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Plan De Turismo Comarcal

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Plan De Turismo Comarcal pl PLAN DE TURISMO COMARCAL DIAGNÓSTICO Y DAFO PLAN DE ACCIÓN ANEXOS Septiembre de 2019 ÍNDICE PRESENTACIÓN PRESENTACIÓN ..................................................................................................................... 1 DIAGNÓSTICO Y DAFO 1. ENCUADRE ECONÓMICO Y SOCIAL DEL TURISMO .............................................................. 3 1.1 EVOLUCIÓN MUNDIAL DEL TURISMO ........................................................................... 3 2. IDENTIFICACIÓN E INVENTARIO DE RECURSOS TURÍSTICOS DE LA RIBERA NAVARRA ....... 13 2.1 RECURSOS INTRÍNSECOS ............................................................................................ 13 2.2 RECURSOS NATURALES Y PAISAJÍSTICOS .................................................................... 20 2.3 RECURSOS DEL PATRIMONIO MONUMENTAL, HISTÓRICO ARTÍSTICO Y CULTURAL .... 28 2.4 PATRIMONIO ETNOGRÁFICO ...................................................................................... 34 2.5. FIESTAS DE INTERES TURÍSTICO, EVENTOS CULTURALES Y DEPORTIVOS .................... 41 3. INFRAESTRUCTURAS Y SERVICIOS .................................................................................... 46 3.1 CENTROS DE INFORMACIÓN TURÍSTICA ..................................................................... 46 3.2 MUSEOS Y OTROS ESPACIOS EXPOSITIVOS E INTERPRETATIVOS ................................. 47 3.3 OTRAS INSTALACIONES DE INTERÉS TURÍSTICO .......................................................... 54 3.4 CAMINOS Y SENDEROS BALIZADOS ............................................................................ 56 3.5 RUTAS BALIZADAS PARQUE NATURAL DE BARDENAS REALES DE NAVARRA ............... 60 3.6 RED DE MIRADORES ................................................................................................... 60 3.7 SOPORTES PROMOCIONALES ..................................................................................... 63 4. LA OFERTA ....................................................................................................................... 71 4.1. ALOJAMIENTOS TURÍSTICOS ..................................................................................... 71 4.2 RESTAURACIÓN .......................................................................................................... 78 4.3 ACTIVIDAD Y SERVICIOS EN EMPRESAS DE TURISMO ACTIVO Y CULTURAL ................. 82 4.4 LA COMERCIALIZACIÓN: AGENCIAS DE VIAJES ............................................................ 86 5. DEMANDA TURÍSTICA ...................................................................................................... 89 5.1 AFLUENCIA TURÍSTICA EN LA COMUNIDAD FORAL ..................................................... 89 5.2 AFLUENCIA TURÍSTICA EN LA RIBERA DE NAVARRA: VIAJEROS Y PERNOCTACIONES EN ESTABLECIMIENTOS HOTELEROS ...................................................................................... 89 5.3 REGISTROS DE VISITANTES EN PUNTOS DE INFORMACIÓN ......................................... 91 5.4 REGISTRO DE VISITANTES A INFRAESTRUCTURAS Y DOTACIONES TURÍSTICAS ............ 93 6. ENTORNO LEGAL Y ADMINISTRATIVO .............................................................................. 95 7. ANÁLISIS DAFO ................................................................................................................ 97 Índice Plan de Turismo Comarcal ÍNDICE PLAN DE ACCIÓN 1. LA VISIÓN ...................................................................................................................... 112 2. PRINCIPIOS INSPIRADORES ............................................................................................ 113 3. LOS OBJETIVOS .............................................................................................................. 117 3.1 EL MARCO DE REFERENCIA DE LOS OBJETIVOS Y RETOS PARA EL SECTOR TURÍSTICO EN LA ESTRATEGIA COMARCAL DE ESPECIALIZACION INTELIGENTE RIBERA DE NAVARRA ... 117 3.2 LOS OBJETIVOS DEL PLAN ESTRATÉGICO DE TURISMO DE NAVARRA (2017‐2025) – NAFARROAKO TURISMO PLAN ESTRATEGIKOA .............................................................. 119 3.3 LOS OBJETIVOS DEL PLAN DE TURISMO DE LA RIBERA DE NAVARRA (2017‐2030) ..... 120 4. ESTRATEGIA DE DESARROLLO Y LÍNEAS DE ACTUACIÓN ................................................. 123 5. PLAN DE ACCIÓN: PROYECTOS Y ACTUACIONES ESTRATÉGICAS PARA EL DESARROLLO DEL PLAN DE TURISMO COMARCAL .......................................................................................... 125 EQUIPO DE TRABAJO EQUIPO DE TRABAJO ......................................................................................................... 