CHECK HERE THE STORES LOCATION IN THE CITY.

EXPERIENCE, INNOVATION, TECHNOLOGY, SERVICE AND DIFFERENTIATED PRODUCTS WAIT FOR YOU IN . MAKE THE MOST OF IT! OVER 40 STORES THAT IMPLEMENTED ARE YOU LOOKING THE HACKING, SEEKING NEW WE THANK THE IMPORTANT SUPPORT OF THE FOLLOWING PEOPLE AND COMPANIES FOR THIS GUIDE DEVELOPMENT: FOR TRENDS AND RDI – RETAIL DESIGN INSTITUTE (GEORGE HOMER, LUCILA CAMPIGLIA, PEDRO CARIBÉ AND MARCOS MORRONE) SOLUTIONS AND BUSINESS. OLEGÁRIO ARAÚJO / L.E.K. CONSULTING / KPMG / POPAI /SUPERVAREJO PRACTICAL EXAMPLES WE HAVE PREPARED THIS GUIDE WITH THE STORES OF INNOVATION? THAT ARE REFERENCES IN BEST PRACTICES, INNOVATION, VISIT THE MAIN RETAIL AND EVERYTHING THAT IS TREND IN RETAIL FOR YOU CONCEPT STORES TO MEET DURING THE APAS SHOW 2019. IN SÃO PAULO. TRACE YOUR ROADMAP AND CHECK IN PRACTICE HOW THESE STORES SEEK TO MEET THE NEW DEMANDS OF THEIR CLIENTS. MEET OUR CONCEPT STORE COSMETICS SPICES ALSO CHECK OUT SOME TOURISTIC RECOMMENDATIONS. ATTRACTIONS FROM THE CITY OF SAO PAULO. ACCESSORIES

29 - AESOP SANTA LUZIA 21 - BOUTIQUE NESPRESSO 25 - INSECTA SHOES 33 - BOMBAY 17 - ZAITT Australian Cosmetics Store with CTN – CENTRO DE TRADIÇÕES An emporium that Nespresso has bold space, which Ecological and vegan shoes made A company idealized to meet the demand Independent convenience store - no natural ambiance. Highlight 37 - SMART FIT 41 - CAEDU 45 - KING 55 NORDESTINAS differentiates itself by service, inaugurates a new store concept in with the reuse of vintage clothes. of herbs, spices and peppers, it has more checkout. The client registers through in the visual, with regionalized store Gym focused on the purpose of serving Popular fashion retail in self-service format Unisex vegan fashion focused on A place of diffusion of the which seeks to respond to all and eliminates the use of traditional Slow Fashion Concept, sustainability than 500 products, 100% pure. the App, does facial recognition and has design, and in curatorship. the client in a dedicated and objective with pieces for the whole family. Highlight sustainability and without any kind of animal Northeastern culture with the needs of its customers: countertops. In the back, baristas teach and purpose. Al. Ministro Rocha Azevedo, 856 environment. Here, you can see the for store ambiance, product layout, visual the doors opened. R. Harmonia, 343 – Sumarezinho cruelty. Experience is the highlight. several northeastern foods in from a special attention customers how to make drinks. R. dos , 342 – Pinheiros new space. merchandising. R. João Cachoeira, 382 – Itaim aesop.com.br bombayherbsspices.com.br R. Dr. Virgílio de Carvalho Pinto, 190 kiosks and thematic tents, with during the purchases, until 1 - ADÔ ATELIER 5 - CASA ORGÂNICA 9 - HIROTA MORUMBI 13 - OBA FARM www.zaitt.com.br R. Oscar Freire, 953 – Jardim Paulista www.insectashoes.com R. Augusta, 1.053 Av. Aricanduva, 555 - Piso Itaquera Pinheiros family restaurant and various the importation of products. smartfit.com.br Accessories in Leather, such as handbag Certified organic products store with a The chain which joins Japanese tradition Inspired on American Stew’s Leonard. www.nespresso.com Shopping Aricanduva www.king55.com.br popular shows. Alameda Lorena, 1.471 and wallets in customized leather with own subscription service where the customer and innovations from all over the world. Values ​​fresh products and the shopping www.caedu.com.br R. Jacofer, 615 – Limão Jardim Paulista techniques, producing semi –handmade. chooses items and periocity with which Providing products, services and other experience, with scenic setting and www.ctn.org.br www.santaluzia.com.br Rua: Dr. Virgílio de Carvalho Pinto, 199 he wants to receive his purchases. items which clients need, all in one spot. interactivity. Pinheiros R. Fidalga, 346 – Av. Dr. Guilherme Dumont Villares, R. Teodoro Sampaio, 1.424 – Pinheiros CANDIES & APPAREL www.adoatelier.com www.casaorganica.eco.br 1.450 – Jardim Londrina obahortifruti.com.br CHOCOLATES hirotafood.com.br/lojas SHOES

