LINEUP CHANGE SAFETY FIRST KNIT IT UP ON THE RISE Baseball’s Bat Shakeup New Mouthguard Tech Must-Have Sneakers Sports Bra Style TRENDS, PERSPECTIVE AND ANALYSIS BRINGING IT ON HOME TOP TRENDS IN SPORTSINSIGHTMAG.COM SPORTS LICENSING BIG STORIES IMPACTING THE INDUSTRY IN 2017 A FORMULA4 MEDIA PUBLICATION / JANUARY/FEBRUARY 2017 Executive Editor Mark Sullivan
[email protected] 646-319-7878 Editor-in-Chief Cara Griffin
[email protected] January/February 2017 Senior Editor Bob McGee
[email protected] 12 Art Director Francis Klaess KNIT IT UP Associate Art Director The trend du jour is the knit Mary McGann sneaker — now available on Contributors shoe walls everywhere. Jennifer Ernst Beaudry Suzanne Blecher Michael Jacobsen Tim Sitek 14 Publisher STEP UP Jeff Gruenhut
[email protected] Emerging technologies 404-467-9980 are changing the game Advertising in the insole market. Christina Henderson 516-305-4710
[email protected] 16 Troy Leonard
[email protected] SAFETY FIRST 352-624-1561 New mouthguard technologies Jeff Nott
[email protected] and marketing strategies are 516-305-4711 driving the market ahead. Katie O’Donohue
[email protected] 828-244-3043 18 Sam Selvaggio BRINGING IT ON HOME
[email protected] 212-398-5021 Fashion trends, new Production demographics and a new Brandon Christie world order in sports licensing. 516-305-4710
[email protected] Subscriptions 22 store.formula4media.com ON THE RISE Business Manager Marianna Rukhvarger Innovative R&D combined with 516-305-4709 athleisure trends have the sports
[email protected] bra category in the spotlight. 26 LINEUP CHANGE PO Box 23-1318 New baseball bat regulations Great Neck, NY 11023 mean there’s a shakeup for Phone: 516-305-4710 Fax: 516-441-5692 brands and retailers.