The Scottsdale/Paradise Valley Tourism Study Part I: Lodging Statistics

February 2007 City of Scottsdale Economic Vitality Department

February 2007 Lodging Report

Part I: Lodging Statistics

February 2007

Scottsdale City Council

Mary Manross Mayor

Betty Drake Robert Littlefield

Wayne Ecton Ron McCullagh

W.J. “Jim” Lane Tony Nelssen

Janet M. Dolan City Manager

An annual publication of:

The City of Scottsdale Economic Vitality Department 7447 E. Indian School Road, Suite 200 Scottsdale, AZ 85251 (480) 312-7989 (480) 312-2672 http://www.ci.scottsdale.az.us/economics/default.asp [email protected]

February 2007 Lodging Report 2

Table of Contents

Study Overview 5

Study Introduction & Limitations 6

Executive Summary 7

The Scottsdale/Paradise Valley Market Area 8

Trends in Tax Collection 12

Trends in Room Inventory 15

Average Room Rates and Occupancy 20

Room Revenues Vs. Total Revenues 22

Market Area Golf, Spas and Destination Events 24

February 2007 Lodging Report 3

Index

Map 1 (Market Area Map) 9

Table 1 (List of Market Area ) 10

Table 2 (Monthly Bed Tax Receipts) 13

Table 3 (Monthly Sales Tax Receipts) 14

Table 4 (Market Area Hotel Inventory) 15

Table 5 (Scottsdale Room Inventory by Category) 15

Table 6 (Property Inventory) 17

Chart 1 (Hotel Occupancy and Average Rate) 20

Table 7 (Hotel Occupancy and Average Rate) 21

Table 8 (Room Revenue as a Percent of Hotel Revenue) 23

Table 9 (Hotel Revenue Streams) 23

Table 10 (Market Area Golf Courses) 25

Map 2 (Market Area Golf Courses) 27

Table 11 (Market Area Destination Spas) 28

Table 12 (Selected Scottsdale Events) 29

February 2007 Lodging Report 4

STUDY OVERVIEW

Part I: Lodging Statistics Part II: Visitor Statistics

Part I of The Scottsdale/Paradise Valley Part II of the Tourism Study deals with Tourism Study analyzes trends relating trends relating to tourists themselves. It to the lodging industry in the examines the total number of tourists, Scottsdale/Paradise Valley tourist market their spending patterns and socio- area. The study looks specifically at demographic profiles, and the overall trends in local transient occupancy tax economic impact of the tourism industry (bed tax) collection, room inventory, in the study area. The Visitor Statistics average room rates, occupancy rates, study is designed to provide data that and other factors relating to lodging gives a profile of the type of tourist that trends. The Lodging Statistics study is comes to the area, and to evaluate the designed to provide necessary data economic impact tourism has on the relating to the lodging industry for community. developers, local hoteliers, tourism marketing representatives, financing The Scottsdale/Paradise Valley Tourism agencies, and others with an interest in Study, Part II: Visitor Statistics report is hospitality industry trends. prepared once a year, and is available at no charge from the City of Scottsdale The Scottsdale/Paradise Valley Tourism Economic Vitality Department, or at Study, Part I: Lodging Statistics report is http://www.ci.scottsdale.az.us/economics prepared annually and is available at no /default.asp. charge from the City of Scottsdale Economic Vitality Department, or at http://www.ci.scottsdale.az.us/economics /default.asp.

The Economic Vitality Department welcomes your input and suggestions for changes and additions in future issues of this publication, and is pleased to grant permission to use excerpts from this material when credit is given to the City of Scottsdale.

February 2007 Lodging Report 5

THE SCOTTSDALE/PARADISE VALLEY TOURISM STUDY: INTRODUCTION & LIMITATIONS

Introduction Study Limitations

The economy of the Scottsdale/ Much of the information contained in the Paradise Valley area is integrally linked Lodging Statistics study is based on tax to the tourism market. Yet, until the collection figures, and will therefore early 1990’s, limited information existed have certain limitations. Bed tax on the impact of tourism on our collection figures are used because economy. The lack of information made they are consistently tracked and it difficult to predict the impacts of new readily available; however, it is developments, track changes in the important to remember these three market, or understand the best way to points: promote the market. ◊ The tax receipt figures shown for The purpose of The each month actually reflect sales tax Scottsdale/Paradise Valley Tourism and bed tax collections during the Study: Parts I and II is to provide market previous month. There is a lag of information for the tourism, retail, and one month between sales and hospitality operations within the study receipts. area; and provides information to elected officials, city management, the general public, and private sector ◊ The data in this report (with the entities regarding the tourism and exception of room stock figures) is hospitality markets. based primarily on properties located within the City of Scottsdale. The City of Scottsdale Economic Vitality Department compiled this report in ◊ With the exception of room stock cooperation with the Scottsdale data, no information is available for Convention and Visitors Bureau. properties that lie just outside the corporate limits of the City of Scottsdale and the Town of Paradise Valley. It can be assumed the data for these properties would The economy of the Scottsdale/ Paradise Valley area is integrally be very similar to like properties in linked to the tourism market. the market area.

February 2007 Lodging Report 6

EXECUTIVE SUMMARY

◊ Scottsdale’s bed tax revenues ◊ Annual occupancy for the totaled $9,374,193 in 2006, up 13.3 Scottsdale/Paradise Valley market percent from 2005. area in 2006 was 69.9 percent, down slightly from 70.4 percent in 2005. ◊ The market area has absorbed nearly 5,000 rooms since 1997. ◊ The percentage of room revenue to total hotel revenues in 2006 was 61 ◊ In the past 10 years, the bed tax has percent. generated almost $74 million in revenue for the City of Scottsdale. ◊ The average room rate in 2006 was $164.19, increased from the 2005 ◊ Hotel/motel sales tax revenues for average of $145.31 per room. Scottsdale in 2006 rose 14.5 percent from last year, totaling $8,645,390 in collections.

February 2007 Lodging Report 7

THE SCOTTSDALE/PARADISE VALLEY MARKET AREA

Map 1 (pg. 9) shows the boundaries of Table 1 (pg. 10) lists the hotels in the the Scottsdale/Paradise Valley market Scottsdale/Paradise Valley market area. area, and the locations of market area hotels. The market area contains all of the City of Scottsdale and the Town of Paradise Valley; portions of the cities of Phoenix and Tempe; and parts of the towns of Carefree, Cave Creek, and The Scottsdale/Paradise Valley Fountain Hills. market area has more than 75 resorts and hotels, with over 15,500 rooms.

