(TC) Standard Color Card of America

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18PSX0115
Exhibit E- Standard Color Card of America

forget-menot fuchsia

burnt orange
37

(TC) Standard Color
Card of America

181
254 caramel brown cardinal

59
13

garnet geranium 11 gold gold brown golden orange

Textile Color Card Association
[TCCA]
Standard Color Card of
America and U.S. Army Color
Card

carmine

castor

88 catawba

chalk pink chamois champagne chartreuse cherry

259

87 african brown

almond green amberlite

62 150

50 34
73

99
golden

poppy

255 259 183 43

american beauty amethyst

259

223

golden yellow claret
82

90 cobalt blue cocoa apple red goldmist

graphite blue

apricot
53

copenhagen

coral

186

187
266

188 201 204

aqua
163

5
arbutus pink

ashes of rose autumn brown grebe

cork
57

262 58

grecian rose cornflower blue crab apple crayon green cream
196 35

green

137

169 10 baby blue baby pink beaver beige bisque
184 4

60 60

267

135 92 grotto blue

crimson

256

240 gull crocus harvard

crimson henna homage blue honeydew hunter

256

black dahlia purple

dark blue dark cardinal duckling dustblu dusty pink

219 267 16 174

185 29 blue bird, bluebird blue flower blue spruce bluesteel blue turquoise bois de rose bottle green brick red brittany blue bronze

43
182
188

201

185 145

186

172 19

146 16

173

95
137 182

hydrangea blue

ecru
79

230

89 173 131

137

imperial purple independence indian orange irish green

219 201 204

34 eggplant eggshell electric emerald evergreen

142

92
ivory

138

brown,

jade green jasmine jungle green
136 86

165

fawn flame red flax flemish blue flesh pink

35 90

buff
53

buff
76

burgundy burnished straw

259 260

khaki
94

186

31
lacquer

Page 1 of 3

18PSX0115
Exhibit E- Standard Color Card of America

lavender leghorn lemon yellow light blue light olive drab lilac
227 89 83 173 186

orange orange orchid oriental blue
50 34 222

178

ruby

256

37 26 93 salmon salmon pink sand sandalwood sapphire blue saxe blue scarab green scarlet scarlet seal sea pink shell pink shrimp pink silver pale blue palmetto
154 264
57

223

150 207 208

197 186

140

11 12 62

326 3265 265 185 185

183 266

limepeel lupine lustre blue
120 199 203

182

pansy pansy paprica magenta mahogany maize

256 259 43

parma violet parrot blue pastel blue pastel pink peach

207

164 173 184 5
86 majolica blue maple sugar marine corps maroon

182 77

27
29

3173 93

186 182 183

199 22 peach blossom peacock

258

264

183 16 20

silver gray sistine

259

pearl grey peasant blue peking blue periwinkle blue pigeon maroon sky blue

sky blue smoke

mauve
218

25
melon pink

midnight mintleaf

188

131

186 146

spanish yellow 68 spicebrown spraygreen spring green starlight blue steel

pimento

mistiblu
149

117 203 233

186 258

73 plum

224

87 myrtle popcorn national flag

blue natural navy 1 navy 2 nickel

201

primitive green
141

princeton orange prune
93
50 stone blue

strawberry sunset

183 183

224 225 212

purple
265

purple orchid putty

237

60 nile nude
119 120 79 85

35 136

64 174

259

tangerine tarragon taupe nugget gold raspberry

redgrape reseda river blue robin's egg rose beige rose pink royal blue royal blue

