WEAVING US TOGETHER Ready

leeds2023.co.uk [email protected] Ready for the challenge Twitter @Leeds_2023 Ready to take risks Facebook /2023Leeds Ready to connect Richard Moran Bill, Phoenix Theatre Dance Triple Instagram @leeds2023 We also have our challenges. Whilst people We’ll explore our heritage and ask honest, Whilst in the past Europe has been defined Q.1 have made room here to enjoy their own searching questions about our place in the by empires and nations we believe the future cultures, as a city has struggled to world and specifically in a new Europe. As well dialogue and connections will be made WHY DOES YOUR CITY WISH articulate our identity, and therefore have as the economic benefits, we think culture can by cities like ours. We think it is the Free TO TAKE PART IN THE COMPETITION confidence to shout about ourselves. There’s help weave us together as people. Movement of Ideas that can be at the heart of FOR THE TITLE OF EUROPEAN heartfelt pride in our civic, business and a new connected Europe and that Leeds has OF CULTURE? sporting achievements and yet we’ve rarely But the changes in the world in the last couple the scale, ambition and partnerships to test celebrated our cultural successes. of years have made us realise our bid can, and that theory with other European cities. must, be about even more. Jo Cox MP, in her The city has accomplished cultural institutions maiden speech to the UK Parliament said: Leeds is at a tipping point. Culture is poised, and strong independent traditions too, but our through our new Culture Strategy, to be at the Hello! collective achievements are under the radar, heart of our next 20 years of development. nationally and internationally. We want to be ‘We are far more united Being European Capital of Culture could We are Leeds. recognised as a progressive international city guarantee the role of culture in defining with a radical history, and perhaps, if our bid is and have far more in the next 100 years of our history. It could successful, a radical future. also provide a model for how the UK will be A European city. connected to Europe, four years after it has Leeds, like other European cities, is a city of common with each exited the European Union. contrasts and extremes, good and bad. Today We are a city that began from a small in Leeds some people will eat at Michelin other than things that Our bid has been almost four years in the settlement on the banks of the River Aire and starred restaurants, others will eat at food making. Our vision for Leeds 2023 is to provide then we built a canal to connect us to Europe. banks. Some people will sleep in penthouses, a physical and virtual environment to explore whilst others will sleep in doorways. We want divide us.’ the place of culture in transforming the mood, We have grown and grown and grown since – and need to tackle this inequality within this well-being and mental health of a diverse adding towns, villages, and suburbs. We are sometimes disconnected, two tier city, where modern European city. However, things have divided us. Jo’s murder, right in the centre of the UK. our multitude of cultures live side-by-side, but the Brexit referendum and political turmoil don’t always meet. In 1866 French inventor Louis Le Prince came to have sparked additional debate and reflection There are over three quarters of a million of us Leeds and found it provided him with the ideal in the city. We are more nervous about the now, speaking 170 different languages. 30,000 The past five years has seen successful growth location, people and environment to create future and we need to reassess how to build a of us are non-UK Europeans. We are diverse in our city’s retail and business districts. the world’s first moving picture - from which city and a world where our children will thrive. in other ways too with a strong LGBTQIA+ More importantly, a new tone and depth has today’s global film industry was born. Leeds community and a real strength in disability developed in the relationships between our is ready to welcome Europe and to offer its Brexit was seismic and it revealed more arts. We want to be the first truly diverse city in civic, educational, cultural and business resources once again. division than we realised existed. Leeds voted the UK to host the title, with all the advantages sectors. We now have the basis and the to remain – but only just. We had already that brings. confidence to rise to our challenges. Ready for the challenge. Ready planned conversations about the European to take risks. Ready to connect. Capital of Culture at events across the city We have always said our bid is for the whole following the referendum and wondered if our city. We intend to deliver on that promise. Being public support would have waned. It had not, European Capital of Culture would mean art and the need to bid just became more urgent. and artists thriving in every ward in the city, giving voice to what makes us different and what unites us.

All our figures are shown in £ and €, using an exchange rate of £1 : €1.13, as at 12.07.2017

2 3 Although in the past, Local Authority SCULPTURE Q.2 neighbours saw themselves as rivals, we have Q.3 and the Henry Moore Institute  more recently fostered an ethos of mutual co-  have built one of the strongest public collections DOES YOUR CITY PLAN TO operation. EXPLAIN BRIEFLY THE OVERALL of British sculpture in the UK and are part of INVOLVE ITS SURROUNDING AREA? CULTURAL PROFILE OF YOUR CITY. the Sculpture Triangle, along with our EXPLAIN THIS CHOICE. Hosting the Grand Départ of the Tour de France neighbours Yorkshire Sculpture Park and The 2014 also allowed our joined-up approach to be Hepworth Wakefield. tested, with Leeds taking the co-ordination role Leeds has a tradition of robust independence. This is a Leeds bid but we will work closely with for the 22 Local Authorities in the region. We are a city shaped by immigration: many DANCE our neighbours. newcomers have made Leeds their home, Leeds is an international centre for dance. We have a Local Economic Partnership enriching our city by bringing faith, culture, Dancers train and perform with RJC, Balbir Leeds’ residents identify themselves in a centred on and cross-northern food and new ideas. Singh, South Asian Arts UK, Phoenix Dance variety of ways. We see ourselves as being collaboration on tourism and transport, Theatre and Northern Ballet. Yorkshire Dance, from Yorkshire, being Northern, part of our working with cities such as Hull, Manchester Leeds is home to world-class arts organisations the regional dance agency for Yorkshire, is local community, part of Leeds. This mix of and Newcastle. In the run up to 2023, we like and Northern Ballet. Yet a head-quartered in Leeds, while community identities gives us an authentic reason for will work with adjacent authorities on visitor common feature is how many began as small dance groups like DAZL offer opportunities for engaging with the wider region in our bid. hosting, tourism and accommodation as well independents or individuals. West Yorkshire our young people. as their contribution to the programme. Playhouse, the largest regional producing There are 109,000 jobs in - theatre outside London, was established in MUSIC tens of thousands of people commute daily. The UK Government has recently established 1964 following a successful local campaign. Leeds International Piano Competition extends Seven million people live within an hour’s drive the concept of ’The Northern Powerhouse’, The Northern School of Contemporary its reach next year with heats in Berlin, New York of Leeds. which has led to much stronger relationships Dance was founded by Nadine Senior, a and Singapore, and Leeds International Concert across the North of . Between now and deputy headmistress teaching sports in the Season promotes 200 concerts per year, Leeds has a significant rural area, and towns 2023, there is the prospect of devolution of local communities of . The Leeds including an international orchestral season such as Morley, , Kippax and further powers from central government to the International Piano Competition was started in at Leeds’ Victorian . Brass bands are are part of Leeds but separated from the region. We will use this broader region to 1963 by Leeds piano teacher Fanny Waterman, a key part of our musical heritage and continue urban centre by a green belt of fields, farms collaborate on the promotion of culture, the daughter of a Russian immigrant. Leeds to train the musicians of the future through their and woodland. These are towns with strong tourism and capital investment. West Indian Carnival, Europe’s longest-running youth music programmes in local communities. identities and they sometimes connect more carnival, was founded by Arthur France in In 2017 Leeds will welcome the MOBO Awards for strongly (and in travel time more quickly) with Our support from higher education partners, Chapeltown. It is the energy of Leeds’ grassroots a second year. Our strong DIY scene sees club Harrogate, or Wakefield than they do Chambers of Commerce and business scene which fuels much of the cultural activity nights paying homage to the city that created with Leeds. networks in the region covers the whole of in the city. the legendary Back2Basics. Yorkshire, three of our private sector sponsors have regional and national roles, and two of QUARRY HILL CULTURE AND SPORT them are based in Bradford. The cultural hub known as Quarry Hill houses Leeds draws strong links between the arts several performance spaces, the BBC and Leeds and sport, as demonstrated by the Yorkshire College of Music. The area is also home to a Festival staged alongside the Tour de France in range of independent galleries, restaurants, 2014. International cricket and rugby league are music venues and creative businesses. played at . Athletics and swimming coaching facilities have helped make Leeds a MUSEUMS world centre for triathlon. Rugby With 17 museums Leeds has more than any and Leeds United Football Club have a history other UK city outside of London. These include: of cultural collaborations. The Royal Armouries and Thackray Medical Museum and two of Britain’s greatest country houses at and . The city also runs the largest local authority museums and galleries Leeds West Indian CarnivalIndian Leeds West service in the UK operating nine sites.

4 5 CULTURE AND ECONOMY CULTURE AND COMMUNITIES In Leeds, there is economic and social division, Leeds is Yorkshire’s creative and digital Leeds’ ‘city of villages’ becomes evident every Q.4 but the city also exhibits a remarkable unity hub with clusters of TV and radio in the west summer, when over 50 different local galas,  and pride in celebrating our shared identity, of the city and advertising, design and web festivals, and food and produce shows take to EXPLAIN THE CONCEPT OF THE cultural and sporting achievements and when agencies in the south. True North is one of the the parks and streets. Bramley Baths, PROGRAMME WHICH WOULD BE responding to crises, such as the 2015 floods. largest independent TV producers outside Mills, Fire Station and Otley Courthouse LAUNCHED IF THE CITY IS DESIGNATED Despite its size as the UK’s third largest city, London and Screen Yorkshire is at the forefront form more unusual venues alongside the Leeds AS EUROPEAN CAPITAL OF CULTURE. Leeds acts on a human level. Our scale makes of championing the film, TV, games and digital Donut group of community venues hosting us the ideal lens through which to examine industries in the region. thriving programmes in neighbourhoods. identity and belonging in an increasingly The fabric of citizenship in Europe has been torn, fractured Europe, and debate the issues facing A CENTRE OF LEARNING FESTIVALS characterised by widespread fear and the loss all of our cities. Leeds is strong in art and cultural education and Leeds West Indian Carnival, the oldest Caribbean of voice – individual and collective. A continent many artists, dancers, designers and cultural carnival in Europe, attracts over 85,000 people that has historically created space for equality The challenge for Leeds 2023 is to create producers launch their careers in our city. 18,000 and draws in over 30,000. The Leeds and debate is now facing new pressures on the a new sense of community which does students study creative and cultural industries International Film Festival is European BAFTA free movement of culture and ideas. not involve stepping away from openness subjects at the city’s universities and colleges and Academy Awards accredited. and internationalism. Leeds will prioritise each year. Leeds has two Conservatoires: the Leeds attracts over 80,000 visitors and other Leeds is a microcosm of Europe’s wider tackling inequality and the disconnection Northern School of Contemporary Dance and festivals include Thought Bubble International predicament – a city of belonging but also of a two tier city. Leeds College of Music, which established Comic Art Convention, Love Arts Festival of fear; of racism and multiculturalism; of Europe’s first ever jazz qualification. and the annual BAFTA awards for young conspicuous consumption and poverty; of Our vision is to provide a physical and virtual filmmakers. Compass, Juncture and Transform isolation but also of strong communities, environment to explore the role of culture in SCENE festivals showcase trailblazing international woven into the city we call home. tackling inequalities, connecting communities A long tradition of radical and political activism programmes. and transforming the mental health of a diverse, in Leeds has influenced a socially-engaged modern European city. We will do this through practice developed in the 1960s to 1980s through HOSPITALITY AND FOOD four themes: Fabric, Fear & Belonging, companies such as Red Ladder Theatre, Slung In Leeds you can eat in Jewish or Jamaican Voice and Room. Low, Interplay Theatre and Pavilion. restaurants, Persian, Ethiopian or Greek, Michelin-starred or ‘greasy spoon’. We have food Artist-led East Street Arts provides managed festivals, farmers’ markets and beer festivals. workspaces to visual artists and recently Leeds is the home of the original Junk Food opened Art Hostel, the first artist-run hotel in Café, pioneered by Adam Smith, a Leeds chef, the UK. The Brudenell Social Club, Old Chapel who led the now international movement for Music Studios, East Leeds FM and Wharf recycling unwanted food through ‘Pay What Chambers all play an active role in supporting You Can’ cafés. the independent music sector. Studio 12, an open access film agency, works out of Leeds PUBLIC REALM Library. There are many independent venues like Leeds does not have a good track record Belgrave Music Hall, Duke Studios, Left Bank, on public art and public realm. During the Live Art Bistro, Seven Arts Centre, and Basement 1960s when Leeds was proud to call itself the Arts, a gallery in the cellar of a terraced house in ‘Motorway City’, entire communities were carved Beeston. up by highways and motorway connections. In many ways, Leeds is an accomplished cultural city, but our reticence to promote ourselves and to celebrate the role of arts in society have left the city, nationally and internationally, underrated and under the radar. Royal ArmouriesRoyal

6 7 Weav e Phoenix Theatre Dance Moran Richard Flight, production Phoenixin

Fabric Fear & Belonging Voice Room

The city’s history in the manufacturing of There is fear in any society, but war, economic We will dedicate the theme of Voice to children Leeds is both a physical and virtual Room textiles and clothing offers a rich metaphor uncertainty, mass migration and challenges to and young people in this city and across within Europe, giving us room to breathe, when tackling the issue of disconnection. citizenship and identity in Europe have fuelled Europe. We will amplify and broadcast the making room to creatively stretch our legs and Leeds 2023 will explore the very fibre new levels of anxiety and unhappiness, giving wants and needs of those who will inherit room for the world to come play with us. We of European citizenship and how to knit rise to a new wave of populism. a world that they played little or no part in will make room for ambitious experiences to be communities together through art and culture. making, placing their ideas, hopes and dreams realised. We will make space for us to rethink Fabric will bring to the fore the experiences Fear & Belonging acknowledges and for the future at the core of what we all do. our daily actions, how we interact within a of those marginalised by the mainstream. recognises the daily violence and challenges city, how we care for one another, and how we We will ask the question ‘Whose City, Whose faced by people across Europe. Leeds will The voice of a city is articulated by its might live together in the future. Culture?’ to embrace Leeds’ industrial heritage, become a beacon of refuge, a place of individuals and as a collective through its the fabric of our cities, our networks across welcome and safety for this need: from older culture. But it is the voice of children and young We want to see our year as European Capital Europe, and the individuals whose stories were people, the grieving and the homeless to the people which is often left unheard. Voice will of Culture bring change to Leeds and Europe, written out of our collective histories. silenced and oppressed. be devoted to young people helping them to transforming how we interact with our shared retrieve their heritage, to celebrate our present culture on both a local and global scale. and imagine an even richer cultural future.

8 9 CULTURE STRATEGY VALUES Q.5a Q.5b  • Bravery – Having the boldness and  Q.5c  DESCRIBE THE CULTURAL confidence to deliver on our ambitions THE CITY’S PLANS TO STRENGTHEN THE DEVELOPMENT OF LONG TERM LINKS STRATEGY IN YOUR CITY. and see our vision become a reality THE CAPACITY OF THE CULTURAL BETWEEN THESE SECTORS AND THE AND CREATIVE SECTORS. ECONOMIC AND SOCIAL SECTORS. • Curiosity – A willingness to experiment and On 17th July 2017, agreed a explore new cultures and technologies new Culture Strategy for the period 2017-2030. without the fear of failure Capacity building is a high priority in the Leeds is achieving some positive results and strategy. Current weaknesses were identified best practice with culture embedded in its Taking inspiration from the Agenda 21 for • Generosity – The opening of networks and as: work across social sectors. They include our Culture, the Culture Strategy imagines the city spaces created for conversation • A lack of support for research & award-winning Migrant Access Partnership, as a place in which culture can flourish and and the time made for those around us development and cultural innovation the world’s first Theatre of Sanctuary (West be woven into all aspects of life. The Culture • A very low European and international profile Yorkshire Playhouse), and a city-wide Child Strategy is an investment in our arts and our • Respect– Acknowledging our differences • A lack of flexible and formalised support for Friendly Leeds initiative. The new Culture people to promote an inclusive and sustainable and facing, embracing and celebrating artists and creators Strategy will ensure that this cultural quality of life for residents. them while being open to outside influences engagement can also be replicated at policy and new ideas In response, one of the Strategy’s five aims level across planning, housing, transport, the Over several months discussions were hosted is to ‘value and respect artists and creativity, economy and all aspects of social care. across the city with many different groups. • Resilience – The city will build resilience considering both to be vital to the growth

Levels of interest and engagement were really across our cultures and communities, and prosperity of Leeds.’ Similarly, one of the In particular, the 185-hectare regeneration of strong and we saw 40,000 hits on an open supporting artists and creators in their five strategic objectives is ‘for established Leeds South Bank over the next 15 years has community blog. After this deep and broad early and career development. The cultural cultural organisations to be resilient and embedded culture in its early plans. consultation a set of principles was created sector will do more than make great art, to create an environment in which new - a subsequent web-based survey showed it will become embedded across the city, cultural organisations can flourish.’ While The city is at a turning point, with major 90% support for them. leading change from within. the full Culture Strategy Delivery Plan is in plans for new transport systems, a further development, actions directly associated with 70,000 homes scheduled for development, A Culture Strategy Delivery Plan will be • Honesty – The ability to have difficult our 2023 bid also focused on capacity building. major changes to health and social care, and created by a range of people, partners and conversations, building trust and integrity significant inward investment opportunities. stakeholders. Everyone will use the agreed across networks, relationships and The THINK 2023 fellowship brings together values opposite as our shared compass. partnerships, a starting point for genuine a group of young people from diverse Developing our bid has already involved collaboration, and sustainable development backgrounds to support their journey to conversations with major investors and The strategy comprises five overarching aims become artists and cultural leaders of the stakeholders, such as the Leeds City Region and seven objectives addressing a range of future. The fellowship offers support to build Local Economic Partnership and the Chambers social and economic issues faced by the city international networks and to meet and work of Commerce, to ensure that culture is adopted and its cultural sector. with some of the city’s artistic leaders. as part of their strategies for economic and social development. The next step is to develop the full delivery The Leeds 2023 team also funded a series of plan for the first three years of the Strategy, artistic projects to test, develop and scale- 2018-21. Leeds has joined the United Cities up creative ideas generated by artists and Local Government (UCLG) and Culture Action organisations to develop a greater international Europe (CAE) European Pilot Cities Programme dimension. and will develop the delivery plan with a strong focus on the role of culture in developing The team created the Explore Fund, a sustainable cities. This delivery plan will be targeted package of financial support to available in spring 2018. cultural practitioners from Leeds to foster international partnerships, research and

Henry Institute Moore project development.

