Dissemination Strategy Report.Docx

Dissemination Strategy Report

Project Number: 527879-LLP-1-2012-1-DE-LEONARDO-LM Project Acronym: EuroVeg Project Title: EuroVeg - Training of European competency in sustainable, healthy and well-balanced nutrition for professional chefs and caterers Work package 9: Dissemination Deliverable No: 31 Language: English

Disclaimer: This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Consortium

Table of contents

Dissemination Strategy Report 1. Dissemination strategy I: Why? Purpose of the dissemination II: What? Objects of dissemination III: In what way? Types of dissemination IV: To Whom? Targets of dissemination V: How? Channels of dissemination VI: Dissemination mix 2. Involvement and resources of the partners 3. Detailed timetable 4. European added value Appendix. Detailed dissemination strategies of the partners

1. Dissemination strategy

Dissemination is defined as a planned process of providing information on the quality, relevance and effectiveness of the results of programmes and initiatives to key actors. It occurs as and when the results of programmes and initiatives become available. This activity happens at both project and programme level, and involves the active participation of intermediary 'relay' bodies. This dissemination plan should address the following points in particular: ● A clear and dynamic focus on user needs ● Shared responsibility across all partners ● A continuing process ● Life after the end of the project Based on the results of the analysis phase the consortium of EuroVeg applies and develops a dissemination concept for spreading the project goals, activities, outcomes and results to the primary target groups and interested members of the public. This dissemination strategy shall be a working document, which is produced to guide the consortium throughout the project’s runtime and ends up with the final international dissemination Symposium in February 2015 for all involved and interested actors. Dissemination starts from the very beginning of the project, spans the entire duration and lasts even beyond the project's runtime with exceptional focus on the dissemination of the developed vegetarian cookery class pilot.

I: Why? Purpose of the dissemination The general aim of the dissemination efforts is to use the EuroVeg project as a starting point, for launching a European movement targeting general gastronomic skills and knowledge and exploiting synergy effects on European colleagues. Through dissemination activities the project results are advertised and their influence is prolonged. This ensures sustainability of the results and enhances the scope of their impact. New institutions can be reached by these means and the existing partners continue their cooperation. In order to be sustainable a project should provide a network of stable relationship, an institutional home, integration in the national systems, outcomes of high transferability and commercialization.

II: What? Objects of dissemination

● Ideas ○ Issues that led to the project: reasons for vegetarian cooking, demand, impact of food on environment, health, world hunger, and animal cruelty ○ Introduction of the project partners ○ Description of the outcome

● Events ○ Final symposium ○ Involvement of schools ○ Pilot testing

● Products ○ The complete curriculum package: distribution of the final product to interested institutions within the countries and disseminate the concept to other countries as well ○ Parts of the curriculum: e.g., individual modules, handbooks, educational videos

III: In what way? Types of dissemination

● Dissemination for awareness: all stakeholders will be made aware about the broad goals and objectives of the project. Example: General media. ● Dissemination for understanding: a subset of the stakeholders will be provided with more in-depth information. Out of this pool of stakeholders, interested parties that will play a more active role will be recruited. Example: Specialised media. ● Dissemination for involvement: a subset of the stakeholders will become involved in the project, without being truly active. Example: Restaurants.

● Dissemination for action: a very small subset of the stakeholders will actively participate in the project. Example: selected VET schools. ● Dissemination for support: another subset of the stakeholders will be asked to become involved in the project in a merely supportive role. Example: Teacher trade unions.

IV: To Whom? Targets of dissemination

Stakeholder/Target Awareness Understanding Involvement Action Support

National individual level:

Individual VET schools and colleges (current      and prospective students, teachers)

Restaurants    

Members of the NGOs   

National meta level:

Public authorities responsible for the      development and implementation of the VET policy

Ministries     

Social partners (chambers)     

Trainer/teacher trade unions    

VET provider associations    

Networks related to entrepreneurship,    unemployment centers, business centers

Accredited certification centers     

Specialised media (gastronomy, education) 

General media 

European level:

European Commission  

EQF, ECVET    

European network of schools (AEHT)   

European network of NGOs (EVU)    

