360° BAVARIA! Augmented Reality, BAVARIA scan & play TRADITIONALLY DIFFERENT A region as multifaceted as its inhabitants. Discover more inside. Table of Contents 12 A Land of Fairy Tales Bavaria’s cultural landscape is dazzling and lavish

16 22 City Stories Back to Nature Nuremberg, Munich, Discoveries between Passau? There’s so the Allgäu and the much going on here! Bavarian Forest

SERVUS! 28 32 Welcome to Bavaria! In this magazine we take you on a tour Utterly delicious! Celebrating in Style of our four wonderful holiday regions of Upper Bavaria, Allgäu/ Culinary treats in It’s all about tradition Bavarian Swabia, Eastern Bavaria and Franconia. We intro­ inns, beer gardens and joie de vivre duce you to cities full of culture, experience a Kneipp cure, and award-winning visit fairy-tale castlesIcons and für Augmented-R eat some fantasticeality-Ken food.nzeic Fancyhnung a restaurants beer or would you prefer a glass of fine Franconian wine? You’ll soon see: there’s more to Bavaria than you might think. Bavaria is traditionally different.0 And Vid eothat makes us very proud.

0 Picture How Bavaria Ticks Tattoos, Icons fScanür Augmented-R the QR codeseality on-Ken thenz eifollowingchnung pages 04 to play the digital content belowVideo FRANCONIA Lederhosen and beer Nuremberg hock EASTERN BAVARIA World Leaders di Link to a podcast/music Regensburg 0 Video her 36 Bavarian companies enjoy inter­ Photo gallery 0 Picture Augsburg national success Munich A Wealth Video Link to a website UPPER BAVARIA ALLGU/ 38 of Ideas Four BAVARIAN hock SWABIA holiday regions and di her Link to a podcast/music their creative genius

Photo gallery

2 Bavaria Magazine 3 Link to a website Table of Contents 12 A Land of Fairy Tales Bavaria’s cultural landscape is dazzling and lavish

16 22 City Stories Back to Nature Nuremberg, Munich, Discoveries between Passau? There’s so the Allgäu and the much going on here! Bavarian Forest

SERVUS! 28 32 Welcome to Bavaria! In this magazine we take you on a tour Utterly delicious! Celebrating in Style of our four wonderful holiday regions of Upper Bavaria, Allgäu/ Culinary treats in It’s all about tradition Bavarian Swabia, Eastern Bavaria and Franconia. We intro­ inns, beer gardens and joie de vivre duce you to cities full of culture, experience a Kneipp cure, and award-winning visit fairy-tale castlesIcons and für Augmented-R eat some fantasticeality-Ken food.nzeic Fancyhnung a restaurants beer or would you prefer a glass of fine Franconian wine? You’ll soon see: there’s more to Bavaria than you might think. Bavaria is traditionally different.0 And Vid eothat makes us very proud.

0 Picture How Bavaria Ticks Tattoos, Icons fScanür Augmented-R the QR codeseality on-Ken thenz eifollowingchnung pages 04 to play the digital content belowVideo FRANCONIA Lederhosen and beer Nuremberg hock EASTERN BAVARIA World Leaders di Link to a podcast/music Regensburg 0 Video her 36 Bavarian companies enjoy inter­ Photo gallery 0 Picture Augsburg national success Munich A Wealth Video Link to a website UPPER BAVARIA ALLGU/ 38 of Ideas Four BAVARIAN hock SWABIA holiday regions and di her Link to a podcast/music their creative genius

Photo gallery

2 Bavaria Magazine 3 Link to a website Bavarian Moments

Cool Tattoos for Lederhosen UPPER BAVARIA Bavarians love their regional costume: Leder­ hosen are still a popular choice for festivals and special occa­ sions. But they can also be used day-to-day. Michael Thalhammer from Sauerlach makes some very special pieces: he burns individual motifs onto tailor- made Lederhosen. His tattooing technique is a closely guarded secret – and so successful that he has patented it.

Thalhammer sells his one-off Bavarian pieces in his own shop. The idea for Lederhosen tattoos came from his grandfather, who used to burn motifs and slogans onto wooden boards. “My Lederhosen Moments are just the way I imagine a proper pair of Lederhosen to be: Bavaria is traditionally different: when it comes to regional traditional yet completely costume, culinary specialities and festivals, it combines laid-back,” says Thalhammer. the old with the new. The result? We will show you four very He adds: “Paired with a matching T-shirt, I call this Bavarian special examples here Surfstyle.” His shop is named after two Bavarian rebels, which was also a conscious decision: “I certainly see myself as a small fashion rebel.”

4 Bavaria Magazine 5 Bavarian Moments

Cool Tattoos for Lederhosen UPPER BAVARIA Bavarians love their regional costume: Leder­ hosen are still a popular choice for festivals and special occa­ sions. But they can also be used day-to-day. Michael Thalhammer from Sauerlach makes some very special pieces: he burns individual motifs onto tailor- made Lederhosen. His tattooing technique is a closely guarded secret – and so successful that he has patented it.

Thalhammer sells his one-off Bavarian pieces in his own shop. The idea for Lederhosen tattoos came from his grandfather, who used to burn motifs and slogans onto wooden boards. “My Lederhosen Moments are just the way I imagine a proper pair of Lederhosen to be: Bavaria is traditionally different: when it comes to regional traditional yet completely costume, culinary specialities and festivals, it combines laid-back,” says Thalhammer. the old with the new. The result? We will show you four very He adds: “Paired with a matching T-shirt, I call this Bavarian special examples here Surfstyle.” His shop is named after two Bavarian rebels, which was also a conscious decision: “I certainly see myself as a small fashion rebel.”

4 Bavaria Magazine 5 Bavarian Moments

Something is brewing in Nuremberg FRANCONIA Bavaria has the best beers and the loveliest beer gardens. In total it boasts 4,000 brands of beer. And small craft beer breweries are definitely on the rise. Many landlords focus on regionality, like Boris Braun from the Bieramt in Nuremberg. This bar only serves Franconian beers. On Tiergärtnertorplatz, between historic half-timbered buildings nestled below the 1,000-year-old Imperial Castle, locals and guests chat away in a relaxed atmosphere.

With roughly 300 breweries, Franconia has the highest density of breweries in the world. “We promote our domestic beer culture; after all, there are enough boring mainstream beers in the world,” says Braun. The Bieramt has certainly livened up the central Tiergärtnertorplatz. Today it is a popular meeting place with a relaxed ambience, typical of the Franconian identity.

6 Bavaria Magazine 7 Bavarian Moments

Something is brewing in Nuremberg FRANCONIA Bavaria has the best beers and the loveliest beer gardens. In total it boasts 4,000 brands of beer. And small craft beer breweries are definitely on the rise. Many landlords focus on regionality, like Boris Braun from the Bieramt in Nuremberg. This bar only serves Franconian beers. On Tiergärtnertorplatz, between historic half-timbered buildings nestled below the 1,000-year-old Imperial Castle, locals and guests chat away in a relaxed atmosphere.

With roughly 300 breweries, Franconia has the highest density of breweries in the world. “We promote our domestic beer culture; after all, there are enough boring mainstream beers in the world,” says Braun. The Bieramt has certainly livened up the central Tiergärtnertorplatz. Today it is a popular meeting place with a relaxed ambience, typical of the Franconian identity.

6 Bavaria Magazine 7 Bavarian Moments

All round satisfaction: a village makes cheese ALLGÄU/BAVARIAN SWABIA Cheese in Bavaria tastes of frag­ rant Alpine meadows. Indeed, this region is one of the world’s largest cheese producers. The Sennerei Gunzesried is the oldest dairy in the state. What makes this place even more special: it is a cooperative, which has been owned by local farmers since being set up in 1892. All the milk from the Gunzesried valley is processed here. From milk production to cheese making to sales and distribution, everything comes from a single source: “The dairy keeps local agriculture alive and thus shapes the village community,” explains Managing Director Peter Haslach. Today, the dairy’s cellar holds 1,200 rounds of cheese. Twice a week they are “smeared”: in other words, tur­ ned and rubbed with salt water.

As well as Allgäu Emmental, mountain cheese and other cheese varieties, the dairy also produces ice cream. And there’s more: the whey, which is a by-product of cheese production, is used to produce methane, providing the business with sustainable heating.

8 Bavaria Magazine 9 Bavarian Moments

All round satisfaction: a village makes cheese ALLGÄU/BAVARIAN SWABIA Cheese in Bavaria tastes of frag­ rant Alpine meadows. Indeed, this region is one of the world’s largest cheese producers. The Sennerei Gunzesried is the oldest dairy in the state. What makes this place even more special: it is a cooperative, which has been owned by local farmers since being set up in 1892. All the milk from the Gunzesried valley is processed here. From milk production to cheese making to sales and distribution, everything comes from a single source: “The dairy keeps local agriculture alive and thus shapes the village community,” explains Managing Director Peter Haslach. Today, the dairy’s cellar holds 1,200 rounds of cheese. Twice a week they are “smeared”: in other words, tur­ ned and rubbed with salt water.

As well as Allgäu Emmental, mountain cheese and other cheese varieties, the dairy also produces ice cream. And there’s more: the whey, which is a by-product of cheese production, is used to produce methane, providing the business with sustainable heating.

8 Bavaria Magazine 9 Bavarian Moments

A monumental view EASTERN BAVARIA Climb your way to the top of 358 steps, and you find yourself in front of the Walhalla. This is the name of the magnificent, marble Hall of Fame up above the River Danube near Regensburg, which was built by King Ludwig I in 1830. He was a huge admirer of Greece, so it is no coincidence that the Walhalla is highly reminiscent of the Par­ thenon temple on the Acropolis.

The only difference is that instead of paying homage to the Gods, it Icons für Augmented-Reality-Kennzeichnung contains the busts of important German rulers, generals, scien­ tists and artists. Those who climb up to the Walhalla often do it just 360° Video to enjoy the superb views. Sitting on the steps on a warm summer evening, playing guitar and looking down over the sparkling 360° Bild Scan the QR code and view the River Danube – that sums up a 360-degree image of Valhalla! genuine Bavarian way of life. It was surely just what the architect Video envisioned. You can also take a romantic river cruise from hock Regensburg to the Walhalla. di her Link zum Podcast / Musik

Bildergalerie 10 Bavaria Magazine 11

Link auf eine Website (z. B. Rezeptverlinkung) Bavarian Moments

A monumental view EASTERN BAVARIA Climb your way to the top of 358 steps, and you find yourself in front of the Walhalla. This is the name of the magnificent, marble Hall of Fame up above the River Danube near Regensburg, which was built by King Ludwig I in 1830. He was a huge admirer of Greece, so it is no coincidence that the Walhalla is highly reminiscent of the Par­ thenon temple on the Acropolis.

