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RESORT DEVELOPMENT STRATEGY

1 | P a g e District of Tofino 2019-2021 Resort Development Strategy

Contents

1. BACKGROUND ...... 3 HISTORY ...... 3 COMMUNITY ...... 3 TOURISM CONTEXT ...... 3 SWOT ANALYSIS ...... 6 2. VISION ...... 8

3. GOALS ...... 8

4. STAKEHOLDER CONSULTATION ...... 9

5. LINKAGES TO OTHER PLANS ...... 10

6. RMI PROJECT OVERVIEW ...... 12

7. THREE-YEAR RMI FINANCIAL PLAN ...... 24

8. APPENDIX – STAKEHOLDER LETTERS OF SUPPORT ...... 25

2 | P a g e District of Tofino 2019-2021 Resort Development Strategy

1. BACKGROUND

The District of Tofino is situated at the northern tip of the Esowista Peninsula and is within the - one of the most spectacular wilderness areas in . Clayoquot Sound (a UNESCO Biosphere Reserve) is the largest area of ancient remaining on Island and its lush old growth forests and magnificent beaches abound with both marine and terrestrial wildlife.

Access to Tofino from the east part of Vancouver Island is via 4 or via air, either by float plane service from the harbour or from the Tofino- Long Beach Airport.

HISTORY The Nuu-chah-nulth have made Clayoquot Sound their home for several thousand years. The Tla-o- qui-aht Village of Opitsaht (across the water from Tofino on Meares Island) is thought to have been continuously inhabited for at least the past 5,000 years, according to carbon dating of a long-buried stash of discarded clamshells. Tla-o-qui-aht people have occupied the area of Meares Island, Tofino, Long Beach and beyond as far as Sutton Pass, what is now known as Highway 4 west of . The word Clayoquot comes from Tla-o-qui- aht. The Tla-o-qui-aht Nation and its people are a nation with over 1200 members. As a traditionally strong nation, the Tla-o-qui-aht’s teachings continue to honour the traditional governance of their Ha’wiih (Hereditary Chiefs).

Post-contact, Tofino developed as a small , timber and mining town. Following the decline in resource harvesting in the 1980s, 'ecotourism' recreational activities have become an important sector in the region's economy, including activities such as , kayaking, boating, wildlife viewing, diving, surfing, storm- watching, and recreational sport fishing.

COMMUNITY Tofino is home to approximately 1932 year-round residents (Census 2016), many of whom are directly employed in the tourism industry. Much of the new growth in population is a direct result of amenity based migration and the lifestyle afforded by the abundance of natural and cultural amenities in the region. In 2016, the median age of Tofino residents was 35.9 years, compared to the BC median age of 43 years.

Apart from its spectacular natural amenities, Tofino has a robust cultural scene, playing host to numerous annual cultural events related to the culinary arts, natural environment, and performing arts and visual arts, which are also well attended by the local community.

TOURISM CONTEXT The tourism industry continues to play a significant role in the BC economy overall. In 2015, tourism employment grew to 134,300 jobs, and tourism export revenue was estimated at $4.2 billion. The RMI communities, of which Tofino is one, contribute 29% ($265M) of the tourism taxes in the province annually and generate 30% of the

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tourism export revenues ($1.97B) annually.1

On Vancouver Island, BC residents account for 66% of total visitation and 41% of spending. Other major markets include US residents, other Canadians, and overseas visitors.2

Visitors to Tofino originate primarily from BC (72% in spring 2016, 71% in autumn). In autumn, 34% of the visitors were 20-29 years, whereas in the spring, the age ranges were more spread out. Beaches were identified as the most visited attraction and participated activity in both spring and fall. The most popular attractions, year-round, were identified as beaches, followed by dining out, and parks and trails; the most popular activity indicated was beach activities (approximately 80%) followed by hiking, self-guided sight-seeing, and shopping (approximately 50%), with participation in other activities such as surfing, whale watching and culinary tasting as approximately 20-25% of activities. For visitors that attended events, the majority of the events identified were ‘other personal/family events.’

When asked to rate performance versus importance of a number of features in their decision to visit Tofino, visitors indicated that performance exceeded the perceived importance of all features, and the overall satisfaction rating was 4.9 out of 5 (spring and fall visitor surveys).

The recently released Economic Impact of Tourism in Tofino report3 indicates that approximately 600,000 visitors travelled to Tofino in 2018, spending $295 million. Of these, 522,400 were overnight visitors while 76,600 were day visitors. During July and August Tofino hosted an average of 6,600 visitors each day.

