APTA 2017 Adwheel Awards Category 2: Best Marketing and Communications Educational Effort Public Consultation: Southwest Area Transit Plan Contents

APTA 2017 AdWheel Awards Category 2: Best Marketing and Communications Educational Effort Public Consultation: Southwest Area Transit Plan Contents

Online Application...... 1 Print Campaign...... 3 Posters...... 3 Direct Mail Postcards...... 4 Surveys...... 5 Discussion Guide...... 7 Summary Reports...... 8 Newspaper Ads...... 10 Display Boards...... 11

Transit Environment...... 12 LCD Screen...... 12

Community Events...... 13 Street Team...... 13 Pop-up Open Houses...... 14 Community and Stakeholder Meetings...... 15

Out of Home Advertising...... 16 Bus Wrap...... 16

Digital Campaign...... 17 Digital Assets ...... 17 Website Homepage ...... 18 Google Display Ads...... 19 Facebook Ads...... 20 The Buzzer Blog...... 21 Paid Search Applications...... 22 Video...... 23 Online Application

APTA 2017 AdWheel Awards Category 2: Best Marketing and Communications Educational Effort Public Consultation: Southwest Area Transit Plan

Background & Target Audience As the regional transportation authority for Metro Vancouver, TransLink is responsible for planning, developing & operating a transportation system that moves people & goods around the region. Recognizing that the Metro Vancouver region is large & diverse, TransLink divides the region into sub-regions in order to ensure local context & needs are understood &reflected in our planning.

To plan for transit service & infrastructure, while also addressing aspects of cycling, walking, driving, & goods movement in the Southwest metro area including Richmond, South Delta, Tsawwassen First Nation as well as important connections to North Delta & other nearby areas, TransLink worked with municipal partners, stakeholders & the public to develop the Southwest Area Transport Plan (SWATP).

Situation & Challenges Challenge of making long-range planning interesting and relevant. The engagement activities sought to ensure that current and future transportation investment decisions in the Southwest Area are informed by customer needs, coordinated with municipal land use plans, & integrated with other transportation modes and the wider transportation network. The engagement needed to consider customer experience, current & projected land use & development, transportation & ridership data, as well as feedback from the public, stakeholders & local governments- all across a broad geographic section of the metro Vancouver area. Another challenge was that a high proportion of residents of the Southwest area have Chinese as a primary language, necessitating translation of key communication materials.

1 Strategy & Objective Phase 1 (April/May 2016) – involved a comprehensive analysis of local transit service & infrastructure, as well as aspects of cycling, walking, driving, & goods movement. In this phase we gathered perspectives from the community on what’s important and opportunities to improve the current transit & transportation network. Phase 2 (May/June 2017) – identified recommendations related to transit service & infrastructure, as well as cycling, walking, & the Major Road Network. In this phase we sought public & stakeholder input on more than 40 proposed changes to bus routes throughout the sub-region, & a proposed network of regionally significant cycling corridors. Our final recommendations for transportation priorities are based on the feedback we received.

Results, Impact & Measurement Phase 1 (April/May 2016) – Street Teams distributing 5,500+ posters & postcards to community locales & transit hubs (English and Traditional Chinese); 3.1 million+ impressions of digital ads; 23,000+ impressions on social media; 4,000+ project webpage visits. Results: 2,923 online surveys completed; 114 paper surveys completed; 2,600+ in-person interactions through 11 pop-up community events. Phase 2 (May/June 2017) – Street Teams distributing 13,500+ posters & postcards to community locales & transit hubs (English and Traditional Chinese); 1.5million+ impressions of digital ads; 70,000+ impressions on social media; 15,000+ project webpage visits. Results: 3,192 online surveys completed; 96 paper surveys completed (including 35 Chinese language); 1,800+ in-person interactions at 10 events.

Submission Reasoning We believe that this communications and engagement effort was impactful to the both the planning objectives of the project- that is, to gain useful community & stakeholder feedback & on transit and regional transportation proposals, but also to the engagement efforts themselves- to achieve transparency in planning, encourage stakeholder buy-in & support of plans, & generate wider understanding of the project. The campaign included multiple avenues of information-sharing & engagement with customers and area stakeholders to better understand their transportation experience and needs; in-person, online, digital & traditional media, pop-up events, & surveys. A Public Advisory Committee, Technical Advisory Committee, & a Senior Advisory Committee also supported plan development.

2 Print Campaign Posters – English and Traditional Chinese

Have your say, your way.

