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COMMERCIAL QUALITY STUDIO EQUIPMENT SUPPLIER HY PRO page_SPORTS INSIGHT 06/08/2019 14:31 Page 1 THE RUGBY SHOW page_SPORTS INSIGHT 10/09/2019 10:03 Page 1 4 WELCOME Raccoon Events announces key appointments and new launches to this month's Sports Insight Raccoon Events, the company Technical Director, Darren behind the multi award- Pinder and Commercial Director winning National Running Addie Brake, both founding Show, has announced a series directors of Raccoon Events, will of key appointments and new remain on the board, while Mike event launches. Seaman will move to CEO. Strengthening the board further Rebecca Richardson will continue will be three new appointments: her working relationship with Ralph Collett as Chairman, Aurore Raccoon Events as a Strategic Braconnier as COO and Matthew Consultant on Major Brand, Lambert as Operations Director. Sports Retailer and Media Between them, they boast Partnerships. Nathalie Davies will a wealth of experience within be promoted to Event Director for the exhibitions industry. Ralph the run portfolio. Excitement, heroics and Collett has over 25 years’ industry The strengthening of the disappointment. experience including senior management team at Raccoon That just about sums up the positions at Closer Still, UBM, Events is an important step forward Ashes series from an England William Reed, RBI and Kernal for this dynamic, high-growth perspective but congratulations Events. Aurore Braconnier brings events business focused on health Mike Seaman, CEO of Raccoon brand-new event that will be to the Aussies for retaining the over 14 years of experience in the and wellbeing markets. Events, said: “We are delighted announced imminently. prize. exhibitions industry in the UK and The in-house expertise that to announce three key “We have ambitious plans for the Talking of cricket, we have France, working for companies the new appointments bring will appointments to Raccoon business and these appointments an interview with Australian such as UBM and Clarion while support plans for aggressive but Events and are privileged are an important first step in our legend Greg Chappell who talks also leading Closer Still Media’s sustainable growth in local and to welcome the breadth of development towards becoming a about his career and a nifty new growth in France. Matthew international markets. As part of experience that Ralph, Aurore and market leading event organiser in innovation that may help a lot of Lambert also benefits from 25 years this growth, Raccoon Events will Matthew will bring. the health and wellbeing space.” batsmen. in the exhibitions industry and is be moving into a new, larger office “This extra firepower will But turning to another major Managing Director for Maelstrom space and recruiting additional enable us to launch two new sporting event, the Rugby World Event Solutions, a company staff to work across two new initial events this year, including our Editor: MARK HAYHURST Cup is well under way in Japan managing 50 events each year. event launches. first geo-clone and a second Tel: 01206 508618 and all the home nations are Email: [email protected] looking to put their stamp on the tournament. As always England, Advertising Manager: Wales, Scotland and Ireland American acquires Stromberg ­KEITH MARSHALL will eventually have to battle Tel: 01206 505947 their way through the southern American Golf has purchased through my son Richard, who has Email: [email protected] hemisphere sides. UK golf apparel brand become a newly appointed Director In this issue we talk to one of Stromberg. of Business Development with Advertising Sales New Zealand’s greatest players, The deal sees the brand and American Golf Brands.” AGBL will 21-23 Phoenix Court, Hawkins Rd, Dan Carter, about his life, career business of Stromberg Holdings continue to supply Stromberg’s Colchester, Essex CO2 8JY and that 2015 team. Ltd move to the newly formed existing network of approximately Also, Tony James talks to American Golf Brands Ltd 200 pro shops throughout the UK, a Group Advertising former Olympian and one of the (AGBL). move that broadens the company’s Manager: SAM REUBIN UK’s most successful personal Rodney Taylor, outgoing penetration into the UK market. Publisher: MATTHEW TUDOR trainers Sarah Lindsay. Managing Director of Stromberg, Gary Favell, American Golf CEO, Paul Sherratt explores options said: “The acquisition by AGBL said: “Rodney and Richard have Art Director: LEE WHITEFORD for anyone looking to sell not only allows me to retire in an built a fantastic business with high and I’m delighted that Richard products on amazon. orderly manner, but also gives quality products and an impressive has agreed to come on board at MS TYPESETTING AND DESIGN I hope you enjoy reading this me gratification to see the legacy network of retailers. Stromberg AGBL to help further develop the Photography: issue of Sports Insight! of the Stromberg brand continue is a great addition to the business Stromberg brand.” CLIQQ PHOTOGRAPHY www.cliqq.co.uk OPRO announce partnership with Rugby Canada Twitter: @CliQQphoto Accounts: SUE CARR OPRO, the world’s largest well as providing access to their “We have huge respect for manufacturer of the most entire range of award winning the work they are putting into Tel: 01206 505903 technically advanced Self-Fit mouthguards to Rugby education around player welfare mouthguard, has announced Canada’s grassroots level of and are looking forward to Published by Maze Media (2000) an official partnership with rugby across Canada. working together to help foster Limited, 21-23 Phoenix Court, Rugby Canada, the national With over 20 years’ improvements across all levels Hawkins Rd, Colchester, Essex governing body for Rugby Union experience, OPRO is dedicated of the game moving forward.” CO2 8JY in Canada. to bringing leading technology Rugby Canada’s Director All contents © Maze Media (2000) Limited. The views expressed in With player welfare a key and safety to athletes at all levels of Athletic Performance, this magazine are not necessarily component of OPRO’s commitment of sport. Matt Barr: “Player safety is those of the publisher. Every effort to developing the game of rugby of injury awareness, prevention and OPRO Sports Marketing paramount in everything is made to ensure the veracity and integrity of the companies, persons, at all levels, the new partnership recovery. Director, Daniel Lovat said: that we do. We are very products and services mentioned in draws a parallel with Rugby Specifically, OPRO will provide “Canada has a long and pleased to partner with OPRO this publication and details given are believed to be accurate at the Canada’s ‘PlaySmart’ initiative, elite level mouthguards to all junior successful history in the sport of Mouthguards and for them time of going to press. However, no which aims to put players first by and senior players from Rugby Rugby, and we’re excited to now to provide our athletes with a responsibility or liability whatsoever can be accepted for any consequence educating them on the importance Canada’s national programme, as be a part of that. quality product.” or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, IN PARTNERSHIP WITH for any purpose, without the written permission of the publisher. The official publication of the Sporting Goods Industry Association Sports Insight has a current ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

@SportsInsightUK ORTHOSOLE page_SPORTS INSIGHT 16/08/2019 09:09 Page 1 All the very latest in the NEWS sports industry... KLM to Run on ASICS Pentland Brands uses ground- ASICS EMEA has partnered with KLM breaking face scanning technology to enable more of their employees and (frequent) Pentland Brands, the company The AR app marks ’s first travellers to discover behind some of the world’s foray into App Store shopping, the physical and mental best sports, outdoor and allowing consumers to try all benefits of running. fashion brands including available goggle styles before they As part of KLM’s Speedo, Berghaus and buy, with the option of purchasing Vitality programme, the Canterbury of New Zealand, is in-app. partnership will give bringing digital innovation and Ben added: “What’s significant employees access to augmented reality (AR) into the is that the technology can be running events, training sportswear sector with applied to any footwear, apparel and ASICS footwear the trial of the new Speedo or accessories that are custom- and apparel, including Mirror app. fitted. Across the Pentland Brands the “ASICS KLM100” Speedo Mirror is a ground- portfolio there are plenty of running , a specially breaking digital shopping opportunities for us to think about designed running shoe experience, which helps customers how we can use AR to make our THE SPEEDO MIRROR GOGGLE APP OFFERS CUSTOMERS A GROUND-BREAKING to celebrate KLM’s find the best goggles for their face DIGITAL SHOPPING EXPERIENCE brands and products even more centenary. shape and size anywhere by simply accessible.” Alistair Cameron, using the app on their smart phone. the technology. Using a tablet becoming increasingly important Pentland Brands aims to CEO ASICS EMEA, said: Using the latest 3D face scanning device, 3,500 users have virtually as consumers interact with innovate to grow its active, fashion “We’re really excited to technology, the app recommends tried on over 30,000 goggles and products in the digital space. and footwear brands. Its in- partner with KLM who the best fitting product in real-time received 2,500 custom-made “This technology will house innovation team recently share our belief in the and provides an instant preview of recommendations. undoubtedly enhance our launched a customisation tool for power of running to help the product on the customer’s face, Ben Hardman, of customers’ shopping experiences Endura, a leading brand in cycling us feel better. We want emulating the in-store experience Innovation at Pentland Brands, by allowing them to interact with clothing, bike helmets and cycling to get more people to wherever the consumer is. said: “The Speedo Mirror app the product before they make a accessories, whereby cycling teams experience the positive Ahead of its launch on the App is a great example of how we’re purchase. In this instance, it helps can design their own outfits, saving benefits of running to Store on September 9, Speedo has combining digital and product them address a well-documented on costs and time associated with improve both physical spent the last two months trialling innovation in our brands, which is human pain point: leaky goggles.” bespoke cycling wear. and mental well-being. With KLM’s commitment to employee health and Zwift appoints Mike McCarthy vitality and ASICS’ Speedo continues running expertise, more to spearhead running expansion people will feel the support of para sport difference that running Zwift, the global online can make.” Global swimwear brand and on TV, and we hope that this training and racing platform Pieter Elbers, Speedo was the official kit increased exposure will inspire for athletes has appointed President & CEO KLM, provider for the 2019 people all over the world to give Mike McCarthy as VP of said: “Exercise makes you World Para Allianz swimming a try.” Running at Zwift. fitter, more energetic and Championships. Pascoe said: “Speedo has McCarthy has been with happier. At work, but also Featuring 650 athletes across always been a big supporter of Zwift since 2014 and moves in your private life. When more than 80 countries, the deal Para-Swimming and have helped across from his role as VP of you feel good, you can get saw Speedo continue its long- provide me with all the kit I need Business Development at Zwift. the best out of yourself. standing relationship with para to train and compete at the highest A former Individual Pursuit I’m really pleased about sport by supporting athletes at the level. Their latest innovation – the World on the Track, our partnership with highest level, including Sophie Speedo LZR Pure Intent – has been Mike has a long history in ASICS, which will see Pascoe (NZL), Aurelie Rivard great all season. cycling, but long used running us inspiring our staff (CAN), Becca Meyers (USA), Taka “I like to think I help inspire to supplement his training. and customers to get Suzuki (JPN) and Vincenzo Boni the next generation and ensure Following his retirement, physically fit, have a (ITA). that our sport continues to grow Mike took his running further, great experience and The week-long Championships and demonstrate that having a competing in for a explore the world while (September 9-15) was the biggest disability does not define you, nor number of years. running.” Para-Swimming event outside of rule you out from being a swimmer, McCarthy said: “Many The partnership will the Paralympics and took place whether that is down at your local people know me as a cyclist, but the continued growth and connect KLM’s 30,000 at the London’s Aquatics Centre. pool or on a global stage.” these days I’d say I have become development of the indoor employees to ASICS’ With more than 500 medals to Speedo’s support of the a multi-sport athlete, and training space. Zwift Run is services such as the be won across the 162 races, the World Para Swimming Allianz really enjoy my running. I’m still in its infancy, but this RUNKEEPER app and meeting was also be a key qualifier Championships is a continuation of looking forward to beginning appointment marks our belief in give employees access event for the 2020 Paralympic its mission to drive inclusivity and this new chapter at Zwift. We the long term prospects for this to technologically Games in Tokyo and is the second- participation in Swimming. have revolutionized the cycle sector.” advanced footwear and time in recent years a British venue industry and I firmly believe we Zwift is a multiplayer indoor apparel. The limited will host the competition after can do the same with running. training platform designed to edition “ASICS KLM100” Glasgow did the honours in 2015. We will make the ‘dreadmill’ a make indoor training more running shoe has been Sean Kavanagh, global thing of the past.” fun. Zwift Run connects real specifically created director of sports marketing Eric Min, Zwift CEO and Co- indoor runners, from all over by ASICS to give KLM and sponsorship at Speedo, said: Founder, added: “I’m delighted the globe, in a virtual training runners a , “Speedo wants to inspire everybody that Mike is going to head up world. Zwifters can complete cushioned ride thanks to swim, whether you are a leisure our running efforts moving structured training plans, take to FLYTEFOAM Propel and fitness swimmer or competing forward. Mike brings with him part in group runs and even race technology. The unique, at the highest elite level. Inclusion fantastic relationships both competitively on the platform. KLM blue shoe features is a core value for Speedo and we within the company, as well Zwift Run is free and available maps on the left and right view events like this as integral in as in the running industry. on iOS, Android, AppleTV, Mac insoles that together getting more people into the sport. The evolution of current and PC. Connect with the game form a complete “London 2019 puts a spotlight on indoor running technology with a Bluetooth enabled footpod world map. the sport and its amazing athletes is something that is vital to or compatible treadmill. for viewers both in the stands

@SportsInsightUK Hy Pro (Shock Doctor)_SPORTS INSIGHT 04/09/2019 10:31 Page 1 8 NEWS

Anytime Fitness UK appoints Carlos Canterbury launches Be Part Of It campaign Brathwaite as brand ambassador ahead of 2019 Rugby World Cup

West Indian cricketer Carlos Rugby kit supplier other brand. As well as those Brathwaite is a new ambassador for and manufacturer teams, Canterbury are also Anytime Fitness UK. Canterbury has official sports apparel supplier Brathwaite, who hit the winning runs launched its ‘Be Part Of to the tournament, with fans in the Twenty20 Cricket World Cup It’ campaign to bring wearing official Rugby World final in 2016, trains regularly at Anytime together rugby fans Cup merchandise, as well as Fitness gyms and will feature in photo across the world ahead volunteer and referee kit. and video content for the brand, as well of the 2019 Rugby Canterbury’s ‘Be Part Of It’ as contributing regular blog content World Cup. campaign will be rolled out around its ‘Let’s Make Healthy The campaign across the country with Happen’ messaging. demonstrates the brand’s responsive large format Regularly touring with the West belief that rugby welcomes digital out of home Indies Cricket Team and playing in everybody. Featuring more advertising, printed and domestic Twenty20 competitions across than 40 elite players from digital six sheets and the world, Brathwaite will benefit from six teams and 30 real rugby inclusion in national print Anytime Fitness’ ‘join one, join all’ USP fans, it has been designed titles, along with support which allows members to access any of to represent the coming across social media. The everything that’s great about its 4,500 plus global gyms with the fob together of on-field players campaign will also feature the game, and will hopefully they receive as part of their membership. and the community of fans exclusive content across the inspire fans from across the Brathwaite said: “Anytime Fitness off the pitch. UK in partner retail accounts. world to get involved, support very much fits with my personal Imagery from the Charlotte Cox, brand their team and celebrate the approach to health and fitness. As a campaign features montages director at Canterbury, said: sport. sportsman, strength and conditioning of players and fans together “It’s great to launch this ‘Be Part Of It’ will feature is incredibly important to how I play my from each of the six campaign in the run-up to the prominently throughout cricket and it’s a huge benefit to me to a unique insight into the physical Canterbury-sponsored 2019 Rugby World Cup as a the 2019 Rugby World Cup have access to premium gyms across the demands of a leading international teams competing at the 2019 way of celebrate the coming period, which kicks off on world with all the equipment I need. I cricketer. Rugby World Cup: England, together of rugby fans across September 20. always find the atmosphere in Anytime Now with over 165 clubs in the Ireland, Japan, Georgia, the world. As a brand, we’re The campaign will also Fitness gyms to be incredibly positive UK, Anytime Fitness changed its Canada and USA; as well as driven to promote incorporate Canterbury’s ‘Be and welcoming, and I’m looking forward brand positioning from convenience its brand ambassadors, togetherness in sport, and the Part Of Good’ initiative, in to working with them and helping to coaching earlier this year, placing Robbie Henshaw and Justin new campaign and upcoming which Canterbury will donate encourage more people to get active.” an emphasis on the significance of Tipuric and represents tournament is the perfect up to 350 new kits to schools NEW ERA 1.2_SPORTS INSIGHT 25/09/2019 10:41 Page 1 As a huge advocate for health and a welcoming and supportive gym Canterbury having more platform to do just that. ‘Be across the country to get more fitness, Carlos’ content will include a environment to help you achieve teams in Japan than any Part Of It’ celebrates kids playing rugby. focus on his own gym training, providing your goals.