February 2007 Lodging Report 8 Map 1 MARKET AREA

City Limits Market Area

JOY RANCH Town of Carefree 60 STAGECOACH PASS 3 CAREFREE HWY.

DOVE VALLEY

LONE MOUNTAIN

DIXILETA

DYNAMITE 15

JOMAX

HAPPY VALLEY

PINNACLE PEAK

DEER VALLEY 64

BEARDSLEY

OUTER LOOP UNION HILLS City of 77 45 31 14 46 Scottsdale BELL/FRANK LLOYD 47 WRIGHT BLVD. 19 63 C. 39 A. P. 48 CANAL 67 1 GREENWAY 12 79 airport 78 THUNDERBIRD 66

CACTUS 74 72 13 8 62 SHEA 6 9 61 32 30 70 69 22 17 DOUBLE TREE 28 Town of Ind ian Ben d 16 Fountain Hills McCORMICK PKWY. Wash Town of 33 44 58 104th ST. ST. 110th 120th ST. 124th ST. 130th ST. 136th ST. INDIAN BEND Paradise Valley 29 LINCOLN 54 41 57 41 35 11 MINNEZONA AVE 53 56 38 75TH McDONALD 55 59 CAMELBACK ROAD INDIAN PLAZA BROWN SADDLEBAG 52 4 L SHOEMAN BUCKBOARD A LN N A 25 C 24 CHAPARRAL R D CIVIC CENTER N O S T E T S O N D R S

T MILLER E WELLS FARGO 5 T ST S 6TH

BOULEVARD 6 T H A V E AVE CAMELBACK 68th ARIZONA 75 73 AVE 76 5 TH SCOTTSDALE

INDIAN SCHOOL WAY S C O T T P L Z B R O W N A V E 27 3RD AVE AVE.

CRAFTSMAN CT 49 3RD AVE

H 75TH T 5 21 36 34 18 MARSHALL BOULEVARD

37 BUCKBOARD TR INDIAN SCHOOL ROAD

THOMAS R E

D AVE D E 1ST AVE 1 S T A V E L 40 McK L N I 42 G WAY H ST 26 Scottsdale T MAIN ST M A I N S T 43 50 Civic Center GOLDWATER McDOWELL 1ST ST ROAD 1 S T S T Outer Loop - Pima Freeway 101 BROWN 69 TH 2 2ND ST 2ND ST CENTER

3RD ST ROAD 4TH MARSHALL ST STREET 65 23 BISHOP LN McKELLIPS ST

4TH ST WELLS FARGO 4TH ST 5TH ST ST 68 71 6TH ST 6TH ST BROWN AVE CIVIC OSBORN ROAD AVE

WAY OSBORN DR 75TH

ANGUS DR SCOTTSDALE ANGUS DR MILLER

68TH 7

WELLS FARGO MONTEREY WAY MONTEREY WAY 10 CHEENY LYNN DR 70TH 69TH PL

MARSHALL 20

E A R L L D R EARLL DRIVE 56th ST. 64th ST. SCOTTSDALE HAYDEN PIMA

Table 1 Existing Scottsdale/Paradise Valley Market Area Properties (Transient Use Properties With 25 or More Rooms) Key Property Name Address Web Address # of Rooms Scottsdale Properties 1 Airpark Scottsdale 7515 E. Butherus Dr. Scottsdalebestwestern.com 120 2 Best Western Papago Inn 7017 E. McDowell Rd. BestWestern.com 56 3 The Boulders 34631 N. Tom Darlington Wyndham.com 160 4 Caleo Resort & Spa 4925 N. Scottsdale Rd. Caleoresort.com 204 5 Chaparral Suites 5001 N. Scottsdale Rd. Chaparralsuites.com 311 6 Comfort Inn 7350 E. Gold Dust Ave. Choicehotels.com 123 7 Comfort Suites 3275 N. Drinkwater Blvd. Choicehotels.com 60 8 Country Inn & Suites 10801 N. 89th Pl. Choicehotels.com 163 9 (Mayo) 13444 E. Shea Blvd. Marriott.com 124 10 Courtyard by Marriott (Old Town) 3311 N. Scottsdale Rd. Marriott.com 180 11 4710 N. Scottsdale Rd. Daysinn.com 167 12 15501 N. Scottsdale Rd. Extendedstay.com 120 13 Extended Stay Deluxe 10660 N. 69th St. Sierrasuites.com 105 14 Fairmont Princess Resort 7575 E. Princess Dr. Fairmont.com 651 15 Four Seasons Resort 10600 E. Crescent Moon Fourseasons.com/scottsdale 210 16 Gainey Suites 7300 E. Gainey Suites Dr. Gaineysuiteshotel.com 162 17 Hampton Inn Scottsdale 10101 N. Scottsdale Rd. Hamptoninn.com 130 18 (Old Town) 7324 E. Indian School Rd. Hilton.com 200 19 Hilton Garden Inn (Perimeter Ctr.) 8550 E. Princess Dr Hilton.com 120 20 Express 3131 N. Scottsdale Rd. Holidayinnarizona.com 170 21 Homestead Scottsdale 3560 N. Marshall Way stayhsd.com 121 22 Homewood Suites by Hilton 9880 N. Scottsdale Rd. Homewood-suites.com 114 23 Hospitality Suites 409 N. Scottsdale Rd. Hospitalitysuites.com 210 24 Scottsdale 4415 N. Civic Center Plaza Hamptoninn.com 126 25 Hotel Scottsdale 5101 N. Scottsdale Rd. thehotelscottsdale.com 218 26 Hotel Valley Ho 6902 E. 1st St. Hotelvalleyho.com 194 27 Place (Old Town) 7300 E. 3rd Ave. hyatt.com 127 28 Hyatt Regency Scottsdale 7500 E. Doubletree Ranch scottsdale.hyatt.com 490 29 The Inn at Pima 7330 N. Pima Rd. zmchotels.com/az/pima.html 123 30 La Quinta 8888 E. Shea Blvd. lq.com 140 31 Marriott at McDowell Mountain 16770 N. Perimeter Dr. scottsdalemarriott.com 270 32 Marriott TownePlace 10740 N. 90th St. Marriott.com 131 33 Millennium (McCormick Ranch) 7401 N. Scottsdale Rd. Millenniumhotels.com 125 34 Mondrian Scottsdale 7353 E. Indian School Rd. Mondrianscottsdale.com 194 35 6848 E. Camelback Rd. Motel6.com 122 36 Old Scottsdale Inn 7110 E. Indian School Rd. Choicehotels.com 65 37 Limited 6935 E. 5th Ave. Ramadascottsdale.com 92 38 Residence Inn 6040 N. Scottsdale Rd. Marriott.com 122 39 Residence Inn Scottsdale North 17011 N. Scottsdale Rd. Marriott.com 120 40 Royal Inn Motel 2934 N. Scottsdale Rd (800) 599-5885 40 41 Scottsdale Hilton Resort & Villa 6333 N. Scottsdale Rd. Hilton.com 187 42 Scottsdale Marriott Suites 7325 E. 3rd Ave. marriottsuitesscottsdale.com 251 43 Scottsdale Park Suites 1251 N. Miller Rd. Scottsdaleparkapts.com 95 44 Scottsdale Resort & Conf. Ctr. 7700 E. McCormick Pkwy. thescottsdaleresort.com 326

