The Origins of Starbucks

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA994667 Filing date: 08/13/2019

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Notice of Opposition

Notice is hereby given that the following party opposes registration of the indicated application. Opposer Information

Name Starbucks Corporation Granted to Date 08/21/2019 of previous extension Address 2401 UTAH AVENUE SOUTH SEATTLE, WA 98134 UNITED STATES

Attorney informa- JULIA ANNE MATHESON tion HOGAN LOVELLS US LLP 555 13TH STREET, NW WASHINGTON, DC 20004 UNITED STATES [email protected], [email protected], dct- [email protected], [email protected] 202-637-5600

Applicant Information

Application No 88202494 Publication date 04/23/2019 Opposition Filing 08/13/2019 Opposition Peri- 08/21/2019 Date od Ends Applicant Mountains and Mermaids, LLC PO BOX 871882 Wasilla, AK 99687 UNITED STATES Goods/Services Affected by Opposition

Class 030. First Use: 0 First Use In Commerce: 0 All goods and services in the class are opposed, namely: Coffee beans; Ground coffee beans Grounds for Opposition

Priority and likelihood of confusion Trademark Act Section 2(d) Dilution by blurring Trademark Act Sections 2 and 43(c) Marks Cited by Opposer as Basis for Opposition

U.S. Registration 1417602 Application Date 06/03/1985 No. Registration Date 11/18/1986 Foreign Priority NONE Date Word Mark STARBUCKS Design Mark

Description of NONE Mark Goods/Services Class 030. First use: First Use: 1971/03/29 First Use In Commerce: 1971/03/29 COFFEE, TEA, SPICES, HERB TEA, CHOCOLATE, AND COCOA Class 031. First use: First Use: 1971/03/29 First Use In Commerce: 1971/03/29 [ UNPOPPED POPCORN ] Class 035. First use: First Use: 1971/03/29 First Use In Commerce: 1971/03/29 COFFEE DISTRIBUTION SERVICES AND RETAILSTORE SERVICES Class 043. First use: First Use: 1971/03/29 First Use In Commerce: 1971/03/29 COFFEE BAR SERVICES

U.S. Registration 1098925 Application Date 07/14/1976 No. Registration Date 08/08/1978 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE-TEA-SPICES Design Mark

Description of NONE Mark Goods/Services Class 030. First use: First Use: 1971/03/29 First Use In Commerce: 1971/03/29 COFFEE, TEA, SPICES AND COCOA

U.S. Registration 1542775 Application Date 01/11/1988 No. Registration Date 06/06/1989 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of NONE Mark Goods/Services Class 030. First use: First Use: 1987/10/23 First Use In Commerce: 1987/10/23 [ COFFEE ] Class 043. First use: First Use: 1987/10/23 First Use In Commerce: 1987/10/23 RESTAURANT SERVICES FEATURING COFFEE AND ESPRESSO BEVER- AGES AND ALSO SERVING SANDWICHES AND BREAKFASTS

U.S. Registration 1815937 Application Date 01/15/1993 No. Registration Date 01/11/1994 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of The mark is lined to indicate the colorgreen. Color is claimed as a feature of the Mark mark. Goods/Services Class 021. First use: First Use: 1992/10/20 First Use In Commerce: 1992/10/20 [ hand operated coffee grinders and coffee mills, ] non electric coffee makers,insulated cups, reusable non paper coffee filters, [ beverage stowaways (cup holders for use on car and boat dashboards), ] non paper coasters, thermal insulated bottles, and housewares; namely, coffee cups, non electric coffee pots not ofprecious metal, cups, mugs, dishes, trivets, and canisters Class 030. First use: First Use: 1992/09/01 First Use In Commerce: 1992/09/01 ground and whole bean coffee, cocoa, [ tea, ] powdered chocolate [ and powderedvanilla, muffins, pastries, cookies, breads, granola, and candy; namely, chocolates, chocolate covered coffee beans, chocolate covered cherries, and chocolate covered almonds ] Class 035. First use: First Use: 1992/08/30 First Use In Commerce: 1992/08/30 retail store services featuring of all of the above goods as well as decorative- magnets, [ paper coffee filters, ] and electric appliances; namely, power operated coffee grinders, espresso makers, coffee makers, percolators, and coffee pots; [ distributorship services of all theforegoing goods; ] Class 043. First use: First Use: 1992/08/30 First Use In Commerce: 1992/08/30 restaurant and cafe services

U.S. Registration 1815938 Application Date 01/15/1993 No. Registration Date 01/11/1994 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of NONE Mark Goods/Services Class 021. First use: First Use: 1992/10/20 First Use In Commerce: 1992/10/20 [ hand operated coffee grinders and coffee mills, ] non electric coffee makers,insulated cups, reusable non paper coffee filters, [ beverage stowaways (cup holders for use on car and boat dashboards), ] non paper coasters, thermal insulated bottles, and housewares; namely, coffee cups, non electric coffee pots not ofprecious metal, cups, mugs, dishes, trivets, and canisters Class 030. First use: First Use: 1992/09/01 First Use In Commerce: 1992/09/01 ground and whole bean coffee, cocoa, [ tea, ] powdered chocolate [ and powderedvanilla, muffins, pastries, cookies, breads, granola, and candy; namely, chocolates, chocolate covered coffee beans, chocolate covered cherries, and chocolate covered almonds ] Class 035. First use: First Use: 1992/08/30 First Use In Commerce: 1992/08/30 retail store services featuring the above goods as well as decorative magnets, [ paper coffee filters, ] and electric appliances; namely, power operated coffee- grinders, espresso makers, coffee makers, percolators, and coffee pots; [ distributorship services of all the foregoinggoods; ] Class 043. First use: First Use: 1992/08/30 First Use In Commerce: 1992/08/30 restaurant and cafe services

U.S. Registration 1943361 Application Date 07/26/1993 No. Registration Date 12/26/1995 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of NONE Mark Goods/Services Class 030. First use: First Use: 1993/04/30 First Use In Commerce: 1993/04/30 flavoring syrups for beverages

U.S. Registration 2120653 Application Date 10/18/1994 No. Registration Date 12/09/1997 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of NONE Mark Goods/Services Class 030. First use: First Use: 1995/07/31 First Use In Commerce: 1995/07/31 ready-to-drink coffee, ready-to-drink coffee based beverages Class 032. First use: First Use: 1995/07/31 First Use In Commerce: 1995/07/31 coffee-flavored soft drink, flavored soft drinks and syrups and extracts for making the foregoing

U.S. Registration 2091941 Application Date 10/05/1995 No. Registration Date 08/26/1997 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of NONE Mark Goods/Services Class 030. First use: First Use: 1996/03/30 First Use In Commerce: 1996/03/30 [ ice cream, ] flavored ices and frozenconfections

U.S. Registration 2266351 Application Date 11/07/1997 No. Registration Date 08/03/1999 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of The mark consists of the wording "STARBUCKS COFFEE" in a circular seal Mark with twostars, the color green which is in the nature of emerald green, PMS Col- or 3425(c), and design of a siren (a two-tailed mermaid) wearing a crown. Goods/Services Class 030. First use: First Use: 1992/10/20 First Use In Commerce: 1992/10/20 ground and whole bean coffee; cocoa; herbal and non-herbal teas; coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/ or espresso, instant coffee [ and coffee substitutes ] ; ready-to-drink coffee beverages; [ liquid and powdered beverage mixes; powdered flavorings; ] flavoring syrups for beverages; baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads [ and ready-to-make mixes of the same ] ; ice cream and frozen confections; chocolate; candy and confections and ready-to-eat cereals; all of the foregoing goods

U.S. Registration 2553708 Application Date 02/28/2000 No. Registration Date 03/26/2002 Foreign Priority NONE Date Word Mark CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. TRADE MARK Design Mark Description of NONE Mark Goods/Services Class 030. First use: First Use: 2000/05/00 First Use In Commerce: 2000/05/00 ground and whole bean coffee

U.S. Registration 3298945 Application Date 02/15/2005 No. Registration Date 09/25/2007 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of The mark consists of the wording "Starbucks Coffee" in a circular seal with Mark twostars, and design of a siren (a two-tailed mermaid) wearing a crown. Goods/Services Class 030. First use: First Use: 2004/03/31 First Use In Commerce: 2004/03/31 Coffee [ ; tea; cocoa; prepared coffee and coffee-based beverages; prepared espresso and espresso-based beverages; beverages made of tea; powdered chocolate and vanilla; flavoring syrups to add to beverages; baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads; sandwiches; hot and cold ready-to-eat fruit and whole grain based breakfast cereal; iced tea, ready-to-drink tea;chocolate food beverages not being dairy-based or vegetable based; (( chocolatefood beverages not being dairy-based orvegetable based with coffee flavors; ))cocoa products, namely, cocoa mixes andcocoa powder; hot chocolate; (( cocoa beverages with milk; )) prepared cocoa and cocoa-based beverages; preparations for making chocolate or cocoa based drinks, namely, liquid and powdered hot chocolate mix and liquid and powdered hot cocoa mix; chocolate and candy, namely, chocolates, chocolate bars, chocolate-covered coffee beans, chocolate truffles, chocolate-covered fruits, chocolate-covered nuts, chocolate-covered dried fruits, chocolate-covered crackers and chocolate toppings ]

U.S. Registration 3931909 Application Date 08/19/2009 No. Registration Date 03/15/2011 Foreign Priority NONE Date Word Mark STARBUCKS Design Mark

Description of The mark consists of a concentric circle design with the word "STARBUCKS" Mark and acircular seal containing the design of a siren (a two-tailed mermaid) wearing acrown. Goods/Services Class 030. First use: First Use: 1985/06/03 First Use In Commerce: 1985/06/03 Ground and whole bean coffee; coffee and espresso beverages; beverages made with a base of coffee and/or espresso; ready-to-drink coffee Class 043. First use: First Use: 1985/06/03 First Use In Commerce: 1985/06/03 Restaurant, cafe, cafeteria, snack bar,coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; coffee supply services for offices; contract food services; food preparation; preparation of carry out foods and beverages

U.S. Registration 3702367 Application Date 01/07/2008 No. Registration Date 10/27/2009 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of The mark consists of the wording "STARBUCKS COFFEE" in a circular seal Mark with twostars, and the design of a siren (a two-tailed mermaid) wearing a crown. Goods/Services Class 032. First use: First Use: 2008/07/15 First Use In Commerce: 2008/07/15 Fruit drinks and soft drinks containingfruit juices; fruit juices, non-alcoholic fruit and juice based beverages; frozen fruit beverages and frozen fruit-based beverages; beverage concentrates and syrups for making non-alcoholic frozen blended beverages; none of the foregoing goods incorporating the ingredient of coffee or having coffee flavoring

U.S. Registration 3673335 Application Date 08/16/2004 No. Registration Date 08/25/2009 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of The mark consists of the wording "STARBUCKS COFFEE" in a circular carrier Mark withtwo stars, and a design of a siren (a two-tailed mermaid) wearing a crown witha star. Goods/Services Class 029. First use: First Use: 2008/07/15 First Use In Commerce: 2008/07/15 Dairy-based food beverages

U.S. Registration 2696192 Application Date 04/28/2000 No. Registration Date 03/11/2003 Foreign Priority NONE Date Word Mark STARBUCKS COFFEE Design Mark

Description of NONE Mark Goods/Services Class 029. First use: First Use: 1987/10/23 First Use In Commerce: 1987/10/23 [ milk and milk products, namely, pasteurized milk, skim milk, whole milk, ] flavored milk, [ vitaminized milk, ] flavoring syrups and liquid and powdered beverage mixes used to make milk-based food beverages; dairy-based food beverages; soy-based food beverage used as a milk substitute

U.S. Registration 4538053 Application Date 02/17/2011 No. Registration Date 05/27/2014 Foreign Priority 01/03/2011 Date Word Mark NONE Design Mark

Description of The mark consists of a circular seal with the design of a siren (a two-tailed mer- Mark maid) wearing a crown. Goods/Services Class 005. First use: First Use: 2012/07/10 First Use In Commerce: 2012/07/10 Nutritionally fortified beverages; mealreplacement and dietary supplement drink mixes, nutritional supplements in the form of food bars; powdered fruit-flavored dietary supplement drink mix; powdered nutritional supplement drink mix; and vitamin fortified beverages Class 009. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 audio recordings featuring classical, jazz, contemporary, pop, seasonal, R and B, soul, world, zydeco, reggae, rock, folk and show tunes music; downloadable music via a global computer network and wireless devices; vending machines Class 011. First use: First Use: 2012/10/31 First Use In Commerce: 2012/10/31 Electrical appliances, namely, espressomakers and coffee makers for domestic or commercial use Class 016. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 Publications and printed materials, namely, newsletters and magazines fea- turinginformation about coffee and coffee drinkers, pens, ball point pens, stationery, posters, paper napkins, paper coasters, paper bags Class 021. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Hand operated coffee grinders and coffee mills, insulated coffee and beverage cups, non-paper coasters, insulated vacuum bottles, coffee cups, tea cups and mugs, glassware, dishes, plates and bowls, trivets, storage canisters, non- electricdrip coffee makers, non-electric plunger-style coffee makers, and decorative storage containers for food, non-electric tea kettles, tea infusers, tea pots, teastrainers, ceramic figurines, porcelainfigurines; paper cups and insulated sleeves for beverage cups Class 025. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 T-shirts, polo shirts, sweatshirts, caps, hats, jackets, shorts, aprons Class 029. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Milk, flavored milk, milkshakes and milk based beverages; fruit jams, fruit sauces, jellies, spreads, and preserves Class 030. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Ground and whole bean coffee, cocoa, herbal and non-herbal tea, coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/ or espresso, beverages made with a base of tea,powdered chocolate; sauces to add to beverages; chocolate syrup, flavoring syrups to add to beverages, baked goods, namely, muffins, scones, biscuits, cookies,pastries and breads, sandwiches, granola, ready-to-drink coffee, ready-to-drinktea, frozen confections; chocolate, candy and chocolate confections; and sauces Class 032. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Water, and other non-alcoholic drinks, namely, soft drinks, fruit drinks and fruit juices, fruit drinks and soft drinkscontaining fruit juices, powdered beverage mixes; flavoring syrups for making beverages; flavored and unflavored bottled waters,fruit juices, sparkling fruit and juice based beverages and soda beverages; frozen fruit beverages and frozen fruit-based beverages Class 035. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 Business administration; business management; franchising, namely, providing technical assistance in the establishment and/or operation of restaurants, cafes, coffee houses and snack bars; retail store services in the field of coffee, tea,cocoa, packaged and prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, clocks, watches, wallets made of cloth; retail storeservices in the field of tote bags madeof cloth, plastic, or leather; retail store services in the field of briefcasesmade of leather; retail store services in the field of book bags made of cloth;retail store services in the field of umbrellas made of cloth, plastic, or leather; retail store services in the field of key fobs of leather, clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; wholesale distributorships, wholesale stores, and wholesale ordering services all in the field of coffee, tea, cocoa, packaged and prepared foods; computerized on-line ordering services all in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather,briefcases made of cloth, plastic, or leather, book bags made of cloth, plasticor leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; computerized on-line retail store services all in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcasesmade of cloth, plastic, or leather, book bags made of cloth, plastic or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; on-line ordering services all in the fieldof coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, totebags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather,clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; on-line retail store services all in the field of coffee, tea, cocoa, packaged foods, prepared foods, electricappli- ances, non-electric appliances, housewares, kitchenware, watches, jewelry,books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys,plush toys, dolls and accessories therefor, Christmas ornaments; computerized on-line gift registry; computerized online ordering services Class 036. First use: First Use: 0 First Use In Commerce: 0 Financial services, namely, debit, credit, and stored-value card services; charitable fund raising services Class 041. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Entertainment services, namely, the provision, organization, and production of entertainment, educational, recreationaland/or musical events, namely, music shows, live musical performances, concerts, and other live music events and activities; arranging and conducting of personal appearances for entertainment purposes; Publishing and production of musical and sound recordings; providing information in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness,and arts and leisure via communica- tionsnetworks; providing audio in the fieldsof music, video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communications networks; providing video in the fields of music, video,television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communications networks; providing graphics in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communications networks; providing text in the fields of video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communication networks; providing other multimedia content in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness, arts and leisure via communications networks; music publishing services; publishing of text, graphic, audio andvideo works via communications networks; Providing in-store facilities to enable users to program audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events and entertainment-related programs; production and distribution of radio programs; music production services; entertainment services, namely, providing commentary and articles about music Class 043. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Restaurant, cafe, cafeteria, snack bar,coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; coffee supply services for offices; contract food services; food preparation; preparation of carry out foods and beverages

U.S. Registration 4572688 Application Date 02/17/2011 No. Registration Date 07/22/2014 Foreign Priority 01/03/2011 Date Word Mark NONE Design Mark

Description of The mark consists of a circular seal ingreen with the design of a siren (a two- Mark tailed mermaid) in white wearing a crown. Goods/Services Class 005. First use: First Use: 2012/07/10 First Use In Commerce: 2012/07/10 Nutritionally fortified beverages; mealreplacement and dietary supplement drink mixes, nutritional supplements in the form of foods bars; powdered fruit-flavored dietary supplement drink mix; powdered nutritional supplement drink mix; andvit- amin fortified beverages Class 009. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 Audio recordings featuring classical, jazz, contemporary, pop, seasonal, R and B, soul, world, zydeco, reggae, rock, folk and show tunes music; downloadable music via a global computer network and wireless devices; vending machines Class 011. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 Electrical appliances, namely, espressomakers and coffee makers for domestic or commercial use Class 016. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 Publications and printed materials, namely, newsletters and magazines fea- turinginformation about coffee and coffee drinkers, pens, ball point pens, stationery, posters, paper napkins, paper coasters, and paper bags Class 021. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Hand operated coffee grinders and coffee mills, insulated coffee and beverage cups, non-paper coasters, insulated vacuum bottles, coffee cups, tea cups and mugs, glassware, dishes, plates and bowls, trivets, storage canisters, non- electricdrip coffee makers, non-electric plunger-style coffee makers, and decorative storage containers for food, non-electric tea kettles, tea infusers, tea pots, teastrainers, ceramic figurines, porcelainfigurines; paper cups and insulated sleeves for beverage cups Class 025. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 T-shirts, polo shirts, sweatshirts, caps, hats, jackets, shorts, and aprons Class 029. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Milk, flavored milk, milkshakes and milk based beverages; fruit jams, jellies, spreads, and preserves Class 030. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Ground and whole bean coffee, cocoa, herbal and non-herbal tea, coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/ or espresso, beverages made with a base of tea,powdered chocolate; sauces to add to beverages; chocolate syrup, flavoring syrups to add to beverages, baked goods, namely, muffins, scones, biscuits, cookies,pastries and breads, sandwiches, granola, ready-to-drink coffee, ready-to-drinktea, and frozen confections; chocolate,candy and chocolate confections; and sauces Class 032. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Water, and other non-alcoholic drinks, namely, soft drinks, fruit drinks and fruit juices, fruit drinks and soft drinkscontaining fruit juices, powdered beverage mixes; flavoring syrups for making beverages; flavored and unflavored bottled waters, fruit juices, sparkling fruit and juice based beverages and soda beverages; frozen fruit beverages and frozen fruit-based beverages Class 035. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Business administration; business management; franchising, namely, providing technical assistance in the establishment and/or operation of restaurants, cafes, coffee houses and snack bars; retail store services in the field of coffee, tea,cocoa, packaged and prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, clocks, watches, jewelry, books, musical recordings,mouse pads, wallets made of cloth, totebags made of cloth, plastic, or leather, briefcases made of leather, book bags made of cloth, umbrellas made of cloth, plastic or leather, key fobs of leather,clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys,dolls and accessories therefor, Christ- mas ornaments; wholesale distributorshipsin the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale stores in the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods; computerized on-line ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffedtoys, plush toys, dolls and accessor- iestherefor, and Christmas ornaments; computerized on-line retail store services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic,or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas madeof cloth, plastic, or leather, key fobsof leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor,and Christmas ornaments; on-line ordering services in the field of coffee, tea,cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; on-line retail store services in the field of coffee, tea, cocoa, packaged foods,prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musicalrecordings, mouse pads, wallets made ofleather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, orleather, book bags made of cloth, plastic, or leather, umbrellas made of cloth,plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; computerized on-line gift registry and ordering services Class 036. First use: First Use: 2011/03/31 First Use In Commerce: 2011/03/31 Financial services, namely, debit, credit, and stored-value card services; charitable fund raising services Class 041. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Entertainment services, namely, the provision, organization and production of entertainment, educational, recreational and/or musical events, namely, music shows, live musical performances, concerts,and other live music events and activities; arranging and conducting of personal appearances for entertainment purposes; Publishing and production of musical and sound recordings; providing information, audio, video, graphics, and other multimedia content in the field of music via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of video via communication networks; providing information, audio, video, graphics, text, and other multimedia contentin the field of television via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of news via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of sports via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of games via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of cultural events via communication networks; providing information, audio, video, graphics,text, and other multimedia content in the field of entertainment via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of health and wellness via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of arts and leisure via communication networks; music publishing services; publishing of text, graphic, audio and video works via communications networks; production and distribution ofradio programs; music production services; entertainment services, namely, providing commentary and articles about music Class 043. First use: First Use: 2011/03/08 First Use In Commerce: 2011/03/08 Restaurant, cafe, cafeteria, snack bar,coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; coffee supply services for offices; contract food services; food preparation; preparation and sale of carry out foods and beverages

Related Proceed- Opposition No. 91250027 ings

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Signature /Julia Anne Matheson/ Name JULIA ANNE MATHESON Date 08/13/2019 IN THE UNITED STATES PATENT AND TRADMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

STARBUCKS CORPORATION DBA Mark: SIREN’S BREW STARBUCKS COFFEE COMPANY,

Opposer, Serial No.: 88202494 v. Filed: November 21, 2018 Published: April 23, 2019 MOUNTAINS AND MERMAIDS, LLC,

Applicant.

NOTICE OF OPPOSITION

Starbucks Corporation, d/b/a Starbucks Coffee Company, a corporation of the State of

Washington, having a principal place of business at 2401 Utah Avenue South, Seattle,

Washington 98134 (“Starbucks” or “Opposer”), hereby opposes registration of the mark

SIREN’S BREW (“Applicant’s Mark”), which is the subject of Application Serial No.

88202494. As grounds for opposition, Opposer alleges that Applicant intended to create an association between Applicant’s Mark and Starbucks by choosing the term “siren” - a term in which Starbucks has created enormous goodwill - as part of its mark, and in connection with overlapping goods, and as support alleges, upon actual knowledge with respect to itself and its own acts, and upon information and belief as to other matters:

Opposer’s Names and Mark

1. For nearly fifty (50) years, Opposer Starbucks Corporation has been in the business of offering cafe, restaurant, coffee-house services and retail store services featuring many types of beverages, including coffee, tea, cocoa, coffee- and tea-based beverages, and a

wide array of other food, beverage, and confectionery items as well as coffee- and tea-related accessories and equipment, mugs and glassware, gift items, music recordings, and a variety of other collateral goods, all under the STARBUCKS mark and in connection with a logo featuring the image of a Siren character (the “Starbucks Siren”),

2. The Starbucks Siren was born in 1971, when Starbucks founders were searching for a logo to go with the name of their new brand, Starbucks, which was inspired by the story of

Moby Dick. Legend has it that while scouring old marine books, Starbucks founders came across an ancient Norse woodcut depicting a mythological figure called a “siren,” i.e. a two- tailed mermaid. They thought the image of a strong, nautical creature fit perfectly with the seafaring theme of the brand, and Starbucks location near Puget Sound.

3. Over the years, the Starbucks Siren has undergone various iterations, as shown below, but has always remained the most iconic symbol and face of the Starbucks brand:

4. Today, Starbucks has grown to more than 15,000 licensed and company-owned store locations across all 50 states. In 2018 alone, US Starbucks stores served customers more than 2.9 billion times. As each of these locations features images of the Starbucks Siren on store signage, promotional materials, menus, and/or product packaging, each of the customers served

2.9 billion times has encountered the Starbucks Siren.

5. Starbucks operates company-owned cafes in a variety of high-profile locations, including its original store in Seattle’s Pike Place Market, the renowned Roastery, also in Seattle,

2 inside of Macy’s iconic Herald Square location, Times Square in New York City, Fisherman’s

Wharf in San Francisco, among many others. Each of these iconic locations also features images of the Starbucks Siren on signage, promotional materials, menus, and/or product packaging.

6. Starbucks also maintains approximately 51 company-owned or licensed locations in the state of Alaska where Applicant is located, including in nearly all of the locations where

Applicant’s products are sold, such as Anchorage, Wasilla, Palmer, Homer, Seward, and

Ketchikan, Alaska.

7. Additionally, Starbucks has for many years worked with licensees who operate

Starbucks stores in locations like grocery stores, retail stores, hotels, airports, and hospitals.

Approximately 387 licensees operate more than 6,194 Starbucks stores in the United States.

Approximately 1,641 Target stores currently feature a Starbucks cafe inside. Major US grocery chains like Safeway, Albertsons, Fred Meyer, Harris Teeter, and Kroger contain Starbucks cafes within their stores. Another set of licensed stores focus on travelers. HMSHost North America operates Starbucks cafes in transportation hubs, including airports, and highway travel plazas.

Major US airports featuring Starbucks cafes include Chicago O’Hare, Dallas-Fort Worth, Los

Angeles, San Francisco, Miami, Denver, Seattle-Tacoma, Atlanta, Boston, and New York JFK.

Other licensees operating Starbucks cafes in the travel space include hoteliers like Marriott,

Westin, Sheraton, Hyatt, and Hilton. Customers also enjoy visiting Starbucks cafes at Disney theme parks and on Royal Caribbean International’s Allure of the Seas cruise ship. All of these customers are exposed to images of the Starbucks Siren.

8. There are many other places where individuals may enjoy Starbucks beverages throughout their day, such as on flights on various airlines, in offices, at convention centers and train stations, and through university, college, hotel, hospital, and cruise line catering services.

For instance, Starbucks coffee may be enjoyed on Delta and Alaska Airlines flights, and on 3 college and university campuses such as Stanford, University of Washington, Michigan State,

Penn State, Notre Dame, Georgetown, and University of Arizona, to name just a few. Starbucks product packaging ensures that customers frequenting these locations are also greeted by the

Starbucks Siren.

9. In Starbucks U.S. Brands, LLC v. Ruben, 78 USPQ2d 1741 (TTAB 2006), the

Trademark Trial and Appeal Board of the United States Patent and Trademark Office (“PTO”) expressly acknowledged the fame of the STARBUCKS mark, finding STARBUCKS to be “truly a famous mark” and according it a “broad scope of protection” under the fifth du Pont factor and stating “…opposers have shown that industry, business, brand leaders, and the general public have recognized STARBUCKS as one of the most famous brands in the world.”

10. Indeed, in 2019, Starbucks was ranked number twelve (12) in the top 100 most valuable brands in the United States, and number thirty-one (31) in the top 500 most valuable brands globally by Brand Finance, with an estimated brand value of $39 billion dollars.

11. Like the STARBUCKS name, the Starbucks Siren has been a celebrated and central aspect of the Starbucks brand for nearly fifty (50) years, and has appeared as an artistic rendering on numerous types of store artwork, advertisements, and merchandise, such as bags of coffee, stored value cards, tumblers, magnets, mugs, Christmas ornaments and more, as shown below:

12. In recognition of the fact that the Starbucks Siren serves as the cornerstone of

Starbucks branding, Starbucks has registered numerous U.S. copyrights for artwork featuring various depictions of the Starbucks Siren, as set forth below:

 VA 1-164-542 for the Starbucks Anniversary Blend Label Design featuring the Starbucks

Siren, registered on October 21, 2002

 VAu 1-062-673 for the Reusable Hot Cup Design featuring the Starbucks Siren, registered on April 18, 2011

 VA 1-768-520 for the 40th Anniversary Siren Design featuring the Starbucks Siren, registered on April 26, 2011

 VA 1-803-319 for the 25th Anniversary Coffee Bag Art featuring the Starbucks Siren, registered on January 30, 2012

 VA 2-059-032 for the Anniversary Blend Art featuring the Starbucks Siren, registered on

November 29, 2016

 VA 2-107-385 for the Anniversary Blend Art (2017) featuring the Starbucks Siren, registered on December 14, 2017

Copies of these live and subsisting Copyright Certificates of Registration are attached hereto as

Exhibit A.