New Era Headwear Sales Agent Opportunity New Era is an American headwear company headquartered in Buffalo, New York. It was founded in 1920. New Era has over 500 different licenses in its portfolio. Their heritage is in and since 1993 they have been the exclusive baseball cap supplier for Major League Baseball (MLB). They currently have some world class partnerships, across many sporting disciplines, including the likes of United, Tottenham Hotspur, Chicago Bears, Boston Celtics, Dallas Cowboys, New York Yankees, Boston Red Sox as well as numerous major league sport association endorsements! Their collaborations do not end at Sport. They feature across the world of art, music, lifestyle and entertainment. New Era truly is the heritage global leader in bespoke headwear.

Opportunity Overview Ideal profile Universal Kit Co are in partnership with New Era are now looking for a The ideal sales agent will have experience in representing products for the dedicated sales agent to work exclusively with the New Era product range sports apparel or fashion retail clothing industry. They can be an independent across the UK and Europe. Under this agreement we are able to produce agent or a business agency looking for additional services to offer the UK small minimums across a range of products. This provides the sales agents markets to create new revenue streams. with an outstanding opportunity to build a strong customer base with a cool, • Sales Commission must have product range. • Comprehensive assistance and sales support Target clients and regions • Sales leads and contacts for the territory will be passed to the agent. The target market for new Products: - • Samples of products and a comprehensive sales tools pack • All sporting clubs and institutions • Plus, any other support the agent deems necessary and essential to • Education establishments acquire new business. • Gyms & health clubs • Musicians and music venues The modern-day baseball cap is a global tradition, a ritual on and off the field. To be considered for this sales agent role, Its why New Era produced over 70 million baseball caps last year alone. Whilst it is a must have fashion accessory it also provides identity and loyalty to the please contact Jon Haile on 07889 597360 club or the institution that you belong to. It’s a bold and proud statement. or [email protected] Because of this, the list above is not exhaustive. Any institution or club that has members are potential New Era headwear customers which means the potential for high commission earnings are unlimited.

@SportsInsightUK NEWS 9 Virgin Active UK partners with Active IQ on first apprenticeships for managers Virgin Active UK is reputation for excellence to shape style and at different ways of undertaking a comprehensive our decision. Active IQ is easy to doing things. Being able to meet apprenticeship programme work with, flexible with meetings peers and colleagues from across for Departmental Managers. and generous in its feedback and the different regions proved really The business is putting 111 advice: as this was our first venture valuable as we shared best practice colleagues - including Sales into offering apprenticeships, this and built rapport. We were guided Managers, Personal Training high-level expertise was exactly every step of the way and the Managers, Operations Managers, what we needed to steer us.” Active IQ Toolkits were especially Group Exercise Managers and Virgin Active UK embarked helpful in facilitating my learning Assistant General Managers – upon the new Level 3 Team and preparing me well for a through the new Level 3 Team Leader Supervisor apprenticeship successful End-point Assessment. Leader Supervisor training in in a bid to recruit more of its I’m now absolutely ready to small cohorts and the first group senior management population take on a fully-fledged General of 14 successfully completed their from within the business. Manager role with Virgin Active.” End-Point Assessments in July. Sean Marcs, Virgin Active Elsa Orler, Assistant General Working in close partnership UK Learning and Development Manager at Virgin Active with Active IQ, the groups are being Business Partner, said: “We Active UK is a terrific organisation reinforce their newly acquired Mayfair, joined the business in trained and assessed in phases, identified a skills gap among our that fully embraced the potential of knowledge and bring their new September 2016 following six enabling careful management management population and this apprenticeship programme and skills into their day-to-day role.” years’ experience at Tonic Fitness of the process and facilitating sought to develop their knowledge, rightly brought together talent from One of the first apprentices to Network in her native Italy. efficient cascading of learnings to skills and behaviours to be the best across its business so colleagues successfully complete the training Elsa said: “The Team Leader other groups as they progressed. leaders they can be. It was a bold from around the country could and End-point Assessment under Supervisor Apprenticeship This was the first foray into move on our part to enlist over 100 meet and learn from each other. the watchful eye of Active IQ is really developed my knowledge apprenticeships by Virgin Active UK colleagues to this apprenticeship, Without exception the apprentices Oliver Bloom. Having started as and expanded my management and Jeanette Hartley, Virgin Active but we trusted Active IQ implicitly engaged fully with the process, a Member Services Manager at skills. Taking my learning straight UK Apprenticeship Manager, chose to guide and support us. They embraced their learning and took Aldersgate three years ago, he into work and putting it into Active IQ to ensure all ran smoothly. share our ethos and values and things straight back into their work progressed to Operations Manager practice brought it to life in the Jeanette said: “Active IQ stood out have a friendly, flexible approach, environment to put it into practice. at Broadgate before taking his club and helped me remember for its impartiality, professionalism endless energy and complete “There is no better way to lock current role as Assistant General the new skills. I have the Active and reputation within the industry. commitment to tailoring the in the new skills than in real time Manager at Tower Bridge. IQ resources in-club each day BROTHERThe 1.2_SPORTS team demonstrated INSIGHT a rigorous 10/09/2019 09:52training Page to suit 1 our business.” and we were pleased to hear our Oliver said: “I learned a huge for cross-reference and they are process which combined with Steve Conopo, Active IQ Head of support resources and workbooks amount on the programme not least good materials to share with its renowned integrity and Assessment Services, said: “Virgin were used in the workplace to of which how to adapt my natural my team on a daily basis.”

www.sports-insight.co.uk FITNESS MAD page_SPORTS INSIGHT 10/09/2019 09:57 Page 1

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@SportsInsightUK NEWS 11

FIBODO MINDBODY CONTINUES INVESTMENT IN APPOINTS HEAD OF SHEFFIELD WITH SENIOR APPOINTMENT BUSINESS MINDBODY, the leading company’s customer services in for many years. The business has technology platform for EMEA. The recent move to the new an incredible boutique studio DEVELOPMENT the wellness industry, has tech hub at Acero House signals on Ecclesall Road Sheffield and Booking management appointed Ross Kynoch as the brand’s ambitions to grow in another in the heart of city platform, fibodo, has Head of Customer Services in the region and expand into new centre - and further locations are appointed a new Head of its Sheffield office. markets across Europe. expected to open in Manchester Business Development to The appointment comes Speaking about his new role soon! continue its growth within the shortly after MINDBODY and Yorkshire’s tech and wellness “This role gives me the ability to fitness industry. recently announced its move to scene, Ross commented: “Sheffield have a holistic view of our entire Jez Whitling boasts over new offices in Acero House, to has a budding tech community and customer journey. This means I can 20 years of sales and business allow for growth in the region. our office is located at the heart ensure that at every touch point development experience Ross joins the MINDBODY of it which is extremely exciting we’re as effective as possible in within the fitness sector. team aving previously held a for us, along what the future holds delivering a great experience. I’m time and that is something we’re He has over 16 years’ senior position at PlusNet, where for the city. I’ve lived here for the now responsible for safeguarding hugely excited to be a part of. experience at Precor, where he led the sales and retention past 15 years and I’ve seen the our fantastic service by leading and We plan to continue to grow he was the UK Sales Director, department. In his new role at amount of companies looking to developing my team, recruiting our teams in both Sheffield before setting up his own MINDBODY, Ross will lead four have a presence in the area explode, additional resource to serve our and London, so that we can successful fitness equipment key teams within the company to especially in recent years with rising customer base and evolve harness the excellent talent in business - Intenza Fitness. provide proactive and dedicated many start-ups also choosing the us to become a high-performance both regions to better serve our Most recently Jez headed up management services to some of city as their headquarters. growth engine.” customers and allow our brand business development for gym MINDBODY’s largest customers “When it comes to wellness Phil Coxon, Managing Director to grown and develop globally.” brand, Energie Fitness. across EMEA, including Triyoga there are some very exciting at MINDBODY, added: “The To find out more about Jez will be helping to and Barrecore. brands in Yorkshire, and certainly tech, wellness and business MINDBODY, visit https:// define and position fibodo MINDBODY’s Sheffield office the one to watch is TRIB3 which communities in Yorkshire have uk.mindbodyonline.com/ within the fitness industry, is the headquarters for the has been a great customer of ours been gaining momentum for some business and have responsibility for national multi-site and single site operators. He will also oversee the successful implementation of fibodo into Further exhibitors announced for The fitness chains and clubs. fibodo is a fully- customisable SaaS booking National Running Show Birmingham 2020 management platform which connects fitness professionals The organisers of The National resource for runners of all with their customers and Running Show Birmingham standards wanting to improve their transforms the booking have announced further performance through alignment, process. As gym groups sponsors and exhibitors for the balance and efficiency. and operators understand event at Birmingham’s NEC. The show expects more than their PTs can enhance their Joining a first-class line-up at 55,000 visitor ticket registrations business, and with the the third edition of The National for 2020, all of whom will be able introduction of legislation Running Show, to be held on on to discover the latest kit, tech, such as IR35, fibodo offers January 25-26, 2020, are Sports nutrition and races from over 250 the ‘plug and play’ solution Injury Fix, Run 3D, YAMAtune, exhibitors, learn from inspiring that benefits owners, fitness Daisy and Co, Funky Pants, speakers and improve their professionals and their Kaneka Ubiquinol, Rawvelo, running technique thanks to the clients. Oatopia, Begach Running Club, hands-on feature areas. fibodo has enjoyed Rock ‘n’ Roll Marathon Series and Mike Seaman, Director of substantial growth of over PostureFit. Raccoon Events, said: “We 300% year on year. To support Sports Injury Fix returns are excited to welcome more this, the company is pursuing as sponsor of The Treament sponsors and exhibitors and it is a substantial recruitment Room and will once again have a with absolute pleasure that we drive, with ambitions to grow stand offering advice, guidance, announce this latest list of names. the team to 22 people before treatment and sports massage We are committed to providing February 2020. from a qualified team of therapists. autumn so that visitors can secure meanwhile, bring the first complete an extensive choice for everyone Jez Whitling said: “I have a A unique resource for sports their slot at the two-day event. range of organic, vegan sports visiting the show, and the 2020 strong understanding of the enthusiasts seeking injury advice Japanese sock manufacturer nutrition products for endurance event will offer the greatest fitness industry and a large and treatment, Sports Injury YAMAtune will be bringing its athletes. number of retail opportunities yet. network of industry contacts, Fix enables users to search the range of performance running Family-run mobile catering From the latest running apparel so I am keen to support market in one place for the right socks to The National Running business Oatopia is guaranteed through to events, nutrition, fibodo’s continued growth as it treatment. They can quickly and Show, following its launch in UK to be a hit with visitors looking to sports health and performance, provides a successful solution easily choose from an impressive and Europe. A brand synonymous re-fuel, with its delicious porridge, we have something for everyone. for Personal Trainers, gyms range of chiropractors, osteopaths, across Japan and Asia for the range of artisan flapjacks and The National Running Show and chains.” physios, podiatrists, sports highest quality materials and coffee. Birmingham is deliberately timed massage therapists and more. design, YAMAtune is expected to Begach Running Club, from so that runners can come and The Treatment Room proved receive a warm welcome as sponsor Bulgaria, will appeal to runners look round, try out products and extremely popular with visitors of the 2020 show. looking for some exciting new make their decisions ahead of to The National Running Show in The opportunity for new running terrain and challenges, with events race season. We look forward to 2019 and promises to be another gear extends to sportswear brand including a festival weekend and welcoming everyone to the NEC in big draw in 2020. Daisy & Co London who design triathlon. There is even more to January!” No event dedicated to running luxury athletic wear for females, choose from with Rock ‘n’ Roll The third edition of The National would be complete without from leggings and playsuits to bras Marathon Series, whose idea of Running Show Birmingham takes gait analysis, and Run3D will and vests. Funky Pants UK will also making running fun has resulted place on January 25-26, 2020. The be returning as sponsors of 3D be exhibiting their eye-catching in 28 destination events across the National Running Show London Gait Analysis to help visitors and ‘ridiculously comfy’ active world. The entertainment-themed takes place on June 13-14, 2020. understand exactly how they are sportswear for outdoor pursuits. marathons and half marathons Tickets are currently free for running. An essential service Kaneka Ubiquinol returns to range from Lima to and both shows. to determine root causes to The National Running Show for its to Denver. The National Running Show any injuries as well as key second year, to demonstrate how The final new exhibitor is B2B Networking Dinner takes areas to improve efficiency and this active form of CoQ10 provides PostureFit, whose services include place at 7pm on Saturday, January performance, 3D Gait Analysis energy to our cells and assists running and gait biomechanical 25. Go to nationalrunningdinner. will be pre-bookable from the with exercise recovery. Rawvelo, analysis. This is a valuable com for information and tickets.

www.sports-insight.co.uk 12 TECHNOLOGY IMPROVE YOUR PERFORMANCE WITH INFRARED Dr Gary Bartlett, registered GP and GBR Snowboarder, explains the benefits of Kymira’s infrared clothing