258 259 150

173

186

57 oakwood old blue old china old glory blue old glory red old gold old gold old rose olive

teal
185

182 200 11

88 87

151 186

tea rose terra cotta tigerlily tile blue

40 43

186

2toast

brown

58 58
183 179

125

tobacco

Page 2 of 3

18PSX0115
Exhibit E- Standard Color Card of America

topaz
72

tourmaline 148

turquoise
163

ultramarine blue
176

194

vassar rose violet violine pink
250

207 258

west point white white

186

92 92
263 93

yale blue yellow

197

Page 3 of 3

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“If you have ever seen Yale’s Navy Blue, you know it is very close to black. We had to wall wash eight 4-story drums clad in Yale’s Blue for the Yale School of Management. The project was also a LEED Gold Project. Working closely with Pathway, we were able to find the right blue color with which to light the drums. After seeing the LED from Bridgelux we knew we found the right one. The Bridgelux LED made the blue wall pop the best and used the least power to light the whole wall.” - Claude Engle, Lighting Designer for Yale CASE STUDY CASE STUDY Yale University in New Haven, CT installed high quality LED lighting while promoting Yale’s “Green” initiative for the lobby and atrium of their newly constructed School of Management. The wall wash luminaries from Pathway Lighting Products with Bridgelux LEDs were able to achieve the vision for their spaces, dramatically reduce energy usage and provide intense color contrast for their Yale Blue walls. THE PROJECT THE CHALLENGE Yale’s new School of Management › Eight 4-Story drums with wall wash building required optimized lighting illumination for their Atrium and Lobby. Wall wash › Yale’s Navy Blue colors units were required to illuminate 4-story drums with energy-saving LED lighting. › LEED Gold Project requirements for energy savings We have a strong relationship with Bridgelux, they are a leader in LED array technology, with a full portfolio, and a great quality/reliability track record. Bridgelux had the specific CCT/CRI/lumen levels needed to meet the project requirements, combined with all the required reliability reports and certifications.
Aircraft Flooring: New Part List

Aircraft Flooring: New Part List New Aircraft Product Equivalent Product* Notes Collection ProductColor Part #** Product Color Part # 9347 Camel CPF9347M72 347 Bisque P347 9348 Graystone CPF9348M72Lonpoint 348 Slate P348 Loncompass 9352 Denim CPF9352M72Moonwalk 352 Sapphire P352 9353 Asphalt CPF9353M72 353 Black P353 9395 Yale Blue CPF9395M72n/a Color is based on Loncoin II FW #895 Navy Blue 9914 Stormy Sky EQF9914M96 n/a New colors 9922 Hillcrest Tan EQF9922M96 n/a Lonequator 9983 Black Star EQF9983M96Lonpetite 8983 India Ink P8983M96 9995 Santorini Blue EQF9995M96Featherweight 8995 China Blue P8995M96 C2F9822M72 C2F822M72 9822 Brown 822 Brown C2F9822M96 C2F822M96 C2F9823M72 C2F823M72 9823 Black 823 Black C2F9823M96 C2F823M96 C2F9883M72 C2F883M72 9883 Sonic Gray 883 Sonic Gray C2F9883M96 C2F883M96 C2F9887M72 C2F887M72 Axis 9887 Cerulean Blue 887 Cerulean Blue C2F9887M96 C2F887M96 Loncoin II C2F9891M72Loncoin II C2F891M72 9891 Dark Blue 891 Dark Blue Featherweight C2F9891M96Featherweight C2F891M96 C2F9893M72 C2F893M72 9893 Medium Gray 893 Medium Gray C2F9893M96 C2F893M96 C2F9895M72 C2F895M72 9895 Navy Blue 895 Navy Blue C2F9895M96 C2F895M96 C2F9896M72 C2F896M72 9896 Purple Blue 896 Purple Blue C2F9896M96 C2F896M96 C2F9899M72 C2F899M72 9899 Indigo 899 Indigo C2F9899M96 C2F899M96 9150 Noir PLF9150M96 150 Onyx C150 Loncoin II 9154 Tuscan Tan PLF9154M96 154 Sandstone C154 Flecks Lonpolaris 9157 Roman Silver PLF9157M96 157 Moonstone C157 9193 Rain PLF9193M96n/a Color is based on Loncoin II FW #893 Medium Gray 9195 Carolina Blue PLF9195M96n/a
$Air Force Blue (Raf) {\Color{Airforceblueraf}\#5D8aa8$