Tofino’s tourism industry also supports 2,670 direct jobs, or 1,720 full-time equivalent jobs, which generate $60 million in wages annually.

1 Whistler Centre for Sustainability’s RMI key messages 2018. 2 Destination BC: South Central Island Situation Analysis, 2017 3 Tourism Tofino: Economic Impact of Tourism in Tofino, March 2019

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Destination BC Motivating Experiences4 Destination BC identified the following motivating experiences for visitors to the Tofino/South Central Island region. These trends are important considerations for Tofino in identifying priority investments for the Resort Development Strategy.  The marine playground captures the extraordinary range of boating experiences from the relatively placid waters of the to the wild, untamed open Pacific of the Island’s west coast. Islands and archipelagoes are highly conducive to tourism activities, with power boating, sailing, diving, fishing, wildlife viewing and sightseeing drawing visitors from around the world.  Nature-based adventures are built around the coastal temperate rainforest, unique biodiversity characteristics and a complete range of land-based visitor experiences from mountain to coastal and back country to front country. The national, provincial and local park systems provide a sustainable land base and are important for drawing visitor interest.  Indigenous tourism is in an emergent phase in the region, with numerous destination attractions and the rich cultural traditions of the Nuu-chah-nulth and peoples, it has exceptional potential for expanding the experiences sought by the key Cultural Explorer market.  The history of settlement and industry is multi-faceted and ever evolving as the region transitions from the mining, fishing and forestry foundations of the past to new economic activities. Early explorers and settlement activities have their own set of fascinating stories that have strong appeal for US and overseas markets in particular.  Coastal creativity refers to the dynamic arts, crafts and cultural sectors that have attracted thousands of entrepreneurs and independent-minded tourism operators over the years. Whether it be world-class artisans, dynamic farmers markets, growing small-scale food production, innovative restaurants or a vibrant performing arts and festival scene, coastal creativity is a foundational experience for South Central Island visitors.  Visitors to Vancouver Island and the South Central Island planning area in particular, quickly experience the relaxed, safe and welcoming island-coastal lifestyle. The distinctive small communities have their own charm that resonate with visitors for their genuine authenticity and complement the regional service centre of .

4 Destination BC: South Central Island Destination Development Strategy (March 2018)

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SWOT ANALYSIS

This SWOT analysis provides an overview of the internal and external factors impacting a successful tourism economy in Tofino. This information was gathered from the input from the community survey, interviews with stakeholders, and visitor survey information provided by Tourism Tofino.

Strengths Weaknesses Natural assets Infrastructure  Ocean, surf, beaches  Challenges with long-term water supply and  Pacific Rim National Park Reserve liquid waste management, especially in  Tla-o-qui-aht Tribal Park summer months  Clayoquot Sound; designated UNESCO  Transportation access to Tofino (Highway 4; Biosphere Region air) has risks (including current construction  Wildlife project); lack of options  Beauty  Linear nature of community makes it not as  Intact coastal rainforest walkable  Parking challenges/some people park for Recreation/activities multiple days  Unique outdoor experiences/tours  Peak time congestion  Trails Costs/affordability Arts, culture and heritage  Persistent affordable housing challenges  Numerous festivals and events  Lack of lower priced accommodation  Natural and cultural heritage  High cost of living impacting quality of life  Indigenous culture

 West Coast N.E.S.T. initiative Impacts on natural environment  Impacts on natural environment are being Accommodation and food felt (e.g. increase in shellfish closures) Internal  Over 1500 units of diverse accommodation  Increased waste/garbage  Diverse food scene/culinary experiences  Increasing human-wildlife conflicts  Traffic and congestion at beaches and Transportation/Infrastructure downtown in the summer  Shuttle service use increasing  Multi-Use Path Community/demographics  Increasing number of events causing Services volunteer burnout  Broad mix of locally owned and unique  Still lack of understanding among some stores residents of the value of tourism  Growing array of made-in-Tofino products  Lack of staff during peak season  Understaffed businesses Community  Locals unhappy  Tourism has matured in the community  Real or perceived conflicts between residents  Strong relationship with neighbouring First and visitors Nations  Living wage is high and has increased  Authentic community; happy; strong identity  Strong non-profit organizations  Strong local economy

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Other Other  Strong spending by visitors  Lack of local food/food security  Consistently high visitor satisfaction  Overcapacity/overtourism in peak seasons  Tofino brand is well known  Limited medical services capacity  Visitation increasing year over year

