Family time from 7 to 9 ompli Program spotlight on m_ .1k TPE

m BroadcastingThe newsweekly of broadcasting and allied arts Feb10Our 44th Year 1975

Andy Griffith Show Dick Van Dyke Show I Love Lucy Petticoat Junction

In our Beverly Hillbillies Gomer Pyle Hogan's Heroes family, young women first! Viacom's family of sitcoms have been bringing 18 -34 women to television stations for a long time. "Family Affair;' our latest sitcom, showed up in the rating books with young women, as expected. 75% more 18 -34 women watched "Family Affair" than year -ago programs in 23 markets. And it drew 55% more 18 -49 wonien than year-ago programs in 27 markets. It's a family tradition. Family Affair Om

Source: NSI, Nov. 1974. Audience estimates subject to qualifications available on request. ... an exceptional group of features to match the fabulous success of Prime I, Prime II, and Prime III ... three of the highest rated feature film groups ever released for television, currently airing in more than 100 markets and racking up the ratings everywhere ... in primetime, fringetime, daytime, late night, and weekend pro slots. Prime IV contains 26 outstanding eatures, with a "now" look ... with stars of today, many of whom have won Emmy and Academy Awards. Included are films from some of Hollywood's most prestigious producers such as Danny Thomas Productions, Filmways, Charles Fries Productions, Playboy Productions, Leslie Stevens Productions, RSO Films, and the Douglas S. Cramer Co. The plots run the gamut of entertainment... action, drama, comedy, supernatural, western ... all produced for family audiences.

Stars include: David Janssen Jose Ferrer Cliff Robertson Barbara Rush Estelle Parsons Jack Warden Robert Stack Craig Stevens Beau Bridges Lee Remick Vea Miles Gloria Swanson Robert Culp Ben Johnson _lack Palance William Shatner Robert Preston Kim Novak Rod Taylor Glen Campbell Hope Lange Leonard Nimoy Ray Milland Doug McClure Richard Boone Meredith Baxter Joanna Pettet /NATPE\ Members: Visit us in Suite 1835 Hyatt Regency \ Atlanta

Titles: Bloodsport Pioneer Woman The Gun and the Pulpit The Stranger Who Looks Like Me Remember When Smile When You Say "I Do" Satan's Triangle Strange and Deadly Occurrence Beyond Atlantis Strange Homecoming Twilight People The Hatfields and the McCoys Killer Bees Someone I Touched Moon of the Wolf Louis Armstrong, Chicago Style My Father's House Hustling The Missing Are Deadly The Great Niagara Fer de Lance The Dead Don't Die Who is Black Dahlia? Powder Keg Family Honor Shadow in the Street

AY \N. ii í MI ah iii WORLDVISION ENTERPRISES INC. The World's Leading Distributor for Independent Television Producers And what a deal! A smashing success with national television audiences year after year in daytime, primetime, and primetime access periods... now this season Let's Make A Deal is proving to be a double winner twice a week in its primetime access performances. In markets throughout the country- large and small -Let's Make A Deal consistently gets top ratings, shares and the right demo- graphics on both nights. Just look at the facts. If Let's Make A Deal isn't on your schedule twice a week, you're missing two good deals!

iii.,.,,..,ter ISIt I II1 ...,,,,.11 WORLDVISION ENTERPRISES INC. The World's Leading Distributor for Independent Television Producers Market Station Day No. 1 Share Day No. 2 Share New York WABC TV Fri. 26% Sun. 24% Los Angeles* KABC TV Mon. 22% Wed. 21% Chicago WLS-TV Sat. 40% Sun. 20% Boston WCVB-TV Tues. 31% Wed. 32% San Francisco KGO-TV Fri. 21% Sat. 18% Cleveland WEWS Mon. 38% Fri. 28% Dallas /Ft. Worth WBAP-TV Mon. 33% Thurs. 39% Minn. /St. Paul WCCO-TV Mon. 36% Fri. 36% Seattle KING TV Thurs. 35% Sat. 27% Atlanta WSB TV Mon. 54% Fri. 43% Miami WTVJ Tues. 32% Fri. 30% Hartford WTNH-TV Tues. 33% Fri. 28% Tampa WFLA-TV Tues. 36% Thurs. 32% Cincinnati WCPO-TV Tues. 39% Thurs. 43% Denver KOA-TV Tues. 31% Thurs. 34% Memphis WREC-TV Mon. 40% Thurs. 39% Grand Rapids WOTV Wed. 34% Fri. 33% Oklahoma City KOCO-TV Tues. 43% Thurs. 40% Salt Lake City KSL-TV Mon. 42% Fri. 40% Knoxville WBIR-TV Mon. 61% Fri. 38% Greenville - WNCT-TV Tues. 45% Thurs. 48% N B -Wash. Corpus Christi KRIS TV Mon. 35% Fri. 36% Las Vegas KLAS-TV Tues. 37% Thurs. 31%

Source: Nov.1974, NSI *Dec. ARB - reflects Dec. schedule change NATPE Members: Visit us in Suite 1835 Hyatt Regency Atlanta

Broadcasting is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington D.C. 20036. Second-class postage paid at Washington. Single issues Si. Subscriptions: one year $25, two years $45, three years $50. Add $52 yearly for special de- livery. $55 for air mall, $4 for Canada, $6 for all other countries. Subscribers occupation required. Annually: Broadcasting Yearbook $17.50, Cable Sourcebook $10. Wanders of the -Wild

Wonders of the Wild ... a series as big as Wonders of the Wild ...Dick Borden, all outdoors ... starring wild creatures from who photographed much of the footage for around the world in locations as diverse as the Disney true -life adventure series, and his the Canadian Rockies, the African Savannah, wife Brownie, have travelled the globe to the Florida Everglades, and the shores film this highly unusual and beautiful series. of Argentina. Wonders of the Wild ... 26 fascinating Wonders of the Wild ... captures on a half-hours for the whole family... a natural natural outdoor stage the action, elusiveness for primetime access programming. and beauty of our planet's animals and birds by a husband and wife team who are world renowned naturalists and cinematographers.

Members: Visit us in Suite 1835 Hyatt Regency \ Atlanta

WORLDVISION ENTERPRISES INC. The World's Leading Distributor for Independent Television Producers Primetime Access Programming with a Primetime Budget Skiboy is a brand new exciting dramatic series with thrilling adventure and the magnificent scenery of the high snow country... all adding up to sensa- tional family entertainment. Skiboy is the story of an American teenager striving to reach Olympic skiing standards under the guidance of his ,older brother, a member of the Mountain Rescue Team. Skiboy has plenty of drama and suspense bridged by some of the most exciting and daring skiing sequences ever filmed for television...shot entirely on location in spectacular mountain settings. Skiboy as played by Steve Hudis, who starred /NATPE\ with John Wayne in "The Cowbo s; is an attractive, Members: young actor /athlete with whom family audiences Visit us in will easily identify. Suite 1835 Skiboy with, thirty-nine (39) all new, first-run Hyatt Regency half-hours will give your primetime access schedule Atlanta / a primetime look.

WORLDVISION ENTERPRISES INC. The World's Leading Distributor for Independent Television Producers Specials for every occasion, for every time period, for every audience.

000 00000 Bicentennial Special Occasions American Days of Celebration ... 8 Little Bit of Irish ...1 Hour... (St. Patrick's One -Hour Specials ... spotlighting 1492 Day) starring Bing Crosby in a colorful, (perfect for Columbus Day), 1776 (Fourth song -filled Special filmed entirely in ofJuly), The Pilgrims' Adventure Ireland, in which Bing interweaves lovely (Thanksgiving), Christ is Born (Christmas), Irish melodies with visits to some of plus The Legend of Mark Twain, Robert Ireland's most historic sites. Scott and the Race for the South Pole, Lincoln's Last Day ...1/2 Hour... Custer to the Little Big Horn, and 1898.. . (Lincoln's Birthday) features the late Sen. all from the award -winning producer, Everett Dirksen as the voice of President John Secondait Abraham Lincoln and traces the steps of Come Along ...13 Half-Hours ... a Lincoln and his assassin, John Wilkes fascinating journey into the past, hand in Booth on that fateful day of April 4, 1865. hand with the history- makers themselves: Irish Rovers ...1 Hour... (St. Patrick's Theodore Roosevelt, Christopher Day) Filmed entirely in Ireland, this Columbus, Marco Polo, and others ... a talented exuberant Irish folk group sings multi-award winning series. traditional Irish songs along with some of And concerning more recent history ... their famous hits, including "The Unicorn." The Fabulous Sixties ...10 Hours... Is It Christ? ...1 Hour... (Christmas or tells the story of the incredible 1960's, a Easter) an intriguing color documentary powerful and entertaining series about narrated by award -winning actor James that restless and volatile decade, narrated Earl Jones, about an ancient and mysterious by award:winning newsman Peter linen shroud which bears an image of Jennings. what appears to be the crucified Christ, and which many believe was the one in which He was wrapped after the Crucifixion. Rock /Musicals Personalities The Musical Ambassadors...1 Hour... The World of Hugh Hefner...1 Hour... popular recording artists Kenny Rogers & an exciting glimpse of the man behind NATP\ The First Edition co -star with the little the Playboy empire, examining the life - Members: known- about, but the extremely interest- style, the business affairs, and the women Visit us in ing and spectacularly beautiful country of the original Playboy. Suite 1835 of New Zealand. The World of Liberace ...1 Hour... a Hyatt Regency % Roberta Flack & Donny Hathaway legend in his own time with his famous Atlanta ...1/2 Hour... Grammy Award winner costumes, opulent jewels, his glass topped Roberta Flack and the highly versatile pianos with their candelabra, it's no and gifted Donny Hathaway combine wonder he's called "Mr. Showmanship" their multiple talents in a specially produced concert for television. What's a schedule without Specials! Billy Paul and The Staple Singers... And when they're as special as these, 1/2 Hour... Billy Paul, whose recording you've got a lot to choose from. of "Me and Mrs. Jones" sold over 2 million singles, and the world famous Staple .,,..." Singers, synonymous with the finest in Gospel music, share billing in a live II IreII concert specially produced for television. .... WORLDVISION ENTERPRISES INC. The World's Leading Distributor for Independent Television Producers One of the most distinguished series ever produced for television, FDR presents the complete story of the man who served as President longer than any other man in the history of the United States. FDR is a singularly timely series because recent events have / NATPE caused so much attention to be focused on the Office of the Members: President. Timely too, because 1975 marks the 30th anniversary Visit us in of the death of Franklin Delano Roosevelt. Suite 1835 Academy Award winner Charlton Heston provides the voice Hyatt Regency of FDR and the distinguished actor Arthur Kennedy narrates Atlanta these 27 half-hours which combine film, rare still photographs, recorded speeches and comments by Roosevelt's contemporaries. FDR is a profoundly moving series about a troubled period in the nation's history ... a period rich with unusual characters and staggering events. It is at once warm and human ... awesome and arresting. FDR is a series with great relevance for our time.

40- WORLDVISION

ENTERPRISES I \C. The World's Leading Distributor for Independent Television Producers Books for Broadcasters

handbook is o virtual promotion encyclopedia 400. 1975 BROADCASTING YEARBOOK, the one- Complete detailed answers to questions on virtual- - includes over 250,000 words, over 1500 on -air book library of radio and N facts -the practically ly ony subject you may be asked when you take promo themes adaptable to any format; and over indispensable reference work of the broadcast your exam, plus sample questions on each element 350 contests, stunts, station and personality pro- business world. $17.50, or $15.00 prepaid (with answers in the back of the book). Also for mos! One idea alone of the hundreds offered con practical reference in your profession. 444 pages, 401. 1975 BROADCASTING CABLE be worth many times the small cost of this in- 150 illustrations. $9.95 SOURCEBOOK, the most complete and com- dispensable saurcebook. 372 pages, 81/2 x 11' prehensive listing for every operating system in the 412. A COMMON SENSE GUIDE TO ADVERTISING bound in long -life 3 -ring binder. $29.95 U.S. and Canada. $10.00, or $8.50 prepaid by Arthur W. Lavidge. A practical, how -to- 419 HOW TO BECOME A RADIO DISC JOCKEY by guide that shows how successful advertising is 402. THE LIGHTER SIDE OF BROADCASTING, a Hal Fisher. Essentially a course in showmanship, created -from copy and design to TV com- selection of 124 Sid Hix cartoons reprinted from this book teaches all the techniques needed to mercials. 304 pages. $9.95 BROADCASTING Magazine. An excellent gift become a successful broadcast announcer (or disc item. $5.50 413. DESIGNING & MAINTAINING THE CAN & jockey). 256 pages, illustrated. $7.95 SMALL TV STUDIO by Kenneth B. Knecht. A 403. AM -FM BROADCAST STATION PLANNING 420. HOW TO PREPARE A PRODUCTION BUDGET simplified, yet detailed guide on the installation GUIDE by Harry A. Etkin. A comprehensive FOR FILM & VIDEO TAPE by Sylvia Allen and maintenance of production facilities for CATV, guide to planning, building, and operating a rodio Costa. A complete guide to determining finances CCTV, and ITV and broadcast TV studios. 256 broadcast focility -AM, FM, or combined opera- for any video tape or film production, from TV pages. over 100 illustrations. $12.95 tion. Based on a lifetime of experience and in- commercials to feature -length films. Jammed with timate association in broadcasting. 81/2 K 1 I ', il- 414. DIMENSIONS OF BROADCAST facts covering every aspect of estimating costs. lustrated. $12.95 EDITORIALIZING by Edd Routt. A vital subject Tells how to estimate every cost assoicated with dealing with a task ignored by some and feared by any site production, including the production loca- 404. THE ANATOMY OF LOCAL RADIO-TV COPY others: It tells broadcasters why they should tion, cameros and accesories, sound equipment, by William A. Peck. Leading station executives editorialize, how to establish on editorial policy, light gear, raw film stock or video and sound re- hove called this book the one that sets the standard how to develop and write forceful and effective cording tape, lab developing, printing and pro- for radio -TV copy at the local level. Loaded with editorials (and how to present them), and how to cessing fees, personnel- (creative, technical, and hundreds of ways to increase station billing with avoid legal complications resulting from violations talent), scenic elements, location expenses, surveys sales - proven copy. 104 pages. $5.95 of the FCC "Fairness" rules. To ease the feor of of remote shooting locations, film and tape edit- 405. BROADCAST STATION OPERATING GUIDE legal entanglement, harbored by many who would ing, optical effects and animation, plus a host of by Sol Robinson. This comprehensive reference editorialize, extensive coverage is devoted to the miscellaneous expenses such as writer fees, encompasses every level of broadcasting. The FCC's view and the rules governing "fairness." It animals, special effects requirements, and in- secret to success in broadcasting, as in any other examines rights covered by the First Amendment, surance. Also included ore typical rate listings and business, is knowing what to do and how to do it. fear of control, the much discussed "Fairness Doc- eight sample budgets, representing TV com- This book tells it like it is. 256 pages. $12.95 trine," the personal attack rule, and amendments mercials, documentaries, and feature- length films. to Sections 312 and 315. The various types of 192 pages. $12.95 406. THE BUSINESS OF RADIO BROADCASTING editorials are examined, and the considerations in- by Edd Routt. How to operate a station as a pro- 421. TO volved in writing and delivering editorials are dis- HOW SELL RADIO ADVERTISING by Si fitable business and serve the public interest as cussed in detail. 204 pages. $8.95 Willing, The right formula for sales depends on well. This is the first text to deal with broadcast sta- the individual and the prospective advertiser. tion operation from beginning to end. Clearly ex- 415. DON'T LOOK AT THE CAMERA: Shortcuts to Therein lies the secert as Si Willing illustrates it by plains proven techniques to follow, and cautions to TV Photography 8 Filmmaking by Sam Ewing theory and by practice. You'll hear all sorts of ob- observe. 400 pages., illustrated. $1 2.95 and R. W. Abolin. Explains the basic techniques jections (including a few you haven't heard!) and of TV photography, including dozens of tried -and- 407. CATV OPERATOR'S HANDBOOK, 2nd Ed. how they've been successfully countered. From the proven shortcuts for getting pictures on the air dialog between salesman Here is the most extensive handbook on CAN ever and prospect you'll learn quickly and economically. Emphasis is placed on published! Covers every aspect from basics of the approaches and the clinchers, how to use low -cost production. Includes scores of case his- system planning and design to program origina- available sales tools to the best advantage and tories plus lighting, equipment, editing, simple tion and two -way cable operation. For anyone in- how to deal with competition. You'll learn ways to animation, special effects, casting, etc. Describes volved in any way with CATV, this valuable sidestep objections, how to recognize the "op- fresh, exciting new techniques for filming low-cost moment to handbook is well worth many times its price. 352 portune ", and how convert o "No" to o commercials; continuity writing and production pages, illustrated. $9.95 "Yes". 320 pages. $12.95 planning; the six important elements required in 422. HOW TO WRITE NEWS FOR BROADCAST 8 408. CATV SYSTEM ENGINEERING-3rd Edition by film production; the difficulties of filming on loca- PRINT MEDIA by David Dary. A complete Wm. A. Rheinfelder. The accepted technical tion (plus sure-fire techniques that overcome field handbook on journalism for the student or practic- standard of the CAP/ industry, an expanded and problems); a seven -point plan to help produce a ing newsman in both print and broadcast fields, revised version of the first and only authoritative better commercial film; and how to develop tact in this volume is a "very practical approach to the art book on planning, designing, and operating a dealing with touchy advertisers. 224 pages, il- of reporting and writing news," according to Dr. CAN plant. 256 pages. $12.95 lustrated. $9.95 Del Brinkman, associate professor of journalism of 409. CAN SYSTEM MAINTENANCE by Robert B. 416. GUIDELINES FOR NEWS REPORTERS by Sol the William Allen White School of Journalism, Cooper, Jr. Devoted to maintenance from anten- Robinson. The author relates the techniques he Univ. of Kansas. It's a compact course in the nas through construction and complete has found successful during his many years as a fascindting and challenging field of news report- troubleshooting. 192 pages. $12.95 part of management. Covers what is required of a ing. The practicing newsman, whether print or broadcast journalist, the problems and the solu- broadcast, will find this book of great value 410. CAN SYSTEM MANAGEMENT & OPERATION tions. Appendix contains synonyms for over 2700 because it explains how to handle all types of by Robert B. Cooper, J r. A complete guidebook to words, and also lists commonly mispronounced stories. The concept of "news" -the meaning of CATV. Guideposts learned the hard way by the words. 192 pages, illustrated. $9.95 the term and its nature thoroughly discussed, author in his years of CATV experience. 256 -is including the fine -line definitions of what is news pages. $12.95 417. GUIDE TO PROFESSIONAL RADIO & TV what is are NEWSCASTING by Robert C. Silier. A prac- and not. A reporter's qualifications 411. COMMERCIAL FCC LICENSE HANDBOOK by defined as are the methods used to tical, self study guide for those who want to get clearly gather Harvey F. Swearer. A unique study guide and re- news. Also included at the many chapters started or get ahead in broadcast journalism. 224 end of ference manual, combining theory and applica- are self -help exercises to aid in re- pages, illustrated. $9.95 development of tions with up -to -dote questions and answers for porting skills. The forms required for newspaper, 1st. 2nd, and 3rd Class Radiotelephone license ex- 418 HANDBOOK OF RADIO PUBLICITY & rodio, and TV are illustrated and explained. 192 ams plus broadcast and radar endorsements. PROMOTION by Jack Macdonald. This pages, illustrated. $9.95

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"People laughed.

"When I directed `Where's Poppa?; a serious film about the problems of old age, people laughed. Another picture I did, `The Comic; with Dick Van Dyke, people laughed. "Now, I'm not so immodest as to think that what I wrote or directed and put in front of them made them laugh, because I was serious. Those were serious pieces as far as I was concerned. And The New Dick Van Dyke Show' is a serious work. But people laugh. "So I have to assume that it's because Kodak makes funny film. "When people say they're laughing at my film, it's really Kodak's film. But then again it's mine because I bought it from them. I think they sell the same film to some of my friends because their films make people laugh, too. "I understand that they also have a serious film that they sell to Swedish and Russian directors. And that film is almost certain not to make people laugh. "Im negotiating for the film rights to `Dante's Inferno; and if I do secure them, I'll order Kodak's serious film:'

Carl Reiner. Writer, director, actor, interviewer of a 2013-year-old man and a personal friend of Mel Brooks. Currently producing "The New Dick Van Dyke Show:'

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mates it would cost some $430 million to rebuild all sys- Closed Circuit", terms built before 1972. NCTA research indicates that ac- cess channels attract scant attention, are used average of Blue radio. FCC may all but invite court test of its power about one minute per day. Cable TV Bureau staff is check- to deal with obscenity or indecency on air in declaratory ing out those and other figures, will come up with report ruling being drafted by staff. Pacifica's WBAI(FM) New York in week or two. would be censured for playing "Seven Dirty Words You Never Say on Television," cut from George Carlin comedy By popular demand. Upcoming People's Choice Awards record ( "Closed Circuit," Nov. 4, 1974), and other stations program, honoring winners to be chosen by public and to would be warned of prosecution under federal law for fu- be seen on CBS -TV March 4, 9 -11 p.m. NYT (see page 36), ture use of such material. Staff thinks that would be ap- is creation of Wells, Rich, Greene. Agency developed idea, pealed, if not by WBAI, then by other broadcasters as mat- sold sponsorship to client Procter & Gamble and placed it ter of First Amendment principle. on CBS on obvious theory that, as ratings leader, CBS In related development, FCC staff is drafting amend- would have more winners than other networks. ment to obscenity statute, extending it to cable and defin- WRG also spent $56,000 on telephone surveys of 7,000 ing it in terms applicable to electronic media. Both that people in preparation for show. A.C. Nielsen Co., whose and WBAI ruling may be incorporated in report Chairman consumer -research department did surveying, first sampled Richard E. Wiley is to submit to Congress on what FCC is 5,000 people, who served in effect as nominating commit- doing to suppress sex and violence on TV (see page 66). tee in various categories (favorite male movie star, favorite TV- comedy show, etc.). Final 2,000 were given circum- Citizen deals. FCC statement designed to clarify kinds of scribed choices based on shakedown from first sampling. citizen -station agreements commission will accept will have something for both sides, if draft being prepared by staff Feeling that heat. FCC Chairman Richard E. Wiley's drive is approved. It would not limit substance of agreement - to clean up heavy backlog of major issues at commission on programing, for instance; but it would make it clear that is beginning to cause grumbling among commissioners. licensees must retain ultimate responsibility to operate sta- Some are complaining about pressures of almost daily tions as they see fit and must, therefore, be free to make meetings at which they are expected to be prepared to dis- changes in operations even if that means departing from cuss and vote on matters that often involve basic issues. terms of agreement. However, draft indicates that commis- And it is not only workload they protest; at least two sion would take agreements seriously and might ask licensee commissioners complain that chairman has his colleagues at at renewal time to explain why such departures were neces- disadvantage. They note that he controls agenda and can sary. draw on expertise of key commission staffers - as well as on his personal staff - in preparing himself for meetings. Added starters. In support of their projected new all-news But if there is grumbling, there is also kind of wide -eyed radio network service, NBC Radio officials cite command- admiration for pace that 40- year -old chairman is able to ing audience positions that all -news stations hold in num- maintain. Old- timers say they have never seen any other ber of major markets (story page 78). But they don't ex- chairman as energetic or as determined to get work done pect existence of successful all -news operation to block as Mr. Wiley, who rose from general counsel's post to top their entry into those markets. Even in markets like New job in less than four years. York, Los Angeles and Washington where two all-news sta- tions are already well established, they're confident there's Still at it. Although no longer member of House Communi- room for still another and that they'll find subscriber cations Subcommittee, Representative Clarence Brown (R- who'll also succeed. They say they're not looking to sell Ohio) has indicated he will maintain active interest in corn - their service to existing all -news stations ( "all of the all - munications legislation. He currently has aide working on newsers are doing all right as it is," one official explained) draft on new license renewal bill that should be ready in but consider their best prospects to be other stations that two to three weeks. Bill will reflect Mr. Brown's ongoing are "not quite successful" in present formats. concern that stations mold their programing around con- cerns of their communities rather than be bound to any Relief in sight. FCC's Cable Television Bureau staff briefed quantitative guides FCC might draft. Mr. Brown will also commissioners last week on troubles cable industry will face be involved with legislation authorizing grants for expansion in meeting responsibilities FCC rules impose on them as of of educational TV and radio facilities, and will promote 1977, concluded with recommendation deadline be post- establishment of uniform weather warning system coordi- poned and new rulemaking issued. Staff said it was unrealis- nated with radio, pet project of his since tornado devas- tic to expect hard -pressed industry to handle costs of re- tated much of his district last spring. building systems - providing 20- channel capacity (includ- ing four access channels together with origination equip- Grandson of Lassie? Hollywood speculation sees third -gen- ment), two -way capability, etc. - as rules adopted in 1972 eration spin -offs as possibilities in television programing. require. First solid indication commission would heed cable There's talk of show for Judy Kavaner, who plays Brenda, industry's plea for relief was provided by Chairman Richard Rhoda's sister in series of that name, which itself is spin- E. Wiley in speech last month (Broadcasting, Jan. 27). off from Mary Tyler Moore Show. Another third -generation As part of its presentation, staff included data offered spin -off could star Mike Evans, who plays Lionel in The by National Cable Television Association in meeting be- Jeffersons, which came out of All in the Family. Latest tween its officials and Chairman Wiley and cable bureau second -generation spin -off is Grady, starring Whitman staffers in chairman's office two weeks ago. NCTA esti- Mayo, out of Sanford and Son, ordered as pilot for NBC.

Broadcasting Feb 10 1975 15 Both Scope and Listerine Top of the Week taste bad to TV code board All for the family. NAB TV code board agrees on proposed Dispute over comparative claims made in broadcast adver- amendment designed to make 7-9 p.m. off limits to shows tising of Warner- Lambert Co. for Listerine mouthwash and deemed "inappropriate" for family viewing. Board members Procter & Gamble for Scope has been placed before tele- claim lack of definition of objectionable programing won't vision code review board of National Association of Broad- prevent rule from being effective. Page 31. casters. Each company has complained advertising of other is disparaging, Scope's because it leads viewer to in- Taking the First. New prime -time access rule goes to court fer that Listerine has "medicine -y taste" and Listerine be- this week. Independent producers and distributors claim ex- cause it leads viewer to infer Scope tastes like "soda pop." emptions violate First Amendment and will permit net- TV code board first took matter up at meeting in San works to recapture 100% of prime time. CBS also claims Antonio in October 1974, and subsequently arrived at violation of its First Amendment rights. Page 34. opinion that it is permissible for advertisers to make com- parisons between antiseptic -type or sweet -tasting mouth- Going to market. On eve of NATPE convention, program- washes, but not in disparaging context. Board has been ne- ing executives say games and animal shows will continue to gotiatiflg with two advertisers to get them to tone down dominate prime access time. But CBS and NBC talk of conroercials, which it feels have been unfair. Appearing mini -documentaries and other experiments. Page 38. before code board last week were Frank Markoe Jr. and NATPE convention schedule. Page 38. Who's selling what Howard Bloomquist, executive vice president and senior at Atlanta. Page 43. vice president, respectively, of Warner- Lambert, and Byron Hackett of J. Walter Thompson, agency handling Listerine Money to communicate. President Ford's budget proposals commercials. for communications -related agencies gives small increases to 1f negotiations are unsuccessful, board can eventually FCC, FTC, OTP and Justice's Antitrust, and larger in- urge TV code subscribers to drop questioned ads. creases to CPB and VOA. Page 66. Meredith, Chronicle talking about INOW -TV Justice weighs strategies. Disappointed with FCC ruling on Negotiations looking toward sale of WOW -TV crossownership, Antitrust Division contemplates different Omaha by Meredith Corp. to Chronicle Publishing Co. (San Francisco ways to break up monopolies. Page 70. Chronicle, KRON -FM -TV San Francisco) were announced last week. Price was undisclosed, but Meredith had pre- OE foe. President Ford wants to cut appropriations for viously attempted to sell facility to Pulitzer Publishing educational broadcasting and phase Office of Education out Co. of supporting role. 0E, OTP, CPB and Congress caught un- KSD-AM -TV St. Louis) for $8 million but canceled over disagreement in scheduling of closing ( "Closed Circuit" awares. Representative Macdonald vows fight. Page 70. Aug. 19, 1974). Recruiting commercials. Senator Schweiker introduces bill Publicly traded Meredith Corp. will retain WOW(AM) to permit Pentagon to buy time, but Representative Hebert, KEZO(FM) Omaha, in addition to its other properties though deposed from chairmanship, still sits on crucial sub- which include: WHEN -AM -TV Syracuse, N.Y.; KCMO -AM- TV and KCEZ(FM) committee. Page 76. Kansas City, Mo.; WNEM -TV Bay City - Flint- Saginaw, Mich.; KPHO -TV Phoenix; WGST(AM) At- National all -news network. NBC Radio today unveils pro- lanta; Better Homes and Gardens, Successful Farming, con- sumer posal for all -news service. It will sell only one to a market, book publishing and printing plants. needs 75 customers in top -100 markets. Page 76. Mellow Quello Everybody's biased. Margaret Mead charges NBC with prop- FCC Commissioner James H. Quello has suggested that agandizing Samoan liberation. Salant hints CBS may not commission provide for machinery to resolve disputes be- cooperate with National News Council inquiry on charges tween citizen groups and stations and thus head off peti- by Institute for American Strategy. Page 80. tions to deny. Commissioner Quello offered suggestion in speech to Oklahoma Broadcasters Association, in Elk City, Departure. National Cable Television Association President on Saturday (Feb. 8), in which he indicated he has soft- David Foster resigns, saying it is time to moue on to ened what had been hard -line approach to citizen groups other challenges. Dissension within association over such he has charged with attempting to "blackmail" broadcasters issues as copyright, varying interests of membership, said to at renewal time. account for move. Page 82. He restated his view that broadcasters should have "enough guts" to reject ultimatums. But he also said broad- Power to the broadcasters. FCC proposal to allow class II casters can say "no" only when they are doing "conscien- and III AM stations to increase minimum power require- tious job" in minority- hiring and in ascertaining and pro- ments draws applause from owners, who also ask that day- graming to meet community needs. timers be permitted to add night operations. Page 84. Proposal for heading off petitions to deny involves cre- ation of opportunity for citizen group to register com- McKinnon swears by gospel. KSON -FM San Diego switches plaints and receive reply, and for commission, when war- to all gospel format, figures move is as timely as switch 12 ranted, to initiate action, before petition is filed. years ago to country and western; 7,000 selections to work Commissioner's apparent softening of attitude toward with, nearly all on albums. Page 86 citizen groups follows meeting with Kathy Bonk, of Nation- al Organization for Women. She asked for meeting after Where the action is. NATPE President Jim Ferguson started commissioner had singled out NOW for special mention in out as a druggist, but the Air Force and part -time announc- speeches. ing jobs to pay his way through pharmacy school lured him Commissioner Quello, in Oklahoma, also restated his into television early, and he's neuer regretted it. Page 103. view that commission should give "brownie points" to broadcasters who assume active roles in community affairs. Index to departments on back cover But he took that position step further with suggestion that

Broadcasting Feb 10 1975 18 commission should recognize those who spend "substantial" NBC to open at 7 on Sundays portion of profits for "programing and for the good of the N B C -T V has announced it will program Sunday evenings community." He also said commission should recognize thos from 7 to 11 p.m. NYT in 1975 -76 season, moving Won- those who "schedule public service announcements and derful World of Disney back to 7 p.m. start public affairs as permitted programs in prime time - rather than in con- by exemption specifically granted that program venient unsold time." in FCC's new prime access rule. Disney at 7 -8 p.m. will be followed by unidentified "high- appeal hour of all- family programing" Latest line -up of the NAB boards at 8 -9 p.m. as anticipated by projected NAB code amend- Newly elected members of National Association of Broad- ments on family viewing (see story, page 31), with details casters radio and television boards were announced last Fri- of 9 -11 p.m. programs to be announced later. Plans, announced day - 13 on radio board and six on TV board. Of 11 in- Friday (Feb. 7) by NBC -TV President cumbents running all were returned except Robert M. Ben- Robert T. Howard, were not entirely unexpected: NBC of- nett of WCVB -TV Boston and Clyde W. Price of WACT- ficials had indicated earlier that, with exemption granted AM-FM Tuscaloosa, Ala., on radio board (district five). children's programing, they probably would move to recap- Winners (* indicates re- elected incumbent): ture full hour of Sunday night programing by moving Dis- Radio board. Donald A. Thurston *, WMNB -AM -FM ney (Broadcasting, Jan. 27). All three networks currently North Adams, Mass., district one; Victor C. Diehm *, programing 7:30 -10:30 on Sundays. ABC -TV and CBS -TV WAZL(AM) -WVCD(FM) Hazleton, Pa., district two; Paul had no immediate comment on NBC's plans - or their E. Reid, WBHB(AM) Fitzgerald, Ga., district five; Walter own. Normally, any network is reluctant to let another E. May, WPKE(AM) -WDHR(FM) Pikeville, Ky., district get head start, and under new access rules they too can at 7 if seven; Donald G. Jones, KFIZ(AM) Fond du Lac, Wis., start p.m. they program opening hour with child- district nine; George L. Brooks *, KCUE -AM -FM Red Wing, ren's, public affairs or documentary programing, and like Minn., district 11; Stan Wilson *, KFJZ(AM)- KWXI(FM) NBC, could then take 8 -11 p.m. for regular programs. Sou Fort Worth, district 13; Frank W. McLaurin, KSRO(AM) Sources at other networks indicated their plans were not Santa Rosa, Calif., district 15; Wally Nelskog *, KIXI -AM- firm - and, since rule is again being appealed, might be FM Seattle, district 17; Virginia Pate Wetter *, WASA(AM)- subject to change in any event. WHDG(FM) Havre de Grace, Md., class A market; Ben A. Laird, WDUZ -AM -FM Green Bay, Wis., class B market; Bill Sims, KOJO(AM) -KIOZ(FM) Laramie, Wyo., class C In Brief market; Edward D. Allen Jr. *, WDOR -AM -FM Sturgeon Bay, Wis., class D market. Line forms. Within minutes of David Foster's announce- Television board. Bill Bengston, KOAM-TV Pittsburg, ment of resignation as president of National Cable Televi- Kan.; Thomas E. Bolger, WMTV(TV) Madison, Wis.; Eugene sion Association (see page 82) there emerged three candi- B. Dodson *, WTVT(TV) Tampa, Fla; Robert D. Gordon *, dates for title of "most prominently mentioned" as Mr. WCPO-TV Cincinnati; Robert B. McConnell, WISH -TV Indi- Foster's successor. They are (in no particular order): Sol anapolis; Mike Shapiro, WFAA-TV Dallas. Schildhause, former chief of FCC Cable Television Bureau, now in private law practice in Washington; Bruce Lovett, of American Television and Communications Nonprofit domsat service Corp., multiple systems owner; and Gary Christensen, Washington gets more federal promotion attorney who represents number of cable interests. Mr. Lovett is Government's carefully orchestrated efforts to create need former chairman of NCTA, Mr. Christensen former NCTA for and subsidization of high- powered communications sat- chief counsel. ellite service run by private, nonprofit organization now in- cludes Office of Telecommunications Policy questionnaire 'Lizzie Borden' gets the ax. ABC -TV said last Friday two to seven other agencies asking how they could use such a of its affiliated stations, WPVI -TV Philadelphia and WBRC- system and National Institdte of Education -sponsored TV Birmingham, Ala., have notified network they will not newsletter on satellite developments, legislation and confer- carry tonight's (Feb. 10) telecast of The Legend of Lizzie ences. Borden (9 -11 pm.). Both stations said they decided not OTP questionnaire went to same agencies that will be to carry program, which deals with spinster accused of kil- represented on interagency committee to coordinate sat- ling her father and stepmother with ax, because they con- ellite applications (see page 85) and asks for specifics on sidered it "excessively violent" and "gory." in -house studies and programs that might relate to proposal Wiley into the breach. FCC Chairman Richard E. Wiley for distribution of programing and information via satellite, will stand where White House News Secretary Ron Nessen as well as suggestions of other agencies that might be able was supposed to, Feb. 19, in appearance before Washing- to use such services. Catch -all effort is reminiscent of Dom- ton chapter of Society of Professional Journalists - Sigma estic Council effort in summer of 1971 that resulted in Delta Chi, at Broadcasters Club, 6:30 p.m. His topics: "Communications for Social Needs," which Representative crossownership and family viewing. William Moorhead (D -Pa.) branded as "blueprint for Big Brother." Silver lining. Buffalo, N.Y., TV stations aren't apt to get Newsletter is published by Syracuse University Research hurt much and "might conceivably benefit" from Canada's Corp. as part of NIE's Education Satellite Policy Analysis plan to deter Canadian spending on U.S. TV stations Project. January issue reviews ATS -6, Public Service Satel- (Broadcasting, Feb. 3). That's conclusion reached by Den- lite Consortium (Broadcasting, Jan. 13) and OTP-sponsored nis B. McAlpine of Wall Street firm of Tucker, Anthony & subsidy legislation. Report notes key question concerning R. L. Day in analysis circulated last week. Nub of his rea- use of proposed PSSC satellite by Public Broadcasting Ser- soning: (1) Local TV business in Buffalo is "significantly vice is whether PBS can legally use 2.5 ghz or must use underdeveloped" and could take up fair amount of slack; 4 and 6 ghz bands assigned for fixed satellite service. Ford (2) much of Canadian billing on Buffalo stations comes Foundation, which is supporting PBS satellite study and from subsidiaries of U.S. companies and therefore could be may make low -cost loan to public TV for satellite network- placed by those subsidiaries' U.S. counterparts; (3) Toronto ing, has hired Myron Curzan of Washington law firm, Ar- stations across from Buffalo are pretty well sold out any- nold & Porter, to study issue. way and thus can't accommodate much more business; (4)

Broadcasting Feb 10 1975 17 business they do get away from U.S. stations will probably in building was set to go off in five minutes. Caller said he drive their rates up, so that (5) as Buffalo stations replace was from New World Liberation Front, organization that whatever business they lose to Toronto, they may be able has taken credit for bombing of state buildings in Los An- to raise their own rates to keep them in line with Toronto geles and San Francisco last year. stations'. Analysis was limited to Buffalo market but many if not all of its assumptions would seemingly apply to Not so - Schorr. CBS News President Richard S. Salant other border markets. denied last week as "absolutely not true" charges, at- tributed to CBS Correspondent Daniel Schorr, that CBS Abel sues ABC. Elie Abel, dean of Columbia University newsmen "went soft on Nixon" after his resignation be- School of Journalism, filed suit last Friday against ABC cause CBS corporate headquarters ordered them to do so. Inc. and Viacom International alleging copyright infringe- He also denied charges that CBS had dumped planned ment. Complaint, entered in U.S. Southern District Court specials on Mr. Nixon and kept Mr. Schorr off air because in New York claims ABC -TV telecast last Dec. 18 of The of Mr. Schorr's anti -Nixon feelings. Charges were attributed Missiles of October drew substantially from material in Mr. in newsletter The Media Report, which said he made them Abel's 1966 book, "The Missile Crisis." Others named in in response to questioning at Duke University media con- suit are Titus Productions, co-producer with Viacom, and ference on Jan. 17. Mr. Schorr said The Media Report ac- Stanley R. Greenberg, who wrote script. count is "inaccurate." But he said he could not "enter into a discussion of the article because I don't want to escalate Pro and con. FCC Commissioner Benjamin L. Hooks has public discussion of the matter." gone on record as one who is "prepared to take any step it may appear at this time, to necessary, however extreme Early on. FCC has reinstated last year's emergency pre - ameliorate the forlorn state of broadcasting in New Jersey." sunrise sign -on times for qualifying AM stations for period Commissioner made comment in separate statement re- from Feb. 23 to April 27. Daytime -only radio stations, leased with text of commission notice of rulemaking look- which were granted emergency authority to operate at ing to providing New Jersey with VHF service (Broadcast- least one hour before sunrise with 50 kw power during last ing, Feb. 3). Commissioner representing other extreme on winter's year -round daylight saving time, had that authority New Jersey issue is Robert E. Lee, commission's traditional rescinded when nation was put back on standard time Oct. defender of UHF. He dissented to that portion of notice 27, 1974. However, new time law set Feb. 23 rather than suggesting short spaced VHF drop -in as means of providing traditional last Sunday in April for daylight saving time to New Jersey with its first VHF channel. begin in 1975, and commission noted two months' differ- ence could cause some AM's hardship. Costly program. WRAU -TV Peoria, Ill., and William Wald - meier, mayor of Pekin, Ill., have settled out of court for $36,000 libel suit brought by Mr. Waldmeier in response to No. Interstate Commerce Commission, one of few if not broadcast of station's public affairs show, "Viewpoint." first government agency to ask for broadcast reply time, Mr. Waldmeier claimed he had been libeled by Eugene got turn -down Friday (Feb. 7). Earlier in week it had asked Pfeiffer, affiliated with motorcycle gang called Grim Reap- ABC for opportunity to present opposing views in response ers, who accused Mr. Waldmeier on show of corruption to Feb. 1 Close -Up: Washington Regulators, which it said and wrongdoing, Station officials said settlement does not was "unbalanced" and "distorted." In letter to ICC Chair- constitute statement as to guilt or innocence and will not man George Stafford, ABC News President William Sheehan have intimidating effect on news operations. Station and said "we believe that the program dealt objectively and Mr. Pfeiffer had been sued for total $10 million. fairly with the ]CC's performance" and that, though it pre- sented critical views, "it also afforded you the opportunity Crime behind the cameras. Fourteen CBS employes were to present your opposing views on the main points." resting in staff lounge at network's broadcast center in New York Thursday night (Feb. 6) when two men wearing ski Appealed. National Cable Television Association has gone masks and armed with sawed -off rifle and hunting knife re- to court in effort to overturn new FCC fee schedule. It lieved them of about $4,000 and escaped through rear exit. was suit brought by NCTA that resulted in Supreme Court Thursday is payday at CBS. decision outlawing earlier schedule, adopted in 1970, that was designed to recoup 100% of commission's expendi- Delay. Although Senator Hugh Scott (R -Pa.) is prepared to tures. Revised schedule, adopted last month, provides for introduce legislation to establish performance royalties to general reduction in fees in most areas, but retains basic be paid by broadcasters to recording artists and record framework of 1970 schedule, including cable and broad- manufacturers, he did not get around to it last week as had cast annual fees (Broadcasting, Jan. 20). been anticipated (see editorial, page 104). He expects now to introduce it the week of Feb. 17. Late Fates. Donald H. Platt, general manager, KZAP (FM) Sacramento, Calif., named general manager of ABC -owned Legal maneuver. CBS Inc. filed suit last Friday in New KSFX (FM) San Francisco York State Supreme Court seeking to enjoin Heatter -Quig- ... Neal McNaughten, chief of FCC rules and standards division, named ley Inc., Hollywood, subsidiary of Filmways Inc., from pro- assistant chief of Broadcast Bureau. He succeeds Harold Kassens, who re- ceeding with syndication of Gambit, game show in CBS -TV in has since con- since 1972 (Mon.-Fri., 10:30 -11 a.m.). CBS noted Heatter- tired December and joined Washington sulting engineering firm of A. D. Ring and Associates as Quigley has said it plans to syndicate Gambit during even- senior partner... John F. Sturm, FCC's Bur- ing hours in 1975 -76 season and added that contract still of Broadcast eau hearing division, has been named legal assistant to in effect precludes domestic syndication of series while it Commissioner Charlotte Reid, replacing Roscoe Long. Mr. is on CBS -TV. Officials of Heatter -Quigley could not be reached for comment. Long is moving into general counsel's office as associate general counsel....Carl Watson, director of broadcast Sabotaged. Bomb that exploded at 11:30 p.m. last Thurs- standards, NBC, retires Feb. 28 ... Abe Van der Puy of day outside fire door of KRON -TV San Francisco caused World Radio Fellowship, Miami, elected president of minor structural damage, station officials said Friday. They National Religious Broadcasters. He succeeds Eugene R. could give no reason for bombing, but reported that at Bertermann, who held position for 18 years. For earlier re- about 11:20 p.m. that night, station received call that bomb ports see "Fates & Fortunes, " page 90.

