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Editor: MARK HAYHURST WELCOME New Era signs Indian cricketer Tel: 01206 508618 Email: [email protected] to this month's Sports Insight Virat Kohli as brand ambassador Advertising Manager: KEITH MARSHALL New Era, the international Tel: 01206 505947 sports and lifestyle brand has Fax: 01206 500243. announced that Indian cricket Email: [email protected] captain Virat Kohli has signed as a brand ambassador. Advertising Sales Regarded as one of the world’s 21-23 Phoenix Court, Hawkins Rd, finest batsmen, Kohli was awarded Colchester, Essex CO2 8JY the coveted ICC ODI Cricketer Group Advertising of the Year in 2017 and currently Manager: SAM REUBIN stands as the only Test captain to Well the sun has come out and have scored six double centuries. Group Editor: everybody is heading outdoors. As a New Era ambassador, FAE GILFILLAN Tel: 01206 508615 And with that in mind a lot of Kohli launched his signature you will be preparing for OutDoor headwear line with New Era at Publisher: MATTHEW TUDOR Friedrichshafen this month. There is a press conference in Mumbai. going to be a lot on display and a lot to The caps, branded with the Art Director: LEE WHITEFORD do, as always. And next month, we'll One8 and V logos, will go on sale Advertisement Art head to EventCity Manchester, for the exclusively via Jabong in India Director: KEVIN DENNIS Outdoor Trade Show. and neweracap.eu in Europe. However, are there clouds on the "I tried to keep things pretty Reproduction: ACE PRE-PRESS. horizon? Paul Sherratt asks it all doom simple because that fits with my Tel: 01206 797541 and gloom? He takes a closer look at style,” Kohli said of the collection. the current sports retail landscape. “It's definitely something that Photography: Fiona Bugler examines the world I would wear on a daily basis CLIQQ PHOTOGRAPHY of marathon and triathlon and what as well. To be able to design www.cliqq.co.uk commercial openings, opportunities something for people that I would Twitter: @CliQQphoto and partnerships there are to forge. wear myself is very important If you want to inject some energy Accounts: SUE CARR. to me. This is something that Tel: 01206 505903 into your business life then you could hopefully people are going to love take on a beast. We talk to Mo Chaudry Published by Maze Media (2000) and enjoy wearing as well." Limited, 21-23 Phoenix Court, about his decision to manage Eddie as we continue to grow our brand Cornerstone Sport. The lifestyle-led headwear line Hawkins Rd, Colchester, Essex 'The Beast' Hall – the 2017 World's embodies Kohli’s personal aesthetic presence in India.” "New Era is a prime partner of CO2 8JY Strongest Man. with the use of understated “Virat’s style quotient and ours. The headwear category is We also take a look back at the All contents © Maze Media (2000) colourways and the inclusion following is there for all to see on a associated with a young and urban Limited. The views expressed in Running Awards 2018. a great night at of Kohli’s One8 and V logos global scale. New Era is the largest audience in the context of sports and this magazine are not necessarily the Indigo that saw the best in running headwear licensing company popular culture which is the perfect those of the publisher. Every effort across the 9FIFTY, 39THIRTY is made to ensure the veracity and celebrated at a glittering ceremony. and A-Frame trucker silhouettes. in the world. Their successful fit for our brand,” said Kalyan. integrity of the companies, persons, Check out the winners on the night. associations with the biggest Kumar, Chief Merchandising products and services mentioned in “Virat is one of the world’s this publication and details given Also this month, Jonathan Quint finest athletes who inspires leagues and teams globally are Officer, Jabong said: “We are believed to be accurate at the urges retailers to take care of their millions of fans worldwide,” a testament to their quality and are excited about taking this time of going to press. However, no brand to maximise their profits. responsibility or liability whatsoever said Paul Gils, New Era Vice commitment. So bringing together relationship with New Era forward can be accepted for any consequence I hope you enjoy reading June's President EMEA. “He joins us at these two powerhouses was by being the exclusive online or repercussion of responding Sports Insight. easy,” said Bunty Sajdeh, CEO, partner for the Virat Kohli caps. to any information or advice a very exciting time for the brand given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written IN PARTNERSHIP WITH permission of the publisher. The official publication of the Sporting Goods Industry Association Sports Insight has a current ABC certified circulation of 5,352 (audit period July 1, 2015 to June 30, 2016). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).
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Sales Manager [email protected] 01282860077 Sales Office [email protected] 01282860077 Sales North West/North East/ Scotland – John Hornsby – [email protected] 07831351802 Sales Midlands/South of England/ N Ireland – David Sanderson – [email protected] - 07939583876 LOSS IN FIRST All the very latest in QUARTER FOR UNDER ARMOUR the sports industry... Under Armour sees a large loss in the first quarter of 2018. NEWS The company reported a Growing Companies list, having $30 million loss in the quarter sold €15.2M worth of quality sports ending March 31. equipment in 2016 - a revenue Net World Sports And while overall sales growth of 391 per cent between 2013 revenue rose 5.9 per cent and 2016. during the three month period, Alex Lovén, managing director climb coveted most of that growth was of Net World Sports, said: “To be international rather than in its recognised in both the Sunday most important market, North league tables Times BDO Profit Track 100 America, where sales revenue for a second year running and shrank 0.4 per cent. placed in The Sunday Times BDO FT1000 Europe’s Fastest Growing Sports equipment retailer, Net Kevin Plank, Under Armour Profit Track 100, as they jump Companies, is a truly deserved World Sports, based in North Chairman and CEO, said: 33 positions since 2017 to 33 out achievement for our fantastic team Wales, has secured a spot on not “Our first quarter results of 100. The sports company has who have worked extremely hard one, but two esteemed league demonstrate measured also rocketed straight in at 407 in over the past twelve months. tables, ranking in both The New appointment at progress against our focus on FT1000 Europe’s Fastest Growing “With our profits reaching over Sunday Times BDO Profit Track 1000 Mile Sportswear operational excellence and Companies, ranking alongside the £5M mark, we have been able 100 and the FT1000 Europe’s becoming a better company. the likes of Deliveroo, Soltec and to make great headway with the Mark Simpson has joined Fastest Growing Companies. “As we continue to build HelloFresh. Compiled by The ambitious plans we set last year for 1000 Mile Sportswear as Sales This is the second consecutive our global brand by delivering Financial Times and Statista, the long-term sustainable growth. In Manager for the North of year that Net World Sports has innovative performance FT1000 lists the companies in 2017 alone, we completed a purpose- England. products to our athletes, 31 European countries that have built 3,000 square foot office He will be working across the amplifying our story, further achieved the highest compound extension, taking our total site space 1000 Mile socks and Ultimate strengthening our go-to- growth rate in revenue between to 120,000 square foot. We also Performance ranges. market process, and leveraging 2013 and 2016. doubled our headcount, employing He comes from Singletrack our systems to create even With an annual profit growth of 58 new members of staff, including Distribution Ltd and is based in deeper consumer connections 79 per cent a year over the qualifying our first intake of graduate recruits Kendall. - we remain confident in our period, reaching £5.1 million in as part of the graduate scheme we Jack Galaun, 1000 Mile ability to deliver on our full 2017, Net World Sports is one of launched back in October. Sportswear managing director, said: year targets.” four Welsh businesses to make the “We have some exciting product “Mark has a wealth of experience in cut in this year’s Sunday Times BDO development lined up for 2018 and both distribution and retail and his Profit Track 100. They are also one can’t wait to continue exceeding the strength in the outdoor and cycle WARREN SMITH of the 156 UK companies to feature growth plans we have set for both markets will be a great addition to JOINS 2PURE ALEX LOVÉN, MANAGING DIRECTOR OF ONLINE RETAILER NET WORLD SPORTS in the FT1000 Europe’s Fastest the UK and internationally.” our team.” AS ACCOUNT MANAGER Pentland Brands evolves executive With over 20 years in the sports industry, Warren Smith has team to build international growth joined the 2pure sales team. Pentland Brands Limited has president, Active Division, George Bowie, 2pure announced some Executive currently held by Chris managing director, said: “First team appointments to drive its Stephenson, and the role of and foremost, we were looking ambition to accelerate brand global group marketing director, to recruit someone who is growth across international currently held by Sean Hastings. trusted and respected within markets. Andy Long added: “Chris and the sports industry. Warren’s Matt Rock, currently global Sean have both contributed long-standing relationships supply chain director, is appointed hugely to us reaching this point with his customers is a president of Asia Pacific - Chris through his outstanding testament to the trust they have and retains his supply chain leadership of the Active Division in him. Our business is focused responsibilities. Carl Davies, transformation, which means on helping our customers grow currently global customer director, we’re now set up to realise the by delivering unique tools that is appointed president of UK, potential of our active brands; help sales in retail. EMEA and Americas. and Sean by creating focus and “Often this comes from The new structure is also ensuring we put the consumer creating new categories, or designed to give brand directors a at the heart of what we do, increasing category sales, more direct role in leading brand professionalising how we work as Strong first we are not in the business growth, with the Speedo, Mitre a brand-building organisation to of eroding business, we aim and Canterbury brands reporting drive future growth. to add value to our retailers “It’s hard to put into words my quarter for adidas and their customers. Warren to Carl Davies and the Berghaus brand reporting to chief operating appreciation for the contribution is the perfect person to help officer, Chirag Patel. Sean and Chris have made during Adidas has presented strong The increase in sales was mainly communicate our objectives Andy Long, chief executive their time with us. While I’ll be figures for the first quarter of due to the 11 per cent increase in the and he will receive the full officer, Pentland Brands said: sorry to see them go, I’m confident 2018. Adidas brand. In the running, football support and backing he needs.” “This leadership change is an they’ll be hugely successful in the E-commerce as well as sales in and training and Adidas Originals Warren Smith, newly acknowledgement that we have next phase of their careers.” the USA and China are increasing categories, the brand achieved double- appointed Active northern made significant progress in The Pentland Brands Executive significantly. digit growth. The fastest growing sales sales account manager for transforming Pentland Brands to team consist of: Andy Long, CEO; They started the year with a channel was e-commerce with an 2pure, said: “2pure is a business deliver our potential. We are now a Chirag Patel, COO; Katrina Wright, currency-adjusted increase in sales increase of 27 per cent. I have admired during my simpler, more focused business and CHRO; Mandy Venters CFO of ten per cent (two per cent in euros) The situation was worse for Adidas career and I felt this was a good evolving our leadership will allow (interim); Carl Davies, President compared to the previous year. subsidiary Reebok, whose sales fell by time for me to add value and clearer accountability for brands EMEA & Americas; Matt Rock, The gross margin increased by 1.5 three per cent, mainly due to declines help with the team’s ambitions. and markets that will help us grow.” President Asia Pacific; and percentage points to 51.1 per cent due in the training and running categories. It is a fresh dynamic company As part of its plan, Pentland Richard Newcombe, President to the price and product mix. The combined sales growth of that listens and stands behind is removing the role of global Footwear Division. Kasper Rorsted, adidas CEO, Adidas and Reebok was driven its brands and customers and said: “We had a successful start to primarily by strong growth in North I look forward to the journey I the year that was fully in line with America ( plus 21 per cent) and Asia- have embarked on with them.” Vibram FiveFingers sponsors 5K series our expectations. Our high-quality Pacific (plus 15 per cent). In China, 2pure recently added Vibram FiveFingers, along with Sportsshoes.com, are sponsoring the top-line growth was driven by our Adidas achieved a currency-adjusted Body Glide and FlipBelt City of Manchester 5k series, run by Cannonball Events. strategic focus areas North America, sales increase of 26 per cent, while to their Active portfolio of The four runs will take place in Alexandra Park, South Manchester, on Greater China and e-commerce. in Western Europe they recorded quality brands which include every Thursday evening in June. “At the same time, we managed growth of five per cent. Compressport, Feetures, Dan Hume, Vibram UK sales manager, said: “Following the success of the to grow the bottom line significantly Adidas expects sales to grow Nathan, TigerTail Massage, KT launch of the 2018 range, we are pleased to get involved in more events like faster than the top line while between 11 and 13 per cent, and net Tape, OS1st,, Honey Stinger, this in order to demonstrate the benefits of barefoot-style running and for continuing to invest into creating profit to rise between 18 and 20 Osmo and Topo. runners to try on a pair of Vibram FiveFingers.” brand desire.” per cent.
www.sports-insight.co.uk 88
registrations reached 8,500 in the HOKA ONE ONE AND first 24 hours and 17,500 in two IRONMAN EXTEND The National Running weeks. These impressive figures are PARTNERSHIP testament to the success of the 2018 Show shortlisted at AEO event and the significant impact ACROSS NORTH of the show on the UK’s running AMERICA AND Excellence Awards 2018 community. EUROPE With the promise of an even The National Running Show new exhibitions. When we launched bigger and better show next year, the Ironman has entered a has been shortlisted in the The National Running Show we were organisers have already confirmed multi-year partnership with ‘Best Consumer Show Launch’ very clear that we wanted to bring the that the 2019 event will welcome the Hoka One One. category at the AEO Excellence running community together under big names in running, include many The new partnership makes Awards 2018. one roof for a fantastic celebration of more interactive elements and cover Hoka the official running shoes The AEO Excellence Awards, running, and I am proud that this is a greater floor space. Many exhibitors of Ironman North America and taking place on June 15, represent what we achieved. To be recognised from the 2018 event signed up for the Ironman Europe. the very best that the events industry by the AEO Excellence Awards is a second year before the first show was The partnership between has to offer whilst showcasing the huge credit to everyone who worked even over, such was the success of Ironman and Hoka will bring fantastic achievements within that so hard to make the show the success the opening weekend. added focus to the “Humans industry. The 25th anniversary of the it was.” Four shows have reached the of HOKA” campaign. It event will be celebrated at Grosvenor The inaugural show at shortlist of the Best Consumer follows the real-life journeys House on London’s Park Lane. Birmingham’s NEC was a Show Launch category at the AEO and stories of triathletes The National Running Show, phenomenal success, gathering Excellence Awards and the winner January 19-20, 2019. Tickets are on and athletes of all abilities organised by Raccoon Events, together thousands of runners will be announced at the awards sale on the website and cost £10 per – first-time finishers, those launched in January 2018 as the alongside a first-class line-up ceremony in June. person for the weekend. overcoming life’s challenges, UK’s first non-race affiliated event of sports brands, retailers, race The National Running Show was Go to nationalrunningshow.com and professionals striving to solely for runners. organisers, nutrition experts, also shortlisted at the Exhibition for further details, like the Facebook compete at the highest level. Mike Seaman, Director of communities and expert speakers. News Awards in March of this year. page and follow @nationalrunshow The campaign will be driven Raccoon Events, said: “We are With interactive sponsor areas, free The National Running Show #runshow19 on Twitter and through engaging content thrilled to be shortlisted in the Best advice, one-to-one coaching and a takes place at Birmingham’s NEC on Instagram. and video featured online Consumer Show Launch category at packed speaker programme, The and on social media. The new the AEO Excellence Awards 2018. National Running Show proved itself partnership will highlight 40 The awards really celebrate the great to be a must-attend event for runners custom curated stories across and the good of the events industry of all abilities. the globe and will tell the Hoka and it is a privilege to be listed The National Running Show 2019 and Ironman story year-round. alongside a number of other excellent launched in mid-April and ticket Lee Cox, global vice- president of sales and marketing at Hoka One One, said: “We are thrilled OCR World Championships team to continue and expand our up with grip-masters inov-8 support of the Ironman race series to reach even more Award-winning footwear Mudstacle in 2014 and 2015. accomplished and aspiring company inov-8 is to become the Michael Price, inov-8 product triathletes around the world. Official Footwear Brand of The and marketing director, said: “We Hoka is committed to telling Obstacle Course Racing World are proud to be the official footwear authentic stories, and this Championships 2018. brand of the 2018 OCR World partnership with Ironman The brand has been synonymous Championships here on home soil enables us to amplify stories with the sport of obstacle course in the UK. across North America and racing (OCR) for the past decade, “Elite obstacle racers have been Zone3 receives prestigious Europe. Ironman participants with their shoes worn by many of wearing our shoes for the past go through one of the most the elite athletes. decade, trusting in the grip to lead Queen’s Award for Enterprise gruelling processes imaginable, This year – for the first time in them to success. Our X-TALON and have high demands for the event’s history - the OCR World shoes have been first across the Zone3 have won the prestigious Queen’s Award for Enterprise 2018, their footwear, so it is no Championships (OCRWC) will be finish line at previous OCR World recognising the company’s outstanding growth and international coincidence our products are staged in the UK. Championships. expansion. The esteemed and highly sought-after award for International Trade was on the feet of more and more Sandra Sawyer, OCRWC “Forged in the fells of the English earned by Zone3’s efforts to build a global brand and replicate its success Ironman triathletes each year.” sponsorship director, said: “The Lake District, we know all about achieved in the UK. This has been achieved from a deep-rooted passion for Hoka was created with one athletes who tackle our rigorous muddy UK conditions and how endurance sports and a company policy which always ensures the highest goal in mind — to make running and unpredictable course at the important footwear grip is when performance products are delivered to its customers. easier. To that end, Ironman 2018 Obstacle Course Racing moving fast over obstacles. In 2018, The award, which was recommended by the Prime Minister, will be triathletes have embraced the World Championships in London we’re taking grip to a new level by formally presented at Zone3’s head office following a Royal reception at well-cushioned, lightweight, this October must be fast, agile and launching G-SERIES, the world’s Buckingham Palace this summer. and geometrical technologies adaptable. Having the right footwear first-ever running and fitness shoes Zone3's founder, James Lock, an elite level triathlete, started developing the utilized. Hoka was the most is going to be critical. with graphene-enhanced rubber. business in 2006 after graduating from Loughborough University with the key popular shoe brand on all “inov-8’s lightweight, flexible These will give racers the world’s focus on improving his race speed and simply trying to earn enough to cover finishers at the 2017 Ironman running shoes with revolutionary toughest grip. his training and racing costs. World Championship in grip will give athletes the ultimate “I can’t think of a better way to Due to the quality of the product and Lock’s dedication, the brand has been Kailua-Kona, Hawai`i. advantage on all surfaces and in all celebrate the launch than being catapulted to reach a global audience. This has been achieved without any Matthieu Van Veen, chief racing conditions. Our wet, slippery, centrally involved in one of the investment or business partners but through building a fantastic team of staff revenue officer for Ironman, muddy terrain may have finally met world’s toughest and biggest and ensuring that each product is packed with innovative designs and features. said: “Everyone in the Ironman its match.” obstacle course racing events.” Today, Zone3 retails in over 25 countries and is the brand of choice for many family is excited about the new Among the many OCR-specific As part of the new partnership athletes of all levels. partnership with Hoka One awards inov-8 has won are the between OCRWC and inov-8, Lock said: “I am incredibly proud that Zone3 has been awarded a Queen’s One. This partnership with prizes for Best Obstacle Course obstacle course racers are now Award for Enterprise for International Trade. As the UK’s most prestigious a premiere running brand Racing Footwear, handed out by eligible for ten per cent off all inov-8 business award, this accolade is testament to our company mission to be demonstrates our commitment US-based Mud Run Guide in 2014, footwear on www.inov-8.com – the most loved and chosen specialist sports brand in the world. We are to providing excellence to 2015, 2016 and 2017 and UK-based simply used the code 8OCR10 all delighted that our international growth has been recognised. My own our athletes. background as a former athlete and my innate passion for triathlon and “This innovative partnership competitive nature has been the driving force behind the Zone3 brand. It has will be focused on creative helped me to build the business up from a grassroots level to a global market content produced by the player.” Ironman digital team, and the The company now employs a team of more than 20 in the UK and continues Humans of Hoka series will to thrive despite trading through uncertain economic times including the 2008 bring focus on the recession and Brexit. incredible journey of With both organic growth and outstanding year-on-year growth in overseas Ironman athletes.” sales, and continued international product demand, the Queen’s Award for Enterprise winning company has firmly cemented its position in the global sportswear marketplace.