10 11 • Increased skills, training and employment Q.5d Q.6 Q.7 opportunities in the creative sector    WHAT ARE THE PLANS FOR SUSTAINING HOW IS THE EUROPEAN CAPITAL IF YOUR CITY IS AWARDED THE EUROPEAN • A strong network of experienced producers THE CULTURAL ACTIVITIES BEYOND OF CULTURE ACTION INCLUDED CAPITAL OF CULTURE, WHAT DO YOU THINK supported by and collaborating with the THE YEAR OF THE TITLE? IN THIS STRATEGY? WOULD BE THE LONG-TERM CULTURAL, city’s major institutions SOCIAL AND ECONOMIC IMPACT ON THE CITY (INCLUDING IN TERMS OF URBAN • An ongoing mentoring scheme developed The Culture Strategy provides a framework The Culture Strategy values inform our bid DEVELOPMENT)? with a team of European Programme for a sustainable cultural sector from 2017 to throughout. While all aims and objectives Associates 2030. As part of this, we aim to create an extra of the Culture Strategy are relevant and £4 million annual fund for culture from 2024. connected to our bid, the most explicit are: The research and evaluation time-line table on SOCIAL IMPACTS A legacy fund of £1 million per year has been page 17 provides specific detail on how we plan The bid process has highlighted how little secured from Leeds City Council. AIM 3: to measure and evaluate the proposed social we knew about our audiences. Our detailed Become open to the cultures of the world, and economic impacts. research shows major inequalities in cultural Other partners are likely to include the UK internationally connected, and play an active access and associated disconnection. We will Government, the private sector, and Arts role in shaping global policy and leadership. CULTURAL IMPACTS develop a wider social profile of audiences and Council England. Leeds Culture Trust, the Leeds has a strong cultural infrastructure and participants and facilitate a step change in independent organisation which would deliver OBJECTIVE 3: has a number of well-established, nationally levels of curiosity, pride and knowledge: the year, would continue working beyond 2023 For Leeds to be nationally and internationally recognised, large-scale producers and for at least three years, with the ambition to recognised as a liveable city, and a thriving, institutions in the centre of the city. We need • Increased arts attendance in the five most bring together existing partners into a single internationally connected cultural hub open to do more for both our outlying areas and disadvantaged areas of the city by 20% legacy programme. This will include the Trust, to collaboration. international connections. In particular, we Leeds City Council and a legacy team working want to elevate our reputation in Europe and • Increased active engagement by the general collaboratively with partners at the city’s Our bid will be a key project to deliver the new facilitate the next generation of cultural population in arts and culture by 8%, four Universities to maintain programming, Culture Strategy, differentiating Leeds from leaders: research and evaluation. other parts of the UK, allowing us to forge new • An engagement of 70% of the city’s relationships with Europe. • A new model for a post-Brexit relationship population at one or more event in 2023 between European and UK cities Leeds will use the bid for European Capital • Stabilise or improve the downward trend in of Culture to reassert the value of its cultures, • Raised international awareness of Leeds as young peoples’ engagement with the arts promote the contribution of its artists and a European cultural city creators and give the city and its people the • Active civic engagement of our population in confidence to lead with culture across every • Improved quality and profile of our major the development and the delivery of cultural aspect of daily life. festivals programmes in all 33 wards of the city

Through Leeds 2023 we will ensure that • More cultural organisations cooperating with • Building on an enhanced culture of Leeds is central to Europe at a time when European partners through co-production volunteering in the city Europe is in need of unity and collaboration. • Strengthened and accessible cultural and • Empowering children and young people to Our bid for the European Capital of Culture digital infrastructure in all parts of the city programme and curate cultural content is the flagship undertaking of the Culture Strategy. • More opportunities to showcase the work and stories of women and Black, Asian and minority ethnic artists and producers The Tetley Centre for ContemporaryThe Tetley Art Learning, Ginger Group and

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ECONOMIC IMPACTS

Leeds is committed to inclusive economic Q.8 Q.8a Q.8c growth, providing jobs and opportunities    which reduce inequality in the city: DESCRIBE YOUR PLANS FOR WHO WILL CARRY OUT WHAT BASELINE STUDIES OR SURVEYS, MONITORING AND EVALUATING THE EVALUATION? IF ANY, WILL YOU INTEND TO USE? • An increased number of sustainable THE IMPACT OF THE TITLE ON cultural organisations exporting and YOUR CITY AND FOR DISSEMINATING collaborating nationally and internationally THE RESULTS OF THE EVALUATION. We hope to secure secondments into our Leeds 2023 prioritised research at the delivery team. The secondments will form start, working with the West Yorkshire Data • Sustaining and increasing the number of the client team, who will commission and Observatory, the and students, including those from Europe, We believe that the evaluation should be analyse research and create opportunities for . We sought advice who are choosing Leeds to study and train independent of the delivery vehicle, and we dissemination. from and other European Capitals plan to establish and work with a consortium of of Culture such as Aarhus. • Improving retention rates of graduates universities including the University of Leeds, We envisage a significant body of research in arts subjects Leeds Beckett, Hull and Liverpool Institute, so projects, built around European themes. We Our bid has been informed by census data and that our work contributes to a longer-term body will coordinate a bid to the Arts and Humanities knowledge gathered by Data Mill North. We • Significantly growing cultural tourism in of research across the North of England. Research Council (AHRC) to support an in-depth have also worked with existing local authority volume, value and geographic catchment research focus on the impact of Leeds 2023. data, some drawn from national statistics and We will also commission a specific piece of some from local surveys. A national census in • Accelerating culture-related regeneration work to evaluate the depth and sustainability 2021 will provide fresh perspectives on issues

projects and ensuring a legacy of new and of European cultural collaborations and the such as migration and employment. improved cultural facilities impact of the year in a European context, post Q.8b Brexit.  We have commissioned the following baseline • Creating more jobs in the cultural and WILL CONCRETE OBJECTIVES AND studies in support of Leeds 2023: tourism sectors Individual projects over €100,000 will be MILESTONES BETWEEN THE DESIGNATION required to budget their own evaluation against AND THE YEAR OF THE TITLE BE INCLUDED • An online non-visitor perceptions study • Creating a step change in business and an agreed methodology. All projects will IN YOUR EVALUATION PLAN? private sector investment in culture provide data to a central dashboard with daily • A 12-month visitor profile study tracking monitoring of events, hotel occupancy and 1,500 day, overnight and international other data. Yes. We will confirm a set of objectives in our visitors to the city, recording their travel, final bid submission, if short-listed. cultural awareness, activity, spend and We will develop an archive of the Leeds 2023 satisfaction levels bid from inception to delivery, to provide an open access, legacy data resource for ‘We want to • An audience study mapping box office research by students, academics and the data from 600,000 arts attenders across 16 cultural sector. facilitate the venues in Leeds Leeds 2023 will host a series of digitally • An economic impact study streamed seminars and conferences during the year to share our work. There will be a next generation • Action-based research by the Leeds Donut major international summit in December 2024, group, on impact in communities working with other European Capitals of Culture to look at the learning points. of cultural • A residents’ survey on cultural engagement

Research is already underway by the University Our work will also be informed by evaluation of Leeds and Leeds Beckett University to leaders...’ of existing projects such as Opera North’s in- measure the impact of Leeds 2023, pre and depth El Sistema music residency ‘In Harmony’ post bid. working with schools in south Leeds. Hyde Park Brass Band at Leeds Feast, Leeds Indie Food Festival 2017

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For us, success is when people no longer OVER WHAT TIME FRAME AND HOW REGULARLY Q.8d question the value of culture; when culture Q.8f WILL THE EVALUATION BE CARRIED OUT?  has a seat at the table of new projects from the WHAT SORT OF INFORMATION WILL start; when culture is represented at forums YOU TRACK AND MONITOR? and debates that are not specifically related to culture; when our city is known for its cultural life alongside its retail story; where no-one The Leeds 2023 Research Evaluation Data- asks artists to work for nothing; and when bank – sources. See the infographic below. there is outrage at the suggestion culture is something that we can live without. Evaluate Success will be defined by an increase in the 2016 2018 2020 Beyond local and external reputation of Leeds, and an to 2017 to 2019 to 2022 2023 2024 2024 Q.8e advancement of culture-led regeneration.  Gather social Baseline Commence Data Draft 2026 HOW WILL YOU DEFINE ‘SUCCESS’? Success will be defined by our cultural sector economic figures on: dashboard collection Evaluation 3 year being more connected with our communities data and live report review and by reaching people and parts of the city Migration Agree data evaluation Our greatest success will be in achieving not previously engaged. Baseline collection on: Final 2033 wide levels of engagement from Leeds research on: European methodology evaluation 10 year citizens in the build-up, the year itself and Success will mean a greater international Audiences Visitor profile October review the legacy programmes. Other markers of profile and more European partners choosing Audiences Commission research 2024 success will include: to work with Leeds. Participation IT system Visitors Audience • Achieving growth in all of our target areas See the table opposite for a time-line of the European Recruit data research plan. Economy links specialist • An increase in the local and external evaluators Satisfaction reputation of the city and its cultural life ‘Success will be when people Hotels Hotel stock UK census Local pride • Our culture sector becoming more no longer question the value Local pride & well-being connected with our communities of culture’ & well-being Award contracts for In year • A greater international profile and Data evaluation seminar strengthened collaborations between collection Leeds and its European counterparts build up Data collection QUESTION 8D Consult with build up previous Social studies AHRC Participation Media & Web & Volunteering Engagement research bid Agree final evaluation Census Media Monitoring framework Data & Online Surveys Henry Institute Moore

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A shock-wave passed through our city in 2005, Q.9a when we discovered the 7/7 London bombings  were devised in one of our inner city suburbs. The European PROMOTING THE CULTURAL DIVERSITY OF EUROPE, INTERCULTURAL DIALOGUE AND Since then, we have implemented community GREATER MUTUAL UNDERSTANDING cohesion programmes and we share our BETWEEN EUROPEAN CITIZENS. learning through the European Radicalisation Awareness Network. Our use of restorative dimension practice within communities, schools and The Leeds 2023 bid recognises that families has been shared internationally via intercultural and interfaith dialogue is essential membership of a UNESCO led pan-European in promoting the building of fair, peaceful research and practice network. Our restorative and inclusive societies which value cultural approach featured in a past Comenius Regio diversity and respect human rights. Dialogue project and will form the basis of a future establishes common ground for exchanges ERASMUS+ bid. between every section of our population. In 2016, Leeds won the EUROCITIES Award for Migration is not a new phenomenon for our city. Participation for its Migrant Access Project, Leeds received Irish workers fleeing the Great which equips migrant community networks Potato Famine of 1845-1850, and Russians and from different national, ethnic or language Eastern European Jews arriving in the 1880s, backgrounds with the skills and knowledge with more fleeing the pogroms of the early to tell new arrivals about life in Leeds. These 1900s. The Second World War produced new networks provide support to communities as waves of migrants including Poles, Latvians, well as vital information that is both correct Lithuanians, Ukrainians, Hungarians, and up-to-date, enabling access to appropriate Serbians and Italians. The 1950s and 60s saw services. In 2017, we have shared best practice migrants arrive from the former colonies and with Milan and Stockholm through the Commonwealth countries like India, Pakistan, Solidarity Cities network on how we work with Bangladesh, the Caribbean and Hong Kong. unaccompanied refugee children. During the 1970s, Leeds gave a new home to the dependants of these newly settled The path has not been easy, but in 2017, the ‘Commonwealth’ migrants. year we celebrated the 50th anniversary of Leeds West Indian Carnival, we have learnt a Since the enlargement of the European Union great deal. Leeds is now a ‘City of Sanctuary’ more Eastern Europeans, including a large where you can find buildings such as the Irish Polish community and Roma from Slovakia, Centre, the West Indian Centre and the Polish the Czech Republic and Romania have come Centre as places of worship and culture. to Leeds. Most recently we have welcomed Recognising our diversity as our strength and refugees from Syria. migration as a virtue rather than an issue, we now have the experience and expertise Migrant communities have experienced to share with other cities in Europe which are racism here and have had to fight for their experiencing new migration and population rights and recognition. change. Northern Contemporary of School Richard Moran Dance,

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This theme will also look at how we can support In 2017 three of our cultural festivals, Light INTERNATIONAL RELATIONS Q.9b children and young people to be resilient Night Leeds, Compass Live Art and Leeds As the third largest city in the UK and the  European citizens, developing connections International Film Festival were awarded the engine for growth and job creation in a city HIGHLIGHT THE COMMON ASPECTS with peers across the continent and building Europe for Festivals, Festivals for Europe region, Leeds is challenged with establishing OF EUROPEAN CULTURES, HERITAGE skills for the future across borders. (EFFE) label for remarkable festivals initiated a new set of international relations as we AND HISTORY, AS WELL AS EUROPEAN by the European Festivals Association. approach our departure from the European INTEGRATION AND CURRENT We plan to tackle some of the very real Our cultural organisations and artists have Union. EUROPEAN THEMES challenges facing Europe head on – identity, been involved in meetings with Documenta, anxiety and inequality – through our theme Aerowaves and the informal European Theatre In a dynamic and fast-changing political of Fear & Belonging. Meeting (IETM). landscape, we recognise that culture offers THE EUROPEAN DIMENSION OF LEEDS 2023 a unique opportunity to improve relations with WILL BE REFLECTED ON SEVERAL LEVELS: Our Artistic Programme shines a light on In the build up to 2023 we will engage, as partners across Europe and the wider world. our status as a city of sanctuary, revealing hosts or active participants, with European • Through our Artistic Programme previously hidden narratives and using cultural networks such as LiKe, IETM, the new Culture is a valuable resource to tackle participation as a means of opening initiatives and Challenges in Europe (NICE), many of the challenges which cities, Europe • Through our participation within European challenging debate around integration and the the European Centre for Creative Economy, and the world are currently facing, such as networks communities that make up the Fabric of our the new Candidate Cities network initiated by the integration of refugees and migrants, city and continent. Cluj, and the University Network of European countering fascism, radicalisation and the • Through our approach to putting culture Capitals of Culture (UNECC). Through the protection of cultural heritage. at the heart of our international relations We will give partners across Europe the Room European Pilot Cities Programme, we will work to explore themes which are pressing for them with the network of United Cities and Local A FOCUS ON EUROPE IN and pressing for us, including future living and Governments (UCLG) and Culture Action THE ARTISTIC PROGRAMME sustainability, migration and multi-lingualism, Europe to develop the Delivery Plan for Leeds will create an Artistic Programme inequality and the need to build an inclusive our Culture Strategy. which integrates voices, practice and process society, the need to challenge the rise of originating from the many rich cultures of populism and to create a future Europe which our European community. We will introduce is connected to its people. ourselves to Europe and introduce artists and audiences from across Europe to Leeds, building collaborations that discover solutions EUROPEAN AND INTERNATIONAL NETWORKS to the challenges of the present and the future. our recently renewed involvement in the EUROCITIES network has allowed us to start By rooting every project and aspect of the exploring themes of migration and equality, Artistic Programme in the city and by working sustainability and inclusive growth with with participants, artists, audiences and partners across Europe. When we hosted European partners, we will identify those an Urban Ageing working group in Leeds, questions that are of most importance to us as we shared the ways in which our cultural people, communities and societies. organisations encourage the participation of older people and dementia sufferers. We plan Recent economic, societal and political to work with EUROCITIES Culture Forum to host changes mean that transitioning from webinars on our themes and projects, and to childhood to adulthood is more complex seek partners to help us explore and better than ever before, as the stark contrasts in understand the issues we struggle with. aspirations between the generations are laid bare. Our theme of Voice will explore future citizenship and young people’s responses to the new post-Brexit Europe. Dave-O & dancers from SAA-UK, ‘I AM SPARK’ Leeds 2023 Film, Studio 12