Phase 2 of the Southwest Area Transport Plan to improve transportation in Richmond, Tsawwassen First Nation, South Delta and connections to 。 North Delta is now underway and we want to know what you think. Learn more and take the survey by June 19 at translink.ca/swatp or come to a pop-up open house near you. Bridgeport Station 知多點及在月日或之前填寫問卷，或者前來就近的流動開放日 Steveston Farmers & Artisans Market Wednesday, June 7, 2017 (pop-up open house)。 Sunday, June 4, 2017 3 p.m. – 7 p.m. 10:30 a.m. – 3:30 p.m. Steveston Farmers & Artisans Market 年月日，星期日 Bridgeport Station 早上時半至下午時半年月日，星期三下午時至時

Share Take the your survey! thoughts.

Share your Take the | 604.953.3333 translink.ca/swatp thoughts. survey!

translink.ca/swatp | 604.953.3333

3 Print Campaign Direct Mail Post Cards – English and Traditional Chinese

Let’s improve the future of transportation in Richmond, South Delta and Tsawwassen First Nation together. 讓我一起使交通運輸系統日趨完善。 Have your say and take the Southwest Area Transport Plan survey between April 11 – May 6, 2016 shape the future of your! You community. can help For more information, visit translink.ca/swatp or call 604.953.3333

講出您的想法，並於 2016 年4月11日至 5月6日參加西南區交通計劃 (Southwest translink.ca/swatp Area Transport Plan) 調查！您可幫助決定您社區的將來。請注意：調查將以英文進行，請找人為您翻譯。

請注意：調查將以英文進行， translink.ca/swatp 調查將 778.375.6629

Note: The survey will be in English. Please ask someone to translate it for you. Note: 您的想法，並於您的想法，並於您的想法，並於您的想法，並於

translink.ca/swatp

4 Print Campaign Phase 1 Survey

ott not n to n nnt –

ow ote do you use eah o the ollow ways to et to tast the outhwest sueo 5. Now that you’ve told us what is important in your decision to use transit in the Southwest

sub-region moreDo you often, have please any further tell us comments which transit about services your experienceit relates to with. transit in the Southwest

sub7-region . How that important you would ot would like to the share tofollowing with us? be Please in yourtn be decisionsas specific – toas possible.walk in the Southwest sub-region Let’s improve transportation in Richmond, South Delta and n Don’t Dmore toftenDo (including oon walking nt t to transit) ont? on ot o n t n n t ott n t ton and mark with “X” otnt onnton to ont no on ttont o o to t Please be as specific as possible. ot Dt n ot nt First transit nt service o to t Lettert of change hat ae the stPROPOSED thee haates CHANGES o you hoe ostal ode ont ott notREQUIRED n n o o nt tt t o t t o tn on tnt n n n n oPlease select one response for Don’t 14. How did you hear about the opportunity to participate in this survey? no tnottonD nnn onSecond n transit eacht t item service and markLetter with of change“X” t t t Please check all that apply. Do oOPTIONAL tn n on t t to t tn nt nn Bus shelter advertisement Print advertisement (Please specify): on o t o o Third o t transit ton service tLetter to of change D t n t o t t o tn o n tnOPTIONAL to o tn o to n t Buzzero blog o t ott nn on ot Dt n ow otat would eah o the ollow e you deso hatto use s tast you level the o outhwest aeeet wth the ollow stateets n t ton n o o n to tt Canada o tntLine advertisement n nt TransLink booth in the community sueo oe ote n t Community poster TransLink Community Update email (eNewsletter) Do o n t ont tn ot tn tnotton t t n t ott on tt 6. How important would the following be in your decision to ride a bicycle in the Southwest Nethe Canada Line o oA to t Email o from Please tnt an organizationbe tolyas specific n (Please asoewhat possible. specify): TransLinkoewhat Listens panelisttoly email Don’t Examples: sub -regionot t more often,t as a formot of transportation? t Don’t ee o “X” saee saee ee ee ow o e whh o the ollow “X” ualtes otnt do otntyou uetly otnt lve otnt o tntotnt onno n saeeTransLink website 601Do you have any furtherF comments about your experience with walking in the Southwest

