JUNE 2018 RESEARCH RESULTS FOR SPORT TOURISM 2017 PREPARED BY INSIGHTS MARKET RESEARCH (IMR) FOR CYPRUS TOURISM ORGANISATION YEARS Index Survey Summary ................................................................................................................................................................5 Sports Tourism 2017 Outline ............................................................................................................................................7 Statistical Data of Sports Tourism ..................................................................................................................................11 Visitors per Sport .............................................................................................................................................................15 Total number of visitors ......................................................................................................................................................................17 Visitors per Sport .................................................................................................................................................................................18 Visitors by Country .............................................................................................................................................................................22 Overnight Stays per Sport ................................................................................................................................................................24 Sports Tourism Revenue .................................................................................................................................................31 3 YEARS Survey Summary Figure 1: Characteristics of the survey’s sample, sorted by type and rate of participation. Type of Business/Organization The survey was based on a statistical sample combined by 68 businesses/organizations, which represents the 25.3% of the total 270 businesses/organizations 3 Star Hotel 4 Star Hotel 5 Star Hotel Tourist Village Apartments Total Hotels/Apt initially contacted for the survey (fig. 1). TOTAL SAMPLE Accommodation businesses consist the 21% of the 68 = 21% sample (eg. 5, 4 and 3 star hotels, tourist villages and apartments), which translates into 14 businesses. More 1.5% 12% 3% 1.5% 3% N=14 than half of the accommodation businesses are 4 star hotels, representing a 12% of the total sample. Travel agencies account for 10% of the sample, whereas Travel Agency Diving Center Federation Sport Club Athletic Facilities Sport Team Other diving centers constitute an additional 10%. The athletic federations have the largest participation 9% with 32%, while 9% of the sample consists sports clubs, 6% sports facilities, 3% represents sports N=6 teams and 9% other businesses/organizations. 10% 10% 32% 9% 6% 3% The geographical distribution of the survey sample is N=7 N=7 N=22 N=6 N=4 N=2 shown in figure 2, where the largest share is located within the Nicosia district with 37%, followed by Famagusta by 18%. An additional 16% of the companies/ organizations is located within the Larnaca district, 16% in Limassol district and finally a 13% in Pafos. Figure 2: The geographical distribution of the survey sample. It is worth noting the difficulties during the data District collection, due to the low participation (25.3%) of the contacted businesses/organizations, despite the repeated contact attempts. Therefore, the statistics and estimates presented in this survey are minimum value limits, with certainly higher actual figures. TOTAL SAMPLE 68 Nicosia: 37% | N25 Famagusta: 18% | N12 Paphos: 13% | N9 Larnaca: 16% | N11 Limassol: 16% | N11 4 5 YEARS Sports Tourism 2017 Outline 46% 11,388 of the sample identified an increase visitors came to Cyprus in 2017 to in the number of overnight stays in train, play and watch football. 2017 compared to 2016. 68businesses/organizations participated in the survey. 29.8%increase in the total estimated revenue from sports tourism in 2017 compared to 2016. 547 sports teams visited Cyprus in 2017. 10.6 nights on average per sports visitor. 32,529 sports visitors arrived in Cyprus €1,479 estimated average revenue per in 2017. sports visitor. 19.8% increase in the number of sports €48,132,286 visitors in 2017. the total estimated revenue from sports tourism for 2017. 