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The Globalization of K-Pop: the Interplay of External and Internal Forces
THE GLOBALIZATION OF K-POP: THE INTERPLAY OF EXTERNAL AND INTERNAL FORCES Master Thesis presented by Hiu Yan Kong Furtwangen University MBA WS14/16 Matriculation Number 249536 May, 2016 Sworn Statement I hereby solemnly declare on my oath that the work presented has been carried out by me alone without any form of illicit assistance. All sources used have been fully quoted. (Signature, Date) Abstract This thesis aims to provide a comprehensive and systematic analysis about the growing popularity of Korean pop music (K-pop) worldwide in recent years. On one hand, the international expansion of K-pop can be understood as a result of the strategic planning and business execution that are created and carried out by the entertainment agencies. On the other hand, external circumstances such as the rise of social media also create a wide array of opportunities for K-pop to broaden its global appeal. The research explores the ways how the interplay between external circumstances and organizational strategies has jointly contributed to the global circulation of K-pop. The research starts with providing a general descriptive overview of K-pop. Following that, quantitative methods are applied to measure and assess the international recognition and global spread of K-pop. Next, a systematic approach is used to identify and analyze factors and forces that have important influences and implications on K-pop’s globalization. The analysis is carried out based on three levels of business environment which are macro, operating, and internal level. PEST analysis is applied to identify critical macro-environmental factors including political, economic, socio-cultural, and technological. -
The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community)
The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community) Devita Anggraini Lestari1, Monika Tiarawati2 State University of Surabaya [email protected], [email protected] Abstract: The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. The statistical analysis used in this study uses SPSS and data analysis techniques in this study use the classic assumption test, multiple linear regression analysis, and hypothesis testing. It can be explained that the results of the analysis show that hedonic motivations and consumer attitudes has significant influential on purchasing decisions. Keywords: Consumer Attitudes, Hedonic Motivation, Purchase Decision INTRODUCTION The mushrooming of boyband’s or girlband’s concert tours in Indonesia shows that how much Korean music is more interested in this country compared to other countries' musicians marked by a Super Junior concert titled Super Show 4 on April 2012 in Indonesia that makes Indonesian music fans love them. Indonesia became a stop on their concert tour, such as BIGBANG, 2NE1, 2PM, to BTS. According to Franki Raden (2014) in (Zaini, 2017), the development of K-pop due to the availability of infrastructure and mechanisms, Korea has succeeded in instilling awareness of the importance of music in people's daily lives. -
Understanding Korean Society Through Popular Music
Situations Vol. 5 (Winter 2011) © 2011 by Yonsei University Hannah N. Bergen (Yonsei University, Seoul) Understanding Korean Society through Popular Music Today one of the most unique aspects of inter-Asian cultural sharing is the hallyu wave. This social phenomenon began in Seoul, South Korea and today accounts for the all pervasive nature of Korean popular entertainment dominating the airwaves of nearly every Asian country. From Japan to Thailand, “K-pop” has conquered the Asian market, and is now turning its attention to the rest of the world. In order to illustrate this current social phenomenon, I have found many sources that all point to the same aspects in K-pop which have allowed one small country to make their entertainment business one of its most lucrative exports. The hallyu wave as a whole has become a blending of uniquely Korean culture with aspects of Western and other Asian cultures which has created a style unique to this particular moment of history. In the words of Sun Jung, author of the article “Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols,” “Transcultural hybridity is one of the most significant aspects of contemporary South Korean popular culture in the postmodern era and is the main driving force behind its overseas popularity” (Jung 166). This combination has allowed the music and film from Korea to be extremely accessible to a wide audience of various nationalities and languages. In order to clearly illustrate the international success of hallyu, I will focus on one specific aspect of current Korean popular culture: music. -