sub-region that you would like to share Facebooktt with us? Please ot be as specific as possible. Twitter ot t t ootntt to ot t Don’t on tt t ot o t Dt t n t ton t o tn nn “X” ootnt nt otnt otLCD screen otnt at station otnt otnt noWord of mouth (Email/heard from tnotton family, friend or colleague) t t t TRANSIT SERVICES Newspaper, radio or television news ow ote have you used eah o the t ollow t tavel oodes ootntthe ast yea ton tavel to n o tn nn n n (Please n specify) : wth o thouh ay at o the outhwest t sueo ont tn t Other (Please specify): on n t ttonnn n n ot on tt n t tonot Dt t n t o t t tonn no n tton o o n t ot tton o tn Postcard from a street team nt ot ot tton to and TransLink’s tnn commitment n ott o tton a t n rn r o o on n Don’t o D t on t on ah itm and mark with “X” ntnt on t You are almostotont o done, butottn before you finishno n p lease tell us a bit about yourself so we have a better o tnt n ont o oo n tton t on n understanding ot Dt of who is nt sharing their input. nt tn 15.ont How would you prefer to be notified about or participate in the Southwest Area ottnt n tton o n otn n tn t t 8. How important would the following be inTransport your decision Plan in to the use future? a car less Please often be ,as when specific travelling as possible. in ott oo n ot tton to t o n t o tnt n the Southwest sub-region ? t nn n tnton nto ot o t toon n to o o o n otn n nD tn t o tnt on t ot on ot Dt nt Do you have any further commentsndertt aboutntnn your experience o t with – cycl ing in the Southwest – – ot n n t ttonnooPlease select one response for Don’t sub-region that you would likeott to share with ot us? not Please tton be as specific n as possible. ot otott ot totono each item andtton mark with “X” n – ottton – and oer t – on ot tton on o tton noton n ton

t – t ot ot Dton ot nt n t t o tton Please check all that apply. n n n n tot Do n o t oonto ntn noon n to o o to t tton

oot o nn o n o ot n oriina identit iti ina Please specify language(s) n ot n t o t n o t tt oo spoken most often at home): n n erson it a disaiit

ostsecondar stdent econdar stdent For more information, visit translink.ca/swatp

one o tese aIf you tohave me any questions or commentsreer not about to sa the Southwest Area Transport Plan survey, contact Sandy Young, TransLink Community Relations Coordinator 778.375.7662 | [email protected] ae Page 8

5 Print Campaign Phase 2 Survey

Southwest Area Transport Plan Phase 2 Survey Continue your feedback on proposed changes to bus service. Continue your feedback on proposed changes to bus service.

The Southwest Area Transport PlanIf involvesyou want a to review provide of thefeedback transportation on local networkbus service in Richmond, in North Delta, South complete the question below. 1. REQUIRED: Compared to today, Delta and the Tsawwassen how wouldFirst 1. Nation, REQUIRED:the proposed as well changeCompared as important If to you 2.today, connectionsOPTIONAL: want to provide Doto North you feedback have Delta any and on comments regionallyother about-significant the cycling corridors, nearby areas. The feedbackgenerally you3.how work shareOPTIONAL: would for during you the? proposed theDo engagementyou havechangeproposed anyWe’ll period comments use change2. (May thisOPTIONAL: feedback 23that aboutcomplete to you June busDowould to 19,youhelpthe service like2017) question(s)have us to plan shareinanyis Northour comments with below.future Delta engagements aboutthat you the would and likeserve to you better. important to us. It will be considered, along with other technical considerations, as we identify generallyshare withwork us? for you ? us? For example,proposed comments change aboutthat you the would proposed like to share with

We’re collecting this transportation priorities for the Southwest area. Make sure youroute, review connectionsus? the For detailed example,to key maps destinations comments and andanonymous about other the proposed demographic information to better understand

information at the back of this package before6. OPTIONAL: you complete Do theyou survey. agree that Please these answer all of the transit services, service frequency,general etc. characteristicsPlease be as of who is sharing their feedback. route, connections to key destinations and other

Don’t know

Much same Much

better Better worse

areWorse the right regionally-significant REQUIRED survey questions. specific as possible. transit services, service frequency, etc. Please be as 7. OPTIONAL: Do you have any comments about the About the the About or Don’t know Much same Much

better corridors to prioritize for cycling Better worse Worse

specific as possible. 9. REQUIRED11. REQUIRED:: What is your Where levelregionally doof agreementyou live-significant? with corridors we’ve identified for cycling improvements? the About the following statements? agree agree If you want to provide feedback on proposed changes to bus serviceimprovements that you would like to sharegree with us? For Strongly Strongly Neither disagree disagree

Strongly a Route: disagree 14. REQUIRED: Do any of the following applySomewhat to you? PleaseSomewhat check all that apply. Don’t know Don’t in the Southwest area, complete the question(s)  below.   Delta example, comments about City cyclingof Langley routes, cycling Pitt Meadows

Route:  Richmond connections to key destinations Township and of transit services, facility Port Coquitlam  Aboriginal identity I had the opportunity to Tsawwassenprovide my feedback First about Langley  Port Moody

agree agree needs, etc. Please be as specific as possible.