Fitness clothing has never Increased Circulation: been more important; with ever Far Infrared Radiation (FIR) advancing technologies coming increases vasodilation of blood in to play, it’s a way for athletes vessels by increasing the production to enhance their performance, of nitric oxide. Vasodilation expands accelerate recovery and the blood vessels causing the flow of capture a competitive advantage blood to increase which in turn allows without any for a variety of positive effects on body extra effort or training. tissue, including increased glycogen levels, faster removal of lactic acid, What are and better thermoregulatory ability. Infrared Garments? Infrared garments are designed to Increased tissue oxygen enhance performance and accelerate levels by 20 per cent: recovery through the use of infrared FIR increases the oxygen levels as technology. The fabrics capture the well as nutrient levels in the blood body’s wasted energy and convert it making them more readily available to to a specific wavelength Far Infrared cells when needed. Blood circulation Radiation (FIR) that has proven is also increased which speeds up the effects on the body. FIR increases delivery of blood to the muscles. It the production of nitric oxide which, also hastens the breakdown of lactic in combination with increased blood acid and the rate at which waste circulation, is responsible for a products are removed. This delays the variety of positive effects. onset of fatigue and increases muscle performance during exercise. How can Infrared Garments help? Increased Cellular Metabolism Improved Performance: and Energy Production: The increased levels of tissue The increased circulation and oxygenation combined with an oxygenation levels of the blood results increase in blood circulation allows in a faster replenishment of energy for more oxygen, nutrients, and both during and after exercise as glucose to be delivered, converted well as increasing cellular repair and and absorbed into cells. FIR also replication. FIR causes nitric oxide hastens the removal and breakdown to dissociate from the active site of of lactic acid, delaying muscle fatigue cytochrome-C oxidase, a protein on and increasing muscle performance your mitochondria which plays a large during exercise. part in the energy production process within cells. The metabolic processes Accelerated Recovery: within cells occur quicker because The increased blood oxygenation the active site is free, allowing for and circulation caused by FIR helps increased ATP production. ATP is the with the removal and breakdown source of energy for all physiological of lactic acid and increases the processes and due to the increase in rate in which waste products are its production cells will grow, repair, removed from cells. The increased and replicate faster. circulation also aids in replenishing muscle glycogen levels, reducing Pail Relief: inflammation and speeding up the FIR causes a release of nitric oxide recovery process. All of these effects that subsequently activates cyclic result in a faster replenishment of guanine monophosphate (cGMP) energy during and after exercise and which mediates pain reduction. FIR increase the rates of cellular repair therefore stimulates the biological and replication. pain relief mechanisms of the body without the need for drugs. Users Thermoregulation: of KYMIRA Sport products report FIR technology embedded into reductions in DOMS and other fabrics allow for: exercise related pains. Relief of pain • Temperature regulation from chronic conditions such as old • Quick drying injuries is also seen and can improve • Increased circulation performance. The increase in circulation created by FIR also aids the body’s Conclusion thermoregulatory system so that it There is overwhelming evidence does not become too hot. The fabrics to prove that FIR directly also help cool the body in hotter supports Performance, Recovery, climates as they are 63-65% quicker Thermoregulation, Increased drying than standard fabrics. FIR Circulation, Increased tissue oxygen accelerates the rate of evaporation levels, Increased Cellular and dissipates heat into the Metabolism and Energy production surroundings keeping the body cool. and Pain Relief.

@SportsInsightUK Intersport page_SPORTS INSIGHT 13/09/2019 15:42 Page 1 GOLDS GYM page_SPORTS INSIGHT 16/08/2019 09:08 Page 1 NEWS 15

World-leading MMA coach John Kavanagh F45 to open at Everyone Active Global Fitness Franchise F45 a partnership with premium signs with is set to open a new site within swimming tuition provider Everyone Active’s Little Venice Swimming Nature. Everlast Worldwide Inc., and will supply a dual-branded Sports Centre in Maida Vale, Duncan Jefford, Regional the global leader in fight ring; and training London. The site is operated in Director for Everyone Active, said: sports and fitness, has signed equipment and staff uniforms partnership with Westminster “We recognised some time ago that an exclusive, multi-year that will be recognised as one the City Council. The facility will the traditional leisure centre model equipment and apparel best fight facilities in the world be operated under the usual F45 was not future proof and have contract with one of the to develop the next generation franchise model by franchisee been working hard to develop and world’s premier Mixed of talent and stars in MMA from holder, Annie Edmonds. modernise our offering. Martial Arts trainers, John Ireland. F45 is the world’s fastest growing “We are space-rich but also Kavanagh. One of the centrepieces functional training community, recognise that it’s not always Under the agreement, of the new property will be a with over 1,700 sites globally and better to create your own products. JOHN KAVANAGH (LEFT) WITH Kavanagh, the 2017 World EVERLAST’S VP OF GLOBAL MARKETING breathtaking Everlast “Wall close to 75 in the UK. Recognising By forming alliances with the MMA Coach of the Year, will AND PRODUCT DEVELOPMENT, CHRIS of Fame” that will showcase a an opportunity to capitalise on right brands we can elevate our train exclusively with Everlast ZOLLER (RIGHT) collage of iconic images of the prime space and locations, F45 will proposition and create the most equipment at his world Artem Lobov, Brad Katona, James brand’s rich heritage going back work closely with Everyone Active, exciting facilities in the country. renowned Straight Blast Gym Gallagher and many more in his over 100 years. to place further franchisees within “We’re incredibly excited to be Ireland gym and wear the iconic illustrious career. The agreement is an important Everyone Active’s centres. moving forward with F45. Their brand’s apparel at Bellator events Training in BJJ since 1996 strategic move for Everlast as For Everyone Active, the move product complements, rather when permitted, as well as play and winning Gold at the 2006 it enters the fast growing UK & forms part of the operator’s push than competes with our own and a feature role in forthcoming European Championships, Ireland MMA sector and forms towards the boutique in a big box we share the same values around marketing initiatives. Kavanagh is considered a pioneer part of its expansion plans into model. The relationship with getting people active. We expect Kavanagh, from Churchtown, for introducing BJJ into Ireland these territories. F45 follows a ten-site deal with Little Venice Sports Centre to be Ireland, is heralded as one of and has written his name into the Chris Zoller, Everlast’s boutique yoga provider MoreYoga the first of many sites to house an the sport’s most respected Irish history books as the first ever VP of Global Marketing and in 2018, and earlier this year, F45 franchise.” and successful coaches and is Black Belt in BJJ and the country’s Product Development, said: recognised for his extensive first ever sportsman to compete in “We’re delighted to be joining work in developing global MMA MMA. forces with John and SBG. This superstar and Two-Division Kavanagh is Head Coach and training facility is one of the UFC World Champion, Conor Owner of SBG Ireland currently world’s best and John is a legend McGregor. located at Naas Road, Dublin, of the sport. We look forward In addition, Kavanagh’s but a new world-class, flagship, to an exciting partnership reputation is second-to-none property will be opened in August together.” SGIA 1.2_SPORTShaving coached, INSIGHT cornered 11/09/2019 and 14:512019 Page in 1the city that will take MMA Kavanagh said: “I’m very trained with many of the great training to another level. excited and proud to be names of MMA and Brazilian Jiu Everlast will become the official partnering with the most iconic Jitsu, including Gunnar Nelson, equipment provider to the new gym brand in combat sports.”

www.sports-insight.co.uk 16 NEWS Institute of Swimming and Fin2Fit collaborate FARES DESSOUKY JOINS The Institute of Swimming “Children love becoming products and fins are water safe, has partnered with Fin2Fit mermaids and sharks and learning but guarantees the delivery of TEAM to deliver its Mono-Fin CPD new skills. The classes are lots of valuable lifesaving skills through In the leadup to the new teacher training. fun, but it was important for us the sessions too.” 2019/ 2020 squash season, Qualified teachers will be able that the Fin2Fit lesson content Natalie McGuire, Business Tecnifibre is making an to deliver Mono-Fin Mermaid and was accredited by Swim England, Development Manager, Institute impact by recruiting Shark lessons and parties, as a as this is the stamp of approval of Swimming said: “Once a child Egyptian Fares Dessouky, new and exciting approach to keep parents trust. Fin2Fit classes has learnt to swim, it’s all too current world number 15. children interested in swimming. are not a gimmick; children are easy for them to walk away from The brand which currently Fin2Fit offers the UK’s only nurtured, trained and assessed. the pool. Leisure operators and has under contract the current Swim England Accredited The class always contains a vital private instructors need to be able World number twos Mohamed Mono-Fin classes, along with life saving skill element too.” offer something to a child that has El Shorbagy and Nour El a Mermaid & Shark Award Longden continues: “Critical to completed their Swim England Sherbini is reinforcing its team Scheme Programme for children, the success of Fin2Fit’s approach is Learn to Swim programme, of squash ambassadors. creating a new exit route for the the progressive awards programme, but isn’t necessarily wanting Fares Dessouky, 24, Swim England Learn to Swim aligned to the Swim England Learn to pursue club swimming. from Alexandria has been a Programme. Pupils can join a to Swim awards. Fin2Fit already The Fin2Fit CPD will upskill professional squash player Fin2Fit class once they have has a Water Safety Partnership swimming teachers to deliver since 2011. He was chosen as completed Level Five in their with Royal Life Saving Society fantastic mono-fin mermaid/ the PSA Young player of the Swim England Learn to Swim (RLSS), which not only ensures shark lessons and parties, which year in 2015. Awards. They are then taken the Fin2Fit programmes and children adore.” After having reached his best Guillaume Ducruet, Sports through from a bronze award to ranking of eight in the world in Marketing Manager said: gold, with the potential to go onto 2017, he had to skip the 2018 “Tecnifibre is thrilled to synchronised swimming and Fin season because of injuries. Back welcome Fares. Our Dynergy Clubs. There are currently more fully fit, he has immediately will be played at the highest than 160 qualified instructors jumped back into the top 20. level of the game along with the in the UK already with an ever He is delighted to have joined Carboflex. Fares will help us growing demand. Team Tecnifibre: “I am very to continue our growth and we Emma Longden, Owner, happy and proud to join the wish him all the best.” Fin2Fit, said: “We are excited to Tecnifibre team !! I will now Tecnifibre, the French brand be working collaboratively with be using the new Dynergy and known in the World of squash the Institute of Swimming; this as soon as I held the racket I launched its first range of relationship ensures all Fin2Fit felt the energy and the speed at rackets in 2001. teachers will gain their CPD via the same time, which suits my Fares plays with the Institute of Swimming instructors, explosive and attacking game DYNERGY 120 APX and ensuring Fin2Fit teachers have ODLO 1.2_SPORTS INSIGHT 10/09/2019 09:58 Page 1 very well.” X-ONE string. the best qualifications to deliver inspirational, fun and safe classes.

@SportsInsightUK NRC page_SPORTS INSIGHT 10/09/2019 09:31 Page 1 18 TECHNOLOGY IT'S MORE THAN JUST A CRICKET GIMMICK Greg Chappell talks to Cris Andrews about his career and new venture Str8 bat

reg Chappell retires as Edgbaston, and cricketing history an Australian national might never have been made. cricket selector at the end The other Australian batters Gof the Ashes. It was his fourth go struggled to come to terms with at the job, the first when he was English conditions, where the still captain on England’s Ashes ball swung and seamed more tour down under in 1982-3. than they were used to, and in The middle of the three Chappell particular, the bowling of Botham brothers has just turned 71 (Ian is and Bob Willis. By the end of the 75, Trevor, the younger brother tour, all of them, except Allan who bowled the infamous Border, were out of form. underarm delivery, is 66). These days, Chappell is Greg doesn’t want another promoting a new technology, full-time job, but has a few a smart cricket bat, that he projects to keep him occupied, thinks will help batters recover some coaching in his old their form, when they’re going school and a few commercial through a bad run of scores. ventures. “I don’t want to just He also says that it will help sit around doing nothing,” improve players' performance, he told Sports Insight. when they’re in good form. Chappell was of that Str8bat is a mobile phone sized generation of 1970s sensor that affixes to the back cricketers who started to of a cricket bat with a Velcro realise their commercial strip. It’s aptly named because potential, but who also when the bat starts to move, could not earn enough it starts recording data, about from the game, to go full- the angle of the backlift and time professional. While the path of the bat. Orthodox captain, in the early batting technique suggests eighties, he famously that the bat should swing stopped going on back and forth in a straight overseas tours, including line, in line with trajectory the Ashes tour to England of the ball, giving the batter in 1981, to concentrate the best possible chance believe you, or on his business to hit the ball, how and they’ll deny it. interests in Australia. where they want to hit it. Even if you show In Chappell’s absence, “When the bat starts them a video, they’ll Australia struggled. coming down at an angle, or is still likely say that they But had he not had one only in line for a split second, see things in a different way. eye on business back the batsman is more likely “Both views are subjective. But then, we may never have to miss the ball, or edge it to with this tech, you get a 3D picture witnessed the marvel the wicket keeper and slips,” of the bat’s trajectory which can’t that became known as Chappell says. He adds that be ignored. From that you can start Botham’s Ashes. With it is notoriously difficult to a conversation with the batsman their best batsman get players to admit when about how to put things right.” in the side, Australia they’re doing something The Str8 bat sensor also records would have less likely wrong technically. “If you the speed of the bat’s downswing capitulated for those low tell a player that you’ve seen and the speed of the bat as it scores at Headingley and something wrong, they won’t connects with the ball. All, crucial “If you tell a player that you’ve seen something wrong, they won’t believe you, or they’ll deny it”

@SportsInsightUK TECHNOLOGY 19

to analyse what happens on however: Lillee’s bat was made the field. Gagan Daga, str8Bat’s of aluminium. England captain, other co-founder, also wants to Mike Brearley complained that it be able to transfer information was denting the ball, the umpires to umpires to help them with asked Lillee to use a wooden bat, their decision making and is Lillee hurled the bat, theatrically, looking into how the technology into the outfield, just missing his might be used in other sports. captain, Greg Chappell, who was If you’re selling to cricketers, walking on to the field to give his it helps having a former all-time big fast bowler, Lillee’s usual bat. great promoting your product, “Dennis just wanted to get his of course, although Chappell did bat on TV to help improve sales,” say that he has a stake in str8bat, Chappell says. “But after all the so it’s not just an endorsement fuss died down, when England from him. However, Chappell batted, Dennis bowled better knows first-hand that it takes and faster, than ever. When more than a famous name and Brearley came out to bat, I said a gimmick to sell products to to Dennis: ‘This is the bloke who the cricket playing public. told you that you couldn’t use your In December 1979, Chappell aluminium bat.’ Dennis glared was playing a Test match against back. I wouldn’t have wanted to England in Perth. It was the be in Brearley’s after that.” second morning and he was Sales of Lillee’s aluminium sitting in the pavilion hoping bat rocketed for a few months, performance metrics which give a former endurance athlete who in academies in India, and was that the last three Australian but soon after the laws of cricket both the batter and the coach an has worked at IBM explains that presented to interested parties batters could put on a few and were changed to stipulate that indication of what they need to do although the product was built during this year’s World Cup improve on Australia’s overnight the bat must be made of wood. to improve the player’s efficiency. in a lab, it has also been tested by in England. “In the not too score of 232 for eight. One of Lillee later said that the whole The sensor is light enough that it hundreds of coaches and players. distant future, players will those batters was the great fast episode cost him A$50,000. doesn’t affect the weight or swing Former West Indies batsman demand this sort of tech, either bowler, Dennis Lillee, and after With a sport as conservative of the bat, can record up to 300 and recent Afghanistan coach, of their coaches or they’ll have a few balls, the noise from the as cricket, it takes more than just hits in one go and transfer the data, Phil Simmons, has used it, their own sensor,” he says. crowd signalled to Chappell a novel idea and a publicity stunt remotely, to a computer, tablet, as has India Women’s T20 Chappell also thinks it and the other players indoors, to get a new product into the or smart phone where coach and captain, Harmanpreet Kaur and, won’t be long before sensors that something strange was market, and have it stay there. Like player can view the visuals and soon to be former, Lancashire are embedded into bats so going on, out on the pitch. str8bat, it also has to add value to analyse the player’s performance. batsman Haseeb Hameed. All players can use them in Back then, Lillee was the the game, benefit those who play Even if the coach and player or were impressed and thought it matches and that soon after one who was promoting a new it, and sit comfortably not just on opposite sides of the world. helped with skill development. the sensors will be connected bat. He had taken it out to use, within the sport’s rules, but also, SPORTSWEAR PRO 1.2_SPORTS INSIGHT 10/09/2019 09:59 Page 1 Str8Bat is due to go on sale later Greg Chappell adds that the to broadcast technology to give hoping to get a bit of exposure within the spirit of the game. this year. Co-founder, Rahul Nagar, technology has also been trialled TV commentators another aid on TV. There was one problem, https://www.str8bat.com/

www.sports-insight.co.uk 20

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Gola Active Major 2 Gel Max Power Make sure you A Classic Reinvented The Major 2 is the running shoe you were The new Gel Max Power has taken Newly redesigned for Spring 2020, Mac in a looking for. This Active running trainer everything great about the Gel Max and SmellWell Sac’s new Origin and Neon rain jackets are A must for all sports footwear retailers, features a high density open cell in-sock made it even better. Improved design, now 10,000mm waterproof and 8,000gsm SmellWell will remove the nasty niffs from which provides added rebound and shock added comfort, better moulding and fit. breathable. With updated branding, new overworked shoes. These small breathable absorption while running. The one-piece RRP £24.99. features and a range of new colours the go-to pouches contain a secret Swedish formula knit upper provides additional comfort, packable performance jacket has just got Also in TransBlue. including bamboo charcoal absorbing all ensuring stability mile after mile. better. Become a stockist today. moisture, killing the bacteria causing foot odour and leaving a pleasant scent. Plus great packaging for easy display. Swedish, Odour Kill, Shoe Fresh, Easy to Post.

