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Scotland's International Framework: US Engagement Strategy

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Scotland's International Framework: US Engagement Strategy SCOTLAND’S INTERNATIONAL FRAMEWORK US ENGAGEMENT STRATEGY CONTENTS INTRODUCTION 1 – Why the US? – Scotland’s international ambitions – Strategic objectives for engagement with the US INFOGRAPHICS 3 STRATEGIC OBJECTIVE 1 – GLOBAL OUTLOOK 5 – Aim – Trade and Investment – Education – What is our long-term ambition? STRATEGIC OBJECTIVE 2 – 6 RELATIONSHIP AND PARTNERSHIPS – Aim – Public Diplomacy and Governmental Exchanges – Diaspora Engagement – Research, Innovation and Entrepreneurship – What is our long-term ambition? STRATEGIC OBJECTIVE 3 – 8 REPUTATION AND ATTRACTIVENESS – Aim – What is our long-term ambition? – Delivery – Additional sources and further information 9 SCOTLAND’S INTERNATIONAL FRAMEWORK US ENGAGEMENT STRATEGY 1 INTRODUCTION THE CONNECTIONS BETWEEN SCOTLAND AND THE US ARE STRONG, ENDURING, AND OF SUCH A SCALE THAT THE US HAS REMAINED SCOTLAND’S MOST SIGNIFICANT INTERNATIONAL PARTNER FOR MANY YEARS. Why the US? the challenges and opportunities posed by disruptive new technologies. These and other Historically, Scotland and the Scots have challenges are best tackled through close played a profound role in American political, collaboration, sharing our experience and the commercial and cultural life. The influence best of our expertise. and attraction of the US resonates throughout Scottish society. More than 5 million Scotland’s international ambitions Americans identify themselves as of Scottish One of the priorities of Scotland’s Economic descent, with nearly 3 million more as Scots- Strategy is internationalisation. The Trade Irish.1 This plan builds on that relationship, and Investment Strategy published in March making the most of existing connections, 2016 and the Phase 1 report of the Enterprise creating new ones, and working together with and Skills Review published in October 2016 partners in the US for our mutual benefit. both stress the importance of an open and The US is Scotland’s largest overseas market international economy in achieving inclusive for exports, worth an estimated £4 billion in growth and prosperity. Our co-operation with 2014,2 as well as the largest source of foreign the US fully supports these ambitions. The direct investment.3 Scotland attracts more aims of internationalisation are defined in visitors from the US than from any other Scotland’s International Framework: overseas market, accounting for 16% of all of • To create an environment within Scotland inward tourism visits and 23% of spending by that supports a better understanding of international tourists.4 international opportunities and a greater In addition to the economic benefits of the appetite and ability to seize them; and relationship, the US and Scotland share • To influence the world around us on the many aspirations and common challenges. issues that matter most in helping Scotland We will work with partners across the US to flourish. provide leadership on issues such as the low carbon economy, an ageing population and 1 http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_10_1YR_B04003&prodType=table 2 Export Statistics Scotland 2014 3 http://www.ey.com/uk/en/issues/business-environment/ey-attractiveness-survey-2016-uk 4 2015 International Passenger Survey SCOTLAND’S INTERNATIONAL FRAMEWORK US ENGAGEMENT STRATEGY 2 Strategic objectives for The strategic objectives apply across a broad engagement with the US range of sectors and issues. In our engagement with the US, we will focus on a number of key Our International Framework has four areas identified in the Scottish Government’s strategic objectives, which set the context for Trade & Investment Strategy.5 These include: our engagement with other countries. This • Premium consumer products and services strategy seeks to apply those objectives to our relationship with the US, making the most • Digital, technology and high value of existing connections while broadening the manufacturing relationship in new and emerging areas of • Skills, knowledge and innovation opportunity. • Healthcare and wellbeing • Low carbon. In addition, we will share ideas and best practice in priority policy areas for Scotland, drawing on the Programme for Government.6 ‘Growing Scotland’s Economy’ – First Minister launches the Scottish Government’s Economic Strategy. 