Neither 

disagree Bi/Multi-lingual (Please specify language spoken most often at home): Strongly Strongly disagree disagree 1. REQUIRED: Compared to today, the proposedagree nor changes by taking this survey  

Somewhat Somewhat Nation Lions Bay know Don’t Surrey how would the proposed change 2. OPTIONAL: Do you have any commentsPerson with about a disability the  Abbotsford  Maple Ridge  Vancouver generally work for you? proposed change that you would  likePost to- secondaryshare with student The information and  questions Anmore were easy to  Mission  West Vancouver us? For example, comments about Secondary the proposed student

understand in order to provide meaningful feedback  route, connections to key Belcarra destinations and other New Westminster  White Rock in this survey  None of these apply to me transit services, service frequency,Bowen Island etc. Please be as  City of North  Other (Please  Don’t know Much same Much better

Better worse Prefer not to say Worse specific as possible.  Burnaby Vancouver specif y): About the the About The purpose of this survey and how my feedback will  Coquitlam  District of North be considered were made clear Route:  Vancouver 15 Electoral. REQUIRED: Area A How often have you used each of the following travel modes in the past year to Route: If you want to provide feedback on Steveston Exchange, complete the question(s) below. Route: travel to, from, within or through the Southwest area?

12. OPTIONAL: What are the first three characters of your postal code?

10. REQUIRED: How did you hear about the opportunity to participate in the Southwest Area 4. OPTIONAL: Do you agree with Transport Plan survey? Select all that apply. the proposed change to Steveston ______

Daily week week Don’t know 2 to 3 2 to About About Never Exchange? month month month a once

a times a times Once a Several Several

 per once Bus interior5. OPTIONAL: ad Do you have any comments about the proposed than Less

 change to Steveston Exchange that you would like to share with Buzzer blog

 us?Bicycle 13. 13. SkyTrain REQUIRED: interior Which ad age group do you belong to?

 CommunityIf you haveBus poster any further comments, share them below.

agree agree Neither disagree

Strongly Strongly Strongly  disagree disagree Route : agree nor  Email from HandyDART anUnder organization 19 (Please specify): Somewhat Somewhat Somewhat Don’t know Don’t Route: 8. OPTIONAL: Do you have any further– comments about your experience with transportation in the Facebook Mobility 19 24aid (e.g. wheelchair, Southwest area that you would like to share with us? Please be as specific as possible. Route:  Frontline  walker,staff25 – scooter34 )

  – Newspaper, Motorcycle 35radio 44 or television news (Please specify):   Online ad 45 – 54 Private vehicle – alone   55 – 64 Postcard from a street team  Private vehicle – with others  Print ad (Please65 and specify): over

 Reddit SkyTrain (Canada Line)

 TransLinkTaxi booth in the community

 TransLink eNewsletter Walk  TransLink website

 Twitter  translink.ca/swatp Word of mouth Thank you for your participation! translink.ca/swatp  Other (Please specify): Questions about the Southwest Area Transport Plan can be directed to translink.ca/swatp [email protected] | 604.953.3333

translink.ca/swatp translink.ca/swatp The personal information requested on this form is collected by TransLink for the public engagement in support of the translink.ca/swatp Southwest Area Transport Plan. This is done in furtherance of TransLink’s mandate under the South Coast British translink.ca/swatpColumbia Transportation Act and in accordance with Part 3 of the Freedom of Information and Protection of Privacy Act. Please refer to translink.ca/privacypolicy or direct any questions regarding the collection and use of this information to the TransLink Privacy Officer at [email protected] or 778-375-7500.

translink.ca/swatp

6 Print Campaign Phase 2 Discussion Guide

Southwest Area Transport Plan Phase Proposed Changes

SOUTHWEST AREA TRANSPORT PLAN PHASE 2 PROPOSED CHANGES 4

Richmond Proposed changes for Richmond aim to: • Create Frequent Transit Network (FTN) service along No. 1, No. 2 and No. 3 roads, as well as along SOUTHWEST AREA TRANSPORT PLAN PHASE 2 PROPOSED CHANGES 21

