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Prepared for: Delaware Valley Regional Planning Commission

Prepared by: Wallace Roberts & Todd, LLC

with: Parsons Brinckerhoff Quade & Douglas, Inc. Hammer Siler George Associates, Inc. Beach Advertising, Inc. ArchPlan Inc./Philipsen Architects

Date: April, 2003

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Prepared for: Delaware Valley Regional Planning Commission

Prepared by: Wallace Roberts & Todd, LLC

with: Parsons Brinckerhoff Quade & Douglas, Inc. Hammer Siler George Associates, Inc. Beach Advertising, Inc. ArchPlan Inc./Philipsen Architects

Date: April, 2003 Created in 1965, the Delaware Valley Regional Planning Commission (DVRPC) is an interstate, intercounty and intercity agency that provides continuing, comprehensive and coordinated planning to shape a vision for the future growth of the Delaware Valley region. The region includes Bucks, Chester, Delaware, and Montgomery counties, as well as the City of Philadelphia, in Pennsylvania; and Burlington, Camden, Gloucester and Mercer counties in New Jersey. DVRPC provides technical assistance and services; conducts high priority studies that respond to the requests and demands of member state and local governments; fosters cooperation among various constituents to forge a consensus on diverse regional issues; determines and meets the needs of the private sector; and practices public outreach efforts to promote two-way communication and public awareness of regional issues and the Commission.

Our logo is adapted from the official DVRPC seal, and is designed as a stylized image of the Delaware Valley. The outer ring symbolizes the region as a whole, while the diagonal bar signifies the Delaware River. The two adjoining crescents represent the Commonwealth of Pennsylvania and the State of New Jersey.

DVRPC is funded by a variety of funding sources including federal grants from the U.S. Department of Transportation’s Federal Highway Administration (FHWA) and Federal Transit Administration (FTA), the Pennsylvania and New Jersey departments of transportation, as well as by DVRPC’s state and local member governments. This study was funded by a Transportation and Community and Systems Preservation Pilot Program grant from the Federal Highway Administration. The authors, however, are solely responsible for its findings and conclusions, which may not represent the official views or policies of the funding agencies. SVM Station Area Report

TABLE OF CONTENTS Page

EXECUTIVE SUMMARY ...... vii

INTRODUCTION ♦ Study Background ...... 1 ♦ Purpose of the Study ...... 1 ♦ The Planning Process ...... 1 ♦ Report Organization ...... 2

52ND STREET STATION

♦ EXISTING CONDITIONS ...... 5 • Station Area Description ...... 5 • Land Use ...... 5 • Transportation ...... 5 • Zoning ...... 6 • Demographics ...... 11 • Plans and Proposals ...... 11 • Market Potential ...... 12 • Issues and Opportunities ...... 15

♦ STATION AREA PLAN ...... 17 • Development Concept ...... 18 • Concept Plan ...... 18 • Illustrative Plan ...... 20 • Transportation and Circulation Plan ...... 23

♦ IMPLEMENTATION ...... 30 • Recommended Comprehensive Plan Amendments ...... 30 • Recommended Zoning Amendments ...... 38 • Development Strategies ...... 45 • Current Status and Next Steps ...... 45

VALLEY FORGE STATION

♦ EXISTING CONDITIONS ...... 47 • Station Area Description ...... 47

i

Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study • Land Use ...... 47 • Transportation ...... 47 • Zoning ...... 48 • Demographics ...... 48 • Plans and Proposals ...... 48 • Market Potential ...... 54 • Issues and Opportunities ...... 55

♦ STATION AREA PLAN ...... 57 • Development Concept ...... 57 • Concept Plan ...... 57 • Illustrative Plan ...... 58 • Transportation Plan ...... 61

♦ IMPLEMENTATION ...... 62 • Recommended Comprehensive Plan Amendments ...... 62 • Recommended Zoning Amendments ...... 62 • Current Status and Next Steps ...... 69

PHOENIXVILLE STATION

♦ STATION AREA PLAN ...... 71 • Station Area Description ...... 71 • Concept Plan ...... 71 • Illustrative Plan ...... 72 • Transportation Plan ...... 77

♦ IMPLEMENTATION ...... 78 • Recommended Zoning Amendments ...... 78 • Current Status and Next Steps ...... 80

POTTSTOWN STATION

♦ EXISTING CONDITIONS ...... 81 • Station Area Description ...... 81 • Land Use ...... 81 • Transportation ...... 82 • Zoning ...... 86 • Demographics ...... 87 • Plans and Proposals ...... 87

ii

Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study • Market Potential ...... 90 • Issues and Opportunities ...... 91

♦ STATION AREA PLAN ...... 93 • Development Concept ...... 93 • Concept Plan ...... 93 • Illustrative Plan ...... 94 • Transportation Plan ...... 97

