WINECOASTCOUNTRY FACT SHEET

Overview: WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of southern and northern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano, and Nipomo.

From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers, and untouched natural beauty as far as the eye can see.

Website: www.WineCoastCountry.com

Blog: www.WineCoastCountry.com/blog

Facebook: www.facebook.com/WineCoastCountry

Twitter: www.twitter.com/WineCoastCountry.

Location: Easily accessible from both the San Francisco Bay Area and Los Angeles, the northern most tip of WineCoastCountry begins in San Simeon at Ragged Point, 191 miles south of San Francisco, and the southern most tip is located in Nipomo, 165 miles northwest of Los Angeles. It is approximately a 3.5-4 hour drive south from San Francisco and north from Los Angeles.

Getting There: WineCoastCountry is easily accessible from San Luis Obispo Regional Airport (8.57mi/13.8km). Direct flights are offered from San Francisco, Los Angeles and Phoenix. For more information, contact (805) 781-5205. WineCoastCountry can also be reached by ground or rail transportation from both San Francisco Airport (231.59mi/372.7); Santa Barbara Airport (86.19mi/138.7km); Los Angeles International Airport (177.39mi/138.7km), Burbank-Glendale-Pasadena Airport (170.36mi/274.17km); rail service is provided by Amtrak with numerous stations located throughout the region. For information, contact the transit center at (805) 238-1242.

WineCoastCountry Discovery Route: Launched in 2012, the Discovery Route is a 101 mile scenic drive that takes travelers through the 10 diverse towns of WineCoastCountry along prime Pacific coastline, lush farmland and renowned vineyards. The northernmost point of the route is located at Ragged Point in San Simeon and the southern-most point rests in the farmlands of Nipomo. This breathtaking drive showcases the area’s rich history and culture through 10 charming artisan towns and seaside villages. Along the route, visitors will enjoy locavore dining, wine tasting, diverse coastlines and geography, farmland, and various points of interest.

History & Culture of the WineCoastCountry: From as early as 10,000 BC to the present, WineCoastCountry is one of the most interesting, resourceful and awe-inspiring areas to visit in California. The region’s history dates back to its first inhabitants, the Chumash, followed by the coming of Spanish Conquistadors in 1769 like Gaspar de Portola who named Los Osos (“the bears”) after encountering Grizzly bears throughout the valley. The missionaries, led by Father Junipero Serra from 1769 to 1823, had a tremendous effect on the region with mission building and religious conversion that radically changed the demographics and at one point, Catholicism was named the state religion of California.

In addition to the California Gold Rush of 1849, the Central Coast experienced what is now known as the California Fur Rush starting before 1825, when fur trappers from England, Russia and America hunted the Central Coast’s southern sea otters and fur seals nearly to extinction; however brutal was the Fur Rush, it is credited with opening up world trade to the region from the Central Coast to San Francisco. Rancheros and Californians established self-sustaining communities, like the Dana Adobe in Nipomo, made possible by Mexican Land Grants, deeded from 1833 to 1846. Sea Captains such as James Cass from Cayucos- by-the-Sea created his community from a Spanish land grant of 320 acres, enabling him to build the pier and town center where his house stands to this day since 1867. The evolution of the region’s wine country can be traced back to Henry Ditmas planting the first vineyards in Arroyo Grande in 1879; however, a commercial industry was not developed until 1968 when Jack Foote successfully planted wine grapes, leading to the present when Arroyo Grande was granted AVA status in 1990. The cultural contributions to the farm culture brought by the Dust Bowl Migration of 1932 is documented in songs, stories, famous photographs, and by their descendants still farming to this day.

So evident is WineCoastCountry’s fascinating history that it resonates in the unique people, landscape, architecture, character and cultures still influencing and coexisting in each of its 10 regions. These charming artisan towns and seaside villages are plotted along the WineCoastCountry Discovery Route, so that today, modern day explorers can uncover the past as they travel from WineCoastCountry’s northern most edge in Ragged Point/San Simeon to the southern most town of Nipomo.

Population and Demographics:  The population of WineCoastCountry: 76,668  The average age is 46.7  The average household income is $76,012  The median home value is $83,679

Climate: WineCoastCountry is blessed with comfortable weather year round. On the coast, the average temperature is approximately 65° F (18° C) and ranges throughout the year between 40° F (5° C) and 75° F (24° C). Seasonal morning fog in the late summer and fresh cool breezes off the ocean provide a refreshing escape from the hot summers throughout much of the state. The comfortable temperatures allow visitors to take advantage of the plethora of outdoor activities throughout the entire year. The average annual rainfall along the coast is 19.29 inches.

In the country region, the average temperature is approximately 73° F (22° C) and ranging throughout the year between 40° F (5° C) and 80° F (27° C). Lush vegetation and oak trees thrive year round in the temperate weather. The average rainfall in the country region of WineCoastCountry is 24.3 inches.

Industry: WineCoastCountry’s top three industries are:

1. Agriculture: Agriculture thrives in WineCoastCountry because of the impeccable growing temperatures. The top producing crops include strawberries, broccoli and wine grapes. The highest producing vegetable crops are brussel sprouts, leeks, peas, bean, artichokes and pumpkins. The total gross value of WineCoastCountry’s agricultural product was $736,208,000 in 2011. (Source: San Luis Obispo County Department of Agriculture).

2. Tourism: In 2011, WineCoastCountry hosted approximately 2.3 million annual visitors, generating over $1 billion in visitor spending. WineCoastCountry collected more than $21.8 million in transient occupancy tax (T.O.T.) in 2006/2007. The average hotel occupancy rate in WineCoastCountry for 2007 was 63.7% and the average daily rate (ADR) was $113.28.

3. Administrative/Support Services & Health Care: 21.91% of the WineCoastCountry population works in the Administration Services industry. This industry is the fastest growing industry in WineCoastCountry.

Popular Attractions: WineCoastCountry boasts spectacular outdoor attractions that showcase its spectacular natural beauty from the majestic ocean to the seemingly endless countryside.

 WineCoastCountry Discovery Route traces CA Hwy 101 through its 10 destinations with breathtaking unimpeded views from 400 feet above sea level and travels through a wealth of culture and history.  Coastline & Tide Pools as far as the eye can see for strolling long stretches of sandy beaches and for exploring the rocky shoreline’s tide pools.  Wildlife flourishes everywhere throughout the regions with a wide variety of waterfowl, sea otters, sea lions, elephant seals, rare butterflies, migrating birds, birds of prey, deer, wild boar and many other species.  Farms & Ranches filled with vegetables, orchards, flowers and freely roaming animals are here to experience and learn firsthand about the bounty of the region and farmland preservation.  Harbors & Bays offer a window into the daily life at working harbors rich with sea life, some abuzz with activity, and some only quiet seaside serenity.  Nature Preserves, Estuaries, & State Parks full of coastal aquatic life, rare butterflies, migrating birds, birds of prey, deer, wild boar, native plants and many other beautiful inhabitants both zoological and botanical.  Wineries number nearly 200 featuring award winning wines of pinot noir, chardonnay, Rhone varietals and an array of other grapes thriving in the hospitable climate created by the near vicinity of the Pacific.

Recreational Activities: From surfing some of the world’s largest waves to world-class golfing and horseback riding, WineCoastCountry offers a wealth of activities sure to please everyone.

 Bird Watching is a popular activity featuring over 20% of all North American bird species.  Bluff & Mountain Hiking and Biking exhilarates as visitors take in breathtaking views from trails through native oaks, apple orchards, vineyards and down to the sea.  Butterfly Migration demonstrates the yearly migration of Monarch butterflies that entomologists believe has taken place for thousands of years.  Dining will indulge visitors’ every sense with an abundance of regional fresh seafood, free range beef and poultry, fresh fruit and vegetables, hand-crafted cheeses, bakeries and superb wine crafted by local artisans.  Golfing takes on a new level at several award-winning championship golf courses overlooking the Pacific Ocean.  Historical Walking Tours feature historical homes, missions, ranchos, farms, vineyards, wineries, churches, commercial buildings, bridges, cemeteries and ancient sites dating back to the mid-1800s and farther.  Horseback Riding on the Beach becomes a majestic equine encounter at some of the most picturesque shores of the Pacific.  Shopping trips develop into treasure hunts at unique gift shops, wine & cheese shops, art galleries and antique stores.  Sport Fishing takes on a new excitement by chartering a boat and catching fresh fish such as salmon, rock cod and albacore tuna.  Surfing some of the world’s best waves and hottest surfing locations in the world is a priceless challenge.  Weddings are simply more romantic and memorable in a setting of breathtaking ocean views, rolling vineyards, wildflowers and shady orchards.  Whale Watching tours depart from harbors regularly from late December through early April so you can observe the migration of female whales with their young calves.

About WineCoastCountry: WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of northern and southern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano, and Nipomo. From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural beauty as far as the eye can see. A sampling of activities includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing and much more. Visitors can experience the best of the region along the WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For information on how to make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the latest news on the area, visit our WineCoastCountry Travel blog join us on Facebook facebook.com/visitslocounty and follow us on Twitter.

About The SLO County Business Improvement District: The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of the 10 unincorporated regions of San Luis Obispo County: Ragged Point/San Simeon, Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano, and Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors. For more information on the SLO CBID visit www.WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at 805-547-CBID (2243), [email protected] or [email protected]. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/visitslocounty and follow us on Twitter twitter.com/visitslocounty. ### MEDIA CONTACT: Kelly Chamberlin, Public Relations Manager 415.336.4332 [email protected]

WineCoastCountry, CA One Vacation - 10 Destinations

WineCoastCountry, the coastal region of San Luis Obispo County, CA located midway between Los Angeles and San Francisco, spans 101 miles of prime Pacific coastline and is comprised of 10 diverse destinations and seaside villages rich in character and history.

Traveling throughout WineCoastCountry’s 10 regions, visitors will be treated to majestic views of rugged Pacific coastline, relaxing beaches, lush rolling farmland and renowned, verdant vineyards. Travelers can partake in locavore dining, wine tasting, farm visits, outdoor activities, cultural exhibitions and festivals. History buffs will love the wide range of historical points of interest along the way including San Simeon’s famed Hearst Castle, Cambria’s Santa Rosa Chapel, Cayucos’ Pier and Sea Captain Cass’ House from 1867, Avila Beach’s 1890 Point San Luis Light House, the 100+ year-old townsite of Old Edna and Nipomo’s archeological site from Cecile B. DeMille’s epic 1932 film “The Ten Commandments.” Outdoor enthusiasts can partake in hiking, biking, horseback riding, kayaking and surfing at the many beautiful state parks, nature reserves, estuaries, beaches and trails in WineCoastCountry.

