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Managing Our Global Brand

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Managing Our Global Brand 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES FORWARD >> ISSUE 02 Managing our global brand CONTACT US EMAIL A COLLEAGUE PRINT DOCUMENT CLOSE INDEX The best way to protect our brand is to use it correctly and consistently These guidelines cover all aspects of using our corporate identity and all our brand elements including our fonts and 1 colour palette. www.oup.com/corpidentity 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> Index 1.0 INTRODUCTION 3.0 APPLICATION 1.1 Managing our global brand 1.4 What not to do! PRINT DIGITAL 1.2 A department of the University 1.5 Things to remember 3.1 Publication front covers 3.11 Websites and intranet 1.3 Examples 3.2 Publications with ‘Oxford’ 3.12 Interactive products in the title 3.13 Blogs and social media 3.3 Publication back covers 3.14 Email marketing 2.0 LOGO OPTIONS 3.4 Spines 3.15 Online banners 2.1 Oxford University Press or 2.6 Accessing our primary logos 3.5 Title pages Full Name Country Specific logos and minimum size 3.6 Copyright pages (title verso) 2.2 Using a Full Name Country 2.7 Exclusion zone STATIONERY Specific logo 3.7 CD or DVD 2.8 Placing the logo in a graphic panel 3.16 Letterheads 2.3 Oxford or Series/Sector logos 3.8 Marketing communications 2.9 Product Group or 3.17 Compliments slips 2.4 Using a Series/Sector logo Service branding logos 3.9 Merchandise 3.18 Business cards 2.5 Block logo versions 2.10 When to use the OUP initials 3.10 Exhibitions 3.19 Address labels 3.20 Forms and invoices For further information on global trade mark laws or the potential 3.21 Presentations infringement of ours, please contact: Group Communications Director 4.0 CORPORATE PALETTE 01865 353 388 4.1 Primary colour palette 4.4 Corporate font – OUP Swift or 4.2 Secondary colour palette 4.5 Corporate Statement Group Legal Director 4.3 Corporate font – OUP Argo 4.6 The University Arms 01865 353 936 or visit 5.0 PARTNERSHIP & LICENSING www.oup.com/corpidentity Section under development: will be updated shortly 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.0 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING Introduction IN THIS SECTION: Welcome to our brand guidelines. They have been designed to help us all manage our corporate identity. 1.1 Managing our global brand This document is split into five sections: 1.2 A department of the University 1.3 Examples 1.0 Introduction – Why it’s important to communicate consistently 1.4 What not to do! 1.5 Things to remember 2.0 Logo options – Taking you through our different logos 3.0 Applications – Using the logos in print and digitally 4.0 Corporate palette – Colours and other specific corporate elements 5.0 Partnership & licensing – This section is under development and will be updated shortly For further information on global trade mark laws or the potential infringement of ours, please contact: Group Communications Director or Group Legal Director 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.1 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> Managing our global brand Oxford University Press has over 5,000 employees worldwide; a presence in 100 countries; and an extremely diverse publishing portfolio. Our name is recognised around the world, by millions of customers. Given such reach and diversity it is imperative that the visual elements of our brand – most importantly our logo – are used consistently and clearly throughout everything we do. In doing so we: • reinforce recognition of our brand and people’s perception of its value, by creating a strong link in people’s minds between our publications and activities, and our name and logo • demonstrate that we are managing our brand effectively • protect our trade marks from any challenges These guidelines give you a clear framework for how to apply our logo, and other visual elements of our brand, consistently. They provide guidance for a wide range of examples that you will come across on a day-to-day basis. They will also help you to advise suppliers and designers on how to apply these elements. However, if you have any additional queries about what to do in particular circumstances please contact Group Communications. 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.2 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> A department of the University Our identity and brand are built upon those of the University of Oxford, of which Oxford University Press is a department. Whilst in many cases we have nurtured our own unique identity, it is essential that we reinforce our relationship with the rest of the University in the minds of our customers. These guidelines are designed to maximize the value of our brand and reinforce our role as a department of the University of Oxford. SEE ALSO: 4.5 Corporate Statement 4.6 The University Arms 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.3 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> Examples Examples of print and electronic materials that make use of the Oxford University Press brand in a consistent and uniform way. 1 Name Position Held Oxford University Press Academic Division Great Clarendon Street Oxford OX2 6DP United Kingdom t +44(0)1234 567890 f +44(0)1234 567890 m +44(0)1234 567890 e [email protected] w www.oup.com 3 Saturday 20th – Sunday 28th March 2010 3 at Christ Church, Oxford Featuring ...for roaming minds John Le Carré Jung Chang Martin Amis A S Byatt Philip Pullman Hilary Mantel Richard Dawkins Ian McEwan Anthony Horowitz Neil MacGregor P D James Joanne Harris Ben Okri >> MORE INFORMATION www.oup.co.uk Oxford University Press is a department of the University of Oxford. Box Office 0870 343 1001 It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. www.oxfordliteraryfestival.com 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.3 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> Examples Further examples of print and electronic materials that make use of the Oxford University Press brand in a consistent and uniform way. 3 Oxford University Press (China) Ltd 18th Floor, Warwick House East, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong 牛津大學出版社（中國）有限公司 香港鰂魚涌英皇道979 號太古坊和域大廈東翼 18 樓 << MORE INFORMATION 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.4 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> What not to do! We have illustrated some common mistakes in using our logos. None of the examples shown should ever be used. For the correct use, refer to the ‘SEE ALSO...’ box in the bottom left-hand corner of this page. If at any point you are unsure whether something is permitted you should contact Group Communications. DON’T use any other colours for the block than DON’T place any text closer to the logo than DON’T use other fonts to create the logo. those specified (unless using a limited the restricted area, except for approved palette). Full Name Country Specific logo or DON’T place any other text or graphic within Series/Sector logos. the block. OXFORD 1 UNIVERSITY PRESS 3 Catalogue www.oup.com 2 Bringing ideas to Life DON’T place imagery or distracting patterns behind the logo; always position the logo within a flat or neutral area of colour. DON’T use any colours other than Oxford Blue, black, metallic grey, or white to SEE ALSO: print the logo (unless using a limited 4 palette). Contact us 2.5 Block logo versions 2.6 Accessing our primary logos and minimum size 1 2.7 Exclusion zone >> MORE INFORMATION 2.8 Placing the logo in a graphic panel 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.4 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> What not to do! REMEMBER: Further examples of some common mistakes in using our logos are illustrated here. None of the examples shown should If you are ever unsure whether something is permitted, please ask! Contact Group ever be used. Communications and we can advise you. DON’T place the logo in any block or shape other than those previously specified in these guidelines (without seeking permission). 3 Resources for teachers 3 3 Resources for teachers SEE ALSO: DON’T change the proportion of the logo within one of the pre-defined blocks. DON’T create Product Group or Service Contact us branding logos using any of our primary logos. 2.5 Block logo versions 2.6 Accessing our primary logos and minimum size 3 3 2.7 Exclusion zone << MORE INFORMATION 2.8 Placing the logo in a graphic panel 4.1 Primary colour palette 1 ISSUE 02 OXFORD UNIVERSITY PRESS IDENTITY GUIDELINES 1.5 INTRODUCTION 2.0 LOGO OPTIONS 3.0 APPLICATION 4.0 CORPORATE PALETTE 5.0 PARTNERSHIP & LICENSING << BACK FORWARD >> Where to find things: Things to remember Obtaining permissions: In the majority of scenarios this guidelines • All versions of the logo (including block document provides you with all the versions) are available to download information you need to develop new from our corporate website 1.
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