Cambie Road and Westminster Highway St Fraser • Improve reliability of service for customers by splitting some of the longest routes that routinely Legend experience delays # Current regular service Richmond • Increase direct north-south routing # Current limited service Current Network SE Marine Dr Frequent Transit Network (FTN) FTN service runs at least every 15 minutes in both directions throughout the day and into the evening, everyLegend day of the FTN On these streets, one or more W th Ave Canada Line SOUTHWESTKnight AREA Street– TRANSPORT PLAN week. This 15-minute, or better, service runs until at least 9 p.m. every day, and starts as early as 6 a.m. on weekdays, bus services combined provide PHASE 2 PROPOSED CHANGES 22 Marine Drive # Current regular service FTN service. 7 a.m. on Saturdays and 8 a.m. on Sundays. This level of service might be provided by one or more types of transit, St Fraser # # Current limited service Oak Street Other bus services such as buses or SkyTrain. # Bridge River Rd Frequent Transit Network (FTN) Bridgeport St Knight SkyTrainBus exchange station Richmond FTN On these streets, one or more Station 401 bus services combined provide Bus exchange FTN service. Proposed Network Vulcan Way # SE Marine Dr Proposed Change Other bus services Legend # Bridgeport Rd

Canada Line Knight Street– Garden Rd City W th Ave • Redesign the 401 to become two routes: No. Rd SkyTrainBus exchange station # Proposed regular service Marine Drive e • 401e – Richmond–Brighouse Station to Riverport Recreation Centre Aberdeen Oak Street

Bus exchange Frequent Transit Network (FTN) St Knight • 401w – Richmond–Brighouse Station to Steveston Village Station Cambie Rd Agar Dr Agar On these streets, one or more Bridge Inglis Dr FTN FTN River Rd

No. Rd bus services combined provide Bridgeport Legend Why did we propose the change? Hwy C FTN service. Station C # • SWATP Phase 1 survey respondents said reliable service was most important in their decision to use # Proposed regular service Russ Baker Way Other bus services C Jacombs Rd # Hwy Vulcan Way transit more often Alderbridge Frequent Transit Network (FTN) Way SkyTrainBus exchange station Bridgeport Rd On these streets, one or more e • The 401 is one of the longest routes in the network and service can be unreliable due to traffic congestionFTN y No. Rd Lansdownebus services combined provide River Rd Bus exchange a and delays Capstan Way W FTN service. C r Station Westminster Hwy Westminster Hwy e • There is growing ridership demand in the area served by the proposed 401w # Station ak Other bus services B Cambie Rd # s FTN

e No. Rd Inglis Dr s Rd Garden City Ru Benefits and Tradeoffs Richmond–SkyTrainBus exchange station Hwy e • Increases frequency on the 401w to provide FTN level service BrighouseBus exchange Granville Ave Aberdeen Granville Ave w New B Minoru Station Alderbridge Way Hwy Station Jacombs Rd

• Improves service reliability for customers Blvd FTN • Better matches service levels with growing demand Railway AveRailway River Rd • Customers travelling beyond Richmond–Brighouse Station have to transfer Blundell Rd Lansdowne Blundell Rd C Station Westminster Hwy Garden City Rd Garden City Westminster Hwy e

Gilbert Rd Gilbert

No. Rd No. Rd No. Rd

No. Rd

As part of the 10-Year Vision more trips were added during weekday AM and PM peaks, increasing frequency to up to every Hwy eight minutes as part of our regular service change in April. Frequency was also increased during weekday late evenings to Richmond– FTN Francis Rd run every 30 minutes. Brighouse Granville Ave Granville Ave

Minoru FTN FTN Station King Rd Blvd w w w e e 402 Williams Rd w AveRailway C New B New A

Shell Rd

Seventh Ave Seventh Blundell Rd New A Blundell Rd

Proposed Changes Rd Garden City

Gilbert Rd Gilbert

No. Rd No. Rd

No. Rd

No. Rd • Increase service frequency to FTN level service Hwy Steveston Hwy C Fourth Ave Ave Fourth

• Extend service along No. 2 Road to provide service to key destinations like the Olympic Oval Hammersmith Riverport Francis Rd Recreation

C C Way

FTN FTN Why did we propose the changes? Centre FTN George Massey Tunnel King Rd • There is currently no transit service on No. 2 Road, north of Blundell Road Williams Rd C

Shell Rd • Provide service along future roadway on CPR corridor and anticipated Capstan Way Station Moncton St Ave Seventh • “New A” route to provide service along Blundell Road, including the portion of Blundell Road served by currentSteveston 402 Horseshoe Way Steveston Hwy w e e C Fourth Ave Ave Fourth e Dyke Rd Hammersmith Riverport Hwy – w Recreation Steveston Hwy w C New B Way George Massey Replacement Centre Current Current Current Current Current Current Current Current Current Current Current Current Current Current

Moncton St Horseshoe Steveston Way Exchange C translink.ca/swatp (Upgrade) Dyke Rd Hwy – Steveston Hwy

Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed

translink.ca/swatp

7 Print Campaign Phase 1 Summary Report

Southwest Area Transport Plan

Phase : Issues and Opportunities Engagement Summary – What We Did & What We Heard

The Southwest Area Transport Plan (SWATP) involves a review of the transportation network in Richmond, South Delta and the Tsawwassen First Nation, as well as important connections to North Delta and other nearby areas.