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Enertor Kids insoles Functional HEX Goalkeeper CamelBak Enertor insole supplier to the British Army and elite athletes including Usain Bolt, are Comfortable Tights women’s fit The 7746 Barcelona ¾ goalkeeper short by Iconic kit with a female fit! Whether it’s a excited to launch their new kids insole range, Supports McDavid has been exclusively developed park run or an athlete race, we’ve got what providing outstanding shock absorption Juzo have been manufacturing some of the with professional goalkeeper Marc-André you need. Our most popular run vests and for children age four plus, protecting every highest quality knitted medical devices since ter Stegen. Featuring their newest HEX packs are now engineered to fit a woman’s step they take, available in two sizes from 1912 and are experts in what they do. They 2.0 technology with protection at the hips, frame and available in four different sizes to September at Enertor.com/products/kids are launching their outstanding orthopaedic thighs and knees: 9 mm (upper hips and ensure a personalised fit. RRP £13.99 support range for the UK sports retail knees) and 5 mm (thighs). lightweight, market and are actively seeking stockists. flexible and breathable. Contact them today for details.

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@SportsInsightUK 21 sports insight selects Altair Swim Goggle Meet the HUUB Altair Swim Goggle. You wanted one set of adaptable goggles with interchangeable lenses. And that’s exactly what they created. The world’s only goggles with three different lenses, designed to give you razor-sharp vision in different light conditions. So now you simply swap the lens to match your need. It’s the little things that make a difference. huubdesign.com

Men's Cotton Boxers Updated Paradigm Powerfin Fit ODLO Active Spine Relax and unwind this autumn with a pair Altra’s (UK) best-selling road shoe, the These compact and lightweight to carry, With Active Spine, better posture can of the most comfortable boxers EVER. Paradigm is updated for 2019 - this is Altra’s comfortable and easy to wear fins are perfect improve performance! ODLO’s latest New FW19 Season colours coming soon. max cushioned long-distance running shoe. for power workouts in the pool and excellent innovation helps athletes to stabilise their Fashionable, super soft and Comfyballs' The neutral platform allows the foot to for exploring the sea. They feature very posture. This is important because an Unique PackageFront technology, you don’t run naturally but has a guide rail for foot soft rubber compound prevents cramps upright posture increases oxygen intake and have to sacrifice comfort for style. support when you start to tire. The midsole and adjustable heel strap for maximum reduces muscle fatigue, with positive effects Ego material has been made stiffer and ankle flexibility. They are also suitable for on performance, recovery and overall health. additional fresh colourways added. snorkelling. And if it helps athletes, it’s also ideal for everyday wear.

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www.sports-insight.co.uk 22 sports insight selects Hyperion So fast you might not see them. But if you catch them (or wear them yourself), you'll see this women's running shoe is made to go the distance—at full speed. The integrated Propulsion Pods rapidly returns your energy to get you up to speed and keep you cruising. A stretch-woven upper, perforated for enhanced breathability, feels as if it were made specifically for you. www.brooksrunning.com

Infrared Arsenal FC Run with the Personalising Compression Socks Hip Flask Vortex Pro outdoor wear KYMIRA Sport Infrared compression socks Every Gunners' fan would love this Run with the Gola Active Vortex Pro in Providing customisation services with are the must-have socks for putting in the stylish officially licensed 60z hip volt for your best performance! This men’s Brother Embroidery Machines allows miles! These socks offer all the benefits of flask. The stainless steel flask is running trainer has been designed with a you to generate additional income for compression with the scientifically proven emblazoned with an antique badge high density open cell in-sock for added your business from clubs and event benefits of infrared sportswear. The more and comes in a gift box. rebound and shock absorption, while organisers. The Brother PR1050X and you put in, the more you get out, so run allowing moisture to move away from the PR655 are ideal for adding logos, names longer, train harder and recover quicker. foot. The rubber outsole reduces weight. and numbers to tops, shorts, jumpers, bags and more.

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Style and d3 Cohesive bandage Runner’s Energy bars from d3 Cohesive bandage 50mm x 9.0m sticks Performance to itself, easily hand-torn, can be used on Compression Socks space Introducing the new performance line from TOETOE Compression toe socks provide THIS1 was designed to be eaten in extreme joints or muscles for general use, Gold’s Gym, offering modern style from help in improving circulation of the entire conditions. These vacuum-packed energy to protect primary dressings and is ideal the world’s number one heritage brand, calf. The elasticated calf channel ensures bars are a surprisingly fresh combination of for compression to reduce swelling. combined with stretch, breathable and dynamic adjusting and secure hold on the features – non-freezing, waterproof, crush- Extensively used in football and is available wicking properties that comfortably deals leg. This is very beneficial not only for resistant and delicious, especially when the in 12 vibrant colour options. with the demands of a modern day workout. encouraging better circulation for sports, sub-zero weather limits your menu to dried but also when not moving at all, as the lack of fruit and a handful of nuts. “This looks like movement slows down circulation. astronaut food” is one of the comments the bars are getting.

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@SportsInsightUK outdoorFRESH news stories & everything Outdoors!insightoutdoor-insight.co.uk

GLAMPING AND BIKEPACKING TAYLOR JOINS ON TREND FOR 2020 P26 BERGHAUS TEAM P25 DOWNHILL AT A RUN P31

in association with

www.outdoor-insight.co.ukwww.sports-insight.co.uk KYMIRA page_SPORTS INSIGHT 15/08/2019 15:22 Page 1 OUTDOOR INSIGHT 25 Berghaus aims high as trad climber Anna Taylor Bridgedale sign new three- joins the team year contract Anna, 21, is from the Lake ANNA TAYLOR (PICTURED LEADING A ROUTE IN HODGE with The Duke District and has been climbing CLOSE QUARRY IN THE LAKE DISTRICT) HAS HER EYES since the age of ten. She will ON AN EXCITING FUTURE WITH BERGHAUS of Edinburgh’s represent the brand and help develop and test its next generation Award of high-performance outdoor clothing and equipment. Anna Bridgedale has been the is also set to accompany fellow recommended sock of choice Berghaus athlete Leo Houlding and on The Duke of Edinburgh’s his team on a major expedition later Award (DofE) Recommended this year. Kit List for the last 11 years. Anna Taylor started out as a From September 1, 2019, competition climber, but soon a new three-year contract discovered that she preferred being will be signed which will outdoors and was attracted to the recommend all styles mental challenges presented by in the HIKE category. trad climbing. With this as her core Previously only a few styles focus, she became Neil Gresham’s in the HIKE collection were training partner in 2016 and has recommended but now gone on to chalk up an impressive TRAD CLIMBER ANNA all HIKE styles as well as list of routes. TAYLOR HAS JOINED THE BERGHAUS TEAM men’s and women’s Coolmax Anna climbed her first E7 and Liners will be on The Duke of flashed her first E6 aged 19, and Edinburgh’s Award Kit List. has made the first female ascent of In November, Anna will be the specific kit. Anna will work closely the brand stands stand for, and the The socks are several routes graded from E6 to sole female member of a team led with the brand’s product team kit is great! It’s nice to be working recommended to anyone E8. In May this year, she climbed by fellow Berghaus athlete Leo as it designs, develops and tests with a company that promotes who is undertaking their five E7 routes, including three in a Houlding, on a climbing expedition new high-performance outdoor adventure and pushing your Bronze, Silver or Gold Award. week. Some of Anna’s notable climbs to South America. clothing, footwear and equipment. personal boundaries, as these are The DofE has thoroughly include: My Halo (E7 6b) in the Berghaus has signed up Anna Kev McFadyen, brand director both aspects of life that I believe tested all the HIKE styles Llanberis slate quarries, without the to expand its athlete team with at Berghaus, said: “Anna is one of are very important. I’m excited before recommending them mid-height bolt; Obsession Fatale emerging home-grown talent. As the most exciting young climbers about the opportunity to work with resulting in some extremely (E8 6b) at the Roaches; Disorderly part of a wider strategy to refresh in the UK trad scene, and we’re the product team to help Berghaus positive feedback including Conduct (E8 6c) at Reecastle Crag; and highlight the pioneering delighted to have her join the develop some even better gear for – ‘Really comfortable socks, and the first ascent of Priceless (E7 spirit at its heart, the brand is Berghaus team. Just like us, she women, and then have the privilege washed exceptionally well, 6b) at Thrang Crags in Langdale last supporting a new generation has big plans for the future, and of being among the first to put padding and cushioning month. of bold individuals who will we look forward to supporting new designs to the test on some gave added comfort, great Anna’s reputation and profile push the boundaries of modern her adventures - starting this challenging climbs.” performance and excellent has continued to grow in climbing mountaineering and exploration. November with her trip to Guyana To find out more about Berghaus longevity, no movement or circles. Last year, she was the focus As well as being an active brand with Leo Houlding and Waldo and its team of athletes visit www. slippage reducing chance of of Al Lee’s film Just Anna, which ambassador for Berghaus, Anna Etherington.” berghaus.com, and keep up to date blisters.’ featured in the Brit Rock film tour, will also play an important role as Anna Taylor added: “I’m really with Anna Taylor’s adventures on Peter Schooling, and she will appear in future Gutsy the company continues to improve happy to join the Berghaus team, Instagram by following Commercial Director - The Girls and Reel Rock film tours. and increase its range of women’s as I agree with everything that @anna_taylor_98. Duke of Edinburgh’s Award, said: “Bridgedale socks have been on The Duke of Equip UK joins The Outward Bound Trust Edinburgh’s Award Kit List in supporting and inspiring young people for many years and we are delighted that the full HIKE Equip Outdoor Technologies UK, owners of the Rab and Lowe range will feature. Bridgedale Alpine brands, has a new two-year partnership with the HIKE socks are comfortable, outdoor educational charity, The Outward Bound Trust. functional and hard wearing, The alliance sees Equip UK and Outward Bound working together making them ideal for DofE on an educational character development programme. Together they’ll participants, leaders and help 48 young people defy their limitations through learning and volunteers when out on adventure in the wild during a five-day residential course at Outward expedition. The wider range Bound Ullswater in the Lake District National Park. now offers a bigger selection With both organisations sharing a passion for encouraging more of price points and options young people to experience the power, freedom, mental and physical for warmth and fit depending benefits of the great outdoors, this partnership sees Equip UK helping on the time of year, location in very positive and proactive ways. and footwear.” Equip UK are providing funding for two projects within the Mark Brennan - Managing programme: Director – Bridgedale said: 1. Enabling 24 financially disadvantaged students from Harris Primary SIGG and 2 Minute Beach Clean “We are very pleased and School, in Preston, to attend a five-day Outward Bound programme. proud that Bridgedale has The support isn’t just financial, Equip UK employees Philippa Hill join forces in raising funds been chosen to be on the and Amber Brown will join the programme, acting as Ambassadors, recommended Kit List for all mentoring and supporting the pupils before, during and after their SIGG has launched a a difference to the environmental The DofE participants. We residential. range of special edition catastrophe that is single-use can now offer an extremely 2. An additional 24 young people from around the UK will also be able bottles in support of plastic. These SIGG bottles can comprehensive range of socks to apply for financial assistance to attend an educational residential #2minutebeachclean. fund a new board for every 52 within our HIKE category through Outward Bound’s bursary scheme. Up to 50 per cent of sales goes bottles sold. with something to suit Giles Polito, Commercial Director at Equip UK, said: “Outward back to the charity to help fund the Stuart Theobald, at SIGG, everyone. We pride ourselves Bound and Equip UK understand the inspiration and power that can great work it does in encouraging said: “We’ve all seen the TV on producing only the very be harnessed through wilderness environments. We share the same people to spend just two minutes shows and media reports about best products with tried and enthusiasm to help engage and positively influence more young people cleaning up plastic waste from our single-use plastics and their tested technologies, yarns to experience the multiple benefits of the most dynamic classroom beaches, rivers and streets. huge damage to our oceans and and specific fits, and the available – the great outdoors.” The #2minutebeachclean rivers; and increasingly our urban fact they are recommended Nick Barrett, CEO, The Outward Bound Trust, added: “We are initiative, has over 500 beach environment. When we met with 2 by this prestigious youth delighted to have Equip UK’s support for the work we do to enable more clean boards located around Minute Beach Clean we knew we achievement award charity and more young people to have adventures and to learn - regardless of the coastline of the British Isles had found the perfect partner who proves that Bridgedale their financial circumstances. We welcome partnerships from within where litter pickers and bags are was already making a difference continues to be the sock of the outdoor industry, such as this one, as they help make this happen.” provided for anyone to spend a few and who we could support to do choice.” minutes to pick up litter and make more, bigger, better things.”

www.outdoor-insight.co.ukwww.sports-insight.co.uk 26 OUTDOOR INSIGHT GLAMPING, BIKEPACKING, SUP - URBANIZATION PROMOTES NEW OUTDOOR MOVEMENTS In the trend report Outdoor+, ISPO shows the most important outdoor trends and developments for 2020 that go beyond classic activities

