Quick viewing(Text Mode)

Research Results for Sport Tourism 2017

Research Results for Sport Tourism 2017

JUNE 2018

RESEARCH RESULTS FOR TOURISM 2017

PREPARED BY INSIGHTS MARKET RESEARCH (IMR) FOR CYPRUS TOURISM ORGANISATION

YEARS Index

Survey Summary...... 5

Sports Tourism 2017 Outline...... 7

Statistical Data of Tourism...... 11

Visitors per Sport...... 15 Total number of visitors...... 17 Visitors per Sport...... 18 Visitors by Country...... 22 Overnight Stays per Sport...... 24

Sports Tourism Revenue...... 31

3 YEARS Survey Summary

Figure 1: Characteristics of the survey’s sample, sorted by type and rate of participation. Type of Business/Organization The survey was based on a statistical sample combined by 68 businesses/organizations, which represents the 25.3% of the total 270 businesses/organizations 3 Star Hotel 4 Star Hotel 5 Star Hotel Tourist Village Apartments Total Hotels/Apt initially contacted for the survey (fig. 1).

TOTAL SAMPLE Accommodation businesses consist the 21% of the 68 = 21% sample (eg. 5, 4 and 3 star hotels, tourist villages and apartments), which translates into 14 businesses. More 1.5% 12% 3% 1.5% 3% N=14 than half of the accommodation businesses are 4 star hotels, representing a 12% of the total sample. Travel agencies account for 10% of the sample, whereas

Travel Agency Diving Center Federation Sport Club Athletic Facilities Sport Team Other diving centers constitute an additional 10%. The athletic federations have the largest participation 9% with 32%, while 9% of the sample consists sports clubs, 6% sports facilities, 3% represents sports

N=6 teams and 9% other businesses/organizations. 10% 10% 32% 9% 6% 3% The geographical distribution of the survey sample is N=7 N=7 N=22 N=6 N=4 N=2 shown in figure 2, where the largest share is located within the district with 37%, followed by Famagusta by 18%. An additional 16% of the companies/ organizations is located within the district, 16% in Limassol district and finally a 13% in Pafos. Figure 2: The geographical distribution of the survey sample. It is worth noting the difficulties during the data District collection, due to the low participation (25.3%) of the contacted businesses/organizations, despite the repeated contact attempts. Therefore, the statistics and estimates presented in this survey are minimum value limits, with certainly higher actual figures. TOTAL SAMPLE 68

Nicosia: 37% | N25 Famagusta: 18% | N12

Paphos: 13% | N9

Larnaca: 16% | N11

Limassol: 16% | N11

4 5 YEARS Sports Tourism 2017 Outline

46% 11,388 of the sample identified an increase visitors came to Cyprus in 2017 to in the number of overnight stays in train, play and watch football. 2017 compared to 2016.

68businesses/organizations participated in the survey. 29.8%increase in the total estimated revenue from sports tourism in 2017 compared to 2016. 547 sports teams visited Cyprus in 2017. 10.6 nights on average per sports visitor. 32,529 sports visitors arrived in Cyprus €1,479 estimated average revenue per in 2017. sports visitor.

19.8% increase in the number of sports €48,132,286 visitors in 2017. the total estimated revenue from sports tourism for 2017.

6 7 YEARS PART A SPORTS TOURISM 2017 OVERVIEW

9 YEARS Sports Tourism 2017 Overview

For the year of 2017, will there be an increase or decrease in Figure 3: Overview of the sample’s evaluation towards the number of overnight stays regarding sports tourism the betweennumber 2016 of stays and 2017. for sport events, in comparison to 2016?

