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2014 Accomplishment Report

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2014 ACCOMPLISHMENT REPORT INTERNATIONAL TRADE AND/OR CONSUMER FAIRS PROJECT DESCRIPTION INPUT / OUTPUT / RECOMMENDATION Name of Event: ASEAN Tourism Forum (ATF) Input: Venue: Kuching, Sarawak, Malaysia Approved Budget: Php 14,997,830.00 Inclusive Dates: 16 to 23 January 2014 Acquired a 216 sq. m. Phil. Pavilion featuring the major tourist destinations TPB distributed general destination brochures. Brief Description: TPB placed an advertisement in TTG Show Daily. ATF is a cooperative regional effort to promote the Association of Southeast Asian Hosted the Philippine Late Night Function Nations (ASEAN) region as one tourist destination where Asian hospitality and Conducted a raffle draw during the hosted dinner cultural diversity are at its best. This annual event involves all the tourism industry sectors of ten (10) member nations of ASEAN. Output: The booth accommodated a total of forty one (41) Philippine delegates from ATF also provides a platform for the selling and buying of regional individual tourism twenty three (23) private sector companies – sixteen (16) properties (hotels and products of ASEAN member countries, through the 3-day TRAVEX event. resorts) and seven (7) travel agents, and five (5) DOT Regional directors representing the BIMP EAGA Region. The Phil. delegation members gathered new contacts which they could develop into potential sales of wholesale Phil. Travel products. Whole page interview with Secretary Jimenez published in the Daily’s first issue Full Page ad on Chocolate Hills published on the Daily’s 2nd, 3rd and 4th issues TPB set appointments with a total of 29 buyers mostly FITs and general leisure agents. Nine of them were walk-in buyers. TPB also assisted in the conduct of NTO press briefing hosted by the Philippines. At least 53 members of media attended the event. ROI = 333.12% Recommendations: Cohesive marketing efforts in terms of product offering Organizers should invite more MICE buyers INTERNATIONAL TRADE AND/OR CONSUMER FAIRS PROJECT DESCRIPTION INPUT / OUTPUT / RECOMMENDATION Name of Event: Boot 2015 Dusseldorf Input: Venue: Dusseldorf, Germany Approved Budget: Php 7,200,000.00 Inclusive Dates: 18 to 26 January 2014 Tourism partners: 10 participants/delegates Brief Description: Output: The BOOT 2015 Düsseldorf is the world’s largest yacht and water sports fair and is Business-to-business negotiation used by the international water sports industry as one of the most important event Philippine cocktail reception and networking platforms for presenting new water sports products and innovations. Flyer and collateral distribution Underwater video showing Name of Event: London International Dive Show (LIDS) Input: Venue: Excel, London, United Kingdom Approved Budget: Php 2,200,000.00 Inclusive Dates: 15 to 16 February 2014 Tourism partners: 7 participants/delegates Brief Description: Output: Organized for more than 20 years by DIVER, Britain’s best-selling diving magazine, Positioned the country for long-haul diving destination and increased awareness the event attracts hundreds of exhibitors offering the latest diving holidays, training as value-for-money destination with the highest marine diversity courses, and dive gear – on display and to buy – and is visited by thousands of Built rapport within the diving industry experienced and aspiring divers from the UK, Europe and beyond. Expanded the reach of co-exhibitor participant partners Name of Event: Australia International Dive Expo Input: Venue: Sydney, Australia Approved Budget: Php 2,026,547.00 Inclusive Dates: 21 to 24 February 2014 18 sq. m. Shell scheme booth highlighting the “Its More Fun in the Philippines” tagline Brief Description: IMFITP AVPs shown in the booth and PCSSD dive videos Australia’s premier event in promoting scuba diving, dive equipment and dive Distribution of information materials on diving and snorkeling and other general travel. It brings together under one roof top industry equipment manufacturers, leisure destinations leaflets dive travel agents and operators, destinations (NTOs), dive seminars, dive centers underwater imaging specialists and related services for sales, networking Output: opportunities, and information on the latest industry trends. Over 5,000 enthusiasts One (1) participant- Pier Uno Dive Resort from both the travel trade and consumers were expected to visit the 100 exhibitors Pier Uno Dive Resort generated 107 business leads and on-site booking for 20 INTERNATIONAL TRADE AND/OR CONSUMER FAIRS PROJECT DESCRIPTION INPUT / OUTPUT / RECOMMENDATION of the show. divers during the 2-day event. The DOT/TPB counter received inquiries on Tubbataha Reef, Puerto Galera, Anilao, Cebu, and whale shark interaction. Encouraged