Eurobasket 2007

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Eurobasket 2007 DOSSIER EUROBASKET 2007 EUROBASKET 2007 EUROBASKET 2007 PRENSA PERIODISTAS ACREDITADOS El EuroBasket 2007 recibió a un total de 1331 periodistas reparti- dos de la siguiente manera: Fotógrafos 164 Prensa escrita 458 TV/radios con derechos 291 TV/radios sin derechos 160 Host broadcaster 258 Por ciudades: Alicante: 205 Granada: 265 Palma: 205 Sevilla: 293 El grado de satisfacción de los representantes de los medios de comunicación, tras una encuesta que realizamos, fue de 4 sobre 5. Hubo 42 posiciones de TV/radio. El número de paí- ses que ha ofrrecido imágenes, en directo, diferido o enlatado, asciende a 110. OTROS DATOS La audiencia estimada ha sido de más de 900 millones de telespectadores. En España, récord absoluto en la his- toria de laSexta con una media de 5,3 millones de per- sonas y un share del 31% el día de la final Al cuarto de día del campeonato, la web oficial del torneo ya había superado la cifra del total de jornadas de Belgrado 2005: dos millones en cuatro días y un total de siete millones de visitantes y 35 millones de pági- nas vistas. PRENSA EUROBASKET 2007 EUROBASKET 2007 PRENSA AUDIENCIAS DE TELEVISIÓN Día Hora Partido Fase Audiencia Media Share 03/09 21:30 España-Portugal Primera Fase 2.437.000 18.2% 04/09 21:30 España-Letonia Primera Fase 2.231.000 14.7% 05/09 21:30 España-Croacia Primera Fase 2.251.000 14.7% 07/09 21:30 España-Grecia Segunda Fase 2.007.000 16.1% 09/09 21:30 España-Rusia Segunda Fase 2.719.000 18.0% 11/09 21:30 España-Israel Segunda Fase 2.578.000 16.7% 13/09 21:30 España-Alemania Cuartos deFinal 2.935.000 17.5% 15/09 19:00 España - Grecia Semifinal 2.263.000 25.7% 16/09 21:30 España - Rusia Final 5.372.000 31.3% laSexta batió récords de audiencia con la retransmisión del EuroBasket. El partido de la final España-Rusia fue seguido por una media de 5.372.000 espectadores, que la convirtieron en el partido de baloncesto más visto de la historia en España. Ha esta cifra hay que unir también los 350.000 que siguieron el partido a traves de Internet. El choque obtuvo un 31,3 por ciento de cuota de pantalla, convirtiéndose en la emisión con más audiencia del domingo de todas las televisiones y proporcionaron el liderato a laSexta, superando en 15 puntos el dato de Telecinco (16,3%), que fue segunda. La final, cuya audiencia acumulada supe- ró los 10 millones (10.659.000) de espectadores, también fue la retransmisión más vista por territorios, con altas cuo- tas de pantalla en Madrid (42,3 por ciento), Valencia (35,7), Baleares (34,6), Canarias (32,1) y Andalucía (31,2). Además, el minuto más visto del domingo de todas las televisiones tuvo lugar a las 23.18 horas, cuando el partido reunió en laSexta a 7.253.000 espec- tadores, que representan un 41,8 por ciento de cuota de pantalla. PRENSA EUROBASKET 2007 EUROBASKET 2007 ASISTENCIA ESPECTADORES POR PARTIDO ESPECTADORES POR JORNADA 03/09 Sevilla 9.500 Día Partido Sede Público Día Partido Sede Público 03/09 Granada 6.000 03/09 Alicante 3.500 03/09 España-Portugal Sevilla 9.500 07/09 Portugal-Rusia Madrid 3.000 03/09 Palma Mallorca 5.500 03/09 Letonia-Croacia