The only difference is that instead of paying homage to the Gods, it Icons für Augmented-Reality-Kennzeichnung contains the busts of important German rulers, generals, scien­ tists and artists. Those who climb up to the Walhalla often do it just 360° Video to enjoy the superb views. Sitting on the steps on a warm summer evening, playing guitar and looking down over the sparkling 360° Bild Scan the QR code and view the River Danube – that sums up a 360-degree image of Valhalla! genuine Bavarian way of life. It was surely just what the architect Video envisioned. You can also take a romantic river cruise from hock Regensburg to the Walhalla. di her Link zum Podcast / Musik

Bildergalerie 10 Bavaria Magazine 11

Link auf eine Website (z. B. Rezeptverlinkung) Culture

CULTURAL RICHES A Land of Fairy Tales The cultural landscape of Bavaria is multifaceted and lavishly decorated: with splendid Baroque churches and castles, world-famous theatres, fascinating museums and protected old town districts. Pride of place are the dream castles of King Ludwig II.

state bedroom with a gilded cano- Palace. “He wanted to create for himself py, a marble bath that holds 60,000 here in Bavaria the exact same world in A litres of water and a Hall of Mir- which Louis XIV lived. That’s why he had rors measuring 75 metres in length, which a second Versailles built in Bavaria – and sparkles in the light of almost 2,000 cand- that’s also why Herrenchiemsee is known les – Herrenchiemsee New Palace, which as the Bavarian Versailles.” lies on an island in Lake Chiemsee, is a However, Herrenchiemsee is just luxury residence even by princely stan- one of the four fairy tale castles built dards. It is reminiscent of the Palace of by the sensitive, artistically talented Versailles, and that is no mere coinciden- Wittelsbach king (and for which he ce: the Bavarian King Ludwig II, who had paid the equivalent of 180 million euros it built at the end of the 19th century, was in today’s money – a major drain on a great admirer of the French King Louis the Bavarian state coffers). This lover of XIV. “He saw in him the embodiment of all things beautiful, fine and splendid an ideal monarch”, says Veronika Endli- had already built the world-famous cher, the warden of Herrenchiemsee New Neuschwanstein Castle, whose many

L-udwig II was a great admirer of L-ouis XIV of France. He wanted to recreate that world in Herrenchiemsee. Veronika Endlicher, castle warden

The Hall of Mirrors in Herrenchiemsee New Palace is longer than that of Versailles

12 Bavaria Magazine 13 Culture

CULTURAL RICHES A Land of Fairy Tales The cultural landscape of Bavaria is multifaceted and lavishly decorated: with splendid Baroque churches and castles, world-famous theatres, fascinating museums and protected old town districts. Pride of place are the dream castles of King Ludwig II.

state bedroom with a gilded cano- Palace. “He wanted to create for himself py, a marble bath that holds 60,000 here in Bavaria the exact same world in A litres of water and a Hall of Mir- which Louis XIV lived. That’s why he had rors measuring 75 metres in length, which a second Versailles built in Bavaria – and sparkles in the light of almost 2,000 cand- that’s also why Herrenchiemsee is known les – Herrenchiemsee New Palace, which as the Bavarian Versailles.” lies on an island in Lake Chiemsee, is a However, Herrenchiemsee is just luxury residence even by princely stan- one of the four fairy tale castles built dards. It is reminiscent of the Palace of by the sensitive, artistically talented Versailles, and that is no mere coinciden- Wittelsbach king (and for which he ce: the Bavarian King Ludwig II, who had paid the equivalent of 180 million euros it built at the end of the 19th century, was in today’s money – a major drain on a great admirer of the French King Louis the Bavarian state coffers). This lover of XIV. “He saw in him the embodiment of all things beautiful, fine and splendid an ideal monarch”, says Veronika Endli- had already built the world-famous cher, the warden of Herrenchiemsee New Neuschwanstein Castle, whose many

L-udwig II was a great admirer of L-ouis XIV of France. He wanted to recreate that world in Herrenchiemsee. Veronika Endlicher, castle warden

The Hall of Mirrors in Herrenchiemsee New Palace is longer than that of Versailles

12 Bavaria Magazine 13 Culture

World Heritage Site eight towers and turrets give it the look of a knight’s castle from a fairy tale, and for whose interior design the monarch took times over inspiration from one of his favourite Bavaria’s contribution to the list of UNESCO World Heritage Sites themes: the operatic world of the composer is clear to see: the UN cultural organisation has awarded he revered, Richard Wagner. Linderhof Palace, situated near Garmisch-Parten- this coveted title eight times. The sites include an opera house. kirchen in the valley of Graswangtal, also has some wonderful fairy tale features. Resplendent in white against the green backdrop of the wooded mountain slopes, it is a cheerful and playful pleasure palace in the rococo style, surrounded by a lovingly laid-out garden with bubbling fountains and pavilions. A dream world that Ludwig created for his own pleasure, and in which he spent more time than in his other “holiday castles”.

HOLIDAY ROUTES TO CULTURE AND NATURE

In Linderhof there is also a romantic The Baroque interior of Venus grotto featuring a pool lit by electri- The fairytale castle the Margravial Opera city. “That was absolutely revolutionary in of Neuschwanstein House in Bayreuth is a those days, a completely new tech­nology,” near Füssen in Allgäu feast for the eyes explains Veronika Endlicher. “But the fairy tale king was actually a progressive thinker.” Moreover, the German Alpine Road Bavaria’s magnificent mountain scenery the unique Rothenburg ob der Tauber, offers plenty of medieval interest between Margravial Opera House in Bayreuth Augsburg Water Management System is a beautiful way to travel between the from Lake Constance in the west to Lake where cobbled streets and old half-timbered Rothenburg ob der Tauber and Bayreuth. Angels, cherubs, frescoes and a three- The ancient system of canals, pumps, castles of the fairy tale king. Over 450 Königssee in the east. Along the way, the houses evoke the magic of long-gone times. Or the German Crystal Road in Eastern tiered interior: this building, opened wells and bridges contributed to kilometres, it snakes its way through route passes not only the royal castles but Secret tips such as Castle Baldern lie along Bavaria, which tells the history of glass­ in 1748, is one of the very few Baroque Augsburg’s economic success also many Baroque cultural highlights, its route. Insider tips like Schillingsfürst blowing. theatres to be preserved in its original Icons für Augmented-Reality-Kennzeichnung such as Ettal Abbey and the Wieskirche Castle can also be found along the way. The Culture flourishes in Bavaria, both state – and one of the loveliest in the Limes church. What many would describe as Romantic Road runs from Würzburg to indoors and out. Splendid theatres and world. This border fortification is almost Germany’s most popular holiday route also Füssen – and is sure to win your heart. opera houses such as the Margravial Opera 550 kilometres long, lies mostly in runs through Bavaria: the Romantic Road Many other holiday routes in Bavaria House in Bayreuth or the Bavarian State Würzburg Residence Franconia and is “Central Europe’s 360° Video links perfectly preserved medieval towns combine culture with nature: the Castle Opera House in Munich are the setting Take your time and wear comfortable largest archaeological monument”. such as Dinkelsbühl and Nördlingen with Road in Franconia, for example, which for unforgettable performances as well as shoes: this exceptional Baroque palace being veritable architectural gems in them- has over 300 rooms and halls with ex­ Pile Dwellings quisite Rococo and Baroque decoration. Three Bavarian pile dwelling sites (at selves. 360° Bild Landsberg and on Lake Starnberg) are MUSEUMS: BAVARIA Wieskirche part of the World Heritage Site “Pre­ PROUDLY PRESENTS … The location alone of this rural pilgrima­ historic Pile Dwellings around the Alps”. ge church with its magnificent mountain Video backdrop makes it worth the visit. The Regensburg Old Town The many museums of Bavaria – with over splendid Rococo features are a bonus. The only fully preserved medieval city in 1,400 of them across the region – offer hock Germany is bursting with atmosphere. an exceptional variety of themes. Whet- di Bamberg Old Town her Link zum Podcast / Musik her you prefer the ancient Romans or It’s easy to immerse yourself in the contemporary painting, rural life or in- Middle Ages here: 2,400 historically Munich’s State Opera dustrial history, fashion or brewing, there protected buildings crowd around the House hosts festival is something to keep everyone enthralled. imperial cathedral and create a unique Bildergalerie performances each And not just when it’s raining! historic atmosphere. Scan the QR code and watch summer the slideshow of UNESCO World Hertiage sites Link auf eine Website (z. B. Rezeptverlinkung)

Linderhof Palace and its garden full of water features

14 Bavaria Magazine 15 Culture

World Heritage Site eight towers and turrets give it the look of a knight’s castle from a fairy tale, and for whose interior design the monarch took times over inspiration from one of his favourite Bavaria’s contribution to the list of UNESCO World Heritage Sites themes: the operatic world of the composer is clear to see: the UN cultural organisation has awarded he revered, Richard Wagner. Linderhof Palace, situated near Garmisch-Parten- this coveted title eight times. The sites include an opera house. kirchen in the valley of Graswangtal, also has some wonderful fairy tale features. Resplendent in white against the green backdrop of the wooded mountain slopes, it is a cheerful and playful pleasure palace in the rococo style, surrounded by a lovingly laid-out garden with bubbling fountains and pavilions. A dream world that Ludwig created for his own pleasure, and in which he spent more time than in his other “holiday castles”.

HOLIDAY ROUTES TO CULTURE AND NATURE

In Linderhof there is also a romantic The Baroque interior of Venus grotto featuring a pool lit by electri- The fairytale castle the Margravial Opera city. “That was absolutely revolutionary in of Neuschwanstein House in Bayreuth is a those days, a completely new tech­nology,” near Füssen in Allgäu feast for the eyes explains Veronika Endlicher. “But the fairy tale king was actually a progressive thinker.” Moreover, the German Alpine Road Bavaria’s magnificent mountain scenery the unique Rothenburg ob der Tauber, offers plenty of medieval interest between Margravial Opera House in Bayreuth Augsburg Water Management System is a beautiful way to travel between the from Lake Constance in the west to Lake where cobbled streets and old half-timbered Rothenburg ob der Tauber and Bayreuth. Angels, cherubs, frescoes and a three- The ancient system of canals, pumps, castles of the fairy tale king. Over 450 Königssee in the east. Along the way, the houses evoke the magic of long-gone times. Or the German Crystal Road in Eastern tiered interior: this building, opened wells and bridges contributed to kilometres, it snakes its way through route passes not only the royal castles but Secret tips such as Castle Baldern lie along Bavaria, which tells the history of glass­ in 1748, is one of the very few Baroque Augsburg’s economic success also many Baroque cultural highlights, its route. Insider tips like Schillingsfürst blowing. theatres to be preserved in its original Icons für Augmented-Reality-Kennzeichnung such as Ettal Abbey and the Wieskirche Castle can also be found along the way. The Culture flourishes in Bavaria, both state – and one of the loveliest in the Limes church. What many would describe as Romantic Road runs from Würzburg to indoors and out. Splendid theatres and world. This border fortification is almost Germany’s most popular holiday route also Füssen – and is sure to win your heart. opera houses such as the Margravial Opera 550 kilometres long, lies mostly in runs through Bavaria: the Romantic Road Many other holiday routes in Bavaria House in Bayreuth or the Bavarian State Würzburg Residence Franconia and is “Central Europe’s 360° Video links perfectly preserved medieval towns combine culture with nature: the Castle Opera House in Munich are the setting Take your time and wear comfortable largest archaeological monument”. such as Dinkelsbühl and Nördlingen with Road in Franconia, for example, which for unforgettable performances as well as shoes: this exceptional Baroque palace being veritable architectural gems in them- has over 300 rooms and halls with ex­ Pile Dwellings quisite Rococo and Baroque decoration. Three Bavarian pile dwelling sites (at selves. 360° Bild Landsberg and on Lake Starnberg) are MUSEUMS: BAVARIA Wieskirche part of the World Heritage Site “Pre­ PROUDLY PRESENTS … The location alone of this rural pilgrima­ historic Pile Dwellings around the Alps”. ge church with its magnificent mountain Video backdrop makes it worth the visit. The Regensburg Old Town The many museums of Bavaria – with over splendid Rococo features are a bonus. The only fully preserved medieval city in 1,400 of them across the region – offer hock Germany is bursting with atmosphere. an exceptional variety of themes. Whet- di Bamberg Old Town her Link zum Podcast / Musik her you prefer the ancient Romans or It’s easy to immerse yourself in the contemporary painting, rural life or in- Middle Ages here: 2,400 historically Munich’s State Opera dustrial history, fashion or brewing, there protected buildings crowd around the House hosts festival is something to keep everyone enthralled. imperial cathedral and create a unique Bildergalerie performances each And not just when it’s raining! historic atmosphere. Scan the QR code and watch summer the slideshow of UNESCO World Hertiage sites Link auf eine Website (z. B. Rezeptverlinkung)