February 2007 Lodging Report 10

Table 1 (Continued) Key Property Name Address Web Address # of Rooms Scottsdale Properties (Continued) 45 Scottsdale Resort Suites 7677 E. Princess Blvd. Resortsuites.com 334 46 Sunterra's Scottsdale Links Resort 16858 N. Perimeter Dr. scottsdalelinks.com 228 47 Sunterra's Scottsdale Villa Mirage 7887 E. Princess Blvd. Villa-mirage.com 224 48 Sheraton's Desert Oasis 17700 N Hayden Rd. starwoodhotels.com/sheraton 300 49 Summerfield Suites 4245 N. Drinkwater Dr. Wyndham.com 164 50 Three Palms Resort Oasis 7707 E. McDowell Rd. 3palmsresortoasis.com 115 51 Wingate Inn & Suites 14255 N. 87th St Scottsdalewingate.com 117 Total Scottsdale Properties 9,021

Paradise Valley Properties* 52 Doubletree Paradise Valley Resort 5401 N. Scottsdale Rd. Doubletree.com 378 53 Hermosa Inn 5532 N. Palo Cristi Dr. Hermosainn.com 35 54 Marriott Camelback Inn 5402 E. Lincoln Dr. Marriott.com 453 56 Renaissance Scottsdale Resort 6160 N. Scottsdale Rd. renaissancescottsdale.com 171 57 Sanctuary Resort on Camelback 5700 E. McDonald Dr. Sanctuaryaz.com 98 58 Scottsdale Plaza Resort 7200 N. Scottsdale Rd. Scottsdaleplaza.com 404 59 Smoke Tree Resort 7101 E. Lincoln Dr. Smoketreeresort.com 25 Total Paradise Valley Properties 1,564

Other Market Properties (Carefree, Fountain Hills, Phoenix, Tempe)* 60 Carefree Resort & Villas 37220 N. Mule Train Rd. Carefree-resort.com 436 61 Comfort Inn (Fountain Hills) 17105 E. Shea Blvd. Choicehotels.com 48 62 CopperWynd (Fountain Hills) 13225 Eagle Mountain Dr. Copperwynd.com 40 63 Courtyard by Marriott (North) 17010 N. Scottsdale Rd. Marriott.com 153 64 Desert Ridge Marriott (Phoenix) 5350 E. Marriott Dr. Desertridgeresort.com 950 65 Executive Suites, Extended Stay 1635 N. Scottsdale Rd. Extendedstay.com 140 66 Fairfield Inn (North) 13440 N. Scottsdale Rd. Marriott.com 132 67 Hampton Inn/Suites (North) 16620 N. Scottsdale Rd. Hamptoninn.com 123 68 Hampton Inn/Suites (Tempe) 1429 N. Scottsdale Rd. Hamptoninn.com 160 69 Holiday Inn (Fountain Hills) 12800 N. Saguaro Blvd. Holidayinn.com/fountainhills 104 70 Inn at Eagle Mountain 9800 Summer Hill Blvd. innateaglemountain.com 42 71 Motel 6 (Tempe) 1612 N. Scottsdale Rd. Motel6.com 101 72 Orange Tree Golf Resort (Phoenix) 10601 N. 56th St. Orangetreegolfresort.com 160 73 The Phoenician (Phoenix) 6000 E. Camelback Rd. thephoenician.com 654 74 Radisson (Fort McDowell) 10438 N. Ft. McDowell Rd. radisson.com/ftmcdowellaz 246 75 Royal Palms Inn (Phoenix) 5200 E. Camelback Rd. royalpalmsresortandspa.com 117 76 Scottsdale Camelback Resort (Phx) 6302 E. Camelback Rd. Scottsdalecamelback.com 111 77 Sleep Inn (Phoenix) 16630 N. Scottsdale Rd. Choicehotels.com 107 78 Springhill Suites (Phoenix) 17020 N. Scottsdale Rd. Marriott.com 123 79 Westin Kierland Resort (Phoenix) 6902 E. Greenway Pkwy. Kierlandresort.com 732 Total Other Market Properties 4,679 Source: City of Scottsdale, Economic Vitality Department

*These properties do not pay bed taxes or hotel sales taxes to the City of Scottsdale, and not all are included in the Scottsdale market area.

February 2007 Lodging Report 11

TRENDS IN TAX COLLECTION

Transient Occupancy Tax (Bed Tax) Sales Tax

The City of Scottsdale has a three In addition to bed tax, the City of percent transient occupancy tax (bed Scottsdale tracks the collections of the tax). In the past ten years, the bed tax business privilege tax (1.65 percent) on has generated nearly $74 million in all sales transactions in hotels. revenue for the City. A portion of this Maintaining a separate listing of all revenue goes to the Scottsdale sales taxes received from hotels and Convention and Visitors Bureau (SCVB) motels provides a mechanism to track for tourist promotion activities. The City visitor purchasing trends. administers the remaining revenue dollars for tourism development Sales tax (privilege tax) revenues activities and tourism research. generated by hotel/motel properties in 2006 totaled $8,645,390, a 14.5 percent Table 2 (pg. 13) presents monthly and increase over 2005. Around 30 percent yearly breakdowns of the bed tax of the revenues in this category were receipts for Scottsdale from calendar recognized in peak season (mid- year 1997 through 2006. During 2006, January to mid-April). Since 1997, the the City collected $9,374,193 in bed hotel/motel sales tax has generated taxes, a 13.3 percent increase over over $60 million in revenues for the City 2005 collections. Several factors of Scottsdale. contributed to this increase, including a strong national economy, stabilized Table 3 (pg. 14) enumerates sales tax room supply, and increasing demand in collected from Scottsdale hotels and all sectors (leisure, group, corporate). motels since 1997.