From the millennials to families hip target group with its stylish, to senior citizens: they all have inflatable tent models, Lotus Belle different demands and live is transforming camping into their very own interpretation a luxury holiday: the glamping of outdoor, whether luxury tents from Austria offer 12 to camping or minimalist bike 65 square metres of space. tours. Not least in view of the “Nowadays, nature and constant urbanization, the demand sustainability are more important, for "Outdoor+", i.e. outdoor which opens up completely new sports, which go beyond classic possibilities in terms of outdoor outdoor activities such as hiking lifestyle and glamping,” said Liese or climbing, is increasing. Gritsch, from Glampingwelt. The trend fascinates Europe Urban Outdoor: Fashion, and is finding its way into Lifestyle, Zeitgeist both tourism and events. "Studies show that people spend 95 per cent of their time indoors today. Tours as A fact that not only significantly an Alternative to affects our health, but also has a Package Holidays great effect on our creativity and Day trips by bike are booming with social interaction,” explained 761 million day trips per year in Marc , Senior Director BU Germany. According to the ADFC, Outdoor Europe at Outdoor. two thirds of them start right Accordingly, it is important to outside the front door. Outdoor bring people back outdoors and brands are also responding to this at the same time offer them with an extended range for cycling outdoor activities in the cities. and bike packing. The Heilbronn Fischer said: “For the summer sports goods manufacturer of 2020, the MyShelter Parley Ortlieb is a bike bag specialist jacket with its modern silhouette and presents a completely new will bridge the gap between set-up for bike holidaymakers urban living spaces and outdoor for 2020 with handlebar bag, worlds and inspire a new top tube frame bag as well as generation to move outdoors." multi-sport bike backpack and A trend that will also remain of saddle bag - all waterproof. great importance in the future. This The new unisex rain skirt of is because more than 75 per cent the Bavarian sportswear label of the German population already Maloja protects wearers not live in urban areas. Oliver Puchert, only on the bike, but also on foot. Procurist Urban Outdoor Culture The knee-length skirt protects at Sporthaus Schuster, said: “Those against moisture thanks to the who like being outdoors dress waterproof 2.5-layer laminate, accordingly. Urban Outdoor has just is well ventilated and can be really arrived at the end consumer.” converted into a waterproof seat. The new Kånken Totepack from Fjällraven has a good chance of Stand-Up Paddle becoming the fashionable must- Boarding: The "Entry have in 2020. It combines shoulder Drug" to Water Sports bag and rucksack in the legendary What began as a leisure activity has Kånken rucksack style. Cyclists developed into a veritable sport: carry the totepack on their backs stand-up paddle boarding. The loosely over their shoulders for of growth in urban mobility, he growing demand for feminine Merino expert Icebreaker. The so- growth rates of SUP athletes are lunch. And it also fulfills its purpose said: “Especially in larger cities, and sporty styles in 2020, called Cool-Lite material combines still high, which can also be seen during the evening tours to the lake. and e-mobility are especially in the women's sector. the two natural functional fibres from the products that are sold The US shoe manufacturer booming. City commuters want Maike Niehoff, Marketing merino wool and Tencel, processed through specialist retailers, said Keen focuses above all on an outfit that suits them and their Manager at Triple2, summarized in a seamless construction Flo Brunner, marketing expert at sustainability and upcycling: the lifestyle, that can be worn during the focus topics for summer 2020 for high wearing comfort. Starboard: "The trend is clearly upper material of the latest UNEEK the trip and the day in the office.” as follows: “We continue to focus towards touring, and fitness areas sneaker model consists entirely Vaude has developed a cycling on the areas Merino, Ocean Waste, Glamping: Luxury such as SUP yoga are becoming of recycled PET plastic bottles. shoe with a Dualflex sole especially PFC Free and Made in Europe. Camping or Tree House? more and more important." for the commuters, which allows New for 2020: A Merino-Tencel Everything Is Possible For Brunner, stand-up paddle Urban Mobility - good power transmission to the mix in the cycling jerseys.” Camping is a returning trend in boarding is a kind of "entry The New Desire to pedals as well as comfortable Yoga fans also attach great and much more multi-faceted drug" into the world of water: Live Without Cars rolling behaviour when walking. importance to soft, flowing fabrics than before. While the German "There are only a few sports The purchasing specialist Oliver The Munich Eco-Bikewear in their outfits. Like the new Motion manufacturer Heimplanet is where entry is relatively easy and Puchert sees a further branch brand Triple2 sees a strongly Seamless Tight from New Zealand particularly targeting a young, independent of gender and age." “Nowadays, nature and sustainability are more important, which opens up completely new possibilities in terms of outdoor lifestyle and glamping” Liese Gritsch, from Glampingwelt

@Outdoorinsightuk ODLO page_SPORTS INSIGHT 27/09/2019 15:22 Page 1 outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

AMK GX Waterproof ODLO Fast & Light Palm Tsangpo Hat Small and quick to pack, super light and Palm Tsangpo Hat keeps your head warm. Mountain Series Daysack extremely functional – Odlo’s outdoor This Fleece beanie hat, made from stretchy, Find supplies quickly with the Easy Single compartment waterproof daysack performance line FLI (Fast & Light) soft Pontetorto fabric, is great for wearing Care Organization System in the newly with rolltop closure, fully taped seams, front prepares outdoor enthusiasts for anything under your helmet or to keep in a drybag revamped Mountain Series first aid kits panel with reflective shockcord accessory the weather throws at them while hitting the for emergencies. If the hat gets wet ring from Adventure Medical Kits. The durable, patch, inner key clip, inner zip pocket, haul trail. Incredibly lightweight, the FLI 2.5L it out and put straight back on. Materials: water resistant bags include trauma supplies loop, light padded backsystem and fully Jacket is the perfect packable companion for Pontetorto technostretch fleece (65% which are of hospital quality and are labelled padded light 3d Airmesh shoulder harness, outdoor adventures. polyester 25% polypropylene 10% elastane). by injury for easy access. waiststrap, UTX duraflex buckles and Weight: 30g accessories.

0116 234 4611 07581741799 [email protected] www.oxyamco.com.hk [email protected] www.northeastkayaks.co.uk www.adventuremedicalkits.com Odlo.com

Mt Blanc Pro GTX FastFold Khaki Woolpower Alpine RDS The women’s Scarpa Mt Blanc Pro GTX is a warm and durable boot designed for & Saffron LITE Range Down Vest The SUV of strollers. Take it anywhere Woolpower LITE is a fabric that has New for AW19, the versatile range of technical mountaineering and winter thanks to high spec wheels and premium exploded in popularity since Outwear lightweight, packable, performance climbing. The Mt Blanc Pro is built around weather proof fabrics - the comfiest ride for started producing it. LITE is a thinner outerwear from Mac in a Sac has now the excellent technical NAG last, but now baby and the easiest push for you. fabric that is good to use all year round. expanded to include a packable, high quality, uses the latest Essential AC sole platform It feels cool against skin during warmer RDS down vest. Offered to retail with which is lightweight, and cushioned but also weather and warms the body when the attractive mark-ups and POS display stand. extremely durable. The TPU insert at the temperature is cooler. Become a stockist today. toe gives a quick and easy connection to the latest automatic crampons.

01576 490100 028 9079 0588 www.scarpa.co.uk www.micralite.com [email protected] [email protected] www.outwearltd.co.uk www.targetdry.com

@Outdoorinsightuk outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

Anker PowerPort La Sportiva Harvey Maps Assynt MT18 Outdoor Detailed map for hillwalkers and climbers With its brightness and ease of use, this up Solar Lite Futura Woman of the spectacular peaks of Assynt at to 3,000 lumens strong flashlight wins over When you’re out enjoying the great outdoors, The Futura model belongs to the innovative 1:40,000 scale. Includes Quinag, Suilven, hunters, campers and fishers alike. Thanks enjoy yet another perk: free limitless “No-Edge” generation. The No-edge concept Stac Pollaidh, Cul Mor and Ben More to its rapid focus, you can focus it using power. Simply spread out the solar panels eliminates the traditional “edges” of the Assynt. Enlargements at 1:15,000 scale of just one hand and it can even be positioned or attach to your pack to start repowering sole. This allows the foot to come into Stac Pollaidh, Suilven and Quinag on the vertically on the floor due to its flat end your gadgets. Exclusive to Anker, PowerIQ closer contact with the rock surface, thus reverse. Climbing crags are highlighted and a cap. The strong battery can be charged via discovers and replicates your device’s enhancing foot sensitivity and allowing a climbing route on Stac Pollaidh is included. USB 3.0 and has a quick charge feature. The original charging protocol to provide its greater, homogenous push on the hold. The map area includes two Munros, nine darkness doesn’t stand a chance against you. fastest possible charging speed up to 2.1 Corbetts and six Grahams. Tough, light, amps overall (with enough direct sunlight). durable and 100 per cent waterproof.

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Farpoint Trek 55 Petzl Duo S Rainbow One Wilderness Wash The Farpoint Trek 55 is equipped with an Ultra-powerful with 1,100 lumens in Sea to Summit’s super concentrated adjustable trampoline suspended mesh BOOST mode, the DUO S headlamp runs Person Tent Wilderness Wash goes a long way, it is Updated for 2019, the Rainbow is the solo backsystem providing ultimate ventilation on a rechargeable battery. Waterproof gentle on fabrics and skin but effective on version of Tarptent’s most popular shelter, when hiking in warmer climes. It also boasts and durable, it is ideal for demanding dishes and laundry stains. Available in their the Double Rainbow, and includes the same the Farpoint’s signature suitcase style sports such as caving, orienteering and popular “Pocket Soap” (50 leaves) version, special features. An exceptional balance opening for easy packing and access. While cycling. Featuring the FACE2FACE anti- and in two liquid versions; one unscented of strength, spaciousness, and value, the in transit you can deploy the Aircover to glare function, a Petzl patent, the DUO S and one with Citronella and Sandalwood Rainbow is ideal for people who want a light protect your pack as it makes its way to the headlamp allows users to face each other essential oils to help deter bugs and odours. tent with a large living space. The Rainbow hold luggage. without blinding one another, making group All versions are biodegradable. Three sizes is easy to set up and can be converted to activities more comfortable. including 40ml, 89ml, 250ml. freestanding with trekking poles.

www.ospreyeurope.com www.petzl.com www.tarptent.com www.seatosummit.co.uk

www.outdoor-insight.co.ukwww.sports-insight.co.uk@SportsInsightUK ISPO page_SPORTS INSIGHT 25/09/2019 10:48 Page 1 OUTDOOR INSIGHT 31 OIA announces a members’ forum on counterfeiting Are you protecting your gaining key insights on topics that can be significantly more brand or brands which you directly effects UK and European severe, often putting their represent effectively? Are businesses and the economy. health and safety at risk you aware of the different ways Spaces are limited, register (EUIPO, 2016). your IP can be stolen and your your place by emailing Economic loss per industry customers misled? [email protected]. For more sector in million Euros, based The world of counterfeiting information visit theoia.co.uk/ on EUIPO figures (EUIPO, and intellectual property theft is members-forum-counterfeiting. 2019). CREDIT: MICHAEL ever-evolving and advancing. To • A staggering 6.8 per cent of WERLBERGER provide members with important The current non-EU imports into the insights and preventive measures, state of affairs European Union are fakes the OIA has teamed up with one Counterfeiting is a global and infringements. In 2016, of its members SnapDragon problem that’s threatening over of half of seized fake Downhill running race Monitoring and the intellectual nearly every consumer product goods were found in Germany, property law firm UDL to deliver across every category and it’s on Italy, and France returns to the world’s this all-important forum. the rise. Counterfeits, typically (Financial Times, 2019). The forum takes place on manufactured in Asia (China and • Brand Counterfeiting Report most notorious ski slope October 24 in London, starting Hong Kong accounting for 84 per stated that the current global at 12.30pm with a networking cent of all fake good production), value of counterfeits was more Fearless runners will launch themselves down near-vertical lunch and will finish at 3.30pm are growing at an incredible 15 per than $1.2trn, with predictions gradients in a race on the world’s most notorious ski slope. and is completely free to attend cent per year. suggesting it would pass Returning for a second year, the inov-8 Descent Race on the Hahnenkamm for all OIA members. The OIA The EU office for Intellectual $1.82trn by the start of 2020 mountain in Kitzbuhel, Austria, is being staged on October 5 – and entries would also like to invite non- Property (EUIPO) states, ‘the (iNews, 2018). remain open. members from across the outdoor world-wide volume of trade in • In the UK, it has been Revered amongst downhill skiers on the world cup circuit, the industries to attend the event, counterfeit goods is estimated at recorded that due to a rise Hahnenkamm, which steepens to an insane gradient of 80 per cent, all non OIA members will be $509 billion, amounting to 3.3% in counterfeits in 2013, will provide runners with the ultimate opportunity to test their bravery. required to pay a £20 fee which of world trade (up from 2.5% of approximately £4bn of tax inov-8 COO Michael Price said: “It’s got to be one of the most innovative will be used to help cover the cost world trade in 2013)’. Closer to revenue was lost and over and, although relatively short in distance, toughest sporting events in of the event. home, EUIPO states that the 60,000 jobs (iNews, 2018). the world. The presentations will cover all imports of counterfeits into the • Of all social media “Last year saw hundreds of spectators line the legendary slope and watch aspects of intellectual property EU from the rest of the world are transactions recorded in on as runners got to grips with the demanding 350m long slalom-style course. rights and infringements now estimated at EUR 121 billion, the UK in 2017, 17.5 per cent This year we’re expecting even bigger crowds and even faster speeds!” including trademarks, design or 6.8 per cent of total EU imports. of them were counterfeits. Starting from the iconic ski gate at the top of the mountain, runners will rights and copyrighting so Several sources also report: A shocking, 88 per cent of propel themselves down the slope at 30-second intervals. Between them and counterfeiting of physical • The manufacture of counterfeit these transactions were from the finish line below will be a series of ski flags which they must weave round. products as well as other forms clothes and accessories takes consumers who knowingly Each runner will get two attempts at the course, with their times added of IP theft will be discussed. Due out €26 billion from the purchased an infringing together to decide the final results. The male and female winner will each to the range and depth of the European fashion industry product (IPO, 2017). receive €300. topics discussed, the forum will every year (EUIPO, 2019). Traditionally, this has been Last year’s victors were Daniel Hauser and Lisa Kroll, who also hold the appeal not just to manufacturers, • A EUIPO report estimates that an issue that’s impacted other course records at 54:65secs and 1min 22:18secs respectively. retailers and distributors but also counterfeits in the fashion sectors such as the fashion Price added: “To tame the Hahnenkamm, runners will need total all manner of service providers, sector account for about ten and sports markets. However, commitment and lots of underfoot traction. Our graphene-enhanced running charities and non-profits. per cent of the total sales with participation in outdoor shoes, like the MUDCLAW G 260, offer the world’s toughest grip to those OIA members forums are (EUIPO, 2019). sports growing and its clothing racing the world’s toughest downhill.” fantastic events to interact and • While counterfeits can impact a becoming more popular on the For more details, or to enter the 2019 inov-8 Descent Race, network with colleagues from brands revenue and reputation, high street, we are seeing more visit: www.inov-8.com/descent across the outdoor sectors while for their consumers the impacts and more counterfeit products.