@SportsInsightUK COLUMN 9
IS IT ALL DOOM AND GLOOM? Paul Sherratt, of Solutions for Sport, takes a closer look at the sports retail landscape
ts tough out there. Competition between ten and 20 new flagship sides, whilst the specialists continue as more consumers see online Consortium suggesting that is fierce. Retailers are becoming stores next year. Whilst our to survive in the same way that the shopping as cheaper and easier than "Business rates are deterring brands, brands are becoming reported profit before tax has been specialist butchers and bakers can going to the shops. investment in local communities, Iretailers. The industry is changing at impacted by fair value adjustments against the supermarkets. And while overall retail sales causing shop closures and job losses pace. But is as bad as we think? and transitional factors such as Look a little closer and many growth is weak, online sales in hard-pressed communities and the disposal of assets in FY17; commentators believe that Britain's continue to shoot up across the preventing retailers from delivering The Multiples our underlying profit before tax High Streets are in crisis with sporting goods sector and retail what their customers want in an Last month JD Sport posted a record remains healthy. We will continue experts predicting that retailers businesses that have historically efficient and cost-effective way." year as sales grew both in-store and to invest for the long-term and our are battling a "perfect storm" of steered clear of the sporting goods online. net debt has increased in line with pressures. industry have been swept up in E) TOO MUCH DEBT Revenues were up 33 per cent management expectations.” the continued growth of athleisure As a consequence of over expansion, across the group to £3.1bn, while It becomes harder to gauge So why are things so putting the traditional sports many retailers are shouldering "high profit before tax grew 24 per cent to the results for the likes of DW difficult? retailer under even more pressure. debt burdens", says KPMG's Mr £294.5m. Sports and Elverys as it does with Martin. A) INCOMES ARE UNDER "The investments we have made Intersport and STAG, since they PRESSURE C) SPORTS SHOP "There will be winners and there ENVIRONMENTS over a number of years in developing are not publicly listed companies. One big factor has been a fall in will be losers. But if you're not good Too many High Street retail our multichannel proposition However based on general market discretionary spending, spurred by at online, if you're not really rigid environments are stuck in the and driving improved buying, information and the evidence rising shop prices and weak wage about your cost structure, there will 1980s. merchandising and retail discipline presented above one could draw the growth. be more challenges to face going They are not relevant to today's have ultimately led to the creation of conclusions that, as far as sports A near 15 per cent fall in the forward and no doubt we will see consumer and yet the owner cannot a world class sports fashion business multiples are concerned, the market pound since the Brexit vote has further casualties." afford a shop refit. The result is which combines the best of physical is trading quite strongly. pushed inflation over three per cent poorly merchandised and presented and digital retail on an increasingly which has made imported goods His comments, sadly, ring true stock. Lack of appeal. Lack of global scale," said executive The independents more expensive, with those costs within our own industry and a footfall, lack of business, and so the chairman Peter Cowgill. The picture at independent level, passed on to consumers. declining number of independent downward spiral continues. At the end of 2017 Sports Direct however, does not look so positive. Couple that with the fact that sports retailers looks like a trend results were not quite as spectacular I have fond memories of my local wages have been rising at a slower that will be difficult to reverse. D) BUSINESS RATES showing a profits drop to £45.8m sports shop. Serving all sorts of pace than inflation - and shoppers The decline may be accelerated from £140.2m with a rise in group sports, with all sorts of stock. have less disposable income to There has been plenty written lately by the fact that we have a mature revenue by 4.7 per cent to £1.7bn. Those days are long gone and we spend in stores. regarding the pressure that rising retail ownership base facing the However, as Mike Ashley said: are now left with, on the one hand, business rates are placing on our choice of either continuing through “Our high street elevation strategy the specialists and, on the other B) THE MOVE TO ONLINE High Street retailers. these difficult times or exiting the is currently delivering spectacular hand the generalists. SHOPPING Due to rise again in April – business. trading performance within our The latter category continues to Online giants such as Amazon have Business rates are a huge burden My concern is that, for more and flagship stores. We intend to open face increasing pressure from all had a huge impact on the high street with trade body the British Retail more, the choice will be the latter.
“ Look a little closer and many commentators believe that Britain's High Streets are in crisis with experts predicting that retailers are battling a "perfect storm" of pressures ”
www.sports-insight.co.uk 10 RETAIL INTERSPORT 2.0 Susan Herbert, Head of Marketing Intersport UK & Ireland, explains their mission and plans for the future
Winning with athletes view sports as a means everyday athletes to balancing health, fostering a Intersport has always been at sense of personal achievement its heart the performance sports and strengthening personal retailer that bring sports to the connections. They care about people. This has taken a number of practising sports regularly and forms over the years but the group effectively and want to shop in a mission has been redefined along store that can service their needs with the refreshed logo and style regardless of the chosen activity. for 2018. The Intersport mission The growth in the Run and is to inspire, serve and connect Train categories is a reflection of “everyday athletes” to pursue a the everyday athletes and is where lifetime of personal achievement, Intersport will focus for AW18 with health and joy in the world of campaigns which have a distinct sports. style and signature for the brand to Intersport is the retail brand position in the market place. with a strong, clear and consistent RUN position. As a multi speciality Whilst Intersport caters for all and the Versatile Athlete which sports destination able to focus on runners' product and advice allows a flexible approach to key sports categories, combining needs, the campaign is focused presenting Train to the consumer the best of local entrepreneurship on two different consumers with as an accessible and stimulating of the independently owned the Competitive Runner and the category. stores with the groups resource Next Gen Runner. Throughout and support as a global player. the season this gives retailers the EXPERTS The core position remains as the opportunity to showcase products The Intersport characteristic multi category specialist with a to diverse groups but with a that runs through every store clear focus on the key categories of singular brand theme and style that and member of staff is that they Running, Training and Football. stamps the authority of the running are experts, passionate about The Intersport consumer is that expert at every touch point. sport. The creative executions everyday athlete with a primary of the campaign reflect this and sport in which they invest the TRAIN work across retail and digital, most time, energy and money but Training is the category with the supported with editorial content, with an average of two additional largest growth and most exciting expert advice, events, clinics and sports practised regulary. The development with so many areas activations. Together with key term everyday athlete doesn’t refer of fitness coming together as brand partners Intersport are able exclusively to training fanatics but one focused area. The Intersport to offer the best product selections rather those who practice sports campaign captures two of these from head to toe to be the authority three to four times a week. These with the Training Enthusiast in that category.
“ Training is the category with the largest growth and most exciting development with so many areas of fitness coming together as one focused area ”
@SportsInsightUK NEWS 11
How do retailers and industry need the trade fair an insight into the latest to act in response? What business products. models will arise? The ISPO Digitize As part of the X-Mudders, the Trending topics in focus Forum will tackle these issues on the Open Demo Day will give sports first two days of the fair. Experts will enthusiasts the opportunity to test offer solutions for the digital future of the latest sporting goods even before at ISPO Shanghai 2018 sports business in panel discussions the fair starts: From water yoga and presentations. and stand-up paddling to running, this special event will feature a ISPO Shanghai will examine the women and kids. Although women The ISPO Digitize Forum End user events to wide range of activities for athletes. trends in the Chinese sporting participate less in sport than men, on the path to the sports reach consumer Exhibitors will have the chance to goods industry. they spend more money on their industry of tomorrow Cooperation with China's largest present their products to the more Now in its fourth year, around athletic clothing and workouts. The digital transformation has long e-commerce platform Tmall will be than 5,000 participants and 7,000 500 brands and 350 exhibitors Sporting goods manufacturers have since arrived in China: What unique continued at ISPO Shanghai 2018. viewers of the mud run. Reduced will meet at the Shanghai New picked up on this trend. The number features does the Chinese market Tmall will broadcast live from the rates are available to ISPO Shanghai International Expo Centre (SNIEC) of women-only stores is steadily offer for international companies? fair to give consumers who aren’t at exhibitors. from July 5 to 7 to present the latest growing. Female athletes are innovations for summer sports in becoming increasingly important the four major segments of Running, and are the focus of the Women Health & Fitness, Outdoor and Sports Industry Forum at this year’s Water Sports. ISPO Shanghai. Experts in the field In 2018, the trade fair will pick will report on their experiences and up on the trends in the Chinese upcoming developments. sporting goods industry, focusing The idea of focusing on one in particular on women and kids. target group has also been adopted Retail and industry will be presented by sporting goods manufacturers with future-proof digital solutions in the children’s fashion segment. in the ISPO Digitize Forum. According to experts, 90 per cent The most densely populated of Chinese parents spend around country in the world has set its 300 Euros each year on the sporting sights on improving the health of its activities of their children. This population. To do so, the Chinese positive trend for the market, in government is turning to sport. light of the growing population Sales in the domestic sporting goods rate, has already been identified by industry are expected to reach up to major sporting goods manufacturers 460 billion US dollar by 2020. in the multi-segment range. The National and international interactive experience in the China companies who are players in Kids Sports Industry Forum will China’s rapidly growing sporting highlight the opportunities that FEMALES ATHLETES ARE BECOMING INCREASINGLY IMPORTANT AND ARE THE goods market see a great deal of today’s young athletes can offer FOCUS OF THE WOMEN SPORTS INDUSTRY FORUM AT ISPO SHANGHAI 2018 market potential in the segment for retailers and brands. ISPO CREDIT:
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AFTER OVER 150,000 VOTES THE CEREMONY AWARDED THE BEST IN RUNNING
The Running Awards 2018 At a glittering ceremony in London the Running Awards were presented to the best in the industry
op brands including Nike, NIKE TOOK THREE AWARDS ON THE NIGHT INCLUDING BEST SUPPORT SHOE Garmin, ASICS, Brooks and Hoka ONE ONE collected Ttrophies as The Running Awards celebrated their biggest event yet, in front of over 450 of the very best in the industry on April 19 at The O2 London. After more than 150,000 votes, the awards’ fifth year saw multiple previous winners, Strava (Best App), Ronhill (Men’s Clothing) and Shock Absorber, mix with several new winners such as Tikiboo (Women’s Clothing Brand) and Nuclear Races (Best Obstacle Event). HIGH5 CELEBRATE WINNING The ceremony opened with a BEST HYDRATION BRAND networking event followed by The Inspiration in Running Award which that their partner Virgin Money Charity. A large charity is defined A new category, Best Professional went on to present Best Fun Run to went to 11-year-old George Mathias, Giving had already supported their as a registered charity with a Running Blog, saw winners Running The Muddy Dog Challenge, which following his ‘Run with George’ runners in raising over £18 million turnover of more than £5 million per Shoes Guru join over 100 other top raises funds for Battersea Dogs and campaign to raise money for Alder for charity. annum, as regulated by the Charity influencers in the world of running, Cats Home. This fitted well as the Hey Hospital that saved his younger Following parkrun’s decision to Commission for England and for the Altra Bloggers Forum story is of the runner’s friendship brother. The inspiring youngster remove themselves from the Best Scotland, the Charity Commission occurring just before the ceremony. with Chinese stray desert dog, Gobi, was presented with his award by Event Series to support other events for Northern Ireland or the OSCR Here the top bloggers networked as they ran across the desert. Paul Sinton-Hewitt CBE, founder of there was a lot of competition in the (Scotland). The awards were split and listened to talks from leaders in Editor of the awards, Sam Corrick, parkrun, following their partnership category, and the 2018 award went to recognise the vast amount of varying parts of the industry such said: “It was great to see the newer with The Running Awards. to Northern Irish outfit Born2Run, charities that support and work with as Paul Hoborough, a past physio companies compete. You of course With such a focus on charity who organise award winning events runners for their causes. Alzheimer’s to Paula Radcliffe, William Pullen, come to expect some of the well- in the industry it was the largest such as Born2Run Castlewellan Society took their first Gold after a author of Best Book 2018 Run for established brands to dominate fundraising event on the planet, The and Dambusters 10K. This was an fantastic year of work, very closely your Life – Mindful Running and their category, but this year the new Virgin Money London Marathon, impressive accolade as they pipped followed by Cancer Research UK of course, new shoe brand Altra who competition reflected the changes in that was presented Gold in the Large popular organisers such as Great and Alzheimer’s Research UK. In the introduced their latest innovations. a fast-moving industry. Increasing Marathon category by Marathon Run and Race for Life to first place. Small Charity sector, The Running Another speaker was Dion our votes by over 50 per cent was Talk’s Martin Yelling. In fact, with The evening concluded with the Charity placed first, followed by A Leonard, Ultra-Runner and author of no doubt a factor and we get these two days still to go it was revealed awards for Best Small and Large Mile in Her Shoes and The MS Trust. award winning ‘Finding Gobi’, who numbers by keeping nominations
@SportsInsightUK AWA R DS 13
THE RUNNING AWARDS 2018 GOLD WINNERS CHARITIES LARGE CHARITY: Alzheimer’s Society SMALL CHARITY:The Running Charity
CLOTHING & SHOES MEN'S CLOTHING BRAND: Ronhill SHOE BRAND:ASICS SHOE CUSHION: HOKA ONE ONE Clifton GARMIN WON GOLD IN SHOE LIGHTWEIGHT: adidas Adizero Adios BEST WEARABLE TECH SHOE NEUTRAL: Brooks Adrenaline GTS SHOE SUPPORT: Nike Air Zoom Pegasus HOKA ONE ONE CLIFTON WAS VOTED BEST CUSHION SHOE UNDERWEAR & SOCKS: Runderwear WOMEN’S CLOTHING BRAND: Tikiboo WOMEN'S SPORTS BRA: Shock Absorber Ultimate Run Bra
EVENTS 10K NATIONAL: Southport Mad Dog Seaside 10K 5K NATIONAL: The Yorkshire Wildlife Park - Run for Wildlife 5K ENDURANCE RACE: Dixons Carphone Race to the Stones EVENT SERIES: Born2Run Forest Series FUN RUN: Muddy Dog Challenge HALF MARATHON 5000 + PARTICIPANTS: JCP Swansea Half Marathon HALF MARATHON < 5000 PARTICIPANTS: Llanelli Half Marathon INTERNATIONAL EVENT: Salomon Cappadocia Ultra-Trail MARATHON 5000 + PARTICIPANTS: Virgin Money London Marathon MARATHON < 5000 PARTICIPANTS: MBNA Chester Marathon NEW EVENT: Mizuno Endure24 OBSTACLE RACE/SERIES: Nuclear Races TRIATHLON: IRONMAN UK VIRTUAL EVENTS: POW! Virtual Running
PRODUCTS ACCESSORY: Buff Original APP: Strava and voting free, thanks to the PAUL SINTON-HEWITT CBE PRESENTS HYDRATION: High5 support from our partners Alpha THE INSPIRATION AWARD NUTRITION: SiS Crew, Altra, parkrun, Primo Events, Sports Insight and The National WEARABLE TECH: Garmin Forerunner 235 Running Show.” One of these highly voted for PUBLICATIONS & ONLINE and important sets of categories BLOG (PERSONAL): The Morning Coffee Run to runners are, of course, the BLOG (PROFESSIONAL): Running Shoes Guru retailers. SportsShoes.com walked away with a trophy in each of their BOOK: Run for your life - Mindful Running for a Happy Life two categories including Gold in ONLINE COMMUNITY: Run Mummy Run Online Retailer. In the post-award interviews, they saw the mixture RETAILERS of the effort that goes into both CUSTOMER SERVICE: Run4It the range available and the expert advice given as reasons they INDEPENDENT RETAILER: Run4It topped the voting. Up & Running NATIONAL RETAILER: Up & Running and Scotland-based Run4It also ONLINE RETAILER: SportsShoes.com received first places in their retailer categories. For a full list of all winners including Silver and Bronze go to – Having returned early from therunningawards.com covering the Commonwealth For a full list of all Regional 5K and 10K winners go to – Games the BBC's Mike Bushell, therunningawards.com/results/view/regional-10k-5k-results with many special guest presenters, The 2019 Running Awards will launch very soon, so for further presented the Gold trophies to the information and partnership enquiries email winners. [email protected]
“It was great to see the newer companies compete. You of course come to expect some of the well- established“ brands to dominate their category, but this year the new competition reflected the changes in a fast-moving industry SAM CORRICK, EDITOR OF THE AWARDS ”
www.sports-insight.co.uk 88 Peloton to launch in the UK leading its International Expansion
Peloton, the technology London and plans to open numerous is that it is more than just a class, a company that allows the public retail showrooms across the capital cycling studio or a bike. It delivers to train live and on-demand by the end of 2018. This mirrors the a fully engaging experience which with some of the world’s brands US strategy of selling direct- uses technology and convenience to greatest fitness instructors in to-consumer through its website, make every workout effective, whilst the comfort and convenience www.onepeloton.com as well as offering the social connection and of their own home, is coming to owned retail showrooms. community to convert riders into Britain. In 2019, the company will open a workout addicts.” Using its revolutionary indoor bricks-and-mortar cycling studio in bike, Peloton beams out 14 daily London, where newly recruited elite live – and 8,000 plus on-demand British instructors will live stream – immersive cycling classes, so Head instructor Robin Arzon is so classes to members worldwide. users can enjoy the intensity and popular, that her indoor cycling The company is planning to excitement of sessions run by the class, which was streamed live expand to additional European world’s best instructors without from the February Winter Olympic markets in 2019. leaving the house. Games in South Korea, has attracted Kevin Cornils, Managing Director, In the US the “Peloton a record 35,000 Peloton members. International, said: “Over 60 per EMD UK Community” is now close to a In Autumn 2018, the company cent of the $100 plus billion dollar STRENGTHENS million strong and takes millions of will ship its bikes internationally for global fitness market is outside of rides every month. the first time, starting with the UK. the United States, and the UK is the BOARD WITH TWO The instructors have become Peloton has recently opened world’s second largest market. HIGH-PROFILE celebrities in their own right. its international headquarters in “The secret to Peloton’s success APPOINTMENTS EMD UK, the National Expansion drives significant Governing Body for group exercise, has strengthened growth in profits its main board with the appointments of Richard PureGym's annual results for maturing sites and the successful Lamb and Lynette Eaborn 2017 saw another year of strong launch of new commercial products (pictured) as Non-Executive revenue growth and significant such as multi-gym membership and Directors. improvement in profits. off-peak membership. Richard brings a wealth of The business benefited from In November, PureGym was commercial sport experience growth in its mature estate and the acquired by Leonard Green to the role, with previous ramp up of newer gyms including & Partners, a leading private positions at Manchester the 31 gyms acquired from LA equity investment firm, who United and Inter Milan, where Fitness in 2015, all of which backed the management team’s LEFT TO RIGHT: CLARE HOLMAN, MATT GLEED, JOHN HEALEY, DENISE PAGE, KATE INGLES AND he worked across sponsorship have now been converted to the plans for continued growth and TIM MESSENT. PICTURE CREDIT: BRITISH ROWING sales and business PureGym format. development. development. The Group continued its Humphrey Cobbold, chief Lynette has 25 years’ expansion throughout the year, executive of PureGym, said: “2017 experience in the leisure investing £32m to create an was a landmark year for PureGym. British Rowing appoints industry, having held senior unrivalled nationwide network. We delivered on the full promise roles in marketing in the Over the year, membership grew of the sites acquired or opened in four new Master Trainers private and public sector for by 13 per cent to 927,000, while the 2015/2016; we continued to invest British Rowing has appointed four indoor rowing Master Trainers to deliver operators including health number of sites grew by 12 per cent in technology that drives both training for fitness professionals as part of Go Row Indoor, British Rowing’s clubs, spas, hotels and to 192 across the UK. PureGym better experiences for our members mass participation indoor rowing programme. leisure centres. remains over 50 per cent larger and delivers higher revenues and The new appointees are Kate Ingles, Level 3 PT and CYQ Fitness Ross Perriam, CEO of EMD than the number two operator in great profit growth to the business; Instructor of the Year 2014; Matt Gleed, PT, TRX Master Trainer and Power UK said: ‘These appointments the market by number of sites. and we managed a transition in Plate Master Trainer; John Healey, PT, S&C coach and Concept2 qualified augment what is already an As well as strong growth in ownership from CCMP to Leonard instructor; Denise Page, a fitness professional with 25 years in the industry. incredibly skilled and diverse revenues and profits, the company Green & Partners. The new Master Trainers took part in two days of training at British board. The fact that 55 per cent delivered an eight percentage point “We believe firmly that the Rowing HQ. of our directors are female, improvement in EBITDA margin positive structural trends in our Master Trainer, Matt Gleed said: “I’ve really enjoyed the training. It’s reflecting the dominance of from 25 per cent to 33 per cent, a market will continue to intensify been exciting to get an understanding of the current participation levels and female participation in group result of the maturity of new site and we’re confident that we have how we can inspire people to use the indoor rowing machine to get fitter exercise, is a bonus and having openings from 2015 and 2016 – the right processes, systems, and and stronger, with it being such an effective full body exercise. I’m looking Lynette and Richard join us especially former LA Fitness gyms. capabilities in place, to remain at forward to delivering the workshop to young personal trainers to help them further positions EMD UK as a At the end of 2017, 69 per cent the forefront of our industry in the professionally develop and provide the best possible experience for their strong and independent body of the gym portfolio was mature years to come.” clients.” to represent group exercise.” compared to 49 per cent in 2016. In January, the business Tim Messent, Education and Training Manager for British Rowing The pair’s expertise will The 63 per cent increase in Group refinanced its debt, successfully said: “It’s been great to spend time with the new Master Trainers during play a key role in EMD EBITDA was, in large part, due to placing £360m of bonds in an offer their two-day training in London. They are true professionals and industry UK’s objective to increase the strong performance from the that was heavily over-subscribed. participation in group exercise experts. They bring a huge amount of knowledge, experience and energy to by providing expert guidance the role and we’re excited to have them on board increasing our ability to run and support to instructors and Go Row Indoor workshops for fitness professionals, which have been in high organisations to help them demand.” deliver excellence. The four new Master Trainers will be joining the four who were Sport England’s recent previously appointed in 2017, helping to meet the demand for Go Row Indoor Active Lives survey reported training for fitness professionals across the country. The Master Trainers that 8.9 million people choose will assist in delivering British Rowing’s instructor training programme group exercise (including which has been accredited by CIMSPA and REPs and requires participants interval training) to stay to be a minimum Level 2 fitness instructor. healthy. EMD UK’s remit Along with learning the fundamentals of instructing correct rowing covers everything from dance technique, instructors will learn about a range of training plans for members fitness, high intensity interval and clients and how to deliver three indoor rowing class formats. training (HIIT) and group These include two gym floor classes lasting 20 and 30 minutes, along with a 45-minute studio session combining circuit exercises and indoor cycling, through to yoga HUMPHREY COBBOLD, and Pilates. CHIEF EXECUTIVE OF PUREGYM rowing. The classes have been designed by British Rowing to offer a full-body cardiovascular workout for gym members.
