DOCSLIB.ORG

Annual Report Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Annual Report Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019 Annual Report Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019 Our Vision To make Dubai the world’s first real estate destination in innovation, confidence and happiness 2 3 DubaiLandDepartment Land_Department Dubai Land Department LandDptDubai 800 44 88 [email protected] www.dubailand.gov.ae Annual Report: Real Estate Sector Performance 2019 It is my pleasure to present to you ‘The Annual Report: Real Estate Performance 2019’ that is broken down into four robust chapters, covering a variety of sections that will grant you a deeper insight into the performance of the market during 2018. We aimed with this report for it to be a reference where researchers may find all sorts of information enhanced by illustrative means, indicating the prestigious position of our economic sector and its renewed momentum that promises further progress and success, thanks to the co- operation of Dubai Land Department with many public and private sectors in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to po- sition Dubai as an economic capital capable of competing A comprehensive with major economic cities. This report, with its detailed analysis of the sectorial per- formance, is an invaluable tool for investors who want to and rich report for know the status of Dubai’s real estate market, and the in- vestment horizons it presents them with, through incen- tive packages that are consistently being revealed by the all of us government to reinforce the UAE’s position as a premier investment destination and the ideal choice for those wishing to live, work, and visit. We wish you an interesting review of this report and hope to meet you all with next year’s edition where we will re- veal more of our successes and achievements on the path of excellence for Dubai to be number (one). HE Sultan Butti bin Mejren Director General of DLD 4 DubaiLandDepartment Land_Department Dubai Land Department LandDptDubai Annual Report: Real Estate Sector Performance 2019 A group effort Transparent to achieve our communication vision Dubai Land Department (DLD) is proud to strengthen its relationships Dubai Land Department (DLD) works to perform activities embodied by with all relevant parties, including developers, investors, and customers its various operations as part of its belief in the central role played by the by keeping them updated on the latest developments in the sector, real estate sector, which is one of the leading growth activities that has enabling them to make the right decisions based on updated data. contributed to the creation of quality transformations across economic sectors. Through this approach, DLD strives to transform its values into practices, As a result, Dubai has been able to attain an innovative global position, in line with its relentless efforts to establish transparency in all its having caught the attention of major global business index development operations and the regular disclosure of its performance, especially as it organisations, earning a superior ranking among the world’s leading has been publishing daily, weekly, monthly, and quarterly reports in the investment destinations. buildup to its comprehensive annual report. The real estate sector reflects the progress achieved by the Emirate in all This approach stems from our belief in the importance of the Emirate’s fields, imposing on us a new kind of challenge. On the one hand, we must real estate sector and its role in supporting the local economy as well as continue this momentum that we have achieved through promotional in diversifying sources of income. This in addition to its direct relationship initiatives at the local and international levels by organising exhibitions and shows in many of the most prominent Arab and international capitals. with other economic sectors that makes it a real mirror for its growth and On the other hand, we strive to ensure transparent communication and full development and an ideal catalyst for sustainability. openness to all investors and other real estate-related parties. As we put this group effort in the hands of all those interested in our This is a core message that we seek to convey through this report, real estate sector, we hope that everyone will find through it a valuable emphasising the fact that Dubai is continuing its mission with determination tool to help them monitor the performance of the sector and work with in line with the visions of our wise leadership by applying innovation in all us to reach the highest levels among international markets, whether by aspects of the real estate market’s operations. making suggestions, offering feedback or consultation to help overcome In conclusion, we would like to thank all those who contributed to the any problem they may be monitored, or help us disseminate its data and success of the report and wish all those interested an enjoyable read. results more broadly. I hope you all benefit from this report Majida Ali Rashid CEO, Promotion and Real Estate Investment Management sector at DLD HE Juma bin Humaidan Deputy Director of DLD 6 DubaiLandDepartment Land_Department Dubai Land Department LandDptDubai Annual Report: Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019 Table of contents About the report 12 Completed Projects 54 Executive Summary 14 New Projects 58 Introduction 18 Under-construction Projects 62 Residential sector 67 Chapter 1: Growth of the real estate sector and its role in economic growth 20 Retail Sector 71 Dubai Economic growth 22 Office Sector 75 Contribution of the real estate sector in economic growth 24 Hotel sector 81 Real estate sector and population growth 26 Demand side analysis 84 Real estate sector growth and number of workers 27 Sales 84 Sales Distribution by property status on the procedure date 86 Chapter Two: Real Estate Sector Performance 28 Sales Distribution in terms of property type 87 Dubai Real Estate Market Performance 30 Sales Distribution in terms of ownership type 88 Real Estate Transactions 30 Sales Distribution in terms of property use 89 Number and value of transactions 30 Sales Distribution in terms of community 90 Real Estate Transactions by transaction type 31 Rents 93 Real Estate Transactions by property use 33 New and Renewed Rent Contracts 93 Number of real estate transactions by investor category 35 Real Estate Transactions by property status (completed / under construction) 36 Chapter Three: Real Estate Sector Competitiveness 96 Real Estate Transactions by community 38 The Ease of Doing Business Index 99 Investments 40 Methodology 100 Real Estate Investments 41 Registering Property 102 New and active investors 42 Ease of Doing Business Index 2019 105 Investments Distribution by investor category 43 Global Real Estate Sector Transparency Index 109 Investments Distribution by property status 46 Methodology 110 Investments Distribution in terms of property use 48 Real Estate Sector Performance in the Global Real Estate Sector Transparency Index 113 Investments Distribution by property status 49 Chapter Four: Real Estate Sector Performance Expectation 116 Real Estate Investments Distribution by property use and status 50 Economic Growth Expectations 118 Distribution of the investments by nationality (for Individuals only) 51 Real Estate Sector Growth Expectations 120 Real Estate Supply and Demand Analysis 54 Supply side analysis 54 DubaiLandDepartment [email protected]_Department [email protected] Land Department www.dubailand.gov.aeLandDptDubai DubaiLandDepartment800 44 88 [email protected] Dubai Landwww.dubailand.gov.ae Department LandDptDubai Annual Report: Real Estate Sector Performance 2019 Annual Report: Real Estate Sector Performance 2019 List of Figures and Tables Figure 1.1 world economy and developed economies Growth 22 Figure 2.37 - Under construction Projects Distribution registered in 2018 in terms of Property Type 64 Figure 1.2 GCC Growth Rate 23 Figure 2.38 number and area of Under construction by Project End Year 65 Figure 1.3 Real Estate Sector contribution in GDP growth 24 Figure 2.39 Share of residential transactions of total number of transaction 67 Figure 1.4 Construction and Real Estate Services Sectors growth rate 25 Figure 2.40 Share of residential transactions of total transactions value 67 Figure 1.5 Building Cost Index 25 Figure 2.41 Units Number and Area of Completed Residential units by Project End year 68 Figure 1.6 Number of Residential Units and Population Growth 26 Figure 2.42 Number and area of New Residential Units by Project Start year 69 Figure 1.7 Share of workers in constructionand real estate activities sectors 27 Figure 2.43 Units Number and Area under-construction Residential by Project End year 70 Figure 2.1 Real Estate Transaction Number and Value 30 Figure 2.44 Contribution of Retail Sector in Dubai GDP 71 Figure 2.2 Real Estate Transactions Number by Procedure Type 31 Figure 2.45 Number and Area of Completed Retail Stores by Project End year 72 Figure 2.3 Real Estate Transactions Value by Procedure Type 32 Figure 2.46 Number and Area of new Retail Stores by Project End year 73 Figure 2.4 Real Estate Transaction Distribution by property use 33 Figure 2.47 Number and Area of under-construction Retail Stores by Project End year 74 Figure 2.5 Real Estate Value Distribution by property use 34 Figure 2.48 number of New Trade Licenses
Load more

Recommended publications
  • However the Ugly Face of the So Called "Dubai Model" Which Was Based Upon Debt and Speculation, Was Hiding Somewhere in the Breakneck Boom
    What is Dubai Crisis? y The Dubai Debt Crisis 2009 has been called by economists a consequence of real estate bubble burst when on November 26, 2009 vaDubai proposed to delay repayment of its debt which includes delay in the payment of $ 59 Billion debt on Dubai World, the investment vehicle for the emirates for 6 months. Dubai's Economy: y Dubai has one of the most unique and unusual economies in the world. Dubai has numerous free zones including Jebel Ali free zone, Dubai Maritime City, Dubai Internet City, and Dubai Media City. y Contrary to the general assumption that Dubai's economy is totally driven by oil and gas,It is a fact that oil sector only comprises less than 6% of the economy of Dubai. y In fact, Dubai's portion of natural gas revenues in the United Arab Emirates is only about 2%. Dubai's oil production is estimated to be about 240,000 barrels per day. y It is true that Dubai's economy was built on the back of Oil Money but Dubai's oil reserves have diminished significantly and are expected to be exhausted in 20 years. y The other largest contributing sectors of Dubai economy are Real estate and construction (22.6%), trade (16%), (15%) and financial services (11%) (all are 2007 figures). Diversifying to Real Estate: y In 2000, Dubai Financial Market (DFM) was established. It was established as a secondary market for trading securities and bonds, both local and foreign. During that time the Government decided to diversify Dubai's economy from a trade-based, but oil-reliant, economy to one that is service and tourism-oriented has made real estate more valuable.
    [Show full text]
  • Quantifying the Economic Impact of Aviation in Dubai November 2014
    The impact of Oman Air in Oman Final Report – July 2013 Quantifying the Economic Impact of Aviation in Dubai November 2014 A report for Emirates and Dubai Airports November 2014 Quantifying the economic impact of aviation in Dubai Contents Executive summary ...................................................................................... 3 1 Introduction ..................................................................................... 5 2 The core impact of aviation on the Dubai economy...................... 7 3 ‘Catalytic’ benefits of the aviation sector .................................... 13 4 Diversification analysis ................................................................. 23 5 The potential impact of aviation in 2020 and 2030 ...................... 26 Annex 1: Calculating the core economic impacts .................................... 33 Annex 2: The basis for the 2020 and 2030 projections ............................. 35 2 Quantifying the economic impact of aviation in Dubai Executive summary This report sets out the contribution of the Emirates Group, Dubai Airports and the aviation sector as a whole to the economy of Dubai in 2013. It assesses the value of the activity undertaken by businesses forming part of the aviation sector (the ‘direct’ impact), and that of the additional work carried out by other Dubai-based entities as a result of supply chain (‘indirect’) and employee spending (‘induced’) impacts, together with the associated employment effects. The study also analyses the benefits to the Dubai economy
    [Show full text]
  • Bachelor Thesis
    Bachelor thesis GPM Is Dubai the city a new city should be? The Dubai International Financial Centre as an example for Free Zones within Dubai Student: Tim Will Radboud Universiteit Nijmegen Front-page figure top left: Figure (1) The logo of the Radboud University Front-page figure top right: Figure (2 )The Logo of the Dubai International Financial Centre Front-page figure middle: Figure (3) Own picture of the Gate Avenue at DIFC 2 B Bachelor thesis Radboud University Nijmegen Faculty of Management Sciences Department of Geography, Planning & Environment By Tim Will (s4658469) Supervisor P. Ache Word count: 23.901 August 11, 17 Final Version Is Dubai the city a neW city should be? The Dubai international Financial Centre as an examplefor Free Zones Within Dubai 3 4 Foreword I Foreword Augst, 2017 Dear reader, You are reading my final version for the bachelor thesis for the Radboud Universiteit Nijmegen. A thank you for taking the time reading this document of Which I’ve been Working for since February 2017. This thesis is part of finishing my bachelor Geography, Planning and Environment at the University. This thesis is part of a personal interest in Dubai Which comes from an internship done in the 2nd half of 2016. Thanks to this thesis I Was able to make a visit to Dubai to experience the city and do intervieWs to get data for this thesis. This visit really helped to understand the city and understand the concept of a Free Zone since on paper it Would could look like a fenced separated part of an industrial site or port, which in this case was not present and made it really special.
    [Show full text]
  • Emaar-Sukuk-Certificate 1..264
    BASE PROSPECTUS EMAAR SUKUK LIMITED (incorporated as an exempted company in the Cayman Islands with limited liability) U.S.$2,000,000,000 Trust Certificate Issuance Programme Under the trust certificate issuance programme described in this Base Prospectus (the Programme), Emaar Sukuk Limited (in its capacity as issuer, the Issuer and, in its capacity as trustee, the Trustee), subject to compliance with all relevant laws, regulations and directives, may from time to time issue trust certificates (the Trust Certificates) in any currency agreed between the Issuer and the relevant Dealer (as defined below). Trust Certificates may only be issued in registered form. The maximum aggregate face amount of all Trust Certificates from time to time outstanding under the Programme will not exceed U.S.$2,000,000,000 (or its equivalent in other currencies calculated as described in the Programme Agreement described herein), subject to increase as described herein. The Trust Certificates may be issued on a continuing basis to one or more of the Dealers (each a Dealer and together the Dealers) specified under “General Description of the Programme” and any additional Dealer appointed under the Programme from time to time by the Issuer, which appointment may be for a specific issue or on an ongoing basis. References in this Base Prospectus to the relevant Dealer shall, in the case of an issue of Trust Certificates being (or intended to be) subscribed by more than one Dealer, be to all Dealers agreeing to subscribe such Trust Certificates. The Trust Certificates will be limited recourse obligations of the Issuer. An investment in Trust Certificates issued under the Programme involves certain risks.
    [Show full text]
  • Globalisation and Urban Development: a Case Study of Dubai’S Jumeirah Palm Island Mega Project
    University of Southampton Research Repository ePrints Soton Copyright © and Moral Rights for this thesis are retained by the author and/or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder/s. The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders. When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given e.g. AUTHOR (year of submission) "Full thesis title", University of Southampton, name of the University School or Department, PhD Thesis, pagination http://eprints.soton.ac.uk UNIVERSITY OF SOUTHAMPTON FACULTY OF ENGINEERING SCIENCE & MATHEMATICS SCHOOL OF GEOGRAPHY Globalisation and Urban Development: A Case Study of Dubai’s Jumeirah Palm Island Mega Project By Ibrahim Abdul Rahman Al Darmaki Supervisor: Professor Steven Pinch Thesis for the degree of Doctor of Philosophy September, 2008 UNIVERSITY OF SOUTHAMPTON FACUALTY OF ENGINEERING SCIENCE & MATHAMATICS SCHOOL OF GEOGRAPHY Doctor of Philosophy GLOBALISATION AND URBAN DEVELOPMENT: A CASE STUDY OF DUBAI’S JUMEIRAH PALM ISLAND MEGA PROJECT BY IBRAHIM ALDARMAKI ABSTRACT Mega projects have become an important new development strategy in globalizing cities, and a new or emerging form of development in economic, technological, social and political life, influenced by global flows of capital. Despite being acknowledged as an important factor in globalizing economies, the role of mega projects has failed to receive appropriate research attention in terms of analysis of the various advantages and disadvantages that they carry.
    [Show full text]
  • REPORT of the CITY of DUBAI the City of Dubai Prides Itself on Being
    Packer Collegiate Institute Brooklyn, New York Cities at the Vanguard: Migration and the Metropolis 3.14.19 REPORT OF THE CITY OF DUBAI The city of Dubai prides itself on being a city of immigrants. As of the 2016 census, there were 200 different nationalities living and working in Dubai and foreign-born migrants made up 85% of the population. Immigrants contribute much of the needed labor to the workforce and constitute 95% of the private sectors. Indeed, it is because of the work of immigrants that Dubai grew into the modern, beautiful city it is today. Accordingly, the city and its people welcome immigrants and work to promote a peaceful coexistence and harmony in society. COMMITTEE ON LEADERSHIP AND GOVERNANCE Migrants are not permitted to be involved in any capacity when it comes to politics. The politics and opinions of the United Arab Emirates are reserved to the great Emirati people. No foreign ideas can permeate those of true Emirati citizens. Every Emirati citizen gets to live and voice their opinions as they like. Migrants are not Emirati citizens and therefore are entirely removed from all forms of government. We are one of the seven constituent monarchies in the UAE. The leader of Dubai is also the prime minister of the UAE. Thus, there is a lot of communication between the Dubai government and the federal government. Because a lot of migrant workers are entering through the Kafala system, the city and the state are fairly in agreement on that system. Thus, it is the city’s job to uphold those values and communicate with the federal government.
    [Show full text]
  • Urbanization in Dubai : Process, Problems and Challenges
    Urbanization in Dubai : Process, Problems and Challenges *Rakhshanda F Fazli **Rashid Aziz Faridi The past 30 years brought about significant economic, political and technological changes, which have influenced the structure and the functions of urban areas in Gulf countries. The United Arab Emirates (UAE) is a rich, oil-producing nation that has, in the span of a decade or so, become highly urbanized with modern infrastructure. For a country like the United Arab Emirates (UAE), urban development is a major concern of policymakers, planners, public officials, and environmental advocates. The UAE has been progressing steadily on the path of growth and development over the last three decades, propelled by an oil-rich economy. Although not affluent in other natural resources, the country scores high on development indices in recent years due to unprecedented economic growth, high per capita income, and robust social development. According to the 2005 Human Development Index Report compiled by the United Nations Development Programme (UNDP), the UAE has risen in rank to occupy the 41st position among the nations of the world1 . Because of its economic growth and relatively open immigration policies, the UAE has attracted large numbers of people from all over the world, particularly from Asia and Europe. The UAE has urbanized rapidly over a comparatively brief time frame. Prominent cities like Dubai have expanded several times their size in comparison with what they used to be, even as recently as the 1970s and 1980s. Today, Dubai features prominently on the global map of emerging places.2 * Lecturer, Centre of West Asian Studies, Aligarh Muslim University, Aligarh, India ** Lecturer, A S College, Lakhaoti, Bulandshahar, India 202 Journal of West Asian Studies Present paper is an attempt to highlight the process of Urban Sprawl, problems of Urbanization e.g.
    [Show full text]
  • Emaar Sukuk Limited
    Proof 7: 17.1.11 BASE PROSPECTUS EMAAR SUKUK LIMITED (incorporated as an exempted company in the Cayman Islands with limited liability) U.S.$2,000,000,000 Trust Certificate Issuance Programme Under the trust certificate issuance programme described in this Base Prospectus (the Programme), Emaar Sukuk Limited (in its capacity as issuer, the Issuer and, in its capacity as trustee, the Trustee), subject to compliance with all relevant laws, regulations and directives, may from time to time issue trust certificates (the Trust Certificates) in any currency agreed between the Issuer and the relevant Dealer (as defined below). Trust Certificates may only be issued in registered form. The maximum aggregate face amount of all Trust Certificates from time to time outstanding under the Programme will not exceed U.S.$2,000,000,000 (or its equivalent in other currencies calculated as described in the Programme Agreement described herein), subject to increase as described herein. The Trust Certificates may be issued on a continuing basis to one or more of the Dealers (each a Dealer and together the Dealers) specified under ‘‘General Description of the Programme’’ and any additional Dealer appointed under the Programme from time to time by the Issuer, which appointment may be for a specific issue or on an ongoing basis. References in this Base Prospectus to the relevant Dealer shall, in the case of an issue of Trust Certificates being (or intended to be) subscribed by more than one Dealer, be to all Dealers agreeing to subscribe such Trust Certificates. The Trust Certificates will be limited recourse obligations of the Issuer.
    [Show full text]
  • FRASCA-THESIS.Pdf (2.303Mb)
    Copyright by Alexandra Marguerite Frasca 2011 The Thesis Committee for Alexandra Marguerite Frasca Certifies that this is the approved version of the following thesis: Dubai, Debt, and Dependency: The Political and Economic Implications of the Bailout of Dubai APPROVED BY SUPERVISING COMMITTEE: Supervisor: Clement Henry Sanford Leeds Dubai, Debt, and Dependency: The Political and Economic Implications of the Bailout of Dubai by Alexandra Marguerite Frasca, B.A. Thesis Presented to the Faculty of the Graduate School of The University of Texas at Austin in Partial Fulfillment of the Requirements for the Degrees of Master of Arts and Master of Business Administration The University of Texas at Austin May 2011 Abstract Dubai, Debt, and Dependency: The Political and Economic Implications of the Bailout of Dubai Alexandra Marguerite Frasca, MA; MBA The University of Texas at Austin, 2011 Supervisor: Clement Henry The goal of this thesis is to identify the main political and economic implications of Dubai’s debt crisis and subsequent bailout by her wealthier and more powerful sister emirate Abu Dhabi. This paper examines the implications of the bailout of Dubai on two levels: Dubai’s relationship with Abu Dhabi and Dubai’s relationship with the international investment community. The paper first provides a brief background on Dubai, one of the seven emirates that make up the United Arab Emirates (UAE), and discusses Dubai’s key characteristics that helped give Dubai her nickname Dubai Inc. – an opportune location, the Al-Maktoum ruling family, and state-led entrepreneurship. It then discusses Dubai’s historically competitive relationship with Abu Dhabi and Dubai’s push to diversify economically away from oil.
    [Show full text]
  • An Analysis of Dubai's Socio
    AN ANALYSIS OF DUBAI’S SOCIO-ECONOMIC DEVELOPMENT STRATEGIES AND PERFORMANCE BETWEEN 1998 ----2008 DOCTOR OF LITERATURE AND PHILOSOPHY in the subject of DEVELOPMENT STUDIES at the UNIVERSITY OF SOUTH AFRICA PROMOTER: Professor Sabelo J Ndlovu-Gatsheni NOVEMBER 2013 Declaration I, Paul Anthony Thompson, author of this thesis, do hereby declare that the work presented in this document entitled: “An ANALYSIS OF DUBAI’S SOCIO-ECONOMIC DEVELOPMENT STRATEGIES AND PERFORMANCE BETWEEN 1998 AND 2008”, is a result of my own research and independent work except where reference is made to published literature. I also hereby certify that the work embodied in this thesis has not already been submitted, either in whole or in part, for any other degree in this University or other institute of higher learning. ........................................... ………………………. PAUL A. THOMPSON DATE ……………………………….. ……………………. PROMOTER DATE i Acknowledgements First and foremost and above all, honour and glory to Lord Jesus for giving me the requisite knowledge, wisdom, and persistence needed to complete this thesis. I would also like to express my sincere thanks to my supervisor, Professor Sabelo J Ndlovu-Gatsheni for his constant professional insightful guidance and constructive comments on the quality of my work throughout the research project. I wish to also thank the many interviewees who consented to being interviewed and special gratitude goes out the librarian at the Dubai Chamber of Commerce for responding to my many emails and also speaking to me over the telephone without any reservation regarding the many thesis related questions I had. I also would like to acknowledge the kind assistance rendered to me by the librarian at the Dubai Statistics Centre.
    [Show full text]
  • The United Arab Emirates Case of Economic Success
    The United Arab Emirates Case of Economic Success The Federal Government Economic Policies Final Work in the form of Internship Report submitted to Universidade Católica Portuguesa for the obtainment of the Master Degree in Management by Pedro Alexandre Azevedo Dias Lima Delgado under orientation of Alexandra Pinto Leitão, PhD Católica Porto Business School July 2016 Acknowledgments I would like to thank Professor Alexandra Pinto Leitão for all the helpful advice, guidance, and invaluable comments on this essay, which have helped me to develop the present Master’s Final Work. iii iv Abstract Within 44 years the United Arab Emirates (UAE) evolved from the backdrop of a subsistence economy into an innovation-driven economy characterized by a high-mass consumption society. Prudent policy-making by the UAE Federal Government was vital in providing proper guidance on the how, where and when to apply hydrocarbon revenues and support the much needed process of economic diversification. Due to its astonishing economic development the UAE has become a role model in economic diversification for oil-producing countries. In this sense, the present Master’s Final Work sheds light on the following research question - “What were the policies adopted by the United Arab Emirates Federal Government that made the Emirates economy a case of success?”. A “two building-block” rationale was adopted in order to address the research question at hand. The first “building-block” allowed us to verify that the UAE is a case of economic success. Within 44 years, the country has now one of the most competitive economies in the world and is at par with most advanced economies in terms business regulations, infrastructure and technological advancement.
    [Show full text]
  • Events Marketing Model of Dubai Shopping Festival Prakash Vel University of Wollongong, [email protected]
    University of Wollongong Research Online University of Wollongong in Dubai - Papers University of Wollongong in Dubai 2014 Events marketing model of Dubai Shopping Festival Prakash Vel University of Wollongong, [email protected] Laila Suhail Dubai Events & Promotions Establishment Amal Dokhan King Abdulla University of Science and Technology Publication Details Vel, K., Suhail, L. & Dokhan, A. 2014, 'Events marketing model of Dubai Shopping Festival', REMark: Revista Brasileira de Marketing, vol. 13, no. 6, pp. 138-147. Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: [email protected] REMark – Revista Brasileira de Marketing e-ISSN: 2177-5184 DOI: 10.5585/remark.v13i6.2811 Data de recebimento: 25/06/2013 Data de Aceite: 05/11/2014 Editor Científico: Otávio Bandeira De Lamônica Freire Avaliação: Double Blind Review pelo SEER/OJS Revisão: Gramatical, normativa e de formatação EVENTS MARKETING MODEL OF DUBAI SHOPPING FESTIVAL ABSTRACT Cities and places have become major destinations through taking the extra mile of creativity and offering a well- researched package of offerings through systematically planned events. One such leading example in the list of successful festivals that have earned a global reputation due to its uniqueness and creative event offerings is the Dubai Shopping Festival (DSF) in the United Arab Emirates. This paper is a case study based description of the internal and external drivers involved in planning and implementing a global event successfully and has captured the various drivers through a structured framework. The analysis serves as a good addition to the existing literature on ‘Events Marketing’.
    [Show full text]