Journal of Roman Archaeology
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
The Shops and Shopkeepers of Ancient Rome
CHARM 2015 Proceedings Marketing an Urban Identity: The Shops and Shopkeepers of Ancient Rome 135 Rhodora G. Vennarucci Lecturer of Classics, Department of World Languages, Literatures, and Cultures, University of Arkansas, U.S.A. Abstract Purpose – The purpose of this paper is to explore the development of fixed-point retailing in the city of ancient Rome between the 2nd c BCE and the 2nd/3rd c CE. Changes in the socio-economic environment during the 2nd c BCE caused the structure of Rome’s urban retail system to shift from one chiefly reliant on temporary markets and fairs to one typified by permanent shops. As shops came to dominate the architectural experience of Rome’s streetscapes, shopkeepers took advantage of the increased visibility by focusing their marketing strategies on their shop designs. Through this process, the shopkeeper and his shop actively contributed to urban placemaking and the distribution of an urban identity at Rome. Design/methodology/approach – This paper employs an interdisciplinary approach in its analysis, combining textual, archaeological, and art historical materials with comparative history and modern marketing theory. Research limitation/implications – Retailing in ancient Rome remains a neglected area of study on account of the traditional view among economic historians that the retail trades of pre-industrial societies were primitive and unsophisticated. This paper challenges traditional models of marketing history by establishing the shop as both the dominant method of urban distribution and the chief means for advertising at Rome. Keywords – Ancient Rome, Ostia, Shop Design, Advertising, Retail Change, Urban Identity Paper Type – Research Paper Introduction The permanent Roman shop was a locus for both commercial and social exchanges, and the shopkeeper acted as the mediator of these exchanges. -
I MUST SEE ROMA... 2021 Pozzuoli, Pompei, Foro Apoio, Tre Taberna, Farscati, Roma
I MUST SEE ROMA... 2021 Pozzuoli, Pompei, Foro Apoio, Tre Taberna, Farscati, Roma Day 1 Arrival / Petuoli city through the northern gates, to continue his journey towards Rome. Upon arrival at Rome International Airport, we will meet our professional We will walk approx 3 miles along one of the best preserved parts of the tour escort and travel south on the “Sun Highway” , to reach Pozzuoli Appian Way. This part of the paved Roman way is easily walkable and it in approx. 3 hrs time. We are exactly in the same location where Paul is really amazingwith its fantastic landscape, a well preserved bidge of landed. “... and after one day the south wind blew, and we came the next the XVI century that goes beyond the small river and several other rests of day to Puteoli.” (Acts 28,13) Some time at leisure to relax at hotel, before ancient monuments. Overnight in Foro Appio, at “Mansio Hotel” which is moving to the centre of the village to visit the area of the seaport and the located in the same place where an ancient Roman “posta” . The Appian Roman Amphitheater in order to get a sense of what Paul experienced Way had rest stations all along its path, in which travelers could stay and once he arrived on the mainland of the “Roman Empire”. Take a break to get a shelter for the night, have a warm meal and let the horses recover. taste a real Napolitano coffee and a “sfogliatella” before returning to our Forum Appii (Foro Appio) is the only historical certified destinations in hotel for dinner and overnight (D) Latium of Paul’s journey to Rome. -
Archaeology and Economy in the Ancient World, Bd. 42: Shops
Commerce and Architecture in Late Hellenistic Italy: the Emergence of the Taberna Row Miko Flohr One recent development in the study of Roman crafts and retail is that there seems to be a slight shift away from studying the actual work installations towards studying the architectural environments within which these were situated.1 This development seems to offer a number of opportunities. One of these is that, while comparative approaches to actual work installations or retail practices are often highly complex if not impossible, the study of the architectural and spatial contexts in which they were situated makes it considerably more straightforward for scholars working in varying geographical and chronological contexts to actually confront each other’s observations. Moreover, an increasing focus on the place of work in the built environment also makes it easier to engage in debates with scholars working on other topics: more than anything else it is architecture that connects the study of crafts and retail to broader debates about Roman urban communities. It needs no arguing that this is important: not only were there many people spending their working days in shops and workshops, in many places, these people also were, in a physical way, very central to the urban communities, in which they lived, and could be a defining part of the urban atmosphere – particularly in Roman Italy, but to some extent also elsewhere in the Roman world. This article aims to push the role of architecture in debates about urban crafts and retail a little bit further, and brings up the issue of how these architectural contexts changed over time, and how this is to be understood economically. -
