Development Management Service Planning and Development Division Environment and Regeneration Department PO Box 333 222 Upper Street DELEGATED REPORT LONDON N1 1YA

Application number P122391 Application type Advertisement Consent Site Address Tesco 21, , London, EC1Y 1AG Proposal Installation of replacement projecting sign Constraints Conservation Area CA22 and Square Archaeological Priority Area APA2 Central Activities Zone CAZ Central Activities Zone Central London Area CLA Central London Area Bunhill Fields & Finsbury Sq. CA22 Bunhill Fields & Finsbury Sq. C.A. Conservation Area APA2: Moorfields AP2/2 APA2: Moorfields Within 50m of Bunhill Fields and BCA22 Within 50m of Bunhill Fields and Finsbury Square CA Finsbury Square CA Aerodrome Safeguarding Area (buildings ASA01 Aerodrome Safeguarding Area & structures 90m or more only) (buildings & structures 90m or more only) Central Activities Zone (CAZ) CAZ01 Central Activities Zone (CAZ) Site within 100m of a SRN Road SRN01 Site within 100m of a SRN Road EC1 New Deal for Communities area EC1NDC EC1 New Deal for Communities area CLA: Central London Area Special Policy CLA/2 CLA: Central London Area Special Policy CAZ: Central Activities Zone-policy CAZ/2 CAZ: Central Activities Zone-policy Building is not listed NOT Building is not listed LISTED iAerodrome Safeguarding Area 1 Aerodrome Safeguarding Area (buildings & structures 90m or more) iConservation Areas CA22 Bunhill Fields and Finsbury Square gCentral Activities Zone 1 Central Activities Zone (CAZ) gConservation - APA APA2 Moorfields gConservation - CA CA22 5 gOther Policy Areas - CAZ CAZ Central Activities Zone

P-RPT-DEL-Main RECOMMENDATION Approve with conditions Report date 01 May 2013 Case officer signature Sandra Date: 01 May 2013 Chivero

Report agreed by (signature) Report agreed by: Date: 01 May 2013

Authorising Officer signature Authorising Officer: Date: 01 May 2013

INTRODUCTION

Site and Surroundings

1. No. 21 is a 7 storey building located on the eastern side of City Road. The building is not listed but it is situated within the Bunhill Fields and Finsbury Sq Conservation Area. The surrounding area is predominantly commercial in character.

Proposal (in Detail)

2. Installation of replacement projecting sign and display of various vinyl signs to the shopfront.

Relevant History (Advertisement Applications)

3. January 2009: Planning application (Ref. P082296) Granted for Installation of one refrigeration condenser unit within existing roof level plant enclosure to serve the ground floor retail unit at 21 City Road.

4. January 2008: Advertisement application (Ref. P072685) Granted for Installation of 'halo' illuminated fascia and projecting advertisement signs.

CONSULTATION

Public Consultation

5. Letters were sent to occupants of adjoining and nearby properties. A site notice and a press advert were also displayed. At the time of the writing of this report a total of no responses had been received from the public with regard to the application.

EVALUATION 6. The National Planning Policy Framework (NPPF) has been considered in the assessment of this application.

7. Consent is sought to install a replacement projecting sign and display various vinyl signs to the shopfront. Whilst the method of internal illumination is not ideal is conservations area, only the lettering of the projecting sign would internally illuminated. It is therefore considered that the method of internal illumination is acceptable in this instance.

8. Overall, the proposed projecting sign is considered appropriate in terms of size, design and location and would not cause demonstrable harm to the street. The various vinyl signs to the shopfront window do not require consent. The proposal would therefore accord with the proposal is therefore considered to accord with the NPPF; Policy CS9 of the Core Strategy (2012); policies D11 of the UDP; and draft policies DM1 and DM3 of the emerging Development Management Document.

9. The proposed signage would also not cause harm to the safety or either pedestrians or road uses inline with policy D3 and Env11 of the UDP and draft policy DM6 of the Development Management (Submission Document 2012)

10. It is recommended that advertisement consent is Approved.