 Year-round destination  Increased compliance with short term nightly rental regulations  Ability to get through/move past negative incidents/tragedies

Opportunities Threats  Visitors more environmentally conscious  Risk of tsunami  Diminished strength of the Canadian dollar  Climate change impacts relative to other currencies  May not be meeting needs/interests of  Emerging country travel markets such as increasingly multicultural markets  Continued reliance on tourism economy may  Increased interest in off-peak season travel limit economic diversity

 Growth in interest in educational and  Changing travel preferences for aging experiential tourism travelers

External  Millennial demographic desires an  Increasing competition from emerging experiential travel experience markets and other BC  E-bikes will be allowed in the Park  Increasing tourism damaging natural  International recognition for UNESCO environment biosphere  Consumer confidence a bit low  Increasing interest in accessible experiences and accessibility overall

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2. VISION Tofino’s long-term vision for the development of the resort community is articulated as:

Tourism in Tofino is built upon a foundation of exceptional year-round experiences that uplift bodies, minds and spirits, connecting visitors to Tofino’s community, genuine west coast peoples, cultures and unique natural places.

3. GOALS

The following are the goals of the 2019-2021 Resort Development Strategy: Goal: Measured by: Goal #1: Enhance tourism in such a way that it aligns Visitor satisfaction related to community values – with resident, community and regional values. measured in visitor survey. Goal #2: Strengthen recognition of and partnerships Number of partnership projects with Indigenous nations in whose traditional territories we operate. Goal #3: Increase sustainable and responsible tourism Number of sustainability projects implemented practices that minimize climate impacts in our infrastructure, programs and projects. Goal #4: Increase awareness of Tofino’s west coast Number of visitors – Visitor Centre measurement cultures and eclectic community character. Visitor satisfaction – measured in visitor survey Goal #5: Enhance visitors’ experience, satisfaction and Visitor satisfaction – measured in visitor survey safety as they are interacting with the natural environment. Goal #6: Build local tourism assets that increase Visitor satisfaction – measured in visitor survey accessibility and promote physical activity. Number of existing and new accessible tourism assets

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4. STAKEHOLDER CONSULTATION

The 2019-2021 RDS was developed based on the following consultation: 1. On-line survey with 76 responses (input on SWOT, desired outcomes of tourism, concerns, current and potential RDS projects) 2. Five key tourism stakeholder interviews (input on SWOT, desired outcomes of tourism, concerns, current and potential RDS projects) including interviews with Surfrider Pacific Rim. 3. Engagement with the Tofino RDS Advisory Group:  Meeting #1 to discuss current situation, review RDS goals, and review current and proposed RDS projects  Advisory Group workshop to review current situation; confirm RDS vision and goals; review survey input (including project ideas); and identify, discuss and prioritize RDS projects  Review of the draft RDS 4. A letter of support from the Clayoquot Biosphere Trust, who were also a member of the RDS Advisory Group. 5. Meeting with on April 3rd to present and discuss the RDS. 6. Draft RDS made available online for community review and comment

The RDS Advisory Group comprised the following members, whose valuable expertise and input greatly contributed to the development of the RDS:

Nancy Cameron – Executive Director, Tourism Tofino Jen Dart – Executive Director, Tofino Chamber of Commerce Richard Giele – Visitor Services Team Leader, Pacific Rim National Park Reserve Rebecca Herwitz – Executive Director, Clayoquot Biosphere Trust Saya Masso – Manager of Lands and Resources, Tla-o-qui-aht Nation April Froment – Manager of Public Spaces, Cultural and Visitor Initiatives, District of Tofino Al Anderson – Councilor, District of Tofino Josie Osborne – Mayor, District of Tofino

Letters of support from Tofino tourism stakeholders are attached in the appendix.

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5. LINKAGES TO OTHER PLANS

The District has undertaken significant planning work related to tourism, culture and overall community sustainability. The following related planning documents were reviewed for inputs into this iteration of Tofino’s Resort Development Strategy.