Past, Present and Future of Hallyu (Korean Wave)
American International Journal of Contemporary Research Vol. 5, No. 5; October 2015 Past, Present and Future of Hallyu (Korean Wave) Kim Bok-rae Professor Andong national University I. Introduction Hallyu refers to the phenomenon of Korean popular culture which came into vogue in Southeast Asia and mainland China in late 1990s. Especially, hallyu is very popular among young people enchanted with Korean music (K-pop), dramas (K-drama), movies, fashion, food, and beauty in China, Taiwan, Hong Kong, and Vietnam, etc. This cultural phenomenon has been closely connected with multi-layered transnational movements of people, information and capital flows in East Asia. Since the 15th century, East and West have been the two subjects of cultural phenomena. Such East–West dichotomy was articulated by Westerners in the scholarly tradition known as “Orientalism.”During the Age of Exploration (1400–1600), West didn’t only take control of East by military force, but also created a new concept of East/Orient, as Edward Said analyzed it expertly in his masterpiece Orientalism in 1978. Throughout the history of imperialism for nearly 4-5 centuries, west was a cognitive subject, but East was an object being recognized by the former. Accordingly, “civilization and modernization” became the exclusive properties of which West had copyright (?!), whereas East was a “sub-subject” to borrow or even plagiarize from Western standards. In this sense, (making) modern history in East Asia was a compulsive imitation of Western civilization or a catch-up with the West in other wards. Thus, it is interesting to note that East Asian people, after gaining economic power through “compressed modernization,”1 are eager to be main agents of their cultural activities in and through the enjoyment of East Asian popular culture in a postmodern era. -
The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community)
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Universitas Narotama Surabaya (UNNAR): Journals The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community) Devita Anggraini Lestari1, Monika Tiarawati2 State University of Surabaya [email protected], [email protected] Abstract: The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. The statistical analysis used in this study uses SPSS and data analysis techniques in this study use the classic assumption test, multiple linear regression analysis, and hypothesis testing. It can be explained that the results of the analysis show that hedonic motivations and consumer attitudes has significant influential on purchasing decisions. Keywords: Consumer Attitudes, Hedonic Motivation, Purchase Decision INTRODUCTION The mushrooming of boyband’s or girlband’s concert tours in Indonesia shows that how much Korean music is more interested in this country compared to other countries' musicians marked by a Super Junior concert titled Super Show 4 on April 2012 in Indonesia that makes Indonesian music fans love them. -
Diversity of K-Pop: a Focus on Race, Language, and Musical Genre
DIVERSITY OF K-POP: A FOCUS ON RACE, LANGUAGE, AND MUSICAL GENRE Wonseok Lee A Thesis Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of MASTER OF ARTS August 2018 Committee: Jeremy Wallach, Advisor Esther Clinton Kristen Rudisill © 2018 Wonseok Lee All Rights Reserved iii ABSTRACT Jeremy Wallach, Advisor Since the end of the 1990s, Korean popular culture, known as Hallyu, has spread to the world. As the most significant part of Hallyu, Korean popular music, K-pop, captivates global audiences. From a typical K-pop artist, Psy, to a recent sensation of global popular music, BTS, K-pop enthusiasts all around the world prove that K-pop is an ongoing global cultural flow. Despite the fact that the term K-pop explicitly indicates a certain ethnicity and language, as K- pop expanded and became influential to the world, it developed distinct features that did not exist in it before. This thesis examines these distinct features of K-pop focusing on race, language, and musical genre: it reveals how K-pop groups today consist of non-Korean musicians, what makes K-pop groups consisting of all Korean musicians sing in non-Korean languages, what kind of diverse musical genres exists in the K-pop field with two case studies, and what these features mean in terms of the discourse of K-pop today. By looking at the diversity of K-pop, I emphasize that K-pop is not merely a dance- oriented musical genre sung by Koreans in the Korean language. -
Sea Witch Festival: Things to Know
