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Relationship Between Marathon Routing and Tourist Attractions in Hong Kong

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Relationship Between Marathon Routing and Tourist Attractions in Hong Kong GTTP CASE STUDY WRINTING COMPETITION INTERNATIONAL CONFERENCE 2009 NICE, FRANCE Relationship between Marathon Routing and Tourist Attractions in Hong Kong Team members : Kwok Man Ying, Joan Tsang Yee Kei, Kenki Instructor : Yu Wai Kuen, Gina HONG KONG, CHINA Tung Chung Catholic School 1 ACKNOWLEDGEMENTS OUR HEARTIEST THANKS TO: ALDO PAPONE AWARDS & GTTP’s GLOBAL PARTNERS! We would like to express our sincere thanks to GTTP and its partners! Without their all-rounded generous support, we would not have the opportunity to widen our horizon in such a scale and apply what we have learnt for and through this exceptional international and cross-cultural academic event. We would like to thank, particularly, Ms. Chammy Lau and Mr. Crishner Lam, for sharing their experience with us and giving us a lot of valuable advice, we are so grateful to have the chance to learn a lot from her throughout our preparation for this conference. Lastly, we want to thank all the people who gave us thoughtful insights, valuable information, advice and assistance throughout the preparation and completion of our case study, and in particulars: Our school’s Information Technology Team Our teachers and fellow Travel & Tourism classmates who gave us endless moral support. 2 Contents Topic: Relationship between Marathon Routing and Tourist Attractions in Hong Kong..........5 Sub-topic: ...............................................................................................................5 Preface: ..........................................................................................................................6 Brief Introduction:..........................................................................................................7 Event Information: .......................................................................................................10 Marathon Routings: .....................................................................................................11 Methodology:...............................................................................................................12 Interviewees:................................................................................................................13 Difficulties and solutions:.............................................................................................14 1st Stop: Clock Tower of Former Kowloon Canton Railway Station..............................16 2nd Stop: Cheung Sha Wan Road Fashion Street and Apliu Street...............................18 3rd Stop: Tsing Ma Bridge .............................................................................................19 5th Stop: Hong Kong Disneyland...................................................................................23 6th Stop: Tsing Yi ...........................................................................................................25 7th Stop: Victoria Park ..................................................................................................27 8th Stop: Wan Chai Expo Promenade ...........................................................................29 9th Stop: Wan Chai Convention and Exhibition Center ................................................31 10 th Stop: Central .........................................................................................................33 11 th Stop: Peak Tower ..................................................................................................34 11 th Stop: Peak Tower ..................................................................................................35 12 th Stop: Sheung Wan.................................................................................................37 Sub-topic I: How to develop a route suitable for Marathon?......................................39 Sub-topic II: Is it adequate for the preparation of water stations and medical care service along the Marathon Route?.............................................................................40 Sub-topic III: Is it likely for the special traffic arrangement of Marathon to bring inconvenience? ............................................................................................................41 Sub-topic IV: How to attract foreign runners to attend the Marathon held in Hong Kong?............................................................................................................................42 Sub-topic V: What unique attractions in Hong Kong could be included in the Marathon Route?.........................................................................................................43 Sub-topic VI: What are the reasons for the fact that the number of participants in Marathon has been increasing year by year?..............................................................44 Sub-topic VII: What factors make visitors stay and go for sightseeing after watching the race? ......................................................................................................................45 Sub-topic VIII: How do attractions neighbouring Marathon attract visitors to watch the race? ......................................................................................................................46 Sub-topic IX: Are there enough attractions for sightseeing along the Marathon Route? ......................................................................................................................................47 Sub-topic X: What factors may make the players and watchers of Marathon hang back? ............................................................................................................................48 Questionnaire Sample..................................................................................................49 Question One: Have you ever participated in Marathon?...........................................50 Question Two: Have you ever watched a Marathon?..................................................52 Question Three: Do you think the promotion for Marathon sufficient?.....................54 3 Question Four: How do you think the way to promote Marathon in order to attract visitors? ........................................................................................................................56 Question Five: As the audience of Marathon, are you satisfied with the arrangement of the transportation during the Marathon?...............................................................58 Question Six: As the audience, do you think that the water stations arranged for the race are sufficient?.......................................................................................................60 Question Seven: Do you want to stay and go for sightseeing in the area after your watching the race?.......................................................................................................62 Question Eight: Which attraction along the Marathon Route do you think the one possessing the features of Hong Kong most? ..............................................................64 Question Nine: If it is allowed to include more attractions, what do you think should be added?.....................................................................................................................66 Summary:.....................................................................................................................68 Suggestion to the government: ...................................................................................69 Suggestion to Hong Kong Tourism Board:....................................................................70 Suggestion One: Develop a plan to increase the number of participants in Marathon ......................................................................................................................................71 Suggestion One: Develop a plan to increase the number of participants in Marathon ......................................................................................................................................71 Suggestion Two: Do more advertising to increase the number of watchers...............72 Suggestion Three: Promote the Marathon in more aspects........................................73 Suggestion Four: Supply more transportation to match the race ...............................74 Suggestion Five: Promote attractions nearby to attract visitors to stay......................75 Suggestion Six: Make efforts to promote the most characteristic attractions in Hong Kong along the route....................................................................................................76 Suggestion Seven: Establish more attractions in the chips of the features of Hong Kong .............................................................................................................................77 Suggestion Eight: More promotion on unpopular spots .............................................78 Suggestion Nine: increasing more diversification of spots ..........................................79 Conclusion:...................................................................................................................80 Appendix 1: questionnaire...........................................................................................81 Reference: ....................................................................................................................82 4 Topic: Relationship between Marathon Routing and Tourist
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