The SWATP will focus on improving transit service and infrastructure, while also addressing aspects of cycling, walking, driving and goods movement.

From April –May 6, , TransLink sought input from the public, stakeholders and local government partners in the engagement for Phase : Issues and Opportunities.

Spring Spring Ongoing Phase : Issues and Phase : Identifying Monitoring and Opportunities Priorities reporting

STAKEHOLDER & PUBLIC ENGAGEMENT

translink.ca/swatp

Outreach

emails to community newspaper advertisements groups and businesses print advertisements on the system posters and postcards distributed to community locations and at transit hubs impressions of digital ads What’s important in your decision to impressions on social media What unique media stories in project webpage visits print, online and on radio + We Heard Cycling routes on streets are signed and marked We asked citizens for their opinion on Secure bicycle parking at transit exchanges ways to improve transit, cycling, Straighter cycling routes to destinations walking, and motivate driving less. – More spaces for bicycles on transit We also asked for their impression How Feedback Was Considered

outreach and engagement. M T O N What R TA E R IM PO What’s important in your decision to PO IM Public and stakeholder input was one RT S AN LES T We Did + – of many important factors considered Engagement We used a variety of Participation Land use methods to reach out and + Convenient bus stop locations issues and opportunities in the analysis Safe crosswalks engage with citizens. What’s important in your decision to Sidewalks to my transit stop Well-maintained sidewalks Better amenities at bus stops – (e.g. seating, shelter, lighting) Municipal Travel + More reliable service partner market Fewer transfers during a journey engagement analysis Online survey online surveys completed Faster trip time Straighter bus route What’s important in your decision to Paper survey available at key community locations paper surveys completed More transit service during weekdays Phase : drop-in information sessions in-person interactions More transit service on weekends Issues and Later end time for the last bus or train More transit exchange amenities + Better transit service Opportunities Better walking network We heard from citizens – Transportation stakeholder workshop of all ages who live, work, More park and rides study and travel within, and to – Better cycling network meetings with public, technical and *Participants mentioned the Canada Line and buses nd Public and and from, the Southwest area. Street Station/Railway and Bridgeport Station/South Transport government advisory committees In the next round of SWATP Delta/Boundary Bay most oen when asked which services stakeholder their input relates to. analysis engagement we will be making engagement eorts to hear from even more citizens who speak a language other than English most oen at home. Most survey participants felt that: Half of the survey participants Facebook was the Participants want to Customer • they had the opportunity to provide their input felt they had a better most popular way continue to hear about perception • the public survey was easy to understand understanding of the SWATP survey participants future SWATP engagement If you have any • the purpose of the public survey and how input by reading the website and heard about the opportunities by email translink.ca/swatp questions about what we will be used was made clear taking the public survey SWATP survey from TransLink did or what we heard during the Phase 1 engagement, please contact [email protected] translink.ca/swatp Stay tuned for the engagement on Phase : Identifying Priorities, where we'll invite your feedback on proposed changes to transit service and improvements to transit infrastructure and regionally-signicant cycling corridors in your community. Your feedback, along with a technical analysis, will help us identify transportation priorities for the Southwest area.

translink.ca/swatp

8 Print Campaign Phase 2 Summary Report

Southwest Area Transport Plan

2017

translink.ca

SOUTHWEST AREA TRANSPORT PLAN DRAFT NOVEMBER 2017 1

Introduction

SOUTHWEST AREA TRANSPORT PLAN DRAFT NOVEMBER 2017 8

Outreach and engagement summary As the regional transportation authority for Metro Vancouver, TransLink is responsible for planning, developing and operating a transportation system that moves people and goods around the region.

Recognizing that the Metro Vancouver region is large and diverse, TransLink divides the region into sub- SOUTHWEST AREA TRANSPORT PLAN DRAFT NOVEMBER 2017 12 regions in order to ensure local context and needs are understood and reflected in our planning. To plan for transit service and infrastructure, while also addressing aspects of cycling, walking, driving, and Engagement goods movement in Richmond, South Delta, Tsawwassen First Nation as well as important connections to North Delta and other nearby areas, TransLink worked with municipal partners, stakeholders and the public to develop the Southwest Area Transport Plan (SWATP). Evaluating recommendations Phase 1 (April-May 2016) Phase 2 (May-June 2017)