Linderhof Palace and its garden full of water features

14 Bavaria Magazine 15 Cities

Bamberg's old town invites you on a romantic journey through time

Historic beauty with a beating heart

he oldest city in Bavaria? Augsburg, with a his- tory dating back 2,500 years. Most museums – T around 70 – can be found in the capital Munich, home to over a million inhabitants, while Passau has the youngest university in the state and Regensburg the biggest old town. And when it comes to the title of Bavaria’s most romantic city, there are a number of candidates: Rothenburg and Nuremberg, Nördlingen, Bayreuth and Bamberg. Have we forgotten anything? One thing is clear: Bavaria’s cities are not merely numerous, but above all wonderfully diverse. They are historical and modern, busy and idyllic, forward-loo- king and nostalgic. Genuine highlights, which capti- vate visitors with their history, urbanity and abundant youthful vigour. Plus they all have one thing in com- mon – the unique Bavarian attitude to life. Where are the best places to go in Bavaria’s cities? Locals reveal all in the next few pages. Bavarian Old masters in the Alte Pinakothek city stories in Munich

Some are half-timbered, some revel in Baroque splendour, while others look to the mountains: Bavaria's cities are wonderfully diverse – and each one is an attraction in itself. All of them inspire with their own unique blend of tradition and modernity, history and urbanity. Between the Old Our tip: come and see for yourself! Main Bridge and the cathedral, Würzburg shows its young face

16 Bavaria Magazine 17 Cities

Bamberg's old town invites you on a romantic journey through time

Historic beauty with a beating heart

he oldest city in Bavaria? Augsburg, with a his- tory dating back 2,500 years. Most museums – T around 70 – can be found in the capital Munich, home to over a million inhabitants, while Passau has the youngest university in the state and Regensburg the biggest old town. And when it comes to the title of Bavaria’s most romantic city, there are a number of candidates: Rothenburg and Nuremberg, Nördlingen, Bayreuth and Bamberg. Have we forgotten anything? One thing is clear: Bavaria’s cities are not merely numerous, but above all wonderfully diverse. They are historical and modern, busy and idyllic, forward-loo- king and nostalgic. Genuine highlights, which capti- vate visitors with their history, urbanity and abundant youthful vigour. Plus they all have one thing in com- mon – the unique Bavarian attitude to life. Where are the best places to go in Bavaria’s cities? Locals reveal all in the next few pages. Bavarian Old masters in the Alte Pinakothek city stories in Munich

Some are half-timbered, some revel in Baroque splendour, while others look to the mountains: Bavaria's cities are wonderfully diverse – and each one is an attraction in itself. All of them inspire with their own unique blend of tradition and modernity, history and urbanity. Between the Old Our tip: come and see for yourself! Main Bridge and the cathedral, Würzburg shows its young face

16 Bavaria Magazine 17 Cities

REGENSBURG The stone city Twisting alleyways, gabled houses, Got­ hic church towers: the best preserved medieval old town in the region can be found in Regensburg in Eastern Bavaria. It boasts around 1,200 individual monu­ The Fugger city palace was ments and has been declared a UNESCO World Heritage Site. Tip: wander through the first Renaissance building the old town on foot, get lost, soak up the atmosphere and at some point you north of the Alps! will find yourself on the Stone Bridge over Heinz Schulan, actor the Danube. It is the oldest preserved AUGSBURG bridge in all of Germany. Social housing Regensburg and the Stone with charm Bridge over the Danube The ancient Romans loved it here. But it was the Fugger dynasty, a powerful family of merchants, that really put Augsburg, west of Munich, on the map. In 1521 they founded the Fuggerei, the A stroll through Regensburg sometimes oldest social housing project still in use in the world. Today, Augsburg is a lively has an almost Italian flair metropolis with historic charm, many The Fuggerei social Muk Röhrl, landlord students – and a water management housing complex, system that is a UNESCO World Heritage an ivy-covered idyll Site.

NUREMBERG

Kaiserburg and tin MUNICH soldiers A city with heart The Kaiserburg, or Imperial Castle, is In a vote to determine which German city is the best for living in, this city of a thousand years old and dominates 1.5 million people regularly takes first place. This is hardly surprising, since Nuremberg’s medieval old town. Yet the Bavarian capital is not only a vibrant metropolis with cultural events and Bavaria’s second-largest city, situated world-class museum, but also a place that radiates a relaxed joie de vivre. And in Franconia, has many other superb that’s not just in its beer gardens and during the Oktoberfest, the largest folk highlights to offer: the Alfred Dürer festival in the world. Munich lies in the south of Bavaria – in fine weather you Museum and the Toy Museum, the can see as far as the Alps. famous Nürnberger Bratwurst and finely spiced Lebkuchen. In winter there is the added attraction of the The Viktualienmarkt Christkindlesmarkt in the Old Town. lies in the heart of Information about the Nazi Party rally Munich grounds can be found in a dedicated Documentation Centre. For Munich’s locals, the Viktualienmarkt is an almost mythical place. Hanging out in the shade of the Having a stall here is a medieval castle dream come true. Theo Lindinger, potato trader

L-ife here is every bit as vibrant as in a southern piazza. Boris Baum, barkeeper

18 Bavaria Magazine 19 Cities

REGENSBURG The stone city Twisting alleyways, gabled houses, Got­ hic church towers: the best preserved medieval old town in the region can be found in Regensburg in Eastern Bavaria. It boasts around 1,200 individual monu­ The Fugger city palace was ments and has been declared a UNESCO World Heritage Site. Tip: wander through the first Renaissance building the old town on foot, get lost, soak up the atmosphere and at some point you north of the Alps! will find yourself on the Stone Bridge over Heinz Schulan, actor the Danube. It is the oldest preserved AUGSBURG bridge in all of Germany. Social housing Regensburg and the Stone with charm Bridge over the Danube The ancient Romans loved it here. But it was the Fugger dynasty, a powerful family of merchants, that really put Augsburg, west of Munich, on the map. In 1521 they founded the Fuggerei, the A stroll through Regensburg sometimes oldest social housing project still in use in the world. Today, Augsburg is a lively has an almost Italian flair metropolis with historic charm, many The Fuggerei social Muk Röhrl, landlord students – and a water management housing complex, system that is a UNESCO World Heritage an ivy-covered idyll Site.

NUREMBERG

Kaiserburg and tin MUNICH soldiers A city with heart The Kaiserburg, or Imperial Castle, is In a vote to determine which German city is the best for living in, this city of a thousand years old and dominates 1.5 million people regularly takes first place. This is hardly surprising, since Nuremberg’s medieval old town. Yet the Bavarian capital is not only a vibrant metropolis with cultural events and Bavaria’s second-largest city, situated world-class museum, but also a place that radiates a relaxed joie de vivre. And in Franconia, has many other superb that’s not just in its beer gardens and during the Oktoberfest, the largest folk highlights to offer: the Alfred Dürer festival in the world. Munich lies in the south of Bavaria – in fine weather you Museum and the Toy Museum, the can see as far as the Alps. famous Nürnberger Bratwurst and finely spiced Lebkuchen. In winter there is the added attraction of the The Viktualienmarkt Christkindlesmarkt in the Old Town. lies in the heart of Information about the Nazi Party rally Munich grounds can be found in a dedicated Documentation Centre. For Munich’s locals, the Viktualienmarkt is an almost mythical place. Hanging out in the shade of the Having a stall here is a medieval castle dream come true. Theo Lindinger, potato trader

L-ife here is every bit as vibrant as in a southern piazza. Boris Baum, barkeeper

18 Bavaria Magazine 19 Stony: Passau, At the Christmas market the three river city @cappa7donna Splendid: Romantic, snow-covered booths, a blaze of lights and the Bayreuth, the city of the Wagner aroma of roasted almonds: Advent would not be halfI asco nslovely für Augmented-R eality-Kennzeichnung Festival without the Bavarian Christmas markets @ruthy_hobbyfotografie

These special markets are as much a part of the Bavarian run-up to Munich’s large city park. Elsewhere, other special locations add an 360° Video Christmas as the Advent wreath on the dining table and St. Nicholas extra dose of atmosphere. knocking on the door. Every year at the end of November, the markets are primed and ready. Set around a magnificent Christmas tree, In Vilshofen, the Christmas market is held on the water – along rustic booths attract customers with their traditional handicrafts, the Danube Promenade lit with twinkling360° Bild fairy lights and on Mighty: The House home-made tree decorations and lovingly fashioned gifts. The board a riverboat. Anyone wishing to visit the idyllic market on of Glory, the Walhalla, air is full of the aromas of Glühwein and Magenbrot biscuits, hot the Fraueninsel on Lake Chiemsee needs to get there by boat. high above the chestnuts and beeswax candles. Children wait for Father Christmas, The Christkindlmarkt in romantic Rothenburg ob der Tauber is 500 Danube river Video @kopfkino_photography snow crunches underfoot and carols ring out through the air. years old and has hardly changed in that time: visitors here can Romantic: Happiness for young and old. immerse themselves in times long gone. Another Christmas market hock Rural: Wall paintings the mediaevil old with a unique ambiencedi is held in Mittenwald in the Bavarian Alps, ("Lüftlmalerei" in town of Bamberg The tradition goes back a long way. As one of the world’s oldest where the village housesher adornedLi withnk zu mcolourful Podcast frescoes/ Musik create a

Garmisch-Partenkirchen @christian_martin_photograghy and best-known Christmas markets, the Nürnberger Christkindles­ very special backdrop. However, all the markets have one thing in markt has seen booths crowding round the Frauenkirche since the common: waiting for the arrival Christmas is a festival in itself. 17th century­. Culinary highlights here include two genuine Nurem­ berg specialities: the Lebkuchen and the equally famous Bratwurst Bildergalerie fresh from the grill.

But many other cities and towns celebrate Advent with Christ­ Link auf eine Website (z. B. Rezeptverlinkung) mas markets of their own, creating a romantic mood across the Scan the QR code for region. In the regional capital of Munich alone, visitors can wander a gingerbread recipe! around ten different markets, including one in the English Garden, @philator #visitbavaria Even more romantic in Advent: Rothenburg ob der Tauber with its Christmas market The coolest Instagram location? Glittering: Wherever you happen to be. The best Lake Seealpsee is a jewel located in filter? Your view of our region. the Bavarian Alps @_marcelsiebert Share your best Bavaria posts with the hashtag #vistbavaria. Or find inspiration there yourself!

facebook.com/visit.bavaria Icons für Augmented-Reality-Kennzeichnung instagram.com/bavariatourism

Sugar-sweet: 360° Video Pre-Alpine: winter atmosphere on Füssen in the top of the mountain Allgäu, the city Wendelstein @te_antje of King Ludwig's castles 360° Bild @vincentcroce

Video

Scan the QR code and watch a 60hock second video about Bavaria! di her Link zum Podcast / Musik 20 Bavaria Magazine 21

Bildergalerie

Link auf eine Website (z. B. Rezeptverlinkung) Stony: Passau, At the Christmas market the three river city @cappa7donna Splendid: Romantic, snow-covered booths, a blaze of lights and the Bayreuth, the city of the Wagner aroma of roasted almonds: Advent would not be halfI asco nslovely für Augmented-R eality-Kennzeichnung Festival without the Bavarian Christmas markets @ruthy_hobbyfotografie

These special markets are as much a part of the Bavarian run-up to Munich’s large city park. Elsewhere, other special locations add an 360° Video Christmas as the Advent wreath on the dining table and St. Nicholas extra dose of atmosphere. knocking on the door. Every year at the end of November, the markets are primed and ready. Set around a magnificent Christmas tree, In Vilshofen, the Christmas market is held on the water – along rustic booths attract customers with their traditional handicrafts, the Danube Promenade lit with twinkling360° Bild fairy lights and on Mighty: The House home-made tree decorations and lovingly fashioned gifts. The board a riverboat. Anyone wishing to visit the idyllic market on of Glory, the Walhalla, air is full of the aromas of Glühwein and Magenbrot biscuits, hot the Fraueninsel on Lake Chiemsee needs to get there by boat. high above the chestnuts and beeswax candles. Children wait for Father Christmas, The Christkindlmarkt in romantic Rothenburg ob der Tauber is 500 Danube river Video @kopfkino_photography snow crunches underfoot and carols ring out through the air. years old and has hardly changed in that time: visitors here can Romantic: Happiness for young and old. immerse themselves in times long gone. Another Christmas market hock Rural: Wall paintings the mediaevil old with a unique ambiencedi is held in Mittenwald in the Bavarian Alps, ("Lüftlmalerei" in town of Bamberg The tradition goes back a long way. As one of the world’s oldest where the village housesher adornedLi withnk zu mcolourful Podcast frescoes/ Musik create a

Garmisch-Partenkirchen @christian_martin_photograghy and best-known Christmas markets, the Nürnberger Christkindles­ very special backdrop. However, all the markets have one thing in markt has seen booths crowding round the Frauenkirche since the common: waiting for the arrival Christmas is a festival in itself. 17th century­. Culinary highlights here include two genuine Nurem­ berg specialities: the Lebkuchen and the equally famous Bratwurst Bildergalerie fresh from the grill.