October 23-25, 2015 SeaWitchFestival.comSeaWitchFestival.com Produced by Octoberthe Rehoboth Beach-Dewey 23-25, Beach 2015 Chamber of Commerce Sea Witch Festival: Things to Know FIRST AID STATIONS. Sussex County PARKING INFORMATION, SATELLITE Emergency Medical Services will have a first LOCATIONS & DROP OFF LOCATIONS. aid station on Saturday, October 24th from See pages 4 and 5 for parking information, 10AM-Dusk and Sunday, October 25th from satellite locations, and drop off locations. 10AM-5PM. It will be located at Rehoboth Avenue and the Boardwalk. There is also a First RESTROOMS. Public restrooms are located Aid Station at the RB Fire Station. at the Bandstand & Rehoboth Avenue, the Boardwalk & Baltimore Avenue, the Boardwalk INCLEMENT WEATHER. For information on & Delaware Avenue, Grove Park and the weather related cancellations and/or postpone- Rehoboth Beach Convention Center. ment of festival events, tune in to WGMD 92.7 FM, BIG Classic Rock 98.5 & 103.5, The B STAY CONNECTED. The Chamber of 95.3 & 101.7 and Hot Country 107.7 or call the Commerce has a FREE mobile app that can be Chamber at 302-227-2233 ext. 12 for recorded downloaded through the App Store or Google updates. Updates will also be posted on the Play. Plus, find us on Facebook and Twitter. Chamber’s Facebook page. Don’t forget to bring your slickers & umbrellas in case of magic rain. WINNERS & RESULTS. For contest winners and drawing results, stop by the information table at LOST & FOUND. For lost children and/or items, the Rehoboth Bandstand during Festival Hours report to the Information Table at the Rehoboth (Rain Location: RB Fire Hall). -
A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave As a Cultural Industry Yeojin Kim
Hastings Communications and Entertainment Law Journal Volume 36 | Number 1 Article 3 1-1-2014 A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave as a Cultural Industry Yeojin Kim Follow this and additional works at: https://repository.uchastings.edu/ hastings_comm_ent_law_journal Part of the Communications Law Commons, Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation Yeojin Kim, A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave as a Cultural Industry, 36 Hastings Comm. & Ent. L.J. 59 (2014). Available at: https://repository.uchastings.edu/hastings_comm_ent_law_journal/vol36/iss1/3 This Article is brought to you for free and open access by the Law Journals at UC Hastings Scholarship Repository. It has been accepted for inclusion in Hastings Communications and Entertainment Law Journal by an authorized editor of UC Hastings Scholarship Repository. For more information, please contact [email protected]. A Possibility of the Korean Wave Renaissance Construction Through K-Pop: Sustainable Development of the Korean Wave as a Cultural Industry by YEOJIN KIM* I. Introduction .......................................................................................................................... 60 II. Recent Trend of the Korean Wave and K-Pop ...................................................................... 62 A. Appearance and Development of -
© Copyright 2020 Young Dae
© Copyright 2020 Young Dae Kim The Pursuit of Modernity: The Evolution of Korean Popular Music in the Age of Globalization Young Dae Kim A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy University of Washington 2020 Reading Committee: Shannon Dudley, Chair Clark Sorensen Christina Sunardi Program Authorized to Offer Degree: Music University of Washington Abstract The Pursuit of Modernity: The Evolution of Korean Popular Music in the Age of Globalization Young Dae Kim Chair of the Supervisory Committee: Shannon Dudley School of Music This dissertation examines the various meanings of modernity in the history of Korean pop music, focusing on several crucial turning points in the development of K-pop. Since the late 1980s, Korean pop music has aspired to be a more advanced industry and establish an international presence, based on the economic leap and democratization as a springboard. Contemporary K-pop, originating from the underground dance scene in the 1980s, succeeded in transforming Korean pop music into a modern and youth-oriented genre with a new style dubbed "rap/dance music." The rise of dance music changed the landscape of Korean popular music and became the cornerstone of the K-pop idol music. In the era of globalization, K-pop’s unique aesthetics and strategy, later termed “Cultural Technology,” achieved substantial returns in the international market. Throughout this evolution, Korean Americans were vital players who brought K-pop closer to its mission of modern and international pop music. In the age of globalization, K-pop's modernity and identity are evolving in a new way. -
A Look Into the Kaleidoscopic and Cosmopolitan Branding