30 - LOLA COSMETICS SKYE BAR E RESTAURANTE - 26 - MECA SPOT + PP ACESSÓRIOS Cosmetics concept store with modern 34 - HELA SPYCE MERCADO MUNICIPAL HOTEL UNIQUE Gourmet Café with curatorship and language, which seeks beauty conscious Store of the well-known German The Municipal Market of São It has a reddish pool and brand. In addition to sauces, spices products with surplus leathers from the with respect to people, animals, 46 - ORIBA Paulo or Mercadão, has a diversity a fabulous lounge with footwear industry. Sustainability concept. and culture. and herbs from that country, highlight of old stands opened since panoramic views of Ibirapuera 42 - DECATHLON PAULISTA Basic fashion with a purpose of social R. Artur de Azevedo, 499 – Pinheiros Av. Roque Petroni Junior, 1.089 for the design. 1933. In its interior there are Park and the entire skyline 38 - AMARO Shopping Experience is the big highlight sustainability. Each piece sold is reverted meca.love/mecaspot Morumbi Shopping R. Dr. Virgílio de Carvalho Pinto, 72 in a school kit for a child. bars and restaurants of various of São Paulo. 18 - DENGO 22 - HAVAIANAS Traditional women´s fashion store with of the largest sporting goods stores chain. lolacosmetics.com.br Pinheiros R. Artur de Azevedo, 1.284 – Pinheiros nationalities. Av. Brigadeiro Luís Antônio, 14 - PÃO DE AÇÚCAR The premium chocolate store, allowing Concept store concept of the brand in a prominent Omnichannel operation. Av. Paulista, 854 – helaspice.com.br www.oriba.com.br R. Cantareira, 306 – Centro 4.700 – Jardim Paulista one to buy spare crushed chocolate pieces, Av. Higienópolis, 618 – Shopping Pátio www.decathlon.com.br 2 - STUDIO DRÊ MAGALHÃES 6 - EATALY New Generations of Stores with modernized which it is possible to customize your www.oportaldomercadao.com.br www.hotelunique.com.br Store in which all accessories are produced With the gastronomy of the varied Italian 10 - HORTISABOR layout, interaction with brand application whatever size our clients may wish. sandal in countless ways. The highlight is Higienópolis on strings. Highlight for the customized regions, in modern international chain Little innovation, but focused on the that allows to schedule service in the cashier. Av. Roque Petroni Junior, 1.089 the experience, modern ambiance layout. HOME AND amaro.com service and the curatorship offered. space, with select emporium, to offer the customer and the day-to-day and with R. Mal. Hastimphilo de Moura, 30 Morumbi Shopping R. Oscar Freire, 1.116 – Cerqueira César DECORATION VARIOUS Rua: Dr. Virgílio de Carvalho Pinto, 303 best of Italy in its dishes. a great operation of items in bulk. Portal do Morumbi PET SHOP Pinheiros Av. Pres. Juscelino Kubitschek, 1.489 R. Tabapuã, 1.026 - www.paodeacucar.com www.studiodremagalhaes.com.br Itaim Bibi bloghortisabor.com.br www.eataly.com.br ZONA CEREALISTA MIRANTE - FAROL SANTADER The Cereal Zone contains This building was listed as a dozens of warehouse retailers historical heritage site in São Paulo, and wholesalers of cereals, FOOD 47 - THE CZO STORE (CARTEL 011) 43 - FLAVIA ARANHA with Observation Deck on the bulk products and other items Multi-brand store of women’s and men’s 26th floor, where a café with from around the world at 31 - CASA DIÁRIA 39 - BAB BATH BODY Fashion store with the concept of slow fashion that mixes global influences with art deco inspired on the Empire affordable prices. 27 - DECAMERON Exhibits products of diverse categories that Cosmetics, decoration, fashion without fashion that relies on sustainability with 23 - INBOX SHOES AUGUSTA 35 - PETZ local culture. It has restaurant, art and State Building was installed. 19 - PAPABUBBLE Design office and also a laboratory bring in its essence the vacation Lifestyle, animal raw material, without animal tests a natural dyeing process. entertainment. The best offers in women’s shoes Store “similar” to supermarkets, with R. João Brícola, 24 – Centro R. Santa Rosa, 49-117 – Spanish brand of handmade candies. The for the production of its furniture. highlight for the art gallery, curatorship and paraben free. R. Aspicuelta, 224 – Vila Madalena direct from the factory, high quality gondolas, self service. Services: hospital, R. Artur de Azevedo, 517 – Pinheiros www.farolsantander.com.br highlight is the experience of seeing the The highlight is the architectural project. and experience. R. João Moura, 549 – Pinheiros flaviaaranha.com.br www.zonacerealista.com.br and exclusive designs. play center, day care, hotel, esthetics. www.cartel011.com.br/the-czo-store 15 - ST. MARCHE production with an infinite combination Al. Gabriel Monteiro da Silva, 2.136 R. Artur de Azevedo,1.315 – Pinheiros www.lojabab.com.br 11 - MEU DIA Premium Supermarkets with excellent of colors and flavors. R. Augusta, 2.400 – Cerqueira César Jardim América Concept of store experience, with self Shop for immediate consumption, ‘’ Beer inboxshoes.com.br casadiaria.co checkout, QR Code, augmented reality. 