Broadcasting Feb 10 1975 18 ll FB NINE YEARS ON ABC-TV NETWORK 234 HOURS... ALL IN COLOR

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BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. Datebook® Maury Long, vice president. Edwin H. James, vice president. PENNSYLVANIA Joanne T. Cowan, secretary. Irving C. Miller, treasurer. Lee Taishoff, assistant treasurer. Indicates new or revised listing

Broadcastingallied arts This week ONLY newsweekly of broadcasting and Feb. 11.12-South Carolina Cable Television Asso- ciation fifth annual convention. Wade Hampton hotel. TELEVISION® Columbia. and publication headquarters Feb. 11.12- Wisconsin Broadcasters Association 1975 Executive Madison. BROADCASTING -TELECASTING building, mid -winter meeting. Hilton- Madison, 1735 DeSales Street, N.W., Washington, Feb. 12- 14- Colorado Broadcasters Association winter D.C. 20036. Phone: 202-638 -1022. convention. Antlers Plaza, Colorado Springs. Feb. 13- Southern Baptist Radio and Television Sol Taishoff, editor. Commission sixth annual Abe Lincoln Awards cere- mony. FCC Chairman Richard E. Wiley. Tar- Lawrence B. Taishoff, publisher. Speaker: rant County Convention Center, Fort Worth. TO EDITORIAL Feb. 14.18- American Women in Radio and Televi- sion Inc., board of directors meeting. Gene Autry Edwin H. James, executive editor. hotel, Palm Springs, Calif. Donald West, managing editor. Rufus Crater (New York), chief correspondent. Feb. 15 - Deadline for filing annual programing Leonard Zeidenberg, senior correspondent. reports of TV stations with FCC. J. Daniel Rudy, assistant to the managing editor. Feb. 15 -17 -Texas Association of Broadcasters THE BIG MIDDLE Frederick M. Fitzgerald. senior editor. convention. Driskill hotel, Austin. Joseph A. Esser, Pat Thach, Jonathan Tourtellot, assistant editors. Feb. 17- Comments due at FCC on inquiry Into Mark Barrad, Randall Moskop, Joanne Ostrow, need for federal regulations to avoid nonduplicative staff writers. CAN rules at state and local levels. Reply comments RanJi Lewis, Nicholas Sabalos Jr., Donna Wyckoff, due March 17. editorial assistants. Feb. 18 -19 -Radio Advertising Bureau management Betty Riehl, secretary to the editor. conference. Marriott motor hotel, Atlanta. BUSINESS Feb. 19- Kentucky Broadcasters Association sales seminar. Holiday Inn North. Elizabethtown. Maury Long, vice president. David N. Whitcombe, director of marketing. Feb. 20.21 -Association of Maximum Service Tele- Doris Kelly, secretary. casters' engineering committee special meeting. 1735 DeSales Street, N.W., Washington (see page 85). ADVERTISING Feb. 20-21- Annual CBS News /CBS Radio Network Winfield R. Levi, general sales manager (New York). Affiliates' news seminar. CBS News headquarters, John Andre, sales manager -equipment and New York. engineering. Feb. 20ß1 -Radio Advertising Bureau management David Berlyn, Eastern sales manager (New York). conference. Marriott motor hotel, Chicago. JOHNSTOWN- ALTOONA ADI Ruth Lindstrom, account supervisor (New York). Bill Merritt, Western sales manager (Hollywood). Feb. 24- Armstrong Awards deadline for entries. Ex- Lynda Dorman, classified advertising manager. ecutive Director, Armstrong Awards, 510 Mudd Build- ing, Columbia University, New York 10027. WITH MORE THAN CIRCULATION Feb. 25.26 -Radio Advertising Bureau management Bill Criger, circulation manager. conference. Sheraton Airport Inn, Philadelphia. Kwentin Keenan, subscription manager. Feb. 2S- 28- Association of National Advertisers 2.59BILLION DOLLARS* Barbara Chase, Lucille DiMauro, Odell Jackson, television workshop. Speakers include Richard E. Patricia Johnson, Jean Powers. Wiley, FCC chairman: Frederick Pierce, ABC Tele- vision president: Thomas Dillon, BBDO president. PRODUCTION Plaza hotel, New York. Harry Stevens, production manager. Feb. 28 -28-Texas Cable TV Association annual ANDIN THE JOHNSTOWN - ALTOONA Susan Cole. convention. Dallas Fairmont hotel. Feb. 27.28-Radio Advertising Bureau management MARKET MAC -TV IS No.1 " IN ADMINISTRATION conference. Marriott motor hotel, Cincinnati. Irving C. Miller, business manager. Lynda Dorman, secretary to the publisher. Feb. 27- 28- Georgia Cable TV Association 1975 Philippe E. Boucher, Gloria Nelson. annual convention. Speakers: FCC Chairman Richard TOTAL TV HOMES E. Wiley and NCTA President David Foster. Atlanta Marriott motor hotel. BUREAUS TOTAL WOMEN 1 Media Workshop. 7 West 51st Street, 10019. Feb. 28 -March -Clark College NEW YORK: program U.S. In- Phone: 212- 757 -3260. Speaker: William Gordon, officer, TOTAL WOMEN 18 -34 Rufus Crater, chief correspondent. formation Agency. John F. Kennedy Community Cen- Rocco Famighetti, senior editor. ter, Atlanta. TOTAL WOMEN 18 -49 John M. Dempsey, assistant editor. Marc Kirkeby, staff writer. March TOTAL MEN Winfield R. Levi, general sales manager. David Berlyn, Eastern sales manager, March 1- Deadline for entries, Radio -Television Ruth Lindstrom, account supervisor. News Directors Association Awards. Dave Riggs, Jackie Morrone, Harriette Weinberg, advertising RTNDA Awards Chairman, WSB -TV, 1601 West Peach- assistants. tree Street, N.E., Atlanta. HOLLYWOOD: 1680 North Vine March 1- Deadline for entries, American Bar As- Street, 90028. Phone: 213 -463 -3148. sociation Gavel Awards, 1155 East 60th Street, Chi- Earl B. Abrams, senior correspondent. cago 60637. Materials published, broadcast or pre- Bill Merritt, Western sales manager. sented Jan. 1, 1974, to Dec. 31, 1974, considered. Sandra Klausner, assistant. March 2-4-National Cable Television Association "Operation Re- Regulation" Conference, Eastern re- gion operators, L'Enfant Plaza hotel, Washington. BROADCASTING magazine was founded in 1931 by Broadcasting Publications Inc., using the title March 3- Extended due date for comments regard- BROADCASTING -The News Magazine of the Fifth ing FCC's cable rules and carriage of sports pro- Estate. Broadcast Advertising was acquired in grams. Reply comments due March 17. 1932, Broadcast Reporter in 1933. Telecast* in March Catholic University Law Review confer- 1953 and Television in 1961. Broadcasting - 5- Legal Issues in Cable Communi- Telecasting was introduced in 1946. ence, "Developing cations," Statler Hilton hotel, Washington. March 7 -8 -Women in Communications Inc., South- west region meeting. Houston. 'SRDS 4/74 Consumer Spendable Income March 7 -9 -Women in Communications Inc., South "Johnstown- Altoona, F /'M 1974 ARB & NSI, region meeting. Memphis. Reg. U.S. Patent Office. Sunday -- Saturday 9 A.M. -- Midnight March 9- Presentation of Kennedy Family Awards ® 1975 by Broadcasting Publications Inc. to radio /TV broadcasters and newspaper /magazine Data Subject To Qualifications In Reports reporters who have made distinguished contribution Represented to local, national or international Special Olympics Notionally by Microfilms of BROADCASTING are available from for mentally retarded. Washington. HARRINGTON, RIGHTER and PARSONS University Microfilms, 300 North Zeeb Road, Ann Arbor, Mich. 48103. March 9 -12-Data Communications Corp., BIAS

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GOLDEN PHOENIX COMMUNICATIONS 405 Park Avenue, New York City 10022 , a March 11- Hollywood Radio and Television Society bers in North Dakota, Minnesota and Wisconsin. Eau 15th annual International Broadcasting Awards dinner. Claire, Wis. Maier meeting dates In 1975 Century Plaza hotel, Los Angeles. April 4 -5- Region 12 conference, The Society of Feb. 8- 12- National Association of Tele- March 13 -16- Arkansas Broadcasters Association Professional Journalists, Sigma Delta Chi, for mem- vision Program Executives annual conference. Mexico convention trip. Camino Real hotel, Mexico bers in Arkansas, Louisiana, Mississippi and Tennes- Hyatt Regency hotel, Atlanta. City. see west of eastern time zone. University of Missis- sippi, Oxford. April 6- 9- National Association of Broad- March 14.15- Country Radio Seminar, Statler Hilton casters annual convention. Las Vegas Con- Motor Inn, Nashville. For registration forms and Aprii 4-6--Women in Communications Inc., Great vention Center, Las Vegas. information: Country Radio Seminar, Box 12617, Lakes region meeting. Ohio State University, Holiday Nashville 37212. Inn, Columbus. April 13- 17- National Cable Television Asso- ciation 24th annual convention. Rivergate March 14 -16- American Advertising Federation sev- April 4 -6 -Women in Communications Inc., North- convention center, New Orleans. enth district mooting. Knoxville, Tenn. east region meeting. Hartford, Conn. April 23-27- American Women in Radio and March 16.18- National Cable Television Associa- April 4 -6- Broadcast Education Association annual Television 24th annual convention, Continen- tion "Operation Re- Regulation" Conference, Western meeting. Las Vegas Convention Center. tal Plaza hotel, Chicago. region operators, L'Enfant Plaza hotel, Washington. Aprii 4-6- Region 2 conference, The Society of May 13-14-Annual convention CBS -TV March 17 -Reply comments due at FCC on inquiry Professional Journalists, Sigma Delta Chi, for mem- affiliates, Cenr:ry Plaza hotel, Los Angeles. into need for federal regulations to avoid nondupli- bers in Maryland, Washington, D.C.. North Carolina, cative CATV rules at state and local levels. Virginia. Chapel Hill, N.C. May 18- 20Annual convention. NBC -TV affiliates, Century Plaza hotel, Los Angeles. March 17.16 -Ohio Cable Television Association April 5-6-Region 10 conference, The Society of annual convention. Jim DeSorrenlo, chairman, (216) convention. ABC -TV Professional Journalists, Sigma Della Chi, for mem- May 28-30--Annual 464 -1800. Scott's Inn, Columbus. bers in Washington. Oregon, Idaho, Montana, Alaska. affiliates, Century Plaza hotel, Los Angeles. March 21 -22 -Women in Communications Inc., Mid- Marylhurst College, Portland. Ore. May 29- Associated Press Broadcasters 31- west region meeting. Denver. April 4-6- Region 11 conference, The Society of convention. Palacio del Rio, San Antonio, Tex. March 25 -Grahm Junior College fifth annual Com- Profesisonal Journalists, Sigma Delta Chi, for mem- June 8 -11- Broadcasters Promotion Associa- munications Day. 632 Beacon Street, Boston. bers in California, Nevada, Arizona, Hawaii. Pasa- tion 20th annual seminar. Denver Hilton hotel, dena, Calif. Denver. March 24.28- Corporation for Public Broadcasting spring radio conference. Statler Hilton hotel, Wash- April 6- Association of Maximum Service Tele- Sept. 17 -19 - Radio Television News Direc- ington. casters, Washington, 19th annual membership meet- tors Association international convention. ing. 2 p.m. MGM Grand hotel. Las Vegas. Fairmont hotel, Dallas. March 26-27- Kentucky CATV Association spring convention. Continental Inn, Lexington. April 6- 9- National Association of Broadcasters an- Sept. 17-20- Institute of Broadcasting Finan- nual convention. Las Vegas Convention Center. cial Management annual conference. Century Television Asso- Plaza hotel, Los Angeles. April 6-9-International Industrial ciation annual conference. Sahara hotel, Las Vegas. Sept. 17-20-- National Association of FM April Radio Broadcast- April 10- 13- Association of Federal Communica- Broadcasters 1975 National meeting. Hotel 8 Exposition. Marriott hotel. April 1- Deadline for applications, 1975 -76 Ed- tions Commission Engineers annual ers Conference Rancho Bernardo, San Diego. Atlanta. ward R. Murrow Fellowship, Council on Foreign Relations, 58 East 68th St., New York 10021. Con- 1 9-12-Women In Communications Inc., April 11-12-Region conference. The Society of Oct. tact: Zygmunt Nagorski. Sigma Delta Chi. for mem- annual national meeting. Sheraton Inn -Skyline Professional Journalists, in New York, central and eastern Pennsylvania. East, Tulsa, Okla. April 1- Deadline for applications, National En- bers dowment for the Humanities fellowships for journal- New Jersey, Delaware, New England. Syracuse Uni- Nov. 12 -15 Society of Professional Jour- versity. N.Y. -The ists. C -3, Cypress Hall, Stanford University, Stanford, Syracuse. nalists, Sigma Delta Chi, 66th anniversary Calif. 94305; or Department of Journalism, Univer- 4 The Society of convention, Benjamin Franklin hotel. Phila- April 11- 12- Region conference. sity of Michigan, Ann Arbor, Mich. 48104. Professional Journalists, Sigma Delta Chi, for mem- delphia. Michigan, western Pennsylvania, West April 2 -U.S. Court of Appeals in Washington bers in Ohio, rehears en banc Pensions fairness- doctrine case Virginia. Ohio State University, Columbus. (Broadcasting. Dec. 23). April 11-12-Region 5 conference, The Society of seminar. Hilton hotel. Memphis. Delta for mem- April 3-5-Alpha Epsilon Rho, national honorary Professional Journalists, Sigma Chi, March 11 York Slate Broadcasters Associa- Kentucky. Northwestern Uni- -New broadcasting society, annual convention, Las Vegas. bers in Illinois, Indiana, tion 21st annual membership meeting and legisla- versity, Evanston, III. tive dinner. Perry B. Bascom, WNBC -AM -FM New April 4.5- Region 6 conference, The Society of 11- Region 7 The Society of York, Silo- Ramada Inn, Albany. Professional Journalists, Sigma Delta Chi, for mem- April 12- conference. chairman. Professional Journalists. Sigma Della Chi. for mem- bers in South Dakota, Nebraska, Kansas, Iowa Southern Illinois University -Edwardsville chapter. Kansas City, Mo. April 12-13-Women In Communications Inc., Pa- cific Northwest region meeting. Portland. April 13-17- National Cable Television Association Doubleday Media Offers 24th annual convention. New Orleans. Aprii 16- Council of Churches City of New York annual awards luncheon for commercial and educa- tional radio /TV stations. April 17- 16- American Advertising Federation sixth VIRGINIA district meeting. Chicago. April 17.19- Region 3 conference. The Society of Professional Journalists, Sigma Delta Chi, for mem- bers in Alabama, Georgia, South Carolina, Florida and Tennessee east of eastern time zone. Orlando, COLLEGE TOWN Fla. April 17-19-New Mexico Broadcasters Association convention. Roswell Inn, Roswell. A.M. in April 17-20- American Advertising Federation fourth Only full time station county. district meeting. Fort Lauderdale, Fla. Local acceptance built over 25 years. April 18.19- Indiana Associated Press Broadcasters Association annual meeting. Marott hotel, Indianap- Scenic area -great place to live. olis. Lease purchase on land April 20-Children's Television Fair, sponsored by option and building. Committee on Children's Television, San Francisco, Positive cash flow -can service debt. and 20 professional and civic organizations. Previews of children's programs, dialogue groups for parents Total terms and children and workshops. University of California $300,000 -liberal Education Extension, Berkeley, Calif. Call Pete O'Reilly collect: 202 -872-1100 April 22- Missouri Broadcasters Association Broad- cast Day dinner. University of Missouri, Columbia. April 22-23- Kentucky Broadcasters Association spring convention. Stouffers Inn, Louisville. April 23- 24- Institute of Broadcasting Financial Management/Broadcast Credit Association quarterly Doubleday Medio board of directors meetings. Century Plaza hotel, Los Angeles. Drokers of Rodio. TV, CATV, and Newspoper Properties April 23.26- International Communication Associa- tion annual meeting. LaSalle hotel, Chicago. Regional Managers April 23-27-American Women In Radio and Tale- yawn 24th annual convention. Continental Plaza Bob Dalchau, 13601 Preston Rd., Dallas 75240, 214 -233 -4334 hotel. Chicago. Neil Sargent, 2345 W. Buckeye Rd., Phoenix 85009, 602- 264 -7459 April 24-25 - American Advertising Federation 11th district meeting. Boise, Idaho. Peter V. O'Reilly, 1730 M. St. N.W., Washington 20036, 202- 872-1100 April 27- 29-Chamber of Commerce of the United Conway C. Craig, P.O. Box 28182, San Antonio 75228, 512 -434 -4900 States annual meeting. Washington Hilton hotel. Don Malcolm, 1224 Tranquilla, Dallas 75218, 214- 324 -4231 Washington. April 28.29- Television Bureau of Advertising fourth annual retail TV commercials workshop. Biltmore hotel, New York.

Broadcasting Feb 10 1975 22 o Willi mattes things liaprien Boston. WJIB joins The Christal Company's Select List of America's great radio stations "Making Things Happen" in National Spot Radio across the nation.

WGY/WGFM Albany /Schenectady/Troy

WSB AM /FM Manta

WAPI AM /FM Birmingham WSOC AM /FM Charlotte

WHBF AM /FM Davenport /Rock Island/Moline WHIG AM /FM Dayton

W WJ AM/FM Detroit WIIC AM /FM Hartford

KTRH /KLOL Houston

KFI Los Angeles

WKOD/WAIA Miami WTMJ/WKTI tvlilwaukee WSM AM /FM Nashville

WEAR AM /FM Norfolk

KFAB /KGOR Omaha

WPTF/WQDR Raleigh /Durham

KWKH.!KROK Shreveport

WSYR Syracuse Our Broadcasters Libel Insurance policy Open Mike®

is nearly as crisp and concise Who's on first EDITOR: Recently our good friends in

Detroit, WWJ -TV, laid claim to being the . as your evening news. first broadcast outlet to take advantage of new legislation allowing broadcast of lot- The language is that plain, the provisions that clear, the tery information and advertising (BROAD- coverage that complete. It isn't what you would call great CASTING, Jan. 20). but it is WBAL(AM) on the evening of Jan. 6, writing, sure understandable. during its Alan Christian Talk Show, had That's what experience will do for you. Forty years ago, as guests the lottery director as well as the ERC Broadcasters Libel Insurance policy had more advertising and promotion director of the Maryland state lottery. On Jan. 8 and 9, exclusions than it did coverage. Today, there are no WBAL broadcast live the regular drawing, exclusions. If you have trouble, you're covered, even for the millionaire finalist drawing and a special holiday lottery game drawing. - punitive damages. James P. Fox, general sales manager, Here are the facts of life, about libel suits, as ERC has WBAL(AM) Baltimore. developed them in more than 40 years underwriting Libel (But then a very specific announcement from of WTIC(AM) Hartford, Conn., arrived at BROAD- Insurance policies: CASTING. It claims that station, at 5:39 p.m. on Jan. 6, aired the first commercial for a state lottery.) In any given month or year, it's probably not going to Off campus happen to you. EDITOR: I was alarmed to read in your If you broadcast enough times, over enough years, it's Jan. 27 issue that the radio board of the National Association of Broadcasters has bound to happen. voted to petition the FCC to stop cable systems from importing carrier current When you wind up in front of a jury, that group is going college radio signals. In an industry that to try to sock it to you. They won't want to miss the is more competitive than most, any outlet that can give would -be broadcasters a opportunity to get even for your bad taste in pro- larger circulation is sorely needed. And gramming. who knows? Maybe by accident a college radio program could outweigh in service These same facts of life make Libel Insurance one of the to a community any damage it is doing to commercial off -the -air concerns by best buys in the insurance marketplace. It's an ideal setup competing for listeners and advertising for economical coverage: low incidence of claims, but very dollars. Mark A. Guttman, graduate student, TV- radio, S.I. Newhouse School stiff expenses when you have to go to court ...even if you win. of Communications, Syracuse University, Much like Major Medical. You'll probably only need it Syracuse, N.Y. once or twice, but it's curtains if you're without it when the The whole thing time comes. If you (or your insurance representative) will EDITOR: Your story in the Jan. 13 issue fill out and mail the coupon, we'll respond by mail with full reported, "Advertiser investments in TV details. pushing 11 -month total past $2 bil- lion mark." Some readers might take this Please do it soon. Some malcontent may have you in his to mean total television investments sights right now. (which will hit close to $5 billion) rather than network television investments mummmmolioNemilmolimmumilimmommol which were the figures discussed in the item. Harold Simpson, director of in- , Broadcasters Libel, Department C -2 , formation services, Television Bureau of Employers Reinsurance Corporation Advertising, New York. 1 1 21 West 10th Street Kansas City, Missouri 64105 Fumbled figures EDITOR: Ted Bates & Co. recently sub- 1 Please tell me more about your Broadcasters Libel coverage. 1 mitted to BROADCASTING an analysis of trends in advertising parameters. A com- 1 NAMF 1 parison of the data submitted versus the TITLF published article revealed the following ' , discrepancies: BUSINESS Bates was quoted as estimating a 4% 1 1 decrease in spot radio expenditures for ADDRESS 1974 versus 1973. Actually, we estimated 1 CITY, STATE. ZIP 1 a 2% decrease. The published article stated that, in , TELEPHONF 1 1974, there was a decline in audiences for daytime spot television. This should

Broadcasting Feb 10 1975 24 Is your December billing in the bank or on the books?

If you were a Media Payment Corporation client, require sales and accounting follow -up. December billing would be in the bank. With Media Payment Corporation, you Why wait four, five or six frustrating won't have to work to catch -up. Our payments months to collect your spot billing. You're losing to you are predictable and dependable because hard -earned dollars. On collection and adminis- they arrive on the same days each month, every trative overhead. On the dollar erosion of infla- month -whether or not we've collected. You can tion. On cash that could be producing income bank on our services. right now. The longer you wait to collect, the Media Payment can begin solving your greater your bad -debt losses will be! collection problem today. For more information, You're losing valuable time and limiting call or write Dennis E. Robich, Media Payment your ability to plan cash and budget require- Corporation, 380 Madison Avenue, New York, ments. Extended and uncertain collection cycles New York 10017. (212) 953 -1504.

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Makes Dollars and Sense read a decline in audiences for daytime New York. He has been vice president - network television. general manager of waLs(FM) New York How to We were quoted as estimating a 2% for the past two and a half years. Harry decline for 1975 in daytime network au- Novik, Palm Beach, Fla. ship diences. In actuality we estimated a 2% small increase in day net audience levels. Restoration, restitution The article stated that we based our EDITOR: Re BROADCASTING, Jan. 20, page evening aW'gpackages calculations for the network TV 15, column three 12 - audiences on persons +. This should Wichita is the air capital. Topeka is read persons 2 DaCosta, vice +. Jackie the state capital. For nearly 50 years, president, Ted Bates & Co., New York. wtaw has operated from the state capital as the voice of Kansas. Please put us Place of its own back. -Thad M. Sandstrom, VP- broad- EDITOR: Your 1973 radio record article casting, Stauffer Publications Inc., To- (Jan. 20) made interesting reading. I was peka, Kan. especially gratified to see Nassau -Suffolk, Long Island, N.Y., included in the figures Waste not, want not for the first time. But special your report EDITOR: In to Dickon and nevertheless reference Chris lumped New York's reve- his comments regarding public service nues and those of Nassau -Suffolk with material WIAA -FM has recently received HANDLING comments like "New York should be con- SPECIAL ( "Open Mike," Dec. 16, 1974), let me IRLINES sidered along with Nassau -Suffolk" and DELTA A assure him some stations do indeed vice- versa. is that That not correct, and the program the materials he listed as un- On DASH shipments Delta FCC figures even show it. usable on WIAA -FM. guarantees delivery on the flight or Nassau -Suffolk is an entity market -a WETD -FM, a small educational station routing you specify between most unto itself that is why the federal ... in the upstate New York area, is always Delta cities. government made it a Standard Metro- more than delighted to receive material Packages accepted up to 50 lbs. politan Statistical Area in 1972. -Richard of this kind. If we feel it is relevant and with length plus width plus height J. Scholetn, general manager, WGSM(AM) Huntington, N.Y. suits our format we definitely use it. If, not to exceed 90" total, with only however, we do not and the material ap- one dimension exceeding 30" Father pears to be part of a series, we usually Deliver to Delta's ticket counter knows best request we be dropped from future mail- or airport air freight terminal at EDITOR: In your Jan. 13 issue you re- ing lists. We have always experienced ex- least 30 minutes prior to scheduled ported that Richard Novik, now general cellent cooperation for this request. - departure time. Shipments may be manager of WPUT(AM) Brewster, N.Y., Criss Onan, ,station manager, WETD -FM, picked up at either location 30 was former sales manager of wLIE(AM) Al/red State College, Alfred, N.Y. minutes after flight arrival. Delta's exclusive "Dashboard" control procedure insures constant A million and one. To the millions of words you have read and heard concerning

tracking of your shipment from the existence, nonexistence or extent of bias on television, I should like to add a delivery to pick -up. few. One in particular I may have to invent, since I don't find it in the dictionary. DASH charges are nominal. But it's a good word and one I don't think you will fall to understand: mis- Check Delta reservations for charges impression. I take it to mean a wrong perception of the facts which you may be left with by getting partial information. between specific points. Pay in cash, only The restrictions placed on television by the nature of the medium are well - - by company check, most general known: lack of sufficient time to probe very deeply, the need very often to provide purpose credit cards, special credit visual excitement to hold an audience, the formidable costs of complete coverage arrangements or on government and the comparative lack of mobility and personnel. That some degree of bias shipments by GBL.tELTA exists is undeniable and demonstrable. It may even be said to be salutary- provided that bias is not tipped totally in one direction is not so concealed Rate examples (Tax included) and that it is deceptive. Atlanta -Washington $21.00 But let's concentrate on my assertion that producers of news and documentary Boston -Miami... $26.25 programs frequently cause-by omission of salient points or by distortion -a $21.00 Cincinnati- Louisville serious mis- impression. A favorite illustration which has been used so often I Cleveland -Phoenix $26.25 won't belabor it, is the reporting of business profits. "The Brand X Corporation Los Angeles-New Orleans $31.50 announced today that profits are up 100 %" might be a typical example. If the Dallas -Los Angeles. $26.25 corporation stock were selling for $50 per share and the profits had been three San Francisco -Atlanta $31.50 cents per share in the previous quarter and had risen to six cents in the cur- Philadelphia- Houston. $26.25 rent quarter, the factual increase would indeed be 100 %. But what shareholder New York -Tampa $26.25 would turn cartwheels over that kind of performance? Yet if the viewer -listener Is told only that profits are up 100%, isn't he likely to get the mis- impression reservations. For details, call Delta that Corporation X is not only enormously better off, but possibly also is gouging its customers? Just recently a network reporter filmed 10 minutes in my office on the reasons

I had for walking out on a task force meeting of the Citizens' Action Committee

to End Inflation, of which I am a member. That night I watched in horror as the edited -down version of the Interview gave millions of Americans a distorted picture of the way I and my organization felt about President Ford's WIN program. What do I do now? Write the reporter? I probably will, though the damage has been done and is likely irreparable. Write my counterpart, the president of the network? I'm thinking about it, but not too confident it will do much good. Broadcast management needs to redouble Its efforts to see that all personnel who produce and present news and public affairs programs keep the audience Delta is rea In mind. That audience, the news people must be told, deserves more than mere factual accuracy. It deserves perspective as well. What it doesn't deserve is to be left with a mis- impression. -Arch Booth, president, U.S. Chamber of Commerce, when you are: Washington.

Broadcasting Feb 10 1975 26 Now you can make Sony U-matie Videocassettes anywhere. Anywhere!

Now, all the ease and advantages The VO -3800 VideoRanger is ideal Automatic power shut -off when tape of videocassette recording go portable. for sales and personnel training. For run is finished. Because Sony is introducing the product presentations. For field trips Audio -dub facilities. VO -3800 VideoRangerre, the first and special research projects. For portable 3/4-inch U -matic Videocassette reporting and electronic news -gathering, Freeze -frame capability. Recorder. For both color and black it has the Sony quality and reliability you Remote control operation. and white. know you can count on. Shoulder strap it. Or back-pack it. And Sony quality means you get 60 minute rechargeable battery. Also Take it anywhere. Use a portable features like: works from AC or external DC sources. (Ours is Sony DXC camera. the -1600 Playback capabilities through any TV set. color camera.) Play back the compact NTSC Color and EIA monochrome 20 minute cassette on the VideoRanger standard signals. The Sony VO -3800 VideoRanger. itself or any U- format machine. Edit, Once you see it, you'll want to take it with if you want, on the Sony VO -2850 3 -inch A dropout compensator that corrects you anywhere. Everywhere! Send the U -matic Editor. Everything in one format. for tape flaws. coupon today for all the details. No generation gap! If you're already using U -matic equipment, you'll really appreciate the Sony. The proven one! broadened capability the VideoRanger gives you. If you're not, this gives you Sony Corporation of America Sa.202 Video Products Dept. BRM -025A another good reason to start. 9 West 57th Street, N.Y., N.Y. 10019 Gentlemen: Please send me more information on the Sony VideoRanger. Please arrange a demonstration.

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A broadcast advertising commentary by Jack Owen, executive VP, Telespond, Chicago

Teleselling: four ways duct, explain the terms of the offer, pro- of TV direct marketing vide the viewer with reasons to buy and buy now, explain how to order and give There's a revolution going on en- the viewer time to respond. That's quite tirely new method of distribution called an assignment, so we use the longer retail- direct TV. It was born of ingenuity, length commercial. Since you can't buy disciplined with the sales- oriented prac- 90- second and two- minute positions in ticality of direct marketing and took its most prime -time programs, we choose first step while we were all busy shopping selected daytime participation shows, for and wrapping and unwrapping who fringe and late -night fare, and weekend knows how many products that lend movies. themselves to this unique distribution Key outlet referral TV urges the viewer method. to visit specific chains or department All of us- advertisers, broadcasters, stores where the product is offered. This manufacturers, retailers, researchers - assignment is far less difficult. The com- John L. (Jack) Owen is executive vice are quite aware of TV direct marketing. mercial president and general manager of Telespond does not demand a specific im- But ask a half dozen of your associates to Inc., the broadcast direct marketing subsidiary mediate action by the viewer. Instead, its define TV direct marketing without refer- of Maxwell Sroge Co., one of the nation's goal is to plant the seed for action at a ring to late -night commercials. You'll leading direct marketing companies. During later time when the viewer is in the store. probably collect a half dozen distinctly 16 years at Foote, Cone & Belding, New York For this assignment, a shorter 30- or 60- different definitions. and Chicago, Mr. Owen was VP and director of second spot is equal to the task. The most But I doubt that many would mention broadcast and later VP, creative services for successful key outlet promotions are the distribution. And that's the key word - major broadcast accounts including Clairol, result of exclusive arrangements with a distribution. TV direct marketing can be a Sears, Bristol- Myers, Hallmark Cards, General major chain. whole new channel of distribution for ex- Foods, Pepsico, The Equitable, S.C. Johnson, Support TV is designed to increase isting products. Lever and Montgomery Ward. He also spent response in other media at a rate equal to, We believe that every manufacturer two years as director of marketing services at or better than, the cost of the TV endorses and understands distribution. Teletape Corp., New York. schedule. Numerous case histories, par- Without it, he's not in business. But TV ticularly among lead- generating organiza- direct marketing, a proved and time - expensive your spot buy, the fewer orders tions, reveal that support TV more than tested distribution method, is still termed required to make each spot pay for itself. pays for itself. For example, a 15% alloca- "new." Why? Because many solid, blue - Remember, you're in sales and distribu- tion to TV will frequently increase chip advertisers are still sizing it up. Let's tion -not advertising. You are learning to response to other media (newspaper in- take a look at what we at Telespond think live with the only meaningful measure- serts, magazine inserts or even a direct the president of one of those companies ment in TV direct marketing: efficiency. mail piece) by 30% or more. Sophisticated should do. Choose at least three markets for your measurement and analysis of TV support In all likelihood, he probably is assess- test, because success or failure in one or versus non -TV markets is mandatory. ing one of his smart creative marketing two won't do anything but confuse the Retail- direct TV is Telespond's term managers right now: Should he keep the results. Have your new manager go along for a new marketing method. You marketing manager as a future value in- personally to see that his agency is buying haven't heard the term before, because vestment, or let him go because of the time tough. We're going direct all the we invented it. We've been working on present economy? Rather than release way. Talk to all the stations including the this new distribution method for two him, we suggest assigning him to the U's and independent V's. Keep frequency years. It's a combination of direct stockroom. Ask him to look around and up. Keep costs down. This time around, response TV and key outlet referral TV. re- examine those neglected items which we're going to make media dollars ac- In retail- direct TV, we use the practical "should have made it" but were with- countable. The goal is to make each spot sales- oriented techniques of direct drawn or never produced for broad dis- pay its own way with orders or gross traffic response to refer the customer to our very tribution because their testing perfor- points. own "retail store." Retail- direct is truly a mance disappointed everyone's expecta- There are, however, more ways than revolutionary new channel of distribution tions. If one of those also -rans lends itself one to go in TV direct marketing. The exemplified by our recent pre- Christmas to demonstration and has universal ap- definition of direct marketing -literally effort for Mattel toys. Although results peal, your new direct marketing manager "going direct" to the consumer -is ac- and details are under wraps, those of you may have already started a new business. curate in substance. But direct marketing who saw our commercials in various test Achieve marketing impact in a new way comes in four different "packages." Each markets will recognize the ingenuity of by applying direct selling techniques in- requires major differentiations in a com- this approach. We quite literally created a cluding demonstration and sampling to mercial's length, treatment and schedul- new retail outlet: a TV toy store which the already proved powerful TV combina- ing. These four packages are: direct offered merchandise direct from the fac- tion of sight, sound, movement, color response TV, key outlet referral TV, sup- tory to the viewer. A toll -free, easy -to- and immediacy. Don't use the shortest port TV and retail- direct TV. remember 800 number was set up. Opera- spot length to save money; use the length Direct response TV obtains orders or tors were intensively trained. In fact, they necessary to communicate your full sell- inquiries for your product or service knew substantially more about the pro- ing story. Remember, your commercial is directly from the viewer. A direct duct and offer than the best of retail actually your salesman making an in- response commercial makes an un- clerks. Commercials were shot with full home call. And you'd rather your sales- mistakable request for either a phone or a product demonstration and comprehen- man stayed two minutes than 30 seconds. mail response. Because we are in a selling sive selling pitch. Schedules were placed. Now go out into the market place with (rather than an advertising) situation, we And a revolutionary new distribution cheapness in mind. Yes, cheap. The less have to show and demonstrate the pro- system was born.

Broadcasting Feb 10 1975 28 ,yongestreet. prof! rain serrires.

and it's in addition to your

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75% more 18 -34 women watch "Family Affair" than year-ago programs in 23 markets; 55% more 18 -49 women in 27 markets. 33% more 18 -34 women watch "Family Affair" than lead -in programs in 31 markets; 28% more 18 -49 women in 27 markets. And more! First sweep reports show "Family Affair" quickly winning time periods with 18 -34 women in 17 markets and with 18 -49 women in 20 markets. Put a motherless family on your station for a half hour, and enjoy the attention young mothers lavish upon them! "Family Affair" a half hour for Mother, from Viacom. Source: NSI, Nov. 1974 and 1973. Audience estimates are subject to qualificatioi Join us in the Spanish Suite at the NATPE. available on request. n n

88 No. 6 Le2@ Vol.

"ideal self -regulation." And he said. sion will do in the future. Programing "This is quite a statesmanlike move by The drafters of the code amendment the industry." But it is also a response are careful to note that the "good faith" to the persuasions of FCC Chairman of broadcasters which Mr. Wiley said he Wholesomeness Richard E. Wiley, who has been under is counting on will indeed be critical to pressure from Congress to explain what the operation of the plan. Decisions on is being done to reduce sex and violence what does not qualify as family viewing to be the rule in television programing (see page 66). will be those of the individual broad- Although Mr. Wiley had not studied casters. the proposed code amendment last As it does now. the NAB Code Au- at 7 -9 p.m. Wednesday, he said it appeared to rep- thority will have the power to handle TV code board votes amendment resent a "constructive step." He said he complaints and review and monitor pro- that Wiley tentatively approves does not know whether there are any grams of code subscribers, but not to with assurance FCC won't lift it "holes" in the document. but that it exercise prior restraint, according to the as it did children's time standards seemed to him to cover the key re- TV code board chairman, Wayne Kcarl quirements -it is to be incorporated in of KENS -TV San Antonio, Tex. He said When only the week before there had the industry's code and it covers how last week that "It was the sense of the been sharp divisions of opinion, the tele- on -air and published warnings should be meeting that prescreening wasn't the vision code review board of the National handled. ticket." It would be difficult to square Association of Broadcasters reached near Mr. Wiley was asked whether the FCC prescreening with the First Amendment, unanimity last week in voting to make might try to incorporate the proposed he said. industry- enforced scheduling of family code amendment as an FCC rule or in Although the participants in the pro- entertainment during evening prime time the license renewal form, as it did with posed code amendment considered it a a part of the television code. code amendments on commercial time victory of sorts, they did not pretend But unlike original proposals which standards in children's programing. "I that implementing the plan will be easy. called for one hour of "family viewing" don't see that happening." the chairman For one thing, disagreements are bound nightly, the proposed code amendment said. "It hasn't been discussed." He to develop over whether the "other calls for two. If the change is ratified by added that time standards are quantifi- broadcaster's" programing during the the NAB television board, as it is ex- able, whereas the family viewing con- family viewing period qualifies as family pected to be during the Las Vegas con- cept is not. He said it is important to fare. The proposed code amendment vention in April, the code will prohibit put the family viewing concept in the purposely included no definition for all code subscribers from airing program- code because the government cannot say family viewing. ing that is "inappropriate for viewing by what is or is not family viewing. "We'll According to Mr. Kearl, that issue was a general family audience" during the depend on the good faith of broadcast- not ducked by the code board. For him- first hour of the network prime -time ers," Mr. Wiley said. self. he said, "I don't believe it is pos- schedule "and in the immediately pre- Meanwhile, Mr. Wiley said, the FCC sible to arrive at a specific definition." ceding hour." That means that begin- is currently preparing its report to Con- And he added: "1f you attempted a more ning with the new fall season in Sep- gress, as requested by appropriations sub- rigid definition, you would still have dif- tember, when the code amendment would committees in both houses. Due in mid - ferences of opinion." become effective, all code subscribers February, the report will include a his- Other code board members agreed. must show programs suitable for family tory of action the commission has taken Mr. Swafford said that although he an- viewing from 7 p.m. to 9 p.m. nightly. on broadcast violence, sex and obscenity ticipates problems over definitions, the In addition, the proposed code amend- and will relate what the commission has "instincts of most broadcasters arc good ment provides for the use of advisories proposed since Chairman Wiley began and decent. I don't think you're going of two types -one for programing shown negotiations with the networks (BROAD- to see anybody willfully abusing the during the family viewing period, but CASTING, Dec. 2). what the industry's spirit of what the code board has done." deemed inappropriate for the family response has been and what the commis- The CBS statement Mr. Swafford brought audience, and the other for programs in later prime -time periods which "contain material that might be disturbing to sig- The 'family viewing' standard. Following is the language that the National As- nificant segments of the audience." sociation of Broadcasters television code review board has recommended for The advisories in both instances, the insertion in the code at the end of the section headed "Principles Governing Pro- proposed amendment provides, should be gram Content ": presented in audio and visual form at the "Additionally, entertainment programing inappropriate for viewing by a general beginning of the program and at a later family audience should not be broadcast during the first hour of network enter- point "when deemed appropriate." Fur- tainment programing in prime time and in the immediately preceding hour. In the thermore, they should be used "respon- occasional case when an entertainment program in this time period is deemed to sibly" in advance promotional material. be inappropriate for such an audience, advisories should be used to alert viewers. Finally, when an advisory is called for, Advisories should also be used when programs in later prime -time periods contain the broadcaster should attempt to notify material that might be disturbing to significant segments of the audience. publishers of TV program listings. "These advisories should be presented in audio and video form at the beginning Following the TV code board action of the program and when deemed appropriate at a later point In the program. the participants were giving themselves Advisories should also be used responsibly in promotional material in advance of high marks for their work. Tom Swaf- the program. When using an advisory, the broadcaster should attempt to notify ford, vice president of CBS -TV program publishers of television program listings." practices and a member of the code The provisions would become effective with the new season beginning next board, called the proposed amendment September.

BrOadcasling Feb 10 1975 31 dustry." But then he proceeded with a criticism of recent network shows and revealed his attitudes on what family viewing ought to mean. Among the pro- grams he did not like were NBC's No- vember telecast of "The Godfather" and its recent Cohrmbo melodrama about a devil cult and CBS's presentation of a Kojak episode during which "a deranged Vietnam veteran throws five different people out of a window." Mr. Washburn characterized the content of these tele- casts as bordering on "violent material for its own sake. . . rather than for reasons of artistic integrity." He said further that "high tension crime dramas" take up to 21 hours of evening time on the networks every week and that this Codifiers. Seated at the Washington headquarters of the National Association of kind of material could "lead to anti- Broadcasters last Tuesday are members of the television code review board and social behavior" by "unstable" people staff, architects of the plan to incorporate a nightly family viewing period in the and people "predisposed to crime." TV code. Clockwise around the table from the left: James R. Terrell of KTVT(TV) themselves, the networks were re- Fort Worth; Burton B. LaDow, KTVK(TV) Phoenix; Alfred R. Schneider, ABC -TV; For to the effects of the pro- Robert J. Rich, KBJR -TV Duluth, Minn.; Jerome G. Lansner, assistant director of luctant project on their own the NAB Code Authority; Wayne Kearl, KENS -TV San Antonio, Tex., code board posed code amendment Robert T. Howard, chairman; Stockton Helffrich, director of the Code Authority; Tom Swafford, CBS - programing, although the only cur- TV; Herminio Traviesas, NBC; Harold Grams, KSD -TV St. Louis. In the back- president of NBC -TV, said have to ground is John Summers, general counsel of NAB. Wallace Jorgenson, WBTV(TV) rent programing NBC might when the Charlotte, N.C., was absent. change is Tuesday at 8:30, adult- oriented World Premiere Movie is to the code board meeting last week crop" of network programs, some of scheduled. Officials of CBS and ABC said in part that "out of actual broad- which "probably caused the present con- said they were not prepared to say what cast practice ... a living definition will cern" with violence and sex. effect the code board's action might have gradually emerge which will be subject Early reaction from other quarters on them. to constant public scrutiny." was varied. Frank Price, president of An ABC -TV official suggested, how- Herminio Traviesas, NBC's vice presi- Universal Television, told a luncheon of ever, that each network may ultimately dent for broadcast standards, also the International Radio and Television be guided in its decisions by what tacks brought a written proposal from NBC Society in New York last Wednesday the other networks seem to be taking- to the meeting last week. It said pro- that the whole idea of family viewing if only for competitive reasons. "We'll grams broadcast during family viewing "smacks of censorship." have to make our own decisions and periods should be suitable to "this family But reaction from program syndicators interpretations in good faith," he said, atmosphere which includes children's interviewed last week was milder. Henry "but I'm curious to see how it's inter- viewing." It said further, "The suitability Gillespie, senior vice president of Via- preted by the industry too." of a program for its time period involves corn Enterprises, indicated his company It was by no means certain at the consideration of its subject matter, com- will be able to adjust. He said Viacom start of the code board meeting last Tues- position of audience, manner of treat- has posed two approaches he considers day that an amendment to the TV code ment, whether the portrayal deals with workable-to simply eliminate offensive would be agreed upon, and when it be- fiction, fantasy or contemporary reality, episodes of long- running series (probably came clear that not just a majority but and similar factors calling for case -by- only a few in most cases, he said) or a "clear majority" favored that step, "it case judgments." to edit out scenes that might be regarded surprised the hell out of me," said Mr. Then there is the problem of enticing as extremely violent or distasteful. Kearl. independents into the family -viewing Mr. Gillespie said Viacom has done In the end, reportedly, it was NBC fold. The vote on the final language of some exploratory work in the editing whose action "cleared the logjam" of the proposed code amendment was 6 -to- room on a series he would not disclose conflicting proposals and NBC whose 1, with one dissent cast by James R. and discovered that episodes rarely re- proposal became the core of the final Terrell of KTVT(TV) Fort Worth, Tex., quired more than a minute of excision amendment. The NBC proposal, in some chairman of the Association of Inde- to be made acceptable for family view- respects similar to that of CBS, which pendent Television Stations (INTV). ing. initiated the movement for code amend- Mr. Terrell said last week that his "no" Kevin O'Sullivan, president and chief ment, was put in broader, more general vote did not necessarily mean that INTV operation officer of another syndicator, terms. It stated that (1) programing in- will refuse to go along with the change Worldvision Enterprises Inc., made appropriate for viewing by family audi- if it is ratified. "But certainly we're going similar comments. He said that each ences should not be broadcast through to take a close look," he said. He in- episode in series such as The Rookies or the first hour of network prime time, (2) dicated that the INTV board will proba- Hawaii Five-O should be judged on its audience advisories should be used for bly confer on the question in the near own merits, and "if there are excesses in exceptional cases where programs in future. that individual episode, then the station early evening are inappropriate for Mr. Terrell said he felt the TV code could run a disclaimer with it. Or the family viewing and for later adult pro- was already explicit in its admonish- station could edit out any scenes" it finds graming which might be offensive to ments on sex and violence and that he objectionable. He said he doesn't think significant segments of the adult audi- would have instead supported a state- any series is barred from family viewing, ence and (3) the broadcaster should ment of principle from the code board. that if whole categories of programs have "initial and primary responsibility" But he specifically objected to family such as police shows are excluded from for making these programing judgments, viewing being restricted to a particular early fringe time on stations, "we're well guided by the code's spirit and letter. time period. After all, he said, "early on the way to censorship." The ABC representative, Alfred evening is the independent's prime time." FCC Commissioner Abbott Washburn, Schneider, vice president of ABC-TV And, he added, since off -network ma- also a panelist before the IRTS lunch- broadcast standards, had no proposal terial is the independent's primary pro- eon last week, called the code board ac- drafted at the start of the meeting, but graming source, in two or three years in- tion "a fine forward step," and a "good along with Messrs. Swafford and Travie- dependents will be getting "the present leadership move on the part of the in- sas and Robert Rich of KBJR -TV Duluth,

Broadcasting Feb 10 1975 32 Like pyramids, ominates the sceneViacom's big new "Pyramid" moved into prime- access lineups last September. By November it was the Number One time- period attraction for 18 -34 women in 29 markets! And Number One, too, with 18 -49 women in 26 markets! Among 18 -34 women, "The $25,000 Pyramid" produced an average 58% increase over year -ago viewing in 40 markets, and a 55% increase over lead -in viewing in 41 markets. Among 18 -49 women, another impressive growth story. An average 49% increase over year -ago viewing in 40 markets, and a 35% increase over lead -in viewing in 38 markets. That's massive buildup and fast " e dominance of key audiences! Two strong reasons why you should bolster your prime- access schedule with our imposing new structure. íd" from Viacom Sources: NSI, Nov.1974 and 1973. Audience estimates are subject to qualification available on request.

Join us in the Spanish Suite at the NATPE. Minn. (who made up the code board's The power of Cosell. A New York Post CBS will find at least six major pro- program standards subcommittee), had survey of police records in that city gram producers on its side. Warner Bros., a hand in drafting the final language. shows that during the 16 Monday Columbia Pictures Industries, Twentieth Among concerns that threatened to nights when ABC's Monday Night Century -Fox, United Artists, MGM Tele- send the whole issue back to subcommit- Football was aired, arrests dropped vision and MCA filed a joint notice of tee, according to Mr. Kearl, was the approximately 20% below totals re- appeal, and they are expected to urge problem of the inconsistency between corded on the Mondays before the the First Amendment argument in re- prime time in the Eastern time zone, series began. The only lower rate was questing the court to overturn the rule. where the family viewing period would recorded on Mother's Day. The de- The producers are also opposing the pe- end at 9 p.m. and the central time zone cline in arrests on football nights tition for stay but are requesting an ex- where it would end one hour earlier, was In the nonfelony categories only, pedited consideration of the case. while youngsters might still be watching such as drunkenness, prostitution, Lining up on NAITPD's side are TV. The dispute was settled, however, and disorderly conduct. The Post re- Westinghouse Broadcasting Co. and when Mr. Kearl suggested that viewers port speculated that the reason be- Sandy Frank Film Syndication. Westing- in the central time zone are accustomed hind the drop was an unwillingness house, which had originally offered the to their different schedule. by police to go through the lengthy proposal that became the prime -time rule, Another major concern was that the arrest and arraignment process, and and Sandy Frank favor the basic rule advisories used to warn viewers might thereby miss games themselves. and will oppose the exemption on appeal. have the effect of titillating viewers, par- Police officials sharply denied this. Group W will not take a position on the ticularly younger ones, thereby attracting request for stay but Sandy Frank, which them to the very shows they are being had urged the commission to set Sep- sue, one that might finally be submitted advised against watching. Afterwards, tember 1976 as the effective date, will to the Supreme Court for resolution. Mr. Traviesas the IRTS support NAITPD on that issue. told luncheon Some opponents and supporters of the one his main concerns will be we Lurking in the background of the de- of "that rule seemed in agreement that the pro- not use advisory legends as a veloping court fight is the prediction of crutch." vision of the rule on which NAITPD is He said also that the family viewing con- FCC Chairman Richard E. Wiley, who seeking a stay violates the First Amend- cept would impose "a big new responsi- has made no secret of his dislike of the ment. rule, that if the court sends it back to the bility on the heads" of the networks' at issue exempts chil- The provision commission, the commission will not at- censors. and dren's programing, public affairs tempt to perfect it but will repeal it ABC volunteered two observations documentaries from the rule's restriction (BROADCASTING, Ian. 20). And a num- after the code board action in a state- top market affiliates to three limiting -50 ber of other commissioners who voted ment that announced its support of the hours of network programing in prime for the latest version did so without much plan: first that to be effective it must be which the rule time. NAITPD, supports enthusiasm and might well vote against implemented on an industrywide basis, that the exemption, generally, contends the rule if it comes up before them again. "not merely in prime -time network pro- the First Amendment, besides violating Such conjecture does not seem to con- graming," and second, that both indus- the to recapture 100% permits networks cern backers of the rule who are chal- try and government must be wary of the also says the uncer- of access time. It lenging the exemption. Katrina Renouf, "real danger" of "more and more regu- it contends the exemption will tainty counsel for NAITPD, says the commis- lation" concerning program content. "If in market makes cause the programing sion could not simply turn its back on such regulation results in any lessening the effective date, September 1975, un- the a rule it has already defended in court of broadcasters' freedom of expres- reasonably early. as being in the public interest. sion, the public will be the ultimate To CBS, the exemption raises First loser," the ABC statement said. Amendment questions that taint not only the exemption but the rule itself. Al- OTP wants know though the appeals court in New York to Constitutionality upheld the original prime -time rule as how much government is constitutional, CBS said, "The commis- in public broadcasting of PTAR exemption sion's manifest and announced intention to scrutinize programing under the rule Agency sends questionnaires to expected to be and to pass judgment on whether par- executive department to find out ticular programs 'will best serve the in- what they spend to finance key issue in fight terests of the public' presages the kind noncommercial programing of involvement in the day -to -day func- First round to take place tomorrow tioning of broadcasters which the Su- The Office of Telecommunications Policy in New York appeals court where preme Court has held to be inconsistent is circulating a questionnaire among gov- NAITPD starts what may be with the basic values of the First Amend- ernment departments and agencies aimed battle right up to the Supreme Court ment." at determining whether and to what ex- Several lawyers saw in the statement, tent they use noncommercial broadcast- "It's going to be," said the network filed with the court, a determination on ing stations "in excessive or inappropriate lawyer referring to the new court fight CBS's part to fight the constitutionality attempts to reach the public." building up over the FCC's third at- battle all over again, and up to the Su- Eleven executive departments and 12 tempt at a prime -time access rule in five preme Court, if necessary. CBS had other executive agencies are asked to re- years, "a Donnybrook." originally filed its appeal from the rule spond by March 14 to such questions as And it will not be long before that in the appeals court in Washington, pre- whether they support the production of prediction is tested. The U.S. Court of sumably, some lawyers said, because of programing intended for use on noncom- Appeals in New York will hold a hear- what seems to be that court's newly mercial stations and, if so, what form ing Tuesday on a petition by the Na- found interest in First Amendment issues. that support takes and what authority tional Association of Independent Tele- However, since NAITPD had filed a day permits them to engage in such activity. vision Producers and Distributors for a earlier in the New York court, the case OTP also asks for a list of the ele- stay of one provision of the new rule will be argued there -as were the appeals ments within each department that fund (BROADCASTING, Feb. 3). taken from both PTAR I and H. noncommercial broadcast programs, and By last week, the parties that will CBS took no position on the stay re- how much money the departments and participate in the case were, for the most quests in the statement it filed. But it is agencies have spent on noncommercial part, known. And their filings were a going to find itself at odds with the radio and television programing in each potpourri of similar and conflicting in- other two networks on the merits of the fiscal year dating back to 1972. Further- terests. case. Both NBC and ABC will support more, it asks for copies of the contracts But it seemed clear that the constitu- the rule. NBC is also supporting the FCC through which funds were provided for tionality of the rule would be a major is- in its opposition to the request for stay. the noncommercial programing, as well

Broadcasting Feb 10 1975 34 Viacom Goes Wild.

"Wild Life in Crisis" got to us because it's not just another in a genre. It's a gem. It's a first -run, half -hour, wild life series filmed entirely live and on location in Africa. Episodes offer beautiful and fascinating exposure to predator and prey in the animal world, to game warden and poacher in man's adversary world, and to the collaboration of scientist and veterinarian in an intensive effort to insure wild life a place in an increasingly civilized world. "Wild Life in Crisis" is being filmed in such colorful places as South Africa, Cape Province, Natal, Swaziland, Mozambique, Niger, Angola, The Namib Desert, Zululand and many others. Each episode is produced by and stars naturalist Norma Foster, whose knowledge of wild life comes from a lifetime in South Africa. A team of concerned naturalists and filmmakers capture the action, tension and adventure - crystalizing the problems and suggesting answers in the newest wild life series, sure to attract broad audiences. "Wild Life in Crisis" New from Viacom

Join us in the Spanish Suite at the NATPE. as all correspondence related to them. the collection of information, travel, and with a 19.4 rating and 31 share on Jan. The government has a responsibility to perhaps some initial research, although 31. inform the public on the government's the organization emphasizes that as yet The only successful second- season activities, OTP's acting director, John no commitment has been made to any transplant so far is ABC's The Six Million Eger, acknowledges in a covering mem- large -scale program. Such a program, as Dollar Man, which hit a 20.6 rating and orandum. But, he adds, "a potential it is now envisioned, would examine the 31 share in its new Sunday time period exists for the government to engage ex- general influence of television viewing (7:30 -8:30 p.m.) on Feb 2. cessive or inappropriate attempts to reach on children, and not focus on educational NBC's new private -eye series Archer the public through the broadcast media." television or on the effects of any spe- with Brian Keith, out of Paramount Therefore, he adds, considerable care cific element of television programing (Thursday, 8 -9 p.m.), got off to an un- must be taken when federal agencies seek content. "It might result in a grant to an promising start on Jan. 30, with a 17.6 to fund programs or use the broadcast organization," said a foundation spokes- rating and 27 share. station facilities. person, but it is unlikely that any funds Two other new second -season shows- He notes that Congress has expressed will become available for such a grant The Mac Davis Show (NBC) and Baretta "special concern" about the relationship before next October at the earliest. (ABC)- continued marginal in the rat- between public broadcasting and the fed- ings. The second -season shows (either eral government. The Public Broadcast- new or shifted from other time periods) ing Act of 1967 provided for the Cor- `Jeffersons' ranks that, based on the Nielsens, look like poration for Public Broadcasting as a sure losers are: Karen, Barney Miller, means of insulating programing decisions fifth in Nielsens Kolchak and The Odd Couple. from the influence of the federal govern- ment, and it enjoins government agencies Other second -season high scorers: from exercising any control over non- 'Orlando' and 'Hot I Baltimore' More honors for talent commercial radio or television broad- casting. As of Feb. 3, Norman Lear's The Jeffer- CBS -TV has announced that it will tele- Accordingly, Mr. Eager said, OTP is sons (CBS, Saturday, 8:30 -9 p.m.) cast a new entertainment -awards special seeking information that will aid it looked like the only certifiable hit among based on a scientific survey of Americans in evaluating "the extent to which federal the networks' batch of second -season by A. C. Nielsen Co, Called The People's departments and agencies are engaged in shows. It got a 28.5 rating and 45 share Choice Awards (Tuesday, March 4, 9 -11 the funding of noncommercial, educa- on Feb. 1, making it the fifth highest - p.m., NYT), the show will honor win- tional broadcast programing." rated show of the week. ners for calendar 1974 in the following CBS's Tony Orlando and Dawn (Wed- categories: "comedy, variety and dra- nesday, 8 -9 p.m.), after a number of matic television shows, male and female Ford weighs child study sub -survival ratings weeks, chalked up a motion -picture stars, male and female 21.6 rating and 32 share on Jan. 29, singers and musical groups, sports figures The Ford Foundation has allocated on top of a solid 33 share on Jan. 22. and the favorite male and female enter- $40,000 for an in -house consideration of Norman Lear's controversial The Hot l tainers from the entire spectrum of en- a program to study the effects of tele- Baltimore (ABC, Friday, 9 -9:30 p.m.) tertainment." Procter & Gamble, through vision on children. The sum will go for also had its second good week in a row, Wells, Rich & Greene, will sponsor. 1 Serving people better - that's performance. Doing it for a half century - that's achievement.

50,000 WATTS / HARTFORD THE TEN EIGHTY CORPORATION WTIC AM & FM ONE FINANCIAL PLAZA HARTFORD, CONNECTICUT 06103 TELEPHONE 203 522 -1080

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1o,á7; 36 A Series of 156 Half -Hour (52 first run) Nature /Adventure Documentaries All in Color

Filmed Around the World including extensive footage ro the library of the late Armand Denis, world- renowned pho- tographer of vanishing wildlife and secluded tribal societies.

UNTAMED WORLD can be programmed once a week or as

a strip in PRIME -TIME ACCESS, or in any other time period

on your schedule.