Tourism businesses and organizations were asked to evaluate Figure 5 shows the results based on the increase of the 2016 2017 the fluctuation of the overnight stays regarding sports tourism number of overnight stays for sports tourism, as reported by between 2016 and 2017, as well as to quote a percentage of the business/organizations. An average increase of 17.5% was the corresponding increase or decrease, based on their own recorded, with 26% of those businesses/organizations stating experience. an increase of 11-30%, whereas a percentage of 13% reported 46% an increase above 51%. As shown in figure 3, 46% of the sample reported an increase 31% in the number of overnight stays for 2017 compared to 2016, At the same time, growth rates of 6-10% and 31-50% obtain 31% did not perceive a change, while 16% of the respondents percentages of 10%, respectively, while the smallest increase 16% noted a decrease. A minor 6% did not answer the question, of 1-5% was obtained by the smallest percentage of 3% of the while 1% responded that they did not know. sample. 6% 1% The businesses/organizations who recognized a decrease in the number of overnight stays, were then asked to quote a INCREASE DECREASE SAME DON'T KNOW DID NOT ANSWER reduction percentage, which was found to be 20%, on average. Percentage decrease in the number of stays for sport events, for 2016 in comparison with 2017 More specifically (fig. 4), 36% noted a decrease of 11-30%, 18% Figure 4: Sample’s evaluation for the amount of decrease of the number of overnight stays regarding sports tourism observed a decrease of more than 51%, while a small decrease BASE: DECREASE between 2016 and 2017. of 1-5% was reported by 9%, and a corresponding 9% perceived a decrease in the order of 31-50%. 2016 2017

36% MEAN SCORE 20.0

18%

9% 9%

-

1-5% 6-10% 11-30% 31-50% 51+% Percentage increase in the number of stays for sport events, for 2016 in comparison with 2017

Figure 5: Sample’s evaluation for the amount of increase of the number of overnight stays regarding sports tourism BASE: INCREASE between 2016 and 2017. 2016 2017

MEAN SCORE 26% 17.5

13% 10% 10%

3%

1-5% 6-10% 11-30% 31-50% 51+%

11 YEARS PART Β STATISTICAL DATA OF SPORTS TOURISM

13 YEARS Statistical Data of Sports Tourism

Figure 6: Total number of sports teams that visited Cyprus in 2017.

Total number of visitors

In the year 2017, a total of 547 sports teams visited Cyprus, in order to train or to participate in a tournament or sports event (fig. 6). Meanwhile, the total number of sport visitors who arrived in Cyprus amounted to 35,529 (fig. 7).

Those visitors were part of the abovementioned teams, but also they were individual athletes and spectators who visited Cyprus for training, competing or attending various sports events. The total number of sports visitors for 2017 recorded a growth of 19.8%, compared to 2016.

The distribution of the total number of visitors Teams 547 per month, as recorded by the survey for 2017, is presented in figure 7. Following the same trend as in 2016, sports visitors who chose Cyprus for training, participating or attending a sports event, strongly prefer not to visit during the summer, as opposed to the general tourists’ population, who visit Cyprus mainly for summer holidays. Figure 7: Distribution of the total number of sports visitors per month in 2017. The highest number of visitors was recorded in Total number of visitors by month for the year of 2017 March with 9,389 individuals, who represent the 28.9% of​​ the total sports visitors for 2017. February was placed second with 5,171 visitors (15.9%), while November was ranked third with 5,064 visitors TOTAL (15.6%). In April 3,533 visitors (10.9%) were recorded, 32.529 2017 whereas January and May reached 2,754 (8.5%) and 1,165 (6.3%) visitors, respectively. 1,788 visitors (5.5%) were accounted in October, 1,165 (3.6%) 9389 in June and 745 or a percentage of 2.3% were reported for July.

The last three places belong to August, December 5171

5064 and September with 398 (1.2%), 321 (1.0%) and just 138 (0.4%) visitors choosing Cyprus for sports tourism. 3533 2754 2063 1788 1165 745 398 321 138

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

14 15 YEARS Statistical Data of Sports Tourism

FigureTotal 8: Distribution number of the oftotal visitorsnumber of visitors by persport sport in for 2017. the yearTotal 2017 number of visitors by sport for the year 2017

Visitors per Sport

The distribution of visitors per sport for 2017 is 11388 6745 shown in2416 figure 8, where football recorded2289 the 11388 6745 2416 2289 2095 2095 35% 21% 35%8% 21%7% 7%8%highest number of visitors with 11,3887% visitors and 7% a corresponding percentage of 35% of all visitors.