6 7 YEARS PART A SPORTS TOURISM 2017 OVERVIEW 9 YEARS Sports Tourism 2017 Overview For the year of 2017, will there be an increase or decrease in Figure 3: Overview of the sample’s evaluation towards the number of overnight stays regarding sports tourism the betweennumber 2016 of stays and 2017. for sport events, in comparison to 2016? Tourism businesses and organizations were asked to evaluate Figure 5 shows the results based on the increase of the 2016 2017 the fluctuation of the overnight stays regarding sports tourism number of overnight stays for sports tourism, as reported by between 2016 and 2017, as well as to quote a percentage of the business/organizations. An average increase of 17.5% was the corresponding increase or decrease, based on their own recorded, with 26% of those businesses/organizations stating experience. an increase of 11-30%, whereas a percentage of 13% reported 46% an increase above 51%. As shown in figure 3, 46% of the sample reported an increase 31% in the number of overnight stays for 2017 compared to 2016, At the same time, growth rates of 6-10% and 31-50% obtain 31% did not perceive a change, while 16% of the respondents percentages of 10%, respectively, while the smallest increase 16% noted a decrease. A minor 6% did not answer the question, of 1-5% was obtained by the smallest percentage of 3% of the while 1% responded that they did not know. sample. 6% 1% The businesses/organizations who recognized a decrease in the number of overnight stays, were then asked to quote a INCREASE DECREASE SAME DON'T KNOW DID NOT ANSWER reduction percentage, which was found to be 20%, on average. Percentage decrease in the number of stays for sport events, for 2016 in comparison with 2017 More specifically (fig. 4), 36% noted a decrease of 11-30%, 18% Figure 4: Sample’s evaluation for the amount of decrease of the number of overnight stays regarding sports tourism observed a decrease of more than 51%, while a small decrease BASE: DECREASE between 2016 and 2017. of 1-5% was reported by 9%, and a corresponding 9% perceived a decrease in the order of 31-50%. 2016 2017 36% MEAN SCORE 20.0 18% 9% 9% - 1-5% 6-10% 11-30% 31-50% 51+% Percentage increase in the number of stays for sport events, for 2016 in comparison with 2017 Figure 5: Sample’s evaluation for the amount of increase of the number of overnight stays regarding sports tourism BASE: INCREASE between 2016 and 2017. 2016 2017 MEAN SCORE 26% 17.5 13% 10% 10% 3% 1-5% 6-10% 11-30% 31-50% 51+% 11 YEARS PART Β STATISTICAL DATA OF SPORTS TOURISM 13 YEARS Statistical Data of Sports Tourism Figure 6: Total number of sports teams that visited Cyprus in 2017. Total number of visitors In the year 2017, a total of 547 sports teams visited Cyprus, in order to train or to participate in a tournament or sports event (fig. 6). Meanwhile, the total number of sport visitors who arrived in Cyprus amounted to 35,529 (fig. 7). Those visitors were part of the abovementioned teams, but also they were individual athletes and spectators who visited Cyprus for training, competing or attending various sports events. The total number of sports visitors for 2017 recorded a growth of 19.8%, compared to 2016. The distribution of the total number of visitors Teams 547 per month, as recorded by the survey for 2017, is presented in figure 7. Following the same trend as in 2016, sports visitors who chose Cyprus for training, participating or attending a sports event, strongly prefer not to visit during the summer, as opposed to the general tourists’ population, who visit Cyprus mainly for summer holidays. Figure 7: Distribution of the total number of sports visitors per month in 2017. The highest number of visitors was recorded in Total number of visitors by month for the year of 2017 March with 9,389 individuals, who represent the 28.9% of​​ the total sports visitors for 2017. February was placed second with 5,171 visitors (15.9%), while November was ranked third with 5,064 visitors TOTAL (15.6%). In April 3,533 visitors (10.9%) were recorded, 32.529 2017 whereas January and May reached 2,754 (8.5%) and 1,165 (6.3%) visitors, respectively. 1,788 visitors (5.5%) were accounted in October, 1,165 (3.6%) 9389 in June and 745 or a percentage of 2.3% were reported for July. The last three places belong to August, December 5171 5064 and September with 398 (1.2%), 321 (1.0%) and just 138 (0.4%) visitors choosing Cyprus for sports tourism. 3533 2754 2063 1788 1165 745 398 321 138 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC 14 15 YEARS Statistical Data of Sports Tourism FigureTotal 8: Distribution number of the oftotal visitorsnumber of visitors by persport sport in for 2017. the yearTotal 2017 number of visitors by sport for the year 2017 Visitors per Sport The distribution of visitors per sport for 2017 is 11388 6745 shown in2416 figure 8, where football recorded2289 the 11388 6745 2416 2289 2095 2095 35% 21% 35%8% 21%7% 7%8%highest number of visitors with 11,3887% visitors and 7% a corresponding percentage of 35% of all visitors. Second in the rankings with 6,745 visitors and a percentage of 21% is the marathon, followed by Total