5 http://www.gov.scot/Publications/2016/03/7779 6 http://www.gov.scot/About/Performance/programme-for-government SCOTLAND’S INTERNATIONAL FRAMEWORK US ENGAGEMENT STRATEGY 3 US AND SCOTLAND COLLABORATION BETWEEN THE US AND SCOTLAND IN: TRADE AND EDUCATION PUBLIC DIPLOMACY DIASPORA RESEARCH, INVESTMENT AND GOVERNMENTAL ENGAGEMENT INNOVATION AND EXCHANGE ENTREPRENEURSHIP US IS SCOTLAND’S SCOTTISH EXPORTS TO THE US WERE WORTH AN BIGGEST SOURCE OF ESTIMATED £4.6 BILLION INWARD INVESTMENT IN 2015 US ACCOUNTS DAILY DIRECT FOR 15.9% OF FLIGHTS FROM TOTAL SCOTTISH EDINBURGH EXPORTS AND GLASGOW 5 SCOTTISH DEVELOPMENT INTERNATIONAL OFFICES IN BOSTON, NEW YORK, CHICAGO, HOUSTON AND SAN JOSE AT NOVEMBER 2016, 550 US OWNED ENTERPRISES OPERATING IN SCOTLAND, EMPLOYING 102,810 WITH TURNOVER OF 187 £33.749 BILLION GLOBALSCOTS IN 2015, 32,000 OF IN 2015, 21,000 OF SCOTLAND’S POPULATION SCOTLAND’S POPULATION WITH NORTH AMERICAN BORN IN NORTH AMERICA NATIONALITY Updated March 2017 SCOTLAND’S INTERNATIONAL FRAMEWORK US ENGAGEMENT STRATEGY 4 SCOTLAND’S SECOND MOST IMPORTANT 4,280 SOURCE OF INTERNATIONAL AMERICAN STUDENTS STUDENTS FOR HIGHER STUDYING IN SCOTLAND EDUCATION IN 2015/16 257 SALTIRE SCHOLARSHIPS AWARDED TO STUDENTS BETWEEN 2011 AND 2016 SCOTLAND’S NATIONAL PERFORMING COMPANIES TOUR PRODUCTIONS TO THE US ANNUALLY TRANSATLANTIC SESSIONS IN 2009, THE SCOTTISH TEN DIGITALLY RECORDED MOUNT RUSHMORE, SOUTH FEATURE ANNUALLY IN DAKOTA AS THE PROJECT’S FIRST CELTIC CONNECTIONS INTERNATIONAL SITE. 409,000 VISITS TO SCOTLAND FROM US IN 2015, WITH A TOTAL SPEND OF £391 MILLION OVER 3.88 MILLION NIGHTS SCALE MODELS OF ANDY SCOTT’S ‘THE KELPIES’ WERE EXHIBITED AT THE PRESTIGIOUS SCOTTISH GOVERNMENT CHICAGO SCULPTURE US CONSULATE STAFF BASED IN THE INTERNATIONAL AND BASED IN SCOTTISH AFFAIRS DISPLAYED AT NEW EDINBURGH OFFICE, WASHINGTON YORK’S BRYANT PARK Updated March 2017 SCOTLAND’S INTERNATIONAL FRAMEWORK US ENGAGEMENT STRATEGY 5 STRATEGIC OBJECTIVE 1 – GLOBAL OUTLOOK Aim Education To enhance Scotland’s global outlook, we will Educational links between Scotland and the embed internationalisation and create an US bring considerable value: Scottish students environment which encourages knowledge can develop the experience and connections exchange. We will provide targeted support to necessary to work in a global environment; our people, businesses and institutions to help and American students studying in Scotland them to seize international opportunities. We bring economic, social and cultural benefits. must also understand the impact of our work Exchanges in both directions support academic on others. and business links between institutions and develop an affinity between the two countries, Trade and Investment which over time can be sustained and The US is Scotland’s largest market for developed by a growing community of alumni. exports. The US remains a large, affluent, Educational connections are strong, with open economy with opportunities in both opportunities available through many different well-established and new sectors. It is scholarships and exchange programmes. It consistently identified as a priority market will be necessary to ensure that existing for companies already exporting as well programmes continue to be used to the best as those who aspire to export. Energy, life possible effect. We will work with alumni sciences, financial services, food and drink, networks to share their experience with others the creative industries and tourism are among and encourage their on-going interest to the key sectors where opportunities exist for encourage the growth of academic, research Scottish firms. Raising awareness of these and other connections. opportunities, especially among SMEs and high What is our long-term ambition? growth firms, and helping companies to exploit them is the central responsibility of Scottish • Increase the number of companies, Development International (SDI), working particularly SMEs, exporting to the US. in partnership with chambers of commerce, business associations and other relevant • Develop a self-sustaining network of organisations in Scotland. Maintaining and individuals and organisations in Scotland to developing transport links between Scotland share experience and information about and the US in order to sustain business and doing business in the US, and providing other travel is also a priority. leadership to others. • Strengthen educational connections between Scotland and the US at all levels, particularly the number of students participating in exchange programmes and their continued engagement as alumni. • Ensure the sustainability of existing air routes and identify opportunities for increased capacity. SCOTLAND’S INTERNATIONAL FRAMEWORK US ENGAGEMENT STRATEGY 6 STRATEGIC OBJECTIVE 2 – RELATIONSHIPS AND PARTNERSHIPS Aim Diaspora Engagement We will work with partners to share local The US is home to Scotland’s largest overseas knowledge and build bilateral relationships diaspora community, which most clearly and networks. We will use these connections manifests itself in the broad and diverse to create and shape opportunities of value to network of ancestral and cultural organisations Scotland. We will continue to be a good global that span the country. This community
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