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FROM THE PRESIDENT’S DESK

Dear Colleagues, I am honored and humbled to have been elected pres- More recently, technology has taken over offering ident of the ORIA, whose mission is to work vigor- vendors a single integrated digital platform that ously on issues important to our industry. My com- enhances and extends the physical markets, connect- mitment will be to continue those efforts and proudly ing hundreds of thousands buyers and sellers and carry the torch that has been passed to me from our opening new business opportunities for customers. previous presidents. The challenge is how to find a balance between We are at the start of a new decade with a new the “digital” ways and the “personal” (traditional) set of challenges. It will require resilience and proac- ways of conducting business. To sell our product, tivity to turn them into opportunities and excel. consumers still need to “touch and feel” in order to Ongoing global concerns are impact- appreciate the quality and what it ing our industry, directly and indirect- takes to make a handmade rug. ly. These include Chinese tariffs and Oriental rugs were once considered changes in India’s trade status. More “heirlooms” to be passed down from recent challenges include the one generation to another whereas Coronavirus that is disrupting the flow today the younger generation relies on of goods and creating travel concerns technology, computers and social for buyers. Our biggest challenge is to media to find affordable area rugs maintain the current high level of con- they can use for a few years before sumer confidence that underpins our replacing them with something new. market until these headwinds abate. On the plus side, ours is a BIG The ORIA’s efforts will be enhanced by our industry with a wide variety of consumers with dif- strong new partnership with the IMC. The benefits ferent tastes, preferences and appreciations. There is were already apparent in the staging of the recent a market for genuine Antique Navajo rugs as well as very successful January markets. In addition, the for a polypropylene machine made Navajo-inspired IMC is launching a new digital innovation division rug. Our challenge is to tell each of OUR own unique (IMC_di), the B2B e-commerce platform that will stories to our customers, no matter how small or how offer vendors new ways to reach new buyers, capture big. We must also develop creative, innovative ideas leads and grow sales and products tailored for different markets (Atlanta, Without question, the rug industry has changed Las Vegas, High Point, etc.) and advertise in multiple tremendously over the past several decades, evolving industry publications to keep the readers informed from a handful of companies importing one-of-a- and educated as to the unique qualities of handmade kind hand knotted pieces from a limited number of rugs … this most functional of art forms. countries to a select group of retailers into a dynamic, Wishing everyone a healthy year with great suc- consumer-driven, major home-fashion category. cess and prosperity in 2020. Kami Navid President - Oriental Rug Importers Association, Inc.

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Spring APublished by REAthe Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 •www.oria.org

President Kami Navid Vice-President Hari Tummala Treasurer Behrooz Hakimian Secretary Michael Riley Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani

Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Alix Perrachon Contributing Author Carol Milano Contributing Author Ellyne Raeuber 32 Production Artistic Color Graphics

6 From the President’s Desk 28 Merchandising IMC Unveils New B2B Digital Platform 12 Calendar 32 Design Focus: Sara Touijer 12 Index to Advertisers ”The Rug is the Key to the Room” 14 From HQ ORIA General Membership Meeting 40 History & Heritage The Navajos: The Most American Of Weavers 16 Around Market January Atlanta & Las Vegas 46 Directory

24 In the News Cover: A graphic ikat-design rug exhibiting a brilliant array of indigo, light blue, and lavender with pops of ivory is the 25 New Products Gallery artistic statement in this seating nook. Photography by Regan Wood. Photography. Courtesy of Touijer Designs.

Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc.

Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue.

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LAS VEGAS | HIGH POINT | 800.845.8877 | karastanrugs.com spring 2020 2.qxp_001 FALL 2006.qxd 3/7/20 3:02 PM Page 12

CALENDAR & INDEX

events

DALLAS DESIGN WEEK ...... April 13-17 ATLANTA MARKET...... July 14-20 Dallas, TX Atlanta, GA (800) DAL-MKTS/www.dallasmarketcenter.com (800) ATL-MART/www.americasmart.com

INTERNATIONAL HOME LAS VEGAS MARKET ...... July 26-30 FURNISHINGS MARKET ...... April 25-29 Las Vegas, NV High Point, NC www.imcenters.com (336) 888-3700/www.imcenters.com

HOSPITALITY & DESIGN SHOW...... May 5-7 Las Vegas, NV (508) 743-8502/www.hdexpo.com Auctions INTERNATIONAL CONTEMPORARY CHRISTIE’S FURNITURE FAIR (ICFF)...... May 17-20 www.christies.com New York, NY London, S. Kensington (914) 421-3200/www.icff.com Art of the Islamic and Indian Worlds NEOCON...... June 8-10 Including Oriental Rugs and Carpets...... April 2 Chicago, IL www.neocon.com

Contributions to this calendar are welcome. Please send information to AREA Magazine, c/o ORIA, 400 Tenafly Rd., #699, Tenafly NJ 07670 [email protected]

AREA advertisers

AMICI...... 2 NOURISON ...... IBC 908-272-8300/[email protected] 800-223-1110/nourison.com

CAPEL ...... 8 ORIENTAL WEAVERS ...... 3 910-572-7000/capelrugs.com 800-832-8020/owrugs.com

FEIZY ...... 9 TAMARIAN...... 13 (800) 779-0877/feizy.com 410-321-6222/tamarian.com

D & K WHOLESALE ...... 10 TEPP TEAM ...... 10 914-472-1700/dkwh.com 201-863-8888/[email protected]

JAUNTY CO...... IFC 800-323-3342/jauntyinc.com

KALATY...... 1 SERVICES 800-255-7847/kalaty.com TO THE AREA RUG INDUSTRY

MOHAWK HOME/KARASTAN...... 11 AMERICASMART-ATLANTA ...... BC (800) 843-4473/mohawkind.com 800-ATL-MART/americasmart.com

LOLOI...... 5 MATERIAL CONCEPTS ...... 24 972-503-5656/loloirugs.com 800-372-3366/[email protected]

MOMENI ...... 4 800-536-6778/momeni.com

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FROM ORIA HQ

Oriental Rug Importers Association Elects New Officers

The Oriental Rug Importers Association (ORIA) held their annual meeting hosted by the World Market Center in Las Vegas on Tuesday, January 28th and elected the following Slate of Officers:

• President, Kami Navid (Jaunty) • Vice President, Hari Tummala (KAS) • Secretary, Michael Riley, (Karastan/Mohawk Home) • Treasurer, Behrooz Hakimian (Woven Concepts)

Executive Board Members for 2020 are: Ramin Kalaty, Mikel Banilevi, David Basalely, Cameron Capel, Jeffrey DeSantis, Dennis Dilmaghani, Cameron Feizy, Michael Harounian, Ryan Higgins, Amir Loloi, Reza Momeni, Andrew Peykar, David Samad, and Arash Yaraghi. The ORIA has been a powerful voice and advocate for the rug industry in the United States since 1958. With the leadership of the newly elected ORIA Officers and Executive Board, the organization will continue to promote the best interests of The Oriental/AREA Rug Trade in the United States and in countries that produce our beautiful floor coverings. “On behalf of the Association, I would like to express my thanks to Ramin Kalaty, the immediate Past President and his fellow Officers for their leadership and continued generosity in time and energy,” said ORIA Executive Director Lucille Laufer. “I look forward to working closely with newly elected ORIA President Kami Navid and his Officers and Executive Board to bring the Association forward in what promis- es to be another challenging—but very productive year.”

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FROM ORIA HQ

OPPOSITE L-R: Reza Momeni, Lucille Laufer, Kami Navid, Hari Tummala, Michael Riley and David Harounian.

ABOVE Mike Kalaty accepting the Presidential Plaque for his Brother Ramin Kalaty's service as President of The ORIA from 2017-2020. L-R Mike Kalaty, Kami Navid, Lucille Laufer and Hari Tummala.

BELOW LEFT Bob Maricich, Chairman and CEO of the International Market Centers addressing the ORIA Membership and describing the exciting things happening at the World Market Center. These include an innovative digital initiative and a new building that will be open for the upcoming July market to house temporary exhibits.

BELOW RIGHT David Harounian, past president and Chairman of the ORIA Nominating Committee presenting the new slate of officers to the ORIA General Membership.