7 - FEED assortment, Food On The Go immediate R. dos Pinheiros, 282 – Pinheiros www.decamerondesign.com.br cave ‘’, speed and agility. Environment and consumption. Modern store with bakery Av. Dr. Ricardo Jafet, 1.750 – Vila Mariana A butcher’s shop of the producer. The cuts visual communication updated and dynamic. www.petz.com.br 3 - A QUEIJARIA are treated and displayed as real Jewels in highlight. /THE It´s all about cheese. Here the highlight R. Augusta, 1.053 – Cerqueira César an environment that has gourmet space. R. Nova York, 245 – (on the comer LUXURY QUARTER is storytelling of each item and producer lojas.dia.com.br R. Dr. Mário Ferraz, 547 – Jd. Paulistano of Rua Flórida) – Brooklin BEVERAGE Feel the experience of visiting and the consumption experience. www.feed.com.br www.marche.com.br one-of-a-kind stores which set up R. Aspicuelta, 35 – Vila Madalena trends, such as Havaianas, Nestlé www.aqueijaria.com.br HEALTH and Nespresso. Oscar Freire St. ranks among the 10 most 44 - HERING 48 - ZARA luxurious trade streets worldwide. 40 - BÁSICO.COM Smart mirror for the customer to try The operation using RFID that informs the The quarter is made up by the Basic clothes made with noble materials. on clothes without the help from 24 - INBOX SHOES availability of the product in stock. Alamedas (Lanes) Santos and the attendants. Omnichannel concept, Luxury store of handmade shoes 32 - HOUSE OF ALL Online x off-line operation and guide Av. Roque Petroni Júnior, 1.089 – Piso . Casa Branca, and by the Streets 28 - PONTO FRIO area sensors and RFID tags. and accessories made by craftsmen Collaborative space that ranges from shop – brick-and-mortar stores without Superior – Lj. 47/48 – Shopping Estados Unidos and Consolação Premium Concept Store, a shop with a Av. Roque Petroni Júnior, 1.089 throughout Brazil. Curatorship is the gourmet cooking, laundry, clothing inventory and linked to an e-commerce Morumbi District sales area that combines sophisticated Shopping Morumbi highlight. rental, coworking, to tattoo studio. are the highlights. www.zara.com/br 20 - ADEGA PÃO DE AÇÚCAR product offerings, personalized service www.hering.com.br R. Aspicuelta,228 – Vila Madalena R. Dr. Vírgílio de Carvalho Pinto, 57 R. Aspicuelta, 216 – Vila Madalena Recently inaugurated, the main category and a physical environment with 4D Pinheiros basico.com 16 - SUPER SAUDÁVEL inboxshoes.com.br 12 - NATURAL DA TERRA offered is wine, with over 700 exclusive technology. houseofall.co Healthy and organic food supermarket. 8 - HIROTA FOOD EXPRESS Focused on the FLV and has been import labels. There are also distilled Av. Pres. Juscelino Kubitschek, 2.041 36 - ONOFRE MEGASTORE Highlight for the vegetable garden Store where you can see the practical recently refurbished showing a different beverages. Lojas 301/302 – Piso 2 Automation with use of robots that 4 - CARREFOUR MARKET inside the sales area and the concepts application of some of the main trends layout and a great mix of products. R. Augusta, 2.710 – Cerqueira César – Shopping JK Iguatemi separate the products to the attendant Tailored concept for neighborhood with of sustainability. pick up in a dispenser and hand to the of food retail. Av. Santo Amaro, 3.493 – Brooklin www.paodeacucar.com/adega www.pontofrio.com.br friendly visual communication, adequate Av. São Gualter, 931 – customer. Interactive displays. Av. Ipiranga, 344 – Edifício Itália www.naturaldaterra.com.br assortment and young and relaxed www.supersaudavelshopping.com.br Av. Paulista, 1.267 – Esquina com R. República environment. Pamplona R. Gomes de Carvalho, 784 – Vila Olímpia hirotafood.com.br/lojas onofre.com.br www.carrefour.com.br