Executive Summary
Total Page:16
File Type:pdf, Size:1020Kb
Augusta, Georgia and North Augusta, South Carolina Urban Area 2009 Master Plan for a sustainable future Part 1: Executive Summary February 4, 2009 T h e W e s t ob ou Vision 2009 Master Plan Executive Summary 1 Acknowledgements Preface This plan is prepared for Augusta Tomorrow, Augusta and North Augusta, its sister across the Thanks to its natural and cultural resources and Inc., Dennis B. Skelley, President, and the Cities river, have all the ingredients with which to build a the inspiring work of its citizens, past and present, of Augusta, Georgia and North Augusta, South sustainable regional urban setting which is unique this Urban Area is at a very pivotal place today. Carolina. The work is supervised by Augusta in the country. It has a rich history, from the The shared vision of this master plan is to realize a Tomorrow, Inc. who has provided policy direction pre-Columbian era into the cutting edge twenty- dynamic and sustainable Urban Area, here at this for this work. This is largely done through its first century, with many a compelling story and spot on the Georgia/South Carolina line, spanning Master Plan Oversight Task Force, who has a host of historic settings in which to tell them. and incorporating its river, harnessing its untapped reviewed and commented upon the work in The golf and equestrian traditions of the region potential and the energy in the air, and then progress. Chaired by Braye C. Boardman, advisory give it international sports prominence, and its building on the best that both shores have to offer. members include the following: rowing regattas and ball sport competitions attract national participants. Its opera, symphony, theater • J. Michael Ash • Julian W. Osbon companies and museum collections are unmatched The Westobou Vision • Braye C. Boardman • Robert C. Osborne by cities of much larger size. It has one of the • Nadia D. Butler • H. M. Osteen, Jr. preeminent fine arts public education programs The name given the Urban Area for purposes • Robert A. Cooks • George A. Patty in the nation. The mild climate and its immediate of this report and for the encouragement of this • Walter Dukes • Patrick J. Rice accessibility to nature and water soothe the soul. • G. M. Grkovic • Thomas H. Robertson Its citizens are diverse, energetic, well-traveled and on-going process is “The Westobou Vision,” here- • Kyle E. Howell • Dayton L. Sherrouse well-educated. It is a major center for the health after referred to in these reports as Westobou or • Steven Kendrick • N. Turner Simkins sciences and has Fort Gordon, the Savannah River • Robert J. Kuhar • Dennis B. Skelley Site and other cutting-edge research/high-tech the Westobou Urban Area. The name Westobou • Charles B. Martin • Chester A. Wheeler, III institutions and businesses nearby. Key leaders is a Native American name for the Savannah build their lives in this community when they easily River. This phrase is used to represent Augusta Special thanks to Camille A. Price, Chief could seek fortune elsewhere. Newcomers want to Administrative Officer for Augusta Tomorrow, stay. and North Augusta’s “shared vision” for the area Inc., for her tireless efforts and infinite patience in that encourages a spirit of collaboration and coordinating our activities locally. … there’s magic here. cooperation across this river, devoid of political, special interest or proprietary boundaries. 2 2009 Master Plan Executive Summary Part 1: Executive Summary The Augusta/North Augusta 2009 Master Plan for the Urban Area includes three documents, which are available, upon request, from Augusta Tomorrow, Inc.: Part 1: Executive Summary-- Provides an overview of the Master Plan Final Report, highlighting its key themes and goals and introducing the Action Districts and Market Creation Projects. Part 2: Final Report-- Provides a more Looking east over the Urban Area and the Savannah River detailed narrative of the Plan, including Context The Executive Summary is organized into the for the Plan, the Idea of Westobou, and the Action following sections: Districts within North Augusta and Augusta. The district sections also further describe and illustrate 1. Purpose of the Plan their respective Market Creation Project(s). 2. Context Part 3: Appendices-- Provides the most 3. The Idea of Westobou thorough examination of the Market Creation 4. Westobou: Projects, including an economic analyses and an The North Augusta Districts illustrative timetable. 