Second in the rankings with 6,745 visitors and a percentage of 21% is the marathon, followed by Total number of visitors by sport for the year 2017 martial arts with 2,416 visitors and 8%. Total number of visitors by sport for the year 2017 Football Marathon Martial Arts Shooting Football Marathon Martial Arts Shooting Cycling Cycling The attracted 2,289 visitors and 7%, while another 7% was attracted by cycling, corresponding to 2,095 visitors.

11388 6745 2416 2289 Swimming and other water sports accounted for 6% 35% 21% 8% 7% 2062 7% 13822095 6% 2062780 4% 1382773 2% 2599780 2% 773 8% 2599 35% 11388 21%6% 6745 4%8% 2416 2%7% 2289 2%7% 2095 8%and 2,062 visitors, while 1,382 visitors (4%) were associated with . Equal shares of 2% were attracted by the sports of and diving, with 780 and 773 visitors respectively.

Finally, the other sports (, , track Football Marathon Martial Arts Shooting and field athletics, , , climbing, Total number of visitors by sport for the year 2017 Swimming & Other TennisCycling SwimmingTriathlon & Other TennisDiving TriathlonOthers Diving Others Football Marathon Martial Arts Shooting Cycling bridge, fishing, hockey, -dancing, , Water Sports Water Sports , and beach volley) attracted 2,599 visitors and a corresponding 8% of all visitors for 2017. 6% 2062 4% 1382 2% 780 2% 773 8% 2599 6% 2062 4% 1382 2% 780 2% 773 8% 2599 35% 11388 21% 6745 8% 2416 7% 2289 7% 2095

Swimming & Other Tennis Triathlon Diving Others Water Sports Swimming & Other Tennis Triathlon Diving Others Football Marathon WaterMartial Sports Arts Shooting Cycling

6% 2062 4% 1382 2% 780 2% 773 8% 2599

Swimming & Other Tennis Triathlon Diving Others Water Sports

16 17 YEARS Statistical Data of Sports Tourism Total number of visitors by sport & month for the year of 2017 Total number of visitors by sport for the year 2017 8%

TOTAL 2416 Visitors per Sport The shooting sports attracted a total of 2,289 visitors (fig. 13), Figure 12: Monthly distribution of sports visitors with regards to martial arts. the vast majority of whom visited Cyprus between April-June, 11388 6745 2416 2289 35% 21% 8% 7% 7% 2095 Football was the sport that recorded the highest number of on which the 2017 ISSF World Cup Shotgun was held at the Martial Arts visitors overall (11,388), and the monthly distribution of its visitors Olympic Shooting Range in Larnaca (28 April-8 May). A similar is presented in figure 10. The 88.7% of the football visitors distribution can be noted also for cycling (fig. 14) as a total of 2250 were reported within the January-April period, amounting to 2,095 visitors were recorded during the first half of 2017, with 10,096 visitors. a maximum of 656 visitors in February, while no visitors were Football Marathon Martial Arts Shooting Cycling recorded for the second half of 2017. Regarding the marathon, a total of 6,745 visitors arrived in Cyprus during the months of March and November (fig. 11). It is worth In both cycling and shooting, the cycling centers and the 2062 1382 780 773 2599 highlighting the recorded 4,808 visitors in March who either shooting ranges respectively provided minimum amount of data 6% 4% 2% 2% 8% participated or watched, both the Logicom Cyprus Marathon with respect to the number of sports visitors and the second 119 - - - 30 - 2 - - 15 -

(5th of March) and the 11th OPAP Marathon of Limassol - GSO half of 2017, hence the actual figure of visitors with respect to JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC (18-19th of March). Martial arts showed low numbers of visitors cycling and shooting sports is expected to be higher. throughout 2017 (fig. 12), with the exception of November Swimming & Other Tennis Triathlon Diving Others when 2,250 visitors were recorded, mainly due to the WTE Total number of visitors by sport & month for the year of 2017 Total number of visitors by sport & month for the year of 2017Water Sports European Junior Championships 2017, which took place in Larnaca. Total number of visitors by sport for the year 2017 Total number of visitors by sport for the year 2017 35% 7%