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AROUND MARKET

Strong Order Writing And Exciting Updates At Winter 2020 Markets

Strong order writing, trendsetting new product introductions and major industry updates drove excitement at the winter 2020 Atlanta Market. The January 14-21, 2020 market saw buyers from every US state and more than 60 countries sourcing a broad range of gift and home décor merchandise in more than 4,000 showrooms and temporaries. At the market, International Market Centers (IMC) celebrated the debut of its new Atlanta Market brand, the opening of the remerchandised Open Year Round home décor collection, the announcement of a new lifestyle collection in Building 2, and the launch of a wholly owned, standalone digital division, IMC_di. “The buyers were placing strong orders with new and established brands, filling seminars and learning opportunities, and fully engaging with market events,” said IMC CEO Bob Maricich. “IMC added fuel to the excitement by announcing multiple updates that will push the company and its markets into its next era of success.” The new IMC_di team leadership team— Senior Vice President Brandon Ward, Senior Vice President Max Fraser, Senior Vice President Alex Fraser, President Eric Dean—and IMC CEO Bob Maricich toasted the foundation of the new division at the January 2020 Atlanta Market Kickoff Party.

Atlanta NEXT Makes an Impact on the Market IMC’s strategic remerchandising of the 130 Open Year Round home décor showrooms to five contiguous floors as part of Atlanta, NEXT Phase 1 had a positive impact on the market. The 35+ showrooms that signed new leases, relocated or expanded their footprints opened at the winter market to a great

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AROUND MARKET

reception from buyers. “At this market it is so much easier to source home décor,” noted interior designer Diane Hewitt. “I really appreciate the reorganization of the floors and look forward to shopping at AmericasMart year round.”

Social Media Growth and Online Activities This winter, IMC primed buyers for new product discovery both before market and on campus with new and interactive online tools. New product discovery and the sharing of market experiences drove increased buyer and exhibitor to interaction with Atlanta Market’s social media channels. The market’s Instagram account @AmericasMartATL gained nearly 5,000 followers during the market week and logged more than 730,000 impressions and more than 4,100 mentions. Designer Amie Freling-Brown of Meme Hill Studio in Rochester, NY posted “There’s nothing to get your creative juices flowing like a few days at AmericasMart. Meeting amazing brands, getting inspired by speakers, seeing all the upcoming trends,

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AROUND MARKET

catching up with friends and so much more.” Buyers connected with product trends in the weeks leading up to the market via the new IMC Market Snapshot program that previewed products on social media, on the AmericasMart website and in buyer emails. At market, the Shop the Show influencers Tiffani Thiessen, Katie Stauffer of the Stauffer Family, Brian Patrick Flynn, Paloma Contreras and Liz Marie Galvan shared favorite market finds and moments on Instagram and presented a series of cooking demos, seminars and meet and greets.

IMC_di and the Digital Evolution IMC is entering into a new phase of its business following the launch of IMC_di at the Atlanta Market. The new stand-alone division will enhance and extend the market experience through the development of an integrated channel-agnostic B2B commerce platform including a marketplace, marketing and sales automation software and smart showroom tools. With the announcement of the new division, IMC also announced its acquisition of two innovative technology companies, RepZio and Pharos, who will provide technical and industry expertise to accelerate the launch of the new digital platform. More than 500 market attendees joined with IMC in celebrating IMC_di at the market kickoff party where they were shown a video outlining the new platform. Overall positive reaction to the announcement shows the desire for buyers and sellers to connect throughout the year. “We’re very excited about the IMC_di announcement and see a lot of good things coming out of it,” said Bryan Williams, executive vice president of Crestview Collection. “RepZio has been a part of our business for the last 10 years; we were one of their very first customers. With that, we’ve been able to see them grow and we know how they work, so we see how the future can be really bright.

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Eventually we’ll be able to integrate the two pro- grams which will help us in order writing, making the visit for our customers a little quicker, a little more seamless. With all three markets we are in—Atlanta, High Point and Las Vegas—we’re looking forward to integrating these into one, cohesive platform. So we see this being a great opportunity.” Additional information about IMC_di will be available in the coming months with plans to fully launch the tool by the end of 2020. Visit IMCenters.com/IMCdi for more information. The Summer 2020 Atlanta Market is July 14-20, 2020. For additional information, visit AmericasMart.com.

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Dynamic Las Vegas Market Caps Off Successful January for IMC

A strong Winter Las Vegas Market, fueled by robust ical and digital markets created excitement that will traffic and order writing gains as well as excitement carry throughout the year.” surrounding two IMC initiatives—the soon-to-be- completed Expo at World Market Center and the Positive Reactions from Buyers and Suppliers recently announced launch of a new digital platform Las Vegas Market leaders across the gift, for the industry—opened the furniture industry’s first home décor and furniture spectrum experienced suc- market of the new decade and ended the gift and cessful—and in some cases record-breaking—mar- home industry’s busy January schedule on a high kets, citing traffic and buying gains as well as added note. product interest. “Las Vegas Market has hit its stride,” said “We’re Las Vegas loyalists and have been Bob Maricich, IMC’s chief executive officer. “The here since day one. We were one of the first show- excitement and buoyancy felt throughout the week rooms that opened in Building C, and have never cemented our position as the premier market venue left,” said Garry Schermann, senior vice president of for the West. The gift, home décor and furniture sales at gift exhibitor Creative Co-Op. “We’ve never industries rely on Las Vegas Market for discovery of had a better show than we had this Market. The buy- new products and innovations to build their business- ers have come out in force. It’s not just our loyal cus- es. News of IMC’s continued investment in our phys- tomers, but so many new buyers—especially interna-

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tional—that have come to the market.” Schermann more than 4,200 buyers who were a mix of existing reported orders placed by buyers from the Americas, customers and new prospects. “We have been at Las Europe, Asia and Oceania at market. Vegas Market from the beginning and being a part of Steady foot traffic was also evident in the the Market has been great for Four Hands, not just as home décor showrooms. Four Hands reported that in a brand but as a destination and designer resource. I the first two days of Market, it scanned badges of think our success has a lot has to do with the popular-

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ity of Las Vegas Market but also speaks to how on- and had giveaways, which created a fun buzz. We point our brand is with the current trends,” said Nicole support shop small and want retailers to have a bou- Petropoulos, Las Vegas Market showroom manager. tique experience when they come into our show- A seven-percent increase in designer atten- room.” dance made a significant impact in the home cate- Buyers also reported a great Market, noting gories. In furniture, exhibitors reported increased an increase in product introductions and an overall interest from West Coast designers. “This Market positive shopping experience. gives face-to-face exposure with designers who “This was the best-ever Las Vegas Market!” wouldn’t typically shop our product,” said John Pigg, said Elaine Haskey, upholstery buyer for Steinhafels vice president of sales for the North Carolina-based Furniture of Waukesha, Wisconsin. “Sometimes, the furniture brand Vanguard Furniture, which saw expo- products are a repeat of High Point Market introduc- nential year-over-year growth in buyers. tions, but this time there was so much newness “Market has been great and there has been a throughout, and we ended up committing to lots!” lot of energy. Our existing customers are ordering “Las Vegas Market continues to amaze us,” new lines and ordering heavier,” said Joanne Rackow, said Greg Greeson, owner and furniture and home founder of gift agency Joanne & Company, “Our décor buyer for Collectic Home of Austin, Texas. designer stepped-up our merchandising with new “The superlatives here include the ease of getting to lifestyle vignettes, which created more of an experi- and from the World Market Center, the variety of ence for retailers. We also spent more on props and accommodations available in Las Vegas, the dining furniture and posted on Instagram. We hosted a party and entertainment possibilities, and of course, the

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convenience of cross-category shopping at one IMC’s physical markets. For more information about Market and visiting all of our vendor showrooms in IMC_di, visit www.imcenters.com/IMCdi. such close proximity to one another. We set a record this Market by visiting 75 showrooms in just two-and- Exclusive Programming Highlights Winter Market half days. I have more than 500 photos on my iPhone Winter Market also featured a slate of Las as proof!” Vegas-only events, educational seminars, industry “My mind is blown,” said Chrystal DeCoster, buyer for Western Stars Gallery of Lyons, Colorado. “We are making great connections, considering some investments, and taking things to the next level!”