But many other cities and towns celebrate Advent with Christ­ Link auf eine Website (z. B. Rezeptverlinkung) mas markets of their own, creating a romantic mood across the Scan the QR code for region. In the regional capital of Munich alone, visitors can wander a gingerbread recipe! around ten different markets, including one in the English Garden, @philator #visitbavaria Even more romantic in Advent: Rothenburg ob der Tauber with its Christmas market The coolest Instagram location? Glittering: Wherever you happen to be. The best Lake Seealpsee is a jewel located in filter? Your view of our region. the Bavarian Alps @_marcelsiebert Share your best Bavaria posts with the hashtag #vistbavaria. Or find inspiration there yourself!

facebook.com/visit.bavaria Icons für Augmented-Reality-Kennzeichnung instagram.com/bavariatourism

Sugar-sweet: 360° Video Pre-Alpine: winter atmosphere on Füssen in the top of the mountain Allgäu, the city Wendelstein @te_antje of King Ludwig's castles 360° Bild @vincentcroce

Video

Scan the QR code and watch a 60hock second video about Bavaria! di her Link zum Podcast / Musik 20 Bavaria Magazine 21

Bildergalerie

Link auf eine Website (z. B. Rezeptverlinkung) Nature

Walkers are served homemade cheese at the Plättele Alpe

ven as a small child, Florian Karg spent the sum- mer months helping tend the animals. He has sin- E ce become a professional herdsman, spending his summers on the Plättele Alpe in the Bavarian Alps. Sup- ported by his wife, their four children and his parents, from June onwards he looks after around 120 young cattle, entrusted to him by local farmers so they can graze on the succulent mountain pastures. Florian Karg is one of many Bavarian natives who love nature with a passion, nurturing and maintaining it. At the same time, life up on the Alps is sparse in its simplicity. The family lives in a cramped hut with icy well water and no electricity. Their working day starts at sunrise and ends at dusk. A helicopter flies in once to bring the food for the whole summer. Yet the 46-year- old is happy. He loves life in the pristine mountain sur- roundings and is always slightly loathe to leave it and return to “normal” life at the end of the summer, when the animals are decorated for the annual Viehscheid (cattle drive) and returned to their farms in the valley. And yes, his normality is itself fairly unusual. Florian Karg is not only an Alpine herdsman, but also a trained operatic tenor, who sings in church concerts through NATURE the winter. Over the next few pages, he and other Bava- rian ambassadors offer their favourite tips for the best Bavarian nature experiences.

Peaceful retreat A N D f o R REST AND RE- For many years, Florian Karg has spent the summer CUPERATION? WALKING as a herdsman on a remote Allgäu Alm, or mountain Florian Karg loves the pasture. He does this together with his large family Viehscheid, when the cows are decorated and over 100 head of cattle, for whom he sometimes and driven down back sings Italian arias. As well as loving life in the solitude down to the valley in September. And he of the mountains, he is also a trained opera tenor. also loves climbing. His favourite route is the Jubiläumsweg near Bad Hindelang.

Alpine herdsman and tenor Florian Karg gets on well with the Allgäu brown cattle 22 Bavaria Magazine 23 Nature

Walkers are served homemade cheese at the Plättele Alpe

ven as a small child, Florian Karg spent the sum- mer months helping tend the animals. He has sin- E ce become a professional herdsman, spending his summers on the Plättele Alpe in the Bavarian Alps. Sup- ported by his wife, their four children and his parents, from June onwards he looks after around 120 young cattle, entrusted to him by local farmers so they can graze on the succulent mountain pastures. Florian Karg is one of many Bavarian natives who love nature with a passion, nurturing and maintaining it. At the same time, life up on the Alps is sparse in its simplicity. The family lives in a cramped hut with icy well water and no electricity. Their working day starts at sunrise and ends at dusk. A helicopter flies in once to bring the food for the whole summer. Yet the 46-year- old is happy. He loves life in the pristine mountain sur- roundings and is always slightly loathe to leave it and return to “normal” life at the end of the summer, when the animals are decorated for the annual Viehscheid (cattle drive) and returned to their farms in the valley. And yes, his normality is itself fairly unusual. Florian Karg is not only an Alpine herdsman, but also a trained operatic tenor, who sings in church concerts through NATURE the winter. Over the next few pages, he and other Bava- rian ambassadors offer their favourite tips for the best Bavarian nature experiences.

Peaceful retreat A N D f o R REST AND RE- For many years, Florian Karg has spent the summer CUPERATION? WALKING as a herdsman on a remote Allgäu Alm, or mountain Florian Karg loves the pasture. He does this together with his large family Viehscheid, when the cows are decorated and over 100 head of cattle, for whom he sometimes and driven down back sings Italian arias. As well as loving life in the solitude down to the valley in September. And he of the mountains, he is also a trained opera tenor. also loves climbing. His favourite route is the Jubiläumsweg near Bad Hindelang.

Alpine herdsman and tenor Florian Karg gets on well with the Allgäu brown cattle 22 Bavaria Magazine 23 Nature

A natural high with far-reaching views over the Bavarian Forest National Park

From moor to soap and from herbs to health and well-being

Icons für Augmented-Reality-Kennzeichnung

Icons für Augmented-Reality-Kennzeichnung 360° Video Scan the QR code for the 360-degree video of Weltenburg! 360° Video 360° Bild Scan the QR code and watch the The power of nature: the Danube 360-degree video Gorge at Weltenburg Abbey of the Watzmann! 360° Bild Video

hock di Video her Link zum Podcast / Musik

hock nigssee experience? A boat trip to the small water and forest,” enthuses ship captain the hostess, who encourages visitors to di church of St. Bartholomew‘s. Renate Schweiger. “An indescribable fee- her mountain farm in the Allgäu Alps to her Link zum Podcast / Musik ling.” Over a thousand years ago, people walk through dewy mountain pastures or Bildergalerie THE CREATIVE POWER felt moved by this landscape, as evidenced to wade through icy mountain streams. OF WATER by Weltenburg Abbey: Bavaria’s oldest “It grounds you and helps you to unwind abbey is thought to have been founded by completely.” Bildergalerie Link auf eine Website (z. B. Rezeptverlinkung) Bavaria’s rich nature Another boat trip takes visitors through monks as far back as the 8th century, right the famous Danube Gorge in Eastern Bava- on the Danube loop. WINE WALKS National parks and river landscapes, Alpine peaks and ria. The Danube, usually so wide, narrows Bavaria’s nature is so beneficial. Body, vineyards: Bavaria’s diverse natural landscapes are a Link auf eine Website (z. B. Rezeptverlinkung) here to just 80 metres as it snakes its way soul and spirit soon find new energy here, The Franconian wine landscape is also boon for body, soul and spirit through the ravine it has carved from the as Christine Waibel-Beer from the Kneipp a great source of well-being. Not only rock between Kelheim and Weltenburg. health resort knows only too well. “You through tasting sessions of fresh Silvaner, “All you see are vertical limestone walls, just have to experience nature,” declares but also by exercising in the open air: avaria’s nature is so good for you! It Lusen, at 1,373 metres in height, whose beautiful walking and cycling trails simply invites you to pull on your bare summit is covered by a sea of granite meander through the vineyards, which B walking shoes and enjoy the world blocks. The view from the top is powerful – Experiencing nature is billow along Franconia’s green and often with all your senses: the secluded woods, sometimes reaching as far as the Alps. steep hillsides. the dramatic Alpine mountains, the un- so important - and so dulating river valleys, rolling hills and LAKE KÖNIGSEE Franconia’s steep vineyards – with plenty beneficial! For example, of diversity along the way. In the east of Elsewhere, visitors can encounter simi- Bavaria, the Bavarian Forest National Park larly dramatic scenery, which can have a consciously breathing in is Germany’s oldest nature reserve, having humbling effect on the observer. Lake Kö- been established in 1970. “Here nature has nigssee in the Berchtesgaden Region is one our fresh mountain air. been given free rein to be the way it always such place. Like a fjord, it is situated under was,” rejoices Kristin Biebl, who works as mighty Alpine peaks, which tower up al- It lowers the heart rate a ranger. Her favourite (work)place: the most vertically above it. The best Lake Kö- and helps you to relax. Steep vineyards like these at Iphofen Christine Waibel-Beer from the characterise the Fran- Waibelhof Kneipp health resort conian landscape

24 Bavaria Magazine 25 Nature

A natural high with far-reaching views over the Bavarian Forest National Park

From moor to soap and from herbs to health and well-being

Icons für Augmented-Reality-Kennzeichnung

Icons für Augmented-Reality-Kennzeichnung 360° Video Scan the QR code for the 360-degree video of Weltenburg! 360° Video 360° Bild Scan the QR code and watch the The power of nature: the Danube 360-degree video Gorge at Weltenburg Abbey of the Watzmann! 360° Bild Video

hock di Video her Link zum Podcast / Musik hock nigssee experience? A boat trip to the small water and forest,” enthuses ship captain the hostess, who encourages visitors to di church of St. Bartholomew‘s. Renate Schweiger. “An indescribable fee- her mountain farm in the Allgäu Alps to her Link zum Podcast / Musik ling.” Over a thousand years ago, people walk through dewy mountain pastures or Bildergalerie THE CREATIVE POWER felt moved by this landscape, as evidenced to wade through icy mountain streams. OF WATER by Weltenburg Abbey: Bavaria’s oldest “It grounds you and helps you to unwind abbey is thought to have been founded by completely.” Bildergalerie Link auf eine Website (z. B. Rezeptverlinkung) Bavaria’s rich nature Another boat trip takes visitors through monks as far back as the 8th century, right the famous Danube Gorge in Eastern Bava- on the Danube loop. WINE WALKS National parks and river landscapes, Alpine peaks and ria. The Danube, usually so wide, narrows Bavaria’s nature is so beneficial. Body, vineyards: Bavaria’s diverse natural landscapes are a Link auf eine Website (z. B. Rezeptverlinkung) here to just 80 metres as it snakes its way soul and spirit soon find new energy here, The Franconian wine landscape is also boon for body, soul and spirit through the ravine it has carved from the as Christine Waibel-Beer from the Kneipp a great source of well-being. Not only rock between Kelheim and Weltenburg. health resort knows only too well. “You through tasting sessions of fresh Silvaner, “All you see are vertical limestone walls, just have to experience nature,” declares but also by exercising in the open air: avaria’s nature is so good for you! It Lusen, at 1,373 metres in height, whose beautiful walking and cycling trails simply invites you to pull on your bare summit is covered by a sea of granite meander through the vineyards, which B walking shoes and enjoy the world blocks. The view from the top is powerful – Experiencing nature is billow along Franconia’s green and often with all your senses: the secluded woods, sometimes reaching as far as the Alps. steep hillsides. the dramatic Alpine mountains, the un- so important - and so dulating river valleys, rolling hills and LAKE KÖNIGSEE Franconia’s steep vineyards – with plenty beneficial! For example, of diversity along the way. In the east of Elsewhere, visitors can encounter simi- Bavaria, the Bavarian Forest National Park larly dramatic scenery, which can have a consciously breathing in is Germany’s oldest nature reserve, having humbling effect on the observer. Lake Kö- been established in 1970. “Here nature has nigssee in the Berchtesgaden Region is one our fresh mountain air. been given free rein to be the way it always such place. Like a fjord, it is situated under was,” rejoices Kristin Biebl, who works as mighty Alpine peaks, which tower up al- It lowers the heart rate a ranger. Her favourite (work)place: the most vertically above it. The best Lake Kö- and helps you to relax. Steep vineyards like these at Iphofen Christine Waibel-Beer from the characterise the Fran- Waibelhof Kneipp health resort conian landscape