Recently, WineCoastCountry launched the ultimate California road trip - the WineCoastCountry Discovery Route, to guide visitors through these 10 fascinating destinations, making it possible to have one fantastic vacation. This breathtaking drive showcases the area’s rich history and culture through its charming artisan towns and rustic seaside villages from the route’s northern most point on the coast in Ragged Point/San Simeon, Cambria, Cayucos-By-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande, Oceano, and Nipomo, located at the route’s southern most point in the country.

In conjunction with launching the WineCoastCountry Discovery Route, WineCoastCountry has updated and re-designed its website, www.winecoastcountry.com, creating a comprehensive visitor site featuring a state-of-the-art interactive itinerary builder with detailed listings for lodgings, activities, eateries and points of interest. The website can be interfaced with interactive Google Maps to create a downloadable map to printout or send to a smartphone or other mobile device. Visitors can get more information about the WineCoastCountry destinations by visiting www.WineCoastCountry.com for a downloadable map.

The 10 Destinations of WineCoastCountry

Ragged Point and San Simeon are located in the northern most coastal region of WineCoastCountry. Just 15 miles north of San Simeon’s Hearst Castle, Ragged Point is the gateway to Big Sur. The area features spectacular vistas of the Pacific Ocean and sea life including whales, dolphins and elephant seals, and the most filmed scenic roadway in the world. Four hundred foot sheer cliffs provide one of the finest ocean vistas in the world and one of the few trails down to the largest waterfall in the area.

Situated along one of the most beautiful stretches of Highway 1, San Simeon is “where land and sea meet unspoiled beauty.” This secluded retreat is filled with natural splendor, endless outdoor adventure, scenic wonders and treasured historic landmarks such as watching the elephant seals at the Piedras Blancas rookery, touring the world-famous Hearst Castle and hiking along beaches and pristine stretches of Pacific coastline naturally carved by the sea. Every year, the grey whales make their journey from Alaska to Baja California during late December into early February, and return during March and April. San Simeon’s many vistas offer rare glimpses of these magnificent migrations. Also, San Simeon is one of the few places the monarch butterflies breed during their annual 1,000- mile migration every year. San Simeon's climate is very mild.

Cambria is located in the northern coastal region of WineCoastCountry and is “where the pines meet the sea.” Just 6 miles south of Hearst Castle, the picturesque village enchants visitors with its historic architecture, distinctive shops and bustling art scene. Initially a Mexican land grant, Cambria’s serenity, relative isolation, and mild climate draw artists of all stripes. This rare concentration of talent contributes to the plethora of galleries, workshops, antique and specialty shops in the quaint village, and fosters a lively jazz, classical music, theatre, and food scene. The museum is now housed in a fully restored historic home, the Guthrie-Bianchini House, offering moving displays of the building of Highway One, The Great Fire of 1889, and The Sinking of the S.S. Montebello in 1941. Activities include renting bicycles or horses; golfing or hiking; shopping or fishing; and wine-tasting or whale-watching. Stroll along the peaceful Moonstone Beach or explore the Fiscalini Ranch Preserve trail. Friday afternoons, the Cambria Farmers’ Market offers local fruits, flowers, vegetables fresh baked goods, pies, BBQ, and many other gourmet items.

Cayucos-By-the-Sea is located in the mid-coastal region of WineCoastCountry. Deemed “the coolest small town in America,” Cayucos-by-the-Sea is an authentic California beach town featuring a long stretch of white sandy beach, a public fishing pier, a historic saloon and a quaint old-fashioned main street. Prehistorically inhabited by the Chumash, Cayucos was officially “settled” in 1867 by Captain James Cass, who realized the future possibilities of the excellent location as a shipping port of cheese, hides, beef and fresh water. He built the pier, a store, and a warehouse. The name Cayucos means kayak or canoe, which were once used to hunt sea otters along the coast. Almost hunted into extinction, sea otters are now protected from human predators and are a main attraction here. Cayucos boasts many types of eating establishments, from a chowder house to five-star dining, fabulous antique stores, surf shops with hand-crafted boards and locally owned gift stores. The historic Old Cayucos Tavern is not to be missed and has card-playing rooms, pool tables, dancing, and live music.

Morro Bay (unincorporated) is located in the midsection of the coastal region of WineCoastCountry. Best known for “Morro Rock,” Morro Bay is part fishing village and part artists’ haven. Annual events include the Harbor Festival, the Avocado & Margarita festival, the annual Lighted Boat Parade, the Winter Bird Festival and Art in the Park. Restaurants offer everything from Japanese to French bakeries, as well as venues hosting classical, rock, and jazz musicians. Visitors are drawn to the fishing, golfing, unique art galleries, fascinating antiques and the Morro Bay Museum of Natural History. Prehistorically settled by the Chumash, the city gets its name from early Spanish explorer Juan Cabrillo who named it El Morro, meaning “crown-shaped hill,” in 1542. Before the fishing industry took hold, the natural bay first served as a port for exporting dairy products. In 1870, Morro Bay’s founder Franklin Riley laid out the streets that would become the city we know today. Divers discovered red abalone colonies and a bustling abalone industry expanded to include halibut, sole, rockfish, and albacore. The latter four are still plentiful, but abalone is artificially farmed today. During World War II, the Navy filled in the land along the shore, forming today’s Embarcadero now filled with shell shops, restaurants, and galleries. A portion of Morro Bay is now a designated bird sanctuary, and Morro Rock is home to the federally protected Peregrine Falcon.

Los Osos/Baywood Park is located in the midsection of the coastal region of WineCoastCountry and is the gateway to Montana de Oro State Park, one of the most spectacular oceanside parks in the country. The word “osos” means bear in Spanish, and Los Osos was named for the now-extinct California grizzly that roamed the area when it was discovered by the Spanish explorer Portola in the late 1500s. When sold to Walter Redfield in 1919, Los Osos/Baywood Park was touted as being the next great vacation spot for city folk looking to get away. Los Osos sits on the southern tidal estuary of Morro Bay, an “Eden” of feathered wildlife. Los Osos offers excellent kayaking conditions, great golfing, endless tide pools to explore and many outdoor activities including horseback riding along the beach. Baywood Park, now a part of Los Osos, is best described as a picturesque park right on the “back bay,” and ringed with wooded stands of eucalyptus. Sweet Springs Nature Preserve is located at the south end of the back bay. Montana de Oro State Park, Morro Bay State Park, and the Morro Bay Bird Sanctuary make Baywood Park an ideal base camp. Los Osos/Baywood Park enjoys a moderate climate year round with average temperatures between 50 and 60 in the winter, and 60 and 70 in the summer.

Avila Beach & Valley is located in the south section of the coastal region of WineCoastCountry. Avila enjoys a consistent microclimate and an enduring small-town charm that makes it a perennial favorite summer getaway destination. The well-kept sandy beach and historic pier activities range from surfing, kayaking, cycling, roller-blading, sport fishing and whale watching to great day hikes and peaceful walking paths. Picnic tables and permanent barbecues welcome families and dogs; an interactive Sea Life Center teaches about marine life; and every Friday, a lively farmer’s market opens. Relax at Sycamore Mineral Springs and browse the gourmet goodies and fresh seasonal produce at the Avila Valley Barn. In the fall, visit one of the many apple orchards for unique varieties of See Canyon Apples. There is also a working fishing pier, a seaside golf course, a historic 1890s Lighthouse, and even a Buddhist Temple to visit. Avila Beach is also home to one of the few remaining nude beaches in California at the infamous Pirate’s Cove, once used to smuggle in secret cargoes of liquor during prohibition. The beach is now a protected cove where bathing suits are “optional.” Avila Beach was named after Miguel Avila, who was granted a Mexican land grant during the mid-1800s. He established a settlement there in 1842 and it became a major shipping port for San Luis Obispo. A second working fishing pier, Harford Pier, built in 1873, was once where the Pacific Coast Railway ran all the way to its end.

The Edna Valley is located in the southeastern section of WineCoastCountry, and winds from Arroyo Grande to San Luis Obispo through the countryside, with picturesque wineries, working farms and tempting bike trails. It’s bounded on the south end by Lopez Lake, offering 22 miles of shoreline bordered by rugged mountain terrain -ideal for campers, boaters, skiers and mountain bike adventurers. Edna Valley lies in the shadow of the volcanic mountains, with clay-rich soil perfect for growing grapes and has one of California’s longest growing seasons. Spanish missionaries were the first to plant grapes here, beginning the proud tradition that has evolved into a world-class wine region. Resembling the subsoil of Burgundy’s famous vineyards, the fertile grounds of the Edna Valley produce wines whose elements are influenced by the Pacific Ocean nearby. At the heart of the Edna Valley wine country, founded in the early 1800s, is the Old Edna Townsite, once a bustling center for farming and ranching – with a family home, a general mercantile, a blacksmith shop, a butcher shop, a saloon, and a dance hall. Today, these buildings have been lovingly restored and converted into the Old Edna Antique Store, the Old Edna Cafe, the Gypsy Wagon, the Blue Belly Barn & Tree House and the Sextant Winery Tasting Room & Deli. Edna Valley has higher than average temperatures than much of the county. Winter temperatures range from low 40s to low 80s, but average temperatures are in the 60s and 70s. Most summer day temperatures are in the 70s and low 80s.

Arroyo Grande Valley is located in the southern part of the wine country region of WineCoastCountry and means “wide riverbed” in Spanish. This perennially sunny and fertile valley has remained a major agricultural area and the heart of wine country, with winding back roads lined with vineyards, green rolling hills, wildlife, and views for miles. A burgeoning wine region spreads throughout the valley, thriving in the volcanic rocky soils and the marine influence of the nearby Pacific Ocean, which provides mild weather and an unusually long growing season. Lopez Lake Recreation Area, located just 10 miles from Arroyo Grande, offers 22 miles of shoreline for camping, fishing, boating, skiing, sailing, windsurfing, picnicking, hiking and equestrian trails, mountain biking, canoeing, and bird watching.

