MEDIAFIGARO HORLO(Février 2021)
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MEDIA FIGARO The leading media destination for French OF FRENCH 43 M READERS & INTERNET USERS 8 out of 10 French people reached each month TOP 8 TOP 2 LUXURY USPC CEO -35 ans CONSUMERS REACH 89% REACH 88% REACH 85% REACH 86% REACH 71% REACH 88% 1,2M readers 3,8M readers 11,7M readers 373K readers 10,5M readers 4,8M readers SOURCE : ONE NEXT INFLUENCE GLOBAL 2020 V1 / ONE NET GLOBAL 2020 V4 / Brand regie MEDIA FIGARO 26 million readers and Internet users THE FIGARO BRAND trust the Figaro brand every month to be informed, inspired and entertained. 1ST MEDIA 6M OF TOP EXECUTIVES & TOP REVENUES EACH MONTH DESTINATION IN FRANCE 90% OF THE AUDIENCE DIGITIZED 26M +43% vs 2015 23,1 M 22,4 M 11,0 M 8,2M SOURCE : ACPM ONE NEXT GLOBAL 2020 V4 / evol vs One Global 2015 V3 ACPM ONE NEXT 2020 V4 BRAND 30J/ ONE NEXT INFUENCE 2020 V1 DYNAMISM OF OUR AUDIENCES IN TIMES OF CRISIS +9% in sales 229 M of visits 200 K premium subscribers In kiosk for the WE pack for Le Figaro, i.e. +71% vs Nov Explosion in the number of digital since the beginning of the 2019 subscriptions +72% vs. May 2019 2nd lockdown Source : VAN données éditeur depuis le 30/10 / GA pour les visites LE FIGARO READERS TOP2 - +120K€ / YEAR 993K 1ST MEDIABRAND 850K FORHIGH-INCOME 543 K POPULATIONS 512K FIGARO IS THE MEDIA BRAND MOST CONSUMED BY HIGH-INCOME READERS TOP1 - +160K€ / YEAR POPULATIONS. 526K EACH MONTH, THE FIGARO BRAND CAPTURES 2 OUT OF 3 FRENCH PEOPLE WITH A REVENUE OF MORE THAN 65K€ / YEAR, I.E. 4.4M 423K READERS. 301K 282K SOURCE : ACPM ONE NEXT INFLUENCE GLOBAL 2020 LE FIGARO The brand that holds the first places in the ranking of the most influential titles Quality Newspaper News magazines Women's magazines Le Figaro Magazine Le Figaro 51% 31% Madame Figaro 55% Le Monde 27% Le Point 17% Marie Claire 29% Elle 25% Les Echos 10% M le Magazine du Monde 10% Vogue 24% Aujourd'hui en France - Le Parisien 7% L'Obs 8% Cosmopolitan 12% L'Express L'Equipe 5% 6% Vanity Fair 10% Challenges Biba 8% Aucun de ces titres 11% 6% Grazia 4% Les Echos Week-end Aucun 20% 4% GQ 2% Q12BIS. Parmi les titres de presse quotidienne nationale / hebdomadaires / mensuels que vous lisez quels sont ceux qui vous influencent le plus ? Base : 122 int.