Air Force Blue (Raf) {\Color{Airforceblueraf}\#5D8aa8

Air Force Blue (Raf) {\color{airforceblueraf}\#5d8aa8} #5d8aa8 Air Force Blue (Usaf) {\color{airforceblueusaf}\#00308f} #00308f Air Superiority Blue {\color{airsuperiorityblue}\#72a0c1} #72a0c1 Alabama Crimson {\color{alabamacrimson}\#a32638} #a32638 Alice Blue {\color{aliceblue}\#f0f8ff} #f0f8ff Alizarin Crimson {\color{alizarincrimson}\#e32636} #e32636 Alloy Orange {\color{alloyorange}\#c46210} #c46210 Almond {\color{almond}\#efdecd} #efdecd Amaranth {\color{amaranth}\#e52b50} #e52b50 Amber {\color{amber}\#ffbf00} #ffbf00 Amber (Sae/Ece) {\color{ambersaeece}\#ff7e00} #ff7e00 American Rose {\color{americanrose}\#ff033e} #ff033e Amethyst {\color{amethyst}\#9966cc} #9966cc Android Green {\color{androidgreen}\#a4c639} #a4c639 Anti-Flash White {\color{antiflashwhite}\#f2f3f4} #f2f3f4 Antique Brass {\color{antiquebrass}\#cd9575} #cd9575 Antique Fuchsia {\color{antiquefuchsia}\#915c83} #915c83 Antique Ruby {\color{antiqueruby}\#841b2d} #841b2d Antique White {\color{antiquewhite}\#faebd7} #faebd7 Ao (English) {\color{aoenglish}\#008000} #008000 Apple Green {\color{applegreen}\#8db600} #8db600 Apricot {\color{apricot}\#fbceb1} #fbceb1 Aqua {\color{aqua}\#00ffff} #00ffff Aquamarine {\color{aquamarine}\#7fffd4} #7fffd4 Army Green {\color{armygreen}\#4b5320} #4b5320 Arsenic {\color{arsenic}\#3b444b} #3b444b Arylide Yellow {\color{arylideyellow}\#e9d66b} #e9d66b Ash Grey {\color{ashgrey}\#b2beb5} #b2beb5 Asparagus {\color{asparagus}\#87a96b} #87a96b Atomic Tangerine {\color{atomictangerine}\#ff9966} #ff9966 Auburn {\color{auburn}\#a52a2a} #a52a2a Aureolin
Yale 2019 Faculty Order Form & Guide

commencement Academic Apparel Yale 2019 Faculty Order Form & Guide Dear Faculty Member As in the past, the Cap and Gown Agency is making arrangements to provide academic apparel for Yale University’s Commencement Your academic apparel will be delivered to the contact person associated exercises, held this year on Monday, May 20. with your school with which you plan to march or your residential college within one week prior to Commencement. It is necessary The fee for a black rental bachelor's or master’s gown is $34.00; a rental to return all rental attire to the same office immediately following master’s hood costs $25.00. A black rental doctoral gown and rental Commencement exercises or you will be charged its replacement costs. doctoral hood are $35.00 and $26.00, respectively. There is no additional fee for caps. If you wish to purchase Yale blue custom regalia, an order form is available at commencement.yale.edu. Please note that orders should be Please fill out the order form on the following page and return it with sent directly to Oak Hall Industries, 800 223-0429. payment either to the Head of College's office of the residential (When calling, ask for the “Custom Department.”) Blue gowns are college with which you plan to march or to the person below available by purchase only; all rental gowns are black. associated with the school with which you plan to march. You may pay by cash, COA, or check payable to “Yale Cap and Gown If you have any questions, please contact Associated Student Agency.” Charging instructions from Yale accounts will also be Agencies, [email protected].
Swatch Name HLS RGB HEX Absolute Zero 217° 36% 100% 0 72