 VISION T O ACT ION (V2A); TOFI NO’S IN TEGR ATED COM MU NITY SUS TAI NAB ILIT Y PLAN (2014)  TOFI NO’S TOUR ISM MA STER PLAN (2014)  TOFI NO EVE NT STRA TEGY (2015)  TOFI NO’S ARTS A ND CU LTURE MA STER PLAN (2013)  TOFI NO’S HERITAGE MAST ER PLAN (2013)  POINT OF VIEW: TOF INO’S PUBLIC ART POLICY A ND PROGRAM (2014)  TOFI NO’S OF FICI AL COM MU NITY PLAN (2014)  TOFI NO’S WAYF INDING SIGNAGE PLA N (2015) DRAFT  TOFI NO’S AG E FRIEN DLY ACTION PLA N (2013)  TOFI NO DOWNTOWN VITA LI ZAT ION PLAN (2011)  TOFI NO MA IN STREE T CO NCEP T PLA N (2013)  DISTRICT OF TOFI NO 2015-2018 CORPORATE STRATEG IC PLAN (2015)  TOURISM TOFINO 2012-2014 BUSINESS PLAN  SOUTH CENTRAL ISLAND DESTINATION DEVELOPMENT STRATEGY

Tofino’s RDS specifically aligns with the new Provincial Tourism Strategic Framework by: Supporting People and Communities  Reconciliation through Tourism o Preserve and promote the living culture and rich heritage of Indigenous peoples through tourism.  Support for Communities o Help communities grow and manage tourism through destination development o Continue to invest in arts, culture, heritage, sport, and multicultural events and festivals. Sustainably Growing the Visitor Economy  Build a Better and Sustainable Tourism Destination o Support sustainable tourism growth through destination development including new product development and enhanced tourism infrastructure and amenities. Respecting Nature and the Environment  Sustaining “Super Natural ” o Enable the tourism sector to develop and adopt common sustainability policies and practices. o Reduce tourism emissions and waste.  Support tourism viability in BC’s natural spaces o Ensure the long-term sustainability of B.C.’s outdoor recreation experiences including BC Parks and provincial recreation sites and trails

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The 2019-2021 RDS goals align with the overall tourism goals for Tofino, articulated in Tofino’s Tourism Master Plan.

Tourism Focus Area Goals (2014-2024)

ATURAL NVIRONMENT. Regional ecosystems COMMUNITY WELLBEING. Tofino is a N E are healthy, enhanced by leading stewardship healthy, resilient, culturally rich community practices, and celebrated through experiences offered

Support

with appropriate infrastructure and diverse

in Tofino’s unique setting.

to personal and economic opportunities to achieve a high quality of life.

Needs

Tourism

VISITOR ECONOMY AND EXPERIENCE. Tofino provides exceptional visitor experiences, a diversity

to

of offerings and a strong value proposition to visit the area during summer months and throughout the year.

Tourism

Needs Deliver

m

s i

r CAPACITY TO DELIVER. Tofino has the right resources, capacity and partnerships to deliver on all Tou Requires the tourism goals.

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6. RMI PROJECT OVERVIEW

FUNDING ALLOCATION For the updated 2019-2021 RDS, overall anticipated revenue has been apportioned in the following manner:

77% ($3,090,533) - Resort Infrastructure (Capital Projects) 22% ($898,773) - Resort Services (Programs and Events) 1% (30,000) – Administration

Resort Infrastructure projects represent the largest segment of the RDS, and include both small and large capital projects related to the following categories: downtown vitalization; water access, beach and trail improvements; signage; arts and culture infrastructure; transportation; and sustainability projects.

Resort Services projects include the following categories: arts, culture and heritage programming; transportation services; and education and training.

It is important to note that the strategy is not intended to be prescriptive, particularly as it relates to capital infrastructure projects, but rather it provides a description of the general areas of visitor related capital investment linked to Tofino’s community and tourism goals. The identified projects, goals and performance evaluation strategy outlined in the new 2019-2021 RDS are consistent with Tofino’s tourism vision and goals while continuing to build on the successes of the projects already underway through the previous 2015-2017 RDS.

