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Theory and Research in Social, Human and Administrative Sciences II

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Theory and Research in Social, Human and Administrative Sciences II Theory and Research in Social, Human and Administrative Sciences II Volume 2 EDITORS Prof. Serdar ÖZTÜRK, Ph.D. Assist Prof. Dr. Etem ÇALIK İmtiyaz Sahibi / Publisher • Yaşar Hız Genel Yayın Yönetmeniİmtiyaz Sahibi / Editor / Publisher in Chief • Yaşar• Eda AltunelHız Kapak & Genelİç Tasarım Yayın / YönetmeniCover & Interior / Editor D inesign Chief • Gece • Eda Kitaplığı Altunel KapakEditörler & İç Tasarım / Edıtors / Cover • Prof. & Serdar Interior Öztürk, D esign Ph.D. • Gece Kitaplığı EditörAssist / EdıtorProf. Dr. • EtemProf. Dr.Çalık Serdar Öztürk Birinci Basım / First Edition • © Aralık 2020 Birinci Basım / First Edition • © Aralık 2020 ISBN • 978-625-7243-72-8 ISBN • 978-625-7319-31-7 © copyright Bu kitabın yayın hakkı Gece Kitaplığı’na aittir. Kaynak gösterilmeden alıntı yapılamaz, izin almadan hiçbir yolla çoğaltılamaz. The right to publish this book belongs to Gece Kitaplığı. Citation can not be shown without the source, reproduced in any way without permission. Gece Kitaplığı / Gece Publishing Türkiye Adres / Turkey Address: Kızılay Mah. Fevzi Çakmak 1. Sokak Ümit Apt. No: 22/A Çankaya / Ankara / TR Telefon / Phone: +90 312 384 80 40 web: www.gecekitapligi.com e-mail: [email protected] Baskı & Cilt / Printing & Volume Sertifika / Certificate No: 47083 Theory and Research in Social, Human and Administrative Sciences II Volume 2 EDITORS Prof. Serdar ÖZTÜRK, Ph.D. Assist Prof. Dr. Etem ÇALIK İÇİNDEKİLER CHAPTER 21 THE PROBLEM OF “OTHERİNG” AND “EXCLUSIONARY IDENTITIES” IN EVERYDAY LIFE AS AN INTERPRETED REALM OF REALITY Serdar ÜNAL ............................................................................................. 1 CHAPTER 22 SEPARATING LOCATIONS WHILE CONNECTING THEM: THE CASE OF YAVUZ SULTAN SELIM BRIDGE Ayşegül KANBAK .................................................................................. 17 CHAPTER 23 THE DETERMINATION OF OPTIMAL PRODUCT MIX ACCORDING TO FULL COSTING, VARIABLE COSTING, AND THEORY OF CONSTRAINTS: A LINEAR PROGRAMMING APPLICATION İlker KEFE .............................................................................................. 47 CHAPTER 24 EVALUATION OF VEGETABLE DRYING FACILITY EMPLOYEES’ PERCEPTIONS ON OCCUPATIONAL HEALTH AND SAFETY APPLICATIONS BERNA GÜR ........................................................................................... 67 CHAPTER 25 FACTORS THAT AFFECTING INTENTION TO USE ENER- GY-EFFICIENT HOUSEHOLD APPLIANCES IN TURKEY: AN EMPIRICAL ANALYSIS Tülin DURUKAN, Serhat KARAOĞLAN, Nur Çağlar ÇETİNKAYA .....................................................................85 CHAPTER 26 UNIVERSITY STUDENTS’ ATTITUDES TOWARDS SEEKING PSYCHOLOGICAL HELP Ece E. MÜEZZIN ................................................................................99 CHAPTER 27 IS WORKING CAPITAL A FUNCTION OF PROFITABILITY? AN ANALYSIS USING DYNAMIC COMMON CORRELATED EFFECTS Hülya YILMAZ, Muhammet Salih YIĞIT ........................................119 CHAPTER 28 ANALYSIS OF AUDIO-VISUAL BROADCASTING ENTERPRISES AND INDUSTRY IN TURKEY AFTER RE- REGULATION Feridun NİZAM ...................................................................................135 CHAPTER 29 THERE IS NO WOMEN ISSUE: “WE HAVE A WRONG MINDSET AS MEN”. (A different approach to the situation of men in Turkey) Orhan ORHUN ....................................................................................151 CHAPTER 30 EXISTENTIALISM AND ZEKİ DEMİRKUBUZ MOVIES Yelda Yanat BAĞCI ............................................................................171 CHAPTER 31 PROCESSING OF SUBJECT AND OBJECT RELATIVE PRONOUNS IN ADJECTIVE CLAUSES IN ENGLISH: AN EYE TRACKING STUDY Burcu AYDIN ......................................................................................189 CHAPTER 32 MICRO RETAILERS VS. MACRO RETAILERS; THE CASE OF MIDYAT-MARDIN Mehmet Behzat EKİNCİ .....................................................................203 CHAPTER 33 A RECENT TREND IN THE HUMANITIES: THE NEW MATERIALISMS AS PHILOSOPHY AND THEORY Niğmet ÇETİNER ................................................................................227 CHAPTER 34 THE EFFECT OF CULTURE ON CONCRETE PRODUCT COMPONENTS AT INTERNATIONAL MARKETING ACTIVITIES Özlem ÇATLI ......................................................................................241 Chapter 21 THE PROBLEM OF “OTHERING” AND “EXCLUSIONARY IDENTITIES” IN EVERYDAY LIFE AS AN INTERPRETED REALM OF REALITY Serdar ÜNAL1 1 Assoc. Professor, Aydın Adnan Menderes University, Faculty of Arts and Sciences, Department of Sociology [email protected] ORCID: 0000-0003-2755-9456 Theory and Research in Social, Human and Administrative Sciences II .3 Introduction