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climate. In realising Bus Pass, an ambitious Historically Spain, the Netherlands, Ireland BUSINESS & EDUCATION Q.9c and large-scale work for older participants and Germany have been the most significant Leeds is the 5th largest conference market  and performers, director Alan Lyddiard and the visitor markets. Our latest tourism research in the UK – we estimate conferences could FEATURING EUROPEAN ARTISTS, COOPERATION Performance Ensemble will work with National has identified growing markets in China, USA, attract over 11,000 international visitors in WITH OPERATORS AND CITIES IN DIFFERENT Hungarian Theatre (Cluj), Creative Ageing Sweden, Australia and Poland, offering real 2023 – including the proposed European Youth COUNTRIES, AND TRANSNATIONAL International (Dublin), Théâtre Sans Frontières potential to turn Leeds into a true international Summit visitors from the UK and beyond. PARTNERSHIPS, NAME SOME EUROPEAN AND (UK), 509 Arts (UK), Centre for Community destination. A programme of cultural and academic INTERNATIONAL ARTISTS, OPERATORS AND Cultural Development (Hong Kong), and conferences will take place throughout our CITIES WITH WHICH COOPERATION IS ENVISAGED LaBodega Estudio de Grabacion (Spain). Throughout our year we will reach out to year as host, bringing Europe’s greatest AND SPECIFY THE TYPE OF EXCHANGES migrants who have chosen to make Leeds thinkers, activists and artists to Leeds and IN QUESTION. NAME THE TRANSNATIONAL For the interdisciplinary work Flow, Opera their home to attract family and friends of over sharing this content to active digital diaspora. PARTNERSHIPS YOUR CITY HAS ALREADY North will work with artists including Mariele 30,000 Leeds-based European migrants and ESTABLISHED OR PLANS TO ESTABLISH. Neudecker (Germany/UK), Arve Henriksen other ethnic groups including Indian, Pakistani, Education will form a strong part of our bid (Norway), Kim Brandstrup (Denmark), and African, Chinese and Caribbean people. The and we are already working with our extensive Rakesh Chaurasia (India). graph below shows the significant non-UK network of international university alumni in We recognise the economic benefits of cultural born populations in our city. If 50% of these over 100 countries to promote the city and will exchange as well as seeing it as a vehicle for Bauman Lyons Architects will work with residents invited two visitors in 2023 we would offer ‘Return to Leeds’ packages during the connecting people, cities and nations. On 23rd significant European architectural practices potentially see 100,000 additional visitors from build-up and delivery of our year. In addition to May 2017 the council of the European Union in imagining Making Rooms in Common, and over 90 countries across the world. this our work through ERASMUS+ with schools adopted the inclusion of culture in its strategic Leeds-based curator Kerry Harker will curate and with the further, higher and vocational approach to international cultural relations. a major new visual arts and public realm In addition to this we will work alongside education sectors will encourage students This is reflected in Leeds’ newly adopted programme in East Leeds with internationally our partners Leeds Bradford International and staff to Leeds. approach to international relations. acclaimed European artists. Airport on the development of new routes and using Leeds 2023 to grow the relatively COMMUNICATION & PROMOTION As part of our programme for Leeds 2023, low levels of international inbound traffic to Our online and broadcast programmes will we will work with European and international Leeds. Working with Visit Britain and other work with partners such as the BBC and The artists across every project that we cultural cities in the north, including Liverpool, Space and make work available worldwide. develop. International projects include new Q.10 Manchester, Hull and Newcastle, we will offer Our web and online presence will present a collaborations with:  combined cultural packages. live archive of projects in multiple languages CAN YOU EXPLAIN YOUR STRATEGY TO for international audiences. • Theaster Gates (USA) ATTRACT THE INTEREST OF A BROAD EUROPEAN AND INTERNATIONAL PUBLIC? More detail on our plans for Marketing and • Phoenix Dance Theatre and Philippe Communication can be found in Question 48. Decouflé (France) QUESTION 10: NON–UK ORIGIN LEEDS RESIDENTS Using our artistic programme as our inspiration, • Leeds Museums & Galleries and Do Ho Suh we will create imaginative, exciting and Other European Union 20,302 (South Korea), Chiharu Shiota (Japan) and inspiring moments, inviting people from across Poland 7,139 Saad Qureshi (UK) the world to meet with us in Leeds. Ireland 4,762 Rest of Europe 1,851 Leeds Young Film will work with Dortmunder Africa 16,837 U (Germany) and European Childrens’ EUROPEAN & INTERNATIONAL VISITORS Pakistan 8,712 Film Association (The Netherlands) on the Although the third largest city in the UK, Leeds India 8,284 development of a new Leeds Childrens’ ranks 14th nationally for international visitors. Middle East 6,544 Cinema. Commonwealth Theatre will work with Our current mix of overseas visitors is divided Accession Countries 4,900 Albany Park Theater Project (USA) and between tourists (30%), visiting family and Eastern Asia 4,282 Hetpaleis (Belgium) to explore young people’s friends (30%) and business visitors (40%). Caribbean 3,018 responses to the current socio-political Bangladesh 1,729

Source: UK Census 2011

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We have attended the launches of three QUESTION 11: EUROPEAN CONNECTIONS Q.11 European Capitals of Culture, namely Wrocław,  San Sebastián and Aarhus. In each case we TO WHAT EXTENT DO YOU PLAN TO took the opportunity to have conversations DEVELOP LINKS BETWEEN YOUR with the organising team and to learn from CULTURAL PROGRAMME AND THE their experiences. We have had meetings with CULTURAL PROGRAMME OF OTHER CITIES Aarhus’ marketing team and have also met HOLDING THE EUROPEAN CAPITAL OF with Leeuwarden’s bid team. CULTURE TITLE? A Leeds video-mapping artist participated in the Avant Arts festival as part of Wrocław 2016, Over the last three years the Leeds 2023 team part of a three-way collaboration between and our partners have embarked on a series Leeds, Lille and Wrocław. Leeds of visits, meetings and conversations with previous, current and future European Capital We have developed good links with Galway, of Culture title holders. There is much we want who advised us on their use of the Culture 21 to learn and share. Pilot Cities programme. This conversation led us into the new Pilot Cities Europe programme, OUR TWIN CITIES which has opened up contacts with other Pilot We enjoy strong links with our twin cities of Cities, such as Rijeka, Esch-sur-Alzette and Lille and Dortmund, the latter being part of Timişoara. Ruhr 2010 and both former European Capitals of Culture. From the start of our journey in this CONNECTING WITH HUNGARIAN CITIES competition, both cities have supported us We participated in conferences in Pécs in 2016 with advice on the bidding process, community and 2017 which aimed to prepare Hungarian engagement, artistic programming and the candidates for the 2023 European Capital of importance of a strong legacy. Experts from Culture competition. We made early contact both cities have taken part in engagement with Hungarian bidding cities and particularly workshops in Leeds to share their experiences with Debrecen, Eger and Veszprém. We have with our local partners and an expert from Lille participated via Skype in a meeting with Eger’s was part of the Leeds 2023 brand selection cultural sector to share our experience of being panel. Both cities are hosting a group of a bidding city, and also met with Debrecen ECoC LINKS EXPLORE FUND LINKS ECoC CANDIDATE LINKS ERASMUS+ funded teachers and cultural to act as “critical friends” at an international education specialists from Leeds in 2018 to symposium looking at the vision and concept • Liverpool • Oslo • Dresden develop ideas for school projects around our of the Debrecen bid. • Galway • Kristiansand • Esch-sur-Alzette concept and themes. • Aarhus • Copenhagen • Nürnberg Not only have we connected with Hungarian • Kaunas • Berlin • Eger candidates, but we are in a conversation • Leeuwarden • Münster • Debrecen with Pécs Zsolnay Festival around • Lille • Kasel • Cluj-Napoca programme activities. Over the last two years • Wrocław • Amsterdam • Veszprém representatives from Eger and Debrecen have • San Sebastián • Rotterdam • Braga participated in our Light Night Leeds, giving us • Dortmund • Ghent • Aveiro the opportunity to explore partnerships for • Rijeka • Brussels • Katowice the artistic programme. • Pecs • Luxembourg • Timișoara • Lausanne • Riga • Budapest • Elefsina • Barcelona • Matera • Athens • Novi Sad

24 25 THE LEEDS 2023 EXPLORE FUND In the summer of 2017, Leeds was accepted We have set up a Leeds 2023 Explore fund into the Network for Innovations in Culture to enable Leeds cultural organisations and & Creativity in Europe (NICE), which will see artists to visit international partners with Leeds share ideas and best practice with Artistic a view to exploring new collaborations for cities such as Bilbao, Essen and Rotterdam. 2023. This year our explorers are visiting many previous and future European Capitals Looking beyond 2023, we are already sharing of Culture including Galway, Aarhus and our early experiences with cities in Germany Dortmund. bidding for the 2025 title. In September 2017, Programme representatives from Leeds presented at the ‘Conference of the Rivals’ in Dresden and also SHARING OUR EXPERIENCE visited the Nürnberg team. We presented at the recent LIKE conference on ‘What kind of Capitals for Culture’ in Aarhus Many of these activities have focused on and participated in the ‘Candidates Cities sharing experiences of the bidding process, Network’ in Cluj. Both have provided a wealth and we are now developing conversations of contacts which we are currently pursuing around artistic programming. Some are early and linking to our Artistic Programme. contacts, where others are well established. We have some firm partnerships in place for the Artistic Programme, and will be working to develop memoranda of understanding with key cities. David Shearing’s Incredible Things, Tom Joy Things, Tom Incredible David Shearing’s Light Night Leeds 2016, Simon Dewhurst

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Our Artistic Programme is inspired by While our projects are thematically grouped, Q.12 such local figures as Henry Moore, Q.13 in many cases they inform or burst into other  Caryl Phillips, Nadine Senior, Alan Bennett  themes. For example, although Voice is WHAT IS THE ARTISTIC VISION AND and Corinne Bailey Rae who reached out from DESCRIBE THE STRUCTURE OF THE dedicated to programming for and by children STRATEGY FOR THE CULTURAL humble beginnings to find their place in world CULTURAL PROGRAMME, INCLUDING and young people, projects connecting with PROGRAMME OF THE YEAR? culture. Our vision positions artists at the heart THE RANGE AND DIVERSITY OF THE younger artists, participants and audiences of the programme, supports new European and ACTIVITIES/MAIN EVENTS THAT WILL feature in other programme strands. international partnerships, broadens horizons, MARK THE YEAR. FOR EACH ONE, PLEASE Our vision is based on the principles that led and creates opportunities for the next SUPPLY THE FOLLOWING INFORMATION: To give a new shape to the year, our opening us to apply to become European Capital of generation to make, participate and learn. DATE AND PLACE / PROJECT PARTNERS / event, Light Night Leeds, will be re-imagined as Culture. At a time when Europe and the wider FINANCING. a week-long festival representing contemporary world is in flux, when the many residents who Our Artistic Programme will encourage us to visions of the city’s heritage and history. Our call Leeds and Europe their home may feel examine how we interact with those living finale will represent the beginning of our legacy afraid, voiceless, divided or alone, when the next-door as well as with neighbourhoods that programme and will be the culmination of our values that underpin the European project might feel a million miles away; to examine programmes working with children and young feel threatened, when Zygmunt Bauman’s how we see ourselves, our city and our people across Leeds and Europe. writings on social inequalities are ever more continent. We might never see any of these vital, we will strengthen our connectivity and things the same way again. The projects outlined in this bid are in foreground culture and community. development with artists, companies and cultural organisations. A time-line for the We will bring people together to co-curate, Artistic Programme will be produced for create, produce and perform. Through this the second bid book. collaboration, we want to build and strengthen Leeds’ place in Europe and globally, so that together we will understand and explore commonly held experiences.

The Artistic Programme will not shy away from the difficult issues of our times. Through deep European and international connections, it will celebrate the power of the Free Movement of Ideas that cross our borders and inspire us.

We will build on the work of the Culture Strategy and our collective history and experience of socially engaged cultural practice to promote great art for anyone. Our entire programme will be digitally accessible, making use of new technologies as they emerge. We will reach out from every corner of our city and continent to actively engage citizens as creators, curators, participants and producers. Rash Dash Theatre production of ‘Darkest Corners’, Transform17 DashRash Theatre‘Darkest production of Corners’,

28 29 Our programme is bound to a commitment ICING THE DONUT MAKING ROOMS IN COMMON to represent a new sense of a complex, The city’s suburbs are not just divided by Many neighbourhoods in Leeds have a ‘common’ Fabric multifaceted European identity, and to fill this postcodes but by economic deprivation, (land dedicated to common use) and every city with an international cultural programme cultural background, and social status; bisected neighbourhood has makers. Making can There are many differences within and between that connects with communities outside of our by motorways and disconnected by public bring together strangers, give us an outlet for European cities that can divide us, and things in city centre in ways that have not previously transport routes heading only to the city centre. creativity, allow us to develop skills, help us to common that can bring us together. Leeds is a been possible. live more thoughtfully and to become producers place of such diversity – built on the creativity, Most major European cities have a ‘donut’: a rather than consumers. industry and entrepreneurship of workers, BEYOND term coined in the late 70s to define a ring of merchants, artists and artisans from A collective of organisations working with deprivation around the boundaries of a city Making in Rooms in Common facilitates Leeds’ across the world, threaded with myriad learning-disabled artists, BEYOND, will support centre. The term is used, affectionately or not, culture of making, innovation, engagement and experiences, encounters, trades and languages. six cross-art form commissions by individual to define some of Leeds’ most culturally active collaboration by enabling young volunteers to learning disabled artists in partnership with areas such as Chapeltown, Beeston and design, fabricate, erect and run small common In common with many across Europe we are mainstream cultural venues. The commissions Harehills. Working with the Donut group (a rooms in participating neighbourhoods a city of inequalities. As European Capital of will be informed by a collaborative artwork collective of community venues) we will across the city and leading up to and across Culture, and with a commitment to work in the created in advance of 2023 by a group of activate a three-year programme and network 2023. These rooms will be constructed using long term through our city’s Culture Strategy, learning disabled artists from Leeds and Europe. of exchange repositioning Leeds’ ‘Donut’ as a an innovative digital construction system Leeds will bring to the fore those who are at risk ring of creative excellence, acknowledging the developed by Bauman Lyons Architects. of being written out of Europe’s collective Their work will explore how we create better city’s rich history of socially engaged creative memory. We will celebrate the strength, access to commissioning, creating and practice. Delivery lead: Bauman Lyons Architects. complexity and richness that we share with all exhibiting opportunities in cities for artists Partners: Leeds Love It Share It, Leeds who call Leeds and Europe home. with a learning disability. The project will build an exchange programme Community Foundation, Leeds with European counterparts, and create College of Building, Leeds Arts Fabric provides the framework to transform a Delivery lead: BEYOND Collective. small-scale and hyper-local touring circuits University, Leeds Beckett’s city – interweaving the fibres of communities Partners: KCat (Ireland), Cooperations for performing arts projects from across University’s School of Built across Europe, rooted in Leeds’ industrial and (Luxembourg), SKID (Germany). Europe co-curated and co-created with local Environment and Engineering, cultural heritage, all the while fearlessly asking neighbourhoods. and European architectural ‘whose city is this, whose culture do we mean?’ practices. Partners: Chapel FM, HEART, WHOSE CITY, WHOSE CULTURE? Underground Ballroom, ADDITIONAL PROJECTS INCLUDE: Interplay, Left Bank, Otley FABRIC OF THE CITY Courthouse, Sunnybank Mills Crossing the Line Gallery, Union 105. A week-long inclusive performance festival This strand describes a series of projects featuring leading learning-disabled theatre that seek to redress cultural imbalances in companies from across Europe. Leeds and across Europe. Where culture has become homogenised, we strive for distinction East Leeds Project and originality. Where cultural leaders, artists A new programme of international and site- and communities have been marginalised, specific visual art exploring issues of deprived we will look to shift the centre of gravity and ‘East Ends’ in Europe. change our focus. Where there has been appropriation, we will give back ownership Pablo and assert provenance. A new touring circus piece celebrating a hidden Black British Leeds story and developing circus artists and practice in the city. by Mind the Gap, Anouk Desury CONTAINED CONTAINED

