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3/9/2016 JackRabbit Book>>Direct Is a lodging search engine to facilitate fast, efficient consumer search for accommodation while navigating DMO websites… …and aligns with the preference of both the consumer and the lodging operator to transact directly with no middleman 70.6% of room nights in Q2, 2015 were 100% Direct booked through direct channels, compared JackRabbit is dedicated to the direct Booking Model to only 29.4% through 3rd party OTA channels. TravelClick 1 2 booking channel 3 100% of the bookings we facilitate are customer-direct with their chosen lodging supplier – JackRabbit is the only system hosted on DMO consumer sites that operates on this principle. Enter Dates View Results Complete Reservation on Hotel Website Hotel Guest Satisfaction Study Importance of Direct Bookings for Lodgings -- Booking Direct vs. Booking with an OTA Repeat Stays and Ancillary Revenue Case Study Owning the Customer vs. OTA Customer Revenue Center Direct—hotel Online Travel Agency • J.D Powers reports that customers who booked via an Online Travel (per room night) website and voice (OTA) Agency (OTA) were 45 points less satisfied than those who booked ADR $260 $140 directly through a hotel’s site. length of stay 4.07 2.56 room revenue $1,058 $358 golf $388 $165 • Guests who book through an online travel agency (OTA) tend to be fitness/spa $214 $207 more price sensitive; have lower levels of satisfaction with their stay; recreation $34 $13 are less loyal to hotel brands; and tend to report more problems, retail $50 $38 compared with guests who book through the hotel website or call dining $152 $97 the hotel or hotel brand directly. Total Room and Ancillary Revenue $1,896 $878 reservation lead time (days) 39 17.5 North America Hotel Guest Satisfaction Index Study, J.D. Powers Repeat Stays 2X Future Revenue Direct Half the Direct customer vs OTA Customer Source: Ancillary Revenue Case Study – American Hotel & Lodging / Smith Travel Research Study 1 3/9/2016 Consumers Demand Dynamic Search Importance of search-book Efficiency on Travel Websites solutions for DMOs Most Important Travel Website Features FEATURE Able to immediately check lowest rates 83% Lowest price/rate guarantee 80% Photos of rooms/facilities 78% Easy to use booking feature 74% “It’s about the customer….” Ability to compare rates of multiple suppliers 73% Photos of the destination area 73% Ability to preview room locations 68% Ability to check last minute availability 62% Ability to download coupons for savings 58% User-generated reviews 51% Source: 2013 MMGY / Harrison Group, Portrait of American Travelers DMO Website Visitor Research Destination Selection THE IMPORTANCE OF CONTENT “What types of travel content are most important in Comparison Shopping, Activities and Accommodations Top the List helping you decide to visit a destination?” Travel actions taken and important features for a Destination (DMO) website The Art of Persuasion As a DMO tries to persuade Ability to compare pricing and 76% travelers to visit, the most likely availability path to success may be My activity selection at the 57% highlighting (in an impactful destination way) the most unique and My hotel/accommodations appealing things to see and do 52% selection at the destination with immediate lodging rates & availability the #2 most My decision to visit the destination 50% important piece of content. My restaurant selection at the 26% destination Source: Destination Analysts, January 2014 Study Base: DMO users Source: PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers JackRabbit Credentials JACKRABBIT CORPORATE HOTEL CHAIN PARTNERS Current Hotel Chain Partners in JackRabbit Network InterContinental Hotel Group Hilton Hotels Hyatt Hotels & Resorts America’s Best Value Inns Candlewood Suites Conrad Hotels AmeriSuites Crown Plaza Doubletree Andaz AmericInn International • Hosted on 260 DMO and lodging association websites Holiday Inn Embassy Suites Hotels Grand Hyatt Hotels Holiday Inn Express Hampton Inn Hyatt Place Best Western International (including 20 in Canada) -- the largest solution provider in Hotel Indigo Hampton Inns & Suites Hyatt Regency Hotels Intercontinental Hotels & Resorts Hilton Garden Inn Hyatt Resorts Coast Hotels & Resorts Staybridge Suites Hilton Hotels Hyatt Summerfield Suites North America Homewood Suites by Hilton Hyatt Vacation Club Delta Hotels & Resorts Carlson Hotels Worldwide Park Hyatt Hotels Country Inn & Suites Drury Inn & Suites Four Seasons Park Inn Drury Inn Starwood Hotels & Resorts Park Plaza hotels & Resorts Pear Tree Inn aloft Fairmont Hotels & Resorts Radisson Hotels & Resorts Drury Plaza Hotel element • 40,000 lodgings in the JackRabbit network receive over 5 Regent Hotels & Resorts Drury Suites Four Points® by Sheraton La Quinta Inn & Suites Drury Lodge Le Méridien Marriott Sheraton Hotels & Resorts Magnuson Hotels million referrals annually Courtyard Wyndham Worldwide