Preview of What to Come Felt Across Market The nearly completed Expo at World Market Center Las Vegas greeted attendees as a visible signal of forthcoming updates to the physical Las Vegas Market experience. The Pavilions at Las Vegas Market, which have contained the gift and home temporaries for the last 15 years, will be torn down in February as The Expo takes shape as the new home for those exhibits beginning in July 2020. Longtime Pavilions exhibitors are looking forward to The Expo with the conviction that it will enhance their businesses mov- celebrations and networking receptions. Highlights ing forward. included 15th annual Las Vegas Market Design Icon “I believe The Expo will do wonders for my Award, which recognized award-winning interior business,” said Carlos Arias, founder and CEO of designer Martyn Lawrence Bullard; Oprah’s Favorite Inspired Peru. “I imagine we’ll have much better Finds—Live!; the Business of Design™ Conference exposure from buyers who only shop in the show- Jan. 2020; the “Learn and Earn” Buyer Breakfast rooms due to the time it takes to shop the Pavilions. Roundtables in collaboration with various profession- We’re very excited and expect an amazing experience al associations; the Mid Mod Mix Up Bus Tour; and next summer.” Stars in the Kitchen featuring Kelly Hansen, lead Against the background of the under-con- singer of Foreigner. struction Expo, IMC presented its commitment to dig- Las Vegas Market is the leading home fur- ital innovation and showcased its new standalone dig- nishings and gift market in the western U.S., featuring ital division, IMC_di, to its Western customer base. thousands of furniture, home décor and gift lines, Hundreds gathered in the Grand Plaza Courtyard for allowing for cross-category commerce among these the Market Kick-Off Party, which included perfor- industries. Summer 2020 Las Vegas Market runs July mances by Cirque du Soleil and previewed plans for a 26—July 30, 2020, at World Market Center Las new e-commerce platform, which will connect buyers Vegas. For more information, visit www.lasvegasmar- and sellers digitally year-round as an extension of ket.com.

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IN THE NEWS

events Mina Victory Brand Catalog Assortment. The American Graphic Design Awards™ recognizes out- TIBET RUG COMPANY will hold its annual standing work done by design agencies or inhouse fundraiser for the Nepal Cleft & Burn Center on designers. This year, Nourison celebrates their 40th Friday, May 8, at an exciting new venue in the beau- anniversary with new collections of abstract designs, tiful Heber Valley, Utah. River Bottoms Ranch has texture and indoor/outdoor area rugs. The theme generously donated their amazing venue for the event. throughout 2020 will be “Nourison at 40. See What’s River Bottoms Ranch is a newly built white gambrel Next” and focus on innovation, tradition, passion and barn on scenic River Road in Midway with stunning responsibility, and continuing to deliver exceptional views of Mt Timpanogos and the Provo River. Bus quality and service to their customers. transportation will be provided from Salt Lake as well Among their new collections for 2020 is as Park City. For more information and/or to purchase Craftworks,™a broadloom and custom rug program tickets, visit https://nepalcleftandburncenterfundrais- that launched at Surfaces in Las Vegas. The collection er2020tickets.eventbrite.com includes hand-crafted styles made of fine raw materi- awards als, with machine-serged, hand-sewn or coordinating wide binding finishing options. This program features JAIPUR LIVING was named best Area Rugs broadloom that is 2’ to 3’ wider than standard broad- Manufacturer at the 31st Annual ARTs Awards which loom, 15’ wide rolls, large custom rugs up to 15’ wide, recognize home industry designers, manufacturers, and minimized seams in wall-to-wall broadloom. retailers, and sales representatives, and are presented each January during the Dallas Total Home & Gift Market. In accepting the award for Jaipur Living, Director of Brand and Digital Marketing Carl Henrickson quoted the company’s founder NK RUG WRAP Chaudhary: “Let goodness, fairness, and most impor- made from your choice of tantly love prevail in business; profits will inevitably water-resistant and breathable follow.” This is Jaipur Living’s second consecutive DuPont™ Tyvek® win and fourth total in the rug category, having won or waterproof previously in 2012, 2017, and 2019. Jaipur also Valéron® Strength Films picked up a win in 2016 in the Green category. material concepts NOURISON was awarded Graphic Design’s (GDUSA) 2019 American Graphic Design Awards™ for the 2020 Collective Catalogs, Volume 1 & 2 and KRAFT PAPER Available in a variety of sizes and weights!

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NEW PRODUCTS GALLERY

From Nourison’s Prismatic Collection Step onto this new Prismatic area rug and step into a world of exciting, imaginative beauty. Its swirling abstract design is composed of radiant colors in brilliant, painterly combinations. This fine rug is hand-tufted of superb quality wool and shimmering Luxcelle™ fibers, with incredible carved detail for magnificent texture. Shown here: PRS18 Multicolor NOURISON High Point: IHFC-IH

For more information regarding the fine products offered in our ANTIQUES & NEW PRODUCTS GALLERY please consult the Members Directory in this issue of AREA Magazine.

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IN THE NEWS

obituary It is with great sadness that we report the passing of In 2012, Ramin rug industry leader Ramin Mobayen. established The Rug Born in Iran, Ramin came to the US as a Show. First held in 2012 child and grew up in Los Angeles. He graduated from in New York, the show UCLA with a degree in Political Science and spent a was organized as a not- year abroad studying in Paris. for-profit association, led Rugs were always part of his heritage, with by a board of business owners from the hand- knowledge of the trade passed from generation to Ramin Mobayen generation. It was, in fact, his uncles w ho first intro- made rug industry. It later 1968-2020 duced him to the business in the US, at family operat- expanded into a second ed Azad USA. Ramin founded his own company, show on the west coast. The Rug Show and Ramin’s Mobayen Rugs in about 2002 in Los Angeles. He also mission to celebrate and energize the handmade rug had a store in Seattle called Articles which sold both industry will continue under board leadership ensur- rugs and furniture. Ramin always sourced very high ing that his legacy of providing shows that are fair to quality handmade rugs and was passionate about the the exhibitors and provides buyers access to the finest area rug industry. handmade rugs from around the world will live on.

Donald (Don) Mudd of The Woodlands, Texas Peter Burnham, co-founder of Central Rug & Decor, passed away on February 24 at the age of 85. With his died on February 20 at the age of 82. Peter left a wife Karen, Don owned and operated Woodlands career in department store buying office to build his Oriental Rug Gallery, a very successful retail opera- own stable of very successful businesses over the next tion in Woodlands, TX three decades, including for over 20 years. “Central Rug Sales,” He was also well Central Textile, Burton known in the rug industry Carpet and Rug, Central as an skillful auctioneer. Carpet Warehouse, Over his 45 year career, Georgia Mills Carpet he called many auctions and Central Oriental. totaling millions of dol- Peter was the lars for rug clients all consummate product Donald Mudd over the USA. Known for and merchandising inno- Peter Burnham his larger than life personality, he was a natural enter- vator who would find ways to help his accounts make tainer and loved to get an audience excited during the margin by doing things other companies would not course of these events. do. The defining example of this would be when he Don is survived by his wife, steadfast partner started the “million point” rug business back in the and constant companion, Karen. Don Mudd was a late 1980s which still lives on as an industry standard. true ‘character’ in every positive sense, and he will be Peter always emphasized the value of treat- remembered as one of the finest merchants in the ing the customers right. He will be missed by family, business. business associates and his many friends.

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NEW PRODUCTS GALLERY

New from Loloi... FAR LEFT Hand-tufted of wool by artisans in India, the Harlow Collection combines earthy hues and textural design creating a relaxed and refined series. LEFT Hooked of 100% wool pile by skilled artisans in India, the Norabel Collection feels naturally soft underfoot. Norabel features designs that balance botanical motifs in delicate, variegated colors that resonate for today’s home. RIGHT Crafted by Loloi for ED Ellen DeGeneres, the Boceto Collection is hand-tufted of 100% wool by skilled artisans in India. Each design offers textural, linear and precise detail giving Boceto a refined yet playful vibe.

LOLOI High Point: IHFC-D

New from Tamarian:... LEFT String Theory – TK150 Deploying the finery of the 150 knot quality in concert with 40% pure Chinese silk accentuates the elegant transitions of design and color in this ethereal study of intersecting elements. TOP RIGHT Cello Charcoal Flame – TK Organic undulations are accented with a subtle swirl of exciting tone in 40% pure silk, giving the right splash of color to inspire a room. LOWER RIGHT Chroma Spearmint – PW A fresh palette of emerging greens is the latest coloration for this popular design done in the unique texture of Tamarian’s proprietary Phoenix Weave. All three are Available in stock in standard sizes including runners and over sizes up to 13x18 and unlimited custom possibilities. TAMARIAN High Point: Suites at Market Square, G-

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MERCHANDISING

IMC Unveils Innovative B2B Digital Platform

A New Way Of Uniting Vendors And Buyers

In January, International Market Centers (IMC) into the B2B buying journey. Consumers see that end- launched IMC-di, a new business-to-business e-com- less array of products on Amazon, and also shop merce division. It will offer vendors an integrated dig- whenever they want. That’s having an impact. The ital platform to help them reach new buyers, capture role of shows is changing—buyers may start online leads and grow sales. For buyers, the company's aim and complete the buy at the show, or vice versa. We is to allow them to transact in-person or online want to help them to explore the merchandise wherev- through one integrated account. er and whenever, for the great brands we have rela- “We’ve been listening to our retail buyers for tionships with.” three or four years, to understand ways we can better IMC believes the show experience will serve them,” says Brandon Ward, the new division’s always be crucial. “Most buyers need to touch and senior vice president. “We invited our vendors to pan- feel, see colors and patterns in person—even if they els to share what we can do to help them grow their know they want to re-order. We want to help bring business. We’ve explored how the retail buying envi- buyer and seller together, year-round. That flexibility ronment has been changing, through formal and infor- and connected experience is what we’ll offer,” notes mal research. Consumer behavior has made its way Mr. Ward, who formerly led IMC’s digital division. by Carol Milano

