Managing Our Global Brand

1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES FORWARD >> ISSUE 02

Managing our global brand

The best way to protect our brand is to use it correctly and consistently

These guidelines cover all aspects of using our corporate identity and all our brand elements including our fonts and 1 colour palette. www.oup.com/corpidentity 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Index

1.0 INTRODUCTION 3.0 APPLICATION 1.1 Managing our global brand 1.4 What not to do! PRINT DIGITAL 1.2 A department of the University 1.5 Things to remember 3.1 Publication front covers 3.11 Websites and intranet 1.3 Examples 3.2 Publications with ‘Oxford’ 3.12 Interactive products in the title 3.13 Blogs and social media 3.3 Publication back covers 3.14 Email marketing 2.0 LOGO OPTIONS 3.4 Spines 3.15 Online banners 2.1 Oxford University Press or 2.6 Accessing our primary logos 3.5 Title pages Full Name Country Specific logos and minimum size 3.6 Copyright pages (title verso) 2.2 Using a Full Name Country 2.7 Exclusion zone STATIONERY Specific logo 3.7 CD or DVD 2.8 Placing the logo in a graphic panel 3.16 Letterheads 2.3 Oxford or Series/Sector logos 3.8 Marketing communications 2.9 Product Group or 3.17 Compliments slips 2.4 Using a Series/Sector logo Service branding logos 3.9 Merchandise 3.18 Business cards 2.5 Block logo versions 2.10 When to use the OUP initials 3.10 Exhibitions 3.19 Address labels 3.20 Forms and invoices

For further information on global trade mark laws or the potential 3.21 Presentations infringement of ours, please contact:

Group Communications Director 4.0 CORPORATE PALETTE 01865 353 388 4.1 Primary colour palette 4.4 Corporate font – OUP Swift or 4.2 Secondary colour palette 4.5 Corporate Statement Group Legal Director 4.3 Corporate font – OUP Argo 4.6 The University Arms 01865 353 936

or visit 5.0 PARTNERSHIP & LICENSING www.oup.com/corpidentity Section under development: will be updated shortly

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

Introduction

IN THIS SECTION: Welcome to our brand guidelines. They have been designed to help us all manage our corporate identity. 1.1 Managing our global brand This document is split into five sections: 1.2 A department of the University

1.3 Examples 1.0 Introduction – Why it’s important to communicate consistently 1.4 What not to do! 1.5 Things to remember 2.0 Logo options – Taking you through our different logos

3.0 Applications – Using the logos in print and digitally

4.0 Corporate palette – Colours and other specific corporate elements

5.0 Partnership & licensing – This section is under development and will be updated shortly

For further information on global trade mark laws or the potential infringement of ours, please contact: Group Communications Director or Group Legal Director

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.1 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Managing our global brand Oxford University Press has over 5,000 employees worldwide; a presence in 100 countries; and an extremely diverse publishing portfolio. Our name is recognised around the world, by millions of customers.

Given such reach and diversity it is imperative that the visual elements of our brand – most importantly our logo – are used consistently and clearly throughout everything we do.

In doing so we:

• reinforce recognition of our brand and people’s perception of its value, by creating a strong link in people’s minds between our publications and activities, and our name and logo

• demonstrate that we are managing our brand effectively

• protect our trade marks from any challenges

These guidelines give you a clear framework for how to apply our logo, and other visual elements of our brand, consistently. They provide guidance for a wide range of examples that you will come across on a day-to-day basis. They will also help you to advise suppliers and designers on how to apply these elements. However, if you have any additional queries about what to do in particular circumstances please contact Group Communications.

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.2 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

A department of the University Our identity and brand are built upon those of the University of Oxford, of which Oxford University Press is a department. Whilst in many cases we have nurtured our own unique identity, it is essential that we reinforce our relationship with the rest of the University in the minds of our customers.

These guidelines are designed to maximize the value of our brand and reinforce our role as a department of the University of Oxford.

SEE ALSO: 4.5 Corporate Statement 4.6 The University Arms 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.3 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Examples Examples of print and electronic materials that make use of the Oxford University Press brand in a consistent and uniform way.

Name Position Held

Oxford University Press Academic Division Great Clarendon Street Oxford OX2 6DP United Kingdom t +44(0)1234 567890 f +44(0)1234 567890 m +44(0)1234 567890 e [email protected]

w www.oup.com

Saturday 20th – Sunday 28th March 2010 3 at Christ Church, Oxford

Featuring ...for roaming minds John Le Carré Jung Chang Martin Amis A S Byatt Philip Pullman Hilary Mantel Richard Dawkins Ian McEwan Anthony Horowitz Neil MacGregor P D James Joanne Harris Ben Okri

>> MORE INFORMATION

www.oup.co.uk

Oxford University Press is a department of the University of Oxford. Box Office 0870 343 1001 It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. www.oxfordliteraryfestival.com 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.3 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Examples Further examples of print and electronic materials that make use of the Oxford University Press brand in a consistent and uniform way.

Oxford University Press (China) Ltd 18th Floor, Warwick House East, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong 牛津大學出版社（中國）有限公司香港鰂魚涌英皇道979 號太古坊和域大廈東翼 18 樓 << MORE INFORMATION

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.4 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

What not to do! We have illustrated some common mistakes in using our logos. None of the examples shown should ever be used. For the correct use, refer to the ‘See Also...’ box in the bottom left-hand corner of this page.

If at any point you are unsure whether something is permitted you should contact Group Communications.

DON’t use any other colours for the block than DON’t place any text closer to the logo than DON’t use other fonts to create the logo. those specified (unless using a limited the restricted area, except for approved palette). Full Name Country Specific logo or DON’t place any other text or graphic within Series/Sector logos. the block. OXFORD 1 UNIVERSITY PRESS 3 Catalogue www.oup.com 2

Bringing ideas to Life DON’t place imagery or distracting patterns behind the logo; always position the logo within a flat or neutral area of colour.

DON’t use any colours other than Oxford Blue, black, metallic grey, or white to SEE ALSO: print the logo (unless using a limited 4 palette). Contact us 2.5 Block logo versions 2.6 Accessing our primary logos and minimum size 1 2.7 Exclusion zone >> MORE INFORMATION 2.8 Placing the logo in a graphic panel 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.4 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

What not to do! REMEMBER: Further examples of some common mistakes in using our logos are illustrated here. None of the examples shown should If you are ever unsure whether something is permitted, please ask! Contact Group ever be used. Communications and we can advise you.

DON’t place the logo in any block or shape other than those previously specified in these guidelines (without seeking permission).

3 Resources for teachers

SEE ALSO: DON’t change the proportion of the logo within one of the pre-defined blocks. DON’t create Product Group or Service Contact us branding logos using any of our primary logos. 2.5 Block logo versions 2.6 Accessing our primary logos and minimum size 3 3 2.7 Exclusion zone << MORE INFORMATION 2.8 Placing the logo in a graphic panel 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.5 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Where to find things: Things to remember Obtaining permissions: In the majority of scenarios this guidelines • All versions of the logo (including block document provides you with all the versions) are available to download information you need to develop new from our corporate website 1. Our logo should appear on everything we do. communications, but you need to seek www.oup.com/corpidentity. permission in some instances: These are supplied in single Pantone® 2. If you only have one opportunity to use the logo, it must be the Full Name version (Oxford University Press) or the Group Branding Committee approval for: colour (Oxford Blue). Should you require alternative Country Qualifier logo. • Not putting the First Name logo or an alternative colour, these files can be alternative Series/Sector branding logo amended through a design application 3. No taglines should be added to our logos. on publication covers. such as Adobe Illustrator™. For external suppliers who wish to download the • The use of the Full Name version on 4. Remember the exclusion zone and do not distort or try and replicate the logo in any other way. logos, TrueType, and Post Script publication front covers. versions are also available from our • Replacing the First Name version with 5. There are colour and size restrictions for logos (Oxford Blue, black, metallic grey, or white) unless a limited website. the Series/Sector logo. palette is used, and a minimum width of 20mm. For restricted use, such as spines, a minimum cap height • Separate logos generated for individual • Alternatively, the logos are supplied as a of 1.5mm is allowed. products and services within the single font (OUP1) which is available on ‘Oxford’ portfolio. all internal computers without having to 6. Only two shapes of block are allowed to contain the logos, unless the logos are part of a larger graphic panel. • Business cards that do not follow the download them. When using the OUP master template. font (OUP1), the numeric keys 1 to 5 7. Only two versions of the University Arms are allowed and never use the University of Oxford Belted Arms. • Using the word ‘Oxford’ in a Product access the different versions, as shown Group or Service branding logo. in section 2.6. 8. Logos are available as either a downloadable eps file or a font (OUP1). Delegates approval for: • Contact your local stationery • Using the word ‘Oxford’ in a representative to order business cards. 9. When the word ‘Oxford’ appears in a title do not emulate the logo or exclude the additional use of the First Name publication title. logo on the cover. • PowerPoint templates are available Group Communications approval for: from Group Communications. • Breaking the exclusion zone on 10. Alternative Country Qualifier or Series/Sector logos are available for the Full and First Name logo versions. merchandise. • Use of the initials OUP in any naming strategies. Group Strategy Committee (GSC) approval for: • Granting a trademark licence to any third party. • Entering into joint ventures. 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

Logo options

IN THIS SECTION: Introducing our different logos 2.1 Oxford University Press or 2.6 Accessing our primary logos Oxford and Oxford University Press are both protected trademarks. We have two logos, each with their own and minimum size Full Name Country Specific logos specific use. As well as the two logos, we also have versions which are sub-branded with a country specific 2.2 Using a Full Name Country 2.7 Exclusion zone name or with a business sector descriptor. Finally, we have specific guidelines for publications with ‘Oxford’ Specific logo 2.8 Placing the logo in a graphic panel in the title. 2.3 Oxford or Series/Sector logos 2.9 Product Group or 2.4 Using a Series/Sector logo Service branding logos Section 2.0 outlines which logo to use, how to acquire them, and when to use them: 2.5 Block logo versions 2.10 When to use the OUP initials • Oxford University Press logo (Full Name version) or Full Name Country Specific logo

• Oxford logo (First Name version) or alternative Sector branding

• Product Group or Service branding

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.1 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

1 Oxford University Press (Full Name version) or Full Name Country Specific logo 1 • Our Full Name logo or Full Name Country Specific logo must appear on everything we do. You should lead with these logos when you only have the option of using one logo or when communicating in a more formal way such as: COUNTRY NAME – In corporate, legal, or ceremonial communications, such as annual reports, stationery, signage, or on 1 our websites. – Marketing ourselves at external events such as exhibitions or conferences.