13. Starbucks is the owner of, inter alia, the following United States trademark registrations for marks that centrally feature the Starbucks Siren (“the Siren Marks”).

Mark Reg. No. Goods/Services Reg. Date First Use in Commerce/Filing Basis 1417602 Class 30: Coffee, tea, spices, herb tea, 11-18-1986 chocolate, and coca First Use in Commerce: 03-29-1971

Class 35: Coffee distribution services and retail stores services First Use in Commerce: 3-29-1971

Class 43: Coffee bar services, First Use in Commerce: 03-29-1971 1098925 Class 30: Coffee, tea, spices and cocoa 08-08-1978 First Use in Commerce: 03-29-1971

1542775 Class 43: Restaurant services featuring 06-06-1989 coffee and espresso beverages and also serving sandwiches and breakfasts First Use in Commerce: 10-23-1987

1815937 Class 21: non electric coffee makers, 01-11-1994 insulated cups, reusable non-paper coffee filters, non-paper coasters, thermal insulated bottles, and housewares; namely, coffee cups, non-electric coffee pots not of precious metal, cups, mugs, dishes, trivets, and canisters First Use in Commerce: 10-20-1992

Class 30: ground and whole bean coffee, cocoa, powdered chocolate First Use in Commerce: 09-01-1992

Class 35: retail store services featuring all of the above goods as well as decorative magnets and electric appliances, namely, power operated 13

coffee grinders, espresso makers, coffee makers, percolators, and coffee pots First Use in Commerce: 08-30-1992

Class 43: restaurant and cafe services. First Use in Commerce: 08-30-1992 1815938 Class 21: non electric coffee makers, 01-11-1994 insulated cups, reusable non paper coffee filters, non-paper coasters, thermal insulated bottles, and housewares; namely, coffee cups, non-electric coffee pots not of precious metal, cups, mugs, dishes, trivets, and canisters First Use in Commerce: 10-20-1992

Class 30: ground and whole bean coffee, cocoa, powdered chocolate First Use in Commerce: 09-01-1992

Class 35: retail store services featuring of all of the above goods as well as decorative magnets, and electric appliances; namely, power operated coffee grinders, espresso makers, coffee makers, percolators, and coffee pots First Use in Commerce: 08-30-1992

Class 43: restaurant and cafe services. First Use in Commerce: 08-30-1992 1943361 Class 30: flavoring syrups for beverages 12-26-1995 First Use in Commerce: 04-30-1993

2120653 Class 30: ready-to-drink coffee, ready-to- 12-09-1997 drink coffee based beverages. First Use in Commerce: 07-31-1995

Class 32: coffee-flavored soft drink, flavored soft drinks and syrups and extracts for making the foregoing. First Use in Commerce: 07-31-1995

2091941 Class 30: flavored ices and frozen 08-26-1997 confections First Use in Commerce: 03-30-1996

2266351 Class 30: ground and whole bean coffee; 08-03-1999 cocoa; herbal and non-herbal teas; coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/or espresso, instant coffee; ready-to- drink coffee beverages; flavoring syrups for beverages; baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads; ice cream and frozen confections; chocolate; candy and confections and ready-to-eat cereals; all of the foregoing goods First Use in Commerce: 10-20-1992 2553708 Class 30: ground and whole bean coffee 03-26-2002 First Use in Commerce: 05-00-2000

3298945 Class 30: Coffee 09-25-2007 First Use in Commerce: 03-21-2004

3931909 Class 30: Ground and whole bean coffee; 03-15-2011 coffee and espresso beverages; beverages made with a base of coffee and/or espresso; ready to drink coffee First Use in Commerce: 06-03-1985

Class 43: Restaurant, cafe, cafeteria, 15

snack bar, coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; coffee supply services for offices; contract food services; food preparation; preparation of carry out foods and beverages First Use in Commerce: 06-06-1985 3702367 Class 32: Fruit drinks and soft drinks 10-27-2009 containing fruit juices; fruit juices, non- alcoholic fruit and juice based beverages; frozen fruit beverages and frozen fruit- based beverages; beverage concentrates and syrups for making non-alcoholic frozen blended beverages; none of the foregoing goods incorporating the

ingredient of coffee or having coffee flavoring. First Use in Commerce: 07-15-2008 3673335 Class 29: Dairy-based food beverages. 8-25-2009 First Use in Commerce: 07-15-2008

2696192 Class 29: flavored milk, flavoring syrups 3-11-2003 and liquid and powdered beverage mixes used to make milk-based food beverages; dairy-based food beverages; soy-based food beverage used as a milk substitute First Use in Commerce: 10-23-1987

4538053 Class 5: Nutritionally fortified beverages; 3-27-2014 meal replacement and dietary supplement drink mixes, nutritional supplements in the form of foods bars; powdered fruit- flavored dietary supplement drink mix; powdered nutritional supplement drink mix; and vitamin fortified beverages

First Use in Commerce: 07-10-2012

Class 9: Audio recordings featuring classical, jazz, contemporary, pop, seasonal, R and B, soul, world, zydeco, reggae, rock, folk and show tunes music; downloadable music via a global computer network and wireless devices; vending machines First Use in Commerce: 03-31-2011

Class 11: Electrical appliances, namely, espresso makers and coffee makers for domestic or commercial use First Use in Commerce: 10-31-2011

Class 16: Publications and printed materials, namely, newsletters and magazines featuring information about coffee and coffee drinkers, pens, ball point pens, stationery, posters, paper napkins, paper coasters, and paper bags First Use in Commerce: 03-31-2011

Class 21: Hand operated coffee grinders and coffee mills, insulated coffee and beverage cups, non-paper coasters, insulated vacuum bottles, coffee cups, tea cups and mugs, glassware, dishes, plates and bowls, trivets, storage canisters, non- electric drip coffee makers, non-electric plunger-style coffee makers, and decorative storage containers for food, non-electric tea kettles, tea infusers, tea pots, tea strainers, ceramic figurines, porcelain figurines; paper cups and insulated sleeves for beverage cups First Use in Commerce: 03-8-2011

Class 25: T-shirts, polo shirts, sweatshirts, caps, hats, jackets, shorts, and aprons First Use in Commerce: 03-31-2011

Class 29: Milk, flavored milk, milkshakes and milk based beverages;

fruit jams, jellies, spreads, and preserves First Use in Commerce: 03-8-2011

Class 30: Ground and whole bean coffee, cocoa, herbal and non-herbal tea, coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/or espresso, beverages made with a base of tea, powdered chocolate; sauces to add to beverages; chocolate syrup, flavoring syrups to add to beverages, baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads, sandwiches, granola, ready-to-drink coffee, ready-to-drink tea, and frozen confections; chocolate, candy and chocolate confections; and sauces First Use in Commerce: 03-8-2011

Class 32: Water, and other non-alcoholic drinks, namely, soft drinks, fruit drinks and fruit juices, fruit drinks and soft drinks containing fruit juices, powdered beverage mixes; flavoring syrups for making beverages; flavored and unflavored bottled waters, fruit juices, sparkling fruit and juice based beverages and soda beverages; frozen fruit beverages and frozen fruit-based beverages First Use in Commerce: 03-8-2011

umbrellas made of cloth, plastic or leather, key fobs of leather, clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; wholesale distributorships in the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale stores in the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods; computerized on-line ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; computerized on-line retail store services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; on-line ordering services in the field of coffee, tea, cocoa, packaged

foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; on-line retail store services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; computerized on-line gift registry and ordering services First Use in Commerce: 03-8-2011

Class 36: Financial services, namely, debit, credit, and stored-value card services; charitable fund raising services First Use in Commerce: 03-31-2011

and conducting of personal appearances for entertainment purposes; Publishing and production of musical and sound recordings; providing information, audio, video, graphics, and other multimedia content in the field of music via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of video via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of television via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of news via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of sports via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of games via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of cultural events via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of entertainment via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of health and wellness via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of arts and leisure via communication networks; music publishing services; publishing of text, graphic, audio and video works via communications networks; production and distribution of radio programs; music production services; entertainment services, namely, providing commentary and articles about music

First Use in Commerce: 03-8-2011

Class 43: Restaurant, cafe, cafeteria, snack bar, coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; coffee supply services for offices; contract food services; food preparation; preparation and sale of carry out foods and beverages First Use in Commerce: 03-8-2011

4572688 Class 5: Nutritionally fortified beverages; 7-22-2014 meal replacement and dietary supplement drink mixes, nutritional supplements in the form of foods bars; powdered fruit- flavored dietary supplement drink mix; powdered nutritional supplement drink mix; and vitamin fortified beverages First Use in Commerce: 07-10-2012

Class 11: Electrical appliances, namely, espresso makers and coffee makers for domestic or commercial use First Use in Commerce: 03-31-2011

Class 21: Hand operated coffee grinders and coffee mills, insulated coffee and beverage cups, non-paper coasters,

insulated vacuum bottles, coffee cups, tea cups and mugs, glassware, dishes, plates and bowls, trivets, storage canisters, non- electric drip coffee makers, non-electric plunger-style coffee makers, and decorative storage containers for food, non-electric tea kettles, tea infusers, tea pots, tea strainers, ceramic figurines, porcelain figurines; paper cups and insulated sleeves for beverage cups First Use in Commerce: 03-8-2011

Class 25: T-shirts, polo shirts, sweatshirts, caps, hats, jackets, shorts, and aprons First Use in Commerce: 03-31-2011

Class 29: Milk, flavored milk, milkshakes and milk based beverages; fruit jams, jellies, spreads, and preserves First Use in Commerce: 03-8-2011

and soda beverages; frozen fruit beverages and frozen fruit-based beverages First Use in Commerce: 03-8-2011

Class 35: Business administration; business management; franchising, namely, providing technical assistance in the establishment and/or operation of restaurants, cafes, coffee houses and snack bars; retail store services in the field of coffee, tea, cocoa, packaged and prepared foods, electric appliances, non- electric appliances, housewares, kitchenware, clocks, watches, jewelry, books, musical recordings, mouse pads, wallets made of cloth, tote bags made of cloth, plastic, or leather, briefcases made of leather, book bags made of cloth, umbrellas made of cloth, plastic or leather, key fobs of leather, clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; wholesale distributorships in the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale stores in the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods; computerized on-line ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and

accessories therefor, and Christmas ornaments; computerized on-line retail store services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; on-line ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; on-line retail store services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing,

caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; computerized on-line gift registry and ordering services First Use in Commerce: 03-8-2011

Class 36: Financial services, namely, debit, credit, and stored-value card services; charitable fund raising services First Use in Commerce: 03-31-2011

Class 41: Entertainment services, namely, the provision, organization and production of entertainment, educational, recreational and/or musical events, namely, music shows, live musical performances, concerts, and other live music events and activities; arranging and conducting of personal appearances for entertainment purposes; Publishing and production of musical and sound recordings; providing information, audio, video, graphics, and other multimedia content in the field of music via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of video via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of television via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of news via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of sports via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of games via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of cultural events via

communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of entertainment via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of health and wellness via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of arts and leisure via communication networks; music publishing services; publishing of text, graphic, audio and video works via communications networks; production and distribution of radio programs; music production services; entertainment services, namely, providing commentary and articles about music First Use in Commerce: 03-8-2011

The goods and services identified above in connection with Starbucks Siren Marks, including for coffee and coffee-based products in Class 30, are referred to as “Starbucks Goods and Services.”

Certificates of Registration together with status printouts from the USPTO database showing the particulars of these registrations are attached as Exhibit B.

14. Together, Starbucks use of Starbucks Siren Marks in the United States in connection with Starbucks Goods and Services and its registrations of such marks in connection

27 with Starbucks Goods and Services are collectively referred to herein as the “Starbucks Siren

Marks.”

15. Through Starbucks continuous and exclusive use of the Starbucks Siren Marks in the United States, and its advertising and promotion of the Starbucks Siren Marks, the Starbucks

Siren has become synonymous with Starbucks and its products.

Starbucks Use of the Word “Siren”

16. Starbucks promotion of the Starbucks Siren has not been limited to her image – it has also extended to Starbucks use of the word “Siren.”

17. On October 14, 1997, Starbucks filed U.S. Trademark Application No. 75372700 for the mark SIREN’S NOTE BLEND in connection with ground and whole bean coffee and coffee drinks in Class 30, matured into U.S. Registration No. 2254396 on June 15, 1999. The

Siren’s Note Blend Coffee was offered in commerce in the United States beginning in April of

1998, although this registration was later cancelled. Examples of Starbucks advertising for the

Siren’s Note Blend Coffee Product are shown below:

18. In 2016, Starbucks created its widely-publicized “Siren Retail Group,” which encompasses a full line-up of premium retail experiences, including its Reserve Roastery,

Reserve Store, Reserve Coffee Bar, and Princi Bakery. The Starbucks Siren is even featured as an architectural component of the New York Starbucks Reserve Roastery, a part of the Siren

Retail Group, as shown below:

19. Starbucks and Starbucks employees have also produced and sold a number of merchandise items under the SIREN mark, including purses, figurines, musical albums, books, and bookmarks, as shown below:

 https://unicornmermaid.com/2017/08/21/starbucks-has-launched-a-new-siren-tail-clutch/

 https://www.matteocibicstudio.com/ulyssesandsirens/43yob8kuxux2lz256avzmo45lrs0cc

 https://www.discogs.com/Various-Songs-Of-The-Siren-Starbucks-Favorite-

Divas/release/11874600

20. Starbucks has also used the term “Siren” in connection with promotional materials and art at its various locations nationally, representative examples of which are shown below:

21. Starbucks employees, who number approximately 190,000 nationally, also regularly use the term “Siren” to refer to Starbucks and Starbucks products, both during the course of their employment and in everyday parlance. For example, there are at least forty (40) different discussions on Reddit established by Starbucks employees that use the term “Siren” to refer to Starbucks. A few representative examples are below:

 https://www.reddit.com/r/starbucks/comments/c6qviw/anyone_here_go_through_some_p

ersonal_worker/

 https://www.reddit.com/r/starbucks/comments/8lyb7o/siren/#bottom-comments

 https://www.reddit.com/r/starbucks/comments/820ik4/working_for_the_siren_and_anoth

er_coffee_shop//

 https://www.reddit.com/r/starbucks/comments/7n1u5g/yesterday_i_finished_my_barista_

trainer/

 https://www.reddit.com/r/starbucks/comments/9z654i/back_to_the_siren_cant_stay_awa

 https://www.reddit.com/r/starbucks/comments/zl09w/so_sbux_baristasof_the_former_an

d_current_variety//

22. Starbucks and Starbucks employees have also used the term “Siren” on social media to promote Starbucks products, as shown in the examples from Instagram below:

 https://www.instagram.com/p/BHVVXEDhx-r/?hl=en

 https://www.instagram.com/p/Bzq7LsJlMPE/

 https://www.instagram.com/p/BzL_MLXnIPx/

 https://www.instagram.com/p/BzsmnwwDsOt/

 https://www.instagram.com/p/ByeCnLQAq8v/

Consumer Association of the Starbucks Siren and the Word “Siren” With Starbucks and Its Products and Services

23. As a result of the Starbucks Siren having served as the public face of Starbucks for nearly fifty (50) years, as well as Starbucks and Starbucks’ employees use of the term Siren in reference to itself and its products and services, the public has come to associate not just the various images of the Starbucks Siren, as shown in the Starbucks Siren Marks, with Starbucks,

43 but also the term “SIREN” itself. This strong association is demonstrated by numerous news articles, webpages, and blogs which discuss the story behind the Starbucks Siren, the design of the Starbucks Siren, the evolution of the Starbucks Siren, the meaning of the Starbucks Siren, and the success of the Starbucks Siren as a branding icon. Excerpts from representative examples thereof are set forth below, while the full articles are attached hereto as Exhibit C:

 From the blog logomyway at http://blog.logomyway.com/history-of-starbucks-logo- design/ on October 3, 2018 in a post entitled “The History of Starbucks Logo and a Look at The Company”:

“It wasn’t long after the first Starbucks opened its doors in Seattle that the founders knew they were going to need a good logo. Wanting to capture the seafaring history of coffee as well Seattle’s own close connection to the sea, they scoured through old marine books until finally they came across a 16th century Norse woodcut of a two-tailed siren. It was this image that they would use to design the first rendition of the Starbucks logo. Over the years the logo has evolved along with the company, but its basic elements have stayed the same, with the two-tailed siren always taking center stage.”

 From the online magazine Promo Marketing at https://magazine.promomarketing.com/article/lesson-logo-design-starbucks-siren/ on January 18, 2018 in an article entitled “A Lesson in Logo Design From Starbucks’ Iconic Siren”:

“Anyway, the myth of the sirens as passed down through the Odyssey has led to their representing irresistibility and temptation, which makes them an apt inspiration for Starbucks’ famous logo. That’s right, in case you were unaware, the green woman that graces each cup of Starbucks coffee is, in fact, a siren.”

 From the online newspaper Huffington Post at https://www.huffingtonpost.com/advertising-week/the-legend-of-the- starbuc_b_13150320.html on December 6, 2017 in an article entitled “The Legend of the Starbucks Siren”:

“She has flowing hair and wears a crown like adornment atop her head. Her face is serene and her all-knowing grin is akin to the Mona Lisa — if Da Vinci’s masterpiece was ever a secret coffee enthusiast, that is. Since 1971, the ubiquitous image of the Starbucks Siren has been a constant companion to coffee cups from the chain. Whether tall, grande, or venti, if you’re spotted carrying a cuppa joe with a green siren printed on the cup’s packaging it is universally known that you just went to Starbucks.”

 From the blog Logoworks at http://www.logoworks.com/blog/siren-starbucks-logo- design/ on June 24, 2017 in a post called “Why a Siren, Starbucks? Behind the Starbucks Logo Design”:

“From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails. However, anyone who has ever heard the sing-songy voice of a Starbucks knows that those two stripey designs on the side of her face are in fact twin tails and that the green woman is most definitely a siren.”

 From the magazine Slate at https://slate.com/culture/2011/02/starbucks-sirens-origins- exposed.html on February 1, 2011 in an article entitled “Starbucks Siren’s Origins Exposed!”:

“A few weeks ago, when Starbucks announced that it was going to be changing its logo, we introduced you to the Starbucks Siren, the beautiful, mermaid-like creature whose two-finned salute has adorned the company’s coffee cups since 1971.”

 From the website Jezebel.com at https://jezebel.com/the-starbucks-siren-is-the-most- powerful-woman-in-the-w-5726754 on January 6, 2011 in an article entitled “The Starbucks Siren Is the Most Powerful Woman in the World”:

“Starbucks has changed its logo to feature a close up on the siren, alone, without any lettering. She's a creature who doesn't need to explain herself!”

 From the website mentalfloss.com http://mentalfloss.com/article/24322/10-things-you- dont-know-about-starbucks-should on March 29, 2010 in an article called “10 Things You Don’t Know About Starbucks (But Should!)”:

“Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut. She was bare-breasted, twin-tailed and simply screamed, "Buy coffee!"”

 From the Dead Programmer’s Cafe blog http://www.deadprogrammer.com/starbucks- logo-mermaid on June 17, 2005 in a post called “How the Starbucks Siren Became Less Naughty”:

“You are probably here because you looked closely at the Starbucks logo and were a little confused about what is depicted on it. Is it a mermaid? What are those things that she is holding up with her hands? Wasn’t the logo different 45

before? What’s the history of it? I asked those questions myself and did a little bit of digging. My research started with a book that I had, called A Dictionary of Symbols by J.E. Cirlot. In it there was a chapter about sirens. The book had an old engraving of a two-tailed mermaid. It reminded me of the Starbucks Siren, but back then I did not realize that the original Starbucks logo had a slightly altered version of that engraving in the original brown cigar band-shaped logo.”

 From the Building Champions blog https://www2.buildingchampions.com/blog/todd- mosetter/building-better-habits-how-to-overcome-the-siren-song-and-make-lasting- change// on July 26, 2018 in a post called “Building Better Habits: How to Overcome the Siren Song and Make Lasting Change”:

“But then on his way to work one day, he heard the call of the siren. She beckoned to him to stop and stay awhile, but Sam was a man on a mission, so he drove by without stopping. Later that afternoon, he heard her call again with the promise of sweet satisfaction and a boost of energy and productivity. He saw some of his coworkers lured as well, and next thing you know Sam found himself sipping a Grande Mocha Chip Frappuccino from the Starbucks Siren at 2:30 p.m. Soon he had given back into his old ways and Starbucks was again part of his weekly routine.”

 From Intepat website https://www.intepat.com/blog/intellectual-property/starbucks- trademark-ip/?utm_source=Mondaq&utm_medium=syndication&utm_campaign=View- Original, a blog post called “The Siren’s Guide to Global Coffee Domination: Business, Technology and Intellectual Property”:

“Starbucks’ Siren Trademark is amongst the most recognizable in the world, with the logo being automatically associated with its characteristic reliable service, premium pricing, wide range of products, inclusion of consumer desires, strong intellectual property regime and, lastly, homely coffee and its variations…”

 From The Daily Aztec at http://thedailyaztec.com/41360/opinion/coffee-culture/, an article dated September 25, 2013, called “Beware the siren’s song of coffee culture”:

“Consider the beautiful, ethereal woman on the green logo. She is a siren, seductive and mysterious. The purpose of a siren is to sing sailors to their deaths by drawing their ships toward rocks. But you likely didn’t know this when you last saw the sweet, wry smile and star-crowned head of this wily siren. And when you walk through her door, she says, “I’ll give you peace and the vitality you need to get through the day, in exchange for your money.” She—Starbucks—is intoxicating and charismatic.”

24. Further evidence of the public’s association of the term “Siren” with Starbucks and Starbucks’ products and services is also apparent on social media. A search of Instagram

46 conducted in July of 2019 revealed 5,183 posts captioned with the hashtag #starbuckssiren. A representative selection of such posts demonstrating use of the hashtags #starbuckssiren or #siren in connection with images of the Starbucks Siren and/or Starbucks products are set forth below:

 https://www.instagram.com/p/Bzu5UQcFUdW/

 https://www.instagram.com/p/BH5igBuD-om/?hl=en

 https://www.instagram.com/p/BzpWcQLnby4/

 https://www.instagram.com/p/Bzmq2uWHVQJ/

 https://www.instagram.com/p/BzUSh7xBxfB/

 https://www.instagram.com/p/BzUdks_gd1_/

 https://www.instagram.com/p/Bzk9KfIp6QY/

 https://www.instagram.com/p/BzJmJ7-BR0K/

 https://www.instagram.com/p/BzGPkublyH5/

 https://www.instagram.com/p/BzBA_mXJ1HX/

Starbucks SIREN’S BLEND Application

25. On February 19, 2019, Starbucks filed U.S. Trademark Application Serial

No. 88307639 for the mark SIREN’S BLEND in connection with Ground and whole bean coffee; coffee-based beverages; coffee-based beverage mix in Class 30, based on an intent-to-use the mark in commerce, (the “SIREN’S BLEND Application”).

26. As of May 3, 2019, however, the United States Patent and Trademark Office has refused registration of Starbucks SIREN’S BLEND Application based on a likelihood of confusion with Applicant’s U.S. Application Serial No. 88202494 for the mark SIREN’S

BREW.

Applicant and Its Applications

27. Applicant Mountains and Mermaids, LLC (“Applicant”), an Alaskan limited liability company with an address of record of P.O. Box 871882, Wasilla, Alaska, 99687, is the owner of U.S. Trademark Application Serial No. 88202494 (the “Opposed Application”) for the mark SIREN’S BREW covering “coffee beans, ground coffee beans” in Class 30.

28. The Opposed Application was filed on November 21, 2018 based on a claim of intent to use Applicant’s Mark in connection with Applicant’s Goods.

29. The Opposed Application was published for opposition on April 23, 2019.

Starbucks requested and obtained a ninety (90) day extension of time to oppose until August 21,

2019.

COUNT I: LIKELIHOOD OF CONFUSION, 15 U.S.C. § 1052(d)

30. Starbucks repeats and re-alleges each and every allegation set forth above.

31. Starbucks has used the Starbucks Siren Marks - and the term SIREN - in commerce in the United States in connection with the offering and sale of Starbucks Goods and

Services, and has acquired significant common law and statutory rights that predate any right upon which Applicant can rely for Applicant’s Mark.

32. As a result of Starbuck’s longstanding use of the Starbucks Siren as the iconic face of its brand, and its frequent use of the term “siren” in connection with the promotion and advertising of the same for nearly fifty (50) years, Starbucks has created an indelible link in the

57 minds of consumers between the term “Siren” and the sale of coffee and coffee-related services, which would not exist but for Starbucks extensive and expensive efforts.

33. As demonstrated above, consumers have recognized this association between

Starbucks, the image of the Starbucks Siren, the term “siren,” and coffee and coffee-related goods and services, and today use the term “siren” as a shorthand to reference Starbucks and its products and services.

34. Applicant has applied to register the mark SIREN’S BREW – a mark containing the dominant term “siren” in connection with a synonym for coffee for goods identical to those covered by Starbucks many registrations and directly competitive to Starbucks core business.

35. The secondary term in Applicant’s Mark – BREW – is also virtually synonymous in meaning to the secondary term in Starbucks pending application, namely BLEND. Both

BREW and BLEND are terms for related stages of coffee, either the beverage or the beans.

36. As there is no other existing connection between the concept of a “siren” or the word “siren” with coffee or coffee-related goods, other than the association Starbucks has labored to create for the past half century, by choosing a mark that contains the term “siren” in connection with coffee, Applicant seeks to trade off the goodwill associated with the word

“siren” which has been painstakingly crafted by Starbucks over decades.

37. The risk of confusion between the Starbucks Siren Marks and Applicant’s Mark is further heightened by the fact that Applicant has adopted an image of a siren in connection with its merchandise which bears a striking visual similarity to the Starbucks Siren shown in its copyrighted Starbucks Anniversary Blend artwork:

Applicant’s Siren Artwork Starbucks Siren Artwork

38. If Applicant’s Mark is permitted to proceed to registration, potential consumers are likely be confused, mistaken, or deceived as to the source of the parties’ respective goods under Section 2(d) of the Lanham Act, as amended, 15 U.S.C. § 1052(d).

COUNT II: DILUTION, 15 U.S.C. § 1125(c)

39. Starbucks repeats and re-alleges each and every allegation set forth above.

40. Starbucks Siren Marks are distinctive and became famous well prior Applicant’s

November 21, 2018 filing date, and any date of first use that may be alleged by Applicant.

41. Upon information and belief, Applicant intended to create an association between

Applicant’s Mark and Starbucks and/or the Starbucks Siren Marks. Applicant’s intention is evidenced from its decision to select the term “siren” for identical merchandise (coffee), its decision to select “siren” rather than the term “mermaid” (which would accord with its corporate name Mountains and Mermaids); and its decision to depict the siren in a manner strikingly

59 similar to Starbucks depictions of the Anniversary Starbucks Siren, as described above.

Consumers only have this connection between the Siren and coffee and coffee-related products and merchandise because of the lengthy time and investment from Starbucks.

42. As a result, Applicant’s Mark is likely to dilute and will dilute the distinctive quality of Starbucks Siren Marks in violation of Section 43(c), 15 U.S.C. § 1125(c).

WHEREFORE, Starbucks believes that it is being, and will be damaged by the registration of the mark shown in Application Serial No. 88202494, and requests that this opposition be sustained, and that registration to Applicant be refused.

Please charge the required filing fee to the Deposit Account of Hogan Lovells US LLP,

Account No. 50-1349, referencing our client matter 008957-900146.

Respectfully Submitted,

Dated: August 13, 2019 By: /Julia Anne Matheson/ Julia Anne Matheson Katherine Bastian Phillips Hogan Lovells US LLP 555 Thirteenth St, NW Washington, DC 20004 202-637-5600 Attorneys for Opposer STARBUCKS CORPORATION D/B/A STARBUCKS COFFEE COMPANY

EXHIBIT A CERTIFICATE OF REGISTRATION ]FORM VA El For a Work of thevisual Arts This Certificate issued under the seal of the Copyright UNITED STATES COPYRIGHT OFFICE Q@$ Officeattests thatin accordance registration haswith been title made17, United for the workStates ident~f~ed Code, VA 1-164-542 2 below.The information on this certificate has been made a z part of the Copyright Office records. IlilPlFilEnRll~~~~~ .* -1, 1 ID+ ._. - EFF~LIIV- vt I\L~.W... - 5 @ % (.a +G+ '4 '4 I< y OF c0 d 2 ~7'

OFFICIAL SEAL United States of America 4RATE CONTINUATION SHEET.

