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Play-by-play of Ontario Teachers’ Pension Plan’s Investment in Maple Leaf Sports and Entertainment Teachers’ ownership share in MLSE increased through a series of transactions over 18 years. Its investment has been managed by Teachers’ Private Capital, the plan’s private investment department and one of the world’s largest private equity investors. 1994-2012 1996 2005 In 1996, Mr. Stavro sells 25% of MLG Holdings Toronto FC MLS soccer franchise to Kilmer Sports Inc. (KSI), which is owned granted and Marlies hockey team 2010 by Larry Tanenbaum. moved to Toronto. Maple Leaf Square retail/ residential complex completed. 1998 MLSE is formed following Maple Leaf Gardens Limited acquisition of 100% of the Toronto Raptors basketball team and the Air Canada Centre. 2009 After CTVglobemedia sells half 1994 of its 15.4% stake in MLSE to Teachers’ participates with Steve Stavro to KSI in December 2008, it then purchase the 60% block of shares of Maple sells the remaining 7.7% of shares Leaf Gardens Limited held by the estate of to Teachers’, giving Teachers’ a Harold Ballard, the 20% block owned by 66.07% equity stake in MLSE. Molson and the 20% of the Company held 2011 by the public. Teachers’ purchases TD Capital’s 13.46% 2003 GolTV purchased. stake in MLSE to raise its total ownership Teachers’ acquires 49% of the equity for to 79.53%, with the remaining 20.47% $44 million, with MLG Holdings owning the A corporate reorganization is eﬀected to simplify the structure owned by KSI. other 51% (MLG Holdings is controlled by by making all parties direct share-holders in MLSE. Mr. Stavro Mr. Stavro (80%) and TD Bank (20%)). exits the company, and Bell GlobeMedia (subsequently renamed 2012 CTVglobemedia) enters the company with 15.4% ownership. $44 MILLION Teachers’ completes sale of its entire As part of the reorganization, Teachers' shareholder loans are 79.53% share in MLSE to Bell and Rogers converted and its ownership increases to 58.4%. Communications Inc. for $1.32 billion. $1.32 BILLION.

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Thursday, October 8, 2015 TORONTO MAPLE LEAFS and PEOPLES
Thursday, October 8, 2015 TORONTO MAPLE LEAFS AND PEOPLES JEWELLERS ANNOUNCE MULTI-YEAR PARTNERSHIP TORONTO, ON - The Toronto Maple Leafs and Canada’s number one diamond store, Peoples Jewellers, have announced a multi-year partnership that will commence with the 2015-2016 NHL season. The three-year partnership will see Peoples Jewellers become the Official Jeweller of the Maple Leafs and will feature exciting fan experiences, both in-store and in-arena. A highlight of the partnership is the “Ultimate Penalty Kill” promotion, which will give one Leafs fan at each home game the opportunity to win jewelry from Peoples Jewellers should the Leafs score a short-handed goal during a penalty kill. “We are truly thrilled to be the Official Jeweller of the Toronto Maple Leafs and excited by the unique opportunity we have to deliver memorable experiences for fans and guests,” said Scott Davies, Senior Vice President of Marketing, Peoples Jewellers. “From the interactive in-arena promotions to the special in-store events we have planned, this will be an amazing season both on and off the ice.” In addition to the “Ultimate Penalty Kill” promotion, Peoples will also have a strong in-arena presence at the Air Canada Centre, including branding on the Bremner Board in Maple Leaf Square, concourse signage and executive suite digital screen prominence. Fans will also be able to celebrate their favourite team over the course of the season through three in-store events at Peoples Jewellers locations in Toronto. “MLSE is extremely excited to welcome Peoples Jewellers as the Official Jeweller of the Toronto Maple Leafs,” said Jeff Deline, Vice President, Global Partnerships, MLSE.
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