– In association with another logo within a partnership or joint venture. 1 • The only time a logo is not required to appear somewhere on a piece of communication or product is: – When permission has been granted by the Group Branding Committee.

– Within a signature as part of a general email.

– Exhibitions where individual items don’t necessarily require a logo as long as the overall experience is clearly branded.

– Banner adverts that link to a page that contains the Full Name logo. All other forms of electronic marketing, merchandise, print, or other physical items require a logo.

– Merchandise with size restrictions or when its item is clearly linked to a publication or service brand.

• Using the Full Name Country Specific logo as an alternative to the Full Name version is optional. It can only be used within countries where Oxford University Press has an established local publishing programme. This logo (which replaces the Full Name version) follows a fixed format and must be created centrally by Group Communications. SEE ALSO: The Full Name and Full Name Country Specific logos must not be used together. The same general guidelines apply as 1.4 What not to do! those of the Full Name version. 2.2 Using a Full Name Country Specific logo • When printing the logos they must only be shown in our primary colours of Oxford Blue, black, metallic grey, or white 2.5 Block logo versions (unless only a single or limited colour palette is available then the logos can be reproduced in any colour. This also includes foil blocking, metallics, and any special inks). 2.6 Accessing our primary logos and minimum size • Our preferred option is Oxford Blue on a light coloured background. However, when printing on a dark coloured 2.7 Exclusion zone background, white should be used for contrast. >> MORE INFORMATION 2.8 Placing the logo in a graphic panel • Different weights of the Full Name logo exist depending on whether it is in a solid colour or reversed out in white 4.1 Primary colour palette (see 2.6 ‘Accessing our primary logos and minimum size’). • The minimum size is 20mm in width. 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.2 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Using a Full Name Country Specific logo A Full Name Country Specific logo, which must be created and its use approved centrally by Group Communications, can only be used within countries where Oxford University Press has an established local publishing programme as a replacement of the Full Name version.

When using a Full Name Country Specific logo, simply use it as if it were the Full Name version and follow the same guidelines around colour, exclusion zone, etc.

Never use this facility to add taglines (promotional sentences) to our logo. 1 COUNTRY NAME COUNTRY NAME

COUNTRY NAME

< > MORE INFORMATION COUNTRY NAME 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.2 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Using a Full Name Country Specific logo – Extended version To allow for shallow formats, an extended version of the Full Name Country Specific logo has been created. This can be reproduced in any of the primary colours and positioned on any graphic panel. It must not be used within any block shape.

Never use this facility to add taglines (promotional sentences) to our logo.

Logo with exclusion zones shown below: 1 COUNTRY NAME

COUNTRY NAME

< > MORE INFORMATION

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.3 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

2 Oxford (First Name version) or alternative Series/Sector logos

• Our First Name logo or our Series/Sector logos can only appear in conjunction with either our Full Name or Full SERIES/SECTOR Name Country Specific logos. They cannot be used in isolation. These logos are used as a more informal and shorthand way of writing and saying our name or to bring attention to a key market sector. They are to be used 2 predominantly on: – Front covers of all publications, even if the title contains the word ‘Oxford’. Any exceptions to this rule need to be agreed with the Group Branding Committee. Do not use the Full Name version on the covers of publications.

– Catalogues, online and digital products, and marketing materials (both electronic and paper based) have the option 2 of either the Full Name or First Name version or their alternatives. If the First Name version is used it should always be accompanied with the Full Name logo or Full Name Country Specific logo on any item, e.g. on a catalogue back cover as a sign off.

• Online products must have the Full Name logo or Full Name Country Specific logo in the footer.

• Series/Sector logos are used in special circumstances to describe a market sector. This logo (which can replace the First Name version) follows a fixed format and its creation and use requires Group Branding Committee approval.

The same general guidelines apply as those of the First Name version:

• Never add taglines (promotional sentences) to our logo.

• When printing the logos they must only be shown in our primary colours of Oxford Blue, black, metallic grey, or white (unless only a single or limited colour palette is available: then the logos can be reproduced in any colour. This also includes foil blocking, metallics, and any special inks). SEE ALSO: • Our preferred option is Oxford Blue on a light coloured background. However, when printing on a dark coloured 1.4 What not to do! background, white should be used for contrast. 2.4 Using a Series/Sector logo 2.5 Block logo versions • Different weights of the First Name logo exist depending upon final size and whether it is in a solid colour or reversed out in white (see 2.6 ‘Accessing our primary logos and minimum size’). 2.6 Accessing our primary logos and minimum size • The minimum size is 20mm in width. Below this measure a smaller version of the First Name logo exists (primarily for use 2.7 Exclusion zone on publication spines), which can be reproduced at a maximum cap height of 2mm and a minimum of 1.5mm. >> MORE INFORMATION 2.8 Placing the logo in a graphic panel 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.4 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Using a Series/Sector logo A Series/Sector logo can be used for bespoke market areas of the business. It can be created locally, following the guidelines below, but must be approved by the Group Branding Committee, both in terms of its use and the design of the logo.

When using a Series/Sector logo, simply use it as if it were the First Name version and follow the same guidelines around colour, exclusion zone, etc.

Never use this facility to add taglines (promotional sentences) to our logo.

SERIES/SECTOR SERIES/SECTOR

SERIES/SECTOR

SERIES/SECTOR < > MORE INFORMATION

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.4 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Using a Series/Sector logo – Extended version To allow for shallow formats, an extended version of the Series/Sector logo has been created. This can be reproduced in any of the primary colours and positioned on any graphic panel. It must not be used within any block shape.

Never use this facility to add taglines (promotional sentences) to our logo.

Logo with exclusion zones shown below:

SERIES/SECTOR

<< MORE INFORMATION

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.5 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Block logo versions There are occasions when our logo needs to be placed on an item where there is insufficient contrast, the background is complex, or additional stand out is required. In these instances it is recommended that you use the logo within one of two designated Oxford Blue block options (no other block shape or colour can be used – see 2.8 ‘Placing the logo in a graphic panel’). When only a single or limited colour palette is available, the block logos can be reproduced in that colour. This also includes foil blocking, metallics, and any special inks.

No object or other text can be placed inside the block, and the minimum size of either logo, within the blocks, needs to be adhered to.

When positioning either block on the cover of a publication or marketing material, it can be positioned anywhere. Please note, to allow for page cropping we suggest the logo should be a minimum of 12mm from the page edge.

The rectangular version has an equal space around the logo based on the height of the capital ‘O’. The square block version uses the same principles of an equal space around the outer, but the logo can only be fixed to either the top or the bottom – it cannot be positioned in the centre.

Block logos are not available within the OUP font. When making a block logo using the font, always use Key 3 or 4.

BLOCK 1 Rectangular block (showing the BLOCK 2 Square block (showing the only alternative positions for the logos). only positions for the logos). 3 3 4

4 3 4

SEE ALSO: 1.4 What not to do! COUNTRY NAME SERIES/SECTOR 2.8 Placing the logo in a graphic panel COUNTRY NAME 3.1 Print – Publication front covers

3.8 Print – Marketing communications SERIES/SECTOR COUNTRY NAME SERIES/SECTOR 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.6 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Accessing our primary logos and minimum size Our two primary logos have been specifically drawn and should always be reproduced from the master. The logos are supplied as either a:

1 Downloadable eps 2 Single font (OUP1)

Over the next two pages we show how to access these logos.

1 Downloadable eps

All versions of the logo (including block versions) are available to OUP staff to download from our corporate website www.oup.com/corpidentity. These are supplied in a range of colour options including Pantone® 282 (Oxford Blue), black and white. Should you require an alternative colour (for example when using a limited colour palette or special inks), these files can be amended through a design application such as Adobe Illustrator™.

If you have external suppliers who need to access our logo or fonts they must first complete the corporate identity download registration form at www.oup.com/corpidentity Minimum size

The minimum size of usage for the Oxford University Press and Oxford logos is 20mm in width. Below this measure a smaller version of the First Name version exists as shown in the example below (primarily for use on publication spines), which can be reproduced at a maximum cap height of 2mm and a minimum of 1.5mm.