In the past ten years, the bed tax has generated nearly $74 million in revenue for the City of Scottsdale.

February 2007 Lodging Report 12

6,846 3,203 3,443 8,352 6,425 9,669 619,693 276,496 8,276,226 9,374,193 previous month, andprevious month, do not account 155 $638,982 $627,781 $7,43 487 $587,069 989 $571,710 $6,84 $602,385 $553,865 $6,71 652 $536,144 $661,539568 $6,62 $574,635 434 $593,899 $6,87 $601,511 $558,127 $6,62 8,828 $686,234 7,310 $707,216 $7, $487,649 $583,399 $7, 4 $506,242 $684,021 $682,816 $ 8 $556,836 $832,095 $830,766 $ 5.9% 8.9% 100% 5.5% 8.5% 8.6% 100% ly reflect activity in the ly reflect activity 2,734 $239,386 4,820 $279,403 $243,645 $344, $264,1864,844 $281,293 $382, $288,503 $423, 4,166 $245,584 1,734 $231,896 $266,141 $352, $209,783 $380, 5,036 $191,495 $235,845 $391, $372,650 $235,168 $280,990 $27 $417,742 $233,036 $270,883 $42 Table 2 3% Tax Rate City of Scottsdale $645,984 $399,428 $331,683 $361,97 $701,287 $472,291 $371,782 $379,08

0% 7.5% 5.0% 4.0% 0% 5% 7.7% 4.9% 3.6% 3.8% 5% Monthly Bed Tax Receipts in Dollars Monthly

is collected by the property. is collected by Therefore, the figures above general 100,792 $787,004 $535,965 003,655 $737,465 $31 $504,220 154,875 $853,472 $30 $557,396 $36 012,092 $791,591 $538,444 033,382 $692,130 $33 $513,997 $28 090,620 $712,372 $519,519 $31 $1,198,098 $820,996 $596,238 $1,070,959 $939,985 $575,479 $1,005,729 $1,255,394 $1,373,686 $1,123,309 $1,373,686

7.5% 10.3% 11.4% 14.7% 12. 6.9% 10.8% 12.9% 15.3% 11. $565,432 $850,937 $1,007,629 $449,985 $775,851 $471,792 $862,460 $1, $746,800 $505,451 $897,381 $1, $768,241 $975,676 $1, $435,611 $852,280 $428,761 $915,586 $1, $762,079 $478,758 $898,346 $1, $717,019 $1,093,554 $537,716 $836,835 $1,028,404 $477,068 $696,930 $795,223 $1, $701,101 $966,366 $1,065,586 City of Scottsdale, Tax Audit Department Tax Audit of Scottsdale, City Bed tax received is normally the the by City month after it

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Dec Total Nov Oct Sept Aug July June May Jan Mar Feb Apr % of 2001 2002 2003 2004 1998 1999 2000 2005 1997 2006 Total 2006 Total Total Avg % of 10yr Source: Note: for late payments. February 2007 Lodging Report 13 961 873 717 513 819 132 389 166 352 5,390 029 $803,072 $793,331 $8,64 433 $324,910 $414,266 904 $548,234 $318,229 $5,087, $452,718 780 $504,113 $327,698 $5,392, $487,502 210 $464,592 $414,869 $5,158, $519,498 810 $561,904 $212,854 $6,095, $391,641 330 $464,938 $309,471 $5,711, $472,485 814 $476,151 $341,882 $5,535, $489,418 $466,400 $5,373, 537 $412,645 $634,702 981 $616,020 $505,882 $6,252, $682,998 $751,547 $7,548, previous month, and do not account for late payments. 4.2% 6.2% 8.8% 9.3% 4.2% 6.2% 100% he 5% 3.8% 6.7% 9.3% 9.2% 100% lly reflect activity from t reflect activity lly 1,719 $387,072 $327,226 $582,

Table 3 City of Scottsdale

7,451 $413,388 $281,368 $172,797 $218, 0,163 $461,490 $330,831 6,702 $245,346 $450,272 $209, $270,852 6,202 $229,003 $509,017 $194, $412,814 6,231 $227,697 $515,856 $248, $332,858 0,555 $207,730 $472,598 $241, $314,162 2,669 $199,436 $457,299 $221, $278,415 $209,706 $229, 3,302 $505,342 $324,116 $262,045 $296, 2,451 $611,610 $433,610 $337,112 $347, Monthly Hotel/Motel Sales Tax Receipts Hotel/Motel Sales Tax Receipts Monthly

ceipt. The figures listed above genera 174,554 $999,726 $706,356 $51 13.3% 11.0% 8.4% 5.7% 4.1% 10.4% 13.6% 11.6% 10.4% 13.6% 8.2% 5.9% 4.

7.0% 10.1% $349,487 $513,860 $558,121 $745,646 $54 $360,209 $616,312 $612,897 $348,608 $700,661 $554,700 $58 $611,754 $418,966 $702,254 $538,775 $51 $778,685 $488,363 $748,876 $607,198 $71 $763,428 $466,068 $848,912 $575,936 $63 $614,064 $401,062 $792,876 $553,865 $62 $648,648 $714,211 $58 $418,115 $590,904 $733,957 $794,481 $66 $492,499 $742,486 $955,659 $844,517 $84 $600,887 $869,474 $903,148 $1, City of Scottsdale, Tax Audit Department Tax Audit of Scottsdale, City

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Total Total Dec Nov Oct Sept Aug July June May Jan Mar Feb Apr Sales tax is reported normally to the City the month after re 1997 1998 1999 2000 2001 2002 2003 2005 Total Total 2004* 2006** Avg % of 10yr Total 7.1% 10.1% 11.8% % of 2006 Source: Note: *The sales tax rate increased from 1.4% to 1.65% of 2004. in July **2006 year-end total adjusted to include a one-time rebate. February 2007 Lodging Report 14

TRENDS IN ROOM INVENTORY Room Supply

Table 4 reflects hotel room supply inventory for the study market area since 1997. The market area room inventory expanded every year from 1996 to 2003. Market area room inventory declined in 2004 and 2005 for the first time since 1996. However, the market overall has grown by almost 45 percent—nearly 5,000 rooms—during the past ten years

Table 5 shows the room inventory of the City of Scottsdale by category.