@SportsInsightUK NEWS 15 Brian Jensen and Samba Speedo celebrates 90 years of Gloves win their first ever swimming with Water Baby Forever Speedo is commemorating its championship title 90th anniversary this year by celebrating its love and passion After an illustrious career of for water with swimming over 400 League appearances enthusiasts all over the world. with West Bromwich Albion, The brand’s latest campaign, Burnley, Bury, Crawley Town, Water Baby Forever, is a celebration Mansfield Town and lately of swimming that everyone can be Crusaders FC in the Northern a part of regardless of ability, age or Ireland Premier League, Brian experience in the water. Telling the Jensen, who has recently become stories of those who share Speedo’s a Samba Goalkeeping Brand adoration for the water, Water Ambassador, has won his first ever Baby Forever provides a voice for Championship winners medal . water babies across the globe that Brian said: “I thought the moment love swimming to inspire the new had passed me by but it became very generation of water babies. apparent after a very short space of As part of its 90th birthday time since joining ‘The Crues’ that celebrations, Speedo is using its the manager Stephen Baxter and the voice to make a stand for keeping position to highlight the global issue Day ocean clean hopes to highlight players had a great work ethic and the world’s oceans clean to preserve of plastic pollution in our world’s the global emergency that has been team spirit and a League Championship was in our sights, and we finally them so in the next 90 years the new oceans, and doing something caused by plastics in our oceans, got over the line. generation of water babies can still positive about it. which currently amounts to a “Samba’s goalkeeping glove range has taken years to perfect with enjoy them. “Water Baby Forever is about real country the size of France. Without the help of some of Europe’s finest keepers, best designers and most Rob Hicking, Brand Director for people with a real love for the water. action, by 2050 there will be more knowledgeable manufacturers and I’m delighted to be on board.” Speedo, said: “Our 90th birthday is Through this campaign, we really plastic in the sea than fish. Samba’s brand development manager David Sanderson added: “It’s a very special one to us, it signifies wanted to tell the stories of real Currently at least 15 per cent great to have Brian on board again, it’s very important to have the likes what a long way we have come people whose experiences in the of Speedo’s collections feature of Brian Jensen wearing our new products. It’s a testament to his hard since Speedo’s conception in 1928 water have shaped the person that sustainable materials using a fabric work over the last 18 years that he has finally won his first Championship and all the fantastic things we have they are today, to show the positive created from Econyl yarn and medal.” achieved for swimmers across the power of the water and demonstrate Repet yarn. These are innovative Samba’s other Goalkeeping Brand Ambassador’s include the former world. For us, this year is all about that anyone can become a water regenerated fibres which turn waste Republic of Ireland, Sheffield Utd and Blackburn Rovers goalkeeper Alan celebrating the people who have baby.” from fishing nets, manufacturing Kelly, Republic of Ireland and Sheffield Wednesday goalkeeper Keiren come along on the journey with us, On Friday, June 8, 2018, the UK by-products and plastic bottles into Westwood, Wales and Preston North End’s Chris Maxwell, Wales and who share our passion for the water and Australia will each host an first grade nylon fabric. By 2019, Barnsley’s Adam Davies and AFC Wimbledon’s George Long. and telling their stories. It is also ocean clean in honour of World Speedo plans to increase this to 26 about giving back and using our Oceans Day. The World Oceans per cent of it collections.
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of the Bkool Smart Bike is that it’s personalised to the nth degree. Anytime Fitness appoint new With the heart of the bike being connected to the internet, users can Sales & Marketing Director to take it wherever they want and use it however they want and access the drive UK growth best in workout classes from their Anytime Fitness has appointed Neil own homes.” Randall as its new UK Sales & Marketing The Bkool Smart Bike is an Director as it aims to further grow its affordable option for hardcore riders number of sites in the UK. as well as fitness fanatics who want Neil, who has over 15 years’ experience in to workout in the comfort of their the fitness industry with Virgin Active and LA own home, rather than joining the Fitness, will play a key role in recruiting new masses at congested gyms or deal franchisees to the Anytime Fitness network, with the obstacles and dangers, of which currently has over 140 clubs in the UK. outdoor cycling. With an increasing number of new Anytime This is achieved by the wireless Fitness franchisees having minimal fitness connection to Bkool’s Indoor industry experience, Neil will play a key role in providing expert guidance Simulator - those who buy the bike and supporting them from their first steps through to club opening and then, are given three months premium sustaining a successful club. subscription. The Indoor Simulator Neil’s role will also see him oversee and deploy the company’s UK gives users access to fitness classes marketing budget and manage national partnerships. from some of the best indoor cycling He is the second addition to Anytime Fitness’ UK senior management instructors, structured workouts, team in 2018 following Ben Dixon’s appointment as Commercial & Bkool launch smart FTP tests that tailor the bike to its Property Director and will report to UK CEO Stuart Broster. user and the ability to ride unlimited Neil comments: “I’m delighted to have joined Anytime Fitness and look bike with automatic cycling routes around the world. forward to working alongside Stuart and Ben as part of a new team to help The transport and installation of drive the company’s presence in the UK. My time in the fitness industry resistance the Smart Bike can be taken care of has provided me with experience at front of house, on the floor and in by a Bkool technician who will come head office, giving me an ideal background to support new and existing In another step to help cyclists have automatic resistance control, to the user’s home, assemble the bike franchisees who are often not fitness industry specialists. and fitness enthusiasts push allowing users to reach 1,500 W at and prepare everything ready for “We’re in a great place to continue our growth trajectory in the UK and their bodies to the limit in 120 RPM in complete silence with use. Its light yet stable 45 kilogram I’m looking forward to supporting our ambitious network of fitness club indoor training, Bkool has its poly-v belt transmission. frame and rolling wheels allow users owners.” pushed the technological With built-in ANT+ and to move the bike to various locations Neil spent over five years at LA Fitness as a Regional Director, overseeing boundaries of the indoor- Bluetooth, users can navigate the with relative ease. clubs across Outer London and Essex as well as holding General Manager fitness-market with the launch bike’s features with a smartphone or Further personalisation is and Fitness Manager roles at Virgin Active. of its first ever Smart Bike. tablet whilst following their desired achieved with adjustable seat post Neil joins from his most recent role of Chief Operating Officer at Go The European tech-cycling workout on a TV or laptop. height, handlebar height, handlebar Mammoth, the UK's largest provider of after-work sports and fitness company’s latest offering joins Bkool’s Marketing Director, horizontal positioning and an activities. an elite group of Smart Bikes that Jorge Serrano, said: “The beauty emergency break.
@SportsInsightUK RETAIL 17
Remember you have to sock it to runners Graham Richards, Brand Director at Ronhill/Hilly/Altra, examines the changes in the specialist sock market
aving been involved in the taken place in running and those have developed yarns that either packaging makes it easy for the ago. They may have got brighter and specialist sock market running, in general, over the past offer better wicking, anti-microbial, consumer to be able to select the more technical, but the key benefits (specifically for running) ten years. or durable properties. Going further type of sock best suited for their of comfort and aiding performance Hsince 2002, I have witnessed a In saying that, nothing has yarns incorporating Celliant needs, road, trail, etc, but also by reducing the risks of the feet lot of changes during that period changed in terms of the benefits of technology for example, modifies highlighting the key technical and getting blisters remain the same, and and, in turn, now look at the future wearing a technical running sock, to visible and infrared light, recycling design features – in many ways it is important for specialist running developments ahead. In my opinion maximise comfort and performance. back to the body increasing blood a ‘silent salesman'. It is really retailers and brand marketing to there have been two significant Many runners do not realise that flow and tissue oxygen levels! important that retailers introduce emphasise this every time a person changes, namely: colour/fashion a non-technical sock, can cause A big change and growth has the key benefits of wearing a visits the store/shops online. and innovation, coupled with the a blister, and a technical sock is a been witnessed in compression technical sock when the customer To let a customer spend £100 plus changes that have good investment too, as it will wash, socks. Paula Ratcliffe was one of the is actually trying on a new running on a pair of running shoes and then wear and perform better than a non- first high profile athletes to wear a shoe, and should be seen as part of not mention if they wear a technical technical sock. compression sock and at first they the service, and not the hard-sell! sock, is not educating the consumer Ten years ago (and even up to looked a little odd, but over recent To conclude, it is just as and in turn potentially letting four/five years ago) running socks years they have become increasingly imperative now to wear a technical them have a bad experience whilst were predominantly white, with the popular worldwide and machinery running sock as it was ten years running. That can’t be good!. odd trim colour, the only additions and technology to make them has being a few black socks (for off road also developed. Compression socks running) and pink/pale blue to cater and sleeves allow improved blood- for the ladies' market. Nowadays flow and help flush lactic acid during socks come in all colours, patterns and post training as well as racing. and designs and so in many respects Sock lengths have also changed match up with the bright running over recent years, to accommodate shoes and apparel and brands are the needs of all runners, including: catering far more for the mass socklet, quarter, low-cut, anklet, running market as well as for ladies classic and knee. and younger runners. In line with the above, there has, Innovation, which can be split as we all know, been significant into a few different categories, changes in the running market too in including: technical innovation that period, especially the increase and design innovation has also in the number of people running, the developed during the past ten increase in the percentage of women years. We have seen the running and the increase in mass introduction of new participation events, such as Park specialist yarns, Run and Race For Life, as well as an from the likes array of other race events too, and of Invista, therefore brands' marketing has had Optimer, and to take this into consideration. others, who It is important that sock “ It is really important that retailers introduce the key benefits of wearing a technical sock when the customer is actually trying on a new running shoe, and should be seen as part of the service, and not the hard-sell! ”
www.sports-insight.co.uk 18 Want to sell sportswear in China? Online is your best option Don Zhao, founder of Azoya which helps retailers break into China and works with more than 35 overseas retailers in 12 countries, including Feelunique, La Redoute and GetTheLabel, part of the JD Sports group, talks about the increasing popularity of health and fitness in China and the knock-on effect on the sportswear trade
looking for sportswear products sportswear retailers. Of these, prefer to buy directly from a retailer delivery is the biggest potential or a brand’s website. According to a challenge, especially when products recent report, standalone Chinese are warehoused in the UK. websites have become the number If retailers cannot guarantee one channel for online sales for immediate availability of stock, Adidas and Reebok, and sales for customers might well cancel their the two brands are expected to order, so they need to ensure good reach over £3.5 billion by 2020. stock levels plus a slick shipping Counterfeit products are a experience – less than 14 days will major issue in China and buying give UK ecommerce retailers a direct guarantees authenticity. competitive advantage. To achieve Furthermore, buying online is this, retailers need to hold local or less expensive than purchasing an near-shore stock, accompanied How big is the market item which has entered China via by sensible logistics approaches for overseas sports- traditional bulk trade import and such as direct shipping or bonded wear in China? incurred additional costs as a result warehouse shipping. Employing With sales worth over £16.5 billion of taxes and custom duties. a specialist local ecommerce in 2016, the market is huge. China’s Online shopping in China means specialist within China is advised. middle class – over 225 million shopping on mobile - more than They will not only manage stock people – is becoming increasingly 70.7 per cent of Chinese retail levels based on their experience interested in health and fitness, ecommerce sales were via mobile and estimations, but also ensure the fueling demand not only for sports devices in 2016 and the trend is retailer maximises merchandising attire but athleisure sportswear. for this figure to grow. Over 90 per and marketing opportunities. Chinese shoppers are also cent of purchases on Alibaba were Returns are a perennial headache increasingly looking overseas to made on mobile devices in Singles for retailers and even more so, if buy their favourite brands, creating Day 2017, while the British sports they are based overseas from the an ideal opportunity for UK discount retailer GetTheLabel’s customer. Chinese consumers sportswear retailers to enter the website sees over 50 per cent of have been spoilt by domestic market. sales via its China site on mobile. marketplaces such as Alibaba and So any Chinese website needs to JD.com, which offer easy return How do the mobile friendly as a priority. and refund policies. Retailers who Chinese shop? operate on these marketplaces Online shopping is the natural What other challenges are encouraged or even forced to choice for Chinese consumers, should sportswear accept these policies, otherwise the particularly via mobile. Despite retailers be aware of? marketplaces won’t even open the the highly-publicised success of Chinese shoppers expect high door for them in terms of marketing Chinese retail marketplaces, such quality, authenticity and fast campaigns. as Alibaba and Tmall, shoppers delivery when they buy from UK As a result, Chinese customers have high expectation with CHINESE SHOPPERS LIKE TO BE ENTERTAINED WHEN THEY SHOP, SO RETAILERS NEED TO CREATE CAMPAIGNS THAT ENGAGE THEIR CUSTOMERS regards to returns with cross- border e-commerce and overseas With sales worth over £16.5 billion merchants should implement but would appeal to customers. It’s and special deals - core drivers in “in 2016, the market is huge. China’s refund and return schemes about finding a balance. the development of e-commerce in that are as flexible as possible. China over the past decade – and middle class – over 225 million people Many overseas retailers request What are the best ways are adept at seeking out bargains – is becoming increasingly interested that customers pay for any to market to Chinese on a daily basis. At the same time, tax and logistics costs, which, consumers? rising income levels and a growing in health and fitness, fueling demand unsurprisingly, is hugely On one hand, Chinese shoppers are middle-class bring with them a unpopular. A no quibble returns notoriously fickle and demanding. rising demand for quality and not only for sports attire but athleisure policy with no additional costs will They have also become accustomed design. sportswear reduce the retailer’s bottom line to expecting regular promotions In order to compete, sportswear ” brands and retailers need to make sure they factor in promotions into their overall digital marketing in a smart way, which they will be able to attract picky customers with quality products and great deals, while maximizing revenue and avoiding damaging brand value due to over promotions and discount. One approach GetTheLabel takes is to hold flash sales promotion along with interactive campaigns. For example, the retailer occasionally kicks off a ‘Mysterious 10 Minutes’ campaign and asks fans to guess when the discount will be released, which increase customers’ interests and retention.