VET institutions in European countries that do    not participate in the project

V: How? Channels of dissemination

● Virtual activities ○ Website ○ Existing networks: mentionings in newsletters and social media ○ Resources of the lifelong learning agencies ● Face-to-face events ○ Phone, e-mail and meetings with social partners, chambers, VET schools

○ Fairs, conferences, final dissemination symposium (exhibition sets, leaflet, project branding) ● Media publications ○ Specialist networks: entries in directories, AEHT, EVU ○ Four press releases per country ○ Brochures, leaflets ○ Promotional video

VI: Dissemination mix

With a mix of the presented dissemination instruments EuroVeg wants to ensure the best cost-benefit-ratio. Dissemination and exploitation are distinct concepts, but closely related to one another. The keys to a successful exploitation of results are: ● Producing relevant results from projects and programmes/initiatives to satisfy the demands of providers, policy-makers and ultimately society more generally ● Ensuring, through the use of effective dissemination and exploitation, that such results reach the right target audiences in a format and at a time which enables them to benefit from them Benefit increase: ● High-quality educational material due to ICT and EQF standards has high potential for application and transferral purposes, which makes further use and enhancement of the project possible after its runtime even by other countries than the participating ones. ● Commercialization of the project results and institutionalisation by a commercially successful entity like the German Hotel Academy or Syntra warrants a profitable return on investment and procures the project's sustainability.

2. Involvement and resources of the partners

Partner Organisation Workdays Budget for sub- Other budget contracting

1 VEBU 45 Conference registration fees €3.700

2 EVA 45 (+40 for symposium) Design and layout of Rental room symposium €3.000 dissemination material €3.000 Catering symposium €6.000 Conference registration fees €1.200

3 NVB 45 (+20 for web Printing of leaflets €2.000 Conference registration fees €1.200 presence) Printing of brochures €2.200 Production of conference set 2.800

4 VGÖ (Lead) 45 Conference registration fees €1.200 IT+server+software costs €3.000

5 OSZ 1 Promotional video €3.000

6 KTA 25 (contact European network)

7 Syntra 20 (reach out to potential partners)

8 DHA 24 (reach out to potential Advertisement in specialist directories and partners) magazines €8.600

3. Detailed timetable (Note: Things that are not directly dissemination activities, but rather act as landmarks for them, are marked in purple.)

When What Who Evaluation/Measure Target s of success

11/2012 Contact with VET schools, chambers, and social NGOs VET schools, chambers, partners, describing project, asking for help in social partners analysis stage and promoting the pilot

12/2012 Dissemination strategy report NGOs Report

12/2012 Writing analysis report NGOs

01/2013 Press release 1 (Analysis Report, Survey Results) VEBU Product

01/2013 Translation and distribution of press release 1 NGOs Collect and count All stakeholders media articles, share with partners

04/2013 Product Branding (i.e., logo design) EVA subcontracted (design Product All stakeholders and layout dissemination materials)

04/2013 Website basic framework (1.2.2013) NVB, VGÖ (IT, server) Product

04/2013 Website content development (14.2.2013) NGOs Product

05/2013 Website translation (28.2.2013) EVA (French) Product All stakeholders VGÖ (Czech) NVB (Dutch) VEBU (German)

05/2013 Leaflet proposal NVB Product

05/2013 Leaflet layout design EVA Product

05/2013 Leaflet refinement and translation NGOs Product

05/2013 Leaflet printing NVB, sub €2.000 Product All stakeholders

05/2013 Development teachers + students handbook Consortium

09/2013 Training of culinary staff Schools: KTA, OSZ, DHA, delayed due to amendment Syntra request to Sept 13- Mar 14

10/2013 Report with feedback from culinary staff Schools: KTA, OSZ, DHA, delayed due to amendment Syntra request to Sept 13- Mar 14

10/2013 Brochure, A5, 20.000 five languages NVB Product

10/2013 Brochure refinement NGOs Product

10/2013 Exhibition set (poster, roll-up, 8-page brochure, NVB Product banner and memorandum)

10/2013 Exhibition set adjustments NGOs Product

10/2013 Brochure printing (20.000 in five languages) NVB, sub €2.200 Product All stakeholders

12/2013 Exhibition set production NVB, sub €2.800 Product All stakeholders

12/2013 Content design promotional video EVA Google doc with content

12/2013 Production promotional video EVA, VEBU, OSZ, sub Product All stakeholders €3.000

