Dissemination Strategy Report Project Number: 527879-LLP-1-2012-1-DE-LEONARDO-LM Project Acronym: EuroVeg Project Title: EuroVeg - Training of European competency in sustainable, healthy and well-balanced nutrition for professional chefs and caterers Work package 9: Dissemination Deliverable No: 31 Language: English Disclaimer: This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Consortium Table of contents Dissemination Strategy Report 1. Dissemination strategy I: Why? Purpose of the dissemination II: What? Objects of dissemination III: In what way? Types of dissemination IV: To Whom? Targets of dissemination V: How? Channels of dissemination VI: Dissemination mix 2. Involvement and resources of the partners 3. Detailed timetable 4. European added value Appendix. Detailed dissemination strategies of the partners 2 1. Dissemination strategy Dissemination is defined as a planned process of providing information on the quality, relevance and effectiveness of the results of programmes and initiatives to key actors. It occurs as and when the results of programmes and initiatives become available. This activity happens at both project and programme level, and involves the active participation of intermediary 'relay' bodies. This dissemination plan should address the following points in particular: ● A clear and dynamic focus on user needs ● Shared responsibility across all partners ● A continuing process ● Life after the end of the project Based on the results of the analysis phase the consortium of EuroVeg applies and develops a dissemination concept for spreading the project goals, activities, outcomes and results to the primary target groups and interested members of the public. This dissemination strategy shall be a working document, which is produced to guide the consortium throughout the project’s runtime and ends up with the final international dissemination Symposium in February 2015 for all involved and interested actors. Dissemination starts from the very beginning of the project, spans the entire duration and lasts even beyond the project's runtime with exceptional focus on the dissemination of the developed vegetarian cookery class pilot. I: Why? Purpose of the dissemination The general aim of the dissemination efforts is to use the EuroVeg project as a starting point, for launching a European movement targeting general gastronomic skills and knowledge and exploiting synergy effects on European colleagues. Through dissemination activities the project results are advertised and their influence is prolonged. This ensures sustainability of the results and enhances the scope of their impact. New institutions can be reached by these means and the existing partners continue their cooperation. In order to be sustainable a project should provide a network of stable relationship, an institutional home, integration in the national systems, outcomes of high transferability and commercialization. 3 II: What? Objects of dissemination ● Ideas ○ Issues that led to the project: reasons for vegetarian cooking, demand, impact of food on environment, health, world hunger, and animal cruelty ○ Introduction of the project partners ○ Description of the outcome ● Events ○ Final symposium ○ Involvement of schools ○ Pilot testing ● Products ○ The complete curriculum package: distribution of the final product to interested institutions within the countries and disseminate the concept to other countries as well ○ Parts of the curriculum: e.g., individual modules, handbooks, educational videos III: In what way? Types of dissemination ● Dissemination for awareness: all stakeholders will be made aware about the broad goals and objectives of the project. Example: General media. ● Dissemination for understanding: a subset of the stakeholders will be provided with more in-depth information. Out of this pool of stakeholders, interested parties that will play a more active role will be recruited. Example: Specialised media. ● Dissemination for involvement: a subset of the stakeholders will become involved in the project, without being truly active. Example: Restaurants. 