@SportsInsightUK ANALYSIS 19
Ecommerce digital marketing in China is constantly evolving. Consumers are tiring of traditional channels and are more likely to pay attention to recommendations by KOLs (Key Opinion Influencers) whom they trust. Countless influencers have emerged in the past couple of years on social media platforms such as WeChat and Weibo and built up vast communities of consumers with like-minded interested lifestyles and shopping behaviours. GetTheLabel collaborated with one Chinese fashion KOL which worked well in both brand awareness and sales. However, Chinese consumers are becoming accustomed to KOL marketing as more and more WORKING WITH KEY OPINION INFLUENCERS (KOLS) ENABLES brands and retailers are using it, so RETAILERS TO REACH NEW AUDIENCES it’s important to select a KOL who fits well into your target audience, Where are the attracting Chinese customers with six months since it entered China average sales. rather than merely a popular one growth areas? famous brands and popular items with their stand-alone Chinese Overall, despite some challenges, with huge numbers of followers. In Discounted sports brands are and then introducing them to other website with the help of a local China offers UK sportswear order for a UK retailer to succeed becoming popular and offer an niche items. partner. During Black Friday - the retailers an exciting opportunity in China it must engage these accessible and affordable way The discount sportswear retailer biggest online sales festival for and sports clothing and shoes look social media stars in strategic and to purchase well-known names. enjoyed over 47% of GMV (Gross cross-border goods in China – the set to see continued growth in incentivised campaigns. GetTheLabel is finding success by Merchandise Volume) in the first retailer saw over 13 times of their China for the foreseeable future.
Chinese shoppers expect high quality, authenticity and fast delivery when they buy from UK sportswear“ retailers. Of these, delivery is the biggest potential challenge, especially when products are warehoused in the UK ”
www.sports-insight.co.uk 20
sportsThe place to source all yourhub products and services
: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub
New Technique arena ASICS GEL-451 ATAK Ready, steady – gone! A complete new Paddle The One goggle development, the GEL-451 is built for speed in Grip Socks The Technique Paddle by MP is an inventive New for FW18 season, One fit for all. The The simple concept which is revolutionising every sense. Using only the lightest materials, new training essential for swimmers to arena The One goggle adapts to every the sporting world, ATAK grip socks feature it’s a breeze to slip on, the ultra-fast, easily improve their technique. Developed in swimmer thanks to its exclusive gasket a grid of grippy material which is designed to fine-tuneable lacing system achieves an partnership with Michael Phelps and coach design, based on the study of the human face keep the foot locked firmly in place to avoid unparalleled fit. All of which makes it the Bob Bowman, this clever paddle is easy to use, and the eye orbit. With hard lenses, self- slipping and sliding when making quick and perfect choice for fast Triathlon runs that go allows for alternate hand positions and feels adjusting nose bridge and split strap this sudden movements which also helps to the short Olympic distance. naturally comfortable. A superior training aid goggle really is perfect for all. reduce blistering. inspired by years of swimming experience.
01254 692200 01539 622322 01925 241041 (+353) 93 22400 [email protected] [email protected] salesorders-uk@asics.com [email protected] www.aquasphereswim.com/uk www.solosports.co.uk www.asics.co.uk www.Atak.ie
New Performance Digitalize Personalising Boobuddy Superlight Your Sales clothing Breast Support Comfyballs' lightest range, full mesh aWorkbook is a multi-platform digital Personalising outdoor wear and workwear Boobuddy is a new wearable band for microfibre, approximately140 grams catalogue and order taking app used by with Brother Embroidery Machines. women who want additional support, per square meter. Extreme moisture brands and distributors to digitalize their Providing customisation services allows you to comfort and confidence during sports and management capabilities, limited insulating sales process and deliver winning product generate additional income for your business activities, particularly high-impact. The effect. 84 per cent Polyester Microfibre, 16 presentations to customers. Save time, from local businesses and outdoor hobbyists. Boobuddy helps prevent excessive breast per cent Elastane. Unique PackageFront eliminate errors and maximise sales with The Brother PR1050X and the PR670E are movement by adding more compression Technology. Officially distributed in UK by aWorkbook. Visit their website to see it in ideal for adding logos and names to shirts, tops, to the top of the chest therefore reducing Solo Sports. action and to request a demo. jumpers, Jackets, bags and more. vertical and lateral movement. Asset protection for active women.
01539 622322 01460 279744 0161 235 0344 0779 329 2758 [email protected] [email protected] www.brothersewing.co.uk [email protected] www.comfyballs.co.uk aworkbook.com www.theboobuddy.com
@SportsInsightUK 21 sports insight selects Primus Trail SG Primus Trail SG is designed for picking up the pace when hitting the trails, the high-profile lugs give superior grip on muddy and loose ground. This water-wicking barefoot shoe is quick draining and breathable, with a lightweight stretchy ankle collar for unrestrained mobility whilst keeping out any little nasties kicked up on the trail. www.vivobarefoot.com
Ceramicool by Odlo Classico Customised White Noise During 2017, Odlo launched the Ceramicool In honour of running's meditative effects, range, which has been specifically designed to Multi-Sport Socks Water Bottles Saucony bring you the White Noise The NEW Optimum Classico Multi-Sports Produce your own customised club or keep you cool during your sports activities. It Collection. Their top selling trainers with Sock range incorporates a performance sponsor water bottles. Samba can add the is a totally new active cooling technology and a splatter mélange upper representing quality build with micro-mesh venting for logo of the club or sponsor to the front of the tests have shown that Ceramicool actively noise, and brightly coloured midsoles breathability and a cushioned heel and sole bottle in a single colour print- depending on cools the skin to one degree Celsius using representing clarity. for maximum comfort. It is available in eight the choice of bottle colour. Lead time 10-14 Ceramic particles in the yarn. colours and four sizes (Infant 8-9, Child 10-2, days once the artwork is signed off. Jnr 3-6 and Snr 7-12) at only RRP £4.99. Quantity and forward order discounts are available on request.
07581741799 01942497707 01282-860077 0800 206 1491 [email protected] [email protected] [email protected] [email protected] Odlo.com www.optimumsport.com www.sambasports.co.uk www.saucony.com
CRAFT Baselayers Compression X-Pand Swift HEX Leg Sleeve Partner with CRAFT and get ten per cent off New for autumn/winter, Gola introduces Ideal for basketball and all contact sports the your first order. You will also receive in store Ankle Sleeve X-Pand Swift to their running collection. McDavid HEX leg sleeve features 9mm of This sleeve features 3D Geo Ribbing point of sale options, staff uniform options and This revolutionary style features a one piece flexible Hex Technology. This is combined for optimal ankle support. The seamless full staff training is supplied. CRAFT: functional, laser cut knit water repellent upper, as well with Hdc moisture management, and comes sleeve is incredibly lightweight and has a fashionable, Swedish Sportswear. as pressure foaming technology utilised on in an extended length to prevent abrasions and flat bottom cuff so that it can be worn during X-Pand Swift to create a high resilience midsole scratches. Available in Black, White, Red and activity without discomfort. Perfect to wear to provide superior cushioning properties. Blue. Machine washable for recovery as well. Targeted support with Available in July to buy. RRP - £65.00 comfort and mobility.
01685 812111 01789 294442 01706 212512 01582 670100 [email protected] [email protected] [email protected] [email protected] www.united-brands.co.uk www.dmp.uk.com www.gola.co.uk www.mcdavid.eu
www.sports-insight.co.uk 22
sportsThe place to source all yourhub products and services
: www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub
Represent Adidas Base Punch V-Aqua Vibram HICKIES something different Boxing Shorts FiveFingers Lacing System Blaze Wear’s superb range of Heated Soft lightweight stretchable fabric with a New for 2018, V-Aqua is the perfect Lace to the finish with no-tie laces that Clothing and Sports Heat Therapy large waistband for improved fit and comfort amphibious shoe. Combining the barefoot adapt to your movement for the perfect fit. products deliver heat where and when it’s and has the classic three-stripe design down feel with excellent grip provided by the Install once and slip on forever with the needed. The Sports Heat Therapy range both sides of the shorts with adidas logo. Megagrip sole. The water release valves confidence of knowing you’ll never come offers targeted, deep penetrating, soothing Cartasport now stock Adidas boxing clothing, in the sole ensure quick drying. Ideal for undone. Say hello to HICKIES the new era heat that eases pain and provides relief for gloves, protection and accessories. SwimRun, kayaking, paddle boarding, of laces. conditions ranging from sports injuries to canyoning and most water sports. muscle strain. All Stock is available in the Amphibious, Barefoot Feel, FiveFingers, UK. ‘Feel the Heat’ Comfort, Grip.
0845 475 7510 01535 600342 01702 530656 HICKIES Europe SA Sales UK/IRE [email protected] www.cartasport.com [email protected] [email protected] www.blazewear.com [email protected] www.charlesbirch.com hickies.com
Camelbak Optimum SAFEJAWZ Award winning Nano Vest Beachbums Extro Series SAFEJAWZ, at just a few years old as running socks Weighing in at just 150g, CamelBak’s Nano Optimum’s Beachbums are the perfect Awarded Best In Test by Men's Running a company, is a brand that has become Vest makes light work of long distance. Summer swimming shorts available in a magazine, the new Hilly Lite-Comfort synonymous with sports protection draped Designed for both serious trail runners and range of standard block colours and fun features space-dye knitting to the main body in personality. They allow athletes to everyday minimalists, the Nano Vest carries designs including Aloha! and Gone Bananas. and mid-level cushioning in key impact zones. showcase their personality in their sport, essential cargo along with two 500ml Quick The shorts have an elasticated waist and The design is completed with an under toe and bring out that #confidencewithin. Stow soft bottles. Available in multiple sizes drawstring and are made from quick dry seamless construction and a vented upper and for a perfect fit, the vest is constructed around fabric, with three pockets and mesh lining. arch. Stock is available on 24-hour delivery. CamelBak’s exclusive superlight 3D mesh.
0116 234 4611 01942 497707 01922 453337 0161 366 5020 [email protected] [email protected] [email protected] [email protected] burton-mccall.co.uk/brand/camelbak www.optimumsport.com www.safejawz.com www.hillysocks.com
@SportsInsightUK 23 sports insight selects Triathlon Elite Fullsuit Featuring the most versatile neoprene available. This triathlon-specific Elite wetsuit provides high buoyancy with reduced water drag during your swim. Strategically placed buoyant panels provide support where you need it most improving body position for long distance swims. Also features super sealed cuffs for improved water tightness. www.speedo.com
Ready for Russia Supporter Mac In A Sac Ultra Sorbothane The new Reusch Prisma LTD range will The highly breathable (10,000gsm), water be associated with the World Cup in with Cup repellent and windproof Ultra jacket is Sports Insoles Ideal for cricket, contact and fight sports. Sorbothane is your game changer. Russia as a number of goalkeepers are set designed for high activity. Using VaporLite, Constructed with supportive four-way Absorbing an unparalleled 94.7 per cent of to be wearing them. The glove featured Teflon coated fabric, the Ultra offers both stretch mesh, cup retention straps and high impact shockwaves with every stride, here, the Prisma Pro G3 Fusion Evolution performance and lightweight packability. comfort waistband. Comes with a gel lined Sorbothane promotes maximum sporting LTD, features a new asymmetric cuff and Offered to retail with attractive mark-ups and BioFlex cup that protects all the vital areas performance, while providing superior the latest fusion palm technology. POS display stand. Become a stockist today. with a vented bio-shape design. Combines comfort and durability. Sorbothane insoles Light. Bright. Packable. Highly breathable and comfortable fit with superior protection. work in perfect harmony with your body and windproof. Packable performance. Available in S,M,L,XL how you move.
0161 439 4383 01582 670100 028 9079 0588 03444 124 330 [email protected] [email protected] [email protected] [email protected] www.reusch.com www.shockdoctor.co.uk www.macinasac.com www.performancehealth.co.uk
Steve Beaton Sports Performance Zoo Sport Manchester City FC Show your support for the newly Steel-tip Insoles Primal range crowned 2017-2018 Premier League Stunning World Champion designed darts Whatever your sport reduce your risk of The new Zoo Sport Primal range, in navy and Champions. TFS has a huge range of over with new gold and blue Titanium Nitride injury with Enertor advanced technology black, features a stylish range of polos, tees, 300 Manchester City FC products from Coating. These darts feature a perfectly insoles. Enertor insoles provide superior hoodies, shorts and track pants. Featuring dry Homeware to Jewellery including this front-weighted barrel for a smooth shock absorption for better pain relief and fit breathable-fabric with a unique gel stylish Executive Travel Mug. trajectory and incorporate multiple ring improved comfort. The unique design features silicon logo. patterns for a secure grip and ultimate protect your feet with every stride. Worn and control. Built for pure rhythm and world endorsed by Usain Bolt. Powered by D3O class accuracy. Perfect grip and front- shock absorption. weighted balance.
01656 767042 01202 812000 0113 253 0491 01969 625300 info@winmau.com [email protected] www.zoo-sport.co.uk [email protected] www.winmau.com www.enertor.com [email protected] www.footballsouvenirs.net
www.sports-insight.co.uk outdoor: www.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services
Venture 70 Hydro Flask Mammut Ducan Low GTX Packing the power for those small devices such as Hydro Flask Skyline Series – a modern design evolution An extremely robust, sporty and agile low-cut hiking cameras, tablets and phones. No matter what elements of some customer favourites – the 18 and 21 oz Standard shoe with unbeatable wearing comfort for efficient you’re battling you can rely on the IPX67 weatherproof Mouth. The perfect sizes to keep you hydrated throughout walking in alpine terrain. The Ducan use a unique mix of rating and 17,700mAh battery to keep everything running the day whether you are commuting, exercising or just technologies: 3D Knitted, Georganic 3D Technology for a smoothly, also allowing you to charge two items at once. chilling. TempShield insulation eliminates condensation good fit and comfort and Mammut Flextron Technology - a and keeps beverages cold up to 24 hours or hot up to 12 combination of features resulting in: more stability during 0116 234 4611 hours. all walking phases due to better distribution of power and [email protected] pressure, improved posture, anatomically correct foot www.hydroflask.com www.burton-mccall.co.uk/brand/goal-zero/ position, which, in turn, has a positive effect on the person’s performance. Also available in High GTX version. https://uk.mammut.com
Nikwax is an ideal Taking the sting POLAR Down Jacket A new and exciting piece coming to the Mac in a Sac range. solution out of summer Reversible and packable with RDS approve down. The Nikwax is the ideal solution for extending the life and Reima - performance kids wear brand, introduces new POLAR jacket is available in various colours and in effectiveness of you gear. To name just two: garments with protective finishes for spring/summer 2019. men's and women’s styles. Offered to retail with attractive TX.Direct is the go-to when you need to re-waterproof One example is Reima Anti-Mosquito Soft Shield fabric, mark-ups. Become a stockist today. Reversible, Packable, your gear; it’s easy to use in the washing machine and the made into the world’s first anti-mosquito clothing for kids. Down Jacket. Durable Water Repellency (DWR) develops on air drying The active substance is a non-toxic plant extract, geraniol, – so no heat or tumble drying is required. Outdoor Industry which is skin-friendly and non-allergic, safely protecting 028 9079 0588 Award winning wash-in conditioner BaseFresh can be little ones from pesky insects without the use of dangerous [email protected] used in place of standard fabric softener in a washing chemicals. The fabric is used in jackets and pants, and www.targetdry.com machine. BaseFresh deodorises and improves wicking repels dirt and water, is elastic, breathable, quick-drying, keeping base layers smelling fresher for longer. wicking and has a natural UV protection factor 50+. www.nikwax.com www.reima.com
@SportsInsightUK 25 BIG CHANGES FOR OUTDOOR TRADE SHOW 2018 Marta Williams, Outdoor Trade Show organiser, talks to editor Mark Hayhurst about this year's event being held on July 3-5 at its new venue at EventCity Manchester and what it has to offer
ENTRIES FOR THE UK OUTDOOR INDUSTRY AWARDS 2019 ARE OPEN It's time to find the best outdoor products of the year The Outdoor Industries Association (OIA) has launched the 2019 UK Outdoor Industry Awards. HOW HAVE THE They are now open to PREPARATIONS GONE FOR THE SHOW AT THE NEW entries from brands across VENUE? the UK outdoor industry and It’s been a big change for us after 12 will close on June 22, 2018. years at Stoneleigh Park, but so far Award categories include so good! The team at EventCity have Accessories, Backpacks/ been really helpful and supportive Travel Luggage/Bags, in the run up to the show so we’re Camping Equipment, confident that we are in good hands! theoia.co.uk/awards for further Climbing Equipment, information. Clothing, Footwear, Sleeping, WHAT HAS THE REACTION Also there is the New Brands and Tents/Awnings, Family BEEN TO THE MOVE? Area - a special area dedicated to Products, Digital Products. We have had a fantastic reaction new brands looking to showcase Following the same to the 2018 show so far, with many their products will once again format as previous years, of last year’s exhibitors having be hosted at the show, providing all products entered will rebooked and some increasing smaller brands the opportunity initially be displayed to over the size of their stands. It’s great to break into the market and 1,000 visitors at the Outdoor to be welcoming a variety of new showcase their new products to Trade Show (OTS 2018), the exhibitors to this year’s show too, retailers and the press. Please UK’s largest outdoor trade which is likely to be due to the visit www.outdoortradeshow. exhibition, held over July 3-5, new North West location and the com/new-brands-area for further at EventCity, in Manchester. continued support from major information. At the event a panel of expert retailers to bring their buying teams judges will select the finalists to the show. The move has also HOW IS IT DIFFERENT FROM consolidated and there are always support from Sport England and in each category. allowed us to incorporate ROKS PREVIOUS SHOWS? newcomers joining the industry the Government as a result – with The products will then be which was previously held in Kendal Aside from the new location, the with innovative new products and outdoor activity now being high displayed within a dedicated and this has broadened the appeal to show is now going to be in one larger technologies. Consolidation has on the agenda, it can only have area to over 90,000 consumer new exhibitors. hall, rather than two - and of course also taken place at retail level and a positive effect on consumer visitors at the Caravan, there are many new brands to see! Camping and Motorhome HOW MANY BRANDS WILL BE It will differ in terms of layout and as a result there are less specialist spending. TAKING PART? independent shops in the market. Show on February 19-24, format. HOW IS THIS MANIFESTING? 2019, allowing them to vote Over 100 exhibitors have signed up WHAT FUTURE TRENDS Outdoor clothing is now designed for their favourites in person, so far - many of which showcase WHAT DO YOU HOPE PEOPLE DO YOU SEE IN THE for daily use, with specific kit for as well as online. products from a lot of different WILL TAKE AWAY FROM THE SHOW THIS YEAR? MARKETPLACE? women and children. There’s a great The 2018 Awards received brands, such as Bradshaw Taylor, That OTS is the place to be! It’s not We will have to wait and see! But influence from the high street and 102 entries across the ten Burton McCall, Mountain Boot only ideal for doing some serious there are definitely some trends that vice versa. categories, as well as a great Company and ProAgencies - we business, but provides a great are noticeably on the rise, with an amount of media coverage and estimate around 500 brands in total. opportunity to network and really increased focus on sustainability, WILL THE SHOW BE PUTTING over 2,000,000 impressions which is great to see. Protection of THEMSELVES AT THE HEAD WHAT IS ON OFFER AT THIS be a part of the outdoor industry. OF THIS INCREASE IN on social media, before YEAR'S SHOW? the environment is a very topical OUTDOOR PARTICIPATION? the panel of expert judges, HOW HAS THE MARKET OTS 2018 highlights include the issue and many outdoor brands are The target of the show is outdoor including specialist outdoor CHANGED OVER THE 13 investing in eco-friendly policies to UK Outdoor Industry Awards YEARS THAT THE SHOW HAS retailers, but we do have visitors retailers and journalists, - following the same successful BEEN GOING? help build a sustainable future. from mainstream stores such as proclaimed Katadyn’s format as last year, all products There has always been a debate DO YOU SEE AN INCREASE IN Tesco, TK Maxx and Decathlon that BeFree bottle as the overall entered for the UK Outdoor Industry about dates, location and order PEOPLE WANTING TO ENJOY demonstrate interest. As a trade Product of the Year at the OIA Awards 2019 will be displayed to deadlines - OTS started in THE OUTDOORS? show we are keen to encourage and Conference in March. visitors, who will be able to vote for September but is now held in the Our partner, the Outdoor Industries support an increase and many of our For further information their favourite products. The most first week of July due to the demand Association (OIA), has been exhibitors and visitors are actively and to download the entry popular products in each category from exhibitors and retailers and campaigning to get more people involved in camping and initiatives form, please visit www. will be presented at the OTS the change of dates of the European active outdoors over the past few to promote an active outdoor theoia.co.uk/awards Party on July 4. Please visit www. show. Many companies have years and has gained a great deal of lifestyle.