Oceano is located in the southern most coastal region of WineCoastCountry and is a classic and historic California beach town whose honky-tonk character has hardly changed since its heyday in the 1940s with the ubiquitous clam stirred into a variety of hearty chowders remaining the star of most menus in the many seaside eateries. Oceano offers activities including horseback riding and kite-flying, while off-road and ATV enthusiasts frequent the Oceano Dunes, an official SVRA where 1,500 acres of natural sand dunes make up the only park in California where visitors can legally drive vehicles on the beach. This unique area is recognized as the finest, most extensive coastal dunes left in the entire state. By 1895, the Southern Pacific Railroad laid tracks that reached Oceano and a depot was built that year. Now open to the public, the current historic depot was built in 1904 and is packed with railroad and World War II memorabilia. Today, Oceano is a family-friendly place with Oso Flaco Lake Natural Area, a California State Park. Access is permitted sunrise to sunset throughout the year. From October to February, more than 50,000 monarch butterflies fly a thousand miles to return en masse to a eucalyptus grove in nearby Pismo Beach State Park.

Nipomo is located in the southern most section of WineCoastCountry. Its original inhabitants were Chumash -- Nipomo is a name derived from the Chumash word meaning “the foot of the hills.” When a Mexican land grant was deeded to sea captain William G. Dana of Boston, Nipomo grew up around the Dana Adobe he built in 1839, which became an important stop along El Camino Real, the main route to Los Angeles. Perhaps Nipomo was made famous by Dorothea Lange's poignant photograph “Migrant Mother,” a haunting black-and-white photo of a hungry young mother with two of her seven children during the Great Depression. Today, Nipomo is a place where lush farms provide work for many and is one of the fastest-growing areas of the county. Nipomo features acres of lemon and avocado orchards, rolling sand dunes, fragrant blue gum eucalyptus trees, miles of flowers, lush golf courses, peaceful dunes, and a perfect climate. Cypress Ridge Golf Course is ranked second in the state (only Pebble Beach ranks higher) by golf magazines. Nipomo is also home to the largest swap meet in the county and the famous Jocko’s Steakhouse. Consistently sunny, both horses and golf carts are welcomed equally. Nearby Oso Flaco Lake, an 18,000-acre, 18-mile shoreline is designated as a national natural landmark with a one-mile boardwalk and hosts more than 50 species of birds.

About WineCoastCountry WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of northern and southern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural beauty as far as the eye can see. A sampling of activities includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing, and much more. Visitors can experience the best of the region along the WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For information on how to make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

About The SLO County Business Improvement District The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of the 10 unincorporated regions of San Luis Obispo County: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors. For more information on the SLO CBID visit WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at 805-547- CBID (2243), [email protected] or [email protected]. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

### MEDIA CONTACT: Kelly Chamberlin Public Relations Manager 415.336.4332 [email protected]

Uncovering the Past on the Discovery Route Exploring the Rich History of WineCoastCountry In San Luis Obispo County, CA

Driving along the WineCoastCountry Discovery Route in San Luis Obispo County makes it impossible to escape the whispers of history. Boasting 101 miles of stunning Central California coastline, vast wildlife, artisan villages and vineyards, the Discovery Route takes visitors on a journey through 10 diverse regions spanning from San Simeon’s iconic Hearst Castle in the north to the bucolic country town of Nipomo in the south. From Cayucos’s Chumash grinding stone sites to the Old Edna Townsite, WineCoastCountry’s historical points of interest are alive, well, and open to visitors with a passion for the past.

Below is a sampling of historical sites in each of the 10 regions that visitors will uncover along the WineCoastCountry Discovery Route.

HISTORY OF THE WINE COUNTRY

Arroyo Grande Valley: Ditmas Ranch Arroyo Grande Valley’s vineyard history began in 1879 when Henry and Rosa Ditmas planted and harvested the first vineyard of Zinfandel and Muscat vines on their ranch. Nonetheless, the region was regarded as too cold to produce quality varietals for decades and commercial wine production did not begin until 1968, when Jack Foote planted and successfully harvested experimental vineyards. Soon other vintners began growing grapes in the area, and by 1990, Arroyo Grande Valley was granted AVA status. Now, more than a century later, visitors can go to the old Ditmas Ranch where they still craft an Estate Zinfandel from vines over 125 years old and experience the entire thriving Arroyo Grande Valley.

Edna Valley: Sextant Winery and Suite Edna Guest House Now home to a clutch of award-winning wineries and picture-perfect vineyards, Edna Valley was once a bustling crossroads for travelers and residents alike, with the Old Edna Townsite at its heart. Over its 100+ year history, the tin-sided Old Edna building has served as a post office and mercantile, public dance hall, saloon, gallery and private artist’s residence (in which many bohemian parties took place in the 1960s and 70s). Today, the building is still a hub of activity as the Sextant Winery Tasting Room and Gourmet Deli, where the sunny patio overlooking MacGregor Vineyard beckons to be enjoyed along with a glass of wine and a decadent platter of fine meats, cheeses, breads, olives and salads. Old Edna Townsite, 1653 Old Price Canyon Road, San Luis Obispo, CA 93401, 805.544.8062, www.oldedna.com; Sextant Winery, 1653 Old Price Canyon Rd, San Luis Obispo, CA 93401, 866.833.WINE, www.sextantwines.com.

HISTORY ON THE COAST

Avila Beach: Point San Luis Light Station and the Inn at Avila Beach Since its construction in 1890, the Point San Luis Light Station has witnessed an incredible amount of history, including shipwrecks, boot-legging, prosperity and dereliction. In 1995, the Lighthouse Keepers organization took the beautiful Victorian- style property under its wing and restored the light station to its former glory for visitors to enjoy. An eight-mile (round-trip) hike follows the Pecho Coast Trail out to the light station with a front-and-center view that could include glimpses of sea otters, sea lions and whales. Point San Luis Lighthouse, 1 Light House Road, Avila Beach Drive, CA, 93424, 805.540.5771, www.sanluislighthouse.org

Cayucos: Chumash Villages, Cayucos Pier and Sea Captain Cass House The Chumash settled the coastal San Luis Obispo area approximately in 10,000 to 11,000 BC, particularly in and around the modern-day town of Cayucos, whose name is taken from the Chumash word for canoe. During the Millingstone Horizon era, an archaeological period from 6500 to 1500 BC when California Native Americans used “metate and mano” tools, a grinding stone technology, the Chumash people burrowed holes into the coastal bluffs for the purpose of grinding grains, and these holes still exist for the casual passerby or history buff to explore just north of Cayucos. This epoch within North America is known as the Encinitas Tradition and ended about 3,500 years ago. Chumash Grinding Stone Site: Park by the windmill just north of Cayucos and follow the trail to the ocean. Along the edge of the bluffs visitors will find the holes where grain was ground by the Chumash Indians. www.centralcoasttourist.com/San_Luis_Obispo_CO/SLO_Area_Info/Cayucos/Indian_Grinding_ Stones/indian_grinding_stones.html

In 1867, Sea Captain James Cass settled in Cayucos on 320 acres of a Spanish land grant, where he built the Cayucos pier, a store, warehouse and church. The pier still stands today and is a favorite fishing spot with the locals, while the beach below is dog friendly and perfect for the whole family. Captain Cass’s home has been transformed in Cayucos’s Cass House, a quaint five-room inn with one of the best restaurants in San Luis Obispo County. Cass House, 222 North Ocean Avenue, Cayucos, CA 93430, 805 .995.3669, www.casshouseinn.com

Cambria: Piedras Blancas Lighthouse Fresnel Lens, Santa Rosa Chapel, and the Olallieberry Inn Bed and Breakfast The Piedras Blancas Light Station may be located in San Simeon, but the famed Piedras Blancas Lighthouse Fresnel Lens resides in Cambria. First illuminated on February 15, 1875, the French-made Fresnel Lens, a traditional crystal prism lamp installed by the Pacific Lighthouse Board, weighed in at 8,400-pounds producing the light of 1,400,000 candles. Even after it was converted from kerosene to electricity in the 1930's, it functioned beautifully until December 31, 1948, when a magnitude 4.6 earthquake damaged the upper portion of the tower requiring its removal. After a rotating aerobeacon replaced the top portion, the lighthouse returned to service. Shortly thereafter, the Cambria Lion's Club salvaged the Fresnel lens, reassembled it, and placed it at their Pinedorado grounds where it remained for the next forty years. Then, in 1990, Norman Francis, son of the head lighthouse keeper from 1934 to 1948, launched an effort to restore the lens. Visitors can see and learn more about the Fresnel Lens at the Pinedorado grounds on Main Street in Cambria.

One of the oldest churches in San Luis Obispo County, the tiny Santa Rosa Chapel, is a National Historic Registry landmark perched on a hilltop in the bucolic pine-scented town of Cambria. While the white clapboard chapel was built in 1870, it fell into disrepair until it was restored and rededicated by the community in 1984. Today, the chapel hosts weddings, christenings, and concerts. Santa Rosa Chapel, 2353 Main Street, Cambria, CA 93428, 805.927.1125, www.santarosachapel.com

The 1873 Greek revival Olallieberry Inn Bed and Breakfast is an ideal match for any historic tour along the Discovery Route. Nestled in the heart of Cambria village, its garden is home to a 125-year-old redwood tree. Olallieberry Inn Bed and Breakfast, 2476 Main Street, Cambria, CA 93428, 805.927.3222, www.olallieberry.com

Los Osos/Baywood: Montana de Oro State Park and Chumash Farm Los Osos/Baywood, heart of Chumash Indian territory for centuries, is where they transported natural resources from their offshore islands to the mainland in redwood boats called “tomols.” Today, there is a large Chumash archaeological site on a stabilized sand dune in Los Osos dating to as early as 800 to 1200 AD. The town of Los Osos got its name in 1769 when Gaspar de Portolà's Spanish expedition found large numbers of Grizzly Bears in the valley - translated into English, “los osos” is “the bears.” Los Osos, a community where nature prevails, is the gateway to Montana de Oro State Park, where wild flowers blanket the landscape each spring. Montana de Oro State Park, located six miles southwest of Morro Bay and 2 miles south of Los Osos. California Department of Parks and Recreation, Los Osos, CA, 805.528-0513, www.slostateparks.com/montana_de_oro

Oceano: The Oceano Train Depot In 1896, when the rails of the Southern Pacific reached Oceano, a beautiful train depot was constructed in southern San Luis Obispo County to maintain freight and passenger service. Prior to 1895, the only way to access the area was by stagecoach or watercraft. The depot was quite prosperous, earning revenues gained from overnight passenger, freight and telegraph services. Railroad and California history buffs will enjoy a visit to The Oceano Depot to learn about this fascinating window into history. The Oceano Depot - 1904, 1650 Front Street, Oceano, Ca 93445 www.oceanodepot.org

Ragged Point Located 15 miles north of San Simeon's Hearst Castle, the WineCoastCountry Discovery Route begins from the north at Ragged Point in the mountain region of Big Sur, an area once home to native Americans that stretched all the way to Cayucos. Offering spectacular views of the Pacific Ocean, sea life and magnificent cliffs, this view from the Discovery Route is virtually unimpeded and undeveloped, except for Ragged Point, a stop first created by carnival owner Monte Young. Considered one of the most stunning scenic drives in the world, as well as one of the most amazing engineering feats, visitors can discover where Highway 1 was constructed onto the cliffs some 400 feet above sea level.

