Why should trade unions pay attention to mega sports events? January 2010 Authors: Wilfried Schwetz Diplom-Sozialwirt / Labour Policies and Globalisation (M.A.) Trade union consultant Liebigstr. 6 30163 Hannover email:
[email protected] Donna McGuire BA, Grad Dip Ed, Post Grad Dip J/ Labour Policies and Globalisation (M.A) Doctoral Candidate: Global Social Policies and Governance, University Kassel Mittelgasse 9 34117 Kassel email:
[email protected] Crispen Chinguno BMgt, Industrial and Labour Studies/ Labour Policy and Globalisation (M.A.) Researcher: Society Work and Development Institute (SWOP), University of Witwatersrand P Bag X3 Wits 2050 Johannesburg, South Africa Email:
[email protected] Schwetz McGuire Chinguno - Peripherie_final_en_22-02-10.doc 1 Abstract In this article the authors trace the development of mega sports events as big business and the growing awareness by unions and civil society of the threat to working conditions and social and union rights. The authors argue that the high profile and economic importance of mega sports events such as the Olympics and the Football World Cup also provide unions with opportunities to build organisational strength and influence the ever-more globalised world of work. After a brief outline of the role of unions in the Atlanta and Sydney Olympics the authors compare union attempts to influence the 2006 FIFA World Cup in Germany and the upcoming 2010 World Cup in South Africa. After providing an overview of the political and organisational context of the union movement in each country, they identify areas of union activities with the potential to achieve sustainable gains regarding working conditions and long-term organisational strength and assess the degree to which unions in both countries managed to take advantage of such opportunities.