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Hops Beer Garden BUSINESS PLAN

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Hops Beer Garden BUSINESS PLAN 2015 Hops Beer Garden BUSINESS PLAN Prepared by: HOPS BEER GARDEN | 246 Atwood St, Oakland, PA 15213 0 http://flagshipbusinessplans.com Hops Beer Garden Business Plan Table of Contents Executive Summary ...................................................................................................................................... 3 Sources of Funds ....................................................................................................................................... 4 VRIO and SWOT Analysis ....................................................................................................................... 6 Location ........................................................................................................................................................ 7 Restaurant Interior ................................................................................................................................ 7 Products ........................................................................................................................................................ 8 Market Growth: ......................................................................................................................................... 8 Desired Customer: .................................................................................................................................... 8 Marketing ...................................................................................................................................................... 9 Social Media ............................................................................................................................................. 9 Direct Mail Marketing .............................................................................................................................. 9 Sales Promotion ...................................................................................................................................... 10 Community Involvement ........................................................................................................................ 10 Grand Opening ........................................................................................................................................ 10 Competition................................................................................................................................................. 11 SWOT Analysis ...................................................................................................................................... 11 Management ................................................................................................................................................ 12 Personnel ..................................................................................................................................................... 13 Suppliers ..................................................................................................................................................... 14 Future Growth Plans ................................................................................................................................... 15 Equipment and Supplies ............................................................................................................................. 15 Equipment Expense ................................................................................................................................ 15 Supplies and Small-Wares Expense ........................................................................................................ 16 Restaurant (R) Liquor License $80,000 .............................................................................................. 16 Monthly Income Statement ......................................................................................................................... 17 .................................................................................................................................................................... 17 Yearly Income Statement ............................................................................................................................ 18 Statement of Cash Flows ............................................................................................................................ 19 Estimated Revenue ...................................................................................................................................... 23 Balance Sheet .............................................................................................................................................. 25 - 1 - Hops Beer Garden Business Plan Break-Even Analysis .................................................................................................................................. 26 Supporting Documents ................................................................................................................................ 27 A – Legal documents .............................................................................................................................. 27 Personal Financial Statement .............................................................................................................. 27 Lease Agreement ................................................................................................................................ 27 Articles of Incorporation – For Profit ................................................................................................. 27 Pennsylvania Enterprise Registration Form and Instructions ............................................................. 27 Application for Employer Identification Number ............................................................................... 27 Application for Registration of Fictitious Name ................................................................................. 27 Election by a Small Business Corporation .......................................................................................... 27 Docketing Statement DSCB 15-134A Department of State Revenue ................................................ 27 Shareholder Agreement....................................................................................................................... 27 B – Floor Plan ......................................................................................................................................... 28 C – Shift Schedules for each position ..................................................................................................... 29 D – Sample Menu ................................................................................................................................... 31 - 2 - Hops Beer Garden Business Plan Executive Summary Hops Beer Garden will be a restaurant and bar, which will include, but not be limited to, the sale of inexpensive European bar foods and local beers. The business will be located at 346 Atwood Street, Pittsburgh PA, 15213. This location is ideally located with a potentially sizeable clientele base located nearby. Pittsburgh’s Oakland community is an area full of young professionals and college students, who tend to have an appreciation for inexpensive appetizing cuisine in a vivacious atmosphere. Needs of the locals will be met by serving a small selection of international food that is not easily available in the Pittsburgh area. Hours of Operation Sunday Monday Tuesday Wednesday Thursday Friday Saturday 12pm – 11am – 11am – 11am – 11am – 11am – 11am – 12am 12am 12am 12am 1am 2am 2am Hops Beer Garden will differentiate itself from the competition through ease of access. The location is easy to get to for University of Pittsburgh students, four neighboring schools and is close to a number of bus routes. The food will be unique, inexpensive, easy to eat and universally enjoyed. Products such as rotisserie chicken for $9 will satisfy customers’ appetite for low prices. The company will focus on controlling expenses in ways, such as, keeping a limited variety of supplies and having a small staff. Efficient operations and reduced expenses will increase the restaurant’s profit margins. - 3 - Hops Beer Garden Business Plan Sources of Funds Hops Beer Garden is looking for a $350,000 loan over 30 years. This loan will include 5.56% interest, resulting in payments of $2,000 a month. The future value of the loan, including interest, will be $720,165. The loan will help pay for the opening of the restaurant. In order to obtain this loan, the CEO, Jason Tucker, will put up his house for collateral. The loan will be spread throughout the following expenses: $250,000 for interior and exterior renovations $80,0000 for the Pennsylvania liquor license $19,989 worth of equipment and supplies necessary for opening the restaurant o 4 Outdoor heaters for $200 each: $800 o 1 Rice cooker for $130: $130 o 20 Wooden chairs for $44 each: $880 o 5 Wooden tables for $500 each: $2,500 o 25 Metal outdoor tables for $100 each: $2,500 o 100 Metal outdoor chairs for $50 each: $5,000 o 1 Walk in freezer for $8,079: $8,079 o 1 Prep knife set for $100: $100 Loan Distribution Loan Distribution Purpose Amount Liquor Total $ 350,000.00 License Restorations $ 250,000.00 23% Equipment $ 19,989.00 Equipment Liquor License $ 80,000.00 6% Restorations 71% To accompany
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