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To Become the World's JOIN CATIE ON HER JOURNEY TO BECOME THE WORLD’S 1ST FEMALE WORLD RALLY CHAMPION OFFICIAL SPONSOR / SUPPORTER / SUPPLIERS / GLOBAL BRAND AMBASSADOR PACKAGES COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 INTRODUCING… Catie Munnings is an 18-year old British female Rally Driver racing in the 2017 FIA Ladies European Rally Championship in a factory Peugeot 208 R2. She is the reigning FIA Ladies European Rally Champion, winning the title in her first year in the sport! Catie’s ambition and dream is to become the world’s top rally driver and the first woman to win the World Rally Championship. The FIA ERC runs annually between February and September with races in Belgium, Cyprus, Czech Republic, Estonia, Greece, Latvia, Poland, Portugal, Spain and the UK. CATIE VALUES MEDIA FACTS ENERGY… POWER… TV – each year all FIA ERC rounds are STAMINA… MOTIVATION… broadcast on TV – 318 Million Viewers LIFE… HEALTH… SPORT… SPEED… BRITISH… and 1000+ Broadcast Hours YOUTH… NEW… BIG FUTURE AHEAD… Over 82 hours on Eurosport OOMPH! reaching 110 Million people A dedicated website Fiaerc.com - Up to 30,000 spectators 230,000 page views per month at race meetings ERC App, live results, starting positions Over 310,000 weekly reach across: and news - 23,500 downloads Facebook, Twitter and Instagram 2 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 WHAT IS THE ERC? FIA European Rally Championship is the oldest international rally series in the world, starting in 1953 Promoted by Eurosport Events - under a 10-year agreement with the FIA Season runs from February to October on asphalt, gravel, ice and snow - race distances range from 200KM to 230KM Titles for drivers, co-drivers and teams including the prestigious overall ERC crown, ERC2 & ERC3 divisions In 2017 Catie is racing in the ERC Junior Championship - for drivers up to 28 years old, in R2 cars on Pirelli tyres The Champion at the end of the season is the driver with most points: - ERC Juniors count their best four scores from the six nominated events - ERC Ladies count their best four scores - Drivers count their best seven scores from the 10 qualifying rounds 3 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 AUTO24 RALLY ESTONIA RALLY LIEPÁJA 2017 ERC SCHEDULE LATVIA 25 RALLY JUNIOR CHAMPIONSHIP RALLIES FEATURING CATIE RZESZOW POLAND RALLY COUNTRY TIMING RALLY LIEPÁJA LATVIA FEBRUARY YPRES RALLY CIRCUIT OF IRELAND RALLY UK APRIL BELGIUM AZORES AIRLINES RALLYE PORTUGAL JUNE CIRCUIT OF IRELAND RALLY YPRES RALLY BELGIUM JUNE UK AUTO24 RALLY ESTONIA JULY BARUM RALLY ZLÍN CZECH REPUBLIC AUGUST RALLY ISLAS ADDITIONAL RALLIES CANARIAS SPAIN RALLY ISLAS CANARIAS SPAIN MARCH ACROPOLIS RALLY GREECE MAY AZORES 25 RALLY RZESZOW POLAND AUGUST AIRLINES RALLYE PORTUGAL CYPRUS RALLY CYPRUS SEPTEMBER SUBJECT TO CHANGE BARUM RALLY ZLÍN CZECH REPUBLIC ACROPOLIS RALLY GREECE CYPRUS RALLY CYPRUS 4 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 PACKAGES WORLD-WIDE MAIN SPONSORS Up to 3 x Main Sponsors WORLD-WIDE OFFICIAL SUPPORTERS & SUPPLIERS Up to 6 x Official Supporters Up to 6 x Official Suppliers All from non-competing categories - demonstrating industry expertise SUPPORT PACKAGES - COUNTRY SPECIFIC SPONSORS Sponsors at one or more country specific rallies during the Season All packages are developed with Sponsor objectives at the forefront. Prices on request and depend on level of rights, markets and duration CAREER PLAN BEGINNER TO WINNER Catie Munnings has a five-year plan to take her to the very top of rallying… 2016 2016 Reigning FIA Ladies 2017 – 2019 European Rally Championship European Rally Champion 2020 World Rally Championship 5 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 WHY GET INVOLVED? THE UNIQUE OPPORTUNITY Be in at the beginning of her success as Catie develops into one of the world’s leading rally drivers. Excellent ambassador to promote products and services. Great value for money for sponsors and supporters. As a young woman in a testosterone driven sport Catie will generate immense media interest and a strong fan base following. Worldwide marketing exploitation – creation of global sporting celebrity. WE CAN HELP YOUR BUSINESS YOUR BRAND - be associated with a winning team and engage with thousands of fans. YOUR VALUES - Excitement, Speed, Racing, Competition, Technology, Engineering, Performance, Festival, Heritage, British, Youth Role Model. YOUR AMBASSADORS - follow Catie’s journey, engage and inspire your staff, clients and customers with her story. YOUR CLIENTS AND CUSTOMERS - entertain and inspire at race venues and events, and engage with competitions and VIP tickets. YOUR SALES - tap into the motorsport series and enhance your sales. 