Online Survey (English) Online survey and discussion guide (English) Area Transport Plans (ATPs) support and inform Paper survey and discussion guide (English key planning processes like TransLink’s Regional Paper Survey at 10 community locations (English) and Traditional Chinese) at 16 collection sites Recommendations have been made for nearly every bus route in the Southwest Area. All Transportation Strategy and the Mayors’ 3 presentations to Tsawwassen First Nations, recommendations were evaluated using a Multiple Account Evaluation (MAE) process. The MAE process Council Transportation and Transit Plan–which 5 drop-in information sessions Delta ProBus Club, and Richmond Chinese considers seven different “accounts” to identify the potential benefits and impacts for each recommended establish the region’s long-term transportation Meetings with public, technical, and Community Society (RCCS) vision, overall goals, targets, policy direction government advisory committees change to the transit network. Each account is related to something we care about as a region, with Meetings with public, measurable criteria. This includes issues of specific interest to the sub-region – such as access to and investment priorities. ATPs also consider Elected officials forum technical and government industrial employment areas. All proposed changes were evaluated against a Business as Usual scenario, municipal land use and transportation plans, to Transportation advisory committees ensure that the local transit network supports stakeholder workshop Transportation where the transit network remains the same as it is today. A total of 39 recommended transit priorities existing and expected land use and travel stakeholder workshop were determined based on the overall score of each proposed transit network change in the MAE and patterns. The planning process considers customer helped to set the level of priority for implementation. experience, current and projected land use and development, transportation and ridership data, and feedback from the public, stakeholders and Multiple Account Evaluation (MAE) criteria local governments. Participation The MAE is meant to be used as a decision-support tool, and it is not meant to represent the final word The SWATP establishes a “blueprint” for how with regard to identifying priorities for the plan resources could be used over the next 1–15 years to implement priorities that address unique needs of the Southwest Area in a way Phase 1 (April-May 2016) Phase 2 (May-June 2017) that is also consistent with the regional vision. ACCOUNT CRITERIA Recommendations in this plan calls for an increase  2,923 online surveys completed  3,192 online surveys completed ¨ Access to jobs of approximately 35 per cent of transit service or  96 paper surveys completed (including ECONOMY  114 paper surveys completed ¨ Access to industrial employment areas about 180,000 annual service hours once fully 35 Chinese language surveys) implemented.  2,600+ in-person interactions  1,800+ in-person discussions, including: including: 600+ in-person discussions at Ladner May Days ENVIRONMENT ¨ Emissions reduction 800+ in-person discussions at 500+ in-person discussions at Richmond – Brighouse Station Bridgeport Station 550+ attendees at the Steveston 400+ in-person discussions ¨ Capital costs Cannery Farmers’ Market drop-in FINANCIAL at the Steveston Farmers ¨ Operating costs information session. and Artisan Market 280+ in-person discussions at ¨ Customer experience Ladner Leisure Centre  10 community SOCIAL AND COMMUNITY consultation sessions ¨ Access to transit translink.ca  11 pop-up community events to hosted by TransLink Planners gather input for the proposed plan ¨ Access to transit for seniors, youth, low income HEALTH ¨ Neighbourhood impacts

¨ Policy alignment (regional, local) LAND USE ¨ Demand areas translink.ca ¨ Ease of implementation DELIVERABLITY ¨ Acceptability

translink.ca

9 Print Campaign Newspaper Ads – English and Traditional Chinese

10 Print Campaign Display Boards

or dack is important to s.

Public and stakeholder engagement is a key component of the Southwest Area Transport Plan. This engagement is an Thank you for attending opportunity to hear from customers, community groups, We want to hear from you. members of the public and local government partners to ∙ Have your say and take the help shape transportation in the community. survey between May 23 and June 19 at The feedback you share during the engagement period translink.ca/swatp or by (May 23 to June 19, 2017) is important to us. It will be hard copy considered, along with other technical considerations, as ∙ Have questions? Email us at [email protected] we identify transportation priorities for the Southwest area. ∙ Share your thoughts with Stay tuned for our report back on the engagement to learn us at the open house how your feedback contributed to the planning process.

