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Metropolitan Home's METROPOLITAN HOME’S SHOWTIME HOUSE * GRAMERCY PARK NYC Metropolitan Home and Showtime present METROPOLITAN HOME’S SHOWTIME HOUSE As part of a monthlong, groundbreaking print and television partnership, a celebrated group of designers will transform a beautiful Gramercy Park townhouse into a luxurious beacon of modernism inspired by original hit series from Showtime. To create this glamorous fusion of entertainment and high style, Metropolitan Home has enlisted design’s top stars – Jamie Drake, Tori Golub, Laura Kirar, Amy Lau, White Webb and Vicente Wolf. This September, these exceptional talents will create visionary spaces that evoke the spirit of these hits – Californication, Dexter, The L Word, The Tudors, The United States of Tara and Weeds. * Metropolitan Home’s Showtime House will give your brand the unique opportunity to reach millions of affluent trendsetters through a major multimedia program that includes a TV special on Showtime, a multi-page special section in Metropolitan Home, custom microsites at SHO.com and PointClickHome.com, on-site product integration and brand exposure, launch events and PR. ESTIMATED IMPRESSIONS: 60 MILLION+ EXCLUSIVE PRESENTING SPONSORSHIP PREMIER SPONSORSHIP PREFERRED PARTNER Package Cost: $100,000 net, plus 8 incremental pages Available in the following categories: Package Cost: Incremental paging required Package Value: $2 million+ Beauty/Fragrance, Fashion/Accessories, Package Value: $1 million+ Jewelry/Watches, Credit Card, Consumer Electronics, Broadcast Beverage Broadcast • Brand/product integration in “Metropolitan Home’s Package Cost: $50,000 net, plus 6 incremental pages • Possible brand/product integration in “Metropolitan Showtime House” TV special which will be shown on Package Value: $1.5 million+ Home’s Showtime House” TV special which will be Showtime: shown on Showtime: - As SHO Insider vignettes Broadcast - As SHO Insider vignettes - On Showtime On Demand as its own show • Brand/product integration in “Metropolitan Home’s - On Showtime On Demand as its own show - On series DVDs as extra features Showtime House” TV special which will be shown on - On series DVDs as extra features • Listing in the credits as Presenting Sponsor (shown on Showtime: Showtime On Demand and series DVDs) - As SHO Insider vignettes On-site • Logo will be included in “Presented By” tag in the DVD - On Showtime On Demand as its own show • Brand/product integration into one or more Showtime extra features area - On series DVDs as extra features House rooms (at designer’s discretion) • Custom filming opportunities available • Listing in the credits as Premier Sponsor (shown on Showtime On Demand and series DVDs) Launch Event/Tours On-site • Custom opportunities available (see attachment) • Brand exposure during opening night launch party • Exclusive Presenting Sponsorship within the and public walking tours Showtime House On-site • Name or logo exposure on event signage • Designer to create a room in the house devoted • Category Exclusive Premier Sponsorship within the • Celebrity/VIP gifting exclusively to your brand Showtime House • Brand name listing on all event collateral • Your commercial to run on showhouse televisions • Product integration into one or more rooms • Two complimentary launch party tickets just before sneak peek of the TV special • Gift bag sampling and literature distribution Launch Event/Tours Launch Event/Tours • Brand exposure during opening night launch party In-book • Brand exposure during opening night launch party and public walking tours • Your logo will be included on the sponsor page of an and public walking tours • Logo exposure on all event collateral eight-page special section featuring photos of room • Logo will appear on all advance promotion of the • Celebrity/VIP gifting designs and designers in Metropolitan Home’s showhouse including an ad in TimeOut New York • Six complimentary launch party tickets December 2008 issue and Daily Candy to promote walking tours • Gift bag sampling and literature distribution • Brand name featured as Preferred Partner on • Logo exposure on all launch event collateral Metropolitan Home’s in-book promotional page, • Celebrity/VIP gifting Private Event The Modern Mix, in the September, October and • Eight complimentary launch event tickets • Use of the Showtime House for a private event November 2008 issues • Gift bag sampling and literature distribution • Metropolitan Home will design, print and mail up to 50 invitations Digital Private Event • Your logo will be included as Preferred Partner on • Use of the Showtime House for a private event In-book custom microsites that lives on SHO.com and • Metropolitan Home will design, print and mail up to • Your logo will be included on the sponsor page of an PointClickHome.com 