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To create its new division, he reports, “IMC Innovative New Services quickly realized that to go towards digital and e-com- The new division will allow buyer and ven- merce, we needed partners who know the industries dor to be connected, whether online or at a show, says we serve. First and foremost, we looked for knowl- Mr. Ward. “Our vision is to give a validated buyer a edge and expertise in the unique, complex rules and single account, to use to log in to register for shows routines of the home furnishings field. For instance, OR shop on digital platforms.” IMC’s research products come from overseas and domestic sources. showed that the time buyers spend at shows is con- Each retailer may see different pricing.” strained, so “The more we can offer them an efficient For IMC_di, IMC acquired two prominent show experience, the better. No other market compa- technology companies, Pharos and RepZio, which ny has the range and scope that we have. A huge buyer been serving the industry and attending IMC and base attends our shows (Atlanta, High Point, Las other shows for more than ten years. “Their software Vegas). So unlike other digital platforms, we don’t and apps are already there. Literally hundreds if not have to start from creating a buyer base. We have it thousands of people are using their software,” already: they come to our shows. We can connect buy- explains Mr. Ward. Pharos provides integrated sales, ers to exhibitors and makers—and provide access to marketing and commissioning software. RepZio,a buyers year-round, beyond just the market weeks,” he business-to-business sales solution and digital mar- explains. ketplace, helps wholesale vendors and buyers connect Recognized and trusted in the industry for its and transact. excellent shows, “IMC also has great resources we “Our industry is in need of easy-to-access can bring to the table,” Mr. Ward says. “We try to be tech solutions that reduce friction. IMC’s ownership more than just the show: we want to help year-round. and stewardship will enable us to make that software New things are the next logical step, which is what led solution a reality,” says Eric Dean, Pharos founder to IMC_di. RepZio and Pharos—two small, highly and president of IMC_di. “IMC’s physical markets effective companies—now benefit from having our and web platforms already deliver a global and high- resources. To innovate, IMC is bringing digital tools ly-engaged audience. After watching this need devel- that connect to the market. Many vendors recognize op in the industry for more than 20 years, I’m excited that IMC will help them with the challenges of e-com- to have the talent and resources to realize this vision merce, and business-to-business space. Retail buyers and fully address the opportunity in the market.” will be able to buy more efficiently and intelligently.” Max and Alex Fraser, RepZio's founders, are Besides supplier and buyer benefits, IMC_di senior vice presidents. “Our mother was a sales repre- products will bridge physical and digital sales, and sentative in the decorative home furnishings industry work in harmony with multi-line sales agencies to for 20 years. Almost 10 years ago we developed provide seamless commissioning execution. Together RepZio to help her on the road and at market,” says with Mr. Ward, the executive team has over 75 years Alex Fraser. “Reps often tell us that we’ve made their of experience in wholesale markets, software devel- work easier and helped them to be more successful. opment, B2B commerce and customer-centered digi- We’re delighted to partner with IMC and very excited tal innovation. to expand our software tools and solutions at IMC_di,” Max Fraser adds.

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Current Services straight from the Las Vegas Market website to vendor, Many IMC tenants said they’d like to make a and get direct follow-up. “In IMC’s marketing efforts, showroom “smarter,” and accessible year-round. we see several three million unique buyers a year. We “That means, when a vendor invests in space, and want them to come to markets, and also direct them to really exhibits at market, they are looking for that individual vendor websites. We think that will also investment to have year-round value,” Mr. Ward encourage buyers to come to the market and get to observes. “We especially listened to home décor ven- know a vendor better.” The Exhibitor Directory is free dors who want to showcase their showroom year- for the digital showroom. round, in 3-D visuals on IMC’s website. That’s especially valuable for buyers who couldn’t get to the Time Frame show, or attended but want to see the product again.” “Especially for many home furnishings and rug ven- That’s why, for instance, on IMC’s Las Vegas market- dors, tools available today include a RepZio app for place website, they created a new Directory of iPad that allows sales reps to capture orders in and out Exhibitor Showrooms. It features ample imagery, of the showroom. They also have a digital market- including actual products that vendors have in their place and offer B2B e-commerce websites for many showrooms. A vendor can upload images as new of their vendors. The Pharos suite of sales and market- product arrives. Then, buyers can see each vendor’s ing tools is used by hundreds of gift and home décor showroom, year-round, by taking a “digital tour” of it. vendors at our shows. We plan to inject more “Vendors may want to show only their previous cata- resources into both of these industry-leading organi- log, others want to present only new products, and zations, to help them expand their business and some would like to show their entire inventory. We enhance their products,” says Mr. Ward. recognize that vendors may bring new products to a IMC_di also plans to launch new products by show but would like their other products visible, as the end of 2020. “We’ll offer vendors a new type of well,” says Mr. Ward. digital marketplace, a new means to connect with Currently, buyers can submit inquiries more buyers on line and year-round,” he explains.

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While digital directories continue on the Atlanta and come visibility to IMC’s buyer base through their new Las Vegas websites, “with the digital marketplace’s digital marketplace can start to on-board to IMC-di as new e-commerce capability, buyers can place orders early as August, whether or not they exhibit with online, from the digital showroom of each vendor. If IMC. (Current exhibiting vendors will receive a dis- a buyer is ready to place a re-order from IMC’s digital count.) The staff will consult with individual vendors platform, that will be a fresh, time-saving option. If to develop their digital showroom, by organizing ven- they still want to visit the showroom to see the prod- dor product data and content. “We’ll build a best-in- uct and work with the rep, the digital marketplace will class digital platform by hiring the best-in-class digi- also make it easy for them to register for Market and tal team! It’s a huge transformation for IMC and IMC- get to that showroom.” di to invest at this level and create this type of oppor- IMC_di’s staff will also develop new tools tunity,” Mr. Ward affirms. “It’s really exciting. and products that help vendors and buyers be more effective and efficient at Market. For example, to cre- Summary ate an account in a showroom, buyers must often fill “We’re recognizing that a digital platform out forms online. “What if we make it possible for and digital tools are important, and we’ll offer that that buyer to transmit information from badge to ability. IMC has been fortunate to help many retailers order-writing app?” asks Mr. Ward. “When it’s faster deal with the challenges of e-commerce. Now, we can to create the account and do business, both buyer and help not only the retailers, but the vendors!” summa- sales rep save time and have a better Market! Vendors rizes Brandon Ward. often tell us that they don’t want to miss an important Founded in 2011, IMC owns and operates 20 buyer who comes to visit. But showrooms can be million square feet of physical markets in Atlanta, Las crowded, with lots of transactions and celebrations Vegas and High Point. The IMC_di team of about 47 and reunions happening all at once. For buyers, it’s includes engineers, experienced developers, and soft- challenging to visit dozens of showrooms and see a ware marketers. Over the next year IMC_di will hire lot of new product. Maybe a simple notification could another 50 to 75 full time employees specializing in help with that missed connection. We want to offer solution-based product development, hands-on cus- better digital tools to help buyers remember what tomer success, and user experience. they’ve seen and make smart buying decision.” For more information on IMC, visit Home furnishings vendors who would wel- http://imcenters.com/.

Brandon Ward Eric Dean Alex Fraser Max Fraser

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For New York Designer Sara Touijer The Rug is the Key to the Room

Sara Touijer’s decorative journey with handmade decorative rugs happened in a roundabout way. While working as an MRI and CT technologist, she met her Moroccan-born husband, a urologist at Sloane Kettering whose uncle was in the rug industry in Morocco. Thanks to her subsequent trav- els to Morocco, she discovered the world of handmade pile and flatwoven rugs. After establishing her interior design practice, Touijer Designs, in 2012, she visited her uncle-in- law’s rug production facilities and became fascinated with the handcrafting process of both pile and flatwoven rugs. Since then, handmade decorative rugs have become the foundation of her design work based in the tristate New York region. “I like to use the rug as inspiration for the overall color palette in the room,” she states. For the Kansas native, handmade rugs’ appeal is incomparable to that of their machinemade alternative thanks to their individuality, quality, vibrancy of colors, and artisanship. “Their beauty lies in their imperfections,” notes the designer based in Rye, NY.