Number Key 1 and Key 2 logo examples demonstrating the regular logo SEE ALSO: versions 2.5 Block logo versions 2.7 Exclusion zone >> MORE INFORMATION 2.8 Placing the logo in a graphic panel 4.1 Primary colour palette Bold version (number Key 5) of logo for restricted size applications such as spines 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.6 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Our primary logos – downloadable eps versions

Regular – Full Name Regular – First Name Medium – First and Full Names white only Bold – First Name only Bold – First Name white only

Colour: Pantone Black Colour: Pantone Black Colour: White File name: OUP_First_BS_Black.eps Colour: White File name: OUP_First_RS_Black.eps Colour: Pantone Black File name: OUP_First_MS_White.eps File name: OUP_First_BS_White.eps File name: OUP_Full_RS_Black.eps

Colour: Pantone 282 Colour: Pantone 282 File name: OUP_First_BS_282.eps File name: OUP_First_RS_282.eps Colour: White Colour: Pantone 282 File name: OUP_Full_MS_White.eps File name: OUP_Full_RS_282.eps

Colour: Pantone 8401 (metallic) Colour: Pantone 8401 (metallic) File name: OUP_First_BS_8401.eps File name: OUP_First_RS_8401.eps

Colour: Pantone 8401 (metallic) File name: OUP_Full_RS_8401.eps Colour: Pantone Cool Gray 9 Colour: Pantone Cool Gray 9 File name: OUP_First_BS_CGray9.eps File name: OUP_First_RS_CGray9.eps

Colour: Pantone Cool Gray 9 File name: OUP_Full_RS_CGray9.eps

All logos are supplied as spot colour eps files. This is the preferred print format.

CMYK versions can be made by opening these files in Adobe Illustrator™, and converting colour breakdown.

>> MORE INFORMATION

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.6 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Block versions of our primary logos – downloadable eps versions

Medium – Full Name, rectangular block Medium – Full Name, square block

Full name

Colour: Pantone Black File name: OUP _Full_RBlock _Black.eps

Colour: Pantone Black Colour: Pantone 282 Colour: Pantone 8401 (metallic) Colour: Pantone Cool Gray 9 File name: OUP _Full_SBk_Top _Black.eps File name: OUP _Full_SBk_Top _282.eps File name: OUP _Full_SBk_Top _8401.eps File name: OUP _Full_SBk_Top _CGray9.eps

Colour: Pantone 8401 (metallic) File name: OUP _Full_RBlock _8401.eps

Colour: Pantone Black Colour: Pantone 282 Colour: Pantone 8401 (metallic) Colour: Pantone Cool Gray 9 File name: OUP _Full_SBk_Bot _Black.eps File name: OUP _Full_SBk_Bot _282.eps File name: OUP _Full_SBk_Bot _8401.eps File name: OUP _Full_SBk_Bot _CGray9.eps

Colour: Pantone 282 File name: OUP _Full_RBlock _282.eps

Colour: Pantone Cool Gray 9 File name: OUP _Full_RBlock _CGray9.eps

All logos are supplied as spot colour eps files. This is the preferred print format. >> MORE INFORMATION

CMYK versions can be made by opening these files in Adobe Illustrator™, and converting colour breakdown. 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.6 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Block versions of our primary logos – downloadable eps versions

Medium – First Name, rectangular block Medium – First Name, square block

Colour: Pantone Black File name: OUP _First_RBlock _Black.eps

Colour: Pantone Black Colour: Pantone 282 Colour: Pantone 8401 (metallic) Colour: Pantone Cool Gray 9 File name: OUP _First_SBk_Top _Black.eps File name: OUP _First_SBk_Top _282.eps File name: OUP _First_SBk_Top _8401.eps File name: OUP _First_SBk_Top _CGray9.eps

Colour: Pantone 8401 (metallic) File name: OUP _First_RBlock _8401.eps

Colour: Pantone Black Colour: Pantone 282 Colour: Pantone 8401 (metallic) Colour: Pantone Cool Gray 9 File name: OUP _First_SBk_Bot _Black.eps File name: OUP _First_SBk_Bot _282.eps File name: OUP _First_SBk_Bot _8401.eps File name: OUP _First_SBk_Bot _CGray9.eps

Colour: Pantone 282 File name: OUP _First_RBlock _282.eps

Colour: Pantone Cool Gray 9 File name: OUP _First_RBlock _CGray9.eps

All logos are supplied as spot colour eps files. This is the preferred print format. >> MORE INFORMATION

<< BACK FORWARD >>

Key 1 Full Name regular version. Accessing our primary logos and minimum size Key 3 Full Name medium version.

2 OUP font (OUP1) 1 The logos are supplied as an OUP font (OUP1) which is available on all internal computers without having to download them. 3 If you have external suppliers who wish to download the logos, TrueType, and PostScript versions, they must first complete the corporate identity download registration form at www.oup.com/corpidentity

K1ey 2 First Name regular version. Each logo is available in alternative weights. This ensures that the lettering remains clear when used at different sizes, or when Key 4 First Name medium version. reversed out in white, especially on book spines. 2 Do not use the logo in electronic files sent externally (such as emails) as the logo will not appear to the recipient. 4 When using the OUP font (OUP1), the number keys 1 – 5 access the different versions as shown.

Regular versions (Number key 1 or 2)

The regular versions are to be used when printing in Oxford Blue, black, or metallic grey on a white or light background. K1ey 5 First Name bold version. Whilst there is no maximum size restriction on the regular version, it should never be used below 20pt or 20mm in width. 5 Medium versions (Number key 3 or 4)

The medium versions are to be used when reversed out in white on a dark background. Whilst there is no maximum size restriction on the regular version, it should never be used below 20pt or 20mm in width.

When using the regular and medium versions, the width of the logo in millimetres is equal to the point size at which the identity is set (50pt imprint = 50mm in width).

Bold version (Number key 5)

The bold version is only applicable to the First Name logo and is used when a restricted size applies. This version can be used solid or reversed out in white. The bold version must only be used between 15pt and 20pt.

SEE ALSO: Note: The cap height in millimetres of the bold version is 1/10 of the point size at which the identity is used. 2.5 Block logo versions For example, an identity set at 20pt has a cap height of 2mm. 2.7 Exclusion zone << MORE INFORMATION 2.8 Placing the logo in a graphic panel 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.7 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Exclusion zone In order to provide the correct gravitas, the First, Full Name and Full Name Country Specific logo must be given sufficient space around them.

The diagrams below show the minimum exclusion zone (white area) to be applied to the logos. The minimum space is based on the height of the letter ‘O’.

No other graphic element or text should encroach on this area (except for approved Full Name Country Specific logo or Series/Sector logos). This rule also applies when positioning the logos near the edge of a page (this includes block logos where the block can bleed).

These rules apply to all products and marketing material but do not apply on publication spines, small banner adverts, and merchandise where space is limited. 3 1 COUNTRY NAME 4

SEE ALSO: SERIES/SECTOR 1.4 What not to do! 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.8 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Placing the logo in a graphic panel Either the Full Name or First Name version of the logo (including their alternatives) can be placed in a panel or solid graphic shape of any colour (as long as the shape is part of the overall design and does not form a new block logo). This usually means that the overall proportion of the logo to the overall shape is less than 30%. As a general reminder, please adhere to the minimum exclusion zone as shown in the examples below.

1 Oxford African American Studies Center The online authority on the African American experience 1 Resources for teachers

3 3 1

N.B. This is a front cover for a book, hence we only use the First Name logo. SEE ALSO: 2.5 Block logo versions 2.7 Exclusion zone 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.9 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Product Group or Service branding logos

Key things to note when creating a Product Group or Service branding logo:

• Separate logos can be generated for individual products and services within the ‘Oxford’ portfolio, but the final design requires Group Branding Committee approval.

• In the naming of a major service based offer the use of the word ‘Oxford’ in the title is recommended.

• In the naming of a major product or series the use of the word ‘Oxford’ in the title is not compulsory.

• The design of these logos should always look different to our main logos and should not (especially the use of the word ‘Oxford’), replicate in any way the Full Name or First Name logos.

• It’s important to note that using sub-brand logos such as these does not negate the need for the Full Name or First Name versions (or their alternatives) in close proximity. Oxford Reading Tree Logotypes 2010

Main Logo Logo versions

SEE ALSO: 1.4 What not to do! 1.5 Things to remember 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.10 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

When to use the OUP initials

Key things to note when using the shortened form of Oxford University Press ‘OUP’ initials:

• The initials, ‘OUP’, can be used in informal conversation as an abbreviation for ‘Oxford University Press’. Remember that although we’re very familiar with this abbreviation, many of our customers worldwide won’t be, so only use it where our Full Name has been used already, or where you know it’ll be understood instantly.

• ‘OUP’ can be used in body copy where we spell out our Full Name in the first instance, with the introduction of ‘OUP’ in brackets afterwards (e.g. in press releases, corporate ‘about us’ blurb, etc.). For example:

Oxford University Press (OUP) has won the Publisher of the Year award for the fifth time in the last six years. It was presented at last week’s Booksellers Association conference for Academic, Professional & Specialist Booksellers. For OUP’s Corby Distribution Services it was even better news as they collected the accolade of Distributor of the Year for the sixth year running.

