MEDIA FIGARO The leading media destination for French

OF FRENCH 43 M READERS & INTERNET USERS 8 out of 10 French people reached each month

TOP 8 TOP 2 LUXURY USPC CEO -35 ans CONSUMERS

REACH 89% REACH 88% REACH 85% REACH 86% REACH 71% REACH 88%

1,2M readers 3,8M readers 11,7M readers 373K readers 10,5M readers 4,8M readers

SOURCE : ONE NEXT INFLUENCE GLOBAL 2020 V1 / ONE NET GLOBAL 2020 V4 / Brand regie MEDIA FIGARO 26 million readers and Internet users THE FIGARO BRAND trust the Figaro brand every month to be informed, inspired and entertained. 1ST MEDIA 6M OF TOP EXECUTIVES & TOP REVENUES EACH MONTH DESTINATION IN 90% OF THE AUDIENCE DIGITIZED

26M +43% vs 2015

23,1 M

22,4 M

11,0 M

8,2M

SOURCE : ACPM ONE NEXT GLOBAL 2020 V4 / evol vs One Global 2015 V3 ACPM ONE NEXT 2020 V4 BRAND 30J/ ONE NEXT INFUENCE 2020 V1 DYNAMISM OF OUR AUDIENCES IN TIMES OF CRISIS

+9% in sales 229 M of visits 200 K premium subscribers

In kiosk for the WE pack for , i.e. +71% vs Nov Explosion in the number of digital since the beginning of the 2019 subscriptions +72% vs. May 2019 2nd lockdown

Source : VAN données éditeur depuis le 30/10 / GA pour les visites LE FIGARO

READERS TOP2 - +120K€ / YEAR

993K

1ST MEDIABRAND 850K FORHIGH-INCOME 543 K POPULATIONS 512K

FIGARO IS THE MEDIA BRAND MOST CONSUMED BY HIGH-INCOME READERS TOP1 - +160K€ / YEAR POPULATIONS. 526K EACH MONTH, THE FIGARO BRAND CAPTURES 2 OUT OF 3 FRENCH

PEOPLE WITH A REVENUE OF MORE THAN 65K€ / YEAR, I.E. 4.4M 423K READERS.

301K

282K

SOURCE : ACPM ONE NEXT INFLUENCE GLOBAL 2020 LE FIGARO

The brand that holds the first places in the ranking of the most influential titles

Quality Newspaper News magazines Women's magazines

Le Figaro Magazine Le Figaro 51% 31% Madame Figaro 55%

Le Monde 27% 17% Marie Claire 29% Elle 25% 10% M le Magazine du Monde 10% Vogue 24% Aujourd'hui en France - 7% L'Obs 8% Cosmopolitan 12% L'Express L'Equipe 5% 6% Vanity Fair 10%

Challenges Biba 8% Aucun de ces titres 11% 6% Grazia 4% Les Echos Week-end Aucun 20% 4% GQ 2%

Q12BIS. Parmi les titres de presse quotidienne nationale / hebdomadaires / mensuels que vous lisez quels sont ceux qui vous influencent le plus ? Base : 122 int