Everyday life corresponds to our daily routine and non-routine life. Terms such as social reproduction, repeatability show the repetitive structure and routines of everyday life. What we call everyday is the coming up of the ordinary, which reappears over and over again. Everyday life is a lifestyle. Our lives pass by repeating similar patterns of behavior every day, every week, every month and every year. In fact, when social life is abstracted from all economic, political and ideological events, what remains is only daily life. In general, everyday life is an area where the basic values ​​of society are shared, learned and justified by people from different social positions. There is a certain uncertainty in the concept of everyday life itself. In this sense, defining the rhythm of the changing daily life with a single word, actor and dimension falls short of explaining the point the society has reached and the change. It is necessary to analyze the reflection of changing environmental phenomena on the cultural and political dynamics of the society and the daily life of the individual. In this sense, understanding and analyzing everyday life means understanding and examining the whole life. In the complexity and intensity of the flowing daily life, the inability of the human to perceive the “other”, not being able to understand it and even not being aware of the “other” stands before us as an important problem today as in the history of the world. One of the most important changes brought about by the political, economic and cultural developments in the world we live in has been identity-based demands and conflicts in daily life. In fact, the processes that cause changes and transformations in various areas of daily life with their present-day characteristics have made it necessary to redefine many phenomena. Today, the fact that daily life has become too mobile, complicated and differences become much more visible has brought the identity problem to the fore. In this direction, the transformation of the search for identity in the complexity of daily life into a propriate striving may also bring up the problem of “other or otherness”. Everyday life often presents itself as an interpreted realm of reality, and this presentation often appears in a meaningful and coherent unity to people. The holistic world of everyday life is not only seen as a reality that is accepted by ordinary members of society as a subjectively meaningful movement of their lives, it also draws attention as a world rooted in their thoughts and actions. Postmodern thought draws attention to the relativity of concepts such as reason and truth in daily life, and the multi-part and heterogeneous structure of universal identities such as class and nation. Therefore, postmodern thought also emphasizes the particular identities such as gender, race, ethnicity, sexual orientation, etc. and the particular struggles of these identities that are visible in daily life. At this point, 4 . Serdar ÜNAL postmodern discourse states that the universal common identities of subjects are no longer possible, and social actors construct their identities through their particularities, not universal values. In daily life where particularity is at the forefront, identities have begun to be segregated and fragmented like culture, gender, ethnicity and nation. Postmodern thought’s emphasis on particularity separates the individual from the established values ​​of daily life and the bindingness of norms with the promise that it will liberate. Thus, it isolates the individual from collectivity and thus destroys his/her autonomy. In the face of universalist modernity, postmodernism’s promise of multicultural social life and daily life dominated by tolerance actually led to division within itself, polarization and the separation of “us” and “other” in a much more severe way than before. As a matter of fact, in this text, as a result of the search for identity that is shaped on the basis of the complexity, heterogeneity and particularity of daily life, the problem of otherness is tried to be emphasized on a theoretical level. For, according to the views that construct identity through the other, the subject is the fulcrum in the definition of the identity, and the other in determining the subject. Hence, identity cannot be formed without the other. The most important of the founding elements of identity is the presence of someone other than the “I”. In daily life, exclusionary identities that are reconstructed on the basis of particularity and difference become more evident as the existence of the “other” becomes evident. The existence of the “other” becomes one of the most basic ways to create the “we”. Thus, almost every different identity group seen in daily life begins to believe that they can only trust their own group members and become increasingly alienated
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