30 31 THE THINGS THAT BIND US: Afropean THE LIGHTHOUSE A series of site-specific and interdisciplinary Leeds sits at the centre of the UK, far from the THE FABRIC OF COMMUNITIES commissions looking to the future of the Black Fear & Belonging sea and yet was once a thriving inland port. European experience. For 2023, we imagine a new beacon for the A strand featuring projects designed to connect city, the building of a full-sized lighthouse on Fear & Belonging aims to provide places and with those who feel distant, to revitalise social The Bread and Salt Between Us Leeds’ South Bank that takes inspiration from spaces for people across Europe to share and spaces and traditions and surprise with what A food project for the people of Leeds and an original lighthouse designed by the city’s debate the things that make us afraid; the can be done with a needle, thread and an eye Europe that will explore and share our stories celebrated civil engineer John Smeaton. things that keep us awake at night, our tensions, for the details. of culture through touch, smell and taste. our doubts about how we live and work together, The Lighthouse will shine a guiding light and the challenges we face individually and DANCE PARTY WARP, WEFT, WEAVE: welcome workers, visitors and new arrivals to collectively, where we’ve come from, where we Partnering local communities with leading the city. An international programme of light, are and where we are going. And by making our European choreographers to throw dance CONTEMPORARY RESPONSES TO FABRIC sound and design installations will link the fears visible and audible, how we might come parties and make new works for galas, school lighthouse to counterparts across the continent, together to overcome them. discos, community centres, dance and zumba This strand takes as its inspiration Leeds’ illuminating Leeds and Europe in new ways. This classes, gigs and nightclubs, the project will historical importance as a centre for textile project is supported by the European real estate The provision of welfare and properly engaging culminate in a massive dance party in Leeds production, inviting artists to explore our built company Vastint. with one another form the bedrock of the mental with satellites across Europe. heritage and respond to the ideas of fabric, health and well-being of any European city. The weaving and thread. Delivery lead: Jane Earnshaw pace at which we live, work and consume has A celebration of social dance for all ages, & Abby Dix-Mason. reduced our capacity to listen, meet and share. spaces, traditions and cultures, Dance Party TRIPTYCH Partners: Vastint (The Netherlands), builds on Leeds’ growing reputation as a city A trio of ambitious, large-scale commissions Opera North, SAA-UK. Artists: A partnership with the National Health Service of dance. by international artists, responding to three of Tom Dekyvere (Belgium), (NHS) and Love Arts Leeds will underpin the Leeds’ most significant heritage sites: Camille Walala (France), Nitin Fear & Belonging strand, exploring creativity Delivery lead: Leeds Dance Partnership. • Do Ho Suh (South Korea) at Temple Newsam Sawhney (UK), Dave Lynch and mental well-being, and working with people, Partners: Ville de Lille (France) and • Chiharu Shiota (Japan) at Abbey (UK), Mick Stephenson (UK). some of whom will have personal experience dancehouses across Europe. • Saad Qureshi (UK) at Leeds Industrial of mental health issues, to produce creative Museum and Armley Mills responses to the programme alongside a ADDITIONAL PROJECTS INCLUDE: Europe-wide network of arts and mental The profile of each artist and their intricate health festivals. Playful Everywhere and surprising use of materials, alongside the 33 shipping containers filled with things to backdrop of industrial and cultural heritage We will learn lessons from the past and amplify inspire neighbourhoods to play and create provided by the sites in which they will be set, the sounds and unknown stories of this city together, shared and paired with cities across promise unexpected and engaging experiences. and its people. Shine light and share the work Europe, centred on a new Playbox City for Leeds. and innovation of those who strive to make Delivery lead: Leeds Museums and Galleries. Europe a better place to live. We will all be Corde artists and activists. A multi-platform, multi-art form project from ADDITIONAL PROJECTS INCLUDE: internationally acclaimed company Circa and artistic director Yaron Lifschitz, connecting Sew What? people through circus, dance, physical theatre A large-scale city-wide community engagement and music. project on the theme of Fabric by the national campaigning group 64 Million Artists. David Shearings Incredible Things, Tom Joy David Shearings Things, Tom Incredible

32 33 QUEER AND BELONGING MUTED ADDITIONAL PROJECTS INCLUDE: Land Grab A new network of 20 queer and ally DIY Delivered by artists whose work resonates with Relocating global landscapes in flux to Leeds organisations across Europe will seek to address the concept of hiding or suppressing facets Grief Series through sensory and digital installations, led by the disparity of LGBTQIA+ rights through co- of identity, Muted is a series of installations, Will bring a three day Dia de los Muertos Invisible Flock. commissions, touring and a series of events led exhibitions and events running through 2023, Festival to Leeds, delivered in partnership with by The Gender Roadshow and Live Art Bistro. created in response to social and medical collaborators in Mexico and communities across I Was A Stranger artefacts and clinical collections in Leeds and the continent, and explore Europe’s response to Inspired by an Ethiopian Prince’s final days in The Project will include: a European trans Europe. grief. Leeds, a major literature project, from Khadijah and non-binary collaboration of talks and Ibrahiim, explores the moment the unknown performances; Commissions for local, national Delivery lead: Jo Verrent and Tim Wheeler. Long Boat becomes home. and European LGBTQIA+ Live Art and artists. Partner: Thackray Medical Museum A large-scale, outdoor sound and light It will create new work for children and young (UK). installation and performative voyage, led by the Occupy people that responds to the growing profile of Institute for Crazy Dancing. The slowest ride on A multi-platform narrative created by Slung trans youth and parenthood. SECRET GARDENS Earth will set sail across Europe. Low and played out through a series of West Yorkshire Playhouse was the world’s first performances, public installations, games and Delivery lead: Live Art Bistro and Gender Theatre of Sanctuary. Using Frances Burnett’s Attack digital storytelling. Roadshow. classic Yorkshire story as a catalyst, the theatre A spectacular outdoor performance made by Partners: Warehouse 9 (Denmark), PPP will explore contemporary interpretations of the and for people living in Europe’s largest social The Servant Progr Performance Platform word ‘garden’ through the experiences of housing estates. A large-scale performance work combining (Switzerland), Elgalpon European refugees and asylum seekers. folk and brass music, instrument making and (Peru), Kolkata International The project will share best practice across theatre. Performance Art Festival the continent, bringing together artists and (India), Bbeyond (Belfast), communities who have sought asylum or refuge Live Art DK (Denmark), to share stories of survival, regrowth, home, Performance Space (UK), forgetting and commemorating. Buzzcut (UK), Museum of Queer Arts (Greece), Galerie Delivery lead: West Yorkshire KUB (Germany). Playhouse (UK).

BUS PASS A large scale performance project on buses, involving thousands of people over the age of 60, led by an international collective of older artists, Bus Pass will explore shared experiences of care and community and how cities can create the best conditions in which to grow old.

Delivery lead: The Performance Ensemble. Partners: National Hungarian Theatre (Hungary), Creative Ageing International (Ireland), Théâtre Sans Frontières (UK), Theatre 509 (UK), Centre for Community Cultural Development (Hong Kong), LaBodega Estudio de Grabacion (Spain). Exposure, Manuel Vason and Jo Bannon Jo Exposure, and Vason Manuel Spark Drummers, Light Night Leeds 2016

34 35 This programme has been informed by an LEEDS CHILDREN’S CINEMA WRITING EUROPE extensive consultation with children and Leeds Children’s Cinema will be a new ’s Studio12 will deliver a Voice young people that has sought to hear and dedicated city centre hub where children, Europe-wide film project reaching out across amplify their hopes and dreams for 2023. They young people and their families can watch, the continent to connect young writers, artists, We hear and understand a city through its are our inspiration. make, play and learn with film. spoken word performers and filmmakers with words, music, action, movement and language. established directors, poets and screenwriters. And yet children and young people in the UK INCUBATING THE FUTURE Co-designed with children it will comprise A new collection of short films exploring our bid and across Europe are inheriting a political and Incubating the Future is a creative development a cinema screening films by and for children themes through a youth lens, will be distributed social landscape in which they have had little or programme helping to form the young creative including Virtual Reality and 360˚ immersive online and screened at festivals. no say. entrepreneurs who will be cultural leaders in film. Leeds leading up to 2023 and beyond. Working Delivery lead: Studio 12. This theme recognises that Leeds, while with over 400 young people from across the city, It will be programmed by a pan-European Partners: The Writing Squad (UK), Leeds aspiring to be a child friendly city, can still do the programme will create opportunities and children’s network and include studio spaces International Film Festival much more to improve its urban environments raise the aspirations, social and creative capital for film-making, animation and scriptwriting. (UK), Dortmunder U (Germany), and increase cultural opportunities for all. It also of young people who may not think culture is A touring cine-mobile will take programmes British Library (UK), Film recognises the creative and social potential to for them. It will build an infrastructure within and activity out to local neighbourhoods and Roundhouse. connect children and young people across and out of the city that will provide experiences, make connections to the city centre. Leeds and across Europe. skills and support structures to nurture new and ADDITIONAL PROJECTS INCLUDE: diverse voices for culture and connect young Delivery lead: Leeds Film. Therefore, we are dedicating Voice to people with creative innovators in Europe and Partners: European Children’s Film Three Conversations children and young people. It represents our globally. Association, Dortmunder U A programme connecting Leeds’ 272 schools to commitment to Leeds’ ambition to be the best (Germany), Maisons Folies et European artists and students. city for children and young people to grow up in, Delivery lead: The Cultural Institute, Flow (France). founded on UNICEF’s global movement of Child University of Leeds. Take Your Place Friendly Cities. Project partners: Leeds Beckett University, I PREDICT A RIOT An international theatre project connecting Leeds Trinity University, Leeds A festival of live performance and intervention young people across the world, live and online, Arts University, Northern created, curated and produced entirely by led by Common Wealth in partnership with School of Contemporary children and young people. I Predict a Riot (a Hetpalais (Belgium) and Chicago’s Albany Park Dance, Leeds College of working title from a song by Leeds band The Theater Project (USA). Music, The Geraldine Connor Kaiser Chiefs) will be what children and young Foundation, NCOP, ArtForms, people want to see, what they want to say, and Baby Trees IVE, East Street Arts, Together how they want to say it. The festival team will In 2023, we will plant 10,000 trees – one for every for Peace. be a group of 7-15 year olds, who will find the child born in the city. The project includes an shows, create images, choose the music, make artist residency linked to the city’s maternity the food and promote the programme. They units and provides a carbon bank to partly offset will be supported by so-called ‘expert’ adults, the environmental effects of our programme. including the project leads, Bristol’s MAYK. It will be a party – and hopefully we will be invited! Thirteen A gifting project to teenagers inspired by Delivery lead: MAYK. Finland’s baby boxes.

European Youth Summit Exploring voice, influence and change and featuring a wrap-around culture programme and city take-over by young people. Writing Britain, Studio 12

36 37 YORKSHIRE SCULPTURE INTERNATIONAL people who live here, guided by their daily lives, NO BORDERS Yorkshire Sculpture International will firmly revealing the hidden; Consume – bringing to the Leeds provides the ideal conditions for Room position Yorkshire as a centre of excellence for fore the alternative, independent, community- musicians to experiment and collaborate. sculpture, building on the region’s history and led food and drink offerings Leeds has inspired No Borders pays homage to contemporary commitment to collecting, commissioning, and incubated. musicians and composers across Europe and Leeds has a long history of makingRoom for the exhibiting, studying and promoting modern and the globe who cross boundaries of form, genre new: new people, new ideas, new artists. There contemporary sculpture. Central to this Delivery lead: East Street Arts. Partners: and country. is something about this place, this city: a quality vision is a dedication to creating professional Stockholm Environment and a creative state of mind that allows space development opportunities for artists locally Institute, Assembly House This includes: The Edge – looking at the for artists, academics, scientists, sports people, and internationally, together with the ambition Studios (UK), Pro Progressione breadth and diversity of Jazz across Europe chefs, engineers and citizens, to grow, define to establish a new centre for sculpture (Hungary), N55 (Denmark), and celebrating Leeds’ experimental scene; new styles, concoct new flavours, find their flair, fabrication in Leeds within the city’s existing Studio Polpo (UK), Awesome Celebrating the anniversary of iconoclastic imagine new horizons, and shine light in dark infrastructure. Merchandise (UK), Northern Hungarian composer György Ligeti and corners. Monk Brew Co (UK), Leeds his influence on contemporary music and It will develop links between local and Beckett University (UK), musicians; European New Music Biennial – a It is vital for Leeds to ensure we have room international artists through mentoring, NUCLEO (Belgium). weekend celebrating contemporary to breathe. Room to play. Room to live, host, residencies and exchange projects and feature composition, with musicians and composers explore. Room to rest and reflect. Room to a series of sculpture commissions in the public LEEDS FILM OBSERVATORY from across Europe. re-imagine. realm, four major sculpture exhibitions and a A year-long programme of film and photography year-long public engagement programme. bringing audiences closer to the universe and Partners: Serious, PRS Foundation, The In 2023 we see Leeds building more room and to each other. Content will range from live NASA Southbank Centre, Leeds expanding that space. A space, a theatre, a Delivery partners: Henry Moore Institute, transmissions and telescope photography to College of Music, Leeds gallery, a street, a square, a park, a school, a Leeds Art Gallery, The astronomically aligned and originally curated International Concert Season, hospital, an office, a factory, in which to create, Hepworth Wakefield, and selections of film-making, exploring the ArtForms. make, debate, share, imagine and look to the Yorkshire Sculpture Park. meaning of our lives on Earth. future. GUEST AND HOST Building on the legacy of Louis le Prince, Leeds In Europe we face a decline in the one-to-one, Film Observatory will feature the film heritage intimate, thoughtful encounters with our of Leeds and the largest ever curation of short continental counterparts. The way we move film-making, embracing the world of social around the world is changing rapidly. Where media videos and the future of moving image as speed, quality and a voracious appetite to much as traditional film production. consume is present in our everyday, what is the extent of our hospitality as European cities? Delivery lead: Leeds Film. We will shift and disrupt our roles as guest and Partners: Austrian Cultural Forum, host, extending our homes, streets, shops, Croatian Audiovisual Centre, schools, parks and personal spaces to create a Czech Centre, Finnish Film culture of generosity and belonging. Foundation, Goethe-Institut, Irish Film Board, Norwegian This project will explore themes of: Sleep – Film Institute, Polish Cultural working with Copenhagen-based artist and Institute, Romanian Cultural architect collective N55 to build hand-crafted Institute, Swedish Film rooms co-designed with 50 participating Institute, Unifrance. neighbourhoods who will become our hosts in 2023; Move – inscribing new pathways for our guests to experience – routes mapped by the No Borders, Sorathy Kowar, Emile Holba Emile Borders,No Sorathy Kowar, Fun of Food Leeds Indie Food FestivalTom Joy2016,

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ADDITIONAL PROJECTS INCLUDE: Reimagining Architecture A Housing Expo and the creation of a virtual Q.14 Q.15 CLASSIC centre for architecture forming a new European   Four radical co-productions, re-framing plays resource and forum for the exchange of urban HOW WILL THE EVENTS AND ACTIVITIES, HOW WILL THE CULTURAL PROGRAMME from the European theatrical canon that explore design innovation. THAT WILL CONSTITUTE THE CULTURAL COMBINE LOCAL CULTURAL HERITAGE diverse identities, will premiere in Leeds and PROGRAMME FOR THE YEAR, BE CHOSEN? AND TRADITIONAL ART FORMS WITH NEW, tour internationally. PERMA INNOVATIVE AND EXPERIMENTAL A series of multi-disciplinary commissions CULTURAL EXPRESSIONS? 24 Hours for European and international artists and In February 2017, we launched an open call A digital installation with 24 screens will companies co-created with scientists and for ideas and received nearly 300 written capture 24 women in 24 time zones over 24 ecologists, investigating future living and proposals from artists and companies. Our programme will combine both the physical hours. Participants will be sourced through sustainability. Alongside the open call a series of engagement and intangible heritages of our city and connections between people in Leeds to family events, both live and online, elicited a broad multicultural population. members across the globe. Reading Rooms spectrum of ideas from people of all ages An internationally significant new commission across the and beyond. International artists will be commissioned led by Theaster Gates (USA) will install reading to take three of the city’s most important rooms across the city to house international The programme outlined in this bid book has heritage sites (, Temple Newsam artist archives. developed from that process and represents and Armley Industrial Museum) as the frame the foundation of the programme for 2023. We for Triptych, a trilogy of works inspired by those are supporting short-listed projects to further sites and the theme of Fabric. develop ambitious artistic partnerships, a This is a programme that bursts with ambition. strong European dimension, budgets and The city’s richly detailed and grandiose We want this to be truly accessible and want to delivery plans. will become the canvas capture the imagination of new, international to a series of landmark outdoor projects friends. We will take risks; we will step out of our Each project has and will continue to be tested including Phoenix Dance’s new A Graphic Inspire comfort zone, embrace the new and the original, against the following lines of enquiry: artistic Novel in Dance and Circa’s Corde. spark curiosity and light fires of imagination and leadership, transformational aspiration, Leeds has an experimental, independent and inspiration. European dimension, scale, ambition and The 20th Century’s experiments in post-war established cultural landscape and these outreach, sense of place; and the legacy it social housing on a large scale definitively projects span multiple forms, including film, Our work is not complete however – we will will leave behind. inform our more recent cultural heritage. theatre, performance, architecture, visual arts, continue to develop the Artistic Programme, They will be explored and given a new vision agriculture, food, heritage, literature and music. to secure european and national partnerships Our final bid book will describe around half by Pauline Mayers’ and Nicola Greenan’s across the project, to work up additional of the proposed programme for our year as Attack, a large-scale outdoor spectacle. We have set no hierarchy of experience, we projects. We look forward to the opportunity host with the remaining 50% curated by the value the scientists, teachers, engineers, to develop the programme for the second bid appointed Creative Director of Leeds Culture A series of projects will explore and challenge philosophers, sociologists and community phase. Trust and their team. Through its funding traditional forms, inviting independent leaders who have brought their ideas to the contract Leeds City Council will hold Leeds producers and the city’s institutions to table, as well as the artists involved. Culture Trust accountable for the delivery of collaborate in new and ambitious ways. the programme as specified in the final bid book. Flow is a collaboration between Opera North, The Tetley and West Yorkshire Playhouse and is imagined as an epic but intimate interdisciplinary opera in nine parts taking place along the River Aire. Yorkshire Sculpture ParkYorkshire