Title of Chis Work V NATURE OFTlllS M'ORK V See inWioos Label Starbucks Anniversary Blend Design - 2-Dimcnsional Graphic Design .--.-- - .. - . - . .. - , .- .. . .- .. .. . ------Previous or Alternative Titles V

Publication as r Contribution Ifthis work was published as a coniribution toa periodical, serial, or collection, give information ahout the collective work in which the mhibutioo appeared. Title of CoUtclire Work V

------.. - -- . . . . .------.- - . . - . , .. .- - -. . . .. -. - -- - .- - - - .- - -. - - .-- Ifpublished in a periodicalor serial giw: Votumc V Kumbrr T Isut Datt T On Pagn V

NAMEOF AUTHOR V DATES OF BlRTIl AKD DEATH Starbucks Corporation d/b/a/ Starbucks Coffee Co. Year Dom 'I Year Died V

Wms tbbconhibutkn (otbc work Author's Nationality or hmlcile Was Thls Author's Contribution to the Work "work msdt for blre'? Name d Counly Anonynous? 0 Yes #No ~~-&~-~ d Yo Citizen of -. .- Pscudonynour? 0 Yo d No ye+.' wc&taik-j Under the law. No Domiciled in -..!!!t~&s&t~ .- bulrucb;ons. :o;z;:."T:de Nature ofAuthorship check 1~pmpi.1~box(w).).See Instructions genermllv the 0 3-Dimensional sculpture O Map 0 Technical drawing employer. not the cmolovee 2-Dimensional awuk Photograph Tcxt (see instkc- lions). For any 0 Reproduction ofwork ofart 0 Jewelry design Architectural work Dart of this kork that was 'made for hire. check ,,Name of Author V Dates of Birth and Death the space Year Born V Year Died V

orovided.7~ ~.- olve- - the employer (or other l Author's Nationality or Domicile ,or WM tbbcontributks to tbe work Was Thls Author's Contribution to the Work work %or,k mmdc for hlrc"? Name d *by Anonymous? 0 Ycs 0 No ntha"Dwmrlodha was prepared) 0 Ye3 Citizen of 01 these ques1.in-a h as 'Author' 01 Pscodonynour? 0 Yes No yeS.'see*tailed that part, end No I Domiciled in . lns~onr leave the space lor dates Nature of Authonhlp Check appmpiatc bor(rs).See instructions of birth and death blank.. 3-Dimensional rulphlre C! Map Technical drawing ZDimenrional artwork C! Photograph 0 Text 0 Reproduction ofwork ofart Jewelrydcsign U Archilcctural work

Year la Wblcb Crrntion of Tbls Work Was Iktc mod Natlon of Pint Publication of This Pariuular Work MmLh September Day ---_3__ ye, 2002 200 1 must k given Year In all cases. has been published. -hjredStates kh

COPYRIGHT CLAMANT(S) Kame and address must bc eiv author given in space 2. V Starbucks Corporation 2401 Utah Ave South - Seattle, WA 98134

MORE ON BACK, .Caplek d a-bk swam (numben 59) on tha reverts side d Vlis papc. DO NOT WRnE HERE Ste detaikl mstrvdont. SgnhlormatheB. - Page 1 of -Pager CORRESPONDENCE FOR COPYRIGHT Yes OFFICE USE ONLY

DO NOT WRITE ABOVE THIS LINE. IF YOU NEED MORE SPACE, USE A SEPARATE CONTINUATION SHEET.

PREVIOUS REGISTRATION Har registration for lhis work, or fa an e~rl~crwrsion of this work, already kenmade in the Copyright Onice? BEa O Yn Gf No If ywr answs is "Ycs:' why is another registration being sought? (Check appropriate box.) V r. This is the first publ~shededition of. work previously rcgistercd in unpublished form. E. q 'his is thc frzt gpli;atin suhrciec,! b:. t!is a~'horas cop/rig!d claintant. c. 0 This is r changed version orthe work, 1s shown by space 6 on this mpplicatim. llyour lacwet ir'Yo."givc: PmhsRrglstntion Number V Year of Rdstralion V - ...... ---- -...... -...... -- ......

DERIVATIVE WORK OR COMPILATION Compkte both space 61 md 6b ia r dcrivativc work; romplcte only 6b for a compilation. a. Ruxktlagblattrial Idcntify any pmristing work or works chat this work is badon or incorporates. V

aSne inslructiis6 berm compleling lhis spa-. b. Malcrlal Added to Thlr Werk Givc a brief. gcncrnl Jutcmcnt ofthe material &at has bccn added lo his work din which copyright is claimed. V b

CORRESPONDENCE Givc ~mcand addrcu to which oomspondcncc about this application should bc -1. NunclAddnwr'ApVCiryISuICnIP V Kim Terabeny - Law & Corporate Affairs, Starbucks Corporation PO Box 34067 - Seattle, WA 98124-1067

U author Oother copyright claimant 0 owner of exclusive rinhtk)

of the work idenwted in this application and that lhe statements made by me in this application are coned to the best of my knowledge.

Typed or printed name and date V Ifthis application gives a date of publication in spare 3, donot sign and submit it before that date. David M. Landau .- ...... - ...... , ..... * - L.....

, I, t -- .... -...... - ... -. - ..... -...... - ..... - Certificate .Complete dl racessary spaces ' N~~~~ Sngn your applacation in space 8 will be Kim Teraberry, Starbucks Corporation . mailed in -- - -- ..- .. -- .-- ...... - ... -- 9 window N~IStreeWAplV t. AOpl~cdlbwl~rn 2. Noorehindable61#ng lea in check w money knra-bbab envelope adw *able to Rcgislor of c~pyngh~s 6.y. fr d to this PO BOX34067 (Mail Stop S-LA 1) 3. Deposit material ki.ha 0. -- -. - - .- .- - - w2ir om. address: . ..bL a C~~E.~~,QIP v -ww F. Lbrary of Congress nna k cvw Seattle, WA 981 24- 1067 cam. .ON --. -. -%3&=- &em, s E. v~)ni~m Washinplon. D.C. 20559-6000

'I I U S C 5 me)Any perscn *Rlo hcmngly makes a false representahon d a malenal fact n he eppl#cat#onla wpyrghl reg#slraKmpOnded lor by secttoo 009. cr In any mnen slatemant lled tn unnecl8on w81the applmbm. shaP be fined not me(hsn $2.500

RN: Jvrn 2002-20.000 Web Rsv hne 2002 @Printed on rscyded paper U S Guvwnment Prinling Omat. 2000-461-1l3f20.021 Certificate of Registration

This Certificate issued under the seal of the Copyright Office in accordance with title 17, United States Code, attests that registration has been made for the work identified below. The information on this certificate has been made a part of the Copyright Office records. Registration Number VAU 1-062-673 Effective date of registration: Acting Register of Copyrights, United States of America April 18,2011

Title..-.- Title of Work: Reusable Hot Cup Completion/ Publication Year of Completion: 2010

nuCI IVI Author: Starbucks Corporation, dba Starbucks Coffee Company

Author Created: sculpture/3-D artwork

Work made for hire: Yes Citizen of: United States Domiciled in: United States Copyright claimant Copyright Claimant: Starbucks Corporation, dba Starbucks Coffee Company 2401 Utah Avenue South, Seattle, WA, 98134, United States Limitation of copyright claim Material excluded from this claim: 2-D artwork, some 2D art as encompassed by the previous registration Previous registration and year: VA 875-932 1998 New material included in claim: text, 2-D artwork, sculpturel3-D artwork Rights and Permissions Organization Name: Starbucks Corporation Name: Naser Baseer Email: [email protected] Telephone: 206-3 18-2984 Address: 2401 Utah Avenue South MS S-LA1 Seattle, WA 98134 United States Certification

Page 1 of 2 Name: Naser Baseer Date: April 18,201 1 Applicant's Tracking Number: COP00026-US

Copyright Office notes: Regarding author information: Useful article per se not copyrightable; registration based on separable, registrable authorship claimed in application. 17 USC 101, defintions of "Pictorial, graphic, or sculptural works'' and "Useful article."

Page 2 of 2

Certificate of Registration

This Certificate issued under the seal of the Copyright Office in accordance with title 17, United States Code, attests that registration has been made for the work identified below. The information on this certificate has Registration Number been made a part of the Copyright Office records. VA 1-803-319 Effective date of registration: Register of Copyrights, United States of America January 30, 2012

Title Title of Work: 25th Anniversary Coffee Bag Art Completion/Publication ------Year of Completion: 1996 Date of 1st Publication: August 1, 1996 Nation of 1st Publication: United States Author • Author: Starbucks Corporation Author Created: 2-D artwork

Work made for hire: Yes Citizen of: United States Domiciled in: United States Copyright claimant Copyright Claimant: Starbucks Corporation 2401 Utah Avenue South, Seattle, WA, 98134, United States

Rights and Permissions Organization Name: Starbucks Corporation Name: Naser Baseer Email: [email protected] Telephone: 206-318-2984 Address: 2401 Utah Avenue South MS S-LA1 Seattle, WA 98134 United States

Certification Name: Naser Baseer Date: January 30, 2012

Applicant's Tracking Number: COP00059-US

Page 1 of 1 Registration#: VA0001803319 Service Request#: 1-703792662

Starbucks Corporation Naser Baseer 2401 Utah Avenue South MS S-LA1 Seattle, WA 98134 United States

EXHIBIT B Reg. No. 1,417,602 STARBUCKS CORPORATION (WASHINGTON CORPORATION) 2401 Utah Avenue South Registered Nov. 18, 1986 Seattle, WASHINGTON 98134 Amended May 28, 2019 CLASS 30: COFFEE, TEA, SPICES, HERB TEA, CHOCOLATE, AND COCOA FIRST USE 3-29-1971; IN COMMERCE 3-29-1971 Int. Cl.: 30, 35, 43 CLASS 35: COFFEE DISTRIBUTION SERVICES AND RETAIL STORE SERVICES Service Mark FIRST USE 3-29-1971; IN COMMERCE 3-29-1971

Trademark CLASS 43: COFFEE BAR SERVICES

Principal Register FIRST USE 3-29-1971; IN COMMERCE 3-29-1971

OWNER OF U.S. REG. NO. 1098925

THE STIPPLING SHOWN IN THE DRAWING OF THE MARK IS FOR SHADING PURPOSES ONLY.

SER. NO. 73-540,824, FILED 06-03-1985 Generated on: This page was generated by TSDR on 2019-08-05 17:28:36 EDT Mark: STARBUCKS

US Serial Number: 73540824 Application Filing Jun. 03, 1985 Date: US Registration 1417602 Registration Date: Nov. 18, 1986 Number: Register: Principal Mark Type: Trademark, Service Mark Status: The registration has been renewed. Status Date: Nov. 20, 2015 Publication Date: Aug. 26, 1986

Mark Information

Mark Literal STARBUCKS Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Lining and THE STIPPLING SHOWN IN THE DRAWING OF THE MARK IS FOR SHADING PURPOSES ONLY. Stippling Statement: Design Search 04.03.03 - Mermaids; Triton Code(s): 26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles 26.01.21 - Circles that are totally or partially shaded. 26.11.21 - Rectangles that are completely or partially shaded 26.11.25 - Rectangles with one or more curved sides Related Properties Information

Claimed Ownership 1098925 of US Registrations: Goods and Services

Note: The following symbols indicate that the registrant/owner has amended the goods/services: Brackets [..] indicate deleted goods/services; Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and Asterisks *..* identify additional (new) wording in the goods/services.

For: COFFEE, TEA, SPICES, HERB TEA, CHOCOLATE, AND COCOA International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Mar. 29, 1971 Use in Commerce: Mar. 29, 1971

For: [ UNPOPPED POPCORN ] International 031 - Primary Class U.S Class(es): 001, 046 Class(es): Class Status: SECTION 8 - CANCELLED Basis: 1(a) First Use: Mar. 29, 1971 Use in Commerce: Mar. 29, 1971

For: COFFEE DISTRIBUTION SERVICES AND RETAIL STORE SERVICES International 035 - Primary Class U.S Class(es): 100, 101, 102 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Mar. 29, 1971 Use in Commerce: Mar. 29, 1971

For: COFFEE BAR SERVICES International 043 - Primary Class U.S Class(es): 100, 101 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Mar. 29, 1971 Use in Commerce: Mar. 29, 1971 Basis Information (Case Level)

Owner Name: STARBUCKS CORPORATION Owner Address: 2401 UTAH AVENUE SOUTH SEATTLE, WASHINGTON 98134 UNITED STATES Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Attorney/Correspondence Information

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 8957.2385 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5910 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Apr. 24, 2019 AMENDMENT UNDER SECTION 7 - ISSUED 67723 Apr. 19, 2019 ASSIGNED TO PARALEGAL 67723 Apr. 04, 2019 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 59136 Mar. 11, 2019 TEAS SECTION 7 REQUEST RECEIVED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Nov. 20, 2015 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Nov. 20, 2015 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 75461 Nov. 20, 2015 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 75461 Nov. 18, 2015 TEAS SECTION 8 & 9 RECEIVED Nov. 18, 2015 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Nov. 08, 2008 NOTICE OF DESIGN SEARCH CODE MAILED May 11, 2007 TEAS CHANGE OF CORRESPONDENCE RECEIVED Feb. 06, 2007 UNDELIVERABLE MAIL - NO ACTION TAKEN 99888 Feb. 06, 2007 UNDELIVERABLE MAIL - NO ACTION TAKEN 99888 Jan. 20, 2007 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 75461 Jan. 20, 2007 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Jan. 20, 2007 ASSIGNED TO PARALEGAL 75461 Nov. 15, 2006 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Nov. 15, 2006 TEAS SECTION 8 & 9 RECEIVED Oct. 03, 2006 CASE FILE IN TICRS Aug. 29, 2006 REVIEW OF CORRESPONDENCE COMPLETE 59315 Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Aug. 20, 1992 REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Jul. 06, 1992 RESPONSE RECEIVED TO POST REG. ACTION Jun. 12, 1992 POST REGISTRATION ACTION MAILED - SEC. 8 & 15 Mar. 09, 1992 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Nov. 18, 1986 REGISTERED-PRINCIPAL REGISTER Aug. 26, 1986 PUBLISHED FOR OPPOSITION Jul. 27, 1986 NOTICE OF PUBLICATION May 12, 1986 APPROVED FOR PUB - PRINCIPAL REGISTER May 01, 1986 EXAMINERS AMENDMENT MAILED Dec. 26, 1985 FINAL REFUSAL MAILED Nov. 18, 1985 CORRESPONDENCE RECEIVED IN LAW OFFICE Aug. 20, 1985 NON-FINAL ACTION MAILED Aug. 13, 1985 ASSIGNED TO EXAMINER 62344 Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Nov. 18, 2016 Change in Yes Registration: Amendment to a In the statement, Column 2, line 1, "coffee bar services in Int. Cl. 42" is reclassified to Int. Cl. 43. In the statement, Column 2, lines 2-3, Registration/Renewal "coffee distributorship services and retail store services in Int. Cl. 42" is reclassified to Int. Cl. 35. Certificate: TM Staff and Location Information

TM Staff Information - None File Location Current Location: Not Found Date in Location: Apr. 24, 2019 Assignment Abstract Of Title Information

Summary Total Assignments: 8 Registrant: STARBUCKS COFFEE COMPANY

Assignment 1 of 8

Conveyance: ASSIGNS THE ENTIRE INTEREST AND THE GOODWILL Reel/Frame: 0573/0384 Pages: 1 Date Recorded: Aug. 28, 1987 Supporting No Supporting Documents Available Documents: Assignor Name: STARBUCKS COFFEE COMPANY Execution Date: Aug. 14, 1987 Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Assignee Name: STARBUCKS ACQUISITION CORPORATION Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Address: 2010 AIRPORT WAY SOUTH SEATTLE, WASHINGTON 98134 Correspondent Correspondent CHRISTENSEN & O'CONNOR ET AL. Name: Correspondent 2700 WESTIN BUILDING Address: 2001 SIXTH AVENUE SEATTLE, WA 98121 Domestic Representative - Not Found Assignment 2 of 8

Conveyance: MERGER 19880628WA Reel/Frame: 0875/0418 Pages: 10 Date Recorded: Nov. 04, 1991 Supporting No Supporting Documents Available Documents: Assignor Name: STARBUCKS ACQUISITION CORPORATION Execution Date: Jun. 28, 1988 Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Assignee Name: STARBUCKS CORPORATION Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Address: No Assignee Address Found Correspondent Correspondent DAVID M. LANDAU Name: Correspondent PRESTON, THORGRIMSON, SHIDLER, ET AL Address: 5400 COLUMBIA CENTER 701 FIFTH AVENUE SEATTLE, WA 98104-7078 Domestic Representative - Not Found Assignment 3 of 8

Conveyance: CORRECTIVE MERGER TO CORRECT THE ENTITY CODE FOR THE ASSIGNEE. DOCUMENT PREVIOUSLY RECORDED AT REEL 2950 FRAME 0842. Reel/Frame: 3072/0508 Pages: 17 Date Recorded: Oct. 19, 2004 Supporting assignment-tm-3072-0508.pdf Documents: Assignor Name: STARBUCKS U.S. BRANDS CORPORATION Execution Date: Feb. 09, 2004 Legal Entity Type: CORPORATION State or Country No Place Where Organized Found Where Organized: Assignee Name: STARBUCKS U.S. BRANDS, LLC Legal Entity Type: LIMITED LIABILITY COMPANY State or Country NEVADA Where Organized: Address: 2525 STARBUCKS WAY MINDEN, NEVADA 89423 Correspondent Correspondent FINNEGAN, HENDERSON, FARABOW, ET AL. Name: Correspondent JULIA ANNE MATHESON Address: 1300 I STREET, N.W. WASHINGTON, D.C. 20005-3315 Domestic Representative - Not Found Assignment 5 of 8

Conveyance: MERGER Reel/Frame: 2965/0489 Pages: 16 Date Recorded: May 12, 2004 Supporting assignment-tm-2965-0489.pdf Documents: Assignor Name: STARBUCKS U.S. BRANDS CORPORATION Execution Date: Feb. 17, 2004 Legal Entity Type: CORPORATION State or Country CALIFORNIA Where Organized: Assignee Name: STARBUCKS U.S. BRANDS, LLC Legal Entity Type: LIMITED PARTNERSHIP State or Country NEVADA Where Organized: Address: 2525 STARBUCKS WAY MINDEN, NEVADA 89423 Correspondent Correspondent FINNEGAN, HENDERSON, FARABOW ET AL Name: Correspondent JULIA ANNE MATHESON Address: 1300 I STREET, N.W. WASHINGTON, D.C. 20005-3515 Domestic Representative - Not Found Assignment 7 of 8

Conveyance: MERGER EFFECTIVE 09272009 Reel/Frame: 4075/0882 Pages: 21 Date Recorded: Oct. 09, 2009 Supporting assignment-tm-4075-0882.pdf Documents: Assignor Name: STARBUCKS U.S. BRANDS, LLC Execution Date: Sep. 27, 2009 Legal Entity Type: LIMITED LIABILITY COMPANY State or Country NEVADA Where Organized: Assignee Name: STARBUCKS CORPORATION Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Address: 2401 UTAH AVENUE SOUTH SEATTLE, WASHINGTON 98134 DBA, AKA, TA, DBA STARBUCKS COFFEE COMPANY Formerly: Correspondent Correspondent JULIA ANNE MATHESON Name: Correspondent 901 NEW YORK AVENUE, N.W. Address: WASHINGTON, DC 20001 Domestic Representative - Not Found Assignment 8 of 8

Conveyance: CHANGE OF NAME Reel/Frame: 6361/0644 Pages: 7 Date Recorded: May 08, 2018 Supporting assignment-tm-6361-0644.pdf Documents: Assignor Name: STARBUCKS CORPORATION, DBA Execution Date: Jan. 01, 2018 STARBUCKS COFFEE COMPANY Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Assignee Name: STARBUCKS CORPORATION Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Address: 2401 UTAH AVENUE SOUTH SEATTLE, WASHINGTON 98134 Correspondent Correspondent JULIA ANNE MATHESON Name: Correspondent HOGAN LOVELLS US LLP Address: 555 13TH STREET NW WASHINGTON, DC 20004 Domestic Representative - Not Found Proceedings

Summary Number of 9 Proceedings:

Type of Proceeding: Opposition

Proceeding 91243578 Filing Date: Sep 12, 2018 Number: Status: Terminated Status Date: Dec 10, 2018 Interlocutory ELIZABETH WINTER Attorney: Defendant Name: SwordPen Publishers LLC Correspondent ZEV LEWINSON Address: SWORDPEN PUBLISHERS LLC 141 AYERS COURT TEANECK NJ , 07666 UNITED STATES Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number JEW BUCKS SMART MONEY. RICH COFFEE. Abandoned - After Inter-Partes Decision 87637914 Plaintiff(s) Name: Starbucks Corporation Correspondent JULIA ANNE MATHESON Address: HOGAN LOVELLS US LLP 555 13TH ST NW WASHINGTON DC , 20004 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS REGISTERED AND RENEWED 75001848 2091940 STARBUCKS COFFEE REGISTERED AND RENEWED 75072277 2102737 STARBUCKS COFFEE REGISTERED AND RENEWED 75116661 2104933 STARBUCKS REGISTERED AND RENEWED 75362713 2176977 STARBUCKS COFFEE REGISTERED AND RENEWED 75362659 2178662 STARBUCKS COFFEE REGISTERED AND RENEWED 75386843 2184259 STARBUCKS COFFEE REGISTERED AND RENEWED 75386841 2227836 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS REGISTERED AND RENEWED 76975012 2696594 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS Registered 85110191 4429111 STARBUCKS RESERVE Registered 85592097 4433309 STARBUCKS Registered 85723897 4664181 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS COFFEE REGISTERED AND RENEWED 73701713 1542775 STARBUCKS COFFEE REGISTERED AND RENEWED 74348802 1815937 STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS COFFEE REGISTERED AND RENEWED 75001849 2091941 STARBUCKS COFFEE REGISTERED AND RENEWED 75362662 2176976 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. REGISTERED AND RENEWED 75932203 2553708 TRADE MARK STARBUCKS COFFEE REGISTERED AND RENEWED 75982978 2696192 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS COFFEE REGISTERED AND RENEWED 77009285 3259865 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Sep 12, 2018 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Sep 12, 2018 Oct 22, 2018 3 PENDING, INSTITUTED Sep 12, 2018 4 D REQ TO W/DRAW AS ATTORNEY Sep 18, 2018 5 RESPONSE DUE 30 DAYS (DUE DATE) Sep 20, 2018 Oct 20, 2018 6 D UNDELIVERABLE MAIL Oct 05, 2018 7 RESPONSE DUE 30 DAYS (DUE DATE) Oct 25, 2018 Nov 24, 2018 8 BD DECISION: OPP SUSTAINED Dec 10, 2018 9 TERMINATED Dec 10, 2018 Type of Proceeding: Opposition

Proceeding 91226839 Filing Date: Feb 26, 2016 Number: Status: Terminated Status Date: Jun 20, 2016 Interlocutory CHRISTEN M ENGLISH Attorney: Defendant Name: Jerry Grisaffi Correspondent JERRY GRISAFFI Address: 1115 SHORES BLVD ROCKWALL TX , 75087 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number KANNABUCKS Abandoned - After Inter-Partes Decision 86322391 Plaintiff(s) Name: Starbucks Corporation d/b/a Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER LLP, 901 NEW YORK AVENUE NW WASHINGTON DC , 20001 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS Registered 85110191 4429111 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Registered 85723897 4664181 STARBUCKS DISCOVERIES ICED CAFE FAVORITES Registered 85828981 4544446 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 STARBUCKS VIA Registered 85123958 4526055 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS ROAST REGISTERED AND RENEWED 74276676 1821547 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Feb 26, 2016 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Mar 11, 2016 Apr 20, 2016 3 PENDING, INSTITUTED Mar 11, 2016 4 NOTICE OF DEFAULT May 10, 2016 5 BD DECISION: SUSTAINED Jun 20, 2016 6 TERMINATED Jun 20, 2016 Type of Proceeding: Opposition

Proceeding 91225654 Filing Date: Dec 14, 2015 Number: Status: Terminated Status Date: Jan 20, 2016 Interlocutory MARY CATHERINE FAINT Attorney: Defendant Name: Mark Weiss Correspondent LIEL HOLLANDER Address: HOLLANDER LAW PC 10 BOND ST STE 420 GREAT NECK NY , 11021-2409 UNITED STATES Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUDS Abandoned - After Inter-Partes Decision 86248104 Plaintiff(s) Name: Starbucks Corporation d/b/a Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER LLP 901 NEW YORK AVENUE NW WASHINGTON DC , 20001 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Registered 85110191 4429111 STARBUCKS Registered 85723897 4664181 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Dec 14, 2015 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jan 05, 2016 Feb 14, 2016 3 PENDING, INSTITUTED Jan 05, 2016 4 W/DRAW OF APPLICATION Jan 14, 2016 5 BD DECISION: SUSTAINED Jan 20, 2016 6 TERMINATED Jan 20, 2016 Type of Proceeding: Cancellation

Proceeding 92058738 Filing Date: Feb 24, 2014 Number: Status: Terminated Status Date: Sep 15, 2014 Interlocutory MARY CATHERINE FAINT Attorney: Defendant Name: Jose Hilario Madero Marcos Correspondent JOSE HILARIO MADERO MARCOS Address: ARQ PEDRO RAMIREZ VAZQUEZ #200-10, COL VALLE ORIENTE NUEVO LEON , 66269 MEXICO Correspondent e- [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number MADERBUCKS Cancelled - Section 18 85639369 4442248 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER LLP, 901 NEW YORK AVENUE NW WASHINGTON DC , 20001-4413 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS RESERVE Registered 85592097 4433309 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Feb 24, 2014 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Feb 25, 2014 Apr 06, 2014 3 PENDING, INSTITUTED Feb 25, 2014 4 D REQ TO W/DRAW AS ATTORNEY Apr 07, 2014 5 RESPONSE DUE 30 DAYS (DUE DATE) May 02, 2014 Jun 01, 2014 6 P CHANGE OF CORRESP ADDRESS Jun 24, 2014 7 RESPONSE DUE 30 DAYS (DUE DATE) Jul 16, 2014 Aug 15, 2014 8 BD DECISION: GRANTED Sep 05, 2014 9 COMMR ORDER CANCELLING REG Sep 15, 2014 10 TERMINATED Sep 15, 2014 Type of Proceeding: Cancellation

Proceeding 92058671 Filing Date: Feb 11, 2014 Number: Status: Terminated Status Date: Jan 14, 2016 Interlocutory BENJAMIN U OKEKE Attorney: Defendant Name: Starbuzz Tobacco, Inc. dba Starbuzz Tobacco Correspondent NATU J PATEL Address: THE PATEL LAW FIRM PC 22952 MILL CREEK DRIVE LAGUNA HILLS CA , 92653 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUZZ AFTERBURNER Cancelled - Section 18 77840980 4422168 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW ET AL 901 NEW YORK AVENUE NW WASHINGTON DC , 20001-4413 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS COFFEE Section 8 and 15 - Accepted and Acknowledged 77365176 3702367 STARBUCKS VIA Section 8 and 15 - Accepted and Acknowledged 85371320 4276573 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 STARBUCKS REFRESHERS Section 8 and 15 - Accepted and Acknowledged 85090198 4230439 STARBUCKS Registered 85110191 4429111 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS COFFEE Cancelled - Section 8 78254552 3674445 STARBUCKS Cancelled - Section 8 78254886 3670936 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Feb 11, 2014 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Feb 12, 2014 Mar 24, 2014 3 PENDING, INSTITUTED Feb 12, 2014 4 D CHANGE OF CORRESP ADDRESS Mar 22, 2014 5 ANSWER Mar 23, 2014 6 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS May 22, 2014 7 SUSPENDED Jun 24, 2014 8 CHANGE OF CORRESP ADDRESS Jun 24, 2014 9 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jul 22, 2014 10 SUSPENDED Aug 19, 2014 11 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jan 13, 2015 12 SUSPENDED Jan 23, 2015 13 STIP TO SUSP PEND SETTL NEGOTIATIONS Apr 17, 2015 14 SUSPENDED Apr 17, 2015 15 STIP TO SUSP PEND SETTL NEGOTIATIONS Jun 11, 2015 16 SUSPENDED Jun 11, 2015 17 STIP TO SUSP PEND SETTL NEGOTIATIONS Jul 10, 2015 18 SUSPENDED Jul 10, 2015 19 STIP TO SUSP PEND SETTL NEGOTIATIONS Sep 10, 2015 20 SUSPENDED Sep 10, 2015 21 VOLUNTARY SURRENDER OF REGISTRATION Dec 09, 2015 22 BD DECISION: GRANTED Jan 07, 2016 23 COMMR ORDER CANCELLING REG Jan 14, 2016 24 TERMINATED Jan 14, 2016 Type of Proceeding: Cancellation