www.sports-insight.co.uk LT COL ANDY BLACK AND CLAIRE WEBB, MANAGING DIRECTOR OF GO OUTDOORS SIGN THE ARMED FORCES COVENANT
3634 EOS 2018 DELEGATE REGISTRATION NOW OPEN
Online delegate registration for the European Outdoor Summit 2018, which takes place from September 19-20, 2018, at the Clarion Hotel & Congress Malmö Live, in Malmö, Sweden, is now open. Bookings can be made with an early bird discount rate until Friday, July 27, at the EOS website europeanoutdoor summit.com The European Outdoor Group (EOG) has announced IWA OutdoorClassics as its first OutDoor headline sponsor for the EOS. IWA OutdoorClassics is the world-leading specialist trade microadventures fair for shooting sports, hunting, outdoor activities equipment The 25th edition of the OutDoor show, Friedrichshafen, (17-20 and security applications, and June 2018) is giving consumers the opportunity to take part in a takes place March 8-11, 2019, microadventure sleeping out in the open. at the Nuremberg exhibition Microadventures are a new trend in the outdoor and leisure sector. These centre. short, local, inexpensive and achievable nature adventures on your doorstep Rebecca Schönfelder, are also accessible to people who may have very little outdoor experience. exhibition director for IWA And their direct, uncomplicated manner is what makes them such an OutdoorClassics, said: “As one appealing leisure opportunity. Backpacking in Borneo is not the only way of the main sponsors of the to experience adventure. Instead of investing hours organising the perfect European Outdoor Summit, trekking trip, how about spontaneously spending the night in your local DexShell continues we look forward to supporting woods? Extensive planning and digital solutions might provide a sense of the interests of the European security, but with microadventures, it’s often the unpredictable twists and to expand UK team outdoor sector for the first time turns that make life more interesting. Dirk Heidrich, OutDoor project manager, said: "Microadventures are in 2018. Manufacturers and DexShell, the waterproof sock, retailers in this sector have becoming increasingly popular and are inspiring more and more people to have outdoor experiences.” glove and hat manufacturer, has also long been part of IWA expanded its UK sales force with OutdoorClassics, which has Participants wanted - microadventure in Deggenhausertal the appointment of Phill Cook been the leading international Take only what you really need, in true minimalist style. On Saturday, as its Account Manager South. trade fair for more than 40 years June 16, the day before the show opens, participants will be heading to the Phill joins the sales team, headed now and takes place annually Deggenhausertal valley, carrying just a lightweight pack and accompanied by Chris Dodd, and will help support in Nuremberg, Germany. As an by an experienced wilderness guide and using a map and compass to find new and existing DexShell retailers organizer of this trade fair, we their destination. across the south of England. firmly believe that even in the There, they will be following their basic instincts and getting down to Cook said: “As a fellow outdoor digital age nothing can replace work: choosing the best place to set up camp for the night and building the and cycling enthusiast I’m really the opportunity to meet and shelters. These are made of just tarps (simple tent fabric sheets) and lines, excited about joining the DexShell discuss issues with people face plus other natural materials found in the woods. team. to face, so we can reach new The evening meal gets cooked in an earth oven. It’s not all work and no “My experience of working with goals together.” Mark Held, play. There will be plenty of time for those unforgettable magical moments - some of the UK’s leading outdoor general secretary for the EOG, sitting together around the campfire, sleeping out under the stars. suppliers and retailers will allow me said: “Since the EOS began in to hit the ground running and play a Information about taking part: 2013 it has gone from strength part in the rapidly growing success When: Saturday, 16 June from approx. 15:00 - Sunday, 17 June approx. to strength; with brands and that DexShell is enjoying.” performing products of their kind 09:00. organisations recognising the Chris Dodd explains that Phil’s on the market already in place, Where: Deggenhausertal (about 30 minutes’ drive from the tradeshow) valuable insight it brings from appointment is just the latest in a there has never been a better time The event is open to everyone with an adventurous spirit over the age both within and outside of the series of planned developments to make the switch to DexShell. of 18. Participation is free of charge, places are limited. There is a video industry. We have had immense from the Manchester-based brand. “By increasing our team we can of last year’s event: http://www.outdoor-show.de/od-de/die-outdoor/ continued support from the He said: “We have seen the offer retailers ever better support microadventure.php industry over the years, and are awareness and sales of DexShell and service to help them sell the now excited to bring on board The 25th OutDoor jubilee edition show takes place from Sunday 17 to increase dramatically over the past products through.” the Summit’s first ever headline Wednesday 20 June 2018 and is open to trade visitors only (with the 12 months. More information can be found sponsor, IWA OutdoorClassics. exception of the German Bouldering Championships on 16/17 June in Hall “With new products being at www.dexshelltrade.com or by Their support, together with that B5). For more information, please visit: www.outdoor-show.com and www. planned for launch later this contacting the team on of our other new and long-time facebook.com/OutDoor.Show/ year and some of the very best 0161 864 4666. partners, is extremely valuable and will help us to once again deliver a fantastic summit.” Stoneleigh venue for Tent & Awning Trade Show The 2018 Tent & Caravan Awning Trade Show is scheduled to go ahead for the second year running. The event will take place at Stoneleigh Park Showground, Warwickshire from July 29 - August 1. Relatively new to the outdoor calendar, the show will take place at a time in the year best suited for manufacturers to launch their new 2019 ranges, and a number of brands that specialise in the family camping market are already supporting the four-day trade event. Aimed at attracting specialist retail trade buyers from the family tent and caravan awning market, AMG (Vango), Outdoor Revolution / Blue Diamond, Royal and Zempire have already demonstrated their support by reserving grass display areas to showcase their latest products. The trade has decided the best date slot to host the show at a time that allows brands to guarantee Spring/Summer 2019 deliveries by securing production slots with far eastern factories. The late July/early August timing at the Stoneleigh venue also allows buyers time to assess retail sales performance, make ranging decisions and compare brand offerings all at the one convenient location. Grass blocks are available for booking and further information about exhibiting can be obtained by contacting the organisers, MCS on 0161 437 4634 or emailing [email protected]
@SportsInsightUK OUTDOOR INSIGHT
the High-Performance Squad with some of the best wetsuits on the Zone3 team up with Triathlon market will offer a performance edge that will no doubt see Irish Ireland as their official Swim Partner athletes stamping their authority on international races throughout Zone3 have extended its Final in Rotterdam which saw him the season. We are really excited to relationship with Triathlon gain automatic qualification for the watch and share in their season.” Ireland as their Official Swim Commonwealth Games. Triathlon Ireland CEO Chris Partner. He recently raced in the high- Kitchen said that the fact that so Select members of Triathlon profile event on the Gold Coast of many High-Performance athletes Ireland’s High-Performance and Australia, competing alongside were already wearing Zone 3 High-Performance Development compatriots David Kerr and James wetsuits made the brand a natural Squad will wear Zone3 Vanquish Edgar who also gained selection for choice for Official Swim Partner. wetsuits - renowned for their the Games. Kitchen added:“For a number incredible flexibility and buoyancy Sam Begg, sponsorship and of years we’ve watched as Russell - on their road to success at the partnership Manager at Zone3 said: White has competed brilliantly next Commonwealth Games and “We’re very proud of our close ties against the best triathletes in the SWISS Olympic Games. to Triathlon Ireland and we will world – all while wearing Zone 3 in FREESTYLE Irish triathletes have seen continue to aid Irish federation the swim. That’s about as good an fantastic results over the 2017 members of all abilities with our endorsement for the quality and SKIER ELIAS season, with Russell White finishing all-new 2018 range of wetsuits, technical sophistication as you AMBUEHL JOINS 15th in the World Triathlon Grand triwear and swimwear. Supporting can get.” KJUS ATHLETE TEAM GP Batteries supports Bowland KJUS has welcomed professional Swiss freestyle Pennine Mountain Rescue skier Elias Ambuehl to its athlete team. The Swiss Team's life-saving work sportswear brand, that specializes in innovative, Rechargeable batteries power a long run time. The support we high performance golf and ski charities' pagers and vital get from GP Batteries enables us to apparel, will exclusively outfit medical diagnostic systems, what we do best, saving lives in wild Ambuehl for the next three while torches facilitate crucial and remotes places.” years, starting immediately. night searches. James Tuck, Marketing Manager Considered as one of the best Battery manufacturer GP for GP Batteries UK, said: “We are freeskiers in the world, the Batteries UK (GP) has donated its passionate about the outdoors, 25-year-old athlete was first handheld torches, new headtorches so working with an organisation introduced to freeskiing at age and rechargeable batteries to that helps people stay safe in the 12. Six years later he claimed Bowland Pennine Mountain outdoors made perfect sense. We his first medal at the Winter Rescue Team; helping the charity to recently launched our ‘Recharge X Games, the annual extreme continue to effectively carry out its the Outdoors' campaign, which sports event held annually vital work and save lives. challenged the whole outdoor Canadian Tire Corporation in Aspen Colorado, and the With 60 volunteer members, industry to switch to eco-friendly highlight of the freeskiing Bowland Pennine Mountain Rescue rechargeable batteries in a bid to try announces agreement to calendar. Team provides a search and rescue and reduce the 600 million batteries Never a stranger to a service for injured or missing thrown away in the UK every year. acquire Helly Hansen challenge, in February 2017 in walkers, 365 days a year, 24 hours We suggested the team try our Arosa, Switzerland, Ambuehl a day. Members are called out by Recyko+ Pro rechargeable batteries The Canadian Tire Corporation has entered into an agreement to broke the world record in pagers to assist the police in cases and hope that the many benefits purchase the company, controlled by the Ontario Teachers’ Pension switch (backward) skiing. With of lost walkers or by the ambulance they bring - not just to them, but Plan, which owns and operates the Helly Hansen brands and related a record-breaking speed of service for those injured. also to the environment, will businesses. 131.23 kph, Ambuehl succeeded Chris Thomas, Equipment persuade them to continue using Helly Hansen is a leading global brand in sportswear and workwear based in in beating Norway’s Anders Officer for Bowland Pennine rechargeables in the future." Oslo, Norway. Backe’s record set in Vikersund Mountain Rescue Team, said: Bowland Pennine Mountain Founded in 1877, Helly Hansen is known for its professional grade gear in 2013. "Most of our searches for overdue Rescue Team covers an area of and for being a leader in designing innovative and high quality technical Nico Serena, KJUS CEO, or missing walkers are at night. 875 sq miles of Lancashire. They performance products developed for the harshest outdoor conditions. said: “Elias is an exceptionally The GPDesign P53 torch is ideal also assist other Mountain Rescue Within its core categories of sailing, skiing, mountain, urban, rainwear and talented athlete whose for effective night searches; Teams to provide additional workwear, Helly Hansen designs and delivers products used by professionals uncompromising attitude lightweight, super bright and with resources in neighbouring areas. and outdoor enthusiasts around the world. With wholesale and retail to his sport has resulted in a distribution capabilities across more than 40 countries, Helly Hansen is a fantastic career. His passion trusted and celebrated brand worldwide. for freeskiing is infectious. He Outdoor and workwear categories are core to CTC’s retail banners and, is a master of not only seeking through Mark’s and FGL, the Company has had a long history with Helly out adventure but bringing Hansen as one of its largest customers. This acquisition strengthens CTC’s that adventure to life. Elias is core businesses across multiple banners, increases its brand offerings in a great fit for KJUS and we are Canada and its ability to grow its brands internationally. thrilled to welcome him to our Stephen Wetmore, President and CEO, Canadian Tire Corporation, said: Athlete Team.” “For more than ten years, Helly Hansen has been an exceptional fit with CTC Elias Ambuehl said: “To do and this acquisition will strengthen our assortment across all of our banners. what I love and to do it well I “With our capabilities and Helly Hansen’s trusted global brand and need gear that is going to help management team, we see tremendous opportunity for CTC and Helly me push the boundaries. Gear Hansen, in Canada and internationally.” that will give me the freedom I Paul Stoneham, CEO, Helly Hansen, said:“CTC provides us with the ideal need to express myself. KJUS platform to further accelerate our growth trajectory and also strengthen our is that gear.” Canadian presence. This is a great opportunity for Helly Hansen and our team. Ambuehl joins a dedicated “As a Canadian, I am particularly proud to say that Canadian Tire is the new athlete team of highly- home for Helly Hansen.” acclaimed ski ambassadors CTC has agreed to purchase the company that owns and operates the Helly including legendary former Hansen brands and related businesses for $985 million, and is assuming downhill skier Didier Cuche, approximately $50 million of operating debt, net of cash. Austrian freerider Stefan The acquisition is expected to close in Q3 2018. Häusl, Argentinian freerider Paul Stoneham and the management team, based in Oslo, Norway, will Lucas Swieykowski and of continue to lead the business, reporting to CTC Executive Vice President course Norway’s Lasse Kjus, Mahes Wickramasinghe. one of the greatest downhill CTC remains committed to its published three year financial aspirations, skiers of all time and and expects to complete its previously announced share repurchase program KJUS’ co-founder. in 2018.