San Simeon: Hearst Castle, Sebastian’s General Store, The Cavalier Inn, Piedras Blancas Lighthouse Of course, no trip to WineCoastCountry is complete without a visit to the world-famous Hearst Castle in San Simeon. In 1865, George Hearst, a wealthy miner, purchased 40,000- acres of California ranchland that included the Mexican Ranchos of Piedras Blancas, San Simeon and Santa Rosa. In 1919, his only son, William Randolph Hearst, inherited the land from his mother. By then the ranch had grown to 250,000 acres and was known as “Camp Hill,” -- a place for family members and friends to camp. Hearst envisioned more comfortable accommodations and in 1919 he hired famed San Francisco architect Julia Morgan “to build a little something.” Hearst and Morgan’s collaboration became one of the world’s greatest attractions and showplaces and by 1947, Hearst and Morgan had created a 165 room estate with 127 acres of gardens, terraces, pools and walkways. Hearst Castle, 750 Hearst Castle Road, San Simeon, CA 93452, 800.444.4445, www.hearstcastle.org

Long before William Randolph Hearst built on his “enchanted hill,” the Sebastian Brothers General Store was supplying goods and services to the many whalers, fishermen, miners and ranches that worked in San Simeon Bay. In 1857, Old San Simeon Village flourished with hotels, saloons, a blacksmith, a livery stable, a butcher, schools, a depot and a telegraph line to San Luis Obispo. By 1910, most of the village faded away, but Sebastian's General Store survived and is still in operation to this day. Now serving as a gourmet cafe and wine tasting room for the Hearst Ranch Winery, Sebastian’s continues to capture the heart of those who lay eyes on its old world façade. Sebastian’s General Store, 442 Old San Simeon Road, San Simeon, CA 93452; 805.927.3307, www.hearstranchwinery.com

The Piedras Blancas Light Station is located on a rugged, windswept point in San Simeon, about 15 miles north of Cambria. First illuminated in 1875, there remains a rich history at Point Piedras Blancas. Few classic lighthouse towers typical of the Atlantic Seaboard were built on the Pacific Coast, making Piedras Blancas one of the only tall, seacoast lighthouses built in California. Tours include the historic lighthouse and a 1/2-mile interpretive trail. Piedras Blancas Lighthouse Fresnel Lens, Main Street, Cambria, CA and Piedras Blancas Light Station, 15850 Hwy 1, San Simeon, CA 93452, 805.927.3719/805.924.1114, www.piedrasblancas.gov

HISTORY IN THE COUNTRY Nipomo: The Nipomo Dunes and Rancho Nipomo Dana Adobe When Cecile B. DeMille directed his epic film The Ten Commandments in 1932, he chose the windswept Nipomo Dunes as the backdrop for his “City of Pharaoh,” the largest film set in cinematic history. Now an archaeological site, the massive sets – which included four 35- foot-tall Pharaoh Statues, 21 sphinxes, and gates reaching 110 feet – were dynamited and buried in the sand. Visitors can hike Nipomo’s Oso Flaco Lake Preserve and see for themselves the landscape that captured DeMille’s imagination: immense dunes, a peaceful lake, and wave after wave crashing upon the endless beach. Guadalupe-Nipomo Dunes Center, 1055 Guadalupe Street, Guadalupe, CA 93434, 805.343.2455, www.dunescenter.org Nipomo is also the home of the Dana Adobe, a large and self-sustaining ranch constructed from 1839 to 1851. It began in 1837 as a land grant of almost 40,000 acres from the Mexican government to former sea captain William Goodwin Dana and his wife Mara Josefa. Now, the historic Dana Abode is maintained by the Dana Adobe Nipomo Amigos. The Dana Adobe holds ongoing historical and cultural events, art exhibits, concerts and festivals including the popular Dia De Los Muertos celebration held every October. The Adobe’s mission is to enhance the visitor’s knowledge and understanding of the California Rancho era by learning about the diverse peoples that inhabited the rancho and their influence on the site's interdependent ecosystems and economics. Dana Adobe, from U.S. 101, exit at Tefft and turn east (left if southbound and right if northbound). A block past the freeway is a signal at Oak Glen Avenue; turn right on Oak Glen. The Dana Adobe is about a mile. It's presently only open on Sunday afternoon.

About WineCoastCountry WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of northern and southern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of ten diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural beauty as far as the eye can see. A sampling of activities includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing, and much more. Visitors can experience the best of the region along the WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For information on how to make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

About The SLO County Business Improvement District The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of the ten unincorporated regions of San Luis Obispo County: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors. For more information on the SLO CBID visit WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at 805-547- CBID (2243), [email protected] or [email protected]. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty. ###

MEDIA CONTACT: Kelly Chamberlin, Public Relations Manager 415.336.4332, [email protected]

Outdoor Adventures in WineCoastCountry Top Activities for Casual Hikers to Adrenaline Seekers

WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, spans 101 miles of prime Pacific coastline and untouched natural beauty offering a variety of year round outdoor activities. Consisting of the 10 diverse artisan towns and seaside villages of Ragged Point/San Simeon, Cambria, Cayucos- by-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo, WineCoastCountry offers both challenging and novice activities for visitors, combining the best in adventure with the magnificent beauty of the coast and country.

Below, are the top five outdoor activities in WineCoastCountry:

Hiking:

1. Hearst San Simeon State Park features a variety of trails that range from easy to difficult. Hikers can take their pick of coastal views, countryside romps or mountainous peaks. Hearst San Simeon State Park is located 35 miles north of San Luis Obispo on Highway 1, and five miles south of the Hearst San Simeon State Historical Monument Visitor Center. Park Office 805-927-2020; www.slostateparks.com/san_simeon/default.asp

2. Dunes Trail to Hazard Canyon Reef in Montana de Oro State Park parallels the ocean bluffs across scrub-covered dunes from Spooner’s Cove. Sometimes a bit chilly, so a sweater or jacket is recommended. Montana de Oro State Park; The park is six miles southwest of Morro bay and seven miles south of Los Osos on Pecho Road; 805-772-7434; www.trails.com

3. Oso Flaco Lake Trail begins on the road and heads toward the ocean and dunes in Oceano. Three miles north of Guadalupe, turn west onto Oso Flaco Lake Road, this road will dead end at the parking area for this hidden State Park. 805-343- 2455; www.dunescenter.org

4. Reservoir Canyon Trail is more than six miles round trip and can be challenging, but the blooming wildflowers that blanket the hills make it worth the effort. Take Highway 101 north. Go past the City limits one mile and turn right onto Reservoir Canyon Road (second road past City Limits). Reservoir Canyon Road ends at the trailhead. www.slocity.org/parksandrecreation/reservoir_canyon.asp

5. Black Hill Trail in Morro Bay near the Morro Bay Golf Course gently winds up for the first half mile but grows steeper as it nears the peak with spectacular views. 800-777-0369 www.parks.ca.gov

Horseback Riding:

1. Located in Los Osos, J & J Riding offers horseback riding tours on the bluffs in Hazard Canyon or along the beach in Montana de Oro. 1945 Solano Street, Los Osos, CA 93402; www.winecoastcountry.com/play/j-j-riding

2. Oceano Dunes offers fun rides for seasoned riders and beginners alike in an area that is both serene and majestic. Oceano Dunes District Office, 340 James Way, Ste. 270, Pismo Beach, CA 93449; 805-773-7170 www.dunescenter.org

3. Outback Trail Rides in Cambria provides an amazing horseback riding experience on the Central Coast with rides along scenic and coastal Highway 1. Ride locations are off scenic Highway 1 just south of Cambria, California; 45 minutes from San Luis Obispo; 805-286-8772; www.outbacktrailrides.com

4. Morro Bay Strand is a beach and coastal frontage park. Nearby is Morro Bay State Park which features an idyllic lagoon and natural bay habitat ideal for horse lovers. The beach is two miles south of Cayucos on Highway 1; 805-772-2560; www.slostateparks.com/morro_bay or www.parks.ca.gov

5. Fiscalini Ranch Preserve is a historic stretch of seaside bluffs that are protected from development and welcomes horseback riders year-round. 4500 Windsor Blvd, Cambria, CA 93428; 805-927-2856; www.ffrpcambria.org

Cycling:

1. Bob Jones City to the Sea Bike Trail is paved and smooth, and winds through forested valleys along San Luis Obispo Creek all the way to the shores of Avila Beach. The trail is a well-paved county-maintained bike trail. The trailhead parking lot is located across Ontario Road. www.bobjonesbiketrail.com.