Table 4 Hotel Inventory Total Market Area (Properties with 25 or more rooms)

Inventory as of City of Town of Other Market January 1 Scottsdale Paradise Valley Area Hotels Total 1997 6,778 2,144 1,605 10,527 1998 7,188 2,173 1,700 11,061 1999 8,313 2,174 2,268 12,755 2000 8,731 2,174 2,245 13,150 2001 8,732 2,172 2,344 13,248 2002 8,769 2,174 4,149 15,092 2003 9,035 2,172 4,277 15,484 2004 8,848 1,835 4,166 14,849 2005 8,932 1,598 4,141 14,671 2006 9,021 1,564 4,679 15,264 Source: Smith Travel Research (STR); City of Scottsdale, Economic Vitality Department

Table 5 Room Inventory by Category* City of Scottsdale 2006

Number of Category Rooms % of Market Resort 3,709 41% Full Service 1,902 21% Limited Service 3,410 38% Source: Smith Travel Research, Economic Vitality Department *Only Scottsdale bed-tax paying properties counted.

February 2007 Lodging Report 15

New Market Area Hotels Property Inventory

Room supply has been relatively stable Table 6 (pg. 17) lists the existing hotel in the marketplace, with virtually no properties within the additional rooms since the addition of Scottsdale/Paradise Valley market area. the 950-room JW Marriott Desert Ridge The properties are classified by facility hotel, and the 753-room Westin type, and also provide room and Kierland Resort at the end of 2002 (both general manager information. located in Phoenix adjacent to the Scottsdale border). Note: Prior to the 2004 Lodging Statistics Report, hotels were classified In Scottsdale, opening of the Wingate as Luxury, Moderate, and Limited Hotel (117 rooms) and the Hilton Service. The hotels have been Garden Inn Perimeter Center (120 reclassified, based on Smith Travel rooms) in late 2004 and early 2005, Research information, as Resort, Full respectively, somewhat offset the loss Service, and Limited Service, to better of the Radisson Resort (318 rooms), describe hotel facilities. which was sold for condominium development.

The emergence of upscale “urban chic” properties in Downtown Scottsdale The market area has absorbed began in December 2005 with the nearly 5,000 rooms since 1997. opening of the renovated Hotel Valley Ho resort (194 rooms), and most recently complemented with the re- branding of an existing property to the Mondrian Hotel (194 rooms) in early 2007. A brand new W Hotel (225 rooms) is scheduled to open at the end of 2007.

New, nearby market area hotels include the Radisson (246 rooms) on the Fort McDowell Yavapai Indian Nation, and a Holiday Inn (104 rooms) located in Fountain Hills.

February 2007 Lodging Report 16

Table 6 Resort Hotel Properties Scottsdale/Paradise Valley Market Area

Property Name General Manager # of Rooms Location The Boulders Tom McCahan 160 Scottsdale Caleo Resort & Spa Jim Hollister 204 Scottsdale Carefree Resort & Villa William Eider-Orley 436 Carefree Desert Ridge Marriott Steve Hart 950 Phoenix Doubletree Paradise Valley Resort Donald Ponniah 378 Paradise Valley Fairmont Princess Resort Robert Foster 651 Scottsdale Four Seasons Resort Tom Kelly 210 Scottsdale Hyatt Regency Scottsdale David Phillips 490 Scottsdale Marriott Camelback Inn Ralph Scatena 453 Paradise Valley Marriott at McDowell Mountain Janice Milham 270 Scottsdale Millennium (McCormick Ranch) David McKee 125 Scottsdale Orange Tree Golf Resort Johnathan Rarig 160 Phoenix The Phoenician Mark Vinciguerra 654 Phoenix Renaissance Scottsdale Resort Richard Bibee 171 Paradise Valley Royal Palms Inn Greg Miller 117 Phoenix Sanctuary Resort on Camelback Mike Surguine 98 Paradise Valley Scottsdale Hilton Resort & Villa Harvey Rosenthal 187 Scottsdale Scottsdale Plaza Resort Ali Ozer 404 Paradise Valley Scottsdale Resort & Conference Center Brenda Weskamp 326 Scottsdale Scottsdale Resort Suites Peter Chu 334 Scottsdale Sheraton's Desert Oasis Cassandra Wilkins 300 Scottsdale Sunterra's Scottsdale Links Resort Terry Gunn 228 Scottsdale Sunterra's Scottsdale Villa Mirage Terry Gunn 224 Scottsdale Westin Kierland Resort Bruce Lange 732 Phoenix Source: City of Scottsdale, Economic Vitality Department

February 2007 Lodging Report 17

Table 6 (Continued) Full Service Hotel Properties Scottsdale/Paradise Valley Market Area

Property Name General Manager # of Rooms Location Best Western Airpark Scottsdale Lee Bates 120 Scottsdale Best Western Papago Inn Ray Vogel 56 Scottsdale Chaparral Suites Tom Silverman 311 Scottsdale CopperWynd Karen Carson/Doug Delong 40 Fountain Hills Hermosa Inn Michael Gildersleeve 35 Paradise Valley Hilton Garden Inn (Old Town) Sally Shaffer 200 Scottsdale Hilton Garden Inn (Perimeter Center) Kym Mysers 120 Scottsdale Hospitality Suites Steve Jackson 210 Scottsdale Hotel Indigo Scottsdale Phil Snider 126 Scottsdale Hotel Valley Ho Andrew Chipindale 194 Scottsdale Inn at Eagle Mountain Barbara Bruce 42 Fountain Hills Mondrian Scottsdale Don Jacinto 194 Scottsdale Radisson (Fort McDowell) Greg Carrish 246 Fort McDowell Residence Inn Scottsdale North Edie Mayer 120 Scottsdale Scottsdale Camelback Resort Lori Entwistle 111 Phoenix Scottsdale Marriott Suites Sheila Foley 251 Scottsdale Source: City of Scottsdale, Economic Vitality Department

February 2007 Lodging Report 18

Table 6 (Continued) Limited Service Hotel Properties Scottsdale/Paradise Valley Market Area