24 Bavaria Magazine 25 Nature

EASTERN BAVARIA 1,000 Shades of White Peaceful retreat Wrap up warm! In winter, Bavaria is transformed into The peaceful, idyllic scenery of Eastern Bavaria feels particularly pristine in a wonderful world of ski pistes, toboggan runs and winter. In the Bavarian Forest National secluded winter forests. Red cheeks guaranteed! Park, for example, where ranger Kristin What does a ski instructor Biebl loves nothing more than to take her guests deep into the untouched do in his free time? natural world in snowshoes. Here she explains to them that plants Go skiing, of course! and animals do not simply sleep through the winter. The winter months Armin Kling, ski instructor in Eastern Bavaria also see their share of lively activity – for example, in the ALLGÄU/BAVARIAN SWABIA Arbermandl is the name Großer Arber ski area. given to the snow-cove- Downhill in style red trees on the Arber in Eastern Bavaria In the Allgäu Alps, skiers and snowboar­ ders can let off steam over 500 km of pistes! A particularly convivial experien­ ce is offered by smaller, family-friendly ski areas such as Grasgehren near Obermaiselstein. This is home to ski My tip? The Waldweihnacht Schweinhutt, a Christmas instructor Armin Kling, who loves the Kristin Biebl, ranger Allgäu winter so much that he even market in the heart of the forest! skis on his days off. Or he straps on his School is fun at snowshoes and climbs up the Wannen­ ski courses in kopf: “The views of the Allgäu are simply the Allgäu spectacular!” UPPER BAVARIA Winter forest adventure FRANCONIA The most exciting Alpine peaks, Tobogganing in the Rhön including the Zugspitze, are situated in Upper Bavaria, south of Munich. They The north-west of Bavaria with its low mountains – the Rhön, Steigerwald, tower over diverse ski areas, frozen Frankenwald and the Fichtelgebirge – not only has the most wonderful to­ wild streams and deep snowdrifts in boggan runs but also its very own sledge production: in Leubach, Alexander the winter forests. Forests in which Laubenhan makes fast-paced toboggans from boiled ash. Cross country and wilderness teacher Tatjana Falk runs downhill skiers can find a variety of pistes and trails. And when Frau Holle – survival courses, which involve sleeping Old Mother Frost – needs a break? There are plenty of walking trails. in a tepee and making your own snow­ shoes. Those who prefer classic winter activities can go skating in Chiemgau or A wonderful toboggan tobogganing in Oberaudorf. run leads down into the valley from the Ochsen- Trudging through kopf in Franconia the snow on homemade snowshoes Naturally I go tobogganing too. My favourite run? In the Fichtel Mountains, down from The Zugspitze: a superlative peak

the mountain station of the Every child in Bavaria knows that at 2,963 metres, That’s a really great the Zugspitze is the highest mountain in Germany. Ochsenkopf. But it is also Germany’s only glacier ski area. And adrenaline rush! thanks to the new cable car, which starts its ascent from the Eibsee Lake, you can now be (nearly) at Alexander Hergenhan, sledge builder The winter forest is the the summit in just ten minutes having ascended perfect place to find peace 2,000 metres in altitude. and sort yourself out. It is a real home from home. Tatjana Falk, wilderness teacher 26 Bavaria Magazine 27 Nature

EASTERN BAVARIA 1,000 Shades of White Peaceful retreat Wrap up warm! In winter, Bavaria is transformed into The peaceful, idyllic scenery of Eastern Bavaria feels particularly pristine in a wonderful world of ski pistes, toboggan runs and winter. In the Bavarian Forest National secluded winter forests. Red cheeks guaranteed! Park, for example, where ranger Kristin What does a ski instructor Biebl loves nothing more than to take her guests deep into the untouched do in his free time? natural world in snowshoes. Here she explains to them that plants Go skiing, of course! and animals do not simply sleep through the winter. The winter months Armin Kling, ski instructor in Eastern Bavaria also see their share of lively activity – for example, in the ALLGÄU/BAVARIAN SWABIA Arbermandl is the name Großer Arber ski area. given to the snow-cove- Downhill in style red trees on the Arber in Eastern Bavaria In the Allgäu Alps, skiers and snowboar­ ders can let off steam over 500 km of pistes! A particularly convivial experien­ ce is offered by smaller, family-friendly ski areas such as Grasgehren near Obermaiselstein. This is home to ski My tip? The Waldweihnacht Schweinhutt, a Christmas instructor Armin Kling, who loves the Kristin Biebl, ranger Allgäu winter so much that he even market in the heart of the forest! skis on his days off. Or he straps on his School is fun at snowshoes and climbs up the Wannen­ ski courses in kopf: “The views of the Allgäu are simply the Allgäu spectacular!” UPPER BAVARIA Winter forest adventure FRANCONIA The most exciting Alpine peaks, Tobogganing in the Rhön including the Zugspitze, are situated in Upper Bavaria, south of Munich. They The north-west of Bavaria with its low mountains – the Rhön, Steigerwald, tower over diverse ski areas, frozen Frankenwald and the Fichtelgebirge – not only has the most wonderful to­ wild streams and deep snowdrifts in boggan runs but also its very own sledge production: in Leubach, Alexander the winter forests. Forests in which Laubenhan makes fast-paced toboggans from boiled ash. Cross country and wilderness teacher Tatjana Falk runs downhill skiers can find a variety of pistes and trails. And when Frau Holle – survival courses, which involve sleeping Old Mother Frost – needs a break? There are plenty of walking trails. in a tepee and making your own snow­ shoes. Those who prefer classic winter activities can go skating in Chiemgau or A wonderful toboggan tobogganing in Oberaudorf. run leads down into the valley from the Ochsen- Trudging through kopf in Franconia the snow on homemade snowshoes Naturally I go tobogganing too. My favourite run? In the Fichtel Mountains, down from The Zugspitze: a superlative peak the mountain station of the Every child in Bavaria knows that at 2,963 metres, That’s a really great the Zugspitze is the highest mountain in Germany. Ochsenkopf. But it is also Germany’s only glacier ski area. And adrenaline rush! thanks to the new cable car, which starts its ascent from the Eibsee Lake, you can now be (nearly) at Alexander Hergenhan, sledge builder The winter forest is the the summit in just ten minutes having ascended perfect place to find peace 2,000 metres in altitude. and sort yourself out. It is a real home from home. Tatjana Falk, wilderness teacher 26 Bavaria Magazine 27 Culinary

CUISINE Tradition with a youthful face Bavaria’s chefs master the entire culinary register. And treat their guests to regional classics as well as creative gourmet cuisine at award-winning level. A Bavarian beer is a natural accompaniment. But Bavaria also makes some fine wines. They are created by young Franconian winemakers, who know how to combine superb flavour with sustainability.

henever you feel peckish in Bava- talking of Michelin stars, no fewer than ria, you’re sure to find a rich and 52 of these coveted awards glitter above W varied menu to choose from. Ba- the Bavarian restaurant landscape. Occa- varia’s cuisine offers both traditional inn sionally they can even be found gracing a specialities and the latest in fine dining of traditional Bavarian “Wirtshaus”, which the very highest calibre. Bavaria is full of casually offers traditional cuisine and inns steeped in tradition, where tenacious gourmet delights under one roof. chefs wield their spoons and ensure that The most famous Bavarian Wirtshaus the roast meats, dumplings and apple stru- in the world is located in the heart of del are prepared according to ancient cus- Munich, where the Hofbräuhaus serves its toms. Yet its restaurants are also home to own home-brewed beer in glass tankards young, progressive chefs, who transform alongside Bavarian specialities – often regional ingredients into innovative culi- accompanied by live music. Another nary experiences, and to grand masters, superlative inn can be found in the vil- whose legendary cooking skills shine out lage of Eilsbrunn, near Regensburg. The in the form of several Michelin stars. And Gaststätte Röhrl, a historically protected

The great thing is that in a radius of just a few kilometres I can get every­thing I need to create a sophisticated cuisine. Guten Appetit! Bavarian Head chef Jockl Kaiser cuisine tastes even better in the fresh air

28 Bavaria Magazine 29 Culinary

CUISINE Tradition with a youthful face Bavaria’s chefs master the entire culinary register. And treat their guests to regional classics as well as creative gourmet cuisine at award-winning level. A Bavarian beer is a natural accompaniment. But Bavaria also makes some fine wines. They are created by young Franconian winemakers, who know how to combine superb flavour with sustainability.

henever you feel peckish in Bava- talking of Michelin stars, no fewer than ria, you’re sure to find a rich and 52 of these coveted awards glitter above W varied menu to choose from. Ba- the Bavarian restaurant landscape. Occa- varia’s cuisine offers both traditional inn sionally they can even be found gracing a specialities and the latest in fine dining of traditional Bavarian “Wirtshaus”, which the very highest calibre. Bavaria is full of casually offers traditional cuisine and inns steeped in tradition, where tenacious gourmet delights under one roof. chefs wield their spoons and ensure that The most famous Bavarian Wirtshaus the roast meats, dumplings and apple stru- in the world is located in the heart of del are prepared according to ancient cus- Munich, where the Hofbräuhaus serves its toms. Yet its restaurants are also home to own home-brewed beer in glass tankards young, progressive chefs, who transform alongside Bavarian specialities – often regional ingredients into innovative culi- accompanied by live music. Another nary experiences, and to grand masters, superlative inn can be found in the vil- whose legendary cooking skills shine out lage of Eilsbrunn, near Regensburg. The in the form of several Michelin stars. And Gaststätte Röhrl, a historically protected

The great thing is that in a radius of just a few kilometres I can get every­thing I need to create a sophisticated cuisine. Guten Appetit! Bavarian Head chef Jockl Kaiser cuisine tastes even better in the fresh air