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The firstYorkshire Sculpture International THE EAST LEEDS PROJECT (ELP) responds to Leeds’ recent heritage as the Q.16 Q.17 The ELP will be a major new visual art and crucible in which the artistic lives and careers   public realm programme that will occupy of luminaries such as Henry Moore and Barbara HOW HAS THE CITY INVOLVED, OR HOW PLEASE GIVE SOME CONCRETE EXAMPLES green spaces in a wide corridor of land and Hepworth were formed. This new triennial will DOES IT PLAN TO INVOLVE, LOCAL ARTISTS AND NAME SOME LOCAL ARTISTS AND space in East Leeds. The project will be led by re-imagine the form, its function in the public AND CULTURAL ORGANISATIONS IN THE CULTURAL ORGANISATIONS WITH WHICH international and Leeds-based curator Kerry realm and a new depth of engagement. CONCEPTION AND IMPLEMENTATION OF COOPERATION IS ENVISAGED AND Harker. THE CULTURAL PROGRAMME? SPECIFY THE TYPE OF EXCHANGES IN The Servant, Martin Green (of Lau) will bring QUESTION. The ELP is a way to think through the issue of Mühlen’s cautionary tale of industrial growth deprived ‘east ends’ that many cities across and its effects on working people to life. The inspiration and energy of local artists, Europe have in common. The ambition is to producers and organisations are key to the Examples of working with local artists enhance the aspiration and skills of those who Traditional and contemporary collide in Pablo, success of our bid. and producers include: live in East Leeds and to create a stronger a project that revives circus in Leeds – once sense of collective ownership over how this a thriving democratic art form in the heart It is through their input into the research, PABLO area might develop. of the city. Leading contemporary circus development, curation and delivery that we will The moving and little-known story of performers will expose the hidden story of ensure our programme has integrity, longevity Pablo Fanque, the first Black British circus The project brings together cultural and black impresario Pablo Fanque within a new and adds value to the European Capital of impresario, immortalised on the cover of The community arts organisations working at specially designed ‘big top’. Culture project. Beatles album, Sgt. Pepper’s Lonely Hearts a local level in the area, including Canal Club Band. The project will be created and Connections, Wyke Beck Valley Friends, Space CLASSIC will be a series of productions of Local artists and companies have participated led by local circus company Urban Angels 2, Chapel FM, Gipton Gala as well as parks, European dramatic works in their original in a series of public meetings and workshops and supported by international circuses. health and education organisations. The ELP languages with a diverse team at the helm. The across the city over the last two years. These Pablo’s story will be shaped by artist, writer is also building links with Rotterdam-based, project places a contemporary conversation consultations have been at the core of the and academic Joe Williams. Leeds producer internationally-renowned artist and innovator around diversity and identity into the context of development of the themes detailed in this Rosalind Coleman will lead an international Daan Roosegaarde. a past epoch’s characters and representation, bid book, in the development of our vision and creative team. and will include a co-production of John Lyly’s mission and in the aims and ambitions detailed Nine artworks in sculpture, music, dance Sapho and Phao, an Elizabethan play, directed in our Culture Strategy. and film, each with a distinct community by Emma Frankland. involvement, will connect Leeds to its wider An Artistic Advisory Group was convened in region through innovative land art, inspired by October 2015 and is comprised of artists and the Aire. representatives of local cultural organisations, and includes writers, broadcasters, LAND GRAB choreographers, curators and community Led by Leeds-based company Invisible Flock, practitioners. Land Grab will be a series of beautiful, living installations, located in neighbourhoods In addition, we appointed Emma Beverley, across Leeds and employing creative and Matt Burman and Jenny Harris, a team of three digital technologies. These projects will allow Leeds programmers from the independent audiences to physically experience remote sector who already have extensive national landscapes and use new innovations to and international experience, to develop the capture, rebuild and re-imagine the effects of initial Artistic Programme for our application. climate change around the world. After the open call for projects a workshop in May 2017 was attended by over a hundred local artists and companies as well as representatives of national organisations including the Live Art Development Agency, British Council and Royal Institute of British Architects. Light Night Leeds 2016, Andy Lord

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Europe to its citizens. From its beginnings in Q.18 January 2014, our bid continues to have full  support from across the political spectrum in PLEASE CONFIRM AND SUPPLY Leeds. The All-Party Parliamentary Group for EVIDENCE THAT YOU HAVE BROAD AND Yorkshire, comprising all the regional MPs, has STRONG POLITICAL SUPPORT AND A also agreed to support our bid. SUSTAINABLE COMMITMENT FROM THE RELEVANT LOCAL, REGIONAL AND These commitments are sustainable as the NATIONAL PUBLIC AUTHORITIES. European Capital of Culture project features in the council’s published Strategic Plan, and is also a key action of Leeds’ Culture Councillor Judith Blake is the first female Strategy, both running until 2030. The council Leader of Leeds City Council. When she has formally agreed all-party support for the became Leader in May 2015, the first decision budget and vision of the bid. she made was to keep culture, the economy and international relations under her own direct There is full support in the wider region and responsibility. She also took Leeds back into we have received letters from all of the public the EUROCITIES network. authorities, shown below.

Councillor Blake is the chair of the Core Cities In addition to their involvement in specific group, which represents all the major UK projects in the Artistic Programme and the cities outside London. In that capacity she advance programme, we have held discussions has represented Core Cities within EUROCITIES with national organisations regarding support political meetings, and has contributed to for our year, including: Arts Council England, debates around Brexit and reconnecting Heritage Lottery Fund, Creative England and British Council.

OUR FRIENDS IN YORKSHIRE

Capacity to deliver CORE CITIES IN THE NORTH OF ENGLAND OTHER PUBLIC/PRIVATE ORGNANISATIONS Leeds City Stompers, Grayson Chloe

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BY TRAIN Q.19a Q.19b is the busiest transport Q.19c   hub in the north of England, at the heart of the  PLEASE CONFIRM AND EVIDENCE THAT WHAT ARE THE CITY’S ASSETS IN TERMS city centre, 27% of visitors arrive by rail (a high WHAT IS CITY’S ABSORPTION CAPACITY IN YOUR CITY HAS OR WILL HAVE ADEQUATE OF REGIONAL, NATIONAL AND proportion by UK standards). TERMS OF TOURIST ACCOMMODATION? AND VIABLE INFRASTRUCTURE TO HOST INTERNATIONAL TRANSPORT? THE TITLE. EXPLAIN HOW THE EUROPEAN By 2019 there will be a 52% increase in CAPITAL OF CULTURE WILL MAKE USE OF the number of morning peak seats on Leeds has a total accommodation of 10,997 AND DEVELOP THE CITY’S CULTURAL Leeds is in the middle of the UK and it is TransPennine Express trains into Leeds. There beds, with over 19,000 beds across the INFRASTRUCTURE. easy to get here: is a significant programme of investment Yorkshire region. and redevelopment in place to transform the BY PLANE existing station. The city has 68 hotels and the University The city will use our extensive existing cultural Leeds Bradford International Airport, situated of Leeds and Leeds Beckett University infrastructure, and many of our projects will 11km from the city centre, welcomes direct The city has experience of working with travel have access to 4,550 rooms, which would also happen in unexpected venues. We will flights from over 75 cities, including eight UK operators to increase transport capacity for be available during holiday periods and for create new venues in pavilions, buses, homes, destinations and the key European hubs of key events, such as the Tour de France Grand conferences, artists and youth residential use. shipping containers, warehouses, vacant Amsterdam, Paris and Berlin. It serves a range Départ. shops, car parks and even high up in the sky. of outgoing destinations, including Austria, There are caravan and campsites on the Croatia, Cyprus, the Czech Republic, Denmark, BY BUS AND CAR outskirts of the city and a large stock of bed Projects such asThe Lighthouse, Yorkshire France, Germany, Greece, Hungary, Italy, Malta, Leeds has direct motorway links north, south, and breakfast accommodation to the north of Sculpture International and Icing the Donut the Netherlands, Portugal, Poland, Spain, east and west and is well-connected by low the city. Over 40% of visitors currently stay with will create new and reinvent existing cultural Switzerland and Turkey among its European cost bus routes across the UK, and is investing family and friends and there is a growing Air infrastructure. routes. The airport is home to Jet2, flies KLM, €196.62 million (£174 million) to transform BnB and serviced accommodation market. Ryanair and British Airways, and developments public transport links in the city, including The city will provide the backdrop to host the are planned with increased capacity, route sustainable park and ride schemes, and cycle Our research estimates that Leeds will need to ‘closing’ ceremony at the start of the year, with development and a direct train link. infrastructure. grow hotel bed stock from 6,000 to 8,541 beds Light Night Leeds moving to January, inviting by 2023. Currently there are 23 hotels planned residents to celebrate the city’s cultural Manchester Airport is a 90-minute drive which would deliver an additional 2,656 beds, heritage from the last 400 years. and is accessible directly by train. It serves exceeding the growth required. This will provide 199 destinations, including over 100 UK and the necessary demand, quality, brand, choice By the end of the year there will no longer be European cities. and price of bed stock to accommodate unexpected venues for culture. Residents will visitors to Leeds in 2023. expect to come across culture in every corner of the city, and embrace the major cultural QUESTION 19B: LEEDS DOMESTIC TRAVEL TIMES houses as rooms for everyone. Edinburgh 251km London 280km QUESTION 19B: LEEDS BY AIR 3 Hours 2 Hours

Indicative flight times, Newcastle 163km Belfast 281km where direct flights 1.5 Hours 1 Hour are available Hull 101km Liverpool 102km 1 Hour 2 Hour

Birmingham 131km 2 Hours

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CULTURAL INFRASTRUCTURE LEEDS ARTS UNIVERSITY EXTENSION CITY SQUARE Q.19d PROJECTS €22.50 MILLION (£19.9 MILLION) €22.6 MILLION (£20 MILLION)  (COMPLETE 2018) (COMPLETE 2022) IN TERMS OF CULTURAL, URBAN AND WEST YORKSHIRE PLAYHOUSE The five-storey building will City Square is a major public space in the TOURISM INFRASTRUCTURE WHAT ARE €15.77 MILLION (£14 MILLION) accommodate art, design and city centre and the first ‘experience’ of THE PROJECTS (INCLUDING RENOVATION (COMPLETE 2019) performance facilities. A public gallery, the city and key gateway for visitors and PROJECTS) THAT YOUR CITY PLAN TO West Yorkshire Playhouse will be extended to together with an enterprise centre, will workers when arriving through the railway CARRY OUT IN CONNECTION WITH THE include a new experimental performance and allow the university to engage with station. ‘EUROPEAN CAPITAL OF CULTURE’ community space with high quality disabled businesses and communities. ACTION BETWEEN NOW AND THE YEAR access. The city is accelerating plans to remove OF THE TITLE? WHAT IS THE TIMETABLE URBAN AND TOURISM general traffic from City Square by 2021, FOR THIS WORK? REFURBISHMENT NFRASTRUCTURE PROJECTS allowing for the redevelopment of City €12.66 MILLION (£11.2 MILLION) Square by 2022. The desire is to create a (COMPLETE 2020) LEEDS SOUTH BANK world-class space which will allow social Leeds is a rapidly expanding city, with an An extensive refurbishment of this much The River Aire runs through the city, and interaction and can be used for events expected increase in population to one loved building. on its North Bank includes the core of the and activities. million by 2030. Leeds is on the cusp of city centre with the focus on retail, civic transformational growth, at a point that PROJECT BEETA buildings and cultural centres. LOWER KIRKGATE TOWNSCAPE will define it’s development for centuries. €621,500 (£550,000) HERITAGE INITIATIVE (COMPLETE 2018) The South Bank on the opposite side is €8.94 MILLION (£7.85 MILLION) Strategic infrastructure investments of Project BEETA will be developed by East Street Europe’s largest city-centre regeneration (COMPLETE 2020) over €169.5 million (£150 million) for cultural Arts, the largest provider of artist studio space opportunity. Rooted in the city’s industrial Built in 1711, this area of special historic interest facilities, as well as in the field of cultural in the UK outside London. The new site will past the site can provide the blueprint for included the First White Cloth Hall, reflecting education, will be completed before 2023. create a specialist Arts & how cities can manage their transition from the city’s role as the cloth trading centre of A rolling series of heritage and public realm Technology base for artists to collaborate, industrial powerhouses to support creative West Yorkshire. projects will contribute to an improved test and create new ways of working. and digital jobs for the future, with culture as a environment and experience for those who live, central enabler to these changes. GRAND THEATRE QUARTER work or play here. HYDE PARK PICTURE HOUSE €4.14 MILLION (£3.67 MILLION) €4.02 MILLION (£3.6 MILLION) Over 2,200 people participated in a recent (COMPLETE 2019) Urban and tourism infrastructure, including (COMPLETE 2019) public consultation on the South Bank. This programme of investment will restore a the billion-pound development in Leeds South Refurbishment will enable this historic, They identified culture and the arts as number of buildings, enhancing the area and Bank will be in development by 2023 with a gas-lit cinema to improve disabled one of the very highest priorities. The long term preservation. new City Park one of the first elements to be access and create a second cinema. aspiration for the area is to build on its completed. While these projects will improve existing support for creative businesses DIGITAL CONNECTIVITY facilities, accessibility, the environment and LEEDS BECKETT UNIVERSITY and enhance the cultural infrastructure. The city already hosts one of the three welcome for visitors in 2023, their key purpose CREATIVE ARTS BUILDING Investment in the South Bank will total internet exchanges in the UK (the others are in is longer term and is closely connected to the €84.75 MILLION (£75 MILLION) hundreds of millions of Euros and will be London) which connect directly to the global ambitions of the city’s Culture Strategy. (COMPLETE 2020) completed in a programme up to 2033. internet. Further investment is planned for The investment will create a new home One of the first sections to be delivered, extensive modern superfast high bandwidth for the Schools of Film, Music and and the centrepiece of the South Bank digital connectivity through both fibre and 5G Performing Arts, as well as the School of development, is a new city centre park. It technology. In addition to supporting virtual Art, Architecture and Design. The Creative will provide event spaces and potentially access to the Artistic Programme, it will enable Arts building will establish a new host parts of the closing and opening the creation of a online ticketing system for landmark for the city and will strive to ceremonies of Leeds 2023. the entertainment venues in the city. Pooling bring academia and industry together. resources will allow a robust, fit-for-purpose system, and provide scope for audience development, cost-effective marketing and cross-selling between venues and events.

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Leeds Culture Network tested levels of support Q.20 of people working in the arts and creative  industries in the city. Leeds West Indian EXPLAIN HOW THE LOCAL POPULATION Carnival shared #Leeds2023 information AND YOUR CIVIL SOCIETY HAVE BEEN with its 4,300 followers and reported INVOLVED IN THE PREPARATION OF THE favourable responses to Facebook posts APPLICATION AND WILL PARTICIPATE IN about the ‘Yes Leeds’ YEP campaign. THE IMPLEMENTATION OF THE YEAR? The conversation took on a life of its own. A motion of support was taken by the University From the outset, Leeds has adopted a of Leeds Student Union representing 30,000 genuinely people-led process. We began students. the conversation nearly four years ago on 7th January 2014, when Leeds City Council We were interested not solely in a Yes/No hosted a public meeting to address the answer but in how people thought it should question: should Leeds bid for European happen and if they had an interest in being Capital of Culture? involved. What benefits might it bring? What might people do as part of it? What activity 300 people attended and a show of hands would they plan? How might a street or supported the idea of bidding unanimously. neighbourhood be part of a European Culture This meeting ignited huge public interest. Capital year? During the week of the meeting the Twitter conversation reached 455,548 accounts with A PROJECT OWNED BY THE WHOLE CITY a combined exposure of 2.5 million. Among our findings people insisted that this project would have to be for everyone in the The city then took the conversation out further. city not just our cultural and business interests. A dedicated team spent the next 15 months It was to have a Steering Group independent of talking to people throughout the city, setting the council and supported by stakeholders, up citizens’ panels, and running online polls, politicians, citizens and partners in the city surveys and in-depth discussions. Focus and the wider region. groups were held with children and young people, politicians, community leaders, the With a strong mandate from our citizens clearly voluntary and education sectors and business. established, the council put out a public call The reach was wide and deep, for example for individuals passionate about the city, to put the team surveyed 42,000 children and young themselves forward to form the Independent people in the city. Steering Group for the Leeds bid. We received over 140 applications. In response to such The City Talking, an independent media enthusiasm we created a number of additional company based in Leeds, hosted three months advisory groups to advise on engagement with of conversations titled ‘Should Leeds Bid?’ communities, communications, fundraising, research, the Artistic Programme and on There was extensive support and coverage in developing new European partnerships and Involving our local media and by the city’s commentators international connections. and bloggers. Positive responses from a readership survey led Leeds’ daily newspaper, the , to declare support for the bid. In 2015 it ran a ‘Yes Leeds’ communities campaign to its 30,000 circulation. Transform Stories The Other Richardpart13, of

