Contact: Lisa de Klerk +6582266951
[email protected] Mondelez WTR Boosts Booming Biscuits Category with New Launches Exceptional results in the second year of their biscuits roadmap spurs fresh packaging format and new products to accelerate category expansion. ZURICH, Switzerland – September 3, 2019 – Mondelez World Travel Retail (WTR) is leveraging the success of its biscuits roadmap with the launch of new products and packaging from iconic brands Oreo, Milka and Cadbury at the upcoming TFWA World Exhibition in Cannes (Riviera Village, Stand RG5). Two years since announcing their plan to establish biscuits as a sub-category in travel retail, Mondelez WTR can report fantastic results, including a double-digit net revenue increase in biscuits and more than double the net revenue increase for its first travel retail exclusive biscuits collection from Milka. The Cadbury Biscuits Collection, which launched just this past April, has already outperformed projections. Over the past year, Mondelez WTR has run multiple digital activations to support the launch of its travel retail exclusive Cadbury and Milka biscuits collections. Mondelez WTR’s Head of Category Marketing, Irina Tarabanko, said: “We first identified the potential of biscuits in travel retail when we launched Oreo into the channel back in 2012, and answered the call with our biscuits roadmap in 2017. Since then, biscuits shares in our portfolio have multiplied exponentially and become an integral part of our business. We are well on track towards achieving our ambition of establishing biscuits as a category in its own right, fueling growth through incremental sales and driving home our objectives of generating ‘More Shoppers’, ‘More Spend’, ‘More Often’.” Tarabanko added: “With these new products and packaging formats, such as Cadbury and Milka Biscuits Collection Assortment Tin, or Oreo Thin Original range we are expanding our portfolio to appeal to an even wider audience and keep our biscuits offering fresh and relevant to traveling consumers.