12/2013 Participation in promotional video NVB, VGÖ, EVA, VEBU Google doc with participation from all partners

12/2013 Press release 2 VEBU Product

12/2013 Translation and distribution of press release 2 NGOs Collect and count All stakeholders media articles, share with partners

12/2013 15-page ECVET guide VGÖ

12/2013 Work meeting Austria NGOs

01/2014 Adaptation of pilot (e.g., translation) NGOs

02/2014 Pilot course Germany (high capacity learning) VEBU

02/2014 Pilot course Belgium (accomplished chefs) Syntra

03/2014 Pilot course Belgium (initial) KTA

03/2014 contact with institutions about establishment of ALL Minutes, protocols, curriculum, signing agreements, etc. agreements

04/2014 Press release 3 VEBU Product

04/2014 Translation and distribution of press release 3 NGOs Collect and count All stakeholders media articles, share with partners

04/2014 Dissemination in specialist magazines and directory DHA, other €8.600 Collection of magazines and entries directories

05/2014 Pilot course Germany (continuing and long-distance) VEBU

06/2014 Design, Layout, Print Student and Teacher ALL Handbook, Food Photography

06/2014 Production of learning videos EVA, €4.000

06/2014 Climate calculator VGÖ, €800

06/2014 Promotional video EVA, OSZ, VEBU, €3.000

06/2014 3D animated video VEBU, €6.000

06/2014 Cook video OSZ, €18.000

06/2014 Online diary VGÖ, €800

06/2014 Dissemination of pilot (Starter kit) (500 VET schools EVA (EVU), AEHT (KTA), Report with VET schools, school European partner schools dissemination activity authorities

reached, 20% interested) network (OSZ, KTA)

08/2014 Interested schools implement curriculum, assisted NGOs Report VET schools, school authorities by tele-instruction

02/2015 Press release 4 VEBU Product

02/2015 Translation and distribution of press release 4 NGOs Collect and count All stakeholders media articles

02/2015 Dissemination symposium EVA other: Rental rooms Event, number of All stakeholders €3.000, Catering €6.000 participants, media coverage

4. European added value

European cooperation as a means, in part, increases awareness about the benefits to be derived from cooperating with European partners and improve its visibility but also to reinforce actions at EU level. It includes: ● New or extended European partnerships ● Transnational sharing of experience and best practice ● Cross-cultural dialogue and cooperation, development of intercultural competence ● In certain circumstances new dialogue and partnerships between EU and non-EU countries ● Contribution to a growing awareness for a healthy, environmental and animal friendly nutrition ● Mutually getting to know the different national vegetarian cuisines (exchange of cultural goods) ● Stimulation for other projects to also act on a European instead of on a mere national basis EuroVeg explicitly appears as a European project, thus it reinforces the process of European unification and integration.

Appendix. Detailed dissemination strategies of the partners

1. VEBU Task Days Strategy/Details

Contacting all social 3 Month 1-3: partners, chambers and Contacts with 160 German VET schools with 34% response rate VET schools within ● Pre-announcement by individual phone calls Germany ● Description of project by email ● Request for participation ● Offer of free information material

Month 24: Contacts with 80 chambers, 17 employers’ associations (HOGA) and 52 employees’ unions (NGG) ● Description of the project by email ● Presentation of project results ● Sending information packs by postal mail ● Request for further exploitation and dissemination of the project results

Contacting the European 4 Month 25: partners through the Contact with all member organisations of the European Vegetarian Union (EVU) associated partners and International Vegetarian Union (IVU), contact with partnership projects and related multilateral projects: ● Description of the project by electronic mail ● Presentation of project results ● Promotion of a Leonardo Transfer of Innovation as means to transfer project results

● Offer of information packs ● Request for further dissemination of the project results

Contact with associated partners: Cookery School Trum, Institute for Alternative and Sustainable Nutrition, Deutsches Studentenwerk, GVpraxis, German Institute for Public Catering ● Description of project by electronic mail ● Information packs by postal mail ● Request for further dissemination

Attendance of conferences 8 Month 17 and Month 29: and fairs €3.700, in Name/Location: Veggie World, Wiesbaden cooperation with DHA Rent: ca. €130-165 /m² Visitors: 21.300