Berghaus take on Gung dryrobe announces partnership with ÖTILLÖ Race Ho Communications dryrobe, producers of the this endurance challenge. They Michael Lemmel, Race world’s most advanced change called the race ÖTILLÖ (which Director ÖTILLÖ and Founder robe, have partnered with translates as ‘island to island’ of Swimrun, said: “We are very ÖTILLÖ Race - the original in Swedish). ÖTILLÖ is now pleased to start working with Swimrun event, regarded as considered one of the toughest dryrobe as they will play an one of the toughest endurance endurance races in the world, important part in our safety events on the planet. and Swimrun events take place in management as we now can keep The partnership will see dryrobe unique locations including Hvar cold racers warm. become the official change robe in Croatia, the Engadin Valley in “A huge bonus is that dryrobe is providers to ÖTILLÖ’s Swimrun Switzerland and the Isles of Scilly. the go-to choice for a functional races, which involve teams of The World Championship still and warm changing robe in our two, trail running and open water take place where it all began on day-to-day Swimrun practice. British outdoors brand, swimming together across some the Stockholm Archipelago, with Now we will also look better!” Berghaus has appointed Gung of the most stunning locations in competitors racing across the Gideon Bright, dryrobe founder Ho Communications to manage the world. island taking on 10km of open and director added: “We’re very their lifestyle press office for In line with the new deal, dryrobe water and 65km of trail running. excited to be working with such an the forthcoming AW19 season. will also support the ÖTILLÖ Race Sticking to its roots, ÖTILLÖ amazing organisation. Swimrun The agency will also lead on World Championships taking place Race Swimrun is a team sport, embraces the same values of building brand advocacy via this September in the Stockholm on the islands between the start with teams of two racing together outdoor adventure, connecting influencers and brand activations archipelago, Sweden - the and the finishing line. The losers along a pre-marked course, both with nature and community spirit such as the forthcoming TIME TO birthplace of Swimrun. had to pay for the hotel, dinner and running and swimming within ten that we have here at dryrobe, so GET OUT campaign. Swimrun began in Sweden as drinks of the other team at the end metres of each other, sharing the this is a perfect fit. Born in 1966, Berghaus have the result of a drunken bet between of the race. Two teams of two set off experience. This encapsulates the “We can’t wait to be part of this remained pioneers within the friends. In 2002, after a late night and ended up finishing more than spirit of Swimrun, which is based awesome event at the birthplace outdoors sector and the AW19 of drinking, two pairs of friends 24 hours later. They enjoyed the on teamwork, motivation, fun of Swimrun.” collection will be available at the challenged each other to a race experience so much that they did it and passion. ÖTILLÖ also see the Visit www.otilloswimrun.com agency’s London show room. across the Stockholm Archipelago all again the next year. sport from a sustainable to find out more about the series, Sophie Hadded, Managing (75km over land and water) with In 2006, Michael Lemmel and angle and at every race or www.dryrobe.com to purchase Director, said: “We look forward to the only rule being that they had Mats Skott were asked if they could location, they work with local your own special edition utilising the extensive range of our to pass three different restaurants make a commercial race out of environmental organisations. ÖTILLÖ dryrobe. new client.”

www.outdoor-insight.co.ukwww.sports-insight.co.uk 32 TRI INSIGHT Research leads the way for HUUB

Dean Jackson, owner of HUUB Design, talks to Mark Hayhurst about the brand’s history and to what the future holds

Wetsuit and apparel specialist medalist Henri Schoeman, background. I did some work had already been signed up. HUUB’s goal is to appeal to both Paratriathletes Phil Hogg, Joe with Swim Smooth, who are a After the Olympics he phoned me beginners and top athletes in Townsend and Olympic Champion group of advisors on the freestyle and told me to get my bid in and I the sport of triathlon. Jetze Plat. As well as possibly swim stroke in triathlon, and they was successful.” That’s the aim of owner Dean the greatest supported female categorised this main swim group HUUB’s success derives from Jackson who set up the business athletes in triathlon - twice as Arnies, whose legs just sink. So the research they carry out. back in 2011 combining research, World Champion Helen Jenkins we created the phrase ‘leg sinkers’. Originally the company carried out science and reality to come up with MBE, Yvonne Van Vlerken, Jess “So we thought what if you their research in Eindhoven, using their wetsuits. Focusing wholly Learmonth, Sophie Coldwell, reduce the buoyancy in the chest, the MAD ( Measurement of Active on the athlete and maximising Georgia Taylor Brown, and Hannah give the upper body more freedom, Drag) system which was invented performance and comfort, their Cockroft. Also, proudly supporting make it thinner, more flexible but by professor Huub. They then technical improvements with. Dean wetsuits are worn by some of the Professor Greg Whyte and the really stack the thighs and hips. collaborated to develop their own added: “We produce a premium biggest names in the sport. HUUB young inspirational That way you’re going to change system, with the help of Innovate range of goggles. We have an wetsuits, clothing, accessories Bailey Matthews. the profile of the drag in the water UK, which has 17 force plates, and interchangeable lens goggle – so and goggles are worn by sporting Dean Jackson said: “I used because your hips are higher and is one of the most advanced piece no matter what the light you can stars such as Rio 2016 medalists to work for three other wetsuit more streamlined. of technical swim measurement swap the lens out. We also have a Jonathan and Alistair Brownlee, companies, bicycle brands and “We created our top suit, the equipment in the world. It is now goggle that is photochromic – so Richard Varga (fastest swimmer running brands. I am one of Archimedes, but I used two housed in their research facility depending on the light condition in ITU triathlon), Olympic Silver the few in the industry that has buoyancies. So there was the in Majorca. the lens changes. And we’re really worked in Swim, Bike and Run. buoyancy for the 15 per cent that Dean said: “I wanted to excited because our top end goggle, And at 41 years old I lost my job were excellent swimmers and there own my research. To have which looks amazing, is going to at blueseventy, which is another was the buoyancy for the three – the endorsements of athletes be able to have prescription lenses triathlon company, and I thought five, which stands for 3mm and was invaluable, to have that and that’s going to be available in now is the time to do it on my own.” 5mm, which was for the leg sinkers. endorsement alongside science December. So you will be able to He found a small group of So I had a statement product that puts us head and shoulders have a prescription goggle that investors, in Nottingham, who was ideal for all the market which above any other brand. No other looks cool! backed him with £25,000 in no-one else was doing and, in fact, brand has access to the testing “Also we are going to be 2011 and, with professor Huub I was appealing to the bigger side equipment we have and also the launching, hopefully before Toussaint, who he named the of the market while the other range of athletes. Christmas, a heated pant that you business after, developed a fast brands weren’t.” “Our most popular product at put on and use before competing, wetsuit at the research centre Two of Britain’s most famous the moment is a wetsuit called the which can crossover into any sport, in Eindhoven. triathletes are the Brownlee Varman – which is a cross between that can provide up to a nine per Dean said: “I’d spent six years brothers, Jonathan and Alistair, the names of Richard Varga, who cent increase in performance. as marketing and head of running and Dean was extremely pleased to has more first out of the water in “It’s born out of working with for ASICS in the UK and it just get them into HUUB suits. triathlons than anybody else, and the Huub Wattbike cycling team. occurred to me that in the same Dean said: “I’d worked with their Henri Schoeman, who is also the We engaged with the cycling team way that we all don’t run the same, manager, Richard Downey, over other most prolific first out of the to give us a presence in cycling but we all don’t swim the same way. the years because I used to be an water person in triathlon.” more to endorse the aerodynamics “I discovered that 85 per cent of agent in triathlon. I’d contacted him And it’s not just wetsuits of the tri suits. That’s led us into triathletes were not from a swim before the 2012 Olympics but they that HUUB are looking to make developing a whole cycling line.” “ To have the endorsements of athletes was invaluable, to have that endorsement alongside science puts us head and shoulders above any other brand. ”

@TriInsight Tri hub www.sports-insight.co.uk Sports Insight @TriInsight @SportsInsightHub The place to source all your products and services

P:2 Propel Wetsuit 361-FEISU Kayenne 1500T2 women’s The 2XU Propel Wetsuit is the most buoyant Fast, just fast, nothing slow, stripped wetsuit from 2XU. Together with super- of anything that’s not fast. Features Polarized Lens running shoe With its unique, oversized lens design, Using data from ’s sports stretch arms and underarms, an extremely include breathable air mesh, microfiber the Kayenne combines expanded four- research lab, they designed this 1500T2 comfortable neck, rollbar and floating zip, suede, Fitz-Rite midfoot has soft internal point vision with superior hydrodynamics women’s running shoe to help you tackle this wetsuit has been designed to increase webbing to hold the foot secure, Lite EVA, thanks to its low-profile micro-frame. This any distance, from a 5K to a marathon. hydrodynamics and comfort in the water. Lightweight cloth rubber outsole supporting combination makes the Kayenne a perfect The perforated synthetic mesh upper is blown rubber pods for better traction and choice for a competition, whether in a pool enhanced with FantomFit tech-driven acceleration and full ground contact outsole. or open water. Polarized lens reduces glare overlays and a Meta-Lock midfoot wrap. and increases contrast, making it ideal for swimming outdoors.

www..com store.361europe.com www.aquasphereswim.com www.newbalance.co.uk

Roka R1 Goggle Afire Swim Cap SCOTT Wilier Turbine The R1 has a smaller form factor for The 100 per cent silicone Afire Swim Cap, improved hydrodynamics, and its innovative from Ryzon, will help you cut throught the Cadence PLUS frame The Cadence PLUS was designed and The Wilier Turbine frame with unique construction and design enhances comfort. water and is a must-have accessory. An ultra-soft but protective TPR gasket for developed for SCOTT’s world class road racers features and a host of innovative aspects, comfort, along with a firmer nose bridge and triathletes. They leveraged their extensive provides the perfect response to the ensures the goggle stays securely in place. aerodynamic expertise to make one of the needs of triathletes around the world. A Reduced architecture along the top frame of fastest and best ventilated helmets in its class. product developed on the basis of four the goggle accommodates a retroscopic lens This was achieved through optimization of fundamental pillars: aerodynamics; braking angle, radically opening the forward field of airflow on both the outside and the inside of efficiency; wide range of positions; ease of view. Patented internationally. the helmet. transportation.

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www.tri-insight.com HUUB page_SPORTS INSIGHT 27/09/2019 14:21 Page 1 ANALYSIS 35 HOW TO USE INFLUENCER MARKETING TO GROW YOUR SPORT AND FITNESS BRAND

The concept of a brand hiring hockey and created advocates of a social media influencer to Tom Inskip, Head of Sport the sport. promote a product, service, The six videos created by the event or wider campaign isn’t and Fitness at leading UK influencers reached more than new. 122k views across their YouTube With many brands reporting PR Agency The PHA Group, channels, a number that was that traditional advertising are significantly higher than any becoming less effective, it is no discusses the best approach previous England Hockey YouTube surprise that more and more to ensuring Influencer content. This content directly brands are including permanent challenged the negative perception influencer marketing spend in their Marketing can impact your of the sport and positioned it as a budgets. No longer can we afford sport for everyone. to think of influencer marketing as own sport or fitness brand a novel strategy, when by the year Gifting Influencers 2020 influencer marketing global positively Another way of securing influencer spend is set to become a billion- content is to gift your products dollar industry. just the social media influencer on the influencer marketing action a press day where they get access to them, so they can experience Brands like and adidas they set out to be. Alice Liveing, it can create a barrier. that other people wouldn’t, and give your product first-hand and form a have led the charge when it comes who has an Instagram follower However, there are many ‘micro- them the VIP treatment during the relationship with the brand. When to influencer marketing. Reebok’s count of more than 600k, has influencers’ (commonly regarded event. gifting products to influencers, #PerfectNever campaign, which recently launched her own as a social media influencers with This is something England don’t just package it up and send aimed to empower women by podcast which has featured celebs approximately 2,000 – 20,000 Hockey did incredibly well last it in the post, think of unique ways celebrating their imperfections, such as Gabby Logan and Kelly followers) who may not charge year. The organisation wanted to to interest them. An engaging way combined influential power Holmes. Meanwhile, Bradley brands to publish posts, depending enhance the perception of hockey to deliver a product could be to houses such as Gigi Hadid and Simmonds, who carved a career on what is offered to them. amongst 8-13 year olds. To do this, hand deliver the item to them and Ariana Grande with more niche, out of training footballers, is they set up a YouTube influencer educate them exactly on how to use country specific influencers such now a GQ fitness trainer and has How to secure high campaign to challenge the the product correctly. as athletes, actors and musicians numerous commercial deals, profile influencers perception of hockey being ‘uncool’. If perhaps you can’t hand to reach the right audience. The including with Marks & Spencer. without paying them England Hockey identified five deliver the product, or if it’s not campaign is widely regarded as one This proves that influencers are If you’re serious about recruiting influencers and offered them once- something that requires a first- of the best influencer marketing becoming celebrities in their own social media influencers but don’t in-a-lifetime experiences with the hand walkthrough, package up campaigns created and, last year, right through their social media necessarily have the budget to England Hockey team so that they the content in a bespoke gift set, the sportswear giant went a step careers. put behind paying them, the best could create their own content and accompanied by other products and further by announcing it was While these influencers will way to try and recruit them is to tell a young audience how great and goodies that could help strengthen building an in-house influencer help you reach a wide audience, create experiences that are unique cool hockey is. a relationship between the brand team, with the intention of bridging most if not all will charge a fee for and special. Asking an influencer They worked with a range of and the influencer. You should be the gap between its marketing team promoting your client. For larger to promote your sports event by influencers including YouTube aware though that any subsequent and digital influencers. brands with bigger marketing offering them a free ticket won’t megastar Amazing Arabella down social posts that result from Meanwhile, adidas has used budgets this may not cause too get you very far. You need to offer to micro influencers such Liv Rook product gifting could – and should – the innovative tactic of creating many issues, but for smaller them more than this, grant them to produce highly engaging content have the #Gifted hashtag included its own bespoke content that brands who are looking to get in access to sporting talent, arrange that challenged the perception of as part of the caption. features influencers within it. As an influencer, this content is something you want to be involved in and want to share across your social channels because it’s different, exciting and more often than not, something you wouldn’t be able to produce yourself. As a result, adidas, ends up with engaging content for use on their own channels and a group of top fitness influencers sharing the same content with their thousands of followers. This is a tactic that works incredibly well when spreading campaign messaging or supporting kit launches. The Influencers Fitness influencers impact consumer behaviour significantly and there are plenty of fitness influencers you can utilise in the UK to help grow your brand. The likes of Chessie King, Alice Liveing, Ryan Libbey, Alex Crockford, Zanna Van Dijk and Bradley Simmonds are all hugely influential individuals who have grown their own channels significantly in the past few years. Their power is now so great that FITNESS INFLUENCER ALICE LIVEING they’re growing into far more than

www.sports-insight.co.uk 36

STEELY DAN Having secured his place in the pantheon of all-time All Black greats, Dan Carter’s time on the pitch is drawing to a close – a testament to the strength of his 2015 comeback, and the misplaced faith some in the sport once had in writing off one of rugby’s most exhilarating individuals. He talks to Peter Wallace.