The Ears of Hermes
The Ears of Hermes The Ears of Hermes Communication, Images, and Identity in the Classical World Maurizio Bettini Translated by William Michael Short THE OHIO STATE UNIVERSITY PRess • COLUMBUS Copyright © 2000 Giulio Einaudi editore S.p.A. All rights reserved. English translation published 2011 by The Ohio State University Press. Library of Congress Cataloging-in-Publication Data Bettini, Maurizio. [Le orecchie di Hermes. English.] The ears of Hermes : communication, images, and identity in the classical world / Maurizio Bettini ; translated by William Michael Short. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-8142-1170-0 (cloth : alk. paper) ISBN-10: 0-8142-1170-4 (cloth : alk. paper) ISBN-13: 978-0-8142-9271-6 (cd-rom) 1. Classical literature—History and criticism. 2. Literature and anthropology—Greece. 3. Literature and anthropology—Rome. 4. Hermes (Greek deity) in literature. I. Short, William Michael, 1977– II. Title. PA3009.B4813 2011 937—dc23 2011015908 This book is available in the following editions: Cloth (ISBN 978-0-8142-1170-0) CD-ROM (ISBN 978-0-8142-9271-6) Cover design by AuthorSupport.com Text design by Juliet Williams Type set in Adobe Garamond Pro Printed by Thomson-Shore, Inc. The paper used in this publication meets the minimum requirements of the American Na- tional Standard for Information Sciences—Permanence of Paper for Printed Library Materials. ANSI Z39.48–1992. 9 8 7 6 5 4 3 2 1 CONTENTS Translator’s Preface vii Author’s Preface and Acknowledgments xi Part 1. Mythology Chapter 1 Hermes’ Ears: Places and Symbols of Communication in Ancient Culture 3 Chapter 2 Brutus the Fool 40 Part 2. -
Great Pompeii Project
Archaeological Area of Pompeii, Herculaneum and Torre Annunziata, Italy, n. 829 1. Executive summary of the report Soon after the collapse of the Schola Armaturarum, UNESCO carried out several missions, involving ICOMOS and UNESCO experts, at the sites of Pompeii, Herculaneum and Torre Annunziata, specifically on 2-4 December 2010 and 10 – 13 January 2011, on 7-10 January 2013 and 8-12 November 2014. These inspections led to the formulation of a set of recommendations, which have ultimately been summarised in decision 39 COM 7B, adopted at the 39th meeting of the World Heritage Committee, to which this report is a reply. Over the years, many steps forward have been made in the conservation and management of the property. Regarding the Grande Progetto Pompeii (Great Pompeii Project), the State Party has ensured its continuation with a further European financing of 45 M€ and by maintaining the General Project Management organisation and the Great Pompeii Unit until 31 December 2019. A further two items of funding have been received: 40 M€ from the Italian government and 75 M€ from the Special Superintendency of Pompeii, which has been granted financial, administrative and management autonomy. The more recent inspection by UNESCO/ICOMOS identified 5 buildings at risk in the site of Pompeii: Casa dei Casti Amanti, Casa delle Nozze d’argento, Schola Armaturarum, Casa di Trebius Valens and Casa dei Ceii. Conservation interventions were then planned for all these buildings, which, to date, are either still underway or have been completed, or which will soon start. Almost all the legal problems that prevented the start of the works have been solved and now it will be possible to carry out the safety works on and restore the structures of the Schola Armaturarum; open the Antiquarium to the public; and continue the improvement works on the Casina dell’Aquila. -
Why Did Clodius Shut the Shops? the Rhetoric of Mobilizing a Crowd in the Late Republic*
Historia 65, 2016/2, 186–210 Amy Russell Why did Clodius shut the shops? The rhetoric of mobilizing a crowd in the Late Republic* Abstract: When Publius Clodius ordered Rome’s tabernae to be shut for one of his meetings in 58 B C, he was not only trying to gather a crowd by forcing tabernarii onto the street. Shutting the shops was a symbolic move alluding to the archaic iustitium and to the actions of Tiberius Grac- chus. It allowed Clodius to claim both that his meeting was vital to the safety of the res publica and that he (and not Cicero) had the support of the entire Roman people, including the lowliest. Keywords: Roman political history – Clodius – Cicero – rhetoric – iustitium – tabernae Publius Clodius is almost universally acknowledged as an innovator who found new and better ways of taking advantage of the tribunate of the plebs as a position of pow- er.1 One conventional understanding of his achievement is that he was the first man who successfully made direct appeal to Rome’s urban plebs as his constituency.2 The contio was not the only form of political activity in Rome, but it was one of the most important, and the one in which Clodius excelled. Contional politics was a numbers game: politicians cowed their opponents by demonstrating the size of the crowd they could gather.3 A particularly large, fervent, or well-deployed group could even bar op- ponents physically from the space of politics.4 Clodius used personal charisma to draw a crowd, and appealed to a broad base by breaking free from what remained of an aristocratic consensus to propose boldly populist measures.5 It is often claimed that * Some of the following material derives from papers given at Durham in 2012, and at the APA annual meeting in Seattle and the Norman Baynes meeting in Stevenage in 2013. -