North Delta translink.ca/swatp

North Delta C Proposed Network C C Scott Road Station C Expo Line C Legend C # Current regular service # Current limited service Richmond C Frequent Transit Network (FTN) Gateway FTN On these streets, one or more Scott Rd Station bus services combined provide nd Street FTN service. St Fraser St Fraser New Rapid Transit # Station Other bus services # B-Line New SkyTrainBus exchange station Richmond Richmond New C Surrey Bus exchange th Ave Current Network Proposed Network Hwy a St a Central SE Marine Dr SE Marine Dr Legend Legend

W th Ave Canada Line Knight Street– W th Ave Canada Line Knight Street– Station # Current regular service Marine Drive # Proposed regular service Marine Drive New Rapid Transit e C th Ave # Oak Street Oak Street Current limited service Frequent Transit Network (FTN) St Knight e St th Bridge River Rd FTN On these streets, one or more Bridge River Rd St Knight River Rd Frequent Transit Network (FTN) Bridgeport bus services combined provide Bridgeport FTN On these streets, one or more FTN service. Transit Rapid New Station Station bus services combined provide

to Langley Centre to Langley # FTN service. Other bus services Vulcan Way # Vulcan Way # Hwy Other bus services Bus exchange King # Bridgeport Rd SkyTrain station Bridgeport Rd Garden Rd City e No. Rd y No. Rd George SkyTrainBus exchange station Bus exchange a Capstan Way W Aberdeen r e Station Bus exchange Station k Alex Fraser Station Cambie Rd a Agar Dr Agar B Cambie Rd th Ave Inglis Dr FTN s FTN

No. Rd No. Rd e Inglis Dr s Rd Garden City Bridge u Nordel Way R Legend Hwy C Hwy C e River Rd # Proposed regular service Russ Baker Way Aberdeen

Jacombs Rd Blvd George King C Hwy Station w New B Alderbridge Way Hwy Alderbridge Jacombs Rd th Ave Frequent Transit Network (FTN) Way FTN Dunlop Rd On these streets, one or more St th FTN

th St th bus services combined provide River Rd River Rd thSt Scott Rd Scott Lansdowne Lansdowne

th St th FTN service. River Rd Station C Station C # Westminster Hwy Westminster Hwy Westminster Hwy Other bus services Westminster Hwy e #

New C Bus exchange FTN Richmond–SkyTrain station Richmond– BrighouseBus exchange Granville Ave Brighouse Granville Ave Legend Granville Ave Granville Ave

Minoru Station Station Minoru

Blvd Blvd Proposed changes w w w e e

Railway AveRailway Railway AveRailway w Scottsdale New B New A # Bus services Blundell Rd Blundell Rd New A Exchange Blundell Rd Blundell Rd

Garden City Rd Garden City Phase One of -Year Vision Rd Garden City

Gilbert Rd Gilbert Gilbert Rd Gilbert

No. Rd No. Rd

No. Rd No. Rd No. Rd No. Rd

No. Rd

No. Rd No. Rd

No. Rd No. Rd No. Rd

Hwy Hwy

Hwy Hwy Future Rapid Transit nd Ave New B-Line nd Ave Francis Rd Francis Rd

Hwy Hwy

Future B-Line St nd

th St th

FTN FTN FTN FTN FTN King Rd King Rd # Bus services Williams Rd Williams Rd C C

Shell Rd Shell Rd Newton Ave Seventh Ave Seventh Future service improvements Exchange # Bus services Steveston Hwy Steveston Hwy C w e e C Fourth Ave Ave Fourth Ave Fourth e Future service area C Hammersmith Riverport Hammersmith Riverport Kittson Pky th Ave Recreation w Recreation

Way Way

th St th C C w C New B Other map symbols Centre George Massey Replacement Centre George Massey Tunnel # Other bus services C C Moncton St Moncton St SkyTrain station Horseshoe Steveston Horseshoe Steveston Way Way Exchange C Bus exchange New D Hwy (Upgrade) Dyke Rd Hwy – Dyke Rd Hwy – th Ave Steveston Hwy Steveston Hwy

Current Current Current Current Current Current Current Current Current Current Current Current Current Current Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed C New D Hwy

Hwy Hwy C New D Ladner Trunk Rd translink.ca/swatp Matthews Exchange Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed Proposed

translink.ca/swatp translink.ca/swatp

11 Transit Environment LCD Screen

12 Community Events Street Team - Ladner May Days

13 Community Events Pop up Open Houses

Steveston Farmer and Artisan Market

Bridgeport Canada Line Station

North Delta Farmers Market

14 Community Events Community and Stakeholder Meetings

ProTrans

Richmond Chinese Community Society

Transportation Stakeholders Workshop 15 Out of Home Advertising Bus Wrap

16 Digital Campaign Digital Assets

17 Digital Campaign Website Homepage

18 Digital Campaign Google Display Ads

19 Digital Campaign Facebook Ads

20 Digital Campaign The Buzzer Blog

The Buzzer Blog

21 Digital Campaign Paid Search Applications

22 Digital Campaign Video

The Buzzer Blog –YouTube Video

23 Thank You!

translink.ca