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-community Post Joining the embedded conversation -community Post Joining the embedded conversation ON THE COVER Embedded Computing Design editors have been on the lookout for this year’s Top Embedded Innovators, and – for the first time this year -– thecommunity Most Influential Women in Post Embedded. Our two contests pulled in many inspirational, www.embedded-computing.com highly qualified candidatesJoining who are theforging embedded new ideas conversation and making a difference in the embedded industry. Read June 2013 | Volume 11 • Number 4 about the winners in this edition’s exclusive Q&As, and check out the nominees for Most Innovative Product, winners to be announced in our August edition. 7 Tracking Trends in Embedded Technology 54 -community Post Top Innovators streamline embedded technology Joining the embedded conversation By Warren Webb By Sharon Hess Silicon Software Strategies Multicore processors Finding an operating system Small form factors 8 24 31 Moving target: EEMBC evolves ▲ Choose the right ▲ VPX helps programmable 28 its benchmark suites to keep pace embedded operating system field of dreams become reality with the multicore revolution By Warren Webb By Kevin Roth, Alpha Data Q&A with Markus Levy, Founder and President of EEMBC Case study: 31 Challenges in incarnating a ARM’s big.LITTLE 11 EXPERT PANEL: 14 credit card sized SBC architecture aims to satisfy the Is EDA as easy as By Pete Lomas, Raspberry Pi hunger for power 1, 2, 3 these days? Q&A with John Goodacre, Director, Roundtable discussion with Wally Rhines, Chairman Technology and Systems, ARM Processor Division and CEO, Mentor Graphics; Brett Cline, Vice President, Forte Design Systems; Marc Serughetti, Business Development Director, Synopsys; Michał Siwinski,´ Director of Product Marketing at Cadence; Bill Neifert, 52 Cofounder and CTO, Carbon Design Systems Editor’s Choice By Sharon Hess Top Embedded Innovators Josh Lee, Cofounder, President, and CEO at Uniquify 34 Darren Humphrey, Sr. VP and CTO at DiSTI 35 2013 OpenSystems Media ® © 2013 Embedded Computing Design Adnan Hamid, CEO at Breker Verification Systems 36 All registered brands and trademarks within Embedded Computing Design magazine are the property of their respective owners. Most Influential Women iPad is a trademark of Apple Inc., registered in Weili Dai, Cofounder, VP, and GM, Marvell Technology Group 37 the U.S. and other countries. App Store is a service mark of Apple Inc. Vicki Mitchell, Director of SoC Software Engineering, Altera 38 ISSN: Print 1542-6408, Online: 1542-6459 Jane Donaldson, President, Annapolis Micro Systems 39 Top Innovative Products 41 4 | June 2013 Embedded Computing Design www.embedded-computing.com Advertiser Information Page Advertiser/Ad title 26 ACCES I/O Products, Inc. – USB embedded I/O solutions rugged, ECD Editorial/Production Staff industrial strength USB Warren Webb, Editorial Director Steph Sweet, Creative Director 5 AMD – Introducing the AMD embedded [email protected] [email protected] G-series SOC Sharon Hess, Managing Editor 2 American Portwell Technology – [email protected] Embedded with unlimited applications 9 AMP Inc. Accelerated Memory Sales Group Production – The SATA 3 Rg SSD, ruggedized with AES crypto engine Tom Varcie Christian Hoelscher Senior Account Manager Account Manager – Europe 3 Annapolis Micro Systems, Inc. – [email protected] [email protected] High performance signal and data processing Rebecca Barker, Strategic Account Manager Lauren Palmer 19 Artila Electronics. Co., Ltd. – [email protected] Account Manager – Europe Embed ARM in automation Eric Henry, Strategic Account Manager [email protected] 23 ATP Electronics – ATP industrial grade [email protected] Regional Sales Managers DRAM and flash products Ann Jesse, Strategic Account Manager Barbara Quinlan, Southwest 27 Avalon Defense Ltd. – Protocol [email protected] [email protected] converters Denis Seger, Southern California Christine Long 10 Cogent Computer Systems, Inc. – Vice President, Online Business [email protected] Low power, high performance ARM solutions [email protected] Sydele Starr, Northern California [email protected] 29 COMMELL Systems Corporation – International Sales We offer advanced and reliable Elvi Lee, Account Manager – Asia Ron Taylor, East Coast/Mid Atlantic IPC products [email protected] [email protected] 21 Dolphin Interconnect Solutions – Gerry Rhoades-Brown Make the right connection Account Manager – Europe Reprints and PDFs 13 Innovative Integration – Out of [email protected] [email protected] this world 25 Micro Digital, Inc. – Your solution OpenSystems