♦ IMPLEMENTATION ...... 100 • Recommended Comprehensive Plan Amendments ...... 100 • Recommended Zoning Amendments ...... 100 • Current Status and Next Steps ...... 102

DOUGLASSVILLE STATION

♦ EXISTING CONDITIONS ...... 103 • Station Area Description ...... 103 • Land Use ...... 103 • Transportation ...... 104 • Zoning ...... 104 • Demographics ...... 109 • Plans and Proposals ...... 109 • Market Potential ...... 110 • Issues and Opportunities ...... 111

♦ STATION AREA PLAN ...... 112 • Development Concept ...... 112 • Concept Plan ...... 112 • Illustrative Plan ...... 112 • Transportation Plan ...... 117

♦ IMPLEMENTATION ...... 118 • Recommended Comprehensive Plan Amendments ...... 118 • Recommended Zoning Amendments ...... 118 • Current Status and Next Steps ...... 125

iii

Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study APPENDICES Appendix 1: Program Management Team Members ...... 1-1 Appendix 2: Community Task Force Members ...... 2-1

iv

Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study

LIST OF FIGURES

SVM System Map ...... Following Page 2 52nd Street Station • Aerial View ...... Following Page 6 • Existing Land Use ...... Following Page 6 • Existing Transportation ...... Following Page 6 • Existing Zoning ...... Following Page 6 • Plans and Proposals ...... Following Page 12 • Issues and Opportunities ...... Following Page 15 • Concept Plan ...... Following Page 18 • Illustrative Plan ...... Following Page 21 • Proposed Transportation Circulation Plan ...... Following page 24 • Existing Traffic Pattern ...... Following Page 24 • Proposed Traffic Pattern ...... Following Page 24 • Proposed Traffic Pattern Change (52nd St. and Parkside Ave.) ...... Following Page 24 • Proposed Traffic Pattern Change (52nd St. and Lancaster Ave.) ...... Following Page 24 • Section Key Map ...... Following Page 30 • Street Sections (A through F) ...... Following Page 30 • Proposed Zoning ...... Following Page 30 Valley Forge Station • Aerial View ...... Following Page 48 • Existing Land Use ...... Following Page 48 • Existing Transportation ...... Following Page 48 • Existing Zoning ...... Following Page 48 • Plans and Proposals ...... Following Page 48 • Issues and Opportunities ...... Following Page 55 • Concept Plan ...... Following Page 58 • Illustrative Plan ...... Following Page 58 • Proposed Circulation ...... Following Page 62 • Proposed Zoning ...... Following Page 62 Phoenixville Station • Concept Plan ...... Following Page 72 • Illustrative Plan ...... Following Page 72 • Detail of Illustrative Plan ...... Following Page 72 • Schematic Architectural Design ...... Following Page 72 • Proposed Circulation ...... Following Page 78

v

Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study

Pottstown Station • Aerial View ...... Following Page 82 • Existing Land Use ...... Following Page 82 • Existing Transportation ...... Following Page 82 • Existing Zoning ...... Following Page 87 • Plans and Proposals ...... Following Page 87 • Issues and Opportunities ...... Following Page 91 • Concept Plan ...... Following Page 94 • Illustrative Plan ...... Following Page 94 • Proposed Circulation ...... Following Page 98 Douglassville Station • Aerial View ...... Following Page 104 • Existing Land Use ...... Following Page 104 • Existing Transportation ...... Following Page 104 • Existing Zoning ...... Following Page 104 • Plans and Proposals ...... Following Page 112 • Issues and Opportunities ...... Following Page 112 • Concept Plan ...... Following Page 112 • Illustrative Plan ...... Following Page 112 • Proposed Circulation ...... Following Page 118 • Proposed Zoning...... Following Page 118

vi

Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study Executive Summary

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tracks, a parking lane, and a bike lane on each side. In most areas, on-street parking is allowed on both sides of the street, although spaces are not marked. 52nd Street is also heavily used and is very congested during rush hour.

Most of the other roads in the study area are two-lane, two-way, with the exception of 53rd Street, which is one-way northbound, and 54th Street, which is one-way southbound. On-street parking is available on most streets.

Rail The station site is located to the north and below the elevated alignment that supports the SEPTA R-5 and R-6 and Amtrak.

Transit Until the 1970s, the study area was served by commuter rail via a station at 52nd Street. Today, SEPTA’s R5 commuter trains do not stop between 30th Street Station and Overbrook. SEPTA’s heavily used Route 10 Subway Surface Trolley runs along Lancaster Avenue from Center City to 52nd Street, where it turns onto Lansdowne Avenue and terminates in Overbrook. Bus Route 52, which runs along 52nd Street, provides service between Wynnefield and Woodland Avenue in Southwest Philadelphia. Additional bus service in the area includes Routes 15, 38, 40, 43, and the G bus, providing access to North Philadelphia, Center City, and South Philadelphia.