Month 18: Name/Location: Internorga Congress Hamburg Rent: €150-160/m² Visitors: 98.000

Optional: Month 13 and Month 25: Name: Anuga, Cologne Rent: €200-220/m² Visitors: 155.000 Optional: Month 17 and Month 29: Name/Location: Intergastra, Stuttgart Rent: €150-170/m² Visitors: 80.000

Costs excluding: + media flat rate (ca. €120-€200) + stand partition walls (ca. €150-200) + AUMA fee (60ct/m²)

Optional: Month 17 and Month 29: 41th International Vegetarian Congress, IVU, Malaysia

Further meetings, 4 ● Presentation on VeggieWorld 2/2013, 10/2013, 2/2014, 10/2014 presentations and local ● Workshops on activists’ meeting 10/2013, 10/2014 workshops ● Presentation on New Year’s Conference 12/2013 ● Further implementation of VET

Press releases and 12 Press releases (5): publications in specialist ● Ca. five press releases / year (twelve press releases / 30 months) journals, school organs. ● Subject depending on the current status of the project ● Distribution through international press network with 200 media Representatives

Media contacts (1): ● DPA ● absolut°karriere ● AZUBIQ ● Bildungspraxis ● IHKplus ● AHGZ - Allgemeine Hotel- und Gastronomie-Zeitung ● DEHOGA-Magazin

Articles and publications (5):

● gv-praxis ● GV-kompakt ● natürlich vegetarisch ● GVmanager ● Rhw management ● Die Bioküche ● Catering inside ● Catering management ● and other

School organs (1) together with OSZ: ● local school magazines and papers ● school homepages ● sending information kits

Social media, newsletters, 5 Social media channels web presence ● Facebook (> 40.000 fans) ● Twitter (> 3.600 followers) ● Youtube channel (> 2.100 subscribers)

Newsletter ● VEBU newsletter (> 27.000 subscribers) ● specification: GVnachhaltig newsletter (> 1.200 subscribers) ● implementation of EuroVeg newsletter

Websites ● gvnachhaltig.de ● vebu.de ● vegucation.eu

EuroVeg web presence, 5 Translation into German brochure, and exhibition materials

Contribution to promotional 2 Participation in the creation of the promotional video video

Final symposium 3 Participation in final symposium ● Dissemination of the results to the German media ● Presentation on the symposium ● Invitation and welcoming of network partners

2. EVA Task Days Strategy/Details

Contacting all social 6 Month 1-3: partners, chambers and Contacts with 63 Flemish VET schools with 27% response rate VET schools within ● Pre-announcement by individual phone calls Flanders, Brussels, and ● Description of project by email Wallonia ● Request for participation ● Offer of free information material

Month 24: Contacts with the following social partners: ● Ministry of Education and Ministry of Employment ● Organisations like ‘Meesterkoks van Belgie’ ● VVG (Vereniging voor Grootkeukenchefs) ● Horeca Vorming Vlaanderen, Brussel en Wallonie

● Guidea (Center for Tourism and Horeca) ● http://www.horecaplatform.be/ ● Leaders Club Belgium ● Producers and distributers of vegetarian products that are used by chefs: Alpro, Flandria ● VET schools Flanders, apart from ● VET schools Brussels and Wallonia ● The finalists of the contest Chef vd Toekomst, organised by EVAvzw. ● contacting adviesraden scholennetten (katholiek onderwijs, provinciaal, GO!, …), Sectorcommissie Syntra (by the schools), since they deliver the curricula to the ministery of education ● Oost West Centrum vzw ● VDAB ● Horeca Vlaanderen

How: ● Description of the project by email ● Presentation of project results ● Sending information packs by postal mail ● Request for further exploitation and dissemination of the project results ● Invitation to the symposium

project results ● Offer of information packs ● Request for further dissemination of the project results

Attendance of conferences 5 Month 24: and fairs €3.700, in Name/Location: Horeca Life, Brussels cooperation with DHA Rent: € 345 + €105 - 166/m² Visitors: 25.500

Month 26: Name/Location: Horeca Expo, Gent Rent: €250 + € 115/ m² Visitors: 50.000

