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How Indonesian Tourist Motivation Can Encourage the Desire Have Been to Bangkok- Thailand

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How Indonesian Tourist Motivation Can Encourage the Desire Have Been to Bangkok- Thailand HOW INDONESIAN TOURIST MOTIVATION CAN ENCOURAGE THE DESIRE HAVE BEEN TO BANGKOK- THAILAND Lestari Ningrum , Anggi Dito Dwiseptian Lecturer and Alumni at Trisakti School of Tourism Jakarta [email protected] ABSTRAK Compared to other ASEAN countries, Thailand excels in terms of tourism growth in 2016. The period of January to October 2016, 27.076.308 Indonesian tourists visited Thailand, while Thailand’s tourists visit to Indonesia only 9.403.614. Why it happened? Whereas Indonesia including the 6 most beautiful country sites version Rough Guides, beating some countries such as the UK, Switzerland and Finland, and was chosen because of the cluster of gathering, cultural diversity, volcanoes, and even Indonesia became the only Asian country in the top 10 Tourism is worldwide. Tourism is currently experiencing a shift in the role. For many cities in Indonesia, travel has become a primary need. Motivational factors are also related to visitor’s satisfaction because different destination may have different factors that attract visitor to the place. The research method used in this study is descriptive with quantitative approach. The research instrument is questionnaire with 5-point likert scale, distributed either directly on the site with 397 respondents who have ever travelled to the locations under study. The aim of research how Indonesian tourist motivation can encourage the desire been to Bangkok Thailand The results showed that the motivation of the traveller physical, the strongest impulse to travel to Bangkok is with the aim to refreshing. Key works: Tourism, travel motivational Dibandingkan negara-negara ASEAN Asia dengan rangking 10 besar pariwisata lainnya, Thailand unggul dalam hal yang ada di seluruh dunia. Pariwisata saat pertumbuhan pariwisata pada tahun 2016. ini mengalami pergeseran peran. Bagi Periode Januari sampai Oktober 2016, banyak kota di Indonesia, perjalanan 27.076.308 turis Indonesia berkunjung ke wisata telah menjadi kebutuhan utama bagi Thailand, sementara kunjungan wisatawan masyarakat. Thailand ke Indonesia hanya 9.403.614. Metode penelitian yang digunakan Mengapa hal itu terjadi? Sedangkan dalam penelitian ini adalah deskriptif Indonesia termasuk 6 situs negara dengan pendekatan kuantitatif. Instrumen yang paling indah versi Rough Guides, penelitian menggunakan kuesioner dengan mengalahkan beberapa negara seperti skala Likeng 5 poin, didistribusikan secara Inggris, Swiss dan Finlandia, dan dipilih langsung di lokasi dengan 397 responden karena adanya cluster gathering, keragaman yang pernah melakukan perjalanan ke budaya, gunung berapi, dan bahkan lokasi yang diteliti. Tujuan penelitian Indonesia menjadi satu-satunya negara di bagaimana motivasi wisatawan Indonesia 31 32 JURNAL Kepariwisataan Volume 13 Nomor 2 Mei 2019 : 31 - 40 dapat mendorong keinginannya ke Bangkok Association city community today is no Thailand. longer focused on material owned, but Hasil menunjukkan bahwa motivasi fisik shifted on matters relating to tourism merupakan dorongan yang paling terkuat activities into one urban community untuk wisatawan dari Indonesia berwisata lifestyle. The core of the tourism product ke Bangkok dengan tujuan menyegarkan is a tourist destination. This is the main pikiran dan mencegah stres. attraction or core business of the tourism industry. In recent years, tourism is regarded Kata kunci : Pariwisata, motivasi perjalanan as the world’s biggest and fastest growing industry. It has been playing an important INTRODUCTION role in the socioeconomic sectors of the Compared to other ASEAN countries, developed and developing countries of the Thailand excels in terms of tourism growth globe. (Marahatta, 2012, Ningrum, 2017). in 2016 (Ministry of Tourism Indonesia), Visitor’s satisfaction is the extent of based data sets tourism ministries and overall pleasure or satisfies felt by the institutions of each country, Thailand visitor, resulting from the ability of the visit outperformed other ASEAN countries, with experiences and need in relations to the 11.3 per cent growth in tourism in 2016. visit (Chen & Tsai 2007 in Khamis 2016). The period of January to October 2016, It is the mental comparison and evaluation 27,076,308 Indonesian tourists visited between what visitors expect to experience Thailand, while Thailand tourists visit to and what actually the experienced. Indonesia only 9.403.614, and on data from Visitor’s satisfaction and destination the Ministry of Tourism, the visit of Thai attributes are coming from a visitor’s tourists to Indonesia at the end of November perspective on the understanding of their 2017 has indeed increased 0.17%, with a attitudes after