TOTAL TOTAL 11388 2289 Figure 10: Monthly distribution of sports visitors with regards to football. Figure 13: Monthly distribution of sports visitors with regards to shooting sports. 35% 11388 21% 6745 8% 2416 7% 2289 11388 2095 6745 2416 2289 2095 Football 35% 7% 21% 8% Shooting 7% 7% 3638 740 677

2475 2214 Football Marathon Martial Arts Shooting Football Cycling Marathon Martial Arts Shooting Cycling 400 1769 263 163 6% 2062 4% 1382 2% 780 2% 773 6% 20628% 2599 4% 1382 2% 780 2% 773 8% 2599 250 304 167 114 112 200 82 63 36 - - - - - 10

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Total number of visitors by sport & month for the year of 2017 Total number of visitors by sport & month for the year of 2017 Swimming & Other Tennis Triathlon Diving Swimming & OtherOthers Tennis Triathlon Diving Others 21% Water Sports Water Sports Total number of visitors by sport for the year 2017 Total number of visitors by sport for the year 2017 7%

TOTAL TOTAL 6745 2095 Figure 11: Monthly distribution of sports visitors with regards to marathon. Figure 14: Monthly distribution of sports visitors with regards to cycling. Marathon 11388 6745 2416 2289 35% 11388 2095 21% 6745 8% 2416 7% 2289 7% 2095 35% 21% 8% 7% 7% Cycling 4808 656 603

Football Marathon Martial Arts Shooting Football Cycling Marathon Martial Arts Shooting Cycling 315 1937 304

155 6% 2062 4% 1382 2% 780 2% 773 6% 20628% 2599 4% 1382 2% 780 2% 773 8% 2599 62 ------

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Swimming & Other Tennis Triathlon Diving Swimming & OtherOthers Tennis Triathlon Diving Others Water Sports Water Sports

18 19 YEARS Total number of visitors by sport for the year 2017

35% 11388 21% 6745 8% 2416 7% 2289 7% 2095

Statistical Data of Sports Tourism Total number of visitors by sport & month for the year of 2017

Football Marathon 2% Martial Arts Shooting Cycling

TOTAL 780 Regarding swimming and the other water sports, a fluctuating data, hence the actual figure of visitors with respect to diving Figure 17: Monthly distribution of sports visitors with regards to triathlon. monthly distribution of visitors was observed (fig.15), with a is expected to be higher. 6% 2062 4% 1382 2% 780 2% 773 8% 2599 maximum of 625 athletes/spectators to have visited Cyprus Triathlon 460 in October. Tennis recorded a small but constant number of In the group of other sports (basketball, snooker, visitors throughout 2017 (fig. 16), with a peak of 673 visitors athletics, sailing, badminton, climbing, bridge, fishing, hockey, in November, mainly due to the Ayia Napa - Protaras Junior gymnastics-dancing, squash, wrestling, volleyball and beach Tournament 2017 (ITF) between 7-11 of November 2017. volley), there was a fluctuation in the number of visitors per Swimming & Other Tennis Triathlon Diving Others Water Sports month (fig. 19), depending on the dates of various sports events Regarding triathlon, a total number of 780 visitors were recorded and competitions that wereTotal held number in 2017. ofMarch, visitors October by sport and for the year 2017 Total number of visitors by sport for the year 2017 only during the months between February and May (fig. 17), July recorded the largest numbers of visitors with 760, 680 109 111 100 with a maximum turnout of 460 visitors in March. Diving showed and 526 athletes or spectators, respectively. It is worth noting a steady upward trend between February and June (fig. 18) that due to difficulties during the data collection, some sports ------with 773 visitors in total, whereas no visitors were recorded (eg. shooting, cycling, triathlon, diving) a seasonality to the JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC 11388 6745 2416 2289 2095 during the second half of 2017. In particular, out of the 37 number distribution is observed (mainly35% during the second half21% 8% 7% 35% 7%11388 21% 6745 8% 2416 7% 2289 7% 2095 diving centers reached for this survey only 7 have provided of the year), which does not correspond to the actual figures. Total number of visitors by sport & month for the year of 2017 Total number of visitors by sport & month for the year of 2017

6% 2% Football Marathon Martial Arts Shooting FootballCycling Marathon Martial Arts Shooting Cycling

