Visual Identity Guidelines
VISUAL IDENTITY GUIDELINES CONTENTS 1 The Schwarzman Centre for the 15 Typography Humanities | University of Oxford 16 Stationery templates 2 Unique visual identity as a partner brand 17 Digital communication templates 3 Effective communications 18 Writing style guidelines 4 Using these guidelines 19 Photography 5 The Schwarzman logo 20 Ceremonial belted crest 13 Oxford blue and Schwarzman purple 21 Online brand toolkit and design support 14 Complementary colours 22 Further information The Schwarzman Centre for the Humanities | Visual Identity Guidelines The Schwarzman Centre for the Humanities | University of Oxford For nearly a thousand years, Oxford unprecedented scale for an academic has stood as the world’s most important institution. A crucible of cross- academic institution for study and disciplinary research, this new home understanding of the humanities. for the humanities will help us unlock new insights, engage new audiences, History, art, archaeology, language and meet new challenges. and literature, music, drama, theology, The Schwarzman Centre provides philosophy, religion—together they The Centre will also create a national a dynamic new nexus of academic, represent our shared human story, the and international focal point for heritage of our collective civilization, Humanities research and leadership, cultural, and ethical inquiry to focus our cultural DNA. The humanities as well as a platform for closer Oxford’s incredible intellectual resources shape our identity, define our history, partnership not only with other and articulate our ambitions. prominent institutions, academics, on the task of understanding and and artists, but also with our local expressing our human voice in the Yet the humanities are of limited value community, and through digital if knowledge remains sequestered extensions, the world.
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