2. Bluff Trail and Islay Creek in Montaña de Oro State Park is great for mountain biking. This three-mile loop follows Pecho Valley Road and is an ideal warm-up trail for cyclists who plan to ride more difficult trails in the park. www.parks.ca.gov

3. Cambria Challenge for Road Bikes - ideal for avid road cyclists, Cambria boasts an ever-changing landscape and breathtaking views. Anticipate two major climbs, some steep descents and rolling hills with some flats. www.trails.com

4. Tiffany Ranch Road Loop in Edna Valley offers a 15-miles scenic tour through Edna Valley wine country. Riders can expect hills at the end of the valley and winds from the north in the afternoon. Crossing the valley at Biddle Ranch Road will be a shorter ride. www.sanluisobispovacations.com/things-to-do/biking

5. Morro Bay Ramble near the famous Morro Rock takes travelers through the wilderness of Morro Bay State Park, then through the streets and Embarcadero of this charming seaside town. Riders can expect mostly open roads, but on weekends South Bay Boulevard and downtown Morro Bay can have some heavy traffic. Morro Bay State Park; Morro Bay State Park Road, Morro Bay, CA 93442, 805-772-2560; www.parks.ca.gov

Kayaking

1. Spooner’s Cove in Montana de Oro to Morro Rock offers spectacular views and challenging conditions. For those who love the thrill of sea kayaking, this tour is must. www.slostateparks.com/montana_de_oro.

2. Olde Port Beach to Pirate’s Cove in Avila Beach is ideal for beginners who want to try kayaking. The scenery alongside the cliffs of Avila Beach is gorgeous, and kayakers may even get a glimpse of seals and otters. Olde Port Beach to Pirate's Cove (Mallagh Landing) is a 9.3 mile out and back trail located near Avila Beach, California. www.trails.com.

3. Shamel Park in Cambria to the Cayucos Pier is a fun tour that meanders down the peaceful North Coast. Shamel Park, 5455 Windsor Blvd, Cambria CA 93428; 805-927-4447, www.trails.com. Cayucos Pier, 805-781-5930.

4. San Simeon Cove to Leffingwell Landing has amazing views of San Simeon State Park and Hearst Castle from the water. It’s an easy tour that follows the coast and leads to Leffingwell Landing, an isolated, scenic spot ideal for whale watching and seaside picnics. Hearst San Simeon State Park is located 35 miles north of San Luis Obispo on Highway 1, and 5 miles south of the Hearst San Simeon State Historical Monument Visitor Center. Park Office: 805-927-2020; www.slostateparks.com/san_simeon.

5. Morro Bay Harbor and Estuary is another tour that’s great for beginners. With amazing views of the majestic Morro Rock, this tour paddles through quiet tidal channels, the bay and the Morro Bay Estuary salt marshes. The beach is two miles south of Cayucos on Highway 1; 805-772-2560; www.slostateparks.com/morro_bay/mb_estuary_birds or www.parks.ca.gov.

Surfing:

1. Hearst San Simeon State Park is located 35 miles north of San Luis Obispo on Highway 1, and five miles south of the Hearst San Simeon State Historical Monument Visitor Center. Park Office: 805-927-2020; www.slostateparks.com/san_simeon.

2. Avila Beach enjoys some of the best swells and a warm microclimate great for families and beginners. Avila Beach Pier; 3950 Avila Beach Drive, Avila Beach, California 93424. www.visitavilabeach.com

3. Beaches and reefs near Los Osos are host to some famous and some secret surf spots. But beware of the hazards that come with the region’s rock shelves and large breaks. Bluff Trail and Islay Creek in Montaña de Oro State Park - the park is six miles southwest of Morro bay and seven miles south of Los Osos on Pecho Road. www.slostateparks.com/montana_de_oro

4. The surf near Morro Rock offers the ultimate beach breaks. Surfers come here for the big swells and consistent waves. The beach is two miles south of Cayucos on Highway 1; 805-772-2560; www.slostateparks.com/morro_bay/mb_estuary_birds.asp; or www.parks.ca.gov.

5. Cayucos Pier in Cayucos-by-the-Sea is a good spot for beginners, and it’s ideal for families who want the quintessential surf town experience that is quiet and serene. www.winecoastcountry.com/slo/regions/cayucos

About WineCoastCountry WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of northern and southern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural beauty as far as the eye can see. A sampling of activities includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing, and much more. Visitors can experience the best of the region along the WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For information on how to make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

About The SLO County Business Improvement District The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of the 10 unincorporated regions of San Luis Obispo County: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors. For more information on the SLO CBID visit WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at 805-547- CBID (2243), [email protected] or [email protected]. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

### MEDIA CONTACT: Kelly Chamberlin Public Relations Manager 415.336.4332 [email protected]

WineCoastCountry for Lovers A Guide to Romancing the California Central Coast

With its breathtaking natural beauty, preeminent wine region and extraordinary choices for accommodations, WineCoastCountry is the perfect hideaway for lovers seeking an unforgettably romantic adventure. Spanning 101 miles of prime Pacific coastline conveniently located midway between San Francisco and Los Angeles, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos-By-the-Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande, Oceano, and Nipomo. From luxury to adventure, WineCoastCountry is filled with endless possibilities for romance.

The quintessential Central California atmosphere, warm hospitality and unmatched variety of outdoor activities makes WineCoastCountry a special destination particularly suited for couples treasuring their time together. The rich history, culture, mild climate, and magnificent scenery offer countless year round activities. Lovers can explore wooded walking trails scented with eucalyptus, tour the historic Hearst Castle or simply enjoy a glass of local wine overlooking the majestic ocean.

Listed below are some suggested itineraries in WineCoastCountry for couples who can either choose the things they know they love to do together, or try a new adventure. Choose from a myriad of charming inns, hotels and vacation rentals along the coast by visiting http://www.winecoastcountry.com/stay.

Luxury Lovers: Indulge in a couple’s massage at Sycamore Mineral Springs, and then lounge in your own private in-room natural hot spring. Finish the day with a candlelight dinner at the Gardens of Avila Restaurant on their private veranda above the dining room.

 Sycamore Mineral Springs Spa & Resort and Gardens of Avila Restaurant, 1215 Avila Beach Drive, San Luis Obispo, CA 93405; 805-595-7302; sycamoresprings.com

Nature Lovers: Wake up early for coffee at Celia’s Garden Café in Los Osos, then board kayaks for a paddle around the Morro Bay Estuary. Round out the day with a hike through Montana de Oro State Park and a picnic at Spooner’s Cove, with a view of the beautiful Pacific Ocean.

 Morro Bay State Park; Morro Bay State Park Road, Morro Bay, CA 93442; 805-772- 2560; parks.ca.gov

 Montana de Oro State Park; 805-528-0513; trails.com

 Celia’s Garden Café, 1188 Los Osos Valley Road, Los Osos, CA; 805-528-5711; winecoastcountry.com/eat/celias-garden-cafe

History Lovers: Enjoy a sumptuous breakfast in Cayucos’ historic Cass House Inn, built in 1867 by Captain James Cass, then head up to Hearst Castle for a walk back in time. End the day with a kiss atop the windswept Piedras Blancas lighthouse, built in 1875.

 Cass House, 222 North Ocean Avenue, Cayucos, CA 93430; 805-995-3669; casshouseinn.com

 Hearst Castle, 750 Hearst Castle Road, San Simeon, CA 93452; 800-444-4445; hearstcastle.org

 Piedras Blancas Lighthouse Fresnel Lens, Main Street, Cambria, CA; and Piedras Blancas Light Station, 15850 Hwy 1, San Simeon, CA 93452; 805-927-3719/805-924- 1114; piedrasblancas.gov

Pet Lovers: When it’s just not a vacation without the company of your loyal canine, WineCoastCountry offers hundreds of pet friendly options. Hunt for sea glass or take a stroll along the boardwalk on Moonstone Beach, then head out for a delicious dinner at Robin’s Restaurant or the Wild Ginger Café in Cambria. Avila Beach features leash-free beaches and Old Custom House Restaurant happily hosts four legged best friends.

 Wild Ginger, 2380 Main Street, Cambria, CA 93428; 805-927-1001; wildgingercambria.com

 Old Custom House, 404 Front Street, Avila Beach, CA; 805-595-7555; oldcustomhouse.com

 Moonstone Beach, Moonstone Beach Drive Cambria, CA 93428; 805-927-3859; winecoastcountry.com/play/moonstone-beach

 Robin’s Restaurant, 4095 Burton Drive, Cambria, CA 93428; 805-927-5007; robinsrestaurant.com

Wine Lovers: Take in endless vineyard views before embarking on a leisurely tour of the region’s top wineries off the Edna Valley Wine Trail from the Arroyo Grande Valley to the Avila Valley.

 Edna Valley Wine Trail Map, classiccalifornia.com/edna-wine-map

 Avila Wine Trail, Avila Beach, CA, avilawinetasting.com/wineries

Golf Lovers: Grab breakfast at the Butterfly Grille before taking in a round of golf at Monarch Dunes, which Golf Digest calls “One of the best new courses.” Build up an appetite before heading over to Adelina’s Bistro for dinner, where you’ll dine on fresh, sumptuous fare made from local ingredients.

 Monarch Dunes Golf Course and Butterfly Grille, 1606 Trilogy Parkway, Nipomo, CA 93444; 805-343-9459; monarchdunesgolf.com

 Adelina's Bistro, 1645 Trilogy Parkway, Nipomo, California; 93444; 805-343-7500; adelinasbistro.com/adelinas_bistro

Art Lovers: Enjoy coffee and freshly baked bread at one of Cambria’s many charming cafes in the village. Stroll through the town’s many galleries, finishing with a drive to the tiny hamlet of Harmony to witness Harmony Glassworks artists at work.

 J. Patrick House, 2990 Burton Drive, Cambria, CA; 805-927-3812; jpatrickhouse.com

 Harmony Glassworks Studio, 2180 Old Creamery Road, Harmony, CA 93435; 805-927- 4248; harmonyglassworks.com

Indulgent Lovers: Sleep late at one of San Simeon’s oceanfront accommodations offering wood-burning fireplaces and private patios. Read the newspaper in bed, call for room service, while enjoying the sound of crashing waves. Have dinner only minutes away at Black Cat Bistro in Cambria, and after your meal, return to kick back on your oceanfront Adirondack chair, sip a hot drink and cook S’mores by the warmth of your own fire pit.

 Black Cat Bistro1602 Main St., Cambria, CA 93428; 805-927-1600; blackcatbistro.com

Wildlife Lovers: Take a long, romantic drive along the scenic WineCoastCountry Discovery Route and witness the natural beauty of the Central Coast’s migratory wildlife, from sea elephants at the rookery in San Simeon to whale watching at Port San Luis in Avila Beach to Monarch butterflies at the habitat near Oceano at the southern most end of Pismo Beach.