Optional: Month 18: Name/Location: Horecatel, Wex Rent: n/a Visitors: 40.000

Month 24: Name/Location: Chefxpo/Chef 12, Kortrijk Rent: n/a Visitors: n/a

4 ● Presentation on Valeriaan Fair Brussels 4/2014 Further meetings, ● Presentation on Goedgevoel fair 4/2013 presentations and local ● Link (presentation/workshop) during Contest ‘ Chef of the Future’ workshops organized by EVAvzw 2013 +2014

Press releases and 7 Press releases (4): publications in specialist ● Min. 4 press releases / 30 months journals, school organs. ● Subject depending on the current status of the project ● Distribution through press network EVA

Articles and publications (3): ● Horeca platform and the related magazines, e.g. Horeca Revue ● Onze Chefs, magazine for caterers ● EVA Magazine ( 15.000 units) ● culinair ambiance ● smaak ● njam ● New editions of ‘Veggie for Chefs’ and ‘ Veggie for Cateraars’ magazines from EVAvzw

School organs (2): ● local school magazines and papers ● school homepages ● sending information kits

Social media, newsletters, 5 Social media channels web presence ● Facebook EVA (13.500 fans) ● Facebook Donderdag Veggiedag (1.100 fans)

Newsletter ● EVA newsletter (17.800 members) ● Donderdag Veggiedag newsletter (9.000 members) ● implementation of EuroVeg newsletter

Websites ● evavzw.be (2.500 unique visitors/day) ● melkmoetniet.be ● vegucation....

EuroVeg web presence, 10 Translation of webpresence into French brochure, and exhibition materials Design and layout: ● Leaflets (5 languages) ● Project Brochure (A5, 8 pages, 1000 editions,part of starterskit and of exhibition set) ● Exhibition set (poster- 5 languages, banner, roll-up). Design is uniform, 3 languages. Poster in 5 languages = also part of starterskit ● Logo ● Content design of a promotional video

Contribution to promotional 3 Designing content of the promotional video video

Final symposium 40 ● Organization and participation in final symposium ● Dissemination of the results to the Belgian media ● Presentation on the symposium ● Invitation and welcoming of our network partners

3. NVB Task Days Strategy/Details

Contacting all social 7 Month 1-3: partners, chambers and Contacts with 30 Dutch VET schools with 30% response rate VET schools within ● Pre-announcement by individual phone calls Netherlands ● Description of project by email ● Request for participation ● Offer of free information material

Contact and personal interview with relevant cooking academies, e.g., Variatie op de kaart, Groene kookacademie

Month 24: Contacts with leading sector associations (Bedrijfsschap Horeca, Stichting Vakbekwaamheid Horeca) and employees’ unions (FNV,CNV, de Unie, Koksgilde, Gastvrijheidsgilde) ● Description of the project by email ● Personal presentation of project results ● Sending information packs by postal mail ● Request for further exploitation and dissemination of the project results

Participation in compilation 4 In coordination with others production of posters, roll-up banner, 8-page and production of the brochure. exhibition set

Attendance of conferences 8 Month 9: and fairs €1.200 Name/Location: Vegalifstylebeurs

Rent: no rent Visitors: 5.000

Optional: Months 21: Name/Location: Vegalifestylebeurs Rent: n/a Visitors: n/a

Month 16: Name/Location: Horecava Rent: €177/m² Visitors: 53.000

Further meetings, 6 ● Event ‘longest vegetarian table’ Amsterdam 7/2013 presentations and local ● week van de smaak (the week of taste) 9-2013, 9/2014 workshops ● Vegetarische Restaurantweek 10/2013

Articles and publications specialist journals (4): ● Misset Horeca ● Chef’s magazine ● horecavizier

School organs (4): ● Local school magazines and papers ● School websites

● Sending information kits

Social media, newsletters, 5 Social media channels web presence ● Facebook (> 1.300 fans) ● Twitter (> 1.000 followers)

Newsletter ● NVB newsletter (> 9.000 subscribers)

Websites ● Vegetariers.nl ● Eatgreenatwork.nl ● Variatieindekeuken.nl ● Devegetarier.nl

EuroVeg web presence, 5 Translation into Dutch brochure, and exhibition materials

Contribution to promotional 2 Participation in the creation of the promotional video video

