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IMPLEMENTERING AF EN NY EQE MODEL (Educational Quality and Evaluation Model) - En Analyse Med Fokus På Forandringsprocessen

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IMPLEMENTERING AF EN NY EQE MODEL (Educational Quality and Evaluation Model) - En Analyse Med Fokus På Forandringsprocessen Master in Management of Technology A alborg U niversitet IMPLEMENTERING AF EN NY EQE MODEL (Educational Quality and Evaluation Model) - en analyse med fokus på forandringsprocessen Af Michael Abildgaard Pedersen Danmarks Medie- og Journalisthøjskole Afdelingen for Medieproduktion og ledelse 4. semester-projekt ved MMT-programmet på Aalborg Universitet Rapporten er indleveret: 29. maj 2013 Abstract This master thesis concludes two years of study at Aalborg University in the Master’s program “Master in Management of Technology - Executive MBA” (E-MBA MMT). This means that this report is the fourth and final report in connection to this MMT program and thereby the fourth and final report written in relation to the company in which I am employed. Since 1998 I have worked for The Danish School of Media and Journalism, where I am an Associate Professor and where I am responsible for the disciplines “Print Media Production”, “Process Standardi- zation” and “Quality Management”. As mentioned my previous work at this Master’s program have resulted in three other reports: "Analysis of the bachelor education in Media Production and Management - Viewed from a strategic and business process oriented perspective" First semester report 2011 (in Danish) "Construction of a Pyramid – an analysis of current and alternative organizational structures for The Danish School of Media and Journalism" Second semester report 2012 (in Danish) "The Establishment and Implementation of a new Educational Quality Model - with a focus on measuring Educational Quality" Third semester report 2013 (in Danish) This fourth report is a natural continuation of the previous third report which was focused on defining “Quality in education”, examining the factors that has an impact on the students learning process and building a new evaluation and quality measurement model which was named EQE Model (The Educa- tional Quality and Evaluation Model). This fourth and final report is concentrated on the implementation process of this new EQE Model. Special attention is drawn to the characteristics of the change project and to the management of the change process. Because the company The Danish School of Media and Journalism is an independent institution under public administration, these peculiarities of the Danish public sector is described and set in relation to the management theories that are often made for companies in the private sector. One of the main characteristics of the Danish public sector is that Top Management in many cases does not have their freedom to make their own decisions. Important decisions must be approved by the gov- ernment and parliament and the prior decision-making process requires involvement of numerous user groups, committees and other groups of interest to ensure a democracy-seeking and consensus- seeking process. That means that change projects evolves unpredictably as they are formed during the change process. This has also been the case for this change project. This change project (my EQE model) has been through several committees, management groups and other forums before it now has become a part of a catalog of future evaluation forms made by a new Evaluation Committee (of which I am a member) that has just been forwarded to top management for approval. Vejleder: Professor Frank Gertsen, Aalborg Universitet Censor: Jørgen A Nielsen Indleveret antal: 3 styk Rapporten består af 160 sider (1 hovedrapport på 78 sider og 82 siders bilag) Rapporten må ikke offentliggøres, udlånes eller gengives uden tilladelse fra Medie- & Journalisthøjskolen og forfatteren Aalborg Universitet, MMT-programmet, Fibigerstræde 10, DK-9220 Aalborg Ø Telefon: 9940 8953, E-mail: [email protected], http://www.mmt.aau.dk QUALITY ? IMPLEMENTERING AF EN NY EQE-MODEL Educational Quality and Evaluation Model - en analyse med fokus på forandringsprocessen af MICHAEL ABILDGAARD PEDERSEN CLASS OF 2013 MASTER IN MANAGEMENT OF TECHNOLOGY – EXECUTIVE MBA MASTER IN MANAGEMENT OF TECHNOLOGY – EXECUTIVE MBA – AALBORG UNIVERSITY – DENMARK 2013 KOLOFON Implementering af en ny EQE‐Model (Educational Quality and Evaluation Model) ‐ en analyse af forandringsprocessen, beslutningsprocesserne og magt‐ og modstandstyper Masterafhandling på studiet i Teknologiledelse ved Aalborg Universitet ”Master in Management of Technology – Executive MBA” Indleveret den 29. Maj 2013, forsvaret den 14. juni 2013 160 sider, fordelt på 78 siders hovedrapport + 82 siders bilag I alt 64.123 ord eller 432.593 anslag © Michael Abildgaard Pedersen, Lektor ved Danmarks Medie‐ og Journalisthøjskole Emdrupvej 72 – 2400 København NV [email protected] Teksten