Do not

• use the initials, ‘OUP’, in any logo;

• write ‘OUP’ with full stops (i.e ‘O.U.P’);

• use the initials ‘OUP’ in any naming strategies for products/services and in general marketing pieces, without authorization from Group Communications;

• use 'the' 'before' 'OUP' eg. 'the OUP...'.

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

Application

IN THIS SECTION: Applying our logos PRINT DIGITAL This section covers the majority of applications of our corporate identity. 3.1 Publication front covers 3.11 Websites and intranet 3.2 Publications with ‘Oxford’ 3.12 Interactive products Here are some general guidelines for the use of the logo: in the title 3.13 Blogs and social media 3.3 Publication back covers • If only one version of the logo is to be used it must be our Full Name or 3.14 Email marketing Full Name Country Specific logo version. 3.4 Spine 3.15 Online banners 3.5 Title pages • Front covers of publications should only carry the First Name or Sector branding logo. 3.6 Copyright pages (title verso) STATIONERY On the front covers of marketing material you have the choice of the Full Name, 3.7 CD or DVD 3.16 Letterheads First Name, or their alternatives. 3.8 Marketing communications 3.17 Compliments slips 3.9 Merchandise • You have the choice of using the blocked or non-blocked versions of all the logo 3.18 Business cards alternatives on either publications or marketing in either print or digital format. 3.10 Exhibitions 3.19 Address labels 3.20 Forms and invoices • The logos can be positioned in any location as long as the exclusion zones are adhered to. 3.21 Presentations However, please check with any divisional brand guidelines that might specify the specific location of the logo within a series or house style.

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.1 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Publication front covers Suggested layouts showing options for the logos (N.B. not all logo positions are illustrated here) 2 The following guidelines apply to the logos on all our publication covers: 2

• The First Name logo or alternative Series/Sector branding logo should appear on all publication front covers (do not use the Full Name version). Any exceptions to these rules need Group Branding Committee approval. • The non-blocked and blocked logos can be placed in any position as long as the logos are no closer to the page edge than the height of the capital ‘O’ within the logo. To allow for page cropping we recommend the logo should be a minimum of 12mm from the page edge. 2 • Do not use the non-blocked version on heavily textured backgrounds.

• Whilst no maximum size has been set, the logo must not be smaller than its 4 minimum size. As a rule, we would recommend the width of the logo is 1/5th 4 of the page width. • The exclusion zone must be observed – no headline, text, or graphic must be placed within the exclusion area or within the block versions. • The logos can appear in Oxford Blue, black, metallic grey, or reversed out in white (unless a restricted colour palette is available). • When the word ‘Oxford’ appears in a title, do not emulate the logo or exclude the additional use of the First Name logo. 4

TOP OF PAGE 2 2 4 4 SEE ALSO: 4 1.3 Examples 1.4 What not to do! 2.5 Block logo versions 2.6 Accessing our primary logos and minimum size 4 2.7 Exclusion zone We recommend the logo should be a minimum of 12mm from the page edge. 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.2 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Publications with ‘Oxford’ in the title

Key things to note when creating a cover design for publications with ‘Oxford’ in the title:

• A title may contain the word ‘Oxford’, if approved by the Delegates.

• The design and style of the word ‘Oxford’ must follow that of the design style of the title and not try to replicate the First Name logo in any way.

• Using ‘Oxford’ in the title does not remove the need for using the First Name logo on any front cover or product and still requires the Full Name logo in close proximity (i.e. the back cover). Any exceptions should be approved by the Group Branding Committee.

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.3 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Publication back covers Examples:

All publications must carry the Full Name logo (or Full Name Country Specific logo alternative) on the back cover, together The documents marries one cats. Two trailers quickly perused Far East. The quite silly ticket tickled two special trailers, because five Macintoshes noisily food two purple dog, even though the with the website address and barcode. subway lamely completed five Macintoshes, then two cat telephoned the concerned organisation. One bourgeois mats towed five partly purple cat, yet the subway ran away quickly. Back cover suggested layout checklist:

ISBN 0-19-987654- 1 a) Only the Full Name or Full Name Country Specific logo can be used in either Oxford Blue, black, metallic grey, 1 or reversed out in white. 9 780199 876549 www.oup.com £4.99 RRP

b) Do not use just the First Name or block versions of the logo on the back. The documents marries one cats. Two trailers quickly perused Far East. The quite silly ticket tickled two special trailers, because five Macintoshes noisily food two purple dog, even though the subway lamely completed five Macintoshes, then two cat c) The logo should be positioned bottom left. telephoned the concerned organisation. One bourgeois mats towed five partly purple cat, yet the subway ran away quickly. d) The ‘locally appropriate’ website address needs to be present on the back.

ISBN 0-19-987654- 1 e) Barcode to feature bottom right, with prices (if included) centered below and aligned with the web address. 1

9 780199 876549 f) Point sizes and fonts of text on the back cover should reflect the overall cover design. www.oup.com £4.99 RRP

The documents marries one cats. Two trailers quickly perused Far The documents marries one cats. Two trailers quickly perused Far East. The quite silly ticket tickled two special trailers, because East. The quite silly ticket tickled two special trailers, because five Macintoshes noisily food two purple dog, even though the subway lamely completed five Macintoshes, then two cat five Macintoshes noisily food two purple dog, even though the telephoned the concerned organisation. One bourgeois mats towed five partly purple cat, yet the subway ran away quickly. subway lamely completed five Macintoshes, then two cat telephoned tthe cconcerned oorganisation. One bourgeois mats 1 ISBN 0-19-987654- 1 towed five partly purple cat, yet tthe ssubway rran aaway quickly.. X 9 780199 876549 www.oup.com £4.99 RRP X X ISBN 0-19-987654- 1

The documents marries one cats. Two trailers quickly perused Far East. The quite silly ticket tickled two 1 special trailers, because five Macintoshes noisily food 20mm two purple dog, even though the subway lamely completed five Macintoshes, then two cat telephoned 9 780199 876549 the concerned organisation. One bourgeois mats towed five partly purple cat, yet the subway ran away quickly.

www.oup.com £4.99 RRP $2.00 USA ISBN 0-19-987654- 1 10 –18mm 1

9 780199 876549

www.oup.com £4.99 RRP PricesPrices i(iff include included)d are ccentredentred bbelowelow the barcodebarcode aandnd aligned wwithith tthehe website address. SEE ALSO: 2.7 Exclusion zone 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.4 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Spines The First Name logo must appear on the spine of all Oxford University Press publications. The logo must be printed in Oxford Blue, black, metallic grey, or reversed out in white. Do not print the logo with other colours or tints of other colours (unless a restricted palette is used).

The word ‘Oxford’ should always be presented consistently. By positioning it 12mm from the base of the page it will always align on the bookshelf, even when publications are different sizes.

When the logo is applied to a series publication, it should be based on the smallest spine width to avoid apparently erratic use of horizontal and vertical spines. 4 5 5 4 2

12mm

Spine widths Orientation Logo version Logo size

min 3mm vertical bold (Key 5) 15pt

up to 5mm vertical bold (Key 5) 20pt

up to 23mm vertical medium (Key 2/3)* 20pt

up to 30mm horizontal medium (Key 2/3)* 20pt

up to 40mm horizontal medium (Key 2/3)* 25pt

up to 50mm horizontal medium (Key 2/3)* 30pt * Use the regular version (Key 2) when the logo is placed on a light coloured background and the bold 51mm & above horizontal medium (Key 2/3)* 35pt version (Key 3) when reversing out. 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.5 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Title pages The Full Name logo should always be used without any place or date of publication. It should either be centred or ranged following the style of the title page.

On classically designed title pages, the baseline should align with that of the penultimate text line.

The colour of the logo must be the same as the title page text. Format Logo Use the table (to the right) to establish the size of the logo to use. size Always use the regular version of the imprint. paperback 25pt Do not set the logo smaller than 25pt. demy 28pt royal 30pt crown quarto 32pt demy quarto 34pt larger format 36pt

Knowing Things: Exploring the Collections at the Pitt Rivers Museum 1884–1945 Vanished Face Ocean Processing how tethys reshaped the world Psychological, neuroPsychological and aPPlied PersPectives

CHRIS GOSDEN FRANCES LARSON with ALISON PETCH Dorrik Stow

graham hole victoria bourne

1 1 1

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.6 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Copyright pages (title verso) Links to title verso guides:

The Full Name logo is the only OUP logo that can be used on the copyright page. It should always appear at the top of the United Kingdom copyright information. OXED This applies even to publishing branches which would normally use the Full Name Country Specific logo for other ELT (including AMELT) corporate materials. Academic (standard) There are other mandatory elements, and the exact legal requirements will depend on the specific publishing territory Academic (Law) and, in some cases, publishing list. Other details can be affected by local publishing conventions. Academic (HE Law) We have therefore created guideline templates for each of the following publishing areas and territories, indicating Academic (HE) which elements are mandatory legal requirements, what wording should be used, and the order in which details must be Academic (Medicine 1) listed. Academic (Medicine 2 – drug dosage disclaimer) Please click on the relevant link opposite, to view the specific guidelines you require. Australia Canada In addition the following formatting guidelines should be applied: India Use the medium version of the Full Name logo and follow the table below for logo size. The colour of the imprint must Pakistan use the primary colour palette (see section 4.1). Hong Kong All copy on title versos should be set in the font of the book. Use Swift if the font cannot be matched. Kenya Where possible follow the table below for font size. You may find it necessary to use even smaller sizes to accommodate Malaysia large amounts of legally required copy. In all cases, the smaller spaces between paragraphs are 2pt, and the larger Mexico spaces are 4pt. South Africa Copy should be set centred or ranged left following Format Text Logo Tanzania the style of the book. Follow both the wording and the size size line breaks. All text ‘hangs’ from the top of the page. Spain paperback 6/7 20pt United States (not AMELT) The copy must be in the same colour as the imprint/logo. demy 7/8 22pt royal 8/9 24pt crown quarto 8/9 24pt demy quarto 9/10 26pt larger format 10/11 28pt 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.7 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – CD or DVD The Full Name or alternative Full Name Country Specific logo should be used at all times at 29pt in size. It can be positioned at the designer’s discretion.