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REGISTER NOW outdoortradeshow.com FITNESS 29 How to adjust your USP in an Evolving Fitness And Wellness Landscape The experts at MINDBODY, a leading business management software provider for the fitness and wellness sector, share advice on five ways to define your unique selling point and continually develop this to make it count in a competitive industry
n a world of modern day fitness crowd. The more creative you are, “Seasoned fitness professionals out is between 6pm and 6.59pm. boutique studios are choosing trends and changing consumer the better. Stress-busting yoga and will tell you that it is no coincidence However, almost half (49 per cent) to expand their offering beyond behaviour, businesses of all pilates are becoming more and more that the overall popularity of low- of respondents said that they have just fitness:“Fitness studios Itypes need to ensure what they are popular, particularly in today’s fast- impact, spiritual fitness practices has no preferred time, suggesting that are increasingly diversifying offering is interesting, unique and paced society, and this is something increased along with the average age peak times are becoming a thing of their offering to provide value different to competitors. that can be capitalised on in any of the population. The proportional the past. to customers in different ways Learning new skills, adapting element of health and fitness. In fact, increases in fact reflect on a society Mixing up your offering to and generate additional revenue existing offerings and staying MINDBODY data found that 70 per who, regardless of age, are overall target customers at various times streams. In-house smoothie bars are ahead are all vital components to a cent of those that do yoga do so as more concerned with health and throughout the day could help you a great example of this. We partner successful company in 2018. they believe the exercise relieves fitness, both physical and mental.” get in front of new members who are with many leading boutique studios anxiety for them. looking for more convenient times to in London and internationally, Technology is your Luke Hughes, of Origym Group Bye bye 9-5 work out. who use our nutrition products to ticket to the future Ltd, said: “Since around 2010, Flexible working is on the rise, and build their smoothie offering. Their Technology has become an the popularity of yoga and Pilates tweaking your offering to reflect this Think outside the box smoothie bars provide a hub that increasingly important part of how studios has increased by a margin of change in customers’ schedules could With thousands of fitness, health helps build not only a community people work out. Recent research by around two per cent each year, their have a huge impact on your business; and wellbeing studios across the UK, for members, but also a nutrition MINDBODY found that over three popularity owed to their inclusivity both in the short and long term. The making yours different is ultimately offering that enhances the studios’ quarters (77 per cent) of those aged for all ages, when compared to more research by MINDBODY revealed what will drive footfall. Get creative value proposition and compliments 18-24 use technology as part of their competitive, team-based sports. that the most popular time to work and think about services or offerings their core offering.” fitness routine. The use of technology that can really add value, in addition differs depending on the type of to your standard class timetable. Branch out into exercise; for example, the research Justin Rogers, Creative Director at new disciplines found that yogis were the most likely Ten Health & Fitness explains why Don’t just stick with what you to find technology useful for gaining the launch of Ten Clinical (which know. While you may be good at it, greater accessibility to classes (22 bridges the gap between the fitness it’s key that businesses learn new per cent). and medical community) has been skills, employ the right people and Getting to grips with technology instrumental to the studios growth. continually develop their offering within your business, and “Ten has always been more to attract a more diverse customer incorporating the latest advances than just another boutique fitness base. into your offering is a great way of provider - with our ability to offer an Olivia, head of business for keeping things fresh, and ensuring end-to-end solution, helping people Ministry does Fitness comments on you are always making things easy from rehabilitation to full function why HIITBOX is freshening up its and convenient for the customer. fitness, we were already well on the studio offering via events. She said: way to achieving this. Ten Clinical “The HIITBOX event adds huge Spirituality and fitness takes us one step further within that value to what we do, it allows us to are intertwined strategy. It also means we can reach branch into new disciplines that Introducing practices that champion a new and growing population for complement our day to day studio, overall health and wellbeing is whom exercise isn’t just a lifestyle work with world renowned talent, going to help you stand out from the choice, it’s a genuine need. The get creative with fitness experiences response has been amazing so far.” in bigger spaces and ultimately grow Jill Simpson, founder of our fitness brands potential and MINDBODY studio Ebb&Flow, in awareness for the future.” Farnham, has found added value in Charlotte Newton, Senior hosting regular workshops with a Manager, EMEA Marketing at permanent in-house nutritionist. MINDBODY, added: “Wellness She said: “Our in-house nutritional industry growth shows no sign therapist has been invaluable of slowing down, and in such a in educating and informing our competitive space it’s vital that students about a holistic approach to businesses keep on top of industry their wellbeing. They have embraced trends, without losing sight of what wholeheartedly the workshops and it is that their customers want. talks we have arranged about various However, when the majority of important topics such as: ‘Nutrition time is spent providing an excellent for Brain Health’, ‘Vegan Health’, service to everyone who walks ‘Balancing your Nutritional Intake through the door, there aren’t always and ‘Hormone & Nutrition for Pre, enough hours in the day to do the Post and Peri Menopause’. research! “All of these talks have been sold “We hope that our 2018 Insights out and incredibly well received, Report, along with real life examples therefore it naturally follows that from our customers, can help after this education a student will business owners stay head of the book a private consultation at the game and evolve their business in a studio together with tests, diet way that stays true to their brand.” planning and then subsequent To find out more about supplement sales.” MINDBODY and how it can Shivraj Bassi, CEO at Innermost, help your business, visit https:// also comments on why London’s uk.mindbodyonline.com/business “ Wellness has gone beyond a trend in the UK and we’re now catching up with countries like Australia in terms of it being an integrated and important part of our lifestyles ” CHARLOTTE NEWTON, SENIOR MANAGER, EMEA MARKETING AT MINDBODY
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@SportsInsightUK INTERVIEW 31
my thought process and made me ’d read stuff about Eddie more energetic and ambitious. and so knew about him FINDING A NEW A NEW INTEREST CAN BE A I’d originally planned to go with and his achievements, but Eddie to Botswana for the World’s “Ihe wasn’t really on my radar until Strongest Man competition, but I’d I attended a corporate function at travelled a lot in the run-up and was Stoke City’s Britannia Stadium, near tired of long haul flights. I decided where I’m based in Staffordshire. to defer, and if it was closer to home There were some big name next year I’d go then. Instead I went footballers there, a few well-known for a weekend away in Cambridge darts players too, but then at the REAL BEAST with my family. In all honesty, if interval the MC introduced Eddie he’d come second I would have Hall. The reaction to him, and how It can be difficult injecting new energy into everyday seen it as good progress, but a fan he captured the room – all these of Strongman sent me a private hundreds of people, some of them business life. Mo Chaudry, health club boss and message on Facebook – ‘He’s done famous in their own right - was it!’ unreal. I had never experienced a owner of the UK’s leading waterpark, found I couldn’t take it in. It was such presence like that, ever. The physical reinvigoration in an unusual way, by managing a shock. I was in cloud cuckoo size of this man - it was a truly jaw- land, just floating. It was one of the dropping moment. strongman Eddie 'The Beast' Hall – the 2017 world’s proudest moments of my life. Eddie My first thought was ‘I’d love to later sent me a private message meet him’, but then again you can’t strongest man. John Woodhouse reports thanking me for my part in his be like a kid – ‘Can I have a selfie?’, success. “I can’t thank you enough.” so I left it. And he publicly acknowledged it A few months later I was told by was good at a lot of things but never too. Since then Eddie has had a my management that Eddie had the best at anything. Then I thought book out, done countless talks and joined my M Club fitness centre. of my dad. He was a strongman in public appearances, and a host of That gave me the opportunity to Pakistan. In fact, if it wasn’t for his other sponsorships have come his introduce myself to him, although ability we wouldn’t be in the UK. way. again I didn’t want to march straight To provide lifelong security That said, getting involved with up to him and say ‘hello’. It would for his family, Iqbal had signed sportspeople doesn’t always work have felt odd. his allegiance to the army. Inside, out so well! Some years before, I As it was, I’m a stickler for detail however, he dreamed of forging was approached by a sports agent and cleanliness with my businesses, his own path. So when a monsoon who was a friend of mine. I’d been I like to make sure everything is struck, and his commanding officer’s meaning to get involved with correct, and I was walking round the jeep became stuck, he seized his athletics for quite a while. I love changing-room one day and there chance. the sport and I love working with was this big bloke in the showers! “If you can pull me out,” stated the talented people. “Hello, Eddie,” I said. “It’s the first officer, “name your price and I will Alex Nelson was a sprinter. time I’ve seen you without clothes reward you with whatever you want.” He had a chequered history with on!” Those were the first words I said Having performed the impossible, injuries but was the best 200metre to him. Iqbal stunned his superior. “I want runner in the country and had From there we had a few chats. out the army,” he told him. “I want to qualified for the Beijing Olympics. Early on, I asked him straight up if he go to England and make a fortune.” His coach told me he needed genuinely thought he could become My dad was a poor man in the could chew him up and spit him out My glory comes from being part of warm weather training, so there the world’s strongest man. He said middle of nowhere with a God given very quickly. He might be physically him, part of his story. was some funding put together he could. talent. How much further could he the strongest, but that doesn’t mean I’ve always been a person who’s to allow him to do that. But these More than that, though, I tested have gone if he’d had some support? that commercially he’s the strongest. wanted fun and excitement in my things don’t always work out. Sadly, him a bit, used a bit of psychology. Meeting Eddie all these years on He needed someone to take all the life. I live for that. I consider myself he had another injury that was “I watched the World’s Strongest seemed like destiny. It was a utopia big decisions, to park that side of a bit of an adventurer. I’ve done career ending and that was that – he Man on TV last year,” I told him, moment. I realised straight away it things so he could concentrate on various challenges and explorations. never actually ran in Beijing. “and I thought you did well to finish was a chance to change someone’s what mattered. Fees would need Business can sometimes be a little I get endless approaches for in the top ten, but when it came to life, realise their dream, and to give to be negotiated, contracts put into bit dull if you’re not careful, so I sponsorship but I have to be the top three I felt you were in awe myself that satisfaction, that pat place – TV, media, sponsors – his try to do things that are inspiring inspired. In the last five years I’ve of them. You were daunted by them. on the back, that no-one would be diary would need to be sorted, public and creative. Working with Eddie been sponsoring a boxing club, You didn’t handle yourself as well able to take away from me. That appearances, that kind of thing, inspired me not just personally Wellington Boxing Academy, in as you could because you became realisation all happened in about 20 and that requires a lot of effort. He but in my business affairs. Positive Stoke-on-Trent. Part of that is subordinate to them.” seconds. Instinct took over. Within needed that support infrastructure, energy is very contagious. It was sponsoring the bantamweight “Really?” he said. “Nobody’s ever 15 minutes I’d made him an offer. someone to take care of all his needs. an unknown journey – and in any Shabaz Masoud. He’s just been said that to me.” The man nicknamed The Beast I set out some ground rules. “I’m journey like that there’s elements of selected for the GB squad for the “Well, that’s my perception,” I almost crumbled in front of me. “I your manager, so effectively I’m your danger, excitement, challenges, and Commonwealth and Olympic said. “I think you were overawed.” don’t know what to say.” boss.” I had to put a marker down. that’s what makes it exhilarating. Games. There’s a lot of talk about He thought about it. “You’re right,” “Don’t say anything,” I told him. But to this day I’ve never exercised I’ve always lived for a challenge. him being a future world champion. he pondered. “I was. I didn’t think I “Let’s just get it tied up.” that. We’ve always consulted with Business itself is a challenge. Every The idea is I’ll be his manager. could do it.” I told him I would give him a three one another – effectively, I’ve time you take on a new business it’s Boxing management is a tough I looked at him. “We need to year investment. “If you haven’t got brought him into that decision- exciting. It’s unknown territory. I’ve world, but I’ve been in business a change that then, don’t we?” the title after three years,” I said, making process. always loved history, and reading long time. I can handle that. I like to get down to the nitty- “you’re never going to do it.” All the Right from the start, it was obvious how adventurers discovered new As a businessperson, involving gritty. “What’s it going to take,” I time I could see my dad looking there were similarities between us. worlds. They will have dreamed myself with sport has delivered asked him, “for you to become the down on me. ‘Well done, son. You’ve We’re both straight-talking, we both of finding those places, and then personal gratification, confidence, world’s strongest man?” seen a talent and now you’re going to had a hard upbringing, both had stick they found them. My dream was and a sheer sense of wholesome “It’s a dream,” he replied, “but I’m nurture it and give it the best chance at school. We also enjoy a laugh – we helping Eddie become the best satisfaction. It has reignited not sure it will be fulfilled. There’s no possible.’ It felt so natural. It was use humour as a release mechanism. in the world. Your focus then is ambition, given me clarity, and money. I work full-time, have got a meant to be. And we both wear our heart on our making that dream a reality. If you’re re-motivated my own business life. family, and basically there’s no time Eddie wanted me not to sponsor sleeves. focused, and geared up for the end It’s a fuel, a medicine – one that has to do what I need to do. At the same him, but to manage him. It made Having an older person around goal, whatever happens on the way helped me redefine my ambition time I’m competing against guys who sense. We entered into a contract has been an attribute. There’s been will be overcome. That’s exactly and business. are professionals.” where I would be responsible for occasions where he’s got a bit heated the same as business – a journey Together that puts you in a good “What if you did go full-time? Do all his commercial affairs. The final with people on Facebook and I’ve with knockbacks, blind turns, and place to enjoy and appreciate your you really think you could do it? No decision would always be mine, and had to calm it down. When it matters, moments you slip up. But you keep own life. nonsense – just tell me.” he was fine with that. he listens. going and going until you reach the If you’re happy in yourself, other He looked me in the eyes. He saw in me an older figure, When he’s in competition, on the end. good things happen.” “Absolutely. I just need the chance.” commercially very experienced, other hand, I won’t go in the prep Every challenge he overcame, At the same time this was who could protect him and look after area. It’s his domain. I stay back. I‘m every hurdle he achieved, I felt I was * Mo Chaudry owns Waterworld happening I was reflecting on my him. He realised it was a big wide only there when it’s really necessary. achieving them too. I was receiving and the M Club fitness centres in own life. When it came to sport I commercial world out there which I’m not there to take his limelight. that positive energy, which helped Staffordshire.
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Strada Trail Sport 2 Donnelly PDX Pro-X Synthetic Patch The TS2 has been designed in a stripped back sports When there is mud on the course the Donnelly PDX is KT Tape Pro X is a kinesiology patch specially designed to style on a lightweight Aluminium frame that has been the tubular of choice. It’s race-proven PDX tread and provide targeted relief for muscle pain, overuse injuries, specifically tailored to suit a suspended fork meaning innovative tubeless casing create the ultimate tubular tire. and tendon-related pain and injuries. KT Tape Pro X will there's no excess weight holding you back. Built for Although the PDX excels in the mud, this tire is truly an stay in place through multiple demanding workouts for versatility, the Strada TS is fitted with rack and mudguard all-conditions performer. The centre knobs are aligned to up to three-five days. Each box comes with 15 precut X mounts allowing you to customise the bike to suit your give you a fast roll on hard pack and pavement, no matter patches. One hard plastic carrying case will help keep your personal needs. Available in a wide range of sizes to suit what the weather conditions. Aggressive side knobs patches in good shape in your gym bag or purse. One Quick any rider the TS2's sophisticated matt metallic colourway offer superior cornering, and the leading edge of the knob Start Guide with step-by-step instructions on the most will ensure you're travelling in style. gives you extra traction for acceleration out of the corner. common injuries is included as well. Whether it’s mud, loose dirt, wet grass, snow or sand, the 01773 532600 PDX can handle it all. 0844 811 2001 [email protected] [email protected] www.raleigh.co.uk 0844 811 2001 [email protected]
Litelok Sales Force Launch Black Mamba Impact Glove Kinabalu Power Women Litelok, the high-tech Welsh lock manufacturer, has hired Black Mamba Gloves were created with ultimate The brand new Kinabalu Power Women is a trail its first Sales Manager and a five strong team to look after protection in mind. It provides lasting protection to those running revolution. Its functional-by-design approach Independent Bike Dealers. Managing the team is John in need of tough gloves for tough jobs. The Black Mamba is a statement to the new generation of trail runners. Styles (ex-Windwave/Madison/Zyro). The firm’s now nitrile disposable glove is the flagship product and the The moulded cup offers stability and strength while the sold 15,000 units and recently expanded its production leading black disposable nitrile glove on the market. midsole outsole combination enhances performance on a capacity to meet growing demand. Manufactured from Black Mamba's patented Nitrex large variety of terrains. formulation it is puncture resistant, chemical resistant 07976 573662 and optimised for tough jobs. www.scott-sports.com [email protected] litelok.com 0844 811 2001 [email protected]
www.sports-insight.co.uk@SportsInsightUK BOLLÉ EQUIPS UCI TEAM AG2R LA MONDIALE WITH ITS NEW CYCLING Litelok Targets IBDs SUNGLASSES – with sales team SHIFTER With a new Sales Manager and Paying tribute to four years a five strong team of agents, of collaboration, the UCI independent retailers in the World Tour team, AG2R La UK and Ireland can now easily Mondiale, is the first to wear access the award-winning range Bollé's latest cycling dedicated of bike locks from Litelok, the sunglass model Shifter. Shifter high-tech Welsh manufacturer. will complete the whole Managing the sales team and team's outfit and be under the National Accounts is John Styles. spotlight for the first Grand Having worked at Windwave, Tour of the season, the Giro Madison and Zyro, John brings d'Italia. The latest addition to a wealth of industry experience. Bollé's Performance eyewear He will also be looking after EU range, Shifter is a tribute to the partnerships. great cycling history of Bollé The sales team is comprised of you can buy (just 1.1kg), the three in a retro-futuristic design Condor Cycles unveils Mike Clark (South London, Kent longer sizes of Wearables still weigh that meets all the needs of & Sussex); Paul Edwards (West in at under 1.4 kgs. the performance cyclist. The Limited Edition Classico Midlands, Wales & Ireland); Tim Being Gold secure rated, Litelok sunglasses feature a large Hall (North & Scotland); Edd has found many of its consumers screen made of NXT offering a Hames (East England and North/ have high value or e-Bikes and have wide field of vision and a mix Bike for the P&P World Central London) and Kelli Salone often been urged by their insurance of exceptional optical clarity (South West & South Central). company to get a better quality lock. and impact resistance. Frontal Cycling Revival Litelok founder, Neil Barron, A surprising fact about the firm is air vents directly integrated said: “We’ve recently passed 15,000 that nearly half of all its customers in the frame ensure optimal Condor Cycles have unveiled special edition frames designed for the units sold and have expanded buy two locks - with ‘key-alike’ air flow and prevent fog. P&P World Cycling Revival, the Classico. our production capacity to meet pairs, they can easily be joined up Hydrophobic treatment (so The limited edition bike has been handmade in Italy especially for the growing demand. Having firmly to attach multiple bikes and are that water droplets roll off) Japanese Keirin Trophy, the centrepiece of the thrilling race programme at the established ourselves and picked ideal for cycle racks, motor home and oleophobic treatment (to World Cycling Revival festival which takes place between June 14-16, 2018, at up awards from the likes of Cycling bike carriers and home security repel dirt) keep the cyclist’s Herne Hill Velodrome in London. Incredibly popular in Japan, the daily five- Plus and The Independent, we’re situations. (Original Gold RRP: vision clear. The curve of the race competition will show off track cycling at its best: fast-paced, breathtaking now well set to properly service the £89.99 / Wearable Gold RRP: temples improves comfort and unpredictable. independent trade.” £99.99). and stability by allowing more Condor used their Classico model as the initial blueprint for the design taking The brand, which launched on Retailers who want to use of the hydrophilic rubber styling cues from the 50s and 60s bikes used by Condor racers, Dave Bonner and Kickstarter in 2015, has recently Liteloks to secure their own display to be in contact with the Hugh Porter at Herne Hill Velodrome. expanded its product line from the bikes in and around their store and skin, while leaving room for These specifically designed bikes have been built using keirin-style Original, which is designed to be vans can purchase any number different types of helmet strap components and, to make the racing more about each rider's track skills and carried on the bike, to include new of keyed-alike locks in specific attachments. Also placed on strength, all competitors will compete on these replica models. Only 15 bikes Wearable versions which are worn batches. Stocking enquiries via the nose, hydrophilic rubber have been created. round the waist. While the Original Litelok’s local agents, or email: ensures a perfect grip during The handmade bikes have a triple butted lugged steel frame, made with the is still the lightest Gold secure lock [email protected] the most intense effort. Romain latest modern steel in the 1950s style. The rear section is chrome plated and Bardet, the team’s captain, has etched on the fork with 'Since 1948' the year Condor was formed and also the already been wearing Shifter year of the London Olympics at Herne Hill. sunglasses on the World Tour Grant Young, of Condor Cycles, said “This year marks our 70th anniversary competition roads such as building bespoke bicycles. In 1948 the majority of race bikes were custom built, Strade Bianche and during his but increasingly, in today’s marketplace, this is a rarity. That is why we are so training sessions. SHIFTER excited to partner with The World Cycling Revival and produce the Classico for is available with prescription the event.” lenses, a plus for AG2R La The bicycles will be at the centre of the racing program in the Keirin Trophy Mondiale riders wearing which will see five races a day in a field of professional riders including current corrective eyewear - and for all and former Keirin World Champions. Confirmed riders include six-time World cycling enthusiasts alike. Champion, Francois 'The French Samurai' Pervis and the 'Pocket Rocketman' Officially launching in 2017 World Champion, Azizul Awang. They will be joined by an international September, Shifter will field littered with household names including Jon Mould, Germain Burton, be available in six colours Josh Hartmann and Ed Clancy. including an AG2R La Mondiale For the daily Keirin races, and in a nod to the Japanese traditions, World Team colour model. For more Cycling Revival patrons will be able to participate in pool betting on each of the information about Bollé, visit events, thanks to premium bookmaker Fitzdares. www.bolle.com Tickets for The P&P World Cycling Revival are on sale now and available from www.cyclingrevival.com. Prices start from £39 per day.