Writing and Drawing on the Walls of Pompeii (Article)
Writing and Drawing on the Walls of Pompeii: How the study of graffiti relates to the HSC Ancient History Core Syllabus for 2006 admiror, paries, te non cecidisse ruinis, ‘I am amazed, wall, that you have not fallen in ruins, qui tot scriptorum taedia sustineas. you who support so many boring inscriptions.’1 When the teacher of Ancient History in New South Wales first scans the listing of examinable content relating to the Core Unit on the Cities of Vesuvius newly introduced for the 2006 Higher School Certificate, the usefulness of incorporating graffiti2 into a program of study as one of the range of available sources may not be readily apparent. This article aims to survey the nature of graffiti at the site of ancient Pompeii as a category of material culture incorporating written and archaeological features and as a useful primary and supplementary source for evidence about the economy, social structure, politics, religion and daily life in Roman Campania of the Republican and early Imperial historical period. This discussion will touch incidentally on issues regarding the limitations, reliability and evaluation of graffiti as a source and as evidence. 1. Graffiti: Text and Artifact One of the enduring images many Sydneysiders associate with the 1999 New Years’ Eve ‘millenium’ celebration is that of the word ‘Eternity’ appearing in large illuminated letters on the Harbour Bridge. This word – also seen by over four billion people worldwide at the end of the opening ceremony of the Sydney Olympic Games in September of 2000 – represents a significant instance of how a single practitioner of graffiti writing can ‘speak’ to a vast number of the simple and the sophisticated alike about a variety of historical, social and cultural issues. -
A Case for Syncretism in the Cybele and Isis Cults at Pompeii
Mothers of the Gods: A Case for Syncretism in the Cybele and Isis Cults at Pompeii Master’s Thesis Presented to The Faculty of the Graduate School of Arts and Sciences Graduate Program in Ancient Greek and Roman Studies Dr. Ann Olga Koloski-Ostrow, Advisor In Partial Fulfillment of the Requirements for the Degree Master of Arts in Ancient Greek and Roman Studies by Robert Caudill May 2015 Copyright by Robert Caudill ©2015 Acknowledgements I would like to offer my most sincere gratitude to all the faculty and staff at the Department of Classics at Brandeis University for their help and support in completing this thesis, for creating a collaborative environment which makes such research possible, and for affording me the opportunity to pursue this degree. In particular, I would like to thank Professor Ann Olga Koloski-Ostrow for her advisement and inspiration over the course of my time at Brandeis, and Professor Patricia Johnston, both of whom provided valuable feedback and guidance as my thesis readers. Also, thank you to Professor Cheryl Walker for her contributions and feedback in crafting the final draft of my thesis. Thank you to all my fellow graduate students in the Ancient Greek and Roman Studies program for contributing to the wonderful experience I have had here and for helping to create a friendly, supportive, and collaborative environment that I have come to enjoy so much. Also thank you to my parents, who have provided support to me over the course of my academic pursuits, and to Amanda, who has provided emotional support as well as graciously agreeing to help with proofreading for this and many other works during my time at Brandeis University. -
National Roman Civilization Exam (NRCE) Study Guide – Novice Level
National Roman Civilization Exam (NRCE) Study Guide – Novice Level By Connor Harrison and José Molina This study guide is meant to be good approximation of the material needed to know for the NRCE exam. It is not meant to be fully comprehensive, but should cover most things that could be asked on the exam for Roman History and Roman Life. This guide is adapted from Connor Harrison’s Roman History Notes and José Molina’s Roman Life Notes. Please note that Ancient Geography, although asked on the NRCE, is not yet included in this version of the study guide. Ancient Geography includes, but is not limited to, directions to and from ancient locations, modern names of ancient cities (and vice versa), and names and destinations of ancient Roman roads. 1 Roman History By Connor Harrison MONARCHY (753-510 B.C.) 7 KINGS - Romulus o Lineage . Mother was Rhea Silvia, father was Mars (the God) Romulus and his brother Remus were thrown into the Tiber River, recovered by a she-wolf, and raised by the shepard Faustulus The wife of Faustulus was Acca Larentia o Romulus and Remus . Romulus had a brother, Remus . There was a dispute over where the city would be settled, so Romulus settled the Palatine hill, Remus settled the Aventine hill . According to one account, Romulus is said to have seen 12 vultures while Remus was said to have seen 6, meaning Romulus had superior augury and had say over where the city should be . Remus leaps over the walls on Romulus’ hill and is killed by Romulus. -