Proceeding 92058344 Filing Date: Dec 05, 2013 Number: Status: Terminated Status Date: Mar 26, 2014 Interlocutory GEORGE POLOGEORGIS Attorney: Defendant Name: Pacific Republic, Inc. Correspondent PACIFIC REPUBLIC INC Address: 4427 GLEN CANYON CIR PITTSBURG CA , 94565 UNITED STATES Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number G-BUCKS Cancelled - Section 18 85394842 4118528 G-BUCKS Cancelled - Section 18 85397619 4118664 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER 901 NEW YORK AVENUE NW WASHINGTON DC , 20001 4413 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] , jacob.mersin mail: [email protected] Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540784 1372630 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS ROAST REGISTERED AND RENEWED 74276676 1821547 STARBUCKS COFFEE REGISTERED AND RENEWED 75070283 2047491 STARBUCKS COFFEE REGISTERED AND RENEWED 75362697 2189461 STARBUCKS BARISTA Cancelled - Section 8 75372701 2177000 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 76607183 3667071 STARBUCKS COFFEE Cancelled - Section 8 76607184 3609070 STARBUCKS REGISTERED AND RENEWED 76589364 3259720 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS COFFEE Section 8 and 15 - Accepted and Acknowledged 77365176 3702367 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS COFFEE REGISTERED AND RENEWED 77091297 3306104 STARBUCKS COFFEE Cancelled - Section 8 77010955 3506956 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS COFFEE Cancelled - Section 8 78254552 3674445 STARBUCKS Cancelled - Section 8 78254886 3670936 STARBUCKS REGISTERED AND RENEWED 78451696 3027528 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS INTERACTIVE CUP REGISTERED AND RENEWED 78847449 3272088 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 MY STARBUCKS REWARDS Cancelled - Section 8 85423162 4153316 STARBUCKS VIA Section 8 and 15 - Accepted and Acknowledged 85371320 4276573 STARBUCKS Registered 85110191 4429111 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Dec 05, 2013 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Dec 10, 2013 Jan 19, 2014 3 PENDING, INSTITUTED Dec 10, 2013 4 NOTICE OF DEFAULT Feb 03, 2014 5 BD DECISION: GRANTED Mar 20, 2014 6 COMMR ORDER CANCELLING REG Mar 26, 2014 7 TERMINATED Mar 26, 2014 Type of Proceeding: Opposition

Proceeding 91189113 Filing Date: Mar 04, 2009 Number: Status: Terminated Status Date: May 22, 2009 Interlocutory JENNIFER KRISP Attorney: Defendant Name: A Slice of Heaven, LLC Correspondent PHYLLIS LAMKEN Address: 545 West Broadway, P.O. Box 9370 JACKSON WY , 83002-9470 UNITED STATES Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number JOEBUCKS Abandoned - After Inter-Partes Decision 77490607 Plaintiff(s) Name: Starbucks Corporation d/b/a Starbucks Coffee Company, Starbucks U.S. Brands, LLC Correspondent Julia Anne Matheson Address: Finnegan, Henderson, Farabow, Garrett et al. 901 New York Avenue, N.W. Washington DC , 20001 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] , larry.w mail: [email protected] Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Mar 04, 2009 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Mar 04, 2009 Apr 13, 2009 3 PENDING, INSTITUTED Mar 04, 2009 4 ANSWER Apr 06, 2009 5 STIP TO SUSPEND PEND SETTLEMENT NEGOTNS May 11, 2009 6 SUSPENDED May 11, 2009 7 WITHDRAWAL OF APPLICATION May 20, 2009 8 BOARD'S DECISION: SUSTAINED May 22, 2009 9 TERMINATED May 22, 2009 Type of Proceeding: Opposition

Proceeding 91178565 Filing Date: Jul 25, 2007 Number: Status: Terminated Status Date: Nov 28, 2007 Interlocutory ELIZABETH A DUNN Attorney: Defendant Name: Nags Head Shop Correspondent Pamela Price/Nags Head Shop Address: 1171 Duck Road Duck NC , 27949 UNITED STATES Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARDUCKS Abandoned - After Inter-Partes Decision 78787725 Plaintiff(s) Name: Starbucks Corporation d/b/a Starbucks Coffee Company, Starbucks U.S. Brands, LLC Correspondent Julia Anne Matheson Address: Finnegan Henderson Farabow Garrett and Dunner LLP 901 New York Avenue, N.W. Washington DC , 20001 UNITED STATES Correspondent e- [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE REGISTERED AND RENEWED 75061642 2028943 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 75362653 2176974 STARBUCKS COFFEE REGISTERED AND RENEWED 75061641 2024105 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Jul 25, 2007 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jul 25, 2007 Sep 03, 2007 3 PENDING, INSTITUTED Jul 25, 2007 4 NOTICE OF DEFAULT Sep 27, 2007 5 BOARD'S DECISION: SUSTAINED Nov 27, 2007 6 TERMINATED Nov 28, 2007

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US Serial Number: 73093437 Application Filing Jul. 14, 1976 Date: US Registration 1098925 Registration Date: Aug. 08, 1978 Number: Register: Principal Mark Type: Trademark Status: The registration has been renewed. Status Date: Aug. 14, 2018

Mark Information

Mark Literal STARBUCKS COFFEE-TEA-SPICES Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Disclaimer: APPLICANT CLAIMS NO EXCLUSIVE RIGHTS IN THE WORDS "COFFEE," "TEA" AND "SPICES" AS THE NAMES OF THE GOODS IDENTIFIED HEREIN. Design Search 02.03.19 - Bathing suits (women wearing); Underclothes (women wearing); Nude women, women wearing underclothes, bathing suits Code(s): or brief attire; Underwear (women wearing); Lingerie (women wearing) 24.05.01 - Seals, circular or elliptical; Circular or elliptical seals 26.01.27 - Circles containing irregular exterior lining or elements not amounting to a decorative border Goods and Services

For: COFFEE, TEA, SPICES AND COCOA International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Mar. 29, 1971 Use in Commerce: Mar. 29, 1971 Basis Information (Case Level)

Filed Use: Yes Currently Use: Yes Amended Use: No Filed ITU: No Currently ITU: No Amended ITU: No Filed 44D: No Currently 44D: No Amended 44D: No Filed 44E: No Currently 44E: No Amended 44E: No Filed 66A: No Currently 66A: No Filed No Basis: No Currently No Basis: No Current Owner(s) Information Owner Name: STARBUCKS CORPORATION Owner Address: 2401 UTAH AVENUE SOUTH SEATTLE, WASHINGTON 98134 UNITED STATES Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Attorney/Correspondence Information

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 008957.2375 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] dctmfili Correspondent e- Yes mail: [email protected] dctrademark@hoganlovells mail Authorized: .com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Aug. 14, 2018 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Aug. 14, 2018 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 70187 Aug. 14, 2018 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 70187 Aug. 14, 2018 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 70187 Aug. 02, 2018 TEAS SECTION 8 & 9 RECEIVED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Aug. 08, 2017 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Aug. 18, 2008 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 60132 Aug. 18, 2008 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Aug. 12, 2008 ASSIGNED TO PARALEGAL 60132 Aug. 05, 2008 TEAS SECTION 8 & 9 RECEIVED Dec. 31, 2007 CASE FILE IN TICRS Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Oct. 12, 2006 REVIEW OF CORRESPONDENCE COMPLETE 59315 Nov. 28, 2005 PAPER RECEIVED Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Oct. 14, 1998 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Aug. 05, 1998 REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 Aug. 05, 1998 REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Aug. 08, 2018 TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Aug. 14, 2018 Assignment Abstract Of Title Information

Summary Total Assignments: 11 Registrant: STARBUCK'S COFFEE COMPANY

Assignment 1 of 11

Conveyance: SECURITY INTEREST Reel/Frame: 0552/0477 Pages: 3 Date Recorded: Feb. 06, 1987 Supporting No Supporting Documents Available Documents: Assignor Name: STARBUCK'S COFFEE COMPANY Execution Date: Dec. 15, 1986 Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Assignee Name: STANDARD CHARTERED BANK Legal Entity Type: CORPORATION State or Country GREAT BRITAIN Where Organized: Address: No Assignee Address Found Correspondent Correspondent STANDARD CHARTERED BANK Name: Correspondent STE. 3400, 50 CALIFORNIA ST. Address: SAN FRANCISCO, CA 9411 Domestic Representative - Not Found Assignment 2 of 11

Conveyance: RELEASE BY SECURED PARTY Reel/Frame: 0573/0400 Pages: 2 Date Recorded: Aug. 28, 1987 Supporting No Supporting Documents Available Documents: Assignor Name: STANDARD CHATTERED BANK Execution Date: Aug. 14, 1987 Legal Entity Type: CORPORATION State or Country GREAT BRITAIN Where Organized: Assignee Name: STARBUCKS COFFEE COMPANY Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Address: No Assignee Address Found Correspondent Correspondent CHRISTENSEN, O'CONNORE, ET AL. Name: Correspondent 2700 WESTIN BLDG. Address: 2001 SIXTH AVE. SEATTLE, WA 98121 Domestic Representative - Not Found Assignment 4 of 11

Conveyance: ASSIGNS THE ENTIRE INTEREST AND THE GOODWILL Reel/Frame: 0875/0412 Pages: 6 Date Recorded: Nov. 04, 1991 Supporting No Supporting Documents Available Documents: Assignor Name: STARBUCKS COFFEE COMPANY Execution Date: Aug. 14, 1987 Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Assignee Name: STARBUCKS ACQUISITION CORPORATION Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Address: 2010 AIRPORT WAY STREET SEATTLE, WASHINGTON 98134 Correspondent Correspondent DAVID M. LANDAU Name: Correspondent PRESTON, THORGRIMSON, SHIDLER , ET AL Address: 5400 COLUMBIA CENTER 701 FIFTH AVENUE SEATTLE, WA 98104-7078 Domestic Representative - Not Found Assignment 5 of 11

Summary Number of 5 Proceedings:

Type of Proceeding: Opposition Proceeding 91243578 Filing Date: Sep 12, 2018 Number: Status: Terminated Status Date: Dec 10, 2018 Interlocutory ELIZABETH WINTER Attorney: Defendant Name: SwordPen Publishers LLC Correspondent ZEV LEWINSON Address: SWORDPEN PUBLISHERS LLC 141 AYERS COURT TEANECK NJ , 07666 UNITED STATES Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number JEW BUCKS SMART MONEY. RICH COFFEE. Abandoned - After Inter-Partes Decision 87637914 Plaintiff(s) Name: Starbucks Corporation Correspondent JULIA ANNE MATHESON Address: HOGAN LOVELLS US LLP 555 13TH ST NW WASHINGTON DC , 20004 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS REGISTERED AND RENEWED 75001848 2091940 STARBUCKS COFFEE REGISTERED AND RENEWED 75072277 2102737 STARBUCKS COFFEE REGISTERED AND RENEWED 75116661 2104933 STARBUCKS REGISTERED AND RENEWED 75362713 2176977 STARBUCKS COFFEE REGISTERED AND RENEWED 75362659 2178662 STARBUCKS COFFEE REGISTERED AND RENEWED 75386843 2184259 STARBUCKS COFFEE REGISTERED AND RENEWED 75386841 2227836 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS REGISTERED AND RENEWED 76975012 2696594 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS Registered 85110191 4429111 STARBUCKS RESERVE Registered 85592097 4433309 STARBUCKS Registered 85723897 4664181 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS COFFEE REGISTERED AND RENEWED 73701713 1542775 STARBUCKS COFFEE REGISTERED AND RENEWED 74348802 1815937 STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS COFFEE REGISTERED AND RENEWED 75001849 2091941 STARBUCKS COFFEE REGISTERED AND RENEWED 75362662 2176976 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182

CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. 75932203 2553708 TRADE MARK REGISTERED AND RENEWED STARBUCKS COFFEE REGISTERED AND RENEWED 75982978 2696192 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS COFFEE REGISTERED AND RENEWED 77009285 3259865 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Sep 12, 2018 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Sep 12, 2018 Oct 22, 2018 3 PENDING, INSTITUTED Sep 12, 2018 4 D REQ TO W/DRAW AS ATTORNEY Sep 18, 2018 5 RESPONSE DUE 30 DAYS (DUE DATE) Sep 20, 2018 Oct 20, 2018 6 D UNDELIVERABLE MAIL Oct 05, 2018 7 RESPONSE DUE 30 DAYS (DUE DATE) Oct 25, 2018 Nov 24, 2018 8 BD DECISION: OPP SUSTAINED Dec 10, 2018 9 TERMINATED Dec 10, 2018 Type of Proceeding: Opposition

Proceeding 91088808 Filing Date: Aug 31, 1992 Number: Status: Terminated Status Date: Jun 03, 1993 Interlocutory PAULA T HAIRSTON Attorney: Defendant Name: FAMILY RESTAURANTS ASSOCIATES Correspondent ROBERT G. MCMORROW Address: SUGHRUE, MION, ZINN, MACPEAK & SEAS 2100 PENNSYLVANIA AVENUE, N.W. WASHINGTON DC , 20037 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number STARBUCK'S Abandoned - After Inter-Partes Decision 74180261 Plaintiff(s) Name: STARBUCKS CORPORATION Correspondent MARC C. LEVY Address: PRESTON, THORFGRIMSON, SHIDLER, GATES & ELLIS 5000 COLUMBIA CENTER - 701 FIFTH AVENUE SEATTLE WA , 98104-7078 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Aug 31, 1992 2 NOTICE SENT; ANSWER DUE (DUE DATE) Nov 10, 1992 Dec 21, 1992 3 PENDING, INSTITUTED Nov 10, 1992 4 WITHDRAWAL OF APPLICATION Oct 29, 1992 5 BOARD'S DECISION: SUSTAINED Feb 09, 1993 6 TERMINATED Jun 03, 1993 Reg. No. 1,542,775 STARBUCKS CORPORATION (WASHINGTON CORPORATION) 2401 Utah Avenue South Registered Jun. 06, 1989 Seattle, WASHINGTON 98134 CLASS 43: RESTAURANT SERVICES FEATURING COFFEE AND ESPRESSO Renewal Term Begins BEVERAGES AND ALSO SERVING SANDWICHES AND BREAKFASTS Jun. 06, 2019 FIRST USE 10-23-1987; IN COMMERCE 10-23-1987

10 Year OWNER OF U.S. REG. NO. 1452329, 1417602 Renewal/Amended No claim is made to the exclusive right to use the following apart from the mark as shown: Int. Cl.: 43 "COFFEE" Service Mark SER. NO. 73-701,713, FILED 01-11-1988 Trademark Principal Register Generated on: This page was generated by TSDR on 2019-08-05 17:34:35 EDT Mark: STARBUCKS COFFEE

US Serial Number: 73701713 Application Filing Jan. 11, 1988 Date: US Registration 1542775 Registration Date: Jun. 06, 1989 Number: Register: Principal Mark Type: Trademark, Service Mark Status: The registration has been renewed. Status Date: Feb. 04, 2019 Publication Date: Mar. 14, 1989

Mark Information

Mark Literal STARBUCKS COFFEE Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Disclaimer: "COFFEE" Design Search 04.03.03 - Mermaids; Triton Code(s): 24.05.01 - Circular or elliptical seals; Seals, circular or elliptical Related Properties Information

Claimed Ownership 1417602, 1452329 of US Registrations: Goods and Services

For: [ COFFEE ] International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: SECTION 8 - CANCELLED Basis: 1(a) First Use: Oct. 23, 1987 Use in Commerce: Oct. 23, 1987

For: RESTAURANT SERVICES FEATURING COFFEE AND ESPRESSO BEVERAGES AND ALSO SERVING SANDWICHES AND BREAKFASTS International 043 - Primary Class U.S Class(es): 100, 101 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Oct. 23, 1987 Use in Commerce: Oct. 23, 1987 Basis Information (Case Level)

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 008957.2384 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Feb. 04, 2019 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Feb. 04, 2019 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 74886 Feb. 04, 2019 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 74886 Feb. 04, 2019 AMENDMENT UNDER SECTION 7 - ISSUED 74886 Feb. 04, 2019 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 74886 Jan. 08, 2019 TEAS SECTION 8 & 9 RECEIVED Jan. 08, 2019 TEAS SECTION 7 REQUEST RECEIVED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Jun. 06, 2018 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jan. 03, 2017 NOTICE OF SUIT Jan. 03, 2017 NOTICE OF SUIT Dec. 14, 2009 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 60132 Dec. 14, 2009 REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8 60132 Dec. 14, 2009 REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED 60132 Dec. 07, 2009 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED 60132 Dec. 07, 2009 TEAS SECTION 8 & 9 RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Aug. 21, 2008 CASE FILE IN TICRS Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Aug. 29, 2006 REVIEW OF CORRESPONDENCE COMPLETE 59315 Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Dec. 15, 1995 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Apr. 25, 1995 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Jun. 06, 1989 REGISTERED-PRINCIPAL REGISTER Mar. 14, 1989 PUBLISHED FOR OPPOSITION Feb. 10, 1989 NOTICE OF PUBLICATION Nov. 30, 1988 APPROVED FOR PUB - PRINCIPAL REGISTER Oct. 11, 1988 CORRESPONDENCE RECEIVED IN LAW OFFICE Sep. 01, 1988 NON-FINAL ACTION MAILED Jan. 11, 1988 CORRESPONDENCE RECEIVED IN LAW OFFICE Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Jun. 06, 2019 Change in Yes Registration: Amendment to a In the Heading and statement, Column 1, line 12,"42" is deleted, and 43 is inserted. Registration/Renewal Certificate: TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Feb. 04, 2019 Assignment Abstract Of Title Information

Summary Total Assignments: 6 Registrant: STARBUCKS CORPORATION

Assignment 1 of 6

Conveyance: MERGER Reel/Frame: 2950/0842 Pages: 16 Date Recorded: May 12, 2004 Supporting assignment-tm-2950-0842.pdf Documents: Assignor Name: STARBUCKS U.S. BRANDS CORPORATION Execution Date: Feb. 17, 2004 Legal Entity Type: CORPORATION State or Country CALIFORNIA Where Organized: Assignee Name: STARBUCKS U.S. BRANDS, LLC Legal Entity Type: LIMITED PARTNERSHIP State or Country NEVADA Where Organized: Address: 2525 STARBUCKS WAY MINDEN, NEVADA 89423 Correspondent Correspondent FINNEGAN, HENDERSON, FARABOW, GARRETT Name: Correspondent & DUNNER, L.L.P. Address: JULIA ANNE MATHESON 1300 I STREET, N.W. WASHINGTON, D.C. 20005-3515 Domestic Representative - Not Found Assignment 4 of 6 Conveyance: MERGER Reel/Frame: 2965/0489 Pages: 16 Date Recorded: May 12, 2004 Supporting assignment-tm-2965-0489.pdf Documents: Assignor Name: STARBUCKS U.S. BRANDS CORPORATION Execution Date: Feb. 17, 2004 Legal Entity Type: CORPORATION State or Country CALIFORNIA Where Organized: Assignee Name: STARBUCKS U.S. BRANDS, LLC Legal Entity Type: LIMITED PARTNERSHIP State or Country NEVADA Where Organized: Address: 2525 STARBUCKS WAY MINDEN, NEVADA 89423 Correspondent Correspondent FINNEGAN, HENDERSON, FARABOW ET AL Name: Correspondent JULIA ANNE MATHESON Address: 1300 I STREET, N.W. WASHINGTON, D.C. 20005-3515 Domestic Representative - Not Found Assignment 5 of 6

Summary Number of 2 Proceedings:

Type of Proceeding: Opposition

CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. REGISTERED AND RENEWED 75932203 2553708 TRADE MARK STARBUCKS COFFEE REGISTERED AND RENEWED 75982978 2696192 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS COFFEE REGISTERED AND RENEWED 77009285 3259865 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Sep 12, 2018 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Sep 12, 2018 Oct 22, 2018 3 PENDING, INSTITUTED Sep 12, 2018 4 D REQ TO W/DRAW AS ATTORNEY Sep 18, 2018 5 RESPONSE DUE 30 DAYS (DUE DATE) Sep 20, 2018 Oct 20, 2018 6 D UNDELIVERABLE MAIL Oct 05, 2018 7 RESPONSE DUE 30 DAYS (DUE DATE) Oct 25, 2018 Nov 24, 2018 8 BD DECISION: OPP SUSTAINED Dec 10, 2018 9 TERMINATED Dec 10, 2018 Type of Proceeding: Opposition

CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. 75932203 2553708 TRADE MARK REGISTERED AND RENEWED STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Jun 11, 2018 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jun 11, 2018 Jul 21, 2018 3 PENDING, INSTITUTED Jun 11, 2018 4 ANSWER Jul 23, 2018 5 W/DRAW OF OPPOSITION Aug 02, 2018 6 BD DECISION: DISMISSED W/ PREJ Aug 10, 2018 7 TERMINATED Aug 10, 2018 Reg. No. 1,815,937 STARBUCKS CORPORATION (WASHINGTON CORPORATION) 2401 Utah Avenue South Registered Jan. 11, 1994 Seattle, WASHINGTON 98134 CLASS 21: [ hand operated coffee grinders and coffee mills, ] non electric coffee makers, Amended Jun. 04, 2019 insulated cups, reusable non paper coffee filters, [ beverage stowaways (cup holders for use on car and boat dashboards), ] non paper coasters, thermal insulated bottles, and housewares; Int. Cl.: 21, 30, 35, 43 namely, coffee cups, non electric coffee pots not of precious metal, cups, mugs, dishes, Service Mark trivets, and canisters FIRST USE 10-20-1992; IN COMMERCE 10-20-1992 Trademark CLASS 30: ground and whole bean coffee, cocoa, [ tea, ] powdered chocolate [ and powdered Principal Register vanilla, muffins, pastries, cookies, breads, granola, and candy; namely, chocolates, chocolate covered coffee beans, chocolate covered cherries, and chocolate covered almonds ]

FIRST USE 9-1-1992; IN COMMERCE 9-1-1992

CLASS 35: retail store services featuring of all of the above goods as well as decorative magnets, [ paper coffee filters, ] and electric appliances; namely, power operated coffee grinders, espresso makers, coffee makers, percolators, and coffee pots; [ distributorship services of all the foregoing goods; ]

FIRST USE 8-30-1992; IN COMMERCE 8-30-1992

CLASS 43: restaurant and cafe services

FIRST USE 8-30-1992; IN COMMERCE 8-30-1992

The mark is lined to indicate the color green. Color is claimed as a feature of the mark.

OWNER OF U.S. REG. NO. 1098925, 1372630, 1452359, 1417384, 1417602, 1444549, 1542775

No claim is made to the exclusive right to use the following apart from the mark as shown: "COFFEE"

SER. NO. 74-348,802, FILED 01-15-1993

Asterisks *..* identify additional (new) wording in the goods/services.

For: [ hand operated coffee grinders and coffee mills, ] non electric coffee makers, insulated cups, reusable non paper coffee filters, [ beverage stowaways (cup holders for use on car and boat dashboards), ] non paper coasters, thermal insulated bottles, and housewares; namely, coffee cups, non electric coffee pots not of precious metal, cups, mugs, dishes, trivets, and canisters International 021 - Primary Class U.S Class(es): 002, 013, 023, 029, 030, 033, 040, 050 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Oct. 20, 1992 Use in Commerce: Oct. 20, 1992

For: ground and whole bean coffee, cocoa, [ tea, ] powdered chocolate [ and powdered vanilla, muffins, pastries, cookies, breads, granola, and candy; namely, chocolates, chocolate covered coffee beans, chocolate covered cherries, and chocolate covered almonds ] International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Sep. 01, 1992 Use in Commerce: Sep. 01, 1992

For: retail store services featuring of all of the above goods as well as decorative magnets, [ paper coffee filters, ] and electric appliances; namely, power operated coffee grinders, espresso makers, coffee makers, percolators, and coffee pots; [ distributorship services of all the foregoing goods; ] International 035 - Primary Class U.S Class(es): 100, 101, 102 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Aug. 30, 1992 Use in Commerce: Aug. 30, 1992

For: restaurant and cafe services International 043 - Primary Class U.S Class(es): 100, 101 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Aug. 30, 1992 Use in Commerce: Aug. 30, 1992 Basis Information (Case Level)

Filed Use: Yes Currently Use: Yes Filed ITU: No Currently ITU: No Filed 44D: No Currently 44E: No Filed 44E: No Currently 66A: No Filed 66A: No Currently No Basis: No Filed No Basis: No Current Owner(s) Information

Owner Name: STARBUCKS CORPORATION Owner Address: 2401 UTAH AVENUE SOUTH SEATTLE, WASHINGTON UNITED STATES 98134 Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Attorney/Correspondence Information

Attorney of Record Attorney Name: JULIA A. MATHESON Docket Number: 08957.2376 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JULIA A. MATHESON Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA UNITED STATES 20004 Phone: +1 202 637 5600 Fax: +1 202 637 5910 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number May 02, 2019 AMENDMENT UNDER SECTION 7 - ISSUED 67723 Apr. 19, 2019 ASSIGNED TO PARALEGAL 67723 Apr. 04, 2019 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 59136 Mar. 11, 2019 TEAS SECTION 7 REQUEST RECEIVED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jan. 24, 2014 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Jan. 24, 2014 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 75184 Jan. 24, 2014 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 75184 Jan. 09, 2014 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED 75184 Jan. 09, 2014 TEAS SECTION 8 & 9 RECEIVED Apr. 15, 2011 CASE FILE IN TICRS Mar. 21, 2011 CASE FILE IN TICRS Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Oct. 04, 2004 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Oct. 04, 2004 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Jul. 12, 2004 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Jul. 27, 2000 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Feb. 01, 2000 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Jan. 11, 1994 REGISTERED-PRINCIPAL REGISTER Sep. 21, 1993 PUBLISHED FOR OPPOSITION Aug. 20, 1993 NOTICE OF PUBLICATION Jul. 16, 1993 APPROVED FOR PUB - PRINCIPAL REGISTER Jul. 09, 1993 CORRESPONDENCE RECEIVED IN LAW OFFICE Apr. 27, 1993 NON-FINAL ACTION MAILED Apr. 08, 1993 ASSIGNED TO EXAMINER 61700 Apr. 08, 1993 ASSIGNED TO EXAMINER 61700 Apr. 08, 1993 ASSIGNED TO EXAMINER 61700 Mar. 30, 1993 ASSIGNED TO EXAMINER 69817 TM Staff and Location Information

TM Staff Information - None File Location Current Location: TMEO LAW OFFICE 9 Date in Location: May 02, 2019 Assignment Abstract Of Title Information

Summary Total Assignments: 6 Registrant: Starbucks Corporation Assignment 1 of 6

Summary Number of 2 Proceedings:

Type of Proceeding: Opposition

Proceeding 91243578 Filing Date: Sep 12, 2018 Number: Status: Terminated Status Date: Dec 10, 2018 Interlocutory ELIZABETH WINTER Attorney: Defendant Name: SwordPen Publishers LLC Correspondent ZEV LEWINSON Address: SWORDPEN PUBLISHERS LLC 141 AYERS COURT TEANECK NJ UNITED STATES , 07666 Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number JEW BUCKS SMART MONEY. RICH COFFEE. Abandoned - After Inter-Partes Decision 87637914 Plaintiff(s) Name: Starbucks Corporation Correspondent JULIA ANNE MATHESON Address: HOGAN LOVELLS US LLP 555 13TH ST NW WASHINGTON DC UNITED STATES , 20004 Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS REGISTERED AND RENEWED 75001848 2091940 STARBUCKS COFFEE REGISTERED AND RENEWED 75072277 2102737 STARBUCKS COFFEE REGISTERED AND RENEWED 75116661 2104933 STARBUCKS REGISTERED AND RENEWED 75362713 2176977 STARBUCKS COFFEE REGISTERED AND RENEWED 75362659 2178662 STARBUCKS COFFEE REGISTERED AND RENEWED 75386843 2184259 STARBUCKS COFFEE REGISTERED AND RENEWED 75386841 2227836 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS REGISTERED AND RENEWED 76975012 2696594 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS Registered 85110191 4429111 STARBUCKS RESERVE Registered 85592097 4433309 STARBUCKS Registered 85723897 4664181 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS COFFEE REGISTERED AND RENEWED 73701713 1542775 STARBUCKS COFFEE REGISTERED AND RENEWED 74348802 1815937 STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS COFFEE REGISTERED AND RENEWED 75001849 2091941 STARBUCKS COFFEE REGISTERED AND RENEWED 75362662 2176976 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182

Proceeding 91241726 Filing Date: Jun 11, 2018 Number: Status: Terminated Status Date: Aug 10, 2018 Interlocutory ELIZABETH WINTER Attorney: Defendant Name: Intellectual Plus Pty Limited Correspondent ALLISON R IMBER Address: ALLEN DYER DOPPELT MILBRATH + GILCHRIST PA 255 S ORANGE AVE STE 1401 ORLANDO FL UNITED STATES , 32801-3460 Correspondent e- [email protected] , [email protected] mail: Associated marks Registration Mark Application Status Serial Number Number ZARRAFFA'S COFFEE Registered 86337122 5742349 Plaintiff(s) Name: Starbucks Corporation d/b/a Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: HOGAN LOVELLS US LLP 555 13TH ST NW, COLUMBIA SQ WASHINGTON DC UNITED STATES , 20004 Correspondent e- [email protected] , [email protected] , [email protected] , julia.matheson@hog mail: anlovells.com , [email protected] Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS COFFEE REGISTERED AND RENEWED 73701713 1542775 STARBUCKS COFFEE REGISTERED AND RENEWED 74348802 1815937 STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS COFFEE REGISTERED AND RENEWED 75001849 2091941 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. REGISTERED AND RENEWED 75932203 2553708 TRADE MARK STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Jun 11, 2018 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jun 11, 2018 Jul 21, 2018 3 PENDING, INSTITUTED Jun 11, 2018 4 ANSWER Jul 23, 2018 5 W/DRAW OF OPPOSITION Aug 02, 2018 6 BD DECISION: DISMISSED W/ PREJ Aug 10, 2018 7 TERMINATED Aug 10, 2018 Reg. No. 1,815,938 STARBUCKS CORPORATION (WASHINGTON CORPORATION) 2401 Utah Avenue South Registered Jan. 11, 1994 Seattle, WASHINGTON 98134 CLASS 21: [ hand operated coffee grinders and coffee mills, ] non electric coffee makers, Amended Jun. 04, 2019 insulated cups, reusable non paper coffee filters, [ beverage stowaways (cup holders for use on car and boat dashboards), ] non paper coasters, thermal insulated bottles, and housewares; Int. Cl.: 21, 30, 35, 43 namely, coffee cups, non electric coffee pots not of precious metal, cups, mugs, dishes, Service Mark trivets, and canisters FIRST USE 10-20-1992; IN COMMERCE 10-20-1992 Trademark CLASS 30: ground and whole bean coffee, cocoa, [ tea, ] powdered chocolate [ and powdered Principal Register vanilla, muffins, pastries, cookies, breads, granola, and candy; namely, chocolates, chocolate covered coffee beans, chocolate covered cherries, and chocolate covered almonds ]

FIRST USE 9-1-1992; IN COMMERCE 9-1-1992

CLASS 35: retail store services featuring the above goods as well as decorative magnets, [ paper coffee filters, ] and electric appliances; namely, power operated coffee grinders, espresso makers, coffee makers, percolators, and coffee pots; [ distributorship services of all the foregoing goods; ]

FIRST USE 8-30-1992; IN COMMERCE 8-30-1992

CLASS 43: restaurant and cafe services

FIRST USE 8-30-1992; IN COMMERCE 8-30-1992

OWNER OF U.S. REG. NO. 1098925, 1372630, 1452359, 1417384, 1417602, 1444549, 1542775

The mark is lined to indicate the color green. Color is not claimed as a feature of the mark.