@SportsInsightUK INTERVIEW 37

o represent your nation at any sporting event is something worthy of Trecognition – but for rugby hopefuls hailing from New Zealand, the chance to pull on the iconic strip of the All Blacks is a challenge only the elite will ever overcome. Elites such as Dan Carter, widely regarded as one of the greatest fly halves to ever grace the game. “It was always a dream of mine that first started in 1987 with the All Blacks World Cup winning side,” Carter, now 37, recalls. “I remember watching every single game in New Zealand and ever since then I wanted to be an All Black, but realistically I never really thought it would happen. “So, when that dream became a reality in 2003, it was the best day of my life and I never wanted that feeling to stop. What I love about that journey is being able to inspire other people, the youth, to live their dreams. I think it’s a very important thing to dream big and just work hard to be able to live those dreams.” Having seized the chance for his international debut at just 21 years of age, Carter went on to become the highest point-scorer in test match native Crusaders and first stint so to be able to achieve that was a out another, albeit more jovial, on- history. The Canterbury-native, with Racing (played out either pretty proud moment, and yes, it pitch aspiration. therefore, has done more than most side of a season with Perpignan) was a pretty special team and I was “It was my last conversion and to carve his name into the history saw him win accolades at both thankful I was able to be a part of it.” we were ahead by more than a books alongside some of his home a club and personal level – even For Carter especially, the 2015 try. Liam Messam ran on with the nation’s greatest sporting exports, becoming the highest-paid player victory holds huge importance. kicking tees and said, ‘Why don’t even if he humbly admits: “I don’t in the world to boot – it is the 2015 In 2009 he ruptured his Achilles you kick it with your other foot?’. play the game to make records.” New Zealand World Cup winning tendon playing in France, costing It brought back a conversation I “It’s obviously very nice,” he squad that ranks highest in Carter’s him a club season and potentially had with Aaron Smith, our young smiles. “I’m extremely proud estimations. derailing his astronomical rise in half-back, before the tournament. to reach certain milestones “I don’t know whether it’s just world rugby. He asked me if I had ever taken a throughout my career, but I think the 2015 side, but it was the team “Though not many people conversion with the wrong foot? it’s more something that I’ll look the coaches brought together after noticed, I was pretty close to And I was like, ‘No, but I’d love to, back when I finally hang up my the 2011 World Cup, so I think the retiring from the game,” he admits. because as a kid on the back yard, I boots and finish playing and look success of 2015 almost started “But through friends and family, used to kick with both feet’. back on my career and be extremely three years before that,” he nods. coaches and team-mates, they gave “And he goes, ‘Well, imagine if it proud of. You know, I was just lucky “We had some amazing years of me a lot of confidence to stick at it was in the World Cup Final, and it’s enough to play for some successful undefeated seasons; to think we and give it one more crack.” the last kick of your international sides to give me the opportunity to only lost three matches in four Post-World Cup, Carter career. Imagine how good that score so many points.” years was amazing. finally ended his All Black dream would be?’. And then the moment Carter’s club tenure spanned “I think the 2015 side was a alongside regular team-mate Richie came, so I thought why not, and the globe, with the star recently reflection of all the hard work in McCaw – “He would put his body kicked the conversion with my having a return to France’s Racing the years leading up to that World in some pretty dark places,” Carter wrong foot. It was a great way to 92 curtailed after a failed medical, Cup. This team was all about says of his international captain. sign off my All Black career.” following a mooted switch from creating history. No other nation “And put his body on the line more With a move back to France now Kobelco Steelers in Japan, with had won back-to-back World Cups; than anyone that I’ve ever seen.” proving unlikely, Carter is at long whom Carter has played since last no other All Blacks side had won a The pair retired after a match in last staring down the prospect of season. Though his time with his World Cup outside New Zealand, Christchurch in which Carter lived retirement – though no one can deny he has left everything out on I think the 2015 side was a reflection of all the hard the pitch over his decade-and-a- “ half stint in rugby. Most sportsmen work in the years leading up to that World Cup. would be looking ahead to a well- deserved break, but there’s every This team was all about creating history chance that Carter’s career may ” take another turn, for the man who gave so much to the French game could soon be lending his talents across the Atlantic in the NFL. “I went to visit the Patriots in 2013 and I just thought I was going to visit the facilities, but the scouts had obviously done their homework and worked out who I was,” he explains. “I’d kicked a few goals with a rugby ball, so they showed a bit of interest. “It’s always been a bit of a joke of mine, being my retirement plan, hanging up my rugby boots and going to kick goals in American Football - I couldn’t think of anything better. Letting my body recoup, not having to make tackles or take the ball into contact any more would be quite nice… just being paid to kick goals!”

www.sports-insight.co.uk ATAK page_SPORTS INSIGHT 14/08/2019 15:25 Page 1 RETAIL 39

VENDOR VERSUS SELLER CENTRAL Paul Sherratt, of Solutions for Sport, explores amazon options

've written many times over your products in the Fulfilled by that they have begun selling The process is relatively result in some retail customers the years about the impact Amazon or “FBA” program. Fees through Vendor Central with some straightforward and is simpler requesting to purchase these lines. of Amazon on the sporting are associated with each option success and are then contacted by through Vendor Central than However, if your channel strategy Igoods industry - the traffic, and but, FBA fees include storage and an Amazon buyer. A tell-tale sign through Seller Central. As a and communication is clear then subsequent sales, that it has brought shipping costs. that a company is selling through vendor, your primary focus is on these issues can be turned into a to many brands, and also the Key to note here is that products Vendor Central is the phrase “ships filling purchase orders, billing, and positive that you are looking to opportunities it has opened up for can be listed for sale alongside your from and sold by Amazon.com.” avoiding chargebacks. As a seller, maintain brand kudos/visibility/ many businesses to penetrate new listing (for example by some of your especially utilizing FBA, you will be pricing but adopting this strategy. international markets. retail customers) and this is the The Pro's and Cons responsible for sales reconciliation, Another issue to consider is But one of the key questions I first fundamental point to consider. Both Seller and Vendor Central lost inventory, and taxation that often manufacturers discover regularly get asked is what's the If you do not have control over your will allow you easy access to a liabilities. that their retail partners and/or difference between Vendor Central supply chain you may end up in a huge marketplace (over 40 per However, be aware that Amazon unknown Third Party sellers list and Seller Central and which one is price war with your own customers. cent of UK eCommerce traffic is has very specific and rigid and sell bundles or older versions of right for my brand strategy. However, if you are the first to to amazon.co.uk). Within Seller guidelines for filling their purchase their products without consent. Lets start with the basics: The list the product then you do have Central, as a manufacturer, you orders. Vendors that struggle with Legal challenges have been made fundamental difference between control over the listing and thus will have the advantage of a much maintaining stock and/or quickly over the years but with limited Vendor Central and Seller Central the brand and product messaging higher selling price and thus some fulfilling orders open themselves up success and thus the most effective is who will be selling your products. relating to the product. margin gains. However, if you have to significant chargebacks. way to combat these is to firstly With Vendor Central, Amazon’s At the time of writing, a clear deep market distribution then the enrol in the Amazon brand registry retail team buys and resells your advantage of Seller Central is the likelihood is that you will end up Control programme and then use this to products to their customers. With ability to push out listings to other selling against your own wholesale Control over price, messaging empower Amazon to remove the Seller Central, you are selling Amazon global marketplaces. customers and price point erosion and channels is often the primary listings. directly to Amazon’s customers. However, it seems likely that may result. Revenue made against concern when looking at the additional legislation will be all sales will be available for Amazon options. On Seller Central Conclusion Seller Central implemented which may make this immediate withdrawal and thus you can control the price. On With so many shoppers using Amazon Seller Central (often more challenging in the future, cash flow advantages exist. Vendor Central Amazon decide the Amazon as the first website they referred to as Marketplace) is the particularly within the EU. Any items stocked in FBA qualify selling price. visit when making purchasing web interface used by brands and for Amazon Prime which continues With that in mind, if your decisions it is critical that brands merchants to market and sell their Vendor Central to drive shoppers to purchase by products are already in the market have a clear strategy to reach products directly to Amazon’s Amazon Vendor Central is the web offering next day delivery. Having then it is likely that to control these shoppers. Amazon search customers. In this instance you are interface used by manufacturers your products sold as a first-party either option will be challenging. is, arguably, more important than a ‘Third Party Seller'. and distributors. If you sell via seller through Vendor Central One solution is to create either google search and thus it’s critical As a marketplace seller, you Vendor Central, you’re called a means that, as far as shoppers are completely new, or bundle, that you create a marketing strategy have two options for fulfilling first-party seller and are acting concerned, your product is being products that are only offered on specific to Amazon. orders you receive from Amazon’s as a supplier in the same way as if “sold by Amazon.” That seal of seller central. A combined Seller Central customers. You can handle the you were wholesaling goods to any approval can provide a boost in This ensures price points can be and Vendor Central strategy can shipping, customer service, and other retailer. consumer confidence that you don’t set by the brand and not disrupted be effective as long as selected returns for each individual order Registration on Vendor Central have as a third-party merchant and, by other third party sellers listing products are placed accordingly yourself or you can allow Amazon is by invitation only and it is often like FBA, is eligible for Amazon against them. Margins can thus and as long as the wider channel to handle this for you by enrolling the case with many of my clients Prime. be maintained. This strategy may strategy is considered. “Control over price, messaging and channels is often the primary concern when looking at the Amazon options”

www.sports-insight.co.uk 40 CYCLING GET ON TRACK WITH WOMEN’S CYCLING Fiona Bugler investigates the state of women’s cycling and explores opportunities for retailers to reach and engage with women

ycling is a male dominated and longer distances are where women, willing to learn quick and and from equal pay at the women excel, as demonstrated share ideas, tips and knowledge, highest levels, to equal levels by the recent outright win at the emerge. In Spring last year we set Cof participation, there’s a cycling 2,500-mile Transcontinental up a Facebook group, it quickly gender gap. Race by 24-year-old German grew and we now have 4,000 active Transport for London’s report cyclist Fiona Kolbinger. and engaged members.” from 2014 found that 20 per cent Strava, the running and cycling of men reported being regular tracking and social network app We Ride cyclists, compared to eight per which sees athletes log 15 million It’s clear that many are seeing cent of women. At a professional activities a week, also reveals the potential and opportunity to level, the inequality between men that women are running more grow women’s cycling. There’s a and women is widely reported, than men, with a massive 66 per positive and proactive stance on with women’s pro teams not cent more uploads – 90 million cycling being taken by governing gaining sponsorship, for example, uploads of running activity bodies. In 2013, off the back of the announcement from One Pro compared to men’s 50 million; 2012 Olympic enthusiasm, British Cycling that they would be unable but with cycling, the picture is that there are eight times more men cyclists are growing,” says Philip Cycling launched its #WeRide to run a planned UCI Women’s almost a mirror image the other cycling than women. Bingham, Managing Director of strategy to get one million women team for the 2019 season due to way round, with men accounting Velovixen (https://www.velovixen. cycling by 2020. By 2017 the lack of cash. On top of this there’s for 60 per cent more uploads (382 Female Groups com). “For decades men have campaign had influenced 723,000 the perplexing question of the million compared to 234 million But things do seem to be changing. dominated cycling, but as a brand women who weren’t cycling to get TARGET DRY 1.2_SPORTS INSIGHT 10/09/2019 10:00 Page 1 absence of a female Tour De from women). In addition to the “Cycling is male dominated, and a community we’re seeing a on their bikes. HSBC have backed France, particularly as endurance 2018 Strava figures, stats reveal but communities of women passionate, enthusiastic group of British Cycling’s female only rides

@SportsInsightUK CYCLING 41 programme Breeze Ride, a brilliant initiative aimed at getting women started, with all women groups led by Breeze qualified group leaders, and with the message, #TogetherWeRide. In the 2017 report there were 150,000 female attendances at HSBC UK Breeze bike rides, and it continues to grow. Don’t go Segment Chasing So how do retailers and brands reach this growing market? Velovixen, which launched in 2012, understands what works for women, and what doesn’t. “Our community has shown us that women are far more pre-disposed to being open about what they need to learn, about asking questions, and they quickly put into action what they pick up. We’ve seen people go from absolute beginner to full blown skilled competitor in an ultra event in months,” Philip Bingham added. Jenni Green, founder of women’s cycling club and hub, BIA Velovixen recognise who their she runs female-only getaways an opportunity to grow off-road for the mass market, Peleton, Cylcing (https://biacycling.com), customer is, as the image on their in Devon and an online shop. riding, on non-technical paths the high growth at-home spin said: “Women quickly pick it all up. website shows ordinary women, “There’s been too much such as river, bridal and tow class has added stretching and Being part of a group and working of different ages, shapes and sizes shrinking and pinking. When paths.” With safety in mind the yoga to the app, in recognition of together is a big thing for women. modelling the best-selling pants! women go to bike shops they can growing indoor cycling market women’s desire to do more than It’s not all about heads-down be made to feel stupid in the same and at-home training apps such just cycle. chasing Strava segments. Our Having a purpose way they are at car mechanics. as Zwift and Peleton are well E-bikes have also grabbed groups are relaxed with coffee and “Many of our customers are over We expect to be explained to, not positioned for the new breed of the cycling market by storm, photo breaks. We’re launching a 40. They’re women who’ve lived, patronised or over-sold to.” female cyclists. At the elite end, and technology is driving their kids’ ride, where we get mums and been through things, and cycling Zwift Women’s Academy is an popularity. “As well as being kids to ride together.” can be transformative, the fulcrum Barriers to overcome eight-week training programme more inclusive allowing weaker around which improvements in life Green and Bingham both agree with a pro contract on offer. And riders to join stronger groups, Offer Solutions can rotate,” Bingham said. Green’s that there are many obstacles we’re running out of space for Real Women entire brand is based on this bigger for female cyclists, and these and need to find alternative, As in many other realms, women purpose: “BIA is the Greek goddess include a different attitude environmentally-friendly ways to will relate to women like them, real of strength and power and raw to road safety. Safety travel,” Bingham said. “In the last women tell the story – and address energy. Cycling is an analogy in life. is a concern for both five years we’ve seen big changes. real-life problems. Recognising So often we think we ‘can’t’– but men and women and Even the smallest brands now the need to make simple but vital women are extremely capable, a UK Cycling poll in include a complete women’s tweaks to their female cycling especially when we get together 2018 found that 57 per range of clothing.” products, Huub Design took on with other women of the same cent of the 2,024 who board advice from track cyclist mindset.” answered the survey were Katie Archibald. When she started concerned with road safety. working with the brand she quickly Growth areas “Women are more sensitive pointed out the need for them to The growth in Sportives is helping to risk,” Bingham said. make changes to their chamois to promote growth for women’s “Women do feel (the padding in shorts). cycling. “The sportive market is more vulnerable “After 30 years of cycling continuing to grow and diversify, on the roads,” clothing designed for men, obvious with the season getting longer and added Green. things had been overlooked,” organisers offering events for an “But, this explains Head of Cycling Jacob ever-growing spectrum of riders,” Tipper. “In response to Katie’s said Lorna Johnston, a British insights, we immediately went to Cycling Sportive Blogger on the work to design the ideal chamois British Cycling Website. “Sportives, for women. Our biggest seller like the all-female Ride the Night has been our own brand padded in Windsor with around 3500 knickers. It’s a practical product people, will help to get more that a woman can wear under jeans women out on their bikes. There to get to and from work.” was such a buzz at the event, there was fairy lights and tutus, but it wasn’t an easy ride – 100Km to London and back through the night.” Green spotted a gap in the market for female cyclists. As well as her cycling club in Maidstone, “For decades men have dominated cycling, but as a brand and a community we’re seeing a passionate, enthusiastic group of women, willing to learn quick and share ideas, tips and knowledge, emerge.” Philip Bingham, Managing Director of Velovixen

www.sports-insight.co.uk TAYLORS page_SPORTS INSIGHT 10/09/2019 10:02 Page 1 BUISNESS 43