Parking On-street parking is available throughout the study area. In addition, several large commercial businesses have off-street parking lots to serve their facilities.

Pedestrian Accessibility Nearly all streets in the study area provide sidewalks for pedestrians and bicycle lanes are marked on both sides of Lancaster Avenue. Along most streets, sidewalks are in standard condition. On Lancaster Avenue, however, sidewalks are generally in poor condition, overgrown, or nonexistent. Crossing the Avenue is dangerous or at best inhospitable in most places, as there are few crosswalks and traffic is heavy, fast, and noisy.

Zoning As illustrated on the Existing Zoning map, most of the study area is zoned for industrial or light industrial uses. The portion of land within the KOZ, which includes some of the largest parcels within the study area, is zoned primarily G2 Industrial. This zoning district permits almost any land use except residential dwellings, automobile repair facilities, hotels, libraries and museums, hospitals, and indoor or outdoor theaters. A smaller portion of the KOZ, which includes the Philadelphia Business and Technology Center, is zoned for light industrial uses. The L3 and L4 light industrial districts can also be found along a section of the north side of the Lancaster Avenue commercial artery. The south side of the artery is zoned C-2 Commercial, which allows storefront commercial use on the ground floor of the building with apartments or commercial uses on the upper floors.

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Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study

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Census Tract Area (acres) 1990 Population 2000 Population % Change 111 325.4 5,333 4,204 -21.17% 118 231.9 7,059 5,987 -15.19% 119 171.8 6,302 5,596 -11.20% Total 729.1 20,684 17,787 -14.01%

West Philadelphia -- 219,713 209,130 -4.82%

City -- 1,585,577 1,517,550 -4.29%

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Topographic Profile

Illustrative Plan While being sensitive to the topographic and dimensional constraints of the site, the development concept employs the simplest development model by avoiding the stacking of uses and capitalizing on the long dimension of the parcel. In this scheme the transit access gallery, which links the drop-off area to the platform(s) with a tunnel and elevators, is constructed between a parking deck and an office building, as illustrated on the Schematic Architectural Design. This provides three discrete construction modules permitting a flexible phasing approach and the ability to utilize multiple developers. In order to maximize station activity, the gallery space is designed as a hub which focuses retail uses, transit access and the office building lobby on a single space.

Office Plan This scheme provides a dedicated portion of the site for office development, facilitating a conventional building. Entry to the lobby should be permitted through the gallery which will further enliven that space. As indicated on the Concept Plan, the building is sited at the corner of Main Street and East Boulevard, reinforcing the urban character of the master plan as well as permitting a service alley to the north between the building and railroad.

Retail Plan A modest amount of retail is proposed which fronts along the transit gallery. It is possible that a food service tenant could populate part of the gallery with tables and chairs, serving as a convenient place for office workers to eat lunch and reinforcing the pedestrian activity of the space.

Phasing If the station precedes the market for an office building on the site, the parcel is large enough to accommodate SEPTA’s parking requirements (178 spaces) with a surface parking lot. When the office building is ready for development the parking structure would be constructed on the west side of the site followed by construction of the office building.

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Schuylkill Valley Metro Corridor Station Area Planning and Implementation Study

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6FKX\ONLOO9DOOH\0HWUR &RUULGRU6WDWLRQ$UHD3ODQQLQJDQG,PSOHPHQWDWLRQ6WXG\ Appendices

APPENDIX 1: PROGRAM MANAGEMENT TEAM MEMBERS

Glenn Knoblauch, Executive Director Patrick Starr, Director Southeast Berks County Planning Commission Regional Office 633 Court Street, 14th Floor Pennsylvania Environmental Council Reading, PA 19601 17 South 17th Street, Suite 2300 Philadelphia, PA 19103 William Fulton, Executive Director Chester County Planning Commission Jeremy Nowak, President Government Services Center, Suite 270 The Reinvestment Fund 601 Westtown Road 718 Arch Street West Chester, PA 19382 Philadelphia, PA 19106

Kenneth Hughes, Director Barry Seymour Montgomery County Planning Assistant Executive Commission Director for Regional Planning P.O. Box 311 Delaware Valley Regional Courthouse Planning Commission Norristown, PA 19404 The Bourse Building 8th floor 111 S. Independence Mall East Maxine Griffith, Executive Director Philadelphia, PA 19106 Philadelphia City Planning Commission 1515 Arch Street, 9th Floor Philadelphia, PA 19102

Chris Zearfoss, Acting Deputy Director Mayor’s Office of Transportation Municipal Services Building, Room 930 1401 JFK Boulevard Philadelphia, PA 19102

Dennis Louwerse, General Manager Berks Area Reading Transportation Authority 1700 North 11th Street Reading, PA 19604

Cecil Bond, Assistant General Manager Southeastern Pennsylvania Transportation Authority 1234 Market Street, 6th Floor Philadelphia, PA 19107

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