28 Bavaria Magazine 29 Culinary

Finely crafted Landlord Muk Röhrl game is served in with guests in the „Meyer‘s Cellar“ Biergarten

into poached lamb shank with truffles and sipping red wine from long-stemmed glas- ses. All this in the Pleiskirchen village inn! Alexander Huber likes to be both tra- ditional and creative. When the young Andi Weigand from Iphofen chef returned to the 400-year-old family interprets tradition in a completely new way and business after learning his trade in high- brings a breath of fresh air end gastronomy, he wanted to cook at a to the winegrowing scene high level but without scaring off the local residents of Pleiskirchen. That’s why the Huberwirt offers two menus. And young We do a lot by monument, is almost 1,000 years old; the And a place where – even though most foodies sit side by side with local regulars, fresh ideas. Young winemakers like Andi inn housed within its walls is said to be beer gardens have long since started enjoying both the food and the atmo­ hand, only harvest Weigand, for example. He actually wanted the oldest in the world. It has been opera- running their own restaurants and snack sphere. There’s no sense of standing on to become a banker, but thought better ting since 1658, always by the same family, bars – you are allowed to bring your own ceremony here. healthy grapes and of it. Instead, he has turned his family the Röhrls. A swing door leads through to food with you. Traditionally in a basket, Jockl Kaiser is another chef who shows winery into an organic enterprise under the wooden panelled bars, where the local together with a tablecloth, chopping board how varied Bavarian cuisine can be. At his add nothing to the motto “more nature, less technology”. villagers have met on a regular basis since and salt cellar. restaurant, “Meyers Keller” in Nördlingen, the wine. Except In the vineyard, he allows grass, herbs time immemorial. “It’s just nice to sit he gives a contemporary twist to old and flowers to grow among the vines; the opposite someone over a beer,” observed A LOWLY INN WITH recipes, searches out forgotten ingredients a lot of love. grapes are harvested by hand and the wine Muk Röhrl, the young landlord who is and breathes new life into outmoded met- is allowed to develop in a large oak vat A MICHELIN STAR Winemaker Andi Weigand the eleventh generation to run the inn. hods of preparation. He has earned him- after spontaneous fermentation. Andi has In an archetypal Bavarian village, the inn self a Michelin star for his youthful inn also given the bottles a whole new look – BAVARIA’S ATTITUDE Prost, neighbour! stands next to the church. This is certainly cuisine. with colourful labels, bold lettering and TO LIFE FLOURISHES IN Stammtisch regulars in the case with the Huberwirt in Pleiskir- unusual names. His wines are called “Der ITS BIERGARTENS Munich’s Hofbräuhaus chen, near Altötting. At first glance, the SUSTAINABLE WINE Wilde” (The Wild One), “Der Held” (The Huberwirt seems wonderfully traditio- FROM YOUNG Hero) and “Der Franke” (The Franconian The Gaststätte Röhrl also has its own Bier- nal. A crucifix hangs in the corner of the WINEMAKERS One). The latter comes in the famous garten. The Biergarten is a wonderfully lounge bar and guests can order “Lüngerl Franconian Bocksbeutel bottle shape. In Bavarian institution. A place where you mit Semmelknödel” (veal lung ragout with Bavaria’s winemakers are delighted to see other words, traditionally different! drink your beer in the open air, under dumplings) or “Milz-Bries-Wurst” (spleen the rising quality of the competition. Even ancient chestnut trees, seated at long woo- sausage). Meanwhile, at the neighbouring more so, when they are the ones to set the den benches shared with all and sundry. table, an elegant couple may be tucking world of connoisseurs alight with their

30 Bavaria Magazine 31 Culinary

Finely crafted Landlord Muk Röhrl game is served in with guests in the „Meyer‘s Cellar“ Biergarten

into poached lamb shank with truffles and sipping red wine from long-stemmed glas- ses. All this in the Pleiskirchen village inn! Alexander Huber likes to be both tra- ditional and creative. When the young Andi Weigand from Iphofen chef returned to the 400-year-old family interprets tradition in a completely new way and business after learning his trade in high- brings a breath of fresh air end gastronomy, he wanted to cook at a to the winegrowing scene high level but without scaring off the local residents of Pleiskirchen. That’s why the Huberwirt offers two menus. And young We do a lot by monument, is almost 1,000 years old; the And a place where – even though most foodies sit side by side with local regulars, fresh ideas. Young winemakers like Andi inn housed within its walls is said to be beer gardens have long since started enjoying both the food and the atmo­ hand, only harvest Weigand, for example. He actually wanted the oldest in the world. It has been opera- running their own restaurants and snack sphere. There’s no sense of standing on to become a banker, but thought better ting since 1658, always by the same family, bars – you are allowed to bring your own ceremony here. healthy grapes and of it. Instead, he has turned his family the Röhrls. A swing door leads through to food with you. Traditionally in a basket, Jockl Kaiser is another chef who shows winery into an organic enterprise under the wooden panelled bars, where the local together with a tablecloth, chopping board how varied Bavarian cuisine can be. At his add nothing to the motto “more nature, less technology”. villagers have met on a regular basis since and salt cellar. restaurant, “Meyers Keller” in Nördlingen, the wine. Except In the vineyard, he allows grass, herbs time immemorial. “It’s just nice to sit he gives a contemporary twist to old and flowers to grow among the vines; the opposite someone over a beer,” observed A LOWLY INN WITH recipes, searches out forgotten ingredients a lot of love. grapes are harvested by hand and the wine Muk Röhrl, the young landlord who is and breathes new life into outmoded met- is allowed to develop in a large oak vat A MICHELIN STAR Winemaker Andi Weigand the eleventh generation to run the inn. hods of preparation. He has earned him- after spontaneous fermentation. Andi has In an archetypal Bavarian village, the inn self a Michelin star for his youthful inn also given the bottles a whole new look – BAVARIA’S ATTITUDE Prost, neighbour! stands next to the church. This is certainly cuisine. with colourful labels, bold lettering and TO LIFE FLOURISHES IN Stammtisch regulars in the case with the Huberwirt in Pleiskir- unusual names. His wines are called “Der ITS BIERGARTENS Munich’s Hofbräuhaus chen, near Altötting. At first glance, the SUSTAINABLE WINE Wilde” (The Wild One), “Der Held” (The Huberwirt seems wonderfully traditio- FROM YOUNG Hero) and “Der Franke” (The Franconian The Gaststätte Röhrl also has its own Bier- nal. A crucifix hangs in the corner of the WINEMAKERS One). The latter comes in the famous garten. The Biergarten is a wonderfully lounge bar and guests can order “Lüngerl Franconian Bocksbeutel bottle shape. In Bavarian institution. A place where you mit Semmelknödel” (veal lung ragout with Bavaria’s winemakers are delighted to see other words, traditionally different! drink your beer in the open air, under dumplings) or “Milz-Bries-Wurst” (spleen the rising quality of the competition. Even ancient chestnut trees, seated at long woo- sausage). Meanwhile, at the neighbouring more so, when they are the ones to set the den benches shared with all and sundry. table, an elegant couple may be tucking world of connoisseurs alight with their

30 Bavaria Magazine 31 Traditional Festivals

WHEN BAVARIA NS CELEBRATE The people of Bavaria love nothing better than their traditional festivals and customs. They take place all year round and across the entire region, from the Alpine valleys and Franconian vineyards to the big cities. Their roots tend to lie in religion or the agricultural calendar, such as the Almabtrieb in September, when the cattle are driven back down to their winter quarters from the mountain pastures. How­ ever, the festivals are often simply an expression of sincere, deeply felt joie de vivre. This certainly applies to Munich’s Oktoberfest, the world’s biggest folk festival. And best of all: it’s easy to join in!

32 Bavaria Magazine 33 Traditional Festivals

WHEN BAVARIA NS CELEBRATE The people of Bavaria love nothing better than their traditional festivals and customs. They take place all year round and across the entire region, from the Alpine valleys and Franconian vineyards to the big cities. Their roots tend to lie in religion or the agricultural calendar, such as the Almabtrieb in September, when the cattle are driven back down to their winter quarters from the mountain pastures. How­ ever, the festivals are often simply an expression of sincere, deeply felt joie de vivre. This certainly applies to Munich’s Oktoberfest, the world’s biggest folk festival. And best of all: it’s easy to join in!

32 Bavaria Magazine 33 Traditional Festivals

Off to the Oktoberfest!

The world’s biggest folk festival, the 16-day Oktoberfest, is an event rich in superlatives – with more than 6 million visitors, At the Iphofen Wine Festival, people dance over 7 million barrels of beer consumed, more than 100 roast casually under lanterns. oxen and 24 fairground rides, from carousels to rollercoasters. And the winegrowers are the DJs And then there’s the atmosphere! Visitors from all over Bavari­ an and the rest of the world crowd onto the Theresienwiese with its beer tents, ghost trains and shooting galleries. The aroma of roasted almonds and horse dung lies in the air and the festival halls vibrate to the beat of the brass band music. The whole of Munich is consumed by festival fever: “To the Wiesn!”

phofen is a pretty winegrowing town festivals have a religious origin, such as the with mighty horns run through the town in Franconia. It’s always well worth a Oberammergau Passion Play, which takes centre, ringing cow bells and whipping I visit, but on one weekend at the end of place every ten years: fulfilling a vow taken people with twigs, it is not only winter that July it becomes even more special. That’s in the plague year of 1633, the inhabitants feels driven out by fear! when people sit by the ancient Rödelseer of this village perform the last five days in There is also a long tradition of maypo- Tor – enjoying the wines made by the se- the life of Jesus. Other festivals are based le festivals. In the Eastern Bavarian town ven hosts, tucking into local specialities on ancient heathen customs, such as the of Rottenstuben, for example, the maypole and celebrating the summer in fine spirits fearsome spectacle of the Klausentreiben in is first prepared then “stolen” by another climbed. The art of “Maibaumkraxeln”, until late in the night. “77&Friends” is the Sonthofen in the Allgäu: when monstrous group, recaptured again when it’s time for or climbing the maypole, requires both name given to this rather unconventional figures wrapped in shaggy fur and crowned beer and refreshments, erected and finally good technique and a warm jug. The com- wine festival, organised by young Iphofen petitors cook up a mixture of resin and winemaker Andi Weigand and his collea- honey, which they smear onto their hands gues. The hosts also provide the music by and feet to give them some grip on the way of a DJ booth, playing ambient, house smooth trunk. and tech-house music: “All on vinyl. We love the contrast of the old and the new!” POLKA AT DAYBREAK explains Andi. His grandmother is also part of the line-up, performing Franconi- One lovely example of the revival of an an songs. old custom is the Munich Kocherlball. Ba- Climbing the maypole varia’s largest open-air dance has evolved DRIVING OUT in Rottenstuben is a from a ball held for domestic servants in THE WINTER challenge for the parti- the 19th century, which took place early cipants – and great fun in the morning before the housemaids, In Sonthofen shaggy monsters drive out That’s how it is in Bavaria: people like to for the spectators coachmen and cooks started work. Nothing the winter with their bells celebrate for a wide variety of reasons. has changed in terms of the time (dawn) Sitting together enjoying music and beer, Munich’s Kocherlball: formerly and the place (the English Garden), but preserving ancient traditions and customs, reserved for domestic staff, nowadays now half the city turns out to cavort in a but also creating new, joyous experiences half the city comes to dance circle to Bavarian dance music. In their is all part of the Bavarian way of life. Some traditional costumes, of course.

34 Bavaria Magazine 35 Traditional Festivals

Off to the Oktoberfest!

The world’s biggest folk festival, the 16-day Oktoberfest, is an event rich in superlatives – with more than 6 million visitors, At the Iphofen Wine Festival, people dance over 7 million barrels of beer consumed, more than 100 roast casually under lanterns. oxen and 24 fairground rides, from carousels to rollercoasters. And the winegrowers are the DJs And then there’s the atmosphere! Visitors from all over Bavari­ an and the rest of the world crowd onto the Theresienwiese with its beer tents, ghost trains and shooting galleries. The aroma of roasted almonds and horse dung lies in the air and the festival halls vibrate to the beat of the brass band music. The whole of Munich is consumed by festival fever: “To the Wiesn!” phofen is a pretty winegrowing town festivals have a religious origin, such as the with mighty horns run through the town in Franconia. It’s always well worth a Oberammergau Passion Play, which takes centre, ringing cow bells and whipping I visit, but on one weekend at the end of place every ten years: fulfilling a vow taken people with twigs, it is not only winter that July it becomes even more special. That’s in the plague year of 1633, the inhabitants feels driven out by fear! when people sit by the ancient Rödelseer of this village perform the last five days in There is also a long tradition of maypo- Tor – enjoying the wines made by the se- the life of Jesus. Other festivals are based le festivals. In the Eastern Bavarian town ven hosts, tucking into local specialities on ancient heathen customs, such as the of Rottenstuben, for example, the maypole and celebrating the summer in fine spirits fearsome spectacle of the Klausentreiben in is first prepared then “stolen” by another climbed. The art of “Maibaumkraxeln”, until late in the night. “77&Friends” is the Sonthofen in the Allgäu: when monstrous group, recaptured again when it’s time for or climbing the maypole, requires both name given to this rather unconventional figures wrapped in shaggy fur and crowned beer and refreshments, erected and finally good technique and a warm jug. The com- wine festival, organised by young Iphofen petitors cook up a mixture of resin and winemaker Andi Weigand and his collea- honey, which they smear onto their hands gues. The hosts also provide the music by and feet to give them some grip on the way of a DJ booth, playing ambient, house smooth trunk. and tech-house music: “All on vinyl. We love the contrast of the old and the new!” POLKA AT DAYBREAK explains Andi. His grandmother is also part of the line-up, performing Franconi- One lovely example of the revival of an an songs. old custom is the Munich Kocherlball. Ba- Climbing the maypole varia’s largest open-air dance has evolved DRIVING OUT in Rottenstuben is a from a ball held for domestic servants in THE WINTER challenge for the parti- the 19th century, which took place early cipants – and great fun in the morning before the housemaids, In Sonthofen shaggy monsters drive out That’s how it is in Bavaria: people like to for the spectators coachmen and cooks started work. Nothing the winter with their bells celebrate for a wide variety of reasons. has changed in terms of the time (dawn) Sitting together enjoying music and beer, Munich’s Kocherlball: formerly and the place (the English Garden), but preserving ancient traditions and customs, reserved for domestic staff, nowadays now half the city turns out to cavort in a but also creating new, joyous experiences half the city comes to dance circle to Bavarian dance music. In their is all part of the Bavarian way of life. Some traditional costumes, of course.