Continental squad. The team has OVO Energy Tour of Britain (2-9 won numerous stages at the Tours September 2018) and OVO Energy Wahoo partners with JLT Condor of Korea, Taiwan and New Zealand Women’s Tour (13-17 June 2018). Wahoo Fitness has entered Cycle Challenge, as well as GC JLT Condor’s team manager, a partnership for the 2018 victories at the Tour du Loir-et-Cher John Herety said: “We always want professional road racing season and the Bay Crits. Team JLT Condor to work alongside companies who with British UCI Continental are also the reigning champions of have the same competitive edge and team JLT Condor. the domestic Tour Series criterium winning mentality as the team. It’s During the 2018 and 2019 seasons, competition. Former riders Hugh clear that Wahoo develop and build JLT Condor will use Wahoo’s Elemnt Carthy, Alex Frame and Chris their products to a similar ethos, and Bolt GPS computer which was Lawless have progressed to riding that the Elemnt Bolt GPS computer designed using CFD (Computational for the EF Education First-Drapac, offers notable performance gains in Fluid Dynamics) testing to be the Trek-Segafredo and Team Sky UCI terms of its aerodynamic design and most aerodynamic cycling computer WorldTour teams respectively in data capture technologies.’ on the market, Wahoo’s Tickr heart 2018. Colin Eustace, Wahoo’s Vice rate monitor and RPM Speed and The news also follows the President of Global Marketing, RPM Cadence sensors. recent announcement that Wahoo said: “I have no doubt that the Led by three-time Olympic team has become SweetSpot’s Official performance gains offered by the pursuit champion, Ed Clancy, Training and Cycle Computer Wahoo Elemnt Bolt GPS computer and managed by former national Partner. Wahoo will provide an will benefit JLT Condor’s talented champion, John Herety, 2018 will insight into rider data from partner roster when they race in both the UK be JLT Condor’s 11th year as a UCI teams for use in TV coverage of the and abroad in the months ahead.”
@SportsInsightUK CYCLING INSIGHT 35
So called Bike Stripping is one Hexlox is the key to Canyon's of the fastest growing problems in the urban cycling space. The problem arises mostly when quick new urban bikes' security releases are used on the bikes, but also normal Hex Bolts offers a huge Hexlox and Canyon Bicycles security risk. Hexlox eliminate this have revealed that most bikes risk and offers a safe, elegant and of the Urban and Commuter quick help to this problem. Hexlox the ultimate rider experience. ranges for 2018 and 2019 will works by simply inserting the The Hexlox System is a smart, be preinstalled with Hexlox lock into an already existing Hex easy and secure way to protect Skewers, the Hexnut and Bolt, on any bike. It elegantly locks the components of our Urban Hexlox, to protect their wheels, itself inside the bolt with a magnet, and Commuter bikes from being seat post and saddle from theft. preventing access with any known stolen. This is a great benefit for our Ian Berrell, Hexlox Head of R&D, thief tools. It can only be removed by demanding customers.” said: “Developing and launching a using one of the coded keys. With the newly patented product new, innovative product is always Sebastian Wegerle, Product HexNut, the Hexlox system now exciting. Seeing our product in over Manager/Brand Manager Urban also works on any wheel-nuts. The 150 shops worldwide is even better. & Fitness at Canyon, said: “At Hexlox System is aimed at any bike And now to be chosen by such an Canyon, we always strive for new owner who needs to leave their bike incredible brand like Canyon just innovations and techniques to – expensive or not, any period of feels amazing.” build the best bikes and provide time somewhere. Le Col launches Spring/ Summer range
Le Col has launched their highly with new designs and colours, anticipated SS18 male and keeping the same structure and female range. specifications that deliver the The collection introduces a ultimate luxury cycling jersey. The MUC-OFF new design scheme, class-leading sleeves feature a silicon gummy ANNOUNCE comfort and a dedication to gripper design that runs from the CANYON//SRAM technical performance which shoulder along the entire length makes this collection stand-out of the sleeve, ensuring a perfect fit PARTNERSHIP among its competitors. without forming a tight band at the Muc-Off are the latest partner Founded by British pro-cyclist end of the sleeve. and supplier of Women's Yanto Barker in 2011, Le Col has The new SS18 range is being World Tour cycling team become noted for developing some manufactured at Le Col’s own CANYON//SRAM. As the of the most technically advanced factory in Treviso, Italy. official supplier of bicycle cycling clothing on the market, in Yanto said: “Le Col’s SS18 care products to CANYON// part down to Yanto’s experience collection is the starting point of the SRAM, Muc-Off will be working in the saddle and a determination most exciting period in our history. alongside team mechanics to create clothing designed for It’s bringing together everything to help improve efficiency performance. we’ve built from the past eight years and bike performance. From With changes across the full Le in terms of technology, research and their revolutionary pink Nano Col range, the new Pro Jersey is the design. BikeRegister reaches Tech Bike Cleaner to their showcase item for Le Col’s latest “Building on feedback from innovative range of all-weather technological innovations. Built customers, sales data and ongoing 750,000 registration chain lubricants, Muc-Off’s using entirely new materials and testing from industry experts and entire bike care range will Meryl NILO fabrics, the jersey is the Pro Peloton Le Col’s design team make life easier for both riders now 28 per cent lighter, and with built a collection that is instantly milestone and mechanics. an SPF50+ rating, it is the perfect recognisable, continuing the quality At the forefront of women's choice for the warmer days of the and craftsmanship that Le Col BikeRegister, the UK’s national cycle database, has just reached cycling, CANYON//SRAM year, providing naturally high has delivered since day one. Every the significant milestone of more than 750,000 bikes registered to is considered one of the best wicking and cooling properties in product has been meticulously bikeregister.com. female cycling teams in hot weather whilst maintaining tested, improved and refined There were approximately 285,000 cycle theft incidents in 2017, the world, with a roster of insulation for cooler temperatures. since conception to keep pushing according to the latest Crime Survey for England and Wales, as thieves current national and former At the top of the range, the Hors the brand to deliver ever higher believe that bicycle theft is a low-risk, high reward crime. world champions including Categorie (HC) collection returns standards of performance.” To help counter these high figures, BikeRegister is being used by every Hannah Barnes, Lisa Klein UK police force to check for stolen bikes and is also used by retailers and and Pauline Ferrand-Prevot. members of the public to protect their bikes and deter theft. Elliot Withers, Muc-Off James Brown, BikeRegister MD, said: “We are constantly seeking new athlete manager, said: “We're ways to improve our service and particularly want to encourage all retailers really excited to be working to adopt Point of Sale marking and registration of bikes as a vital way to help with such an amazing and tackle cycle theft. Retailers can do this easily and we have the infrastructure inspiring team of riders on the in place to help them implement the service without disruption to their Women's World Tour. They business.” will be using the very latest in BikeRegister is London’s official cycle database, used by Transport cycling efficiency that we have for London, City of London Police, British Transport Police and the to offer.” Ronny Lauke, team Metropolitan Police; and is supported by industry partners including British manager, said: “We are very Cycling and Cyclescheme, which has helped register more than 175,000 happy to have partnered with bikes to the database through its Cycle to Work scheme. Muc-Off. The people within the Owned and maintained by security company Selectamark, BikeRegister company are obsessed to make reports a significant increase in online registrations over the past year, and the best possible cleaning and a continuation of the many bike registration and marking events that take lubrication products. They place across the UK on a daily basis organised by police, local authorities, want to innovate and drive universities, train operating companies and cycle clubs. their brand to new levels. It is free to register a bike (or bikes) on BikeRegister and takes just a “I feel that fits right into the few minutes to do. There is an option at point of registration to increase philosophy of our team and protection by purchasing a visible or covert bike marking kit. our other partners. We are Not only does BikeRegister help reduce instances of cycle theft, but it also looking forward to working enables hundreds of cyclists to be reunited with their bikes after they have closely with the team at Muc- been stolen. With around 800 searches being made on the database every Off to keep our equipment day, a bike is being recovered to its owners on a daily basis (on average). running smooth and make the BikeRegister also provides protection for buyers and sellers of second- equipment and vehicles look hand bikes, who can check a frame number on the onsite BikeChecker clean and shiny.” facility to confirm it hasn’t been reported stolen.
www.sports-insight.co.uk
COLUMN 37
GIVE YOUR BRAND THE RESPECT IT DESERVES Jonathan Quint, Saucony Marketing Director EMEA, urges retailers to take care of their brand
level, consumer research repeatedly Sharapova and Nike or Ben Stokes (financial services, if you’re to 70,000 health aware people. shows that “brand” now pays a and New Balance – all of whom wondering) has been the headline Abbott, Lucozade and TCS brought bigger than ever part of the purchase went their separate ways, for their sponsor of Boston Marathon for interaction and engagement to the process. A brand’s image will infidelity, drugs test failures and over thirty years. Not heard of them? expo in 2018, as BMW have done reassure consumers that they are assault charge respectively. Neither had I until recently. Back previously. spending wisely, whilst credibility Being associated with winners in Old England, Virgin Money has It’s here that it becomes clear that and being on trend will bring in new or great sportsmanship should be a a much more descriptive name the right partnership also needs the customers more easily than a simple boon to any brand. The reflected glory so perhaps their equivalent title right execution. Just slapping a logo product pitch. of success and the increased publicity sponsorship is clearer, and more on a race number or hanging some So who do you trust your brand it brings is what we are all seeking. direct. Their contribution to the banners at the start and the finish with? But as brand guardians there’s an financial infrastructure which of a local 10km no longer have an Partnerships with individuals ongoing responsibility to monitor facilitates the amazing charity impact. At an exhibition, there may or organisations can have a huge and review the relationship – and to fundraising that London is famous be many thousands of runners ready impact on how a brand is viewed. For not be afraid to call time when its due. for is a natural bridge to the to listen, but to cut through every ance like there’s a brand, as much as an individual, Sponsoring your local Sunday-league company’s main business area. other message being shouted at them, nobody watching, “a man’s friendships are one of the football team may reap rewards while Elsewhere, Marathon expos have even to grab their attention for a love like you’ll never best measures of his worth” (thanks they are flying high in the regional been on the decline for many years. millisecond, takes imagination and “Dbe hurt, sing like there’s nobody Darwin), so too consumers will table, but if they’re appearing in the With the increased distribution of originality. It’s still important to be listening.” judge an organisation by who they local paper falling out of the town running shoes and proliferation of true to your brand when doing this. That might be all very well for you associate with. nightclub still wearing their kit with specialty run and online stores, there While there may be no such thing personally (if you’re into that sort of It’s common knowledge that your logo writ large on the front, it’s is less need from a retail perspective as bad publicity, attention grabbing thing), but what about your brand or successful sponsorships can be time to reconsider. for shoe brands to attend expensive stunts can backfire when your brand your store? worth millions. Usain Bolt and his Brand association in the running multi-day exhibitions. Other than the becomes known for something Every little thing you do with your immeasurable glory will be forever market had been brought to the fore official sportswear partner, none of unsavoury or for a poorly judged brand (and if you don’t see your linked with Puma. It will always be with the major spring marathons. the major footwear brands were at partnership (Kim Kardashian and store as your brand, you should) the Barclays Premiership for me and In Boston and London, two or three Excel this year for the London event. Sketchers anyone?!). builds or breaks the consumer’s (or David Beckham became so much brands dominate the individual Despite (or maybe because of) this, Your brand is the essence of what potential consumer’s) perception of more than just the modern-day sponsorship of the elite athletes at the exhibition felt brighter, more you stand for. Give it the respect that you. In 2018 your brand is your most Brylcreem boy. the front of the race packs, but more innovative and more interesting it deserves. important commodity. It is your Conversely, in the sporting arena, attention can be paid to the events than in previous years. Brands with Attention to detail, rigorous currency. It’s what used to be called contracts are famously ripped up themselves and the businesses secondary associations to marathons assessment of partners and perfect “goodwill” and businesses will rise or when an athlete or sportsman falls that invest in either sponsorship or see the benefit of association positioning will serve you well, fall almost entirely because of it. from grace. Think Tiger Woods and appearance at the Marathon expos. with runners and the chance to ensuring you can dance joyfully with On an immediately commercial Gillette, Lance Armstrong and Maria In New England, John Hancock present their products or services everybody watching. Sponsoring your local Sunday-league football team may reap rewards while they are flying high in the“ regional table, but if they’re appearing in the local paper falling out of the town nightclub still wearing their kit with your logo writ large on the front, it’s time to reconsider ” www.sports-insight.co.uk 38 ELEVATE 2018
SEEKING SOLUTIONS TO THE ACTIVITY CRISIS Record numbers attended Elevate 2018 at London's ExCel
ocial prescribing, open the effects of loneliness and need and Executive Producer at the exhibition also included new The five winners were Ethics data and community-wide for a government strategy to tackle BBC, said: “It’s a useful way of sections – The Studio and Tech Lab. Leisure who scooped up two awards behaviour change were the this issue as well as social isolation. networking, meeting new people Many exhibitors chose to launch for the Total Gym Row Trainer Smajor themes at this year's Elevate On the social good physical activity and discovering new ideas. This new products and services to and Total Gym Elevate Encompass conference, which was attended by brings in other areas of public event is about trying to encourage the UK market at Elevate 2018 products, Kinetic Insight: Kinetic more than 8,133 professionals from policy she added: “Please don’t people to do the sort of activities including the UFC range from Insight Pro, SportsArt: ECO- 36 countries; a 94 per cent increase underestimate the contribution which are likely to improve their Dyaco, Octane Fitness’ new Max POWR Products, and Smartlife Inc: on 2017. you can make to tackle loneliness; health and sense of wellbeing.” Trainer machine, Powerhouse Smartlife. The two-day event, which was simple activities such as health Along with the Thought Leaders’ Fitness’ Taurus commercial range Max Quittenton, Founder and held at ExCeL London, attracted walks are a way for people from conference, the event hosted over fitness pieces and Woodway’s Director of Elevate, said: “It’s been decision makers from gyms, all walks of life to get outside 300 speakers in four seminar FITBENCH. another fantastic two days at this academics, allied healthcare together.” streams: Strategies for an Active Kerstin Obenauer, UK Country year’s Elevate and its so rewarding professionals, policy makers, Fiona Bull MBE, from the World Nation; Evidence Base – Physical Director eGym, said: “Elevate seeing the show getting bigger charity workers, local authorities, Health Organisation provided an Activity for Health & Wellbeing; has been fantastic for us. On the and better each year. The record leisure operators, sport scientists inspirational preview of WHO’s Performance – Maximising exhibition floor we launched seven number of attendees is testament and physical therapists. Global Action Plan on Physical Potential; and The Business of new training programmes. The to how important addressing The inaugural Thought Leader’s Activity, which aims to achieve Physical Activity. Topics debated stand was superbly positioned at inactivity is to professionals across Conference was a hugely popular a 15 per cent reduction in global included menopause, exercise and the front of the show and our team the UK.” addition to the 2018 show, inactivity. In a rousing message to cancer, behavioural change, mental was busy all day engaging with new “Elevate will take place between attracting capacity audiences to sports providers, she said: “You’re health and planning for success. and existing partners. All in all, a 8-9 May, at the ExCeL London. We hear a range of experts debate the responsible for whether people Running alongside the fantastic event.” will be revealing further news about issue of physical inactivity. Keynote become active or not.” seminar programme was the The Elevate Innovation the 2019 show in due course.” speakers included Tracey Crouch Talking about the show, which main Exhibition where over 300 Awards took place again this year, To keep up to date with all the MP, Dr Michael Mosley and Sir is now in its third year, Dr Michael companies showcased innovative recognising outstanding products latest Elevate news, please visit: Muir Gray CBE. Mosley, Science Presenter, Writer products and services. This year’s and solutions that tackle inactivity. www.elevatearena.com Social prescribing was a hot topic at the conference, with panellists exploring how GPs can integrate this within their model of clinical care, what the implications are for the physical activity sector and the relationship with primary healthcare professionals. As panel session, which included Dr William Bird MBE, CEO and Founder at Intelligent Health, highlighted the shocking statistic that 51 per cent of all GP referrals for social prescribing are for loneliness. Dr Bird said: “Fulfilment should be the goal for life. Not simply health as the end point. We’re beginning to see an obsession with health and a fear of dying.” Tracey Crouch, recently appointed Minister for Loneliness, spoke passionately off-script about
@SportsInsightUK
40
THE RUNNING AND TRIATHLON RELATIONSHIP Running and triathlon are like an older and younger sibling – a well-loved old Land Rover and a shiny new sports car. As more amateur athletes want to be part of the bigger sporting family there are new and exciting commercial openings and opportunities and potential partnerships to forge. Fiona Bugler reports
unning has been something accessible for those with lower that we’ve loved to watch incomes, but spending is on the up. since ancient times. When In 2016, Sports Insight revealed Rthe Olympic Games began in the that consumer spending increased year 776 BC, it featured a 600 foot by 50 per cent in comparison to long stadium foot race. Triathlon is 2010 and since then the running the new kid on the block. “Triathlon category has shown consistent started in the 1970s in southern year-on-year growth. And there California but was very niche and has been a transformation in only became more popular in the terms of the product mix, says 1980s and early 1990s,” says David Gary Roethenbaugh, Director at Powell, triathlete, runner and MultiSport Research. “Brands such coach, and a founding member of as Tracksmith and Iffley Road, are the Brighton Triathlon Club. “The forging ahead in a similar way that athletes were making a lot of money Rapha has in cycling and triathlon. compared to today. Budweiser in the There’s a clear sense that premium US and other beer brands in Australia run brands can flourish.” and New Zealand were key sponsors. The professional sport attracted New opportunities athletes from running, swimming Running is the training ground for and cycling who probably couldn’t triathlon. “Typically, over 50 per Run, has taken the training app of The World Marathon Majors Directors look forward to working make it in their individual sports but cent of triathletes were runners designed for cyclists to a whole new Series (Tokyo, Boston, Virgin Money with Wanda to introduce the Series they turned into the new breed of before they took on triathlon (56 audience. And building on Zwift London, BMW BERLIN, Bank of to new audiences in new territories, amazing multi-sport professionals. per cent in 2016) So, running Run, a triathlon academy for those America Chicago and TCS New and to involving our runners in new The standards of fitness were high for remains a key recruitment area for targeting Kona has been launched. York City Marathons) in April 2018. initiatives.” amateurs, too.” triathlon governing bodies and race “Now more than ever, Zwift is poised Since 2015, Abbott have been in a As well as taking running to a organisers,” says Roethenbaugh. to be the ultimate training tool for strategic partnership with Chinese bigger global stage, just as Wanda Show me the money Running may not have the sales triathletes,’”said Eric Min, Zwift co- private conglomerate Dalian Wanda have with IRONMAN, it would With the fifth Triathlon Industry opportunities that triathlon has founder and CEO. Group Co., Ltd who also acquired seem that the success of age group Association survey (2017) revealing (i.e. bike sales!) but there are new the IRONMAN brand as part of championship races in triathlon has that the average triathlete spends marketing and sales opportunities The Bigger Picture its World Triathlon Corporation not gone unnoticed and the Abbott £2,970 per year on the sport, it’s no which overlap and feed both sports, Running has recently received a boost (WTC) take over in 2015. At the World Marathon Majors Wanda Age surprise that triathlon is the sport for example, from online training as health technology brand, Abbott time, Tim Hadzima, AbbottWMM Group World Rankings provides an of the white collar. Running is more apps such as Strava and Zwift. Zwift pledged to renew its sponsorship General Manager said: “Our Race exciting opportunity for older runners