Produced by CTV and Metromedia Producers Corporation

Distributed by mill) 111ETROInEDIAPRODUCERS gCORPORATION F NEW

Be sure to visit the MPC Hospitality Suite at the N.A.T.P.E. Convention in Atlanta - Hyatt Regency Hotel's York Room. shows who are making all the deals. "We ably be edged out of prime access by don't program any dramatic shows or the zany, action -oriented, flashing -lights What troubled situation comedies in prime access," said shows, the Price Is Right, the Let's Make Weston Harris, the vice president for a Deal. The kids pretty much have con- programing of the NBC -owned stations, trol of the set at 7:30, and that's what program chiefs adding that most of the first -run product they want to watch." ABC tries to pro- he has seen in this category is poorly vide a little uplift for these kids by pro- on NATPE eve done because "the syndicators can't come graming its critically acclaimed weekly up with the production resources suffi- half -hour Rainbow Sundae children's Going to annual conference this week, cient to attract a mass audience." The series in the access period, but it's a they decry uncertainties caused NBC -owned stations' hottest access costly commitment, considering the low by access rule, antiviolence moves shows, according to Mr. Harris, are ratings, and, according to Mr. Boyer, Hollywood Squares, The Price Is Right ABC still hasn't made up its mind Game shows and animal shows will con- and Wild Kingdom. whether to renew the series for another tinue to predominate in prime access Phil Boyer, vice president, programs, year. time, and feverish jockeying will still be ABC -owned stations, backed up Mr. There are no runaway ratings hits in the rule in all other locally programed Harris on the unworkability of drama prime access on any of the CBS -owned dayparts. and comedy. "We tried Ozzie's Girls and stations, said that group's executive vice That's the general conclusion gleaned Salty the Sea Lion in prime time access president, Ray Beindorf, but he differed from talks with some of the men who and they just didn't make it," he said. from his two counterparts when he added program both group -owned and individu- The ABC -owned stations harvest their that "there will be more experimentation ally owned stations. The talks were un- biggest ratings with Let's Make a Deal with different forms of prime- access pro- dertaken just before the annual confer- twice a week, and Mr. Boyer said he's graming in the fall of '75. You can only ence of the National Association of Tele- making strong inroads against NBC's go so far with games and animal shows. vision Program Executives, which is to Wild Kingdom with the recently slotted Now that the access rule looks set for be held in Atlanta this week. Celebrity Sweepstakes, the Sunday -at -7- the next few years, I'm sure that pro- For example, all 15 stations owned by p.m. version of the daytime game show ducers will start doing worthwhile drama the three networks come under the pro- on the NBC network. He sees some slip- and musical shows." visions of the prime- access rule, and con- page in the ratings for animal shows, and Mr. Beindorf is high on some new ventional wisdom has it that a syndicator predicts that there'll be fewer of them in documentaries the CBS station division is almost doomed to fail unless he can access periods come September. is planning for prime- access next season. plant his product on at least two or three Within the game-show format itself, "I'm convinced there's an audience out network -owned stations. And, for the Mr. Boyer continued, "the cerebral -type there for documentaries if they're well immediate future, it's the syndicators quizzes that lack kid appeal -I'm think- done and if they're not dull," he said. with the game shows and the wildlife ing of a show like Jeopardy -will prob- "We're going after the dynamic subjects

Saturday, Feb. 8 NATPE Agenda National Association of Independent Tele- 9:00 a.m. -6:00 p.m. Registration. vision Producers and Distributors; Edward Noon -10:00 p.m. Program exhibits, screen- Bleier, vice president, Warner Bros. TV: ings and hospitality suites. dependent stations meeting hosted by Sid Bill Hart, vice president, Columbia Pic- Pike, WTCG -TV Atlanta. 5:00 p.m. Executive committee meeting. tures Television; Lew Klein, executive vice president, Various times Meetings of station groups, 12:15 p.m. Luncheon address by Richard Gateway Communications. distributor sales staffs and smaller in- E. Wiley, chairman, FCC. Scholarship 12:30 p.m. Program awards luncheon. dustry organizations. awards reviewed by chairman Jack Mark- Speaker: Dr. Herb True, psychologist and ham, WFMY -TV Greensboro, N.C. motivator. Local program excellence Sunday, Feb. 9 awards presentation 2:30 p.m. "Prime Time Television -What hosted by Allen Sternberg, WCKT -TV Miami. Invocation: 9:00 a.m. Board of directors meeting. Should Be On? What Should Not Be On ?" John president, Noon to 6:00 p.m. Program exhibits, Seminar introduced by Jim Major, WJBK- Allen, Atlanta Interfaith Broadcasters. screenings and hospitality suites. TV Detroit. Moderator: Marlene Sanders, 6:00 p.m. First official NATPE banquet. ABC News. Participants: James Duffy, 3:00 -7:00 p.m. Program exhibits, screen- Cocktail reception and entertainment president, ABC -N; Bob Howard, presi- ings and hospitality suites. hosted by associate members, under dent, NBC -TV; Robert Wood, president, Wednesday, Feb. 12 chairmanship of Bill Hart, Columbia Pic- CBS -TV; Larry Carino, VP- general man- 8:00 a.m. "Old Problems tures Television. Satiric revue by The Wit's ager, WJBK -TV Detroit; Walter M. Wind- and New De- velopments." End players. Music by Dean Hudson sor, general manager, WFTV(TV) Orlando, Workshop hosted by Julius Efflandt, Band. Fla.; Les Brown, television news editor, KNH Wichita, Kan. Participants include Frank New York Times. Comments by Loretta Cavestany, TVTV; John Monday, Feb. 10 Edgerton, WBTV(TV) Lotman, media director, National Gay Task Charlotte, N.C.; C. 9:00 a.m. President's call to order by Jim Force. Stephen Currie, WCBD -TV Charleston. Ferguson, WAGA -TV Atlanta. Welcome by S.C., and Julius Barnathan, ABC -N. Maynard Jackson, mayor of Atlanta. Tuesday, Feb. 11 10sÒ0 a.m. Children's programing. Semi- 9:30 a.m. CAN and Pay Cable. Debate 9:30 a.m. "Promotion: The Programer's nar moderated by Jim Major, WJBK-TV moderated by A. R. Van Cantfort, WSB- Penicillin" produced by Bob Bernstein, Detroit. Speakers include Peggy Charren, TV Atlanta. Speakers include David Foster, NATPE public relations counsel. Includ- president, Action for Children's Television; president, National Cable Television As- ing: Ken Mills, president, Broadcast Pro- Squire Rushnell, vice president -children's sociation; William Carlisle, vice president, motion Association; Ron Klayman, WOAD - programing, ABC -TV; Bill Dilday, general government affairs, National Association TV Moline, Ill.; Andrew L. Duca, WOR -N manager, WLBT -TV Jackson, Miss.; Bob of Broadcasters; George A. Koehler, presi- New York; Jack D. Paris, KTVO Ottumwa, Behrens, president, Behrens Co.; Dr. dent, Gateway Communications; Gerald M. Iowa; Hal Cranton, MCA TV; Scott Moger, Roger Fransecky, director of media cen- Levin, president, Home Box Office Inc.; Worldvision Enterprises; Dr. Hie Rei Ting, ter, University of Cincinnati; Dave Chase, Henry Harris, president, Cox Cable. Xanadu University; Paul Woodland, WGAL- manager, WIIC -TV Pittsburgh. 11:00 a.m. Affiliates workshops. ABC -N TV Lancaster, Pa.; Mort Slakoff, Viacom. 12:15 p.m. NATPE award of the year. meeting hosted by Charles Bradley, 11:00 a.m. Prime Time Access (third an- Luncheon hosted by Seymour Horowitz, WPVI -TV Philadelphia. CBS -TV meeting nual seminar). Moderator: Jayne Boyd, WABC -TV New York. Results of straw hosted by Bob Huber, WJW -TV Cleveland. WKYC -TV Cleveland. Panelists: Giraud vote poll. Address: Rep. Clarence J. NBC -N meeting hosted by Marvin Chau- Chester, executive vice president of Good - Brown (R.- Ohio). vin, WOTV(TV) Grand Rapids, Mich. In- son-Todman Productions and president, 2:30 p.m. Business meeting and elections.

Broadcasting Feb 10 1975 38 WGN Television? It's my family's station. There are so many different kinds of programs... but they always seem to have something that someone in the family wants to watch.

AWGN Continental Grotp Station Here's how you can win I ...Start here...

Read the Jan. 15 Variety review of NBC O &O's "The DIAMOND HEAD Game :' WNBC -TV New York KNBC -TV Los Angeles WRC -TV Washington, D.C. WKYC -TV Cleveland

Westinghouse O & O's THE DIAMOND HEAD GAME With Bob Eubanks, Jane Nelson Supplier: Fishman -Freer Prods & Columbia Pictures TV Producers: Ed Fishman, Randall KPIX San Francisco Freer KYW-TV Philadelphia Director: Terry Kyne 30 Mins., Mon.-Fri., 4130 p.m. WBZ -TV Boston WNBC -TV New York Columbia Pictures TV's new syn- KDKA -TV Pittsburgh dicated gameshow, The Diamond Head Game," has a number of things going for it, all of them and suggesting that the skein might well flourish as a fringetime and prime access entry. WFLD -TV Chicago Produced for CPT by Fishman - Freer Productions, the series is WTVJ Miami taped outdoors in a Hawaiian location, has a familiar and smooth WKRC -TV Cincinnati host (Bob Eubanks) and a great visual gimmick setting up its prize KGMB -TV Honolulu payoff. The winner stands in a plex- iglass replica of Diamond Head WTTV Indianapolis volcano, with a wind machine cir- culating a blizzard of big denomina- WTEN Albany, N.Y. tion bills for the contestant to grab and stuff into a treasure bag. KTAR -TV Phoenix The game format utilizes an island motif to advance contestants WTEV New Bedford to the payoff, but the big attention - KCAU -TV Sioux City getter is that visual imagery of grabbing the flying loot. Sidebar WJHL -TV Johnson City asset is the Hawaiian locale, which besides providing eye -filling appeal KVOS -TV Bellingham' (including bikini -clad assistant Jane Nelson) also provides an ex- WSPA -TV Spartanburg uberant studio audience - pcesumably overly enthusiastic because the gameshow origination is still a novelty in that locale. Ad- ditionally, show has a built -in audience ploy of a free trip to Hawaii that helps its audience pull. The overall result is a program that generates an awful lot of on- Then note the first screen excitement and tumult. commodities that seem to be the stations that wanted to win, current criteria of what sells to stations - and draws ratings - in hence bought the game genre. - Bok. "The DIAMOND HEAD Game:' he Diamond Head Game

Next go directly You have reached the point through the first ratings reports. of No Return. Do not overlook the fact that If you don't immediately pick "The DIAMOND HEAD Game" up the phone and call your wins from the start. Columbia Pictures Television representative, you can't finish and you won't win. And we want you to win. First week in New York: "The DIAMOND 5 -day average -8 rating, HEAD Game," 21 share. starring "The DIAMOND HEAD Game" Bob Eubanks, is a is #1 in its time period ., Fishman -Freer outperforming 1";" Production in ALL of its competition association with Columbia including Mike Douglas! Pictures Television.

while improving íw.AúEilékÑWáwiaxiauei.ció'ñ.MeuiiiiNiaaniiwiáq,niwrici.wónM.awu. the time period by approximately 30% over the previous week.

First week in Los Angeles:

5 -day average -5 rating, 17 share... GAME more than double the performance of previous show in the time period! And in its Saturday access spot, "The DIAMOND HEAD Game" Distributed exclusively by attained a 10 rating and COLUMBIA PICTURES an 18 share. TELEVISION To get more interesting facts about And that's not pineapples! syndicated programming, visit us in the Grecian Suite during the 1975 NATPE Convention. than you would out of an episode of a series." Win Baker, the president of Group W's television stations, has pretty much the same programing problems as the networks' owned stations. All of Group W's five TV stations are in major mar- kets, and, in addition, they're all affili- ated with networks, so prime access is a prime concern to Mr. Baker. Although he still leans on first -run game shows and wildlife shows, Mr. Baker said, "I'm de- lighted with the success of World at War, which has broken out of the box" on KYW -TV Philadelphia, wsz -Tv Boston and WJZ-TV Baltimore, the three Group NBC's Wes Harris W stations that program it in prime ac- CBS's Ray Beindorf Bearish on first -run drama, comedy. cess. "But animal and game shows are Sees new experimentation ahead. still the cheapest form of access program- -the community- action specials on ing," he continued. "And because of the decide to run it late- night." drugs, alcoholism, the problems of senior uncertainty over the new waivers allowed "But will editing really make Hawaii citizens. We can get audience involve- the networks by the FCC, syndicators Five -O acceptable to the FCC, now that ment by taking polls on the air." are reluctant to make pilots with new the commission's whole thrust is toward NBC's Wes Harris also finds "a sub- and different kinds of formats. ITC has family viewing ?" asked Dick Woollen, stantial appetite for news; the public a new hour -long science- fiction show, the vice president in charge of programs wants more hard news and more docu- which seems a natural for the Saturday for Metromedia Television, adding that mentaries about the problems gnawing night, 7 to 8, time period. But I'd be this whole controversy should be number at their communities." He mentioned a hesitant about buying it because the net- one on the agenda of the NATPE. Be- recent WNBC -TV New York documentary works are allowed certain waivers in that cause four of Metromedia's five VHF - on teen -age alcoholism, which ran in a Saturday slot for children's specials, pub- TV stations are not affiliated with a net- late Saturday time slot (11:30 p.m. -1 lic- affairs shows and documentaries. An work, they can play off -network reruns a.m.) and generated some 500 phone excessive invasion of that time period by in the 7:30 -8 p.m. time periods against calls. This is the kind of show outside the networks would hurt the chances of the access shows on the affiliates. "By the access time period that NBC wants to a new show's trying to gain a foothold stripping situation comedies like Be- do more of, Mr. Harris said, adding that with the audience. It's this uncertainty witched and Hogan's Heroes at 7:30, the network is firm in its commitment to that continues to make the rule unwork- we've got a stronger rating position now expanded news on the owned stations. able in terms of generating new program than we had before the access rule," Mr. The NBC stations' bread -and -butter pro- ideas, and to me this should be the over- Woollen said. "But, by the same token, gram outside of access, he said, continues riding issue at the NATPE." some of our advertising dollars have been to be The Mike Douglas Show, which Another group spokesman, Ray Hub- siphoned away from the 7:30 time period runs in late afternoons in Los Angeles, bard, vice president for programing of because the network affiliates are doing Chicago and Washington and mornings the Post- Newsweek stations, said that their own programing, which means in Cleveland. uppermost in his mind at the NATPE they're selling five or six minutes in the Mr. Beindorf said the CBS stations' will be "this new directive of the FCC's half hour instead of the one minute most successful nonaccess program is which says that a station has to declare they'd be allowed if the networks were The Dinah Shore Show. "We're neck- how much programing it's doing for kids filling the time. The network affiliate and -neck with Mike Douglas in Los An- under 12. Most stations now simply strip usually gets first crack at the local -spot geles," he "and said, in New York, where I Love Lucy or Gilligan's Island in a business, so we've been damaged some- it's stripped from 9 to 10 every morning, kids' time period and claim it as chil- what from an economic standpoint." it has already doubled the number of the dren's programing when the ratings show Outside prime access, Mr. Woollen shows previously in that time slot." it's watched mostly by kids. But the way said he's bowled over by the "block- "Since NBC and CBS have the fran- I read the FCC's directive, stations won't buster" ratings of The Mickey Mouse chises on Mike Douglas and Dinah be able to do that any more because the Club, which he's stripping at 5 p.m. on all Shore, we counterprogram them with show has to have originally been pro- Metromedia stations except KM BC -TV Kan- new and off -network feature films," said duced for children, which rules out off - sas City, Mo. (an ABC affiliate). "It's going ABC's Phil Boyer. "Our philosophy is network situation comedies." gangbusters, and there are 390 episodes that you get more dollar value out of a On the subject of prime access, Mr. to be played off," he said. As counter - theatrical movie that cost in the millions Hubbard said he thinks WTOP -TV Wash- programing to the networks' prime -time ington has achieved "the proper balance" with a game show (Treasure Hunt), the unique Candid Camera, two nature shows (Last of the Wild and Animal World), The World at War documentary series (which is "a phenomenal success," in his words) and two locally produced public -affairs shows. "There's a glut of game shows in the market right now," he added, "but we wouldn't be interested in taking on another because that would throw off our balance." Mr. Hubbard's main concern in the nonaccess periods is to "edit out the ex- cessive violence in each episode of Mod Squad and ironside, particularly when they're being shown in late -afternoon time periods. We've just bought Hawaii ABC's Phil Boyer Five -O for 1977, and I'm positive we'll Group W's Win Baker Game shows strong, animals softer. do a lot of editing on that, even if we Senses uncertainty over waivers.

Broadcasting Feb 10 1975 S9 that time. The 7:30 show, Help Thy Neighbor, gives four or five people the chance each half hour to explain their problems or needs and then respond to solutions phoned in by viewers. Another show the station developed, the Ralph Andrews -produced game show, Liars' Club (Saturday, 7:30 -8 p.m.), has generated a big enough local audience to interest 20th Century-Fox in syndicating it nationally, Mr. Birdwell said adding that one of the networks is even looking at it for a possible berth on its daytime schedule. KTLA -TV is also big on sports, he continued, with major commitments to the basketball Lakers, the hockey WGN's Jack Jacobson Post -Newsweek's Ray Hubbard Kings, the baseball Angels and to USC -12's. Independents counterpunch. Troubled by FCC question on under and UCLA for their basketball games. Syndicated products that work best for One station that is making its said the Metromedia UHF shows, Mr. Woollen the station, Mr. Birdwell concluded, are is Kaiser -owned KBHK -TV very satisfied with Merv presence felt stations are the off -network reruns of Big Valley and according to C. D. Zim- -a talk -variety pro- San Francisco, Griffin's five -day -week Bonanza. which are stripped Monday the program manager. "We -10 p.m.) and the nightly merman, gram (8:30 through Friday from 5 to 7 p.m. have very modest expectations because newscasts at 10. -TV best attracting audience awareness is the key word WPIX New York's numbers it's tough Counterprograming he said. But in the of independent sta- are harvested by the durable Star Trek, to a UHF independent," among executives which -digit every the next he added, "We're the tions in markets like New York, Los An- "gives us double ratings breath that's -one kid station in the market in geles, Chicago and San Francisco. The Saturday and Sunday evening, and number in the words of Frank late afternoon with our stripping of The of Jack Jacobson, wGN -TV Chi- mostly adults," strategy vice Flintstone.s, The Little Rascals, The New cago vice president and program man- Tupti, the station's president for and planning. In terms new Zoo Review and The Three Stooges." He ager, is to strip off- network situation marketing of is better like Hogan's Heroes, Bewitched, product, WPIX -TV may bypass Hawaii also said that the station "doing comedies in 8:30 -10 The Andy Griffith Show and The Dick Five -O not only because of the $5 mil- than it ever did before" the p.m. time Monday through Friday Van Dyke Show between 5 and 7 p.m., lion cost but also because the show may period be violent with The Dinah Shore Show. He ad- to plunge heavily into local sports (e.g., too for early- fringe time, Mr. Tupti said. "So we've mitted that KBHK -TV is forced by eco- 148 Chicago Cubs games), and to meet bought Emergency in into multiple- stripping of the network -owned stations' heaviest from MCA, which my opinion won't nomics doing give us any problem from the violence old war horses like Hogan's Heroes and competition with feature films. In the last - named instance, Mr. Jacobson boasted angle," he continued, adding that the Groucho Marx's You Bet Your Life, but station is just beginning to he added that the station has just paid that WON -TV's 10:30 p.m. movie every experiment with 11 p.m., Monday both for -network night as often as not beats out the CBS -Friday scheduling through nostrils the off The FBI, is Brady network's late movie, which also begins of an action that convention- reruns of Adam -12 and The ally played in early fringe time. Bunch . at 10:30 in Chicago. And when ABC - owned WLS -TV Chicago dropped its morning movie for the ABC network's AM America, WON -Tv instituted its own Who's selling what at the NATPE movie in that time slot. Mr. Jacobson said that his morning movie regularly Following are capsule listings of program producers and distributors exhibiting comes out ahead of AM America. He their wares at the Hyatt Regency hotel, Atlanta, this week as part of the Na- also said he's looking forward to dis- tional Association of Television Program Executives' annual conference. Each cussing at the NATPE "the resurgence capsule lists the firm, its headquarters, programs available (number of titles of national -spot placements in local mar- or segments) and personnel attending. kets." One of the reasons for this phe- Advertising Agency Associates syndicated features. Personnel: Jordan nomenon, he added, "is the diversifica- P.O. Box 47, Chestnut Hill, Mass. 02167. Schwartz, Frank Beasley. tion of ad they're opening of- agencies- Journey to Adventure (26), Mr. Chips (26), fices in more and more cities around the All American Network Bill Hoffman Ski Show (13), Mac Davis Box 119, Topeka, Kan. 66601. country." Special (1). Personnel: Allan Hackel, Jack Kansas Futurity, Rainbow Futurity, All Amer- Jerry Birdwell, the director of program Thayer. administration for KTLA-TV Los Angeles, ican Futurity (live telecasts of horse races). basically regards the NATPE as "a show- Alan Enterprises Inc. Personnel: Jerry Holley, Bill Duckworth. case for new programing -I'll be spend- 17366 Sunset Boulevard, Pacific Palisades, Allied Artists Television ing most of my time looking at the prod- Calif. 90272. 15 Columbus Circle, New York 10023. for But probably not uct that's up sale." Janus Star Package (39). The Janus Mystery The Unknown (39), The Evil Touch (26), a great deal of buying because, as doing Shelf (43), Movie Jamboree (39), Walter Choppy and the Princess (26), various fea- he it, put "most of what's being offered Reade Contemporary Cinema (24 first run ture films and documentaries. Personnel: by syndicators is simply too expensive. feature films), Walter Reade Cinema Classics Andrew P. Jaeger, Joseph Zaleski, Dean asking price Five -O is The for Hawaii (39), Walter Reade Fine Arts Cinema (29), McCarthy, Brian O'Daly, Leo M. Brody, Ra- $20,000 per episode, and that's way out Walter Reade Favorite Features (146), Laurel lene Levy, Virginia Garrison. of my ballpark." & Hardy Films (10 or 52), Abbott & Costello The result of this hesitation to shell (52), War and Peace (4), Speed Racer (52), Alphaventure out multimillions for off -network series Felix The Cat (260), The Mighty Hercules 717 Fifth Avenue, New York 10022. is that KTLA -TV is stripping two locally (130). Personnel: Alan L. Gleitsman, Meg Producers of Big Blue Marble (children's produced shows in that lucrative 7 to 8 Christianson. series), multimedia audio -visual kits. p.m. time slot Monday through Friday. Bow ling for Dollars, the 7 o'clock show, Alcare Communications American International Television gets solid double -digit ratings, according 130 West Lancaster Avenue, Wayne, Pa. 9033 Wilshire Boulevard, Beverly Hills, Calif. to Mr. Birdwell, because it's good coun- 19087, 90211. terprograming against network news at One Moment Please With Mort Crim (260), You Asked For It (52), The Avengers (57),

Broadcasting Feb 10 1975 QA Adventures of Ozzie and Harriet (200), Nightmare Theatre features (13), American Ted Bates & Co. Johnny Sokko & His Flying Robot (26), Sketchbook (5), Years of Lightning, Day of 1515 Broadway, New York 10036. Prince Planet (52), cartoon and various Drums (1), feature -film packages, including Police Surgeon (78), The Doctors. Person-

. feature -film packages. Personnel: Alex Hor- Plus Twelve (12), Top Time Features, Sons nel: Joel Segal, Mort Zimmerman, Gordon witz, Chad Mason, Gerry Corwin, Noah of Hercules, Kickoff Feature Catalogue. Per- Allison. Jacobs. sonnel: Dan Goodman, Charles Britt, Sy Shapiro. BBDO Syndication Division American Pictronic Corp. 385 Madison Avenue, New York 10017. 333 West 52d Street, New York 10019. Avco Program Sales Wild Refuge (13), The Cisco Kid (156), Duplication and syndication of syndicated 1600 Provident Tower, Cincinnati 45202. Hemisphere Pictures: Block of Shock and shows and TV tape commercials. Personnel: Phil Donahue Show (48), Young People's Chillers (38), Heritage Films: Eerie Series. Vincent Rendine, M. Milton Schwarz. Specials (10), Hanna -Barbera Holiday Spe- (10), Filmvideo comedy shorts (260); Marion cials. Personnel: Donald L. Dahlman, Gene B: RKO comedy shorts (291). Personnel: Associated Press Graham, Lee Jackoway, Jim Monahan. Ed Papazian, Bob Curtiss, Glen Hagen, Jaye 50 Rockefeller Plaza, New York 10020. Baron Enterprises Wickham. Personnel: Jay Bowles, Sam Summerlin. 9201 Wilshire Boulevard, Beverly Hills, Calif. The Behrens Co. Avco Embassy Pictures 90201. 451 Brickell Avenue, Miami 33129. 1301 Avenue of the Americas, New York Nature's Window (130), Target: The Impos- Friends (100), Hot Dog, The Explorers. Per- 10019. sible (26). Personnel: Barry Bergsman. sonnel: Robert A. Behrens, Maury Lanken, Betsy Behrens. Borden Productions Great Meadows Road, Concord, Mass. 01742. Automate Wonders of the Wild (26). Personnel: Dick Borden, Bill Sweney.

B R Syndication 315 West 57th Street, New York 10019. For Economy NFL Game of the Week (16), Jerry Visits ! (39), Soul Train (52), Dan August (26), American Horseman (14). Personnel: Bob Rosenheim. Broadcast Division Inc. LESS THAN $80.00 /WEEK 380 Madison Avenue, New York 10017. Country Music Festival (26), Polka Varieties (13). Personnel: Ed Scannell, Herman Spero, Puts a beautiful SMC stereo sequen- Paul Binder, Jack Anderson. tial system with two mono Carousels George Carlson & Associates Arcade Building, Seattle 98101. (one is Random Select), four stereo The Traveler & Northwest Traveler. Person- Revox record /playbacks, one mono nel: George Carlson. Child Evangelism Fellowship dual -playback, and all control equip- Box 2, Grand Rapids, Mich. 49501. Treehouse Club (52). Personnel: Miriam ment in three racks, into your sta- Brown, Barbara Kittridge. tion, ready to go on the air. Cinema 5 Ltd. 595 Madison Avenue, New York 10022. Various full -length films (34) including South INSTALLATION AND TRAINING FREE! Pacific, Gimmie Shelter, Garden of the Finzi- Continis, Z, Scenes From A Marriage. Per- sonnel: Donald Rugoff, Henry Guettel, James Hudson, Sol Horowitz, Harold Saltz, Jeff Lewine. TOTAL PRICE: $16,372.00 Claster Television Productions 10% Down-Balance 5 years 660 Kenilworth Drive, Towson, Md. 21204. Romper Room (local -live; 195), Bowling For Dollars (local -live), Pin Busters (local -live), VISIT OUR BOOTH #817 LAS VEGAS NAB APRIL 6-9 Strikes 'N' Spares (local -live). Personnel: MEMIE ill El 1.1 IIIII John Claster, Ken Gelbard. THE COMPUTERCASTERS FROM Please send complete information Coe Film Associates and prices on SMC SEQUENTIAL. 70 East 96th Street, New York 10028. Children's package (800 shorts), Shorts NAME Package (300). Personnel: Bernice Coe, Il Mignon Levey. Systems Marketing Corporation STATION Columbia Pictures Television 1011 W. Washington St. 711 Filth Avenue, New York 10022. Bloomington, III. 61701 ADDRESS (309) 829 -6373 The Diamond Head Game (26), Features for the 70's Volume One (30), Dealer's Choice for a good sound reason ZIP (52), The Partridge Family (96), Bewitched (252), I Dream of Jeannie (139), Post '60 Volume Seven (30). Personnel: William Hart,

Broadcasting Feb 101975 ea We swept the sweep!

EE WITNESS

KSTP-TV MINNEAPOLIS -ST. PAUL

We cleaned up as the No. 1 news show at 10 o'clock by being No. 1 in all the basic demos: ÇTATJcÑ Rating, Share, TSA Total Persons (291,000), Total Households, B M &W 18 -34, 18 -49, 25 -49, Housewives. J And now... KSTP-TV is using the only "ActionCam" hand- held TV camera in the market for live, on- the -spot news coverage. So if you want to sweep a big swath in the Twin Cities, take 5, -7 Eyewitness News, [TATION D daily at 6 and 10 p.m.

A Division of Hubbard Broadcasting Inc: WTOG -TV Tampa-St. Petersburg: KOB.TV Albuquerque. For information call your nearest Petry office or David Carvin at 612 -645.2724. Dave Friedman, Don Bryan, Roger Adams, Fremantle Corp. Group W Productions Stanley Sherman, Jack Ellison, Ken Kinder - 555 Madison Avenue, New York 10022. 90 Park Avenue, New York 10016. man, Dick Campbell, Sid Weiner. Joe Abrus- Take Kerr (130), Galloping Gourmet (585), The Mike Douglas Show (5 weekly), Call It cato, Pat Hibbitts. Swiss Family Robinson (26), The Adventures Macaroni (12), The Hilarious House of Fright - of Black Beauty (52). Personnel: Paul Talbot. enstein (130), The Coral Jungle (26), Doctor Consumer Reports on Television (part of in the House (90), Norman Corwin Presents Consumers Union) Funco Corp. (26), Earth Lab (52). Personnel: Chet Col- 256 West Washington Street, Mount Vernon, 9046 Sunset Blvd., Los Angeles 90069. lier, Jack Reilly, George L. Back, Ralph V. N.Y. 10550. New Zoo Revue (260), 32d Annual Golden Cunningham, Dick Perin, Joe Goldfarb, Jack Series of 90- second inserts (two a week) Globe Awards (1). Personnel: Stephen W. Swindell, Jack Foley, Owen S. Simon, for use in TV news shows. Personnel: Eric Jahn, Maurie Gresham, Kitty Pritchard, Den- Joseph M. D'Amico, Terence Lynch. Mart, Ira Furman. nis Gresham. Larry Harmon Pictures Dialing For Dollars Gateway Films 649 N. Bronson, Hollywood 90004. 407 Court Square Building, Baltimore 21202. Valley Forge, Pa. 19481. Bozo the Clown (156), Laurel & Hardy (156), Dialing For Dollars, Master Key, Magic Key Packages of specials and feature film. Per- Laurel & Hardy cartoons (39). Personnel: (all live syndication). Personnel: Ted New - sonnel: Ken Curtis, Ed Rapp. Larry Harmon, Gustave Nathan. hoff, Frank Blumberg. Gold Key Entertainment Hemisphere Pictures Inc. Eastman Kodak Co. 711 Fifth Avenue, New York 10022. 445 Park Avenue, New York 10022. 342 State Street, Rochester, New York Outdoor Adventure Package I and II (10 Shock Feature Package (10), Cisco Kid 14650. each), World Premieres Package (13), Gold (156), Carnival of Terror Features (28). Per- Personnel: Hartwell T. Sweeney, W. H. Low Key Sci -Fi Package (20), Scream Theater sonnel: (represented by BBDO Syndication). Jr. (20), Zodiac Feature Package (12), Action - Adventure Features (150), Abbott & Costello Heritage Enterprises EUE -Screen Gems Video Services Park Avenue, New York 10022. Cartoons (156). Personnel: Jerome Kurtz, 445 421 West 54th Street, New York 10019. Robert B. Muller, Stephen Brockelman. Lome Greene's Last of the Wild (52), Ad- Videotape syndication services. Personnel: venture I features (12), Eerie Series of fea- Martin Irwin, Don Buck, Phil McEnneny. Golden Phoenix Communication Corp. tures (10). Personnel: Robert B. Morin, 405 Park Avenue, New York 10022. Andrew Beach, Arthur (Skip) Steloff. Don Fedderson Productions 4024 Radford Avenue, Studio City, Calif. Safari to Adventure (26), Country Hall of Home International Television Fame (26), Virginia Tennis 91604. Slims Women's 6290 Sunset Boulevard, Hollywood 90028. (12), The Judy Garland Show (13) and chil- Lawrence Welk Show, The Smith Family House Call (26), Haunted dren's special, The Night Before Christmas. Jabberwocky (52), (39), To Rome With Love (48). Personnel: (26), Bicentennial (52), Big Battles (15), Personnel: Philip J. Leopold, Harry B. Mul- Charles Spira. Fractured Flickers (26), Faces of Asia (8), ford and Edward P. Noyes. various specials (8), Churchill the Man (1). Filmvideo Releasing Corp. Personnel: Richard Dinsmore, Don Cola - 37 West 57th Street, New York 10019. Samuel Goldwyn Television 1041 North Formosa Avenue, Los Angeles pinto. Laff -Movie series (52), Hopalong Cassidy 90046. features (17). Personnel: Maurice H. Zouary. Hughes Television Network Samuel Goldwyn Library of Feature Films 1133 Avenue of the Americas, New York Film Service Corp. (53), The Best of Goldwyn (34 features), 10036. 307 Kearns Building, Lake Salt City 84111. Hollywood: The Goldwyn Years (one -shot Hanna -Barbera's Funtastic World of Comedy Personnel: George Hatch, Dick Thiriot, special). Personnel: Tom Seehof. (52), prime -time specials (7), various sports Harvey Seslowsky (New York), Robert New - events coverage. Personnel: Arthur Morten- Gottlieb / Taffner Programs gard (Hollywood). sen, Roy Sharp, Ralph MacFarland, Jay 1370 Avenue of the Americas, New York Moran. Firestone Program Syndication 10019. 540 Madison Avenue, New York 10022. The World At War (52), The World At War Independent Television Corp. The New Candid Camera (52), To Tell The Specials (10), A Nation of Immigrants (8), 555 Madison Avenue, New York 10022. Truth (260), The New Beat The Clock (260), Special Branch (26), Sweeney (26), The Space: 1999 (24), Crimes of Passion (30), The Addams Family (64), Branded (48), Per- Rivals of Sherlock Holmes (26). Personnel: Jason King (26), My Partner the Ghost (26), sonnel: Len Firestone, Alton Whitehouse, Ira Gottlieb, Donald L. Taffner, Muir Suther- The Protectors (52), Department S (28), UFO Philip Besser. Brian Firestone, Leo Gutman. land. (26), The Persuaders (24), The Adventurer (26), The Saint (114), The Champions (30), Four Star Entertainment Corp. Granada Television international The Baron (26), Man in a Suitcase (28), The 400 South Beverly Drive, Beverly Hills, Calif. 1221 Avenue of the Americas, Suite 3468, Prisoner (17), Secret Agent (45), Dangerman 90212. New York 10020. (39), The Gale Storm Show (125), Fury Wonder World of Magic (26), Conquest of Production and distribution of documen- (114), various features and specials. Per - the Sea (5), Backstage in Hollywood (5), taries, dramas, light entertainment, school sonnet: Abe Mandell, Pierre Weis, Cy Kap- Festival of Children's Classics (8), Cricket programs and sports. Personnel: Haidee Ian, James C. Stern, Carl Miller, Al Lanken, on the Hearth (one -hour Christmas special), Granger. S. Allen Ash, Joseph Fusco Jr. Star Time Specials (32), Big Valley (112), Independent Television Network Thrillseekers (52), Secrets of the Deep (13). Gray- Schwartz Enterprises Inc. (Teleflix division) 2775 Mount Ephraim Avenue, Camden, N.J. Seven Seas (7), Wanted; Dead or Alive (94), 08104. Rifleman (168), The Westerners -Zane Grey 425 South Beverly Drive, Beverly Hills, Calif. National Hot Rod Association specials (3), Theater (290), Holiday Specials (5), Can 90212. High School Bowl (local). Personnel: You Top This? (195), Burke's Law (81), Jeff's Collie (103), Timmy and Lassie (232), Tommy Roberts, George L. Walsh. Theater I (Dick Powell Theater I) (59), De- Lone Ranger (182), Treasure Unlimited (13), tectives (67), Toward the Year 2000 (26). Wally's Workshop (117), various feature film JWT Syndication Personnel: M. J. Rifkin, Alvin Sussman, packages. Personnel: Mary Gray, Enid A. 420 Lexington Avenue, New York 10017 Joseph J. Doyle, Al Adolph, Richard Colbert. Schwartz. World of Survival (21), Today's Woman (1),

For a Better World (13), I Am Joe's Sandy Frank Film Syndication Grey Advertising (various), Newsweek Broadcasting Services, 635 Madison Avenue, New York 10022. 777 Third Avenue, New York 10017. Take Kerr With Graham Kerr, Three Women The New Treasure Hunt (52), Name That The Spirit of '76 (104), The Spirit of Inde- Alone (1). Personnel: Thornton B. Wierum, Tune (52). Personnel: Sandy Frank, Maury pendence (104). Personnel: Sanford Reisen- Marie Luisi, William Cameron, Colgan Shields. bach, Jim Levey, Henry Seigel, Bob Archer. Schlank, John Sisk, Norm Varney.

Broadcasting Feb 101975 46 IN 1926 WILL ROGERS HELPED INAUGURATE THE GOLDEN AGE OF RADIO... NOW NBC INVITES YOU TO BE PART OF TH E FUTURI WITH TH E

,ALL-NEWS"

SUCCESS. PROVEN even more popular in *.iHE cumulative audience. But the "All News" station is number 3 in the Windy City - SAN FRANCISCO 64 stations in competitive up since its format change. has lost its heart to NEW YORK its "All News" station: The City of Brotherly Love number 2 in average And the "All News" stations must love radio; there are audience, number 1 top the competition. Individual 34 stations. in cume. ranks: 2nd and 6th. Combined, PHILADELPHIA'S their audience is significantly BOSTON "All News" station is the larger than the current leader is famous for beans, leader. It was a follower when (and that's a News /Talk cod...and 28 radio it was a music station. station). Doesn't that tell you stations. How to rise something? WASHINGTON above the crowd? has 33 stations. And "All News ". The "All News " the people's News" station is a can be translated into "Lottsa "All -is for number and strong number 4. Audio "; it has 58 stations. choice 4... Doesn't that tell you The top "All News" stations something? are 1st and 6th in average audience...and tops -1 and 2 -in cumulative audience.

Station proliferation in CHICAGO? Crowded as the stockyards.

Sources: SRDS November 1974; ARB October /November 1974; TSA's Adults Avg. Qtr. Hr. & Cume Mon -Sun, 6AM -Midn. Subject to qualifications available on request.

And You'll Do Even Better. Because... t You'll have 111E WORIN'S LARGEST BROAD ORGAN hAT programming for you. Over 1,000 professionals. Delivering news ... on the scene actualities ... mini -flocs... sports news. And FEATURES from our "Information k'

, t 4, Center of the Mind" (the NBC National News & i á 4'. - .. ..,.. Information Service's special unit). Extraordinary. r o: ' With insights, highlights and sidelights. 10i .0.r "Washington -How You Can Keep Your Finger on the Pulse of the Nation." We're going to tell how.

Smog is a four letter word. But not to everybody. We'll give both sides. ,'. The Aware Consumer.'' Aware is not beware. We'll explain... and instruct. Not just features on Health but everything from Medicine Men to Medicare... from acupuncture to nursing home abuses.

Not just American history but a celebration of it. Like The Americans " -A Bicentennial series. Not just the blood, sweat and weeds of suburbia but "Stop Hassling in Your Garden."

Anybody can make a psychic prediction -but who keeps score on the predictors? We will.

Sex is a three letter word. Not everybody thinks so. Our features will feature its beauty and its dignity. The difference between lust and loving. The Pill will be put in perspective. So will our listeners.

Sound good? Well, this is just a preview! 2 You'll have experienced radio journalists. Professionals. With professional integrity. Stimulating minds. Innovation. And a feel for what involves people. (Directed to your listeners 50 minutes an hour, every hour.)

3 Your newscasters will be well- known. Because your News and Information Service will be supported by the r I

tr:lJ IN 7:1I][I y 4 You'll have Dual Anchors. In key times. For pace. And contrast. And added authority. 5 You get 12 commercial minutes per hour. Your fixed annual fee protects you against the spiraling costs of news gathering, talent and production. If you're doing well, you can do better. For marginals, this can be the difference between profit and loss. And losers can become winners. For this exclusive, total news and information service in your city,

PERSON SER YEAR The News /Knowledge /Information Explosion. It affects all of us. At every level. It's the "NEED TO KNOW ". About inflation, energy, food. About who's doing what to whom? About everything. World Wide. Nationally. Regionally. Only radio with its unique abilities, fulfills this need so well. Because wherever people are, radio is. YOU NEED TO KNOW... The Nanoxau/ L., NEWS INFORMATION SERVICE In its youth radio was entertainment .Today its mature potential is service. It's in its prime. So this is the prime tîme for the NBC National News & Information Service.

(twill do what no other national broadcast organization is doing: providing 50minutes of news and information every hour,164 hours weekly. Reporting the facts with authority.With meaning. With immediacy. Thaft the

NBC National News &lnf ormation Service. Goast -to-

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All yours exclusively. WORLDWIDE... NATIONAL... AND REGIONAL COVERAGE. ONLY A TRULY NATIONAL SERVICE CAN DO IT. That's why NBC has planned this NATIONAL NEWS & INFORMATION SERVICE.

INFORMAiIONL_, SERVICE YOUR LOCAL TIME: 51/2 minutes on the hour. 5 minutes on the half -hour. ADDITIONAL SUNDAY TIME HAS BEEN BUILT INTO THE PLAN FOR YOU TO SERVE YOUR COMMUNITY AND REINFORCE YOUR LOCAL IDENTITY... Time to report the news of your community. Time for Public Affairs Reports on issues affecting your community...Time for your Editorial Posture regarding them ...Time for meeting the Religious Needs of your listeners...Time for Community Relations Activities and School Events...Time for interviews with your leading local citizens...Time to respond to the issues defined by your ascertainment studies: Housing. Education. Unemployment. Crime. Transportation. Ecology. The Elderly. Minorities. Whatever variety of community interests you believe should be served. NATIUNAL* NEWS MI* INRIRMAT1UNIN* SERVICEMEN*

"ALL NEWS" PROGRAMMING - YOU HAVE AN EXCLUSIVE -Only one Provides your audience total news and NBC National News & Information information coverage -worldwide, Service station per city. national, regional. Features, sports THE NBC NATIONAL NEWS & news, mini -documentaries. All day. All INFORMATION SERVICE IS PLANNED night. Seven days a week. FOR NOW- Because there's nothing YOU MAXIMIZE YOUR BOTTOM LINE - more powerful than an idea whose time You profit on 12 commercial minutes per has come. NBC has put it all together. hour. You save on salaries and equip- So let's get together. For more ment. You pay only a fixed annual fee; information phone Steve White, you're protected against spiraling costs. TOLL FREE (800) 223 -9866. YOU ARE IN A CLASS BY YOURSELF- - In New York State, (800) 442 -5966. You have the unique benefits of the In New York City, 247 -7966. talent, scope and capabilities of the NBC Call now WHILE THE NBC NATIONAL National News & Information Service. NEWS & INFORMATION SERVICE IS STILL AVAILABLE IN YOUR CITY. M. A. Kempner My Favorite Martian (107), various feature - Victory at Sea (26 plus one 90- minute spe- 2455 East Sunrise Boulevard, Fort Lauder- film packages. Personnel: A. Frank Reel, cial), Loretta Young Theater (255), Funny dale, Fla. 33304. Kenneth Joseph, Jim Weathers, Jack Garri- Manns (130), Get Smart (138). Personnel: Action -adventure series; science fiction/ son, Tony Brown, Harvey Reinstein, John W. Robert Rich, Burton Rosenburgh, S. L. horror series (120), Happy Birthday U.S.A. Davidson, Reavis Winckler, Annette C. Brooks, Marvin M. Levine, Barry Bernard, (731), Nostalgia -Vision (26), Jane Chastain Campbell, Lynne Dowling, Jan Carlson. Robert S. Mitchell, Rex Waggoner. Show (195). -Personnel: Marvin A. Kempner, MG Films Inc. Newsweek Broadcasting Service Richard H. Ullman, Herb Berman, Bruce 141 East 56th Street, New York 10022. 444 Madison Avenue, New York 10022. Genter, Brad Marks, Paul Sciandra, Jane in- Chastain. Professor Kitzel (104), Hilarious House of Weekly news feature service (human Frightenstein (130), Spirit of '76 (104); Spirit terest telecasts), Today's Woman (104). King Features Television & Motion Pictures of Independence (104). Personnel: Marvin Personnel: S. Arthur Dembner, Bernard 253 East 45th Street, New York 10010. Grieve, John C. Renck. Shusman. Popeye (220), Flash Gordon (40), Beatles MGM -TV NFL Films (39), Blondie (28), Beetle Bailey (50), 10202 West Washington Blvd., Culver City, 410 Park Avenue, New York 10022. Barney Google & Snuffy Smith (50), Krazy Calif. 90230. This Week in the NFL, NFL Game of the Kat (50), Cool McCool (20). Personnel: J. F. Week, NFL Action. Personnel: Ed Sabol, D'Angelo, Jerome Berger, Sherman Saiger, Medical Center (146), MGM Documentaries Ken Flower, Inez Aimee Gensheimer. Joe Dowling. (7), Rise and Fall of the Third Reich (3), Courtship of Eddie's Father (73), Flipper Official Films Lexington House Ltd. (89), Man From U.N.C.L.E. (88), Daktarí 776 Grand Avenue, Ridgefield, N.J. 07657. 545 Madison Avenue, New York 10022. (128), Then Came Bronson (26). Personnel: Colonel March of Scotland Yard (26), Decoy Madison Avenue on TV (26), The Barry Edward A. Montanus, Gail Mueller, Ben (39), Foreign Intrigue: Cross Current (39), Farber Show (39), entertainment specials Wickham, Paul J. Hoffman, Virgil B. Wolff, Dateline Europe (78), Overseas Adventure (12). Personnel: Charles Mandel. Joseph D. Indelli, Al Newman, Les Frends. (39), The Hunter (26), International Detec- Lutheran Television Charles Michelson Inc. tive (39), Invisible Man (26), Mr. Lucky (34), 500 North Broadway, St. Louis 63102. 45 West 45th Street, New York 10036. Peter Gunn (114), Police Station (39), Wire Service (39), of Sir Lancelot (30), This Is the Life (20), specials: Easter Is (1), Buying of programs for overseas TV stations. Adventures Christmas Is (1), The City That Forgot About Personnel: Charles Michelson. The Buccaneers (39), My Hero (33), Robin Hood (143), Sword of Freedom (39), Christmas (1). Personnel: Martin J. Neeb Yancey Jr., Mizlou Productions J. Michael Vincent. Derringer (34), Almanac Newsreel (377), 211 East 53rd Street, New York 10002. Biography (65), Big Story (39), Star & Story MCA TV The New Kreskin Series (13), The John (26), Star Performance (153), various spe- 445 Park Avenue, New York 10022. Scarne Show (13), Live from Las Vegas (6 cials. Personnel: Kenneth Palmer, Cyndy Adam -12 (175), Marcus Welby, M.D. (148), hours), Video Album (26). Personnel: Wynne. Ironside (198), Rod Serling's Claude Piano, Vic Piano. Night Gallery Paramount Television Sales (97), The Bold Ones (98), The Name of the Modern Talking Pictures Service 1 Gull & Western Plaza, New York 10023. Game (76), Universal Premiere (35), Univer- 1212 Avenue of the Americas, New York The Brady sal Select List (260), Universal 40 (40), Uni- Bunch (117), Love, American 10034. Style (224), Star Trek (79), Mission: versal 53 (53), Universal 50 (50), Universal Impos- The 123 (121), Universal 102 (100), Horror The Fisherman (13). Personnel: Fontaine sible (171), Lucy Show (156), The Un- touchables (114) and various Portfolio Greats (77), Abbott & Costello (29), Comedy Kincheloe, Eugene Dodge. fea- ture -film packages. Personnel: Barry Diller, Festival I & II (26 feature films each), Boris National Telefilm Associates Inc. Lawrence, - Karloff Presents Thriller (67), Alfred Hitch- Dick Joseph Ceslik, Mike Poli 12636 Beatrice Street, Los Angeles 90066. care, Jerry Kaufer, Len Louis cock Presents (268), Dragnet (98), It Takes Sherman, Feature film packages: Best of NTA (135), Israel, Robert Peyton, Charles Keys, Robert a Thief (65), The Virginian (225), Run For Horen, Robert F. Your Life (85), Suspense Theater (53), The Fabulous 44 Drama (44), Americana '76 J. Neece, Jim Ricks. (50), These Are the Films That Were (43), Jack Benny Show (104), The Munsters (70). fic- Prime TV Films Personnel: Lou Friedland, Keith Godfrey, Musicals of the Century (33), Science horror features (48), time 527 Madison Avenue, New York 10022. Hal Cranton, Bob Davis, Bert Herbert, DeAry tion (36), prime westerns (120), Temple (18), Mys- Charlie Chaplin Comedy Theater (26), The Barton, Bob Greenberg, Carl Runge, Carl Shirley tery- suspense (367), Great Detectives (27), Goldbergs (39), Sherlock Holmes (39), Drugs Russell, Layton Bailey, Phil Conway, Jack A to Z (30), Nutrition A to Z (30), feature Robertson, Marc Grayson, Ernest Goodman. nostalgic musicals (47), TV Hour of Stars (49), award winning features (51), Betty films (29). Personnel: Alec Campbell Jr., Media Five Boop cartoons (100), Republic serials (47), Iola Medd, Frank Stone, Frank Parton, Mil- 1011 North Cole Avenue, Hollywood 90028. nostalgic westerns (462). Also Great Movie lard Segal, Art Greenfield, Jerry Weisfeldt. Cowboys (26), Tennis for Everyone (5 and/ Teaching Children to Read (12), Human Re- Program Syndication Services and or 13), Arthur of the Britons (24), George lations School Discipline (12), Design- 347 Madison Avenue, New York 10017. ing Success Strategies (12). Personnel: (26), Theatre Macabre (26), Golden Tee Inner John Cosgrove, David Bell. (90- minute sports special), Verdi Requiem Space (13), Sale of the Century (39), (97- minute special). And Bonanza (260), various specials, including rock n' roll re- Mediavision Inc. Cameo Theater (26), 87th Precinct (30), vival. Personnel: Andrew L. Spitzer, James J. 17 Haxelton Avenue, Toronto M5R 2E1, High Chaparral (96 plus 1), I Spy (82), Lara- Ducey. Ontario. mie (124), Laredo (56), Outlaws (50), Pro- Rapid Film Technique Friends Of Man (45), Gentle Art Of Makeup files in Courage (26), Richard Boone Show 37 -02 27th Street, Long Island N.Y. (13), Element Of The Unknown: The Sea (25), Seven Greatest (7), Theater of Stars City, 11101. (1), Professor Moffett's Science Workshop (53), Blue Angels (39), Boots and Saddles (26), Invisible Influences (1), Talk of the (39), Californians (69), Captured (26), Car Provides film rejuvenation, shipping and Devil (1), Room 312 (1), Freeky (1). Per- 54, Where Are You? (60), Challenging Sea storage services. Personnel: Shelley Sachs, sonnel: Brian Shaw, Tom Patterson, Ted (26), Continental Classroom (160), David Jerome Gober. Bunta, Jo -Ellen Frosted, Cash Show (14), Divorce Court (260 half hours, 130 one -hours), Deputy (76), Falcon Rhodes Productions Inc. Metromedia Producers Corp. (39), Golddiggers (22), Great Gildersleeve 6535 Wilshire Boulevard, Los Angeles 90048. 485 Lexington Avenue, New York 10017. (39), It's Your Bet (390), Jim Backus Show Hollywood Squares (104), Everything Goes The Merv Griffin Show (260), Vaudeville (39), Kimba, the White Lion (52), Not for (100), Wait Till Your Father Gets Home (48), (13), Jeopardy (39), Truth or Consequences Hire (39), Panic (31), People Are Funny Dating Game (195), Green Acres (170), (260), Untamed World (156), Elephant Boy (150), Pony Express (39), Real McCoys Banana Splits and Friends (125), High and (26), That Girl (136), The National Geo- (224), Silent Service (78), Steve Donovan, Wild (52), Worldwide Sportsman (67), Lucky graphic Specials (24), Mayberry R.F.D. (78), Western Marshal (39), Union Pacific (39), Jim (26), Ed Allen Time (195), Plants Are