Swatch Name HLS RGB HEX Absolute Zero 217° 36% 100% 0 72 186 #0048BA Acid green 65° 43% 76% 176 191 26 #B0BF1A Aero 206° 70% 70% 124 185 232 #7CB9E8 Aero blue 151° 89% 100% 201 255 229 #C9FFE5 African violet 288° 63% 31% 178 132 190 #B284BE Air superiority blue 205° 60% 39% 114 160 193 #72A0C1 Alabaster 46° 90% 27% 237 234 224 #EDEAE0 Alice blue 208° 97% 100% 240 248 255 #F0F8FF Alloy orange 27° 42% 85% 196 98 16 #C46210 Almond 30° 87% 52% 239 222 205 #EFDECD Amaranth 348° 53% 78% 229 43 80 #E52B50 Amaranth (M&P) 328° 40% 57% 159 43 104 #9F2B68 Amaranth pink 338° 78% 75% 241 156 187 #F19CBB Amaranth purple 342° 41% 63% 171 39 79 #AB274F Amaranth red 356° 48% 73% 211 33 45 #D3212D Amazon 147° 35% 35% 59 122 87 #3B7A57 Amber 45° 50% 100% 255 191 0 #FFBF00 Amber (SAE/ECE) 30° 50% 100% 255 126 0 #FF7E00 Amethyst 270° 60% 50% 153 102 204 #9966CC Android green 74° 50% 55% 164 198 57 #A4C639 Antique brass 22° 63% 47% 205 149 117 #CD9575 Antique bronze 52° 26% 55% 102 93 30 #665D1E Antique fuchsia 316° 46% 22% 145 92 131 #915C83 Antique ruby 350° 31% 66% 132 27 45 #841B2D Antique white 34° 91% 78% 250 235 215 #FAEBD7 Ao (English) 120° 25% 100% 0 128 0 #008000 Apple green 74° 36% 100% 141 182 0 #8DB600 Apricot 24° 84% 90% 251 206 177 #FBCEB1 Aqua 180° 50% 100% 0 255 255 #00FFFF Aquamarine 160° 75% 100% 127 255 212 #7FFFD4 Swatch Name HLS RGB HEX Arctic lime 72° 54% 100% 208 255 20 #D0FF14 Army green 69° 23% 44% 75 83 32 #4B5320 Artichoke 76° 53% 13% 143 151 121 #8F9779 Arylide yellow 51° 67% 74% 233 214 107 #E9D66B Ash gray 135° 72% 8% 178 190
Derby Winner Silks

DERBY WINNER SILKS Derby Winner Year Silks Nyquist 2016 White, purple belt, white band on purple sleeves, purple cap American Pharoah 2015 Turquoise, gold ball sash, gold ‘Z’, turquoise dots on gold sleeves, turquoise and gold cap California Chrome 2014 Purple, green donkey emblem, green cap Orb 2013 White, cherry belt, cherry sleeves, white cap I’ll Have Another 2012 White, purple belt, white band on purple sleeves, purple cap Animal Kingdom 2011 Forest green, red inverted chevron, red cap Super Saver 2010 White, green and black star, green and black star on white cap Mine That Bird 2009 Black, silver Double Eagle Ranch emblem, silver sleeves, black cap Big Brown 2008 White, blue stars, red bars on sleeves, blue stars on white cap Street Sense 2007 Royal blue and gold quarters, royal blue bars on gold sleeves, royal blue and gold cap Barbaro 2006 Blue, white cross sashes, lime sleeves, blue cap Giacomo 2005 Green, pink belt, pink band on sleeves, green cap Smarty Jones 2004 Royal blue, royal blue ‘C’ on white ball, royal blue dots on white sleeves, royal blue cap Funny Cide 2003 Maroon and silver diamonds, silver sleeves, silver cap War Emblem 2002 White, green stripes, green cap Monarchos 2001 Gold, blue blocks, white stripes on sleeves, gold and blue quartered cap Fusaichi Pegasus 2000 Red, yellow yoke, yellow band on sleeves, yellow cap Charismatic 1999 Green, yellow hoops, yellow sleeves, yellow cap Real Quiet 1998 Red, red ‘MP’ on yellow ball, yellow stripes on sleeves, red and yellow cap Silver Charm 1997 Green, yellow hoops, yellow sleeves, yellow cap Grindstone 1996 White, green ‘O’ on blue ball, green cap Thunder Gulch 1995 Royal blue, orange ball, orange stripes on sleeves, orange and royal blue cap Go for Gin 1994 Gold, white sash, white bars on sleeves, gold cap Sea Hero 1993 Gray, yellow lacings, yellow sleeves, yellow cap Lil E.
The Bottom Line