No claim is made to the exclusive right to use the following apart from the mark as shown: "COFFEE"

SER. NO. 74-348,803, FILED 01-15-1993 Generated on: This page was generated by TSDR on 2019-08-06 09:24:34 EDT Mark: STARBUCKS COFFEE

US Serial Number: 74348803 Application Filing Jan. 15, 1993 Date: US Registration 1815938 Registration Date: Jan. 11, 1994 Number: Register: Principal Mark Type: Trademark, Service Mark Status: The registration has been renewed. Status Date: Jan. 24, 2014 Publication Date: Sep. 21, 1993

Mark Information

Mark Literal STARBUCKS COFFEE Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Lining and The mark is lined to indicate the color green. Color is not claimed as a feature of the mark. Stippling Statement: Disclaimer: "COFFEE" Design Search 01.01.10 - Stars, three or more; Three or more stars Code(s): 01.01.13 - Stars - multiple stars with five points 02.03.01 - Busts of women facing forward; Heads of women facing forward; Women - head, portraiture or busts facing forward; Portraiture of women facing forward 02.03.02 - Silhouettes of women; Women depicted as shadows or silhouettes of women 24.09.07 - Advertising, banners; Banners 24.11.02 - Crowns open at the top 26.01.18 - Three or more concentric circles; Circles, three or more concentric; Concentric circles, three or more 26.01.21 - Circles that are totally or partially shaded. 26.15.02 - Plain single or multiple line polygons; Polygons (plain, single line) 26.15.13 - More than one polygon 26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s) 26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal Related Properties Information

Claimed Ownership 1098925, 1372630, 1417384, 1417602, 1444549, 1452359, 1542775 and others of US Registrations: Goods and Services

For: retail store services featuring the above goods as well as decorative magnets, [ paper coffee filters, ] and electric appliances; namely, power operated coffee grinders, espresso makers, coffee makers, percolators, and coffee pots; [ distributorship services of all the foregoing goods; ] International 035 - Primary Class U.S Class(es): 100, 101, 102 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Aug. 30, 1992 Use in Commerce: Aug. 30, 1992

Attorney of Record Attorney Name: JULIA A. MATHESON Docket Number: 08957.2382 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JULIA A. MATHESON Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5910 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number May 02, 2019 AMENDMENT UNDER SECTION 7 - ISSUED 67723 Apr. 19, 2019 ASSIGNED TO PARALEGAL 67723 Apr. 04, 2019 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 59136 Mar. 11, 2019 TEAS SECTION 7 REQUEST RECEIVED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jan. 03, 2017 NOTICE OF SUIT Jan. 03, 2017 NOTICE OF SUIT Oct. 14, 2014 NOTICE OF SUIT Jan. 24, 2014 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Jan. 24, 2014 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 75184 Jan. 24, 2014 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 75184 Jan. 10, 2014 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED 75184 Jan. 10, 2014 TEAS SECTION 8 & 9 RECEIVED Apr. 15, 2011 CASE FILE IN TICRS Mar. 21, 2011 CASE FILE IN TICRS Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Oct. 04, 2004 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) Oct. 04, 2004 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Jul. 12, 2004 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Apr. 24, 2002 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Feb. 01, 2000 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Jan. 11, 1994 REGISTERED-PRINCIPAL REGISTER Sep. 21, 1993 PUBLISHED FOR OPPOSITION Aug. 20, 1993 NOTICE OF PUBLICATION Jul. 16, 1993 APPROVED FOR PUB - PRINCIPAL REGISTER Jul. 09, 1993 CORRESPONDENCE RECEIVED IN LAW OFFICE May 06, 1993 NON-FINAL ACTION MAILED Apr. 08, 1993 ASSIGNED TO EXAMINER 61700 Apr. 08, 1993 ASSIGNED TO EXAMINER 61700 Mar. 30, 1993 ASSIGNED TO EXAMINER 69817 Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Jan. 11, 2014 Change in Yes Registration: Amendment to a In the statement, Column 2, line 14, Class 042 is deleted, and class 035 retail store services featuring the above goods as well as Registration/Renewal decorative magnets, [ paper coffee filters, ] and electric appliances; namely, power operated coffee grinders, espresso makers, coffee Certificate: makers, percolators, and coffee pots; [ distributorship services of all the foregoing goods; ] is inserted. In the statement, Column 1, line 1, "42" is deleted, and Goods in class 043 restaurant and cafe services is inserted TM Staff and Location Information

TM Staff Information - None File Location Current Location: TMEO LAW OFFICE 9 Date in Location: May 02, 2019 Assignment Abstract Of Title Information

Summary Total Assignments: 6 Registrant: Starbucks Corporation

Assignment 1 of 6

Summary Number of 7 Proceedings:

Type of Proceeding: Opposition

Proceeding 91165987 Filing Date: Jul 22, 2005 Number: Status: Terminated Status Date: Jul 22, 2005 Interlocutory CHERYL A BUTLER Attorney: Defendant Name: Roastbeans Coffee Corporation Correspondent Jody H. Drake Address: Sughrue Mion, PLLC 2100 Pennsylvania Ave., N.W. Washington DC , 20037-3213 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number ROASTBEANS COFFEE Cancelled - Section 8 78348916 3261881 Plaintiff(s) Name: Starbucks U.S. Brands LLC and Starbucks Corporation DBA Starbucks Coffee Company Correspondent Linda K. McLeod Address: Finnegan, Henderson, Farabow, Garrett & Dunner LLP 901 New York Avenue, NW Washington DC , 20001-4413 UNITED STATES Correspondent e- [email protected]@[email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Jul 22, 2005 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jul 22, 2005 Aug 31, 2005 3 PENDING, INSTITUTED Jul 22, 2005 4 P'S MOT TO SUSP PEND SETLMT NEGOTIATIONS Jul 26, 2005 5 PROC. SUSPENDED THREE MONTHS Jul 26, 2005 6 P'S MOT TO SUSP PEND SETLMT NEGOTIATIONS Nov 22, 2005 7 SUSPENDED Nov 22, 2005 8 STIPULATED AMENDMENT Dec 15, 2005 9 SUBSEQUENT AMENDMENT TO #8 Mar 16, 2006 10 RESPONSE DUE 30 DAYS (DUE DATE) Mar 24, 2006 Apr 23, 2006 11 DUPLICATED PAPER SEE #9 N/A Mar 27, 2006 12 STIP TO DISMISS OPP WO PREJUDICE Apr 12, 2006 13 BD'S DECISION: DISMISSED W/O PREJUDICE Apr 24, 2006 14 TERMINATED Apr 24, 2006 Type of Proceeding: Extension of Time

Proceeding 78348916 Filing Date: Feb 24, 2005 Number: Status: Terminated Status Date: Aug 24, 2005 Interlocutory Attorney: Defendant Name: Roastbeans Coffee Corporation Correspondent Roastbeans Coffee Corporation Address: 1100 Coney Island Avenue, 3rd Flr Brooklyn NY , 11230 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number ROASTBEANS COFFEE Cancelled - Section 8 78348916 3261881 Potential Opposer(s) Name: Starbucks U.S. Brands LLC Correspondent Julia Anne Matheson Address: Finnegan, Henderson, Farabow, Garrett & Dunner LLP 901 New York Avenue, NW Washington DC , 20001-4413 UNITED STATES Correspondent e- [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 Name: Starbucks Corporation d/b/a Starbucks Coffee Company Correspondent Julia Anne Matheson Address: Finnegan, Henderson, Farabow, Garrett & Dunner LLP 901 New York Avenue, NW Washington DC , 20001-4413 UNITED STATES Correspondent e- [email protected] , [email protected] mail: Prosecution History Entry Number History Text Date Due Date 1 INCOMING - EXT TIME TO OPPOSE FILED Feb 24, 2005 2 EXTENSION OF TIME GRANTED Feb 24, 2005 3 INCOMING - EXT TIME TO OPPOSE FILED Feb 24, 2005 4 EXTENSION OF TIME GRANTED Feb 24, 2005 5 INCOMING - EXT TIME TO OPPOSE FILED May 23, 2005 6 EXTENSION OF TIME GRANTED May 23, 2005 7 INCOMING - EXT TIME TO OPPOSE FILED May 23, 2005 8 EXTENSION OF TIME GRANTED May 23, 2005 Type of Proceeding: Opposition

Proceeding 91161667 Filing Date: Aug 02, 2004 Number: Status: Terminated Status Date: Dec 22, 2005 Interlocutory ANDREW P BAXLEY Attorney: Defendant Name: Poley, Madeline Correspondent ALISON J. SHAPIRO, ESQUIRE Address: FLETCHER, HEALD & HILDRETH, P.L.C. 1300 NORTH 17TH STREET 11TH FLOOR ARLINGTON VA , 22209 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number NEW YORK BURGER CO. Cancelled - Section 8 76485505 3206499 Plaintiff(s) Name: STARBUCKS U.S. BRANDS, LLC , and STARBUCKS CORPORATION DBA STARBUCKS COFFEE COMPANY Correspondent Linda K. McLeod Address: Finnegan, Henderson, Farabow, Garrett & Dunner, LLP 901 New York Avenue, NW Washington DC , 20001-4413 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Aug 02, 2004 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Aug 10, 2004 Sep 19, 2004 3 PENDING, INSTITUTED Aug 10, 2004 4 P'S MOT TO SUSP PEND SETLMT NEGOTIATIONS Sep 15, 2004 5 SUSPENDED Sep 16, 2004 6 CHANGE OF CORRESPONDENCE ADDRESS Jan 13, 2005 7 OTHER FILING Mar 17, 2005 8 SUSPENDED Mar 22, 2005 9 OTHER FILING Jun 17, 2005 10 #9 NOTED; ANSWER DUE 1/19/06 Jun 21, 2005 11 DEF'S AMENDMENT TO APPLICATION Nov 30, 2005 BOARD'S ORDER: DEFENDANT'S PROPOSED AMENDMENT IS APPROVED 12 PLAINTIFF HAS 30 DAYS TO FILE A WITHDRAWA Dec 11, 2005 13 WITHDRAWAL OF OPPOSITION Dec 14, 2005 14 BD'S DECISION: DISMISSED W/O PREJUDICE Dec 22, 2005 15 TERMINATED Dec 22, 2005 Type of Proceeding: Extension of Time

Proceeding 76485505 Filing Date: Mar 04, 2004 Number: Status: Terminated Status Date: Sep 01, 2004 Interlocutory Attorney: Defendant Name: Poley, Madeline Correspondent ALISON J. SHAPIRO, ESQUIRE Address: FLETCHER, HEALD & HILDRETH, P.L.C. 1300 NORTH 17TH STREET 11TH FLOOR ARLINGTON VA , 22209 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number NEW YORK BURGER CO. Cancelled - Section 8 76485505 3206499 Potential Opposer(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent Julia Anne Matheson Address: Finnegan Henderson Farabow Garrett & Dunner, L.L.P. 1300 I Street, NW Washington DC , 20005 UNITED STATES Correspondent e- [email protected] mail: Name: Starbucks U.S. Brands, L.L.C. Correspondent Julia Anne Matheson Address: Finnegan Henderson Farabow Garrett & Dunner, L.L.P. 1300 I Street, NW Washington DC , 20005 UNITED STATES Correspondent e- [email protected] mail: Name: STARBUCKS U.S. BRANDS, LLC , and STARBUCKS CORPORATION DBA STARBUCKS COFFEE COMPANY Correspondent Linda K. McLeod Address: Finnegan, Henderson, Farabow, Garrett & Dunner, LLP 1300 I Street, N.W. Washington DC , 20015-3315 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 Prosecution History Entry Number History Text Date Due Date 1 INCOMING - EXT TIME TO OPPOSE FILED Mar 04, 2004 2 EXTENSION OF TIME GRANTED Mar 04, 2004 3 INCOMING - EXT TIME TO OPPOSE FILED Mar 04, 2004 4 EXTENSION OF TIME GRANTED Mar 04, 2004 5 INCOMING - EXT TIME TO OPPOSE FILED Jun 02, 2004 6 EXTENSION OF TIME GRANTED Jun 02, 2004 7 INCOMING - EXT TIME TO OPPOSE FILED Jun 02, 2004 8 EXTENSION OF TIME GRANTED Jun 02, 2004 Type of Proceeding: Opposition

Proceeding 91104989 Filing Date: Jan 27, 1997 Number: Status: Terminated Status Date: Sep 25, 1997 Interlocutory Attorney: Defendant Name: 5 BUCKS, INC. Correspondent EDWARD H. ROSENTHAL Address: FRANKFURT GARBUS KLEIN & SELZ, P.C. 488 MADISON AVENUE NEW YORK NY , 10022 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number FIVE BUCKS 5 STAR Abandoned - After Inter-Partes Decision 74726021 Plaintiff(s) Name: STARBUCKS CORPORATION Correspondent POLLY KIM CLOSE Address: STARBUCK CORPORATION DBA STARBUCKS COFFEE COMPANY 2401 UTAH AVENUE SOUTH SEATTLE WA , 98134 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Jan 27, 1997 2 NOTICE SENT; ANSWER DUE (DUE DATE) Feb 21, 1997 Apr 02, 1997 3 PENDING, INSTITUTED Feb 21, 1997 4 NOTICE OF DEFAULT Jun 13, 1997 5 BOARD'S DECISION: SUSTAINED Sep 25, 1997 6 TERMINATED Sep 25, 1997

Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Apr. 30, 1993 Use in Commerce: Apr. 30, 1993 Basis Information (Case Level)

Attorney of Record Attorney Name: JULIA ANNE MATHESON Docket Number: 08947.2427 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JULIA ANNE MATHESON Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA UNITED STATES 20004 Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jan. 09, 2015 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Jan. 09, 2015 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 70131 Jan. 09, 2015 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 70131 Jan. 06, 2015 TEAS SECTION 8 & 9 RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Jan. 06, 2009 NOTICE OF DESIGN SEARCH CODE MAILED Jun. 12, 2007 CASE FILE IN TICRS Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Mar. 17, 2006 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 70131 Mar. 17, 2006 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Mar. 09, 2006 ASSIGNED TO PARALEGAL 70131 Mar. 09, 2006 ASSIGNED TO PARALEGAL 69471 Sep. 30, 2005 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Sep. 30, 2005 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Sep. 30, 2005 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Sep. 30, 2005 TEAS SECTION 8 & 9 RECEIVED Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Apr. 20, 2001 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Jan. 18, 2001 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Dec. 26, 1995 REGISTERED-PRINCIPAL REGISTER Apr. 14, 1994 APPROVED FOR PUB - PRINCIPAL REGISTER Mar. 31, 1994 EXAMINER'S AMENDMENT MAILED Mar. 29, 1994 PREVIOUS ALLOWANCE COUNT WITHDRAWN Jan. 25, 1994 PUBLISHED FOR OPPOSITION Dec. 24, 1993 NOTICE OF PUBLICATION Nov. 29, 1993 APPROVED FOR PUB - PRINCIPAL REGISTER Nov. 29, 1993 PREVIOUS ALLOWANCE COUNT WITHDRAWN Nov. 26, 1993 APPROVED FOR PUB - PRINCIPAL REGISTER Nov. 24, 1993 ASSIGNED TO EXAMINER 61700 Nov. 09, 1993 ASSIGNED TO EXAMINER 61200 TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Jan. 09, 2015 Assignment Abstract Of Title Information

Summary Total Assignments: 6 Registrant: Starbucks Corporation

Assignment 1 of 6

Conveyance: ASSIGNS THE ENTIRE INTEREST Reel/Frame: 1661/0117 Pages: 7 Date Recorded: Nov. 26, 1997 Supporting No Supporting Documents Available Documents: Assignor Name: STARBUCKS CORPORATION Execution Date: Sep. 28, 1997 Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Assignee Name: STARBUCKS U.S. BRANDS CORPORATION Legal Entity Type: CORPORATION State or Country CALIFORNIA Where Organized: Address: SUITE 400 533 AIRPORT BOULEVARD BURLINGAME, CALIFORNIA 94010 Correspondent Correspondent HOWARD, RICE, NEMEROVSKI, FALK ET AL. Name: Correspondent SUSAN L. HELLER Address: THREE EMBARCADERO CENTER 7TH FLOOR SAN FRANCISCO, CALIFORNIA 94111 Domestic Representative - Not Found Assignment 2 of 6 Conveyance: CORRECTIVE MERGER TO CORRECT THE ENTITY CODE FOR THE ASSIGNEE. DOCUMENT PREVIOUSLY RECORDED AT REEL 2950 FRAME 0842. Reel/Frame: 3072/0508 Pages: 17 Date Recorded: Oct. 19, 2004 Supporting assignment-tm-3072-0508.pdf Documents: Assignor Name: STARBUCKS U.S. BRANDS CORPORATION Execution Date: Feb. 09, 2004 Legal Entity Type: CORPORATION State or Country No Place Where Organized Found Where Organized: Assignee Name: STARBUCKS U.S. BRANDS, LLC Legal Entity Type: LIMITED LIABILITY COMPANY State or Country NEVADA Where Organized: Address: 2525 STARBUCKS WAY MINDEN, NEVADA 89423 Correspondent Correspondent FINNEGAN, HENDERSON, FARABOW, ET AL. Name: Correspondent JULIA ANNE MATHESON Address: 1300 I STREET, N.W. WASHINGTON, D.C. 20005-3315 Domestic Representative - Not Found Assignment 3 of 6

Summary Number of 3 Proceedings:

Type of Proceeding: Opposition

Proceeding 91243578 Filing Date: Sep 12, 2018 Number: Status: Terminated Status Date: Dec 10, 2018 Interlocutory ELIZABETH WINTER Attorney: Defendant Name: SwordPen Publishers LLC Correspondent ZEV LEWINSON Address: SWORDPEN PUBLISHERS LLC 141 AYERS COURT TEANECK NJ UNITED STATES , 07666 Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number JEW BUCKS SMART MONEY. RICH COFFEE. Abandoned - After Inter-Partes Decision 87637914 Plaintiff(s) Name: Starbucks Corporation Correspondent JULIA ANNE MATHESON Address: HOGAN LOVELLS US LLP 555 13TH ST NW WASHINGTON DC UNITED STATES , 20004 Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS REGISTERED AND RENEWED 75001848 2091940 STARBUCKS COFFEE REGISTERED AND RENEWED 75072277 2102737 STARBUCKS COFFEE REGISTERED AND RENEWED 75116661 2104933 STARBUCKS REGISTERED AND RENEWED 75362713 2176977 STARBUCKS COFFEE REGISTERED AND RENEWED 75362659 2178662 STARBUCKS COFFEE REGISTERED AND RENEWED 75386843 2184259 STARBUCKS COFFEE REGISTERED AND RENEWED 75386841 2227836 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS REGISTERED AND RENEWED 76975012 2696594 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS Registered 85110191 4429111 STARBUCKS RESERVE Registered 85592097 4433309 STARBUCKS Registered 85723897 4664181 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS COFFEE REGISTERED AND RENEWED 73701713 1542775 STARBUCKS COFFEE REGISTERED AND RENEWED 74348802 1815937 STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS COFFEE REGISTERED AND RENEWED 75001849 2091941 STARBUCKS COFFEE REGISTERED AND RENEWED 75362662 2176976 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182

CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. REGISTERED AND RENEWED 75932203 2553708 TRADE MARK STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Jun 11, 2018 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Jun 11, 2018 Jul 21, 2018 3 PENDING, INSTITUTED Jun 11, 2018 4 ANSWER Jul 23, 2018 5 W/DRAW OF OPPOSITION Aug 02, 2018 6 BD DECISION: DISMISSED W/ PREJ Aug 10, 2018 7 TERMINATED Aug 10, 2018 Type of Proceeding: Cancellation

Proceeding 92058344 Filing Date: Dec 05, 2013 Number: Status: Terminated Status Date: Mar 26, 2014 Interlocutory GEORGE POLOGEORGIS Attorney: Defendant Name: Pacific Republic, Inc. Correspondent PACIFIC REPUBLIC INC Address: 4427 GLEN CANYON CIR PITTSBURG CA UNITED STATES , 94565 Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number G-BUCKS Cancelled - Section 18 85394842 4118528 G-BUCKS Cancelled - Section 18 85397619 4118664 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER 901 NEW YORK AVENUE NW WASHINGTON DC UNITED STATES , 20001 4413 Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] , jacob.mersin mail: [email protected] Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540784 1372630 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS ROAST REGISTERED AND RENEWED 74276676 1821547 STARBUCKS COFFEE REGISTERED AND RENEWED 75070283 2047491 STARBUCKS COFFEE REGISTERED AND RENEWED 75362697 2189461 STARBUCKS BARISTA Cancelled - Section 8 75372701 2177000 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 76607183 3667071 STARBUCKS COFFEE Cancelled - Section 8 76607184 3609070 STARBUCKS REGISTERED AND RENEWED 76589364 3259720 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS COFFEE Section 8 and 15 - Accepted and Acknowledged 77365176 3702367 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS COFFEE REGISTERED AND RENEWED 77091297 3306104 STARBUCKS COFFEE Cancelled - Section 8 77010955 3506956 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS COFFEE Cancelled - Section 8 78254552 3674445 STARBUCKS Cancelled - Section 8 78254886 3670936 STARBUCKS REGISTERED AND RENEWED 78451696 3027528 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS INTERACTIVE CUP REGISTERED AND RENEWED 78847449 3272088 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 MY STARBUCKS REWARDS Cancelled - Section 8 85423162 4153316 STARBUCKS VIA Section 8 and 15 - Accepted and Acknowledged 85371320 4276573 STARBUCKS Registered 85110191 4429111 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Dec 05, 2013 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Dec 10, 2013 Jan 19, 2014 3 PENDING, INSTITUTED Dec 10, 2013 4 NOTICE OF DEFAULT Feb 03, 2014 5 BD DECISION: GRANTED Mar 20, 2014 6 COMMR ORDER CANCELLING REG Mar 26, 2014 7 TERMINATED Mar 26, 2014

International 032 - Primary Class U.S Class(es): 045, 046, 048 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Jul. 31, 1995 Use in Commerce: Jul. 31, 1995

For: ready-to-drink coffee, ready-to-drink coffee based beverages International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Jul. 31, 1995 Use in Commerce: Jul. 31, 1995 Basis Information (Case Level)

Filed Use: No Currently Use: Yes Filed ITU: Yes Currently ITU: No Filed 44D: No Currently 44E: No Filed 44E: No Currently 66A: No Filed 66A: No Currently No Basis: No Filed No Basis: No Current Owner(s) Information

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2428 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JULIA ANNE MATHESON Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA UNITED STATES 20004 Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Nov. 13, 2017 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Nov. 13, 2017 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 67110 Nov. 13, 2017 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 67110 Nov. 13, 2017 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 67110 Oct. 17, 2017 TEAS SECTION 8 & 9 RECEIVED Dec. 09, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Dec. 19, 2007 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 60132 Dec. 19, 2007 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Dec. 06, 2007 ASSIGNED TO PARALEGAL 60132 Dec. 04, 2007 TEAS SECTION 8 & 9 RECEIVED Feb. 09, 2007 CASE FILE IN TICRS Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Jan. 14, 2004 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Nov. 10, 2003 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Dec. 09, 1997 REGISTERED-PRINCIPAL REGISTER Oct. 01, 1997 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Oct. 01, 1997 ASSIGNED TO EXAMINER 73730 Sep. 22, 1997 ASSIGNED TO EXAMINER 70729 Sep. 19, 1997 STATEMENT OF USE PROCESSING COMPLETE Jun. 24, 1997 USE AMENDMENT FILED Sep. 19, 1997 DIVISIONAL PROCESSING COMPLETE Dec. 24, 1996 NOA MAILED - SOU REQUIRED FROM APPLICANT Oct. 01, 1996 PUBLISHED FOR OPPOSITION Aug. 30, 1996 NOTICE OF PUBLICATION Jun. 26, 1996 APPROVED FOR PUB - PRINCIPAL REGISTER Jun. 10, 1996 CORRESPONDENCE RECEIVED IN LAW OFFICE Dec. 04, 1995 FINAL REFUSAL MAILED Sep. 25, 1995 CORRESPONDENCE RECEIVED IN LAW OFFICE Jul. 11, 1995 NON-FINAL ACTION MAILED May 04, 1995 NON-FINAL ACTION MAILED Mar. 30, 1995 ASSIGNED TO EXAMINER 70729 Mar. 30, 1995 ASSIGNED TO EXAMINER 61200 Mar. 19, 1995 ASSIGNED TO EXAMINER 72102 TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Nov. 13, 2017 Assignment Abstract Of Title Information