Broadcasting Feb 101975 61 Like People (52), Its Your Bet (260), Key- Will demonstrate satellite /ground station stone Komedy Klassics (79), High Rollers transmission for its independent news serv- (52). Personnel: Jack E. Rhodes, William ice. Personnel: Jack G. Wilson, Maurice W. Rhodes, Roger B. Read, Susan Scofield, Schonfeld, John R. Vrbs, Frank Beazley, Willis R. Tomlinson, Dick Deitsch, David Don Quinn, Karl von Schallern. Sifford. Teleworld Inc. The Rosen /Colbert Company 10 Columbus Circle, New York 10019. c/o General Services Studio, 1040 Las Tele -20 Package (20), Teleworld Chiller Palmas, Hollywood, Calif. 90038. Package (27), Bergman Festival (20), Ad- Celebrity Sweepstakes (52), Lassie (9 and venture Classics (78), Simon Sanctorum 216), Story Theater (26). Personnel: Dick (26), The Funniest Man in the World, spe- Colbert, Burt Rosen, Tom Keegan. cial starring Charlie Chaplin (1). Personnel: Robert Seidelman, Dalton Dannon. Semit Corp. Box 1121 St. Petersburg, Fla. 33731. Time -Life Television (Division of Time -Life Looking Ahead (52), documentaries pro- Films). duced for Congressional Quarterly, Wash- Time -Lite Building, Rockefeller Center, New ington. Personnel: Rich Steck, Robert Gil- York 10020. bert, Wayne Kelley. Wild, Wild World of Animals (78), America (13), Play of the Month (16), Monty Python's Sesac Inc. Flying Circus (26), Vision On (42), Dad's 10 Columbus Circle, New York 10019. Army (26), One Man's China (7), Great Zoos Sesac Recordings (LP program service). and Great Parks of the World (14), The Six Personnel: Alice H. Prager, Salvatore B. Wives of Henry VIII (6), Search for the Nile Candilora, Sidney Guber. (6), Family Classic Drama Serials (46), Eliza- beth R (6), Civilisation (14), Life Around Us SFM Media Service Corp. (26), Dr. Who (72), Roads To Freedom (13), 6 East 43d Street, New York 10017. Nana (5), The First Churchills (12) Window Mickey Mouse Club (390 half hours), David on the World (6), various specials and docu- Susskind (115 hours). Personnel: Stanley mentaries (28). Personnel: Bruce Paisner, Moger, George Hankoff. Wynn Nathan, Bill Miller. Show Biz Inc. TV Log Inc. Baker Building, 110 21st Avenue South, 200 Park Avenue, New York 10017. Nashville 37203. Available in 353 newspapers and TV supple- ments in Bobby Goldsboro Show (26), Pop! Goes The 62 major markets locally or na- Country (26), Porter Wagoner Show (52), tionally. Personnel: Aubrey H. Ison, Bert Wilburn Brothers (52), Country Place (52), Moss, Abbott Tessman, Harry Bekkar, Eddie Country Carnival (52), Billy Walker (52), Chase. Music Place (52), Gospel Singing Jubilee 20th Century-Fox Television (26), various country music specials. Per- P.O. Box 900, Beverly Hills, Calif. 90213. sonnel: Jane Dowden, Gary Jones. Dinah! (5 weekly, 90- minutes each), ABC News Marvin H. Sugarman Productions Inc. and Documentary, Masquerade Party 444 Madison Avenue, New York 10022. (30), Salty (20), Karen (13), Run Joe Run (13), Khan (13), Feature films: Century 8 The Champions (52), The World of Skiing (25), Century 7 (25), Century 6 (32), Century (20). Personnel: Steven Konow. 5 (39), Mark I (11), Golden Century (50), Syndicable plus 17 made -for -television feature films, 666 Filth Avenue, New York 10019. Adventures in Rainbow Country (26), Circus! (52), Dirty Sally (13), MASH (72), Orson Greatest Sports Legends, NFL Champion- Welles Great Mysteries (26), Roll ship Games, Super Bowl Package, Marvel Out! (13), Room 222 (113), Fortunes of Nigel (5), Superheroes Package, Spiderman, Rocket Jack the Ripper (6), A Little Princess (3), Moon - Robin Hood. Personnel: Jay J. Merkle, Con- base Three (6), New Perry Mason (15), 314 / 231-6969 rad Roth, Larry Reiley, Robert Marcella, John Path- Murphy. finder (5), Planet of the Apes (14), Seven ó Little Wolcols (5), Starlost (16), Medical Syndicast Services Center (120), Adam's Rib (13), plus seven Get this highly saleable 919 Third Avenue, New York 10022. specials (Darryl F. Zanuck, Filmmaker, Not For Women Only, Water World (13), Dream Girls of Hollywood, Evening with 30- minute, color animated Sammy And Company (24), Travelin' On Pearl, Fred Astaire Salutes the Fox Musi- cals, Piaf, Twentieth Century-Fox Benji and Waldo Easter Specia (52), Medix (52), Wonderama (52), Ebony Presents, Affair (26), Celebrity Bowling (26), Celebrity Adams of Eagle Lake). Personnel: Alan free and exclusive in your Tennis (26). Personnel: Mitchell Johnson, Silverbach, William L. Clark, Richard A. Sheldon Boden, Leonard V. Koch, Wayne Harper, Robert D. Kline, Allan B. Schwartz, market. Call today with your Baruch, William Finkeldey. Len Friedlander, Marshall Karp, Fifi Booth, prime time bid. We supply Stan DeCovnick, Gerald Feifer, Donald Telcom Associates Joannes, Joseph Greene, John P. Rohrs, 0,1dition cassette or film, 215 East 51st Street, New York 10022. Tom Maples, Donald Krintzman. Personnel: es kits and h omos. Herb Jacobs, John O. Gilbert, United Artists Television Jim Sieger. 729 Seventh Avenue, New York 10019. Telecators Inc. Various feature films including United Artists uthergn 9229 Sunset Boulevard, Los Angeles 90069. features, MGM features, cartoons and shorts, World of the Sea (26). Personnel: Harvey Warner Brothers features -Superstars, RKO Television Miller, Philip Gore. features, Warner Brothers cartoons (Bugs -..' vv Bunny and Friends), Popeye Cartoons, Gil - .r Television News Inc. ligan's Island and other series. Personnel: (6)11. C, l ,! FöY <,i: ! 0? 10 Columbus Circle, New York 10019. Erwin H. Ezzes, Martin J. Robinson, Lester

Broadcasting Feb 101975 82 Bcginning rch 31:t re g to set Radback 200 years. You can join us. On March 31, 1975, we Bicentennial's most historically re- will air the first 2'/2- minute newscast that searched program. The only program starts the only authentic, day -by-day ac- scheduled to run through the entire count of the Revolutionary War. Prepar- celebration. ed by a team of British and American The colonists' version of the news will experts, it covers events as they occurred be recorded by American broadcasters, with reports from the Colonies, England while the English version will be written, and key foreign cities. IVproduced and recorded in London with Now your station can bring its the technical cooperation of the British listeners the gripping, continuing story Broadcasting Corporation. of America and England at war Not only For sponsors, a comprehensive mer- military and diplomatic news of the day, chandising program is available, as well as but fascinating human interest stories as publicity assistance. To learn how your sta- well -all are reported in the format of a tion can participate, write for audio cassettes modern newscast. As if radio existed and a detailed brochure: Thomas P. in 1775! Chisman or Harrol A. Brauer, Jr., Some of America's foremost his- Bicentennial Radio Network, 1930 torical authorities have joined with East Pembroke Avenue, Hampton, English researchers to create the u Virginia 23663. Phone (804) 722-6331. Furman, Stephen Elsky, Sully Ginsler, Paul Video -tape production, remote, film to tape Worldvision Enterprises Kalvin, Lloyd Krause, Murray Oken, Fred A. transfer, tape to film transfer and video -tape 660 Madison Avenue, New York 10021. Watkins. distribution of syndicated programs. Person- The Rookies (115), Ski Boy (39), Wonders nel: Ted Raynor, Michael Weisbarth, Hugh of the Wild (26), The Mod Squad (124), Ben Viacom Enterprises Hole, Tom Mann, Marilyn Davis. Casey (153), The Fugitive (120), The In- 345 Park Avenue, New York 10022. vaders (43), Combat (152), The Great Ad- Vipro Inc. Andy Griffith (249), Beverly Hillbillies (216), venture (39), Curiosity Shop (17), Breaking 645 N. Michigan Avenue, Chicago 60611. Rock Concert (52) Dick Van Dyke (158), Point (30), New Breed (36), Come Along Family Affair (138), Gentle Ben (56), Gomer Paul Harvey Comments (260), Kup's Show (13), Let's Make A Deal, It Pays to Be Ig- Action Pro -file (34), Carol Mann Pyle (150), Hogan's Heroes (168), I Love (52), Sports norant (39), The Irish Rovers (39), FOR (27), Lucy (179), Perry Mason (245), Petticoat Celebrity Golf Challenge (24). Personnel: The Jackson Five (23), Wonderful Stories of Junction (148), The Most Important Person Howard Christensen, Edward Broman, Don- Professor Kitzel (104), Discovery (103), (66), The Price Is Right (52), The $25,000 ald J. Frehe. Anything You Can Do, Dark Shadows, Pyramid (52), Twilight Zone (17), What's My N.Y.P.D. (49), Twenty -Six Men (87), One Les Wallwork & Associates Line? (260), Wild Wild West (104), Hawaii Step Beyond (94), The Rebel (76), 6255 Sunset Boulevard, Hollywood 90028. Anniver- Five -0 (214), Wild Life In Crisis (52), Dan sary Game, One Man Show (26), The Peo- Animal World (154), Safari to Adventure August (52). Personnel: Lawrence Hilford, ple's Choice (104) Beany & Cecil (78), Fan- (one -hour special), Henry A. Gillespie, William P. Andrews, (104), Touch of Gold tastic Four (19), George of the Jungle (17), Elliott Abrams, Todd Gaulocher, Mort Slak- Death Valley Days, Professor Julius Sumner Harvey Cartoons (170), Jerry Lewis Show off. Miller: The Wonder of Things, Great Ameri- (17), King Kong (78), Lancelot Link, Secret can Adventure Bicentennial (one hour spe- Chimp, Show (34), Magic Clown (60), Milton Jim Victory Television cial plus six half- hours). Personnel: Les The Monster (26), New Casper Cartoons (26), Suite 209, East 45 Street, New York 10017. Wallwork, Dick Hasbrook. The Reluctant Dragon and Mr. Toad (17), Concentration (260). Personnel: James T. Smokey The Bear Show (17), various fea- Warner Bros. Television Victory, Robert J. Kolb. tures and specials. Personnel: Kevin O'Sul- 4000 Warner Boulevard, Burbank, Calif. livan, Neil Delman, Jerry Smith, Colin Camp- VidIstrib 91522. bell, Howard Lloyd, Charles Atkins, Ben 6380 Wilshire Blvd., Suite 1515, Los Angeles The FBI (234), Tarzan (57), Journey! (26), Okulski, John Ryan, Jim Thomson, Scott 90048. Superman (104), F Troop (65), Superman - Moger, Al Hartigan, Scott Towle, Monte Various specials (6), Holiday on Wheels Batman- Aquaman (69), Porky Pig and Lounsbury, Kevin Tannehill. (13), Trick and Treat (130), Funny Company Friends (156), Bugs Bunny and Friends (65), Three Passports to Adventure (52), (100), feature film packages, including Vol- Yongestreet Program Services Wonders of the World (120). Personnel: umes 10 -19 (28 -39 films each), Volume 1 -A 357 North Canon Drive, Beverly Hills, Calif. John P. Ballinger, Rita Cross, Frederick E. (24), Volume 2 -A (22), Tarzan features (32), 90210. Espy, Kenneth W. Hoffman. Starlite 1 -5 (29 -46 films each). Personnel: Hee Haw (26), Off Ramp 20 (26), Personnel: Charles McGregor, Edgar Donaldson, Alvin Alan D. Courtney, Nick Vanoff, Lovullo, The Vidtronics Company Sam Unger, Peter Affe, Sid Cohen, James De- Jerry Franken. 855 North Cahuenga Blvd., Hollywood, Calif. laney. John Louis, Bill Seiler. 90038. Young & Rubicam Adrian Weiss Productions 285 Madison Avenue, New York 10017. 186 North Canon Drive, Beverly Hills, Calif. Lome Greene's Last of the Wild (26). 90210. Personnel: John White. Select first runs (16), Golden Showmanship Group (9), Parade Pictures (14), Impact Group (120), English Classics (63), west- Program Briefs Attention erns (60), Vintage Flicks (24), one -hour documentaries (3), Custer's Last Stand (15), Friedland to head west. MCA -TV has Black Coin (15), Clutching Hand (15), The announced that President Lou Fried - Program Traveler /Northwest West land's base of operations will be moved Traveler (184), Ski (43), Craig Kennedy, Criminologist (26), from New York to Universal City Studios Thrill of Your Life (13), Canine Comments in Los Angeles about midyear in recog- Directors nition of "the importance of the par- (13), Chuckle Heads (150), cartoons (Alice [10], Krazy Kid Karlunes [4], Nursery ticipation of our top television sales Dr. Hie ReiTing, Rhymes [6]). Personnel: Adrian Weiss, management in activities occurring in the the internationally noted Steven A. Weiss, Priscilla Villarica, Cren- Hollywood area." Remaining in New shaw Bonner, Tom Corradine, Ruth Den- York will be Keith Godfrey, executive programming consultant,will mark, A. R. Nunes, Ken Weldon, Robert I. vice president, MCA -TV domestic, and Kronenberg. Ralph C. Franklin, executive vice presi- interrupt his schedule of dent, MCA -TV international. advisory sessions with major Western International Syndication Twenty for 20. Warner Bros. Tele- American broadcasters 8732 Sunset Blvd., Los Angeles 90069. vision, Burbank, Calif. announces new Take Me Home Again (1), School For Speed Volume 20 feature film package of 30 to be in attendance at the (1), Motor Trend, 75 (26), The Music Ma- motion pictures that have been run on NATPE, 8 -11 February 1975. chine. Personnel: Wally Sherwin, Dan Miller, networks has already been sold in 20 TV Bill Gargan, Robert Delgadillo. markets after only one week in distribu- Dr. Ting will be available tion. Package contains such features as WGN Continental Productions for Co. "The Candidate," "Deliverance," "Jere- meaningful consultation 2501 Bradley Place, Chicago 60618. miah Johnson" and "McCabe & Mrs. to certified Program Directors An Evening With Pearl Bailey (1), Phyllis Miller." Package had been bought by all Diller Is A Circus (1), National Farm Digest five ABC-owned stations (wABC -Tv New as a special gratuitous service (13). Personnel: Bradley R. Eidmann, Harry York, KABC -TV Los Angeles, WLS -Tv Chi- on the above specified dates B. Miller, Dale Juhlin, Sheldon Cooper, Jack cago, WXYZ -TV Detroit, KGO-TV San Fran- Jacobson, Don Knautz. cisco) and KTVI(TV) St. Louis: KTRK -TV in the Spanish Suite of the Houston; WXIA -TV Atlanta; KCMO -TV Hyatt Regency Atlanta. With This Ring Kansas City, Mo.; KBTV(TV) Denver: 210 West Main, Manchester, Mich. 48158. KPHO -TV Phoenix; WLKY -TV Louisville, With This Ring (52), Families Must Teach Ky.; KGTV(TV) San Diego; WSYR -TV Syra- Justice, Our American Heritage (14). Per- cuse, N.Y.; wow -Tv Omaha, Neb.; KARK- sonnel: the Rev. Raymond R. Schlinkert. TV Little Rock, Ark.; WNEM -TV Flint-

Broadcasting Feb 101975 AA r:

Can a chief engineer afford to think only like an engineer?

,N,

r

Put a good picture on a TV set. front of his TV set? He doesn't know how many scanning, That's always been the first thing a chief engineer has lines a.studio monitor has or how many his TV Set has. to think abut All he knows is that he sees the news or he doesn't, But it doesn't seem to be the only thing anymore. If there was a fire downtown at 4 o'clock and he' hears Today, more and more chief engineers are thinking about it on the radio driving home, he wants to see it at more and more like station managers 6 o'clock. Instead of hearing about it. Again. They have to. They've got staff meetings to go to, And if one station can get that kind, of news on the they've got equipment to buy, they've got cameramen to air consistently, chances are the guy at home will be watch- keep happy, they've got program directors to ke . happy. ing that one station. Consistently. Now they've got this whole new thing ;ö ectronic And chances are that station will be using the Akai journalism to think about. How can their st on adapt. VTS -150, the portable color videotape system that's being \lost agree the way to do that is with4n of those used by more stations in more states than any other system. little portable color videotape systems. The :o es they If you'd like to find out why, just write us and we'll also agree don't quite stack up to film. send y,pu a brochure. .. Well, we agree too. They don't. Not on a If you'd like to see why, just write us and studio monitor anyway. wé II come and show you.

But what about the guy sitting at home in TM . It's something to think about. 2 i 391áa Óef Arno Blvd Compton. Calif. 90220 Saginaw -Bay City, Mich.; KGMB -TV that played as first -run features in the Honolulu and WPTA(TV) Fort Wayne, early 1960's. Included are two starring Media Ind. Burt Lancaster ( "The Crimson Pirate," and "The Flame and the Arrow "), two On their own. Formation of Rosen /Col- starring Paul Newman ( "The Helen Ford inches up bert Co. as new production- distribution Morgan Story" and "The Left Handed firm in TV syndication was announced Gun ") and two starring Natalie Wood FCC allowance last week by principals Burt Rosen and ( "Bombers B -52" and "The Burning Richard Colbert. Mr. Rosen most rec- Hills"). Among others starring in the $2.6 million ently was associated with David Wolper group are Clark Gable, Sidney Poitier. in number of TV projects. Mr. Colbert Leslie Caron, Maurice Chevalier, Charles for fiscal 1976 was president of Four Star Enterprises. Boyer, Spencer Tracy, Doris Day, Kirk Proposed budget would give Offices will be in New York at 7 West Douglas, Ingrid Berman, Clint Eastwood. commission $49,820,000: 47th Street, in Hollywood at General Peter Falk and Errol Flynn. Broadcast Bureau gets bit more, Services Studios, 1040 North Las Palmas. Cable Bureau loses a little: Company's first market activity will be at `Love' adds. Paramount Television's Love OTP slated for $8 million, this week's National Association of Tele- American Style has been licensed in six public broadcasting $84 million vision Program Executives conference more markets: WNEW -TV New York, in Atlanta. Initial distribution properties: KPLR -TV St. Louis, KTVU(Tv) San Fran- For the FCC, the $349 billion budget Celebrity Sweepstakes, 216 half -hours of cisco, WTAE -TV Pittsburgh, wTco(TV) At- that President Ford sent to Congress last Wrather Corp.'s Lassie and 26 Story lanta and wLvt(Tv) Boston. week means that the fiscal year beginning Theaters. July 1 will be one of little growth -the More overnights. A. C. Nielsen Co. $49,820,000 being requested is only Thematic duo. Vidistrib Inc., Los Ange- will start meter -based TV rating service $2,620,000 more than it is expected to les, has combined two documentaries that in Chicago this fall, presumably with start spend in the fiscal year ending June 30. have similar themes into TV special of new television season in September, Increases are provided for some bureaus, under title: The Onrush of Civilization. offering overnight household ratings re- including Broadcast and Field Operations, One part is "Big Sur -The Dream and ports in addition to regular demographic but the Cable Television Bureau, the the Enigma," produced by Robert Blais- reports monthly. It will be third market youngest and fastest -growing of the bu- dell and narrated by Doug McClure. meter -measured by Nielsen, which has reaus, would actually level off. Second part is "Some of My Best Friends been operating similar service in New The budget would earmark $10,265,000

Are Cannibals," produced by Harry Riv- York since 1959 and in Los Angeles for the Broadcast Bureau, up . from lin. Stations may use package as one two - since 1970. Nielsen officials declined to $9,600,000 in fiscal year 1975, and pro- hour special, or as two one -hour parts. say how many homes would be metered vide for an increase in the number of (New York and Los Angeles samples positions to 425, up from 408. The big- Released for rerun. Warner Bros. Tele- total about 400 each), what rates might gest increase, though, would be in the vision, Hollywood, announces release of be or whether any subscribers have been Field Operations Bureau, for which the "Starlite 6," group of 30 motion pictures pre- signed. budget would provide $12.5 million, up

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WNEW WGR KAKE WEEK KR0r' """ JKS KXJB WCWB KNOP KNBC KMGH KSLA WT JTVD WAAY WSAU KDIX WGN WJAR WTOL KY 'ROC WOLO WWAY KIVA POLICE SURGEON.." 'TVK WVNY KIMA WHAG KYW WHBQ WJKS KX FOR WNAC WSM WTVD W BOOK HIM ATV KOAA WREN WXLT SEASON CKLW WTVN WROC WC 1975-1976 HO KVOA WJCL WCJB SLS WCEE WICU KTVA KRON XETV WTVK w. IN 25 OF THE TOP WEWS WCCB KMTV KOA ;RG WTRF KXMC KTVF WRC KVO, 25 MARKETS.. 3AY KCEN WOAY WHFV THE TOP KD KA WLBKY WSLOS WCEE IN 47 OF )C KNOE KOSA WHMA KTVT WLOS WKRG WIRE 50 MARKETS... INL WDIC KRBC WLFI DTVI WZZM WBAY KCEI' IN 81 OF THE TOP +J KELP KCOY WOWL KSTP KWTV WOC KNC .XR WTWO WBOY WSLA 100 MARKETS... JB KFDX KCMT WBBJ KHOU WTEN WJNL WDI PRIME ACCESS KIRO WKEF KMJ KEL IN 103 Y KTBC KTVN KPLM WAGA WHEN WDXR W-11 TIME PERIODS... ,B KGNC WINK WTVN WOMEN WTVJ WSAZ KDUB KFD, FAVORITE WITH S WKAB KIFI XETV WRTV WGAL KXLY KTBC 18_49... "I KDAM WTAP WCCB WBAL WNEP WRCB KGNG B KMEG KTEN WBRC WLCY KENS KHAS WKAB POLICE SURGEON... E WYEA KRSD WLKY WTNH WESH WCTI KDAM NEW PRODUCTION T KFDM KPLC WLOS KOMO WVEC WCYB KMEG FOR 4TH YEAR... KROC KBIM WZZM WKRC WNEM WANE WYEA WEEK KROG WVIR ACTION DRAMA KTXL KSL WEHT KFDM , WTVQ WGEM WAGM FOR ACCESS TIME. WVTV WFMY WPEC KROC ._ KYTV WBJA WHIZ WNEW WGR KAKE WEEK vJKS KXJB WCWB KNOP KNBC KMGH KSLA WTVQ vvu- /MAC WS WTVD WAAY WSAU KDIX See us at the NATPE JOEL SEGAL, SR. V.P. NETWORK & SYNDICATION MORT ZIMMERMAN, TED BATES & COMPANY 1515 BROADWAY, NEW YORK, NEW YORK 10036 (212) 869 -3131 for fiscal 1975. (Some $5.4 million is The FCC budget in brief earmarked for spectrum- management work and technical studies that will be Following are the major items involved in the FCC budget for fiscal year 1976 submitted done by the Department of Commerce's to Congress: Office of Telecommunications.) Despite Appropriations: 1974 actual 1975 est. 1976 est. Increase the slight increase, however, OTP will have 12 fewer positions next year -48 Congressional appropriation $39,860,000 $46,900,000 $49,820,000 $2,920,000 compared to 60. Add, pay supplemental +295,000 - - - And for public broadcasting, the Add, available from prior year +650,000 +300,000 - - 300,000 President has requested a total of $84 Add, FY 1974 retroactive pay million. Of that amount, $70 million raise +361,379 (including $5 million in matching funds) Less, carry over to subsequent would be allocated to the Corporation year - 300,000 - for Public Broadcasting, which redis- Available for obligation 40,866.379 47,200,000 49.820,000 2,620,000 tributes its funds to stations for operat- ing expenses and for program produc- Distribution of obligations: tion. Congress appropriated $62 million Personnel compensation 29,220,404 33,158,964 34,503,464 1,344,500 for CPB in the current year. Personnel benefits 2,577,603 3,023,546 3,148,000 124,454 But if the President is ready to in- Other obligations 9,042,045 11,017,490 12,168,536 1,151,046 crease the funds for CPB, he is seeking to cut back the amount appropriated for 49,820,000 2,620,000 Total 40,840,052 47,200,000 educational broadcasting facilities. For- Positions and man -years: 2023/1835.1 2020/1951 2111/2010 91/59 mer President Nixon last year had re- quested $7 million in maching grants to help provide equipment for noncommer- Estimates: Personnel cial stations, but Congress appropriated Following shows the distribution by activity of manpower proposed (pos- positions; $12 million instead. Two weeks ago, MY- man -years) for fiscal year 1976: President Ford, in a number of proposed to Congress, asked that 1974 actual 1975 est. 1976 est. Increase "recisions" sent the appropriation be reduced to $7 mil- Activity: Pos FY Pos FY Pos FY Pos FY lion, and his budget request for the Of- fice of Education calls for appropriation I. Commissioners 48 42.8 48 48 48 47 -1 in that amount for 1976. Il. Broadcast 401 357.4 408 387 425 398 17 11 Another $7 million item in the OE Ill. Common Carrier 243 225.4 257 252 260 254 3 2 budget is to support "innovative" chil- IV. Safety & special 212 194.2 244 233 267 249 23 16 dren's television programing. Funds from V. Field 475 457.3 470 459 497 477 27 18 operations that appropriation help in the produc- VI. Research and planning 193 158.4 178 170 190 177 12 7 tion of Sesame Street and The Electric VII. Cable television 102 78.0 107 104 107 104 - - Co. VIII. Support 349 321.6 308 298 317 304 _9 _6 The Department of Justice's Antitrust Total 2023 1835.1 2020 1951 2111 2010 91 59 Division, which has played an increas- ingly active role in FCC affairs, particu- larly in its effort to break up multimedia from about $11 million. And its roster programing of violence and obscenity." combinations, would also be strengthened of permanent positions would increase The original deadline was Dec. 31, under the budget. The President is seek- 470 to 497. from 1974. However, FCC Chairman Richard ing $18,812,000 for Antitrust, $1,437,000 The Cable Television Bureau, which E. Wiley obtained an extension to mid - more than it received in the current a since the broad- has experienced dramatic growth February. And he hopes that fiscal year -enough to increase the num- would held to a its creation in 1970, be casting industry -which he has been ber of positions in the division from 712 total 107 jobs; in terms of dollars, there urging to adopt self- regulatory measures to 748. would be a slight drop, from $2,352,000 -will provide him with something mean- President Ford is not asking for any to $2,320,000. ingful to report to the appropriations more funds next year than Congress In recent years, Congress has been committees, because the House commit- provided this year for the U.S. Informa- generous to the commission, even on oc- tee inserted threatening language in its tion Agency's broadcast service, the casion insisting on appropriating more for report. "The committee is reluctant to Voice of America -$55 million. USIA's the agency than the President requested. take punitive action to require the com- motion picture and television service But in those days, the commission, in re- views the mission to heed the of Con- would also receive the same amount as to congressional prodding, was sponse gress and to carry out its responsibilities," this year -$45 million. But, the radio seeking to recover, through the fees it said, "but if this is what is required to services, whose mission it is to broadcast charged those it regulates, whatever it the achieve desired objectives, such action into Eastern Europe would be strength- spent. as may be considered." That was taken ened. The Board for International Broad- Those days are over. The Supreme a threat to cut the commission's budget. casting, which oversees the operations of Court has ruled that the commission can- The FCC is not the only government Radio Free Europe and Radio Liberty, not legally recover 100% of its expendi- agency of interest to broadcasters getting would receive $65,640,000, an increase tures; it can charge fees reflecting only the additional funds next year. of almost $16 million. direct value to those paying them. With The Federal Trade Commission would that as its guidance, the commission last receive $45,649,000 under the new month adopted a new fee schedule that budget, about $7 million more than the would recover about 35.3% of its fiscal $38,998,000 that it is expected to spend ABC O &O's join 1975 budget, or $16.5 million (BROAD - in the year ending June 30. And con- CASTING, Jan. 20). sumer protection will command almost the refund ranks The commission's budget, furthermore, $20 million of the FTC budget, up from ABC has petitioned the FCC for refunds may become entangled in congressional $17.7 million in the current year. of all fees paid by its owned- and -oper- concern about sex and violence on tele- The Office of Telecommunications ated stations under the 1970 fee sched- vision. Last year, that concern led the Policy -which last month was tentatively ule, despite the commission's recent de- House and Senate Appropriations Com- marked for extinction (BROADCASTING, cision that only cable fees would be re- mittees to direct the commission to re- Jan. 20) -would receive $8,962,000 un- funded (BROADCASTING, Jan. 27). port on steps it has taken or plans to der the President's budget, $512,000 Following the FCC's decision not to take to protect children from "excessive more than Congress appropriated for it refund broadcast fees, several broadcast-

Broadcasting Feb 10 1975 68 For five years television audiences looked forward to two things a on Friday night... the weekend and "The Brady Bunch."

i

Every Friday night In fact, THE BRADY for five years BUNCH is the number over 26 million viewers, one situation comedy to of which 85% were under come off the 1973 -74 50, gathered round the network season for set to watch their favorite syndication in reaching family -THE BRADY young women in both BUNCH. It became a 18 -49 and 18 -34 age national habit. America categories. was hooked on the Now for the first time laughter and warmth and THE BRADY BUNCH is great entertainment. So available for syndication much so that on an from Paramount average over their five Television Sales for year history on the Fall '75. 117 half -hour ABC -TV network, episodes in color, they'd THE BRADY BUNCH be great as a strip show. reached more females We look forward to 12 -34 than its competition. hearing from you. Furthermore it was the But hurry. If you're above average primetime backward about calling, sitcom series in reaching it's your competition the larger and more who'll be looking forward affluent households. to those great week -ends.

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JOIN US IN SUITE 1736 OF THE HYATT REGENCY HOTEL DURING THE N.A.T.P.E. ers filed suits in the U.S. Court of might choose to bypass that route and there, another of the companies affected Claims, and the National Association of base its fight on one or another of the by the divestiture order. Broadcasters filed with the appeals court individual cases. However, NCCB apparently won were in at (BROADCASTING, Feb. 3). But, he added, if the rulemaking were again; its papers stamped in the fourth cir- The ABC petition reiterated other to be upheld in court, and the commis- 2:48 p.m.; the papers broadcasters' views that the FCC's de- the court's decision to the cuit, a few minutes after 3 p.m. Then, for sion applied Lloyd filed again, cision to refund only cable fees was not cases the department has brought, its insurance, NCCB's Mr. a the in accord with the more fundamental chances of winning, at the commission when he actually obtained copy of and was able to attach it to decision handed down by the Supreme or in court on appeal, would be less document Court in overturning the 1970 fee sched- likely. "It would work out that if we don't his filing. That was at 3:53 p.m. ule. ABC also pointed to a refund case appeal the rulemaking, we'll have more brought by New England Power against trouble," he said. the Federal Power Commission, in which Private attorneys and other observers all fees encompassed by the court's de- believe the commission will use the cross - President takes cision were "fully and promptly" re- ownership decision as a basis for reject- turned. ing most, if not all, of the petitions a two -way chop Justice has filed. The commission's new policy requires the breakup only of at educational "egregious" cases of local media monop- funds What's Justice oly. And the commission in its order says broadcasting now it will consider designating renewal ap- Ford offers FY '76 budget that is to do plications for hearing on concentration of $5 million under '75's $12 million, control of media grounds only "on a adds request that same amount on crossownership? showing of economic monopolization be canceled out in current year warrant under the Though not happy with FCC's order, that might actions department faces several complexities Sherman Act." The White House and Congress may be One to Justice in decision on tactics to use other option available headed for a confrontation over the funds is the antitrust suit it could file against the government will make available to The big question left hanging last week one or more of the combinations it is educational broadcasting for facilities. seeking to break up. However, as one in the wake of the FCC's decision in the President Ford in the budget for fiscal proceeding was official put it, that would require "an 1976 that he sent to Congress last week media -crossownership re- what the Justice Department would do in enormous amount of the division's asked it to appropriate $7 million in is the rea- response. sources." That cost, he noted, matching funds for the acquisition and The National Citizens Committee for son the department prefers to appear installation of equipment for educational Broadcasting, which feels the commission before regulatory agencies. stations (see page 66). did not go far enough in what it did, and As for the race to the courthouse - This would be a drop of $5 million two newspaper- broadcast combines and spurred by a desire to have a particular from the amount Congress appropriated one newspaper group that feel it went court hear the appeal -that appears to for the program for fiscal 1975. But what too far, have already raced- literally- have been won by NCCB. Indeed, it was causing concern in some corners of to various courthouses with notices of seems to have won two races that were Washington was a message the President appeals. run, both by a total of less than 10 had sent to Congress on Jan. 30 asking Whether Justice, where Antitrust Di- minutes. a "rescission" of $5 million of that $12- vision officials have expressed disappoint- NCCB's attorney, Frank Lloyd, filed million appropriation. ment over the commission's order, will a notice of appeal in the U.S. Court of Nor was that all. As part of his ex- follow suit remains to be seen. But it is Appeals in Washington on Jan. 28, planation for the request -which must be unlikely that the department will do shortly after the commission issued its approved by both Houses of Congress - nothing. news release announcing the action. The the President said "the reduced level is a The commission's decision to ban the court clerk stamped the appeal 4:14 p.m. step toward phasing out Office of Educa- formation of new newspaper- television Meanwhile, in Richmond, Va., an at- tion support of broadcast facilities." and newspaper -radio combinations in the torney for Ogden Newspapers of Wheel- The congressional reaction was prompt same market and to require the breakup ing, W. Va., which owns no stations but and came from Representative Torbert of only 16 crossownership situations that feels aggrieved by an order that prevents H. Macdonald (D- Mass.), chairman of amount to local monopolies falls far short it from acquiring any in cities where it the Communications Subcommittee. He of the department's proposal that all operates newspapers, was also filing a wrote Representative George H. Mahon existing newspaper -television combina- notice of appeal. The clerk of the appeals (D- Tex.), chairman of the House Ap- tions in the same market be broken up. court for the fourth circuit stamped the propriations Committee, expressing the But appealing from the commission document in at 4:15 p.m. hope that the committee will reject the order is not the only option available. The next day, an attorney for one of requested rescission "unless a more de- The department, in an effort to prod an the nine companies affected by the com- tailed justification" for it is submitted and apparently reluctant commission to act mission's order aimed at newspaper -radio indicating he might feel it necessary for in the rulemaking proceeding, which was monopolies-it owns the Norfolk (Neb.) his subcommittee to hold hearings on the initiated in 1970, filed a series of peti- Daily News and WJAG -AM -FM Norfolk - matter. tions to deny-eight in all- against the filed a notice of appeal in the appeals He also wrote to Roy Ash, director of renewal of stations affiliated with news- court for the eighth circuit, in St. Louis. the Office of Management and Budget, papers in the same market. And the de- Meanwhile, however, commission at- requesting information on the adminis- partment might simply try to change the torneys told the parties their pleadings tration's plans for the facilities program commission's course through those peti- were premature; that the time for filing and demanding to know why Congress tions-either at the commission or in notices of appeal did not begin to run had not been notified of what "is ap- court if the commission rejects the peti- until the text of the order in question was parently a major change of policy on the tions. released. So on Friday, when the order part of the administration." However, as one department official was issued, NCCB and Ogden attorneys The proposed rescission and the refer- explained it last week, Justice lawyers raced back to the courts of their respec- ence to a phase out of the facilities grants and officials have a number of interlock- tive choices, with amendments to their program apparently had their genesis in ing questions to consider. Appealing a appeals. This time, a notice of appeal by OMB. A spokesman for the Office of, regulatory agency's rulemaking would a new entrant was filed along with Og- Telecommunications Policy, which is present the department with a more dif- den's papers; it was in behalf of the usually involved in White House de- ficult task than would an adjudicatory company owning WHIS- AM -FM -TV Blue- cisions on public broadcasting matters, matter, he indicated. So the department field, W.Va., and the Daily Telegraph said OTP was caught by surprise and was

Broadcasting Feb 10 1975 70

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400 South Beverly Drive PERFORMERS FROM: UNITED STATES CANADA GREAT BRITAIN Beverly Hills, California 90212 (213) 277 -7444 AUSTRALIA SPAIN ITALY HUNGARY SWEDEN BELGIUM 485 Madison Avenue JAPAN THE NETHERLANDS GERMANY FRANCE NORWAY New York City, New York 10222 (212) 421 -4444 CZECHOSLOVAKIA AUSTRIA SWITZERLAND MEXICO "dismayed at not being consulted." An eliminate the facilities program and, if so, cation has tentatively scheduled a hear- official at the Office of Education said how does OMB propose that the "phasing ing on several recision requests concern- OE was not consulted. out" take place? ing it during the week of Feb. 17. The President Ford, in his recision mes- Why wasn't Congress notified about Senate appropriations subcommittee has sage, justified the request for a $5 mil- "what is apparently a major change of not yet set a date for its hearing. lion reduction in the appropriation on the policy ?" ground that the facilities program already Has OMB, OTP, OE or any other provides more than 80% of the nation executive agency made a determination Changing Hands with television coverage and more than as to whether the federal responsibilities 65% with full- service public radio cov- under the program will be assumed by Announced erage. "At a $7- million level," he said, the states, the localities or the stations The following broadcast station sales "an emphasis on the replacement or up- involved? were reported last week, subject to FCC dating of equipment will be made while Representative Macdonald also noted, approval: coverage goals are achieved." in his letter to Representative Mahon, OE had originally set 90% of the that the recision would leave the ap- WHLW(AM) Lakewood, N.J.: Sold by country as a coverage goal. However. propriation for 1975 at a far lower level Mid State Broadcasting Co. to Rodio the OE official last week said 80% is now than that the Communications subcom- Mid -State Inc. for $410,000. Principals regarded as "a more realistic figure." mittee had originally approved in an in seller, Seymour Abramson, Del Shar- Representative Macdonald's contcn'ion authorization bill. The subcommittee had butt and Mel Lieberman, have no other that the administration has apparently approved a measure providing for $30 broadcast interests. Mr. Sharbutt is an- changed its policy on facilities grants is million; but Congress later appropriated nouncer with Mutual Broadcasting Co.; based on legislation the Ford White $12 million. Mr. Abramson has retail business in House endorsed late in the last session. "It is my feeling that the er't'- ational Lakewood, and Mr. Lieberman is with The bill, which died in committee but broadcasting facilities program will have RCA in Cherry Hill, N.J. Buyer, Jim was expected to be reintroduced in the to be drastically curtailed, resulting in Rodio (100 %), owns WRDI(AM) Ham- new Congress, provided for a five -year the loss of support for many fine, non- monton and WRDR(FM) Egg Harbor, authorization for the facilities program. commercial educational broadcast sta- both New Jersey. WHLW is daytimer on "If the administration has in fact tions throughout the country," he said. 1170 khz with 5 kw. Broker: Blackburn changed its position on this program," According to the President's budget for & Co. Representative he said in his letter to fiscal 1976, the $7 million being request- WDKD -AM -FM Kingstree, S.C.: Sold by Mahon, "I feel it is the responsibility of ed for in that year would pro- facilities Santee Broadcasting Co. to John David- our committee to review this matter vide for three new educational activating son for $300,000. Principals in seller is and new educational radio thoroughly before any final action television six are W. H. Cox, C. G. Bass, David E. expanding 10 taken." stations and upgrading and McCutchen and Charles Walker (25% letter Ash, and educa- And in his to Mr. Repre- educational television seven each). Messrs. Cox and Bass have inter- sentative Macdonald asked three ques- tional radio stations. ests in local oil distribution firm. Mr. The House appropriations subcommit- tions: McCutchen is general manager at WDKD - Does the administration plan to tee with jurisdiction over Office of Edu- AM-FM; Mr. Walker is sales manager. (Santee took over ownership of WDKD in 1964 after FCC stripped former owner, E. J. Robinson Jr., of license [BROADCAST- FEATURED By ING, March 23, 1964] on grounds of in- adequate supervision of broadcasts by AMERICA'S OUTSTANDING Mr. Walker, who in 1963 was convicted of broadcasting indecent language and MEDIA put on five years probation. In 1970 Mr. BROKER Walker returned to WDKD as salesman, later acquired his 25% equity. He will remain as sales manager under new own- ership.) Mr. Davidson, the buyer, has in- terest in WLOP(AM)- WIFG -FM Jesup, Ga. WDKD is full time on 1310 khz with 5 kw; MIDWEST FM wn?o is on 100.1 mhz with 3 kw and antenna 205 feet above average terrain. Broker: Chapman Associates. $300,000 WARV(AM) Warwick, R.I.: Sold by Sconnix Group Broadcasting Inc. to Three East Communications Co. for Under developed Class C 100 kw stereo FM facility $140,000. Principals in seller are Scott R. McQueen and Randall T. Odeneal, located in rich market of over 265,000 population, in- who also own wcvR(AM) Randolph and cluding college town. Absentee owned, excellent owner - WCFR -AM -FM Springfield, both Vermont. Principals in buyer are Donald A. Brown, operator situation. 29% down payment and terms to former program director at WRNL(AM) qualified buyer. Richmond, Va., and James B. Bocock, general manager, WRNL(AM)-WRXL(FM) Richmond. WARY is daytimer on 1590 khz with 1 kw. Broker: Keith W. Horton Co. KAWT(AM) Douglas, Ariz.: Sold by BLACKBURN& CO M PA N Y, I N C. Hillcrest Broadcasting Co. to Mr. and Mrs. A. Russel Walker for $137,600. RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS Sellers, Herb and Jacqueline Newcomb, have no other broadcast interests. Mr. WASHINGTON. D.C. CHICAGO 60E01 ATLANTA 30381 BEVERLY HILLS 90212 Walker is vice president of Savalli- Gates, 20006 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd New York, radio and TV rep firm. Mrs. 1725 K Street. N W. (312) 346.6460 Suite 510 (213) 274-8151 Walker was formerly announcer with 331.9270 (404) 892-4655 12021 75-9) WMBH(AM) Joplin, Mo. KAWT is on

Broadcasting Feb 10 1975 72 1450 khz with I kw day and 250 w The sale would have removed the barrier night. Broker: Hamilton- Landis Asso- to Globetrotter's plans to buy wNUS and ciates. A sudden shift its FM affiliate, and to move the black - oriented format which had been success- Approved of ownerships ful on the 1 kw day, 250 w night WVON The following transfers of station owner- in Cicero (so successul that Globetrotter ship were approved by the FCC: in Chicago radio paid $9 million for the station four years ago) to wNUS, which operates with 5 kw WYLD(AM) New Orleans: Sold by Globetrotter turns in license day and night on 1390 khz. FCC rules Rounsaville of New Orleans Inc. to Peter- for station it bought for $9 million prohibit the ownership of two stations in son Broadcasting Corp. for $970,000. to clear move to better facility the same service in the same market. The Principal in seller, Robert W. Rounsaville FCC last October had approved the trans- WFUN(AM) (100 %), owns South Miami, At 4:30 p.m. last Wednesday. wvoN(AM fer of WNUS -AM -FM subject to Globe- WDAE-AM -FM WBJW(AM) Tampa, Winter Cicero, III., went silent. But listeners trotter's disposing of WVON. But the com- Park, WBJW -FM Orlando and WMBR- twisting the knob would have picked up mission last month said it could not ap- (AM) Jacksonville, all Florida, WCIN- WVON -oriented programing the black - prove the WVON sale without a hearing (AM) and wvoL(AM) Berry would have heard the station Cincinnati and indeed on a host of issues -including alleged Hill, Tenn. Principal in buyer is Jon C. identified as wvoN -at that point on the misrepresentations and lack of candor- Peterson who has interests in outdoor heard the dial where they had normally involving Latino American ( "Closed Cir- advertising, electric sign manufacturing good music of WNUS(AM). cuit," Feb. 3). and a camp ground in Orlando, Fla. WNUS's The emergence of WVON on By then, time had become a factor. WYLD is on 940 khz 10 kw day with frequency was the result of a license The Globetrotter- McLendon contract and 500 w night. switch, the likes of which have seldom if permitted either party to cancel after WNLK(AM)- WDRN -FM Norwalk, Conn.: ever been recorded at the FCC. Jan, 31. The Globetrotter- Latino Amer- Sold by Norwalk Broadcasting Co. to For openers, the switch involved ican contract was already subject to can- Hanson Communications Inc. for $700,- Globetrotter Communications' surrender cellation. And McLendon was making it 050. Principal in seller is estate of late to the FCC of a perfectly good license clear it was anxious to close soon; in James C. Stolcz, which also owns wBUx- for WVON and Globetrotter's closing with fact, the corporation was in no mood to (AM) Doylestown, Pa. Principal in buyer McLendon Corp. of a deal to buy WNUS- extend the contract long enough for is Michael F. Hanson 11, former director AM-FM for a price that was $900,000 less Globetrotter to find another buyer for of news and public affairs for WRVR(FM) than the $4,450,000 that an original con- WVON. New York. WNLK is on 1350 khz with tract between the parties called for. So the new arrangement was arrived I kw day and 500 w night. WORN -FM is The unorthodox behavior was the at. Globetrotter notified Latino American on 95.9 mhz with 3 kw and antenna 130 means hit upon to resolve a dilemma their contract was canceled, then turned feet above average terrain. Consultant to growing out of Globetrotter's inability to in its license for the station. And, to buyer: George Romano. Broker: Hamil- sell WVON to a purchaser it had found. make it easier for Globetrotter to absorb ton- Landis Associates. Latino American Broadcast Systems Inc. the $1.2 million lost in the scuttled sale, Other sales approved by the FCC in- clude: KATY(AM) San Luis Obispo and KzoN(AM) Santa Maria, both California; WGTX(AM)- WQUH(FM) DeFuniak Springs and wTNT(AM)- WOMA(FM) Tallahassee, both Florida; KRCB(AM)- KQKQ -FM Coun- cil Bluffs, Iowa; WFLY(FM) Troy, N.Y.; KSDN(AM) Aberdeen, S.D., and KRAY- OPPORTUNITY IN PARADISE (AM) Amarillo, Tex. Powerful and low dial position. One of the best in the State of Hawaii, and located in an unusually healthy A delay for Allbritton Opponents of proposed transfer get growth market. Absentee -owned, only at a breakeven extension to Feb. 27 for FCC filings point. High profit opportunity for owner -operator. Washington Star Communications Inc. and Texas banker Joe L. Allbritton suf- Priced at $285,000 fered a setback last week in their effort to obtain swift FCC approval of Mr. All - including valuable real estate. britton's proposal to acquire de facto con- trol of the company. The commission Terms available. staff granted a delay -until Feb. 27 -to opponents of the transfer to file addi- Contact: John H. Bone, San Francisco Office tional pleadings in the proceeding. The sale would include the Washington Star - News, WMAL- AM -FM -TV Washington; WLVA-Tv Lynchburg, Va.; and wctv(Tv) Charleston, S.C. ç:!%tZ ke I kJ4ici12GY/' John McGoff, the Midwest newspaper INC. publisher who wants to acquire the Star- News, and a local group, in one petition, America's most dynamic and experienced media brokers. and three citizen groups in another, said they needed additional time to review the WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 -3456 answer to their initial petitions to deny. Star Communications and Mr. All- CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 britton said that swift approval of the DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 transfer is essential in view of the heavy losses the newspaper is suffering -$7.7 SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 million last year -resulting in a need for an infusion of the capital that Mr. All- Brokers of Newspaper, Radio, CATV 8 TV Properties britton has said he will provide.