 Piedras Blancas Rookery. 250 San Simeon Avenue, San Simeon, CA 93452; 805-924- 1628; elephantseal.org

 Patriot Sportfishing; Post Office Box 850; Avila Beach, CA 93424; 805-595-7200; 800- 714 –FISH; patriotsportfishing.com

 Monarch Butterfly Grove is located in the extreme southern end of the City of Pismo Beach just off Hwy 1. monarchbutterfly.org

Indulgent Lovers: Delight in French-pressed coffee and banana-pecan waffles at the Kaleidoscope Inn in Nipomo, then make your way to the Healing Touch Day Spa for a couple’s massage. Once you are thoroughly relaxed, hop into a hired car for an afternoon of wine tasting on the Edna Valley Wine Trail and picnicking in the Arroyo Grande Valley, culminating into two flutes of sparkling wine and a picture-perfect sunset at Laetitia Vineyards & Winery hilltop winery. After, dine at the famous Jocko’s Steak House for a traditional Santa Maria barbeque.

 Kaleidoscope Inn, 130 East Dana Street, Nipomo, CA 93444; 805-929-5444; kaleidoscopeinn.com

 Healing Touch Day Spa of Nipomo; 180 South Mary Avenue, Nipomo, CA 93444; 805- 931-0512; htdayspa.com

 Edna Valley Wine Trail Map, classiccalifornia.com/edna-wine-map

 Avila Wine Trail, Avila Beach, CA avilawinetasting.com/wineries

 Laetitia Vineyard & Winery, 453 Laetitia Vineyard Dr., Arroyo Grande, CA 93420; 805- 481-1772; laetitiawine.com

 Jocko’s Steak House, 125 N Thompson Ave., Nipomo, CA 93444; 805-929-3565; winecoastcountry.com/eat/jockos-steakhouse

About WineCoastCountry WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of northern and southern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural beauty as far as the eye can see. A sampling of activities includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing, and much more. Visitors can experience the best of the region along the WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For information on how to make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

About The SLO County Business Improvement District The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of the 10 unincorporated regions of San Luis Obispo County: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors. For more information on the SLO CBID visit WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at 805-547- CBID (2243), [email protected] or [email protected]. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

### MEDIA CONTACT: Kelly Chamberlin Public Relations Manager 415.336.4332 [email protected]

Explore the Farms of WineCoastCountry, CA

A locavore’s playground, WineCoastCountry boasts 10 unique California regions in one destination located midway between Los Angeles and San Francisco. Spanning from Ragged Point/San Simeon in the north to the bucolic country town of Nipomo in the south, organic fruits and vegetables abound, as well as grass-fed meats, virgin olive oils, an abundance of fresh fish, oysters, abalone, avocados, wineries and even luffas. Not only is this rich bounty available to the local chefs who purchase from these farmers, ranchers and artisans, but visitors have the opportunity to experience these farms too.

Below is a roundup of the farms accessible to visitors listed from north to south in WineCoastCountry. Travelers can easily navigate the regions by driving along the WineCoastCountry Discovery Route to experience the area’s bountiful agri-tourism from the coast and through the country. To see the amazing variety of lodging options offered in WineCoastCountry, visit www.winecoastcountry.com/stay

Charan Springs Farm 4045 Curti Creek Road Cambria, CA 93428 (805) 927-8289 www.charansprings.com Charan Springs Farm is a vibrant 124 acre organic farm with avocado orchards and 27 different types of delicious organic produce grown seasonally throughout the year such as tomatoes, squash, peppers, eggplant, radish, lettuce, beets and much more. Travelers can experience an exclusive, rustic getaway, natural beauty with a creek that runs year-round and vigorous hiking opportunities. For those who wish to spend the night, a family and pet- friendly forest cabin is available for small group retreats. Reservations required.

The Abalone Farm California Highway 1 Cayucos, CA 93430 (805) 995-2495 www.abalonefarm.com Freshly harvested in tanks that mimic the natural tide pool environment, the abalone found here is proudly served in a sustainable and environmentally friendly manner. Visitors to The Abalone Farm can learn about what goes into growing abalone and catch a glimpse into the sustainable aquaculture environment developed for the abalone, while partaking in this epicurean delight. Farm tours are offered during the months of June-September.

Morro Creek Ranch Avocado Country Store, LaPalapa 1800 Atascadero Road Morro Bay, CA 93442 (805) 772-8200 www.morrocreekranch.com Just outside of Morro Bay among the avocado groves, is the Morro Creek Ranch. Their charming small country store on the property sells their specialty Hass avocados and other varietals such as Reeds, Bacon and Zutano, plus gourmet avocado food items including guacamole spice, avocado oils and avocado face & hand creams. Open seven days a week, year round excluding major holidays, located on the north side of Highway 41, just outside of Morro Bay. To find about their exclusive group-only tours, call (805) 772-7974.

Los Osos/Baywood: Los Osos Valley Organic Farm 2310 Clark Valley Road Los Osos, CA 93402 (805) 242 6789 www.lovorganicfarm.com On a mission to bring back old-fashioned values, Los Osos Valley Organic Farm sells baskets of freshly picked, farm fresh, certified organic produce year round to those who subscribe to the CSA program (Community Supported Agriculture). Group-only tours and educational sessions are offered; call for more information.

Avila Barn 560 Avila Beach Drive Avila Beach, CA 93405 (805) 595-2810 www.avilavalleybarn.com A local-favorite, Avila Valley Barn is a great place to get fresh fruit and vegetables, ice cream, deli sandwiches, baked goods and gift items for the whole family. Open seasonally, this family-friendly destination also offers free hayrides on weekends to its “u-pick” fields and orchards, where people can pick their own produce right off the tree or vine. In pumpkin season, they offer the best pumpkins in size and variety, bouquets of fall leaves, corn and gourds, pies and other baked goods for the holiday table plus fresh-cut Oregon Noble and Douglas Firs and popular local honey, fruit spreads and gourmet mixes. Open May through December.

See Canyon Apples Farms, Avila Valley: Grown in the Avila Valley, these are some of the most wonderfully flavored apples in the country. Visitors can visit local farms and pick new crop apples straight from the trees. Apple Season in See Canyon is September 1 to December 4. Below is a listing of farms.

 Creekside Apple Farm 1691 See Canyon Road San Luis Obispo, CA (805) 595-9515 Creekside Apple Farm features 10 acres of apple, pear and persimmon trees. Open daily: Weekdays 10am-5pm; Weekends 9am – 6pm.

 Gopher Glen Apple Farm 2899 See Canyon Road San Luis Obispo, CA. (805) 595-2646 www.gopherglen.com Come visit Gopher Glen Apple Farm to taste apples and homemade apple cider that's freshly pressed. Open Monday - Saturday 9 am - 5 pm; Sundays 10 am - 5 pm.

 See Canyon Fruit Ranch 2345 See Canyon Road San Luis Obispo, CA 93405 (805) 595-2376 www.seecanyonwedding.com/locally-grown Visitors will discover a 115 year old ranch with more than 15 apple varietals, from Fiji to Winesap, plus Warren pears, beefsteak tomatoes, pumpkins, zucchini and much more. Open Daily 10 am -5 pm, August-November.

Windmill Farms 1275 N. Thompson Avenue Arroyo Grande, CA 93420 (805) 489-1000 www.windmillfarms.org At Windmill Farms visitors can enjoy a relaxing walk through the grounds featuring succulents and roses, and an extensive assortment of pottery, fountains, benches, statuary and garden art. A large barn is filled with a wide selection of fruits, vegetables, gourmet delights and an array of perfect gifts. Both kids and adults will delight in visiting the animals at the Critter Corral. Open seven days a week 10 am – 6 pm (During Daylight Saving); Winter Hours are10 am to 5 pm (After Daylight Savings).

The Luffa Farm 1457 Willow Road Nipomo, CA www.theluffafarm.com This farm’s first small luffa crop was grown outdoors on the Nipomo mesa more than 20 years ago. Now, greenhouses are filled with luffas and it’s quite a sight to behold. Free tours are open to the public and do not require scheduling. Group tours are available for a small fee that includes a catered lunch. Open Wednesday through Sunday, 10 am – 4 pm.

About WineCoastCountry WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of northern and southern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano, and Nipomo. From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural beauty as far as the eye can see. A sampling of activities includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing and much more. Visitors can experience the best of the region along the WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For information on how to make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the latest news on the area, visit our blog WineCoastCountry.com/blog, join us on Facebook facebook.com/visitslocounty and follow us on Twitter twitter.com/visitslocounty.

About The SLO County Business Improvement District The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of the 10 unincorporated regions of San Luis Obispo County: Ragged Point/San Simeon, Cambria, Cayucos-by-the-Sea, unincorporated Morro Bay, Avila Beach & Valley, Los Osos/Baywood Park, Edna Valley, Arroyo Grande Valley, Oceano, and Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors. For more information on the SLO CBID visit www. WineCoastCountr.com or contact Chief Administrative Officer Cheryl Cuming at 805-547- CBID (2243), [email protected] or [email protected]. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/visitslocounty and follow us on Twitter twitter.com/visitslocounty.

### MEDIA CONTACT: Kelly Chamberlin Public Relations Manager 415.336.4332 [email protected]

Welcoming Dog-Friendly Travels In WineCoastCountry, CA

WineCoastCountry, consisting of 10 spectacular regions in San Luis Obispo County located midway between San Francisco and Los Angeles, is proudly one of the most dog friendly vacation destinations in America. Canines and their owners arriving at the many pet friendly resorts, bed & breakfasts, hotels and vacation rentals will enjoy welcoming accommodations with some providing cozy pet beds, comforting treats and water bowls. For both dining pleasure and convenience, many WineCoastCountry restaurants and cafes invite guests and their pets to enjoy their meals together. WineCoastCountry’s plethora of outdoor attractions make pet friendly traveling fun and convenient, from strolling along beaches, playing in parks and hiking trails to even enjoying winery visits together.

WineCoastCountry recognizes that pets are an important part of the family and in the lives of many travelers who are more frequently choosing to have their pets included in their vacation plans and are seeking out vacation destinations offering pet friendly options.

Below is a listing of pet friendly lodgings, restaurants, beaches, activities and pet-specific services in WineCoastCountry. Advanced reservations are recommended and at some lodgings, pet fees are applied to room rates for this service. Fees and restrictions do not apply to assisted therapy animals.