ONE PERSON'S TEDIUM IS ANOTHER'S ENTHUSIASM Paul Clapham examines boredom in the workplace and how to deal with it

nce they’ve been working remember. Actors and rock stars was really proud of his job: to Until relatively recently the only turn a passion into a million. All of for a number of years most spend a lot more time practising him, it was in a creative field, it reasons for working were to put this is happening on a daily basis people have had a boring job, the same thing over and over required precision and attention food on the table, pay the mortgage/ and the people involved don’t call Oone that they leave pretty rapidly. rather than actually performing. to detail and was well paid. rent and clothe the family. Now it work because it’s an enthusiasm. Interestingly, it turns out that an old This matters because employees In the same vein, I used to work it’s about job satisfaction – nice if But it’s mostly dull and repetitive. adage of employment: ‘people quit can often misinterpret boredom as in the marketing department of a you can get it but not essential. Your customers will be sports a boss not a job’ is in fact wrong. general dissatisfaction with a job City insurance company where I Work is a means to an end, not enthusiasts. Hopefully your staff Writing in the Harvard Business and leave, which is bad for both the had to mix with actuaries regularly. the other way around. Silicon Valley are, too, otherwise you’ve got the Review, Lori Goler, head of people employee and the employer alike. These are the people who assess and its billion dollar unicorns have wrong staff. Encourage them at Facebook (where do they get It’s far better to have a culture that risk for all forms of insurance. led to people thinking that chasing to talk sport with customers. these titles?) said that they leave says ‘how can we make your job When your renewal notice shows the big bucks (and working 168 When Ben Stokes was setting the when their job is not enjoyable, or better for you’. Money and perks a big hike, spit in the general hour weeks) is all life is about. country afire recently, what's more their career is stagnant or their don’t come into it, incidentally. direction of the Institute and It’s not and it certainly isn’t what natural than to talk about it? strengths are underused. That at Jobs that appear dull on the Faculty of Actuaries in Holborn. happiness is about for most people. As a final point some people least is what they told her and we face of it can hold endless interest They are not exciting people. Elon Musk notably said “nobody are apparently naturally inclined should not forget that people lie for some people. I recall having How could they be when changed the world on 40 hours to be bored. More than that, through their back teeth when some 16 sheet posters printed they spend 37 hours a week a week”. True. It didn’t take that and rather worryingly, a rising explaining why they’re leaving. many moons ago, long before studying statistics on computer long. Lennon and McCartney and generation of children are Boredom is a part of work. Even short run digital print was even spreadsheets? Consider, too, that Jagger and Richards could lay claim not learning how to entertain sexy, glamorous jobs have their a glimmer in a printer’s eye. The those statistics address, inter alia, to achieving that change and they themselves. This, it is suggested, longueurs. 87 per cent of people printers employed a guy to touch such lively subjects as mortality, did it when they weren’t working. is because of excessive screen experience boredom at work, in one of the four process colours morbidity and personal injury. Consider, too, the detectorists time from an early age and hence according to Psychology Today. where the machine had missed. The dignity of labour. A boring who regularly discover big bucks constant stimulation by games, Read any of John Le Carre’s novels That would have had me and, I job puts money in your bank each hoards of gold, silver and precious TV and Facebook so they never and it is clear that spying, a pretty suspect, most people climbing the month, it gives you self-respect. gems or those who pan for precious have to do that for themselves. glamorous calling if you want, has walls and screaming by lunchtime It enables you to pay your way, metals in Welsh rivers. Then there Tell them to go outdoors and its boring bits. Le Carre is an ex-spy, on the first day. He, by contrast, hold your head up, buy your round. are the artists and writers who climb trees or play football. “Jobs that appear dull on the face of it can hold endless interest for some people.”

www.sports-insight.co.uk ENERTOR page_SPORTS INSIGHT 10/09/2019 09:54 Page 1 MY SPORTING LIFE 45 ROAR YOUR WAY TO STRENGTH AND FITNESS Tony James talks to former Olympian and one of the UK's most successful personal trainers Sarah Lindsay

hat have Melanie What is just as effective, confidence, and more and more “With weight-training you are Sykes, Caroline Flack, according to her celebrity clients, people are looking for a more changing your body composition. Pixie Lott, Christine is Lindsay’s warm concern athletic, stronger, physique If, for example, you manage to WLampard, Ellie Goulding and that clients will have the best instead of just getting thinner. gain 3lbs of muscle you are using Sheridan Smith, to name but chance possible of success. She “The secret of Roar Fitness an extra 150 calories a day by a few, got in common apart listens to their needs, provides is maintaining strength and doing nothing. So if you have a from being rich and famous? a non-daunting programme muscle. With the right approach, break, go on holiday, or perhaps They will tell you that their they can follow, and gives almost anyone can achieve a flat eat a bit extra you’re not going health, appearance, and almost them the confidence to see it toned stomach within 12 weeks, to gain weight straight away.” anything else you care to through in order to achieve but that definition is ultimately Three-times Olympian and mention, have all been changed whatever they set out to do. dependent on being lean. ten-times British short-course by a former world class British “We provide a friendly “People usually come to us to speed skating champion, Lindsay speed skating champion with the environment and we have gone change what they look like but began her career as a figure-skater uncanny ability to use personal to the ends of the earth to get the it always starts with strength. and was talent-spotted during training to motivate her clients best team of trainers there is. Our When you’re stronger you can a competition. After making to previously unimagined levels sites area not like normal gyms - train harder. The first thing you the British team in 1996 she of fitness and wellbeing. they’ve got a real club feeling.” do is make somebody strong and appeared in the 2002 Salt Lake As a result, since retiring as Many clients become friends - then they can decide what they City winter Olympics, Turin in ten times British speed skating singer Pixie Lott sang at Lindsay’s want to do with their body 2006 and Vancouver in 2010. champion and three times recent wedding - and many find it “A transformation course is A European gold medallist, Olympian, Sarah Lindsay has hard to believe what a difference usually 12 weeks .You can do double world silver medallist, become one of the county’s most becoming stronger, fitter and almost anything in that time she retired in 2010 and became successful personal trainers with slimmer can make to their lives. if you have full commitment. strength and conditioning coach an ever-growing list of celebrity “A lot of people come to us You aim to give clients a taste to Team GB figure-skaters before clients and a reputation for because they don’t feel good,” of how it feels to be looked after making the transition into full-time inspiring people to achieve levels Lindsay told us. “People are very like a world class athlete. coaching and personal training. of fitness which they had assumed nervous of the gym and the idea “As an elite athlete I had several “I wanted to help and inspire were far beyond their reach. of using weights. Being able people looking after me - physio, people to feel confident in Drawing on her two decades to put people’s minds at ease, coach, nutritionist, psychologist,” themselves and achieve their of elite disciplined training and having them come in feeling Lindsay remembers. “So when I personal goals,” Lindsay says. nutrition, Lindsay’s style is heavily out of sorts and leaving feeling started personal training I put “I am passionate about health focussed on weight training in brilliant is very rewarding. together a team of experts to and fitness and what we do order to burn fat and build muscle. “A high percentage, particularly provide a holistic experience.” at Roar Fitness is based on She is passionate about passing women, will actually be able to For instance, clients have performance, smart training and on the benefits of building a toned change their personality. Some regular consultations with eating in order to perform.” trim figure through strength people tell me they are a nutritionist who adjusts She also finds time to be an training and clients can expect self-conscious and meal plans based on ambassador for Right to Play, to find themselves lifting loaded ashamed of how their progress. which uses sport and play to barbells or doing shuttled runs they look and Recommended educate and protect vulnerable pulling a weighted sledge. have reported an diets include an children in some of the world’s At 39, with the energy and improvement in increased intake poorest countries. “Sport physique of someone at least a their sex lives of fats, protein continues to have a huge impact decade younger, Lindsay is no after our course. and vegetables on my life,” she says. “And I feel taskmaster. The caring approach of “We can at breakfast, passionately about its power the Roar Fitness gym she runs, with literally change lean meat or to change the lives of children husband Rich Phillips, in London’s lives. We have white fish at for the better. Every child Aldgate, now overflowing with 300 cases where night. Daytime deserves a chance to succeed.” clients, has paid off so spectacularly husbands meals should Lindsay met Rich Phillips that two more London gyms will be haven’t seen contain most of at a gym in which he worked opening in the next few months - their wives your calories. as a personal trainer. Now both double the size of the original. without She believes partners in life and in business, What is the secret of her clothes for five that Roar’s focus Roar Fitness is a brand leader extraordinary success since years. Others on strength over with exciting times ahead. creating Roar Fitness in 2016? don’t go on cardio is down “Rich became my mentor,” Simply, it’s: eat well, train three holiday - one to her belief that Lindsay has said. “He was way times a week and that’s it... client had calorie-counting ahead of the game, the best in But Lindsay maintains it’s the never been on is not a long- his field and taught me all about way you train that makes the holiday as an term solution. As personal training, which is very difference and is adamant that adult. After soon as you stop different to training as an athlete. I weight-training is the only real improving exercising or eat have learned everything from him. answer to lasting weight-loss. her health more you will “I’m also inspired by so many “We don’t do any cardio. and figure, she probably gain fat. people who give me the ‘get- I’m not anti-cardio but I went travelling But to become up-and-go’ every day,” she says, don’t think you should pay a for a year. strong and “...my clients, who overcome trainer to watch you run on a “I love being increase muscle their fears and insecurities treadmill. Cardio is a calorie- strong. Being will improve and put themselves on the burner but in my experience physically capable your metabolism line to make huge life changes, it doesn’t deliver weight- of doing anything and keep fat off in fact anyone who can be training’s long term results.” gives you huge long-term. successful...and stay kind.” “I am passionate about health and fitness and what we do at Roar Fitness is based on performance, smart training and eating in order to perform.”

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the independent world of sport retailing Be aware of your speed ince I stopped drinking in Not a flicker. Barry consulted the else was driving fast and he had 1974, after inadvertently hairdryer. "You were travelling at no option but to do the same or be reversing the wrong way up 34 miles an hour in a restricted bashed into by following drivers. Sa one-way street after attending area. Have you anything to say?" "They're all lunatics on the road the (spectacularly unsuccessful) "That can't be right," Norman said. today," he said. "If you lined up launch of a unicycle chess league, "We haven't been out for an hour. all the cars in the world end-to- I've quite enjoyed being stopped by Give us a break, mate." end some twerp would still try to the police. But Barry was busy writing out a overtake them." I said I was there You know the sort of thing: ticket. "It could be eighty pounds or because my assistant had tried Officer: "You are driving very a speed awareness course," he said. and failed to bribe the prosecuting carefully, sir. Have you had a drink?" "Which will you choose?" "I think officer and if the authorities wanted Me: "I'm afraid so, officer. Guilty as I'll take the money," I said. When Norman's name and address would charged. Four pints of Diet Coke he handed over the ticket, I asked they see me afterwards? and a wine-gum for the journey." what I was supposed to do with it. Maurice turned out to be a Usually the boys in blue quite like "Just keep it," Barry said. "When reasonable sort of chap who had a bit of mild badinage, but the day you collect four, you get a bicycle." been in the police until his feet Norman and I were driving back It was the only time he smiled all started giving him problems. To be from the warehouse with a van-load afternoon. honest, I didn't learn a lot during of cut-price orthotic insoles, it was He said it had been a long hard could do with a new set of balls and asked why we thought we were the actual course apart from you a different story. day. At dawn he had stopped a and the table-cushions looked a bit there. A youth with "made in the know when you're in a 30 mph area We were waved over by a drunken driver and asked him to dodgy). Perhaps I should explain United Kingdom" tattooed on his because the lamp-posts are closer policeman who looked about explain why he was out at that hour. that I had to take the course rather neck said he realised he shouldn't together and people drive faster nine and was carrying a thing "If I could," the man replied, "I'd be than get penalty-points because be there because he didn't have in hot weather than cold, but we resembling a black hairdryer. "It'll home by now." Norman can't drive the van - or a driving licence and had stolen agreed to keep in touch. be ok," Norman said. "He used to go He had also discovered that a anything that goes backwards. His the car, but could he have another In fact, Maurice has just phoned out with my sister. Hi, Barry - it's speeding lady driver wasn't wearing driving licence is only for motor- biscuit? to say that he has a mate who's a fair cop, mate. We've just done the glasses stipulated on her licence. bikes, tramcars, steam-rollers and An elderly man complained that doing a nice line in cut-price sat- Barclay's. There's a million quid in "She told me she had contacts and motor-mowers and it took him as he was travelling backwards navs which pick up all the latest that bag of shoes." I said I don't care who you know seven driving tests to even get that. at 40 mph before hitting a tree speed cameras, no problem at all. MAKURA 1.2_SPORTS"Is this your vehicle,INSIGHT sir?" 16/09/2019 Barry 14:47- you're Page getting 1 a ticket," Barry There were ten of us on the when his car jammed in reverse, And by the way, the couple of pairs said. Still hoping to lighten things said."Some people really try it on." course. The instructor, whose he wasn't technically breaking the of orthotic insoles I slipped him a little, I said: "It's an automatic The speed awareness course was name was Maurice, offered us tea law and had asked the AA to look are apparently doing wonders for but I do try to be here when I can." in the YMCA billiard-room (they or coffee and two sorts of biscuits into it. Another chap said everyone his feet.

@SportsInsightUK Ronhill PG_SPORTS INSIGHT 27/09/2019 14:18 Page 1 CHARLES BIRCH page_SPORTS INSIGHT 13/09/2019 09:02 Page 1

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