Supporting text and/or graphics can appear anywhere in the remaining space observing the wordmark’s exclusion zone.

In most cases a solid blue background colour should be used, although any colour can be used.

The logo can also be placed in an area of solid colour (as long as the shape is part of the overall design and does not form a new block logo version). This usually means that the proportion of the logo to the overall shape is less than 30%.

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.8 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Marketing communications Some of the many logo positions (N.B. not all logo positions are illustrated here): The following guidelines apply to the front covers of all our marketing material including posters and adverts:

• Any logo (Full, First Name, or their alternatives) can be used on covers. But if only one logo is present across the whole item, then this must be the Full Name version or its Full Name Country Specific logo equivalent.

• The logos can be placed in any position as long as they are no closer to the page edge than the height of the capital ‘O’ within the logo. To allow for page cropping we recommend the logo should be a minimum of 12mm from the page edge.

• Do not use the non-blocked version on heavily textured backgrounds or against high contrast, as it will be lost. 3 3 • Whilst no maximum size has been set, the logo must not be smaller than its minimum size. As a rule, we would recommend the width of the logo is 1/5th of the page width.

• The exclusion zone must be observed – no headline, text, or graphic must be placed within the exclusion area or within the block versions.

• The logos should appear in Oxford Blue, black, metallic grey, or reversed out in white. This is unless you are using a restricted colour palette where these 3 colours aren’t appropriate or available.

• When the word ‘Oxford’ appears in a title it should not reflect the logo design, 3 3 nor does it exclude any of the Full, First Name logos, or their alternatives. SEE ALSO:

1.3 Examples TOP OF PAGE 1.4 What not to do! 32 1 3 2.5 Block logo versions 2.6 Accessing our primary logos and minimum size

2.7 Exclusion zone 3 4.1 Primary colour palette We recommend the logo should be a minimum of 12mm from the page edge. 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.9 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Merchandise Where possible, the Full Name logo (or its Full Name Country Specific logo alternative) should be used.

When size restrictions and limitations apply and it’s clearly a promotional item:

• The First Name version, as an alternative to the Full Name version, can be used.

• If it’s strongly linked to a publication or service brand, it’s not essential to use the Oxford Logo.

• The exclusion zone can be broken.

NB: Such items must not be sold.

SEE ALSO: 2.6 Accessing our primary logos and minimum size 2.7 Exclusion zone 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.10 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Print – Exhibitions Whilst our Full Name logo needs to be highly visible within any exhibition, the logo does not necessarily need to be placed on every individual item that makes up the overall exhibition or wayfinding system.

There is no maximum size and the exclusion zones can be flexible when Oxford maximizing the size of a logo within a fixed size panel. All other guides relating to African the logo should be followed. American Studies Center The online authority on the African American experience

3 1

SEE ALSO: 2.6 Accessing our primary logos and minimum size 2.7 Exclusion zone 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.11 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Digital – Websites and intranet The following general guidelines for our logos apply across all public websites (including corporate, promotional, and product websites) and corporate intranets:

• The Full Name logo (or its Full Name Country Specific logo alternative) must appear on all web pages.

• The preferred positions for logo use are the top left-hand corner for marketing and corporate websites, and bottom left-hand corner for product websites.

• The logos can be animated and distorted as long as the resting position follows that of the general guidelines.

• When using the logos online, do not use the font, but create an outlined vector graphic.

• Always embed a link from the logos to the appropriate OUP corporate website.

All other general guidelines relating to the logo should be followed, including:

• Do not use the non-blocked version on textured backgrounds or against high contrast.

• A size of 1/5th of the overall width is recommended. Whilst no maximum size has been set, no logo can be smaller than its minimum size.

• The exclusion zone must be observed – no headline, text, or graphic must be placed within the exclusion area or within the block versions.

• The logos can appear in Oxford Blue, black, metallic grey, or reversed out in white, unless a restricted colour palette is being used.

• When the word ‘Oxford’ appears in a title it does not exclude the use of the Full SEE ALSO: Name logo on that web page. 3.12 Digital – Interactive products 3.14 Digital – Email marketing 3.15 Digital – Online banners 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.12 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Digital – Interactive products The following general guidelines relate to all digital products such as those designed for whiteboards or interactive software on CD-ROM:

• The Full Name logo (or its Full Name Country Specific logo alternative) must appear at least once within pages of any product.

• The primary logos do not need to be on every interactive page.

• Always embed a link from the logos to the appropriate OUP corporate website.

All other general guidelines relating to the logos should be followed, including:

• The logos can be animated and distorted as long as the resting position follows that of the general guidelines.

• When using the logos online, do not use the font, but create an outlined vector graphic.

• Do not use the non-blocked version on textured backgrounds or against high contrast.

• A size of 1/5th of the overall width is recommended. Whilst no maximum size has been set, no logo can be smaller than its minimum size.

• The exclusion zone must be observed – no headline, text, or graphic must be placed within the exclusion area or within the block versions.

• The logos can appear in Oxford Blue, black, metallic grey, or reversed out in white, unless a restricted colour palette is being used.

• When the word ‘Oxford’ appears in a title it does not exclude the use of the Full Name logo.

SEE ALSO: 3.11 Digital – Websites and intranet 3.14 Digital – Email marketing 3.15 Digital – Online banners 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.13 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Digital – Blogs and social media • The Full Name logo (or its Full Name Country Specific logo alternative) must appear on all Social Media channels and blogs • On blogs and social media channels with customizable backgrounds, the preferred positions for logo use are the top left-hand corner for marketing and corporate sites, and bottom left-hand corner for product sites. • Where possible, always embed a link from the logos to the appropriate OUP corporate website. All other general guidelines relating to the logo should be followed, including: • Do not use the non-blocked version on textured backgrounds or against high contrast. • The exclusion zone must be observed – no headline, text, or graphic must be placed within the exclusion area or within the block versions. • Logos can appear in Oxford Blue, black, metallic grey, or reversed out in white, unless a restricted colour palette is being used. • When the word ‘Oxford’ appears in a title it does not exclude the use of the Full Name logo on that page.

SEE ALSO: 3.11 Digital – Websites and intranet >> MORE INFORMATION 3.14 Digital – Email marketing 3.15 Digital – Online banners 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.13 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Digital – Blogs and social media When creating avatars, the following rules should be followed: • A Product Group logo can be used as an avatar • If not using a Product Group Logo, use either the Crest or Text formats: Crest Text

• The following background colours should be used

GAB: Pantone 282 ELT: Pantone 7427 España: Pantone 7461 ID: Any other colour in the corporate identity colour pallet Oxed: White (to be confirmed with Social Media Group before use) • Either the First Name 'Oxford’, of the Full Name ‘Oxford University Press’ logo can be used— or the country qualifier logo in the case of International Division branches • In the case of more than one channel within a division, there is no requirement to distinguish between them. However, there are two options for doing so if desired: 1. Text: the text below the Oxford logo can be used to describe the channel. In these cases,the font used must be OUP Argo. It must be equal in height, and no wider than the Oxford logo above.

2. Crest: the colour of the crest can be altered using any of the colours from the OUP colour palette.

SEE ALSO: 3.11 Digital – Websites and intranet < > MORE INFORMATION 3.14 Digital – Email marketing • In the case of any questions, contact a member of the Social Media Group or Group Communications. 3.15 Digital – Online banners 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.14 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Digital – Email marketing The following general guidelines apply for our primary logos across all email:

• The Full Name logo (or its Full Name Country Specific logo alternative) must appear on all pages, either with or without the First Name version (or its alternative Series/Sector logo).

• Always embed a link from the primary logos to the appropriate OUP corporate website.

• When using the logos online, do not use the font, but create an outlined vector graphic.

• There is no preferred position as long as the logo comprises the Full Name or Full Name Country Specific version.

All other general guidelines relating to the logos should be followed.

SEE ALSO: 3.11 Digital – Websites and intranet 3.14 Digital – Email marketing 3.15 Digital – Online banners 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.15 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Digital – Online banners The following guidelines apply specifically to online banners:

• The Full Name logo (or its Full Name Country Specific logo alternative) should appear on all banners. However, to accommodate size restrictions, the exclusion zone can be reduced and the position and size can be varied.

• In extreme cases or if it is felt inappropriate for the message, all logos can be removed as long as the linked page contains the Full Name logo or alternative.

All other general guidelines relating to the logos should be followed.