@SportsInsightUK ANALYSIS 41 to qualify for the inaugural Abbott for running is further amplified. The What Running can do World Marathon Majors Wanda Age knock-on effect is that that the larger for triathlon Group World Championships, set to events inspire people to participate. Running clearly leads the way be held in the spring of 2020. They want to be a part of the run in terms of numbers taking part experience. and fund raising for charity, with The ‘Parkrun effect’ “Large scale is something that runners almost twice as likely to Running still has a big advantage over triathlon has yet to leverage fully. raise money than the average eight triathlon in terms of scale. “Running Many tri events have participation in per cent of triathletes. (However, has been able to leverage the ‘parkrun the hundreds rather than thousands. if triathletes get involved with effect’, which has driven grassroots Although, in Germany, triathlon has fundraising TIA research show participation massively. The parkrun certainly managed to build some they raise more individually). With format has yet to build a large base in very large scale events through a Abbott/Wanda’s partnership and North America. However, both the US close co-operation between race plans to expand running into new and Canada have recorded significant organisers and towns and cities. For global markets, new opportunities growth in parkrun participation – example, Challenge Roth remains one will emerge. Triathlon (with an more than doubling year-on-year of the world’s largest long-distance average participant age of 42 in the in 2017 (from a low base). Other triathlons in terms of participant and conditioning, and nutrition it are in that mindset as swimming is UK) shouldn’t wait for runners to more established parkrun countries numbers and spectator support. Also, appears that triathletes are leading all about technique,” he explains. get injured – they need to get new – such as the UK, South Africa and Hamburg Wasser World Triathlon, the way. “Triathletes are always ‘And they’re also always looking for participants on board now with Australia – all saw continued growth which is billed as ‘the world’s biggest looking for the shortcut, the edge, a shortcut to getting faster – and initiatives such as GO TRI (small in individuals engaging with parkrun. tri’ has remained a major event. something new to try. They have a preventing injury.” And given that triathlons run at local leisure centres In these three countries, growth in Here, by being part of the ITU World big sense of FOMO (Fear Of Missing injury is one of the biggest gripes for designed to encourage newcomers participation rose 20 to 30 per cent Triathlon Series, Hamburg has Out),” suggests Powell, who offers runners, it would serve them well to to try the sport). And to make big year-on-year. The end result from benefited from TV exposure and one-to-one coaching to a number pay attention. In a tongue-in- cheek events work, organisers and race this is a mass of engaged runners, heightened social media engagement. of triathletes. TIA research found piece for online Competitor magazine, directors need to take a leaf out of enjoying their free 5K parkrun By keeping the city authorities on that male triathletes spend money one writer says triathletes are gadget- running’s book on co-operation. All experience but also inspired to take board, Hamburg has been able to build on bikes, but women spend more obsessed and eat everything. “The triathletes are runners, but not all on other running distances/formats,” and maintain scale. This, alongside on training camps, coaching, and sports nutrition companies target runners are triathletes. As we live says Roethenbaugh. “Running the scale achieved in the run event nutrition, all of which could be a triathletes for training nutrition as longer and have more leisure time, events can take over cities and build marketplace, is something for consideration for runners. well as racing,” says Powell. But he and as brands target both markets, a resonance via TV and significant triathlon to adapt and emulate.” Runners (and those selling to adds: “Most runners racing marathon there’s more opportunity to suggest social media exposure. The scale of runners) can always learn from and shorter distances don’t have as runners cross over to triathlon, or participation equates to a significant What Runners can learn information-hungry, time-poor good an understanding of nutrition even participate in both sports – and base of fans/followers on social. In from Triathletes triathletes. “Triathletes spend more as triathletes but would benefit from triathlon should make the most of turn, the social media engagement When it comes to technique, strength time fine-tuning technique. They understanding this more.” this opportunity. Large scale is something that triathlon has yet to leverage fully. Many tri events have participation in the“ hundreds rather than thousands. Although, in Germany, triathlon has certainly managed to build some very large scale events through a close co-operation between race organisers and towns and cities GARY ROETHENBAUGH, DIRECTOR AT MULTISPORT RESEARCH ”
www.sports-insight.co.uk 42 RETAIL
TRAIN YOUR STAFF – GROW YOUR BUSINESS Paul Clapham explains the benefits of having highly trained and knowledgable staff in today's retail market he best way to grow a certainly wrong. I recall one manager It won’t work – it’s a disaster this is the fun part of the job, the bit I don’t suggest that the idea is entirely business is to sell more coming out with the ‘25 years waiting to happen. Avoid. Equally, where the customer is having fun, wrong but it certainly isn’t the be-all mainstream product. To experience’ line and being told he had be wary of using a training system too. You can probably do an excellent and end-all. There’s no point having Tachieve that your staff need to be one year’s experience 25 times. There imported from the United States. job of this on your own but if you feel a shop full of people unless they are better at selling – more motivated, wasn’t actually a fist-fight but it was Our two peoples share a language but the need of support (especially on all keen to flash the cash and you more skilled, more confident that close. (Incidentally, the critic was we respond very differently to sales products that are not your strength), absolutely have to have well-trained they can do it well. right even if he was needlessly rude) techniques. bring in the experts. sales staff to take full advantage of Unfortunately the retail world is Borrow the best practice from Let’s look at some basic needs and You know them well and their those prospective customers. typically very backward at training the retail world at large, plus any how you use them. Building rapport services are free. They’re called In my experience most sports staff. There is the fear that training small businesses whose staff you with a customer is the first thing to reps. The good ones in all sectors are retailers have young staff. For the staff will result in them leaving to rate highly. As long as they aren’t aim for. In the sports trade there are a mustard-keen on product training, purposes of training this is very join competitors who afford better competitors I’m sure the latter will lot of potential ways to apply that: last not least because it’s what they’ve good news. Online training comes wages because they spend nothing on be ready to provide input and the night’s football results; the present been trained to deliver. naturally to them, it can be activated training. former have departments full of Test match score, how many Brits are As part of this ‘show and tell’ 24/7 and it’s typically a lot cheaper That argument sounds valid but people to answer questions about still left at Wimbledon etc, etc. you will come up against a classic than the alternatives. Better still in reality staff who have been well such matters, plus websites featuring However, as a generalisation, I confusion. The experts say, and young staff usually like this training trained are typically far more loyal them in some detail. would recommend something much I totally agree, ‘sell benefits not route and as a result you get better than those who have not. There is My three recommendations to simpler and much easier – a polite features’. The problem is that a lot of trained staff, faster, cheaper. What’s always going to be a level of staff study would be Marks and Spencer, greeting. We Brits like politeness. sales and marketing people – some not to like? turnover but it is caused more by John Lewis and Aldi or Lidl, and, yes, ”Good morning” and a smile does the quite senior – don’t actually know the not training than the opposite. I that does mean setting your sights job regardless of age, gender, colour, difference. would add that some staff turnover high, but businesses that get the best race or creed. Avoid over-familiarity Amazing but true. OK, so here it is no bad thing: new staff arrive with from training do just that. – no young man I am not your mate is using cricket bats as an example: fresh ideas and ways of working that Training staff to sell effectively in and it’s not polite as such. I would lightweight is a benefit; weighs just represent a learning opportunity for the retail environment is different suggest adding “Is there something 2lbs 4 oz is a feature. As a simple everyone else. from training applied in other specific you are looking for?” You guide, benefits are usually adjectives, There is another negative reason business sectors. I have heard should be on your way to a display at features are nouns often with for not training – it can make the some horror stories of training that point. attached numbers. boss (ie you) look bad. If your teenage programmes from completely Next thing a staff member needs A lot of sales and marketing staff are running rings around you different business sectors being shoe- to know is how to show products. It’s experts will tell you that the key to at some aspect of retailing, it’s not horned into retail. worth pointing out to new staff that retail success is growing your footfall. a problem, it’s the market’s way of telling you that your own skills need upgrading. If you think your 25 years Borrow the best practice from the retail world at large, plus of experience means you don’t need “ any small businesses whose staff you rate highly update training, you are almost ”
@SportsInsightUK THE LEADING UK ATHLEISURE BRAND [email protected] 07581741799 odlo.com THINKING ABOUT WHICH EXPO TO ATTEND? SEE WHAT OUR EXHIBITORS SAID ABOUT US...
“What The National Running Show provided “Saucony had targeted consumer was an environment where runner, retailer engagement at the inaugural National and supplier alike could share a common Running Show and we got that by the bucket space and immerse themselves in all things load! We achieved very good sales too...” running!” Jonathan Quint, Marketing Director, Jonathan Midwood, Up & Running Saucony EMEA
“We feel that The National Running Show will make a real difference to the UK running “The National Running Show was a huge community as it continues to grow and attract success for us. We sold four times more at big name speakers and a diverse mix of the Show than we have done at any other brands that will encourage all levels of running expo or race.” runner!” David Castle, Men’s Running magazine and Leanne Davies, Run Mummy Run Women’s Running magazine
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nationalrunningshow nationalrunshow nationalrunningshow nationalrunningshow.com MY SPORTING LIFE 45 Battling adversity and aiming for Paralympic gold
an Marsden has a carbon cage 4pm. “In winter you do about 70 per inside his body which covers Tony James speaks to GB Paralympian Ian cent gym work and 30 per cent on a plate that fuses together his the water, and in summer it’s the Ispine. He has a rare motor neurone Marsden about his career and achievements other way around.” condition which affects his legs Capsizes in canoeing are frequent and arms and which took a dozen and Marsden is well aware that a neurologists to diagnose and to come partially paralysed man strapped to the conclusion that he would spend into his boat could literally be in the rest of his life in a wheelchair. deep trouble. “When a sprint boat Sometimes it can take an hour goes over it normally chucks you out before his medication works and it’s a question of undoing your sufficiently to allow Marsden to get straps while hanging upside down. out of bed at his Stoke-on-Trent “It has happened to me and it’s not home and drive for an hour and a pleasant, but we’re trained to cope half for up to eight hours of gruelling with it. A frequent problem when training. training on a lake is being swamped You might have guessed by by the wash from water-skiers’ now that Marsden is a sporting speedboats. They neither know nor phenomenon. He is also an care that you are disabled.” astonishingly brave and stubborn Recently Marsden became man, who when told a challenge is the latest ambassador for award- beyond him, promptly replaces it winning Pulse Fitness gym with an even harder one. equipment specialists, joining a He has reached world-class level team of ambassadors which includes in four sports, three as a disabled Dame Kelly Holmes and the world’s athlete. He won bronze in the Rio strongest man Eddie Hall. Paralympics 200-metre paracanoe “I spend so much time in the gym finals, less than a second behind it seemed a logical step to become the winner and at 44 was the oldest involved with Pulse,” he says. competitor in the race. “Having been involved in sport “That was a pretty special and physical activity from a young moment,” Marsden says, in a age, both as an able-bodied person masterpiece of understatement. “I and someone with a disability, I wasn’t disappointed not to win gold know how difficult it can be for a because it was my first Paralympics. disabled person to step into a gym Now I’m training for Tokyo 2020 and environment. I hope to do a bit better!” “I’m really looking forward to That’s typical of the man. helping create more opportunities The litany of setbacks and for those with disabilities.” disappointments which have “We are delighted to welcome followed Marsden since the day in Ian,” says Pulse Group chairman 1993 when he was told he would Mo Chaudry. “We are truly inspired never walk again, would plunge most by the determination he has as an mortals into terminal despair. athlete and his passion for creating To Marsden they were merely a more opportunities for those with signal to reinvent himself yet again disabilities. His expertise and and crack on with the next challenge. knowledge will help us with the way As a lad he was fit and tough. we create our equipment.” Power-lifting in his dad’s garage to Father of three, Marsden finds get fit for cricket, he found he liked time in his busy schedule to talk it and was good at it. He won his first as a sort of scaffolding,” Marsden in 2012 and was asked to join Rio was the ultimate goal for to school children - recently British title at 17, becoming junior says matter-of-factly, as though their programme. It combined the man who doesn’t know what he returned to his old school to world champion and breaking three discussing some MOT work on his powerlifting and handcycling in one it means to give up, but ironically answer questions about his life and world records. car, but doctors were not happy, and explosive sport and was just what I admits that he doesn’t remember achievements - and makes a point At 21, Marsden’s world changed Marsden was moved to a neurology was looking for. much about the actual race. “I didn’t of encouraging disabled people to forever. After winning the 1992 ward where after extensive tests it “I was determined not to give up know I had a podium place until become more active. world championships, a spinal injury was discovered that he had a rare sport and cycling and powerlifting, afterwards. “It’s also important to get into abruptly ended his weight-lifting motor neurone condition which was combined with gym work, give you “Everyone told me about how places like hospital spinal units and career and set in progress a steely affecting various parts of his body. the endurance, speed and strength close it was - I remember everything encourage people to use sport as part resolve to find a new sport. “I realised that I would no longer you need for paracanoeing.” went quiet before a massive cheer for of their rehab. Many paralympians “I still had strength in my arms be able complete in handcycling at Coaches say that from the the result of the photo-finish. I have started that way - taking up sport to and shoulders so when someone international level and it was time to beginning Marsden took to his since watched the race back and still aid their recovery and then finding suggested handcyling, I had a go and look for yet another sport,” Marsden new sport literally like a duck find it hard to believe I was in it - and that they liked it and were good at it. loved it.” Soon he was racing on the remembers. Indoor ten-metre air- to water, winning silver in both within a whisker of winning.” “The good news is that there are European circuit while based in the rifle shooting seemed a possibility. the 2013 European senior sprint Three years ago Marsden made so many more organisations now Czech Republic and became British After trials he was fast-tracked championships in Portugal and the the decision to go fully professional, who can help people rehabilitate number one handcyclist, with what into the UK team for the 2012 world championships in Germany. finally giving up his day job as a themselves through sport and he hoped was a long career ahead. London Olympics but further health In 2015 he won gold at the veterinary microbiologist. “The truth exercise. It wasn’t to be. Neck problems took problems forced him to drop out. European championships in is you are not going to reach your full “Twenty years ago, when I did my him back to hospital for treatment for “Someone told me about Brandenburg with a new world potential unless you’re absolutely back in, things were very different what was thought to be a prolapsed paracanoeing. I went to a talent- record and came second in the committed and full-time,” he says. - you were told to lie down and rest. disc. “I had a couple of plates and identification day at Nottingham Moscow world championships, Marsden is now training six days a Today everything is keyed to keeping a carbon cage put in which acts National Watersports Centre missing gold by literally half an inch. week from eight in the morning until you motivated and on the move.” “ I was determined not to give up sport and cycling and powerlifting, combined with gym work, give you the endurance, speed and strength you need for paracanoeing ” www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retailing To sponsor or not to sponsor – that is the question
y assistant Norman I’m not surprised. The last time the OBE (Out Before Easter) from the mentioned that our I went to a Wanderers match the Wanderers before you could say Alan local football team, the man in front of me at the turnstile Pardew or even Mark Hughes. MWanderers, were looking for a new handed over a £20 note and said: In the meantime, there was a sponsor for next season after the "Two please," to which the turnstile rumour that he was planning to pet-shop next to the funeral parlour operator replied:"Do you want give the team diving lessons on the dropped out. defenders or strikers?" grounds that if there were 20,000 Apparently it was found that Ominously, the home supporters leagues under the sea, the Wanderers having "Winalot" on the club shirts were soon singing:"It's five past three might stand a chance of winning one violated the Trades Descriptions Act. and we're losing" and the Wanderers of them. Norman's been very keen that went down 5-0 to a team containing Old Mr Mortiboys, who runs the shop should sponsor someone two players over 45 and a striker who the secondhand shop, was at the or something ever since he read that parked his car in the disability bay. meeting because he has supported sponsorship gets the best publicity Near the end of the match, an the Wanderers since the days when return for the least outlay, even if official grabbed two youngsters who footballers earned £12 a week and it's something crack-brained like were climbing over a wall at the back was the difference between the goalie that when the manager was caught ate sausage-and- chips and a dish end-of-the-pier birdman contests, of the stand and told them: " I know and a taxi-driver. The answer:the speeding and told he would get three of bread pudding before the match, cheese-rolling competitions or how you feel, but you'll stay here until taxi-driver will only let four in. points on his licence he replied:"Any washed down with a pint of Tizer. covering yourself in tomato ketchup. the final whistle like everyone else." Norman apparently watched chance of giving them to the club? At But even he had become so Norman makes no secret of the Certainly success has eluded the some pre-season training and had least it would get us off the bottom of disillusioned that he took his season fact that he pines for the days when Wanderers of late and when the to admit that there could be room the table." ticket to the ground and stuck it on the he was Accrington Stanley's deputy ground was broken into and the for improvement. He said that when Mr Ling, from the Thai takeaway, gate with a drawing-pin, with a note reserve reserve goalkeeper for half a entire contents of the trophy-room the players dribbled the ball around mentioned that there was a tale going saying anyone was welcome to it. season until his hamstrings gave out stolen, police were looking for a man cones on the practice ground, the round that when the manager was "Later I had second thoughts and still misses the smell of liniment with a piece of blue carpet. cones won 3-0. crossing a supermarket car-park and went back to get the ticket," Mr and sucked oranges at half-time and Silverware had been in short None of which made me he saw an old lady struggling with Mortiboys said." It was still there, but being told by the manager that he was supply for so long that it gave rise to feel particularly confident that a shopping trolley and asked "Can someone had taken the drawing-pin." useless. the rumour that they were thinking sponsoring the Wanderers would you manage, my dear?" to which she You may be relieved to know The truth is, he’d love to be of planting potatoes around the edge be a good idea and when Norman replied:"You got yourself into this we've decided against sponsoring the involved with a football team of the pitch so at least there would persuaded me to go to a meeting for mess. Don't ask me to sort it out." Wanderers, and Norman has fixed up again, even if it's one as bad as the be something to lift at the end of the potential sponsors it seemed that The general feeling was that the a meeting with a chap who plans to Wanderers, which lasted a season in season. most people felt the same. manager, who had an illustrious enter the forthcoming end-of-the pier the Evo-Stik league bottom division And when a new goalkeeper Before the meeting, a chap who ran history of transforming relatively birdman championships. With a bit and hasn't been remotely near getting arrived from Gateshead Reserves, a fitness studio and who kept going successful clubs into relegation of luck, our shop logo should fit nicely back there ever since. supporters were soon asking what out for a smoke, said he had heard candidates, was already in line to get on his beak.
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