34 Bavaria Magazine 35 Service Partner

I 7 9 From Bavaria Where companies Nuremberg BI out into the big, 3 achieve greatness Regensburg wide world

Some of the most successful companies in the world 2 Many other Bavarian compa- nies are also big players flourish in Bavaria. For names such as Allianz, BMW and Augsburg 4 The Playmobil 1 5 6 6 MAN, the ideal conditions that prevail in Bavaria enable 8 FunPark toy FC BAYERN Munich world features Not just record-breakers, not just them to innovate and achieve global success. The results BI life-size figures its “Mia san mia” declaration can be seen in exciting experience and customer centres. BI BI of self–confidence, not just the biggest sports association 3 PLAYMOBIL FUNPARK in the world with 300,000 members: FC Bayern Munich is Making global success feel like first and foremost a hugely suc- cessful and innovative brand child’s play on the world stage. It conveys a Since being founded in 1974, over 3 billion Playmobil figures wealth of emotions – which can have gone forth from Zirndorf near Nuremberg and conquered all be explored in the interac- children’s bedrooms all over the world. The contemporary and tive and multimedia surroun- engrossing nature of this system toy soon becomes obvious dings of the FC Bayern Museum to visitors to the Playmobil Funpark, where parents are sure to in Munich’s Allianz Arena. have as much fun as their kids in areas such as the Pirate Lake, www.fcbayern.com. Climbing Garden and Fairyland. www.playmobil-funpark.de 7 ADIDAS The history of the sporting goods manufacturer “with 4 BWM WELT the three stripes” shows how The future on wheels a small football boot maker from Franconia rose to become The Bavarian car manufacturer has long been the second biggest sporting driving the future of mobility. Under the motto goods manufacturer in the “The Next 100 Years”, it is now focusing world. In collaboration with on electric cars and hydrogen propulsion. big names from the world of In Munich’s “BMW Welt”, visitors and car buyers music, hiphop and fashion, the 1 ALLIANZ ARENA can immerse themselves in the idea cosmos brand also proves itself to be of the Bavarian car plant with all their senses – unusually up with the spirit of A new landmark and allow themselves to be transported into the age. www.adidas.de an exciting new world by the futuristic double One of the biggest insurance corporations of cone architecture made from steel and glass. 8 the world is based near the English Garden MAN in Munich: with 142,000 employees in over www.bmw-welt.de Founded in 1758 as the 80 countries, the Allianz Group is a giant “Maschinenfabrik Augsburg global enterprise. And yet it is moving into Nürnberg”, based in Munich, the future in a way that is streamlined, agile MAN is now a global manufac- and sustainable. With the Allianz Arena turer of commercial vehicles, BMW World in Munich football stadium, it has given a clear signal which is looking to the future also inspires visitors with of its innovative spirit. And bestowed on the with innovative concepts such its futuristic architecture city of Munich one of its loveliest attracti- as digital logistics, electric ons. www.allianz-arena.com buses and digitally networked truck convoys. Volkswagen AG became a majority shareholder Investing in Bavaria in MAN in 2013. www.man.eu Bavaria as corporate location? It 9 FABER-CASTELL sounds enticing and brings many 2 5 Two billion crayons and pencils AUDI FORUM benefits. As a state agency, Invest in ERDINGER WEISSBRÄU Cinema, jazz and four-wheel drive Bavaria actively supports companies Then a snack are produced each year in a from Germany and abroad with their castle in Stein near Nurem- With its permanent four-wheel drive Quattro, the car manufacturer from individual search for the perfect How do they get the Bavarian attitude to berg – even in times of digital Upper Bavaria is a world leader when it comes to innovation. And the location or the expansion thereof – life into the bottle? Erdinger Weißbräu has communication, the 240-year- brand is able to demonstrate its thrilling prowess in the Audi Forum ex- a free and confidential service. plenty to say on that subject: the traditional old company continues to enjoy worldwide success thanks to perience centre in the company’s Ingolstadt headquarters. Not only does More information at company from the Munich region produces it offer emotional experience tours, but also a cinema and regular jazz www.invest-in-bavaria.com 1.7 million hectolitres of “Weizen” each its innovative concepts. sessions. And its Museum Mobile presents the whole motoring history of year, including a contemporary alcohol-free www.fabercastell.com the 20th century in a multimedia and interactive display. www.audi.de range. After a three-hour tour followed by a Bavarian Wheat beer and a snack, there’s not much left to ask. www.erdinger.de

36 Image-Magazin Bayern 37 Service Partner

I 7 9 From Bavaria Where companies Nuremberg BI out into the big, 3 achieve greatness Regensburg wide world

Some of the most successful companies in the world 2 Many other Bavarian compa- nies are also big players flourish in Bavaria. For names such as Allianz, BMW and Augsburg 4 The Playmobil 1 5 6 6 MAN, the ideal conditions that prevail in Bavaria enable 8 FunPark toy FC BAYERN Munich world features Not just record-breakers, not just them to innovate and achieve global success. The results BI life-size figures its “Mia san mia” declaration can be seen in exciting experience and customer centres. BI BI of self–confidence, not just the biggest sports association 3 PLAYMOBIL FUNPARK in the world with 300,000 members: FC Bayern Munich is Making global success feel like first and foremost a hugely suc- cessful and innovative brand child’s play on the world stage. It conveys a Since being founded in 1974, over 3 billion Playmobil figures wealth of emotions – which can have gone forth from Zirndorf near Nuremberg and conquered all be explored in the interac- children’s bedrooms all over the world. The contemporary and tive and multimedia surroun- engrossing nature of this system toy soon becomes obvious dings of the FC Bayern Museum to visitors to the Playmobil Funpark, where parents are sure to in Munich’s Allianz Arena. have as much fun as their kids in areas such as the Pirate Lake, www.fcbayern.com. Climbing Garden and Fairyland. www.playmobil-funpark.de 7 ADIDAS The history of the sporting goods manufacturer “with 4 BWM WELT the three stripes” shows how The future on wheels a small football boot maker from Franconia rose to become The Bavarian car manufacturer has long been the second biggest sporting driving the future of mobility. Under the motto goods manufacturer in the “The Next 100 Years”, it is now focusing world. In collaboration with on electric cars and hydrogen propulsion. big names from the world of In Munich’s “BMW Welt”, visitors and car buyers music, hiphop and fashion, the 1 ALLIANZ ARENA can immerse themselves in the idea cosmos brand also proves itself to be of the Bavarian car plant with all their senses – unusually up with the spirit of A new landmark and allow themselves to be transported into the age. www.adidas.de an exciting new world by the futuristic double One of the biggest insurance corporations of cone architecture made from steel and glass. 8 the world is based near the English Garden MAN in Munich: with 142,000 employees in over www.bmw-welt.de Founded in 1758 as the 80 countries, the Allianz Group is a giant “Maschinenfabrik Augsburg global enterprise. And yet it is moving into Nürnberg”, based in Munich, the future in a way that is streamlined, agile MAN is now a global manufac- and sustainable. With the Allianz Arena turer of commercial vehicles, BMW World in Munich football stadium, it has given a clear signal which is looking to the future also inspires visitors with of its innovative spirit. And bestowed on the with innovative concepts such its futuristic architecture city of Munich one of its loveliest attracti- as digital logistics, electric ons. www.allianz-arena.com buses and digitally networked truck convoys. Volkswagen AG became a majority shareholder Investing in Bavaria in MAN in 2013. www.man.eu Bavaria as corporate location? It 9 FABER-CASTELL sounds enticing and brings many 2 5 Two billion crayons and pencils AUDI FORUM benefits. As a state agency, Invest in ERDINGER WEISSBRÄU Cinema, jazz and four-wheel drive Bavaria actively supports companies Then a snack are produced each year in a from Germany and abroad with their castle in Stein near Nurem- With its permanent four-wheel drive Quattro, the car manufacturer from individual search for the perfect How do they get the Bavarian attitude to berg – even in times of digital Upper Bavaria is a world leader when it comes to innovation. And the location or the expansion thereof – life into the bottle? Erdinger Weißbräu has communication, the 240-year- brand is able to demonstrate its thrilling prowess in the Audi Forum ex- a free and confidential service. plenty to say on that subject: the traditional old company continues to enjoy worldwide success thanks to perience centre in the company’s Ingolstadt headquarters. Not only does More information at company from the Munich region produces it offer emotional experience tours, but also a cinema and regular jazz www.invest-in-bavaria.com 1.7 million hectolitres of “Weizen” each its innovative concepts. sessions. And its Museum Mobile presents the whole motoring history of year, including a contemporary alcohol-free www.fabercastell.com the 20th century in a multimedia and interactive display. www.audi.de range. After a three-hour tour followed by a Bavarian Wheat beer and a snack, there’s not much left to ask. www.erdinger.de

36 Image-Magazin Bayern 37 Map & Regions

Andreas Hemmeter with his beer bench backrest “Mei Leni”

