201126 Entering Into an Advisory Agreement with Akira Fujishima
November 26, 2020 < Press Release > Entering into an advisory agreement with Akira Fujishima, Professor Emeritus, Tokyo University of Science, a World-renowned Chemist and the Discoverer of Photocatalytic Reactions. - Photocatalytic research launched in pursuit of environmental protection and hygiene management, which are issues facing modern society - Aderans Co., Ltd. (headquartered in Shinjuku-ku, Tokyo; Group CEO, Representative Director and President Yoshihiro Tsumura) promoting the wellness industry of hair, beauty and health, has concluded an advisory contract with Akira Fujishima, a world-renowned chemist, professor emeritus at Tokyo University of Science and discoverer of photocatalytic reactions, in conjunction with the launch of its hygiene business using photocatalytic technology. In response to the recent increase in awareness of hygiene management, Aderans will launch a hygiene business using photocatalysts as a part of SDGs activities, based on the philosophy of contributing to the hygienic environment of society. In addition, we will establish a new research facility for photocatalyst in our “Aderans Niiza Artificial Hair Research Institute” (Niiza City, Saitama Prefecture) to promote full-scale research and development. Accordingly, we have invited Professor Emeritus Fujishima, the father of photocatalyst and a leading researcher, to become our advisor and ask for his technical cooperation in our photocatalytic business. In 1967, while a graduate student at the University of Tokyo, Professor Emeritus Fujishima first discovered that a photocatalytic reaction occurred on the surface of titanium dioxide when a titanium dioxide electrode in aqueous solution was exposed to strong light. This phenomenon was later termed the “Honda-Fujishima Effect” in combination with the name of his co-researcher, Kenichi Honda.
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