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Project 1 Project Title Downtown Vitalization RMI Project Goal Tourism Infrastructure Project description The Downtown Vitalization project will continue to create public space amenities throughout the village core, including additional pedestrian/vehicular linkages to connect to a network of village public spaces. It will also include enhancements to the seasonal market, providing additional space and opportunities for attracting tourists to local products. Project rationale Bringing visitors to the village core and creating an enjoyable and multi-faceted experience will help to enhance their overall visitor experience in Tofino. Increasing numbers of visitors are attracted to the west coast to experience the unique community culture, therefore providing infrastructure that encourages people to go to the village core and allows them to move around easily, as well as providing diverse experiences, is an important component of Tofino’s tourism. Project status Ongoing project - new tasks Project milestones Anticipated Start Date 2019 Anticipated Completion Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #4: Increase awareness of Tofino’s west coast cultures and eclectic community character. Program Outcome(s): 1. Develop and/or enhance tourism infrastructure and amenities  Attract visitors, encourage longer stays, broaden appeal of destination Accessibility-related project Downtown Vitalization projects will include increased accessibility through the (describe) use of universal design. Additional benefits Physical enhancements to support the seasonal market will provide additional (describe) opportunities for local entrepreneurs to showcase and market their products, which contributes to livelihoods. Performance Measurement Increased visitation/return visitation – # of visitors (MRDT; visitor survey) (please include measures used to Improved visitor experience – visitor satisfaction/net promoter score evaluate project) Number of people using the pedestrian-vehicular linkages Number of people attending the seasonal market Number of vendors at the seasonal market Project Lead/Manager District of Tofino – Manager of Public Spaces, Cultural and Visitor Initiatives Funding sources Total RMI funding $980,403 MRDT funding (if $0 applicable) Other Provincial funding ((i.e. provincial agencies such as DBC or Creative BC) Municipal funding $100,000 Other (please identify) $100,000 Rural Div Funding - Design Total cost of project $1,080,403

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Project 2 Project Title Water Access, Beach and Trail Improvements RMI Project Goal Tourism Infrastructure Project description This project includes trail and path development and enhancements including the development of a central pedestrian/cycling Multi-Use Path to encourage visitors to walk, bike or shuttle within Tofino. The extension of Tofino’s MUP to connect with Pacific Rim National Park will be a key project for this RDS term. The Water Access, Beach and Trail Improvement project also includes additional washroom, change room and shower facilities to support recreational activities, and engaging with Tla-o-qui-aht to explore partnership opportunities to make physical improvements to the Big Tree Trail and the dock. A potential pilot project to further enhance the visitor experience at beaches is a coloured wheelbarrow share program, which will allow visitors to use wheelbarrows to move their beach equipment (firewood, surfboards, paddleboards, etc.) from their vehicles to the water. Project rationale Improved path and trail infrastructure will help reduce parking and traffic congestion as visitors choose to walk, bike or shuttle instead of drive. The number one attraction visited in Tofino is the beaches. Improved water access, beach and trail infrastructure will provide increased opportunities for recreation and interaction with the natural environment, and additional washrooms, change rooms and showers will help to enhance the visitor experience. Improvements to the dock will provide easier water access and encourage greater visitation to the Big Tree Trail. Project status Ongoing project with addition of the dock enhancement and possible wheelbarrow pilot project. Project milestones Anticipated Start Date 2019 Anticipated Completion Ongoing Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #2: Strengthen recognition of and partnerships with Indigenous nations in whose traditional territories we operate. Goal #5: Enhance visitors’ experience, satisfaction and safety as they are interacting with the natural environment. Goal #6: Build local tourism assets that increase accessibility and promote physical activity. Program Outcome(s): 1. Develop and/or enhance tourism infrastructure and amenities 2. Deliver remarkable visitor experiences 3. Implement sustainable tourism projects and initiatives Accessibility-related project Trail improvements will consider accessibility and include accessible trails. Additional benefits Enhancing the Big Tree Trail and dock will support tourism opportunities for the (describe) Tla-o-qui-aht, and increase visitor awareness of Tla-o-qui-aht culture. Increased retention of natural shoreline also be an additional benefit. Performance Measurement Improved visitor experience (please include measures used to Number of metres of additional trails evaluate project) Reduced traffic and parking congestion (number of vehicles parked; visitor satisfaction from visitor survey) New washroom/change room/shower facilities built Dock is enhanced Wheelbarrow share program is launched and frequency of use monitored Reduced complaints re: burning of driftwood reported to the District Project Lead/Manager District of Tofino - Manager of Public Spaces, Cultural and Visitor Initiatives

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Funding sources Total RMI funding $1,269,179 MRDT funding (if applicable) Other Provincial funding $1,000,000 Bike BC Municipal funding Other (please identify) $2,276,726 Federal Grant; $250,000 Community Works Fund; $385,115 ICET Grant Total cost of project $5,181,020