Bavaria and its regions Bavaria - in the very WHERE IDEAS heart of Europe

BLOSSOM Nuremberg Creativity reigns supreme in Upper B Bavaria, Allgäu/Bavarian Swabia, Regensburg EASTERN BAVARIA Eastern Bavaria and Franconia. Delicate beauty Four Bavarian ambassadors from city Between Landshut and Waldsassen and through to the and countryside show how they are Augsburg Bavarian Forest, Eastern Bavaria revels in magnificent inspired by the traditions of their scenery, spas and tradition. And glass artists like Magdalena Paukner. homeland Munich B At 6,000 square kilometres, the Bavarian Forest is the largest wooded area in Central Europe. Glass craftsmans­ B hip has a long tradition here. A tradition that is carried on B and given new life by Magdalena Paukner. Inspired by the FRANCONIA nature of her homeland, this glass artist fashions berries, A heart for parish fair guests leaves and flowers to create imaginative ornaments. In vases, she allows the structure of moss or beetles to shine Breweries and vineyards, folk festivals and parish ALLGÄU/BAVARIAN SWABIA through. Her biggest work? Man-sized horsetails made fairs: Franconia is all about having fun! No wonder that of green glass, the “Urkräuter”. They can be seen in the Andreas Hemmeter invented his portable beer bench With Alpine feeling Glass Garden in Frauenau, a sculpture park full of delicate backrest here. beauty. Green, picturesque, and in the south of the Allgäu Alps Brilliant inventions are characterised by the fact that it is – this is the region of Allgäu/Bavarian Swabia. With a no longer possible to imagine how we managed without natural environment that acts as a source of energy and them. This is the case with “Mei Leni”, the portable beer inspiration, potter Sophie Mische constantly draws on bench backrest by Andreas Hemmeter of Weißenburg. that in her work. Thanks to the young toolmaker, nobody will ever again Lush mountains, remote moorland, clear mountain lakes need to strain their back by perching on a backless beer and picturesque towns – all this and more can be found bench. “Mei Leni”, crafted from limed spruce, is the in the holiday region in the southwest of Bavaria. It is a perfect invention for enjoying the Franconian way of life, as region that typifies what Sophie Mische calls “S’ Alpgfihl” this region offers a wealth of folk festivals and other lively – the Alpine feeling. The phrase encapsulates what she gatherings. Of course, it is also home to charming half-tim­ bered towns and villages, castles and palaces, numerous Thomas Neumann takes feels as she walks through the natural landscape, which in lakes and rivers for active tours and ten nature reserves. a break from art in turn provides inspiration for her pottery. The annual Allgäu his studio near Munich cattle drive known as the Viehscheid gave her the idea for a cow bell lamp: a ceramic lampshade fastened to the leather strap of a cow bell. Roots and antlers also serve as the basis for her creations, which she sells in her shop. UPPER BAVARIA Yes, indeed: this is “S’ Alpgfihl”. Magdalena Paukner shapes liquid glass Abstract costume into a vase Upper Bavaria is a region of high mountains, splendid costumes and “Schuhplattler” dancing. It carries a sense Sophie Mische puts of homeland that painter Thomas Neumann delights in „Alpine feeling“ into recreating on canvas in abstract form. her bowls and mugs With its Alps and vibrant cities, Upper Bavaria is espe­ Legal notices Fabian Teuber, Anna Monterroso Carneiro Felbert(3), istock/RudyBalasko, bay.TM/ bay.TM/Bernhard Huber; Traditional cially diverse. Ancient customs are brought to life and Art Director: Maja Schollmeyer Gert Krautbauer, Achim Bunz; Cities Festivals S. 32–35: bay.TM/Peter von Publisher: reinterpreted here. The Munich-based artist Thomas Editing: Dr. Sandra Meinzenbach S. 16–21: bay.TM/Gert Krautbauer (9), Felbert(3), bay.TM/Jens Schwarz, Berchtes­ BAYERN TOURISMUS Marketing GmbH www.cross-media-redaktion.de FrankenTourismus/Holger Leue, www. gadener Land Tourismus/Fürmann, bay.TM/ Neumann loves to pain regional costumes and Schuhplatt­ Arabellastr. 17, 81925 Munich bayern.by(2), bay.TM/Bernhard Huber(5), Dietmar Denger, bay.TM/Volker Preusser, Printing: typwes Werbeagentur GmbH ler dancers, mountains and cows. However, there are no Tel.: 089/2123970 bay.TM/Thomas Effinger, CMR/Joachim adobestock.com/Thaut Images, bay.TM/ www.typwes.com kitsch clichés here: his subjects are always slightly distor­ [email protected] Negwer, bay.TM/Peter von Felbert(2); Gert Krautbauer(2), shutterstock.com/ ted. He creates abstract images, prefers blurred shapes www.bayern.by Photos: Cover: bay.TM/Gert Krautbauer; Nature S. 22–27: bay.TM/Gert Kraut- FooTToo, bay.TM/Bernhard Huber; Service bauer (8), bay.TM/Jan Greune, bay.TM/ Allianz Arena/B. Ducke, and deliberately omits faces. In so doing, he paints the Responsible persons: Table of Contents: bay.TM/Peter von Partner S. 36–37: Peter von Felbert(3), bay.TM/Tobias CMR/Joachim Negwer, AUDI AG, PLAY­ portrait of a young Bavaria, which holds fast to its cultural Barbara Radomski, Managing Director Felbert(2), bay.TM/Gert Krautbauer, bay.TM/Bernhard Huber, bay.TM/Jan Gerber, Tourismus & Marketing GmbH MOBIL-FunPark, ERDINGER Weißbräu; roots with an easy-going air of self-confidence. Much as Concept, Editorial, Design: Greune; Bavarian Moments S. 4–11: Ochsenkopf, bay.TM/Klaus Fengler(2), Map & Regions S. 38–39: bay.TM/Bern- he does himself. Cross Media Editing: Joachim Negwer, bay.TM/Bernhard Huber(3), bay.TM/Gert Dietmar Denger; Culinary S. 28–31: hard Huber(2), bay.TM/Gert Krautbauer, Annette Rübesamen, Felix Negwer, Krautbauer(4), bay.TM/Jens Schwarz; bay.TM/Gert Krautbauer(4), bay.TM/ bay.TM/Tobias Gerber; Back Cover: Christiane Würtenberger, Anne Schüßler, Culture S. 12–15: bay.TM/Peter von Peter von Felbert, bay.TM/Jens Schwarz, bay.TM/Dietmar Denger

38 Bavaria Magazine 39 Map & Regions

Andreas Hemmeter with his beer bench backrest “Mei Leni”

Bavaria and its regions Bavaria - in the very WHERE IDEAS heart of Europe

BLOSSOM Nuremberg Creativity reigns supreme in Upper B Bavaria, Allgäu/Bavarian Swabia, Regensburg EASTERN BAVARIA Eastern Bavaria and Franconia. Delicate beauty Four Bavarian ambassadors from city Between Landshut and Waldsassen and through to the and countryside show how they are Augsburg Bavarian Forest, Eastern Bavaria revels in magnificent inspired by the traditions of their scenery, spas and tradition. And glass artists like Magdalena Paukner. homeland Munich B At 6,000 square kilometres, the Bavarian Forest is the largest wooded area in Central Europe. Glass craftsmans­ B hip has a long tradition here. A tradition that is carried on B and given new life by Magdalena Paukner. Inspired by the FRANCONIA nature of her homeland, this glass artist fashions berries, A heart for parish fair guests leaves and flowers to create imaginative ornaments. In vases, she allows the structure of moss or beetles to shine Breweries and vineyards, folk festivals and parish ALLGÄU/BAVARIAN SWABIA through. Her biggest work? Man-sized horsetails made fairs: Franconia is all about having fun! No wonder that of green glass, the “Urkräuter”. They can be seen in the Andreas Hemmeter invented his portable beer bench With Alpine feeling Glass Garden in Frauenau, a sculpture park full of delicate backrest here. beauty. Green, picturesque, and in the south of the Allgäu Alps Brilliant inventions are characterised by the fact that it is – this is the region of Allgäu/Bavarian Swabia. With a no longer possible to imagine how we managed without natural environment that acts as a source of energy and them. This is the case with “Mei Leni”, the portable beer inspiration, potter Sophie Mische constantly draws on bench backrest by Andreas Hemmeter of Weißenburg. that in her work. Thanks to the young toolmaker, nobody will ever again Lush mountains, remote moorland, clear mountain lakes need to strain their back by perching on a backless beer and picturesque towns – all this and more can be found bench. “Mei Leni”, crafted from limed spruce, is the in the holiday region in the southwest of Bavaria. It is a perfect invention for enjoying the Franconian way of life, as region that typifies what Sophie Mische calls “S’ Alpgfihl” this region offers a wealth of folk festivals and other lively – the Alpine feeling. The phrase encapsulates what she gatherings. Of course, it is also home to charming half-tim­ bered towns and villages, castles and palaces, numerous Thomas Neumann takes feels as she walks through the natural landscape, which in lakes and rivers for active tours and ten nature reserves. a break from art in turn provides inspiration for her pottery. The annual Allgäu his studio near Munich cattle drive known as the Viehscheid gave her the idea for a cow bell lamp: a ceramic lampshade fastened to the leather strap of a cow bell. Roots and antlers also serve as the basis for her creations, which she sells in her shop. UPPER BAVARIA Yes, indeed: this is “S’ Alpgfihl”. Magdalena Paukner shapes liquid glass Abstract costume into a vase Upper Bavaria is a region of high mountains, splendid costumes and “Schuhplattler” dancing. It carries a sense Sophie Mische puts of homeland that painter Thomas Neumann delights in „Alpine feeling“ into recreating on canvas in abstract form. her bowls and mugs With its Alps and vibrant cities, Upper Bavaria is espe­ Legal notices Fabian Teuber, Anna Monterroso Carneiro Felbert(3), istock/RudyBalasko, bay.TM/ bay.TM/Bernhard Huber; Traditional cially diverse. Ancient customs are brought to life and Art Director: Maja Schollmeyer Gert Krautbauer, Achim Bunz; Cities Festivals S. 32–35: bay.TM/Peter von Publisher: reinterpreted here. The Munich-based artist Thomas Editing: Dr. Sandra Meinzenbach S. 16–21: bay.TM/Gert Krautbauer (9), Felbert(3), bay.TM/Jens Schwarz, Berchtes­ BAYERN TOURISMUS Marketing GmbH www.cross-media-redaktion.de FrankenTourismus/Holger Leue, www. gadener Land Tourismus/Fürmann, bay.TM/ Neumann loves to pain regional costumes and Schuhplatt­ Arabellastr. 17, 81925 Munich bayern.by(2), bay.TM/Bernhard Huber(5), Dietmar Denger, bay.TM/Volker Preusser, Printing: typwes Werbeagentur GmbH ler dancers, mountains and cows. However, there are no Tel.: 089/2123970 bay.TM/Thomas Effinger, CMR/Joachim adobestock.com/Thaut Images, bay.TM/ www.typwes.com kitsch clichés here: his subjects are always slightly distor­ [email protected] Negwer, bay.TM/Peter von Felbert(2); Gert Krautbauer(2), shutterstock.com/ ted. He creates abstract images, prefers blurred shapes www.bayern.by Photos: Cover: bay.TM/Gert Krautbauer; Nature S. 22–27: bay.TM/Gert Kraut- FooTToo, bay.TM/Bernhard Huber; Service bauer (8), bay.TM/Jan Greune, bay.TM/ Allianz Arena/B. Ducke, and deliberately omits faces. In so doing, he paints the Responsible persons: Table of Contents: bay.TM/Peter von Partner S. 36–37: Peter von Felbert(3), bay.TM/Tobias CMR/Joachim Negwer, AUDI AG, PLAY­ portrait of a young Bavaria, which holds fast to its cultural Barbara Radomski, Managing Director Felbert(2), bay.TM/Gert Krautbauer, bay.TM/Bernhard Huber, bay.TM/Jan Gerber, Tourismus & Marketing GmbH MOBIL-FunPark, ERDINGER Weißbräu; roots with an easy-going air of self-confidence. Much as Concept, Editorial, Design: Greune; Bavarian Moments S. 4–11: Ochsenkopf, bay.TM/Klaus Fengler(2), Map & Regions S. 38–39: bay.TM/Bern- he does himself. Cross Media Editing: Joachim Negwer, bay.TM/Bernhard Huber(3), bay.TM/Gert Dietmar Denger; Culinary S. 28–31: hard Huber(2), bay.TM/Gert Krautbauer, Annette Rübesamen, Felix Negwer, Krautbauer(4), bay.TM/Jens Schwarz; bay.TM/Gert Krautbauer(4), bay.TM/ bay.TM/Tobias Gerber; Back Cover: Christiane Würtenberger, Anne Schüßler, Culture S. 12–15: bay.TM/Peter von Peter von Felbert, bay.TM/Jens Schwarz, bay.TM/Dietmar Denger

38 Bavaria Magazine 39 Regensburg is ancient and beautiful. And I just make it a little bit lovelier. Andre Maier, artist

Colourful Bavaria: young creatives stir up traditions The artist Andre Maier loves Regensburg. So much so that his aim is simply to freshen up this ancient city, with Mural Art, which mixes fantasy and Jugendstil. Andre is one of the many young Bavarian creatives who are connected to their home region with love and passion and are inspired by tradition and customs to create something new. Want to read more stories about creative Bavaria? bavaria.travel