The soft grey blues in a high-low pile rug featuring a chevron repeat echoed in the wall color establish a serene ambiance in this living room. Photography by Regan Wood Photography. Courtesy of Touijer Designs.

STORY BY ALIX G. PERRACHON

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“I start with the rug about 99% of the time and Moreover, she remarks, “It’s really a matter of my base the room off of it,” states Ms. Touijer renowned seeing it and liking it. There’s no set recipe in interior for her interiors featuring an artful mix of the transi- design!” tional, traditional, and eclectic. “Rugs take up a large Finding the right rug for clients depends on the area on the floor and set the stage for the larger direction they want to pursue. During their first meet- pieces. The rug is the key to the room.” Sometimes, ing, Ms. Touijer asks her clients to describe their dec- she spots a rug that just “catches my eye and stands orative objective in four words, such as “calm,” out,” determining the scheme of the room. In that “quiet,” “neutral,” and “serene.” Simple as this exer- case, she tends to use more neutral furnishings to play cise may appear, it’s highly effective and spearheads up the rug’s dramatic impact. In other instances, she the entire design process. continues, “The rug is an added layer that pulls While the designer’s personal taste leans toward together the other pieces in the space that comple- geometric patterns such as those found in black-and- ment it.” Whether the rug is a showstopper or a back- white-patterned Moroccan Beni Ouarains, her ground piece depends on the job and the client. clients’ interiors tend to mainly feature pieces with

ABOVE A floral wool-and-silk rug, exhibiting an intricate floral pattern, brings a layer of sumptuous luxury into this dining room. OPPOSITE An indigo-blue-and-ivory rug exhibiting a swirl-patterned field within a meander border infuses this seating area with a burst of color and warmth. Photography by Regan Wood Photography. Courtesy of Touijer Designs.

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transitional designs. Another favorite are distressed ing and dining areas. “In that case,” she says, “I look vintage overdyed pieces. “I like the history aspect of for two rugs with complementary colors or patterns.” these rugs,” she comments. When dealing with rugs connecting from one space to Meanwhile, formal city-weave pieces generally the next, she finds that color is generally the connect- hold less appeal for her. “However, they can be beau- ing thread while also allowing each rug to “stand on tiful,” she comments. “It all depends on the client and its own.” the direction you’re going in.” In a New York Ms. Touijer shared a personal anecdote of using Westchester dining room, she placed a vintage piece two rugs in her own living room in an unusually cre- with a rich floral repeat to infuse the space with ative way. She placed two 6x9 Moroccan Beni warmth and ambiance. Ouarains side by side to “create” a 9x12 for purely Room-sized carpets typically prevail in the practical cleaning purposes. “These rugs are too designer’s work, but practical circumstances can dic- shaggy to vacuum,” she explains. “It’s easier for me tate otherwise. For instance, she uses rugs to anchor to shake two smaller pieces than a 9x12!” specific spaces particularly in open plans such as liv- “Wood floors are the ideal base for rugs to pop in

ABOVE A transitional rug with an intricate Turkoman-inspired repeat imbues this bedroom with a mood of luxuriant comfort. Photography by Regan Wood Photography. Courtesy of Touijer Designs. OPPOSITE TOP A silver blue carpet with a circular repeat anchors the entrance in this Arts & Crafts house in Larchmont, NY. Photography by Regan Wood Photography. Courtesy of Touijer Designs. OPPOSITE BOTTOM The silk blue accents in this tan ground rug are played up in the upholstered armchairs and in the wall color. Photography by Regan Wood Photography. Courtesy of Touijer Designs.

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a room,” comments the designer while discussing her Ms. Touijer is optimistic about handmade rugs’ flooring choices. Sometimes, other solutions come to prospects but not without consolidated effort to edu- fore depending on the case at hand. In one instance, cate millennials on the value of decorating their her client fell in love with an ikat-style rug that was homes with planet-friendly floor coverings and fur- perfect for the room except that it was too small. nishings. The rug industry needs to further promote Rather than look for something in the right size but awareness of handcrafted rugs’ sustainability to the maybe not as appealing, the designer suggested lay- interior designer trade and the public. Handmade dec- ering the piece over a room-sized sisal. After some orative rugs’ pivotal role in the design process needs initial trepidation, the client agreed. And voilà—it to become front and center in people’s minds. Indeed, worked! “We had a completely unexpected result,” concludes the designer: “Replacing a rug is a great she says. “You have to think out of the box. If you way to refresh a room and give it a whole new look. love a rug, find a way to make it work!” For me, the rug is the ‘soul of the room.’"

About The Designer Sara Touijer was an MRI and CT technologist for 10 years prior to launching her interior design career. Following her graduation from the Fashion Institute of Technology, she interned at Victoria Hagan Interiors and Carol Egan Interiors and helped develop and launch the successful home style program at West Elm. Since establishing Touijer Designs in 2012 in Rye, NY, she has been involved in all aspects of the design process from ground-up construction to smaller decorative installations in the New York tristate region. This rising star has earned praise for her time- less interiors which artfully fuse diverse cultures and styles while reflecting her clients’ personality. Ms. Touijer’s work has been featured in Architectural Digest, Allure, Aspire Design and Home, and Westchester Home. In 2017, she won the Westchester Magazine Design Award’s Best Use of Color and was a Kid-Tastic Spaces HGTV nominee. She has participated in Manhattan’s celebrated Holiday House whose proceeds benefit breast cancer research.

ABOVE Sara Touijer. Photography by Regan Wood Photography. Courtesy of Touijer Designs. OPPOSITE A vintage ivory floral Kirman carpet, displaying a rich medley of roses, blues, and tans, is the decorative showstopper in this dining room. Photography by Regan Wood Photography. Courtesy of Touijer Designs.

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The Most American of Weavers the Navajos

by Ellyne Raeuber

No weaving is more and in the ocean. She American than the weav- also taught the Navajo ing of the Native women how to weave, American Navajos of the using sky and earth to Four Corners where New build the first loom and Mexico, Arizona, Utah the sun’s rays to form the and Colorado meet. warp, falling lengthwise Today some 90% of to cross the woof. The indigenous peoples liv- Navajo continue weaving there depend on ing to this day. crafts to earn their living. It can be the only source of History would say that around the 10th and 11th income, or they can ‘moonlight’ for extra earnings. centuries this semi-nomadic tribe adopted a sedentary Although about $1 billion worth of American life in the southwestern United States. There, the tribe Indian arts and crafts are sold in the United States was taught to weave by the neighboring Hopi tribe, each year, about half—if not more—are not of indige- descendants of the ancient Puebloans who wove cot- nous origin and it is sometimes difficult to recognize ton clothing. one from the other. While this can fall into the cultural The Navajo continue to weave as they did those appropriation category, it also signals a consumer years ago, using an upright loom with one continuous appetite for Navajo rugs. warp. The woolen strands, one strand at a time, are hand-placed into the warp. This ensures that the rug In the Beginning will not unravel even if it inadvertently is cut. Diné The Navajo have been weaving since the time of weavers also held the belief that they were weaving creation, which in Navajo cosmology began when their souls into each piece and therefore left a loose, Spider Woman saved the Diné (‘Navajo’ in the unnoticeable thread in each piece so that the soul Navajo language) Nation from the monsters on land could escape.

ABOVE Large Navajo Rug. 10.7x7.9. Woven in plied commercial yarn, in red and brown, with a dense field of confronted wedge-like devices enclosed by a series of parallelograms; the border is composed of triangles. From The Andy Williams Collection of Navajo Blankets; sold for $4,375 in 2013. Courtesy: Sotheby’s.

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Cotton to Wool made to be double length so that they could be folded When the Spanish brought Iberian-Churro sheep to p rovide cushioning while riding, it is sometimes to North America, wool replaced the cotton that had difficult to tell them apart from other blankets. By the been used by the Hopi. The Navajo raided the Spanish late 1800s, blankets were much valued and only a few ranches, then raised their own sheep, creating a ready of these early blankets, now found in museums and supply of wool to be spun that was as long as it was private collections, survive. smooth and silky and wonderful to wear. Because it is a matriarchal society, the sheep were owned by women and the weaving was d one by women. The year 1804 is the earliest confirmed date of Navajo weaving and ushers in the Classic Period for this true Native American folk art. Woven blankets stretched the definition of covering to include clothing: two matching blankets sewn together made a two-piece, wrap-around dress. A length of woven material longer than it is wide became a shoulder blanket known as a serape.