100 invitations eight-page special section featuring photos of room • Microsites will include designer interviews and bios, designs and designers in Metropolitan Home’s room photos and virtual tours, clips of TV special, In-book December 2008 issue resource guides and more • Eight-page special section featuring photos of room • Your logo will be featured as Premier Sponsor on • Preferred Partner hotlinks available from SHO.com designs and designers will be presented exclusively Metropolitan Home’s in-book promotional page, The and PointClickHome.com by your brand in the December 2008 issue of Modern Mix, in the September, October and November • Brand name exposure on two email blasts to affluent Metropolitan Home 2008 issues Metropolitan Home subscribers • Your logo will be featured on the cover of the special • Exposure on The Modern Mix online, Metropolitan section and on sponsor list on back page Digital Home’s promotional website, as Preferred Partner • Your logo will be prominently featured as Presenting • Your logo will be included as Premier Sponsor on • Supporting ROS media opportunities on Sponsor on Metropolitan Home’s in-book promotional custom microsites that will live on SHO.com and PointClickHome.com available page, The Modern Mix, in the September, October and PointClickHome.com November 2008 issues • Microsites will include designer interviews and bios, room photos and virtual tours, clips of TV special, Digital resource guides and more • Custom microsites presented exclusively by your • Premier Sponsor hotlinks available from SHO.com brand will live on SHO.com and PointClickHome.com and PointClickHome.com • Microsites will include designer interviews and bios, • Logo exposure on two email blasts to affluent room photos and virtual tours, clips of TV special, Metropolitan Home subscribers resource guides and more • Exposure on The Modern Mix online, Metropolitan • Presenting Sponsor hotlinks available from SHO.com Home’s promotional website, as Premier Sponsor and PointClickHome.com • Your commercial will run as pre-roll to the TV special clips • Clips will be presented exclusively by your brand • Your logo will be prominently featured on two email blasts to affluent Metropolitan Home subscribers • Your logo will be featured as Presenting Sponsor on Please note: All marketing programs are intellectual property of Metropolitan Home. Program and/or program co-branded ROS ads on PointClickHome.com to drive elements are subject to change or cancellation at any time. Timing will be determined. Delivery fees and installation traffic to microsite costs are the responsibility of the advertiser for consideration in this program. All products must be donated. • Exposure on The Modern Mix online, Metropolitan Minimum advertising commitment required. Exclusivity will be offered on a first-come, first-served basis. Other Home’s promotional website, as Presenting Sponsor online opportunities are available for additional fees. METROPOLITAN HOME’S SHOWTIME ABOUT HOUSE * GRAMERCY PARK NYC THE DESIGNERS JAMIE DRAKE TORI GOLUB LAURA KIRAR Jamie Drake is the man behind some of the country’s Tori Golub’s design firm is known for its carefully Laura Kirar uses luxurious materials and elegant most dynamic, distinctive and livable interiors. edited yet inviting modern aesthetic. She began details to create her timeless designs. She is Equally comfortable in traditional and contemporary her career as a fashion stylist in London and founder and creative director of TRU Design, a styles, he has a natural gift for making modern Paris before returning to New York 20 years ago high-end interior architecture and design firm and interiors inviting. Drake’s device of choice is color – to work as a residential designer. Her work is LKDL (Laura Kirar Design Licensing), a company used boldly, fearlessly and with great flair. His characterized by muted tones and a play of textures, that specializes in home furnishing designs. Kirar notable projects include a Los Angeles showplace resulting in serenely beautiful environments. has created world-renown product collections for for Madonna and multiple projects for New York all of Kohler Interiors’ companies – Baker, McGuire, City Mayor Michael Bloomberg. Ann Sacks and Kallista. AMY LAU WHITE WEBB VICENTE WOLF Amy Lau is known for crafting refined spaces Matthew White is an interior designer of great range and In the world of contemporary design, Vicente Wolf organized according to modernist principles that growing renown. Rather than being known for a specific has been at the top for 30 years. He has designed are elegant extensions of clients’ interests; more look, he creates something new with every project. His a range of influential commercial and residential “curated” than “decorated.”
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