Property Name General Manager # of Rooms Location Comfort Inn Ken Carlson 123 Scottsdale Comfort Inn (Fountain Hills) Sam Trivedi 48 Fountain Hills Comfort Suites Gary Fuch 60 Scottsdale Country Inn & Suites Mary Huerta 163 Scottsdale Courtyard by Marriott (Mayo) Larry Turner 124 Scottsdale Courtyard by Marriott (North) Greg James 153 Phoenix Courtyard by Marriott (Old Town) Anne Cvelich 180 Scottsdale Days Inn Debbie Colefelt 167 Scottsdale Executive Suites, Extended Stay Sam Huang 140 Tempe Extended Stay America Shelly Schall 120 Scottsdale Extended Stay Deluxe Travis Cornell 105 Scottsdale Fairfield Inn (North) Sheryl Vortolotti 132 Phoenix Gainey Suites Richard Newman 162 Scottsdale Hampton Inn Scottsdale Bryan Uttley 130 Scottsdale Hampton Inn/Suites (North) Kelly Dewey 123 Phoenix Hampton Inn/Suites (Tempe) L.J. Benjamin 160 Tempe Holiday Inn (Fountain Hills) Don Johnson 104 Fountain Hills Trisha Rhino 170 Scottsdale Homestead Scottsdale Joleen Summerson 121 Scottsdale Homewood Suites by Hilton Sherry Wasson 114 Scottsdale Hotel Scottsdale Art Flores 218 Scottsdale Hyatt Place (Old Town) Tom Harris 127 Scottsdale The Inn at Pima Michelle Thompson 123 Scottsdale La Quinta Jennifer Westrom 140 Scottsdale Marriott TownePlace Delia DeFreitas 131 Scottsdale Motel 6 Kacey Humbert 122 Scottsdale Motel 6 (Tempe) Nancy Taylor 101 Tempe Old Scottsdale Inn Gretchen Geerdes 65 Scottsdale Ramada Limited Tony Demonte 92 Scottsdale Residence Inn Edie Mayer 122 Scottsdale Royal Inn Motel Nitin Mody 40 Scottsdale Scottsdale Park Suites Myra Siquerios 95 Scottsdale Sleep Inn Heather Knightguard 107 Phoenix Smoke Tree Resort Colin Williams 25 Paradise Valley Springhill Suites Greg James 123 Phoenix Summerfield Suites David Murray 164 Scottsdale Three Palms Resort Oasis Kelly East 115 Scottsdale Wingate Inn & Suites Tom Harmon 117 Scottsdale Source: City of Scottsdale, Economic Vitality Department

February 2007 Lodging Report 19

AVERAGE ROOM RATES AND OCCUPANCY

Average Room Rates Average Occupancy

The City of Scottsdale, Economic In addition to using STR data for Vitality Department calculated average average room rates, the Economic room rate estimations from 1992 to Vitality Department began using STR 1999. In 2000, the Economic Vitality for occupancy information in 2000. Department began using data from According to STR, hotels in the Smith Travel Research (STR). This Scottsdale/Paradise Valley market area research provides an indication of experienced an occupancy rate of 69.9 trending and competitive performance percent in 2006, a 0.5 percent decrease the City did not have access to before. from 2005.

Chart 1 demonstrates the increase in Occupancy rates for the last ten years average room rates within the are shown on Table 7 and illustrated in Scottsdale/Paradise Valley market area Chart 1. since 1997. Table 7 (pg. 21) visually represents the same data. Smith Travel Research reports the average room rate for Scottsdale/Paradise Valley market area hotels in 2006 was $164.19, up from $145.31 in 2005.

Chart 1 Hotel Occupancy and Average Rate

$180.00 80.0% $160.00 70.0% $140.00 60.0% $120.00 50.0% $100.00 40.0% Rate

$80.00 30.0% Annual

$60.00 20.0% Occupancy

Average Room $40.00 10.0% $20.00 0.0% 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Year

Average Room Rate Annual Occupancy

February 2007 Lodging Report 20

Room Supply Occupancy* Annual 3,336,939 3,673,854 4,003,300 4,310,615 72.1% 4,254,075 67.9% 4,175,407 63.5% 4,081,474 64.3% 4,138,776 59.7% 3,872,943 60.3% 3,982,638 62.2% 66.6% 70.4% 69.9% Table 7

Occupancy & Average Rate & Average Occupancy Scottsdale/Paradise Valley Market Area Market Area Valley Scottsdale/Paradise

Smith Travel Research

Year Room Rate Avg. x Rooms Occupied = Revenue Room Gross 1997 $136.25 x 2,406,994 = $302,279,593 $302,279,593 = $269,445,800 2,406,994 = $306,350,177 x 2,497,942 = 1997 $136.25 $342,743,333 x 2,535,392 = 1998 $138.40 $319,827,899 x 2,759,671 = 1999 $136.56 $336,361,361 x 2,533,188 = 2000 $140.53 $332,223,026 x 2,517,138 = 2001 $143.34 $369,814,507 x 2,539,213 = 2002 $133.63 $396,238,283 x 2,755,729 = 2003 $130.84 $456,871,482 x 2,726,848 = 2004 $134.20 x 2,782,578 2005 $145.31 x 2006 $164.19 Source: Room*Occupied Rooms divided by Supply

February 2007 Lodging Report 21

ROOM REVENUES VERSUS TOTAL HOTEL REVENUES

Over the past ten years, room revenues Table 9 (pg. 23) presents a comparison provided an average of 59.0 percent of of total room revenues, total bed tax total hotel revenues at Scottsdale paid, and total privilege tax paid for properties. The recent trend shows the Resort, Full Service, and Limited percentage of room revenue increasing Service hotel/motels for calendar year and non-room revenue decreasing 2006. within the City of Scottsdale (see Table 8, pg. 23). Note: Tables 8 and 9 refer solely to properties within Scottsdale. These Since 1997, room revenues as a properties are listed in the Scottsdale percentage of total hotel revenues have section of Table 1. generally stayed in the 57-59 percent range. Due to the change in product mix, with more limited service properties added to the market in the mid to late 1990’s, this figure rose to 61 percent in 2006. The percentage of room The percentage of room revenues as a revenues to total hotel revenues percentage of total hotel revenues in 2006 was 61 percent. increased from 1996 to 2001. This percentage dropped in 2002, due, in part, to the events of September 11, 2001, but has continued to rise slowly since. The percentage of room revenues to hotel revenues in 2006 (61 percent), has risen above pre-9/11 levels.