Final symposium 3 Participation in final symposium ● Dissemination of the results to the Dutch media ● Presentation on the symposium ● Invitation and welcoming of network partners

4. VGÖ Task Days Strategy/Details

Contacting all social 6 Month 1-3 partners, chambers and Contact with twelve VET schools (dual system) and 122 intermediate and higher VET schools within Austria schools and colleges that include certificates for the chef profession upon completion ● Pre-announcement by individual phone calls ● Contacted by email. Project was described and schools invited to participate. ● Formal invitation to the survey ● Upon completion, offer to send more information, including a brochure with recipes and basics about healthy and climate-conscious plant-based cookery

Month 1 - 24: Contact with delegates of the gastronomy section of the chamber of commerce, as well as the sector that deals with VET education, use of specialist journals and publications of the chamber to publish press releases as well as extensive information about the project ● Contact with school authorities and administration offices (Stadtschulrat, Landesschulräte, BMUKK, BMWFJ) ● Contact with relevant trade unions (teacher, schools, gastronomers, tourism-related)

Participation in 11 Month 8-11, 20-23: conferences , fairs, further ● Name/Location: Veganmania, Vienna, Graz, Klagenfurt, Salzburg, etc. meetings, presentations ● Rent: none and local workshops ● Visitors: 25.000

Month 18-19: ● Name/Location: Veggie Planet, Salzburg and Graz ● Rent: none ● Visitors: 3.000

Month 18: ● Fair ‘best’, Vienna ● Rent: n/a ● Visitors: n/a

Month 23: ● Fair ‘Startmesse’, Vienna ● Rent: n/a ● Visitors: n/a

OPTIONAL: Every year in March: ● Name/Location: Gast, Klagenfurt ● Rent: 79/m² + €120, minimum rent: €600, co-exhibitor option: €500 ● Visitors: n/a

Every year in April: ● Name/Location: Hotel und Gast, Wien ● Rent: €120/m² + €225, co-exhibitor option: €230 ● Visitors: n/a

Every year in September: ● Name/Location: fafga, Innsbruck

● Rent: €70/m², outside: €38/m², + €125, co-exhibitor option: €200 ● Visitors: n/a

Press releases and 11 Press releases: publications in specialist ● Use of existing media contacts (over 1.200 email addresses for mainly journals, school organs. German speaking contacts from print media as well as audio and video broadcasting companies. The list includes media specialised on subjects like health, gastronomy, tourism, education, environment, lifestyle, but also general media such as newspapers, appearing in different frequencies (weekly, daily, monthly,...)) ● Issue of a minimum of one press release every six months, resulting in five press releases in total

Specialist magazines: ● Österreichische Gastronomie- und Hotelzeitung (ÖGZ) ● Gastro - das Fachmagazin ● food service - Wirtschaftszeitschrift für professionelle Gastronomie ● a3 GAST - Fachzeitschrift für Gastronomie, Hotellerie und Touristik ● Hotel and Touristik - Fachmagazin für Hotellerie, Gastronomie und Touristik ● Prost Gastronomiejournal

Social media, newsletters, 6 ● VGÖ facebook page (5.600 subscribers) web presence ● Facebook event pages (for every event EuroVeg will be presented in Austria) ● One newsletters every two to three months (10.000 subscribers) ● NVB will develop a web presence (www.vegucation.eu) which will have an up-to-date news section and contain all information about the project. ● Website www.vegan.at will serve as a portal to information in German

that is particularly country specific. vegan.at-Magazine 1 The magazine appears bi-annually, with a print-run of 30.000 copies. One whole page in the coming edition will be devoted to describing the project. In the following issues quarter-page long updates will be describing the landmarks.

Participation in the creation 2 Participation in the creation of the promotional video of a promotional video

Translation of the web 5 The web presence will be translated from English into Czech presence' contents into Czech

Final symposium 3 Participation in final symposium ● Dissemination of the results to the Austrian media ● Presentation on the symposium ● Invitation and welcoming of network partners

5. OSZ Task Days Strategy/Details

Contacting the European 1 Contacting European partners through the schools' partners in Europe and partner schools through associated partners by mail, phone and email, in order to introduce the innovation

The staff costs allocated for this work package span only one day for the OSZ. Additional costs are provided for the creation of the promotional video (€3.000). Additional €1.792 of travel costs are provided for the final symposium.