St. Regis® Hotels & Resorts Fairfield Inn Amerhost Inn The Luxury Collection Motel 6 Marriott Hotels & Resorts Baymont Inn & Suites W Hotels Marriott Conference Centers Days Inn Westin Hotels & Resorts Red Roof Inn Marriott ExecuStay Hawthorn Suites Marriott Ex. Apartments Howard Johnson Choice Hotels International Red Lion Hotels • Interfaces with 260+ res systems for rate and availability data Marriott Hotels & Resorts Knights Inn Ascend Collection Marriott Vacation Club Int'l Microtel Inn & Suites Cambria Suites Renaissance Hotels/Resorts Ramada Clarion to display on search results pages...the system aggregates and Residence Inn Super 8 Comfort Inn SpringHill Suites Travelodge Comfort Suites stores over 2.0 million room rates and availabilities daily The Ritz-Carlton Wingate by Wyndham Econo Lodge TownePlace Suites Wyndham Hotels & Resorts MainStay Suites Quality Inn Rodeway Inn Sleep Inn Suburban Extended Stay Hotel 2 3/9/2016 JackRabbit vs 3rd Party Booking Engine JACKRABBIT FREE RESERVATION ENGINE Technology No inventory In an 80 market management needed study, 42% of into JackRabbit by lodgings lodgings did not have an online res system 100% of lodgings participate in JRes developed and JackRabbit search offered free to results & technology lodgings without an online booking Inventory management is required into an OTA capability booking engine system by lodgings Small lodgings can now realize the OTA Inventory management creates benefit of online additional work and bookings thru their greatly reduces lodging DMO’s partnership participation level with JackRabbit Book>>Direct Mobile JackRabbit Book>>Direct Extensions Instant rate & availability data in One (1) Click . Mobile Click-to-call to book directly with . Facebook lodgings (not an OTA call center) . Hotel/Lodging Special Offers & Packages Map features included - location of and directions to lodging property . DMO Custom Packaging from current location . Attractions, Activities & Events . Air/Flight Search Mobile Explosion in Hotel Search Book>>Direct Special Offers & Packages Overview- DMO collaborates with lodgings on a common Over 50% of Hotel queries in theme for a pkg Google are from mobile devices – promotion (e.g. 3rd night Q4, 2015 free) Over 50% of all Hotel searches on TripAdvisor’s platform are now from Relevant pkgs from mobile devices – Nov, 2015 participating lodgings loaded into database eMarketer, projects that 2016 U.S. mobile bookings will jump 18% Packages displayed over 2015, going from 44% of all to site visitors online bookings to 52% – Q4, 2015 JackRabbit Book Direct’s new Responsive GUI will help maximize Consumer books hotel searches and bookings via package directly with mobile devices selected lodging 3 3/9/2016 Book>>Direct Custom Packages/Promotions Book>>Direct Attractions DMO coordinates custom Activities, attractions packages with select and events are lodgings with campaigns aggregated for promoting each display on JR results pages Custom packages/ No data entry required promotions displayed of operators – JR for all participating looks after acquisition lodgings and display of all package details Consumer books themed package direct with lodging Consumer books partners direct with operator Book>>Direct and Reviews Reports and Analytics The TrustScore™ One reporting system analyzes all reviews TrustYou Meta Reviews ties it all together across the web and boils them down into Real-time data one single, easy to read, all encompassing score. Search behavior Sentiment Scores Referrals (key metric) Property specific data 2 1 Reports and Analytics (cont’d) THE BEST CONSUMER SOLUTION One reporting system Immediate lodging ties it all together rate and availability information on the Real-time data web and mobile Search behavior Search-Click-”Book Now” Efficiency Referrals (key metric) Bookings are direct Property specific data with operators, not a 3rd party – no middleman fees or terms and conditions Can spend /acquire loyalty reward points with hotels 4 3/9/2016 THE BEST LODGING SOLUTION THE BEST DMO SOLUTION “Own the customer” -Consumer is More relevant – DMO meets consumer Lodging’s customer expectation No fees or Scalable cost – affordable solution for commissions – DMO realize 100% of booking revenue Direct large volumes of qualified referrals to your lodging partners No additional inventory management Additional engines (e.g. Packages) provide added functionality to drive more referrals to lodgings Unbiased display of lodgings/packages on results pages No overhead costs – direct bookings means DMO is not involved in the transaction Maintain Rate Integrity – Lodging Measurable Results – 24/7 password sets rate, not the protected access to search and referral OTA data THANK YOU! ALEX KINNINMONT/FRASER CLOSE CANADIAN REPRESENTATIVES 468 QUEEN ST. E., SUITE 300 TORONTO, ON, M5A 1T7 [email protected] – 416 500-3899 [email protected] – 416 997-4966 5.
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