Table 8 (pg. 23) presents a comparison of total room revenues to total hotel revenues, thereby providing a means of assessing the relative importance of room revenues compared to all other revenue sources within the hotels (food, beverage, gift shop, and recreational sales).

February 2007 Lodging Report 22

Table 8 Room Revenue as a Percentage of Total Hotel Revenue* City of Scottsdale

Total Room Total Hotel Room Revenue as a Year Revenue Revenue % of Hotel Revenue 1997 $202,883,923 $338,348,602 59.9% 1998 $219,884,233 $368,850,214 59.6% 1999 $220,880,800 $368,479,714 59.9% 2000 $257,131,767 $440,350,786 58.4% 2001 $242,786,933 $410,128,214 59.2% 2002 $228,261,533 $395,366,643 57.7% 2003 $223,773,433 $383,813,500 58.3% 2004 $247,986,323 $422,604,186 58.7% 2005 $268,823,783 $441,296,718 60.9% 2006 $299,331,024 $490,578,333 61.0% Avg 97-06 $241,174,375 $405,981,691 59.4% Source: City of Scottsdale, Financial Services Department, Tax Audit Division *Based on revenues generated at properties within the City of Scottsdale

Table 9 Hotel Revenue Streams* City of Scottsdale for 12 months ending December 2006

% Total % Bed Tax % Privilege Resort Revenues Paid Paid Tax Paid 63% 58% 68%

% Total % Bed Tax % Privilege Full Service Revenues Paid Paid Tax Paid 17% 18% 15%

% Total % Bed Tax % Privilege Limited Service Revenues Paid Paid Tax Paid 20% 24% 16% Source: City of Scottsdale, Financial Services Department, Tax Audit Division *Percentages may not add up to 100% due to rounding

February 2007 Lodging Report 23

MARKET AREA GOLF, SPAS AND DESTINATION EVENTS

Tourism in the City of Scottsdale is driven by several factors—destination resorts, special events, golf, desert environment, southwestern culture, and, of course, warm winters. This section provides an overview of the golf courses, spa facilities, and special events that take place in the market area throughout the year.

Golf

Tourists account for approximately 40 percent of golf play in Scottsdale, and accomplish a great deal of that play during peak season (January through April). Scottsdale visitors consistently Scottsdale is widely known for its rank golf as one of the top ten activities spectacular golf courses, they participate in while visiting recreational amenities, climate, Scottsdale (Behavior Research Center). five-star resorts, numerous events and attractions, the Sonoran desert, world-class Table 10 (pg. 25) lists the golf courses in restaurants, and art galleries. the Scottsdale/Paradise Valley market area. Map 2 (pg. 27) shows where many of those golf courses are located. Access to private courses is not necessarily available to visitors. Further, some golf courses are open only to guests of adjacent hotels.

Troon North Golf Course

February 2007 Lodging Report 24

Semi-Private 72 Arthur Hills/Jack Snyder onal Public/Resort 72 Desmond Muirhead Muirhead Desmond 72 Public/Resort onal rt Private* 72 Robert Lawrence Lawrence Robert 72 rt Private* Design Course Type Par Type Architect Design Course Course Course sert Private/Resort 72 Jay Morrish Jay 72 sert Private/Resort Desert Private* 72 Gary Panks Panks Gary 72 Private* Desert Table 10 Golf Courses Golf Courses 18 Desert 18 Desert Public Allen John 71 27 Desert Public Miller Scott 36 18 Traditional Hughes Private* Lawerence 72 18 Desert Private* 72 Jay Morrish Jay 72 Private* Desert Smith 18 Bill 71 Public Traditional 18 Scottsdale/Paradise Valley Market Area Market Area Valley Scottsdale/Paradise 1 Ancala C.C. 1 Ancala 2 Club Golf Boulders 3 Golf Club Camelback 4 Club Golf Continental 5 Course Golf Coronado Scottsdale Carefree 6 Scottsdale Cypress 7 Scottsdale C.C. DC Ranch Canyon Scottsdale 8 Desert 18 Desert 36 36 9 (exec) Traditional 18 Traditional Hills De Fountain Traditional Scottsdale Public Private* Public Scottsdale Design Dye 72 31 18 Coggins/Lambe 9 (exec) Traditional Traditional 60 Hardin/Nash Public Private* 71 30 Lehman/Fought Van Bocchini 9 Desert Highlands Highlands 9 Desert Scottsdale 18 Desert Private* Nicklaus Jack 72 10 Desert Forest Forest 10 Desert Mountain 11 Desert 12 Dove Valley Ranch 13 Club The Estancia 14 Eagle Mountain C.C. Scottsdale Carefree 15 Firerock Cave Creek 16 Gainey Ranch Scottsdale 17 Scottsdale Golf Club of 108 Desert 18 Hills Fountain 18 Scottsdale Hills Dese Fountain Desert 18 21 Scottsdale Trail Golf Club Legend Private* 18 Ranch Desert 18 22 McCormick Desert 23 Public Club Mirabel Scottsdale Nicklaus 24 72 Jack Mountain Shadows Tree Private* 27 25 Orange Scottsdale Public 26 Traditional C.C. Valley Paradise 72 27 Jr T. Jones Robert 18 Pavilion Lakes Golf Club Valley Paradise Private/Resort 72 Tom Fazio Desert 72 36 Scottsdale Benz/Poellot Scottsdale Valley Paradise 71 Traditi 18 Scott Miller Phoenix Traditional Public Semi-Private 18 56 Links Snyder Jack 18 72 Traditional Jones Rees Public/Resort Private* 72 Bulla/Hughes 72 Tom Fazio 18 Club Golf Grayhawk 19 (ASU) Karsten 20 Kierland Golf Club Scottsdale Scottsdale Tempe 36 Desert 28 The Phoenician 29 18 Public C.C. Peak Pinnacle 30 Manana Rancho Scottish Links Public Scottsdale Scottsdale 72 Graham/Panks/Fazio 72 Cave Creek Pete Dye 18 27 Traditional Public/Resort Desert/Tropical 18 35 Flint & Robinson Desert Private* Semi-private 72 Dick Turner 70 Bill Johnson Key Course Name Name Holes Location Course Key