TOTAL TOTAL 2062 773 Figure 15: Monthly distribution of sports visitors with regards to swimming and other water sports. Figure 18: Monthly distribution of sports visitors with regards to diving. 2062 1382 780 773 2062 2599 1382 780 773 2599 Swimming & Other6% 4% 2% 2% 6% 8% 4% 2% Diving 2% 8% 625 Water Sports

216 206

369 Swimming & Other Tennis Triathlon Diving Swimming & OtherOthers Tennis Triathlon Diving Others 369 Water Sports 132 Water Sports 119 236 Total number of visitors by sport for the year 2017 Total number of100 visitors by sport for the year 2017 175 119 102 34 19 - 1 13 ------

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB11388 MAR APR MAY6745 JUN JUL AUG2416 SEPT OCT NOV2289 DEC 35% 11388 21% 6745 8% 2416 7% 2289 35% 7% 2095 21% 8% 7% 7% 2095

Total number of visitors by sport & month for the year of 2017 Total number of visitors by sport & month for the year of 2017

Football 4% Marathon Martial Arts Shooting Football Cycling Marathon Martial Arts Shooting 8% Cycling

TOTAL TOTAL 1382 2599 Figure 16: Monthly distribution of sports visitors with regards to tennis. Figure 19: Monthly distribution of sports visitors with regards to other sports (basketball, snooker, track and field athletics, sailing, badminton, climbing, bridge, fishing, hockey, gymnastics-dancing, squash, 6% 2062 4% 1382 2% 780 2% 773 6% 20628% 2599 4% 1382 2% 780 2% 773 8% 2599 Tennis wrestling, volleyball and beach volley). Others 673 760 680

370 Swimming & Other Tennis Triathlon Diving Swimming & OtherOthers Tennis 526 Triathlon Diving Others Water Sports Water Sports

164 235 62 98 122 26 46 43 55 36 - 10 10 - 17 4 - 26 - 18

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

21 YEARS 20 Statistical Data of Sports Tourism

Visitors by Country 1.6% came from Greece, followed by 491 Norwegian visitors Table 1: Monthly distribution of the sports visitors, with respect to their country of origin. with a corresponding percentage of 1.5%, and 465 visitors The country of origin distribution of the 32,529 sports visitors (1.4%) from Saudi Arabia. Furthermore, visitors coming from who came to Cyprus during 2017, is presented in table 1. The , Lebanon and amounted to 378 (1.2%), 375 survey recorded at least 84 different nationalities, of which (1.2%) and 361 (1.1%) visitors, respectively. JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Total the top four in numbers of visitors are highlighted in figure 20. 345 visitors who represented a percentage of 1.1% came from was ranked first with 2.912 visitors and a percentage , while 334 (1.0%) and 277 (0.9%) visitors came from UNSPECIFIED 138 1164 6090 1770 938 247 400 1 280 4397 117 15542 47.8% of 9.0%, while in second place we find with and , respectively. A percentage of 14.2%, 1.608 visitors (4.9%). was ranked third with 957 equivalent to 4.621 visitors, includes visitors from 67 various RUSSIA visitors and a percentage of 2.9%, followed by with other countries. It is worth noting that for 15,542 sports visitors, 449 1280 293 588 146 101 3 32 7 13 2912 9.0% 858 visitors and a corresponding percentage of 2.6%. or a corresponding percentage of 47.8%, no data about their countries of origin were provided. UNITED KINGDOM 31 270 481 341 196 173 9 103 3 1 1608 4.9% , and followed in the rankings with 742 (2.3%), 630 (1.9%) and 574 (1.8%) visitors, respectively. Visitors SWITZERLAND 424 381 120 24 2 5 1 957 2.9% from amounted to 544 and 1.7%, while 515 visitors and

POLAND 233 173 45 93 24 30 200 60 858 2.6%

FINLAND 60 102 19 8 22 531 742 2.3%

Figure 20: Main countries of origin of sports visitors. Total number of visitors by country for the year 2017 BELGIUM 111 43 20 201 2 35 218 630 1.9%