1 Resources for teachers

SEE ALSO: Example of a banner advert where the removal of the logo is permitted as long 3.11 Digital – Websites and intranet as the landing page contains its Full 3.14 Digital – Email marketing Name version. 3.15 Digital – Online banners 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.16 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Stationery – Letterheads

Stationery forms a vital link between Oxford University Press and its public. It is 140mm 25mm without doubt the most personal as well as one of the most direct forms of visual 50mm

communication. It is essential that each stationery item is seen to be consistent 10mm GreatOxford Clarendon University Street Press OxfordGreat Clarendon ox2 6dp Street both in quality and design. UnitedOxford Kingdomox2 6dp +44United (0)1865 Kingdom 556767 telephone +44 (0)1865 556646556767 faxtelephone ® 1 www+44 (0)1865.oup.com 556646 fax All letterheads print in Pantone 282 only. www.oup.com

SPECIFICATION:

• Size, International A4: 210mm x 297mm • Size, US Letter: 216mm x 279mm (8.5 x 11 inches)

• Logo is 50pt.

• Address is 8pt Swift Regular on 9.6pt leading with 15pt leading to separate contact details.

• Corporate Statement is 6.5pt Swift Regular with 9.5pt leading. The Statement appears on all letterheads.

• A watermark of the traditional University Arms can be used.

• You need to start your letter in accordance with the existing exclusion zone outlined in the letterhead template.

• Any new stationery needs to follow a sign-off process, via Group Communications.

Oxford University Press is adepartment of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide 10mm

SEE ALSO: >> MORE INFORMATION Contact us 4.6 The University Arms 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.16 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

English Language TeachingTeaching Division Oxford University Press Southern Africa (Pty) Ltd Stationery – Letterhead variations Managing Director: Peter MothgersoleMothersole PO Box 12119, N1 City, POCape Box Town, 12119, 7463 N1 City, GreatOxford Clarendon University Street Press Capeor VascoVasco Town, Boulevard,Boulevard, 7463 N1 City,City, OxfordGreat Clarendon ox2 6dp Street orGoodwood, Vasco Boulevard, Cape Town, N1 City, 7460 UnitedOxford Kingdomox2 6dp 1 Goodwood, Cape Town, 7460 (021)(021) 596 2300 telephone (021) 596 1234 fax United Kingdom 1 Customer services: 021 596 1222 fax 1 (021) 596 2300 telephone (021) 596 1234 fax +44 (0)1865 556767 telephone [email protected] services: 021 email 596 1222 fax +44 (0)1865 556767556646 telephonefax SOUTHERN AFRICA [email protected] email In addition to the corporate letterhead there are two variations – a divisional www+44 (0)1865.oup.com 556646 fax www.oup.com SOUTHERN AFRICA www.oxford.co.za letterhead and a country specific version. Both are illustrated on this page.

Divisional letterhead

The divisional name together with the name of the Director, should be included on the letterhead and appear above the address.

Country/local letterhead

The full name of the local legal entity, or if none the country, together with the name of the Managing Director, should be included on the letterhead and appear above the address. Local departmental or divisional names must not be included on the letterhead.

The Full Name Country Specific logo can only be used on letterheads if the

logo has been approved for use by Group Communications (See section 2.1). Oxford University Press Southern Africa (Pty) Ltd Oxford is committed to the growth of South Africa Oxford University Press is adepartment OxfordReg. No. University2006/002981/07 Press Southern Africa (Pty) Ltd andOxford its peopleis committed through to thethe provisiongrowth of of South excellent Africa of the University of Oxford. It furthers Reg. No. 2006/002981/07 educationaland its people materials through and the support. provision of excellent the University’s objective of excellence Directors E. Kotze (Managing), C.M. Stimie, N. Tomkins (British), T. Laaka-Daniels educational materials and support. in research, scholarship, and education Directors E. Kotze (Managing), C.M. Stimie, N. Tomkins (British), T. Laaka-Daniels by publishing worldwide

OUP_Letterhead.indd 1 2010/07/02 8:29 AM OUP_Letterhead.indd 1 2010/07/02 8:29 AM Use of fonts Divisional letterhead example Country/local letterhead example When printing letters, the corporate fonts should be used (Swift or Argo). However, for electronic dissemination, even as pdfs, it is better to use Arial or another commonly available font. If we use our corporate fonts when sending items electronically the recipient will not have them loaded and the fonts will not be replicated correctly in the communication. For more information on fonts, see section 4 (Corporate palette).

SEE ALSO: 2.1 Logo options << MORE INFORMATION 4.3 Corporate font – OUP Argo 4.4 Corporate font – OUP Swift 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.17 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Stationery – Compliments slips 140mm 25mm 50mm The compliments slip is 1/3 of the letterhead size and should follow the same 10mm design and layout principles. GreatOxford Clarendon University Street Press OxfordGreat Clarendon ox2 6dp Street UnitedOxford Kingdoox2 6dpm United Kingdom +44 (0)1865 556767 telephone The Corporate Statement is not included on the compliments slip. +44+44 (0)1865(0)1865 556646556767 faxtelephone +44 (0)1865 556646 fax 1 www.oup.com www.oup.com Compliments slips may be personalized when required. The layout shown below (D) must be followed. Area representatives or sales agents who operate from their own premises should use their own addresses and contact numbers. Name and title appear vertically aligned with the address and include a double (15pt leading) line space between the address and the name. With compliments SPECIFICATION: 10mm A. General compliments slip • Size 210mm x 99mm

• Logo is 50pt.

• Address is 8pt Swift Regular on 9.6pt leading with 15pt leading to separate contact details.

• ‘With compliments’ is 12pt Swift regular.

• Personalized details are 8pt Swift bold on 9.6pt leading.

Oxford University Press Southern Africa (Pty) Ltd English Language Teaching Division OxfordGreat Clarendon University Street Press English Language Teaching Division PO Box 12119, N1 City, Managing Director: Peter Mothersole CapeManaging Town, 7463Director: Peter Mothersole GreatOxford Clarendon ox2 6dp Street orGreat Vasco ClarendonBoulevard, N1 Street City, OxfordUnited Kingdomox2 6dp GreatOxford Clarendon University Street Press Goodwood, Cape Town, 7460 United Kingdom OxfordGreat Clarendon ox2 6dp Street 1 Oxford ox2 6dp +44 (0)1865 556767 telephone (021)United 596 2300Kingdom telephone (021)(021) 596596 12341234 faxfax +44 (0)1865 556767 telephone UnitedOxford Kingdomox2 6dp Customer services: 021 596 1222 faxfax +44 (0)1865 556646 fax United Kingdom 1 [email protected] email 1 +44jb@cpr (0)1865.co.uk 556646 fax 1 +44 (0)1865 556767 telephone +44 (0)1865 556767 telephone [email protected] SOUTHERN AFRICA www.oxford.co.za +44 (0)1865 556646556767 telephonefax +44 (0)1865 556646 fax +44 (0)1865 556646 fax www.oup.com www.oup.com Jeremy Bakewell www.oup.com Christian Publisher’s Representative

With compliments With compliments With compliments

B. Divisional compliments slip C. Country compliments slip D. Personalized compliments slip

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES

Oxford University Press Southern Africa (Pty) Ltd Oxford is committed to the growth of South Africa Reg. No. 2006/002981/07 and its people through the provision of excellent Directors educational materials and support. E. Kotze (Managing), C.M. Stimie, N. Tomkins (British), T. Laaka-Daniels

OUP_Letterhead.indd 1 2010/07/02 8:29 AM 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.18 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

85mm Oxford University Press is a Stationery – Business cards 5mm department of the University of Oxford. It furthers the University’s Front objective of excellence in research, scholarship, and education by publishing worldwide. There is one standard design for all OUP business cards worldwide. 18mm 1 All business cards print in one colour: Oxford Blue (Pantone® 282). They should use the layout as shown in these examples. No other colours or logos should Name appear on OUP business cards, unless express permission is sought from Position Held 55mm the Group Branding Committee (contact Group Communications for more information). Oxford University Press Academic Division SPECIFICATION: Great Clarendon Street Oxford OX2 6DP United Kingdom t +44(0)1234 567890 f +44(0)1234 567890 m +44(0)1234 567890 e [email protected] Oxford University Press is a department of the • Size: 85mm x 55mm (US, 89mm x 50mm) University of Oxford. It furthers the University’s w www.oup.com objective of excellence in research, scholarship, • Logo is 29pt and prints in Pantone® 282. and education by publishing worldwide. • Names are in OUP Argo Medium 9pt. Oxford University Press is a 85mm department of the University of • Job titles are in OUP Argo Light 7pt with leading of 9pt Oxford. It furthers the University’s 5mm objective of excellence in research, scholarship, and education by • Full Name or Country Qualifier is in OUP Argo Medium 7pt on 9pt leading. publishing worldwide. PO Box 12119, N1 City, Cape Town, 7463 or Vasco Boulevard, N1 City, • Address details are 7pt OUP Argo Light on 9pt leading 18mm 1 Goodwood, Cape Town, 7460 (021) 596 2300 telephone (021) 596 1234 fax Customer services: 021 596 1222 fax • Contact details are 7pt OUP Argo Light on 9pt leading with an additional 1mm [email protected] email SOUTHERN AFRICA www.oxford.co.za space after the address details. Name Position Held Reverse 55mm

The business card reverse must include the Corporate Statement. Use of the

University Arms, as shown, is optional. Oxford University Press Southern Africa (Pty) Ltd Vasco Boulevard, N1 City, Goodwood, Cape Town, 7460 South Africa Oxford University Press is a department of the Business cards should be reproduced from the master template. Contact your University of Oxford. It furthers the University’s t (021) 596 2300 f (021) 596 1234 objective of excellence in research, scholarship, local stationery representative to order business cards. If you want to deviate e [email protected] w www.oup.com and education by publishing worldwide. from this design, you will need to seek approval from your Group Branding Committee representative.