The Chief’s Blanket Chief’s Blankets, ironically not owned by Navajo Chiefs but so named to connote status, were prized by the Spanish settlers and by other tribes who would use them in ritual ceremonies. Costly because they were time and material consuming, they were exquisitely and tightly woven and were soft and lightweight. The serape is woven vertically, but the Chief’s Blanket is woven horizontally so that it is wider rather It is at this time that the Diné began to make rugs than longer. The warp cords are the ‘tell’ as to the way to sell to tourists. the blanket is woven, but a horizontal pattern will also Go Natural, Go Red be a giveaway that the blanket is a Chief’s. Navajo weavings began with natural, undyed Saddle blankets could be thrown over a horse’s bands of the black, whi te, and gray of the sheep’s back, but these are smaller and squarer than either the wool. Indigo also made an appearance, but the lumps serape or the Chief’s Blanket. Since they were often of indigo had to be gotten through trade with Mexico.

ABOVE TOP Navajo Rug with Lightening and Cross Design, ca. 1870-1880. Wool, 5.4x5. Courtesy Brooklyn Museum, Gift of Thomas Watters, Jr. (Photo: Brooklyn Museum). BOTTOM Navajo Chief's Blanket, 1863-1868. Wool, dye, 4.9x6.5. Courtesy Brooklyn Museum, Brooklyn Museum Collection. (Photo: Brooklyn Museum).

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Roots, herbs, and minerals were used in dying to ence came greater demand. Traders began buying make some additional colors. The indigo could make rugs by the pound and those producing the rugs, to a range of colors from light to near black or could be meet demand, produced inferior quality product. mixed with a natural yellow dye like rabbit brush When traders realized that demand would dimin- ish as the quality of the rugs diminished, they began to shape production and trade. So successful were some that the Trading Posts of yore remain open for business today, still selling handmade Navajo crafts, including rugs. There were more than 100 Trading Posts at one time, but some stood out for their contribution to innovative marketing and to the designs that later became synonymous with individual trading posts. Commissioned artists created designs; Navajo plant for green. Real black came from pine nut pitch weavers modified designs and wove them. and ashes. The Hubbell Trading post, opened in 1883 at Red came from an altogether different source: red Ganado, AZ by Lorenzo Hubbell is a case in point. bayeta cloth, imported from England where cochineal Hubbell urged the Navajo to use new materials to was the source of carmine, was brought from Spain recreate original designs and to use double-dyed ani- and then unraveled and the yarn reused. Cochineal, of course, originally came from the Americas, so a cir- cuitous route, for sure.

Trading Posts Then, in 1856, aniline dyes were invented and were brought to the Navajo by the Santa Fe Railroad. At the same time, three-ply dyed yarn from Germantown, PA arrived; it was expensive and only the best weavers used it. As well as aniline dye and three-ply dyed yarn, line red, a saturated color that he loved. His loosely the railway also brought an influx of Easterners who woven rugs featured stripes, but also crosses, had never seen Navajo weaving. With a wider audi- Spanish-style serrated diamonds and a black border.

ABOVE TOP Navajo Blanket, 1868-1932. Wool, dye, 6.2x4.4. Courtesy Brooklyn Museum, Brooklyn Museum Collection. (Photo: Brooklyn Museum). BOTTOM Navajo Blanket. Wool, dye, 5.5x4.2. Courtesy Brooklyn Museum, Museum Expedition 1904, Museum Collection Fund. (Photo: Brooklyn Museum).

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Another Hubbell innovation was to have the form. Yei rugs feature these figures in designs that design template painted and hung so the weaver could may partially come from a Sandpainting. The recur- easily see and follow it, a technique Persian traders in ring theme is hozho, keeping the ideal balance in life Tabriz used when taking designs to Turkish weavers between ha rmony and beauty and its opposition, in Azerbaijan, notably that of the Heriz rug. In 1897 John B. Moore tried to control the cleaning and dyeing by limiting the dyes he traded. His innovative mail order catalog sold one-of-a-kind rugs that had a defined palette and were not woven from commercial yarns. He also pushed the introduction of new motifs based on popular rugs that has been imported from the Caucasus. In truth the two had commonalities that made it easy to add elements like the gul. Two Grey Hills, the Teec Nos Pos and the Storm chaos. As these are considered sacred to the Navajo, designs are considered the rug designs Moore most at one time these rugs were not made public—or for strongly influenced. Two Grey Hill s has geometric public consumption. groupings that use the traditional colors of natural wool: grey, white, and brown with black the only dye used. Today, about half the weavers continue to hand- card and spin their wool.

Sacred Themes More than just weavers, the Navajo are story- tellers and there are many pictorial rug designs, among them Sandpainting and Yei rugs. Medicine men painted on the ground using natural color sand, corn pollen and other natural mediums when healing the sick then erased the ritual paintings before twelve hours elapsed. These paintings became the inspiration Scorched Earth for Sandpainting rugs. The Navajo will always garner acclaim for their Yei Be Chei are spirit-world beings in human rugs, but name recognition needs also to include their

ABOVE TOP Navajo Blanket, ca. 1880. Wool, dye, 3.4x6. Courtesy Brooklyn Museum, Gift of John Condon. (Photo: Brooklyn Museum). BOTTOM Navajo Rug. Wool, dye, 5.7x3.6. Courtesy Brooklyn Museum, Gift of Thomas Watters, Jr. (Photo: Brooklyn Museum).

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experience as “the Navajo problem” when they were known as “the lords of the desert” and thought of as a threat to the United States. Because they were non- conformists, the Navajos were feared and considered a “problem” to be solved. Colonel Kit Carson on behalf of the U.S. military, was tasked with burning their land and killing their livestock. The Navajo were then marched to Fort Sumner in the Bosque Redondo Indian Reservation. From 1864-1866, the march—the deplorable “Long ing to use to express themselves,” said Kristen Walk”—forever a stain on U.S. history, brought the Hutchinson, Director of Marketing at the Museum of extreme trauma of displacement. In the end, it failed Northern Arizona in Flagstaff. “We work directly with at its goal of forced relocation. By 1868, after signing the artists. Some use designs that developed through a peace treaty, the Navajo were allowed to return to their land. They returned with a French breed of sheep given to them by the federal government so that they could continue to weave. But the Rambouillet sheep had short, oily wool that produced a different quality wool, and so, a lesser quality yarn.

A New Boldness Although the Navajo began with blankets used for covering—bodies, doorways, horses’ backs—the Trading Posts, but we see so many rugs that bring the blanket, now more a rug, has prevailed. Although the artist’s own design and pattern. Every rug is unique.” Hopis, traders, and consumers’ tastes all contributed When her work was hung in a U.S. embassy, to the Navajo design lexicon, it is the rug—whether fourth-generation weaver Marilou Schultz wrote: antique or newly woven—handmade and designed by “Navajo weaving has always been and continues to be Diné artisans, that is now sought after in auctions, passed on in my family. My grandmother wove rugs museum shops, trading posts, and at fairs. into her nineties. My mother, Martha Gorman New generations of Navajo continue to weave. Schultz, continues the tradition of weaving and has “Rug weaving is an art form that people are continu- been a great inspiration to me…From watching my

TOP RIGHT Navajo Rug. Wool, dye, 5.7x3.6. Courtesy Brooklyn Museum, Gift of Thomas Watters, Jr. (Photo: Brooklyn Museum). BOTTOM RIGHT Large Navajo Rug, probably Two Grey Hills. 8.4x4.8. Sold for $11,250 in 2009. Courtesy of Sotheby’s.

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mother, I learned the basic weaving techniques— the Northern Arizona Museum always has Navajo weaving rugs from elementary school through college rugs on display. Rug auctions run by the Navajo for financial support. Influenced by museum curators Weavers Association of Crownpoint happen the sec- and collectors to create innovative pieces, weaving ond Friday of every month at the Rug Auction of has become an art for me to share with others as well Crownpoint, in Arizona. as the financial support. There are multiple rug auction sites. In fact, wher- “I weave because of my love of weaving and the ever there are Navajo festivals and fairs, rug are sure challenge of creating unique weavings. I utilize tech- to make an appearance. These rugs continue to be niques that I learned as a child, such as the plain weave, twill, double twill, raised outline, and more recently the double-faced weavings…I always like to go one step further than my last weaving whether it is in designing, dyeing, and/or techniques which neces- sitates experimentation…The weft count on my fine weavings are about 140 to 150 wefts to the inch. With this count I am able to create very finely detailed designs and can make circular designs.” Skills are passed on from mother to daughter, but weaving is now also taught at the Diné College and weavers use both learning opportunities. About 300 appreciated and valued by consumers; at the same rugs made by Navajo weavers are auctioned at the time, they support Navajo creativity and offer finan- annual Navajo Festival in Flagstaff, and the shop at cial opportunity.