AUSTRIA 49 108 33 12 13 102 17 9 17 211 3 574 1.8%

GERMANY 16 18 146 52 83 80 8 34 107 544 1.7% United Kingdom (UK): 1608 | 4.9% Russia: 2912 | 9% GREECE 22 16 104 48 18 1 49 226 31 515 1.6%

Poland: 858 | 2.6% 4 158 139 134 16 6 34 491 1.5%

Switzerland: 957 | 2.9% SAUDI ARABIA 455 9 1 465 1.4%

DENMARK 273 48 26 9 22 378 1.2%

LEBANON 10 224 130 8 2 1 375 1.2%

ROMANIA 30 149 112 55 9 2 4 361 1.1%

KAZAKHSTAN 50 14 1 280 345 1.1% Unspecified: 15542 | 47.8% SWEDEN 67 178 34 26 12 5 5 7 334 1.0%

BULGARIA 161 47 29 34 1 5 277 0.9%

OTHERS 893 1068 942 175 435 159 126 354 58 190 111 110 4621 14.2%

TOTAL 2754 5171 9389 3533 2063 1165 745 398 138 1788 5064 321 32529 100%

22 23 YEARS Statistical Data of Sports Tourism

Overnight Stays per Sport of Larnaca and the 11th OPAP International Limassol GSO FigureTotal number23: Distribution of nights of overnight by sport stays for per 2017 month, with regards to cycling. Marathon, took place respectively. The total number of overnight stays with regards to sports 9% tourism reached 343,802 for 2017, revealing a 30% increase Cycling accounted for 9% of the total overnight stays (fig. 23), compared to 2016 and an average of 10.6 nights per visitor. which corresponds to 30,713 nights and is accompanied by TOTAL The distribution of the number of overnight stays per month an average of 14.7 nights per visitor. Cycling visitors showed 30713 broadly follows the distribution of the corresponding number preference in February, whereas the second half of 2017 no Athletes: 2095 | Av. Nights: 14.7 of visitors, for all sports recorded by the survey. overnight stays were recorded. With regards to swimming Cycling and other water sports, the total number of overnight stays 14902 Football was ranked first with 158,969 overnight stays, representing reached 27,987 or a percentage of 8%, and an average of 13.6 46% of the total nights and resulting to an average of 14.0 nights nights per visitor (fig. 24). The monthly distribution shows two per visitor (fig. 21). At the same time, it can be seen that the peak concentrations from February to April and in October. 6960 distribution of overnight stays per month closely follows the 3336 3523 distribution of visitors, where the months of January-February- Martial arts recorded a total of 17,102 overnight stays, mainly 1336 657 ------March-April accounted for the biggest share of overnight stays. in November, which accounted for 5% and an average of 7.1 Marathon accounted to a total of 43,806 overnight stays and a nights per visitor (fig. 25). The overnight distribution is identical JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC corresponding percentage of 13% (fig. 22) and an average of 6.5 to the martial arts visitors’ distribution, as Larnaca hosted the nights per visitor. A distinct split (60%-40%) of the overall nights WTE European Junior Taekwondo Championships 2017 in spent regarding marathon was recorded between November November. and March, in which the 1st Radisson Blu International Marathon Distribution of overnight stays per month, with regards to swimming and other water sports. FigureTotal 24:number of nights by sport for 2017

FigureTotal 21:number Distribution of nights of overnight by sport stays for per 2017month, with regards to football. 8%

TOTAL 27987 46% Athletes: 2062 | Av. Nights: 13.6 TOTAL Swimming & 158969 7883 Other Water Sports 6221 Athletes: 11388 | Av. Nights: 14.0 5313 Football 4681 67370

41437 690 966 1148 428 81 413 6 238

20579 17070 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC 855 897 3600 1126 433 3315 1825 462

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

FigureTotal 22:number Distribution of nights of overnight by sport stays for per 2017 month, with regards to marathon. FigureTotal 25:number Distribution of nights of overnight by sport stays for per 2017 month, with regards to martial arts.