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Project 3 Project Title Signage RMI Project Goal Tourism Infrastructure Project description The Signage Project includes additional visitor wayfinding signage and information, and replacement of and improvements to beach access and interpretive signage. Project rationale A consistent sign regimen will enhance the tourist experience by effectively assisting visitors to orient themselves to the physical environment as well as aid navigation from place to place. A number of the current beach entrance signs need to be upgraded and replaced to provide consistency and to meet the design and aesthetic standards of the District, and to provide better information about the community for the visitor. Project status Ongoing project Project milestones Anticipated Start Date 2019 Anticipated Completion Ongoing Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #4: Increase awareness of Tofino’s west coast cultures and eclectic community character. Goal #5: Enhance visitors’ experience, satisfaction and safety as they are interacting with the natural environment. Program Outcome(s): 1. Develop and/or enhance tourism infrastructure and amenities Accessibility-related project N/A (describe) Additional benefits Some of the updated signage could include information about Tofino’s (describe) sustainability practices, which would increase visitor awareness of those practices. Performance Measurement Improved visitor experience - visitor satisfaction/net promoter score (please include measures used to Number of new wayfinding signage projects evaluate project) Number of beach signs that are replaced Number of signs that include information about sustainability practices Project Lead/Manager District of Tofino staff Funding sources Total RMI funding $206,347 MRDT funding (if applicable) Other Provincial funding ((i.e. provincial agencies such as DBC or Creative BC) Municipal funding Other (please identify) Grants and partnerships TBD Total cost of project $206,347

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Project 4 Project Title Arts and Culture Infrastructure RMI Project Goal Tourism Infrastructure Project description The Arts and Culture Infrastructure project area supports the development of physical assets and spaces that support cultural products or activities. These projects will include:  Covered outdoor space(s) for events  Public art, murals, streetscape elements  Culture and heritage facilities enhancement, including Tla-o-qui-aht First Nations culture Project rationale 20-60% of visitors to Tofino indicated that they visit arts and culture attractions. Destination BC has identified coastal creativity (dynamic arts, crafts and cultural sectors) as a foundational experience for South Central Island visitors. Increased infrastructure to expand arts and culture offerings throughout the year, and to allow showcasing of more artists and art types, including Tla-o-qui-aht culture, will provide more diverse experiences to visitors. Project status Projects completed have included Public Art projects, and a significant First Nation’s totem pole installation completed in partnership with Tla-o-qui-aht First Nation. Project milestones Anticipated Start Date Year 2 Anticipated Completion Ongoing Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #2: Strengthen recognition of and partnerships with Indigenous nations in whose traditional territories we operate. Goal #4: Increase awareness of Tofino’s west coast cultures and eclectic community character. Program Outcome(s): 1. Develop and/or enhance tourism infrastructure and amenities Attract visitors, encourage longer stays, broaden appeal of resort 2. Deliver remarkable visitor experiences Deliver programs or events that contribute to a positive visitor experience; showcase local and Indigenous culture Accessibility-related project N/A Additional benefits This project will continue to strengthen our partnership with Tla-o-qui-aht and (describe) support their efforts to showcase their culture Performance Measurement Extended/diversified tourism season - incremental room revenue growth in (please include measures used to non-peak seasons evaluate project) Increased visitation/return visitation - visitor numbers (MRDT, visitor survey) Improved visitor experience - visitor satisfaction/net promoter score Covered outdoor space built and used Number of new public art installations Number of First Nations art/culture pieces showcased Project Lead/Manager District of Tofino staff Funding sources Total RMI funding $250,632 MRDT funding (if applicable) Other Provincial funding Municipal funding TBD Other (please identify) Grants TBD Total cost of project $250,632

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Project 5 Project Title Transportation Infrastructure RMI Project Goal Tourism Infrastructure Sustainability Project Project description This project is about providing infrastructure for more sustainable transportation, including implementation of infrastructure to support more multi-modal transportation for visitor traffic. Infrastructure will also include multi-modal bus stops, EV charging stations, kayak launch improvements and covered bike racks. Project rationale Providing infrastructure that encourages and facilitates visitors getting around by alternatives to the private automobile will ease congestion, parking challenges, as well as impacts on the environment and climate. Enhancing facilities for activities such as kayaking and cycling will also offer an improved visitor experience. Project status New project Project milestones Anticipated Start Date Year 2 Anticipated Completion Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #1: Enhance tourism in such a way that it aligns with resident, community and regional values. Goal #3: Increase sustainable and responsible tourism practices that minimize climate impacts in our infrastructure, programs and projects. Goal #6: Build local tourism assets that increase accessibility and promote physical activity. Program Outcome(s): 1. Develop and/or enhance tourism infrastructure and amenities 3. Implement sustainable tourism projects and initiatives Minimize tourism impacts, mitigate climate change Accessibility-related project Universal design (describe) Additional benefits (describe) Performance Measurement Improved sustainability – number of new sustainability projects (please include measures used to Improved visitor experience – visitor satisfaction/net promoter score evaluate project) Number of visitors using the enhanced kayak and bike infrastructure Number of visitors indicating they use alternatives to their car to get around the community Project Lead/Manager District of Tofino staff Funding sources Total RMI funding $340,000 MRDT funding (if applicable) Other Provincial funding ((i.e. provincial agencies such as DBC or Creative BC) Municipal funding TBD Other (please identify) Grants TBD Total cost of project $340,000