128 ANEXOS ANEXO 1. METODOLOGÍA DE TRABAJO ............................................................................. 129 ANEXO 2. FICHAS DE CARACTERIZACIÓN ........................................................................... 130 ANEXO 3. INFORME DEL PROCESO DE PARTICIPACIÓN ...................................................... 143 Índice Plan de Turismo Comarcal PRESENTACIÓN Presentación Plan de Turismo Comarcal PRESENTACIÓN La Ribera Navarra se encuentra ubicada en el Valle Medio del Ebro al sur de la Comunidad Foral de Navarra integrando su ámbito territorial un total de 28 municipios, que suman una población de 119.515 personas1, representando en términos relativos el 19% de la población navarra. La relación entre población y superficie pone de manifiesto una baja densidad poblacional que asciende a 88 habitantes por km2, resultando superior a la que presenta el conjunto de Navarra (67 habitantes por km2), mostrando un buen equilibrio entre población y territorio. Los municipios integrantes de la Ribera Navarra presentan diferencias significativas en cuanto a su tamaño poblacional, predominando los municipios con una población entre 2.000 y 5.000 personas (61% de los mismos). El municipio con mayor tamaño poblacional (Tudela) supera la barrera de los 35.000 habitantes resultando el segundo más poblado de toda Navarra, y los que presentan menor tamaño poblacional cuentan con menos de 250 habitantes. En conjunto, la Ribera Navarra cuenta con núcleos con buena base poblacional, presentando un tamaño que favorece la dinámica económica y la existencia de servicios especializados de atención a la población, registrando buenos estándares de bienestar y calidad de vida. La Comarca presenta una extensión de 1.345 Km2, enmarcados en el tramo medio del Río Ebro junto a sus principales afluentes en Navarra, los ríos Ega, Arga, Aragón, Alhama y Queiles, lo que le confiere un paisaje característico determinado por los condicionantes físicos, bióticos y humanos. 1 Población a 01/01/2018. Fuente: INE. Instituto Nacional de Estadística. Presentación Plan de Turismo Comarcal 1 En Noviembre de 2017 el Consorcio EDER, entidad integrada por 26 Ayuntamientos de la Ribera de Navarra, la Comunidad de Bardenas Reales y las principales asociaciones representativas del tejido económico y social de la Comarca, aprobó su Estrategia de Especialización Inteligente (ECEI RN), instrumento para la transformación económica comarcal en los próximos años, en el que el turismo constituye uno de los pilares fundamentales para impulsar la innovación y mejorar del desarrollo económico y bienestar de la ciudadanía ribera. En referencia al sector turístico la ECEI RN establece como objetivo general “Posicionar el sector turístico de la Ribera Navarra como uno de los referentes fundamentales de la actividad turística de Navarra y de la economía ribera, articulando su oferta para convertir el espacio turístico comarcal en destino turístico que proporcione valor y empleo a la Comarca, asegurando una gestión de la oferta y la demanda que garanticen su sostenibilidad y calidad”. Para ello plantea la consecución de los siguientes retos: Definir la estrategia turística de la Ribera Navarra, ordenando la puesta en valor de sus recursos potenciales desde criterios de sostenibilidad. Diseñar una oferta turística integral, diversa y desestacionalizada en base a la creación de productos turísticos basados en el aprovechamiento de los recursos de mayor valor por su atractivo y potencial diferenciador. Promover la oferta turística y gestionar la demanda turística de los mercados de interés para la Comarca. Impulsar la profesionalización y competitividad de las empresas turísticas. Implantar un modelo de gobernanza para el impulso y desarrollo del sector turístico en la Ribera Navarra La ECEI RN se encuentra alineada con la línea metodológica y las prioridades temáticas establecidas en la Estrategia de Especialización Inteligente de Navarra (S3), respondiendo en el caso del turismo al reto nº10 de la misma “Nuevos nichos de oferta turística integral”. En este contexto la ECEI RN aprobada por el Consorcio EDER para el periodo 2017‐2030 plantea como actuación estratégica del eje temático del sector turístico la elaboración y ejecución del Plan de Turismo Comarcal, que permita planificar de forma ordenada y en base a objetivos de sostenibilidad el desarrollo turístico en el territorio. El presente documento recoge los elementos que configuran dicho Plan, articulados en base a la siguiente estructura: Diagnóstico y DAFO. Con la identificación, análisis y valoración de los aspectos que configuran el turismo en la ribera y su futura evolución. Plan Operativo. Con la definición de la Estrategia de desarrollo turístico y Plan de acción. Anexos. Con la metodología de trabajo y proceso participativo. La elaboración del Plan de Turismo Comarcal ha contado
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