Media Editorial/Production Staff is here 27 Quadros Systems, Inc. – RTOS platform for industrial control and Ethernet gateways Warren Webb Monique DeVoe 12 Sensoray Co., Inc. – Specializing in Editorial Director Assistant Managing Editor the development of off-the-shelf and Embedded Computing Design VITA Technologies custom OEM embedded electronics Industrial Embedded Systems EDA Digest 25 Technologic Systems – TS-4710 high [email protected] DSP-FPGA.com end CPU module Sharon Hess [email protected] 33 Themis Computer – Take your Managing Editor Brandon Lewis high-performance cluster computing Embedded Computing Design Associate Editor environments to the edge Military Embedded Systems xTCA and CompactPCI Systems 55 Wind River Systems, Inc. – Innovators Industrial Embedded Systems PC/104 and Small Form Factors think status-quo is Latin for “I quit” [email protected] [email protected] 56 WinSystems, Inc. – Atom powered SBCs John McHale, Editorial Director Curt Schwaderer high-performance, small and fanless Military Embedded Systems Technology Editor 17 X-ES – Rugged, powerful COM Express [email protected] Steph Sweet Joe Pavlat, Editorial Director Creative Director xTCA and CompactPCI Systems David Diomede, Art Director Get your free digital edition at [email protected] Joann Toth, Senior Designer embedded-computing.com/subscribe Jerry Gipper, Editorial Director VITA Technologies Konrad Witte, Senior Web Developer [email protected] Matt Jones, Web Developer Editorial/Business Office Patrick Hopper, Publisher Rosemary Kristoff, President Tel: 586-415-6500 n Fax: 586-415-4882 [email protected] [email protected] Wayne Kristoff, CTO Subscriptions Updates 16626 E. Avenue of the Fountains, Ste. 201 www.opensystemsmedia.com/subscriptions Fountain Hills, AZ 85268 Karen Layman, Business Manager Tel: 480-967-5581 n Fax: 480-837-6466 30233 Jefferson St. Clair Shores, MI 48082 6 | June 2013 Embedded Computing Design www.embedded-computing.com Tracking Trends in Embedded Technology By Warren Webb @warrenwebb [email protected] Top Innovators streamline embedded technology As the embedded industry transitions from stand-alone, fixed- describes the technical challenges faced by multicore devel- function devices to networks of fully interconnected intelli- opers and gives his projections on the power and performance gent systems, the new product development process is also gains we can expect over the next few years. Extending the changing. For each new project, the embedded designer must Silicon coverage, John Goodacre, Director of Technology and constantly evaluate the latest ideas and innovations to deliver Systems at the ARM Processor Division, answers questions on the highest-performance, most cost-effective products in the portable multicore tech and explains how ARM’s big.LITTLE shortest possible timeframe. To help with this process, this architecture can deliver both higher performance and extended issue of Embedded Computing Design presents our Second battery life. Annual roundup of the top innovative products and embedded innovators that together are responsible for dramatic changes In this edition’s Strategies section, industry experts take a in our industry. Our editorial team selected the top innovators look at some of the latest technologies at work to expand from multiple entries based on creativity, technical guidance, the performance levels and lower the cost of small form and unique contributions to the embedded industry. The factor modules. With design flexibility in mind, Kevin Roth, an winners of the 2013 Embedded Computing Design award for Electrical Engineer at Alpha Data, reveals how the increased Top Embedded Innovator are: processing power and reconfigurable I/O of the latest genera- tion of FPGAs have extended the design possibilities with VPX › Josh Lee, Cofounder and CEO at Uniquify architecture. Along with an objective of increasing student › Darren Humphrey, VP and CTO at DiSTI interest in computer science and engineering, Pete Lomas, › Adnan Hamid, CEO at Breker Verification Systems Director of Engineering at Norcott Technologies and cofounder of the Raspberry Pi foundation, presents a case study of the You can read all the details about each winner and their contri- design challenges his team faced in developing a low-cost, butions in the Top Embedded Innovator question and answer credit card sized single board computer. section of this issue. For the first time ever, this year we have also recognized the Most Influential Women in Embedded. In this edition’s Software section, a roundtable of embedded These are women who are providing technical leadership, industry experts answered