the visit to cultural or heritage data visit to 19 main entrances to Indonesia. destination (Uysal, 2002, Khamis 2016). although there was a decrease in the first Moreover, motivational factors also relate quarter of 2017 of tourists visiting Thailand to visitor’s satisfaction because the different and an increase in the same quarter in destination may have different factors that Indonesia, overall tourist arrivals to attract visitors to the place. Then, based Thailand were still superior to the situation on the background described, this study in Indonesia (pikiran Rakyat,2017). Why it focused on the Indonesian tourist who have happened? Whereas Indonesia including the been in Bangkok, Thailand 6 most beautiful country sites version Rough Guides, beating some countries such as LITERATURE STUDY the UK, Switzerland and Finland, and was chosen because of the cluster of gathering, 1.1.Tourism cultural diversity, volcanoes, and even According to the Tourism Act No. 20 of Indonesia became the only Asian country in 2009 on article 1, Travel is a travel activity the top 10. undertaken by a person or group of people Tourism is worldwide, the key to to visit a particular place for the purpose development, happiness and prosperity. of recreation, personal development, or to Tourism is currently experiencing a shift learn the uniqueness of the visited tourist in the role. For many in town in Indonesia, attraction in the interim time period. to travel has become a primary need. According to the World Tourism Organization (WTO) states tourism Lestari Ningrum , Anggi Dito Dwiseptian Lecturer and Alumni at Trisakti School of Tourism Jakarta : How Indonesian Tourist Motivation Can Encourage the Desire Have Been to Bangkok - Thailand 33 consists of the activities of people who (1). Psychological Motivation (Physical travel somewhere and stay in different motivation). Motivation is a lot to do with places outside the neighbourhood usually the desire to restore the physical condition, not more than 1 (one) year in a row for resting, relaxing, exercising, or health leisure, business and other interests. Further maintenance work that excitement comes WTO classifies tourism within three (3) back, (2). Cultural Motivation (Motivation types: (1). Travel International. a. Inbound culture), namely the desire to know the Tourism: Tourism activities undertaken culture, customs, traditions and other local by visitors who are not non - resident in a arts, including those relating to objects, particular country is not the country of cultural heritage /cultural monuments, (3). origin. b. Outbound Tourism: Tourism Social Motivation. Motivation is social). activities conducted by residents who Tourist’s motivation driven by a desire visited a country outside their home country. to visit someone or wants to evade their (2). Internal Tourism. Visit by residents routine work, want to find new friends, of a country to their own countries. (3). or doing things that are considered to Domestic. Tourist activities conducted by bring prestige. (4). Fantasy Motivation. residents who visited within the scope of the Motivation for fantasy, that is the fantasy country as the country of origin. that someone in other areas can escape From the definition of Tourism Act, the the humdrum daily routine. Following travel activities of tourists from Indonesia to the opinion Chetthamrongcha (2017), Thailand with various destinations included then in this study using 4 sub-variables of in the category Tourism. motivation, it is said that motivation has also been referred to as psychological/ 1.2.Travel Motivational biological/ social needs and wants, including Many authors judge that the motivation internal (or emotional) and external forces. of tourists is one element in understanding These forces describe how individuals the decision of tourists visiting a are pushed by motivation variables into destination, for example Yoon and Uysal’s making travel decisions and how they research (2005), in Chetthamrongcha are pulled or attracted by destination (2017).Travellers to travel to a tourist attributes. destination has a different motivation to spend the holidays or for pleasure. There's 1.3.The Characteristics of the also because they want to follow the respondent’s biography trend or the availability of appeal in the Demographic profile is used to obtain tourist destinations. most studies using the circumstances of respondents and variable tourist motivation are always in opportunity for researchers to understand conjunction with decision making (such the category of respondents chosen as a as research conducted Kim, et al., 2007, sample. Demographic questions are also Chetthamrongcha (2017). some studies used to collect the responsiveness of the have raised motivational variables in travel, opinion based on respondents’ profiles. The special pull and push factor motivation,
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