Dual language

When a dual language business card is required, the reverse can be replaced See 4.5 Corporate Statement. by a repeat of the front design, but in the alternative language. 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES

OUP_Letterhead.indd 1 2010/07/02 8:29 AM 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.19 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Stationery – Address labels There is one standard design for all OUP address labels. Size: 100mm x 70mm

The logo is 24pt and prints in Pantone® 282 or black. It is positioned 5mm from the bottom and right hand edges of the label.

The sender address aligns with the bottom of the logo and is 5mm from the left edge of the label and is printed in the same colour as the wordmark (either Pantone® 282 or black).

Addressee details are printed in black ink and are positioned 10mm from both the top and left edge in 12pt with 16pt line spacing.

100mm 100mm 10mm 5mm 10mm 5mm

10mm 10mm Addressee Addressee Company Company Street Street County County 70mm Postcode Postcode Country Country

PO Box 12119, N1 City, Cape Town, 7463 or Vasco Boulevard, N1 City, 1 Goodwood, Cape Town, 7460 (021) 596 2300 telephone (021) 596 1234 fax Academic Division, Great Clarendon Street, Vasco Boulevard, N1 City, Goodwood, Customer services: 021 596 1222 fax [email protected] email Oxford OX2 6DP United Kingdom Cape Town, 7460 South Africa SOUTHERN AFRICA www.oxford.co.za HONG KONG 5mm

5mm

Address label Address label 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES

OUP_Letterhead.indd 1 2010/07/02 8:29 AM 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.20 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

otherwise no claim can be considered. 837330 telex

ISBN Prefix 019 Customer ReferencePrice Discounts Net ValueVAT Stationery – Forms and invoices Invoice No. Invoice No. Page Invoice Date Account No.

All forms, invoices, etc., should be set in the corporate fonts, OUP Swift and 1 Date

Bankers: OUP Argo. POOxford Box 4University5 Press CorbPO Boxy 45 Corby Oxford, Northants nn18 9n9njj Code 20-65-18, When designing forms, including invoices, follow the rules laid down in these United Kingdom

+44 ((0)15360)1536 741519741519 telephonetelephone guidelines governing use of the logo. Ensure that it is used at a large enough size +44 ((0)15360)1536 746337746337 fafaxx to allow people to identify the origin of the form easily. Never use the logo as the 34313 telextelex first line of the address. AMOUNT DUE Dispatched by Total Books Net Weight Total Lines AMOUNT When giving addresses, telephone numbers, etc., follow the principles DUE established in the design of corporate stationery, i.e. all text ranged left; Invoice

ISBN Description Purchased Terms P - Purchased Quantity international form for telephone and fax numbers; the words ‘telephone’ and Prefix 019 Value R - Return A - Adopted ‘fax’ to appear after the relevant numbers, in italic. There is no need to qualify an email address.

Oxford University Press SouthernPO Box 12119, Africa N1 City, (Pty) Ltd Cape Town, 7463 VascoSaxon Boulevard,Way West, N1Corby City, nn18 Goodwood,or 9nj Vasco, UnitedBoulevard, Cape N1Kingdom Town, City, 7460 South Africa Remittance Advice Invoice 1 (021)+44 (0)1536 596 2300 741519 telephone telephone (021)Goodwood,+44 596 (0)1536 1234 Cape fax Town, 746337 7460 fax 34313 telex (021) 596 2300 telephone (021) 596 1234 fax Customer services: 021 596 1222 fax PO Box 12119, N1 City, Cape Town, 7463 1 [email protected] email or Vasco Boulevard, N1 City, SOUTHERN AFRICA www.oxford.co.za 1 Goodwood, Cape Town, 7460 With any query Invoice No. Sheet Date & Tax Point (021) 596 2300 telephone (021) 596 1234 fax please quote this Customer services: 021 596 1222 fax Account No. Payment Terms [email protected] email invoice no. SOUTHERN AFRICA www.oxford.co.za

In the event of a query on this invoice please contact our Oxford University Press Customer Service Department, OUP Distribution Centre, Saxon Way West, Corby, Northants nn18 9es. Telephone 01536 741519. Southern Africa (Pty) Ltd Fax 01576 746337. Payment should be sent to or in the event of a Payment or PO1 Box 12119, N1 City, Accounting query please contact our Head Office Credit Control Cape Town, 7463 Department, OUP, Walton Street, Oxford ox2 6dp. Telephone 01865 556767. Fax 01865 556646 or Vasco Boulevard, N1 City, Bankers: Barclays Bank PLC, Oxford, City Office (Old Bank), Goodwood,OxfordGreat C larendonUniversity Cape Town,Stree Presst 7460 Code 20-65-18, Account 00715654. National Girobank Account 500 1056. (021)GreatOxford 596 Clarendon ox 23002 6dp telephone Street E. & O. E. All goods are sold subject to our Conditions of Sales (021)OxfordUnited 596 Kingdomox2 1234 6dp fax United Kingdom in force at the date of this invoice. Copies of the Conditions of Sales applicable to your order are available on request. Customer+44 (0)1865 services: 556767 021 telephonetelephone 596 1222 fax VAT Reg. No. Any damage or shortage must be notified to the carriers and [email protected] email Oxford University Press within 3 days of receipt of the goods +44 (0)1865 556646 faxfax otherwise no claim can be considered. www.oxford.co.za837330 telex

Quantity Due Quantity Title ISBN Prefix 019 Customer Reference Price DiscountsNet ValueVAT Invoice No. Sheet Saxon Way West, Corby nn18 9nj, United Kingdom Remittance Advice Invoice Account No. +44 (0)1536 741519 telephone +44 (0)1536 746337 fax 34313 telex Total number of title outstanding Total value £ Oxford University Press 1Date Great Clarendon Street Oxford ox2 6dp United Kingdom We have supplied the materials listed on the terms indicated. These may be: With any query Invoice No. Sheet Date & Tax Point +44 (0)1865 556767 telephone Account No. Payment Terms please quote this Bankers: invoice no. +44 (0)1865 556646 fax I -Inspection copies which may be Barclays Bank PLC 837330 telex Oxford, Retained with our compliments if 20 copies or more are purchased and you advise us of the Adoption. City Office (Old Bank), In the event of a query on this invoice please contact our Customer Service Department, OUP Distribution Centre, Saxon Purchased at the price shown. Code 20-65-18, Way West, Corby, Northants nn18 9es. Telephone 01536 741519. Account 00715654. Fax 01576 746337. • Returned to Oxford University Press, PO Box 45, Corby, Northants nn18 9nj Payment should be sent to or in the event of a Payment or 1 National Girobank Accounting query please contact our Head Office Credit Control Account 500 1056. Department, OUP, Walton Street, Oxford ox2 6dp. Telephone 01865 556767. Fax 01865 556646 A-Approval copies which may be purchased at the price shown or returned to Bankers: Barclays Bank PLC, Oxford, City Office (Old Bank), Great Clarendon Street Code 20-65-18, Account 00715654. National Girobank Account 500 1056. Oxford ox2 6dp Oxford University Press, PO Box 45, Corby, Northants nn18 9nj Payment herewith for E. & O. E. All goods are sold subject to our Conditions of Sales United Kingdom in force at the date of this invoice. Copies of the Conditions of Sales applicable to your order are available on request. +44 (0)1865 556767 telephone If the original document covering the consignment is no longer in your possession you may use this letter, VAT Reg. No. Any damage or shortage must be notified to the carriers and Oxford University Press within 3 days of receipt of the goods +44 (0)1865 556646 fax otherwise no claim can be considered. 837330 telex suitably annotated, for your reply.

Quantity Due Quantity Title ISBN Prefix 019 Customer Reference Price DiscountsNet ValueVAT Invoice No. Sheet Yours faithfully AMOUNT DUE VAT Registration GB 227 1983 51 Dispatched by Total Books Net Weight Total Lines AMOUNT Account No. DUE

Date Inspection Copy Department Bankers: Barclays Bank PLC Oxford, City Office (Old Bank), Code 20-65-18, Oxford University Press Southern Africa (Pty) Ltd Oxford is committed to the growth of South Africa Account 00715654. Reg. No. 2006/002981/07 and its people through the provision of excellent National Girobank Directors educational materials and support. E. Kotze (Managing), C.M. Stimie, N. Tomkins (British), T. Laaka-Daniels Account 500 1056. >> MORE INFORMATION Payment herewith for Oxford University Press Southern Africa (Pty) Ltd Oxford is committed to the growth of South Africa OUP_Letterhead.indd 1 2010/07/02 8:29 AM Reg. No. 2006/002981/07 and its people through the provision of excellent Directors educational materials and support. E. Kotze (Managing), C.M. Stimie, N. Tomkins (British), T. Laaka-Daniels

AMOUNT DUE Dispatched by Total Books Net Weight Total Lines OUP_Letterhead.indd 1 VAT Registration GB 227 1983 51 2010/07/02 8:29 AM AMOUNT DUE 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.21 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Stationery – Presentations 'OUP standard corporate template' is the preferred template for all presentations by OUP staff. You can use it by following the instructions below. 1 Please note that these instructions are designed for those working on PowerPoint 2007 while logged onto the OUP network. For advice on how to open the template in earlier versions of PowerPoint or outside of the network, please contact your local IT service desk. In PowerPoint, open the ‘File’ tab at the top left of the screen, and click ‘New’. Under ‘Available Templates and Themes’, click ‘My templates’. A pop-up box will open. Select 'Group Wide' from the tabs across the top of this box, then select 'OUP standard corporate template' from the list. There may be occasions when you wish to introduce additional colours to highlight certain slides, in which case the supplementary colour palette can be used. In order to use this template, follow the instructions above, but choose the file 'OUP corporate template – supplementary colours' in the last step. This file includes the standard slide templates, PowerPoint templates are available as well as a range of colour options to choose from. Please note that if you choose this option you should only introduce from Group Communications. a maximum of 3 additional colours in any one presentation in order to ensure consistency.