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In summer 2016, our Engagement Advisory We will recruit over 250 digital and community Leeds is a city of contrasts. 164,000 people, Group spoke to a wide selection of residents in volunteers committed to promoting the city Q.21 20% of our population, live in the 10% most Leeds at 11 community festivals and galas to and spreading word of mouth about the year.  deprived areas in England. While the impact of communicate directly to 3,000 people. We will encourage volunteer reviewers to HOW WILL THE TITLE CREATE NEW AND poverty can be found in all areas of the city, create an online dialogue about Leeds 2023. SUSTAINABLE OPPORTUNITIES FOR A WIDE there are specific concentrations of poverty in They asked residents questions about their RANGE OF CITIZENS TO ATTEND OR inner city areas that are isolated from the rest culture and their way of life along with their We will create opportunities for learning and PARTICIPATE IN CULTURAL ACTIVITIES, IN of the city by a 1970s network of roads. hopes for the city and the rest of Europe. It developing skills that will stay with people long PARTICULAR FOR YOUNG PEOPLE, included our citizens’ current feelings and after 2023. We particularly want to develop the VOLUNTEERS, AND THE MARGINALISED Work has already started through Incredible thoughts about bidding post the European skills and abilities of our children and young AND DIS-ADVANTAGED, INCLUDING Things, an artist-led pilot, to engage local Union referendum. people, as guardians of Leeds’ cultural future. MINORITIES? ELABORATE ON THE communities in thinking about the possibilities We are planning many opportunities for people ACCESSIBILITY OF THESE ACTIVITIES TO that 2023 might offer for sharing real and The answers surprised us because people who are new to cultural creation to develop PERSONS WITH DISABILITIES AND THE hidden stories of individual lives. remained highly positive about Leeds bidding programming in communities. ELDERLY. SPECIFY THE PARTS OF THE and relatively uninfluenced by the national PROGRAMME PLANNED FOR THESE Leeds has well developed community referendum a few weeks earlier. Diversity was We have learned that we need to allow GROUPS. initiatives with a city-wide tradition of the most valued Leeds attribute. There was time and space to develop the precious and annual festivals and galas, a great resource also strong criticism of the city as inaccessible sensitive conversations that will really bring from which to further develop the Artistic and difficult to move around. Leeds was people on board with the bid, and to develop Informed by our audience research, we will Programme. seen as a good place for children and young co-authored projects with our communities engage with groups living in pockets of Leeds people to grow up in, yet with poor quality and that have genuine appeal and impact. who may not have frequent, deep, or indeed OUR ARTISTIC PROGRAMME WILL SEEK TO uninspiring public spaces. Their views have any engagement with cultural activities going ENGAGE WITH A WIDE RANGE OF AUDIENCES directly led to the development of our Artistic We will create a city welcome desk and have on in the city. THROUGH PROJECTS SUCH AS: Programme themes. volunteers at key public events. Often referred to as ‘hard to reach’ we believe Incubating the Future is a creative DEVELOPING ACTIVE CITIZENS they are ‘hardly reached’. development programme helping to support We have recruited and trained 30 volunteers 400 new, young, imaginative, innovative and with strong potential to become leaders once We will learn from Arts Council England’s creative entrepreneurs who will be the cultural we begin to recruit on a larger scale. Drawn national Creative People and Places initiative, leaders and voices for change in Leeds leading from different areas of the city, the volunteers and upscale its most successful ideas to Leeds up to 2023 and beyond. are taking the bid’s core messages back into 2023. Arts Council England has announced their local communities and contributing to €141.25 million (£125 million) funding in 2018- Three Conversations will ensure every child how the volunteer campaign progresses. This 22 for enhancing diversity and increasing the in the city has three conversations over the initiative builds on a legacy of volunteering that reach of art and cultural activity in areas with course of 2023: one with an international artist, began with the European Year of Volunteering low levels of engagement. We aim to access one with other international students and one in 2011, when Leeds worked with our twin cities this fund to support our programme. Research with a local artist. Around this, we will build a Brno, Dortmund and Lille. from Leeds 2023 will provide evidence to cities programme of artistic creation and exhibition/ across Europe. performance by young people, teacher training, and raise aspirations for children We will prioritise listening to young, older, and across our city. marginalised people whose voices have not been heard. Leeds 2023 will develop ideas with communities including prisons, homeless shelters, care homes.

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Health and wellbeing We are also surveying 1,500 people over a Working with Schools to Our Artistic Programme explores how the Q.22 12-month period to build a picture of their promote arts education arts contribute to well-being. Leeds has a  awareness, attendance and expenditure With 135,000 young people of school age in the relatively high level of working-age adults EXPLAIN YOUR OVERALL STRATEGY on culture. city, this is a sizeable audience. Voice focuses not in employment due to mental ill health. FOR AUDIENCE DEVELOPMENT, AND IN on children and young people and is vital for PARTICULAR THE LINK WITH EDUCATION An online survey of non-visitors is informing us developing the next generation of makers and We will collaborate with the National Health AND THE PARTICIPATION OF SCHOOLS. about the perceptions and barriers to visiting audiences. Service on a public engagement programme Leeds. Early findings suggest that only 1 in 5 and an international conference on health visitors come to Leeds for culture, and that Although the UK is a world leader in creative and well-being around key arts projects such Our audience development strategy is informed local audiences do not associate the city with industries, it is at a crisis point in arts and as Grief Series which explores experiences of by research. As part of our bid we have, for the a strong cultural offer. cultural education, with a 60% fall in take-up death and bereavement and Thirteen which first time, brought together audience data from of arts GCSEs threatening to undermine our investigates the pressures on teenagers 16 theatres and galleries in the city. position. There is a danger that arts subjects in reaching adulthood. UK schools will be driven out of the curriculum. Working with research company The Audience UK schools are prioritising STEM (Science, Removing Barriers Agency, we examined current arts attendance technology, engineering, and mathematics) We are collecting data on cultural event using an 8-point segmentation model. We subjects, rather than guiding young people to attendance to feed into our plans to widen examined the barriers to pricing for different the creative industries. audiences. We will use our findings to ensure audiences including families and young people. that all parts of the community are included. One of our key ambitions is to reach new audiences and participants in the five wards Leeds has a track record in working towards with lowest cultural attendance. The disparity being a welcoming city, although there is still of cultural engagement in the city is evidenced QUESTION 22: LEEDS CULTURAL ENGAGEMENT IN A TWO-TIER CITY a long way to go. There are many examples, in the table opposite and on page 55. including Leeds being the first UK Local Cultural attendance and engagement by ward Source: Audience Agency, Sept. 2017 Authority to receive a Gold Standard ‘Attitude Leeds has a markedly higher proportion of is Everything’ award for improving deaf and young people aged 18 to 35 than the national Above Leeds Average Cultural Penetration Below Leeds Average Cultural Penetration disabled people’s access to live music. average. Calverley / Farsley Leeds City Council, cultural venues and The research shows that many of our Moortown Ardsley / Robin Hood producers in the city are working towards audiences are quite traditional. We will use high Harewood / physical access improvements to every profile events to attract people to the city and Hyde Park / Woodhouse cultural venue by 2023. Our Artistic Programme to drive interest in the press and social media. Morley North will incorporate signing, interpretation, relaxed Audiences who have been to existing events Adel / Wharfedale City / performances and dementia friendly policies. such as Light Night Leeds and Transform Wetherby festivals will be encouraged to experience new Kipped / Metheley There will be many free events during 2023. European work. Headingley Otley / Yeadon Many of our cultural organisations are also Rothwell Morley South looking at a ‘Pay What You Feel’ approach so Our audience survey has shown that more / Rawdon that price is not a barrier. than half of ticket income for the city’s main Kirkstall Farnley / Wortley venues comes from outside the city. However Temple Newsom Bramley / We will programme cultural events in everyday 60% of people in Yorkshire are known to attend / Killingbeck / places and spaces: streets, parks, squares, arts events but have never been to one in Armley leisure centres, health centres, schools and Leeds. This is a key target segment including libraries in neighbourhoods. ethnically diverse populations in areas such as Beeston / Holbeck Bradford and Huddersfield. Burnatofts / Richmond Hill The THINK 2023 Group will lead the way for Gipton / Harehills young people to be curious, questioning and active in Leeds. 20 10 0 -10 -20

54 55 In 2016 we created a forum bring together There is a 40-year history of culture and head teachers which allowed us to share the education work by the city’s arts companies. vision for Leeds 2023. The head teachers were We have experienced specialist arts and keen to advocate the value of arts and cultural education practitioners, with a strong network education in delivering a broad curriculum for of youth theatre companies. children. The meeting revived their appetite to work on an international level and led to Opera North has successfully delivered a many becoming partners in ERASMUS+ and project in three Leeds primary schools based E-Twinning with France, Germany, Finland on the widely regarded El Sistema programme and Sweden. This has led to the creation of a of children and youth orchestras in Venezuela. Cultural Education Partnership, to put arts and It is successfully transforming the lives and culture back into the curriculum. attainment of children in deprived communities using the power and disciplines of community- Our bid will support the Leeds Cultural based orchestral music-making. Education Partnership with the creation of a new place-based curriculum. A pilot has been West Yorkshire Playhouse’s First Floor Space created using the story of the Leeds West provides opportunities, skills, knowledge Indian Carnival as a case study. Each story and confidence for young people to go on to will have a set of resources including images, employment or further education. films, suggested activities and links to workshops. Over 85% of young people in Leeds (162,500) have a Breezecard discount leisure card. We want to learn from other European cities and develop an App for Breezecard and link it to a transport offer for Leeds children and young people.

QUESTION 22: ACTIVITIES

QUESTION: Which activities do you take part in while in Leeds?

Shopping 44% Eating Out 32% Visiting Attractions 31% Pubs / Bars / Nightclubs 12% Arts Events / Festivals 10% Other 10% Parks & Gardens 7% Walking 6% Child Friendly 5% Business 5% Source: Watching Sport 4% Leeds Visitor Profiling Management Theatres 4% Research Completed Sports Participation 2% by NGI Solutions Photography 2% Commissioned by Conference 1% Leeds 2023 Faith Related 1% 05/07/2017

& Organisation Yorkshire Playhouse West of production Barnbow Canaries, Robling Anthony

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The council has seen its overall government Instead it builds a more sustainable and mixed Q.23 budget reduce significantly since 2013/14. Q.25 budget model that recognises the austerity  However as a percentage of expenditure,  measures affecting local government while WHAT HAS BEEN THE ANNUAL BUDGET the culture budget has remained stable. WHICH AMOUNT OF THE OVERALL securing a core contribution of €13.56 million FOR CULTURE IN THE CITY OVER THE LAST The figures below do not include expenditure ANNUAL BUDGET DOES THE CITY INTEND (£12 million) cash and an estimated €3.96 5 YEARS (EXCLUDING EXPENDITURE FOR on capital, libraries or school music. TO SPEND FOR CULTURE AFTER THE million (£3.5 million) in-kind from Leeds THE PRESENT EUROPEAN CAPITAL OF EUROPEAN CITY OF CULTURE YEAR? City Council. Other projected local support CULTURE APPLICATION)? comes from universities and colleges and regional agencies such as the Local Economic In order to secure the legacy for 2023 an Partnership and West Yorkshire Combined additional €1.13 million (£1 million) per year will Authority. QUESTION 23: Annual budget for Annual budget for Annual budget for be invested in culture from 2024 onwards. The Year culture in the city culture in the city culture (% of the council formally agreed this on 17th July 2017. The model includes estimates for the Arts GBP EUR city’s annual budget) We are aiming to grow this into an annual €4.52 Council, other national lottery distributors million (£4 million) legacy fund. and agencies such as the British Council. 2013/14 £22,884,454 €25,859,433 1.04% Not including inflation and other factors, the It is important to note that this is the proposed 2014/15 £23,153,260 €26,163,184 1.12% additional investment will mean the council’s operational budget for Leeds Culture Trust annual budget for culture from 2024 onwards only. It does not include additional funds that 2015/16 £22,367,936 €25,275,768 1.08% will be €25.43 million (£22.5 million). a third-party would raise to deliver artistic programmes which are funded by a grant 2016/17 £22,718,272 €25,671,647 1.14% from the Trust.

2017/18 £21,449,093 €24,237,475 1.10% Q.26 QUESTION 26:  Total income to cover operating expenditure INCOME TO COVER OPERATING EXPENDITURE: EXPLAIN THE OVERALL OPERATING BUDGET (I.E. EUR, GBP, FUNDS THAT ARE SPECIFICALLY SET ASIDE TO million million between many of the council programmes COVER OPERATIONAL EXPENDITURE). BUDGET and the programmes of Leeds Culture Trust, Q.24 SHALL COVER PREPARATION PHASE, YEAR €70.06 £62  the independent organisation that will deliver OF THE TITLE, EVALUATION AND PROVISIONS IN CASE THE CITY IS PLANNING TO USE the project. FOR THE LEGACY ACTIVITIES. GIVE A BUDGET FUNDS FROM ITS ANNUAL BUDGET FOR From The Public Sector OVERVIEW WITH FUNDS RAISED FROM PUBLIC CULTURE TO FINANCE THE ECOC PROJECT, For instance, Leeds Art Gallery, which is AND PRIVATE SECTOR. PLEASE INDICATE THIS AMOUNT STARTING financed by the council, will contribute EUR, GBP, % FROM THE YEAR OF SUBMISSION OF THE significantly to the visual arts programme. million million BID UNTIL THE EUROPEAN CITY OF CULTURE YEAR. This bid has been developed by a core council €55.60 £49.2 79.35% The income is set at €70.06 million (£62 million) team which will remain in place until Leeds with €14.01 million (£12.4 million) already Culture Trust has appointed its Chief Executive confirmed. The income model differs from From The Private Sector Leeds City Council will invest an additional and other core staff. At that point (during 2019 previous UK European Capitals of Culture, as €13.56 million (£12 million) funding for the 2023 or thereafter) some of these staff may be it is less reliant on a single source of local EUR, GBP, (%) programme and will also maintain its current seconded to the Trust as part of the council’s authority income. million million culture budget of €24.3 million (£21.5 million) additional in-kind contribution to the project. per year. €14.46 £12.8 20.65% The council has used existing budgets to Although the annual budget for culture will support the bid process with every £1 levering not be used directly to finance the European at least £4 from other public and private Capital of Culture, there will be a strong synergy sector sources.

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A figure for sponsorship of €9.04 million (£8 On 1st June 2017, the Leaders of the five West million) is a conservative estimate. Leeds Q.27 Yorkshire local authorities plus the City of York has already secured 15 major private sector  Q.28 Council and Harrogate Borough Council agreed  partners for the bid process, as well as INCOME FROM THE PUBLIC SECTOR: to support an allocation of €395,500 (£350,000) HAVE THE PUBLIC FINANCE AUTHORITIES financial input from the Business Improvement WHAT IS THE BREAKDOWN OF THE to the project in 2019, to assist with start-up (CITY, REGION, AND STATE) ALREADY District. The budget also includes around INCOME TO BE RECEIVED FROM THE costs for Leeds Culture Trust. VOTED ON OR MADE FINANCIAL COMMITMENTS €4.52 million (£4 million) from trusts and PUBLIC SECTOR TO COVER OPERATING TO COVER OPERATING EXPENDITURE? IF philanthropy. EXPENDITURE? [IN A TABLE, GIVE AN In addition, all five council Leaders from across NOT, WHEN WILL THEY DO SO? OVERVIEW OF THE INCOME FROM THE West Yorkshire have recognised the likely call The Leeds bid is based on a budget for the PUBLIC SECTOR. on further regional funding sources to support preparation phase, 2023 and first quarter of the project. On 17th July 2017, Leeds City Council’s Executive 2024 with plans for a legacy budget of €4.52 Board agreed the council’s commitment to million (£4 million) a year additional to that The table below gives the breakdown from operating expenditure of €13.56 million (£12 shown in the table below. public sector and other sources. A share of million) for the European Capital of Culture over 50% of funding from local and regional project, 19% of all project income has therefore Q.29 sources reflects the scale of the city and its  been secured. significant commitment to the bid, including WHAT IS YOUR FUND RAISING by our universities. STRATEGY TO SEEK FINANCIAL Whilst 2023 is outside of the budgetary SUPPORT FROM UNION PROGRAMMES planning period for Arts Council England we A modest €3.33 million (£2.95 million) is / FUNDS TO COVER OPERATING have discussed potential funding with its assumed from European sources including the EXPENDITURE? senior officers in order to make a realistic Mercouri Prize, Creative Europe and ERASMUS+. estimate. The estimate is based on current levels of investment by the Arts Council into Due to uncertainty caused by the UK vote to Leeds organisations of €25.54 million (£22.6 exit from the European Union, we have been million) per year plus one-off awards of €14.01 cautious in our budgeting for European funding. million (£12.4 million) over the last 3 years. QUESTION 27: Income from the public sector to cover operating expenditure EUR GBP A key part of our proposal is that funding from Arts Council England has supported one- Leeds City Council should cover and provide a off revenue investments in major cultural Public Sector cash-flow for the core costs of operating Leeds celebrations which serve to promote the arts Culture Trust. This allows the Trust to apply in England. These include €12.92 million (£10.5 Leeds City Council €13,560,000 £12,000,000 for other sources, including Creative Europe, million) into Liverpool 08 (which included some Arts Council England* €15,820,000 £14,000,000 ERASMUS+ and other European funds for direct investment from National Government), Other lottery €7,345,000 £6.500,000 programme and educational activity. and €3.39 million (£3 million) into Hull 2017. Other regional €8,475,000 £7,500,000 National government (DCMS) €3,390,000 £3,000,000 Over the last two years we have built capacity On that basis Leeds City Council considers a National trusts €2.260,000 £2,000,000 in the city to bid for European Union funds minimum core investment of €13.56 million (£12 Other national €1,412,500 £1,250,000 and have held a number of workshops for the million) by the Arts Council to be a reasonable European Union €3,333,500 £2,950,000 creative sector on the impact of Brexit and estimate given the size of Leeds and reflecting which European Union funding opportunities the scale of investment to be made by the Total €55,596,000 £49,200,000 still exist. Workshops and one-to-one sessions council. have been led by EUCLID and the Creative Private sector €14,464,000 £12,800,000 Europe Desk UK. One of our sessions included We anticipate these figures could be formalised representation from the Creative Europe Desk at the point when a successful city has been Total €70,006,000 £62,000,000 Hungary and the Hungarian cultural sector, in announced. order to build links with potential partners from the Hungarian cities bidding for the title in 2023.