4 ● Dissemination for action: a very small subset of the stakeholders will actively participate in the project. Example: selected VET schools. ● Dissemination for support: another subset of the stakeholders will be asked to become involved in the project in a merely supportive role. Example: Teacher trade unions. IV: To Whom? Targets of dissemination Stakeholder/Target Awareness Understanding Involvement Action Support National individual level: Individual VET schools and colleges (current and prospective students, teachers) Restaurants Members of the NGOs National meta level: Public authorities responsible for the development and implementation of the VET policy Ministries Social partners (chambers) Trainer/teacher trade unions VET provider associations 5 Networks related to entrepreneurship, unemployment centers, business centers Accredited certification centers Specialised media (gastronomy, education) General media European level: European Commission EQF, ECVET European network of schools (AEHT) European network of NGOs (EVU) VET institutions in European countries that do not participate in the project V: How? Channels of dissemination ● Virtual activities ○ Website ○ Existing networks: mentionings in newsletters and social media ○ Resources of the lifelong learning agencies ● Face-to-face events ○ Phone, e-mail and meetings with social partners, chambers, VET schools 6 ○ Fairs, conferences, final dissemination symposium (exhibition sets, leaflet, project branding) ● Media publications ○ Specialist networks: entries in directories, AEHT, EVU ○ Four press releases per country ○ Brochures, leaflets ○ Promotional video VI: Dissemination mix With a mix of the presented dissemination instruments EuroVeg wants to ensure the best cost-benefit-ratio. Dissemination and exploitation are distinct concepts, but closely related to one another. The keys to a successful exploitation of results are: ● Producing relevant results from projects and programmes/initiatives to satisfy the demands of providers, policy-makers and ultimately society more generally ● Ensuring, through the use of effective dissemination and exploitation, that such results reach the right target audiences in a format and at a time which enables them to benefit from them Benefit increase: ● High-quality educational material due to ICT and EQF standards has high potential for application and transferral purposes, which makes further use and enhancement of the project possible after its runtime even by other countries than the participating ones. ● Commercialization of the project results and institutionalisation by a commercially successful entity like the German Hotel Academy or Syntra warrants a profitable return on investment and procures the project's sustainability. 7 2. Involvement and resources of the partners Partner Organisation Workdays Budget for sub- Other budget contracting 1 VEBU 45 Conference registration fees €3.700 2 EVA 45 (+40 for symposium) Design and layout of Rental room symposium €3.000 dissemination material €3.000 Catering symposium €6.000 Conference registration fees €1.200 3 NVB 45 (+20 for web Printing of leaflets €2.000 Conference registration fees €1.200 presence) Printing of brochures €2.200 Production of conference set 2.800 4 VGÖ (Lead) 45 Conference registration fees €1.200 IT+server+software costs €3.000 5 OSZ 1 Promotional video €3.000 6 KTA 25 (contact European network) 7 Syntra 20 (reach out to potential partners) 8 DHA 24 (reach out to potential Advertisement in specialist directories and partners) magazines €8.600 8 3. Detailed timetable (Note: Things that are not directly dissemination activities, but rather act as landmarks for them, are marked in purple.) When What Who Evaluation/Measure Target s of success 11/2012 Contact with VET schools, chambers, and social NGOs VET schools, chambers, partners, describing project, asking for help in social partners analysis stage and promoting the pilot 12/2012 Dissemination strategy report NGOs Report 12/2012 Writing analysis report NGOs 01/2013 Press release 1 (Analysis Report, Survey Results) VEBU Product 01/2013 Translation and distribution of press release 1 NGOs Collect and count All stakeholders media articles, share with partners 04/2013 Product Branding (i.e., logo design) EVA subcontracted (design Product All stakeholders and layout dissemination materials) 04/2013 Website basic framework (1.2.2013) NVB, VGÖ (IT, server) Product 04/2013 Website content development (14.2.2013) NGOs Product 05/2013 Website translation (28.2.2013) EVA (French) Product All stakeholders VGÖ (Czech) NVB (Dutch) VEBU (German) 9 05/2013 Leaflet proposal NVB Product 05/2013 Leaflet layout design EVA Product 05/2013 Leaflet refinement and translation NGOs Product 05/2013 Leaflet printing NVB, sub €2.000 Product All stakeholders 05/2013 Development teachers + students handbook Consortium 09/2013 Training of culinary staff Schools: KTA, OSZ, DHA, delayed due to amendment Syntra request to Sept 13- Mar 14 10/2013 Report with feedback from culinary staff Schools: KTA, OSZ, DHA, delayed due to amendment Syntra request to Sept 13- Mar 14 10/2013 Brochure, A5, 20.000 five languages NVB Product 10/2013 Brochure refinement