Broadcasting Feb 10 1075 73 McLendon lowered the price for its AM opposed the assignment (BROADCASTING, for Mr. Benny. Mr. Wilson is still in the and FM from $4,450,000 to $3,550,000. Oct. 28, 1974). business, doing a daily half -hour TV talk Globetrotter would even receive addi- Cascade's opposition to the transfer show for KMIR -TV Palm Springs, Calif., tional balm if the commission accepts a was as a "party -in- interest," based on its produced, incidentally, by his wife. suggestion the company offered along proposed purchase of KBIF(AM) Fresno. Plans for Monday afternoon at the with its surrendered license. It asked for Cascade charged that N. James Patter- convention call for a presentation on the permission to hold on to the surrendered son Jr., one of New Life's principals, had future of television programing. Its par- license -although without operating the concealed his interests and associations ticipants arc yet unannounced. President station -until a new application for the with other broadcast stations. Cascade Ford has been invited to speak Wednes- 1450 khz facility can be processed. And also alleged that New Life had failed to day, but the NAB spokesman said the Globetrotter has a prospective buyer- - disclose fully its format proposal, failed schedule can be reworked to accommo- multiple owner Lotus Communications to properly ascertain the community's date the President at any time. Corp., which has offered $850,000 for the needs, and failed to demonstrate its fi- A new detail at this year's convention station. nancial ability to acquire and operate is the dropping of the 8 a.m. "early bird" Spokesmen for Globetrotter noted that KIRV. sessions. These traditional workshops are the commission has been faced with long The commission said that Cascade was being moved up into the body of the and costly comparative hearings when not a party in interest since it had not morning's program. frequencies in major markets became filed an FCC application to acquire The Broadcast Engineering Confer- vacant. The fight over KRLA(AM) Los KBIF, but merely had signed a purchase ence, which will run concurrently with Angeles, for instance, is still under way, contract with the receiver of the station. the NAB convention in Las Vegas, has more than 10 years after the owner was Any claim of potential economic injury booked Hans M. Mark as its Monday denied a renewal of license. by Cascade was too "remote and specu- luncheon speaker. Dr. Mark, as director lative" for the commission to consider of the National Aeronautics and Space as a formal opposition, according to the Administration's Ames Research Center FCC. The commission, however, said it at Moffett Field, Calif., directed the CBS won't sell time would consider the merits of Cascade's Pioneer IO space probe which sent the arguments as an informal objection. first pictures of Jupiter back to earth. to Republicans, On the allegations, the commission and the Pioneer II, which also photo- NBC will, ABC unsure said that Mr. Patterson's explanation of graphed Jupiter. omissions from the assignment applica- The NAB has signed a record 173 Network answers vary to GOP requests tion were "reasonable" and required no exhibitors, who will occupy a record for prime -time image -building effort further hearing. With regard to the for- 72,000 square feet of floor space at the mat- ascertainment- financial issues raised convention. The differences in policies at the three by Cascade, the FCC found no sub- television networks are pointed up by the stantial question that would require ad- varying responses they made to the Re- ditional investigation. Sponsor -ID rule publican National Committee for the KIRV is being sold by Henry Nagel purchase of three half -hours of prime Jr. New Life's principals in addition stays lifted for time. to Mr. Patterson are Dan W. Jantz and had time for nonprofits' spots The committee sought Dennis L. Klassen (BROADCASTING, Aug. telecasts in May, June and July as part 26, 1974). The FCC has postponed until July 1 the of an effort to rebuild the party's image effective date for cancellation of waivers following the Watergate scandal. CBS - of its sponsorship identification require- TV rejected the request, saying it is a ments granted to several state broadcaster form of "ideas" advertising and adding NAB Las Vegas associations. that the network sells time only for The waivers permit stations to log as goods, services, political candidates and quickly taking shape noncommercial those spots that associa- issues that are on the ballot. The network, Working sessions to be emphasized; tions process and distribute for non- for example, sold five minutes of time FCC panel will once again appear profit organizations even though the asso- last Thursday (Feb. 6) from 10:55 to 11 ciations receive contributions from some p.m., to Senator Henry M. Jackson (D- This year's National Association of Broad- of the organizations involved. The com- Wash.) because he intended to announce casters convention in Las Vegas April 6 -9 mission, in originally granting the waiv- his candidacy for the Presidency in 1976. will feature less "formal" programing and ers, said the public interest did not re- In contrast, NBC -TV offered to sell focus more on "nuts- and -bolts operation- quire that the public service announce- the Republican committee a single half - al problems," according to an NAB ments be logged as commercial, but hour period on July 1 (10:30 -11 p.m.). spokesman. warned the associations not to discrimi- ABC -TV has not yet made a decision Plans for the convention program were nate between organizations making dona- and a spokesman said the network plans beginning to jell last week, and promi- tions and those that did not. An FCC to discuss the committee's proposal with nent among them was a revival of the inquiry into how the waivers were being its members. FCC panel discussion, which is scheduled used found that contributors in some Both ABC and NBC said they con- for Wednesday morning, April 9. The states were being given preferential treat- sidered political advertising acceptable panel, missing from the convention pro- ment and that much of the money re- under their rules, but stressed the avail- gram for the past several years, will fea- ceived by the associations was used for ability of time in evening hours was a ture FCC Chairman Richard E. Wiley their general operating expenses, rather main drawback. An ABC official said and Commissioners Benjamin Hooks, than in assisting nonprofit groups. The also that the network would have to sell Robert E. Lee, James Quello and Abbott commission therefore ordered last year an equal number of half hours to the Washburn. Mr. Wiley also will be the that waivers would be rescinded next Democratic Party, if it should request it, featured speaker at the joint manage- March 1. and that would add up to a total of six ment -engineering luncheon Tuesday. The FCC's recent action to postpone half-hours for political time. The convention will open Monday, the cancellation for four months came April 7. with a "state of the industry' in response to petitions filed by 13 state address from NAB President Vincent broadcaster associations which requested Wasilewski, to be followed by presenta- permission to continue to accept contri- Fresno AM sale cleared tions of the 1975 Distinguished Service butions under specified conditions. Ba- The FCC has granted the $147,500 as- Award to George B. Storer Sr., chairman sically, the petitions sought a return to signment of Kutv(AM) Fresno, Calif., of Storer Broadcasting Co., and a special the waivers, as long as the associations from Katy Radio Inc. to New Life award to the late Jack Benny. To accept abide by the standards initially set down Enterprises Inc., and dismissed a peti- Mr. Benny's award, the NAB is trying by the FCC. Most of the associations tion by Cascade Broadcasting Corp. that to get Don Wilson, long -time announcer suggested that they themselves would

Broadcasting Feb 101975 74 police member stations to make sure no tion to revoke, last week accused Starr further abridgements of the commission's of "acts of bad faith" and "failure to Media Briefs order take place. serve public needs and interests." It also The FCC said it chose to delay cancel- charged that Starr apparently never in- Complaints up. FCC received 7,365 ing the present waivers so that it might tended to honor a pledge, made at the complaints from public during December have time to consider fully the petitions time it acquired the station in 1973, to -increase of 3,561 over previous month. submitted by the state associations. retain its classical music format. Over 4,000 complaints, all preprinted Starr has contended that heavy losses, postcards though variously signed, were The siege incurred despite intense efforts to in- addressed to "liberal bias" in TV network guns again crease the station's profitability, forced news and networks' "news monopoly." are trained on WQIV it to abandon classical music for rock. Effort was attributed to organization. Citizen group that lost battle The guild, however, says that Starr in- Young Americans for Freedom. Other tended the over format at transfer time wants from beginning to retain the individual complaints on TV news sug- classical to get in early licks on renewal music format for one year "and gested too much doom and gloom on then change to a more profitable format." network newscasts. A citizen group that opposes Starr Broad- The guild, in a related action last More Parks papers. Park Newspapers of casting's format switch at WQIV(FM) week, asked the commission to prevent Florida Inc. has purchased Brooksville (formerly WNCN) New York from classi- Starr and the WNCN advisory committee (Fla.) Sun -Journal about $550,000. cal music to rock returned to the attack from destroying a list of 20,000 citizens for Roy H. Park owns Park Newspapers last week, with a petition to deny the sta- who pledged and donated $500,000 to tion's renewal application. the "Save WNCN" campaign. The funds chain: Daily Sun (Warner Robins, Messenger The petition reflected considerable were received in response to what Starr Ga.); Journal (Manassas, Va.), and Sun & (Rock- eagerness. New York stations filed their said was an effort to continue the WNCN Union Journal port, N.Y.). Mr. Park also owns through renewal applications only last week, and format on another station in New York. his broadcasting subsidiary wBMG(Tv) the deadline for petitions to deny is not The guild, which has charged that the Birmingham, Ala.; WERC(AM) Duluth until May 1. effort was not sincere, said it wants to and KRSI -AM -FM St. Louis Park, both However, the group -the WNCN Lis- contact those on the list. "We think Minnesota: wuTR(TV) Utica, N.Y -; teners Guild -had previously asked the they'd be interested in our efforts," said WNCR- AM -FM -TV N.C.: KWJ.r- commission either to revoke the station's Robert Schack, president of the guild. Greenville, (AM)-KJIR (FM ) Portland, Ore.; WNAx- license or direct Starr to file an early Starr has notified contributors that it (AM) Yankton, S.D.; WDEF- AM -FM -TV renewal application so that the group's will return all contributions and pledges. and WJHL -TV Johnson City, complaints against the station could be And the Listeners Guild says it fears Chattanooga examined. Starr will destroy the list once the con- both Tennessee: WTVR- AM -FM -TV Rich- The guild began its fight in Septem- tributions have been returned. mond and WSLS -TV Roanoke, both Vir- ber when Starr announced its plans. The The guild's petition to deny is proba- ginia. Seller, publicly traded Gannett Co., change occurred on Nov. 7, 1974, after bly not the only one WQIV is likely to publishes 50 daily newspapers in 17 states the guild failed in an effort to obtain a face. Another citizen group that opposed and owns WI4EC -Tv Rochester. N.Y., and court injunction. the format change -Classical Radio for WRJR(AM) Marietta and WMWM(AM) The guild, as it did in its earlier peti- Connecticut -is also expected to file. Wilmington, both Ohio.

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Broadcast mg rob 10 1975 75 would follow the recommendation of the (BROADCASTING, Feb. 3), the FTC said. Broadcast Advertising Military Personnel Subcommittee, which The comment record is expected to re- he said would have jurisdiction. Mr. main open at least another 60 days be- Hebert is a member of that subcommit- yond the original Feb. 5 deadline. Schweiker again tee; Representative Lucien Nedzi (D- Mich.) is its chairman. Although Rep- attempts to end resentative Hebert has been removed Radio -TV carry from his powerful station as chairman discrimination of Armed Services, some broadcasters a new load still anticipate a fight to win a portion Infusion of advertising against radio -TV of the military's funds for military re- from air freighters is noted cruitment advertising. A spokesman for recruitment ads the National Association of Broadcasters Air freight companies are taking to broad- voiced concern about a "lingering in- cast in increasing numbers, hopping Senator introduces bill allowing fluence" Mr. Hebert might have with the armed forces to use all media; aboard radio and television to build up Pentagon. higher visibility for their services. chances in House improve since Senator Schweiker's bill says that deposition of powerful Hebert Emery Air Freight Corp., New York, nothing in any act of Congress shall regarded as the largest company of its be construed as prohibiting the armed kind, has started its first regular use of Legislation to permit the military to use forces from using any particular medium radio and television for recruitment ad- broadcast with a spot TV campaign in for recruitment advertising. New York, Chicago and Los Angeles, vertising was introduced in the Senate An aide to the senator said Mr. last week by Senator Richard Schweiker and spot radio in Boston, Cleveland, At- Schweiker intends to amend the 1976 lanta, San Francisco, St. Louis, Kansas (R -Pa.). military procurement authorization bill The Schweiker bill (S. 518) is a re- City, Detroit. Milwaukee, Indianapolis, with the same language, if the issue is Houston and Hartford, Conn., and in the statement of legislation that passed the not taken up as separate legislation. Simi- Senate but died in a conference with spot -radio cities, a spot TV schedule is lar efforts in the past have always come set to begin in March. the House in 1972. The senator said in from the Senate and have never been a statement accompanying the new bill Emery and its agency, Della Femina, taken up in House committees or on the Travisano & Partners, New York, tested that he revived it because "to deny the House floor. Department of Defense the flexibility of broadcast last fall with a spot TV effort paid radio and TV advertising to seek in Denver, Minneapolis and Charlotte, N.C. Surveys conducted before and after recruits is shortsighted and discrimina- FTC more time tory against broadcasters." gives the test showed that awareness of Emery 59 There is no law that prohibits the De- The Federal Trade Commission has ex- had increased from 35% to %. fense Department from using radio and tended the closing date for accepting Emery's TV and radio campaign is de- television for its recruitment advertising. written comments on the proposed nu- signed to reach occasional users of air But observers say it has been reluctant to tritional advertising rule for an "indefi- freight rather than regular shippers request funds for radio and TV because nite period," pending promulgation of reached by the business and trade press. of vehement opposition from former new rules of procedure for trade regula- Another first -time flier with TV is House Armed Services Chairman F. Ed- tion proceedings. Federal Express Corp., Memphis, which ward Hebert (D -La.). But Mr. Hebert The new rules are necessary because launched a spot effort two weeks ago in was deposed as chairman of that com- of the FTC Improvement Act, signed 27 markets including Chicago, St. Louis, mittee by the House Democratic caucus into law in January, which among other New Orleans and Kansas City, Mo. in January. things permits limited rebuttal submissions Through Carl Ally Inc., New York, Fed- Representative Melvin Price (D- III.), and cross -examination by participants in eral has budgeted about $1.2 million for newly elected chairman of the House rule proceedings, heretofore not per- a campaign (including newspapers), of Armed Services Committee, told BROAD- mitted. which about 65% is in TV. CASTING last week that if legislation is The decision to extend the comment Ally has created a campaign tailored to introduced in the House to permit the deadline on the proposed food ad rule each market ( "Kansas City, You've Got armed services to use radio and TV, he was in response to "numerous" requests a New Airline "). Its thrust is to build up awareness of Federal among air freight prospects and to convert them to use of the company's services. BAR reports television- network sales as of Jan. 26 A newcomer to the field, Butler Inter- ABC $49,947,100 (29.6%); CBS $58,641,000 (34.7%); NBC $60,338,600 (35.7%) national Corp., Paramus, N.J., has been Total Total advertising the "Butler Avpak" since minutes dollars November on New York AM stations week - week ended ended 1975 total 1975 total 1974 total WCBS, WNBC, WINS, WOR -and on WPAT- Day parts Jan. 26 Jan. 26 minutes dollars dollars (AM) Paterson, N.J. Its agency, Fried - lich, Fearon & Strohmeier, New York, Monday- Friday has developed an aggressive copy theme, Sign -on -10 a.m. 103 $ 628,200 317 $ 1,992,200 $ 1,291,400 stressing the financial advantage of using Monday -Friday "Avpak" and naming its competitors. 10 a.m.-6 p.m. 974 9,816,100 3,377 37,764,000 33,398,900 Saturday- Sunday Business Briefs Sign -on -6 p.m. 272 3,972,600 1,066 19, 263, 600 17, 596,700 Monday-Saturday Rep appointments. WJIB(FM) Boston: 6 p.m. 7:30 p.m. 98 2,395,600 363 9,614,700 9,084,500 The Christal Co., New York KNAC(FM) Sunday Long Beach, Calif.: Walton Broadcasting 6 p.m.-7:30 p.m. 22 615,500 67 2,017,700 2,298,600 Sales, Chicago. Monday- Sunday In the family. J. Walter Thompson, 7:30 p.m.-11 p.m. 391 24,054,400 1,467 86,949,400 91,374,200 agency for Ford cars, has established for all its U.S. em- Monday- Sunday $100 rebate program ployes who buy Fords this year. Leo 11 p.m. -Sign -off 175 3,500,300 637 11,325,100 7,446,200 Burnett, agency for Oldsmobile, is offer- Total 2,035 $44,982,700 7,288 $168,926,700 $162,490,500 ing same deal in that line for cars pur- Source: Broadcast Advertisers Reports chased before Feb. 28.

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For further information and /or demonstration, call or write. IKEGAMI ELECTRONICS INDUSTRIES INC.OF NEW YORK 35 -27 31st Street, Long Island City, New York 11106 /Telephone: (212) 932 -2577 proximately 250 people would be work- Broadcast Journalism® ing on NNIS. Of those, Mr. Tornabene estimated that perhaps about 50- includ- ing all the top people -would be drawn No. 2 network from existing NBC personnel, with the rest to be hired from outside. Officials disclosed later that Roy Wet- for NBC Radio zel, an executive in the NBC News elec- tion unit who has had extensive back- ground in local radio and TV news, and to be all news who they said helped design NNIS, will was With target of 75 of top -100 markets be director of the service. He in at outset, Thayer sets out to sell news at WTOP -AM -TV Washington when in the mid- 1960's to NBC's cash -barter service for June 1 start he moved wec(AM) Washington as radio news A new, round -the -clock radio news serv- manager. Subsequently he was radio ice to help stations convert to all -news news manager at NBC's WMAQ(AM) Chi- or all -news and talk operations is being cago and TV news director at NBC's announced by NBC Radio today (Feb. WKYC -TV Cleveland, before moving to in New York last year. 10) ( "Closed Circuit," Feb. 3). the election unit of Jack G. Thayer, president of the NBC Choice of other top executives the will NNIS will probably be deferred, as will Radio Division said new service until about be in addition to -and totally separate the hiring of new people, from -the conventional radio network mid -April when station acceptance of service provided by NBC. It will consist the new service can be better judged, of 491 minutes of news per hour, seven officials said. Mr. made days a week, will be produced by NBC Mr. Tornabene and Thayer be News, and will be exclusive to one sta- clear that NBC News would respon- tion per market on a combination cash sible for the news service's content, while and barter basis. NBC Radio would be responsible for scheduling it. In cash it will cost a subscribing sta- rock group That scheduling, they emphasized, will not a new tion from $750 to $15,000 per month, opportunity for subscribing depending upon the station's market size. provide easy just the stations to break into the NNIS service teamest The barter envisions that NBC will re- hour of tain commercial minutes for local inserts during each six per hour to the two local news design and keep the revenues they produce. Sub- service in addition automation blocks per hour (and additional local in scribing stations will have 12 commer- But those insert cial minutes per hour for sale to local, times on Sundays). BILL will carefully specified, they national or regional advertisers. points be HAMELIN said, and although some NNIS time may 101/2 of in a real artist with The minutes nonservice be pre -emptible, it will be pre -emptible state-of -the -art. each hour will be used by subscribing only with NNIS approval and pre- stations for local news: five and a half emptions may not in any case exceed 30 minutes on the hour and five minutes minutes per hour. on the half -hour. NBC officials said these Moreover, NBC officials said they ex- periods coincide with the times when LARRY pect station subscribers to devote their will be and commen- WILSON NBC feeding news own to all -news or at least a com- tary affiliates. efforts puts the magic to its conventional network bination of news and other talk program- into beautiful Consequently NBC will not be feeding won't even talk to any station packages. to two ing. "We stations in the same market si- that wants to play any kind of music," though it multaneously- may do so, of- Mr. Tornabene said. ficials said, in the case of news bulletins Mr. Thayer said present NBC Radio MARV and coverage of major special events GANSLER such as political conventions and elec- he talks and the tions where such service is not forbidden machines listen. by the FCC. Mr. Thayer said June 1 has been set as target date for commencement of the new operation, titled NBC National Under Nick's guidance, Bill, Larry and Mary News and Information Service (NNIS). design in the leadership and lasting value To be effective, he said, NNIS needs sub- that IGM products are famous for. You'd scriber commitments from approximately expect the automation company with the 75 of the top -100 markets, and he hoped most experience in the industry to have to have those by around April 15- people like Nick and the wizards behind our shortly after the end of the National products. Together, they do make beautiful Association of Broadcasters' April 6 -9 music, and that's what makes IGM... convention, where NBC expects to wind the there is! up the first stage of a major NNIS sales best effort that starts today. Mr. Thayer estimated NNIS's first - year costs, including start -up expenses, at about $10 million. He said NNIS and IG the NBC Radio network would have A Division of NTI "completely separate staffs, right down 4041 Home Road the line," including completely different Bellingham, Washington 98225 on -air anchor men and women. (206) 733 -4567 He and Russell C. Tornabene, vice See what they've been up to at president and general manager of the NAB Booth 804 South. NBC Radio network, estimated that ap- Thayer

Broadcasting Feb 10 1975 78 How NBC splits up THE its news hour 00:00 -05:30 Local time 05:30 -08:00 Hard news C 08:00 -10:00 Two minutes local com- 6.(14 kt "*"14- mercial 10:00 -11:00 News features, soft fea- tures COLLECTION 11:00 -11:10 Local gate 11:10 -14:45 News features, soft fea- BEAUTIFUL MUSIC tures PERFECTLY 14:45 -15:00 Local gate 15:00 -19:00 Hard news with one Collection is a perfect blend of beautiful music designed minute commercial The McLendon 19:00 -20:50 Hard news for discerning adults. But the beauty is more than skin deep. 20:50 -21:00 Local gate The McLendon Collection costs no more than other music services yet al- 21:00 -23:00 Two minutes local com- lows you complete commercial freedom. That means more profit. mercial The McLendon Collection is not a complicated service requiring extensive 23:00 -25:50 News features, soft fea- equipment and hours of set up time. It Is easy to program and the technical tures be 25:50 -26:00 Local gate quality cannot surpassed. 26:00 -28:00 Two minutes local com- If you want elegant, sophisticated music and superior quality at a reason- mercial able price, join the growing list of stations from coast to coast currently sub- 28:00 -30:00 News features, soft fea- scribing to the McLendon Collection. For information and availability contact: tures 30:00 -35:00 Local time The McLendon Collection 35:00 -38:00 Hard news 38:00 -40:00 Two minutes local com- McLendon Building mercial Dallas, Texas 75201 40:00 -40:10 Local gate (214) 651 -1010 40:10 -44:45 News features, soft fea- tures 44:45 -45:00 Local gate 45:00 -49:00 Hard news with one Also available, "Songs of Faith", the perfect complement to the minute commercial McLendon Collection or any other beautiful music format. 49:00 -50:50 News features, soft fea- tures THE SIXTH NATIONAL 50:50 -51:00 Local gate 51:00 -53:00 Two minutes local com- mercial *ABE LINCOLN AWARDS* 53:00 -55:50 News features, soft fea- HONORING BROADCASTERS tures 55:50 -56:00 Local gate 56:00 -58:00 Two minutes network PRESENTS THE FIRST commercial 58:00 -59:00 News features, soft fea- tures © RAILSPLITTER AWARD 59:00 -00:00 One minute local com- FOR BREAKING NEW GROUND mercial IN THE INDUSTRY affiliates would get first refusal on the WHEN BROADCASTING WAS IN ITS INFANCY new service but that he expected most would stay with their present formats which are doing well. He envisioned With the vision and courage of a true NNIS's appeal to "a secondary tier of pioneer, he entered the frontier of stations "-outlets that are number two American broadcasting in 1929 and in their formats in their markets -and has consistently provided the special others that, for various reasons, may kind of spirit and leadership exemplified wish to switch to all -news. He did not in the "Raitsplitter" Award. He is rule out the possibility that one or more commended for his efforts to unify NBC O &O's may switch to NNIS: Some his community during a period of may want to use it on FM, he said, potential racial conflict. He is especially adding that "we have no aversion to cited for his distinctive service to FM." broadcasting, state and national affairs, for his faith In fact, he continued, NNIS can fill and deep- grained pioneer's in the potential of America. a special gap in FM, where historically the format has been heavy on music CHARLES H.CRUTCHFIELD and light on news. President, Jefferson -Pilot Broadcasting Co. He emphasized the importance of news Charlotte, N.C. and information to listeners-and the rat- ings records that all -news radio stations have scored. In New York, Los Angeles, SPONSORED BY Chicago, Washington, Philadelphia, San Francisco and Boston, he said, all -news THE RADIO -TELEVISION COMMISSION stations rank at or near the top in local OF THE SOUTHERN BAPTIST CONVENTION PRESIDENT audience. With its price structure, he 6350 W FREEWAY / FORT WORTH, TX 76116 / PAUL M STEVENS,

Broaticastolg Feb 10 1975 79 said, NNIS is an opportunity for a sta- formation service." Mr. Thayer said. hearing. which was based on a complaint tion in any size market to become an "Station managers, in the best tradition by John M. Haydon, former governor of all -news station. of local radio programing, will be able American Samoa. Instead NBC sent "The widespread success of all -news to continue their local involvement in word that NBC News is "interested in radio in this country is testimony to the public affairs, editorials, community re- maintaining standards of fairness and information explosion we are experienc- lations, religious programs and locally objectivity" but "does not believe that ing," he said. "The NBC National News oriented interviews-in short, whatever any purpose is served by debating corn - and Information Service offers local variety of community interests they be- ments such as those made by Mr. Hay - radio stations the unique opportunity to lieve should be served. The new service don except before the FCC, to which go all -news - practically overnight - should benefit the listening public by NBC as a licensee is accountable." backed by the manpower and resources bringing more news and information to Mr. Bales told the council that "99% of the world's largest broadcast news many more communities, and in the of Haydon's claims [against the Samoa organization. It combines the scope to process should strengthen the position and film] are accurate, so far as I know.' cover worldwide events when and where potential of many radio stations through- Several council members appeared to they happen with the depth to go be- out the country." agree with him -and none to disagree - hind the headlines for penetrating analy- Mr. Tornabene said that his "most that the film seemed to have been "pur- sis and feature reports." pessimistic" forecast anticipates that more posely slanted" against Mr. Haydon and NNIS's program mix, Mr. Thayer that 100 stations will subscribe to the the Samoan people. said, will include national and interna- new service, but that NNIS's goals are The council took no immediate ac- tional news, regional news, mini -docu- defined less by numbers of stations than tion on the complaint, however. Sources mentaries, sports news and sports fea- in terms of projected audience -which there said that, in line with council tures and a wide range of features de- he would not disclose. He said commer- procedures, a copy of the transcript of veloped by a special unit called "Infor- cial rates had not been set. last week's session would be sent to both mation Center of the Mind." The special NBC and Mr. Haydon with invitations unit's output, he said, will include fea- to comment, and that the case would tures dealing with health, medicine and then come up for action at a subse- science; consumerism; energy: inflation: News Council airs quent meeting. gardening; pollution: sex and marriage: NBC, though it did not appear at the developments in Washington and a Bi- charges against session, provided transcripts of the pro- centennial series called The Americans. NBC gram and a video tape for viewing by He said he found the concept of all - documentary the council. The program was an ap- news radio networking as exciting in its Margaret Mead testifies against proximately 20- minute segment in the way as the first NBC network service segment of 'Weekend' on Samoa; Oct. 19, 1974, launching of NBC -TV's must have been at its inception, and that dickering continues over IAS new late -evening Weekend series. members of the NBC Radio affiliates complaints over CBS News balance In another case the council seemed on executive committee, who figured in the the verge of getting into the Institute changes in the existing network service Members of the National News Council for American Strategy's charges of bias that led to the development of NNIS, last week heard an NBC News program against CBS News (BROADCASTING, Nov. shared his enthusiasm. He went to Wash- on Samoa denounced by Margaret Mead, 4, 1974, et seq.), perhaps in terms of ington last Wednesday courtesy calls for the anthropologist, as "grossly inaccurate the broadcast media's obligations to the to brief FCC members individually on and unfair -propaganda for giving Sa- public, but then decided to examine all plans for the service. moans their freedom whether they want of its options more closely. He emphasized that the existing NBC it or not." The council. in an open meeting, in- Radio network service is neither being Dr. Mead, who said she was "of- structed its staff to make "a careful curtailed nor in any way phased out. It fended by almost everything in the film," study" of various ways in which the is losing money, he indicated, as radio was joined in her criticism of it by Mi- council might consider the IAS com- networking generally has lost money for chael Bales, a retired official of the De- plaint. The staff presumably will report 10 years or so, and NBC officials hope partment of Interior's Office of Terri- back at the council's next meeting, sched- that will take NNIS up some of the torial Affairs. uled in April. financial slack, but the conventional serv- NBC had no representative at the Some members objected that taking the ice will continue. With the dropping of the weekend Monitor service last month, the conven- tional network service consists of five and a half minutes of news on the hour, 24 hours a day, plus daily commentaries by Joe Garagiola, Gene Shalit, John Chancellor (alternating sometimes with Edwin Newman) and David Brinkley (alternating sometimes with Douglas Kiker), plus a weekend line -up that in- cludes Update news reports, sports com- mentary and, on Sundays, religious pro- graming, Meet the Press and other in- roundtable. On of 23 formation programs. Gubernatorial the eve their Jan. meeting with President Ford in Washington to discuss economic problems of their states, six New England gov- All existing NBC Radio network pro- ernors gathered for a regional telecast on the special New England network that graming will continue. The only change, was set up last summer (Broadcasting, June 24, 1974). The hour prime -time pro- an official said, is that effective June I. gram was simulcast on WCVB -TV Boston; WJAR -TV Providence, R.I.; WMTW -TV when NNIS starts, the transmission of Portland -Poland Springs, Me.; WABI -TV Bangor, Me.; WAGM -TV Presque Isle, Me.; programs other than news on the hour WEZF -TV Burlington, Vt.; WFSB -TV Hartford, Conn., and WVOI -FM Martha's Vine- will be moved to the half -hour. The yard, Mass. Clockwise, from moderator John Willis (back to camera): Governors weekend feeds will also permit NNIS Phillip Noel (R.I.), Thomas Salmon (Vt.), Meldrim Thomson Jr. (N.H.), Michael Du- subscribers to have additional time for kakis (Mass.), Ella Grasso (Conn.) and James Longley (Me.). local programing within the 9 a.m. to A live panel discussion was also transmitted from Washington, 6 -6:30 p.m., by noon and 9 -10 p.m. NYT blocks each WBZ -TV Boston to four other New England stations: WWLP -TV Springfield, Mass., Sunday. WJAR -TV Providence, R.I., WCSH -TV Portland, Me., and WLBZ-TV Bangor, Me. "NNIS will offer the flexibility enabl- Massachusetts' two U.S. senators, three New England governors and White House ing each subscribing station to provide aide Michael Duval, addressed themselves to President Ford's oil tariff proposal its own local community news and in- and its critical effect on the Northeast, which depends on oil for heating fuel.

Broadcasting Feb 101975 80 case in terms of broadcast media obliga- tions would require the council to treat electronic media differently from print media, Members seemed agreed that broad- cast and print media are equally pro- tected by the First Amendment, but Joan Ganz Cooney, for one, insisted that "the broadcast media are different" because they, unlike print media, are subject to regulation by the FCC and thus may be subject to a form of muz- zling. Mrs. Cooney, who is president of the Children's Television Workshop, also expressed reservations lest council con- sideration of the complaint prejudice CBS's position before some government body. IAS has refused to sign a waiver stipu- lating that if the council considers its complaint, it will not take the case to FCC or any other official body. The council sometimes requires such waivers and sometimes does not. In this case, council sources said, CBS News President Richard S. Salant ap- peared before the council in a closed session last week and made what one council member called an "eloquent" argument for insistence on the waiver. He said afterward he had told the council that, as a member of the task force that created the council, he felt a waiver was mandatory and that unless the council insisted on waivers in broad- cast cases he felt they would get no co- operation from the broadcasters involved. He said he told the council he didn't know what CBS management would de- cide to do in absence of a waiver.

News at 9 on NBC -TV SYNDICATED PROGRAM SALES It will be in minute snippets in prime time; Exxon is sponsoring orvN0tiooall11c. (A Division of Filmvideo Releasing Corp.)

NBC -'I'V will insert a one -minute "news 747 THIRD AVENUE NEW YORK, N.Y. 10017 update" into its prime -time programing (212) 759-7770 each night beginning this summer, NBC president Herbert S. Schlosser has an- nounced. The capsules, to run at approx- is in the business of supplying promotable ENTERTAINMENT and PROGRAM imately 9 p.m. NYT, will update and NEEDS. We're INNOVATIVE. highlight principal national stories and be aimed at the viewer who has not seen makes available PROGRAMS and SERIES within the reach of every BUDGET early evening news programs. allowed. We make deals that fit the need. We are COST CONSCIOUS. Initial sponsorship for the capsules will be exclusively by Exxon which Corp., Vs selling programs of DIVERSITY. We have VARIETY. Features /Action/ will receive approximately 10 seconds for Comedy / Specials /Adventure /Occult /Shock /Western Classics /Animated Ac- product identification, but will not air tion Series /Children's Shows -and anything audiences desire. Most IM- any commercial messages during the PORTANT-We have the essential ingredients of SHOWMANSHIP. broadcasts. NBC would not reveal the cost of Exxon's sponsorship, which will apparently extend indefinitely, but local Vs here to stay. To serve the NEEDS of the PROGRAM BUYER who not only stations will be compensated for the 10- wants his community entertained -or is happy when community industry second ID's proportionate to sums they ADVERTISE -but is gratified when PROGRAM RATINGS exceed competition. receive for longer announcements. We are RATING CONSCIOUS. Emphasis of the capsules will be on na- tional stories, with no mention of local Vs an affiliated organization with widely diversified people. We can talk on affiliates' 11 o'clock coverage to be in- any level in any way. We know promotion, advertising, merchandising and cluded. The network reports initial local sponsorship problems. We offer IDEAS WITH PROGRAMS we sell. We offer reaction to the plan as very favorable, PEOPLE with IDEAS. Also, more importantly for the PROGRAM BUYER, we with affiliates apparently feeling that any offer ALL PROGRAM TYPES for ANY TIME PERIOD. news summary in prime time will help boost audiences for more detailed cover- I) Welcome to N.A.T.P.E. I) Welcome to TVNational. age at 11 p.m. NBC does plan to con- tinue allowing its affiliates a 10- second Maurice H. Zouary, President teaser for local news at approximately 10 p.m.

Broadcasting Feh 10 1975 81 Cablecastingo Foster quits NCTA presidency as policy disputes divide board He says he'll serve out present term ending May 31; board negotiator New NCTA officers. Last week at the. quarterly meeting of the board of directors calls it 'exit while he's up' Tele- of the National Cable Television Association, Rex A. Bradley, president of elected chairman of the association. Other new David H. Foster, president of the Na- cable Corp. of Norfolk, Va., was Harris Cable Corp., Los Angeles, vice chairman; Barry tional Cable Television Association, re- officers are Burt I. Harris of Inc., secretary; Alfred R. Stern of Warner Cable, treasurer. signed last week, apparently because he Zorthian of Time within the as- felt that internal dissension "I have thoroughly enjoyed my tenure sory licensing for carriage of broadcast sociation over policy could only make with NCTA and take considerable pride signals. The dissidents want no copyright his position increasingly tenuous. in the professional competence and en- liability for broadcast carriage. Mr. Foster informed the NCTA board thusiasm of the staff and the accomplish- A full airing of the views of the dif- of directors of his decision at its quarter- ments we have made over the past three ferent factions was given at the NCTA he ly meeting last week in Atlanta after years. However, I feel it is time for me board meeting last fall and the resulting was offered a new two -year contract. He to move on to other challenges." debate led to the withdrawal of several he would serve told the 26- member board Mr. Foster refused, liter to elaborate cable systems from the association. expiration of his contract May until the on the statement, contending that "it NCTA has refused tb release the figures 31 and would announce his future plans speaks for itself." However, Amos B. on membership changes, but the resigna- annual April after the NCTA convention, Hostetter Jr. of Continental Cablevision, tions apparently were significant enough 13 -16. The new contract called for a a member of the NCTA board committee to cause a slight reduction in the associa- first and salary of $80,000 in the year handling contract negotiations with Mr. tion's anticipated income, from $1.2 mil- $85,000 in the second. Foster, said, "ft's hard to keep a power lion currently to $1.18 million for next In a public statement, Mr. Foster said, base in that kind of a leadership job with year. 26 strong- minded bosses." In other action at last week's board Mr. Hostetter declined to cite specifics, meeting, Rex H. Bradley of the Tele- but he said: "David has enough judg- cable Corp., Norfolk, Va., was elected ment to exit while he's up. It's the kind chairman of the. board for the coming of job where everyone peaks after a year year. Burt I. Harris of Harris Cable or a year and a half. Rather than go on Corp., Los Angeles, was elected vice for another two years of general erosion, chairman; Barry Zorthian of Time Inc., he's getting out now. If he became totally was elected secretary, and Alfred R. passive, he could take direction from 26 Stern of Wanner Cable Corp., New York, bosses, but David is stronger than that." was elected treasurer. As the leader of ah association that in- The board also voted to reorganize the cludes large corporations as well as oper- association's staff so that Stuart Feld- ations small enough to be run out of one - stein becomes vice president for legal and man offices, Mr. Foster was often under governmental affairs, Charles S. Walsh considerable pressure to hold it all to- becomes general counsel, John V. Kenny gether. becomes director of government relations One of the most recent difficulties was and Charles Lipson becomes vice presi- the dispute within the industry over dent for congressional relations. copyright payments. As the economy de- teriorated over the past few months, sev- eral smaller nlbmbers of the association Cable Briefs have become strident dissidents froth, the official association policy in support of NARUC vs. FCC. National Association Foster copyright legislation containing compul- of Regulatory Utility Commissioners has gone to court over FCC's decision to pre- empt all nonfederal regulation of leased access channels. NARUC had sought CORRECTION PLEASE FCC reconsideration of pre -emption, as expressed in its April 1974 clarification of cable rules, but commission turned For information on the new association down. NARUC contends Communications Act gives to states right THOMSON -CSF, INC. to regulate leased -access channels. More lime. FCC has granted requests TTV 1515 TRIAX COLOR CAMERA of several cable groups to extend dead- line for comments on carriage of sports programs. New deadline is March 3 with reply comments due March 17. CALL Picayune to buy. Wometco Enterprises, Inc., of Miami, has purchased Picayune (Miss.) Cablevision, Inc., serving 500 sub- (201) 779 -0216 scribers, and plans to expand system to pass another 1,200 homes.

Broadcasting Feb 10 1975 82 When you position an ad in SRDS Spot Radio, you position your station in the market place.

o It's as basic as that.

A lot of popular misconceptions have been Before advertisers and agencies think of floating around about today's radio buying rates, before they think of anything else, they habits. So we challenged them. We checked. think of positioning: Rather than scanning . We researched. your rate card, the buyer of spot radio care- Our continuing in -depth research shows that fully peruses SRDS. He is, in effect, saying buyers and planners of media don't consider "Tell me everything you can about your ONLY rates. In fact, they don't even consider station." We know, because we found out. rates FIRST. SRDS, the first source of information for What advertisers and agencies do want from buyers of spot radio, is your best opportunity your station is an information base. THAT'S to meet your market head on. To show buyers WHY THEY COME TO SRDS. how your station is positioned in the market They want to know about your format Your place. programming. Your audience. And its demo- Contact your SRDS sales representative graphics. So that they may position their ad- today. He'll be glad to show you how to posi- vertising most effectively within their market. tion your station advantageously. THAT'S WHAT THEY GET FROM SRDS. WE'RE MORE THAN JUST RATES.

In SRDS, YOU ARE THERE, selling by helping people buy.

SPOT RADIO RATES AND DATA 5201 Old Orchard Road, Skokie, Illinois 60076 stations in Canada and Mexico that share needs a power increase. KBRN feels that Equipment & Engineering KB MR'S frequency (1130 khz) continue the only restriction to such a power in- to gain new nighttime authorizations with crease should be to prohibit interference AM's encourage less stringent protection requirements with other signals. than those for U.S. stations. KBMR said Circle Corp., licensee of wYYY(AM) FCC to relax that if it were permitted to operate at Kalamazoo, Mich., is on the other side night on its present frequency, which it of the suburban issue. Circle also appre- power rules shares with WNEW(AM) New York and ciates the need for a relaxation of AM KWKli(AM) Shreveport, La., then it could station assignment rules, since it says, Commission proposal to change afford protection to those stations from its position has deteriorated as popula- requirements for increases deterioration due to interference from tion growth has shifted from the core in day and night power draws new full -time foreign stations. city without the ability of wYYY to ex- favorable reviews and not a few Contemporary Media Inc., licensee of pand its power. But Circle wants to see suggestions to let daytimers KIRL(AM) St. Charles. Mo., expressed the suburban policy maintained in its expand hours of operation the view that AM daytimers wanting to present form as a "deterrent to an oppor- expand into nighttime service should be tunistic few from coming through the Comments from more than 30 AM broad- able to "shift" their operation over to an back door and penetrating a market to an casters generally praised the FCC's pro- FM signal, provided for by FM drop -ins. extent unavailable to a designated licensee posed rule amendments that would permit Nighttime service was seen in a slightly in that same market." daytime and nighttime power increases different form by Northwestern Indiana for existing AM stations (BROADCASTING, Radio Co., licensee of WNWI(AM) Val- Dec. 2, 1974). Their only criticism was paraiso, Ind., which urged provisions be Delay on drops -ins that the proposals excluded class IV sta- made for a "post- sunset authorization," tions (those authorized to operate at similar to current pre- sunrise authoriza- FCC sends staff back 250 w at night on certain reserved fre- tions. Northwestern argued that without to redraft notice of inquiry quencies). such an authorization, it cannot ade- on United Church -OTP rulemaking; The FCC, in its rulemaking, had sug- quately serve its community at evening it wants more background, more gested a relaxation of its minimum power drive time during the winter months, citizen- oriented questions requirements for class II and class Ill when weather alerts are most important. AM's, as long as power changes could The theme of providing better service The FCC is postponing for a week or be accomplished without weakening the to the community was one voiced by two final decision on issuing a notice of commission's interference prohibitions. many licensees that favored relaxation inquiry based on the Office of Telecom- The rulemaking did not address alloca- of the rules for granting power increases. munications Policy study indicating that tion of new daytime stations, new un- As KPOP Radio Inc., licensee of KPOP- as many as 62 VHF channels could be limited -time stations or changes in fre- (AM) Roseville, Calif., said, . too added to television allocations for the quency or nighttime operation by existing much emphasis is put on city of license top -100 markets ( "Closed Circuit," Jan. daytimers, but it invited comments on and not enough upon communities of 27). The commission has asked the staff those issues. service." to rework its draft of the notice. Tri -State Broadcasting Co., licensee of The only unhappy group of broad- The draft notice presented for the com- WGTA(AM ) Summerville, Ga., answered casters to respond to the commission's mission's consideration last week was that invitation by urging the commission proposals were class IV stations. Com- considered too skimpy. Some commis- to allow existing daytimers to add night- munity Broadcasters Association, repre- sioners wanted it fleshed out with some time operation, using their existing an- senting various class IV licensees, sought history to make clear that it had con- tenna system. Tri -State claimed that the. the inclusion of class IV stations in any sidered similar proposals long before present power requirements and the asso- relaxation of power requirements that OTP made its study. And several corn - ciated need to build a second antenna might evolve and urged the FCC to grant missioners, including Abbott Washburn would be financially prohibitive for Tri- a I kw nighttime power authorization to and Glen O. Robinson, wanted more State to expand into evening broadcast- all class 1V stations. specific questions included on which in- ing. Tri -State suggested that the FCC According to KBw Associates Inc., terested parties might comment -what allow any daytimer to add nighttime serv- owner of KVSL(AM) Show Low, Ariz., service losses might result, what the im- ice with its present antenna system, if the class IV service is "head and shoulders" pact would be on UHF, what consumer station can demonstrate it is "infeasible" better in greater listener appeal than many benefits could be expected from a drop -in. to operate with a directional antenna and more powerful AM's, but cannot always Some of these questions, at least, were accommodate the minimum power re- reach those people if limited to 250 w said to be designed to elicit comment quirements. at night. from individuals. Some commissioners Tri -State also suggested that in cases The FCC, in initiating the debate over felt the draft inquiry, which simply asked where at least 25% of a daytimer's audi- power increases, noted that less stringent for comment on OTP's conclusions, would ence (those living within the station's acceptability standards might necessitate have attracted comment only from interference -free area) had no other aural a modification of the commission's "sub- sources with access to highly competent service or where no FM channels were urban policy" which requires suburban engineers. available an AM could he allowed to stations, whose 5mV /m daytime contour The OTP study is before the commis- expand its hours of service. (the signal strength the FCC feels is sion in the form of a petition for rule- KBMR Radio Inc., licensee of KBMR - necessary to provide a good primary sig- making filed by the United Church of (AM) Bismarck, N.D., also favored al- nal over a city) penetrates much larger Christ. UCC suggests in its petition that lowing daytimers to expand into night- towns, to prove they are not intending the commission reserve a new noncom- time service. KBMR noted the commis- to serve the larger city. mercial VHF channel in each community sion's "rebuttal in advance" to such an National Enterprises Inc., licensee of that does not have one but where one can argument, however. The commission KDRY(AM) Alamo Heights, Tex., said be added and that, in every comparative stated in its notice of the proposed rule it was "unrealistic and absurd" to rule hearing involving a drop -in, the corn- amendments: "With regard to new night- out an application simply because the mission should consider local ownership time operations, we have particularly ex- 5mV /m contour intersected another and minority participation in management pressed our concern that each new assign- boundary. (BROADCASTING, April 1, 1974). ment, regardless of the degree of protec- Southwestern Broadcasters Inc., li- The commission staff feels those con- tion offered pursuant to the existing rules, censee of KBRN(AM) Brighton, Colo., siderations are premature. And, as one adds to the degree of interference and commented that the character of the official said last week, "to the extent the contributes to an over -all deterioration in county it is licensed to serve has been notice says you have to show us the tech- the nighttime service provided by existing "totally altered" by suburban sprawl from nical feasibility of the OTP plan, it indi- stations." neighboring Denver. In order to serve Cates the staff has its doubts about the KMBR opposed this FCC view, saying that altered community, KBRN said, it engineering feasibility."

Broadcasting Feb 10 1975 84 nition, fluorescent lights and simulated used on American and Japanese television OTP seeks ramrod unit high and low power broadcast signals to be converted readily to the 625 -line were demonstrated. picture used in most of the rest of the for agency satellite Jules Deitz, chief of special projects world, and vice versa. Seven other branches at D.C. meeting for the FCC's chief engineer's office and Called DICE (Digital Intercontinental back idea of interagency committee Rose Colella, FCC supervisory applica- Conversion Equipment), the system will tions examiner, hosted the exhibit and be manufactured by Marconi Communi- The White House Office of Telecommu- were on hand to suggest methods of al- cation Systems Ltd. Its immediate appli- nications Policy is seeking to form an leviating the problem. Mr. Deitz cations are with satellite relays between interagency committee to coordinate new acknowledged however, that relief es- nations using different standards and to uses of communication satellites similar sentially depends on the manufacturer. enable broadcasters in one nation to to the health and education experiments The Electronics Industries Association transmit programs recorded on different on ATS -6, but the future of the effort has already issued engineering bulletins standards. hinges on whether Congress agrees to go noting design techniques to combat inter- Analogue converters have been in use along with President Ford's plan to phase ference problems. Various components for a number of years, but digital tech- out support for educational broadcast can be built into a system to anticipati niques eliminate the need for careful facilities. interference from other signals, although, alignment and adjustment and permit OTP, which was excluded from the Mrs. Colella acknowledged, any cost in- picture conversion without perceptive deliberations that led up to President crease to consumers is difficult to bear impairment. Ford's decision (see page 66), held a at this time. meeting on Jan. 20 with representatives But a solution is very much needed, from seven other federal departments Mrs. Colella warned, or otherwise situa- Technical Briefs and agencies to review the ATS -6 pro- tions similar to that which recently took place in Arlington, Va., gram and discuss possible future actions. may occur. In- house. Agreement in principle for a installed According to a Jan. 31 OTP memo, There, church's newly elec- Corp. tronic organ picked Goldmark Communications to the meeting participants agreed that an up the radio com- acquire Warner Communications Corp.'s munications of the police interagency committee should be estab- nearby station, 80% of its stock has been announced by interspersing religious music with patrol- lished to coordinate federal support of - men's Peter C. Goldmark, president of Gold the Public Service Satellite Consortium conversations. mark Communications and owner of (BROADCASTING, Jan. 13) which is cur- 20 %. He said Goldmark Communica- rently attempting to bring together a tions and its employes would then own large group of colleges and other edu- UHF missionaries 100% of company. Terms of projected cational and health institutions to use spread word in D.C. deal not disclosed. GCC's assets have a satellite for distribution of educational been estimated to exceed $1 million. programing. Block contingent touches all bases; Company, started in January 1972 as The financial viability of the PSSC, says it will seek rulemaking on sets Warner subsidiary, is said to have be- however, is dependent on an OTP -spon- come self -sufficient. would the Members a newly sored bill that supplement of formed trade associ- Call from AMST. Special meeting of Educational Broadcast Facilities Act of ation of UHF broadcasters last week tour- Association of of ed engineering committee of 1962 by authorizing the Department Congress, the White House and the Maximum Service Telecasters has been Health, Education and Welfare to sub- regulatory agencies in Washington seek- to ing set for Feb. 20 -21 by Clyde Haehnle, sidize schools and colleges that want support for technical upgrading of Avco Broadcasting Corp., Cincinnati, buy programing distributed by satellite television sets to permit better reception of AMST engineering corn- of signals. chairman and cable systems. UHF mittee. To be at AMST Washington week In its held President Ford indicated last presentations before the FCC, will include dis- he want to reduce Senate and House Commerce headquarters, agenda that not only does Committee cussion of general proposals for reducing expenditures for the current fiscal year members, the Federal Trade Commission facilities from and FCC minimum mileage separation re- for educational broadcast the White House Office of Telecom- quirements for VHF stations and recent $12 million to $7 million, but that he munications Policy, the Council for UHF concerning needs for such spending. Broadcasting called studies and reports also wants to phase out for improved tuners, service to achieve technical parity antennas, lead -ins and UHF The federal agencies which have been splitters. with VHF service. Meeting will also ex- Richard C. Block, interim invited by OTP to participate in the in- chairman of plore studies about UHF mileage separa- teragency committee are the National the council, indicated at the FCC pres- entation that would tion requirements and related home TV Science Foundation, Housing and Urban the group soon peti- receiver technical characteristics. Development, Justice, HEW, Commerce, tion the commission for a rulemaking Veterans Administration, and NASA. requiring set manufacturers to upgrade Bonneville buys. Ampex Corp., Red- UHF tuners to a level comparable to wood City, Calif., announces $1.1 -mil- European television sets where the per- lion contract with Bonneville Interna- FCC spotlights interference missible signal to noise ratio is 9 db. FCC tional Corp., Salt Lake City, to supply rules now call for 14 db or better. five AVR -2 video -tape recorders to KSL- in display at hi -fi show Commissioner Robert E. Lee said the TV Salt Lake City, and four AVR -2's plus The problem of broadcast audio and FCC has done "everything possible" to four BC -230B cameras to KIRO -TV Seattle. video interference from competing elec- persuade the manufacturers to improve Enjoined. CCA Electronics Corp., Glou- trical signals was the theme of the FCC's picture quality, but they always pleaded cester, N.J., has obtained temporary in- exhibit at the Washington High Fidelity that voluntary improvements would de- junction in state superior court against Music Show, held there last weekend. stroy competition because customers group of former employes who formed The exhibit, a first for the commission would buy cheaper sets. Mr. Block an- CSI Electronics Corp., blocking them at the annual show, was intended to swered that the commission should "lean from competing with CCA. Court order educate both consumers and sound like an elephant" on the manufacturers. also forbids their disclosing, using or equipment manufacturers of the steadily dealing with confidential information of worsening interference problem. (Last CCA, or interfering with contractual re- year, the commission received close to ITA converter offers lationships of CCA and its employes, 42,000 consumer complaints regarding 525 -to -625 dealers and customers. CCA has been in such interference.) exchange financial difficulty, but firm has obtained Visitors to the exhibit were shown the The Independent Television Authority in loan commitments and deferments on ex- effects of various transmitted signals on Great Britain has developed two -way isting loan payments under plan an- radio and television equipment. Interfer- digital standards conversion equipment nounced several weeks ago (BROADCAST- ence from electrical appliances, auto ig- that permits the 525 -line color picture ING, Jan. 20).

Broadcasting Feb 101975 85 learn artist names and song titles of IT'S ALL RIGHT, Jim Capaldi (Island). Music music heard at gospel concerts -a hope- JACKIE BLUE, Ozark Mtn. Daredevils ful sign both for KSON -FM and for record (A &M). labels. LOVE CORP., Hues Corp. (RCA). McKinnon stands The task of selling gospel to adver- ONCE YOU GET STARTED, Rufus (ABC/ tisers has already begun. Mr. McKinnon Dunhill). back of gospel believes his gospel listeners "will be the THE SOUTH'S GONNA DO IT, Charlie most loyal audience, bar none, on radio," Daniels (Kama Sutra). in San Diego contrasting with the rock audience that the station's previous format was unable STAR ON A TV SHOW, Stylistics (Avco). KSON -FM will try to prove format to hold. Blair Radio, the station's na- can make it in a major market; tional rep, will be in San Diego later Breaking In history of AM's success with C &W this month to devise sales strategies for Blair's confidence bolsters station's, Mr. McKinnon, who did much of his The South's Gonna Do It- Charlie Dan- own rep work when KSON went country. iels Band (Kama Sutra) Pop music's In one of the larger risks to be taken A new air staff led by music chief Scott most self- conscious sub -group may be the in radio- format changes, KSON -FM San Campbell will bow with the format, rapidly growing Southern rock move- Diego will start an all- gospel format Feb. which will feature no religious message ment: Lynyrd Skynyrd's Sweet Home 23. Gospel music is currently receiving aside from the music itself. Common Alabama of last year paid tribute to no major- market format attention, and programing techniques, such as featuring Southern rockers and sniped at Northern KSON -FM will find itself in the position more upbeat music in drive periods and detractors like Neil Young, and this of having to convince listeners and spon- aiming for female listeners in midday, second charted release from Mr. Daniels sors simultaneously. will be carried over into gospel. carries the practice even further. He had Not that Dan McKinnon, owner of Mr. McKinnon has already found good success in 1973 with a lengthy KSON -FM and its AM counterpart, KSON, many willing allies in record companies hippie-vs.-redneck saga entitled Uneasy there, hasn't been in a similar position and in the Nashville -based Gospel Music Rider, and with this single turns his at- KSON was before. Twelve years ago Association. If all- gospel works for tention to an encyclopedic listing of every to among the first major- market stations KSON -FM, stations looking for a change major name in Southern rock. The point, experiment with a and country format of format across the country may join set forth in a style which blends a steady was, in Mr. McKinnon's words, "the first that list. rock beat with elements of country swing, country- and -western station to crack the is that Southern performers have ar- big national accounts." Looking back, he Extras. The following new releases, listed rived, and collectively they should do for says: "I think gospel is where country Mr. Daniels what black stars did for was 10 years po- alphabetically by title, are snaking a mark ago"-and has similar Stand By Me and Arthur tentials. in BROADCASTING'S "Playlist" reporting Spider Turner's Conley's Sweet Soul Music in the late KSON -FM'S playlist will, by necessity, below the first 75: sixties. Stations adding The South's be mostly album cuts, at at the BUTTER BOY, Fanny (Casablanca). least Gonna Do It include wQxI(AM) Atlanta, outset. While his staff will have upwards CHANGES, Loggins & Messina (Colum- WCOL(AM) Ohio, WCFL(AM) of 7,000 musical selections to work with, bia). Columbus, Chicago, WHBQ(AM) Memphis and icon, almost none are record DON'T TAKE YOUR LOVE FROM ME, singles- labels (Am) simply don't make them. However, Mr. Manhattans (Columbia). Omaha. McKinnon is confident that if the for- EMMA, Hot Chocolate (Big Tree). Lovin' You- Minnie Riperton (Epic) mat is a success and is copied elsewhere, EMOTION, Helen Reddy (Capitol). Minnie Riperton is the latest success gospel singles will become commonplace. HEY WON'T YOU PLAY ANOTHER SOME- among a group of agile -voiced singers For San Diego audiences, the new for- BODY DONE SOMEBODY WRONG SONG, who are pleasing audiences in a range of mat will bring exposure to a variety of B. J. Thomas (ABC /Dunhill). formats, a group which includes RCA's labels hitherto absent from most play - I GET LIFTED, George McCrae (TK Cleo Laine and Warner Brother's Linda lists: labels with names such as Canaan, Records). Lewis. Here she applies her multi- octave Myrrh, Heart Warming, Impact, Light, I WON'T LAST A DAY WITHOUT YOU /LET range to a restrained, lightly orchestrated Word, Truth, Tempo, and Chapel. Most ME BE THE ONE, Al Wilson (Rocky ballad quite out of the mainstream of of these albums are available only in Road). female vocal material. Stations already bible bookstores, but representatives will I'LL STILL LOVE YOU, Jim Weatherly convinced of its audience appeal include be meeting with record -store owners in (Buddah). WFIL(AM) Philadelphia, WXLO(FM) New San Diego later this month to arrange I'VE BEEN THIS WAY BEFORE, Neil Dia- York, wsAl(AM) Cincinnati and WKDA- for stock to be on their racks when mond (Columbia). FM Nashville. KSON -FM'S format change takes effect. Part of the trailblazing the station has had to do has involved research. No one, Tracking the 'Playlist' Continued powerful showings by Barry Manilow and the so far, has a clear statistical picture of Carpenters cap a week in which 14 of the top 20 improve on last week's positions, who would listen to a gospel station in several in large jumps rare in the upper reaches of the "Playlist." The Eagles, San Diego or in any other city. Mr. Linda Ronstadt and the Average White Band continue their climb, and singles from McKinnon's initial efforts in this area the Doobie Brothers and Styx make their first top -10 appearances. It is within the have involved surveying audiences at second 10, however, that the most impressive moves are made: Grand Funk's Some gospel concerts in and around San Diego. Kind of Wonderful moves from 20 to 11; America once again shows strong MOR That research, from a radio demographic and pop appeal and moves to a bolted 13; Frankie Valli's My Eyes Adored You, point of view, has been highly positive. also an MOR hit, rises to 16; Olivia Newton -John climbs to a bolted 18 with Have Income averages among those audiences You Never Been Mellow, and Labelle's Lady Marmalade continues to be the hottest were in the $14,000 range; their occu- R &B release of recent weeks, soaring to 20 in only its third week on the chart. pations were mostly professional or tech- Along with Labelle's single, the B.T. Express's Express remains the disco favorite nical; over one -third held college degrees; of the hour, climbing to a bolted 30 in its second week. Sugarloaf's Don't Call Us, and only 7 -8% did not have high school We'll Call You, at 34, is returning that group to top- charted status after a six -year diplomas. Perhaps most promising for absence. And contemporary audiences continue to learn about Phoebe Snow, Mr. McKinnon was evidence that those whose Poetry Man is bolted again this week, at 41. David Gate's lush Never Let concert goers listened to a variety of Her Go is bolted at 45. The week's largest gain is made by Elvis Presley, in the radio formats at home. KSON -FM will midst of yet another resurgence of popularity, whose My Boy moves from 70 to 48. apparently not be drawing heavily on Shame, Shame, Shame from Shirley and Company is also bolted, at 54. Strongest listeners already tuned to its AM country among new additions to the "Playlist" are Minnie Riperton's Lovin' You, bolted at counterpart. The most repeated comment 51, and Ringo Starr's latest release from Goodnight Vienna, entitled The No No among those surveyed was a desire to Song, bolted at 58.

Broadcasting Feb 10 1975 86 The Broadcasting Playlist "ci Feb10

These are the top songs in air -play popularity on U.S. radio, as reported to oee,en renk ases by day Mrta Lest Thik e- 70a- 3- 7- Broadcasting by a nationwide sample of stations that program contemporary, A/tlsr-llbeÌ 10a 3p 70 110 "top -40" formats. Each song has been "weighted" in terms of The Pulse Inc. audience ratings for the reporting station on which it is played and for the part 51 L7 41 Poetry Man (3:15) 42 45 41 43 of the day in which it appears. (B) indicates an upward movement of 10 or Phoebe Snow-Shelter more chart positions over the previous Piaylist week. 44 42 Can't Get It Out of My Head (3:06) 49 46 40 42 Electric Light Orchestra- United Artists 45 43 You Are So Beautiful (2:39) 45 49 44 48 Owhall reek Rant by day pure Joe Cocker -A &M Lait This nue (length) 6- 10- 3. 7- 53 44 Movin' On (3:21) 52 53 41 39 week week Artist -label 101 70 110 39 Bad Company -Swan Song 56 Ii 45 Never Let Her Go (2:58) 43 48 47 55 1 1 Mandy 1 1 (3:15) 1 David Gates -Elektra Barry Manilow- Arista 34 46 My Melody of Love (3:08) 47 43 53 45 2 2 Please Mr. Postman (2:48) 2 2 2 2 Bobby Vinton- ABC /Dunhill Carpenters -A &M 47 47 Ready (3:14) 51 44 49 44 5 3 Best of My Love (3:25) 3 4 3 3 Cat Stevens -A &M Eagles-Asylum 70 M 48 My Boy (3:25) 46 47 48 50 7 4 You're No Good (3:35) 4 3 7 4 Elvis Presley -RCA Linda Ronstadt -Capitol 54 49 I Fought the Law (2:15) 44 51 45 57 4 5 LaugMer in the Rain (2:50) 5 7 5 11 Sam Neely -A &M Neil Sedaka-Rocket 58 50 To the Door of the Sun (3:20) 41 52 56 47 10 6 Pick Up the Pieces (3:00) 7 9 4 5 Al Martino -Capitol Average White Band -Atlantic N 51 Lovin' You (3:20) 55 39 59 46 8 7 Doctor's Orders (2:56) 8 6 8 6 Minnie Ripperton -Epic Carol Douglas -RCA 57 52 Please Mr. President (3:37) 53 50 61 49 3 8 Lucy In the Sky with Diamonds (5:58) 6 12 6 8 Paula Webb- Westbound Elton John -MCA 24 53 Only You (3:16) 67 42 55 56 12 9 Black Water (3:53) 9 5 12 9 Ringo Starr -Apple Doobie Brothers -Warner Brothers 72 11 54 Shame, Shame, Shame (4:10) 59 55 50 51 14 10 Lady (2:58) 10 8 9 7 Shirley (and Company)- Vibration Styx- Wooden Nickel 60 55 Up In a Puff of Smoke (3:20) 54 57 46 53 20 11 Some Kind of Wonderful (3:16) 12 13 13 10 Polly Brown --GTO Grand Funk -Capitol 49 56 Changes (2:32) 56 58 52 52 6 12 Kung Fu Fighting (3:18) 16 11 11 12 David Bowie -RCA Carl Douglas -20th Century 66 57 Sad Sweet Dreamer (3:10) 50 56 60 65 26 N 13 Lonely People (2:27) 14 15 14 13 Sweet Sensation -Pye America-Warner Brothers 0 58 The No -No Song (2:30) 60 60 51 54 17 14 Fire (3:12) 13 19 10 14 Ringo Starr -Apple Ohio Players- Mercury 46 59 Ride'Em Cowboy (3:52) 48 54 70 79 9 15 Never Can Say Goodbye (2:55) 15 10 15 15 Paul Davis -Bang Gloria Gaynor -MGM 61 60 Do It Till You're Satisfied (3:09) 58 63 58 62 23 16 My Eyes Adored You (3:28) 11 14 16 18 B. T. Express -Scepter Frankie Valli- Private Stock 50 61 Free Bird (4:41) 68 72 54 58 18 17 One Man Woman, One Woman Man (2:57) 17 16 19 21 Lynyrd Skynyrd -MCA Paul Anka -United Artists 52 62 Struttin' (2:38) 66 64 57 59 30 18 Have You Never Been Mellow (3:28) 20 20 17 20 Billy Preston -A &M Olivia Newton -John -MCA 55 63 When a Child Is Born (3:29) 64 61 65 61 22 19 Get Dancin' (3:32) 22 21 20 16 Michael Holm- Mercury Disco Tex & the Sex- O- Lettes- Chelsea 69 64 I Belong to You (3:12) 61 59 73 64 41 VI 20 Lady Marmalade (3:57) 21 28 18 19 Love Unlimited -20th Century Labelle -Epic 67 65 Your Bulldog Drinks Champagne (3:29) 57 62 67 78 27 21 Sweet Surrender (2:50) 19 18 24 25 Jim Stafford -MGM John Denver -RCA 62 66 Ain't That Peculiar (2:45) 75 68 62 60 16 22 Boogie On Reggae Woman (4:05) 23 22 22 22 Diamond Reo -Big Tree Stevie Wonder -Tamla 74 67 Part of the Plan (3:18) 65 67 63 67 19 23 You're the First, the Last, Dan Fogelberg -Epic My Everything (3:25) 18 24 23 23 48 68 You Ain't Seen Nothin' Yet (3:29) 62 65 66 66 Barry White -20th Century Bachman -Turner Overdrive -Mercury 28 24 Roll on Down the Highway (3:56) 32 26 21 17 65 69 Thanks for the Smiles (2:35) 63 69 64 72 Bachman -Turner Overdrive- Mercury Charlie Ross -Big Tree 21 25 Bungle in the Jungle (3:20) 26 17 25 24 75 70 Future Shock (3:14) 72 66 74 70 Jethro Tull- Chrysalis Hello People- ABC /Dunhill 11 26 Morning Side of the Mountain (2:55) 25 23 26 27 71 Good Times Rock 'n Roll (2:40) 70 69 69 Donny & Marie Osmond -MGM Flash Cadillac-Private Stock 15 27 Cats in the Cradle (3:29) 24 25 27 26 73 72 The Entertainer (3:05) 70 75 73 Harry Chapin -Elektra Billy Joel- Columbia 13 28 When Will I See You Again (2:58) 29 27 29 28 71 73 1 Am Love (5:30) 74 73 70 Three Degrees -Philadelphia Intl. Jackson Five -Motown 36 29 I'm a Woman (3:26) 27 29 30 33 - 74 Chevy Van (2:54) 69 75 Maria Muldaur-Warner Brothers Sammy Johns -GRC 40 LJ 30 Express (3:25) 31 38 28 29 - 75 Ding Dong Ding Dong (3:12) 74 72 68 B. T. Express-Roadshow George Harrison -Apple 29 31 I Can Help (2:57) 33 30 32 31 Billy Swan -Monument Alphabetical list (with this week's over -all rank): Ain't That Peculiar (66), Angie Baby 32 32 Sally G (3:25) 30 31 36 32 (37), Best of My Love (3). Big Yellow Taxi (39), Black Water 19), Boogie On Reggae Paul McCartney & Wings -Apple Woman (22). Bungle in the Jungle (25), Can't Get It Out of My Head (42), Cats in the 33 33 Look in My Eyes Pretty Woman (3:40) 28 34 35 36 Cradle (27). Changes (56), Chevy Van (74). Ding Dong Ding Dong (75). Do It Till You're Tony Orlando & Dawn -Arista Satisfied (60). Doctor's Orders (7), Don't can Us. welt can You (34), The Entertainer 42 34 Don't can Us, We'll Call You (3:41) 37 35 33 30 (72), Express (30), Fire (14). Free Bird (61), Future Shock (70), Get Dancin' (19), Good Sugarloaf -Claridge Times Rock 'n Roll (71), Have You Never Been Mellow (18), I Am Love (73), I Belong to You (64), I Can Help (31), I Fought the Law (49), I'm a Woman (29), Junior's Farm 31 35 Junior's Farm (4:20) 36 36 31 37 (35), Kung Fu Fighting (12), Lady (10), Lady Marmalade (20), Laughter in the Rain (5). Paul McCartney & Wings -Apple Lonely People (13). Look in My Eyes Pretty Woman (33). Lovin' You (51), Lucy in the 39 36 #9 Dream (2:58) 34 40 34 34 Sky with Diamonds (8), Mandy (1), Morning Side of the Mountain (26), Movin' On (44), John Lennon -Apple My Boy (48), My Eyes Adored You (16), My Melody of Love (46), Never Can Say 25 37 Angle Baby (3:29) 38 32 43 35 Goodbye (15), Never Let Her Go (45), Nightingale (40), The No -No Song (58), #9 Helen Reddy -Capitol Dream (36), One Man Woman, One Woman Man (17), Only You (53), Pan of the 35 38 Rock & Roll (I Gave You the Plan (67), Pick Up the Pieces (6). Please Mr. Postman (2), Please Mr. President (52). Best Years of My Life) (3:25) 35 37 37 40 Poetry Man (41), Ready (47), Ride'Em Cowboy (59), Rock & Roll (I Gave You the Mac Davis-Columbia Best Years of My Lile (38), Roll on Down the Highway (24), Sad Sweet Dreamer (57), Sally G (32), Shame. Shame. Shame (54), Some Kind of Wonderful (11), Struttin' (62). 39 (3:10) 38 Big Yellow Taxi 39 33 39 38 Sweet Surrender (21), Thanks for the Smiles (69), To the Door of the Sun (50), Up Joni Mitchell -Asylum In a Pull of Smoke (55). When Will I See You Again (28), When a Child Is Born (63). 43 40 Nightingale (3:32) 40 41 38 41 You Are So Beautiful (43), You Ain't Seen Nothin' Yet (68), You're No Good (4), You're Carole King -Ode the First. the Last, My Everything (23), Your Bulldog Drinks Champagne (65).

Broadcasting Feb 101975 87 Week's worth of earnings reports from stocks on Broadcasting's index

CURRENT AND CHANGE YEAR EARLIER

Nef Per Net Per Company Period /Ended Revenues Change Income Change Share Revenues income Share

Adams -Russell 3 mo. 12/29 3,309.000 - 0,4% 46.000 - 58.2% .04 3.321,000 110,000 .08 Cox Cable Communications year 12/31 23,233,468 + 27.5% 2,121.324 + 13.1% .60 18,227,583 1,876,817 .53 Kaiser Industries year 12/31 1.097.008.000 + 0.2% 34,993,000 - 22.6% 1.22 9030540001 45,121,000 1.60 Liberty Corp. year 12/31 14.907,000 - 4.0% 12,916.000 - 20.8% 1.87 15,517,000 16,315,000 2.34 Meredith Corp. 6 mo. 12/31 70597,000 + 11.7% 3.640.000 + 22.2% 1.22 71.247,000 2,979,000 1.03 RCA year 12/31 4,626,900,000 + 8.1% 113.300,000 - 38.3% 1.45 4,280,700000 183,700,000 2.39 Rollins Inc. 6 mo. 12/31 105.293.918 + 16.6% 7,145.313 + 15.3% .53 90,273,012 6,197,959 .47 UA- Columbia Ceblevlston 3 mo. 12/31 3.752.000 + 19.2% 310.000 + 63.2% .18 3.147,000 190.000 .11 United Cable Television Corp. 6 mo. 11/30 5,449.000 + 23.1% 18,000 - 88.3% .01 4,427.000 154,000 .08

I Restated to reflect consolidation Of 58% -owned Kaiser Steel Corp.

Broadcasting's index of 134 stocks allied with electronic media Approx. Total merket Closing Closing shares capitali- Stock Wed. Wed. Nef change % change 1974-75 P/E out zation symbol Exch. Feb. 5 Jan. 29 In week in week High Low ratio (000) (000)

Broadcasting

ABC ABC N 18 3/4 19 - 1/4 - 1.31 28 3/8 12 3/8 6 17,186 322,237 CAPITAL CITIES CCB N 30 27 1/4 + 2 3/4 + 10.09 39 1/4 19 1/2 11 7,164 214,920 CBS CBS N 36 3/4 36 3/4 .00 40 25 10 28,092 1,032,381 CONCERT NETWORK= 0 1/8 1/8 .00 7/8 1/R 2,200 275 COX COX N 15 1/8 14 3/4 + 3/8 2.54 19 3/8 9 3/8 8 5,831 88,193 GROSS TELECASTING GGG A 8 5/A R 1/8 1/2 + 6.15 13 5/8 6 3/8 6 800 6,900 LIN LING 0 5 1/8 4 1/8 + 1 + 24.24 6 3/4 2 5 2,297 11,772 MOONEY* MOON 0 1 5/8 1 5/8 .00 3 5/8 1 4 385 625 RAHALL RAHL 0 3 1/8 3 1/4 - 1/8 - 3.84 6 1 3/4 7 1,297 4,053 SCRIPPS-HOWARD SCRP 0 17 1/2 17 1/2 .00 17 1/2 13 1/2 7 2,589 45,307 STARR SAG M 4 1/4 4 1/4 6.25 9 3 1/4 4 1,096 4,658 STORER SBK N 15 1/8 14 7/8 + 1/4 + 1.68 17 3/8 10 7/8 5 4,725 71,465 TAFT TFB N 16 7/A 17 1/4 - 3/8 - 2.17 23 3/8 10 3/4 5 4,011 67.685 WOODS COMM.' 0 1/2 1/2 .00 1 1/4 4 292 146 TOTAL 77,965 1,870.617

Broadcasting with other major interests

ADAMS- RUSSELL AAR A 1 1/4 1 + 1/4 + 25,00 2 1/2 3/4 5 1,259 1,573 AVCO AV N 4 1/8 4 3/8 - 1/4 - 5.71 B 7/8 2 1/8 11 11,481 47,359 BARTELL MEDIA BMC A 1 1/2 1 5/8 - 1/A - 7.69 2 3/8 5/8 2 2.257 3,385 JOHN BLAIR BJ N 5 4 7/8 + 1/8 + 2.56 7 1/2 3 1/2 5 2,403 12,015 CAMPTOWN INO.' ++ 0 1/8 1/8 .00 7/8 1/8 2 1,138 142

CHRIS -CRAFT CCN N 2 1/2 2 7/8 - 3/A - 13.04 4 1/4 1 1/2 6 4,162 10,405 COMBINED COMM. ++ CCA A 5 1/8 5 1/8 .00 13 5 1/8 3 4,603 23,590 COWLES CWL N 6 3/8 5 5/8 + 3/4 + 13.33 7 1/B 3 7/8 8 3.969 25,302 DUN C BRADSTREET DNB N 24 23 7/8 + 1/8 + .52 36 14 5/8 16 26,555 637,320 FAIRCHILD IND. FEN N 5 1/2 5 5/8 - 1/8 - 2.22 6 3/4 3 3/4 7 4,550 25,025 FUOUA FOA N 5 3/8 5 1/8 1/4 + 4.87 10 3/4 3 1/8 5 7,273 39,092 GANNETT CO. GCI N 29 1/2 27 1/2 + 2 + 7.27 38 1/4 20 1/2 19 21,080 621,860 GENERAL TIRE GY N 13 3/8 13 5/8 - 1/4 - 1.83 IA 1/4 10 1/4 4 21,096 282,159 GLOBETROTTER GLBTA 0 1 1/4 1 1/4 .00 4 3/4 7/8 3 2,731 3,413 GRAY COMMUN.' 0 6 6 .00 A 1/2 5 4 475 2,850 HARTE -HANKS HHN N 10 8 + 2 25.00 14 1/4 6 7 4,340 43,400 JEFFERSON -PILOT JP N 32 1/2 30 1/4 + 2 1/4 + 7,43 38 1/4 20 1/2 14 24,188 786,110 KAISER INDUSTRIES* K1 A 6 3/8 6 1/2 - 1/8 - 1.92 8 1/2 4 1/4 3 27,487 175,229 KANSAS STATE NET.' KSN 0 3 7/8 3 7/8 .00 3 7/8 2 3/4 7 1.741 6,746 KINGSTIP KTP A 3 3 .00 6 3/4 1 1/2 9 1.154 3,462 LAMB COMMUN.e++ P 11/4 1 1/4 .00 1 1/4 1 1/8 25 475 593 LEE ENTERPRISES LNT A 14 13 5/8 + 3/8 + 2.75 16 1/4 10 3/4 8 3,352 46,928 LIBERTY LC N 9 7/8 9 7/8 .00 15 5/8 7 1/8 4 6,632 65,491 MCGRAW -HILL MHP N 8 3/8 A 1/8 1/4 3.07 9 5 1/2 7 23,291 195,062 MEDIA GENERAL MEG A 24 1/8 22 3/4 + 1 3/8 + 6.04 26 1/2 15 1/2 11 3,552 85,692 MEREDITH MOP N 9 5/8 9 5/8 .00 11 3/8 8 4 2,978 28,663 METROMEDIA MET N 7 7/8 7 3/4 + 1/8 1.61 10 5/8 4 1/2 7 6,447 50,770 MULTIMEDIA MMED 0 11 1/4 10 1/2 + 3/4 + 7.14 14 1/4 8 3/4 7 4,388 49,365 NEW YORK TIMES CO. NYKA A 9 7/8 10 - 1/8 - 1.25 13 3/4 6 7/8 6 10,231 101,031 OUTLET CO. OTU N 9 1/4 9 1/2 - 1/4 - 2.63 10 7 4 1,379 12,755 POST CORP. POST 0 6 7 1/4 - 1 1/4 - 17.24 16 1/2 4 3/4 4 882 5,292 PSA PSA N 5 1/2 5 1/2 .00 10 3 3/4 6 3,181 17,495

REEVES TELECOM RBT A 1 1/8 1 1/8 .00 1 3/4 5/8 19 2,376 2.673 RIDDER PUBLICATIONS RPI N 10 1/2 10 1/2 .00 16 5/8 9 1/4 7 8,305 87,202 ROLLINS ROL N 13 7/8 13 1/2 3/8 2.77 19 3/4 6 1/2 11 13,341 185,106 RUST CRAFT RUS A 6 1/4 6 + 1/4 4.16 10 1/4 5 1/8 5 2,341 14,631 SAN JUAN RACING SJR N 9 1/2 8 3/4 + 3/4 + 8. 13 3/8 5 1/2 7 2,509 23,835 SCHERING -PLOUGH SGP N 54 3/8 52 3/4 1 5/8 3.5708 74 3/8 44 3/4 25 53,823 2,926.625 SONDERLING SOB A 6 5 5/8 + 3/8 + 6.66 10 3 1/2 4 747 4,482 TECHNICAL OPERATIONS TO A 5 3 5/8 1 3/8 + 37.93 6 3/4 2 3/8 5 1,344 6,720 TIMES MIRROR CO. TMC N 14 5/8 14 1/4 + 3/8 + 2.63 17 5/8 9 1/4 8 31,385 459,005 WASHINGTON POST CO. WPO A 20 3/4 20 3/8 + 3/8 + 1.84 24 3/8 14 3/4 7 4,750 98,562 WOMETCO WOM N 8 A 1/4 1/4 - 3.03 lO 1/4 6 1/4 6 5,985 47,880 TOTAL 367,636 7.266.295

Broadcasting Feb 101975 88 Approx. Total market Closing Closing shares capitall- Stock Wed. Wed. Net change % change 1974 -75 P/E out zatlon symbol Exch. Feb. 5 Jan. 29 In week In week High Low ratio (000) (000)

Cablecasting AMECO*5 ACO 1/4 1/4 .00 1 7/8 1/8 1,200 300 AMER. ELECT. LABS AELRA 3/4 7/8 - 1/8 - 14.28 2 1/8 1/2 2 1,672 1,254 AMERICAN TV E COMM. AMTV 9 1/2 9 3/4 - 1/4 - 2.56 19 1/4 5 1/2 19 3,292 31,274 ATHENA COMM. ** 1/8 1/8 .00 1 1/4 1/8 2,374 296 BURNUP E SIMS 951M 5 5 .00 24 1/8 2 1/2 6 7,933 39,665 CABLECOM -GENERAL CCG 3 1/2 2 + + 3/4 3/4 27.27 4 1/2 1 1/2 13 2,560 8,960 CABLE FUNDING* CFUN 6 6 1/2 - 1/2 - 7.69 7 3/8 3 7/8 150 1,121 6,726 CABLE INFO... 1/4 1/4 .00 1 1/4 1/4 1 663 165 CITIZENS FIN. ** CPN 1 3/4 1 + + 3/8 3/8 27.27 4 1/4 7/8 1 2,697 4,719 COMCA ST* 1 3/4 1 1/2 + 1/4 + 16.66 2 1/2 3/4 7 1,705 2,983 COMMUNICATIONS PROP. COMU 1 1/4 1 - 3/8 1/8 - 9.09 3 3/8 1 25 4,761 5,951 COX CABLE CXC 8 1/8 6 + 2 1/8 + 35.41 15 1/4 3 3/4 14 3,560 28.925 ENTRONS ENT 1/2 1/2 .00 7/8 3/8 4 1,358 679 GENERAL INSTRUMENT GRL 8 1/4 7 1/2 + 3/4 + 10.00 17 1/8 5/8 4 7,060 58,245 GENERAL TV* 3/8 3/8 .00 1 1/2 3/8 19 1,000 375 SCIENTIFIC -ATLANTA SFA 7 3/8 7 1/8 + 1/4 3.50 9 1/2 4 7 963 7,102 TELE- COMMUNICATION TCOM 2 + + 1/4 2 1/4 12.50 5 3/4 7/8 1 5,181 11,657 TELEPROMPTER TP 4 + + 1/8 3 1/4 7/8 26.92 8 1/4 1 3/8 2 16,013 66,053 TIME INC. TL 30 1/2 30 3/4 - 1/4 - .81 40 1/4 24 7/8 6 9,957 303,688 TOCOMS TOCM 2 1/8 2 + + 1/8 6.25 4 7/8 1 3/4 5 634 1,347 UA- COLUMBIA CABLE UACC 6 1/8 5 5/8 + 1/2 8.88 5 1/A 3 3/4 10 1,795 10,994 UNITED TV CORP CABLE UCTV 1 3/4 1 3/8 3/8 27.27 4 5/e 1/4 15 l.ß79 3,288 VIACOM VIA 5 4 1/4 + 3/4 + 17.64 7 1/2 2 5/8 7 3,850 19,250 VIKOA ** VIK 1 3/4 1 1/8 + 5/8 + 55.55 4 1/2 2 2,534 4,434 TOTAL 85,762 618,330

Programing

+ COLUMBIA PICTURES CPS N 4 1/4 4 + 1/4 6.25 4 3/4 1 5/8 18 6,748 28,679 DISNEY DIS N 31 3/8 29 1/2 + 1 7/8 6.35 54 1/2 18 3/4 19 29,738 933,029 FILMWAYS FWY A 3 7/8 3 5/8 + 1/4 + 6.89 6 2 1/8 5 1,812 7,021 FOUR STAR 1/8 1/8 .00 1 3/8 1/8 666 83 GULF + WESTERN GW N 27 1/8 26 7/8 + 1/4 + .93 29 1/8 18 3/8 4 15,553 421,875 MCA MCA N 33 33 3/8 - 3/8 - 1.12 33 3/8 19 1/4 6 8,465 279,345

MGM MGM N 25 1/2 26 3/4 - 1 1/4 - 4.67 26 3/4 9 1/4 6 5,854 149,277 TELE -TAPES. 0 1/4 1/8 1/8 + 100.00 3/4 1/8 2,190 547

TELETRONICS INTL.. 0 1 7/8 1 5/8 + 1/4 + 15.38 4 1/8 1 1/4 4 943 1,768 TRANSAMERICA TA N 7 5/8 8 - 3/8 - 4.68 10 3/8 5 1/2 8 65,025 495,815 20TH CENTURY -FOX TF N 7 3/8 7 1/2 - 1/8 - 1.66 9 1/8 4 1/2 19 7,532 55,548 WALTER READE ** WALT 0 1/4 1/4 .00 1/2 1/8 4,467 1,116 WARNER NCI N 12 11 1/8 7/8 + 7.86 18 1/2 6 7/8 4 16,317 195,804

WRATHER NCO A 3 1/4 2 3/4 + 1/2 + 18.1A A 1/8 1 1/4 41 2,229 7,244

TOTAL 167,539 2,577,151

Service

BBDO INC. 0 13 1/2 13 3/4 - 1/4 - 1.81 14 1/4 10 6 2,513 33,925 COMSAT CO N 33 3/4 32 + 1 3/4 + 5.46 40 3/8 23 3/4 8 10,000 337,500 CREATIVE MGMT. ++ CMA A 5 7/8 5 7/8 .00 7 1/4 3 6 1,016 5,969 DOYLE DANE BERNBACH DOYL 0 6 3/4 7 1/8 - 3/8 - 5.26 11 1/2 5 5/8 4 1,796 12,123 ELKINS INSTITUTE*. ELKN 0 1/8 1/8 .00 5/8 1/8 1,897 237 FOOTE CONE L BELDING FCB N 6 3/4 6 7/8 - 1/8 - 1.81 11 1/4 5 3/8 5 2,046 13,810 GREY ADVERTISING GREY 0 6 5/8 6 1/4 + 3/8 + 6.00 8 3/8 5 5/8 3 1,255 8,314 INTERPUBLIC GROUP !PG N 10 3/4 11 - 1/4 - 2.27 13 8 1/8 4 2,319 24,929 MARVIN JOSEPHSON* MRVN 0 6 1/2 6 1/4 + 1/4 + 4.00 8 1/2 3 1/4 4 802 5,213 MCI COMMUNICATIONS MCIC 0 2 1/2 2 3/4 - 1/4 - 9.09 6 1/2 1 13,309 33,272 MOVIEL49 80V A 7/8 1 - 1/8 - 12.50 1 5/8 1/2 5 1,407 1,231 MPO VIDEOTRONICS MPO A 1 5/8 1 1/8 + 1/2 + 44.44 2 5/8 1 539 875 NEEDHAM, HARPER NDHMA 0 5 5 .00 7 1/2 3 5/8 3 918 4,590 A. C. NIELSEN NIELA 0 15 3/8 13 5/8 + 1 3/4 12.84 28 7 3/A 15 10,598 162,944 OGILVY E MATHER OGIL 0 14 3/4 12 3/4 2 + 15.6R 17 1/4 10 5 1,807 26,653 J. WALTER THOMPSON JWT N 6 1/8 6 + 1/8 + 2.08 12 4 1/4 18 2,624 16,072 UNIVERSAL COMM.S ++ 0 1/8 1/8 .00 3/4 1/8 715 89 TOTAL 55.561 687,746

Electronics AMPEX APX N 4 3/8 3 3/8 + 1 + 29.62 4 7/8 2 1/4 4 10,885 47,621 CCA ELECTRONICS* CCAE 0 1/8 1/8 .00 1 1/8 1/8 881 110 ++ CETEC CEC A 1 5/8 15 /H .00 2 1/8 1 7 2,324 3,776 COHU, INC. COH A 2 1 7/8 + + 1/8 1/4 13.33 3 7/8 1 1/4 9 1,619 3,440 CONRAC CAX N 15 5/8 15 5/8 .00 21 10 7 1,261 19,703 GENERAL ELECTRIC CF N 39 3/4 39 1/8 + 5/8 + 1.59 65 30 12 181,988 7,234,023 HARRIS CORP. HRS N 18 1/4 17 1/2 + 3/4 + 4.28 33 1/2 13 1/8 6 6,204 113,223 INTERNATIONAL VIDEO IVCP 0 2 + + 1/4 1 3/4 1/2 28.57 7 1/2 1 1/4 28 2,730 6,142 MAGNAVOX MAG N + 6 1/8 5 1 1/8 22.50 9 7/8 3 3/4 18 17,799 109,018 3M MMM N 49 5/8 46 3/8 + 3 1/4 + 7.00 80 1/2 44 1/8 18 113,729 5,643,801 MOTOROLA MOT N 44 40 1/4 + 3 3/4 + 9.31 61 7/8 34 1/8 14 28,053 1,234,332 OAK INDUSTRIES OEN N 9 + 1/8 7 3/4 1 3/8 + 17.74 12 7/8 5 1/4 3 1,639 14,955 RCA RCA N 13 7/8 13 1/4 + 5/8 + 4.71 21 1/2 9 7/8 7 74.463 1.033,174 ROCKWELL INTL. ROK N 20 3/8 20 7/8 - 1/2 - 2.39 28 3/8 18 3/8 5 30,768 626,898 RSC RSC A INDUSTRIES 2 2 .00 2 1/8 1/2 7 3.458 6,916 SONY CORP. SNE N R 6 1/4 13/4 + 28.00 29 7/8 4 3/4 15 165,625 1.325,000 TEKTRONIX TEK N 24 1/4 23 1/2 + 3/4 + 3.19 47 3/4 18 1/2 9 8,651 209,786 TELEMATION TIMT 0 1 1 .00 2 3/4 1 6 1,050 1,050 TELEPRO IND.... 0 6 6 .00 8 2 1/2 38 475 2,850

Broadcasting Feb 101975 89 Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1974 -76 P/E out zation symbol Exch. Feb. 5 Jan. 29 In week in week High Low ratio (000) (000)

VARIAN ASSOCIATES VAR N R 1/2 7 5/8 7/8 11.47 13 1/4 6 8 6,617 56,244 WESTINGHOUSE WX N 11 3/4 11 7/8 - l/8 1.05 26 8 1/2 8 87,876 1,032,543 ZENITH ZE N 14 1/4 13 1 1/4 9.61 31 5/8 10 11 18,797 267,857 TOTAL 766,892 18,992,462

GRAND TOTAL 1,521,355 32,012,601

Standard 8 Poor's Industrial Average 87.9 85.9 }2.0

A- American Stock Exchange Over -the -counter bid prices supplied by P/E ratios are based on earnings -per-share ' P/E ratio computed with M- Midwest Stock Exchange Hornblower & Weeks, Hemphill -Noyes Inc., figures for the last 12 months as published earnings figures for last 12 N -New York Stock Exchange Washington. by Standard 8 Poor's Corp; or as obtained months published by company. 0-Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- 1 No annual. earnings figures P- Pacific Coast Stock Exchange trading days reported by Broadcasting. ing figures are exclusive of extraordinary are available. ttStock did not trade on Wednesday; Actual figures may vary slightly. gaina or losses. No P/E ratio is computed: closing price shown is last traded .rice. tttStoCk spilt. company registered net losses.

Fates & Fortunes

Media Jerry Bretey, manager of WM'r -AM -FM Helene Hollander, director of advertising Cedar Rapids, Iowa, elected VP of parent and promotion, wxlx-TV Cincinnati, Richard J. Janssen, general manager, WMT Inc. named director of information services, WGAR(AM) Cleveland, named general KPLR -TV St. Louis. manager of radio operations, new execu- Rick Bacon, general manager, wcsL(AM) tive post, for Nationwide Communica- Cherryville, NEC., named general man- Andrea McVey, public affairs show host- WKYK(AM) Burnsville, N.C.; suc- -TV tions Inc. stations: WGAR -WNCR(FM) ager, ess and producer, WEYI Saginaw, Cleveland; WNCR(FM) Columbus, Ohio; ceeded by Garry Jarrett. Robert Wyatt Mich., named public service director. WLEE(AM) Richmond, Va., and wPOC- named assistant manager, WKYK, and Carole A. Parsons, community develop- (FM) Baltimore. He will be at NCI head- Calvin Hastings named assistant manager ment director and producer- hostess, non- quarters in Columbus. and sales manager, WCSL. Both are Mark commercial WFSU -TV Tallahassee, Fla., Media Group stations. Nancy Mead, manager, nighttime pro- named associate director of information gram research, NBC -TV New York, ap- services, noncommercial WJCT -TV Jack- pointed to newly created host of man- sonville, Fla. ager, audience measurement. Succeeding Robert Homan Craft, director, chairman her is Timothy Brooks, manager, day- of finance committee and member of ex- time research. Earle F. Marsh, sales -de- ecutive committees of Mississippi River velopment administrator, appointed man- Corp., Missouri Pacific Railroad Co., ager, broadcast ratings. Charles Schneid- Missouri Improvement Co., American Re- er, manager, research projects, appointed frigerator Transit Co., and others, named manager, daytime program research. a director of Combined Communications Corp., Phoenix. Gordon Towne, sales manager, WCOA- (AM)-wJLQ(FM) Pensacola, Fla., named Marietta Schoenherz, advertising manag- general manager, succeeding Al Brooks, er, Phone -Mate, Torrance, Calif. (auto- named general manager of affiliated matic telephone answering device), named WREC -AM -FM Memphis (BROADCASTING, assistant promotion director, KMPC(AM) Los Angeles. Feb. 3) . Leonard S. Davey, Jr., general sales man- ager, WDBO -TV Orlando, Fla., named gen- Broadcast Advertising Brown In bronze. Walter J. Brown, eral manager, WJAR -TV Providence, R.!. John W. Doscher, account executive, veteran of 35 years in Both are Outlet Co. stations. broadcasting, WNEW -TV New York, named VP -sales was inducted into South Carolina manager York office Metro J. Bruce Johansen, operations manager, Association's of New of Broadcasting Hall of Radio Sales, succeeding Dom Fioravanti, KBSC -TV Los Angeles, named general Fame last Wednesday (Feb. dur- 5) who has been appointed to new post of manager. ing annual convention in Columbia. general sales manager, WNEW -FM New Mr. Brown was presented bronze, Larry A. Duke, VP and sales manager, York (BROADCASTING, Jan. 27). All are KARN(AM) Little Rock, Ark., named VP- sculptured likeness of himself which Metromedia -owned. station manager. in turn was given to University of Charles D. Schwartz, retail sales manager, Ken Dowe, formerly executive VP of South Carolina journalism school. Mr. Brown, president of WSPA -AM- wess(AM) New York, rejoins CBS Radio McLendon Broadcasting Corp., Dallas, Spot Sales as New York sales manager, joins Waterman Broadcasting Corp. FM-TV Spartanburg, Is third South Carolina broadcaster to receive cita- succeeding Jeffrey Lawenda, named gen- (KTSA[AM] and KTFM[FM] San Antonio, tion. Others were G. Richard eral sales manager, WCBS, (BROADCAST- Tex.) as executive VP. Shafto, retired president of Cosmos Broad- ING, Feb. 3). Alan Goodman, general sales manager, casting Co., Columbia, and John M. Cal Coleman, national sales manager, KRIz(AM) Phoenix, named VP- general Rivers Sr., owner of WCSC -AM -TV WAND(Tv) Decatur, Ill., named general manager, KRUX(AM) Phoenix. and WXTC -FM Charleston. sales manager.

Broadcasting Feb 10 1975 90 Dorothy Schwartz, manager, sales, East - Mary A. Hickey, with Webb & Athey Jerry Lamprecht, acting foreign editor, em office, NBC Radio network, New Inc., Richmond, Va., joins newly formed Television News Inc., New York, named York, appointed manager, daytime sales, Tom Webb Advertising, Richmond, as foreign editor. NBC -TV, succeeding Tom Winner, who media director. Austin Bridgman, news director, KSD-TV was appointed manager, children's pro- Glenn Wright, account executive, KIRO- St. Louis, named director of news admin- gram sales (BROADCASTING, Jan. 6). TV Seattle, named marketing unit man- istration. Pete Vesey, newsman, KSD -TV, Ed Argow, executive VP and national ager. named director of news and operations. sales manager, McGavren -Guild, Chica- Karin Mahlberg Mills, public relations as- WTvM(TV) Colum- VP and general Griff Godwin, with go, elected executive sociate and editor of in -house newsletter, bus, Ga., named news director. sales manager, KFAC -AM -FM Los Angeles. Benton & Bowles, New York, named to Both McGavren -Guild and station are newly created position of manager of Dennis Deninger, on news staff, WFBL- subsidiaries of ASI Communications. public relations. (AM) Syracuse, N.Y., named news direc- Larry Chambers, sales representative, tor, WMBO(AM) Auburn, N.Y. Blair Radio, Los Angeles, named local Programing Collin Dougherty, news director, KJEO- sales manager, KFAC- AM -FM. (TV) Fresno, Calif., named director of Michael J. Plumstead, senior account Roy E. Nilson, formerly with Rahall public affairs, succeeded by Dan Cullen, executive, WRCP -AM -FM Philadelphia, Communications Corp.'s WLCY -AM -FM St. KJEO news anchorman. Petersburg, Fla., as operations manager, named sales manager. Herr, KGO -TV Francisco re- named RCC national program director Nancy San joins WABC -TV New York, as cor- O. W. (Bill) Myers, national sales man- for radio, based in St. Petersburg. porter, ager, WHTN -TV Huntington, W.Va., respondent. Both are ABC-owned. named local sales manager. Jerry Bernstein, production manager, EUE/Screen Gems, West Coast, named Eldridge Spearman, co- anchorman and Neil Sargent, Western regional manager, VP-production. reporter, WTTG(TV) Washington, joins media brokerage division, Doubleday WTOP -Tv Washington as news correspond- Media, named general sales manager of Edward Cooper, promoted from director ent. to VP of Filmways International Ltd., company's KRiz(AM) Phoenix. at KFMB -TV Filmways Syndication, and Heatter -Quig- Gene Gleeson, reporter San Gerald R. Gilles, sales manager, wtxY- ley Distribution Corp., Los Angeles. Diego, named special investigative report- (AM) Cleveland, joins WNCR(FM) Cleve- er and special program producer. Jeff Ryder, WJBQ -AM -FM land, in same capacity. announcer, Robert Roblin, reporter and anchor- Portland, Me., named program director. news Shelly Schwab, on local sales staff, WAGA- man, WLBT -TV Jackson, Miss., joins TV Atlanta, named local sales manager. Jerry Dilts, announcer, WMIN(AM) Min - WBAL -TV Baltimore as news and sports neapolis-St. Paul, joins wvIM(AM) Vicks- reporter. Robert I. Zschunke, vice president, Hen- burg, Miss., as program director. derson Advertising, Greenville, S.C., Kirstie Wilde, reporter, KcsT(TV) San elected president, Abbott Advertising Phil Crow, production supervisor, KTVT- Diego, joins KGTV(TV) San Diego as gen- Agency, Lexington, Ky. (Tv) Fort Worth- Dallas, named produc- eral assignment reporter. tion manager. Armando Sarmento, vice chairman of In- Jennie L. Paul, sports reporter, WCPO -Tv terpublic Group of Companies Inc., New Harry Camp, senior producer-director, Cincinnati, joins WLWT(TV) there as gen- York, in charge of international business, WGTE -TV Toledo, Ohio, named produc- eral assignment reporter. tion manager. will retire at 62 on June 30 after 40 Gloria Gibson, anchorwoman, WWDC -AM- years with organization. He will be suc- Jerry West, former Los Angeles Lakers FM Washington, joins wcvB -TV Boston as ceeded by Philip H. Feier, 40, who is player, joins CBS Television Sports as reporter. vice chairman -international McCann - of National Basketball Association basket- Jamie Robinson, intern with WPLG -TV Erickson Worldwide, largest agency in ball announcer. Miami, joins wJxT(Tv) Jacksonville, Fla., Interpublic Group. Michael D. Hayes, sports announcer, as news cinematographer. Ziff, Ruth VP- manager of research, Ben- KGMC(AM) Englewood, Colo., and public Phil Lauter, news photographer, KPRC -Tv ton & Bowles, New York, named senior relations director for Denver Boxing Club Houston, named producer, replacing VP- director of research and marketing and Daniels and Associates, Denver, Clarence Renshaw, who resigned. Bob services for agency. named weekend sportscaster for KWGN- Brandon, news photographer, named as- Thomas L. Fenton, VP and director of Tv Denver. sistant chief news photographer. Alan broadcast production at Rosenfeld, Siro- Parcell, with WGN Continental Washing- Kay Wyman, sports interviewer, and witz & Lawson, KPRC -TV New York, appointed "flagperson" for American ton bureau, joins as reporter. senior VP- director of broadcasting pro- Race Car As- Steve Long, with wico(Tv) Champaign, sociation, named sports director, WEYI- duction, Doyle Dane Bernbach, New Ill., joins KPRC -TV as news photographer. York. Tv Saginaw, Mich. Thornton B. Wierum, VP and director of Mark A. Copper, music director and act- Cable ing program director, KUDL-FM Kansas media services and legal administration, James A. Wand, operations manager, J. Walter Thompson Co., New York, City, Kan., named program director. Jim elected senior VP. Turner, announcer, KUDL -FM, named Continental Cablevision affiliates in music director. Quincy, Lincoln, Kewanee, Carthage, Radford Stone, senior VP and producer, Hamilton, Freeport and Pekin, all Illinois, McCaffrey & McCall, New York, elected Jim Collins, announcer, WPGC -AM -FM and Keokuk, Iowa, named general man- director. Morningside, Md., named program direc- ager of company's operations in those Donald L. Patrick, VP and management tor. Jim Elliott, former program director, states. WEAM(AM) Arlington, Va., named supervisor, Doyle Dane Bernbach, New music Robert K. Schwartz, marketing and ad- director, WPGC- AM -FM. York, named VP and account supervisor, vertising director for land development Kelly, Nason Inc., New York. Nancy Wessels, with KPLR -TV St. Louis, corporation in Los Angeles, named VP Edwin W. Hamowy, president and chief named art director. of development, Channel 100 of Northern operating officer, Helena Rubinstein Inc., California, subsidiary of Optical Systems New York, elected senior VP for market- Broadcast Journalism Corp. Sharon L. Crum, public relations ing, Mattel Toys, Hawthorne, Calif., with director for Host International hotel Thomas F. Pendergast, director of per- chain, named public relations and pro- responsibilities that include advertising. sonnel and labor relations, Associated James R. graming coordinator, Channel 100 pay - Barker, VP and media director, Press, New York, elected VP and assist- cable operations. Honig -Cooper & Harrington, San Fran- ant general manager. Louis D. Boccardi, cisco, named general manager of media executive editor, AP, New York, elected and market planning, National Bank - VP and assistant general manager, in ad- Equipment & Engineering Americard Inc., San Francisco. dition to duties as chief news executive. Andrew Szegda, president of Broadcast

Broadcasting Feb 101975 91 Electronics Inc., Silver Spring, Md., sultant, General Telephone of California. Association, New York, He succeeds elected president of newly combined named Western regional sales manager, Henry M. Watts Jr., Philadelphia stock- Filmways Inc. division, Broadcast and Blonder- Tongue Laboratories, based in broker, who assumes new post of execu- Sound Services Group, comprising Broad- Los Angeles area. tive committee chairman. cast Electronics and Wally Heider Re- Marshall Rice, formerly national sales David A. Irwin, counsel on regulatory cording Studios, Hollywood and San manager, Javelin Electronics, named sales matters to American Satellite Corp. and Francisco. manager for Los Angeles area, Cohu Inc., attorney with Western Union Telegraph David G. Cowden, operations manager, electronics division. Co., and Stanford B. Weinstein, attorney GTE Sylvania, El Paso, named general with FCC's Common Carrier Bureau, manager, company's CATV equipment Allied Fields Washington, named to Common Carrier and installation operation. He succeeds Bureau's special counsel staff. James C. Petrillo, P. Kim Packard, now VP, electrical Shreeniwas R. Tamhane, librarian and ad- Richard M. Porter, ad- president of Ameri- equipment group. can Federation of ministrative assistant, Council on Inter- vertising /sales promotion supervisor, national Nontheatrical Events, Washing- advertising man- Musicians from 1940 GTE Sylvania, named and ton, appointed executive director. CINE ager, electronic components group. through 1958 head of union's civil selects films of merit to represent U.S. Elmar Stetter, technical sales manager, rights department in TV and motion- picture competitions Dolby Laboratories, New York, named since 1965, has re- and exhibitions around world. European sales manager. Steve Katz, ap- tired from that post plications engineer, Dolby, New York, at 82 years of age. Deaths heads film industry activities, Hollywood. Stanley Ballard, sec- Adrian Home, licensing manager, Dolby, retary- treasurer of Howard Whitman, 60, writer and com- named head of advertising and informa- Petrillo in 1948 AFM since 1965, mentator, died of stroke on Jan. 29 in tion, succeeding Bob Berkovitz, who re- has retired for reasons of health. J. Palm Beach, Fla. From 1953 to 1970, turns to Acoustic Research. Ian Hard - Martin Emerson, secretary of union's Mr. Whitman served NBC as commen- castle, engineering liaison, succeeds Mr. Washington local, has been named by tator on radio and TV broadcasts deal- Home. union's executive board to succeed Mr. ing primarily with medicine. He is sur- H. N. Larkin, director of operations of Ballard. vived by his wife, Sue, and two children, Control Design Corp., Alexandria, Va., Former Senator J. William Fulbright (D- Constance Baker and Kenneth. named to newly created position of VP- Ark.) has joined Washington law firm, William Peters, 51, executive producer, marketing, Ampro Corp., Willow Grove, Hogan & Hartson, as counsel. WBEN -TV Buffalo, N.Y., died Jan. 31 in Pa. Edward N. Mullin, director of engi- Sylvester L. (Pat) Weaver Jr., former his Amherst, N.Y., home of heart attack. neering for Ampro, elected VP. agency, network and pay -TV executive, He is survived by son, William, and Harold A. Sheaks, communications con- elected president of Muscular Dystrophy daughter, Merry Ann Peters.

For the Record®

Principal: Glenn D. BROADCASTING, Jan. 27 $8,134; first -year operating cost $1,600. Principal: year operating cost $1,000. As compiled by George N. Baskos, communications instructor Gilbertson, superintendent of schools (BPED-1910). through Jan. 31 and based on filings, (13PF.D- 1853). Action Jan. 17. Action Jan. 21. authorizations and other FCC actions. Jenkins, Ky.-Cardinal Broadcasting Co. Broad- Broadcast Bureau granted following CP modifica- cast Bureau granted 94.3 mhz, 125 w, HAAT 1,340 tion to extend completion time to date shown: Abbreviations: AU- Administrative Law Judge. fr. P.O. address: Box 868, Jenkins 41537. Estimated WOOA Goulds, Fla. -To Aug. 6 (BMPH -14384); alt. -alternate. ann.- announced. ant.-antenna. construction cost $16,095 first -year operating cost WPEM Pascagoula, Miss. -To Aug 6 (BMPH- our.- aural. aux.-auxiliary. CH- critical hours. CP $3,650; revenue $25,000. Format: C&W /MOR. Prin- 14386); KCAP -FM Helena, Mont. -To March 30 -construction permit. D -day. DA- directional an- cipals: H. Gene Sturgill (49 %) and James G. Hobbs (BMPH- 14382). tenna. ERP-effective radiated power. HAAT- (51 %) own WREM(AM) Jenkins (BPH- 9147). Ac- height of antenna above average terrain. khz -kilo- tion Jan. 24. FM start hertz. kw- kilowatts. MEOV- maximum expected Broadcasting Co. operation value. mhz- megahertz. mod.- modifica- Springhill, La.- Springhill KBSO Espanola, N.M. -Authorized program op- Broadcast Bureau granted 92.7 mhz 3 kw, HAAT Lion. N- night. PSA-prcsunrisc service authority. eration on 102.3 mhz, ERP 1.1 kw, HAAT 460 ft. 185 ft. P.O. address: Box 127, Springhill 71075. Esti- Action Jan. 16. SH- specified hours. trans.-transmitter. TPO- mated construction cost $3,600; first-year operating transmitter power output. U- unlimited hours. vis. revenue Principal: Johnnie K. w cost $3.490; $12,000. FM -visual. -watts. "-noncommercial. Hill (100 %) own KBSF(AM) Springhill (BPH -8941). license Action Jan. 21. Broadcast Bureau granted following licenses cover- 'Jackson, Miss.- Jackson State University. Broad- ing new stations: New stations cast Bureau granted 90.7 mhz, 10 w, HAAT 98 ft. WKMZ Enterprise, Ala., Jones Wallace Miller P.O. address: 1325 Lynch, Jackson 39203. Estimated (BLH-6500). Action Jan. 28. FM applications construction cost $5527; first -year operating cost $14,000. Principal: Dr. James A. Peoples, presi- KAAM Berryville, Ark., KTHS Inc. (BLH-6515). Jefferson City, Tenn. -Coffman Broadcasting Co., dent (BPED -1863). Action Jan. 24. Action Jan. 28. I ft. seeks 99.3 mhz. kw., HAAT 480 P.O. address: Green. Mo. County Broadcasting KVRE -FM. Santa Rosa, Calif., KVRE Inc. (BLH - Box 1248, Morristown, Tenn. 37814. Estimated con- Bowling -Pike Bureau granted 100.9 mhz, 3 kw, 6518). Action Jan. 28. struction cost first-year operating cost Co. Broadcasting $40,500; 295 P.O. address: Box 1, Bowling Green revenue Format: C Principal: HAAT ft. WKGC -FM Panama City, Fla., Gulf Coast Com- $40,000; $50,000. &W. 63334. Estimated construction cost $30,893; first - Dallas C. Coffman (100 is applicant for new munity College (BLED- 1328). Action Jan. 28. %) year cost revenue For- AM at White Pine, Tenn. Ann. Jan. 20. operating $14,500; $25,000. mat: C &W. Principals: Betty A. Salois (30 %), J. WKZM Sarasota, Fla., Christian Fellowship Mis- Jefferson City, Tenn. -Morgan Broadcasting Co., Paul Salois (29.7%). et al. own KPCR(AM) Bowl- sion (BLH -6432). Action Jan. 28. seeks 99.3 mhz, 3 kw., HAAT 475 ft. P.O. address: ing Green (BPH -9128). Action Jan. 24. KSLU Hammond, La., Southeastern Louisiana Box 2310. Knoxville, Tenn. 37901. Estimated con- University (BLED -1324). Action Jan. 28. struction cost $5,100; first -year operating cost ' Princeton Junction. N.J.-West Windsor Plains- $47.267; revenue $72,000. Format: C &W. Principal: boro Regional School District. Broadcast Bureau KBED Lake Providence, La., Lake Providence Harry J. Morgan (100 %) owns WSKT(AM) Knox- eranted 90.3 mhz, 10 w. P.O. address: Box 248. 89 Broadcasting Service (BLH-6445). Action Jan. 28. ville and WSEB(AM) -WSKP -FM Sebring, Fla. Washington Rd.. Princeton Junction 08550. Esti- WRJH mated cost first-year operating WRJH Brandon, Miss., Radio Station Ann. Jan. 20. construction $4,000; -6482). Jan. 28. cost $1,000. Principal: Dr. John Hadden, superin- Inc. (BLH Action FM actions tendent (BPED-1860). Action Jan. 24. WHJT Clinton, Miss., Mississippi College (BLH - 6496). Action Jan. 28. Susanville, Calif. -Radio Lassen. Broadcast Bu- "Chapel Hill. N.C. -Student Government of reau granted 92.7 mhz, 2.75 kw., HAAT minus 750 University of North Carolina at Chapel Hill. Broad- KMTN Jackson, Wyo., Teewinot Broadcasting ft. P.O. address: Box 50I, Susanville 96130. Esti- cast Bureau granted 89.3 mhz, IO kw, HAAT 270 ft. (BLH -6484). Action Jan. 28. mated construction cost $16,135; first -year operating P.O. address: Carolina Union, Box 40, Chapel Hill cost $17,915; revenue $18,250. Format. beautiful 27514. Estimated construction cost $30,520; first - music. Principal: H. Cecil Webb Jr. owns KSUE- S12.500. (AM) Susanville (PPH- 9241). Action Jan. 21. Williamsapesident SD- I898).Principal:ction Jan. 24. Ownership changes Longmont, Colo. -St. Vrain Valley School Dis- *Cody, Wyo. -Park County School District, No. trict Re -1 -1. Broadcast Bureau granted 90.7 mhz. 6. State of Wyoming. Broadcast Bureau granted Applications 14 w., HAAT 118 ft. P.O. address: 1200 S. Sunset 90.1 mhz, 10 w. P.O. address: 1225 - 10th St., Cody St., Longmont 80501. Estimated construction cost 82414, Estimated construction cost $8,284; first- WGMW(FM) Riviera Beach, Fla. (94.3 mhz, 3

Broadcasting Feb 101975 92 kw) -Seeks assignment of license from WGMW reau granted change in limited partners of Clements quencv to 95.3 mhz. change ant. and HAAT 190 ft. Radio Inc. to Warden Broadcasting for 5453.804. & Co. (BAL- 8335). Action Jan. 24. Ann. Jan. 29. Seller: Thomas C. Kegel, president. Buyers: Wil- liam J. Hall and Hall KEZK(FM) St. Louis- Broadcast Bureau granted Engineering Co. (50% each). assignment William Hall owns oil and gas investment firm. of license from Heftel Broadcasting- FM actions Hall Engineering Co. (Harold J. Hall Radio Inc. to Heftel Broadcasting-St. Louis Inc.. Jr., presi- in KAUG Salinas, Calif.-Broadcast Bureau grant- dent) is electrical contracting and real estate invest- corporate reorganization (BAPLH -175). Action by Jan. 30. ed mod. of license covering operation remote ment company. Ann. Jan. 31. control from main studio at 901 E. Blanco Rd., -12112). Jan. 23. WRNB(AM) New Bern, N.C. (1490 khz, I kw- WFLY(FM) Troy, N.Y. (92.3 mhz, 10 kw h, 2.25 Salinas (BMPED Action D, 250 w -N) -Seeks transfer of control of Jefferay kw v)- Broadcast Bureau granted assignment of Broadcasting Corp. license from Amalgamated Music Enterprises Inc. KVMT Vail. Colo. -Broadcast Bureau granted from William W. Jefieray (52% mod. CP to in ant. system; before; none after) to 1st to Rust Communications Group Inc. Consideration: of make changes ant. Capital Radio (none height 1190 (BMPH- 14379). before; 52% after). Consideration: $273,000. Prin- 5360.000. Sellers: Albert Wertheimer, president ft. Action Jan. 28. (40.3 cipal: Theodore J. Gray Jr., 100% owner of Ist %), and Paul Davis (40.3 %) who are licensees WLQY -FM Fort Pierce, Fla.- Broadcast Bureau Capital, owns WCRE(AM) Cheraw, S.C., and of WBUF(FM) Buffalo, WVOR(FM) Rochester and granted mod. of Cl' to change trans. location to WTTX(AM) Appomattox Va., and is major stock- WDDS(FM) Syracuse, all New York. Buyers: Wil- liam Rust Jr., president and South 37th and N. White Way Dairy Rd., Fort holder of WKDE -AM -tM Altavista, Va. Ann. treasurer (80.36 %). et Pierce; change studio location to Metzger Rd., Fort al. Rust Communications is licensee - Jan. 28. of WHAM Pierce; change trans. and ant.; make changes in WNRI(AM) Woonsocket, R.1. (1380 khz I kw- both) NewF York:) WAEB(AM WXKW(FM)AAllen-Allen- ant. system; ERP 40 kw; ant. height 340 ft.; re- D) -Seeks assignment of license from Friendly town, WNOW(AM) -WQXA(FM) York, WRAW- mote control permitted (BMPH -14368). Action Jan. Broadcasting Co. to K. S. Broadcasting for $195,0110 (AM) Reading, all Pennsylvania: WRNL(AM)- 29. plus other considerations. Seller: Joseph Britt WRXL(FM) Richmond and WKLX(AMI Ports- (100 %) is retiring. Buyers: Paul P. Katsafanas and WNGC Athens, Ga.- Broadcasting Bureau grant- mouth, both Virginia. Rust Communications also ed CP to change trans location to (1.5 miles north- Norman .1. Slemenda (10)% jointly). Mr. Katsa- has 34.5% interest in Blue Ridge Cable Television fanas is salesman at WYDD(FM) Pittsburgh; Mr. west of Neese. Ga.; install new trans. and ant.; Corp., Buena Vista, Va. (BALH -2053). Action Jan. make change in ant. system; ERP 100 kw: ant. Slemenda is in sales at WTAE(TV) Pittsburgh. 23. Ann. Jan. 28. height 651) ft.; remote control permitted (BPH- WTCL(AM) Warren, Ohio -Broadcast Bureau 91192). Action Jan. 21. KYAC(AM) Kirkland, Wash (1460 khz, 5 kw -D) granted pro forma transfer of control of Warren -Seeks assignment of license from Carl -Dek Inc. Broadcasting Corp. from Niles Suburban News- WHBF -FM Rock Island, 111.- Broadcast Bureau to Glo -Lee Broadcasting Co. for $225,100. Seller: papers to Niles Publishing Co. (BTC- 7650). Ac- granted mod. of license covering operation by re- Carl -Dek owner of KYAC -FM Seattle, has applied tion Jan. 24. mote control from main studio at Telco Bldg., 231 to buy KTW(AM) Seattle. Buyer: Howard Slobodin, 18th St., Rock Island (BRCH -1243). Action Jan. 23. Portland, Ore., physician. Sale is contingent on KSDN(AM) Aberdeen, S.D. (930 khz)- Broad- FCC approval of Seattle KUUU(AM) and KTW cast Bureau granted assignment of license from KBJC Great Bend, Kan.- Broadcast Bureau sales. Ann. Jan. 29. KSDN Inc. to Green Bay Broadcasting Co. for granted CP to install new trans.; ERP 1,4 kw: ant. 5375,000. Seller: Aberdeen News Co.. owned 80% height 210 ft.; remote control permitted (BPED- KWYO(AM) Sheridan, Wyo. (1410 khz, 1 kw -D, by Ridder Publications Inc.. which has interest in 1865). Action Jan. 21. 150 w -N) -Seeks assignment of license from Daniels Properties WCCO- AM -FM -TV Minneapolis, KSSS(AM) Colo- to Wycom Corp. for $185,000. Seller: rado Springs and WDSM(AM) Superior, Wis. Ridder Bedford, Daniels Properties desires to devote WMYS New Mass.- Broadcast Bureau more time to is merging with Knight Publications. Buyer: Ben A. granted mod. of CP to change trans. location to its CATV interests. Buyers: William R. Sims Laird (100%) owns WDUZ -AM -FM Green Bay, (44 %), Thomas F. Stroock (23 1300 ft. southwest of McArthur Blvd. and Wright %), et al. own K010- Wis. (BAL- 8302). Action Jan. 23. St., New change trans. and change (AM) Laramie, Wyo. and have applied Bedford; make for new in ant. system; ERP 50 kw; ant. height 500 ft.; re- AM in Green River, Wyo. Ann. Jan. 28. KRAY(AM) Amarillo, Tex. (1360 khz, 500 w -D) -Broadcast Bureau granted assignment of license mote control permitted (BMPH -14229). Action Jan. Actions from Raymond D. Hollingsworth to Tascosa Broad- 24. casting for $138,500. Buyers: James D. Shelton. WSCD -FM Duluth, Minn. Bureau Bakersfield, 550 projects -Broadcast KAFY(AM Calif. (AM: khz, manager of oil and gasoline distributorship; granted mod of CP to operate trans. by remote kw -U, DA-N)--Broadcast) sureau granted assign- Keith Adams, recently assistant general manager at ment license control from 418 W. Superior, Duluth (BMPH - of from KAFY Inc. to Sunset Broad- KGNC- AM -FM-TV Amarillo (35% each); Ted Y. 14178). Action Jan. 23. casting Corp. for $776,118. Seller: Robert E. East- and George Lokey, stockholders in tire, oil, real man (100%) is former owner of WTRX(AM) Flint, estate and investment companies (15% each). Tas- Bismarck, Bureau cosa has KFYR -FM N.D. -Broadcast Mich., and of Eastman station -representative firm. also applied for new FM in Amarillo granted mod. of license by re- Buyer: 8309). 24. covering operation General Broadcasting, owned by Gerald D. (BAL- Action Jan. mote main studio at 20055 St., McLevis, Daren F. McGavren control from Fourth and James A. Fos- KUFO(FM) Galveston, Tex. -Broadcast Bureau Bismarck (BRCH -1242). Action Jan. 23. dick. They also have interest in KKIO -FM Liver- granted change in percentages of limited partners more-Pleasanton and KGOE(AM) Thousand Oaks, in Beacon Broadcasting Calif. (BTC-7526). Co. (BALH- 2091). Action both Action Jan. 24. Jan. 24. KATY(AM) San Luis Obispo, Calif.- Broadcast Bureau granted transfer of control of Hill Radio by Duane E. Hill (32.5% before; 39.3% after) the new MCMARTIN /BA-1K through purchase of stock by licensee corporation from Velma Faye Tabor (62.5% before, 49% after); Facilities changes 1000/500/250 watt AM TRANSMITTER consideration 555,750 (BTC -7664), Action Jan. 30. KZON(AM) Santa Maria, Calif. (1600 khz, 500 TV actions unique interior accessibility w- D)- Broadcast Bureau granted assignment of KLOC -TV Modesto, Calif.- Broadcast Bureau 125% positive peak 1200 watts output license from Hospitality Broadcasters to California granted CP to change ERP to 417 kw (vis.), 41.7 Broadcast Media for $90,000. Seller: Joan Saueres- kw (sur.); change type ant. (BPCT-4773). Action remote control /metering capability sig, et al. Buyer: Leonard N. Kesselman (100 %). Jan. 24. Los Gatos, Calif. attorney, owns KXFM(FM) Santa FCC TYPE ACCEPTED Maria, and has interest in KZEN(FM) Seaside, WALB -TV Albany, Ga.- Broadcast Bureau grant- Calif. (BAL- 8246). Action Jan. 22. ed CP to change type trans. (BPCT- 48I7). Action Jan. 27. WNLK(AM)-WDRN(FM) Norwalk, Conn. (AM: WCTV Thomasville, Ga.- Broadcast Bureau 1350 khz, 1 kw -D, 500 w-N; FM: 95.9 mhz, 3 kw) granted to type trans. -Broadcast Bureau granted assignment CP change (BPCT- 4819). of license Action Jan. 30. from Norwalk Broadcasting Co. to Hanson Corn- munications for $700,050. Seller: Estate of late KGLO -TV Mason City, Iowa -Broadcasting Bu- James C. Stolcz, which also owns WBUX(AM) reau granted CP's to change type trans. for main Doylestown, Pa. Buyer: Michael F. Hanson II and alt. main trans. (BPCT- 4815 -6). Action Jan. 27. (100 former %) director of news and public affairs KABY -TV Aberdeen, Broadcast Bureau for WVVR(FM) New York (BAL- 8314). Action S.D.- Jan. 31. granted request to operate trans. by remote control from Country Club Rd., Aberdeen (BRCTV -219). WGTX(AM)-WQUH(FM) DeFuniak Springs, Fla. Action Jan. 28. -(AM: 1280 khz, S kw -D; FM: 103.1 mhz, 3 kw)- WISN -TV Milwaukee -Broadcast Bureau granted Broadcast Bureau granted transfer of control of CP to install alt. main trans. (BPCT -4818). Action Euchee Valley Broadcasting Co. from R. Dean Jan. 30. Hubbard (51% before; 2096 after) to Kentucky - Tennessee Coals (49% before; 80% after) for AM $100,500. Principal: Stamper Collins is president application and 90% stockholder of Kentucky- Tennessee, coal WMRO Aurora, 111. -Seeks CP to make changes mining company (BTC -7605). Action Jan. 23. in ant. system MEOV's. Ann. Jan. 28. WOMA(FM) WTNT(AM)- Tallahassee, Fla. (AM: AM actions 1270 khz, 5 kw, DA -N; FM: 94.9 mhz, 51 kw)- Broadcast Bureau granted assignment of license KRML, Carmel, Calif.- Broadcast Bureau grant- f rom Tallahassee Appliance Corp. to Walter -Weeks ed CP to change ant.-trans. location to Rio Rd.. Broadcasting for $250,000. Sellers: F. W. Hazelton behind Riverwood Apartment complex. on bank of (60 %) and H. W. Rudd (40 %). Mr. Hazelton wishes Carmel River, Carmel (BP- 19854). Action Jan. 21. to retire; Mr. Rudd desires to pursue political WQYK, Tampa, Fla.- Broadcast Bureau granted career. Buyers: Robert M. Weeks, James W. Walter mod. of CP to make changes in MEOV's (BMP- (45% each) et al. own WMFJ -AM -FM Daytona 13916). Action Jan. 21. Beach, WJI4O-AM -FM West Palm Beach and Palm Beach respectivelyy, WSPB -AM KARTJ, Waipahu. Hawaii -Broadcast Bureau and -FM Sarasota, all to Florida (BAL- 8338). Action Jan. 24. granted CP install new type trans. (BP- 19861). Action Jan. 21. KRCB(AM )-KQKQ -FM Council Bluffs, Iowa (AM: 1560 khz, I kw -D; FM: 98.5 mhz, 100 kw)- AM starts Broadcast Bureau granted transfer of control of KRCB Inc. from KRCB -Michigan Inc. (60% be- Following stations were authorized program op- fore, none after) to John C. Mitchell (40% before, erating authority for changed facilities on date 100% after). Consideration: $379,349. Principals: shown: KINY Juneau, Alaska (BP- 19,481). Jan. 7: Richard L. Freeman is president of KRCB- Michigan KMAM Butler, Mo. (BP- 19,641), Jan. 16; WCVP Inc. Mr. Mitchell, Nebraska attorney has interest Murphy, N.C. (BP- 19,835), Jan. 16. in K(jFW(AM) Kearney, Neb. and KFLI(AM) McMartin. Mountain Home, Idaho (BTC- 7536). Action Jan. 24. FM application McMartin Industries Inc 4500 South 76th Street KYSM -AM -FM Mankato, Minn. -Broadcast Bu- WOLI(FM) Ottawa, I11. -Seeks to change fre- Omaha, Nebraska 68127 Phone (402) 331 -2000

Broadcasting Feb 10 1975 93 In contest Other actions Call letters Designated for hearing WFWA(FM) Sullivan, 111.- Broadcast Bureau Applications granted request to identify as Sullivan- Arthur. Crest Hill, ill, FM proceeding: Crest Hill Com- Action Dec. 26. Call Sought by munications and Nelson Broadcasting Co., com - peting for 98.3 mhz ots. )- Broadcast WMDH(FM) New Castle, Ind.-FCC dismissed New AM Bureau designated for hearing competing applica- petition by Muncie Broadcasting Corp.. licensee of tions. Issues include Crest Hill Communications's WERK(AM) Muncie, Ind., for reconsideration of WGFT Media Inc., Youngstown, Ohio ascertainment efforts. Action Jan. 23. Sept. 20, 1974, action granting application of Public Service Broadcasters for CP for major changes in New FM's Fort Wayne, Ind., FM proceeding: Templar facilities of WMDH. FCC said that while Muncie KBLI-FM Western Communications, Broadcasting Co.. Tecumseh Broadcasting Corp. Broadcasting relied on several factual allegations. Blackfoot, Idaho and Weber Broadcasting, competing for 103.9 mhz none indicated that Public Service did not intend (Docs. 20329 -31)- Broadcast Bureau designated for to provide local service to New Castle. Action Jan. WVGS Georgia Southern College, hearing mutually exclusive applications of Templar 21. Statesboro, Ga. Broadcasting Co., Tecumseh Broadcasting Corp. and WCDE Board of Trustees of Davis Weber Broadcasting. Issues include ascertainment KNEB -AM -FM Scottsbluff, Neb.- Broadcast and Elkins College, efforts made by Tecumseh and Weber. Action Jan. Bureau granted request for waiver of rules to Elkins, W.Va. 24. as and Gering. Jan. 17. identify Scottsbluff Action WHOW-FM Cornbelt Broadcasting Co., Ill. WCVI(AM) Connellsville Pa. -FCC granted ap- Clinton, Procedural rulings plication of Connellsville Broadcasters for renewal WGTD Gateway Vocational Technical of its license for WCV1, to Aug. 1, which is re- d Adult Education District. Stamford, Conn., AM proceeding: Western Con- mainder of regular renewal period for Pennsylvania Kenosha, Wis. necticut Broadcasting Co. (WSTC[AM] Stamford) stations. FCC found no further evidence of fraudu- WKKJ Clay County Broadcasters, and Radio Stamford Inc., competing for 1400 khz lent billing practices by licensee. Action Jan. 21. Green Cove Springs, Fla. (Dots. 19872-3)-AU Lenore G. Ehrig, on request of Radio Stamford, scheduled hearing for March WTPM(FM) Aguadilla, Puerto Rico -Broadcast KSDL Media Corporation. El Paso 18, in Washington, in lieu of Feb. 19. Action Jan.' Bureau granted request to identify as Aguadilla- WNAN Demopolis Broadcasting Co., 24. Aguada. Action Jan. 17. Demopolis, Ala. Trustees Union College, Quitman, Miss., FM proceeding: A. C. Elliott Jr. WRUC of Schenectady, N.V. and Melvin Pulley, competing for 98.3 mhz (Dots. 20196 -7)- Review board denied further petition by Allocations WIBI Illinois Bible Institute, Carlin- A. C. Elliott Jr. for enlargement of issues against ville, Ill. Melvin Pulley. Board said Elliott's allegations as WBXB Chowan Broadcasters, Eden- to Pulley's reduced future performance as full time Actions ton, N.C. manager were based on surmise and without spe- cific allegations of fact. Action Jan. 24, FCC took following action on TV allocations: Existing FM KMOW KTBA Broken Arrow, Okla. Monticello, N.Y., FM proceeding: Robert M. and New Jersey -FCC instituted inquiry and rule- Hillary E. Zitter and Dan Communications, com- making proceeding into TV service for New Jersey. peting for 98.3 mhz (Dots. 20243-41-Review board Action was in response to petition by New Jersey denied petition of Dan Communications to add Coalition for Fair Broadcasting Three alternative Grants ascertainment and availability of funds issues proposals by Coalition are possible "short spacing" Call Assigned to against Robert and Hillary Zitter. Action Jan. 17. new channels as means of providing New Jersey with commercial VHF service; reallocation of New TV's Philadelphia, TV proceeding: CBS Inc. (WCAU- existing commercial VHF stations to state; and TV Philadelphia) and First Delaware Valley Citi- dual -community commercial VHF service between KDTV Bahai de San Francisco zens Television, competing for ch. 10 (Dots. New Jersey and existing out -of -state stations (Doc. Television Co., San Francisco 20010 -1)-AU Thomas B. Fitzpatrick scheduled 20350). Action Jan. 30. WPCB-TV Western Pa. Christian hearing for April 14. Action Jan. 24. Broadcasting Co., Pittsburgh FCC took following actions on FM allocations: Rapid City and Lead, S.D., TV proceeding: New AM's Western Broadcasting Baxley, Ga. -FCC proposed amending table of Television Co. and Dakota WOK Center Broadcasting Co., Co., competing for 7 Rapid and satel- assignments by adding ch. 233 to Baxley. as first ch. at City Soperton, Ga. lite on ch. 5 at Lead (Dots. 20093 -6)-Reveiw FM assignment there. FCC also proposed substi- board denied petition of Western Television Co. tution of ch. 228A for 232A at Sandersville. and WBFC Rev. Forest Drake, to add issue alleging failure to make substantial ch. 244A for 228A at Sparta, Ga. (Doc. 20337). Stanton, Ky. and Jan. 21. significant change in application against Dakota Action New FM's Broadcasting Co. Board concluded that alleged violations were insufficient to warrant addition of Portage, Mich. -Broadcast Bureau proposed al- WTSA-FM Southern Vermont Broad- issue. Action Jan. 22. locating ch. 299 to Portage, as its first FM assign- casters, Brattleboro, Vt. Robert ment. Action was in response to petition by WELL Grace Baptist Schools, Dayton, Tenn., FM proceeding: Norman A. B. Taylor, licensee of daytime -only WBUK(AM) Decatur, Ala. Thomas and Erwin O'Conner Broadcasting Co., Portage (Doc. 20338). Action Jan. 17. competing for 104.9 mhz (Docs. 18547 -8)-Review KBEV Brewer Communications, hoard, in response to motion by Norman A. Endicott, N.Y. -FCC amended its table of as- Okmulgee, Okla. Thomas. reopened record in proceeding for limited signments by substituting ch. 289 for ch. 288A at KTGA Gospel Radio, purpose of accepting amendment to Thomas' appli- Endicott. FCC acted on request by January Enter- Fort Dodge, Iowa cation concerning extension of credit. Action Jan. prises, licensee of WMRV(FM) Endicott, to change 24. station's channel assignment from 288A to 289 WZLE Lake Erie Broadcasting Co.. (Doc. 20081). Action Jan. 28. Lorain, Ohio WABJ-FM Gerity Broadcasting Co.. Tennessee- Broadcast Bureau proposed amendint. Adrian, Mich. 269A table of assignments by either assigning ch. Metropolitan District to both Etowah and South Pittsburg, Tenn., or b WJEL School Complaint of Washington township, adding ch. 252A at Cleveland, Tenn., as its second Marion FM channel, and assigning ch. 269A to South Pitts county, Indianapolis California -FCC affirmed staff ruling that denied burg. Second alternative would require substitution WNWR Northwest Local Board of equal time complaint against KCET(TV) Los of ch. 269A for 252A at Athens, Tenn. Action wa. Education and Northwest High Angeles, and KNTV(TV) San Jose. Calif. John H. in response to petitions by WBAC Inc.. licensee o School, Canal Fulton, Ohio Abbott of Santa Clara. Calif.. had complained that WBAC(AM) Cleveland; McMinn Broadcasters WBOZ-FM Southwestern Broadcasting stations had not granted him equal tine as "legally licensee of WCPH(AM) Etowah; and Marion Corp., Hormigueros, qualified candidate for governor of California." County Broadcasting Service, licensee of WEPG Puerto Rico Action Jan. 28. (AM) South Pittsburg (Doc. 20339). Action Jan. 17. W ORT Back Porch Radio Broadcasting, Madison, Wis. Existing TV Please send SUBSCRIBER KBCI-TV KBOI -TV Boise, Idaho SERVICE Existing FM's 3 years $60 wcrC WTTV -FM Bloomington, Ind. Broadcastingo 2 years $45 WSCO WAEK West Columbia, S.C. WTLB-FM WZOW Utica, N.Y. The newsweekly of broadcasting and allied arts 1 year $25 Canada Add $4 Per Year Foreign Add $6 Per Year Name Position 1975 Cable Sourcebook $10.00 Rulemaking Company (If payment with order: $8.50) Actions Business Address 1975 Yearbook $17.50 ID Home Address FCC initiated rulemaking proceeding on proposed (If payment with fees for searching its records, as result of changes order: $15.00) on Freedom of Information Act. In its rulemaking City State Zip Payment enclosed notice, FCC suggested fee of SS per hour to locate records, with no fee charged if records are not Bill me located, records are not available to requester, or records are located in one hour or less. Action BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 Jan. 15. J FCC amended its TV license renewal form to ob- ADDRESS CHANGE: Print new address above and attach label from a recent issue, or print old address tain information on programs designed for children including zip code. Please allow two weeks for processing. and on past and proposed commercial practices in

Broadcasting Feb 10 1975 94 Professional Cards

ATLANTIC RESEARCH CORP. -- Established 1926 EDWARD F. LORENTZ - COHEN and DIPPELL, P.C. Jansky & Bailey PAUL GODLEY CO. & ASSOCIATES Engineers CONSULTING ENGINEERS Telecommunications Consulting ENGINEERS Consulting CONSULTING (formerly Commercial Radio) Member AFCCE 527 Munsey Bldg. Box 798, Upper Montclair, N.J. 07043 1334 G St., N.W., Suite 500 (202) 783-0111 5390 Avenue 347-1319 Cherokee Phone: 1201) 746 -3000 Washington, D.C. 20004 Alexandria, Virginia 22314 Washington, D. C. 20005 (703) 354 -3400 Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER Engineers CONSULTING ENGINEERS ENGINEERS CONSULTING RADIO ENGINEERS Consulting CONSULTING RADIO INWOOD POST OFFICE 1156 15th St., N.W., Suite 606 1771 N St., N.W. 2% -2315 2922 Tefester Ct. 17031 560 -6800 BOX 7004 Washington, D.C. 20005 DALLAS, TEXAS 75209 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 296 -2722 (214) 631.8360 Member AFCCE Member AFCCE Member AFCCE Member AFCCF;

SILLIMAN, MOPPET STEEL, ANDRUS & ADAIR HAMMETT & EDISON, INC. JOHN B. HEFFELFINGER & KOWALSKI 2029 K Street, N.W. CONSULTING ENGINEERS O.C. 711 14th St., N.W. Washington, 20006 Radio G Television (301) 827.8725 9208 Wyoming Pl. Hiland 4 -7010 Republic 7 -6646 Box 68, International Airport (301) 770 -7470 Washington, D. C. 20005 San Francisco, California 94128 (202) 223 -4664 (4151 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCF, Member AFCCE

JULES COHEN CARL E. SMITH VIR JAMES E. CONSULTING RADIO ENGINEERS Harold Munn, Jr., & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. Associations Bldg. 8200 Snowville Road Computerized Freo u ency Surveys Suite 716, Broadcast Engineering Consultants 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 345 Colorado Blvd. -80206 Washington, D. C. 20036 (303) 333-5562 Box 220 Phone: 216 -526 -4386 DENVER, COLORADO Coldwater, Michigan 49036 Member APCCE Member AFCCE Member AFCCE Phone: 517. 278 -7339

ROSNER TELEVISION JOHN H. MULLANEY TERRELL W. KIRKSEY Oscar Leon Cuellar SYSTEMS CONSULTING RADIO ENGINEERS Consulting Engineer Consulting Engineer CONSULTING & ENGINEERING 9616 Pinkney Court 1563 South Hudson 250 West 57th Street Potomac, Maryland 20854 5210 Avenue F. (303) 756 -8456 New York, New York 10019 Austin, Texas 78751 301 - 299 -3900 DENVER, Colorado 80222 (212: 246 -3967 Member AFCCE (5121 454 -7014 Member AFCCE

HATFIELD 8, DAWSON Midwest Engineering DAWKINS ESPY John H. Battison Assocs. Consulting Engineers Associates Consulting Radio Engineers Consulting Broadcast Engineers Applications /Field Engineering Broadcast and Communications Consulting Engineers A M P.O. Box Olympic Station 90212 -F M -TV- CATV -Microwave 906 - 36th Ave. F. W. Hannel, P.E. 3127- 10073 Echo Hill Drive Seattle, Washington 98122 ASEE; MSEE BEVERLY HILLS, CALIF. 73D4 N. Oxford, Peoria, III. 61614 Cleveland, Ohio 44141 (206) 324 -7860 (213) 2723344 (309) 691 -3426 216 -526 -3906

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS CABLEDATA SPOT YOUR FIRM'S NAME HERE MONITORING PRECISION FREQUENCY CO. Accounts Receivable. fa Be Seen by 120,000' Readers - PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- SPECIALISTS FOR AM -FM -TV Data Processing for Monitors Repaired 8 Certified neers and technicians-applicants for 103 S. Market St. 445 Concord Ave. Cable Television. am fm tv and facsimile facilities. Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 O. Bo. 130401 Sacramento, Ca. 95813 Phone (816) 524-3777 Phone 16171 876 -2810 readers copy. 1916/ 441.4 760 per delphia, all Pennsylvania; WOR -TV and WPIX New York. To avoid unfair competitive advantage Summary of broadcasting for one system, FCC concluded that both applica- tions should be granted at this time, but said that FCC tabulations as of Dec. continued certification for Universal would be 31, 1974 subject to outcome of litigation pending in local CP's CP's courts (CAC -1912, 2664). Action Jan. 22. On air on Total not Total Licensed STA elr On air on air authorized" Bloomington, Tex. FCC granted certificate of compliance to Bloomington Cable Co., serving un- Commercial AM 4,406 2 24 4,432 45 4,477 incorporated region of where there is no franchising Commercial FM 2,576 0 60 2,636 160 2,796 authority. Bloomington proposes to carry KMOL- Educational FM 688 0 29 717 104 821 TV, KENS -TV, KSAT-TV, KLRN San Antonio; Total radio 7,670 2 113 7,785 309 8,094 KXIX Victoria, KIII, KEDT Corpus Christi, and KHTV Houston, all Texas. Action Jan. 21, Commercial TV 702 1 8 711 33 757 Bryan and College Station, Tex. -FCC authorized VHF 508 1 4 513 5 520 to UHF 194 0 4 198 Community Cablevision Corp. add KPRC -TV 28 237 systems at Bryan and Educational TV 227 0 14 241 8 253 Houston, to its cable Col- was in to by VHF 91 0 4 95 3 99 lege Station. Action response petition a June 12, 1974, UHF 136 0 10 146 5 154 Community for reconsideration of FCC denial of certificates of compliance and ap- Total TV 929 1 22 952 41 1,010 plications for special relief to add KPRC -TV to two systems (CAC-725 -6). Action Jan. 21. Special temporary authorization Includes oil -air licensee Wisconsin-FCC dismissed request of Universal Cablevision to establish new cable system in South Milwaukee, St. Francis, and Greenfield, Wis.. for such programs (Doc. 19142). Action Jan. 22. Pawhuska Cable TV Services, Pawhuska, Okla. certificates of compliance. FCC also granted South (CAC -4348); Ferrell U Kingston, ann. FCC amended its rules to prohibit newspapers in Quinn, I Milwaukee and St. Francis's objections to Uni- radio (CAC-4447); Potomac Valley Television Co., Moore- versal's applications. Communities had revoked future from acquiring or television broadcast field, W.Va. Laurens t - in also voted to (CAC -4446); -minty Cable permits granted earlier for cable systems, saying stations located their markets. It vision, unincorporated areas of Laurens county, newspapers to divest TV or radio stations they wanted to issue new franchises consistent with require S.C. (CAC -4449); Cable, San Jose (CAC -445z), in 16 cities. Existing radio-newspaper and TV- Gill FCC guidelines and needs of their communities. Jan. Campbell (CAC -4453) and unincorporated parts ut Because Universal had failed to prove communi- newspaper combinations must be divested by Santa Clara county (CAC -4454), all Calitornia; 1, and radio or ties had no authority to rescind permit. FCC dis- 1980, if only daily newspaper only Valley Cable TV Co., North Versailles township only TV stations in community are under same missed Universal applications (CAC -3038 -40). Action (CAC-4493) and Wilkins township (CAC -44,41, botn Jan. 15. ownership (Doc. 18110). Action Jan. 28. Pennsylvania; Western Penn Cablevision, Trafford borough, Pa. (CAC4495) Valley Cable TV Co., East McKeesport borough (CAC -4496), Churchill Other actions borough (CAC -4498) and Creek Iurtle borough Arkansas -FCC denied request by Warner Cable 4499), - Translators (CAC- all Pennsylvania; Western Penn Cable Fayetteville, Ark. to add and vision, Rankin borough (CAC -4500) and Braddock of KYTV KLOR, borough (CAC-4501), both Pennsylvania; Martin both Springfield, Mo., to its systems. Action Jan. 15. Applications County Cable Co., unincorporated areas of Martin Idaho and Oregon -FCC denied requests for re- city, Fla. (CAC-4504); Tele -Media Co. of Addil, consideration of its July 24, 1974, action granting Georgia State Board of Education for Columbus, Plain township (CAC-4507) and Nimishillin town- United Cable Television Corp. certification to begin Carrollton, Hiawassee, Carnesvilie, Elberton, Cedar- ship (CAC-4508), both Ohio; Lewisburg CATV, cable operation in Boise, Payette New Plymouth, town and Toccoa, all Georgia -Seeks respectively Lewisburg, Pa. (CACR -7); Teleprompter of Port- Emmett, Garden City, Parma, Fruitland, Weiser. chs. 48 and 49, both rebroadcasting WJSP -TV land, Happy Valley (CAC -1508), parts of unin- Caldwell, Meridian and Nampa, all Idaho; and Warm Springs, Ga.; chs. 50 and 52. both rebroad- corporated Multonomah county (CAC-1509) and Vale, Ontario and Nyssa, all Oregon. Petitions, casting WCLP -TV Chatsworth, Ga.; ch. 60, re- Maywood Park (CAC -1510), all Oregon; Warrick which sought reconsideration of various portions broadcasting WCES -TV Wrens Ga.; and chs. 65 Cablevision. Newburgh (CAC -3569) and certain un- of ruling, were filed by United Cable; KTVB Inc., nd 68, both rebroadcasting WCLP-TV Chatsworth. incorporated portions of Warrick county (CAC- licensee of KTVB Boise Boise Valley Broadcasters. Ga. (BPTT- 2768 -75). Ann. Jan. 29. 3570), both Indiana; Morris Cablevision, Florham licensee of KBOI -TV Boise and Treasure Valley Board of Cooperative Educational Services of Park borough, N.J. (CAC -3770); Valley Vision, CATV Committee. Action July 21. Steuben- Allegany County, Greenwood, Chambers certain unincorporated portions of El Dorado Kansas City, Kan. -FCC authorized Midway and Troupsburg, all New 'York-Seeks chs. 55, 56 county, Calif. (CAC -3865); Telcor Cable TV, Island Cable TV to carry signal of WGN -TV Chicago, in and 69 respectively, all rebroadcasting WSKG Bing- Creek township, Ohio (CAC-4132); Canandaigua lieu of KWGN -TV Denver on its cable system at hamton, N.Y. (BP7T-2765 -7). Ann. Jan. 28. Video Corp., Canandaigua, N.Y. (CAC-4251). Kansas City, Kan., located in Kansas City, Mo., Alameda county, Calif.-FCC granted Nation major TV market. Action Jan. 30. Actions Wide Cablevision, operator of cable system at Vidalia, La. -FCC denied request of Concordia Verde, Verde Valley, Alameda county, Calif., certification to add KTXL Television Corp., dalia, La., to set aside program KI3FV Camp Corneille and Sacramento, and Los Angeles to its system Rimrock, Ariz. -Broadcast Bureau granted CP KTLA exclusivity rules. FCC held subscriber viewing for (CAC -3481). Action Jan. 21. habits, community and choice programs translator to change frequency from ch. 13 to ch. interests of would not be affected unusually by granting net- 9; change call letters to KO9MD (BPTTV -5180). Algonquin township, 111 -FCC granted applica- Action Jan. 17. work exclusivity to nearby broadcast station. Action tion for certificate of compliance by LVO Cable of Jan. 15. Valley, Northern Illinois for proposed cable system lo KI IMI Verde Camp Verde, Rimrock and request Cornville, Ariz. -Broadcast Bureau granted CP for serve developed unincorporated areas of Algonquin Wilbraham, Mass.-FCC granted for to partial waiver of CATV access channel rules, filed new translator on ch. 111 rebroadcasting township, Ill. LVO Cable proposed carry WBBM- KAET by Greater New England Cablevision Co. Greater Phoenix (HMV- 5176). Action Jan. 17. TV, WMAO -TV, WLS -TV, WFLD -TV. WSNS -TV. WCIU -TV, WGN-TV, WTTW, WXXW Chicago; New England, operator of cable systems at Wilbra- KO8HD Beatty, Nev.- Broadcast Bureau granted WVTV and WMVS Milwaukee (CAC-2176). ham and Ludlow, Mass., sought partial waiver of CP for translator to change frequency from ch. 8 Action Jan. 21. rule that requires operators of new cubit systems to ch. 10; change call to K10JE (BPTTV -5174). located in major TV markets to maintain separate Action Jan. 24. Opelousas La. -FCC waived its rules to permit public access channel for each cable system. FCC Si. Landry Cable TV to carry WRBT Baton Rouge Beatty, said size and contiguity of two cities justified partial KIOHU Nev.- Broadcast Bureau granted on its cable system at Opelousas, located in Lafay- waiver, permitting Ludlow public access facilities CP for translator to change frequency from ch. 10 ette, La.. smaller TV market. FCC said. "To deny to serve Wilbraham. Action Jan. 21. to ch. 6 (82-88 mhz) and operate via BPTTV- waiver would deprive struggling UHF station. 5173, Oasis Valley, Nev.; change call letters to which has suffered continuing losses. benefits of Fairmont and Mankato, Minn. -FCC denied K061J -5175). 24. Cable TV of Fairmont reconsideration of Sept. 19, (BPTTV Action Jan. cable carriage in communities . within station's service area...." Action Jan. 22. 1974, action granting Lee Enterprises, licensee of KO6HC Oasis Valley, Nev.- Broadcast Bureau KEYC-TV, network exclusivity protection on local granted CP for translator to change frequency from Triad Cablevision, Albion. Mich. -CATV Bureau cable systems during broadcasting of Minnesota ch. 6 to ch. 12; change type trans.; delete via; and rescinded in part certificate of compliance granted Boys High School basketball tournament. Cable TV change call letters to KI2JO ( BPTTV- 5173). Action on Jan. 13. Ann. Jan. 27. of Fairmont, operator of cable system at Fairmont. Jan. 24. and Minnesota CATV, operator of cable system at WASCO county, Ore. -FCC granted application KO9ME rural area south and west of Prairie Mankato, carry KEYC -TV signal. FCC held that of The Dalles TV Co. for certification of its exist- broadcast by -TV were City, Ore.-Broadcast Bureau granted CP for new ing specified unincorporated tournament games KEYC cable operations in network programing. Action Jan. 21. translator on ch. 9, rebroadcasting KAID Boise. areas of Wasco county. The Dalles TV Co. now Idaho, or KIVI Nampa, Idaho (BPTTV -5086). provides its subscribers with KATU, KGW -TV. Washington -FCC granted special temporary Action Jan. 21. KOIN-TV, .(OAP -TV and KPTV Portland; and authority to Clearview TV Cable of Enumclaw to -TV Van- KI IMK and KI3NC Vale. Ore. -Broadcast KOMO -TV and KING -TV Seattle. Action Jan. 22. carry nonnetwork programing of CHAN Bureau granted two translators on couver. and CHEK -TV Victoria, British Columbia. CP's for new Pennsylvania -FCC granted applications of Twin cable systems in Action (I) ch. 11, rebroadcastinf KBOI -TV Boise, Idaho; on II of its Washington. County Trans -Video for certificates of compliance Jan. 22. (2) ch. 13, rebroadcasting KTVB Boise, Idaho for new cable systems at borough of Nazareth and ( BPTTV- 5011 -2). Action Jan. 17. at Lower Nazareth township, Pa., located outside Rulemaking K11MJ and KI3NB Bondurant area, Wyo.- all TV markets. Twin County will carry WBRE -TV Broadcast Bureau granted CP's for two new trans- Wilkes- Barre; WNEP -TV, WDAU -TV Scranton; Chief, Cable TV Bureau, granted request of lators on (1) ch. 11, rebroadcasting KID -TV Idaho WTAF -TV, WPVI -TV, WPHL -TV. WCAU -TV. Colony Communications, Cox Cable Communica- Falls, Idaho; (2) ch. 13. rebroadcasting KTWO -TV KYW -TV Philadelphia; WLVT -TV Allentown; tions, New Channels Corp., Sammons Communica- Casper, Wyo. ( BPTTV- 5164 -5). Action Jan. 21. WHP -TV. WTPA Harrisburg: and WGAL and tions, TM Communications Co. and Jerrold Elec- WLYH -TV Lancaster, all Pennsylvania; KKBS -TV tronics Corp.. and extended until March 3 and K59AM Laramie, Wyo.-Broadcast Bureau grant- Burlington, WNJU -TV Linden, and WXTV Pater- March 17, respectively, time for filing comments ed CP for new translator on ch. 59, rebroadcasting son, all New Jersey; and WOR -TV, WNEW -TV. and reply comments in matter concerning carriage KWGN -TV Denver (BPTT- 2698). Action Jan. 17. WPIX, WCBS -TV. WNBC -TV. WABC -TV and of sports programs on CATV systems (Doc. 19417). WNET New York (CAC-3994. 4378). Action Jan. Action Jan. 28. 22. Chief, Cable TV Bureau, granted request of Exeter borough, Pa.-FCC granted applications Citizens for Cable Awareness in Pennsylvania and Cable by Universal Television Cable System and North- Philadelphia Community Cable Coalition. and ex- eastern Pennsylvania TV Cable Co. for certificates tended until March 19 and April 8, respectively. Certification actions of compliance to provide cable service to borough time for filing comments and reply comments in of Exeter. Both systems proposed to carry matter of inquiry on need for additional rubs in CATV Bureau granted following operators of WNEP -TV, WDAU -TV. and WVIA -TV Scran- area of duplicative and excessive over -regulation of cable TV systems certificates of compliance: ton; WBRE -TV Wilkes- Barre; WPHL-TV Phila- CATV (Doc- 20272). Action Jan. 29.

Broadcasting Feb 10 1975 96 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Help Wanted Sales Help Wanted Technical RADIO Continued Midwest AM-FM needs Chief Engineer strong on maintenance. Career opportunity. Box A -146, BROAD- Attention college broad . Need commercial ex- CASTING. perience: Sales /announcer /news. Our staff stays one year and then makes a major market move. The one Help Wanted Management Experienced chief engineer for AM and you will replace moved to the #1 station in Minne- FM station to D.C. and Indianapolis. located 20 miles outside of Pittsburgh. Must have apolis, others Washington, and In the northeast there is a self -starting aggressive pro- We demand major market quality and we pay better transmitter audio maintenance experience, familiar fessional sales person who wants ownership without it's hard in sales, news and air with remote operation. Send resume to Box B-19, than most, but work BROADCASTING. any cash investment and who desires to manage a work. We expect you to stay one year and then dynamic station. This person will be able to rnake we'll help you make the big move, if you want. Chief engineer, complete charge maintenance. Some excellent dollars, have many fringe benefits and be WKCM is an ABC net affiliate, "clear channel" sta- new, some all good small part of a growing chain. Box B -37, BROADCASTING. tion regionally, Western Kentucky and South- old, equipment. Must pull serving board shift. Call collect, Grainger, ern Indiana. Tape and resume: WKCM, Hawesville 219-533 -1460. KY 42348. Equal General manager for major market FM /AM. Oppor- Opportunity Employer. tunity for successful sales manager or salesperson Help Wanted News to move into top spot in a top market. Box B -70, Help Wanted Announcers BROADCASTING. News editor for two man department. Heavy local work. Salary open. Midwest Announcer-Program Director must be experienced. news. Long hours. Hard voice. Top A -153, resident only. Sports and AG, knowledge important. Mid -west major market 1,000 watt black daytimer Mature 40 format. Northeast. Box BROADCASTING. Box B -50, BROADCASTING. is looking for a qualified general manager. Highly market. Sales and administrative ability competitive Experienced Announcer. Rock format. Good quality We need a first class news editor with minimum a must. Some knowledge of FCC rules and regula- markets. The voice. Top 50 market. Box A -154, BROADCASTING. seven years broadcast news in major tions. Experience in radio a must. Box B -100, editor we need knows the backgrounds of all major BROADCASTING. Experienced bright sounding announcer, with modern stories and has a flair for the human interest and as We a country and rock music knowledge. Tight board e secondary stories well. demand superior mind who thinks radio news, knows how to handle 1 manager for 10,000 watt public sta- must. Midwest background only. Salary open. Send G radio tape assignment desks, both domestic and in- tion. Budgets, fund -raising teaching of one radio-TV resume. All applications answered. Box B -51, BROAD- and ternational. This is strictly editing, no air work. course. Five full -time stab, 50 students. M.A. pre- CASTING. minimum top benefits. Send -time 522,000 plus background ferred. Three years full experience, some public letter, resume to Box B-95, BROADCASTING. preferred. Salary $12,000- 14,000. KMUW, 1751 N. Personality for nights on top rated major country station. First phone is ust. Minorities encouraged. Fairmount, Wichita, KS 67208. News Director, good pay and Resumes to Box B -55, BROADCASTING. excellent fringe bene- fits. Send tape and resume to KINA, P.O. Box 778, Station manager for non -commercial, church -owned Taking applications for knowledgeable sportscaster; Salina, KS 67401. FM. Seeking innovative professional to inspire volun- board announcer; salesperson. First phone preferred. teers, promote station. Should understand church's Established midwest market. Equal opportunity em- Florida coastal station wants news director to develop operate 3 3 news community role, have technical competence, respect ployer. Box B -115, BROADCASTING. and city, county department for classic music. Equal opportunity employer. WMSP 100 kw FM. Must have proven record. No floaters. (FM) c/o Pieter Kooistra, 24 S. 2nd St., Harrisburg, To 40 looking for jock with experience. East coast Opportunity for advancement. Send salary require- Roscoe PA 17101 medium. Box B -125, BROADCASTING. ments, resume and tape, Bowersox, WIRA- WOVV, Fort Pierce, FL. Equal opportunity employer. mature voice short air M.O.R. Manager or assistant manager WTBJ Monticello, Solid, strong, for shift, station. Must have experience in news, strong pro- WOKY needs fulltime newsperson. Send tape and Florida. Immediately, not later than April 1. Re- duction and copy writing. $750 to start, more if super resume. Minorities welcome. 3500 N. Sherman, Mil- quirements: Management ability, sales experience, waukee, WI. programing knowledge, first phone. Compensation: qualified. Garry Brill, KJNO, P.O. Box 929, Juneau, AK 99802. Mgr. $600 per month base plus Th% collected sales, $50 per month gas allowance. Asst. Mgr. $300 per Help Wanted Programing, Radio as a 7 Willing to all facets of month plus 7t /s% collected sales, month learn $25 per radio? persons First ticket re- Production, Others gas allowance, No calls. Write including resume, H. Married preferred. quired. If interested contact program director, Doc L. Townsend, Jr., Townsend Broadcasting Corpora- WKBW Buffalo, wants to hear from you if you're a Box 968, tion, Box F, Parsons, TN 38363. DeVore KPOW, Powell, WY 82435. An major market production director. Send tapes and Equal Opportunity Employer. resume to Bob Harper, program director, WKBW Radio, Buffalo, NY 14209. An equal opportunity em- Exciting opportunity for aggressive i ndividual with Wanted. announcer with first ticket. WAMD, Aber- ployer. Applications from both sexes and all races radio, TV or advertising background and manage- deen, Md. 21001. encouraged. ment ambitions. Small investment. Unusually large Morning person for WCOA. Leading NW Florida MOR. return. All inquiries completely confidential. Cell Mass communications instructor wanted to teach basic Must have 8 or more years experience, send tape, 609-428 -5170 or write Frank Lalli, 1287 Gist Avenue, radio -TV, film theory and production. Supervise cam- Lakewood, OH 44107. must contain ad -lib spots 30's and 60's. References pus radio station. Requirements, teaching experience, be checked. First opening in 16 years. Contact will media experience, M.A. in mass communications or Byrn Bennick, P.O. Box 12487, Pensacola, FL 32573. related field. Knowledge of advertising, English or Equal Opportunity Employer. Help Wanted Sales speech helpful. Send resume to Jim Porchey, Mass Communications Department, Florissant Valley Com- Florida coastal station wants morning personality munity College, 3400 Pershall Road, St. Louis, MO Christian station looking for individual to announce for top 100 rocker capable of acting also as music 63135. director. Must have over 2 years commercial experi- and sell morning gospel program in a Top Ten mar- ence. No floaters. No screamers. Send salary require- ket. Only one in the market so the possibilities are Opening for intrust of broadcast journalism to ments, resume and tape Roscoe Bowersox, WIRA- unlimited. Must have excellent credentials and a teach basic broadcast courses and manage campus WOVV. Fort Pierce, FL, Equal opportunity employer. proven sales record. Box B -46, BROADCASTING. FM radio station. Job starts fall semester 1975, and and/or is for nine onths only as replacement for faculty Personality format jocks for number one sta- member on leave. Salary open to negotiation. Apply tion in market. Tapes and resumes to J. C. Smith, Want to make money and live in a beautiful small by March I, 1975, Dr. J. B. Box 47735. to Covington, Chairman, Virginia market? Group owned operation needs WJPS, 3636, Evansville, IN Dept. of Journalism, University of Arkansas, Fayette. aggressive professional radio salesperson with manage- ville, AR 72701. ment potential to take over good current account Play by play sports announcer. Must also announce list. Box B -52, BROADCASTING. or sell. College level baseball. Mississippi State University, Joe Phillips, WSSO. Starkville, MS 39759, Situations Wanted Management 601- 323.1231. Texas Coast Radie sales manager, experienced only Experienced manager. Presently managing a success- No transients. Good permanent, long range oppor- Immediate opening. Experience essential. S. Lubin, ful medium market station. Will locate in Tennessee, tunity, resume, references, picture, first letter. Box WVOS, Liberty, N.Y. An equal opportunity employer. Kentucky or midwest. Box B.21, BROADCASTING. B -85, BROADCASTING. Morning person needed, big corporation + big sta- Veteran general manager available. Strong sales, pro- Need aggressive, experienced salesperson to super- tion = big opportunity. Good salary, good fringe graming, promotion, FCC, cost control. Best of vise efforts at Southwest 100,000 watt FM. Strongest benefits, good working conditions. 50,000 watt WWVA references, solid, stable. Box B-91, BROADCASTING. signal in the state, new studios, new ownership, new is looking for the right person to fill 6 -10 a.m. slot. Tapes opportunity. Salary plus commission. First year 12M +. Mod -country format. and complete resume to Gen. mgr. 15 ya. experience all phases, all markets. Reply general manager, Box B-113, BROADCASTING. Bob Ward, WWVA, Capitol Music Hall, Wheeling, WV Heavy sales and promotion oriented. A real dedicated 26003. An Equal Opportunity Employer. pro with A -1 references. It only takes ten cents to check it out. Box B -106, BROADCASTING. Salesperson-announcer. Solid sales experience must; Good R&B announcers needed. Send pictures, tapes, copywriting, production. Salary plus increasing com- resumes to Operations Manager, George Vinnett, Mature, experienced. Seeking station -sales management missions. Active account list. WGGO Salamanca, N.Y. WYLD Radio Station, P.O. Box 19124, New Orleans, eastern- southeastern non- metropolitan market. Box B. 716 -945-1515. LA 70179. 117, BROADCASTING.

Good pay in great town for morning jock who gets Manager who is salesman, engineer and automation Florida Coastal station wants salesperson for ex- totally involved in community. Contact mgr. or Oper. consultant with 15 years experience in smell, me- panded in growth market. car facility big Salary, DTR. 814. 238-5085. dium and large markets is selling interest in present expense and to 20% commission. Great opportunity station. Looking for another challenge. Not being make substantial income. Send resume Randolph Christian station in one of the nation's major markets pushed so all inquiries considered and answered. Millar, WIRA -WOVV, Fort Pierce, FL, equal oppor- needs gospel music dee jay. See ad under "Help Gray Ingram, Box 1056, New Bern, NC 28560. 919- tunity employer. Wanted Sales." 638.6667.

Broadcasting Feb 10 1975 97 Situations Wanted Sales Situations Wanted Announcers Situations Wanted News Continued Continued Experienced salesman, announcer. Small or medium or country format. Box A -149, BROAD. in market M.O.R. Go with a pro. 15 years experience. 10 years 5 year sports director /news /announcer. Available im- CASTING. major markets. Super- strong talk or personality MOR. mediately. Versatile broadcaster desires work with If you value outstanding voice, creativity, originality, operation. Contact Tom Maloney, salesman with experience In small and creative news /sports Aggressive let's talk. Ron McArthur, 216-526-4718, 1166 W. 828 Oakton, Evanston, IL 312- 864-9764. major market radio seeking new opportunity. Col- Wallings, Cleveland, 44147. lege graduate, agency and direct client exposure. Radio or TV hardworking, experienced female, all Box B -84, BROADCASTING. You be passing by one of the best future an- will phases news presentation. Strong on actualities, 1st nouncers in radio if you read this ad. Beautiful don't phone, 24 years old, single, will relocate. Write or mature voice. 37 year old former salesman. One year Wanted Announcers on the experience. phone Jan Bentson, 2010 Jenifer, Madison, WI 53704. Situations college broadcast courses plus air -5734. Looking for MOR, C&W or easy listening format. 608244 DJ, 3rd phone, tight board, good news and commer- Tight board. 3rd endorsed. Air check available. Jim Newsman, . 6 years experience. Willing to cials, ready now, anywhere. Box H -5, BROADCAST- Lovejoy, 2021 N. Park Rd., Apt. 6, Spokane, WA 509 -924-3484. relocate. Art Fletcher, 9116 Brookfield, Brookfield, II. ING. 60513. 312-246 -1121. Indiana Ohio. Currently afternoon drive communica- DJ, 3rd with endorsement, tight board, good news tor, cooker, heavy production, mature, looking for announcer, production. Specs Howard Grad. Ready Newsman. Skilled experienced. BA. 3rd endorsed. /rock /Up- country. Box B-67, BROADCASTING. now anywhere. Call 313 -386 -8899, MI. Ralph Gonzalez, 3327 Thornton Ave., Anaheim, CA contemp 92804. 714- 828 -8151. Beautiful music. Non -personality. Major market vet- C&W DJ. 11 years experience. (No Darby Doggl) Will eran. Good voice. Industry reference. Salary open. consider all markets in southwest. 605- 624 -8748 after- Third endorsed. Pic., tape. Box B -69, BROADCAST- noons. D. J. Wilson, Rt. 3, Box 79A, Vermillion, SD Situations Wanted Programing, ING. 57069. Production, Others Creative personality is searching for exciting talk Contemporary lively personality. Five years experi- Drive-time personality major market network station. Box B -73, BROADCASTING. ence, TV, 3rd. Happy, West Haverstraw, NY 914 -947- for 3652. OBO seeks PD position. Past experience includes PD, DJ, tight board, good news, commercials, looking for MD, ND, OM. Make me an offer I can't refuse. Box break, willing to go anywhere. Ready now. Box B- DJ, 3rd phone, progressive rock experience, good B -7, BROADCASTING. ig, BROADCASTING. news, commercials. Looking for progressive rock. Steve Scheiber, 266 N. Main St., Spring Valley, NY PA director seeks PD or assistantship. 4t/2 years top New personality, DJ, M.C. News. Aggressive, versa- 10977. 40 /MOR includes top 50 market, MD, copy /produc- tile with a dramatic style. The urban poet alias Fast tion, promotion, news, automation, traffic. College, Eddie from N.Y.C. 3rd endorsed. Box B -82, BROAD- lively morning man. Six years country experience. third, married. Prefer New England. Let's talk. Box CASTING. Heavy news and production. Will relocate, prefer B -9, BROADCASTING. southwest. Third. Brian Johnson, Box 105, Willows, Experienced pro, first phone, creative, intelligent. CA 95988. Solid academic and broadcasting credentials. Experi- Currently P.D. /jock /production /ass't. chief engr. at enced in public affairs, classical format. Wants uni- AM-FM station. Real worker. Former production di- Veteran morning communicator. 1st, family man, top versity or NPR station as PD, music director, etc. Box rector. Looking for jock /production or jock shift. references. From 20M. Leave message after 5 p.m. B -15, BROADCASTING. Varied market experience. TV -R college grad. in '71. EST, 614.773-1586. Prefer Florida. All offers considered. Box B-86, BROAD- the over 29 listeners, where the money is. Husband and wife, B.A. degree, experienced. Hus- Dominate CASTING. Let the twelve stations share the 9 to 29. My band announcer and programing, wife announcer and other positive programing does itl Box B-47, BROAD- news. Available March 1, 1975. Call 701- 452 -2986. Classical programmer, announcer looking for advance- CASTING. ment. Experience also in network news editing, writ- Ask for Mac or Ruth. ing and broadcasting. Tape, resume on request. Box pre good Aggressive, dependable. 1st phone, BBA, 6 years B-87, BROADCASTING. Experienced looking for stable position with station. Call Bill, 516- 265 -7268. experience in all phases. Prefers programing in medium to large market in Georgia or Tennessee. 33, contro- Experienced conservative communicator, Box B -72, BROADCASTING. versial but proven. $10,000. Box B -99, BROADCAST- Available immediately, mature, 5 years both con- ING. temporary and rock, 29, single, will travel. I can talk to the people. Looking to move up, not sideways. Seek position as program director or music director at professional beautiful or good music station. 5 9 year veteran with first, wants warm Call Walker anytime, 315-788 -7843, or WOTT, Water- Mid -market yrs. exp. /major mkt. exposure. Music background. climate. Country or MOR. Box B -103, BROADCASTING. town, NY, 315 -782-6540. Good production. Now available. Box B -80, BROAD- Personality for cont. /MOR. 6 yrs. experience, last 3 First phone, 3 years experience with MOR, con- CASTING. with present station. 1st, married, management capa- temporary, all news. Desire all night gig. Find out bilities. Want dynamic organization. No small markets. more, call Robinhawk, 713 -524 -1487, or write 1815 Program director, excellent major market MOR track Houston record references. Presently programing a Box B -105, BROADCASTING. Banks, 77006. and small station group. People and results are my thing. All Modern country's "my thing." Experienced (11 years). First phone mature DJ- maintenanceman; seek happy, replies must be mutually confidential. Box B -90, Music director, DJ. Third endorsed, co- operative. relaxed longevity, South. Prefer five days, MOR. Un- BROADCASTING. Great audience rapport. Small.medium markets wanted. employed. 305- 428-3161. Available immediately. Box B -109, BROADCASTING. University radio. Fall 1975. In exchange for tuition and salary, will work for your station. Need two Radio entertainer desires medium or major market Situations Wanted Technical years for diploma. All formats. Currently in medium position. I can make radio witty, fascinating and market working for leading AM and FM operation. popular. I know where to find many interesting peo- Highly reliable 1st phone engineer /announcer seeking Box B.92, BROADCASTING. ple for telephone interviews. Write Box B -111, BROAD- move into fulltime engineering position as chief or CASTING. assistant. Experience includes studio and automation Cut costs. Experienced PD -Jock looking. East, south- construction /maintenance, transmitter and much more. east, small or medium market. Rock or country. Third, Working full timer in medium market. Ready for full 5 yrs. broadcasting experience. All locations /offers college, family. Box B -118, BROADCASTING. or part time in large market. I'm worth your reply. considered. Box B -65, BROADCASTING. Box 8.114, BROADCASTING. First phone program director with ten years radio Chief engineer, 32 years experience peanut whistles experience. Good voice, top board work, and pro- Beautiful music EZ. Major market experience. Desire to networks. Up in age but active. Irwin Harr, P.O. fessional production. Call 406.452 -5732. non -personality format. Salary open. Major referen- Box 122, Baltimore, MD 21203. ences. Third endorsed. Resume, tape. Box B -122, First phone professional looking for program direc- BROADCASTING. News tor position at stable top 40 station. Five years ex- Situations Wanted perience including sales, music director and top fifty Dependable, experienced top forty (rock) personality market. Married. Henry Kastell, 1204 Hawk Avenue, needs work. 5 years experience (small & medium Opportunity for both of us. You need a broadcast Virginia Beach, VA 23456. 804.427 -6475. markets), good references, tight board, good pro- journalist with some experience, sound judgment and strong reporting background. I've finished master's duction, plenty of determination and always striving Assistant director /producer, B.A. and need to return to work. Woman, 26, with four Broadcasting. One to improve. Do best work in afternoon drive or year commercial experience willing to work way up years as reporter. M.A., B.J. Good appearance, de- night shift but can easily handle any shift. If in- in production. Creative, dependable and eager for livery. Best references. I understand accuracy, dead- terested, call 318255.9395. break. Contact Greg Malic, 363 Chateaugay, Chester- competition. Let's talk. Box B -83, BROAD- lines and field, MO 63017. 314-469-6450. CASTING. FCC 1st experienced announcer /morning man /PD/ hard working, not afraid news /production. Reliable, than I'm Reali Hard working to responsibility. Seeking immediate opening Better Brenda Starr, assume award winning woman reporter -reviewer.newscaster. at stable medium or small market northeast station. professional experience. MSJ. Seeks op- No tape available. Willing to audition at your station. 21/2 years medium, large market. Box B -88, BROAD- TELEVISION Call only if you have definite, immediate opening. portunity Larry Kay 516 -791 -6557. 58 Fairview Avenue, Valley CASTING. Stream, NY 11581. Newsdirector, talk, PBP. South or west. $10,400. Box B -98, BROADCASTING. Help Wanted Management Top 10 market air personality, part time, seeks full - time employment. Have over three years experience No experience, but articulate, creative, hard- working, Executive Director ETV, PTV. M.A. preferred. Public in top 40. College graduate, ready immediately, dependable. Background as writer, editor, teacher. salary negotiable. Robert J. Farley, 35 -04 St., relations, budget, administrative, supervisory, broad- 253 Box B -102, BROADCASTING. Bellerose, NY 11426, 212.347 -3943. casting, education experience desired. Ability to in- novate, plan, direct, and evaluate programs. Box Young, Female N.D. wishes to relocate in Midwest A -216, BROADCASTING. Florida contemporary, personality MOR, 15 years. 513- or East. B.A. in Radio and TV, 3rd phone, 21/2 years 274 -1003, 305 -461 -2203. Personal interview. 869 St. experience. Box B -108, BROADCASTING. Agnes, Dayton. Help Wanted Broadcast m logist. Dynamic, professional de- Sales Beginner looking for first break. Hard worker with livery. Experienced in news, sports, announcing. Also first. 23, married, Marine veteran. Will relocate. For top rocker DJ. Desire TV -radio spot in medium market. Self- starter for group owned station. Single station information, Ralph Chavez, 9232 Chelsea Circle, West- Darrell L. Spatz, 404 Poplar, Topeka, KS 66616. 913- Texas market. Potential $20M plus. Send resume and minster, CA 714 -894-4681. 232 -9991. track record to Box A -163, BROADCASTING.

Broadcasting Feb 101975 98 Help Wanted Technical Situations Wanted Technical Situations Wanted Programing, Group operator radio and TV needs highly qualified Production, Others engineer for headquarters staff. Preference given Southeast, South or Mid -Atlantic only. Prefer large Continued engineering degree but will accept equivalent ex- but interested in any size market. Long time experi- perience. Box B -33, BROADCASTING. ence all phases of TV. Desire change in climate. Director of or chief engineer. Box B -5, BROAD- Television Production Man, Southern Illinois University Chief engineer. Experienced chief for medium size CASTING. graduate, 27 years old. Experience in producing, di- network VHF in northeast. Requires good knowledge recting, lighting, camera work, audio and set design. of studio, transmitter and microwave operations. Ex- Experienced chief engineer, director of operations, Videotape back pack experience. I am now directing news, talk, children's and musical programs. Will re- cellent company benefits. Reply in confidence and seeks European position as operator, supervisor locate anywhere. Available in May. Lance include references and salary requirements. Box B- sales, instructor, tech. rep in any electronic field. O'Neal, F.P.O., 61, BROADCASTING. Familiar with all TV, AM, FM and remote telecast- Naval Station, Box 25, NY 09571. ing. Any position considered. Box B-48, BROAD- $15,000 per year for the right person. This growing CASTING. independent needs a chief engineer. The right per- is a worker and a leader. son both Great working Director of engineering, small group. Degree, 25 WANTED TO BUY EQUIPMENT conditions, excellent part of the country. Top 100 years experience, network and stations. Looking for market. Box B -79, I BROADCASTING. improvement. Box B -77, BROADCASTING. Need complete R.F. generating package, channels 7, Maintenance chief for South Texas station, superior 8, or 9. Box B-97, BROADCASTING. BSEE, technical qualifications. Box B -110, BROADCASTING. Chief engineer. 10 years CE. Managed dozens of men, millions of dollars. Box B-119, BROADCAST- ING. We need used 250, 50, 1 KW, 10KW AM and FM- Chief engineer for PBS affiliate, with strong emphasis transmitter. No junk. Guarantee Radio Supply Corp., on management skills. Must be able to stimulate pro- 1314 Iturbide St., Laredo, TX 78040. fessional staff and evaluate their progress. Perform skilled, professional duties involved in the installa- Situations Wanted News tion, operation and maintenance of television and We buy used transmitter. And currently need a 1 KW AM and a 5 KW TV Channel 12 ith other electronic equipment. Send resume of training Best at specials and in- for Anchor -reporter, producer. antenna. please. Box and experience. Box 13-123, BROADCASTING. vestigative series. Looking for news-conscious sta- No junk 2468, Phoenix, wAZ 85003. tion. Young. Box B -13, BROADCASTING. Maintenance /operations engineer for videotape, film, Reward UHF transmitter. First phone required. ABC affiliate. age for information concerning collections of old Television weatherman. Eleven years experience, library transcriptions. World, Associated, John Powley, WOPC, Box 609, Altoona, PA 16603. 30 market and opportunity Standard, 34. Now in top seeking etc., available for purchase by Bob Nicholas, to move up. Tape available. Will relocate anywhere. collector. Transmitter supervisor 4200 Blackthorne, Long Beach, CA 90808. for Florida VHF. WPEC Fair- Box B.64, BROADCASTING. field Drive, West Palm Beach, FL 33407. 305. 848.7211.

Now accepting applications for vacation relief posi- Reporter /photographer, energetic pro, lives news, tions for May through September employment. First can go no further in present market. Local govern- class license and experience preferred, however, will ment oriented. Box B -66, BROADCASTING. FOR SALE EQUIPMENT consider applicants with either one or the other. Equal opportunity employer. Write: Chief Engineer, N.Y.C. reporter seeks TV /radio. Box B -71, BROAD- Get started. Bolex 16mm complete $300; Minolta WPRI -TV, 25 Catamore Boulevard, East Providence, CASTING. DIO SBmm magsound. All accessories $1,000; Jame- RI 02914. son "compac" color film processor, excellent $4,000; RCA color TK -41's, NBC fully modified, complete, Engineer, 1st class license required, for studio and Experienced, employed, young news director /anchor- man at medium market midwestern V seeks to re- $3,000; IVC b&w vidicon, ccu, $500; CONRAC CYB- transmitter operation. Write WSKG-TV, P.O. Box 97, 21 $1,000, also b&w's; Houston -Fearless PD -10 $400, Endwell, NY 13760 c/o D. Newman, chief engineer. locate. National award. Married. Degree. Reply Box B.96, BROADCASTING. tripod $200, both with heads; Mole mic boom $200; McAllister 2K's quartz $100; Onan 6.5kw 110/220v. Television engineer requires first class license and gasoline $500; good used 182 inch video tape. Con- experience in broadcast maintenance and operation of Seeking responses only from mature, non -tokenist, tact Mike Boland, chief, KFTY -TV, 2400 McBride Lane, cameras, VTR's and UHF transmitter. Send resume: responsible and commercially independent managers Santa Rosa CA 95401. Call 707.527 -5253. Chief Engineer, WTVI, 42 Coliseum Dr., Charlotte, interested in a 20 year broadcaster with network NC 28205. Equal opportunity employer. experience and desire for journalistic freedom with- For Sale RCA TT25BL Channel 6 Transmitter complete in reason. 205.533 -3493, Sam Depino. Need operations and maintenance engineer with broad with accessories, with assorted spare tubes and corn- background to maintain sophisticated new color TV/ ponents. Write KRIS-TV, P.O. Box 840, Corpus Christi, audio fax for large Chicago corporation. First phone Black professional meteorologist, six years top ten. TX 78403 or call 512- 883 -6511, T. Frank Smith. preferred. Equipment includes: TR -4's, IVC 960's, AMS member. Sincere, pleasant, can cartoon. Science LDH.20's, CI switcher. Contact Jim Franck, CNA/ programs-reporting O.K. Will consider anchor. Don 280 feet new Andres 1 and 5 /8th coax plus fittings. Insurance, CNA Plaza, Chicago, IL 60685. 312 -822- Sarreals, 301-530-3383. 6300 Contention Ct., Bethesda, $1,300 complete. Would cost $2,000 from factory. 7772. Equal opportunity employer, MD 20034. Call Jerry Graham, WGRG, 413- 499 -1531, Pittsfield, MA. Help Wanted News Meteorologist seeks employment. Young, versatile, ex- perienced broadcaster, forecaster, will relocate any- 385 Ft. Type 400 Wincharger Tower for sale as is. Reporter, photographer. Some experience radio or where. If interested, contact Sam Davis, 10 St. Available this spring. Make reasonable offer in writ- television news gathering, reporting. Emphasis on George St., West Warwick, RI 02893. Phone: 401- ing to: Gus Zaharis, WTIP, Box 3032, Charleston, mature look, voice. WABI- AM -TV, Bangor, ME 207- 828.0157. WV 25331. 947 -8321. Marti. Immediate delivery from our inventory, recon. Situations Wanted Management Situations Wanted ditioned remote pickups and studio transmiter links. Programing, Production, Others Terms available. BESCO, 8585 Stemmons freeway, TV promotion manager in medium market seeks major Suite 924, Dalles, TX 75247. 214-630-3600. market. Excellent credentials. Write today! Box B -20, BROADCASTING. Effective, intelligent Female production engineer seeks CFI 270 color camera with camera control unit and directorial opportunity. Send for resume. No obli RTH Varotal XXI 40mm to 400mm lens. All in ex. Up your ratings. Bright, young promotions manager gation. Box 8 -62, BROADCASTING. cellent condition. Contact Chief Video Engineer, with excellent major market successes. Can do it all. Bruce Dumas, Orth -Tec Corporation, Box 566, Salem, Box B -57, BROADCASTING. Producer /director. Specialized educational /indus- NH 03079. 603.893 -4552. video. I have three yearsn experience in pro- Wanted, gen sales mgr. position with progressive trial viding the total package, conceptual preplanning/ One stop organization, 12 yrs. selling station and rep. Out- for all your professional audio require- production /marketing. Thoroughly versed in all phases standing record. Family, will relocate. Box B-63, ments. Bottom line oriented. F. T. C. Brewer Com- of production, quad or one inch. Allow me to talk pany, Box 8057, Pensacola, FL 32505. BROADCASTING. to you about my professional approach to video, broadcast or industrial. Box B -75, BROADCASTING. Mr. Owner, an employed, very big metro market, Heliax- styrofex. Large stock. Bargain prices. Tested young sales manager seeks stable management sta- and certified. Write for price and stock lists. Sierra tion with growth potential. Married, degree, top Cinematographer-editor desires responsible position Western Electric, Box 23872, Oakland, CA 94628. national -local billing record. Unquestionable refer- with production company or television station. Com plete adeptness in audio, still photography, and ences. Box B -78, BROADCASTING. Make an offer. Any offer for Gates BC 50C, 50,000 editing. Reply Box B -101, BROADCASTING. watt AM transmitter new in 1967, now on the air. Select me as your next promotion manager. Female, Available 3.6 months, or will trade for late model young, attractive, bright, aggressive. Eight years ex- Experienced video, film, 16mm, stills, commercial, 10KW AM or 25KW FM transmitter. Contact Mar- perience in top 15 markets. Will relocate and travel. documentary, industrial, news. Responsible, creative, shall Rowland, 904 -356-1366. Box B -93, BROADCASTING. young, degree. Box B-126, BROADCASTING. 16MM Television Award winning TV promotion manager wishes major JAN film chain projector, 6I4ETVS, Love For Sale. Love of production work -camera, used, good condition, $895.00. market re-location immediately. Box B -94, BROAD- Steve Newton, P.O. CASTING. switching, audio, stage manager, master control. B.S.- Box 457, Avondale Estates, GA 30002. 404 -378 -5652. Ohio University, 22, 3 years experience. Presently 40 to GM /GSM, up through ranks professional with 20 under employed, seeking 50 hours work per Road, years experience in radio and TV. My specialty inde- week. Bruce Vincent, 216 Waverly Wilmington, 19803. pendent TV operation. Call now for details, 702- DE 739 -8501. COMEDY Experienced production specialist. Duties included di- recting, cameraman, lighting, some technical duties. Situations Wanted Announcers Background in film, radio, ITV, medical TV. Desires Deejays: New, sure -fire comedy! 11,000 classified one -liners, $10. Catalog Edmund East and south. Weekend Major position leading to producer /director. BA in Mass freel Orrin, 2786 -B weather. Booth, staff. West Roberts, Fresno, market experience. Good voice and appearance. In- Media. Randy Burton, Box 680, Sedalia, MO 65301. CA 93705. dustry reference. Salary open. Pic -resume. Box B -68, BROADCASTING. Hard- working R.I.T. junior, photo major with two Usable comedy. 1,000 new lines for $15.00. Check, years TV experience, wants summer job to gain skill money order. P.O. Box 153, St. Charles, MO 63301. Weather reporter. Booth, staff. Major market experi- in any phase of TV production. References, resume ence. Good voice and appearance. Major references. available. Write Wood, Box 1238, 25 Andrews Me- Great comedy, low price, sample $3. Comedy, 864 Salary open. Resume. Box 8 -121, BROADCASTING. morial Drive, Rochester, NY 14623. Kennedy St., Kelowna, British Columbia, Canada.

Broadcasting Feb 10 1975 99 Help Wanted Announcers Situations Wanted Management MISCELLANEOUS Continued Experienced, knowledgeable broadcaster with Prises Prizes! Prizes) National brands for promotions, KULF needs one more professional. outstanding track record as V.P., General contests, programing. No barter or trade . . better! Manager, General Sales Manager, dominant For or phone: Television & Radio Historically top rated MOR owned by fantastic deal, write local salesman, national rep., with power- Features, Inc., 166 E. Superior St., Chicago, II. 60611, Southern Broadcasting Company Is call collect 312 -944.3700. an equal employer. You house group and top stations is now seeking opportunity position. Greatest assets is achieving re- must communicate with adults In "Free" Catalog ... everything for the dteiayl Cus- sults. P&L and goals and objectives ori- tom 1.D.'s, Promos, Airchecks, Wild Tracks, Books, nation's fifth largest city. Tape and ented. A keen instinct as an innovator with FCC tests, Comedy and more. Write: Command, Box resume to Bill Wamsley, KULF, Hous- drive and determination. Resolute In 94126, per- 26348, San Francisco, CA ton 77002. formance. Will motivate and deliver. All re- Daily Almanac of important country events, birth plies answered In strictest confidence. High - days, record information. Free details: write Country level references upon request. Box A -202, Almanac, Box 978, Beloit, WI 53511. BROADCASTING.

Half -Price Cl I Our comedy commercials book, 101 commercials, 35 categories. $5.00 to Brain. Bag, P.O. Box 875, Lubbock, TX 79408. Double Figure Salary Situations Wanted News Record your audition professionally yet inexpensively at Broadcast Services, 4319 N. 76th Milwaukee, WI For Rock Radio Personality at 53222. 414.463 -1900. TOP FLIGHT SPORTS DIRECTOR Hardworking, Radio TV ID cards. Printed with your call letters Upper Midwest No. 1 Metro Sta- dedicated and cooperative. and room for photo and complete ID. $2.50 each or Exciting PBP, powerful bass voice with ex- 3/$6.00. Check or M.O. to H. McDonald, Box 634, cellent delivery. References. Salary leas Hines, OR 97738. tion. Production ability important. Important than your professional attitude. Phone 308 -532 -3705, Jeff Strong, 1016 N. The Best Artist information publication (says San Bryan, North Platte, Nebr. 69101. Francisco PD). Now, more information, lower intro - 701 -293 -5056 ductory rates. Free sample. The Sullivan Letter, 888 Call Seventh Avenue, New York City 10019. after 7:00 p.m. Situations Wanted Programing, Production, Others

INSTRUCTION FREE TAPE! Help Wanted News Call now for your Free Tape and Lind out about a production manager who will not Broadcast Technicians: Learn advanced electronics end only produce local spots that sell, but will earn your degree by correspondence. Free brochure. "A KSDO Newsradio anchor knows more work with your Frogram Director to get a Grantham, 2002 Stoner Avenue, Los Angeles, CA than what the "newstime" is. He /or she can professional sound and with your News Di- 90025. a with a cop adlib Ike interview or a con- rector to get strong local actuality news. I gressman . he /or she can also get off can also work on your station promotion and Job opportunities and announcer- d.i. -lst class F.C.C. his or ter anchor and provide solid report- license training public affairs. Call R. Stetsbn at (312) 262- at Announcer Training Studios, 152 W. ing. KSDO Newsradio is looking for another 1658 now! 42nd St., 3rd Floor, N.Y.C., Licensed and V.A. benefits. anchor. Send tape and resume to: The News Director, KSDO Newsradio, 1450 7th Avenue, First Class FCC License in 6 weeks. Veterans ap- San Diego, Ca. 92101" proved. Day and Evening Classes. Ervin Institute Miscellaneous (formerly Elkins Institute) Blue 8010 Ash Road, / Cincinnati, OH 45236. Telephone 513. 791 -1770. Television BE THE STATION THAT FIGHTS INFLATION! Ne: tuition, rent! Memorize, study- Command's "Tests - Broadcast Sales Associates wins with hot- Answers' for FCC first class license.- plus -"Self- Help Wanted Technical test phone -sales campaign ever! Study Ability Test." Proven! $9.95. Moneyback guar- $S CASH FOR YOUR UNSOLD TIME SS antee. Command Productions, Box 26348, San Fran- Professional broadcast sa'esmen sell our cisco 94126. (Since 1967). 'Inflation Fighters' campaign by WATS line BROADCAST EQUIPMENT phone. Hundreds of money saving consumer 1st Class FCC, 6 wks., $400.00 money back guaran- SALES MANAGERS tips. The first telephone sales campaign tee. VA appvd. Nat'l Inst. Communications, 11516 that's an AUDIENCE BUILDER as well as Oxnard St., N. Hollywood, CA 91606. 213-980-5212. REVENUE BUILDER. Any market . . any East and West coast openings are size anywhere. AM- FMTV- Cable. Call Chicago or Milwaukee. FCC license. Results guaran- available now. A strong technical or write NOW for Industry references and teed. Veterans approved. Lowest prices available. Info. You'll have those INFLATION FIGHT- Institute of Broadcast Arts, 75 East Wacker Drive. background in television broadcast- ING extra SS in billing within weeks. We're 312 -236-8105 or 414- 445-3090. ing is Sales one of the largest. We work for a lower essential. experience de- commission. The only company in the tele- REI teaches electronics. Over 98% of our graduates sirable. Send resume with earnings phone sales field that is BROADCASTER pass FCC exams in 5 weeks. Classes: Mar. 24, April OWNED AND OPERATED. 28, June 9, REI, 61 N. Pineapple, Sarasota, FL 33577. requirement, to: BROADCAST SALES ASSOCIATES. 505 S. Phone 813 -955.6922. REI, 2402 Tidewater Trail, Locust Street, P.O. Box 1191, Champaign, Fredericksburg, VA 22401. Phone 703 -373.1441. Robert E. Lynch Illinois 61820. Call George Gothberg, Pres., VALLEY INC. COLLECT (217) 359-3907. For 38 Years, Industry Leader! Don Martin School of THE GRASS GROUP, Communications trains for 1st phone license, plus P.O. Box 1114 Practical Transmitter Operations, in just six weeks! Call collect for details, 213. 462-3281, or write, Don Grass Valley, CA 95945 BRIDAL FAIR STOCK Martin School, 7080 Hollywood Blvd., Hollywood, CA 90028, now! For sale. Substantial minority with FCC li the right way, through understanding. For Fast Action Use opportunity to acquire much more Home study. Free catalog. Genn Tech., 5540 Holly- without additional cost. Principals. wood Blvd., Hollywood, CA 90028. BROADCASTING'S 20055 Wells Drive, Woodland Hills, Classified Advertising Ca 91364.

You belong In News Broadcasting/1 Help Wanted The allied arts newsweekly of broadcasting and 1 SOUGHT : A JOURNALIST WHO COMMUNICATES We need a person who produce a cast which moves and comes RADIO can ... through on the tube as a real human being. The job of anchor -producer Help Wanted Announcers is with one of the country's better news operations ... at a leading NBC

. . . in We're a Major Market Adult Station look- Affiliate known for it's stability and general excellence an area ing for a real personality now in a medium size market ready to make his big move. which offers all one could wish in both cultural activities and recreational This personality should be at least 25 and If interested, forward resume, sample cast script, and VTR looking for a stable position in which to opportunities. grow. You must appeal to women as you to William Gill, News Director, WOTV, 120 College Ave., S.E., Grand will be hosting a very important mid-day program. Starting salary $15,000. An Equal Rapids, Michigan 49502. Opportunity Employer. Send resume to: Box B -124, BROADCASTING.

Broadcasting Feb 10 1975 100 Help Wanted Programing, For Sale Stations Continued Production, Others e Full power, Class B, FM in midwest city suburb of major market. Excel- lent opportunity for knowledgeable owner /operator. Asking price $500,- CONTROLLER 000 with $150,000 down. Knowledge- able broadcaster's FM dream come Excellent opportunity to become Controller true. Principals only. of Dallas based chain of television and radio Box B -81, BROADCASTING. i stations. Experience in communications ac- counting. Salary commensurate with experi- VHF TV STATION ence and ability. Mail resume, Network affiliate Midwest, strong small market, excellent value. Box B -89, BROADCASTING. Box B -104, BROADCASTING f 1 Miscellaneous Continued FINANCIAL CONTROLLER New England based group seeks mature Fulltime AM station in Oklahoma. executive with broad experience in finan- cial and business affairs to assume respon- 1974 gross sales $151,000. Priced at sibilities of controller for 4 television and AXIS less than two times gross and in- 3 radio stations. Send detailed resume to: cludes valuable real estate. Cash David E. Henderson, President, Outlet Broadcasting, 176 Weybosset Street, Provi- preferred. dence, R.I. 02903. Box B -107, BROADCASTING. l An Equal Opportunity Employer MIF f TAt réore murk_ nterprirer . us flaci Caron ana ,.,mwm.roReor FLORIDA Situations Wanted News 113, 9151100 Excellent owner- operator situation. Employment Service Single station, 5 kw daytimer. Rapidly WOMAN ATTORNEY /REPORTER growing county. Excellent equipment. Liberal terms. I am looking for a TV reporter position where MAKE YOUR TALENTS PAY OFF! I can use my legal training. If you could use Subscribe to: Box 8 -112 BROADCASTING. a woman reporter who is 27, who has two years of press experience, and who has a J solid background in general and consumer law, write: Box B -39, BROADCASTING. 1 i Box 61, Lincolndale, N.Y. 10540 Number "One" in Weekly, Nationwide Full -Time AM . . . Class III Employment Listings for Radia, TV, D)'s, PD's, Announcers, News, Station Florida East Coast, NEWS PERSONALITY Sales and Engineers FOR MAJOR MARKET G $5.00 per month (4 issues); D $12.00 3 months America's fastest growing Feature Commentator /Talk Show Host, cur- (12 issues); M11 $30.00 12 meths (50 issues) (Cited Appropriate Box) rently in Top 100 Market, who writes and area Real estate included. delivers with the steadily illuminating bril- NAME liance of, well, "a star." ADDRESS 1974 sales approximately Box B -42, BROADCASTING. Remit Cash With Order, Please! $268,000.00. Cash offers only.

Up Your Sports Rating Box B -116, Broadcasting. Recognized as NFL's #1 Radio play by KEY NEWS PERSONNEL play announcer. Network Background. Major AVAILABLE -NOW! Producers league play by play all other sports, Includ- News Directors- ing hockey. Expert sports talk show, TV Anchor-Sports-Weather strip show, commentaries. Went TV /radio Save time and frustration locating a win- combination Major Market stations offering ning news learn. play by play Ty strip show only. A Our Clients are thoroughly evaluated by pro- plus fessional broadcasters. Full time AM /Class "C" FM. Reno, real pro . credentials to prove it TELECOM ASSOCIATES, INC., 215 East 51st Box B -60, BROADCASTING. l 1 Carson, Tahoe area. Fast growing Street, New York, N.Y. 10022, (212) 751 -0123. market. Low operating costs. Quali- fied buyers only.

Currently employed Network News Box B -120, BROADCASTING. Executive with experience in all For Sale Stations phases of Broadcast Journalism in- cluding eng. desires to return to For sale operating CATV system in local news operation. rural Eastern United States, ap- Profitable 1 KW Daytimer in Michi- All inquiries will be held in confidence. proximately 107 miles of cable, gan metro market. Serves quarter Box B -74, BROADCASTING. 1 1,805 subscribers, 3 headends, 5 million population. Stable staff & channel capability. If interested format, low operating costs. $245,- please write: 000. Write P.O. Box 2511, Kalama- Box A -218, BROADCASTING zoo, Mich. 49003. Miscellaneous 1 i Gold or Silver Finish FEBRUARY ONLY FOR SALE CATV SYSTEM NATIONWIDE MEDIA Inventory Sale BROKERS, INC. IOW sow Mipho Tie g In Rural Eastern U.S. 162 Miles, 2250 Microphone Pins Specialists in Sales of Customers, Pass 2600 homes, 5 3 for $10.50 RADIO AND TELEVISION STATIONS 10 for $30.00 Headends, 5 Channel capability. Re- AND NEWSPAPER PROPERTIES ti~ All American Enterprises ply to: 115 Oak Street Northhampton, Mass 01060 Singly $4.95. Send P.O. Box 1141 Phone Check or Money Order to Pomona, CA 91769 Box A -228, BROADCASTING 413 -584 -1765

Broadcasting Feb 10 1975 101 For Sale Stations For Sale Stations Continued Continued A first -of -its kind Brokers & Consultants operations guide for cable to the Communications Industry television owners, AM fulltimer with managers, government Top rated #3 officials, attorneys, THE KEITH W. HORTON COMPANY, INC. rated Class C FM combination in investors 200 William Street Elmira, New York 14902 dynamic Top 100 growth market CABLE P.O. BoX 948 (607) 733-7138 in Mid- South. Gorgeous facilities. Over 3/.I million dollars billings in TELEVISION Northeast Single station market of 20,000 -plus. Day- '74. Will do over $1 million in '75. by Charles C. Woodard, Jr. time AM has unit operation. Asking $225M Excellent cash flow. Best buy in on terms. Contact Bob Kimel at 802 -524 -5963. Presents facts, country at $1.6 million on liberal figures, and useful Collegetown AM ideal for owner -operator. data you can prof- Excellent growth opportunity. Priced at terms. itably put to $150M with Just $35M down payment. work -either in t actual operations or in financial AT YOUR SERVICE WITH SOVww 20 YEARS EXPERIENCE. analyses. A valua- ASSOCIATES, INC. ble working tool RICHARD A. BKERS & CONSULTANTS for profes- 414 CATV sionals, as well as SHAHEEN, INC. SUITE 217 anyone con- Media Brokers 1130D NORTH CENTRAL EXPRESSWAY DALLAS, TEXAS 75231 (214) 369 -9545 cerned with any 435 N. Michigan Ave Chicago, III 60811 aspect of CATV. 312/467 -0040 t 288 pages, 16 illustrations S27.50 ORDER FORM Broadcasting Book Division St., N.W. 1735 DeSales Rates, classified display ads: Washington, D.C. 20036 BROADCASTING'S CLASSIFIED -Help Wanted, 50¢ per word -$10.00 weekly mini- mum. (Billing charge to stations and firms: $1.00). Send me a copy of CABLE TELEVISION. RATES My payment for S27.50 is enclosed. -Situations Wanted, 40¢ per word -55.00 weekly minimum. Payable In advance. Check or money order only. -All other classifications, 60¢ per word -- $1000 weekly minimum. When placing an ad Indicate the EXACT category $2.00 Box Name desired. Television or Radio, Help Wanted or Situations -Add for Number per Issue. Rates, classified listings Wanted. Management. Sales, etc. If this information Is ads: omitted we will determine, according to the copy en- -Situations Wanted (Personal ads) $25.00 per inch. Address closed, where the ad should be placed. No make goods -All other $45.00 per Inch. will be run if all information Is not included. -More than 4" billed at run -of -book rate. The Publisher is not responsible for errors In printing -Stations for Sale, Wanted to Buy Stations, Employ- City State Zip due to illegible copy, Type or print clearly all copy! ment Agencies and Business Opportunity advertising J requires display space. Copy: Deadline is MONDAY for the following Mon- day's issue. Copy must be submitted in writing. Legal Notices: Billed at run -of -book rate regardlessg of size or number of words. No telephone copy accepted. Agency Commission only on display space. If you need help, the right job ... or Replies to ads with a box number should be addressed Word Count: Include name rind address. Neme of city to Box Number, c/o BROADCASTING, 1735 DeSales (Des Moines) or of state (New York) counts as two for any needs related to Broadcasting: St.. N.W., Washington, D.C. 20036. words. Zip Code or phone number including area code counts as one word. (Publisher reserves the right to YOU BELONG IN Since January 1, 1974, BROADCASTING no longer omit Zip code and/or abbreviate words If space does BROADCASTING! forwards audio tapes, transcriptions, films or VTR's. not permit.) Count each abbreviation, initial, single BROADCASTING cannot accept copy requesting au- figure or group of figures or letters as a word. Symbols 1735 DeSales Street, die tapes, transcriptions, films or tapes to be sent such as 35mm, COD, PD. GM, etc. count es one word. N.W. to a box number. Hyphenated words count as two words. Washington, D.C. 20036

Name Phone

For Sale Stations Continued State r City ZIP LARSON /WALKER & COMPANY

Brokers, Consultants & Appraisers Insert time(s). Starting date Box No Los Angeles Washington Contact: William L. Walker Display - (number of Inches). Suite 508, 1725 DeSales St., N.W. Washington, O.C. 20036 202 -223 -1553 Indicate desired category: t MW Metro Fulltime 375M 125M Copy: MW Metro Media Package 400M Terms SE Metro FM 110M Cash SE Suburban Profitable 600M Cash CHAPMAN ASSOCIATES' 4- nationwide service Atlan a- Boston -Chicago- Detroit Dallas-San Francisco Pleas* Write: 5 Dunwoody Park Atlanta, Georgia 30341

Broadcasting Feb 10 1975 102 Profile

"I really can't say I learned a lot since Jim Ferguson and his few people knew very much about TV," programing prescription Mr. Ferguson says with a grin, "but it helped to get me a TV production job with The man who will gavel to order this week WLWT(TV) Cincinnati in 1948. And I a convention of some 1,000 delegates haven't been out of television since." concerned with television station pro- In the early days of television, when the graming looks like everybody's picture of accent was stronger on locally produced, the kindly pharmacist in a small -town live programs, Mr. Ferguson served as drugstore. Which is what Jim Ferguson, producer- director in Cincinnati of a num- president of the National Association of ber of series, including Midwestern Television Program Executives and pro- Hayride and Boy Meets Girl. He misses the gram manager of WAGA -TV Atlanta, origi- spontaneity of live TV, but enjoys today nally set out to be. an involvement with such local WAGA -Tv "Things just had a way of happening to programs as the Xernona Clayton Show keep me away from the drugstore, and I (focusing on the black community), Con- ended up in broadcasting," he says. For frontation, Tell The Mayor and occasional the past 29 years Mr. Ferguson has been documentaries. James Henry Ferguson -president, National in radio and television. He has learned his the past few months, Jim Ferguson Association of Television Program Executives, For craft well. Last year his TV station col- has been working beyond his normal daily and program manager, WAGA-TV Atlanta; b. his the leagues recognized skills by electing June 28, 1921, Caldwell, Ohio; BS in schedule in preparation for NAIPE him president of NATPE, which is meet- pharmacy, Ohio State Uhiversity College of conference, which grows larger each year. ing this week in Atlanta for its 12th an- Pharmacy, 1941; U.S. Air Force, 1941 -45; Mr. Ferguson was part of the original nual conference. engineer- announcer, WZIP(AM) Covington, cadre of 10 program executives who Mr. Ferguson, who has a degree in Ky., 1946 -48; producer- director, WLWT(TV) gathered in Chicago in 1964 to organize pharmacy, insists he "really had every in- Cincinnati, 1948 -49; program -sales director, NAIPE as a forum for an exchange of in- tention of becoming a pharmacist." WSAZ -TV Huntington, W.V., 1949 -59; program formation. "When I was growing up in Caldwell, director, WMCT(TV) Memphis, 1959 -62; "I'm sure none of us thought at that Ohio, a druggist was highly respected," program manager, WAGA-TV Atlanta since time that our little group would grow so he says. "But I'm not at all unhappy with 1962; m. Ann Quick, 1949; children -Charles, large," Mr. Ferguson now says. "We now the way things have turned out." 21; Mimi, 18. have almost 500 members. We expect Mr. Ferguson, who is known for his dry more than 1,000 to participate in our con- humor, adds, "Well, anyway, running a WOSU(AM) Columbus, and also handled ference this year." drug store these days isn't as exciting as it part -time stints at WBNS(AM) in that city. For the past two years NATPE conven- used to be." Mr. Ferguson recalled that oppor- tions have focused on the knotty issue of For him, television programing is, tunities for druggists weren't exactly prime- time -access programing and, ac- however. For the past 27 years Mr. flourishing in 1941 when he finished col- cording to Mr. Ferguson, "the con- Ferguson has been totally involved with lege. With World War II looming, he ference this year will concentrate more on TV station programing. He has sharpened enlisted in the U.S. Air Force shortly "what should be on TV and what his skills during tours of duty with TV sta- before Pearl Harbor, and it was four long shouldn't be on, though I'm not sure that tions in Cincinnati, Huntington, W. Va., years later before he could embark on a prime- access won't come in for more dis- Memphis, and, for the past 12 years, pharmacy career. cussion than is on the agenda." Atlanta. "My experience in the Air Force was Mr. Ferguson believes NATPE has ar- Mr. Ferguson has earned a reputation very valuable," he says. He was schooled ranged "an exciting program." It includes over the years as a solid professional in in radar and electronics at the Massachu- children's programing, cable TV and the program field, respected by his co- setts Institute of Technology. prime -time television. The last topic, ac- workers at Storer, owner of WAGA -TV, Mr. Ferguson was discharged from ser- cording to Mr. Ferguson, is likely to and by his peers at other stations. He is a vice on Christmas Eve, 1945, and decided generate spirited controversy as panelists short, stockily built man of 53 with a to take a refresher course in pharmacy at delve into such issues as violence, friendly, down -to -earth manner. Though Ohio State. Since the course would not morality and censorship. he is not likely to dazzle the delegates to begin for several months, he accepted a Mr. Ferguson is delighted that atten- the NATPE convention at the Hyatt job temporarily as an engineer- announcer dance at the conference will be as high as, Regency hotel with elegant oratorical at a new station, WZIP(AM) Covington, Ky. if not higher than, the total reached at last flourishes, he is expected to direct the "Well, that was it," Mr. Ferguson says. year's NATPE meeting in Los Angeles. sessions with a quiet but firm hand. "After I was at the station for a few NAIPE officials had some trepidation "He's a pixie," one industry friend months, I decided to stay with it. And I've that the economic recession might curtail comments, "and if things get out of never been out of the field." attendance by some stations. hand, Jim will come up with some droll Like many ambitious young men of the But as a person attuned to program remark." immediate post -World War II era, he buying trends at TV stations, Mr. Though Mr. Ferguson maintains he recognized the potentialities of the new Ferguson is convinced that there will be had an affinity for pharmacy as a medium -television -that was highly dis- no scrimping on buying new product youngster, he must have nourished, at cussed but still in an embryonic stage in despite the business squeeze. "The econ- least subconsciously, an attraction to only a few major markets of the country. omy cannot afford to dictate the program broadcasting. While a student at the Ohio Mr. Ferguson promptly enrolled in an schedule of a station," he says. "We still State University School of Pharmacy evening TV production course at the Cin- have a schedule to fill and time to sell and from 1937 to 1941, he worked in various cinnati College of Music (now part of the programing is, after all, the heart of a sta- capacities for the campus radio station, University of Cincinnati) in 1946. tion."

Broadcasting Feb. 10 1975 103 Editorials

Big, big daddy the record business funds an American Federation of Musicians trust to hire musicians for live engagements. The National Association of Television Program Executives is As has also been repeatedly noted - without contravention - to hold its annual conference in Atlanta this week, but the scene the promotional value in broadcast play is already contributing will really be Washington. More and more, the station program heavily to the welfare of recording artists and labels. And for director must shape his schedule and choose its content accord- more and more performers who write their own songs there are ing to restrictions issued or influenced by the FCC. Less and less handsome royalties to be earned from broadcast use of their can the program supplier take a chance on a new property in the records under the existing copyright law which protects com- expectation that the rules won't change before he can get it on posers and authors. the market. Only the government is capable of causing the dis- The 31st year of Mr. Scott's campaign should be made to pass locations that now beset television programing. like the 30 others. The FCC's continued tampering with its network prime -time access rule and the appeals that it has inevitably produced ex- Ex post facto ethics tend the state of uncertainty that has existed since the agency lurched into this escapade five years ago. The end of instability is The FCC in its present composition is clearly embarked on a unpredictable. course of punitive actions aimed at establishing the "new ethic" Another subject that will no doubt command attention in that Chairman Richard E. Wiley has decreed. There is no other Atlanta this week is the new rules for "family viewing hours" way to interpret the commission's 5 -to -1 vote to strip Don that the National Association of Broadcasters seems bent on Burden of all five of his radio licenses. embracing. Knowing that the NAB's action is coming in Let it be said at this point that the offenses of which Mr. response to the urging of the FCC, or at least its chairman, the Burden was convicted have defaced broadcasting and require program executives will realize that the NAB's new rules will suitable punishment. The question is whether the FCC's become in time the FCC's -to create another chapter in the pro- punishment fits the crimes. gram manual that is so frequently revised and amplified in Mr. Burden cannot be credited with inventing any of the tricks Washington. that have now cost him so dearly. The formulas for all of them Nor are these the only recent actions that will make a may be found in cases scattered through FCC files. But if earlier difference in station programing. Only two weeks ago the FCC penalties are now to be judged inadequate as deterrents, the adopted as its own the NAB's new limits on commercial loads in FCC has access to sanctions that are harsher than those formerly children's programing, and then went the NAB one better by imposed but still short of total forfeiture. revising its reporting forms to define children's programing as It is beginning to look as though the FCC is deliberately that originally designed for audiences 12 years of age and choosing victims to be used as examples. Last month it lifted all younger, thus disqualifying all of the programs that hordes of the television licenses of the Alabama educational commission children watch but were originally made for older people. as a sign it would no longer abide racial discrimination in pro- FCC Chairman Richard E. Wiley is scheduled as a principal graming and employment. Though that penalty was tempered by speaker at the Atlanta gathering of the program experts. A logi- the invitation to the Alabama commission to reapply, in prag- cal choice, considering present trends. matic realization of the unlikelihood that anyone else would want its string of noncommercial properties, it still stands as the Try, try again precedent for capital punishment that may be applied to others in both noncommercial and commercial broadcasting. Whatever else may be said of Senator Hugh Scott (R -Pa.), no If the Burden decision withstands the appeal that has been one can say he gives up easily. Once again he has introduced leg- promised, it will become the precedent for capital punishment islation to establish a performance royalty for recording artists for the several categories of misconduct now ascribed to him. It and record manufacturers to be paid by broadcasters and other would be fairer if Mr. Burden had known at the time that there users of recorded music. By his own calculation, as stated during was any possibility of his losing a license. debate on a similar measure last year (BROADCASTING, Sept. 16, 1974), he has been on this campaign for 30 years. A less determined man would have realized long ago that there may be defects in a proposal that has been repeatedly re- jected by such overwhelming votes as the 67 -to -8 that was counted against it in the Senate last September. But Mr. Scott's seniority and prestige are committed to it anew. The bill cannot be dismissed as just another exercise of legislative toadying to celebrities. Further, it will be recalled, the senator had considerable mus- cle in his corner during his efforts of last year. Though broad- casters were overwhelmingly against him, with the conspicuous exception of CBS, Senator Scott was backed by most of the luminaries among performers and labels in the record business. No doubt the same interests can be rallied again. The concept of performer rights makes even less sense now than it did 30 years ago. As everyone knows, a recording artist can get rich overnight from the present system of participation in revenues from sales of records. The less famous are paid well Drawn for BROADCASTING by Jack Schmidt for recording sessions, according to union scale. Not only that, "I don't know. What do you want to watch tonight?"

Broadcasting Feb 10 1975 104 Fish without water.

When the Platte River was drying up due to last summer's drought, thousands of fish were endangered. The Game and Park Commission sought help and the Fetzer television station in Lincoln answered with a filmed news report of the situation. As a result, many people went to the river with nets and helped transfer the fish to ponds and lakes before the Platte dried up completely.

Helping people save valuable natural resources is all part of the Fetzer tradition of total community in- volvement.

WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island

WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City Going like blazes! Get the news \,o vtliip0A0 e hottest series ever! Get it now at our Hospitality Suite 2016 NATPE Conference. MCA TV

Broadcasting 4 Feb10

Broadcast Advertising 76 Editorials 104 Monday Memo 28 Broadcast Journalism 78 Equip. & Engineering 84 Music 86 Cablecasting 82 Fates & Fortunes .. 90 Open Mike 20

Changing Hands . . 72 Finance 88 Playlist 87 Closed Circuit 15 For the Record 90 Profile 103 Datebook 22 Media 66 Programing 31