Recreational Boating Industry Statistics 2007
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RReeccrreeaattiioonnaall BBooaattiinngg IInndduussttrryy SSttaattiissttiiccss 22000077 London Office: Marine House, Thorpe Lea Road, Egham, Surrey TW20 8BF, United Kingdom Tel: +44 (0) 1784 223702, Fax: +44 (0) 1784 223705, e-mail: [email protected] url: www.icomia.org BOATING INDUSTRY STATISTICS 2007 CONTENTS Editorial..........................................................................................................i Contents Summary ........................................................................................ii Market Overview ...........................................................................................iii Section A: National Statistical Summaries & Market Surveys Notes .........................................................................................................Ai Currency Values........................................................................................Aii Argentina...................................................................................................A 1 Australia ....................................................................................................A 4 Croatia ......................................................................................................A 7 Denmark....................................................................................................A10 Finland.......................................................................................................A13 France........................................................................................................A16 Germany....................................................................................................A19 Greece .......................................................................................................A22 Ireland .......................................................................................................A25 Italy ...........................................................................................................A28 Japan..........................................................................................................A31 Netherlands ...............................................................................................A34 New Zealand .............................................................................................A37 Norway......................................................................................................A40 Poland........................................................................................................A43 Portugal .....................................................................................................A46 South Africa ..............................................................................................A49 Spain..........................................................................................................A52 Sweden ......................................................................................................A55 Switzerland................................................................................................A58 Turkey .......................................................................................................A61 United Kingdom........................................................................................A64 United States .............................................................................................A67 Section B: Table Summary of Section A.......................................................B1 COPYRIGHT 2008 by ICOMIA All rights reserved Section C: EU Trade Data (Import/Export)...................................................C1 Section D: Expanded National Statistical Reports Argentina...................................................................................................D1 Australia ....................................................................................................D2 Croatia ......................................................................................................D4 Denmark....................................................................................................D5 Finland.......................................................................................................D6 France........................................................................................................D10 Germany....................................................................................................D11 Greece .......................................................................................................D14 Ireland .......................................................................................................D15 Italy ...........................................................................................................D16 Japan..........................................................................................................D27 Netherlands ...............................................................................................D37 New Zealand .............................................................................................D40 Norway......................................................................................................D50 Poland........................................................................................................D64 Portugal .....................................................................................................D65 South Africa ..............................................................................................D66 Spain..........................................................................................................D67 Sweden ......................................................................................................D68 Switzerland................................................................................................D69 Turkey .......................................................................................................D70 United Kingdom........................................................................................D71 United States .............................................................................................D89 Section E: Super Yacht Statistics...................................................................E1 Section F: Outboard and personal watercraft sales statistics .........................F1 Including USA COPYRIGHT 2008 by ICOMIA All rights reserved ICOMIA BOATING INDUSTRY STATISTICS 2007 __________________________________________________________________________ EDITORIAL As the end of 2006 was nearing, Dr Paolo Vitelli, owner and president of Azimut-Benetti, one of the world’s top five boat builders, encouraged industry leaders gathered for the opening address at METS, to get behind a new initiative by the International Council of Marine Industry Association (ICOMIA) to compile timely, accurate statistics on global boat sales. “What we miss most in this industry,” contended Dr. Vitelli, “is reliable statistics.” ICOMIA is in a unique position to address this challenge. Founded in 1967 to bring together the national federations and other bodies representing the recreational boating industry around the world, ICOMIA has always focused on collecting relevant industry data as one of its core objectives. Today ICOMIA members cover 28 of the major marine markets estimated to represent approximately 90% of the global boating business. Through its Marine Industry Association members, ICOMIA has gained the commitment of more than 30 internationally oriented boat builders – including a majority of industry’s highest volume producers – to input boat sales data directly into an on-line database broken down by units, value, country of sale and considerable product detail. As the close of 2008 nears, participants are seeing the results of these efforts for the first time -- with access to aggregated results of their competitors – month by month, market by market, boat category by boat category. With an unprecedented level of uncertainty in today’s market, the timing for such direct insight into boat sales trends couldn’t be better. Only those companies that contribute data will have access to the results, but the programme will unquestionably move industry statistics to the next level for the boat building sector and promises downstream benefits for supplier and distribution partners of participating builders. The new boat sales statistics initiative compliments this annual report on the main boating markets around the world - a long-established annual compilation of data from ICOMIA’s MIA members. The MIA figures encompass multiple measures of the type and scale of the recreational marine industry in each country including external influences on boating, the number of companies and employees active in the industry, production and sales estimates by segment, as well as import and export figures. Separate reports on the outboard engine and personal watercraft segments as well as the lucrative Superyacht sector round out the industry picture. The complexity of compiling this annual data mirrors the complexity of the industry itself – a highly fragmented business comprised of tens of thousands of predominantly small to medium sized enterprises, many of them still family owned and managed and reluctant to share numbers. Regulations and agencies governing boating also