Submit your order by email or over the phone! [email protected] ~ (888) 465-0344 You may also order online at www.HeartbeatQuilting.com The Bottom Line If the color is greyed out, we do not currently carry it. Special orders accepted for any color of 3000yd cones in minimum quantities of 6 per color. Special orders accepted for 1420yd spools (min 5 per color) and 33000yd jumbo cones (no minimum). # Name 3000yds # Name 3000yds 601 Yellow 629 Rose 602 Gold 630 Magenta 603 Red 631 Deep Purple 604 Dark Pink 632 Light Periwinkle 605 Light Pink 633 Light Turquoise 606 Dark Purple 634 Baby Blue 607 Light Purple 635 Medium Blue 608 Periwinkle 636 Bright Blue 609 Dark Blue 637 Blush 610 Light Blue 638 Tangerine 611 Turquoise 639 Bright Orange 612 Green 640 Light Yellow 613 Sage 641 Bright Yellow 614 Light Green 642 Amber 615 Peach 643 Dark Green 616 Copper 644 Lime Green 617 Taupe 645 Bright Green 618 Medium Brown 646 Hot Pink 619 Tan 647 Dark Sage 620 Cream 648 Dark Brown 621 Lace White 649 Dark Gray 622 Gray 650 Champagne 623 Silver 651 Ivory 624 Natural White 652 Statue 625 Black 653 Beach 626 Plumber 654 Oatmeal 627 Bright Red 655 Off White 628 Baby Pink May be subject to change without notice. Last Updated: 7/9/2021 Submit your order by email or over the phone! [email protected] ~ (888) 465-0344 King Tut You may also order online at www.HeartbeatQuilting.com King Tut Colors marked with a * have been discontinued by Superior and are available while supplies last.
Commencement Academic Apparel Seniors Order Form & Guide

commencement Academic Apparel Yale 2019 Seniors Order Form & Guide Dear Graduating Senior As in the past, the Cap and Gown Agency is making arrangements to Distribution Hours (please bring Yale I.D.) provide academic apparel for those who plan to participate in Wednesday, May 15 seniors only 11 am to 5 pm University Commencement exercises on Monday, May 20. Thursday, May 16 11 am to 6 pm Friday, May 17 12 pm to 4 pm If you are receiving a bachelor’s degree, you will need a cap, gown, Saturday, May 18* 12 pm to 4 pm and tassel, the total cost of which is $32.00. If you expect to receive Sunday, May 19* 8 am to 11 am a master’s degree in addition to your bachelor’s degree, you will need Monday, May 20 8 am to 10 am a hood as well, for an additional charge of $25.00. Cap, gown, tassel, and hood (if applicable) are yours to keep. * Academic attire is worn to Baccalaureate services, which take place on Saturday and Sunday, in addition to Class Day exercises and Retainable gowns are made of 100% post-consumer recycled plastic Commencement. bottles, using “GreenWeaver” technology developed by Oak Hall Industries of Salem, Virginia. If y ou are unable to pick up your attire at the times above, please make arrangements for someone else to pick it up for you. The person Regalia orders may be placed online at www.sis.yale.edu using a credit picking up your attire must present a Yale I.D.
Speciality Thread Color Reference Speciality Thread Color Reference