Summary Total Assignments: 6 Registrant: Starbucks Corporation

Assignment 1 of 6

Conveyance: ASSIGNS THE ENTIRE INTEREST Reel/Frame: 1695/0306 Pages: 6 Date Recorded: Feb. 05, 1998 Supporting No Supporting Documents Available Documents: Assignor Name: STARBUCKS CORPORATION Execution Date: Jan. 30, 1998 Legal Entity Type: CORPORATION State or Country WASHINGTON Where Organized: Assignee Name: STARBUCKS U.S. BRANDS CORPORATION Legal Entity Type: CORPORATION State or Country CALIFORNIA Where Organized: Address: SUITE 400 533 AIRPORT BOULEVARD BURLINGAME, CALIFORNIA 94010 Correspondent Correspondent SHIRLEY J. SU Name: Correspondent HOWARD RICE NEMEROVSKI CANADY FALK ETAL Address: THREE EMBARCADERO CENTER, 7TH FLOOR SAN FRANCISCO, CALIFORNIA 94111 Domestic Representative - Not Found Assignment 2 of 6

Summary Number of 3 Proceedings:

Type of Proceeding: Opposition

Proceeding 91243578 Filing Date: Sep 12, 2018 Number: Status: Terminated Status Date: Dec 10, 2018 Interlocutory ELIZABETH WINTER Attorney: Defendant Name: SwordPen Publishers LLC Correspondent ZEV LEWINSON Address: SWORDPEN PUBLISHERS LLC 141 AYERS COURT TEANECK NJ UNITED STATES , 07666 Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number JEW BUCKS SMART MONEY. RICH COFFEE. Abandoned - After Inter-Partes Decision 87637914 Plaintiff(s) Name: Starbucks Corporation Correspondent JULIA ANNE MATHESON Address: HOGAN LOVELLS US LLP 555 13TH ST NW WASHINGTON DC UNITED STATES , 20004 Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS REGISTERED AND RENEWED 75001848 2091940 STARBUCKS COFFEE REGISTERED AND RENEWED 75072277 2102737 STARBUCKS COFFEE REGISTERED AND RENEWED 75116661 2104933 STARBUCKS REGISTERED AND RENEWED 75362713 2176977 STARBUCKS COFFEE REGISTERED AND RENEWED 75362659 2178662 STARBUCKS COFFEE REGISTERED AND RENEWED 75386843 2184259 STARBUCKS COFFEE REGISTERED AND RENEWED 75386841 2227836 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS REGISTERED AND RENEWED 76975012 2696594 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS Registered 85110191 4429111 STARBUCKS RESERVE Registered 85592097 4433309 STARBUCKS Registered 85723897 4664181 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS COFFEE REGISTERED AND RENEWED 73701713 1542775 STARBUCKS COFFEE REGISTERED AND RENEWED 74348802 1815937 STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS COFFEE REGISTERED AND RENEWED 75001849 2091941 STARBUCKS COFFEE REGISTERED AND RENEWED 75362662 2176976 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182

Proceeding 92058671 Filing Date: Feb 11, 2014 Number: Status: Terminated Status Date: Jan 14, 2016 Interlocutory BENJAMIN U OKEKE Attorney: Defendant Name: Starbuzz Tobacco, Inc. dba Starbuzz Tobacco Correspondent NATU J PATEL Address: THE PATEL LAW FIRM PC 22952 MILL CREEK DRIVE LAGUNA HILLS CA UNITED STATES , 92653 Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUZZ AFTERBURNER Cancelled - Section 18 77840980 4422168 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW ET AL 901 NEW YORK AVENUE NW WASHINGTON DC UNITED STATES , 20001-4413 Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS COFFEE Section 8 and 15 - Accepted and Acknowledged 77365176 3702367 STARBUCKS VIA Section 8 and 15 - Accepted and Acknowledged 85371320 4276573 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 STARBUCKS REFRESHERS Section 8 and 15 - Accepted and Acknowledged 85090198 4230439 STARBUCKS Registered 85110191 4429111 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS COFFEE Cancelled - Section 8 78254552 3674445 STARBUCKS Cancelled - Section 8 78254886 3670936 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Feb 11, 2014 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Feb 12, 2014 Mar 24, 2014 3 PENDING, INSTITUTED Feb 12, 2014 4 D CHANGE OF CORRESP ADDRESS Mar 22, 2014 5 ANSWER Mar 23, 2014 6 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS May 22, 2014 7 SUSPENDED Jun 24, 2014 8 CHANGE OF CORRESP ADDRESS Jun 24, 2014 9 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jul 22, 2014 10 SUSPENDED Aug 19, 2014 11 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jan 13, 2015 12 SUSPENDED Jan 23, 2015 13 STIP TO SUSP PEND SETTL NEGOTIATIONS Apr 17, 2015 14 SUSPENDED Apr 17, 2015 15 STIP TO SUSP PEND SETTL NEGOTIATIONS Jun 11, 2015 16 SUSPENDED Jun 11, 2015 17 STIP TO SUSP PEND SETTL NEGOTIATIONS Jul 10, 2015 18 SUSPENDED Jul 10, 2015 19 STIP TO SUSP PEND SETTL NEGOTIATIONS Sep 10, 2015 20 SUSPENDED Sep 10, 2015 21 VOLUNTARY SURRENDER OF REGISTRATION Dec 09, 2015 22 BD DECISION: GRANTED Jan 07, 2016 23 COMMR ORDER CANCELLING REG Jan 14, 2016 24 TERMINATED Jan 14, 2016

Generated on: This page was generated by TSDR on 2019-08-06 09:43:54 EDT Mark: STARBUCKS COFFEE

US Serial Number: 75001849 Application Filing Oct. 05, 1995 Date: US Registration 2091941 Registration Date: Aug. 26, 1997 Number: Register: Principal Mark Type: Trademark Status: The registration has been renewed. Status Date: Sep. 20, 2017 Publication Date: Sep. 10, 1996 Notice of Dec. 03, 1996 Allowance Date:

Mark Information

Mark Literal STARBUCKS COFFEE Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Lining and The lining is a feature of the mark and does not indicate color. Stippling Statement: Disclaimer: "COFFEE" Design Search 01.01.09 - Two stars; Stars, two Code(s): 01.01.13 - Stars - multiple stars with five points 02.03.03 - Princesses; Crowns (women wearing); Women wearing crowns or other symbols of royalty, including queens and princesses; Queens 02.03.24 - Women, stylized, including women depicted in caricature form 24.05.01 - Seals, circular or elliptical; Circular or elliptical seals 26.01.17 - Circles, two concentric; Two concentric circles; Concentric circles, two 26.01.21 - Circles that are totally or partially shaded. Related Properties Information

Claimed Ownership 1098925, 1372630, 1417602, 1444549 and others of US Registrations: Goods and Services

For: [ ice cream, ] flavored ices and frozen confections International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Mar. 30, 1996 Use in Commerce: Mar. 30, 1996 Basis Information (Case Level)

Filed Use: No Currently Use: Yes Amended Use: No Filed ITU: Yes Currently ITU: No Amended ITU: No Filed 44D: No Currently 44D: No Amended 44D: No Filed 44E: No Currently 44E: No Amended 44E: No Filed 66A: No Currently 66A: No Filed No Basis: No Currently No Basis: No Current Owner(s) Information

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2426 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Sep. 20, 2017 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Sep. 20, 2017 REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) 77315 Sep. 20, 2017 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 77315 Sep. 16, 2017 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 77315 Aug. 08, 2017 TEAS SECTION 8 & 9 RECEIVED Aug. 26, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Sep. 09, 2007 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 73376 Sep. 09, 2007 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Aug. 31, 2007 ASSIGNED TO PARALEGAL 73376 Aug. 16, 2007 REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED Aug. 16, 2007 TEAS SECTION 8 & 9 RECEIVED Mar. 02, 2007 CASE FILE IN TICRS Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Sep. 29, 2003 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Aug. 26, 2003 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Aug. 26, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Aug. 26, 1997 REGISTERED-PRINCIPAL REGISTER Jul. 08, 1997 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Jun. 26, 1997 STATEMENT OF USE PROCESSING COMPLETE Jun. 03, 1997 USE AMENDMENT FILED Dec. 03, 1996 NOA MAILED - SOU REQUIRED FROM APPLICANT Sep. 10, 1996 PUBLISHED FOR OPPOSITION Aug. 09, 1996 NOTICE OF PUBLICATION Jun. 11, 1996 APPROVED FOR PUB - PRINCIPAL REGISTER Jun. 06, 1996 EXAMINER'S AMENDMENT MAILED Jun. 04, 1996 ASSIGNED TO EXAMINER 70729 May 30, 1996 ASSIGNED TO EXAMINER 69967 Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Aug. 26, 2017 TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Sep. 20, 2017 Assignment Abstract Of Title Information

Summary Total Assignments: 5 Registrant: Starbucks Corporation

Assignment 1 of 5

Summary Number of 2 Proceedings:

Type of Proceeding: Opposition

Generated on: This page was generated by TSDR on 2019-08-06 09:48:29 EDT Mark: STARBUCKS COFFEE

US Serial Number: 75386460 Application Filing Nov. 07, 1997 Date: US Registration 2266351 Registration Date: Aug. 03, 1999 Number: Register: Principal Mark Type: Trademark Status: The registration has been renewed. Status Date: Aug. 14, 2009 Publication Date: May 11, 1999

Mark Information

Claimed Ownership 1098925, 1372630, 1417602, 1444549, 1452359, 1542775, 1758589, 1793782, 1815937, 1815938, 1821547, 1891561, 1893602, 19 of US 43361, 2024105, 2028943, 2030878, 2035005, 2039849, 2047491, 2073104, 2086615, 2091940, 2091941 and others Registrations: Goods and Services

For: ground and whole bean coffee; cocoa; herbal and non-herbal teas; coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/or espresso, instant coffee [ and coffee substitutes ] ; ready-to-drink coffee beverages; [ liquid and powdered beverage mixes; powdered flavorings; ] flavoring syrups for beverages; baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads [ and ready-to-make mixes of the same ] ; ice cream and frozen confections; chocolate; candy and confections and ready-to-eat cereals; all of the foregoing goods International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Oct. 20, 1992 Use in Commerce: Oct. 20, 1992 Basis Information (Case Level)

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 008957.2416 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] mail Authorized: Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jul. 26, 2019 TEAS SECTION 8 & 9 RECEIVED Aug. 03, 2018 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Aug. 14, 2009 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 74886 Aug. 14, 2009 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Jul. 23, 2009 ASSIGNED TO PARALEGAL 74886 Jul. 20, 2009 TEAS SECTION 8 & 9 RECEIVED Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Aug. 23, 2006 CASE FILE IN TICRS Sep. 22, 2005 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. Sep. 19, 2005 ASSIGNED TO PARALEGAL 65765 Aug. 02, 2005 REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED Aug. 02, 2005 PAPER RECEIVED Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Aug. 03, 1999 REGISTERED-PRINCIPAL REGISTER May 11, 1999 PUBLISHED FOR OPPOSITION Apr. 09, 1999 NOTICE OF PUBLICATION Feb. 04, 1999 APPROVED FOR PUB - PRINCIPAL REGISTER Feb. 02, 1999 EXAMINER'S AMENDMENT MAILED Dec. 21, 1998 CORRESPONDENCE RECEIVED IN LAW OFFICE Oct. 30, 1998 NON-FINAL ACTION MAILED Sep. 21, 1998 CORRESPONDENCE RECEIVED IN LAW OFFICE Mar. 20, 1998 NON-FINAL ACTION MAILED Mar. 04, 1998 ASSIGNED TO EXAMINER 61272 Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Filed: Yes Renewal Date: Aug. 03, 2009 TM Staff and Location Information

TM Staff Information - None File Location Current Location: POST REGISTRATION Date in Location: Aug. 14, 2009 Assignment Abstract Of Title Information

Summary Total Assignments: 5 Registrant: Starbucks U.S. Brands Corporation

Assignment 1 of 5

Summary Number of 4 Proceedings:

Type of Proceeding: Opposition

Proceeding 91122886 Filing Date: Apr 18, 2001 Number: Status: Terminated Status Date: Mar 04, 2002 Interlocutory ANDREW P BAXLEY Attorney: Defendant Name: PARAMARK ENTERPRISES, INC. Correspondent PARAMARK ENTERPRISES, INC. Address: ONE HARMON PLAZA SECAUCUS NJ , 07094 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number STARBAKE BRANDS Abandoned - After Inter-Partes Decision 75942710 Plaintiff(s) Name: STARBUCKS U.S. BRANDS CORPORATION AND STARBUCKS CORPORATION DBA STARBUCKS COFFEE COMPANY Correspondent DOUGLAS A. WINTHROP Address: HOWARD, RICE, NEMEROVSKI, CANADY, FALK & RABKIN THREE EMBARCADERO CENTER, 7TH FLOOR SAN FRANCISCO CA , 94111-4065 UNITED STATES Associated marks Serial Registration Mark Application Status Number Number STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Apr 18, 2001 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Sep 07, 2001 Oct 17, 2001 3 PENDING, INSTITUTED Sep 07, 2001 4 D'S COMMUNICATION Oct 05, 2001 5 NOTICE OF OPP REMAILED;ANSWER DUE 1/4/02 Dec 05, 2001 6 STIP TO ABANDONMENT OF SN 75/942,710 Jan 28, 2002 7 BD'S DECISION: DISMISSED W/O PREJUDICE Mar 04, 2002 8 TERMINATED Mar 04, 2002

Generated on: This page was generated by TSDR on 2019-08-06 10:01:50 EDT Mark: CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. TRADE MARK

US Serial Number: 75932203 Application Filing Feb. 28, 2000 Date: US Registration 2553708 Registration Date: Mar. 26, 2002 Number: Register: Principal Mark Type: Trademark Status: The registration has been renewed. Status Date: Apr. 07, 2011 Publication Date: Apr. 17, 2001 Notice of Jul. 10, 2001 Allowance Date:

Mark Information

Mark Literal CUSTOM ROAST ROASTED BY STARBUCKS COFFEE CO. TRADE MARK Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Disclaimer: "ROASTED BY", "COFFEE CO.", "CUSTOM ROAST" and "TRADE MARK" Design Search 05.07.03 - Coffee beans Code(s): 24.09.07 - Advertising, banners; Banners 26.03.08 - Ovals having letters or numerals as a border; Letters, numerals or punctuation forming the perimeter of an oval or bordering the perimeter of an oval; Ovals having punctuation as a border 26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric 26.03.21 - Ovals that are completely or partially shaded Goods and Services

For: ground and whole bean coffee International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: May 2000 Use in Commerce: May 2000 Basis Information (Case Level)

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2351-0 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Apr. 07, 2011 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 67723 Apr. 07, 2011 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED Mar. 31, 2011 TEAS SECTION 8 & 9 RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 23, 2008 NOTICE OF DESIGN SEARCH CODE MAILED Mar. 23, 2008 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 67723 Mar. 14, 2008 ASSIGNED TO PARALEGAL 67723 Mar. 10, 2008 TEAS SECTION 8 & 15 RECEIVED Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Aug. 29, 2006 REVIEW OF CORRESPONDENCE COMPLETE 59315 Jul. 14, 2003 PAPER RECEIVED Jan. 06, 2003 PAPER RECEIVED Mar. 26, 2002 REGISTERED-PRINCIPAL REGISTER Dec. 27, 2001 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Dec. 20, 2001 ASSIGNED TO EXAMINER 76836 Dec. 11, 2001 STATEMENT OF USE PROCESSING COMPLETE Nov. 28, 2001 USE AMENDMENT FILED Jul. 10, 2001 NOA MAILED - SOU REQUIRED FROM APPLICANT Apr. 17, 2001 PUBLISHED FOR OPPOSITION Apr. 04, 2001 NOTICE OF PUBLICATION Nov. 21, 2000 APPROVED FOR PUB - PRINCIPAL REGISTER Nov. 16, 2000 EXAMINER'S AMENDMENT MAILED Aug. 03, 2000 NON-FINAL ACTION MAILED Jul. 28, 2000 ASSIGNED TO EXAMINER 76836 Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Mar. 26, 2012 TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Apr. 07, 2011 Assignment Abstract Of Title Information

Summary Total Assignments: 5 Registrant: Starbucks U.S. Brands Corporation

Assignment 1 of 5

Summary Number of 2 Proceedings:

Type of Proceeding: Opposition

Brackets [..] indicate deleted goods/services; Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and Asterisks *..* identify additional (new) wording in the goods/services.

For: Coffee [ ; tea; cocoa; prepared coffee and coffee-based beverages; prepared espresso and espresso-based beverages; beverages made of tea; powdered chocolate and vanilla; flavoring syrups to add to beverages; baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads; sandwiches; hot and cold ready-to-eat fruit and whole grain based breakfast cereal; iced tea, ready-to- drink tea; chocolate food beverages not being dairy-based or vegetable based; (( chocolate food beverages not being dairy-based or vegetable based with coffee flavors; )) cocoa products, namely, cocoa mixes and cocoa powder; hot chocolate; (( cocoa beverages with milk; )) prepared cocoa and cocoa-based beverages; preparations for making chocolate or cocoa based drinks, namely, liquid and powdered hot chocolate mix and liquid and powdered hot cocoa mix; chocolate and candy, namely, chocolates, chocolate bars, chocolate-covered coffee beans, chocolate truffles, chocolate-covered fruits, chocolate-covered nuts, chocolate-covered dried fruits, chocolate-covered crackers and chocolate toppings ] International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Mar. 31, 2004 Use in Commerce: Mar. 31, 2004 Basis Information (Case Level)

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2457 Attorney Primary [email protected] julia.matheson@finneg Attorney Email Yes Email Address: an.com [email protected] Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA UNITED STATES 20004 Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jan. 03, 2017 NOTICE OF SUIT Jan. 03, 2017 NOTICE OF SUIT Dec. 11, 2016 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Dec. 10, 2016 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 64591 Dec. 10, 2016 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 64591 Dec. 10, 2016 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 64591 Oct. 03, 2016 TEAS SECTION 8 & 9 RECEIVED Sep. 25, 2016 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Sep. 27, 2013 NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED Sep. 27, 2013 SEC. 15 ACKNOWLEDGEMENT - E-MAILED Sep. 27, 2013 REGISTERED - SEC. 15 ACKNOWLEDGED 76873 Sep. 24, 2013 REGISTERED - SEC. 15 AFFIDAVIT FILED 76873 Sep. 27, 2013 REGISTERED - SEC. 8 (6-YR) ACCEPTED 76873 Sep. 24, 2013 REGISTERED - SEC. 8 (6-YR) FILED 76873 Sep. 26, 2013 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 76873 Sep. 24, 2013 TEAS SECTION 15 RECEIVED Sep. 24, 2013 TEAS SECTION 8 RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Sep. 25, 2007 REGISTERED-PRINCIPAL REGISTER Aug. 20, 2007 LAW OFFICE REGISTRATION REVIEW COMPLETED 76537 Aug. 20, 2007 ASSIGNED TO LIE 76537 Jul. 06, 2007 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Jun. 29, 2007 STATEMENT OF USE PROCESSING COMPLETE 76984 Mar. 27, 2007 USE AMENDMENT FILED 76984 Mar. 27, 2007 TEAS STATEMENT OF USE RECEIVED Sep. 28, 2006 EXTENSION 1 GRANTED 98765 Sep. 28, 2006 EXTENSION 1 FILED 98765 Sep. 28, 2006 TEAS EXTENSION RECEIVED Mar. 28, 2006 NOA MAILED - SOU REQUIRED FROM APPLICANT Jan. 03, 2006 PUBLISHED FOR OPPOSITION Dec. 14, 2005 NOTICE OF PUBLICATION Nov. 17, 2005 LAW OFFICE PUBLICATION REVIEW COMPLETED 77978 Nov. 10, 2005 ASSIGNED TO LIE 77978 Nov. 07, 2005 APPROVED FOR PUB - PRINCIPAL REGISTER Nov. 07, 2005 EXAMINERS AMENDMENT E-MAILED 6328 Nov. 07, 2005 EXAMINERS AMENDMENT -WRITTEN 77979 Nov. 07, 2005 PREVIOUS ALLOWANCE COUNT WITHDRAWN Nov. 04, 2005 WITHDRAWN FROM PUB - OG REVIEW QUERY 77908 Oct. 07, 2005 LAW OFFICE PUBLICATION REVIEW COMPLETED 77978 Sep. 30, 2005 ASSIGNED TO LIE 77978 Sep. 28, 2005 APPROVED FOR PUB - PRINCIPAL REGISTER Sep. 28, 2005 EXAMINERS AMENDMENT E-MAILED 6328 Sep. 28, 2005 EXAMINERS AMENDMENT -WRITTEN 77979 Sep. 28, 2005 PREVIOUS ALLOWANCE COUNT WITHDRAWN Sep. 24, 2005 APPROVED FOR PUB - PRINCIPAL REGISTER Sep. 24, 2005 EXAMINERS AMENDMENT E-MAILED 6328 Sep. 24, 2005 EXAMINERS AMENDMENT -WRITTEN 77979 Sep. 23, 2005 TEAS/EMAIL CORRESPONDENCE ENTERED 76539 Sep. 19, 2005 CORRESPONDENCE RECEIVED IN LAW OFFICE 76539 Sep. 19, 2005 TEAS RESPONSE TO OFFICE ACTION RECEIVED Sep. 19, 2005 TEAS RESPONSE TO OFFICE ACTION RECEIVED Mar. 18, 2005 NON-FINAL ACTION E-MAILED 6325 Mar. 18, 2005 NON-FINAL ACTION WRITTEN 77979 Mar. 18, 2005 ASSIGNED TO EXAMINER 77979 Feb. 28, 2005 NEW APPLICATION ENTERED IN TRAM TM Staff and Location Information TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Dec. 10, 2016 Assignment Abstract Of Title Information

Summary Total Assignments: 2 Registrant: Starbucks U.S. Brands, LLC

Assignment 1 of 2

Summary Number of 5 Proceedings:

Type of Proceeding: Opposition

Proceeding 91243578 Filing Date: Sep 12, 2018 Number: Status: Terminated Status Date: Dec 10, 2018 Interlocutory ELIZABETH WINTER Attorney: Defendant Name: SwordPen Publishers LLC Correspondent ZEV LEWINSON Address: SWORDPEN PUBLISHERS LLC 141 AYERS COURT TEANECK NJ UNITED STATES , 07666 Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number JEW BUCKS SMART MONEY. RICH COFFEE. Abandoned - After Inter-Partes Decision 87637914 Plaintiff(s) Name: Starbucks Corporation Correspondent JULIA ANNE MATHESON Address: HOGAN LOVELLS US LLP 555 13TH ST NW WASHINGTON DC UNITED STATES , 20004 Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS REGISTERED AND RENEWED 75001848 2091940 STARBUCKS COFFEE REGISTERED AND RENEWED 75072277 2102737 STARBUCKS COFFEE REGISTERED AND RENEWED 75116661 2104933 STARBUCKS REGISTERED AND RENEWED 75362713 2176977 STARBUCKS COFFEE REGISTERED AND RENEWED 75362659 2178662 STARBUCKS COFFEE REGISTERED AND RENEWED 75386843 2184259 STARBUCKS COFFEE REGISTERED AND RENEWED 75386841 2227836 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS REGISTERED AND RENEWED 76975012 2696594 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS Registered 85110191 4429111 STARBUCKS RESERVE Registered 85592097 4433309 STARBUCKS Registered 85723897 4664181 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS COFFEE REGISTERED AND RENEWED 73701713 1542775 STARBUCKS COFFEE REGISTERED AND RENEWED 74348802 1815937 STARBUCKS COFFEE REGISTERED AND RENEWED 74348803 1815938 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS COFFEE REGISTERED AND RENEWED 75001849 2091941 STARBUCKS COFFEE REGISTERED AND RENEWED 75362662 2176976 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182

Proceeding 91226839 Filing Date: Feb 26, 2016 Number: Status: Terminated Status Date: Jun 20, 2016 Interlocutory CHRISTEN M ENGLISH Attorney: Defendant Name: Jerry Grisaffi Correspondent JERRY GRISAFFI Address: 1115 SHORES BLVD ROCKWALL TX UNITED STATES , 75087 Associated marks Serial Registration Mark Application Status Number Number KANNABUCKS Abandoned - After Inter-Partes Decision 86322391 Plaintiff(s) Name: Starbucks Corporation d/b/a Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER LLP, 901 NEW YORK AVENUE NW WASHINGTON DC UNITED STATES , 20001 Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS Registered 85110191 4429111 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE-TEA-SPICES REGISTERED AND RENEWED 73093437 1098925 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS Registered 85723897 4664181 STARBUCKS DISCOVERIES ICED CAFE FAVORITES Registered 85828981 4544446 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 STARBUCKS VIA Registered 85123958 4526055 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS ROAST REGISTERED AND RENEWED 74276676 1821547 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Feb 26, 2016 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Mar 11, 2016 Apr 20, 2016 3 PENDING, INSTITUTED Mar 11, 2016 4 NOTICE OF DEFAULT May 10, 2016 5 BD DECISION: SUSTAINED Jun 20, 2016 6 TERMINATED Jun 20, 2016 Type of Proceeding: Cancellation

Proceeding 92058671 Filing Date: Feb 11, 2014 Number: Status: Terminated Status Date: Jan 14, 2016 Interlocutory BENJAMIN U OKEKE Attorney: Defendant Name: Starbuzz Tobacco, Inc. dba Starbuzz Tobacco Correspondent NATU J PATEL Address: THE PATEL LAW FIRM PC 22952 MILL CREEK DRIVE LAGUNA HILLS CA UNITED STATES , 92653 Correspondent e- [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUZZ AFTERBURNER Cancelled - Section 18 77840980 4422168 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW ET AL 901 NEW YORK AVENUE NW WASHINGTON DC UNITED STATES , 20001-4413 Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS COFFEE REGISTERED AND RENEWED 75976499 2120653 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS COFFEE Section 8 and 15 - Accepted and Acknowledged 77365176 3702367 STARBUCKS VIA Section 8 and 15 - Accepted and Acknowledged 85371320 4276573 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS COFFEE REGISTERED AND RENEWED 75386460 2266351 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 75386840 2227835 STARBUCKS COFFEE REGISTERED AND RENEWED 75386842 2227837 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 STARBUCKS REFRESHERS Section 8 and 15 - Accepted and Acknowledged 85090198 4230439 STARBUCKS Registered 85110191 4429111 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS COFFEE Cancelled - Section 8 78254552 3674445 STARBUCKS Cancelled - Section 8 78254886 3670936 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Feb 11, 2014 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Feb 12, 2014 Mar 24, 2014 3 PENDING, INSTITUTED Feb 12, 2014 4 D CHANGE OF CORRESP ADDRESS Mar 22, 2014 5 ANSWER Mar 23, 2014 6 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS May 22, 2014 7 SUSPENDED Jun 24, 2014 8 CHANGE OF CORRESP ADDRESS Jun 24, 2014 9 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jul 22, 2014 10 SUSPENDED Aug 19, 2014 11 P MOT TO SUSP W/ CONSENT PEND SETTL NEGOTIATIONS Jan 13, 2015 12 SUSPENDED Jan 23, 2015 13 STIP TO SUSP PEND SETTL NEGOTIATIONS Apr 17, 2015 14 SUSPENDED Apr 17, 2015 15 STIP TO SUSP PEND SETTL NEGOTIATIONS Jun 11, 2015 16 SUSPENDED Jun 11, 2015 17 STIP TO SUSP PEND SETTL NEGOTIATIONS Jul 10, 2015 18 SUSPENDED Jul 10, 2015 19 STIP TO SUSP PEND SETTL NEGOTIATIONS Sep 10, 2015 20 SUSPENDED Sep 10, 2015 21 VOLUNTARY SURRENDER OF REGISTRATION Dec 09, 2015 22 BD DECISION: GRANTED Jan 07, 2016 23 COMMR ORDER CANCELLING REG Jan 14, 2016 24 TERMINATED Jan 14, 2016 Type of Proceeding: Cancellation

