the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIESthe ROSE METRO CONVENTION & VISITORS BUREAU 2019 ROSE Awardsawards Recognition of Service Excellence 25th Anniversary CelebrationYEARS Wednesday, Aug. 28 Sound Board at MotorCity Casino Hotel theroseawards.com the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards

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DMCVB - ABOUT US The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes regionally, nationally and internationally as a convention, Hart Plaza business meeting and tourism destination. Founded in 1896, the DMCVB is the world’s fi rst convention and visitors bureau. With more than 700 businesses represented, the DMCVB’s mission is to market and sell the Detroit metropolitan region to both business and leisure travelers to maximize economic impact.

Tourism is big business in . In fact, it’s the second largest industry in the state. And we know that everything from a compelling website to a simple hello at the hotel desk counts because fi rst impressions make a big diff erence. As such, the DMCVB recognizes hospitality service excellence since tourism is extremely important to our tri-county region where more than 19 million visitors make their way to metro Detroit annually, spending approximately Cobo Center $6.6 billion every year.

The Spirit of Detroit statue

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

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the ROSE DMCVBawards PARTNERS AT A GLANCE YEARS

Restaurants Restaurants 34.8%

Sports Teams/ Shopping 16.6% Arenas/Venues Hotels 13.5% Transportation Attractions 11.5% Shopping Corporate Investors Meeting Service Suppliers 11.3% Corporate Investors 5.4% Transportation 3.4% Meeting Service Suppliers Hotels Sports Teams/Arenas/Venues 3.2% Attractions

DMCVB BOARD MEMBERS (AS OF 12/15/18)

SPECIAL THANKS TO OUR DMCVB BOARD MEMBERS FOR THEIR LEADERSHIP

Rod Alberts, Executive Vice President, North American Elaine Lewis, Vice President, Community Aff airs, International Auto Show David Lorenz, Vice President, MEDC Travel Michigan John Blanchard, Director, Local Government Relations, Christina Lovio-George, President, lovio george | communication General Motors (Vice Chair) + design Blair Bowman, President, Suburban Collection Showplace Asad Malik, President & CEO, Amerilodge Group (Treasurer) Timothy McCarthy, Chairman, Soave Enterprises Steven Cadaret, General Manager, Auburn Hills Marriott Pontiac Transportation Group Dan Carmody, President, Eastern Market Corporation Claude Molinari, General Manager, Cobo Center Phil Cooley, Owner, Slows Bar BQ Michael Montri, President, Chevrolet Detroit Belle Isle Lewis Cooper III, Co-President, Great Lakes Wine & Spirits Grand Prix Keith E. Crain, Chairman, Crain Communications Patricia E. Mooradian, President, Matt Cullen, Chief Executive Offi cer, Rock Ventures, LLC Michael Murri, Vice President & General Manager, WXYZ David Dallo, Owner, Comfort Suites – Southfi eld Devan P. Patel, Owner, Shore Pointe Motor Lodge Chuck DeSantis, General Manager, Crowne Plaza - Auburn Hills L. Brooks Patterson, County Executive, Oakland County Marla Drutz, Vice President & General Manager, WDIV Robert Riney, President & Chief Operating Offi cer, Henry (Vice Chair) Ford Health System Dave Dubensky, Chairman, Ford Motor Land Development Melissa Roy, Executive Director, Advancing Macomb Christine Estereicher, Director, State Aff airs, FCA-US Dominic Silvio, President, Exhibit Works Inc. Warren Evans, County Executive, Wayne County Duane Swanson, General Manager, Somerset Inn Antoine Garibaldi, President, University of Detroit Mercy Robin Terry, President, Motown Historical Museum Thomas Guastello, President, Center Management Gary Torgow, President & CEO, Sterling Group Mark Hackel, County Executive, Macomb County Paul Wegert, General Manager, Inn at St. John’s John Hertel, General Manager, SMART Transportation Tom Wilson, President & CEO, Renze Hoeksema, Vice President, Government Aff airs, Nia Winston, President, UNITE Here Local 24 DTE Energy Michael G. Wright, Chief of Staff , President’s Offi ce, Shonda Isaac, General Manager, Detroit Marriott at the (Chairman) Jennifer Zieger, Director of Operations, Hotel Ron Kagan, Director, Detroit Zoological Society Investment Services David Katz, Sr. Vice President, Corporate Development, Detroit Medical Center

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards DMCVBYEARS 25TH ANNUAL ROSE AWARDS

Nothing creates more positive, lasting impressions of a destination and inspires more return visits than great customer service. At the DMCVB, we know that stellar service deserves recognition. For that reason, 25 years ago, we created the Recognition of Service Excellence Awards (ROSE) to honor hospitality workers that go above and beyond every single day to deliver a great customer service experience for guests. The ROSE Awards is a special night that allows us to acknowledge and reward those important workers that truly serve as the best ambassadors for Detroit to the world. THE DMCVB’S ROSE AWARDS RECOGNIZES METRO DETROIT FRONT LINE HOSPITALITY EMPLOYEES WHO DEMONSTRATE EXCELLENT CUSTOMER SERVICE. THESE INDUSTRY CHAMPIONS SHOWCASE THE REGION’S COMMITMENT TO CREATING A MEMORABLE VISITOR EXPERIENCE. The 25th annual ROSE Awards will truly be a magical event and will take place on Wednesday, Aug. 28 inside the Sound Board theater at the MotorCity Casino Hotel with an expected attendance of more than 550 hospitality professionals. The ROSE Awards is sometimes referred to as Oscar night for the hospitality community. The buildup begins several months ahead as supervisors, clients, visitors and the general public are invited to nominate someone for a ROSE Award. From the nominations, three fi nalists are chosen by a panel of judges in each of six categories: attractions and casinos, hotels, restaurants, transportation, behind the scenes and volunteers. One overall winner is also chosen. At the ROSE Awards event, fi nalists are recognized and winners are selected in each of the six categories. 2018 ROSE AWARDS WINNERS AND FINALISTS

The winners were announced at the ROSE Awards ceremony and reception, which was held on Wednesday, Aug. 29, 2018 at the Max M. & Marjorie S. Fisher Music Center. The awards were presented by our mistress of ceremonies, Glenda Lewis with WXYZ, and Larry Alexander, president and CEO of the DMCVB. Thank you to all who participated in the exciting 2018 ROSE Awards program.

From left to right: Gary Luchenbill, Cobo Center (Behind the Scenes Category winner); Alicia Kelly, (Attractions and Casinos Category winner); Charlene Noah, Delta Air Lines (Transportation Category winner); Larry Alexander, Detroit Metro Convention & Visitors Bureau; Irma Ladnier, Centerplate (Overall Service Champion); April Hayes, Blitz inside (Restaurants Category winner); Fathima Rahman, Detroit Marriott at the Renaissance Center (Hotels Category winner); and Bill Bialkowski, Wayne County Airport Authority (Volunteers Category winner).

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards

YEARS 2019 ROSE AWARDS SPONSORSHIP OPPORTUNITIES

Red Rose Sponsor $15,000 White Rose Sponsor $10,000 Pink Rose Sponsor $7,000 Yellow Rose Sponsor $5,000

WHY BECOME A ROSE AWARDS SPONSOR? Positioning yourself as a partner of the DMCVB — the world’s fi rst convention and visitors bureau — will bolster your company’s reputation and demonstrate your commitment to serving the metro Detroit community. As a sponsor, you will meet all levels of management, gain exposure to the 550+ expected attendees and have the ability to not only showcase your product but show your support for the unsung heroes of our industry who have committed themselves to a career in tourism. Join us as a sponsor at the upcoming 2019 DMCVB ROSE Awards for a chance to celebrate the past year and blaze the trail forward into another year of tourism accomplishments.

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards

YEARS RED ROSE SPONSOR - $15,000 PREMIER SPONSOR In Venue • Company logo on event program • Company logo on event signage (digital and print) • Access to the VIP reception — with option to give nominee champagne toast • Podium recognition during event • Opportunity to provide an item for the nominee swag bags (subject to DMCVB approval) • Company logo listed with sponsors on night-of-event sizzle reel • 30-second video appearance on night-of-event sizzle reel

Marketing & Media • Color graphic and link from your website placed on theroseawards.com • Company logo on event promotional materials • One-time placement of half-page vertical or horizontal advertisement in the 2020 issue of Visit Detroit magazine ($4,000 value; circulation 200,000) • Recognition in full-page advertorial announcing winners in the 2020 issue of Visit Detroit magazine • Recognition as a Red Rose sponsor in press release (sent to all major media outlets in Detroit)

Tickets & Hospitality • 12 VIP tickets to attend the 2019 ROSE Awards • 8 VIP tickets to attend the 2020 Annual Membership Meeting (location and date TBD)

Sponsor commitments must be made no later than July 29, 2019 to receive full sponsorship benefi ts.

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards

YEARS WHITE ROSE SPONSOR - $10,000 FOOD STATION & PHOTO BOOTH SPONSOR In Venue • Company logo on event program • Company logo on event signage • Company logo on food stations and photo booth photos • Access to the VIP reception • Podium recognition during event • Opportunity to provide an item for the nominee swag bags (subject to DMCVB approval) • Company logo listed on night-of-event sizzle reel

Marketing & Media • Name recognition on theroseawards.com • Company logo on event promotional materials • Recognition as a White Rose sponsor in press release (sent to all major media outlets in Detroit) • Recognition as a White Rose sponsor in newsletter (sent to 14,000 individual members electronically) • Complimentary mailing labels and excel spreadsheet of event attendees

Tickets & Hospitality • 10 VIP tickets to attend the 2019 ROSE Awards • 6 VIP tickets to attend the 2020 Annual Membership Meeting (location and date TBD)

Sponsor commitments must be made no later than July 29, 2019 to receive full sponsorship benefi ts.

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards

YEARS PINK ROSE SPONSOR - $7,000 HOSTED BAR SPONSOR In Venue • Company logo on event signage and hosted bars throughout the event • Access to the VIP reception • Company logo listed with sponsors on night-of-event sizzle reel

Marketing & Media • Company logo on event promotional materials • Name recognition on theroseawards.com • Complimentary mailing labels and excel spreadsheet of event attendees

Tickets & Hospitality • 6 VIP tickets to attend the 2019 ROSE Awards • 4 VIP tickets to attend the 2020 Annual Membership Meeting (location and date TBD)

Sponsor commitments must be made no later than July 29, 2019 to receive full sponsorship benefi ts.

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

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SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards

YEARS YELLOW ROSE SPONSOR - $5,000 RED CARPET/VALET SPONSOR In Venue • Company logo on event signage • Company logo on valet, red carpet and step and repeat signage • Company logo listed with sponsors on night-of-event sizzle reel

Marketing & Media • Name recognition on theroseawards.com • Complimentary mailing labels and excel spreadsheet of event attendees

Tickets & Hospitality • 2 VIP tickets to attend the 2019 ROSE Awards • 4 VIP tickets to attend the 2020 Annual Membership Meeting (location and date TBD)

Sponsor commitments must be made no later than July 29, 2019 to receive full sponsorship benefi ts.

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] the ROSE awards

YEARS

SPONSORSHIP AND PARTNERSHIP OPPORTUNITIES

the ROSE awards AWARDYEARS SPONSORSHIP OPPORTUNITIES

NEW THIS YEAR: As a special off ering for the 25th anniversary of the ROSE Awards, sponsorships are now available for each of our ROSE Awards categories. Only one sponsorship per category is available on a fi rst-come, fi rst- served basis. Sponsors have the opportunity to receive recognition from the podium and to present the award to the nominees on stage during the night of the event. Sponsorship fee for each category is $7,000. Sponsors may choose from the following award categories: • Attractions/Casinos • Behind the Scenes • Hotels • Restaurants • Transportation • Volunteers To nominate an individual for the above categories, please visit theroseawards.com. Nomination deadline is May 31, 2019. IN-KIND SPONSORSHIP OPPORTUNITIES

Do you have a product that you would like to showcase at the 2019 DMCVB ROSE Awards? Make an impression and heighten your visibility within metro Detroit’s hospitality community with an in-kind sponsorship of the 25th anniversary of the DMCVB ROSE Awards. Please contact Heather Crowley, DMCVB’s manager of sponsorship & education for more details at [email protected].

For additional information, please contact: Heather Crowley, manager of sponsorship & education 313-202-1960 or [email protected] 211 W. Fort St., Ste. 1000 | Detroit, MI 48226 | 313-202-1800

For more information contact:

Heather Crowley Manager of sponsorship & education D: 313-202-1960, F: 313-202-1809 [email protected]