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Project 6 Project Title Sustainability Projects RMI Project Goal Tourism Infrastructure Sustainability Project Project description These projects include infrastructure that improves the sustainability of the facilities used by visitors, and include initiatives such as:  conservation and waste management infrastructure (e.g. rainwater cisterns and infrastructure for zero waste events)  solar power at S. Chesterman beach washroom  space for marine debris drop-off  emergency preparedness initiatives Project rationale Reducing impact on the natural environment through infrastructure that increases conservation and reduction will increase the sustainability of the community and the ability to continue to offer amenities. Having infrastructure that is easily seen by visitors will also increase awareness of sustainable practices and influence responsible tourism. It was also identified that there is a growing demographic of visitors to Tofino who are sustainability minded. Project status New project Project milestones Anticipated Start Date 2019 Anticipated Completion Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #1: Enhance tourism in such a way that it aligns with resident, community and regional values. Goal #3: Increase sustainable and responsible tourism practices that minimize climate impacts in our infrastructure, programs and projects. Program Outcome(s): 3. Implement sustainable tourism projects and initiatives  Minimize tourism impacts, mitigate climate change, strengthen or restore natural environ  Increase awareness of sustainable practices; influence responsible tourism Accessibility-related project N/A (describe) Additional benefits Involving visitors in initiatives such as picking up and dropping off marine (describe) debris will foster a sense of stewardship and connection to the community Performance Measurement Improved visitor experience - visitor satisfaction/net promoter score (please include measures used to Number of new sustainable infrastructure projects evaluate project) Amount of waste diverted at events – kg of waste diverted Increased number of “zero waste” events hosted in Tofino Project Lead/Manager District of Tofino staff Funding sources Total RMI funding $60,000 MRDT funding (if applicable) Other Provincial funding Municipal funding TBD Other (please identify) Grants TBD Total cost of project $60,000

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Project 7 Project Title Arts, Culture, Heritage and Event Programming RMI Project Goal Tourism Programs, Service or Events Project description This program enhances arts, culture and heritage experiences, including Indigenous cultural experiences, by providing additional programming, especially during the shoulder seasons. It also includes the implementation of the Tofino Event Strategy and the Tofino Arts, Culture and Heritage Strategy. New planned programs include cultural and heritage walking tours of Tofino, animation of parks and public spaces and dispersion through programmed performances; live music, artists in action, temporary installations. The District will continue to develop and increase the quality and sustainability of Tofino’s vibrant event sector, with a focus on off-season and shoulder-season events. Project rationale 20-60% of visitors to Tofino indicated that they visit arts and culture attractions. Destination BC has identified coastal creativity (dynamic arts, crafts and cultural sectors) as a foundational experience for South Central Island visitors. Enhancing arts, culture and heritage programming, especially during the shoulder seasons, will help to extend the tourist season, disperse visitation from the busy summer months, and provide additional offerings to all visitors. Project status Ongoing project (from previous RDS) Project milestones Anticipated Start Date 2019 Anticipated Completion Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #2: Strengthen recognition of and partnerships with Indigenous nations in whose traditional territories we operate. Goal #4: Increase awareness of Tofino’s west coast cultures and eclectic community character. Program Outcome(s): 1. Develop and/or enhance tourism infrastructure and amenities  Attract visitors, encourage longer stays, broaden appeal of resort 2. Deliver remarkable visitor experiences  Showcase local and Indigenous culture Accessibility-related project N/A Additional benefits Enhanced arts, culture and heritage programming will provide additional (describe) opportunities for residents to showcase, and potentially sell, their work, therefore benefitting livelihoods. Performance Measurement Extended/diversified tourism season - incremental room revenue growth in (please include measures used to non-peak seasons evaluate project) Increased visitation/return visitation - visitor numbers (MRDT, visitor survey) Improved visitor experience - visitor satisfaction/net promoter score Number of new arts, culture and heritage programs/experiences Number of events continued to be delivered Number of new events delivered Number of visitors attending events Project Lead/Manager District of Tofino staff Funding sources Total RMI funding $368,773 MRDT funding (if $90,000 applicable) Other Provincial funding ((i.e. provincial agencies such as DBC or Creative BC)

