Oxford Diocese a New Identity

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OXFORD DIOCESE A NEW IDENTITY 1 INTRODUCING THE NEW DIOCESE OF OXFORD CORPORATE IDENTITY Welcome to the new Oxford Diocese Corporate Identity. We’ve put this booklet together to give you the necessary information to use the new identity with the minimum of fuss. You can find files of the identity used in this booklet on the accompanying CD. For extra copies please contact the Communications Team on 01865 208225. 2 ONE IDENTITY: THREE LOGOS The new Oxford Diocese corporate identity come in three forms. The first uses the strapline ‘Serving Berkshire, Buckinghamshire and Oxfordshire’. The second uses the slightly shorter strapline of ‘Berkshire, Buckinghamshire and Oxfordshire’, and the final one does not use a strapline at all. Where space allows (see page 3 on minimum sizes), you should always use the first logo. The second and third logos have been designed with smaller spaces in mind; these can be used where the space for the logo is smaller than the minimum space required for logo No. 1. LOGO 1 LOGO 2 LOGO 3 1 PLACING, POSITIVE AND NEGATIVE When placing the logos on artwork, please ensure that you leave a ‘safe area’ around the logo. The width of this ‘safe area’ is the same as the width of the letter X in OXFORD. The logos can be used either on white as above, or reversed out on Oxford Blue as shown below. Please ensure you use the logos on the accompanying CD as the purple used for the straplines vary depending on whether you’re using the logo on a white background or an Oxford blue background. 2 MINIMUM SIZE To ensure legibility of the strapline text, the minimum length for logo No. 1 is 83mm. The minimum length for logo No. 2 is 70mm. If the area available for the logo is smaller than this, use logo No.3. The minimum length for logo No. 3 is 40mm. Please also ensure that when adjusting the size of the logos they are scaled proportionally. Never stretch or squash the logo in any way. And only use the logos from the CD accompanying this booklet. 83mm 70mm 40mm 3 COLOURS If you are using the logo on a coloured background, the background must be Oxford blue. OXFORD BLUE OXFORD PURPLE OXFORD LIGHT Pantone 294 Pantone 180-2 PURPLE Four colour process Four colour process Pantone 180-2 (50%) 100% cyan, 75% cyan, Four colour process 72% magenta. 80% magenta. 38% cyan, 26% black. RGB 40% magenta. RGB 94 Red RGB 0 Red 80 Green 159 Red 67 Green 161 Blue 150 Green 134 Blue 201 Blue FONTS We would recommend the use of the font Franklin Gothic to accompany the new Oxford Diocese logo. As a rule, the minimum font size should be 12 point. For more details on accessibility please visit the RNIB website at www.rnib.org.uk 4 BLACK AND WHITE If you are using the logo on black and white artwork, please use the following logos. These can also been found on the accompanying CD. LOGO 1 LOGO 2 LOGO 3 5 June 2009 Designs by Morse-Brown Design Ltd and Penguin Boy Ltd 6www.morsebrowndesign.co.uk www.penguinboy.net.

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