5. Westobou: The Augusta Districts 6. Other Key Recommendations 7. Next Steps 2009 Master Plan Executive Summary 3 1. Purpose of the Plan This is a twenty-year plan, aimed at guiding both short and long range decision making. To this end, the planning effort has taken a ‘fresh eyes’ look at issues and opportunities within both the Urban Area and its broader region. This Master Plan is built on the solid foundation of a number of prior master planning efforts completed and largely implemented over the past twenty-five years. The Plan was also charged with finding common themes upon which the two communities could develop “a shared vision.” During the course of this work, a unified logo was developed. The word “Westobou,” the Native American word for the Savannah River, is used in the Plan to capture the regional, cross boundary nature of the area. The Plan is designed to be inclusive and recognizes that the Urban Area is part of a larger five-county community, spanning two states, and that these two cities are tied to one another by the Savannah River. The Augusta region and the encompassing counties and communities in both Georgia and South Caro- lina, are at a crossroads. Not since the early days of the 1840s, when city leaders decided to make The planning process has been marked by nearly one this area into a major manufacturing center, the “Lowell of the South,” has the potential for a dra- year of intense outreach effort, including five public matic repositioning of the region been as high as it is today. National trends are taking the nation in meetings with an attendance of over 200 citizens, new directions and this five-county region has the assets and attributes to be in the vanguard of that over 100 individual meetings, several input and movement. This series of documents lay out a Master Plan for perhaps the most important of these, the briefing sessions with elected officials from both sides of the river, and various individual neighborhood Augusta/North Augusta Urban Area. meetings. 4 2009 Master Plan Executive Summary The 13th Street Bridge crossing over the Savannah River to connect North Augusta, SC and Augusta, GA The Plan asserts that in order to realize the full potential of a place, one must understand its assets and attributes, as well as the obstacles and challenges, particularly those which are unique to the place. The strategy is then built on several core precepts, derived from the national, regional and urban context within which Westobou exists. These would: Hammond’s Ferry ‘New Urbanist’ development in North Augusta “Amen Corner” at the Masters Tournament Capitalize on the Local Let History repeat itself… Tap its National Energy... Reputation, Assets and The Plan uses history as a guide and as an inspira- Emerging Opportunities… The Plan builds on recent achievements and tion. These two cities, Augusta and North Augusta, expressed aspirations of the area’s key stakeholders, share a history of reinvention. Augusta spent nearly Augusta, with its association with the Masters Golf as well as the energy that many individual citizens 100 years as a small town, before it reinvented itself Tournament, one of the world’s premier sporting and interest groups are pouring into current proj- as a major manufacturing center, then, yet again as events, is known favorably throughout the world. ects and initiatives. These range from ‘bricks and a nationally known recreation/holiday destination. Both Augusta and North Augusta provide venues mortar’ development to program expansion within North Augusta literally had to abandon its flood- for national and regional sporting events. With its the high-technology/health sciences community, prone, original town site, Hamburg, and start anew, natural, historic and cultural amenities and its mild to new downtown retail and dining, to the birth of atop the bluff, in order to prosper. Conditions today climate, Westobou can become a very attractive the Westobou Festival, to large scale neighborhood are right for rekindling this inventive spirit and alternative to large cities or harsher climates. The improvement activities. tradition. so-called “Half back” movement could catalyze dra- matic growth in the retirement living sector. 2009 Master Plan Executive Summary 5 Recognize that the Within the Five County Region Westobou Urban Area The area is well connected by roadways east and is part of a Larger Five- west to Columbia, Atlanta and beyond. Efforts to County Region… create equally good north/south connections must To Westobou is but one component of the larger five- be encouraged. With the emerging need for more Columbia county region, which together make this economic, sustainable development policies, passenger rail ser- environmental, social and cultural setting viable and vice, particularly to Atlanta and Columbus must be thriving. While the Westobou Urban Area is the reconsidered. primary venue for cultural and entertainment activi- Nationally and internationally, the trend is toward To Atlanta ties and the regional business center, despite having a greater focus on creating jobs in high-technology, many jobs are located here, most of the people (and sustainable development and the health sciences sec- the individual wealth) live outside the Urban Area. tors. Augusta has the resources to develop the higher Most of the natural amenities of the region lie out- education facilities to produce people who can grow side the Urban Area.