TRY TO FOLLOW ME: A LOOK INTO THE KALEIDOSCOPIC AND COSMOPOLITAN BRANDING SCENE OF POP MUSIC IN SOUTH KOREA HONORS THESIS Presented to the Honors Committee of Texas State University in Partial Fulfillment of the Requirements for Graduation in the Honors College by Justin Kendall Joe San Marcos, Texas May 2014 TRY TO FOLLOW ME: A LOOK INTO THE KALEIDOSCOPIC AND COSMOPOLITAN BRANDING SCENE OF POP MUSIC IN SOUTH KOREA Thesis Supervisors: ________________________________ Judith Oskam, Ed.D. School of Journalism and Mass Communication ________________________________ Olga Mayoral-Wilson, APR School of Journalism and Mass Communication Approved: ____________________________________ Heather C. Galloway, Ph.D. Dean, Honors College COPYRIGHT © 2014 BY 周 JUSTIN KENDALL JOE iv ACKNOWLEDGEMENTS I want to thank everyone for their support during the project: Dr. Judy Oskam for her kindred enthusiasm, insight and new K-Pop songs; Professor Olga Wilson for her plethora of research expertise and faith in my skill; Selin Janis Aydin for transforming the birth of a K-Pop fan into an art form; the Honors College for the opportunity to take this unique journey; Dr. Galloway and Professor McCabe for imparting their discipline to writing a strong and artistic thesis; the School of Journalism and Mass Communication for giving direction to my profession; my friends and family for lending their ears, opinions and eagerness in this important milestone; my best friend Laura Donnell for being my soundboard and listening to my hysterics; my Aunt Nanette and Uncle Greg for giving sanctuary to my craziness; and my mom and dad for their understanding and kindling my fire and pride in who I am. -
Taecyeon and Yoona Dating Ne Dis Pas Non Aux Autres Femmes
May 16, · Meanwhile, Yoona was reportedly involved in a dating relationship with Lee Seung-gi, and Taecyeon is still single. Currently, Taecyeon is still completing his military service, and Yoona was focusing on her career with Girls’ Generation and on being the model for a certain brand. 2PM member Taecyeon (택연) recently got caught up in a dating rumour. This started circulating after a picture of him having a “date” with a woman was spread online. The photo was initially posted on an online community, before it went renuzap.podarokideal.ru: Syahrul Ramadan. Taecyeon and Yoona were talking about their collaboration in Family Outing , and then they were asked about the rumor they were dating. In that same episode, Yoona was asked about which one she would pick between Taecyeon and Lee Seung-gi, and she chose Yuri Seung-gi. Taecyeon also explained that because of the dating rumour, his relationship with Yoona had become favorite. Dec 28, · Taecyeon and Yoona have been dating secretly, they get in a fight over a small misunderstanding and Yoona starts to dodge Taecyeon's calls. SNSD tries to cheer Yoona up so they escape their dorm to. Taecyeon’s Love Life renuzap.podarokideal.ru On one episode of Happy Together, the co-host Park Myung-Soo asked if the idol has a girlfriend nowadays. Taecyeon shyly revealed that his ex-girlfriend’s name is Amy. As we know, Taecyeon is born in Korea and lived for 7 years in Boston, Massachusetts, U.S. The girl went to the same school as Taecyeon in the. -
The K-Pop Factory Phenomenon
University of Wollongong Research Online Faculty of Law, Humanities and the Arts - Papers Faculty of Arts, Social Sciences & Humanities 1-1-2014 The K-pop Factory Phenomenon Brian Yecies University of Wollongong, [email protected] Ae-Gyung Shim University Of New South Wales, [email protected] Follow this and additional works at: https://ro.uow.edu.au/lhapapers Part of the Arts and Humanities Commons, and the Law Commons Recommended Citation Yecies, Brian and Shim, Ae-Gyung, "The K-pop Factory Phenomenon" (2014). Faculty of Law, Humanities and the Arts - Papers. 1452. https://ro.uow.edu.au/lhapapers/1452 Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: [email protected] The K-pop Factory Phenomenon Abstract Across the global music industry and the popular media, “K-pop” is both a buzzword and soft-power concept that encapsulates the astounding success currently enjoyed by Korean cultural contents, in terms of both production and export values. Despite creative input from a variety of international contributors, the meteoric rise of K-pop was not anticipated by most global music industry players.In addition, by circumventing the barriers to entry (and costs) associated with traditional media production and distribution channels dominated by a few major global players, successfully exploiting the promotional space offered by YouTube, and being an early adopter of this new commercial phenomenon, the K-pop industry has become a world leader in an intensely competitive field. Keywords pop, factory, k, phenomenon Disciplines Arts and Humanities | Law Publication Details B.