TOP RIGHT Navajo Weaving, mid 19th or early 20th century. Wool, dye, 5.6x4.1. Courtesy Brooklyn Museum, Gift of Samuel and Beatrice Klein. (Photo: Brooklyn Museum). ABOVE Navajo Indian woman blanket maker weaving a blanket at a loom, ca.1901.

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ORIA MEMBERS DIRECTORY

CAPEL, INC. FEIZY IMPORT & EXPORT CO. 831 North Main St. Feizy Center Members Troy, NC 27371 13800 Diplomat Drive AMICI IMPORTS, INC. (910) 572-7000 Dallas, TX 75234 335 Centennial Ave., Suite 7 FAX (910) 572-7040 (214) 747-6000 Cranford, NJ 07016 E-mail: [email protected] (800) 779-0877 URL:www.capelrugs.com (908) 272-8300 FAX (214) 760-0521 Cameron Capel, Pres. Sales & Mktg. FAX (908) 272-8310 E-mail: [email protected] Richard Capel, Pres. Manufacturing E-mail: [email protected] URL: www.feizy.com Ron Capel, Pres. Finance/Retail URL: www.amiciimports.com John Feizy, Founder/Owner Jeffrey DeSantis, Pres. Cameron Feizy, V.P. Sales CARAVAN RUG CORP. Nasser Garroussi, V.P.-Finance 8725 Wilshire Blvd. AMINCO, INC. Leah Feizy Beverly Hills, CA 90254 505 Winsor Drive (310) 358-1222 Secaucus, NJ 07094 FRENCH ACCENT RUGS & TAPESTRIES FAX (310) 358-1220 (201) 601-9200 36 East 31st St., Ground Floor Mois Refoua, Pres. (888) 501-9200 New York, NY 10016 Nabi Rahmati, Sales FAX (201) 601-4747 (212) 686-6097 Jay Nehouray, Sales (888) 700-7847 E-mail: [email protected] David Nehouray, Sales FAX (212) 937-3928 Mikel Banilevi, Partner. Mario Cordero, Warehouse Mngr. David Banilevi, Partner URL: www.farugs.com Kevin Rahmanan, Principal WILLIAM CHERKEZIAN & SON, INC. Khosrow Banilivi, CEO ARIANA RUGS, INC. /TAPIS INT’L* 666 N. Robertson Blvd. Bijan Nabavian, Treas. Danny Shafian, Operations Mngr. Los Angeles , CA 90069 THE CREATIVE TOUCH (310) 289-8800 401 Penhorne Ave., Suite 4 G.A. GERTMENIAN & SONS (888) 696-4960 Secaucus, NJ 07094 300 West Avenue 33 FAX (310) 289-8808 (201) 866-1933 E-mail: [email protected] FAX (201) 866-1935 Los Angeles, CA 90031 URL: www.arianarugs.com E-mail: [email protected] (213) 250-7777 Ahmad Ahmadi , Pres. URL: creativetouchrugs.com (800) 874-1236 Alex Ahmadi, V.P. Baki Ildiz, Pres. FAX (213) 250-7776 Nadra Ahmadi, Sec’y E-mail: [email protected] D & K WHOLESALE URL: www.gertmenian.com ASIA MINOR CARPETS, INC. div. Dilmaghani (Medhi Dilmaghani & Co., Inc.) Tom Gertmenian, Partner 515 Depot Street 540 Central Park Ave. Don Gertmenian, Partner Manchester Center, VT 05255 Scarsdale, NY 10583 Peter Gertmenian, Partner (212) 447-9066 (914) 472-1700 FAX (212) 447-1879 FAX (914) 472-5154 HAROUNIAN RUGS E-mail: [email protected] (800) 545-5422 & (877) DIL-RUGS INTERNATIONAL CO. Alp Basdogan, Pres. E-mail: [email protected] 104 West 29th St. URL: www.dkwh.com New York, NY 10001 ATIYEH INTERNATIONAL, LTD. Dennis A. Dilmaghani (212) 213-3330 P.O. Box 3040 Essy Kashanian (800) 682-3330 Newberg, OR 97132 FAX (212) 545-0657 (503) 538-7560 E-mail: [email protected] URL: www.atiyeh.com EBISONS HAROUNIAN IMPORTS URL: www.HRIRUGS.com E-mail: [email protected] 389 Fifth Avenue, Ste. 508 David Harounian, Partner Leslie Atiyeh, Pres. New York, NY 10016 Lee Harounian, Partner Thomas J. Atiyeh, Exec. V.P. (212) 686-4262 David Grasse (800) 966-6666 FAX (212) 779-4262 BASHIAN JAIPUR LIVING, INC. E-mail: [email protected] 65 Railroad Ave. 1800 Cherokee Parkway URL: www.ebisons.com Ridgefield, NJ 07657 Acworth, GA 30102 Ebi Harounian, Partner (201) 330-1001 (404) 351-2360 Michael Harounian, Partner (800) 628-2167 (800) 678-7330 Maurice Harounian, Partner FAX (201) 330-0878 FAX (678) 551-6677 Melissa McMee, Designer E-mail: [email protected] E-mail: [email protected] George G. Bashian, Jr., Pres. URL: www.jaipurrugs.com ELIKO ORIENTAL RUGS, INC. Garo Bashian, V.P. Asha Chaudhary, Pres. 102 Madison Ave., 4th Floor Ralph Bashian, V.P. New York, NY 10016 JAUNTY CO. INC. (212) 725-1600 13535 S. Figueroa St. BOKARA RUG CO., INC. (800) 733-5456 Los Angeles, CA 90061 50 Enterprise Ave. North FAX (212) 725-1885 (213) 413-3333 Secaucus, NJ 07094 E-mail: [email protected] (800) 323-3342 (201) 601-0040 URL: www.ElikoRugs.com FAX (213) 413-0828 FAX (201) 601-0055 Babadjian Bassalali, Pres E-mail: [email protected] E-mail: [email protected] David Basalely, Partner URL: www.jauntyinc.com URL: www.bokara.com Soloman Bassalely, Partner Mike Navid, Pres. Jan Soleimani, Pres. Richard Garrad, Sales Kami Navid, V.P. Gabriel Vaknin, V.P. Mahtab Etessami, Sales