Speciality Thread Color Reference Speciality Thread Color Reference 2 11 107 301 306 347 368 FORESTRY GREEN NUDE BISHOP RED MED LT BLUE DK MAHOGANY RED ORANGE CHAMBRAY BLUE 613 811 838 854 1036 1694 1803 OLIVE DRAB #2 PEARL AZURE LT SISTINE BLUE #2 MOGHAR BROWN MIST 2107 2108 2184 2328 2674 3024 3025 PINK#3 PINK#4 ROSEATE MALAGA CATTLEYA TOBOBBAN BURNT ORANGE 3083 3187 3285 3841 3914 3925 3928 TAN BEAVER GOLD BROWN LARK KHAKI CHESNUT SEAL 4115 4135 4183 4185 4186 4455 4815 LEGHORN HONEY CHAMPAGNE BEIGE DEER DK PINK GOLD 4817 4918 5005 5007 5071 5167 5495 OLD GOLD WILLOW EMERALD HUNTER CRANBERRY SCARAB EVERGREEN DO NOT PRINT 2 of 6 Please note this is a color reference and should be used for guidance purposes only. *All colors in this card can be ordered both in twisted and monocord filament threads. The monocord construction gives shades a special sheen. We recommend pretesting to determine if colorfastness, color matching and finish application are suitable for your proposed use. This color selection is for all continuous filament threads except Sylko and Alcazar. Please refer to your stock availability listing for colorline items by size, or contact your sales representative for order assistance. Speciality Thread Color Reference 6007 6085 6162 6183 6536 6652 6692 YALE BLUE NAVY #1 LT BLUE #6 COPENHAGEN SHAMROCK GREEN STORM BLUE EMPIRE BLUE 6985 7007 8052 8115 8935 8965 9468 MIDNIGHT PURPLE CUB NICKEL SMOKE GRAPHITE MED PEACOCK 10221 10775 10809 10816 10949 10961 11135 FORSYTHIA WAVECREST FRENCH BEIGE CORONADO MARACAIBO STRING HACIENDA 11254 11279 11735 12391 12401 12923 14729 WINETONE RUBYTONE BRIQUE CHINESE RUST CATHAY BLUE PEASANT BEIGE STEAM BLUE 16186 19528 20565 34750 34764 34765 34766 CHERRY RED NEW LEAF HELIOTINT SAND#2 LT MALAGA DK PEBBLE BEIGE DK GOLD 35123 35834 35836 35837 35839 35840 35841 ASHES #2 DERBY NAVY LAVENDER ROSE OREGON PURPLE MAY GREEN RED YELLOW ORANGE FLUFF DO NOT PRINT 3 of 6 Please note this is a color reference and should be used for guidance purposes only.
Commencement Academic Apparel Graduate & Professional School

commencement Academic Apparel Graduate & Professional School Yale 2020 Order Form & Guide Dear Graduate and Professional School Student As in the past, the Cap and Gown Agency is making arrangements If you are unable to pick up your attire at the times listed, please to provide academic apparel for those who plan to participate in make arrangements for someone else to pick it up for you. The person University Commencement exercises on Monday, May 18. picking up your attire must present a Yale I.D. or other valid identification, as well as a signed note from you authorizing pick-up. Retainable regalia, as opposed to rental regalia, will be available to all students. Caps, gowns, and hoods, therefore, will be yours to keep and A limited number of black gowns and Yale hoods will be available need not be returned at the end of the day. Retainable gowns are made during distribution hours at Payne Whitney Gymnasium on a first- of 100% post-consumer recycled plastic bottles, using “GreenWeaver” come basis for students who miss the April 13 deadline. A $5.00 technology developed by Oak Hall Industries of Salem, Virginia. shipping charge, in addition to the $10.00 late fee, will be added to the cost of regalia. MasterCard and Visa will be accepted along with Students receiving graduate degrees are expected to wear a hood cash payments. Degree-specific hoods and gowns, however, can be representing both the institution granting the degree and the degree guaranteed only with orders received by April 13. granted. Fees for hoods and gowns are listed on the next page, as is a guide to Yale academic regalia.
Gütermann Thread Color Numbers – Retail to Wholesale