6 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 BENEFITS OF SPONSORSHIP Catie offers the following rights and benefits to partners… TV REACH BRANDING & IMAGE ENHANCEMENT LADIES FIA EUROPEAN RALLY CHAMPIONSHIP The opportunity to work with Catie to integrate your business and brand TOP LINE TV STATISTICS into the content of her journey. Associate with a future world leading motorsport driver. TOTAL VIEWERS TOTAL BROADCAST TIME MEDIA 318 MILLION 1081.28 HH:MM SOCIAL 82:59 HH:MM 2,500 LIKES 270,000 LIKES VIEWERS 110 MILLION 1,100 FOLLOWERS 30,600 FOLLOWERS NO. OF COUNTRIES BROADCAST IN 22 NO. OF CHANNELS 81 630 FOLLOWERS 11,200 FOLLOWERS TOP MARKET VIEWERSHIP POLAND 173 MILLION TOP ERC PARTNER VALUE 6.7 MILLION EUROS 7 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 BENEFITS OF SPONSORSHIP PR EXPERIENTIAL Catie and the team will also make time during the weekend to entertain guests, show them the car Catie is hot news. Opportunity to promote Worldwide Marketing Exploitation – and explain everything that is happening. In this sponsor messages through news PR - Rounds are held at: Belgium; Cyprus; way, business partners and those they invite can associate with a rising star. To date Catie Czech Republic; Estonia; Greece; Latvia; feel closely involved in the team and share in the has had features on TV and in national press, Poland; Portugal; Spain and UK. celebration of its success. magazines, radio and online media. Germany - access to German co-driver – OFF-TRACK DAYS MARKETING TO Anne Katharina Stein. Events can be arranged where YOUNGER AUDIENCE Sales & Experiential Marketing - showcase Catie and the car can be seen in products and services. As a successful young woman, Catie a more relaxed atmosphere than is provides an excellent role model for businesses RACE HOSPITALITY possible at the rally events. to associate with and target younger audiences. Catie and her team can run hospitality evenings At every race meeting Catie and Catie can work closely with sponsors to drive for clients or staff at private rally tracks as well her team will offer premium hospitality, as indoor Kart tracks. These tailored events include: forward communications strategies – an ideal tailored to client needs. figurehead to run campaigns in youth communities. Attending conferences and company events; • Invitation with VIP shuttle, tickets and Meet & Greets; Talks At Company Offices; Signing BRAND AMBASSADOR - meeting point Autographs; and Photo Opportunities. PUBLIC SPEAKING • Welcome from representative with overview As well as guest drives in her competitive rally car, of days activities and timetable which is based in France. Excellent Ambassador - to promote products • Hospitality area and services. Catie is an excellent public speaker, • Morning coffee, lunch with wine, afternoon is media trained to a high standard and has hours tea and all day bar of TV, press & radio experience. • Guided tour of the race team and paddocks 8 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES FIA LADIES EUROPEAN R ALLY CHAMPION 2016 #PROJECTKT – TV DOCUMENTARY BEGINNER TO WINNER During 2016 and 2017 Catie is the star of Projectkt - a TV documentary covering her story of taking a driver from beginner to winner. In discussions with terrestrial TV – opportunity for sponsors to be part of coverage. A journey as she becomes a competitive driver at international level & one of the quickest female rally drivers ever. The documentary covers everyday life – school life, hobbies, training and the championship! 9 OFFICIAL SPONSORS / SUPPORTERS / SUPPLIERS / GLOBAL BRAND AMBASSADORS MARKETING SUPPORT BY PURPLE TANGERINE SPORTS COMMERCIAL SPONSORSHIP & PARTNERSHIP OPPORTUNITIES PARTNER LEVEL PARTNER LEVEL TIER 3 TIER 3 TIER 2 TIER 2 TIER 1 SUPPORT TIER 1 SUPPORT RIGHTS WORLDWIDE RIGHTS WORLDWIDE WORLDWIDE
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