Pet Friendly Lodgings in Wine Coast Country:

Avila Beach:

o Avila Hot Springs 250 Avila Drive San Luis Obispo, CA 93405 (805) 595-2359 avilahotsprings.com

o Avila La Fonda Hotel 101 San Miguel Street Avila Beach, CA 93424 (805) 595-1700 avilalafonda.com

o Avila Village Inn 6655 Bay Laurel Drive Avila Beach, CA 93424 (805) 627-1810 avilavillageinn.com

o Joe Momma's Beachstay 310 Front Street Avila Beach, CA 93424 (805) 627-1500 joemommasbeachstay.com

Cambria:

o Best Western Plus Fireside Inn 6700 Moonstone Beach Drive Cambria, CA 93428 (805) 927-8661 bestwesternfiresideinn.com

o Blue Dolphin Inn 6470 Moonstone Beach Drive Cambria, CA 93428 (805) 927-3300 cambriainns.com/bluedolphin.html

o Blue Whale Inn 6736 Moonstone Beach Drive Cambria, CA 93428 (805) 927-4647 bluewhaleinn.com

o Cambria Palms Motel 2662 Main St Cambria, CA 93428 (805) 927-4485 cambriapalmsmotel.com

o Cambria Pines Lodge 2905 Burton Drive Cambria, CA 93428 (805) 927-4200 cambriapineslodge.com

o Cambria Shores Inn 6276 Moonstone Beach Drive Cambria, CA 93428 (805) 927-8644 cambriashores.com

o Creekside Inn 2618 Main Street Cambria, CA 93428 (805) 927-4021 creeksidecambria.com

o El Colibri Boutique Hotel & Spa 5620 Moonstone Beach Drive Cambria, CA 93428 (805) 924-3003 elcolibrihotel.com

o FogCatcher Inn 6400 Moonstone Beach Drive Cambria, CA 93428 (805) 927-1400 fogcatcherinn.com

o Sand Pebbles Inn 6252 Moonstone Beach Drive Cambria, CA 93428 (805) 927-5600 cambriainns.com/sandpebblesinn

o Sea Otter Inn 6656 Moonstone Beach Drive Cambria, CA 93428 (805) 927-5888 seaotterinn.com

Cayucos:

o Beachwalker Inn 501 S Ocean Ave Cayucos, CA 93430 (805) 995-2133 vagabondcayucos.com

o Cayucos Beach Inn 333 S. Ocean Ave. Cayucos, CA 93430 (805) 995-2828 cayucosbeachinn.com

o Cayucos Pier View Suites 14 North Ocean Avenue Cayucos, CA 93430 (805) 995-0014 pierviewsuites.com

o Cypress Tree Motel 125 S. Ocean Ave. Cayucos, CA 93430 (805) 995-3917 cypresstreemotel.com

o Dolphin Inn 399 South Ocean Avenue Cayucos, CA 93430 (805) 995-3810 thedolphininn.com

o Estero Bay Motel 25 South Ocean Avenue Cayucos, CA 93430 (805) 995-3614 esterobaymotel.com

o Shoreline Inn...on the beach 1 North Ocean Avenue Cayucos, CA 93430 (805) 995-3681 cayucosshorelineinn.com

Los Osos/Baywood Park:

o Sea Pines Golf Resort 1945 Solano Street Los Osos, CA 93402 (805) 528-5252 seapinesgolfresort.com/index.htm

Nipomo:

o Kaleidoscope Inn & Gardens 130 East Dana Street Nipomo, CA 93444 (805) 343-9345 kaleidoscopeinn.com

San Simeon:

o Cavalier Oceanfront Resort & Restaurant 9415 Hearst Drive San Simeon, CA 93452 (805) 927-4688 cavalierresort.com

o Courtesy Inn of San Simeon 9450 Castillo Drive San Simeon, CA 93452 (805) 927-4691 courtesyinns.com

o Motel 6 9070 Castillo Dr. San Simeon, CA 93452 (805) 927-8691 motel6.com

o San Simeon Lodge 9520 Castillo Street San Simeon, CA 93452 (805) 927 4601 sansimeonlodge.net

o Sands By The Sea 9355 E Hearst Court San Simeon, CA 93452 (805) 927-3243 sandsmotel.com

o Silver Surf Motel 9390 Castillo Drive San Simeon, CA 93452 (805) 927-4661 silversurfmotel.com

o The Morgan 9135 Hearst Drive San Simeon, CA 93452 805) 927-3878 hotel-morgan.com

Pet-Friendly Beaches in WineCoastCountry:

o Cayucos State Beach o Coastal Access of Hearst Drive o Oceano Dunes o Montana de Oro State Park o Morro Strand State Beach o Avila Olde Port Beach

Pet-Friendly Places to Eat:

Arroyo Grande:

o Alphy's Broiler 130 W. Branch Street, #A Arroyo Grande, CA 93420 (805) 473-1133 alphysbroiler.com

o Coffee Express 1156 E. Grand Ave. Arroyo Grande, CA 93420 (805) 904-6310 winecoastcountry.com/eat/coffee-express

Cambria:

o Redwood Cafe 2094 Main Street Cambria, CA 93428 (805) 927-4830 winecoastcountry.com/eat/redwood-cafe

o Wild Ginger 2380 Main Street Cambria, CA 93428 (805) 927-1001 wildgingercambria.com Cayucos: o Hoppe's Garden Bistro 78 N. Ocean Avenue Cayucos, CA 93430 (805) 995-1006 hoppesbistro.com

o Martin's Restaurant 49 S Ocean Avenue Cayucos, CA 93430 (805) 995-2626 martinsrestaurantcayucos.com

o Old Cayucos Bakery & Deli 84 N Ocean Avenue Cayucos, CA 93430 (805) 995-0800 winecoastcountry.com/eat/old-cayucos-bakery-deli

o Sea Shanty 296 S Ocean Avenue Cayucos, CA 93430 (805) 995-3272 seashantycayucos.com

o Schooner’s Wharf 171 S. Ocean Avenue Cayucos, CA 93430 (805) 995-3883. schoonerswharf.com

Los Osos/Baywood Park: o BeLoved Cafe 690 Santa Maria Avenue Baywood-Los Osos, CA 93402 (805) 534-1023 belovednaturalcafe.com/Home_Page.html

Morro Bay:

o Dorn's Original Breakers Cafe 801 Market Street Morro Bay, CA 93442 (805) 772-4415 dornscafe.com

o Fred's Grill 1698 Main Street Morro Bay, CA 93442 (805) 771-9811 winecoastcountry.com/eat/fred-s-grill

o Giovanni's Fish Market 1001 Front Street Morro Bay, CA 93442 (805) 772-1276 giovannisfishmarket.com

o Lolo's Mexican Food 2848 Main St. Morro Bay, CA 93442 (805) 772-5686 winecoastcountry.com/eat/lolo-s-mexican-food

o Mi Casa Restaurante 650 Morro Bay Blvd. Morro Bay, CA 93442 (805) 772-1272 micasarestaurantmorrobay.com

o Tognazzini's Dockside Too 1235 Embarcadero Morro Bay, CA 93442 (805) 772-8100 bonniemarietta.com/Dockside-Restaurant.htm

o Wee Shack 1698 Main Street Morro Bay, CA 93442 (805) 225-6160 weeshack.com

San Simeon:

o San Simeon Beach Bar & Grill 9520 Castillo Drive San Simeon, CA 93452 (805) 927-4601 sansimeonrestaurant.com

Pet Friendly Activities in WineCoastCountry:

Arroyo Grande:

o Arroyo Grande Hiking Arroyo Grande, CA 93420 centralcoastoutdoors.com

o Elm Street Park S. Elm St. and Ash Street Arroyo Grande, CA 93420 (805) 473-5474 winecoastcountry.com/play/elm-street-park

o Freshwater Fishing ~ Lopez Lake 6800 Lopez Drive Arroyo Grande, CA 93420 (805) 788-2381 slocountyparks.com/activities/lopez.htm

o Lopez Lake Lopez Lake Recreation Area 6800 Lopez Lake, Arroyo Grande, CA 93420 (805) 788-2381 slocountyparks.com/activities/lopez.htm

Avila Beach:

o Avila Beach Hiking Avila Beach Hiking Avila Beach, CA 93424 winecoastcountry.com/play/avila-beach-hiking

o Bob Jones Trail Bob Jones Trail at Ontario Road San Luis Obispo, CA 93405 bobjonesbiketrail.com

o Gopher Glen Apple Farm 2899 See Canyon Road San Luis Obispo, CA 93405 (805) 595-2646 gopherglen.com

o See Canyon See Canyon Road San Luis Obispo, CA winecoastcountry.com/play/see-canyon-san-luis-obispo

Cambria:

o Cambria Dog Park 2706 Main St. Cambria, CA 93428 (805) 927-4485 winecoastcountry.com/play/cambria-dog-park-Cambria

o Cambria Hiking Cambria Hiking Cambria, CA 93426 trails.com

o Fiscalini Ranch Preserve Fiscalini Ranch Preserve Cambria, CA 93428 ffrpcambria.org

o Harmony Headlands State Park Sea West Road Harmony, CA 93435 (805) 772-7435 parks.ca.gov

o Highway 46 Scenic Drive Highway 46 Cambria, CA 93428 winecoastcountry.com/play/highway-46-scenic-drive

o Lampton Cliffs Park Lampton Street at Sherwood Drive Cambria, CA 93428 winecoastcountry.com/play/lampton-cliffs-park

o Leffingwell Landing Moonstone Beach Drive at State Park Road Cambria, CA 93428 winecoastcountry.com/play/leffingwell-landing

o Moonstone Beach Moonstone Beach Drive Cambria, CA 93428 winecoastcountry.com/play/moonstone-beach