Proceeding 92058344 Filing Date: Dec 05, 2013 Number: Status: Terminated Status Date: Mar 26, 2014 Interlocutory GEORGE POLOGEORGIS Attorney: Defendant Name: Pacific Republic, Inc. Correspondent PACIFIC REPUBLIC INC Address: 4427 GLEN CANYON CIR PITTSBURG CA UNITED STATES , 94565 Correspondent e- [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number G-BUCKS Cancelled - Section 18 85394842 4118528 G-BUCKS Cancelled - Section 18 85397619 4118664 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER 901 NEW YORK AVENUE NW WASHINGTON DC UNITED STATES , 20001 4413 Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] , jacob.mersin mail: [email protected] Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540784 1372630 STARBUCKS REGISTERED AND RENEWED 73540824 1417602 STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS REGISTERED AND RENEWED 73540953 1452359 STARBUCKS COFFEE REGISTERED AND RENEWED 74416608 1943361 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS ROAST REGISTERED AND RENEWED 74276676 1821547 STARBUCKS COFFEE REGISTERED AND RENEWED 75070283 2047491 STARBUCKS COFFEE REGISTERED AND RENEWED 75362697 2189461 STARBUCKS BARISTA Cancelled - Section 8 75372701 2177000 STARBUCKS COFFEE REGISTERED AND RENEWED 75386495 2325182 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS REGISTERED AND RENEWED 75975893 2086615 STARBUCKS COFFEE REGISTERED AND RENEWED 76607171 3673335 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 76607183 3667071 STARBUCKS COFFEE Cancelled - Section 8 76607184 3609070 STARBUCKS REGISTERED AND RENEWED 76589364 3259720 STARBUCKS DOUBLESHOT REGISTERED AND RENEWED 76976409 2839122 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77365174 3699649 STARBUCKS COFFEE Section 8 and 15 - Accepted and Acknowledged 77365176 3702367 STARBUCKS FRESH ROASTED COFFEE Cancelled - Section 8 77444843 3533859 STARBUCKS REGISTERED AND RENEWED 77009275 3235732 STARBUCKS COFFEE REGISTERED AND RENEWED 77091297 3306104 STARBUCKS COFFEE Cancelled - Section 8 77010955 3506956 STARBUCKS VIA REGISTERED AND RENEWED 77504139 3610224 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS COFFEE Cancelled - Section 8 78254552 3674445 STARBUCKS Cancelled - Section 8 78254886 3670936 STARBUCKS REGISTERED AND RENEWED 78451696 3027528 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS INTERACTIVE CUP REGISTERED AND RENEWED 78847449 3272088 STARBUCKS REGISTERED AND RENEWED 78567649 3298944 STARBUCKS COFFEE REGISTERED AND RENEWED 78567713 3298945 STARBUCKS RESERVE Section 8 and 15 - Accepted and Acknowledged 85099609 4017035 STARBUCKS TRIBUTE BLEND Partial Section 8 and 15 Accepted and Acknowledged 85308270 4073699 MY STARBUCKS REWARDS Cancelled - Section 8 85423162 4153316 STARBUCKS VIA Section 8 and 15 - Accepted and Acknowledged 85371320 4276573 STARBUCKS Registered 85110191 4429111 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Dec 05, 2013 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Dec 10, 2013 Jan 19, 2014 3 PENDING, INSTITUTED Dec 10, 2013 4 NOTICE OF DEFAULT Feb 03, 2014 5 BD DECISION: GRANTED Mar 20, 2014 6 COMMR ORDER CANCELLING REG Mar 26, 2014 7 TERMINATED Mar 26, 2014

Generated on: This page was generated by TSDR on 2019-08-06 10:20:15 EDT Mark: STARBUCKS

US Serial Number: 77808154 Application Filing Aug. 19, 2009 Date: US Registration 3931909 Registration Date: Mar. 15, 2011 Number: Register: Principal Mark Type: Trademark, Service Mark Status: A Sections 8 and 15 combined declaration has been accepted and acknowledged. Status Date: Jun. 07, 2016 Publication Date: May 25, 2010 Notice of Jul. 20, 2010 Allowance Date:

Mark Information

Mark Literal STARBUCKS Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Description of The mark consists of a concentric circle design with the word "STARBUCKS" and a circular seal containing the design of a siren (a Mark: two-tailed mermaid) wearing a crown. Color(s) Claimed: Color is not claimed as a feature of the mark. Design Search 04.03.03 - Mermaids; Triton Code(s): 24.11.02 - Crowns open at the top 26.01.18 - Circles, three or more concentric; Concentric circles, three or more; Three or more concentric circles 26.01.21 - Circles that are totally or partially shaded. Related Properties Information

Claimed Ownership 1444549, 1542775, 3428128 of US Registrations: Goods and Services

For: Restaurant, cafe, cafeteria, snack bar, coffee bar and coffee house, carry out restaurant, and take out restaurant services; catering services; coffee supply services for offices; contract food services; food preparation; preparation of carry out foods and beverages International 043 - Primary Class U.S Class(es): 100, 101 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Jun. 03, 1985 Use in Commerce: Jun. 03, 1985 For: Ground and whole bean coffee; coffee and espresso beverages; beverages made with a base of coffee and/or espresso; ready-to- drink coffee International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Jun. 03, 1985 Use in Commerce: Jun. 03, 1985 Basis Information (Case Level)

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2534 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JULIA ANNE MATHESON Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jun. 07, 2016 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED Jun. 07, 2016 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 66607 Jun. 07, 2016 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 66607 Mar. 28, 2016 TEAS SECTION 8 & 15 RECEIVED Mar. 15, 2011 REGISTERED-PRINCIPAL REGISTER Feb. 08, 2011 NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED Feb. 05, 2011 LAW OFFICE REGISTRATION REVIEW COMPLETED 70633 Feb. 03, 2011 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Jan. 13, 2011 STATEMENT OF USE PROCESSING COMPLETE 76985 Dec. 15, 2010 USE AMENDMENT FILED 76985 Jan. 13, 2011 CASE ASSIGNED TO INTENT TO USE PARALEGAL 76985 Dec. 15, 2010 TEAS STATEMENT OF USE RECEIVED Dec. 14, 2010 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Dec. 10, 2010 EXTENSION 1 GRANTED 98765 Dec. 10, 2010 EXTENSION 1 FILED 98765 Dec. 10, 2010 TEAS EXTENSION RECEIVED Jul. 20, 2010 NOA E-MAILED - SOU REQUIRED FROM APPLICANT May 25, 2010 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED May 25, 2010 PUBLISHED FOR OPPOSITION Apr. 17, 2010 LAW OFFICE PUBLICATION REVIEW COMPLETED 70633 Apr. 17, 2010 ASSIGNED TO LIE 70633 Apr. 01, 2010 APPROVED FOR PUB - PRINCIPAL REGISTER Mar. 30, 2010 TEAS/EMAIL CORRESPONDENCE ENTERED 88889 Mar. 30, 2010 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889 Mar. 30, 2010 TEAS RESPONSE TO OFFICE ACTION RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 08, 2009 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325 Oct. 08, 2009 NON-FINAL ACTION E-MAILED 6325 Oct. 08, 2009 NON-FINAL ACTION WRITTEN 69225 Sep. 30, 2009 ASSIGNED TO EXAMINER 69225 Aug. 25, 2009 NOTICE OF DESIGN SEARCH CODE MAILED Aug. 24, 2009 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM Aug. 24, 2009 NEW APPLICATION ENTERED IN TRAM Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: TM Staff and Location Information

TM Staff Information - None File Location Current Location: TMO LAW OFFICE 110 Date in Location: Jun. 07, 2016 Assignment Abstract Of Title Information

Summary Total Assignments: 2 Registrant: STARBUCKS CORPORATION

Assignment 1 of 2

Summary Number of 8 Proceedings:

Type of Proceeding: Opposition

Proceeding 91215325 Filing Date: Mar 07, 2014 Number: Status: Terminated Status Date: May 16, 2014 Interlocutory YONG OH (RICHARD) KIM Attorney: Defendant Name: William Poe Correspondent WILLIAM POE Address: PO BOX 135 CHICO CA , 95927-0135 UNITED STATES Correspondent e- [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUDZCAFE Abandoned - After Inter-Partes Decision 86025285 Plaintiff(s) Name: Starbucks Corporation dba Starbucks Coffee Company Correspondent JULIA ANNE MATHESON Address: FINNEGAN HENDERSON FARABOW GARRETT & DUNNER LLP 901 NEW YORK AVENUE, NW WASHINGTON DC , 20001 UNITED STATES Correspondent e- [email protected] , [email protected] , [email protected] , [email protected] mail: Associated marks Serial Registration Mark Application Status Number Number STARBUCKS REGISTERED AND RENEWED 73540952 1444549 STARBUCKS COFFEE REGISTERED AND RENEWED 74705314 2039849 STARBUCKS COFFEE REGISTERED AND RENEWED 74705315 2035005 STARBUCKS REGISTERED AND RENEWED 74705318 2073104 STARBUCKS COFFEE REGISTERED AND RENEWED 75386496 2266352 STARBUCKS Section 8 and 15 - Accepted and Acknowledged 77808154 3931909 STARBUCKS COFFEE REGISTERED AND RENEWED 78567731 3428127 STARBUCKS COFFEE REGISTERED AND RENEWED 78567908 3428128 STARBUCKS REGISTERED AND RENEWED 78567677 3330858 STARBUCKS RESERVE Registered 85592097 4433309 Prosecution History Entry Number History Text Date Due Date 1 FILED AND FEE Mar 07, 2014 2 NOTICE AND TRIAL DATES SENT; ANSWER DUE: Mar 07, 2014 Apr 16, 2014 3 PENDING, INSTITUTED Mar 07, 2014 4 W/DRAW OF APPLICATION May 06, 2014 5 BD DECISION: SUSTAINED May 16, 2014 6 TERMINATED May 16, 2014 Type of Proceeding: Cancellation

Generated on: This page was generated by TSDR on 2019-08-06 10:29:30 EDT Mark: STARBUCKS COFFEE

US Serial Number: 77365176 Application Filing Jan. 07, 2008 Date: US Registration 3702367 Registration Date: Oct. 27, 2009 Number: Register: Principal Mark Type: Trademark Status: A Sections 8 and 15 combined declaration has been accepted and acknowledged. Status Date: Dec. 01, 2014 Publication Date: Dec. 30, 2008 Notice of Mar. 24, 2009 Allowance Date:

Mark Information

Mark Literal STARBUCKS COFFEE Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Description of The mark consists of the wording "STARBUCKS COFFEE" in a circular seal with two stars, and the design of a siren (a two-tailed Mark: mermaid) wearing a crown. Color(s) Claimed: Color is not claimed as a feature of the mark. Design Search 01.01.13 - Stars - multiple stars with five points Code(s): 02.03.03 - Princesses; Crowns (women wearing); Women wearing crowns or other symbols of royalty, including queens and princesses; Queens 04.03.03 - Mermaids; Triton 24.05.01 - Circular or elliptical seals; Seals, circular or elliptical 26.01.08 - Circles having punctuation as a border; Circles having letters or numerals as a border; Letters, numerals or punctuation forming or bordering the perimeter of a circle 26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles 26.01.21 - Circles that are totally or partially shaded. Related Properties Information

Claimed Ownership 2086615, 2120653, 2839122 and others of US Registrations: Goods and Services

For: Fruit drinks and soft drinks containing fruit juices; fruit juices, non-alcoholic fruit and juice based beverages; frozen fruit beverages and frozen fruit-based beverages; beverage concentrates and syrups for making non-alcoholic frozen blended beverages; none of the foregoing goods incorporating the ingredient of coffee or having coffee flavoring International 032 - Primary Class U.S Class(es): 045, 046, 048 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Jul. 15, 2008 Use in Commerce: Jul. 15, 2008 Basis Information (Case Level)

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 8957.2521 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Oct. 27, 2018 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Dec. 01, 2014 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED Dec. 01, 2014 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 67723 Dec. 01, 2014 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 67723 Nov. 11, 2014 TEAS SECTION 8 & 15 RECEIVED Oct. 27, 2009 REGISTERED-PRINCIPAL REGISTER Oct. 21, 2009 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Oct. 14, 2009 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Sep. 23, 2009 LAW OFFICE REGISTRATION REVIEW COMPLETED 73797 Sep. 23, 2009 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Sep. 22, 2009 STATEMENT OF USE PROCESSING COMPLETE 66530 Sep. 02, 2009 USE AMENDMENT FILED 66530 Sep. 22, 2009 CASE ASSIGNED TO INTENT TO USE PARALEGAL 66530 Sep. 02, 2009 TEAS STATEMENT OF USE RECEIVED Mar. 24, 2009 NOA MAILED - SOU REQUIRED FROM APPLICANT Dec. 30, 2008 PUBLISHED FOR OPPOSITION Dec. 10, 2008 NOTICE OF PUBLICATION Nov. 26, 2008 LAW OFFICE PUBLICATION REVIEW COMPLETED 73797 Nov. 26, 2008 APPROVED FOR PUB - PRINCIPAL REGISTER Nov. 21, 2008 EXAMINER'S AMENDMENT ENTERED 73797 Nov. 19, 2008 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED 6328 Nov. 19, 2008 EXAMINERS AMENDMENT E-MAILED 6328 Nov. 19, 2008 EXAMINERS AMENDMENT -WRITTEN 81140 Nov. 17, 2008 PREVIOUS ALLOWANCE COUNT WITHDRAWN Nov. 07, 2008 WITHDRAWN FROM PUB - OG REVIEW QUERY 61844 Oct. 25, 2008 LAW OFFICE PUBLICATION REVIEW COMPLETED 73797 Oct. 25, 2008 ASSIGNED TO LIE 73797 Oct. 16, 2008 APPROVED FOR PUB - PRINCIPAL REGISTER Oct. 14, 2008 TEAS/EMAIL CORRESPONDENCE ENTERED 88889 Oct. 14, 2008 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889 Oct. 14, 2008 TEAS RESPONSE TO OFFICE ACTION RECEIVED Apr. 15, 2008 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325 Apr. 15, 2008 NON-FINAL ACTION E-MAILED 6325 Apr. 15, 2008 NON-FINAL ACTION WRITTEN 81140 Apr. 08, 2008 ASSIGNED TO EXAMINER 81140 Jan. 11, 2008 NOTICE OF DESIGN SEARCH CODE MAILED Jan. 10, 2008 NEW APPLICATION ENTERED IN TRAM Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: TM Staff and Location Information

TM Staff Information - None File Location Current Location: TMEG LAW OFFICE 108 Date in Location: Dec. 01, 2014 Assignment Abstract Of Title Information

Summary Total Assignments: 2 Registrant: Starbucks U.S. Brands, L.L.C.

Assignment 1 of 2

Summary Number of 2 Proceedings:

Type of Proceeding: Cancellation

Generated on: This page was generated by TSDR on 2019-08-06 10:34:49 EDT Mark: STARBUCKS COFFEE

US Serial Number: 76607171 Application Filing Aug. 16, 2004 Date: US Registration 3673335 Registration Date: Aug. 25, 2009 Number: Register: Principal Mark Type: Trademark Status: The registration has been renewed. Status Date: Jul. 10, 2019 Publication Date: Nov. 29, 2005 Notice of Feb. 21, 2006 Allowance Date:

Mark Information

Mark Literal STARBUCKS COFFEE Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Description of The mark consists of the wording "STARBUCKS COFFEE" in a circular carrier with two stars, and a design of a siren (a two-tailed Mark: mermaid) wearing a crown with a star. Color(s) Claimed: Color is not claimed as a feature of the mark. Disclaimer: "COFFEE" Design Search 01.01.10 - Stars, three or more; Three or more stars Code(s): 01.01.13 - Stars - multiple stars with five points 02.03.01 - Heads of women facing forward; Women - head, portraiture or busts facing forward; Portraiture of women facing forward; Busts of women facing forward 02.03.03 - Women wearing crowns or other symbols of royalty, including queens and princesses; Princesses; Queens; Crowns (women wearing) 02.03.24 - Women, stylized, including women depicted in caricature form 02.11.07 - Human hands, fingers, arms; Hands; Fingers; Arms 04.03.03 - Mermaids; Triton 24.11.02 - Crowns open at the top 26.01.08 - Letters, numerals or punctuation forming or bordering the perimeter of a circle; Circles having punctuation as a border; Circles having letters or numerals as a border 26.01.17 - Two concentric circles; Concentric circles, two; Circles, two concentric 26.01.21 - Circles that are totally or partially shaded. Goods and Services

For: Dairy-based food beverages International 029 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Jul. 15, 2008 Use in Commerce: Jul. 15, 2008 Basis Information (Case Level)

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 008957.2452 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jul. 10, 2019 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Jul. 10, 2019 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 59136 Jul. 10, 2019 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 59136 Jul. 10, 2019 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 59136 Jun. 03, 2019 TEAS SECTION 8 & 9 RECEIVED Aug. 25, 2018 COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jul. 18, 2015 NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED Jul. 18, 2015 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 70132 Jul. 18, 2015 CASE ASSIGNED TO POST REGISTRATION PARALEGAL 70132 Jun. 24, 2015 TEAS SECTION 8 & 15 RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Aug. 25, 2009 REGISTERED-PRINCIPAL REGISTER Jul. 22, 2009 LAW OFFICE REGISTRATION REVIEW COMPLETED 73296 Jul. 22, 2009 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Jul. 22, 2009 AMENDMENT FROM APPLICANT ENTERED 73296 Jul. 22, 2009 CORRESPONDENCE RECEIVED IN LAW OFFICE 73296 Jul. 22, 2009 ASSIGNED TO LIE 73296 Jul. 08, 2009 PAPER RECEIVED Jan. 13, 2009 NOTIFICATION OF NON-FINAL ACTION E-MAILED Jan. 13, 2009 NON-FINAL ACTION E-MAILED Jan. 13, 2009 SU - NON-FINAL ACTION - WRITTEN 77979 Dec. 30, 2008 STATEMENT OF USE PROCESSING COMPLETE 76874 Dec. 15, 2008 USE AMENDMENT FILED 76874 Dec. 30, 2008 CASE ASSIGNED TO INTENT TO USE PARALEGAL 76874 Dec. 15, 2008 TEAS STATEMENT OF USE RECEIVED Aug. 21, 2008 EXTENSION 5 GRANTED 98765 Aug. 21, 2008 EXTENSION 5 FILED 98765 Aug. 21, 2008 TEAS EXTENSION RECEIVED Feb. 05, 2008 EXTENSION 4 GRANTED 98765 Feb. 05, 2008 EXTENSION 4 FILED 98765 Feb. 05, 2008 TEAS EXTENSION RECEIVED Aug. 01, 2007 EXTENSION 3 GRANTED 98765 Aug. 01, 2007 EXTENSION 3 FILED 98765 Aug. 01, 2007 TEAS EXTENSION RECEIVED Feb. 05, 2007 EXTENSION 2 GRANTED 98765 Feb. 05, 2007 EXTENSION 2 FILED 98765 Feb. 05, 2007 TEAS EXTENSION RECEIVED Aug. 16, 2006 EXTENSION 1 GRANTED 98765 Aug. 16, 2006 EXTENSION 1 FILED 98765 Aug. 16, 2006 TEAS EXTENSION RECEIVED Feb. 21, 2006 NOA MAILED - SOU REQUIRED FROM APPLICANT Nov. 29, 2005 PUBLISHED FOR OPPOSITION Nov. 09, 2005 NOTICE OF PUBLICATION Oct. 08, 2005 LAW OFFICE PUBLICATION REVIEW COMPLETED 68658 Sep. 30, 2005 ASSIGNED TO LIE 68658 Sep. 28, 2005 APPROVED FOR PUB - PRINCIPAL REGISTER Sep. 28, 2005 TEAS/EMAIL CORRESPONDENCE ENTERED 68658 Sep. 20, 2005 CORRESPONDENCE RECEIVED IN LAW OFFICE 68658 Sep. 20, 2005 TEAS RESPONSE TO OFFICE ACTION RECEIVED Mar. 21, 2005 NON-FINAL ACTION MAILED Mar. 18, 2005 NON-FINAL ACTION WRITTEN 77979 Mar. 18, 2005 ASSIGNED TO EXAMINER 77979 Aug. 27, 2004 NEW APPLICATION ENTERED IN TRAM Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Aug. 25, 2019 TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Jul. 10, 2019 Assignment Abstract Of Title Information Summary Total Assignments: 2 Registrant: Starbucks U.S. Brands, LLC

Assignment 1 of 2

Summary Number of 3 Proceedings: Type of Proceeding: Opposition

Generated on: This page was generated by TSDR on 2019-08-06 10:42:27 EDT Mark: STARBUCKS COFFEE

US Serial Number: 75982978 Application Filing Apr. 28, 2000 Date: US Registration 2696192 Registration Date: Mar. 11, 2003 Number: Register: Principal Mark Type: Trademark Status: The registration has been renewed. Status Date: Mar. 19, 2012 Publication Date: May 29, 2001 Notice of Aug. 21, 2001 Allowance Date:

Mark Information

Mark Literal STARBUCKS COFFEE Elements: Standard Character No Claim: Mark Drawing 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) Type: Disclaimer: "COFFEE" Design Search 02.03.01 - Portraiture of women facing forward; Women - head, portraiture or busts facing forward; Busts of women facing forward; Code(s): Heads of women facing forward 02.03.03 - Women wearing crowns or other symbols of royalty, including queens and princesses; Queens; Crowns (women wearing); Princesses 26.01.17 - Two concentric circles; Circles, two concentric; Concentric circles, two Related Properties Information

Claimed Ownership 1542775, 1815937, 1815938, 1891561, 1893602, 1943361, 2028943, 2030878, 2091941, 2120653, 2176975, 2176976, 2180758, 21 of US 80759, 2266351, 2266352, 2277174 and others Registrations: Child Of: 76037042 Goods and Services

For: [ milk and milk products, namely, pasteurized milk, skim milk, whole milk, ] flavored milk, [ vitaminized milk, ] flavoring syrups and liquid and powdered beverage mixes used to make milk-based food beverages; dairy-based food beverages; soy-based food beverage used as a milk substitute International 029 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) First Use: Oct. 23, 1987 Use in Commerce: Oct. 23, 1987 Basis Information (Case Level) Filed Use: No Currently Use: Yes Amended Use: No Filed ITU: Yes Currently ITU: No Amended ITU: No Filed 44D: No Currently 44D: No Amended 44D: No Filed 44E: No Currently 44E: No Amended 44E: No Filed 66A: No Currently 66A: No Filed No Basis: No Currently No Basis: No Current Owner(s) Information

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2425-0 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Julia Anne Matheson Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Mar. 19, 2012 NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED Mar. 19, 2012 REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) 75184 Mar. 19, 2012 REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED 75184 Mar. 15, 2012 TEAS SECTION 8 & 9 RECEIVED Oct. 21, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Oct. 14, 2009 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Mar. 18, 2009 REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. 75184 Mar. 06, 2009 ASSIGNED TO PARALEGAL 75184 Mar. 04, 2009 TEAS SECTION 8 & 15 RECEIVED Apr. 16, 2008 CASE FILE IN TICRS Nov. 29, 2006 ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY Mar. 11, 2003 REGISTERED-PRINCIPAL REGISTER Dec. 30, 2002 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Oct. 04, 2002 STATEMENT OF USE PROCESSING COMPLETE Aug. 21, 2002 USE AMENDMENT FILED Oct. 05, 2002 DIVISIONAL PROCESSING COMPLETE Aug. 21, 2002 DIVISIONAL REQUEST RECEIVED Aug. 26, 2002 PAPER RECEIVED Mar. 12, 2002 EXTENSION 1 GRANTED Feb. 21, 2002 EXTENSION 1 FILED Mar. 01, 2002 PAPER RECEIVED Aug. 21, 2001 NOA MAILED - SOU REQUIRED FROM APPLICANT May 29, 2001 PUBLISHED FOR OPPOSITION May 16, 2001 NOTICE OF PUBLICATION Jan. 25, 2001 APPROVED FOR PUB - PRINCIPAL REGISTER Jan. 19, 2001 EXAMINER'S AMENDMENT MAILED Oct. 03, 2000 NON-FINAL ACTION MAILED Sep. 30, 2000 ASSIGNED TO EXAMINER 67523 Maintenance Filings or Post Registration Information

Affidavit of Section 8 - Accepted Continued Use: Affidavit of Section 15 - Accepted Incontestability: Renewal Date: Mar. 11, 2013 TM Staff and Location Information

TM Staff Information - None File Location Current Location: GENERIC WEB UPDATE Date in Location: Mar. 19, 2012 Assignment Abstract Of Title Information

Summary Total Assignments: 5 Registrant: Starbucks U.S. Brands Corporation

Assignment 1 of 5

Summary Number of 1 Proceedings:

Type of Proceeding: Opposition

Goods and Services

For: Entertainment services, namely, the provision, organization, and production of entertainment, educational, recreational and/or musical events, namely, music shows, live musical performances, concerts, and other live music events and activities; arranging and conducting of personal appearances for entertainment purposes; Publishing and production of musical and sound recordings; providing information in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communications networks; providing audio in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communications networks; providing video in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communications networks; providing graphics in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communications networks; providing text in the fields of video, television, news, sports, games, cultural events, entertainment, health and wellness, and arts and leisure via communication networks; providing other multimedia content in the fields of music, video, television, news, sports, games, cultural events, entertainment, health and wellness, arts and leisure via communications networks; music publishing services; publishing of text, graphic, audio and video works via communications networks; Providing in-store facilities to enable users to program audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events and entertainment-related programs; production and distribution of radio programs; music production services; entertainment services, namely, providing commentary and articles about music International 041 - Primary Class U.S Class(es): 100, 101, 107 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Financial services, namely, debit, credit, and stored-value card services; charitable fund raising services International 036 - Primary Class U.S Class(es): 100, 101, 102 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e)

For: Business administration; business management; franchising, namely, providing technical assistance in the establishment and/or operation of restaurants, cafes, coffee houses and snack bars; retail store services in the field of coffee, tea, cocoa, packaged and prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, clocks, watches, wallets made of cloth; retail store services in the field of tote bags made of cloth, plastic, or leather; retail store services in the field of briefcases made of leather; retail store services in the field of book bags made of cloth; retail store services in the field of umbrellas made of cloth, plastic, or leather; retail store services in the field of key fobs of leather, clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; wholesale distributorships, wholesale stores, and wholesale ordering services all in the field of coffee, tea, cocoa, packaged and prepared foods; computerized on-line ordering services all in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; computerized on-line retail store services all in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; on-line ordering services all in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; on-line retail store services all in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; computerized on-line gift registry; computerized online ordering services International 035 - Primary Class U.S Class(es): 100, 101, 102 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 31, 2011 Use in Commerce: Mar. 31, 2011

For: Water, and other non-alcoholic drinks, namely, soft drinks, fruit drinks and fruit juices, fruit drinks and soft drinks containing fruit juices, powdered beverage mixes; flavoring syrups for making beverages; flavored and unflavored bottled waters,fruit juices, sparkling fruit and juice based beverages and soda beverages; frozen fruit beverages and frozen fruit-based beverages International 032 - Primary Class U.S Class(es): 045, 046, 048 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Ground and whole bean coffee, cocoa, herbal and non-herbal tea, coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/or espresso, beverages made with a base of tea, powdered chocolate; sauces to add to beverages; chocolate syrup, flavoring syrups to add to beverages, baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads, sandwiches, granola, ready-to-drink coffee, ready-to-drink tea, frozen confections; chocolate, candy and chocolate confections; and sauces International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Milk, flavored milk, milkshakes and milk based beverages; fruit jams, fruit sauces, jellies, spreads, and preserves International 029 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: T-shirts, polo shirts, sweatshirts, caps, hats, jackets, shorts, aprons International 025 - Primary Class U.S Class(es): 022, 039 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 31, 2011 Use in Commerce: Mar. 31, 2011

For: Hand operated coffee grinders and coffee mills, insulated coffee and beverage cups, non-paper coasters, insulated vacuum bottles, coffee cups, tea cups and mugs, glassware, dishes, plates and bowls, trivets, storage canisters, non-electric drip coffee makers, non- electric plunger-style coffee makers, and decorative storage containers for food, non-electric tea kettles, tea infusers, tea pots, tea strainers, ceramic figurines, porcelain figurines; paper cups and insulated sleeves for beverage cups International 021 - Primary Class U.S Class(es): 002, 013, 023, 029, 030, 033, 040, 050 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Publications and printed materials, namely, newsletters and magazines featuring information about coffee and coffee drinkers, pens, ball point pens, stationery, posters, paper napkins, paper coasters, paper bags International 016 - Primary Class U.S Class(es): 002, 005, 022, 023, 029, 037, 038, 050 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 31, 2011 Use in Commerce: Mar. 31, 2011

For: Electrical appliances, namely, espresso makers and coffee makers for domestic or commercial use International 011 - Primary Class U.S Class(es): 013, 021, 023, 031, 034 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Oct. 31, 2012 Use in Commerce: Oct. 31, 2012