Australian Divers to visit new dive sites in the Philippines Promoted the Philippines as a world-class diving destination Recommendations: Conduct more dive familiarization trips to the Philippines for dive tour operators/travel agents Continuous participation in AIDE to further tap the dive market segment of Australia Philippine Airlines should participate and attend to the numerous inquiries on airline rates and connections. Name of Event: Philippine Tourism Product Update Cum B2B Input: Venue: Kuala Lumpur, Malaysia Approved Budget: Php 1,252,467.00 Inclusive Dates: 25 February 2014 Hosted dinner reception for the participants after the B2B Provided entertainment during the dinner Brief Description: Provided raffle draw items from the Phil. participants Participated in by 93 travel agents representing 63 companies for a half-day product presentation cum B2B dinner reception. This was held at Manhattan Ball Room of Output: Berjaya Time Square. TPB did the product presentation focusing on the latest The Phil. Private sector composed of seven (7) travel agents, one (1) resort developments in the Philippine tourism industry sector. property, and one (1) cruising company. Provided greater awareness among Malaysian travel agents on the latest The business mission included product presentation, travel mart, and dinner developments in Philippine tourism reception with entertainment that provided the opportunity for the Allowed the Philippine private sector stakeholders to build relationships with Philippine delegates to transact business with their Malaysian counterparts. the Malaysian travel agents Sustained the presence of the Philippines as a premier tourism destination in the Malaysian market ROMI = 439.46% the project’s return or 4.39 times its investments Recommendations: Make the product update presentation and B2B a whole day event or start the INTERNATIONAL TRADE AND/OR CONSUMER FAIRS PROJECT DESCRIPTION INPUT / OUTPUT / RECOMMENDATION program at lunchtime and end at dinner. The activity must be a multi-city event. Send invitations at least two months before the actual event Name of Event: New York Times Travel Show (NYTTS) Input: Venue: New York Approved Budget: Php 553,500.00 Inclusive Dates: 28 February to 2 March 2014 Budget included the setup of booth molecules and table displays, distribution of general information and destination brochures, tour packages, promotional Brief Description: materials and giveaways, and travel seminar and presentation on the The New York Times Travel Show is the biggest consumer travel show in the US East Philippines. Coast. It is open to both travel trade and consumers. Over 20,000 usually attend the event to search for their next vacation destination and for travel trips. Name of Event: NATAS Travel Input: Venue: Singapore Approved Budget: Php 1,954,336.00 Inclusive Dates: 28 February to 2 March 2014 Provided booth space of 36 sq. m. Provided raffle draw items from the Phil. Participants and an incentive scheme Brief Description: for the first 200 passengers booked during NATAS event NATAS Holidays is the first of two of Singapore’s biggest annual consumer fairs. It brought together airlines, travel agents, resorts, and national tourism organizations Output: to showcase latest travel products, trends, and destinations. Around 110,000 Dissemination of brochures over the three-day event visitors were welcomed to the fair thus creating an excellent platform to introduce The three-day event attracted an attendance of 54,275 people - which is a travel products and services. 1.74% increase from NATAS Travel 2013. Recommendation: To encourage more visibility and collaboration with Singaporean agents, we need to first resolve the slow response from land operators, so that we can further our initiative to work with the agents by providing destination training, familiarization trips and incentive schemes. INTERNATIONAL TRADE AND/OR CONSUMER FAIRS PROJECT DESCRIPTION INPUT / OUTPUT / RECOMMENDATION Name of Event: Guangzhou International Dive Show Input: Venue: China Import and Export Fair, Pazhou Complex Approved Budget: Php 2,260,300.00 Inclusive Dates: 1 to 3 March 2014 Provided 54 sq. m. booth space Images of 8 diving destinations for the booth Brief Description: Musical performances scheduled twice a day during the event Various activities lined up for the 3-day show included: Underwater Photography Dinner on the last day Competition, Intro Dive Seminar and Dive Conference, and Film Showing. Output: 5 private sector participants Recommendation: Participate in this event every other year Name of Event: Internationale Tourismus Borse (ITB) 2014 Input: Venue: Berlin, Germany Approved Budget: Php 18,400,000.00 Inclusive Dates: 5 to 9 March 2014 The approved budget includes booth design
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