Cayucos:

o 3rd Street Park North 3rd Street and South Ocean Ave. Cayucos, CA 93430 winecoastcountry.com/play/3rd-street-park

o Cayucos Hiking Estero Bluffs Cayucos, CA 93430 centralcoastoutdoors.com/montana-de-oro-hikes-coastal.html

o Cayucos Mural Tour Cayucos Drive and Birch Avenue Cayucos, CA 93430 (805) 995-3539 cayucos.org/muralsociety

o Cayucos Pier 190 Ocean Front Avenue Cayucos, CA 93430 pierfishing.com/pier_of_the_month/cayucos

o Cayucos State Beach Cayucos State Beach Cayucos, CA 93430 (805) 781-5930 parks.ca.gov

o Good Clean Fun 135 Ocean Front Cayucos, California 93430 (805) 995-1993 goodcleanfunusa.com

o Hardie Park Birch & B Street Cayucos, CA 93430 slocountyparks.org

o Norma Rose Park Ocean Blvd. and Studio Drive Cayucos, CA 93430 winecoastcountry.com/play/norma-rose-park

o Whale Rock Reservoir Whale Rock Reservoir Cayucos, CA 93430 winecoastcountry.com/play/whale-rock-resevoir

Edna Valley:

o Edna Valley Hiking Edna Valley, CA 93401 winecoastcountry.com/play/edna-valley-hiking-edna-valley

o Saucelito Canyon Vineyard 3080 Biddle Ranch Road San Luis Obispo, CA 93401 (805) 543-2111 winecoastcountry.com/play/saucelito-canyon-vineyard

Los Osos/Baywood Park:

o El Moro Elfin Forest Elfin Forest Los Osos, CA 93402 elfin-forest.org

o Los Osos Hiking Montana de Oro State Park Los Osos, CA 93402 centralcoastoutdoors.com

o Montaña de Oro State Park Pecho Valley Rd. at Montana de Oro State Park Los Osos, CA 93402 (805) 528-0513 parks.ca.gov

o Sweet Springs Preserve Ramona Avenue at Broderson Los Osos, CA 93402 (805) 772-1991 morrocoastaudubon.org

Morro Bay:

o Dog Park at Del Mar Park Ironwood Avenue Morro Bay, CA 93442 (805) 772-6200 morro-bay.ca.us

o Morro Bay Hiking Morro Bay State Park Road Morro Bay, CA 93442 parks.ca.gov

o Morro Strand State Beach 24th Street Morro Bay, CA 93442 (805) 772-2560 parks.ca.gov

Nipomo:

o Nipomo Hiking Oso Flaco Lake Road Guadalupe, CA 93434 dunescenter.org

o Nipomo Native Garden Osage Street and Camino Caballo Nipomo Regional Park Nipomo, CA 93444 (805) 929-3589 nipomonativegarden.org

o Nipomo Regional Park W. Tefft St. and Pomeroy Road Nipomo, CA 93444 winecoastcountry.com/play/nipomo-regional-park

o Oso Flaco Lake 3098 Oso Flaco Lake Road Arroyo Grande, CA 93420 (805) 343-2455 dunescenter.org

o Sculpture Garden 1640 Trilogy Parkway Nipomo, CA 93444 (800) 685-6494 trilogylife.com

Oceano:

o Monarch Butterflies Highway 1 North Beach Campground Pismo Beach, CA 93449 (800) 443-7778 monarchbutterfly.org

o Oceano Dunes Natural Preserve Pismo Dunes Natural Preserve Oceano, CA 93445 (805) 773-7170 parks.ca.gov

o Oceano Hiking Oceano Dunes Oceano, CA 93445 (805) 473-7223 slostateparks.com

San Simeon:

o San Simeon Hiking 750 Hearst Castle Road San Simeon, CA 93452 centralcoastoutdoors.com

o San Simeon Point, Pier & Cove San Simeon Point Highway 1 San Simeon, CA 93452 winecoastcountry.com/play/san-simeon-point-pier-cove

o San Simeon State Park Van Gordon Creek Road at San Simeon Creek Road Cambria, CA 93428 (805) 927-2020 parks.ca.gov

o William R. Hearst State Beach Highway 1 at San Simeon Creek Road San Simeon, CA 93452 (805) 927-2020 parks.ca.gov

Pet Services: Emergency, Supplies and Facilities

o Central Coast Pet Emergency Clinic 1558 West Branch Street Arroyo Grande (805) 489-6573 centralcoastpetemergency.com

o Arroyo Grande Veterinary Clinic 121 Nevada Street Arroyo Grande (805) 481-9434 agvetclinic.com

o C D's Pet Garden & Emporium 1402 E Grand Ave # A Arroyo Grande (805) 473-3413

o Lemos Feed & Pet Supply 120 Traffic Way Arroyo Grande (805) 489-4043 lemospet.com o Five Cities Veterinary Hospital 1577 El Camino Real Arroyo Grande (805) 481-5555 fivecitiesvet.com o Primary Care Animal Hospital, Dr. Cody Lewis 1127 Mesa View Drive Arroyo Grande (805) 489-4307 primarycarevet.com o Michelle's Pet-errific Care Ash Street Arroyo Grande (805) 474-9626 o Edna Valley Veterinary Clinic 4860 Davenport Creek Road San Luis Obispo (805) 541-8246 slovets.com o Pet Company 2098 Circle Drive Cayucos (805) 995-1753 petcompanyonline.com o Dogmania 123 North Ocean Avenue Cayucos (805) 423-4882 o Unleashed 12 North Ocean Avenue Cayucos, CA (805) 900-5163 o Morro Bay Veterinary Clinic 385 Quintana Road Morro Bay (805) 772-4411 morrobayvet.com o Coast Veterinary Clinic 1825 Quintana Road Morro Bay (805) 772-2228 o Lemos Feed & Pet Supply 1320 Main Street Morro Bay (805) 772-5647 lemospet.com o Los Osos Pet Hospital 2239 Bayview Heights Drive Los Osos, CA (805) 528-4111 lososospethospital.com o Squeaks Chirps & Bubbles 1030 Los Osos Valley Road Los Osos (805) 528-5611 laundropet.com o Splash-Dog Swim Therapy 216 Surf Street Morro Bay, CA (805) 772-5363 o Mesa Veterinary Hospital 323 West Tefft Street Nipomo, CA (805) 929-5114 mesavethospital.com o Lucky Dog Pet Resort 526 North Oak Glen Avenue Nipomo, CA (805) 929-5825 luckydognipomo.com o Nipomo Dog & Cat Hospital 525 Sandydale Dr Nipomo, CA (805) 929-2855 nipomodogandcat.com o Lemos Feed & Pet Supply Inc 110 South Mary Avenue Nipomo, CA (805) 929-2344 lemospet.com

o Pooches Gracias Grooming Spa 277 West Tefft Street Nipomo, CA (805) 929-8200 poochesgraciasgroomingspa.net

o Los Padres Equine Veterinary Services 525 Sandydale Drive Nipomo, CA (805) 929-0911 lospadresequine.com

o Nipomo Feed & Ranch Supply 125 South Thompson Avenue Nipomo, CA (805) 929-1536

o Doggie DO Good 335 Summit Station Road Arroyo Grande, CA (805) 473-1701

o Tail Wag's Inn 2419 Village Ln # A Cambria (805) 927-1589

About WineCoastCountry WineCoastCountry, the coastal region of San Luis Obispo County located midway between Los Angeles and San Francisco, is where the best of northern and southern California meet. Spanning 101 miles of prime Pacific coastline, this spectacular region consists of 10 diverse artisan towns and seaside villages rich in character and history: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. From lush farmland to the sparkling Pacific Ocean, the area boasts vast stretches of white sandy beaches and picturesque rugged coastline, renowned wineries, the world famous Hearst Castle, bucolic farmland, wildlife, pristine forests, beautiful state parks, fields of wild flowers and untouched natural beauty as far as the eye can see. A sampling of activities includes horseback riding on the beach, locavore dining, surfing, biking, hiking, world-class golfing, and much more. Visitors can experience the best of the region along the WineCoastCountry Discovery Route, a breathtaking drive that showcases the area’s rich offerings. For information on how to make the most of your stay in WineCoastCountry, visit WineCoastCountry.com. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

About The SLO County Business Improvement District The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of the 10 unincorporated regions of San Luis Obispo County: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. The SLO CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors. For more information on the SLO CBID visit WineCoastCountry.com or contact Chief Administrative Officer Cheryl Cuming at 805-547- CBID (2243), [email protected] or [email protected]. For the latest news on the area, visit our blog WineCoastCountry.com/slo, join us on Facebook facebook.com/VisitSloCounty and follow us on Twitter twitter.com/VisitSloCounty.

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MEDIA CONTACT: Kelly Chamberlin Public Relations Manager 415.336.4332 [email protected]

San Luis Obispo County Business Improvement District Fact Sheet

ABOUT THE SLO COUNTY BUSINESS IMPROVEMENT DISTRICT: The San Luis Obispo County Business Improvement District (SLO CBID) was founded in 2010 by a group of the area’s leading hoteliers with the mission to promote the WineCoastCountry region as a world class visitor destination ideal for road trips, family vacations, wine tourism, adventure tourism, agri-tourism and stewardship tourism. WineCoastCountry consists of San Luis Obispo County’s ten unincorporated regions: Ragged Point/San Simeon, Cambria, Cayucos by the Sea, unincorporated Morro Bay, Los Osos/Baywood Park, Avila Beach & Valley, Edna Valley, Arroyo Grande Valley, Oceano and Nipomo. The CBID offers information on the area’s spectrum of attractions, activities, events and lodging options, with more than 800 luxury, specialty, value, and budget vacation choices available to visitors.

BOARD OF DIRECTORS:

 Marjorie Ott, Chair, Olallieberry Inn Bed & Breakfast  Shirley Lyon, Vice Chair, SeeLyon Beach Rentals  Mike Hanchett, Chair, Best Western Cavalier Resort  John King, Sycamore Mineral Springs, Avila Hot Springs  Laila Fiege-Kollmann, Shoreline Inn  Noreen Martin, Avila Lighthouse Suites  Matt Masia, Sand Pebbles Inn, Blue Dolphin Inn & Moonstone Cottages

PARTICIPATING MEMBERS: The SLO CBID is a group of more than 800 lodging members consisting of B&Bs/inns, hotels, motels and vacation rentals. A full list of lodging members is available on WineCoastCountry.com/stay.

ADMINISTRATION: Cheryl Cuming, Chief Administrative Officer PHONE: 805-547-CBID (2243) EMAIL: [email protected] or [email protected] WEBSITE: WineCoastCountry.com BLOG: winecoastcountry.com/slo FACEBOOK: facebook.com/visitslocounty TWITTER: twitter.com/visitslocounty

MEDIA CONTACT: Kelly Chamberlin, Public Relations Manager 415.336.4332 [email protected]