A Guide to the Pompeii Excavations
A Guide to the Pompeii Excavations BOARD OF CULTURAL HERITAGE OF POMPEII © 2015 Board of Cultural Heritage of Pompeii This guide contains brief introductory texts with reference to the more significant areas of the excavations. Some of them may be temporarily closed. It is strictly forbidden to distribute this leaflet if no regular permit has been issued by the Board of Cultural Heritage of Pompei. A Guide to the Pompeii Excavations BOARD OF CULTURAL HERITAGE OF POMPEII Index A brief history of the ancient city and the excavations . p. 8 Overall plan of the Pompeii Excavations . p. 10 Regio I . p. 12 1 House of the Citharist . 14 2 House of Casca Longus or Quadretti teatrali . 15 3 Fullery of Stephanus . 16 4 House of the Lararium of Achilles. 17 5 House of the Cryptoporticus . 18 6 House of the Ceii . 19 7 House of the Menander . 20 8 House of Paquius Proculus . 21 9 House of the Ephebe. 22 10 House and Thermopolium of Vetutius Placidus 23 11 House of the Orchard or of the Floral Cubicles 24 12 House of the Europa Ship . 25 13 Osteria of the Gladiator . 26 14 Garden of the Fugitives . 27 Regio II. p. 28 1 House of Octavius Quartio . 30 2 House of Venus in the shell . 31 3 Praedia of Giulia Felice . 32 4 Forum Boarium . 33 5 Amphitheater . 34 6 Large Palaestra . 35 7 House of the Triclinium outdoors or summer . 36 8 House of the Garden of Hercules. 37 9 Nocera Gate and walls . 38 10 Necropolis of Nocera Gate . -
Pompeii 1A the Physical Environment - Geographical Setting, Natural Features and Resources Text Chapter 1 "The Physical Environment of Campania" Pp.2-8
Pompeii 1a The physical environment - geographical setting, natural features and resources Text Chapter 1 "The Physical Environment of Campania" pp.2-8 Describe the geographical setting and natural features of Pompeii and Herculaneum. Refer to sources in your answer. Outline the resources of Pompeii and Herculaneum. Refer to sources in your answer. Geographical setting . Pompeii and Herculaneum are in Campania: a volcanic plain which stretches from the Voltuno R. in the north to the Sorrentine Peninsula in the south. The plain divided by Mt Vesuvius into two regions, the northern region drained by the Volturno Riverand the southern region drained by the Sarno River. Pompeii was built on a volcanic spur, 25-40m above sea level, overlooking the mouth of the Sarno R. Pompeii was at a crossroads from North to South and to the east. Herculaneum was built on a steeply sloping spur which ended in a cliff, bounded on both sides by deep ravines. Its views and moderating maritime influence made it an ideal resort town. Strabo commented on Herculaneum. Phlegraean Fields – a volcanic area near Puteoli . The main Roman naval station was at Misenum. The next town is Herculaneum, which occupies a cape jutting out into the sea, where it feels the southwest wind to such an amazing extent that the settlement is a healthy one. Strabo, Geography 5.4.8 It is an area “incredibly favoured by nature.” Michael Grant, Cities of Vesuvius p.15 How [to describe] the Campanian coast and its happy, indeed blessed delightfulness, plainly the handiwork of Nature in her favourite spot! Pliny the Elder, Natural History Bk III 40 . -
A Catalog of Possible Brothels at Pompeii
Appendix 1 A CATALOG OF POSSIBLE BROTHELS AT POMPEII he evidence for cribs, taverns, hotels, and baths in the immediate vicin- Tity of the Purpose-Built Brothel, which I surveyed at the close of chapter 8, suggests that insofar as our interest extends beyond purpose-built brothels to include any venue where sex was sold, a review of the sites postulated for other brothels might be useful. Two questions arise in light of the expansive de‹nition of brothel offered above. What other structures were used as broth- els? In particular, are we able to locate other businesses where sex was sold as an important sideline, such as taverns? It seems best to pursue the answers to these questions by listing the poten- tial brothels in Pompeii, together with the evidence that supports such identi‹cations, as well as references to modern discussions.1 I include even a couple of doubtful cases, though not implausible ones. The latter category includes the House of the Vettii brothers.2 Another omission is 6.14.4, identi‹ed as a brothel connected with a private house by La Torre.3 This site is mentioned by no other author cited here and appears as a shop on the plan for Regio 6. I believe “6.14.4” may be a mistake for 6.14.43 (the “gran lupanare” or “lupanare grande”), which Andrew Wallace-Hadrill convinces 1. A number of these references are found in a convenient tabular form in Guzzo and Scarano Ussani, Veneris ‹gurae (2000) 66–67. 2. See chap. 7. n.