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EVALUATION OF CULTURAL HERITAGE, GEOGRAPHIC INFORMATION SYSTEM AND TERRITORY MUSEUM TOOLS FOR SUSTAINABLE MANAGEMENT APPLICATION OF TOOLS FOR SUSTAINABLE MANAGEMENT IN PERU Authors Authors Jorge Hermosilla Pla Director Pontificia Universidad Católica del Perú: Mónica Fernández Villarejo Luis Repetto Málaga, Coordinator Ghaleb Fansa Amalia Castelli Gonzalez Sandra Mayordomo Maya Viviana Munguia Monterroso Miguel Antequera Fernández Claudio Mendoza Castro Esther Haro Carrasco Roberto Escrivá Almiñana Assistant team from the Dirección Desconcentrada de Cultura, La Libertad, Ministerio de Cultura Technical team María Elena Córdova Burga Esther Alba Pagán Former Deputy Minister of Cultural Heritage and Industries Catherine Andrés Langa Jhon Juárez Urbina Miguel Antequera Fernández DDC Director, La Libertad José Vicente Aparicio Vayà César Gálvez Mora Roberto Escrivá Almiñana DDC Sub director, La Libertad Esther Haro Carrasco Luis Chaparro Frías Emilio Iranzo García Responsible for Intangible Cultural Heritage, DDC La Libertad José Luis Jiménez Salvador Víctor Vallejo Martell Joan Carles Membrado Tena Head of the Citizen Participation Unit, PECACH Carme Piqueras Sanchis David LLancari Oliden GIS Operator, PECACH Collaborators Rolando Paredes Grados Anna García Responsible for Archaeological Site of Chan Chan and Site Museum Museo de la Universitat de València de Historia Natural Flor Díaz Deza Ernesto Manzanedo Responsible for Cultural Heritage Defence Museo de Cerámica de Paterna Roger Montealegre Barrientos Eva Sanz Responsible for Communications and Institutional Image Museu de la Rajoleria de Paiporta Francesc Martínez Museu del Palmito d’Aldaia Javier Martí y Laura Torres Museu d’Història de València Mari Carmen Barcos Museu de L’Horta d’Almàssera © edition: Universitat de València, 2020 Clara Pérez © texts: the authors Museu Comarcal de L’Horta Sud (Torrent) © pictures: the authors Carlos Barberà © TIRANT HUMANIDADES Castillo Palacio de Alaquàs EDITA: TIRANT HUMANIDADES Sara Blanes y Ana García C/ Artes Gráficas, 14 - 46010 - Valencia Museu de Cerámica de Manises TELFS.: 96/361 00 48 - 50 FAX: 96/369 41 51 Email: [email protected] www.tirant.com Design Online bookshop: www.tirant.es Begoña Broseta ISBN: 978-84-1655-689-2 EVALUATION OF CULTURAL HERITAGE, GEOGRAPHIC INFORMATION SYSTEM AND TERRITORY MUSEUM TOOLS FOR SUSTAINABLE MANAGEMENT PREFACE Dr. Karen Brown School of Art History, Director, Museums, Galleries and Collections Institute, University of St Andrews, Scotland Co-ordinator, EU-LAC-MUSEUMS Horizon2020 project The EU-LAC-MUSEUMS project (2016-2020) was explicitly designed in response to the Horizon2020 Work Programme call INT 12 (2015), the cultural, scientific and social di- mension of EU-LAC relations, to study ‘close connections between Europe and Latin Ame- rica and the Caribbean’ in the world of com- munity museology.1 Museums and cultural heritage hold an unequalled responsibility to communicate the ‘shared history’ and ‘cultural, political and economic ties’ between Europe, Latin America and the Caribbean. Museums have enormous capacity to reach all levels of community, from towns to remote villa- ges, and can be neutral spaces for building social cohesion and reconciliation in a varie- 1The EU-LAC-MUSEUMS project is funded by the European Union Horizon2020 programme under Grant Agreement number 693669. The consortium consists of: The University of St Andrews (Scotland) (Coordinator), The University of Valencia (Spain), The National Museum of Archaeology, Lisbon (Portugal), the International Council of Museums (based in France), The Pontifical Catholic University of Peru (Peru), The University of Austral (Chile), the National Museum of Costa Rica (Costa Rica), and the University of the West Indies (Jamaica). Evaluation of Cultural Heritage, Geographic Information System and Territory Museum. Tools for Sustainable Management PREFACE PREFACE ‘Heritage constitutes a source of identity and cohesion for communities disrupted by bewil- dering change and economic instability. Creativity contributes to building open, inclusive and pluralistic societies. Both heritage and creativity lay the foundations for vibrant, innova- tive and prosperous knowledge societies.’ (UNESCO, ‘Protecting our heritage and fostering creativity’, 2015) ty of contexts. Together, our research teams medium-sized local and regional museu- are determining ‘synergies and cross-ferti- ms and their communities, and reinforcing lization, as well as identifying asymmetries mutual understanding and cooperation be- in bi-lateral and bi-regional relations’ at the tween regions. This vision is being built to level of museum practice, theory, and policy. last beyond the lifespan of our project, as we aspire towards future interaction and The project partner research team ESTE- cooperation in the field of cultural and natu- PA in the University of Valencia has run a ral heritage management. Work Package entitled ‘Innovation and En- trepreneurship for Sustainable Museums’, The outcomes of the Valencia group’s re- bringing a common concern to share aca- search have led to two publications: on the demic knowledge and research into cultu- one hand, Strategic Planning and Compre- ral heritage beyond the academy, and to hensive Management Model of Cultural He- witness the real benefits of their research ritage. Implementation in Territory Museu- for society through the application of their ms; and on the other, Evaluation of Cultural research and methodologies in herita- Heritage, Geographic Information System ge territories. By focusing on the theme of and Territory Museum. Tools for Sustainable Museums and Community: Concepts, Expe- Management. riences, and Sustainability in Europe, Latin America and the Caribbean, all partners in The first publication focuses on the theory the EU-LAC-MUSEUMS project are creating of territorial planning for heritage and sustai- a common vision for sustainable, small to nable development, while the second turns Preface 5 to the methodologies used by the ESTEPA Sustainability is a word used frequently in team, notably the deployment of design and today’s policy agendas and publicity, but implementation of a Cultural Heritage Eva- often ill defined. And yet, ‘sustainability’ luation Method, and a Geographic Informa- has proven to be the single most pressing tion System. Both methodologies have been issue for our local museums and heritage implemented first in Valencia and then in sites. Returning to the 1972 Round Table of Perú. As the first manual elucidates, ‘terri- Santiago, key discussions which took place tory’ as a term has special significance in then still have resonance today: how can the world of museums and heritage, inclu- museums and heritage initiatives play a role ding a long history dating back to the late in economic development? How can they 1960s and early 1970s when the concept contribute to regeneration and development of the ‘integral museum’ was born in Latin of territories geographically isolated, or li- America and subsequently brought back to ving in poverty? To answer these questions, Europe and shared with the world. In 1972 our research needs to function at a range a Round Table on the role of museums in of levels – from community-level, to regional relation to the social and economic needs of and national policy. All of these levels are modern-day Latin America was held in San- present in the research approach taken by tiago de Chile, bringing together museolo- the ESTEPA team from Valencia. gists from Central and South America, and representatives from UNESCO and ICOM as There are a number of novel applications well as local representatives including far- and approaches within the EU-LAC-MU- mers. The resulting Declaration, published SEUMS project destined to impact upon our by UNESCO in 1973, presents the convic- immediate consortium communities in each tion that museums have the responsibility region, and which are being implemented to address the needs of their communities. beyond the lifespan of the project. Not least There must be a paradigm shift from a mu- of these initiatives are the ESTEPA team pu- seum focused on traditional values of custo- blicly-accessible innovation actions into the dianship, preservation and interpretation, to themes of investment, entrepreneurship, one where the needs of the community are and sustainability. Building on years of suc- located at its core. cessful programmes in cultural heritage and climate change, ESTEPA is producing plans In Europe, we seek to learn from the LAC re- and arrangements for designing new, alte- gion’s innovative approaches to community red, or improved products and processes museums developed since the 1970s inclu- for sustainable museums including a model ding their territory museums, so-called ‘inte- of Participatory Strategic Planning (PSP) gral museums’, while also sharing concepts for sustainable museums, and the Integral and experiences of related European initia- Management Model (IMM), and Method of tives such as social inclusion policies, the Evaluation of Cultural Heritage (MECH) des- development of ecomuseums and territory cribed in these two publications. Valencia’s museums in a European context. Building research thereby works to combat ineffec- an EU-LAC knowledge area in museums tive management in small museums, which and community has the potential to impact are often constrained in their endeavours upon policy for future actions in social in- by lack of funding and support, through clusion and sustainability in museums.

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