For: audio recordings featuring classical, jazz, contemporary, pop, seasonal, R and B, soul, world, zydeco, reggae, rock, folk and show tunes music; downloadable music via a global computer network and wireless devices; vending machines International 009 - Primary Class U.S Class(es): 021, 023, 026, 036, 038 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 31, 2011 Use in Commerce: Mar. 31, 2011

For: Nutritionally fortified beverages; meal replacement and dietary supplement drink mixes, nutritional supplements in the form of food bars; powdered fruit-flavored dietary supplement drink mix; powdered nutritional supplement drink mix; and vitamin fortified beverages International 005 - Primary Class U.S Class(es): 006, 018, 044, 046, 051, 052 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Jul. 10, 2012 Use in Commerce: Jul. 10, 2012 Basis Information (Case Level)

Filed Use: No Currently Use: Yes Filed ITU: Yes Currently ITU: No Filed 44D: Yes Currently 44E: Yes Filed 44E: No Currently 66A: No Filed 66A: No Currently No Basis: No Filed No Basis: No Current Owner(s) Information

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2937-0 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JULIA ANNE MATHESON Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA UNITED STATES 20004 Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number May 27, 2019 COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED May 27, 2014 REGISTERED-PRINCIPAL REGISTER Apr. 24, 2014 NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED Apr. 23, 2014 LAW OFFICE REGISTRATION REVIEW COMPLETED 68123 Apr. 21, 2014 ASSIGNED TO LIE 68123 Apr. 21, 2014 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED Apr. 16, 2014 STATEMENT OF USE PROCESSING COMPLETE 71034 Mar. 21, 2014 USE AMENDMENT FILED 71034 Mar. 21, 2014 TEAS STATEMENT OF USE RECEIVED Mar. 07, 2014 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Mar. 06, 2014 EXTENSION 2 GRANTED 71034 Jan. 29, 2014 EXTENSION 2 FILED 71034 Feb. 24, 2014 CASE ASSIGNED TO INTENT TO USE PARALEGAL 71034 Jan. 29, 2014 TEAS EXTENSION RECEIVED Jul. 26, 2013 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Jul. 24, 2013 EXTENSION 1 GRANTED 98765 Jul. 24, 2013 EXTENSION 1 FILED 98765 Jul. 24, 2013 TEAS EXTENSION RECEIVED Jan. 29, 2013 NOA E-MAILED - SOU REQUIRED FROM APPLICANT Dec. 04, 2012 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Dec. 04, 2012 PUBLISHED FOR OPPOSITION Nov. 14, 2012 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Oct. 30, 2012 LAW OFFICE PUBLICATION REVIEW COMPLETED 67287 Oct. 29, 2012 APPROVED FOR PUB - PRINCIPAL REGISTER Oct. 29, 2012 PREVIOUS ALLOWANCE COUNT WITHDRAWN Oct. 13, 2012 WITHDRAWN FROM PUB - OG REVIEW QUERY 76621 Sep. 28, 2012 LAW OFFICE PUBLICATION REVIEW COMPLETED 67287 Sep. 24, 2012 APPROVED FOR PUB - PRINCIPAL REGISTER Sep. 24, 2012 EXAMINER'S AMENDMENT ENTERED 88888 Sep. 24, 2012 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED 6328 Sep. 24, 2012 EXAMINERS AMENDMENT E-MAILED 6328 Sep. 24, 2012 EXAMINERS AMENDMENT -WRITTEN 67443 Sep. 20, 2012 PREVIOUS ALLOWANCE COUNT WITHDRAWN Sep. 14, 2012 WITHDRAWN FROM PUB - OG REVIEW QUERY 76621 Sep. 05, 2012 LAW OFFICE PUBLICATION REVIEW COMPLETED 67287 Aug. 29, 2012 APPROVED FOR PUB - PRINCIPAL REGISTER Aug. 27, 2012 TEAS/EMAIL CORRESPONDENCE ENTERED 88889 Aug. 27, 2012 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889 Aug. 27, 2012 TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED Mar. 05, 2012 NOTIFICATION OF LETTER OF SUSPENSION E-MAILED 6332 Mar. 05, 2012 LETTER OF SUSPENSION E-MAILED 6332 Mar. 05, 2012 SUSPENSION LETTER WRITTEN 67443 Feb. 29, 2012 TEAS/EMAIL CORRESPONDENCE ENTERED 67287 Feb. 29, 2012 CORRESPONDENCE RECEIVED IN LAW OFFICE 67287 Feb. 14, 2012 TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED Jan. 26, 2012 NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED Jan. 26, 2012 INQUIRY TO SUSPENSION E-MAILED Jan. 26, 2012 SUSPENSION INQUIRY WRITTEN 67443 Jan. 11, 2012 LIE CHECKED SUSP - TO ATTY FOR ACTION 67287 Jul. 05, 2011 NOTIFICATION OF LETTER OF SUSPENSION E-MAILED 6332 Jul. 05, 2011 LETTER OF SUSPENSION E-MAILED 6332 Jul. 05, 2011 SUSPENSION LETTER WRITTEN 67443 Jun. 16, 2011 TEAS/EMAIL CORRESPONDENCE ENTERED 67287 Jun. 16, 2011 CORRESPONDENCE RECEIVED IN LAW OFFICE 67287 Jun. 10, 2011 ASSIGNED TO LIE 67287 Jun. 03, 2011 TEAS RESPONSE TO OFFICE ACTION RECEIVED May 20, 2011 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325 May 20, 2011 NON-FINAL ACTION E-MAILED 6325 May 20, 2011 NON-FINAL ACTION WRITTEN 67443 May 19, 2011 ASSIGNED TO EXAMINER 67443 Feb. 23, 2011 NOTICE OF DESIGN SEARCH CODE MAILED Feb. 22, 2011 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM Feb. 21, 2011 NEW APPLICATION ENTERED IN TRAM TM Staff and Location Information

TM Staff Information - None File Location Current Location: PUBLICATION AND ISSUE SECTION Date in Location: Apr. 23, 2014 Assignment Abstract Of Title Information

Summary Total Assignments: 1 Registrant: Starbucks Corporation

Assignment 1 of 1

Generated on: This page was generated by TSDR on 2019-08-06 10:54:15 EDT Mark:

US Serial Number: 85244515 Application Filing Feb. 17, 2011 Date: US Registration 4572688 Registration Date: Jul. 22, 2014 Number: Register: Principal Mark Type: Trademark, Service Mark Status: Registered. The registration date is used to determine when post-registration maintenance documents are due. Status Date: Jul. 22, 2014 Publication Date: Jul. 09, 2013 Notice of Sep. 03, 2013 Allowance Date:

Mark Information

Mark Literal None Elements: Standard Character No Claim: Mark Drawing 2 - AN ILLUSTRATION DRAWING WITHOUT ANY WORDS(S)/ LETTER(S)/NUMBER(S) Type: Description of The mark consists of a circular seal in green with the design of a siren (a two-tailed mermaid) in white wearing a crown. Mark: Color Drawing: Yes Color(s) Claimed: The color(s) green and white is/are claimed as a feature of the mark. Design Search 01.01.03 - Star - a single star with five points Code(s): 04.03.03 - Mermaids; Triton 24.11.02 - Crowns open at the top 26.01.21 - Circles that are totally or partially shaded. Related Properties Information

Claimed Ownership 1542775, 1815937, 1815938 and others of US Registrations: Foreign Information

Priority Claimed: Yes Foreign T11/00011G Foreign Jan. 03, 2011 Application Application Filing Number: Date: Foreign T1100011G Foreign Jan. 03, 2011 Registration Registration Date: Number: Foreign SINGAPORE Foreign Expiration Jan. 03, 2021 Application/Registration Date: Country: Goods and Services Note: The following symbols indicate that the registrant/owner has amended the goods/services: Brackets [..] indicate deleted goods/services; Double parenthesis ((..)) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and Asterisks *..* identify additional (new) wording in the goods/services.

For: Entertainment services, namely, the provision, organization and production of entertainment, educational, recreational and/or musical events, namely, music shows, live musical performances, concerts, and other live music events and activities; arranging and conducting of personal appearances for entertainment purposes; Publishing and production of musical and sound recordings; providing information, audio, video, graphics, and other multimedia content in the field of music via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of video via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of television via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of news via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of sports via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of games via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of cultural events via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of entertainment via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of health and wellness via communication networks; providing information, audio, video, graphics, text, and other multimedia content in the field of arts and leisure via communication networks; music publishing services; publishing of text, graphic, audio and video works via communications networks; production and distribution of radio programs; music production services; entertainment services, namely, providing commentary and articles about music International 041 - Primary Class U.S Class(es): 100, 101, 107 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Business administration; business management; franchising, namely, providing technical assistance in the establishment and/or operation of restaurants, cafes, coffee houses and snack bars; retail store services in the field of coffee, tea, cocoa, packaged and prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, clocks, watches, jewelry, books, musical recordings, mouse pads, wallets made of cloth, tote bags made of cloth, plastic, or leather, briefcases made of leather, book bags made of cloth, umbrellas made of cloth, plastic or leather, key fobs of leather, clothing, caps and hats, toys, including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, Christmas ornaments; wholesale distributorships in the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale stores in the field of coffee, tea, cocoa, packaged foods, prepared foods; wholesale ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods; computerized on-line ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; computerized on-line retail store services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; on-line ordering services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; on-line retail store services in the field of coffee, tea, cocoa, packaged foods, prepared foods, electric appliances, non-electric appliances, housewares, kitchenware, watches, jewelry, books, musical recordings, mouse pads, wallets made of leather, billfolds made of leather, tote bags made of cloth, plastic, or leather, briefcases made of cloth, plastic, or leather, book bags made of cloth, plastic, or leather, umbrellas made of cloth, plastic, or leather, key fobs of leather, clothing, caps, hats, toys including teddy bears, stuffed toys, plush toys, dolls and accessories therefor, and Christmas ornaments; computerized on-line gift registry and ordering services International 035 - Primary Class U.S Class(es): 100, 101, 102 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Water, and other non-alcoholic drinks, namely, soft drinks, fruit drinks and fruit juices, fruit drinks and soft drinks containing fruit juices, powdered beverage mixes; flavoring syrups for making beverages; flavored and unflavored bottled waters, fruit juices, sparkling fruit and juice based beverages and soda beverages; frozen fruit beverages and frozen fruit-based beverages International 032 - Primary Class U.S Class(es): 045, 046, 048 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Ground and whole bean coffee, cocoa, herbal and non-herbal tea, coffee, tea, cocoa and espresso beverages, and beverages made with a base of coffee and/or espresso, beverages made with a base of tea, powdered chocolate; sauces to add to beverages; chocolate syrup, flavoring syrups to add to beverages, baked goods, namely, muffins, scones, biscuits, cookies, pastries and breads, sandwiches, granola, ready-to-drink coffee, ready-to-drink tea, and frozen confections; chocolate, candy and chocolate confections; and sauces International 030 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: Milk, flavored milk, milkshakes and milk based beverages; fruit jams, jellies, spreads, and preserves International 029 - Primary Class U.S Class(es): 046 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 08, 2011 Use in Commerce: Mar. 08, 2011

For: T-shirts, polo shirts, sweatshirts, caps, hats, jackets, shorts, and aprons International 025 - Primary Class U.S Class(es): 022, 039 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 31, 2011 Use in Commerce: Mar. 31, 2011

For: Publications and printed materials, namely, newsletters and magazines featuring information about coffee and coffee drinkers, pens, ball point pens, stationery, posters, paper napkins, paper coasters, and paper bags International 016 - Primary Class U.S Class(es): 002, 005, 022, 023, 029, 037, 038, 050 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 31, 2011 Use in Commerce: Mar. 31, 2011

For: Audio recordings featuring classical, jazz, contemporary, pop, seasonal, R and B, soul, world, zydeco, reggae, rock, folk and show tunes music; downloadable music via a global computer network and wireless devices; vending machines International 009 - Primary Class U.S Class(es): 021, 023, 026, 036, 038 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Mar. 31, 2011 Use in Commerce: Mar. 31, 2011

For: Nutritionally fortified beverages; meal replacement and dietary supplement drink mixes, nutritional supplements in the form of foods bars; powdered fruit-flavored dietary supplement drink mix; powdered nutritional supplement drink mix; and vitamin fortified beverages International 005 - Primary Class U.S Class(es): 006, 018, 044, 046, 051, 052 Class(es): Class Status: ACTIVE Basis: 1(a) 44(e) First Use: Jul. 10, 2012 Use in Commerce: Jul. 10, 2012 Basis Information (Case Level)

Filed Use: No Currently Use: Yes Amended Use: No Filed ITU: Yes Currently ITU: No Amended ITU: No Filed 44D: Yes Currently 44D: No Amended 44D: No Filed 44E: No Currently 44E: Yes Amended 44E: No Filed 66A: No Currently 66A: No Filed No Basis: No Currently No Basis: No Current Owner(s) Information

Attorney of Record Attorney Name: Julia Anne Matheson Docket Number: 08957.2936-0 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JULIA ANNE MATHESON Name/Address: Hogan Lovells US LLP 555 13th St. NW Washington, DISTRICT OF COLUMBIA 20004 UNITED STATES Phone: +1 202 637 5600 Fax: +1 202 637 5619 Correspondent e- [email protected] Starbu Correspondent e- Yes mail: [email protected] dctmfiling@hoganlovel mail Authorized: ls.com Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jul. 22, 2019 COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED Jun. 27, 2018 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP May 14, 2018 TEAS CHANGE OF CORRESPONDENCE RECEIVED Jul. 22, 2014 REGISTERED-PRINCIPAL REGISTER Jun. 19, 2014 NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED Jun. 18, 2014 LAW OFFICE REGISTRATION REVIEW COMPLETED 66213 Jun. 17, 2014 ASSIGNED TO LIE 66213 Jun. 16, 2014 ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED May 23, 2014 STATEMENT OF USE PROCESSING COMPLETE 66154 May 13, 2014 USE AMENDMENT FILED 66154 May 13, 2014 TEAS STATEMENT OF USE RECEIVED May 08, 2014 NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED May 07, 2014 EXTENSION 1 GRANTED 66154 Feb. 28, 2014 EXTENSION 1 FILED 66154 Mar. 21, 2014 CASE ASSIGNED TO INTENT TO USE PARALEGAL 66154 Feb. 28, 2014 TEAS EXTENSION RECEIVED Sep. 03, 2013 NOA E-MAILED - SOU REQUIRED FROM APPLICANT Jul. 09, 2013 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Jul. 09, 2013 PUBLISHED FOR OPPOSITION Jun. 19, 2013 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Jun. 05, 2013 LAW OFFICE PUBLICATION REVIEW COMPLETED 67287 May 31, 2013 APPROVED FOR PUB - PRINCIPAL REGISTER May 31, 2013 EXAMINER'S AMENDMENT ENTERED 88888 May 31, 2013 NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED 6328 May 31, 2013 EXAMINERS AMENDMENT E-MAILED 6328 May 31, 2013 EXAMINERS AMENDMENT -WRITTEN 67443 May 13, 2013 TEAS/EMAIL CORRESPONDENCE ENTERED 88889 May 13, 2013 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889 May 13, 2013 TEAS RESPONSE TO OFFICE ACTION RECEIVED Mar. 01, 2013 NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED 6326 Mar. 01, 2013 EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED 6326 Mar. 01, 2013 COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY 67443 Mar. 01, 2013 EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED 67443 Feb. 26, 2013 TEAS/EMAIL CORRESPONDENCE ENTERED 88889 Feb. 26, 2013 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889 Feb. 26, 2013 TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED Sep. 20, 2012 NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED Sep. 20, 2012 INQUIRY TO SUSPENSION E-MAILED Sep. 20, 2012 SUSPENSION INQUIRY WRITTEN 67443 Sep. 11, 2012 LIE CHECKED SUSP - TO ATTY FOR ACTION 67287 Mar. 05, 2012 NOTIFICATION OF LETTER OF SUSPENSION E-MAILED 6332 Mar. 05, 2012 LETTER OF SUSPENSION E-MAILED 6332 Mar. 05, 2012 SUSPENSION LETTER WRITTEN 67443 Mar. 01, 2012 TEAS/EMAIL CORRESPONDENCE ENTERED 67287 Mar. 01, 2012 CORRESPONDENCE RECEIVED IN LAW OFFICE 67287 Feb. 14, 2012 TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED Jan. 26, 2012 NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED Jan. 26, 2012 INQUIRY TO SUSPENSION E-MAILED Jan. 26, 2012 SUSPENSION INQUIRY WRITTEN 67443 Jan. 17, 2012 LIE CHECKED SUSP - TO ATTY FOR ACTION 67287 Jul. 05, 2011 NOTIFICATION OF LETTER OF SUSPENSION E-MAILED 6332 Jul. 05, 2011 LETTER OF SUSPENSION E-MAILED 6332 Jul. 05, 2011 SUSPENSION LETTER WRITTEN 67443 Jun. 16, 2011 TEAS/EMAIL CORRESPONDENCE ENTERED 67287 Jun. 16, 2011 CORRESPONDENCE RECEIVED IN LAW OFFICE 67287 Jun. 10, 2011 ASSIGNED TO LIE 67287 Jun. 03, 2011 TEAS RESPONSE TO OFFICE ACTION RECEIVED May 20, 2011 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325 May 20, 2011 NON-FINAL ACTION E-MAILED 6325 May 20, 2011 NON-FINAL ACTION WRITTEN 67443 May 19, 2011 ASSIGNED TO EXAMINER 67443 Feb. 23, 2011 NOTICE OF DESIGN SEARCH CODE MAILED Feb. 22, 2011 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM Feb. 21, 2011 NEW APPLICATION ENTERED IN TRAM TM Staff and Location Information

TM Staff Information - None File Location Current Location: PUBLICATION AND ISSUE SECTION Date in Location: Jun. 18, 2014 Assignment Abstract Of Title Information

Summary Total Assignments: 1 Registrant: Starbucks Corporation

Assignment 1 of 1

The History of Starbucks Logo and a Look at The Company

October 3, 2018

The History of Starbucks Logo and The Business

For a staggering number of people across the world, each morning begins with a cup of steaming brew from the world’s most popular coffee chain—Starbucks. Since 1971, Starbucks has been serving up dozens of espresso infused drinks to customers everywhere. It’s a level of success that the three college classmates who started the chain could have only dreamed of. Yet in the face of all this success, it’s easy to forget the humble beginnings of Starbucks and the interesting history of their ever- recognizable logo.

The Origins of Starbucks

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Few people would guess that a chain as large and as successful as Starbucks, one that brought in over $21.3 billion dollars in 2016, was founded by three men with almost no business experience between them. Jerry Baldwin (an English teacher), Zev Siegel (a history teacher) and Gordon Bowker (a writer) came together to open the first Starbucks store in Seattle, Washington in 1971. Oddly enough, though, the first Starbucks store didn’t sell any brewed coffee. Instead, the original vision of Bowker, Siegel, and Baldwin, three friends who had studies together at the University of San Francisco, was to sell bags of roasted coffee beans. After a man named Alfred Peet taught the three founders of Starbucks his signature style of roasting coffee beans, the three men were inspired to start a company that offered the beans to the general market. Needing a name for their new company, the entrepreneurs turned to history for inspiration. After one of them found an old mining map with a town name “Starbo” on it, the name Starbucks was born.

For almost fifteen years, Starbucks didn’t sell any espresso coffee. In fact, the only coffee that the company offered at all on-location was free samples of what their signature coffee beans tasted like when they were brewed. During these early years, Starbucks sourced green coffee beans from Alfred Peet’s company, Peet’s, roasted them in the style that Alfred Peet had developed, and offered them for sale in the store. In

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spite of offering only this one product, the chain was a success, and by 1986 Starbucks had opened up six different locations in Seattle. One year later, the original owners sold the company to a former manager named Howard Schultz, and it was Schultz who would go on to rapidly expand Starbucks into the business it is today, turning it from a coffee bean chain to the coffee product chain that we now know.

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Starbucks is largely credited with starting the business model known as “second wave coffee”. Before Starbucks, there weren’t hardly any chains that offered coffee as their primary product. Plenty of restaurants sold coffee, but it was merely an addition to the other items on their menu and not the main focus of the company. In most cases, these coffee products were rather simple in their ingredients and had more in common with a pot of coffee that you might brew at home than they did with the wide range of coffees that you’ll find if you visit a Starbucks today. Starbucks, however, saw a need in the market for a chain that focused specifically on coffee and offered a wide range of coffees that customers would have a difficult time brewing on their own from home. Today, “third wave coffee” has begun to enjoy a large degree of success. “third wave coffee” companies focus more on high-quality, handmade coffees, and most “third wave coffee” shops are locally owned businesses rather than large chains. Starbucks, however, continues to make use of automated machines to produce their coffee for both efficiency and safety reasons. Nevertheless, being the first chain to employ the “second wave coffee” model allowed Starbucks to quickly enjoy a massive amount of success – success that they still enjoy to this day even with the growing popularity of locally owned coffee shops that offer handmade coffees.

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Being one of the first coffee-centric chains enabled Starbucks to rapidly grow their business. By 1992 the company had 140 locations. At this point, it’s said that the company was roasting a total of 2,000,000 pounds of coffee beans each year. Starting in 1996 Starbucks began to expand into the international market, opening their first store outside of North America in Tokyo, Japan. Today, Starbucks operates more than 25,000 stores in 70 different countries.

While the quality of the coffee that they offer no doubt played an incredibly large role in Starbuck’s growth and success, the marketing approach that the company took was instrumental in their success as well. Known for their mobile marketing prowess, Starbucks was one of first companies to fully embrace the digital era, selling coffees through their app and even going as far as to sell gift cards through a Twitter hashtag. While this cutting-edge use of technology played a significant role in the company’s expansion, it wasn’t the only successful marketing approach that Starbucks has employed – the reorganizability of the unique Starbucks logo has played a significant role in their success as well, helping the company raise awareness of its brand across the world and creating an image for the brand that customers are able to immediately recognize. And it turns out that the history of the Starbucks logo is every bit as interesting as the history of the company itself.

History of the Starbucks Logo

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It wasn’t long after the first Starbucks opened its doors in Seattle that the founders knew they were going to need a good logo. Wanting to capture the seafaring history of coffee as well Seattle’s own close connection to the sea, they scoured through old marine books until finally they came across a 16th century Norse woodcut of a two- tailed siren. It was this image that they would use to design the first rendition of the Starbucks logo. Over the years the logo has evolved along with the company, but its basic elements have stayed the same, with the two-tailed siren always taking center stage.

Interestingly enough, the siren is a choice that has drawn some criticism from some thanks to its unflattering parallels. In Greek mythology, the siren is a creature who lures sailors in with what is described as “an irresistibly sweet” voice, only to viciously devour them once they came close. Some think that Starbucks chose the logo because it symbolizes obsession, addiction, and entrapment and given how hopelessly addicted so many are to their favorite Starbucks brew it’s not so wild a theory. Nevertheless, the Starbucks logo remains an incredibly popular icon and a driving force behind the company’s worldwide success.

Design Elements of the Starbucks Logo

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Unlike some logos which remain almost unchanged over the years, the Starbucks logo is one that has undergone a few revisions. Today the design consists of a black and white two-tailed siren wearing a starred crown and framed around a green circle in which the words “Starbucks Coffee” are written.

It’s an incredibly recognizable logo that people are able to immediately identify without even having to really notice the details of the design itself.

Popularity of the Starbucks Logo

They say there’s no such thing as bad publicity, and the small bit of controversy surrounding the meaning of the Starbucks logo has certainly earned it a good deal of popularity and attention. A simple internet search of the history of the Starbucks logo reveals dozens of articles written about its questionable message.

All controversy aside, the Starbucks logo has seen plenty of popularity in other forms as well. For starters, it appears on most every cup of the estimated four million cups of coffee that chain sells each day. Towering signs with the only the logo on them also serve to flag down would-be customers and effectively advertise a shop’s location.

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Best of all for the company, the Starbucks logo quickly became a symbol of status. Bryant Simon, author of Everything but the Coffee: Learning About America From Starbucks tells a story of how people would used to sometimes carry around their empty Starbucks cup just to show off their taste and socioeconomic class. Simon says that, “They wanted people to see them with the cup. Through the intervention of users, Starbucks was able to make that cup shorthand for someone who was discerning, sophisticated and had enough money to waste on coffee.”

Fueled from this association with good taste and a healthy spending account, the Starbucks coffee cup and its famous logo soon began to see appearances in film and television. Carrie Bradshaw could be seen drinking from a Starbucks cup in Sex and the City, and the cup made multiple appearances in The Devil Wears Prada with Andrea brining it in to her wickedly cruel boss each morning.

All of this positive association and appearances in pop culture serve as a testament to the power that a good logo can have, especially when combined with a solid marketing plan. The history of the Starbucks logo is one that is rich with success, serving as a great example for fledgling companies to imitate when choosing a logo of their own.

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DRINKWARE & HOUSEWARES, TRADE PACKAGING & PRINTING January 18, 2018 A Lesson in Logo Design From Starbucks' Iconic Siren

By Tom Higgins

In book 12 of Homer’s Odyssey, we find the hero Odysseus and his men sailing perilously close to the island of the Sirens. These female creatures were said to have such lovely singing voices that their song could lure sailors toward the island, where their ships would be shattered against its cliffs. As Odysseus’ men scramble to plug their ears with beeswax in order to avoid hearing the Sirens singing, the hero requests that they tie him to the ship’s mast. Credit: Fortune And so, as the ship passes safely by, Odysseus hears the beautiful singing, all the while begging to be untied so that he can swim to the Sirens. Odysseus lives, of course, and adds yet another dangerous, unnecessary accomplishment to his belt (which already includes taunting a Cyclops and indirectly causing the deaths of most of his men). Seriously, Odysseus is a real jerk.

Anyway, the myth of the Sirens as passed down through the Odyssey has led to their representing irresistibility and temptation, which makes them an apt inspiration for Starbucks’

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famous logo. That’s right, in case you were unaware, the green woman that graces each cup of Starbucks coffee is, in fact, a Siren. Now imagine Odysseus strapping himself to the mast in order to resist a steaming venti caramel macchiato. Not quite as heroic, though perhaps we caffeine-addicted modern humans could relate on a much deeper level with this image.

Now that you’ve been educated on the nature of Starbuck’s logo, you may be wondering why it matters. While we might be perfectly happy with providing some knowledge fit for bar trivia or Jeopardy, it’s important that we provide content that comes with a business-related lesson, and today’s lesson comes in the category of logo design.

In 2011, Starbucks hired Lippincott to redesign its iconic logo. The designers’ first move was to break the Siren out of the bonds of the circle that had enclosed her image ever since the company’s beginning in 1971. Doing so, the designers also did away with any representation of the company’s name in its logo, instead trusting that the Siren could carry the brand on her own. Once she was free, they went with symmetry in an attempt to adhere to the well-documented association between human notions of beauty and perfectly symmetrical features. While the design looked good, something wasn't quite right about it.

After much debating and head scratching, Lippincott designers realized that, contrary to common knowledge, the symmetrically arranged features actually made the Siren seem cold and inhuman. In order to give her some life, the designers elongated the shadow on the right side of the Siren’s nose. Thus, the current Starbucks logo was born.

This story offers an incredibly valuable lesson in logo design. Take a close look at the logo. While the change is minor, it is instantly noticeable that the longer shadow makes a world of difference. Despite common knowledge, which dictates that humans associate symmetry with beauty, the Siren needed a touch of imperfection in order to seem human. Just like the case of Google’s imperfect G, which foregoes perfect circular symmetry in order to be more pleasing to the eye, Starbucks’ Siren allowed Lippincott’s designers to recognize the inherent attractiveness of imperfection. All it took was a slight tweak and a different way of looking at a design problem.

If that’s not a valuable lesson in both logo design and the arbitrary nature of beauty, then I’m Odysseus. If you don’t agree, then just be sure to untie me when we reach a Starbucks. I promise I’ll only need one shot of espresso, OK? Please?

The 2019 Top Promotional Products Distributors List. The 65 companies on this year's Top Distributors list totaled $6.4 billion in promotional products sales. Fifty of the Top 65 grew their sales from 2018 to 2019, with 25 posting double-digit percentage growth.

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Tom Higgins Author's page Tom Higgins is the associate content editor and official Kid Rock beat reporter for the Promo Marketing Media Group.