*Denotes Honorary Membership

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ORIA MEMBERS DIRECTORY

KALATY RUG CORP. MERRIFIELD ORIENTAL RUGS RADICI USA, INC. 156 Duffy Avenue 8501 Tyco Rd. 400 Herald Journal Blvd. Hicksville, NY 11801 Vienna, Virginia 22182 Spartanburg, NC 29303 (212) 683-7222 (703) 876-4000 (864) 583-5504 FAX (703) 876-9819 (800) ALL-RUGS (800-255-7847) FAX (864) 583-5765 E-mail: [email protected] E-mail: [email protected] FAX (212) 689-2705 Sayeed Hasanzadah, Pres. URL: www.radiciusa.com E-mail: [email protected] Lili McDonald, Store Mgr. & Marketing Dir. Paolo Pegorari, Gen’l Manager URL: www.kalaty.com Mirza Kalaty, Pres. MICHAELIAN & KOHLBERG, INC.* SAFAVIEH Ramin Kalaty, V.P. 40 Harbor Park Drive North Soheil (Mike) Kalaty, V.P.-Sales MOHAWK HOME Port Washington, NY 11050 Farshad Kalaty, V.P. Client Relations 3032 Sugar Valley Rd, NW (516) 945-1900 Ariel & Kamran Kalaty, Mktg. & Promotions Sugar Valley, GA 30746 (212) 683-8399 (706) 624-4624 (888) SAFAVIEH Toll-Free: (800) 843-4473 KALEEN RUGS FAX (516) 945-1938 FAX: (706) 625-9329 E-mail: [email protected] 1013 Bonny Oaks Drive E-mail: [email protected] URL: safavieh.com Dalton, GA 30722 URL: www.mohawkind.com Ahmad Yaraghi, Pres. (888) 452-5336 Rocky Casteel, Pres. Cyrus Yaraghi, V.P. FAX (877) 452-5336 Michael Riley, Sr. VP/GM-Karastan Rugs Arash Yaraghi, V.P. E-mail: [email protected] Dairus Yaraghi, Treas. URL: www.kaleen.com ABRAHAM MOHEBAN & SON, INC.* Monty Rathi, COO SAMAD 419 Murray Hill Parkway MOMENI, INC. KAS ORIENTAL RUGS, INC. East Rutherford, NJ 07073 60 Broad St. 62 Veronica Ave. Carlstadt NJ 07072 (201)372-0909 Somerset, NJ 08873 (201) 549-7220 FAX (201) 842-0077 (732) 545-1900 (800) 536-6778 E-mail: [email protected] (800) 967-4254 FAX (201) 549-7221 URL: www.samad.com FAX (732) 545-5836 E-mail: [email protected] David Samad, Pres. E-mail: [email protected] URL: www.momeni.com Malcolm Samad, C.O.O. Rao Siriki, Exec. V.P. URL: www.kasrugs.com Reza Momeni, Pres. Rao Yarlagadda, Chairman & Founder Aria Momeni, V.P. Ali R. Momeni, V.P. SHALOM BROTHERS, INC. Kranthi Yarlagadda, Pres. 284 Fifth Ave., Ground Floor Santhi Yarlagadda, V.P. NEJAD ORIENTAL RUGS New York, NY 10001 Hari Tummala, Exec. V.P. Main & State Sts. (212) 695-3000 Doylestown, PA 18901 (800) 3-SHALOM LOLOI RUGS (800) 245-RUGS FAX (212) 695-0022 4501 Spring Valley Rd. FAX (215) 348-9056 E-mail: [email protected] Dallas, TX 75244 E-mail: [email protected] URL: www.shalombrothers.com (972) 503-5656 URL: www.nejad.com Nader Shalom, Pres. FAX (972) 387-0436 Ali R. Nejad, Pres. Fred Shalom, Exec. V.P. Theresa M. Nejad, V.P. E-mail: [email protected] Rafi Amirian, V.P. URL: www.loloirugs.com NOURISON SURYA Amir Loloi, Pres. 5 Sampson St. 1 Surya Drive Greg O’Connell, G.M. Saddle Brook, NJ 07662 White, GA 30184 (201) 368-6900 (706) 625-4823 LOTFY & SONS INC. (800) 223-1110 E-mail: [email protected] 3901 Liberty Ave. FAX (201) 368-0739 URL: www.surya.com North Bergen, NJ 07047 E-mail: [email protected] Satya Tiwari (201) 867-7733 URL: www.Nourison.com Alexander Peykar FAX (201) 867-0766 TAMARIAN Andrew Peykar. E-mail: [email protected] 1407 Shoemaker Rd. Paul Peykar Baltimore, MD 21209 URL: www.Lotfyandsons.com Steven Peykar Marty Banilevi, Pres. (410) 321-6222 FAX (410) 321-6122 Lotfollah Banilevi, V.P. OBEETEE, INC. E-mail: [email protected] Sheila Rahmanan, V.P. 137 West 25th St. - 12th Floor URL: www.tamarian.com New York, NY 10001 Ryan Higgins, Pres. (212) 633-9744 MARJAN INTERNATIONAL CORP. Geoff Duckworth, Product Director FAX (212) 633-9745 41 East 31st St. Jesse Kohler, Operations Director Vimal Kumar, V.P. New York, NY 10016 Ned Baker, Marketing Director (212) 686-8488 Chris Saliga, Sales Director ORIENTAL WEAVERS USA (800) 862-7526 3252 Dug Gap Rd. SW FAX (212) 576-1511 Dalton, GA 30720 TEPP TEAM USA Morad Ghadamian Moradi, Pres. (800) 832-8020 3901 Liberty Ave. Khalil Ghadamian Moradi, V.P. FAX (706) 277-9665 North Bergen, NJ 07047 E-mail: [email protected] (201) 863-8888 FAX (201) 863-8898 MASTERLOOMS, INC.* URL: www.owrugs.com Ahmed Salama, CEO E-mail: [email protected] URL: teppteamusa.com MER CORP.* Jonathan Witt, Pres. Pat Muschamp, V.P.-Sales Djalal Mohammadi

*Denotes Honorary Membership

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TIBET RUG COMPANY EXPLORE AIRTRANS SERVICES (EAS) RUG INSIDER MAGAZINE 1460 Foothill Dr. 5 Logistics Drive 4 Fortsalong Rd. Salt Lake City, UT 84108 South Kearny, NJ 07032 Meredith, NH 03253 (801) 582-3334 (973) 474-5336 (603) 279-4938 FAX (801) 582-3501 FAX (973) 474-5348 FAX (603) 279-4838 URL: www.tibetrugcompany.com www.exploreair.com E-mail: [email protected] Jim Webber, President Brian Galik, V.P. URL: www.ruginsider.com Brian Mehl, Director of Sales Peter Woodaman, Publisher Tsultrim Lama, Mng. Partner GERTNER MANDEL, LLC 1215 East Veterans Highway RUGNEWS.COM TUFAN Jackson, NJ 08527 P.O. Box 18207 10877 Sanden Dr. (732) 363-3333 Sarasota, FL 18207 Dallas, TX 75238 FAX (732) 534-0328 (941) 929-9430 (713) 988-7779 E-mail: [email protected] E-mail: [email protected] FAX (214) 377-9376 URL: www.iplaw-gmp.net URL: www.rugnews.com URL: tufanrugs.com Lawrence Mandel Carol Tisch, Editor & Publisher Fariborz Alavi, CEO Howard Tisch, Executive Editor H.M. NABAVIAN & SONS, INC. Sina Sadri, COO 36 E. 31st St. ANDREW SCHLAFLY, ESQ. New York, NY 10016 TUFENKIAN 521 Fifth Ave., 17th Floor (212) 213-2476 919 Third Ave., Ground Floor New York, NY 10175 (800) 352-7510 New York, NY 10022 (908) 719-8608 FAX (212) 213-4276 (212) 475-2475 FAX (212) 214-0354 E-mail: [email protected] FAX (212) 475-2629 Andrew Schlafly, Esq. URL: www.hmnabavian.com E-mail: [email protected] Massoud Nabavian Pres. www.Tufenkiancarpets.com Daniel Nabavian, V.P. James Tufenkian, Pres. Eric Jacobson, C.F.O. INTERNATIONAL MARKET CENTERS 495 South Grand Central Parkway WOVEN CONCEPTS Las Vegas, NV 89106 PO Box 234261 (702) 380-0919 Great Neck, NY 11023 (888) 416-8600 (201) 617-7600 FAX (702) 380-4002 FAX (201) 617-7755 E-mail: [email protected] Behrooz Hakimian, Product Development URL: www.imcenters.com Halleh Hakimian, Int’l Operations Robert Maricich, Chairman & CEO Jasmine Hakimian, Customer Relations Scott Eckman, EVP, Furniture&Home URL: www.wovenconcepts.com Decor Leasing

ZOLLANVARI, LTD JADE INDUSTRIES, INC. 600 Meadowlands Parkway, Suite 130 101 West Washington St. Secaucus, NJ 07094 Conshohocken, PA 19428 (201) 330-3344 (610) 828-4830 (local) FAX (201) 330-7728 (888) RUG-PADS (888-784-7237) E-mail: [email protected] FAX (610) 828-1028 URL: www.Zollanvariusa.com E-mail: [email protected] Reza Zollanvari, Pres. URL: www.rugpads.com Stephanie Diehl, US Manager Aram K. Jerrehian, Jr., CEO Dean Jerrehian, Pres. Patricia Mullen, Administrator Associate Amy K. Jerrehian, Marketing Director MATERIAL CONCEPTS, INC. Members 11620 Caroline Rd. AMERICASMART ATLANTA Philadelphia, PA 19154 240 Peachtree St., NW (215) 338-6515 Suite 2200 (800) 372-3366 Atlanta, GA 30303 FAX (215) 338-0199 (404) 220-2330 E-mail: [email protected] (800) ATL-MART Geoffrey Kohn, Pres. FAX (404) 220-3030 Douglas Kohn, G.M. URL: www.americasmart.com Robert Maricich, Chairman and CEO NOONOO RUG Kevin Malkiewicz,V.P. Area Rug Center Leasing CONSULTING GROUP, LTD. ARTISTIC COLOR GRAPHICS 16001 Collins Ave., Ste 2002 3400 Dodds Ave. Sunny Isles Beach, FL 33160 Chattanooga, TN 37407 (917) 648-7322 (423) 698-7360 E-mail: [email protected] FAX (423) 698-1862 Gene Newman, Pres. E-mail: [email protected] Stephanie A. Diehl, Tres./Sec’y URL: www.printacg.com Chris Burton, Principal REVITA RUGS 10 Horizon Blvd. C-Air S. Hackensack, NJ 07606 181 S. Franklin Ave. (201) 641-1100 Valley Stream, NY 11581 (516) 394-0400 FAX (201) 641-1150 FAX (516) 394-0471 E-mail: [email protected] E-mail: [email protected] URL: www.revitarugs.com URL: www.c-air.com Hamid Zarei, Pres. John Maser, Director of Imports

48 Spring 2020

DISCOVER. CONNECT. INSPIRE. The Premier Gift, Décor & Lifestyle Market

Showrooms: July 14–20, 2020 Temporaries: July 15–19, 2020