*ACE includes €15.82m (£12m) core and €2.26m (£2m) strategic touring

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These ongoing capacity-building activities companies in the region including Yorkshire have proved successful with four Leeds Q.30 Q.31 Water, Yorkshire Bank, Yorkshire Building organisations – Yorkshire Dance, Opera   Society and the digital company aql, as well North, Compass Live Arts and Leeds Beckett ACCORDING TO WHAT TIMETABLE SHOULD INCOME FROM THE PRIVATE SECTOR: WHAT as law firms, property developers, retailers, University – in the latest round of Creative THE INCOME TO COVER OPERATING IS THE FUND-RAISING STRATEGY TO SEEK transport operators, construction firms and Europe funding. EXPENDITURE BE RECEIVED BY THE CITY SUPPORT FROM PRIVATE SPONSORS? other local companies. AND/OR THE BODY RESPONSIBLE FOR WHAT IS THE PLAN FOR INVOLVING Leeds plays an active role within the UK’s PREPARING AND IMPLEMENTING THE SPONSORS IN THE EVENT? With our encouragement, our partners have Creative Industries Federation (CIF) in EUROPEAN CITY OF CULTURE PROJECT IF become increasingly active contributors to advocating the future participation of the UK THE CITY RECEIVES THE EUROPEAN CITY the bid, hosting events, sharing marketing in European Union funding programmes post OF CULTURE TITLE? Leeds has previously had a poor track record materials, offering opportunities for staff Brexit. for private sector sponsorship of cultural engagement and actively promoting Leeds activity. Our approach has therefore been to 2023 via their clients. See table below which provides headline build private sector support for the bid itself, cash-flow for the project from 2019 — 2024 whilst also engaging business interest in the We have set a realistic sponsorship target in city’s new Culture Strategy in order to build the bid, but hope to exceed our target given the awareness of potential cultural regeneration. achievements of both Liverpool in European Capital of Culture and Hull in the UK City of We set a target of attracting 15 major business Culture competitions. We have a set hierarchy QUESTION 30: Projected Cash-flow 2019 — 2024 partners to support a programme of pre-2023 of sponsorship benefits, which we are currently events and marketing. These events have testing with businesses. Source of income for operating expenditure (figures shown in GBP, millions) involved either a European programme theme or community engagement. The process has We also anticipate additional in-kind 2019 2020 2021 2022 2023 2024 Total enabled us to talk to over 100 businesses sponsorship from finance, legal, transport, (ECoC (1st Quarter) about Leeds 2023 in a cultural context. We hoteliers and transport operators. year) have secured around €585,000 (£450,000) for the bid period but more importantly, we have Leeds City Council 1.50 2.00 2.50 2.50 3.25 0.25 12.00 built relationships with a number of major Arts Council England (Core) 0.50 0.75 1.50 4.00 5.00 0.25 12.00 Regional Local Authorities 0.35 — — — — — 0.35 Other QUESTION 31: TOTAL 0.25 0.75 3.50 12.40 20.00 0.75 37.65 Private Sponsors CASHFLOW 2.60 3.50 7.50 18.90 28.25 1.25 62.00 Category Type of company Target 0.96 1.88 4.93 13.92 0.33 — 3 Headline Partners National phone companies, supermarkets, €3.39 million at €1.13 million (£1 million) utility services, financial services, universities, (£3 million) large-scale developers, Leeds-based Source of income for operating expenditure (figures shown in EUR, millions) businesses 6 Major Partners Leeds or Yorkshire-based companies, national €3.39 million 2019 2020 2021 2022 2023 2024 Total at €282,500 to €847,500 companies with significant Leeds presence, (£3 million) (ECoC (1st Quarter) (£250,000 to £750,000) large-scale developers year) 10 Regional Partners Local medium-sized companies, professional €1.13 million Leeds City Council 1.80 2.40 3.00 3.00 3.90 0.30 14.4 at €113,000 (£100,000) services, smaller developers (£1 million) Arts Council England (Core) 0.60 0.90 1.80 4.80 6.00 0.30 14.4 100 Leeds 2023 Local small and medium-sized enterprises €1.13 million Regional Local Authorities 0.42 — — — — — 0.42 Club Members (£1 million) Other at €11,300 (£10,000) TOTAL 0.30 0.90 4.20 14.88 24.00 0.90 45.18 CASHFLOW 3.12 4.20 9.00 22.68 33.9 1.50 74.40 TOTAL €9.04 million 1.15 2.26 5.91 16.7 0.39 — (£8 million)

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We are clear that the UK will be ineligible for Q.32 Q.34 Q.36 ESIF funding after its exit from the European    Union and we have been cautious in our OPERATING EXPENDITURE: PLEASE BUDGET FOR CAPITAL EXPENDITURE: WHAT IS YOUR FUND RAISING STRATEGY budgeting. Leeds has never been eligible PROVIDE A BREAKDOWN OF THE WHAT IS THE BREAKDOWN OF THE INCOME TO SEEK FINANCIAL SUPPORT FROM for Objective 1 Structural Funding and as a OPERATING EXPENDITURE. TO BE RECEIVED FROM THE PUBLIC UNION PROGRAMMES / FUNDS TO COVER result, our capital programmes have never SECTOR TO COVER CAPITAL EXPENDITURE CAPITAL EXPENDITURE? been reliant on European Union funding. As IN CONNECTION WITH THE TITLE YEAR? highlighted in question 29, Leeds is working Operating expenditure shown in the table below. hard to advocate for the best possible result There are no plans to seek financial support for our creative industries sector from the The budget is based on the appointments of The table opposite shows funding from the from ESIF or other European Union programmes Brexit negotiations. key staff from 2019, with a full team in place City (comprising the council, education to cover capital expenditure. from 2021. A further sum has been earmarked providers and private sector) and nationally within programme budgets to build capacity in (comprising Government and National Lottery, the cultural sector and external partners. for the cultural projects listed in question 19d). QUESTION 36 National funds inc. Leeds City Other Total Investments in the education sector are largely National Lottery Council sources At €13.33 million (£11.8 million), staffing and self-funded from the organisations themselves overheads account for 19% of the overall through reserves and loans. West Yorkshire €7,458,000 €6,282,800 €2,034,000 €15,774,800 budget with further in kind support through Playhouse £6,600,000 £5,560,000 £1,800,000 £13,960,000 secondments. Leeds Town Hall €12,656,000 €12,656,000 Q.35 £11,200,000 £11,200,000  HAVE THE PUBLIC FINANCE Q.33 Project BEETA €621,500 €621,500  AUTHORITIES (CITY, REGION, STATE) £550,000 £550,000 PLANNED TIMETABLE FOR SPENDING ALREADY VOTED ON OR MADE FINANCIAL OPERATING EXPENDITURE (OPTIONAL AT COMMITMENTS TO COVER CAPITAL Hyde Park Picture €2,712,000 €881,400 €474,600 €4,068,000 PRE-SELECTION STAGE). EXPENDITURE? IF NOT, WHEN WILL House £2,400,000 £780,000 £420,000 £3,600,000 THEY DO SO? Leeds Beckett €84,750,000 €84,750,000 We will provide this information in our final bid University £75,000,000 £75,000,000 book. No regional or European Union funds are allocated to these projects. Leeds Arts University €22,498,300 €22,498,300 £19,910,000 £19,910,000 QUESTION 34: Kirkgate / €1,695,000 €7,243,300 €8,938,300 Breakdown of operating expenditure GBP EUR % White Cloth Hall £1,500,000 £6,410,000 £7,910,000 Programme expenditure £41,000,000 €46,330,000 66.13% Grand Theatre €1,310,800 €2,825,000 €4,135,800 Quarter £1,160,000 £2,500,000 £3,660,000 Promotion and marketing £7,000,000 €7,910,000 11.29% City Square €14,125,000 €8,475,000 €22,600,000 Wages, overheads and administration £11,823,438 €13,360,485 19.07% £12,500,000 £7,500,000 £20,000,000 Other TOTAL €25,990,000 €144,719,100 €5,333,600 €176,042,700 Volunteering £1,000,000 €1,130,000 1.61% £23,000,000 £128,070,000 £4,720,000 £155,790,000 Contingency £1,176,562 €1,329,515 1.90% (14.76%) (82.21%) (3.03%) TOTAL £62,000,000 €70,060,000

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We will recruit a Chair for Leeds Culture Trust in Q.37 Q.39 Q.40 Spring 2018.    ACCORDING TO WHAT TIMETABLE SHOULD WHAT KIND OF GOVERNANCE AND HOW WILL THIS STRUCTURE BE The Creative Director will work closely with THE INCOME TO COVER CAPITAL DELIVERY STRUCTURE IS ENVISAGED FOR ORGANISED AT MANAGEMENT LEVEL? the Director of Engagement & Legacy whose EXPENDITURE BE RECEIVED BY THE CITY THE IMPLEMENTATION OF THE EUROPEAN PLEASE MAKE CLEAR WHO WILL BE team covers: informal and schools education, AND/OR THE BODY RESPONSIBLE FOR CAPITAL OF CULTURE YEAR? THE PERSON(S) HAVING THE FINAL community engagement, capacity building and PREPARING AND IMPLEMENTING THE RESPONSIBILITY FOR GLOBAL volunteering. Other senior management EUROPEAN CAPITAL OF CULTURE PROJECT LEADERSHIP OF THE PROJECT? members include a Director of IF THE CITY RECEIVES THE TITLE OF The delivery of Leeds 2023 will be managed Communications and a Director of Fundraising EUROPEAN CAPITAL OF CULTURE? through an independent company, Leeds & Partnerships. SUPPORT FROM UNION PROGRAMMES / Culture Trust, which has already been founded The staffing structure of Leeds Culture Trust is FUNDS TO COVER CAPITAL EXPENDITURE? as a Limited Company and is in the process of based on the appointment of an experienced The Communications Director will be applying for charitable status. Executive Director and a Creative Director supported by staff within Visit Leeds, the City’s reporting to the Board of Trustees. destination marketing agency, which works on There is no current plan for Leeds Culture Trust The Trust will include trustees drawn from international and national marketing, high level to manage or receive money for any capital business, education, the arts and third sector The Executive Director has final responsibility press visits and conferences. projects in relation to the European Capital of who carry a range of relevant management for global leadership of the project. The Culture year. New projects may arise as the skills. The Trust will employ the core staff of Creative Director will have responsibility for The Director of Fundraising and Partnerships Artistic Programme develops, although in the Leeds 2023 with further posts being seconded delivery of the programme in the bid book will be responsible for the ongoing relationship majority of cases we would expect them to be from Leeds City Council, Universities and other and the development of the remaining artistic with the European Commission. delivered by other agencies. cultural partners aiming to ensure legacy after programme. the year. The timetable for recruitment envisages a Salaries will be competitive for all senior posts, search for Executive Director and Creative Leeds Culture Trust will be established as an reflecting the specialism, length of contracts Director starting as soon as the title is

educational charity under UK Charity Law, and level of responsibility for a €70.06 million awarded, with sufficient lead-in times for

Q.38 allowing it to access charitable and National (£62 million) project. We have also created them to start full time in 2019. The recruitment  Lottery funds as well as sponsorship that might a budget to recruit capacity in the form of schedule will then cascade through a series of SPECIFY WHICH AMOUNTS WILL BE SPENT FOR not otherwise be available to a local authority. European Programme Associates who will appointments in 2019-2020 with a full team in NEW CULTURAL INFRASTRUCTURE TO BE USED High-level tax advice has already been sourced provide high-level mentoring and network place for three years from 2021-2023. Contracts IN THE FRAMEWORK OF THE TITLE YEAR. and the Trust will seek VAT exemption in line links into Europe. of employment will reflect the need for legacy with similar bodies in the UK. and continuity.

Leeds is investing in its existing infrastructure The Trust will operate with a client service QUESTION 40: in order to deliver its 2023 programme, and will agreement from the council. The Trust will be LEEDS CULTURE TRUST TEAM STRUCTURE not create new culture infrastructure for the free to take independent decisions on budgets, title year. staffing, contracts and artistic programming with an agreed budget framework of delegation allowing its Creative Director an appropriate level of autonomy.

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Leeds has been learning from other cities Leeds City Council has over 200 staff within its Q.41 including Aarhus, Leeuwarden, Plzeň, Wrocław, Q.42 Culture Service including the areas of cultural  San Sebastián, Liverpool and Lille to build  policy, grant support, arts development and HOW WILL YOU ENSURE THAT THIS awareness and understanding of programming HOW WILL YOU MAKE SURE THAT events, as well as the Museums and Galleries STRUCTURE HAS THE STAFF WITH THE structures. THERE IS APPROPRIATE COOPERATION teams. APPROPRIATE SKILLS AND EXPERIENCE BETWEEN THE LOCAL AUTHORITIES TO PLAN, MANAGE AND DELIVER THE Leeds City Council has a progressive graduate AND THIS STRUCTURE INCLUDING It is anticipated that some council staff will CULTURAL PROGRAMME FOR THE YEAR scheme and we have trained and benefited THE ARTISTIC TEAM? be seconded to work for the Trust or to deliver OF THE TITLE? from four graduates. We hope to provide activity on its behalf. As these staff already space for up to ten graduates to work with have an understanding of the council, they the delivery team. We anticipate that the The relationship between Leeds City Council can use their existing relationships to facilitate We will deliver as much of the year from within increasing focus on apprenticeships in the UK and Leeds Culture Trust will be rooted in working across the city. the capacity and expertise of the city in order will provide opportunities to residents across shared values and an ethos of personal trust to ensure a sustainable legacy of skills after the city. formalised through legal contracts. The council will form a Readiness Board to the year. We also recognise that there are make sure the city is prepared to host the title. gaps and we will require external input and Our budget includes internships and PhD This relationship mirrors the well established This board, potentially chaired by the Leader experience. places, supported in-kind by universities and national ‘arm’s length’ principle where the UK of the council, will include all the regeneration, colleges. Government does not make or interfere with transport, development, events and security Despite having a number of highly experienced individual artistic decisions. We anticipate a agencies that have authority and resources in independent cultural agencies, Leeds has Our programme will also place emphasis smooth relationship but in case of conflict, this area. been unable to build effective career ladders in on building capacity – we have secured an both parties will agree a conflict resolution areas other than dance. One of our ambitions ‘in principle’ agreement to offer placement protocol using independent mediation. While the Trust’s primary relationship is with for Leeds 2023 is to see a change in capacity opportunities to the Clore Leadership Leeds City Council, partnership agreements across the city, from communities to larger Programme and to develop a European Clore A funding contract will be agreed between will also be developed with neighbouring organisations, giving a new generation Leadership course. Leeds Culture Trust and Leeds City Council. authorities, Leeds City Region Local Economic of young and diverse cultural leaders This commits the council to honour the Partnership and West Yorkshire Combined opportunities for training and development. We will adapt best practice HR and equal independence of the Trust in artistic decisions, Authority. opportunities in recruitment, training and and commits the Trust to deliver the We will work closely with national agencies support of our staff team. Leeds Culture Trust programme of the final bid book. such as Clore Leadership Programme, Culture will consider retention bonuses for key staff will and Creative Skills and the Creative Industries be applied to secure loyalty to the project. The agreement will also include the following Federation to maximise opportunities for commitments to ensure cooperation. apprenticeships, paid internships, placements and personal career development in the • The Leader of Leeds City Council will be city. We will also support a programme of a member of the Trust volunteering. • The council’s Chief Officer for Culture and A mentoring scheme will support a new Sport will be an observer on the Trust generation of young, diverse programmers and producers who will work alongside established • The Trust will share all its key documents professionals. The city aims to host a National and decisions with the council Creative Skills Conference to share experiences from both Leeds and other successful European Capitals of Culture.

