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7Eatute at the Week Selling - Story About for profitable Remember the 7eatute at the Week selling - story about... INVESTIGATE wIIMDNGT Announcer- producer Hurd (1) and news editor Ireland (r) with Garfield high school discussion group. "THE UNDIRECTED expression is now reaching out beyond Seattle of free speech by anyone ... who and western Washington high wishes to express an opinion." A schools into nearby Canada, de- noble objective of our democratic pends on how thoroughly the par- society, this, and the standard of ticipating students are not pre- Youth Views the News, a half -hour pared. weekly ad -lib discussion of cur- The principal of the school rent affairs heard Sunday morn- where the program is to be re- ings at 10 via tape- recorder on corded is warned in advance by KOMO Seattle. that grew into ... Effectiveness of the show, which (Continued on page 64) L J On -1911 19ccounts THE COMMERCIALS on a few type, the long distance telephone coast -to -coast sponsored pro- gets a play. grams a week might be enough for Born in Rich Hill, Mo., Nov. 18, the average agency man to handle, 1904, Innes was educated entirely but not Innes Harris, commercial in schools of his native state. He supervisor in the Hollywood office attended Drury College, Spring- of Young & Rubicam. field, for a year. Then in 1926 he No less than a dozen broadcasts became sports editor of the Spring- the streamlined car? per week bear the imprint of his field (Mo.) Republican for a year, three -man department. And this then joined the Phoenix (Ariz.) makes him just about the busiest Republic. That's just like the growth agency man on the West Coast. Innes entered radio in 1929 as of WWDC in the rich Wash- His responsibilities include the announcer -newscaster and publici- NBC Bob Hope ty man for WTAM ington market. It started show (Lever Bros: Cleveland. But aft- out small ... and grew ... Swan soap) ; CBS er a good 12 months Jack Carson show or so he moved to and grew into a fast- acting (General Foods - Westinghouse Elec- streamlined force for profit- Sanka) ; NBC Duf- tric Corp. in East fy's Tavern (Bris- Pittsburgh, h a n - able sales. If you want tol - Myers prod- dling publicity for power and drive behind ucts) ; NBC Adven- that firm for the tures of Ozzie & next few years. your radio advertising in Harriet (Interna- Beginning in 1930 tional Silver) ; ABC with radio publicity Washington, your best buy Meredith Willson and running is WWDC and WWDC -FM. show (General through commercial Foods - Jello) ; five writing, program Get the full story from your weekly ABC Gener- production and a va- Forjoe man today. al Electric House riety of other as- Party (electrical signments, young appliances); tran- Mr. Harris was on scribed Skippy Hol- the New York staff lywood & Theatre of Erwin, Wasey Represented by (Rosefield Packing INNES Co. for the next aosraT Co.-peanut butter) on 46 stations; four years. V" MEEKER WWDC CBS My Favorite Husband (Gen- He produced the CBS Bobby A S S O C I A T E 5 ilC eral Foods- Jello). Benson show, then the top kid's New York Chi co go AM FM -The D. C. Independent He's the most teletype conscious program of the day. Assignments San Francisco Los Angeles man in town, constantly in commu- also included Arthur Godfrey's - Represented Nationally by nication with the agency's New first network shows on CBS. In FORJOE & COMPANY York office checking on informa- addition he handled a variety of tion for commercials of these STEINMAN STATIONS shows. And when it's not the tele- (Continued on page 64) Page 10 January 3, 1949 BROADCASTING Telecasting .
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