Gütermann Thread Color Numbers – Retail to Wholesale # # # # # # e e e e e e l l l l l l a a a a a a # s # s # s # s # s # s l e l e l e l e l e l e i l i l i l i l i l i l a o a o a o a o a o a o t t t t t t e h e h e h e h e h e h Color Name R W Color Name R W Color Name R W Color Name R W Color Name R W Color Name R W Black 010 000 Nautical 275 013 Tapestry 442 081 Spice 560 847 Marine Aqua 680 167 Cream 805 578 Nu White 020 800 English 276 011 Garnet 443 375 Bittersweet 561 448 Nile Green 685 916 Lemon Peel 807 852 Oyster 021 111 Midnight 278 339 Magenta 445 108 Maple Sugar 566 934 Blue Turquoise 686 055 Mimosa 808 580 Eggshell 022 802 Dark Midnight 279 387 Red Melon 446 624 Henna 569 837 Prussian 687 189 Canary 815 325 Bone 030 169 Charcoal 280 665 Mulberry 447 517 Rust 570 221 Deep Lagoon 690 223 Primrose 816 007 Silver 100 008 Light Pink 300 372 Burgundy 450 369 Zinia 571 478 Mint Green 700 297 Buttercup 820 327 Mist Green 102 038 Petal Pink 305 659 Wine 455 130 Barnside 573 174 Light Green 704 152 Sundew 823 893 Slate 110 040 Rosebud 307 660 Powder Puff 459 979 Saddle Brown 575 446 New Leaf 710 153 Dusty Gold 827 415 Flint 111 497 Dawn Pink 315 758 Apricot 460 285 Dark Copper 576 227 Lime 712 334 Lemon 835 177 Grey 112 035 Fuchsia 318 877 Tangerine 462 350 Chocolate 578 230 Spring Green 716 336 Goldenrod 850 106 Greymore 114 634 Dusty Rose 320 733 Orange 470 351 Espresso 587 406 Fern 720 833 Saffron 855 417 Rail Grey 115 701 Medium Rose 322 663 Carrot 472 982 Coconut 588 021 Mist Green 721 282 Sun Flower 860 362 Smoke 116 702
SMU Brand Guidelines

SMU Brand Guidelines Guidelines for Southern Methodist University logo use and related materials Updated January 2018 smu.edu/brand 1 Table of Contents 3 Letter from the President 4 Introduction 5 SMU Logo 6 Typefaces 7 Elements 8 Service Marks, Trademarks and Register Marks 9 Color Palette 10 Printing the SMU Logo 11 Unacceptable Logo Alterations 12 School and Area Logos 13 Athletics and Spirit Logos 14 Peruna 15 SMU Seal 16 Podium Signs 17 Presentations 18 Embroidered Shirts and Other Products 19 Stationery 20 Letterhead 21 Monarch Letterhead 22 Envelopes 23 Mailing Labels 24 Business Cards 25 Notecards 26 Notepads 27 Pocket Folders 28 Marketing Emails 29 Editorial Style Guide 53 Appendix smu.edu/brand 2 Letter from the President The visual symbols and key messages of a university have a great impact on how its audiences identify and perceive the institution. The SMU Brand Guidelines was developed to help maintain consistency in symbols and messages in the development of University communications. In an accessible, online format, this guide contains the University’s official policy of use for a variety of visual symbols as well as editorial content. These brand guidelines are particularly important for SMU as we seek to enhance our national recognition. Establishing a strong and recognizable identity in the crowded marketplace of brands requires consistency as well as creativity. No matter how diverse and distinctive the activities of a university may be, there must be some common visual themes associated with the institution as a whole. Thank you for your cooperation in ensuring that these guidelines and standards are implemented.