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• Experience of working with cultural Q.43 organisations and creative producers Q.44 Q.45    • Exceptional communication skills ACCORDING TO WHICH CRITERIA AND HAVE YOU CARRIED OUT/PLANNED A RISK WHAT ARE THE MAIN UNDER WHICH ARRANGEMENTS HAVE • Ability to manage and inspire staff teams ASSESSMENT EXERCISE? WHAT WILL BE STRENGTHS AND WEAKNESSES THE GENERAL DIRECTOR AND THE THEIR RESPECTIVE FIELDS OF ACTION? OF YOUR PROJECT? • An understanding of the public, private and ARTISTIC DIRECTOR BEEN CHOSEN – OR third sectors WILL BE CHOSEN? WHAT ARE – OR WILL BE – THEIR RESPECTIVE PROFILES? • Diplomacy and political awareness We have conducted a detailed risk STRENGTHS WHEN WILL THEY TAKE UP THE assessment, identifying issues in the areas of • An international perspective APPOINTMENT? WHAT WILL BE THEIR capacity, finance, infrastructure, programme • Leeds is the third largest city in the UK RESPECTIVE FIELDS OF ACTION? • An understanding of marketing, digital and engagement. giving it the capacity to make a big impact marketing and research • Leeds has a very diverse population which The main risks were discussed in detail by the • Excellent understanding of strategic budget leads to artistic diversity and somewhere We have developed a recruitment timetable Executive Group, the Independent Steering management which can provide meaningful solutions to for all senior posts, beginning with the most Group and the Shadow Trustees of Leeds current European issues senior, alongside early appointment of roles Culture Trust. The risks were graded as Low, THE KEY CRITERIA FOR THE SELECTION such as IT and administrative support. We Medium or High and appropriate counter- • There is city-wide support for our bid OF THE CREATIVE DIRECTOR WILL BE: will use a recruitment search agency and actions have been outlined and plans made. through nearly four years of public a European search team to seek suitably engagement • Proven track record in the programming qualified candidates for the Creative Director • Capacity involved questions around a lack of and/or production of international cultural • There are good transport links to Leeds post and will advertise widely through UK and experience in the city to deliver a year of this events which sits in the middle of the UK international channels. scale, the loss of key personnel, shortages • A clear artistic vision of experienced producers and technicians • We have commissioned and will use Due to our city’s scale, overall creative and issues around failing to recruit quality research to inform our bid • Commitment to the programme plans in the management of Leeds 2023 requires staff Leeds 2023 bid • We have wide ranging support from business programme delivery by a number of artistic • Finance involved questions around defaults and the education sector directors. These, along with the engagement • A knowledge of European and UK cultural on key partner funds, the loss of Arts and education teams and the capacity building programmes • We have exciting new artistic partnerships Council England NPO funding, the failure to and legacy teams, will be led by the Creative with Europe already in development • An international perspective meet sponsorship targets and competition Director. from other events • Core funding and legacy funding is in place • High level skills in managing complex from the council as part of a credible budget Those involved in the recruitment process will cultural partnerships at local, national and • Infrastructure involved questions around include our Trust Chair, young people from our international level gaps in infrastructure, lack of hotel • We already have a developed cultural THINK 2023 Group, senior political leadership capacity, visitor resistance to Leeds as a infrastructure • Exceptional communication skills and external advisers including a previous destination, the challenge of multiple box • We have developed a co-produced Culture Director of a European Capital of Culture. We • Ability to inspire staff and teams - both offices, data failure, terror threats and Strategy to protect the legacy of our bid plan to start the recruitment of the Leeds within the Leeds 2023 company and in the changes in political leadership Culture Trust Chair in January 2018. cultural sector • Programme risks including local capacity, • Awareness of the digital and broadcast international programming and intellectual THE KEY CRITERIA FOR SELECTION OF opportunities of cultural programming property issues EXECUTIVE DIRECTOR WILL BE: • Commitment and ability to mentor and • Engagement involved the inability to • Business, cultural management, media or develop cultural capacity in the city and engage the whole population, dealing with city leadership background with European partners disaffected local artists or sector groups and countering negative national PR, • Experience of leading complex projects and post Brexit working with an independent board

70 71 WEAKNESSES This process directed us, to put the city’s energy into first developing a new Culture • Leeds is not known as a cultural destination, Strategy and to rebuild our European cultural or even as a strong European city networks in advance of bidding. Marketing & • Our complex, large and diverse city does not We then worked with the council’s Risk have a single story that is easy to tell Manager to identify more detailed risks and to • Our size makes it difficult to reach the whole take mitigating action, for instance increasing population our staff capacity by using the council’s Communications graduate scheme. In terms of contingency • Statistics about Leeds show it to be a planning - in the period immediately following successful city and ‘average’ in many socio- the Brexit referendum we were unsure if economic indicators, but this hides deep a European Capital of Culture bid was still inequalities possible. • Leeds is seen as a retail centre rather than a cultural destination In terms of the specific weaknesses outlined in Q48, we are addressing these through • There is not a strong history of cultural proposals in the bid book which are partly the networks result of this analysis. • Our hotel base needs expanding Our bid also benefits from mature risk and • Lack of capacity to programme threat mitigation schemes developed by Leeds internationally in much of the cultural sector City Council including a recently developed • We need to train and support more cultural city-wide Strategic Safety Advisory Group producers which includes representatives from all the emergency services.

In the future we will continue to use similar

reflective and analytical approaches, Q.46 including our involvement with the UCLG Pilot  Cities programme which will start to give HOW ARE YOU PLANNING TO OVERCOME international perspective on the city strengths. WEAKNESS, INCLUDING THROUGH THE USE OF RISK MITIGATION AND PLANNING Having already set up Leeds Culture Trust we TOOLS, CONTINGENCY PLANNING, ETC. are able to ensure that it would be able to start operation with a full set of policies and procedures to mitigate its own weaknesses Immediately following the city’s decision to bid and risk profile. we conducted a full SWOT (Strength, Weakness, Opportunity, Threat) analysis which was the equivalent of putting a mirror up to the city. White at Live at Leeds 2016, Ben Bentley

72 73 QUESTION 48: MARKETING We will appoint a Director of Communications KEY AUDIENCES: in 2019. The value of the marketing budget QUESTION: How do you access information about places to visit? will be much greater as we enlist the help • People of Leeds of our universities, sports teams, cultural • Alumni and expats Websites 79% organisations, residents, media and • Visitors from Yorkshire and Visitors Guides / Literature 47% businesses who will work together on ONE plan. the North of England Word of Mouth 45% Our marketing and communications • UK tourists Google 43% strategy in the UK will be based on in-depth • European and international audiences Third Party Websites 35% research into socio-economics, audiences • Online and digital audiences and Email Alerts 32% and visitor profiles as described in Question participants National Press 24% 22. It will also be informed by work in Hull and Direct Mail 14% Liverpool. OUR PRODUCT IS: TV Adverts 11% Local Press 10% A key challenge for our marketing and • Leeds Facebook 10% communications is to balance targeting of • Our Artistic Programme Radio 7% increased visitors, with our core ambitions • European Capital of Culture as a brand Street Advertising 6% to tackle inequality. We know that we need Twitter 4% to make the right programming decisions, as PRESS AND MEDIA Other 2% well as marketing and pricing the programme We are already talking to the BBC nationally effectively. and will seek other partners such as Channel Source: 4, Sky Arts and European media networks. The Leeds Visitor Profiling — Research Completed by NGI Solutions Traditional Our research indicates that there is an existing new Chair of ITV spoke at the London launch Commissioned by Leeds 2023 — 05/07/2017 Online audience willing to pay full price for quality of our bid. The team will include press and PR experiences, but tickets prices are a barrier specialists, but we’ll also tender for national to families and children. There is also little and European PR agency support, recognising evidence of audiences moving between art the need to reach specialist markets in In our bid, we will focus on the fabric that forms. We will therefore adopt a model that cultural, economic and political features. needs mending to sew Leeds and Europe Q.47 offers affordable concessions via a loyalty  together, entwine its stories, heritage, and our card. Visit Leeds has established a strong base COULD YOUR ARTISTIC PROGRAMME BE peoples, to create a culturally rich, confident, of travel journalists and we are tracking SUMMED UP BY A SLOGAN? international place. KEY OBJECTIVES: the successful media content of Hull in 2017 and building a database of national • To reach over 60% of the population of media feature writers. WEAVING US TOGETHER Leeds, as either participants or audiences in Our slogan has its roots in Leeds’ textile Q.48 at least one project in 2023 NETWORKS industry from which the city grew in the  We will work through European networks to seventeenth and eighteenth centuries. WHAT IS THE CITY’S INTENDED • To make a step change in engagement of promote the year and attract UK and European Its legacy surrounds us, architecturally and MARKETING AND COMMUNICATION BAME (Black and Minority Ethnic) audiences delegates to a programme of seminars culturally. STRATEGY FOR THE EUROPEAN CAPITAL and narrow the divide addressing inequality and conferences. We plan to co-host IETM OF CULTURE YEAR? IN PARTICULAR WITH of access in 2019 and will also work with the likes of Weaving is a metaphor for our European Capital REGARD TO THE MEDIA STRATEGY AND International Society for the Performing Arts, of Culture bid – creating bonds that do not THE MOBILISATION OF LARGE AUDIENCES. • To grow city leisure visits from audiences International Federation of Arts Councils and break, facilitating unions that last, celebrating beyond Leeds by 34% in 2023 Culture Agencies and international museums the unique and distinctive fibres of our culture, and audience networks to attract interest in and bringing our communities together. On 7th January 2014, we sent out our first • Increase international visits by 100% hosting events and promoting through their flyer for a meeting at Leeds Town hall. We channels. now propose a core €7.91 million (£7 million) • To maximise the digital online access to marketing budget for Leeds Culture Trust. Leeds’ cultural programme across the world

74 75 THIRD PARTY PARTNERS STORIES TO TELL: OUR MARKETING Our tactics and channels include: • In 2022 we will launch ‘local and global’ Our marketing partners will be as follows: AND COMMUNICATIONS STRATEGY road shows taking Leeds 2023 to key UK Leeds 2023 will build the foundations of its • Launch of the advance programme European events and festivals • Visit Leeds – a seven strong destination communications on sharing local experience marketing team, co-located with the Leeds with international audiences, and inviting • Locating Leeds - with travel operators • We will look to create a new, accessible on- 2023 team and will work with the national citizens of the world to shift their perceptions. through presence in the UK and European line ticket booking service that will integrate partner, Visit Britain We have broken down the strategy into key travel market events with mainstream travel and accommodation phases: booking sites • Welcome to Yorkshire, the regional tourism • Building on our ‘Leeds Inspired’ website, we agency 2017-2018: SHOUT – #MAKELEEDS2023 will enable our hidden communities and our • In 2022 we will host programme launches in Leeds 2023 has already become a focal citizens to become their own curators and Leeds • The Business Improvement District has point for residents, businesses, and schools. storytellers marketing capacity and resource to help Our people are our bid, working together to 2023: EUROPE WE ARE READY FOR YOU promote the city centre programme #MakeLeeds2023. • Building on the networks created during our The new team will have developed a detailed bid to develop collaborative relationships week-by-week communications plan. Our • Media partners in the region include the BBC Our tactics and channels include: with communicators across sport, leisure, tactics and channels include: and Yorkshire Post newspapers who will art, business and education sectors be partners in promoting to local, regional, • Building a social media following • Leading with programme as the ‘star” our national and online audiences • Developing relationships with cities across city as the ‘venue’ and our people, artists • Telling the many stories of the people Europe who will host the designation and European partners as the ‘cast’ • Universities will assist in reaching the city’s who make our culture every day through from 2018-2022 including the Hungarian 80,000 students and millions of alumni, an integrated press and digital media candidate cities • Campaigns based on top 20 highlights family and friends campaign 2022: PREPARE LOCAL, SHARE GLOBAL • We will work with our community content • Travel operators from ports, airports and rail • Establishing local networks of Locally we will take our show on the road to creators to produce content for hyper-local franchises will work with us on packaging communicators to join up the city’s estates, office blocks, car parks and fields, stations reaching communities in the city and ticketing deals messaging and share content from our giving permission and an open invitation to join through local community run newspapers universities to sports clubs and business the celebration. and radio stations • Business partners’ staff and customers and partners many have international offices We will work through academic partners, • National media partnerships and a day by • Sharing the vision for Leeds at local, travel and trade embassies, and international day PR and press strategy will ensure Leeds • National partners such as Arts Council national and international events collaboration networks to reveal a new Leeds. is constantly in the news England and the British Council Our tactics and channels include: 2019-2021: NURTURE • Four Quarterly Season launches– marketed • Cultural organisations will market individual We will use the advance programme to • Working with the BBC to build on the 3 months in advance – aligning with events, while Leeds 2023 focuses on the experiment with different ways of engaging successful model of Hull 2017 to syndicate research on visitor booking patterns programme as a whole and key highlights communities that might experience barriers programme and content across their to attending and participating in cultural network ensuring that Leeds 2023 is heavily • A series of Culture Kiosks in the city that • Visitors will be supported with material to activities. We also aim to reach out to Europe featured in the news agenda with stories on act as news stands for Leeds 2023 promote Leeds through online reviews, digitally - prioritising visitors from places BBC World and projects online social media and imagery connected to us through direct flights or with communities based in Leeds. We will • Local media partnerships broadened to create systems for integrated ticketing, data include other national and European media management and audience development. In partners and specialist press, e-zines and particular, we want to learn from the digital web portals solutions used in other European Capitals of Culture.

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In September 2016, Leeds 2023 coordinated Q.49 Q.50 a city wide programme of events for the Q.51   European Day of Languages, working closely  HOW WILL YOU MOBILISE YOUR OWN HOW DOES THE CITY PLAN TO HIGHLIGHT with our Europe Direct service. We brought IN A FEW LINES EXPLAIN WHAT CITIZENS AS COMMUNICATORS OF THE THAT THE EUROPEAN CAPITAL OF CULTURE together cultural organisations, language MAKES YOUR APPLICATION SO YEAR TO THE OUTSIDE WORLD? IS AN ACTION OF THE EUROPEAN UNION? service providers, businesses and language SPECIAL COMPARED TO OTHERS? enthusiasts of all ages.

Every Leeds household will receive a ‘Culture Proudly displaying our connection to the In 2017, we used the European Day of Welcome Pack’ helping them to become European Capital of Culture and the European Languages to bring together all of those Why Leeds? good hosts through better knowledge and Union. organisations once more to plan an ambitious understanding of the Leeds 2023 programme. language element for our 2023 programme. In contrast to forthcoming European Capitals The pack will include a pocket guide and tips We will ensure that the European Capital of These ideas are currently being developed and of Culture, and the Hungarian candidate cities, on how to help us tell our story both at home Culture is visible in all of our communications. will inform how we mark this European Union Leeds offersscale . Our city can provide the and away. We will provide tool-kits for taxis, The European Union emblem will be displayed action every year leading up to 2023. room in which to experiment and define what hotel receptionists and key retail outlets. on all our printed and digital material, and the makes a modern European city. Our programme will feature a project with 50 role of the European Union will be emphasised The hand-overs from Esch-sur-Alzette and unique, community-based places to stay. in interviews and media appearances, and Kaunas in 2022 to Leeds and the Hungarian Leeds’ own diversity means we can address will feature on our website and social media Capital in 2023 will be major celebrations at contemporary European issues of belonging • Our communities and digital volunteers will channels. an European Union level, as will the handover and question the role and potential of culture help promote the year to visiting family and at the end of 2023 to Estonia, Austria and a within Europe. friends, including Leeds’ European diaspora Depending on the outcome of Brexit (potential) candidate country. We will use these negotiations, we will attract European Union moments to highlight that our titles are only After nearly four years of preparation, we are • Libraries, schools, neighbourhood centres, funding for our projects wherever possible: possible as an action of the European Union. ready. We have unprecedented levels of local, civic trusts and local groups will support our whether from Horizon2020, ERASMUS+ or regional and business support. The working circulation of information Creative Europe. We will ensure the visibility Our plans to highlight the European Capital of relationships between the civic, educational, of European Union funding for each of these Culture as an European Union action extend business, cultural and third sectors in Leeds • Leeds will be dressed up for the year and projects, through the use of the European beyond 2023. Once the evaluation of the year are mature. we will work with the council’s proposed Union emblem as well as on websites, social is completed, we will hold a major European 2023 Readiness Board and the Business media and other communications. Union branded conference on the impact of the Children and young people are at the heart Improvement District developers to provide European Capital of Culture year on Leeds. We of the Leeds 2023 bid and its legacy plans. signage, branding of streets, construction In 2020, we will celebrate 100 years since the will work with previous European Capitals of Their voices will shape the future of culture sites and key buildings to create a sense of birth of Melina Mercouri, the godmother of Culture on this conference, collaborating with in our city. festival and to engage the local population the European City of Culture initiative. We will our academic contacts within the University work with media partners, schools and cultural Network of European Capitals of Culture. • We will also work with local people to find education providers to ensure that her role is creative ways to celebrate our European understood throughout Leeds, particularly by year – building on the success of the Grand children and young people. Départ, where thousands of people dressed their streets along the route

78 79 Thank You PRINCIPAL PARTNERS REGIONAL PARTNERS

Travel Partner Print Media Partner Merchandise Partner

EVENT PARTNERS

BID BACKERS David Shearings Incredible Things, Tom Joy David Shearings Things, Tom Incredible

Ready

Ready for the challenge Ready to take risks

Ready to connect Richard Moran Bill, Phoenix Theatre Dance Triple

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