Sevilla 4.500 07/09 Israel-Croacia Madrid 8.000 04/09 Sevilla 9.500 03/09 Israel-Grecia Granada 6.000 08/09 Francia-Alemania Madrid 5.500 04/09 Granada 6.250 03/09 Serbia-Rusia Granada 4.500 08/09 Turquía-Eslovenia Madrid 6.500 04/09 Alicante 4.000 03/09 Polonia-Francia Alicante 3.500 08/09 Italia-Lituania Madrid 7.000 04/09 Palma Mallorca 5.850 03/09 Italia-Eslovenia Alicante 3.500 09/09 España-Rusia Madrid 10.200 05/09 Sevilla 9.700 05/09 Granada 6.400 03/09 Alemania-Chequia Palma 5.500 09/09 Portugal-Israel Madrid 2.000 05/09 Alicante 4.000 03/09 Turquía-Lituania Palma 3.500 09/09 Grecia-Croacia Madrid 9.000 05/09 Palma Mallorca 5.000 04/09 España-Letonia Sevilla 9.700 10/09 Italia-Turquía Madrid 3.500 07/09 Telefónica Arena 10.000 04/09 Croacia-Portugal Sevilla 4.000 10/09 Alemania-Eslovenia Madrid 9.000 08/09 Telefónica Arena 7.000 04/09 Rusia-Israel Granada 4.000 10/09 Lituania-Francia Madrid 9.000 09/09 Telefónica Arena 10.200 04/09 Grecia-Serbia Granada 6.250 11/09 España-Israel Madrid 10.000 10/09 Telefónica Arena 9.000 11/09 Telefónica Arena 10.000 04/09 Lituania-Chequia Palma 5.425 11/09 Croacia-Rusia Madrid 7.000 12/09 Telefónica Arena 9.000 04/09 Alemania-Turquía Palma 5.850 11/09 Grecia-Portugal Madrid 9.000 13/09 Palacio Deportes 15.000 04/09 Italia-Francia Alicante 3.000 12/09 Eslovenia-Lituania Madrid 6.000 14/09 Palacio Deportes 10.000 04/09 Eslovenia-Polinia Alicante 4.000 12/09 Francia-Turquía Madrid 2.000 15/09 Palacio Deportes 15.500 05/09 España-Croacia Sevilla 9.700 12/09 Alemania-Italia Madrid 8.000 16/09 Palacio Deportes 15.500 05/09 Letonia-Portugal Sevilla 4.000 13/09 España-Alemania Madrid 15.000 05/09 Israel-Serbia Granada 4.300 13/09 Rusia-Francia Madrid 5.500 ASISTENCIA ACUMULADA 05/09 Rusia-Grecia Granada 6.400 14/09 Eslovenia-Grecia Madrid 10.000 186.4000 espectadores 05/09 Eslovenia-Francia Alicante 4.000 14/09 Lituania-Croacia Madrid 10.000 05/09 Italia-Polonia Alicante 3.000 15/09 España-Grecia Madrid 15.500 MEDIA JORNADA 05/09 Lituania-Alemania Palma 5.000 15/09 Rusia-Lituania Madrid 11.000 8.472 espectadores 05/09 Chequia-Turquía Palma 3.850 16/09 España-Rusia Madrid 15.500 07/09 España-Grecia Madrid 10.000 MEDIA JORNADA PARTIDOS ESPAÑA 11.655 espectadores PRENSA EUROBASKET 2007 EUROBASKET 2007 PRENSA FEB Más de 100 portadas de medios nacionales y locales La página web www.feb.es alcanzó los 411.000 visitan- dedicadas a la selección española. tes únicos al mes Se distribuyeron 10.000 revistas Alrededor de 1.500 páginas de diarios naciona- BasketFEB con 132 páginas sobre la “Eñemanía” les con información del EuroBasket La campaña “Eñemanía” reunió a más de 100.000 aficio- Suplementos especiales en Marca, As, Mundo nados de rojo y con banderas de la “Eñe” en los partidos Deportivo, Sport, El País, El Mundo, La Razón, ABC, La de preparación Vanguardia, El Periódico de Catalunya, Cinco Días, Metro, 20 Minutos, ¡Qué! y ADN El juego CyberEuroBasket alcanzó 25.000 equipos parti- cipantes Todas las emisoras de radio nacionales transmitie- ron el evento. La Porra del EuroBasket consiguió 25.000 apuestas El portal youtube.com/feb alcanzó la cifra de 1 millón de vídeos descargados Los resúmenes de