Today Slide title I’ll cover Sub heading

Presentation to staff • Last year’s achievements • Putatem er sed tat, quismodit vel del ing etumsandre May 2010 • Next year’s plans do odolorperil ute velit dio el ilit atum volore. Slide title • Future priorities • Obore tem am, cor sit eugait atem enibh et ullan Nigel Portwood volore magnim dit nostie commy nulla acil ullute. X Chief Executive Sub heading • Faccum zzrilit lorerci liquismod magnim eu feu feum X eugiam dipit el exer sed. X

02 Presentation to Staff Nigel Portwood May 2010

Title slide layout (with crest) Agenda, Content, or Divider slide layout Text slide layout

Increasing reach ELT Marketing Divisional sales compared to prior year Expansion in China Landscape window for text, pictures, and graphs £ Millions Actual Prior year • Market challenges and opportunities 200 169 150 149 94 • Tackling digital agenda 84 100 59 72 44 • Tackling globalization of 50 education 0 14 million Chinese children now use our books every year. Sub Logo

04 Presentation to Staff Nigel Portwood May 2010 05 Presentation to Staff Nigel Portwood May 2010 07 Presentation to Staff Nigel Portwood May 2010 Sub Logo Image slide layout Image and text slide layout Graph or diagram slide layout

00 Presentation title Author‘s name and date X X 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

Corporate palette

IN THIS SECTION: Introducing our corporate palette of elements 4.1 Primary colour palette 4.5 Corporate Statement This section contains guidelines on a range of elements, some of which have been specified for use mainly in 4.2 Secondary colour palette 4.6 The University Arms corporate communications. 4.3 Corporate font – OUP Argo Items specified for general use: 4.4 Corporate font – OUP Swift

• Primary colours

• Corporate Statement

• The University Arms

Items specified for use mainly in corporate communications:

• Corporate fonts

• Secondary colours

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.1 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Primary colour palette Colour is extremely important in brand association and can often be more recognisable than the use of language. 3 Oxford University is unusual in having a colour with which it is associated throughout the world: Oxford Blue. Wherever possible, Oxford Blue (or Pantone® 282) should be incorporated into our designs as the main brand colour – either as the colour for the logo, or as one of the colours in the design – to be used at the designer’s discretion.

Pantone®: 282 C: 100 M: 80 Y: 00 K: 60 3 R: 0 G: 33 B: 71 Hex: 002147

White C: 00 M: 00 Y: 00 K: 00 R: 255 G: 255 B: 255 Hex: ffffff

3 Pantone®: Black C: 00 M: 00 Y: 00 K: 100 R: 00 G: 00 B: 00 Hex: 000000

Pantone®: 8401 metallic C: 00 M: 1 Y: 00 K: 51 or Cool Gray 9 R: 116 G: 118 B: 121 Hex: 666666

SEE ALSO: 4.2 Secondary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.2 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Secondary colour palette These colours have been chosen to capture a modern, clean, and sophisticated feel. They are to be used to support the primary range of our colours. Colours may be tinted to designers’ requirements for both the primary and secondary palettes, and used at designers’ discretion in any combination. The use of the secondary colour palette is not essential for all design work: it is mandatory for corporate communications (such as the Annual Report, staff magazine, and other official Press materials) and optional for all other uses (such as Divisional or Product marketing collateral or publication design).

Pantone®: 7461 Pantone®: 5185 Pantone®: 7502 C: 78 M: 28 Y: 00 K: 00 C: 52 M: 74 Y: 26 K: 68 C: 00 M: 08 Y: 33 K: 10 R: 00 G: 130 B: 192 R: 75 G: 50 B: 66 R: 232 G: 211 B: 165 Hex: 0099cc Hex: 4b3242 Hex: e8d3a5

Pantone®: 7427 Pantone®: 7510 Pantone®: 7431 C: 07 M: 100 Y: 67 K: 31 C: 05 M: 48 Y: 93 K: 23 C: 03 M: 48 Y: 05 K: 07 R: 156 G: 19 B: 46 R: 189 G: 120 B: 36 R: 220 G: 145 B: 174 Hex: 9c132e Hex: bd7824 Hex: dc91ae

Pantone®: 455 Pantone®: 110 Pantone®: 272 C: 21 M: 34 Y: 93 K: 66 C: 02 M: 24 Y: 100 K: 07 C: 60 M: 50 Y: 00 K: 00 R: 93 G: 75 B: 10 R: 231 G: 181 B: 19 R: 113 G: 126 B: 189 Hex: 5d4b0a Hex: e7b513 Hex: 717ebd

Pantone®: 582 Pantone®: 4695 Pantone®: Cool Gray 2 C: 22 M: 09 Y: 100 K: 39 C: 29 M: 79 Y: 71 K: 73 C: 00 M: 00 Y: 00 K: 10 R: 137 G: 138 B: 23 R: 74 G: 25 B: 19 R: 231 G: 231 B: 231 Hex: 898a17 Hex: 4a1913 Hex: cccccc

SEE ALSO: 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.3 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Corporate font – OUP Argo

Argo has been designed as the The OUP Argo fonts should not be primary typeface for all printed used in any digital communications, corporate communications including such as emails or presentations, as advertising and printed stationery. It they may not be accessible in other is a clear, contemporary font, with an systems. approachable but professional feel. OUP Argo may be used for other It is recommended that you use communications, such as product commonly available fonts such as Arial marketing materials, but this is not for any online or digital use. essential.

1 OUP Argo Light 2 OUP Argo Medium

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/? 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/?

3 OUP Argo Light italic 4 OUP Argo Medium italic

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/? 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/?

SEE ALSO: 4.4 Corporate font – OUP Swift 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.4 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Corporate font – OUP Swift

OUP Swift has been designed to The OUP Swift fonts should not be It is recommended that you use complement Argo as an additional used in any digital communications, commonly available fonts such as Arial corporate font for use in copy- such as emails or presentations, as for any online or digital use. heavy documents and corporate they may not be accessible in other communications. It is a particularly systems. good font for use in copy-heavy sections of text because it works well at a smaller point size.

1 OUP Swift 2 OUP Swift bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/? 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/?

3 OUP Swift italic 4 OUP Swift bold italic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/? 1234567890-_=+!@£$%^&*();:ÕÓ`~,<.>/?

SEE ALSO: 4.3 Corporate font – OUP Argo 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.5 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

Corporate Statement Oxford University Press’s Corporate Statement is an important part of our identity and must not be rewritten. It defines clearly our relationship with the rest of the University and reinforces our activities as a publisher fulfilling the University’s objectives.

This Corporate Statement is to be used in all corporate communications (including stationery) and marketing catalogues (where space allows). It does not need to be used in emails.

Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide.

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.6 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

<< BACK FORWARD >>

The University Arms The University Arms is a decorative device and must not be used as a substitute for our logos or in such a way that it is interpreted as a ‘logo’ for the organization.

• Only two versions of the Arms are permitted. They can both be reproduced in any corporate colour and can be used in full or part, or as a background tint.

• Artwork for our University Arms is available online from our website: www.oup.com/corpidentity

• The Arms should always be used in an upright position. Never position the Arms at an angle.

Traditional version Modern version Do not use! This is the traditional rendering of the This version of the University Arms has Under no circumstances should the University Arms and can be produced been developed to show a modern take ‘University of Oxford Belted Arms’ using any of the colours from the on the Arms and works extremely well be used on Oxford University Press corporate palette and their related tint in electronic media and more modern communications. values. designs. It can be produced using any of the colours from the corporate It should not be used below 27mm in Example of partially palette and their related tint values. height, or in poor-quality reproduction. cropped University Arms It should not be used below 11mm in height, or in poor-quality reproduction.

SEE ALSO: 4.1 Primary colour palette 4.2 Secondary colour palette 4.5 Corporate Statement 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

Partnership & licensing

IN THIS SECTION: This section is under development and will be updated shortly

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING

For further information on global trade mark laws or the potential infringement of ours, Remember the please contact: best way to protect Group Communications Director 01865 353 388 our identity is by or using it correctly Group Legal Director and consistently. 01865 353 936 or visit www.oup.com/corpidentity

Thank you

1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES