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BIO-2005-MK-ONLINE (Page 1) THE SCIENCE. THE BUSINESS. THE WORLD OF BIOPHARMACEUTICALS. 2005 MEDIA PLANNER www.biopharminternational.com THE PRINT-BASED MARKETING Display Advertising BIOPHARM The foundation of any b-to-b marketing program, print advertising allows you to BRAND touch 29,200 BPA-qualified subscribers* with your brand or product message. BioPharm International’s Build your marketing plan around the message portfolio of products allows conveyed in your print ad and utilize other channels you to reach our highly to further reinforce your message. desirable audience through multiple marketing channels. Custom Publishing Work with us to write and design a custom white paper or article Studies show integrated published as an advertorial in the pages of BioPharm. marketing is the key to successfully delivering your Insert A unique way to deliver white papers, brochures or any other collateral message to today’s buyer. material to our readers. Reinforce your message to the most important audience Polybag in your market—ask your Talk about premium placement! Send your printed piece as a ride-along advertising sales manager and readers will get the message as soon as the issue hits their desk. to design an integrated program Direct Mail utilizing the channels that best Planning a direct mail campaign to reinforce your ad message? meet your marketing objectives. Rent our list to ensure your marketing material reaches your most important audience. Post-It Note A truly unique way to send your message to our readers, Post-It Notes serve as front cover reminders about your brand. Use Post-Its to call out your ads in the issue or run 6 or 12 Post-It Notes for a truly unique campaign. Business Reply Card An efficient and effective direct response medium, BRCs can be used to promote a contest or simply to provide our readers with a distinct opportunity to contact you for more information. * BPA June 2004 WEB-BASED MARKETING Web Site There are many opportunities on biopharminternational.com. Banners, buttons, skyscrapers, big-box ads, product spotlights, and QuickPolls all provide unique ways for sellers to connect with buyers online. Webinar Work with us to create an on-line event that will help you address key industry issues among the people who are key to the industry. Flash Presentation Another dynamic way to send your marketing message to our audience. Capture the attention of our readers within this exciting presentation tool. MarketPulse Allow us to deliver the answers to your most pressing questions with a customized on-line survey of our readers. ProductBlast You provide the links and the message and we provide the community. Blast your product offerings, on-line catalog or announce your newest products with ProductBlast. Sent to 5,000 select readers, based on your demographic target, BioPharm International is ProductBlast is an effective way to spread the word about your products, and the #1 brand devoted to the directly link readers to them. science, strategies & trends E-Newsletter Content-driven newsletters offer a unique opportunity to surround your shaping the global landscape advertisement with content relevant to your brand, and route buyers to a for biotherapeutics. page on your site specific to your message. BioPharm’s focus FACE-TO-FACE MARKETING on the applied technologies Conferences utilized in biopharmaceutical Advanstar’s Pharmaceutical & Science Group conferences provide top industry development and its focus on gatherings for up-to-the minute information and unmatched opportunity to interact with biopharm/pharmaceutical industry executives. Under this umbrella, the business forces driving The Institute for Validation Technology (IVT) and Pharmaceutical Executive that growth have attracted produced successful conferences on a variety of topics relevant to your market. Ask your sales manager how you can leverage your sponsorship budget at a BPA-qualified, global one of our 2005 conferences. audience of 29,200.* Single-Sponsored Event Do you have an idea for a conference but lack the resources to bring your target community together? Partner with us to launch a conference focused on your objectives. Reader Roundtable You provide the topic, and we will provide a roundtable of readers selected from your target demographic, and facilitate your meeting. Think of it as your very own expert focus group. 29,200 BPA-QUALIFIED SUBSCRIBERS IN THE CIRCULATION BUSINESSES AND FUNCTIONS YOU NEED TO REACH* BioPharm International delivers a targeted audience of INDUSTRY^ professionals involved in all Biopharmaceuticals/Biologics, Classical 49.8% stages of the development and Pharmaceutical Manufacturing (14,534) manufacture of biopharmaceutical Biotech/Biopharm Research (2,479) 8.5% therapeutics and diagnostics. Biopharmaceutical/Biologics Process Development, 7.5% Biodiagnostic Process Development (2,957) Research Institutes/Universities/Colleges (2,171) 7.4% Contract Research/Analytical Services (2,000) 6.8% Business/Investment/Legal Services (1,087) 3.7% Architecture/Engineering Construction (1,008) 3.5% Government (894) 3.1% Biodiagnostic Manufacturing (811) 2.8% Specialty or Bulk Chemical Manufacturing, 2.8% Bulk Products and Raw Materials Producers (828) Biotherapeutic Discovery/Development (667) 2.3% Biopharm Formulation/Delivery (511) 1.8% Transgenic Therapeutic Productions (53) .02% JOB FUNCTION^ Research & Development (7,607) 26.1% Quality Assurance/Control,Validation/ 22.2% Regulatory/Clinical Affairs (6,471) Corporate Management/Business Advisor (4,409) 15.1% Production/Manufacturing (2,771) 9.5% Process Development (2,234) 7.7% Tech Services/ 6.1% Analytical Development Support (1,775) Project Management (1,478) 5.1% Lab Management (1,189) 4.1% Plant/Project Engineering/Facility Design (1,040) 3.6% Technology Transfer (314) 1.0% Materials Management/Purchasing (272) 0.9% * BPA International Statement June 2004 ^ Publisher’s Own Data BioPharm International delivers access to the top public biotech companies as well as the industry’s top pharmaceutical companies that are heavily entrenched in biopharmaceutical research & development. REACH THE TOP 100# AND THE TOP PHARMA COMPANIES PUBLIC BIOTECH COMPANIES... HOLDING A MAJOR STAKE IN BIOTECHNOLOGY^ AMGEN AFFYMETRIX # of subscribers GENENTECH CURAGEN Pfizer ..... 809 BIO GEN DECODE GENETICS Wyeth ..... 657 MILLENIUM ACTELION Abbott ..... 472 CHIRON GENMAB Merck ..... 452 GENZME XOMA Sanofi-Aventis ..... 437 MONSANTO MAXYGEN GlaxoSmithKline ..... 423 ELAN ADOLOR Eli Lilly ..... 381 SEPRACOR BIOMARIN Baxter International ..... 289 SHIRE INVITROGEN Hoffmann La-Roche ..... 286 VERTEX PHARM INC CUBIST Bristol-Myers Squibb ..... 280 CELLTECH CERUS Bayer ..... 265 HUMAN GENOME SCIENCE ANDRX Schering Plough ..... 242 NEUROCRINE KOS Johnson & Johnson ..... 221 CEPHALON ENDO Centocor ..... 161 GILEAD ARENA Astra/Zeneca ..... 158 MED IMMUNE MGI Novartis ..... 145 AMYLIN ARADIGM Boehringer Ingelheim ..... 122 REGENERON ILEX ONCOLOGY Cardinal Health ..... 105 NEKTAR VERNALIS Dow ..... 94 EXELIXIS ANTIGENICS Diosynth ..... 86 TULARIK MYRIAD Medimmune ..... 77 CELGENE ATHEROGENICS INC Alza ..... 76 IMCLONE RIGEL Novo Nordisk ..... 74 CELERA GPC BIO Watson Pharmaceuticals ..... 70 INTERMUNE QLT INC Allergan ..... 69 NPS MAXIM Quintiles ..... 69 ISIS TELIK 3M ..... 65 INCYTE PRAECIS Lonza ..... 64 OSI SYMYX IDEC ..... 64 ABGENIX BRUKER PPD Inc ..... 64 CORIXA DENDREON Millipore ..... 62 MEDAREX MYOGEN Solvay ..... 60 CELL THERAPUETICS TRIMERIS Amersham ..... 58 CELL GENESYS KOSAN Alcon ..... 58 GENTA ATRIX Proctor & Gamble ..... 58 PROTEIN DESIGN LAB ACAMBIS Organon ..... 56 LEXICON MEDICINES COMPANY Sigma Aldrich ..... 52 CAMBRIDGE ANTIBODY CALIPER TECH CV THERAPEUTICS UNITED THERAPEUTICS VICURON NEOPHARM INC PHARMACEUTICAL PRODUCT ONYX DEVELOP GUILDFORD TRANSKARYOTIC THERAPIES AETERNA DIVERSA NEUROGEN GENENCOR LA JOLLA ZYMOGENETICS IDEXX ALEXION QIAGEN LIGAND INNOGENETICS ALKERMES NUVELO AND SAVIENT * BPA June 2004 ^ Publisher’s Own Data # Parexel, Nature Biotechnology, June 2003 MONTHLY COLUMNS EDITORIAL Regulatory Beat — Jill Wechsler, our veteran Washington editor, provides up-to-the-minute For 18 years, coverage of FDA, CBER, CDER, and Congressional BioPharm International has been committee meetings, reporting on regulatory the biopharmaceutical industry’s decisions, policy developments, and trends that magazine of choice, providing may influence the biopharm industry. peer-reviewed, action-oriented StreetTalk — StreetTalk offers critical analyses information on every aspect of the industry's key issues and strategies, companies and top of the industry, from science and executives, technology and trends from the Wall Street perspective. technology to regulatory Editor Brian J. O'Connell is a well-known author and expert and business issues. business/ finance commentator for CNN and Fox News. BioPharm International: Applications — What is the latest technology available to researchers, developers and manufacturers? Each column features a different application that has been developed to The science, the business, the help industry achieve improved results, whether in the lab or on the production line. world of biopharmaceuticals. Authors vary every month, representing a variety of companies in both the US and abroad. ROTATING COLUMNS Outsourcing — It’s a tall order for any company—even the largest—to excel in every facet of the biopharma-ceutical field. Biopharms that devote their efforts to core functionalities rely, instead, on outsourcing expertise, whether it be IT, research, development,
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