prensa de titulares del EuroBasket fueron solicitados por 10.000 personas cada día PRENSA EUROBASKET 2007 EUROBASKET 2007 MARKETING & PROMOCIÓN COMERCIALIZACIÓN & PATROCINIO Se han cerrado un total de 15 acuerdos con empresas colabora- doras 1 Presenting Sponsor: San Miguel Main Sponsors: Nissan, RENFE, Samsung, Carrefour 2 Event Sponsors: Expert y CLAS 5 Suppliers: Seur, Canon, Lenovo, USP Hospitales, CO2 1 Agencia de Viajes: Viajes El Corte Inglés 2 Colaboradores: Powerade, Toro XL Desarrollo de la Estrategia de Hospitalidad Desarrollo del Catálogo de Ventas MVP Comercialización de Palcos Madrid Arena y Palacio de Deportes: 84 Palcos Estándar / 5 Palcos Cristal / 6 Palcos Esquina Implementación de Acuerdos de Patrocinio Gestión de entradas, parking y hospitalidad en 5 sedes Gestión de actividades de promoción fuera del evento Gestión de actividades dentro del evento: stands promociona- les, actividades en pista, etc. Coordinación de soportes de branding para patrocinadores en las 5 sedes (traseras, faldones, zona mixta, displays, etc.) PROMOCIÓN EN EL ÁMBITO NACIONAL Acciones Below the line Organización Gira Centros Comerciales 9 ciudades/10 localizaciones diferentes entre mayo y agosto TOTAL: 45.000 asistentes en 9 ciudades (10 ubicaciones) Organización Gran Teatro del Guiñol 4 Sedes EuroBasket entre mayo y junio + Madrid 1 semana Más de 5.000 niños en Madrid y 9.500 niños en las sedes TOTAL: 15.000 niños Organización Basket Square 16 días de parque temático del baloncesto en Plaza Colón 30 marcas expositoras / 12 horas diarias Promoción con Medios de Comunicación Acuerdo con Prisa.com (As, El País, Cadena Ser online y cuñas) 7.2 millones de impresiones (vistas) en todas las web de Prisa. Acuerdo con Vocento (Revista Especial EuroBasket07) 800.000 ejemplares. MARKETING & PROMOCIÓN EUROBASKET 2007 EUROBASKET 2007 MARKETING & PROMOCIÓN Acuerdo con Diario Metro (Sorteo SMS) 4 días sorteo Acuerdo con Federación Madrileña Comercios - Carteles esca- 1.800 SMS recibidos. parates Acuerdo con ADN (Sorteo SMS) Colaboración con Candidatura Olímpica Madrid 16 Acuerdo con Grupo Zeta (Cartoon Network + Interviú) Acuerdo con Sport Day y Sport FM (Grecia) Promoción en el Ámbito Internacional Acciones de Promoción en eventos deportivos Campañas de Publicidad Final 4 Euroliga - Atenas, Grecia 1 Campaña Institucional "Robote" Final 4 Alemana - Colonia, Alemania Mobiliario Urbano en 5 sedes (Mayo) 500 banderolas + 250 mupis + 150 opis + 40 columnas Acuerdos con medios internacionales 1 Campaña Institucional "La Corona de Europa está en Juego" Acuerdo con Diario Sport Day, Grecia 18.000 participantes Mobiliario Urbano en 5 sedes (27 agosto / 16 septiembre) Acuerdo con Radio Sport FM, Grecia 25.000 participantes 1.150 banderolas + 250 mupis + 150 opis + 120 columnas + 4 triedros y 10 pantallas. Coordinación de Branding, Señalización y Decoración Coordinación de soportes de branding para las 5 sedes: Otros Traseras rueda de prensa, zona mixta, faldón mesa prensa, Participación en FITUR faldón mesa anotaciones, trasera transparente y flash interview, Participación en Expodepor diseño de pista.
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