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Municipal funding TBD Other (please identify) Grants TBD Total cost of project $458,773

Project 8 Project Title Transportation Services RMI Project Goal Tourism Programs, Service or Events Sustainability Project Project description This project is a seasonal visitor oriented shuttle service that provides an alternative to the private automobile for guests, and includes:  The continued scheduled shuttle service during the summer months (July- September)  An expanded shuttle service will offer greater frequency during peak times in order to increase ridership and decrease traffic and parking congestion.  Integrated transportation services with resorts for guests Project rationale Providing an alternative to the private automobile has many benefits including reduced impact to the environment and climate, and reduced traffic and parking challenges. It also offers an easy and stress-free way for guests to get between major resorts, campgrounds, local beaches and the village core. Project status Ongoing project -- new expanded service Project milestones Anticipated Start Date 2019 Anticipated Completion Ongoing Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #1: Enhance tourism in such a way that it aligns with resident, community and regional values. Goal #3: Increase sustainable and responsible tourism practices that minimize climate impacts in our infrastructure, programs and projects. Program Outcome(s): 2. Deliver remarkable visitor experiences  Ensure or improve accessibility (barrier free access) 3. Implement sustainable tourism projects and initiatives  Minimize tourism impacts, mitigate climate change Accessibility-related project Tofino is working toward accessible transportation initiatives wherever possible. (describe) Additional benefits The shuttle is well-used by visitors, reducing automobile use and helping to (describe) alleviate parking and traffic challenges. Performance Measurement Extended/diversified tourism season - incremental room revenue growth in (please include measures used to non-peak seasons evaluate project) Improved visitor experience - visitor satisfaction/net promoter score Shuttle ridership Rider satisfaction – visitor survey Number of additional shuttle trips/hours of operation Project Lead/Manager District of Tofino Funding sources Total RMI funding $465,000 MRDT funding (if $20,000 applicable) Other Provincial funding Municipal funding $120,000 Pay Parking Revenue; $45,000 Community Works Fund; $15,000 Taxation Other (please identify) Grants TBD Total cost of project $665,000

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Project 9 Project Title Education and Training RMI Project Goal Tourism Programs, Service or Events Sustainability Project Project description This new program supports the development of educational training programs (e.g. tourism training for Indigenous community members, tourism training for youth), visitor-facing ambassador activities, and initiatives supporting educational programing for visitors (e.g. educational tourism programs and visitor safety programs). Project rationale Improving residents’ understanding about tourism and their ability to provide better services to guests will enhance the visitor experience and knowledge about the community. Educational tourism has been identified as a growing interest of travelers, and will provide additional experiences and opportunities for visitors. Project status New project Project milestones Anticipated Start Date 2019 Anticipated Completion Project goal and how relates to the Project Goal(s): Program’s Outcomes Goal #1: Enhance tourism in such a way that it aligns with resident, community and regional values. Goal #2: Strengthen recognition of and partnerships with Indigenous nations in whose traditional territories we operate. Goal #4: Increase awareness of Tofino’s west coast cultures and eclectic community character. Goal #5: Enhance visitors’ experience, satisfaction and safety as they are interacting with the natural environment. Program Outcome(s): 2. Deliver remarkable visitor experiences  Accessible services, programs or events that contribute to a positive visitor experience; showcase local and Indigenous culture 3. Implement sustainable tourism projects and initiatives  Increase awareness of sustainable practices; influence responsible tourism Accessibility-related project N/A Additional benefits Increased recruitment and retention of employees, increased (describe) employability/transferrable skills. Performance Measurement Increased visitation/return visitation - visitor numbers (MRDT, visitor survey) (please include measures used to Improved visitor experience - visitor satisfaction/net promoter score evaluate project) Number of programs/classes delivered Number of people (youth, Indigenous community members) trained Number of visitors participating in educational tourism programs Project Lead/Manager District of Tofino Funding sources Total RMI funding $60,000 MRDT funding (if applicable) Other Provincial funding ((i.e. provincial agencies such as DBC or Creative BC) Municipal funding Other (please identify) Grants and partnerships TBD Total cost of project $60,000

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7. THREE-YEAR RMI FINANCIAL PLAN

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8. APPENDIX – STAKEHOLDER LETTERS OF SUPPORT

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