February 2007 Lodging Report 25

Private* 72 Mickleson/Stephenson/Fazio Mickleson/Stephenson/Fazio 72 Private* aditional/Links Public aditional/Links Crenshaw/Moore 70 Desert Private* 72 Tom Weiskopf Weiskopf Tom 72 Private* Desert

c) Desert Public Snyder 72 Jack Table 10 (Continued) (Continued) Table 10 27 Traditional Semi-private 35 Arnold Palmer Palmer 27 Traditional Arnold Semi-private 35 ills 18 Desert Desert ills 18 Foster Public Keith 71 City of Scottsdale, Economic Vitality Department of City Scottsdale, Economic Vitality 31 Rio Salado 32 Course Golf Sanctuary 33 Club Silverado Golf C.C. 34 Silverleaf Scottsdale Scottsdale 18 Tempe Scottsdale Desert 18 18 Traditional 9 Public Traditional Public Public 71 Heckenkamper Randy 70 Gilmore/Graves 33 Mike Morely 35 C.C. Starfire at Scottsdale Scottsdale 38 Golf Club Stick Talking 39 Tatum Ranch 40 Terravita 41 TPC Scottsdale 42 C.C. Troon 43 Golf Club North Troon 36 44 Club Golf We-ko-pa 45 Tr Cave Creek Rock Whisper 46 Scottsdale Villa Monterey Scottsdale 18 Hills Fountain Desert Scottsdale 36 18 Scottsdale 18 Desert Desert Scottsdale Desert 36 Scottsdale 18 Desert Stadium/ Public Desert Private* 36 9 (exe Semi-private Casper/Nash Semi-private Desert 72 Public Weiskopf/Morrish 71 72 72 Weiskopf/Morrish Cupp Robert Private* 72 Scott Miller 72 Tom Weiskopf 36 Club Golf Stonecreek 37 Golf Club Canyon SunRidge H Fountain Phoenix 18 Links Semi-private 71 Hills Arthur Key Key Name Course Location Holes Design Course Type Course Par Architect Source: *Private golf courses are not shown on Map 2

February 2007 Lodging Report 26 Market Area Golf Courses KEY

City Limits Market Area

Town of JOY RANCH 30 Carefree STAGECOACH PASS

CAREFREE HWY. 2 40 21 DOVE VALLEY

LONE MOUNTAIN

DIXILETA

DYNAMITE 5 JOMAX 43 HAPPY VALLEY 12 PINNACLE PEAK

DEER VALLEY

BEARDSLEY 18 OUTER LOOP UNION HILLS City of BELL/FRANK LLOYD Scottsdale WRIGHT BLVD. 16 C. A. P. CANAL 32 GREENWAY 20 airport

THUNDERBIRD

CACTUS 36 35 SHEA 25 37 44 DOUBLE TREE 8

Indian 3 41 14 Ben d McCORMICK PKWY. Wash Town of Town of Fountain Hills

38 104th ST. ST. 110th 120th ST. 124th ST. 130th ST. 136th ST. INDIAN BEND Paradise Valley 22 27 LINCOLN 24 McDONALD 33 CHAPARRAL CAMELBACK INDIAN SCHOOL 46 28 THOMAS 4 5 6 McDOWELL Outer Loop - Pima Freeway 101

McKELLIPS 31 19 56th ST. 64th ST. SCOTTSDALE HAYDEN PIMA

Destination Spas Special Events

In addition to golf, tourists are attracted to Numerous special events take place in Scottsdale’s destination spas, where they the Scottsdale/Paradise Valley market can enjoy rejuvenating and relaxing area throughout the year. The City of amenities unique to the Arizona desert. Scottsdale supports many of these Table 11 lists some of the destination events through the use of bed tax funds. spas located at resorts in the Specifically funded are those events that Scottsdale/Paradise Valley market area. meet the desired themes – art/culture, culinary, golf, outdoor sports/recreation, and western. Some of the major special events held in Scottsdale are listed in Table 12 (pg. 29).

Table 11 Destination Spas Scottsdale/Paradise Valley Market Area

Spa Name Location Agave The Westin Kierland Resort Agua Bathhouse Spa Mondrian Alvadora Spa Royal Palms Inn Amansala Spa Scottsdale Resort & Conference Ctr. Amethyse Spa & Boutique Radisson Fort McDowell Centre for Well-Being The Phoenician Eurasia Spa Scottsdale Resort & Athletic Club Golden Door Spa The Boulders Jurlique Spa Caleo Resort & Spa Revive Spa Desert Ridge Marriott Spa Sunterra's Scottsdale Links Resort Spa Sunterra's Scottsdale Villa Mirage Spa at the Four Seasons Four Seasons Resort Spa Avania Hyatt Regency Scottsdale The Natural Healing Garden Orange Tree Golf Resort The Salon Scottsdale Plaza Resort The Sanctuary Spa Sanctuary Resort on Camelback The Spa Carefree Resort & Villa The Spa CopperWynd The Spa Gainey Suites The Spa Marriott Camelback Inn VH Spa Hotel Valley Ho Willow Stream Fairmont Princess Resort Source: Scottsdale Convention and Visitor's Bureau; Economic Vitality Dept.

February 2007 Lodging Report 28

Table 12 Selected Scottsdale Events*

January Arizona Sun Country Circuit Quarter Horse Show Barrett Jackson Classic Car Auction FBR Open Golf Tournament P.F. Chang's Rock-n-Roll Marathon & 1/2 Marathon Russo & Steele Collector Car Auction Scottsdale's Ultimate New Year's Eve Block Party Tostitos Fiesta Bowl (Glendale) February Parada del Sol Parade and Rodeo Scottsdale Arabian Horse Show Scottsdale Indian Artists of America Show March Arizona Bike Week San Francisco Giants Spring Training Scottsdale Arts Festival April Region 7 Arabian Championship Show Scottsdale Culinary Festival May - August Scottsdale Celebrity Chef Golf Invitational Summer Spectacular Art Walk September - October Arizona Desert Circuit Classic - Appaloosa Scottsdale Classic Futurity & Quarter Horse Show November - December Artfest of Scottsdale Ongoing Activities Celebration of Fine Art - January through March Native Trails - January through March Scottsdale Art Walk - Year-round Scottsdale Polo Club at WestWorld - November through April *All events listed are held in Scottsdale unless otherwise noted. For a comprehensive list of events, visit www.scottsdalecvb.com

February 2007 Lodging Report 29