er sat med skrifterne Calibri og Aller Display Alle illustrationer er fremstillet af forfatteren i Microsoft Word Printet på Xerox Docu Color 560 LÆSEVEJLEDNING Da læsere af dette projekt må forventes at have forskellige præferencer og interesser, har jeg udarbejdet nedenstående læsevejledning. For topledelsen på Danmarks Medie og Journalisthøjskole Side 11 – 14 ”Indledende problemfelt” Side 17 – 20 ”Forandringsprojektet” Side 23 – 29 ”De eksterne forandringer og krav” og delvist ”Erkendelsen af behovet” Side 73 – 75 ”Opsummerende konklusion og perspektivering” For undervisere på Danmarks Medie og Journalisthøjskole Side 11 – 14 ”Indledende problemfelt” Side 17 – 20 ”Forandringsprojektet” Side 23 – 29 ”De eksterne forandringer og krav” og delvist ”Erkendelsen af behovet” Side 39 – 47 ”Diagnosticering af nuværende og fremtidig tilstand” Side 53 – 70 ”Implementering af forandringsprojektet (af prototyperne)” Side 73 – 75 ”Opsummerende konklusion og perspektivering” For interesserede i forandringsledelse Side 11 – 16 ”Indledende problemfelt”, ”Problemformulering”, ”Metode og Undersøgelsesdesign” og ”Afgrænsning” Side 17 – 20 ”Forandringsprojektet” Side 21 – 53 ”Forandringsprocessen” Side 70 – 76 ”Opsummerende konklusion og perspektivering” MICHAEL ABILDGAARD PEDERSEN | MASTERAFHANDLING | IMPLEMENTERING AF EN NY EQE‐MODEL | DATE: 2013‐05‐22 SIDE 2 MASTER IN MANAGEMENT OF TECHNOLOGY – EXECUTIVE MBA – AALBORG UNIVERSITY – DENMARK 2013 Executive Summary – in English This master thesis concludes two years of study at Aalborg University in the Master’s program “Mas‐ ter in Management of Technology ‐ Executive MBA” (E‐MBA MMT). This means that this report is the fourth and final report in connection to this MMT program and thereby the fourth and final report written in relation to the company in which I am employed. Since 1998 I have worked for The Danish School of Media and Journalism, where I am an Associate Professor and where I am responsible for the disciplines “Print Media Production”, “Process Stand‐ ardization” and “Quality Management”. As mentioned my previous work at this Master’s program have resulted in three other reports: "Analysis of the bachelor education in Media Production and Management ‐ Viewed from a strategic and business process‐oriented perspective" First semester report 2011 (in Danish) "Construction of a Pyramid – an analysis of current and alternative organizational structures for The Danish School of Media and Journalism" Second semester report 2012 (in Danish) "The Establishment and Implementation of a new Educational Quality Model ‐ with a focus on measuring Educational Quality" Third semester report 2012 (in Danish) This fourth report is a natural continuation of the previous third report which was focused on defin‐ ing “Quality in education”, examining the factors that has an impact on the students learning process and building a new evaluation and quality measurement model which was named EQE Model (The Educational Quality and Evaluation Model). This fourth and final report is concentrated on the implementation process of this new EQE Model. Special attention is drawn to the characteristics of the change project and to the management of the change process. Because the company The Danish School of Media and Journalism is an independent institution un‐ der public administration, these peculiarities of the Danish public sector is described and set in rela‐ tion to the management theories that are often made for companies in the private sector. One of the main characteristics of the Danish public sector is that Top Management in many cases does not have their freedom to make their own decisions. Important decisions must be approved by the government and parliament and the prior decision‐making process requires involvement of nu‐ merous user groups, committees and other groups of interest to ensure a democracy‐seeking and consensus‐seeking process. That means that change projects evolves unpredictably as they are formed during the change process. This has also been the case for this change project. This change project (my EQE model) has been through several committees, management groups and other forums before it now has become a part of a catalog of future evaluation forms made by a new Evaluation Committee (of which I am a member) that has just been forwarded to top management for approval. MICHAEL ABILDGAARD PEDERSEN, JUNE 2013 [email protected] MICHAEL ABILDGAARD PEDERSEN | MASTERAFHANDLING | IMPLEMENTERING AF EN NY EQE‐MODEL | DATE: 2013‐05‐22 SIDE 3 MASTER IN MANAGEMENT OF TECHNOLOGY – EXECUTIVE MBA – AALBORG UNIVERSITY – DENMARK 2013 MICHAEL ABILDGAARD PEDERSEN | MASTERAFHANDLING | IMPLEMENTERING AF EN NY EQE‐MODEL | DATE: 2013‐05‐22 SIDE 4 MASTER IN MANAGEMENT OF TECHNOLOGY – EXECUTIVE MBA – AALBORG UNIVERSITY – DENMARK 2013 FORORD OG RESUME Dette er den fjerde og sidste rapport i forbindelse med masterstudiet i teknologiledelse
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