13% 5%

TOTAL TOTAL 43806 17102 Athletes: 6745 | Av. Nights: 6.5 Athletes: 2416 | Av. Nights: 7.1 Marathon Martial Arts 15384 26265

17541

1210 ------338 - - - 30 - - 141 -

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

24 25 YEARS Statistical Data of Sports Tourism

With regards to shooting sports, 15,873 overnight stays were visitor (fig. 28). July had the overwhelming majority of the FigureTotal 28:number Distribution of nights of overnight by sport stays for per 2017 month, with regards to basketball. recorded, corresponding to 5% of the total nights and resulting overnight stays as the 2017 FIBA U18 European (Division C) to an average of 6.9 nights per visitor (fig. 26). The overwhelming Championship was held in Nicosia at the beginning of July. 2% majority of overnight stays were recorded in April due to the

2017 ISSF World Cup Shotgun, which was held at the Olympic Overnight stays with regards to triathlon reached 6,267 or 2% TOTAL Shooting Range in Larnaca. of the total nights, while 8.0 nights per visitor were recorded 7677 as an average value. The time period from February to May Athletes: 724 | Av. Nights: 10.6 Visitors related to tennis stayed 15,269 nights in total, with an accounted the majority of overnight stays, as shown in figure 29. Basketball average of 11.0 nights and a percentage of 4% of all nights. As 6754 shown in figure 27, November was the choice of most visitors Finally, 20,137 overnight stays (6% of the total number of nights) as 11,328 overnight stays were recorded. were allocated to other sports such as (fig. 30): snooker, diving, climbing, sailing, track and field athletics, badminton, hockey, Basketball accounted for 2% of the total nights, corresponding bridge, gymnastics-dancing, fishing, squash, wrestling, volleyball to 7,677 overnight stays and an average of 10.6 nights per and beach volley. 120 ------413 135 255

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Distribution of overnight stays per month, with regards to triathlon. FigureTotal 26:number Distribution of nights of overnight by sport stays for per 2017 month, with regards to shooting sports. FigureTotal 29:number of nights by sport for 2017

5% 2%

TOTAL TOTAL 15873 6267 Athletes: 2289 | Av. Nights: 6.9 Athletes: 780 | Av. Nights: 8.0 Shooting 11913 Triathlon 2669

1613 1610

2437 987 375 405 ------131 ------

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Figure 27: Distribution of overnight stays per month, with regards to tennis. Figure 30: Distribution of overnight stays per month, with regards to other sports: snooker, diving, climbing, sailing, Total number of nights by sport for 2017 trackTotal and number field athletics, of nights badminton, by sport hockey, for bridge,2017 gymnastics-dancing, fishing, squash, wrestling, volleyball and beach volley. 4% 6%

TOTAL TOTAL 15269 20137 Athletes: 1382 | Av. Nights: 11.0 Athletes: 2648 | Av. Nights: 10.4 Tennis Others 11328 9136

2658 2326 1825 1994 1655 533 1313 698 431 507 - 131 131 159 38 255 268 139 - - 135 -