6. KTA Task Days Strategy/Details

Advertising 2 ● In cooking magazines in Flanders ● Via the AEHT network newsletters and website (first discussion at the meeting of the Presidium 07-08/03/2013, Coimbra; advertisement autumn 2013)

Publishing 2 ● Collaboration with JM Publishing, who will also distribute the project via their channels.

Networking 15 ● Contact AEHT network of Flemish hotel schools ● Go! Pedagogical Services In both cases aiming to organize specific trainings for the chefs of the schools.

Meetings, presentations 1 ● Presentation at the European AEHT conference 11/2013, Costa Luminosa and local workshops

7. Syntra Task Days Strategy/Details

Networking 11 ● Teachers ● Syntra Network ● Partner schools (VDAB, Horeca Vorming Vlaanderen, Horeca Vlaanderen, Hotelschool Ter Groene Poorte, Huis van de Voeding)

Press 3 ● SMAAK magazine ● Radio 2 West-Flanders

Emails, website, newsletter 3 ● +/-15000 professionals and potential attendees – Syntra West database ● Over 90% of Belgian restaurant via partner www.restaurant.be ● Website www.syntrawest.be ● Website Horeca Vlaanderen

Meetings, presentations 3 ● RTC (courses for teachers) and local workshops ● Flemish teacher and manager consortium

8. DHA Task Days Strategy/Details

Layout/Design 9.25 ● veg-Chef Pages in DHA Brochure ● veg-Chef Adverts ● veg-Chef Frames ● Advertising banner ● Stand-up display

Advertising 3.5 The advertising campaign will be realised in combination with DHA Gastronomy Products (Chef, Diet Cook). Therefore in some cases incurred expenses are subdivided ● AHGZ ● Gastgewerbemagazin ● KostandLogis ● Food Service ● GV Kompakt ● GV Manager ● VKD Küche ● Chefs

● natürlich vegetarisch ● Küche Magazin ● GV-nachhaltig ● Kochen ohne Knochen ● Die Bio-Küche ● Die Schulverpflegung

Networking, linking, booking 2 ● http://www.vkd.com ● Gastro-Career ● Hotelmanagement-studieren ● Weiterbildung-nebenberuflich ● Kursnet

Online ads 13 ● www.dha-akademie.de News and landing page ● DHA facebook page Announcing Portrait of the course Post in veg* communities Promotion: one course for free Facebook ad campaign ● SEO/SMM keyword analysis ● Google ads campaign, keyword research ● www.xing.de post in newsgroups, promotion: one course for free, Networking: Chefs, HR-manager, CEO Ccinical facilities and enterprises, catering industry ● Youtube channel: producing a short image clip, using frequencies of the learning videos

Booking 3.5 ● Preparing/Programming banner ads ● DEHOGA web presence ● Hotelier ● AHGZ-NL ● Cafe-future.de

Press release 9 ● Press release 1st part to be announced to: DHA press network, sectoral/special interest, consumer magazine, OTS newsletter (350.000) ● Professional articles, individual stories: Consumer and Specialist in special interest magazine: Landliebe, Landlust, Brigitte ● Preparing/Placing professional interviews for pecial interest magazines: GV manager, Food Service, Küche, AHGZ ● Press release 2nd part on course start: DHA press network, sectoral/special interest consumer magazines, OTS Newsletters (350.000)

Writing articles 2.5 ● Newsletter-Marketing ● DEHOGA-Magazine ● Hotelier ● AHGZ-NL ● Cafe-future.net ● Hotel vor 9

Fairs 20 ● Internoga ● Intergastra ● AHGZ Karrieretage ● Grüne Woche ● Anuga ● Veggie World ● SandF Forum

● IMF Lindau ● Final symposium

Preparing mailing 3 ● SandF network ● Clinical facilities ● Industrial caterer ● Sodexo, Aramark, Wisdag ● Metro/CashandCarry

Presentation of the course to 6 ● SandF key accounts in food industry ● REWE Food Service and networking ● EDEKA ● Metro/CashandCarry

Media Cooperation: ● GV Partner ● GV Kompakt ● GV Management