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

26 27 YEARS PART C SPORTS TOURISM REVENUE

29 YEARS Sports Tourism Revenue

Table 2: Sports tourism revenue breakdown by sport and by category (accommodation, transportation, use of sports facilities Total amountand otherof other income). expenses for 2017 In 2017 the total estimated revenue with regards spent a total amount of €2,137,709, compared to the to sports tourism recorded an increase of 29.8% €1,074,764 spent by basketball visitors, while triathlon compared to 2016, amounted to a total of €48,132,286. visitors reach €877,423 in their total expenditure. TOTAL €48,132,286 At the same time the estimated average cost per visitor reached € 1,479. Based on the official data Finally, for the various other sports such as snooker, Accommodation Trasportation Sport Facilities Other Total of the Statistical Service of Cyprus, the revenue diving, climbing, sailing, track and field athletics, Football €21,093,566 €535,540 €424,946 €201,580 €22,255,632 from sports tourism corresponds to 1.8% of the total badminton, hockey, bridge, gymnastics-dancing, revenue of general tourism for 2017*, in comparison fishing, squash, wrestling, volleyball and beach Marathon €5,812,655 €147,576 €117,100 €55,548 €6,132,880 with 1.6% of 2016. volley, a total of €2,132,286 was estimated. Cycling €4,075,331 €103,468 €82,101 €38,946 €4,299,845 It is important to note that the amount of revenue Table 3 presents in detail the breakdown of the Swimming & Other Water Sports €3,713,642 €94,285 €74,814 €35,489 €3,918,230 mentioned throughout this section, were estimated accommodation expenses, per type of accommodation Martial Arts €2,269,298 €57,615 €45,717 €21,686 €2,394,316 based on the reported incomes by the participant and per sport. The total amount of €39,551,277 businesses/organizations. was spent by all sports visitors towards full-board Shooting €2,106,247 €53,475 €42,432 €20,128 €2,222,283 accommodation, while a total amount of €1,615,353 Tennis €2,026,090 €51,440 €40,817 €19,362 €2,137,709 Table 2 shows the sports tourism revenue breakdown was spent for half-board accommodation. per sport and per category (accommodation, Basketball €1,018,646 €25,862 €20,521 €9,735 €1,074,764 transportation, use of sport facilities and other Lastly, €8,772 were spent by all sports visitors in Triathlon €831,609 €21,114 €16,753 €7,947 €877,423 expenses). In particular, the survey’s data shows that bed and breakfast units, while €4,443,681 were sports visitors spent €45,619,084 for accommodation, spent on various other charges and services within Others* €2,672,001 €67,839 €53,830 €25,535 €2,819,205 which corresponds to 94.8% of the total expenses, the various accommodation units. €45,619,084 €1,158,214 €919,031 €435,957 €48,132,286 €1,158,214 (2.4%) for transportation, €919,031 (1.9%) for the use of sports facilities and €25,534 (0.9%) as Basketball, Tennis , Sabo, Volleyball/ Beach Volley, Hockey, Track & Field, Badminton, Gymnastics/Dance, Bridge, Weight Lifting, Boxing, Rugby, Squash, other expenses outside the accommodation units.

Table 3: Sports visitors’ accommodation expenses breakdown by sport and by type of accommodation. During their visit in Cyprus, football visitors spent Total Accommodation Expenditure for 2017 the most money compared to other sports’ visitors, summing to a total of €22,255,632, followed by marathon visitors who spent €6,132,880. Cycling visitors spent a total of €4,299,845, compared TOTAL €45,619,084 to €3,918,230 spent by visitors with regards to

Full-Board Half-Board Bed & Breakfast Other Sub Total swimming and other water sports.

Football €18,287,905 €746,915 €4,056 €2,054,690 €21,093,566 Martial arts and shooting sports visitors followed with approximately the same amount of €2,394,316 and Marathon €5,039,512 €205,824 €1,118 €566,201 €5,812,655 €2,222,283, respectively. Visitors related to tennis Cycling €3,533,270 €144,306 €784 €396,971 €4,075,331 Swimming & Other Water Sports €3,219,689 €131,499 €714 €361,740 €3,713,642 Martial Arts €1,967,458 €80,355 €436 €221,049 €2,269,298 Shooting €1,826,095 €74,581 €405 €205,166 €2,106,247 Tennis €1,756,599 €71,743 €390 €197,358 €2,026,090 Basketball €883,156 €36,070 €196 €99,225 €1,018,646

Triathlon €720,996 €29,447 €160 €81,006 €831,609

Others* €2,316,598 €94,614 €514 €260,275 €2,672,001 €39,551,277 €1,615,353 €8,772 €4,443,681 €45,619,084

Basketball, Tennis , Sabo, Volleyball/ Beach Volley, Hockey, Track & Field, Badminton, Gymnastics/Dance, Bridge, Weight Lifting, Boxing, Rugby, Squash, Archery

* €2,639,100,000; Tourism Statistics 2017, Statistical Service of Cyprus

30 31 YEARS EST. 2002 DEPARTMENT OF COMMUNICATION

YEARS Τ: +357 22 265150 Φ: +357 22 256530

Ε: [email protected] Mrs. Marina Pastou Senior Research Executive

For more information about the Market Research & Opinion Polls Organization IMR/University of Nicosia please visit our website: www.imr.com.cy

Insights Market Research (IMR) Ltd:

Is a full member of

Is certified with